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  • SALES CHALLENGER  |  THURSDAY, APRIL 28, 2011
    [Best] The Most Important Question You Can Ask Your Stars
    We literally wanted to get inside the head of the best reps in the world, and these stars didn’t disappoint. Here at the SEC, we just emerged from our most extensive annual research process. Members: be sure to register for an upcoming session and the overview teleconference on June 1 ). just know when it’s right.” That’s it.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JANUARY 16, 2013
    [Best] What are You Doing to Ensure Your Content is Being Read?
    You may have some of the best content in the world, but if no one reads it, what’s the point ? recently read a post by Heidi Cohen, 13 Ways to Maximize Content Marketing Effectiveness t hat got me to thinking about getting back to the basics and making the effort of writing posts to pay off. Make your headline make the reader stop.
  • DIGITAL B2B MARKETING  |  THURSDAY, DECEMBER 1, 2011
    [Best] Online Marketers are Creepy
    In research from IDG Connect and MarketingSherpa , 79% of marketers say peer best practices have an impact, yet only 48% of buyers agree. A creepy alligator has been stalking me. Yes, an alligator. Ads for HostGator , perpetually offering 20% off, have been on nearly every site I visit. Both are marketers. Get Out of Your Bubble!
  • DIGITAL B2B MARKETING  |  THURSDAY, DECEMBER 1, 2011
    [Best] Online Marketers are Creepy
    In research from IDG Connect and MarketingSherpa , 79% of marketers say peer best practices have an impact, yet only 48% of buyers agree. A creepy alligator has been stalking me. Yes, an alligator. Ads for HostGator , perpetually offering 20% off, have been on nearly every site I visit. Both are marketers. Get Out of Your Bubble!
  • HUBSPOT  |  THURSDAY, MAY 5, 2011
    [Best] 3 Reasons Why Black Hat Tactics are like Drugs – Just Say No
    If you find yourself being coerced with the following propositions, we’ve armed you with best practice information to remain above the influence. The truth is, the best links are those that are produced organically, period. color and underline) to make the link look like body text. Marketing Takeaway. Photo Credit: [link].
  • WEBBIQUITY  |  THURSDAY, DECEMBER 16, 2010
    [Best] Top Social Media and Marketing Books of 2010
    In Defy Gravity: Propel Your Business to High-Velocity Growth , Rebel Brown shows business owners and executives how to shed the weight of legacy baggage, filter out the noise and focus on those opportunities which provide the best potential for profitable growth… Social Media Marketing by Liana “Li&# Evans. Happy shopping!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 9, 2013
    [Best] 40 million people can’t be wrong — The secrets of viral
    Probably the best #sxsw session I’ve seen. 'By Kerry Gorgone, {grow} Contributing Columnist. One of the standout sessions at SXSW Interactive this year was a presentation by Jonah Peretti of BuzzFeed. In it, he chronicled his journey from early viral sensation to creating a respected media channel boasting 40 million unique visitors.
  • SALES LEAD INSIGHTS  |  THURSDAY, FEBRUARY 25, 2010
    [Best] Business Marketing Association Renames its Marketing Awards Competition the B2s
    And that isn’t the best analogy for an awards show, is it?) Before I get to sharing my opinion about the Business Marketing Association (perhaps better known as the BMA) changing the name of its Pro-Comm Awards to the B2s, let me point out that I’m a long-time member and big-time fan of the organization.
  • HUBSPOT  |  THURSDAY, DECEMBER 29, 2011
    [Best] 12 New Year's Marketing Resolutions You Can Actually Keep
    You spend a lot of time and effort designing websites, landing pages, forms, and email campaigns, so of course you'll want to optimize them for the best possible results. With 2012 just around the corner, it's time to start thinking about your marketing strategy for the New Year. How will your business keep up? Well here's the good news.
  • DIGITAL BODY LANGUAGE  |  THURSDAY, AUGUST 13, 2009
    [Best] What is B2B Marketing?
    Early stage education on industry transition, technology changes, or regulatory changes can be needed in order to best understand why your solution’s category even exists in the first place. What exactly defines Business to Business (B2B) Marketing? It’s worth exploring what B2B marketing entails.
  • WINDMILL NETWORKING  |  THURSDAY, APRIL 26, 2012
    [Best] What’s The Meaning of a Klout Score? The Pros and Cons of How Social Influence is Measured
    Any single metric will only give you a hazy idea of how you’re doing online, so it would be best to have other means of monitoring your social media metrics and use your score to complement your findings.  Almost six months ago I blogged that marketers would decide on the fate of Klout. Final Word Should you or shouldn’t you use Klout? 
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 17, 2011
    [Best] 4 Considerations to Help Tackle the Changing Nature of Buyer Behavior
    This makes it clear why the best demand generation strategies employ not only well-executed content, but sites that can deliver that content, either in text or mutli-media formats, immediately after a single click. The best practices are those that combine lead generation, scoring and nurturing, and marketing analysis.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 27, 2011
    [Best] Lead Generation: Have You Evolved Past Cold Calling?
    With a new focus on sales and marketing alignment, companies are ensuring the two teams work together to focus on what they do best. The best Sales 2.0 was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. With the new changes in B2B sales, namely Sales 2.0 Thanks to Sales 2.0 Using 2.0 We can help!”)
