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Bernie Fine, Communications, and PR Crisis Management

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Despite all of this, they needed to make sure they were voicing neutrality on behalf of SU.  We directed them towards their personal accounts to discuss their views on an open forum – within the “best-practices” of our ongoing discussions on personal branding and recognizing that they’re a public face on campus. You should definitely read it. Social Media Team.

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Multimedia Storytelling – Crafting Authentic, Compelling Narratives #eduweb12 #highered

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Sometimes the most simple approach is the one that works the best. Discussion on multimedia use from Renee Basick , Director of Multimedia Initiatives at University of Chicago. This session, part of eduWeb 2012, examined trends in online consumption of multimedia, tools available for creating it, and how to choose the correct format to tell the story. PHOTOGRAPHY. Capture critical moments.

The Importance of Making Your Content Rule: Chatting with @cc_chapman #highered

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CC is a best selling author and award winning marketing expert. We were able to listen to CC Chapman today speak about content production and making completely awesome content for your audience. Guaranteed to leave your audience educated, entertained and inspired! Here are some of the talking points he gave us. Creating content is easy. Creating ENGAGING content is harder. Always say hello.

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Social Media in Higher Ed: Take the activity out of the social channel and be a community facilitator

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These resources are, in the end, the best places to be directing people for certain things. A few tactical ways you can think about this (and there are, oh, a billion more where these came from): [Note: this is really a "must-have"] Develop a list of campus resources, contacts etc, so that your social media team can easily facilitate connections between community members and, well, the answers!

Six Key Steps to Successful Marketing Automation Adoption

With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs Selecting a Marketing Automation platform can be a daunting task.

[Article Summary] HBR: Best Buy’s CEO on Learning to Love Social Media

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The first one was written by Best Buy’s CEO, Brian J Dunn, who’s made a huge commitment to social media – through good times and bad – for himself and for the company, and it’s a decision he has no regrets about.  In fact, it’s something he urges every company who might be wavering on the subject to think about seriously and take action on.

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Infographic of the Week: Best Tweets of 2011

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By way of Social Media Today , we’ve got a cool little infographic from Future Simple that shows the top tweets of 2011. Enjoy! Infographics future simple infographic social media today top tweets of 2011

Best 25

#SXSW panel: The Steroid Culture of Social Media: You use? #sxswsteroids

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probably not the best approach. ]. This is a little late to get up, but better than nothing!  I saw a few good panels down at SXSW, but one of the more notable ones (ok, my favorite, both for content and format) was “The Steroid Culture of Social Media: You use?&#   It had the following description: “Ever think about taking shortcuts to boost your numbers? know you have.

MarketingProfs B2B Content Marketing Report suggests increasing use of content to meet 2012 marketing goals

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Respondents designated as “best in class” designate 31% of their budget to content marketing, compared with 18% for those not describing themselves as effective content marketers. More budget is being spent on content marketing. Content type is varied. Marketers are using a mix of content creation and content curation in their programs. Related articles.

B2B Marketing Trends for 2016

them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. B2B Marketing. processes are fundamentally changing. know which half." Everything is now measurable. Look for.

Niche immediately or hold off?

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mega millions. I’ve gotten advice from several people about finding a niche for the new firm.  It goes without saying that niching is highly advisable for a company: get the best at one or two things, and don’t string yourself out on trying to accomplish too many things. But when you’re starting up a company, in my case a service-based company, is there a “too soon” to niche your offerings?  I’m going back and forth with this question. On one hand, if you niche immediately, you can approach potential clients with a very clear and specific offering. 

Kate will join Jeff Cutler to discuss content curation at this year’s BlogWorld LA

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How to best think about content curation tools within your content production programs. The Best Tools for Content Curation (labnol.org). Content Curation Best Practices (customerthink.com). Jeff Cutler and Kate will be doing a joint panel discussion on Content Production at this years BlogWorld LA conference in early November. Talk details are below. You can register here.

Social Sharing Buttons Offer Opportunity for Brands

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Brands that aren’t adopting this are missing this opportunity, and it’s one I would consider low hanging fruit at best (there are so many sharing options available that are easy as pie to install). 53.6% of the largest 10,000 sites on the Web display some social links or buttons on their front pages, up from 52.8 percent in late July. Facebook plugins (e.g. Final thoughts?

Reinventing News on Your University Website: Chatting with @radiofreegeorgy #highered

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A group of SU communications professionals had the pleasure of listening to Georgy Cohen this morning speak about how to best. The best stories, the ones most share-worthy, are the ones that would be almost weird to email or tweet without needing to include a reaction such as “wow” or “WTF” of “what?” Tufts Now. We came up with Tufts Now.

Bloopers from your favorite marketing experts on @marketingprofs

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Features best-selling authors Guy Kawasaki, David Meerman Scott, Sandy Carter, Sally Hogshead, Nancy Duarte, Mitch Joel, Mignon Fogarty, and Brian Solis. This is a fun way to start off your week!  A few bloopers from some of the names we all know and love during their interviews for MarketingProfs  Take 10 Author Series video shoots. Enjoy!

