Acquiring Minds

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Top 5 Reasons to use Segmentation

Acquiring Minds

In understanding what the best prospects look like, marketers can rent lists and purchase media in a much more targeted fashion.  There are now more reasons than ever to invest in segmentation. B2B marketers face challenges in mining their databases for accurate profiling criteria so segmenting the database may be an arduous exercise. Lower List & Media Costs. Word travels fast and wide.

Right Message, Wrong Target – A Field Guide

Acquiring Minds

This can be one of the more difficult challenges to gauge.   One of the best groups to help in understanding the buyer is the sales team, specifically those who generate and qualify leads. Although a prospect admits pain that your solution can address, there is no interest or consideration for further discussions.   The prospect is hazy on when it would be best to pick up the discussion.

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Savvy Buying of B2B Data

Acquiring Minds

What is the best way to buy data ? An Interview with Ruth P. Stevens and Bernice Grossman. I am pleased to welcome Ruth P.  Stevens and Bernice Grossman, two well recognized B2B direct marketing experts.    Ruth P. Stevens consults on customer acquisition and retention, teaches marketing at Columbia Business School and blogs at HBR.org. . The user generated, i.e, What is your perspective?

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Destructive B2B Sales Practices

Acquiring Minds

Better Sales Training - Training on solution knowledge and how best to engage customers are two key training areas for sales.    McKinsey calls for a centralization of content development and creation of compelling value propositions.    This seems to be a call for marketing and sales to align their efforts better on messaging.   Tech Mergers & Acquisitions - In Q1 2010, $68.8 Resources.

Six Key Steps to Successful Marketing Automation Adoption

With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs Selecting a Marketing Automation platform can be a daunting task.

Comparing B2B Online Data Sources - New Research

Acquiring Minds

We often will merge two lists to get the best of both worlds. Once your list is of a reasonable size, you will be best served by focusing on marketing to your house file and growing that list organically. At last year's MarketingProfs B2B Forum , I met Ruth Stevens , consultant, author, columnist, educator and B2B guru. Ruth was planning an analysis of online data providers and was considering some options for structuring the approach. Ruth and Bernice asked fifteen compiled list providers to participate in the analysis and ten responded. branches).

Don’t Think Outside a New Box

Acquiring Minds

The third climb was the best. Given the dynamic nature of business, you are probably facing a dizzying array of business challenges every day. Have you faced a new business problem that you tried to solve with a legacy perspective? Maybe you found that old rules don’t solve new problems. Existing frames of reference may hinder not help. would like to tell you about a new experience.

Don’t Think Outside a New Box

Acquiring Minds

The third climb was the best. Given the dynamic nature of business, you are probably facing a dizzying array of business challenges every day. Have you faced a new business problem that you tried to solve with a legacy perspective? Maybe you found that old rules don’t solve new problems. Existing frames of reference may hinder not help. would like to tell you about a new experience.

Don’t Think Outside a New Box

Acquiring Minds

The third climb was the best. Given the dynamic nature of business, you are probably facing a dizzying array of business challenges every day. Have you faced a new business problem that you tried to solve with a legacy perspective? Maybe you found that old rules don’t solve new problems. Existing frames of reference may hinder not help. would like to tell you about a new experience.

B2B Marketing Trends for 2016

them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. B2B Marketing. processes are fundamentally changing. know which half." Everything is now measurable. Look for.

Segmentation for the Nation

Acquiring Minds

Create a list of the attributes that best describe your customers: size of organization, industry, geography, decision-maker’s department and seniority, structured buying process (e.g. In earlier post entitled the Top Five Reasons to use Segmentation , I wrote about the importance of segmentation in B2B marketing. Win / Loss Report – compile a list of all lost customers.

Messaging Maximus for Lead Generation

Acquiring Minds

Here are some approaches for customizing messaging or honing target segments even if you may not have full visibility on the prospect: Target prospects who look and feel like your best customers; Talk about your customers that are in the same segment as your prospect: size of account, industry, geography or accounts held by a competitor.  Everybody loves a good story;  . Related Posts.

Sales on the Outbound

Acquiring Minds

In my first post, I described five buyer types that are best reached through outbound sales and marketing. This is the third in a series of posts discussing the role of outbound lead generation in the marketing mix. Then I reviewed the benefits that accrue to marketing from outbound marketing: ROI, market insight and a robust database. With [.].

Sales Leads vs. Appointments?

Acquiring Minds

Appointment Setting is best deployed against Named Accounts or accounts that you are very sure are a good fit to your value proposition. Lead Generation is best used when highly paid sales reps are selective on the opportunities they pursue and do not wish to waste time on unqualified accounts. Eight Criteria To recap: the below seven factors can be used as criteria to select the best method for your team. would be your best choice. Which to consider: lead generation or appointment setting? Answer: both. Lead Generation would be favored in this case.

