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  • PWB MARKETING BLOG  |  FRIDAY, FEBRUARY 21, 2014
    [Best] Optimize Your AdWords Campaigns
    Ideally landing page content would include the best quality, relevant keywords to help improve AdScores. Simple, direct ads often yield the best results. I have been working with a client to optimize their AdWords campaigns. You are shocked to hear that doesn’t always happen, right? The ideal doesn’t always happen though.
  • FEARLESS COMPETITOR  |  FRIDAY, NOVEMBER 13, 2009
    [Best] How to Find New Customers turns Green and embraces social networking
    What do we mean?  I hope you’ll choose to read this 40+ page document on your laptop or computer, saving the trees. But even more, let’s say you really fall in love with this document (and I really hope you do), you can click the Retweet button at the bottom of any page to share your comments with your Twitter followers.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 28, 2013
    [Best] Real Results to Common Email Tests
    Real Results to Common Email Tests was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Dayna Rothman We always talk about what to test in your email marketing campaigns , but what are the outcomes? At Marketo, we’ve run 100s of email tests to discover what resonates well with our target audience.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, SEPTEMBER 12, 2012
    [Best] Are You Having Trouble Finding Time to Blog?
    Stay up late - This one doesn’t work for me as I’m not a night owl, but I know plenty of people who do their best work in the dark (no pun intended). We’re all overworked and underpaid. Time, or the lack thereof, can influence the quality of  not only content, but also continuity of your post.
  • DIGITAL B2B MARKETING  |  THURSDAY, MARCH 1, 2012
    [Best] It’s 10:00 PM. Is Your Content Where It Belongs?
    It’s dedicated to finding the best freebies on the ‘net. Comscore recently issued a release showing 31% of banner ads from a sample of advertiser had no opportunity to be seen. The problem is, advertisers often do not know where their ads are running. Increasingly, marketers don’t know where their content is either. Period.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 8, 2013
    [Best] Marketing As The Social Business Spark
    Marketing is the part of the company best suited to leading the organizational charge around social marketing and all of the intersections of paid, earned, and owned media. Marketing As The Social Business Spark was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. But probably not for the reasons you think.
  • CMO ESSENTIALS  |  THURSDAY, APRIL 9, 2015
    [Best] Influencer, Affiliate And Advocate Marketing: What’s The Difference?
    Because influencers have their own brand to cultivate, it’s often best to tap into their reach to ratchet up the results of a specific launch or campaign. While numerous businesses realize success through affiliate marketing, it may be best suited for high-volume transaction types of sales, versus value-based purchases.
  • HUBSPOT  |  MONDAY, JUNE 3, 2013
    [Best] 28 Free Fonts to Beautify Your Content
    Bonus: you won''t break the bank trying to find one that works best for you. It works for both headers and body copy -- whichever works best with the rest of your design. 6) Esteban. You don''t always need graphics, photos, or images to make your design pop -- sometimes the right font does the trick. Here''s what we found. 10) Abel.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 22, 2012
    [Best] One Last Thing on Collaboration, for now…
    One Last Thing on Collaboration, for now… was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Phil Fernandez. As I said in my last post, collaboration has become a cornerstone for business strategy and innovation. Customers deserve that level of engagement. 
  • ENGAGE  |  MONDAY, SEPTEMBER 9, 2013
    [Best] The Venn Diagram of Strategic Content
    As more and more marketers realize that smart content can outperform advertising (and that the best ads actually are content in disguise), brands are creating and distributing branded content at increasing rates. The Best Part is the Gooey Center. The branded content bandwagon is running short on elbow room. Sort of. Serves the brand.
  • FEARLESS COMPETITOR  |  THURSDAY, OCTOBER 6, 2011
    [Best] How to Turbo-Charge Your Sales (by Mike Schultz of RAIN Selling)
    And the best part is, I’ve made the series available to you for free! 76% of leaders at small and medium-sized businesses cited sales growth as their greatest challenge in 2011. Mike Schultz. You’ve got a great idea that people have told you will succeed, outstanding content, and the people in place to make it all come together.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 10, 2012
    [Best] Could LinkedIn Destroy Facebook?
    For now, each network occupies its own special niche for usefulness, and LinkedIn’s best bet is to stay professional. Image via CrunchBase. LinkedIn is starting to look – and act – a lot more like Facebook and Twitter. With 175 million users, it’s certainly not up to the “1 billion” scale of Facebook. LinkedIn got less attention. Groups.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 24, 2014
    [Best] How to use Power Editor to Ignite your Facebook Marketing
    You have a new best friend with dark posts. You have a new best friend with dark posts. Valentina Escobar-Gonzalez, {grow} Community Member. A few months ago, I began seeing Dunkin Donuts Facebook posts in Spanish. How did they know I spoke Spanish? mean, I do but I always post in English. liked this. It made me feel special.
