Acquiring Minds

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Top 5 Reasons to use Segmentation

Acquiring Minds

In understanding what the best prospects look like, marketers can rent lists and purchase media in a much more targeted fashion. There are now more reasons than ever to invest in segmentation. B2B marketers face challenges in mining their databases for accurate profiling criteria so segmenting the database may be an arduous exercise. Lower List & Media Costs. Word travels fast and wide.

Right Message, Wrong Target – A Field Guide

Acquiring Minds

One of the best groups to help in understanding the buyer is the sales team, specifically those who generate and qualify leads. The prospect is hazy on when it would be best to pick up the discussion. Marketers need to ensure that enough responses from best-fit organizations and contacts are generated before conclusions are drawn. Something has gone awry. Conclusion.

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Savvy Buying of B2B Data

Acquiring Minds

What is the best way to buy data ? An Interview with Ruth P. Stevens and Bernice Grossman. I am pleased to welcome Ruth P. Stevens and Bernice Grossman, two well recognized B2B direct marketing experts. Ruth P. Stevens consults on customer acquisition and retention, teaches marketing at Columbia Business School and blogs at HBR.org. . Now email and social media have been added to the mix.

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Destructive B2B Sales Practices

Acquiring Minds

Better Sales Training - Training on solution knowledge and how best to engage customers are two key training areas for sales. McKinsey calls for a centralization of content development and creation of compelling value propositions. This seems to be a call for marketing and sales to align their efforts better on messaging. Tech Mergers & Acquisitions - In Q1 2010, $68.8 Resources.

Secrets to Successful B2B Webinars

This best practice guide covers a variety of elements surrounding successful webinar strategy and execution

The Risky Business of Exclusive Reselling

Acquiring Minds

The Pedowitz Group (TPG) stated in a press release that by representing multiple marketing automation vendors, TPG is best serving its customers. Last month, Eloqua terminated its reselling relationship with The Pedowitz Group, a marketing automation reseller. To ensure this, Eloqua requires exclusive relationships with resellers. the VAR) is collaborating with large business (i.e.

Comparing B2B Online Data Sources - New Research

Acquiring Minds

We often will merge two lists to get the best of both worlds. Once your list is of a reasonable size, you will be best served by focusing on marketing to your house file and growing that list organically. At last year's MarketingProfs B2B Forum , I met Ruth Stevens , consultant, author, columnist, educator and B2B guru. Ruth was planning an analysis of online data providers and was considering some options for structuring the approach. Ruth and Bernice asked fifteen compiled list providers to participate in the analysis and ten responded. branches).

Don’t Think Outside a New Box

Acquiring Minds

The third climb was the best. Given the dynamic nature of business, you are probably facing a dizzying array of business challenges every day. Have you faced a new business problem that you tried to solve with a legacy perspective? Maybe you found that old rules don’t solve new problems. Existing frames of reference may hinder not help. I would like to tell you about a new experience.

Don’t Think Outside a New Box

Acquiring Minds

The third climb was the best. Given the dynamic nature of business, you are probably facing a dizzying array of business challenges every day. Have you faced a new business problem that you tried to solve with a legacy perspective? Maybe you found that old rules don’t solve new problems. Existing frames of reference may hinder not help. I would like to tell you about a new experience.

B2B Marketing Trends for 2016

them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. B2B Marketing. processes are fundamentally changing. know which half." Everything is now measurable. Look for.

Don’t Think Outside a New Box

Acquiring Minds

The third climb was the best. Given the dynamic nature of business, you are probably facing a dizzying array of business challenges every day. Have you faced a new business problem that you tried to solve with a legacy perspective? Maybe you found that old rules don’t solve new problems. Existing frames of reference may hinder not help. I would like to tell you about a new experience.

Segmentation for the Nation

Acquiring Minds

Create a list of the attributes that best describe your customers: size of organization, industry, geography, decision-maker’s department and seniority, structured buying process (e.g. In earlier post entitled the Top Five Reasons to use Segmentation , I wrote about the importance of segmentation in B2B marketing. Win / Loss Report – compile a list of all lost customers.

Messaging Maximus for Lead Generation

Acquiring Minds

Here are some approaches for customizing messaging or honing target segments even if you may not have full visibility on the prospect: Target prospects who look and feel like your best customers; Talk about your customers that are in the same segment as your prospect: size of account, industry, geography or accounts held by a competitor. Everybody loves a good story; . Related Posts.

Sales on the Outbound

Acquiring Minds

In my first post, I described five buyer types that are best reached through outbound sales and marketing. This is the third in a series of posts discussing the role of outbound lead generation in the marketing mix. Then I reviewed the benefits that accrue to marketing from outbound marketing: ROI, market insight and a robust database. With [.].

Six Key Steps to Successful Marketing Automation Adoption

With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs Selecting a Marketing Automation platform can be a daunting task.

