This post breaks down what types of content will work best for your business, and examples specific approaches. Tweet This week’s list of picks has some good tips for helping you make the most of your content marketing program. There’s tips on how to choose the right content for your business and how to keep that content in tip-top shape. ve also got some posts on how to improve your B2B social media effort, and the impact some good stories can have on making your content more engaging. And last, but not least, there’s a post on how good data can make your marketing program shine. MORE >>

You can also measure which subject lines work best, which newsletter formats get the most clickthroughs, which article headlines work best, which offers pull the most interest, which landing pages pull the best results, etc. Tweet While I don’t deny that marketing has an element of art to it, I’ve come to believe it is more a science than an art. ve also come to believe if more marketers practiced marketing as a science they (and their companies and bosses) would come out farther ahead. find data very interesting. And I loved it. Insight #1. Exclusivity works, even in B2B. MORE >>

Take a look and let me know which pick you like the best. Tweet Hope your week was a good one! Mine was certainly busy. attended a couple of excellent webinars that kind of reinvigorated me and gave me some food for thought. This week my top five picks hit everything from mobile marketing to marketing mix to why your customers are avoiding you when you try to reach them. Essential Mobile Marketing Resources via @TopRank. If you’ve been watching what’s happening with the convergence between marketing and smartphone usage, you know that mobile is big. The world of search is changing too. MORE >>

Is your company putting its best foot forward in its marketing materials? Tweet This week has been another busy one in the world of marketing. Of course, you’ve probably seen the big SEO story about JC Penney engaging in black hat tactics. But all of the posts around that story weren’t the only interesting things happening. This week’s roundup includes an article about qualifying online leads, contagious content, and how to make your company blog connect like a personal blog. There’s also advice on how to know when your marketing needs a makeover and how build a great sales-win story. MORE >>

The rules regarding things like SEO are constantly changing and businesses must evolve in order to best market themselves. Businesses listed their physical and mailing addresses, summaries of services and prices and the best electronic way for clients to reach out. When building an article database online, it is best to start from a broad perspective and move to greater specifics over time. Tweet Today's  post from the Chamber of Commerce features advice on why quality content matters. Writing for the Web is a particular science all in itself. Blogs. Articles. Headlines. MORE >>