  • CONVERSIONATION  |  MONDAY, MAY 28, 2012
    [Best] The Rise of Digital Influence: From Persuasion and Passion to Action
    However, realize that your best and most influential customers might be not that connected at all. (Digital) influence is the capacity to affect others to take actions and/or change opinions or behavior. It can happen directly (persuasion) and indirectly. However, it is always characterized by the resulting actions and changes. Cialdini.
  • HUBSPOT  |  WEDNESDAY, MARCH 20, 2013
    [Best] Why I Hired the Fake Steve Jobs
    Become the best publication and information source in your industry. We want HubSpot to be the absolute best resource for all marketing professionals in the world. HubSpot is currently hiring about 30 people a month, so normally a new hire isn't news. But the latest addition to our marketing team is: the remarkable Dan Lyons.
  • HUBSPOT  |  THURSDAY, NOVEMBER 6, 2014
    [Best] From Nail Polish to Peanut Butter: 16 Unlikely Products Launched by Ad Agencies
    But EOS , those colorful egg-shaped containers full of lip moisturizer, became the best-selling lip balm in 2013. Hackaball from Made by Many on Vimeo. 3) Betsy’s Best. Omelet , an agency based in Los Angeles, is getting into the peanut butter business with the launch of Betsy’s Best, a line of gourmet peanut, almond, and seed butter.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 23, 2012
    [Best] The essential guide to minimizing legal risks in Social Media Marketing
    Your best bet is to disclose in the post itself if you’ve received anything of value in exchange for blogging about a product, service or company. By {grow} Contributing Columnist Kerry Gorgone. The difference between LINKING and SCRAPING. Of course, scraping someone else’s blog content is a no-no. Go the extra step and get permission.
  • MARKETING ACTION  |  FRIDAY, SEPTEMBER 5, 2014
    [Best] Check-in Meetings: Good Communication Creates Better Agency-Client Relationships
    Especially interesting to me were the answers to the first question, “Which of these leads to the best advertising?” In response to this question, 98% of clients and 98% of agencies were in agreement: Clients trusting their agencies was viewed as the most important factor when it comes to creating the best advertising. Why or why not?
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, MARCH 23, 2010
    [Best] How Do You Define a Quality Sales Opportunity?
    And while we wish every lead your sales team receives will meet their A+ lead criteria, the reality is that the best sales organizations we've worked with make sure every one of their reps are focused on engaging both A and B quality leads, otherwise they will be working only a handful of deals a quarter. Current technology/service in use.
  • HUBSPOT  |  THURSDAY, JULY 17, 2014
    [Best] Are These the Smartest Marketing Campaigns of the Past Year?
    They prove that budget should never be a deterrent for compelling creative, and the best campaigns don’t need need some flashy tech integration. “Small Business Saturday” won a Blue award at the inaugural Facebook Studio Awards, and the New York Festivals International Awards deemed it the “World’s Best Idea.”
  • VIEWPOINT  |  TUESDAY, APRIL 15, 2014
    [Best] Finding That Entrepreneurial Spirit And Maintaining It Even When You’re Big
    Meaning, no matter if it was a goal scored or an air ball, just think about the next best thing. By Christopher Hosford, editor-in-chief, HosfordGroup. Last month I attended the Future of Business conference in New York City, sponsored by international software giant SAP. But Linkner was not here to talk about bootstrapping Detroit. Youch!
  • E-QUIP  |  THURSDAY, SEPTEMBER 11, 2014
    [Best] How to Improve Your Firm's Project Management
    Identify internal and external best practices. Looking internally for best practices has some real advantages. You can see the benefits firsthand and the individuals who employ those techniques can help teach them to their coworkers—thus internal best practices are typically easier to implement than those brought in from outside.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 4, 2013
    [Best] 5 reasons you should be in social media, even if the boss says “no”
    You better be there, even if it may not be the best use of your time. 5. Boss driving you crazy? Having a hard time selling the idea that you need to be on the social web? know first-hand that there are still many naysayers out there who don’t understand why they need to have a social media presence. Social impact on search.
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Best] 3 Big Retailers That Also Rock Ecommerce
    Best Buy. Ecommerce and mobile commerce are obviously here to stay, much to the chagrin of major brick-and-mortar retailers. We’ve seen some of the biggest names in shopping go under, with Borders Books perhaps the most obvious. Then there’s the story of Blockbuster and Hollywood Video, which failed after the introduction of Netflix. Walmart.
  • HUBSPOT  |  MONDAY, JULY 25, 2011
    [Best] 4 Tips to Supercharge Call-To-Action Buttons
    There’s no universal right answer for what webpage works best, but testing can ensure that your webpage is the best that it can be. On pages where a call-to-action is the focus, one of the most important features is the conversion button itself. How big should the button be? What color? What should the text of the button say?
  • B2B MEMES  |  FRIDAY, OCTOBER 28, 2011
    [Best] Breaking News: People Who Like Print, Like Print
    In most of our magazine surveys, we asked our readers to rate us in comparison with our competitors.  We always found that our publications were generally liked the best and read the most frequently. Just because you like something doesn’t mean it’s not dead. have nothing but admiration for the company and its staff.