Sales Leads vs. Appointments?

Acquiring Minds

Appointment Setting is best deployed against Named Accounts or accounts that you are very sure are a good fit to your value proposition. Lead Generation is best used when highly paid sales reps are selective on the opportunities they pursue and do not wish to waste time on unqualified accounts. Eight Criteria To recap: the below seven factors can be used as criteria to select the best method for your team. would be your best choice. Which to consider: lead generation or appointment setting? Answer: both. Lead Generation would be favored in this case. vs. SMB (L.G.)

Having a blast with B2B email?

Acquiring Minds

Otherwise known as Batch & Blast email, B2B marketers have viewed this type of email as best for retention marketing, rather than acquiring customers. When you think email, do you think email blasts? You know - a humongous email broadcast - the digital equivalent of a large mail drop. In the early days of email marketing, two powerful types of email were unavailable to B2B marketers: 1to1 Sales emails that allow sales reps to automate, personalize and track emails. But all that is changing as. Multi-Function Email Suites dominate B2B email marketing. Image copyright - Fox Media.

Sales 2.0 fuels PTC's SMB Expansion

Acquiring Minds

with standard best practices and core selling skills. As a former paratrooper, Dan Maier’s background has prepared him well for his current assignment: managing a global inside sales team of 75 reps selling a $9,000 solution to hard-hit manufacturers. Dan Maier’s title is as long as it is deep: VP Worldwide Inside Sales & North America Mathcad Sales, PTC (see Dan's photo on the left that I snapped at the Sales 2.0 Conference in Boston ). Like many enterprise software developers, PTC has moved downmarket to sell to SMB accounts (Small & Medium size Businesses). At the Sales 2.0

Bizzuka interviews Robert Lesser on Lead Generation on BlogTalkRadio

Acquiring Minds

Have a listen to this podcast on BlogTalkRadio and hear my perspective on best practices and tools for lead generation, as exemplified by our recent research on LeadGenTools. Paul Chaney , blogger and Internet Marketing Director from Bizzuka read our report on LeadGen Tools and asked me to appear on Bizzuka's internet radio show. John Muncell , CEO and Co-Founder of Bizzuka held a wide-ranging discussion with me for an hour.

B2B Marketing Trends for 2016

them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. B2B Marketing. processes are fundamentally changing. know which half." Everything is now measurable. Look for.

Networking & Photos from the Sales 2.0 Conference

Acquiring Minds

Garth and I spoke for a few minutes on best practices in using Jigsaw. The Sales 2.0 Conference in San Francisco was a great opportunity to chat and catch-up with luminaries from the B2B Sales & Marketing world. The first day I sat at a table with Garth Moulton , VP of Community /Co-Founder at Jigsaw and blogger. Last fall, I had met Garth in Chicago when I spoke at a Chicago Association of Direct Marketing conference sponsored by Jigsaw. Laura noted to me some of the obstacles that large businesses face in adopting social media. world. Conference

The Evolution of Email for Lead Generation

Acquiring Minds

In fact, email was the top online medium for B2B marketers, besting both webinars and paid search. Although it is often suggested that email is best suited for customer retention, this survey of 249 B2B marketers indicates that email is a key tool for customer acquisition. According to our recent survey of B2B marketers, email is widely used for lead generation: 86% of responders deploy email for lead generation. Salesforce.com , a CRM tool and other lead generation suites such as Vtrenz , Aprimo and Marketo also crack the top 20 list. So there you have it, even an old Web 1.0

Lead Generation through Social Media?

Acquiring Minds

However, there are many organizations who have demonstrated that these two goals are compatible by building their business through social media while adhering to best practices (but more on that shortly). You can almost see the collective hand wringing and hear the teeth gnashing as angst-ridden B2B marketers are being pressed by their organizations for proof on the value of social media. It's clear that B2B organizations, being metrics driven beasts, are looking for more 'beef' beyond the measurement of engagement. But wait one minute! The discourse on social media or Web 2.0

ROI 2

The Best Content Marketing Examples

B2B Marketing Insider

But if you are you looking for the best content marketing examples you’ve come to the right […]. The post The Best Content Marketing Examples appeared first on Marketing Insider Group. Last year we published 99 Amazing Content Marketing Examples. There were actually 106 examples there but “99+” felt better. This year, the list has almost doubled.

B2B Marketing Trends for 2016

them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. B2B Marketing. processes are fundamentally changing. know which half." Everything is now measurable. Look for.

The 21 Best Content Curation Tools

Webbiquity

Curation can take a variety of forms: Weekly “best of” compilations (example: V3*Broadsuite blog ). Curate online content by creating focused “bags” containing the best links on your favorite topics. This was the 28th post in the Best Online Business Tools series. #1: 1: Best Online Business Tools Series Kicks Off Today. #2: 1) Storify. 2) Pocket.