Having a blast with B2B email?

Acquiring Minds

Otherwise known as Batch & Blast email, B2B marketers have viewed this type of email as best for retention marketing, rather than acquiring customers. When you think email, do you think email blasts? You know - a humongous email broadcast - the digital equivalent of a large mail drop. In the early days of email marketing, two powerful types of email were unavailable to B2B marketers: 1to1 Sales emails that allow sales reps to automate, personalize and track emails. But all that is changing as. Multi-Function Email Suites dominate B2B email marketing. Image copyright - Fox Media.

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B2B Marketing Trends for 2016

them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. B2B Marketing. processes are fundamentally changing. know which half." Everything is now measurable. Look for.

Sales 2.0 fuels PTC's SMB Expansion

Acquiring Minds

with standard best practices and core selling skills. As a former paratrooper, Dan Maier’s background has prepared him well for his current assignment: managing a global inside sales team of 75 reps selling a $9,000 solution to hard-hit manufacturers. Dan Maier’s title is as long as it is deep: VP Worldwide Inside Sales & North America Mathcad Sales, PTC (see Dan's photo on the left that I snapped at the Sales 2.0 Conference in Boston ). Like many enterprise software developers, PTC has moved downmarket to sell to SMB accounts (Small & Medium size Businesses). At the Sales 2.0

Bizzuka interviews Robert Lesser on Lead Generation on BlogTalkRadio

Acquiring Minds

Have a listen to this podcast on BlogTalkRadio and hear my perspective on best practices and tools for lead generation, as exemplified by our recent research on LeadGenTools. Paul Chaney , blogger and Internet Marketing Director from Bizzuka read our report on LeadGen Tools and asked me to appear on Bizzuka's internet radio show. John Muncell , CEO and Co-Founder of Bizzuka held a wide-ranging discussion with me for an hour.

Networking & Photos from the Sales 2.0 Conference

Acquiring Minds

Garth and I spoke for a few minutes on best practices in using Jigsaw. The Sales 2.0 Conference in San Francisco was a great opportunity to chat and catch-up with luminaries from the B2B Sales & Marketing world. The first day I sat at a table with Garth Moulton , VP of Community /Co-Founder at Jigsaw and blogger. Last fall, I had met Garth in Chicago when I spoke at a Chicago Association of Direct Marketing conference sponsored by Jigsaw. Laura noted to me some of the obstacles that large businesses face in adopting social media. world. Conference

The Evolution of Email for Lead Generation

Acquiring Minds

In fact, email was the top online medium for B2B marketers, besting both webinars and paid search. Although it is often suggested that email is best suited for customer retention, this survey of 249 B2B marketers indicates that email is a key tool for customer acquisition. According to our recent survey of B2B marketers, email is widely used for lead generation: 86% of responders deploy email for lead generation. Salesforce.com , a CRM tool and other lead generation suites such as Vtrenz , Aprimo and Marketo also crack the top 20 list. So there you have it, even an old Web 1.0

B2B Marketing Trends for 2016

them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. B2B Marketing. processes are fundamentally changing. know which half." Everything is now measurable. Look for.

Lead Generation through Social Media?

Acquiring Minds

However, there are many organizations who have demonstrated that these two goals are compatible by building their business through social media while adhering to best practices (but more on that shortly). You can almost see the collective hand wringing and hear the teeth gnashing as angst-ridden B2B marketers are being pressed by their organizations for proof on the value of social media. It's clear that B2B organizations, being metrics driven beasts, are looking for more 'beef' beyond the measurement of engagement. But wait one minute! The discourse on social media or Web 2.0

The 23 Best Content Ideation Tools

Webbiquity

Often, the best ideas come from talking with your customers, or with customer-facing employees in your organization, like people in sales or customer service. At other times, the best ideas may come from research: discovering what are your customers, competitors, and industry influencers talking about online. What are the best tools for finding great content ideas? 14) Popurls.

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The 28 Best Influencer Marketing Tools

Webbiquity

Here are 28 of the best tools for influencer research and outreach. 1) Klout. Discover compelling content for sharing, identify key influencers (blogs and video), analyze social signals to determine what works best with your audience, and measure user engagement. Interest in influencer marketing is skyrocketing. Google Review Count:  217,000. ” —  ViralBlog. Pricing:  free.

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Lead Generation Best Practices

Salesfusion

You may first partner with us because we offer the best partner compensation and benefits in the industry. But, you’ll stay with us because we offer the best partner experience in the industry. The post Lead Generation Best Practices appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Lead Nurture Partner Portal.