  • VERTICAL RESPONSE  |  TUESDAY, AUGUST 6, 2013
    [Best] How to Go Out on a Vine for Social Media
    But its rising popularity doesn’t necessarily make Vine the best solution for everyone. You could have a Vine account on its own, but because the Vine network is still fairly small, I think putting your Vines out on Twitter is probably the best way to get them seen,” Schwab explains. million shares (to Instagram’s 2.17 million.).
  • READYPULSE  |  WEDNESDAY, OCTOBER 9, 2013
    [Best] The Intersection of Commerce and Culture
    Finding relevant, high-quality, and influential social photos and videos from your best customers is easy with ReadyPulse. Download the ReadyPulse Instagram Marketing Guide! We packed our bags, and headed to the Big Apple for Fashion Digital NY , where commerce and culture intersect! Instagram Marketing Guide. Download the Guide.
  • HUBSPOT  |  WEDNESDAY, MAY 1, 2013
    [Best] How a Simple Email Can Give You Critical Insight Into Your Recipients' Behavior
    Just take a look at the long lists of email marketing best practices out there. One of the best -- and most under-utilized -- uses for email is conducting quick, simple surveys. As inbound marketers -- especially us email marketers -- we all but obsess over our clickthrough rates. So how can we improve these numbers? That''s right!
  • HUBSPOT  |  TUESDAY, SEPTEMBER 27, 2011
    [Best] 5 Tips for Managing LinkedIn Groups
    They're some of the best in the biz. 3. At its best, your forum will include mostly discussions related to your business but not about your business. In B2B marketing, creating and managing your own LinkedIn group for your brand is a great lead generation strategy. LinkedIn groups draw prospects to you in several ways: 1. Participate!
  • SAVVY B2B MARKETING  |  WEDNESDAY, SEPTEMBER 28, 2011
    [Best] Savvy Speaks: Can I Get a Witness?
    find the best most persuasive quotes often come out of this. In these days of Web 2.0, no one wants to purchase anything without a review of some sort from the online masses. But before you start tacking voting buttons all over your website, consider revisiting a tried and true marketing tactic - the testimonial. Be specific. In what ways?
  • VIDYARD  |  TUESDAY, APRIL 14, 2015
    [Best] 5 Tips to Take Your Infographic from Static to Electric with Video
    Here are 5 tips to help you make the best of the most engaging medium: Script. One of the best solutions? Not many content forms can beat the infographic. It’s got style, it’s got class. It provides a lot of information, facts, and statistics in an easily digestible, and even better, enjoyable way. How does the content flow? Style.
  • HUBSPOT  |  THURSDAY, FEBRUARY 7, 2013
    [Best] 11 Steps to Make Sure Your Next Webinar Is a Total Flop
    When thinking about a webinar topic, try to think of something that's best explained as a presentation -- with the help of both visuals, and verbal explanation. Usually, using just a few images, simple charts, and a few bullet points are best for slides. So, you’ve decided to host a webinar. Great idea! Sound stressful? Even 7 a.m.
  • CONVERSIONATION  |  WEDNESDAY, JULY 18, 2012
    [Best] How to Unsuck at Personalization in Marketing
    In numerous reports they rank it as the channel with the highest ROI and best performance in many stages of the customer life cycle and lead management process. Good news for email marketers: according to research from the Direct Marketing Association (DMA), the typical email engagement rates are going up. US open rates of house lists rose 2.6%
  • HUBSPOT  |  THURSDAY, JULY 10, 2014
    [Best] What Is an Inbound Link? [FAQs]
    If you want to have a wedding , you will have to pick the best ring. If you''re new to inbound marketing, you''ve probably heard that one way to grow traffic is to get more links. but did you know that there are actually several different types of links you can have? But what exactly are inbound links? Let''s clear this all up.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 28, 2010
    [Best] 2011 Social Media Forecast: Digging deeper
    Overall the momentum for social media marketing will continue because the best companies get it, are seeing results, and new apps and mash-ups will drive a new round of creativity and investments. It’s traditional to make predictions for the upcoming year but I hate being traditional.  Yes, those are big ideas for 2011.
  • WRITING ON THE WEB  |  THURSDAY, JANUARY 9, 2014
    [Best] Expert Ebook Writing: Prepare or Just Do It?
    They want to write an ebook about their expertise because that’s what they know best. Starting to write your expert ebook is not the first step. What comes before ebook writing is key -. Research what readers want most. Find out what other books have been done. Decide what you have to say that will make a difference. Make a List.
  • TOM PISELLO  |  FRIDAY, SEPTEMBER 17, 2010
    [Best] Tom Pisello: The ROI Guy: The End of Marketing as We Know It.
    White papers help customers learn about the typical issues customers like them face, and educate the buyer on best practices others have used to resolve the issues. In later stages of the buying cycle, the prospect needs to understand what the solution will cost, and whether the solution represents the best competitive value.