The 26 Best All-in-One SEO Tool Suites

Webbiquity

Best all-in-one SEO tool suites. One is to assemble a collection of best of breed tools; previous posts here have covered tools for competitive intelligence , content planning , keyword research , rank tracking , and special-purpose SEO tools for functions like technical SEO, link research, and video SEO. Which approach is best for your organization depends on a variety of factors.

SEO 99

The 29 Best Social Media Monitoring Tools

Webbiquity

This was the 26th post in the Best Online Business Tools series. #1: 1: Best Online Business Tools Series Kicks Off Today. #2: 2: The 12 Best Competitive Intelligence and Benchmarking Tools. #3: 3: The Nine Best Facebook Marketing Tools. #4: 4: The 14 Best Content Planning and Research Tools. #5: 5: The 23 Best Content Ideation Tools. #6: 1) Socialbakers.

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The 23 Best Content Ideation Tools

Webbiquity

Often, the best ideas come from talking with your customers, or with customer-facing employees in your organization, like people in sales or customer service. At other times, the best ideas may come from research: discovering what are your customers, competitors, and industry influencers talking about online. What are the best tools for finding great content ideas? <!__more–>Links

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The 32 Best Twitter Marketing Tools

Webbiquity

Analyzes your tweets and your followers’ tweets to show you the best times to be active on Twitter. Sample review: “You can work out the best tweeting times for your followers with Tweroid; this maximizes the exposure of your content. Tweroid can produce reports that reveals the best days and times to tweet based on your followers activity.” I like it.”

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The 15 Best Special-Purpose SEO Tools

Webbiquity

Sample review: “Broken links are the best way to drive traffic away from your website and blog. This was the 19th post in the Best Online Business Tools series. #1: 1: Best Online Business Tools Series Kicks Off Today. #2: 2: The 12 Best Competitive Intelligence and Benchmarking Tools. #3: 3: The Nine Best Facebook Marketing Tools. #4: Pricing: free.

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In case you missed it, the best marketing posts of 2016

grow - Practical Marketing Solutions

In any event, even the biggest fans of the blog miss a lot of the best ideas every year. So I’ve summarized some of the best writing on {grow} for 2016 by. It’s time to catch up on some of the best posts you missed this year … and maybe re-visit some old favorites: The five most popular 2016 marketing posts, by page views. By Mark Schaefer. That’s OK.

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Lead Generation Best Practices

Salesfusion

You may first partner with us because we offer the best partner compensation and benefits in the industry. But, you’ll stay with us because we offer the best partner experience in the industry. The post Lead Generation Best Practices appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Lead Nurture Partner Portal.

The 20 Best SEO Rank Tracker Tools

Webbiquity

Which one is best suited for your company depends on your specific needs and what other tools you have in place. This (AccurRanker) is by far the best to date. This was the 17th post in the Best Online Business Tools series. #1: 1: Best Online Business Tools Series Kicks Off Today. #2: 2: The 12 Best Competitive Intelligence and Benchmarking Tools. #3: 4) Serpfox.

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The 28 Best Influencer Marketing Tools

Webbiquity

Here are 28 of the best tools for influencer research and outreach. Discover compelling content for sharing, identify key influencers (blogs and video), analyze social signals to determine what works best with your audience, and measure user engagement. This was the 13th post in the Best Online Business Tools series. #1: 1: Best Online Business Tools Series Kicks Off Today. #2:

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The Six Best Google+ Marketing Tools

Webbiquity

Complete Google+ analytics reporting, including engagement stats, follower growth, demographic information about your followers, and your best times and topics for posting. This was the seventh post in the Best Online Business Tools series. #1: 1: Best Online Business Tools Series Kicks Off Today. #2: 2: The 12 Best Competitive Intelligence and Benchmarking Tools. #3:

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The 26 Best WordPress Plugins

Webbiquity

Here are more than two dozen of the best WordPress plugins to optimize the performance, appearance, and popularity of your website or blog. This plugin automatically shows different titles to different visitors when they share your posts, then over time selects the best-performing title to maximize traffic. This was the 29th post in the Best Online Business Tools series. #1:

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The 29 Best Web Analytics Tools

Webbiquity

This is one of the best event tracking web analytics tool which can be really helpful for any business site. This was the 23rd post in the Best Online Business Tools series. #1: 1: Best Online Business Tools Series Kicks Off Today. #2: 2: The 12 Best Competitive Intelligence and Benchmarking Tools. #3: 3: The Nine Best Facebook Marketing Tools. #4: Pricing: free.

The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

A query like “best time of year to plant a maple tree” is informational, while “best place to buy a maple tree” is transactional. Here are 17 of the best keyword research tools according to expert reviewers. This was the 10th post in the Best Online Business Tools series. #1: 1: Best Online Business Tools Series Kicks Off Today. #2: