If you have a blog, Twitter account and/or YouTube channel, consider blending the best content from these different sources into an email that can be shared by your email subscribers. Social media is all the rage these days and I’m in complete agreement that it should be part of your campaigns but let’s not overlook the power of email and how it’s being underutilized by many organizations today. On the other hand, what you may find is that there are opportunities to send more relevant and timely email communications to certain segments of your database. Social media highlights. MORE >>

Example 1: Dynamic Email Content Based on Email Clicks When asking an email subscriber to provide any of their private information, it’s best to do so in a way that makes it as easy as possible for the subscriber and is as unobtrusive as possible. Hi everyone. Between taking a nice vacation, recovering from the vacation and then work travel, the ‘old blog was collecting some dust. During my travels and discussions with customers, one of the items that keeps coming up is the need for clean, complete and accurate data. People lie. Seasons change. People change. How did Avid do this? MORE >>

Here's the problem: my role is all about helping out customers and providing the best. After having my kids I took a step away from social media except for posting adorable pics of my kids on Facebook. That's about all I had time for - so I thought. My thought process was driven by a severe lack of sleep (which still exists) and a desire to focus on my core tasks which included leading my team. social media RSS customer service social bookmarking Twitter online communities social networks MORE >>

Therefore, the decision has been made for you and your company's customer service department needs to determine how Twitter will be used to create the best customer experience possible. Twitter and Customer Service Recommendations This topic is a new one and this post is more of a brainstorming session then "best practices". don't believe that it's as cut and dry as that - there may be times when just listening is the best response. This should be central in your decision making process on Twitter - how can I best help my customer. Now back to our story). Chad H. MORE >>

How are the best in class companies still reaching their 2009 targets? Over Me SiriusDecisions , a leading source for business-to-business sales and marketing best-practice research and data, recently indicated that while the sales team may be suffering, best in class companies are repositioning their marketing strategies and tactics to help them out. It's the best in class companies that get this concept that will thrive in this down economy and capitalize on the opportunities that exist. personally wouldn’t have it any other way. Come Together. Right Now. Chad H. MORE >>