  • HINGE MARKETING  |  TUESDAY, MARCH 17, 2015
    [Best] The Science Behind AEC Brand Research
    The best way to address this is through internal and external brand research. When conducting brand research, it’s best to partner with market researchers who combine both approaches in a way that paints a more complete picture for your firm. Without a doubt, differentiation is the foundation of a solid brand.
  • PUZZLE MARKETER  |  THURSDAY, JULY 26, 2012
    [Best] Marketing Automation, Set It and Forget It
    10 best practices that utilize marketing automation: Contact Registration – Capture your customer or prospect’s information at every chance you get. Whether you’re a B2B or B2C company, it’s advantageous to manage your customers and prospects in one of the many customer relationship management (CRM) systems.
  • BIZNOLOGY  |  FRIDAY, JULY 18, 2014
    [Best] How do I track the source of phone calls?
    It’s not the best idea, but is better than not asking at all. I recently was working with a B2B company that does no tracking of how its digital marketing leads to offline sales. Because the great majority of its orders are phoned in, it would seem to be obvious that they want to employ some form of call tracking. But they don’t.
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 3, 2014
    [Best] 2+2 = 5: Madison Logic + Marketing Made Simple TV
    The best of a PR firm combined with a roll-up-the-sleeves lead generation company. Marketing Made Simple TV plus Madison Logic. That’s an unbeatable combination for B2B companies today. Jeff Ogden. Combine the awesome branding and PR power of a very popular syndicated show like Marketing Made Simple TV. Think about it. Results. Results.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 13, 2013
    [Best] Topic of Interest Based Nurturing
    Topic of Interest Based Nurturing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Phillip Chen At Marketo, we are always testing to see how different lead nurture tracks work. This helps us optimize our processes and get creative with how we think about prospect engagement. Choosing Tracks.
  • PUZZLE MARKETER  |  TUESDAY, MAY 8, 2012
    [Best] 2 Advantages To Using Pay-Per-Click Advertising
    The best part is that the people who come to your site from these ad campaigns are actively seeking what you have to offer. In the world of online marketing, pay-per-click campaigns are an advertising medium that marketers use on a regular basis. Before we get into these two advantages of this medium, lets explore what PPC is.
  • TRADESMEN INSIGHTS  |  TUESDAY, AUGUST 2, 2011
    [Best] Do You Have Social Media Training In Place?
    Each are different and they need to understand the best way to use the system. Social media isn’t just about posting comments on Facebook or Twitter. It’s about not only having a plan of how to execute your message, but how to get the most out of it. Develop a plan - This is not ready, fire, aim.
  • VOLACCI  |  WEDNESDAY, SEPTEMBER 18, 2013
    [Best] Use Rich Snippets to Increase Click-through Rates with the Schema.org Module for Drupal
    Hmm.it’s better if you don’t assume that Google can figure this stuff out - best to just tell them. Ready for the best part of all? Ever thought about how much content is uploaded to the Internet? The number is something close to a dizzying 2 million blog posts per day. and Bing. For example, on your product website, is “4” the price?
  • B2BBLOGGERS  |  FRIDAY, AUGUST 13, 2010
    [Best] All About Lead Nurturing (Really Customer Nurturing) [#B2Bchat Recap]
    paige_oneill : thought leadership and best practices work well in my experience @utollwi : Understand the buyers cycle and stage – test the message and call to action – optimize and repeat. Work best used together. Experimentation Is The New Best Practice 6. Random messaging does not work. High trust = low risk.
  • B2B MARKETING TRACTION  |  MONDAY, OCTOBER 8, 2012
    [Best] What is the Right Mix of Full-Time and Outsourced Marketing Staff
    If you are following marketing best practices and generating content that adds value for your clients and customers, you probably need a resource with marketing writing skills. The marketing plan should include estimates of resources required to accomplish each marketing activity. Do you outsource some or all of your marketing?
  • HUBSPOT  |  TUESDAY, AUGUST 24, 2010
    [Best] 23 Awesome SEO Blogs Everyone Should Read
    Search Engine Land - This is one of the best search engine blogs for in-depth news and analysis of the search marketing industry. 4. This blog goes into more detail than most about the best practices of SEO copywriting. Search engine marketing is constantly changing. Daily SEO Tip - Are you a fan of sites that provide a tip per day?
  • DIGITAL BODY LANGUAGE  |  FRIDAY, JANUARY 30, 2009
    [Best] Trucks and Conveyer Belts; Lead Management in a Manufacturing Metaphor
    Trucks work best when they are fully loaded. Now, this operations mentality has shifted to Marketing, where the organization who can best serve the needs of the prospect will win. (David Armano wrote an inspiring post last week challenging us to "Think Visually" - [link]. The most common handoff I see is the Excel spreadsheet of leads.
  • VOLACCI  |  WEDNESDAY, JULY 31, 2013
    [Best] The Do’s and Don’ts of Email Newsletter Design
    Then why would you put a newsletter that isn''t the best it could be in front of your customers on a regular basis? There are a number of really great newsletter layouts we go over in our recent Newsletter Best Practices eBook. Having a bad newsletter can seriously damage your brand''s image. Your content should be readable. Avoid CSS.
