More and more B2B marketers are turning to lead scoring as a way of optimizing lead management. Many of us will remember when we used to process raw Excel lists, handing over hundreds of names with job titles and companies to our sales department, only to find that leads weren’t being followed up on. It wasn’t possible to know which leads were the most interested in your company, and wasn’t easy to see which matched your target buyer. Recent advances in marketing automation and sales CRM software have made it easier to streamline the whole process. What is lead scoring? MORE >>

What are the best tools for finding and eliminating broken links? Which tools work best outside the U.S.? Find the answers to these questions and many more here in almost a dozen of the best guides to SEO tools and keyword research of the past year. Search Engine Tools:Some of the Best SEO Tools are Free…Take a Look! Search Engine Optimization (SEO) Aaron Wall Adam Whittles best keyword research guides best SEO tools Dave Davies Derek Edmond Duncan Parry Google Farmer Jim Boykin Mark Gottlieb Panda Penguin Rand Fishkin Ron Jones Sig Ueland Ted Ives MORE >>

Comments I often say the best part of being in my forties is the. Blogging best practices business relationships Leadership blog community building blog community management blogging best practices blogging success competitive advantage customer acquisition customer satisfaction peter drucker small business writing for a blogI was recently asked by an interviewer, “Who has had the greatest influence on your personal growth?” ” Pretty good question! But the answer was easy. I’ll share that important lesson with you today. Sensei and sensibility. MORE >>

What’s better than getting an expert’s opinion on the best ecommerce plugins for WordPress? That’s what you’ll find here: the combined and consolidated wisdom of 10 top WordPress experts on the best WordPress ecommerce plugins (and which ones to avoid), along with the number of downloads to date, user ratings and additional information. As with many things in life, which alternative is “best” largely comes down to: “it depends.” rating, another legitimate contender for the “best” title. WP e-Commerce. eShop. MORE >>

Last week we opened up public access to Eloqua’s best practices community portal where the biggest and most vibrant community of marketers gets to work, tackles challenging business problems, and builds the lead management processes that power their businesses. Given the response to the last post, I wanted to share with you our thinking on transparency, social CRM, and best practice knowledge. The knowledge, best practices, tips, tricks, analysis, and ideas are all there. This is where the best marketers shine. Tags: Social media Best Practices Community MORE >>