Kaon

JANUARY 8, 2016

And let’s think about what the best approach might be to convey this knowledge to them.” My question to this (clearly exasperated) team was: “What do your prospects need to know in order to better understand why your products are better for them?

Differentiation 100

Differentiation Trade Show Interactive Marketing CMO 100

Kaon

MARCH 13, 2018

You want to put your best foot forward to captivate your visitors, educate them about your unique value differentiation and up-sell/cross-sell your solutions. CBC’s leverage applications created by Kaon Interactive on the MultiTaction iWall to see the big picture.

Work Management 176

Work Management Marketing Management Storytelling Cross-Selling 176

Kaon

MAY 17, 2016

As the SBANE Circle of Excellence welcomes the class of 2016, I can honestly say it is one of our best yet”, said SBANE’s New England Innovation Awards Committee Chairman, Todd Faber, President, The Faber Group. Congratulations to all of the Winners of the 2016 New England Innovation Award!

Interactive Marketing 113

Interactive Marketing Class Validation B2B Sales 113

Kaon

NOVEMBER 3, 2015

And, it’s better for the seller: In-person meetings are the best forums to clearly articulate competitive differentiation, and to firmly establish a prospect’s understanding of the company’s value proposition.

Effectiveness 100

Effectiveness Allocation Interactive Marketing Customer Satisfaction 100

Kaon

DECEMBER 26, 2017

How do you develop the best mobile application to achieve your organization’s sales goals? Your sales people always have their smartphones on hand, and your prospects and customers, most likely, keep their mobile devices close as well. This creates an obvious and effective channel for reaching and engaging your target audience.

Top of Funnel 113

Top of Funnel Press Mobile Marketing Guidelines 113

Kaon

JULY 26, 2017

Yet, they are not sure how to best incorporate AR into their customer engagement strategy. Many enterprise marketers hear that augmented reality (AR) is the “next big thing” for marketing and sales; it seems important to adopt this new trend early to stay competitive and innovative.

B2B Marketing 127

B2B Marketing Trade Show B2B Paid Search Agency 127

Kaon

JUNE 26, 2019

It empowers 900+ global sales people to walk customers through data center content and to talk clearly and consistently about why Siemens is the expert, what the best practices are, and which Siemens solutions will solve the customer’s unique problem.

Digital Transformation 100

Digital Transformation Trade Show Work Management Lead Ranking 100

Kaon

NOVEMBER 8, 2016

Digital works best as a system, or platform. This is an advantage, of course, because digital assets are easier to modify and reuse, so their relevance and applicability have a very long “shelf life” Don’t ever budget for a “one-and-done” digital marketing program.

Promotion 113

Promotion Budget Programs Paid Search Agency Advertising Agencies 113

Kaon

SEPTEMBER 23, 2015

Decision- Time to decide what is the best way to fix my problem and reach my goal. Therefore, you need to start thinking of the buyers journey: Awareness- when a person realizes there is something wrong. Consideration- Here is my problem and the goal I would like to achieve.

Top of Funnel 100

Top of Funnel Hubspot Conference Buyer's Journey 100

Kaon

DECEMBER 5, 2016

In these cases, the best way to execute this is to hand them a mobile device with virtual 3D products or interactive solution stories that attract their attention right away as it runs an animation or removes a component to continue to hold their attention.

Mobile Marketing 100

Mobile Marketing Paid Search Agency Interactive Marketing Buying Cycle 100

Kaon

JULY 2, 2015

The best way for sales to adapt is by using interactive crib notes that help them navigate through the product demonstration like a sales expert. This results in a generalized selling pitch, making the sales experiences less than stellar. Hands On Customer Engagement.

Tips 100

Tips Lead Ranking Storytelling Cross-Selling 100

Kaon

JANUARY 9, 2017

Apps work best as a system, or platform. Don’t ever budget for an “one-and-done” app. In doing so, you are under-leveraging the medium and falling into the statistic of almost entirely disengaging customers by day 30. In the analog world, many individual events, campaigns, deliverables, and assets can be developed and deployed independently.

Mobile Marketing 100

Mobile Marketing Advertising Agencies Paid Search Agency Interactive Marketing 100

Kaon

JANUARY 2, 2020

These questions are all best answered by case studies and testimonials of those who have been there and succeeded — those who are similar to you and your organization. #2 Digital transformation is still one of those jargon-like catch words being thrown around enterprises and industries. What does it mean?

Digital Transformation 29

Digital Transformation Case Study Case Studies Class 29

Kaon

JULY 20, 2015

We go back and forth with the client to see what works for them, what fits with their brand and what kind of messaging works best. And then we put together 3 or 4 different creative ideas on how this interactive 3D product storytelling application would look and function. We then put the application together.

Product 100

Product Ad Building Buying Cycle Lead Ranking 100

Kaon

JANUARY 31, 2019

Kaon closed its best-performing year in 2018 with double-digit revenue and new customer growth. Kaon’s transformative sales and marketing applications allow B2B companies to more effectively communicate a product or service’s value to prospects through interactive experiences.

Advertising Agencies 22

Advertising Agencies Digital Transformation Mobile Advertising Paid Search Agency 22

Kaon

MARCH 25, 2020

As a result, most virtual collaboration providers are offering increased levels of support to current and potential customers, as well as best practices for holding virtual meetings and conferences that are as productive and engaging as in-person.

Enterprise Management 113

Enterprise Management Planning Digital Transformation Marketing Management 113

Kaon

JULY 10, 2020

As it turns out, when researchers at MIT studied financial performance of companies that took different actions during a recession or economic downturn, the data showed “investing to create and sustain a competitive advantage is still the single best recipe for dealing with downturns.”

Paid Search Agency 147

Paid Search Agency Companies Marketing Budget Budget Programs 147

Kaon

DECEMBER 9, 2015

In 2016 and beyond, marketers will be building a model of the problem-solving journey, and this is best understood as a narrative. Without a digital platform, the deliverable provides an undifferentiated experience for every user, missing the opportunity to explain and convey the appropriate tailormade value story.

Lead Ranking 100

Lead Ranking Lead Scoring Marketing Management Deliverability 100

Kaon

SEPTEMBER 26, 2019

The company fosters a supportive and dynamic collaborative environment that allows the team to deliver the best products to our clients.”. It is a unique culture of trust and collaboration, in which everyone supports each other to deliver the best for our customers.”. What do you love most about working at Kaon? “I

Class 30

Class Enterprise Management Work Management Marketing Management 30