  • MARKETING INTERACTIONS  |  SUNDAY, JANUARY 2, 2011
    [Best] Where Sales Can Lead Marketing Off Course
    " In other words, if you're not out there helping the market shape the conversation about what the problem is, how best to solve it and why do it now - you're just plain giving an advantage to competitors. There's a reason why B2B marketers have issues in alignment with their sales-oriented colleagues. mean, really.
  • VIDYARD  |  THURSDAY, JANUARY 29, 2015
    [Best] Touchdowns & Fumbles of Super Bowl Ads Released Online Before the Big Game
    Budweiser’s original Best Buds ad has over 55 million views on YouTube, and that number continues to rise slowly but surely every day. Live television may still be the best way to watch the Super Bowl, but for brands looking to maximize the exposure of their ads, online video is the key to building pre-event buzz. Every hour.
  • WINDMILL NETWORKING  |  FRIDAY, SEPTEMBER 20, 2013
    [Best] 7 Things Content Marketers Can Learn from Standup Comedians
    Related Stories Best Friends: Social Media and Content Marketing for B2B Branding From Link Love to Hate; Don’t Let Your Content Get Slammed by Google’s New Rules How to Determine the True Impact of Content? I am a big fan of comedy, and can be a bit of a cutup myself. Featuring Contributions from Global Thinkers.
  • LEADSLOTH  |  TUESDAY, AUGUST 24, 2010
    [Best] What Lead Nurturing Content to Send When?
    The Best Email Sequence. It’s often best to start with linear campaigns: just sending one message after another, rather than branching based on the prospect’s behavior. The webinar will only cover this briefly, so therefore I’m giving some more details this blog post. What Is Lead Nurturing Content? Register now ».
  • MARKETING INTERACTIONS  |  MONDAY, FEBRUARY 20, 2012
    [Best] Convince Execs to Convert to Content Marketing
    Finally, the best time to change your marketing strategy is before the existing one becomes defunct. The way marketing has always been done will not produce the results B2B marketers need to grow their businesses today. You know it, you've heard it — haven't we all? Buyer preferences are changing faster than ever.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, NOVEMBER 14, 2012
    [Best] How much time should you spend researching prospects?
    If you cannot find quality sales intelligence about a prospect, expand your sources, or consider that a prospect that flies completely under that radar may not be the best opportunity to pursue. How much time is the right amount of time to spend on pre-call research? Some sales reps don’t do any research at all. Sometimes this works.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 3, 2010
    [Best] 6 Content Marketing Tips That Drives Leads
    This will help you to understand the style that resonates best. Best, Michael Click here to cancel reply. Too often we grab the latest product brochure, sales presentation or case study and post it online. Stay away from arbitrary boundaries like SIC codes and Revenue range or employee size. Know your prospects pain points.
  • HUBSPOT  |  FRIDAY, JULY 26, 2013
    [Best] The New Cloud Stack: Here's What the Company of the Future Looks Like
    They can use “best of breed” programs from a bunch of different providers, and those companies all figure out how to make their programs work together. New companies are starting out with this best-of-breed cloud stack. At the same time, Oracle made a similar deal with another much smaller software maker, NetSuite. This is a big deal.
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 16, 2011
    [Best] Marketing Automation in Action: Houston, we have Revenue!
    was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Liz Smyth Imagine being able to automate the routine and repeatable tasks associated with lead nurturing , lead scoring and lead management. Well, that’s the reality! See the view from Mission Control here or on YouTube , enjoy! What do you think? Is it fun?
  • B2B MARKETING MENTOR  |  WEDNESDAY, DECEMBER 4, 2013
    [Best] How Top Sellers Use LinkedIn’s Sales Navigator to Land More Sales Appointments
    You already understand the demographics of your best buyers, but how do you find them on LinkedIn? “Beyond that, simply using the advanced search filters is the best way to generate new prospecting lists on a daily basis,” he explains. All the best, Jack Smith IT Analytics Consultant. Step 2: Position yourself.
  • HUBSPOT  |  WEDNESDAY, JULY 18, 2012
    [Best] Is it Time to Kill Lead Nurturing as We Know It?
    Although providing options may seem simple, it’s a radical departure from current best practice in marketing campaign design. Wanna know a secret? I’m no longer sure that lead stages exist. know I shouldn’t admit it. After all, lead stages have been around since 1898, when Elias St. To doubt is heresy. Still, doubt is easy.
  • SOCIAL MEDIA B2B  |  MONDAY, JULY 9, 2012
    [Best] Facebook and Pinterest Lead Top B2B Social Media Posts in 2012
    10 of the Best B2B Facebook Timeline Cover Photos. 2. It is halfway through 2012 and it is always interesting to see what B2B social media posts generated the most interest from our readers. This list was compiled based on page views in Google Analytics. These are things that are most on B2B marketers’ minds. Photo: Flickr.