The Six Best Google+ Marketing Tools

Webbiquity

Complete Google+ analytics reporting, including engagement stats, follower growth, demographic information about your followers, and your best times and topics for posting. Cool Web Tools Google+ Social Media Marketing best Google Plus tools BuzzBlogger Catherine Pham CircleCount Circloscope Do Share Chrome Friends+Me Google+ tools GPlusData Katie Lance Post Editor for Google+ RazorSocial

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The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

query like “best time of year to plant a maple tree” is informational, while “best place to buy a maple tree” is transactional. So once you or your team have developed topic ideas, planned content , and researched those subjects,  it’s time to use keyword research tools to find the best phrases to match up searcher intent with your approach to each topic.

The Best of the Best: 2016 Video Marketing Awards

Vidyard

Best Personalized Video Campaign – Reltio. Best Use of Video for Sales Prospecting or ABM – MongoDB. Best Online Video Presence for a B2B Brand – SolarWinds. Their CEO, Sangram Varje, came up with the concept of #FlipMyFunnel, turning the traditional lead generation funnel on its head by laser-focusing on best-fit contacts and customers for marketing.

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The 24 Best Interactive Websites of 2015

ScribbleLive

These are some of the best and brightest stars in a constellation of excellent interactive websites (we’re spending a lot of time in the dark this time of year—apologies for using a ridiculous metaphor). Best interactive qualities: Dynamic backgrounds lead into video segments documenting Kelly’s travel and work. Best interactive qualities: Data visualizations overlaid on a U.S.

The 12 Best Competitive Intelligence and Benchmarking Tools

Webbiquity

To answer the second, here are the 12 best tools for comparing your brand’s performance to your top competitors in terms of web traffic, social media brand mentions, target keywords, online advertising, organic search visibility, and other factors. When evaluating the results of marketing and PR efforts, it’s vital to consider two perspectives: what is the trend of results (e.g.,

The Best Marketing Automation Software

Salesfusion

The post The Best Marketing Automation Software appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Email Marketing Website Tracking

Successful Sales Coaching Best Practices

DiscoverOrg

In advance of this event on July 28th, where our very own David Sill will be joining Rich Liu and Steven Broudy of Mulesoft as well as Falon Fatemi from Node as a panelist, we had the opportunity to get deeper insight from several panelists into the sales development best practices that they’ve learned to rely on over the past few years. Best known method for onboarding a new hire.

The 24 Best Online Writing Tools and Apps

Webbiquity

This was the sixth post in the Best Online Business Tools series. #1: Best Online Business Tools Series Kicks Off Today. #2: The 12 Best Competitive Intelligence and Benchmarking Tools. #3: The Nine Best Facebook Marketing Tools. #4: The 14 Best Content Planning and Research Tools. #5: The 23 Best Content Ideation Tools. #6: The 24 Best Online Writing Tools and Apps.

The Five Best Infographic Creation Tools and Services

Webbiquity

Here are four of the best such tools…plus services to call on if you have the budget and really want to make sure your infographics look original and great. Content Marketing Cool Web Tools Marketing Infographics best infographic tools Easel.ly Interest in using infographics for content marketing started to take off in early 2012 and has continued to grow ever since. Visual.ly.

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Your Best Events Ever

Salesfusion

The post Your Best Events Ever appeared first on Salesfusion. Events

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The best salesman ever?

Biznology

Because one of the problems was that the programmers were not delivering the features clients needed, I asked to tag along on a few client calls, and the company sent me with their best salesman. In fact, they told me that this was the best salesman that they had ever worked with, and that he was responsible for most of the company’s revenue, selling client after client.

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The 18 Best Infographics of 2015

ScribbleLive

At Visually, we don’t believe in wasting time, so we’ve pulled together all the best and brightest infographics in one place. To give the search for the best a little direction, we tried to select infographics that: Use design to succinctly tell a story that images, data, or words couldn’t have conveyed on their own. 2014’s best information designers and animators.

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Salesfusion wins “Best Seamless SugarCRM Integration”

Salesfusion

The post Salesfusion wins “Best Seamless SugarCRM Integration” appeared first on Salesfusion.

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4 Email Marketing Best Practices

Synecore

Below you’ll find an aggregation of email best practices to help you get the most out of your next campaign. Emails are one of the best tools in the inbound marketing toolbox. When it comes to leads, the bottom line is that they need to be nurtured. moment where they finally become a customer. Ensure Your “From Name” is Recognizable and Trustworthy. Critical Tool.

The 60 Best Marketing Speakers To Rock Your Event

B2B Marketing Insider

When it comes to developing our skills as marketers, content providers and world-class communicators, it helps to learn from the best marketing speakers the world has to offer. The post The 60 Best Marketing Speakers To Rock Your Event appeared first on Marketing Insider Group. Speaking at Marketing Events and Business Conferences is one of the great honors and passions of my career!

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