B2B Marketing Trends for 2016

them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. B2B Marketing. processes are fundamentally changing. know which half." Everything is now measurable. Look for.

Team Obama Talks Digital Vision: Strategies and Tools for 2012 and Beyond #SMWReuters #SMWNYC #SMWGov

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We ask ourselves how we’re going to give our people the single best experience they can have in this election. The same architects of the groundbreaking digital effort in 2008 have returned for 2012, but the game has changed. This panel is part of Social Media Week NYC. Panelists: Andrew Rasiej , Founder of Personal Democracy Media. This drove a lot of how we worked the campaign.

Your Marketing Plan: Integrating vs Aligning vs Separating

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Instead of trying to please everyone or go with the newest “here’s what you’ve got to do,&# he sees the best approach as asking: “What marketing venue or platform are you going to stop doing, before you start doing social media marketing?: The best way is NOT an integrated marketing approach. Businesses simply cannot add more things. Alignment implies assessment.

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Top 9 OSG posts on social media marketing and content production for 2011

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Best Buy’s CEO on Learning to Love Social Media (February) – A summary of a great HBR article on Best Buy’s CEO’s transition to social media enthusiast. Toolkit Bernie Fine best buy Customer relationship management person-brand Personal branding Personal Relationship Management PRM Social CRM social mediaWell, some of you thought our content was pretty good! Here are some of the top posts of the year from Ad Your Comments Here. Infographic of the Week: A Visual Guide to SEO (October). Social media, journalism, personal branding and value.

Best 13

Foursquare’s Got It Goin’ On

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think the neatest thing about Foursquare is that they are doing their best to be their own brand and in my eyes that is really important.  In recent months we’ve seen a sudden surge in growth and development going on in the social media world with new products like Google + and Facebook’s latest feature, group and video chat.  Creating valuable partnerships. Here’s how it works.

B2B Marketing Trends for 2016

them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. B2B Marketing. processes are fundamentally changing. know which half." Everything is now measurable. Look for.

Navigating Wikipedia as a Communications Manager – A discussion with Phil Gomes of Edelman Digital

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I had the pleasure of chatting with Phil Gomes, SVP of Digital Integration for Edelman, about  how to best navigate Wikipedia on behalf of your organization. How we can we appropriately and ethically work within Wikipedia’s best-practices to ensure our institutions are being accurately represented? Are the editors working in the best interest of the community?

Driving Business Value with Social Marketing: eBook on the Social Funnel

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Jason Falls, Principal Social Media Explorer says “To understand how to produce valuable content, talk to 20 or 30 of your best customers. The use of social media as a key marketing strategy is definitively on the top of the agenda for many business executives nowadays. What’s important here is how consistent you are with engaging in a social media channel.

5 Ways to Attract People to Your Content Before They Even Click

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Find the places where your topic areas apply as closely as possible, as those are the people that will find the most value out of them, which is the best traffic you can get.  The sad thing is that many of them are probably great sources of information and value. What a waste! So how can you boost the attractiveness of your content right off the bat? Here are five ways. Make a good title.

9 Ways Students Can Use Social Media To Boost Their Careers [Mashable Post]

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But it’s a necessary evil at the very least, and can actually be quite beneficial to your future at the very best. I wrote a piece on Mashable today on how students can think about and use social media professionally as they’re preparing themselves for the real world… If you’re a Generation X-er or older, you likely use social media to cut it in the real world. It’s Not the Same.

10 of the BEST Key Digital Media Happenings of 2011 to Get You to 2012

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We’re diverging a little bit from the norm, since it’s almost the end of the year.  We decided to bring some of the bestBest of” lists in digital and social media to make sure you know what went down in 2011, and what’s to come. Happy to help. Plus, it’s better than coming up with our own list! Brain Zap Infographics iphone apps journalism social media

The Rise of the Individual Brand

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CEOs are being called upon to be “private sector diplomats&# and driving forces within their industry to shape best-practices and policies. According to Edelman’s 2011 Trust Barometer , there has been a significant shift from trust in a brand to trust in organizations leadership. Consumers are now demanding authority and accountability of corporate leadership.  mediabistro.com).

Brain Zap: B2B Content, Branded Contests, Typeface, Bum Social Media Marketing and Writing Real-Time Content

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Best Practices of Combining Typefaces – (Smashing Magazine, 4 November ) Indeed, the beauty of typography has no borders. While there are no absolute rules to follow, it is crucial that you understand and apply some best practices when combining fonts in a design. When used with diligence and attention, these principles will always yield suitable results.

Does a Content Production Strategy Have a Place in Manufacturing?

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One of the best ways to achieve this is through content production.  If you can provide valuable and applicable content for people to find at various stages of the buying cycle, then you’re one step ahead of the game.  To get the best mileage out of your pieces of content, you should consider where in the buying cycle your pieces of content will be most effective.   Searchable.