  • HUBSPOT  |  TUESDAY, JUNE 3, 2014
    [Best] What Is Earned Media? [FAQs]
    Earned media is now that customer tweet about "the best brunch EVER!" at a particular restaurant that got several retweets and favorites. Here are three of the best ways to do just that: 1) Create content worth sharing. To make sure you''re caught up on this "Web 2.0" What Is Earned Media? It''s also that horrible Yelp review.
  • WEBBIQUITY  |  FRIDAY, FEBRUARY 18, 2011
    [Best] Nine Expert Guides to Local SEO
    Find the answers to these questions and others here in nine of the best local SEO guides of the past year. As with SEO generally, keywords and content matter (though for local SEO that includes geography- or region-specific terms) and links play a significant role (though key link sources are different for local businesses). Digg this!
  • TRADESMEN INSIGHTS  |  TUESDAY, FEBRUARY 2, 2010
    [Best] How Can We Promote Blue Collar Careers?
    think manufacturers should step up to the plate, either individually or together with their trade associations, to start a grass roots campaign at the high school level to insure we have enough tradesmen moving forward, for everyone’s best interest. How are we going to replace these educated and skilled workers? take my survey [link].
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 4, 2014
    [Best] The Dangers of a “Good Enough” Solution: The 4 Major Shortcomings of Generic Lead Scoring
    It certainly won’t help you achieve the best results. Make sure you go with a solution that provides fully customizable and flexible scoring capabilities, so that you can present the best possible leads to sales. Author: Dayna Rothman As a smart marketer, you have probably considered a marketing automation solution for your business.
  • CRIMSON MARKETING  |  MONDAY, AUGUST 26, 2013
    [Best] The Four Pillars of Content Strategy
    It is then up to the marketing team to take that raw material and use it to create the best first deliverable. Having a content strategy isn’t just about developing good content. You need to be able to see the value of your content efforts. Production – How do you make it easy to produce? Pillar #1: Space. Pillar #2: Production.
  • HUBSPOT  |  FRIDAY, DECEMBER 19, 2014
    [Best] 7 Ways to Get Non-Marketing Employees to Blog
    But if you can reassure staff, provide clear direction or writing guidelines, or collaborate throughout the creation process, you should achieve effective results: “One of the largest hesitations that I''ve run into from people is that they''re nervous that their writing is not up to par for a blog post, and that they may not have "the best" ideas.
  • EMAGINE B2B BLOG  |  THURSDAY, OCTOBER 27, 2011
    [Best] How to leverage Facebook for business – III
    This is the last of a three-part series aimed at helping our readers understand how best to use Facebook for their companies’ benefit.  It assumes some casual familiarity with Facebook, but nothing approaching wizard level. B2B Web Strategy Social Media
  • THE ROI GUY  |  THURSDAY, NOVEMBER 1, 2012
    [Best] Gartner Reveals Changing IT Buyer Landscape for 2013 - Are You Ready?
    This growth projection bests the 3% growth rate of 2012, but we think it may be optimistic in light of worldwide economic conditions, and stands a good change of being adjusted downwards as have the two prior years’ early predictions. IT Spending Growth Remains Challenge Worldwide IT spending is estimated to surpass $3.7 trillion. You Decide.
  • FIFTH GEAR ANALYTICS  |  FRIDAY, AUGUST 13, 2010
    [Best] Web Analytics 2.0 – It’s Not All About the Web.
    Recommendations for how to best optimize ongoing Web analytics reporting design, KPIs and processes for implementation. Bill Harriss. By now, most marketers have embraced the digital channel and the fact that a majority of consumers are spending a significant amount of time playing, researching, transacting and communicating on the Web.
  • CRIMSON MARKETING  |  THURSDAY, JULY 24, 2014
    [Best] From Demand Generation to Revenue Generation: How to Become a Revenue-Driven Marketer [Infographic]
    While there is no cookie-cutter solution, there are proven best practices being used by savvy marketers to drive successful revenue-focused marketing.   . Five Best Practices for Becoming a Revenue Marketer. 1. The days of marketing as a necessary cost center are numbered. Start at the top to create a revenue-generation marketing plan.
  • CHRIS KOCH  |  MONDAY, MARCH 12, 2012
    [Best] 6 ideas for sifting the mobility chaos
    Users simply want to use the device they like best; they care less about who owns it (indeed, many would be happy to have the company buy it for them). Hire us.]“ “ But now the ubiquitous opening sentence seems to be: “Businesses are awash [drowned, buried, you get the idea] in data. Hire us.]“ My destination?
  • CHRIS KOCH  |  FRIDAY, MARCH 26, 2010
    [Best] How to get others to blog
    Very few writers are able to get their best thoughts out on paper without some help. One of the biggest challenges for B2B social media marketers isn’t creating content, it’s helping others create content. Marketing is the default head of social media management in most companies. It’s no surprise. Creating content such as blogs is hard.
  • VOICE-BASED MARKETING  |  MONDAY, NOVEMBER 25, 2013
    [Best] Guest Post: Know the Three Critical Components for Successful Digital Ad Campaigns
    While there is some work ahead, no matter what happens with technology, solid advertising best practices will always be the foundation. Your best performing ads will be when you have these three elements working together. Your web site on a mobile phone is not the best experience. Mobile has brought digital to complete ubiquity.
  • VOICE-BASED MARKETING  |  MONDAY, JULY 7, 2014
    [Best] 7 Sales Stats That Will Change How You Sell
    Sales Stat: The Best Time to Cold Call is 4-5pm. The Second Best Times is 8-10am. But arm them with the best information that makes it easier to do their job more effectively. Every sales team has an arsenal of tried and true methods that they rely on to close the deal when it counts. But not every habit is a good one. But why?
  • VIEWPOINT  |  MONDAY, JULY 11, 2011
    [Best] Beyond Financials: VC & IPO Due Diligence on Sales & Marketing Metrics
    One answer includes applying, tracking and measuring best-practice sales lead management processes. Consistently positive outcomes in best-practice metrics like these will be central in separating the winners from the also-rans among those looking at IPOs, as well as among all companies across VCs’ entire portfolios
  • BLUE FOCUS MARKETING  |  SATURDAY, JANUARY 11, 2014
    [Best] The @SocialEmployee Revolution Comes to @ConferenceBoard #SocBiz #HR #SHRM
    EST. In the discussion, we will delve into the content of our Amazon best-selling book, The Social Employee (McGraw-Hill, 2013). Mark your calendars for Tuesday, January 21! After the Conference Board talk, the S-Train will proceed to IBM’s Connect Conference (Jan. With every stop, the S-Train keeps gaining more momentum.
  • VIEWPOINT  |  THURSDAY, JULY 21, 2011
    [Best] Outbound vs. Inbound: The Risk Management Issue in the Complex Sale
    Many agree that inbound marketing and marketing automation work best when time is not an issue. In the context of this discussion, there are four areas where overreliance on inbound marketing and marketing automation puts the “realization of opportunities” (i.e., SQLs and closed deals) at risk. Complex internal buying landscapes.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 3, 2014
    [Best] Ditch the Carpool Lane! Why Marketing Automation is the Self-Driving Car
    As a marketer, one of the best ways to nurture those leads is through relevant and engaging email marketing , delivered in a way that is both personal and powerful. Why Marketing Automation is the Self-Driving Car was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. The disadvantage? So what happens?
  • ENGAGE  |  MONDAY, APRIL 18, 2011
    [Best] Why Content Matters
    This interview, conducted and written by TMG Managing Editor Corey Murray, marks the first in an occasional series with the custom content industry’s best and brightest. think people inherently know that some information is best put in a magazine because people can read it at their leisure. In your mind, the best content does what?
  • ENGAGE  |  TUESDAY, MAY 24, 2011
    [Best] Award to the Wise: Readers Are the Real Judge
    couple times a year, an email goes out to the editors here: Time to submit your nominations—the very best of your very best—for this year’s round of print and online awards. But the best, most effective content, whether it wins or not, has a decidedly more altruistic mission: It works hard for its audience. The list goes on.
  • BLOG MY CALLS  |  MONDAY, MAY 6, 2013
    [Best] 5 Steps to Effective Content Marketing
    Google Analytics should become your best friend. We''ve received a fair amount of publicity recently for our 150 blog posts in 50 days content marketing effort. And we''ve since received a lot of requests from companies asking that we advise them on their own content marketing efforts. We can help you with that! What is your goal?
  • TRADESMEN INSIGHTS  |  THURSDAY, FEBRUARY 3, 2011
    [Best] 5 Ways to Improve Your Trade Show’s ROI
    Within 2 weeks of the show’s end, gather all the company’s stake holders and discuss best and worst practices and what to target for next year. Most of you attend trade shows, and if you’re on the manufacturing end of thing, you have booths. Trade shows are not an inexpensive proposition and you really want to get the most out of them.
  • BIZNOLOGY  |  TUESDAY, AUGUST 7, 2012
    [Best] How to court Google with chivalry and courtly love
    The best case is you’ll end up in Google’s quarantine: the Google Search Sandbox; the worse case is you’ll be banished! Online reputation is a marathon and not a sprint. Google Demands Courtly Love. If you decide to take control of your brand and think you can do it in a weekend, don’t. Yes, that bad! In three days.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MAY 25, 2010
    [Best] Oracle Buys Market2Lead Intellectual Assets
    This is an excellent fit for Oracle in that Market2Lead is a sophisticated product that is best suited to large, demanding marketing operations. Oracle tersely announced today that it had purchased the intellectual assets of demand generation vendor Market2Lead. Those are presumably the firms in Oracle's target market.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, JULY 1, 2008
    [Best] KCNN: Principles Module
    Thought leaders in citizen media and traditional journalism offer their guidance in a slide show on best practices, interviews, a screencast on how to make corrections online, a tip sheet and a confession corner where journalists admit some gut-wrenching gaffes. Learning. | --> Get J-Flash newsletter. | RSS Feed. ABOUT. RESOURCES. RESEARCH.