Fall Trends: Location, Mobile and Group-buying

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Test your site across a number of mobile platforms and do the best that you can to ensure functionality on each. Fall has officially begun, and we’ve already put the flip flops in storage and broken out the boots. With the end of summer comes the feeling that you need a fresh start; a kick-off to the new season. Location, location, location. You’ve been fighting it. We know.

Emotional Brand – it’s also important

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However, the social media response (or lack thereof) on the part of Motrin was at best weak, and at worst late and irritating for the angry crowd it needed to talk to.  Closely related is the idea of your Emotional Brand. There’s always been an emotional component to your brand (or there should have been, at least). But now it’s different than what it meant 15 years ago.  Spot on. Motrin. 

Chapter Excerpt: How Digital Activism Empowers Existing Elites

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Digital technology provides new communication capacities, but it is people of higher economic capabilities who are best able to take advantage of them…. Image via Wikipedia. NOTE: On June 1st we’ll be posting a free downloadable copy of our new book Digital Activism Decoded and on July 1st the paper version will go on sale at Amazon.com. To learn more, visit our book page. nytimes.com).

Chapter Excerpt: How Digital Activism Empowers Existing Elites

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Digital technology provides new communication capacities, but it is people of higher economic capabilities who are best able to take advantage of them…. Image via Wikipedia. NOTE: On June 1st we’ll be posting a free downloadable copy of our new book Digital Activism Decoded and on July 1st the paper version will go on sale at Amazon.com. To learn more, visit our book page. nytimes.com).

5 Ways to Attract People to Your Content Before They Even Click

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Find the places where your topic areas apply as closely as possible, as those are the people that will find the most value out of them, which is the best traffic you can get.  The sad thing is that many of them are probably great sources of information and value. What a waste! So how can you boost the attractiveness of your content right off the bat? Here are five ways. Make a good title.

Yelp and the Social Media and Business Equation

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What do you think the best way to move forward is for Yelp? [I know this news item is a few weeks old.  I refrained from commenting for a while, but finally needed to throw a few comments into the hat, because I think they're important.]. Much of the backlash, any of which was inevitable, has been focused on the business owners.  For a while, businesses may not have even known it existed. 

Yelp and the Social Media and Business Equation

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What do you think the best way to move forward is for Yelp? [I know this news item is a few weeks old.  I refrained from commenting for a while, but finally needed to throw a few comments into the hat, because I think they're important.]. Much of the backlash, any of which was inevitable, has been focused on the business owners.  For a while, businesses may not have even known it existed. 

Guest post: @tracytilly on blogging as a job recruiter in Syracuse

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She’s passionate about helping people find their next best career through providing job search advice culled from my 4+ years working as a recruiter. Today we have a guest post by Tracy Tillapough, or Tracy Tilly.  Tracy is a Technical Recruiter at Professionals Incorporated in Syracuse, NY and a Job Coach Consultant. Tracy manages Professionals Incorporate , the agenciy’s blog, geared toward job seekers.  She writes about her experiences with the blogging process, and how her team has been able to provide the most value to their audience.  We blog for many reasons.

How Much do you have to use Facebook and Twitter to Really be Effective?

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Talk about how to craft the best BLT ever right in your own kitchen (remember, blogs aren’t for selling your menu, it’s about offering value).  Yesterday I found myself in a Twitter discussion with Ari Herzog (@ ariherzog ) that was getting confusing (due to 140-character soundbites…) and, on Ari’s good advice, needed further off-Twitter explanation.  So I thought I’d take the opportunity to expand on the discussion. Yadda yadda yadda.  But I do think there are different levels of “success” that can be achieved, using the same tools, with both being worthwhile. Facebook? Blogging?

How Much do you have to use Facebook and Twitter to Really be Effective?

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Talk about how to craft the best BLT ever right in your own kitchen (remember, blogs aren’t for selling your menu, it’s about offering value).  Yesterday I found myself in a Twitter discussion with Ari Herzog (@ ariherzog ) that was getting confusing (due to 140-character soundbites…) and, on Ari’s good advice, needed further off-Twitter explanation.  So I thought I’d take the opportunity to expand on the discussion. Yadda yadda yadda.  But I do think there are different levels of “success” that can be achieved, using the same tools, with both being worthwhile. Facebook? Blogging?

Interview: Content Production with Vanessa Rhinesmith – Part II

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Keep it simple.  It’s easy to get too complex – I do it all the time.  I end up with an incredibly long blog post, when the most compelling piece is one eighth of what is originally produced.  So often people dismiss amazing content ideas and opportunities, because they think it’s too insignificant when often simple is best – it’s real, relatable and aligns back to the mission. This is the second half of our interview with Vanessa Rhinesmith on her experiences with a content production strategy.  The first half of her interview can be found here. You can find more about her on her blog.