  • EMAGINE B2B BLOG  |  TUESDAY, DECEMBER 30, 2014
    [Best] How Amazon Web Services Is Taking Over The Cloud Industry
    This was enough to convince us at eMagine that AWS is by far the best choice in cloud computing. Wouldn’t it be nice if you could take your entire data center filled with racks of servers and hardware and move it to one virtual spot that you could access anywhere, anytime? Well, thanks to Amazon Web Services (AWS), now you can! What is AWS?
  • ANNUITAS  |  THURSDAY, FEBRUARY 26, 2015
    [Best] Two Things That Destroy Strategy
    Even the best marketing strategy in the world will fail if sales isn’t part of the broader team who develops and executes upon it. There are a multitude of things that can destroy a Demand Generation Strategy, but the two biggest culprits are having a short-term vision and lacking alignment with sales. Short-Term Vision.
  • HUBSPOT  |  MONDAY, MARCH 30, 2015
    [Best] The Rise of the Full-Time Instagrammer: Why Brands Pay for Photos From Everyday Celebrities
    After all, the best marketers go where their audience is -- and maybe, the best way to reach them is by teaming up with a social media celebrity. Patrick Janelle has a dream job. That''s the first thing I thought to myself when I heard him tell the audience at Social Media Week NYC that he is a full-time Instagrammer. TruthOrEMMDI.".
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, NOVEMBER 28, 2012
    [Best] Don't Let Email Derail Your Sales Time Management
    To learn relevant best practices of productive sales managers AND to receive a free copy of Audrey’s Productivity Passport visit www.OrganizedAudrey.com.According to Audrey, "Every email is a decision waiting to be made.". Strategies to Get in Control of Your Inbox. The average individual sends/receives 125 emails a day. That's 600+ per week.
  • SAVVY B2B MARKETING  |  TUESDAY, FEBRUARY 2, 2010
    [Best] How a Viral Email Campaign Helped Juniper Networks Triple its Contact Base and Boost Advocacy
    In December of last year, Juniper Networks® announced that it had won the 2009 B2B Marketing Award for Best Use of Email with its Junos® Software campaign. Having said that, I know it's easy to lose sight of this best practice. What was the catalyst for the campaign? A. Was the campaign targeted at prospects, customers, or both? A.
  • THE ROI GUY  |  THURSDAY, NOVEMBER 29, 2012
    [Best] Accenture & CIO Insights: Improve Sales Effectiveness with Tablets in 2013
    To help resolve these issues, Accenture recommended a few key best practices, especially the implementation of sales tools - leveraging the interactivity and tactile nature of Tablets to help sales representatives deliver more provocative customer engagements and help facilitate the Buyer’s decision-making process.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 14, 2013
    [Best] How to Take a Boring, Weak Renewal Email and Turn it Into a Powerful Renewal Campaign
    Be sure to test to see what works best for your audience. For more information on best practices for email marketing, download  our new Definitive Guide to Engaging Email Marketing! Author: DJ Waldow Hello djwaldow@waldowsocial.com, We wanted to let you know that your Pro Account will expire in 14 days. Thank you for your support!
  • EMAGINE B2B BLOG  |  WEDNESDAY, NOVEMBER 5, 2014
    [Best] YouTube Analytics Decoded
    This is the best way to tell if your video is compelling to the viewer and where the viewer decided to prematurely exit the content. As SEOs, we know our way around Google Analytics, Google Webmaster Tools , and a slew of other sites that help us analyze website performance. Monitor. Beware of the Following. YouTube
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 25, 2011
    [Best] Share a Story to Drive Sales Leads
    Find your audience and appeal to different types of sales leads with these storytelling techniques: Firsthand is best. Storytelling has benefits that go on and on – not least because one of the best things about a good story is that people like to share it. Fiction is fine. But base your story on reality. Create some drama!
  • CLIENT BRIDGE  |  THURSDAY, AUGUST 9, 2012
    [Best] Social Media Automation Mistakes
    Not Measuring Results To pick the best content and update frequency, you'll need to use marketing analytics to see that performs best. Using social media automation can be tricky (it's supposed to be social after all). But your need for efficiency may make it necessary. And obviously, schedule time sensitive offers accordingly.
  • LEAD VIEWS  |  TUESDAY, MARCH 1, 2011
    [Best] Selling Search to the C-Suite
    Mike is the co-author of the best-selling 2005 book Search Engine Marketing, Inc. Today’s post is by Mike Moran, an Internet marketing, search technology, Web personalization, and Web metrics expert. I can almost hear the muttering from here: “No matter what I do, my CEO pays no attention. Why can’t we sell search to the C-suite?
  • HUBSPOT  |  THURSDAY, JULY 10, 2014
    [Best] How to Please Google in a Post-Hummingbird World
    Here are some of the best ways to make your content Hummingbird-friendly. That’s why getting to know your customers and their buying cycles is the best way to create Hummingbird-friendly content that is going to rank and get found in 2014 and beyond. That’s absolutely the best approach, in my opinion.
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