  • WINDMILL NETWORKING  |  WEDNESDAY, DECEMBER 26, 2012
    [Best] Social Media Writing: How to Write for Engagement on Facebook
    Very short posts do best in terms of likes. Keep it short and sweet just like they do – but be sure to review your page’s analytics to find out what works best for your brand. In previous months, we’ve taken a look at general tips for different platforms , and gone over Twitter 101 writing strategies. Turns out it does! Part 2).
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 19, 2011
    [Best] Find & Engage Your Target Audience By Marketing Like Batman
    Embed this content marketing infographic on your web site: Find & Engage Your Target Audience By Marketing Like Batman was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Maria Pergolino Besides a penchant for wearing capes, what does Batman have in common with B2B Marketers ?
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 14, 2012
    [Best] 6 Twitter Contest Ideas Worth Exploring
    Trust me, they will be tweeting the entire day and the best thing is it doesn’t seem like it is a contest as they will include your hashtag on random, daily tweets. Pin It Twitter contests help you spread the love – and reach important marketing objectives. Fastest correct answer. Sweepstakes. What can the app do? Photo Contest. Pin It.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, SEPTEMBER 7, 2010
    [Best] True Influence's LeadPAC Offers Pay-Per-Click Email. Think About It.
    But the cost-per-response model saves them the effort of managing details such as importing and refreshing lists, spacing their mailings over time, and tracking which segments respond best. Summary: LeadPAC lets marketers pay for email responses as easily as they pay for search responses. That's worth some excitement. Nothing new there.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JULY 9, 2008
    [Best] Official Google Docs Blog: Live blogging with Docs
    And the Ctrl+S keyboard shortcut is your best friend – you can save content without reloading the page. skip to main | skip to sidebar. Live blogging with Docs. Wednesday, July 09, 2008 6:51 AM. We watched the video, read his blog post, and were completely impressed. OK, we are now ready to roll. Now you have two options here. 48 AM.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 27, 2012
    [Best] Does Facebook Work for B2B Lead Generation? Hell Yes!
    was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jason Miller To the folks out there who say that Facebook is not an effective lead generation tool for B2B, I will tell them that they need a new strategy. What I have found out is that in order to have success, you need a perfect storm of content and tactics.
  • LEAD VIEWS  |  FRIDAY, SEPTEMBER 30, 2011
    [Best] Marketing Operations, Accountability and Disposability
    If your organization empowers you, you have an incredible opportunity to really experience the best of Marketing Operations — to be part of the transformation, the shift in Modus Operandi (MO). It all depends, really, on an organization’s fundamental view of its people. Are your people truly valued or easily replaceable? Empowered Marketers.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 16, 2011
    [Best] Secrets of Lead Generation Superstars
    Instead, he says, you should experiment extensively with lead generation techniques to learn what works best for your company. Secrets of Lead Generation Superstars was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Do the lead generation superstars have a special gift, or a bag of tricks the rest of us don’t?
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 25, 2011
    [Best] Does Your Drip Marketing Leak Leads?
    The best practices use message mapping to align lead nurturing goals and content before the actual work begins. was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Maria Pergolino Does your drip marketing leak?  More info means more response. Actually not true. It’s all about the email.
  • SYNECORE  |  TUESDAY, FEBRUARY 25, 2014
    [Best] Email Marketing In A Nutshell
    Tell your audience only the basics and best attributes about the product or service you are offering, while also offering them a link to click and learn more about it. Emailing leads is the best way to turn them into customers or take casual readers and turn them into leads. It all starts with the email’s subject line. theboywholived).
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, OCTOBER 11, 2013
    [Best] Sales Prospecting Perspectives Weekly Recap - Week of October 11, 2013
    Complexity is an excuse; so do your best to present solutions simply. Thursday: Communication: The Best Bang for Your Buck. 'Happy Friday, blog readers! Here are some of our favorite sales and marketing posts that we shared on our Twitter feed this week. How to Measure Outbound Sales Success. Communication in inside sales is important.
  • HUBSPOT  |  FRIDAY, MARCH 4, 2011
    [Best] How to Achieve Inbound Marketing Success in Less Than a Month
    While she had tried a variety of tools, what she needed was the knowledge of inbound marketing best practices and how to use tools like blogs and landing pages to her benefit. Using her HubSpot trial , she moved her existing blog articles over to HubSpot and started writing new articles automatically optimized for her best keywords.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 24, 2014
    [Best] The Staying Power of Buzzfeed’s “What City Should I Actually Live In?” Quiz
    quiz and Endicia offers a quiz on Returns Best Practices. Seth is a serial entrepreneur who has started three companies and has four kids. Two of his companies have been acquired but none of his kids. Follow Seth on Twitter @sethwlieberman. The latest is, “ Which US City Should You Actually Live In?” What Is Going On Here?
  • BUYEROLOGY  |  TUESDAY, APRIL 5, 2011
    [Best] The Link Between Lead Nurturing and Buyer Experience Marketing
    Since lead nurturing is a new concept, it still struggles from not receiving the executive buy-in it should causing many sales and marketing teams to make best do with a limited budget. Image by kardboard604 via Flickr.   One approach whose value is on the rise is that of Lead Nurturing.    Why? 
  • HUBSPOT  |  SUNDAY, FEBRUARY 2, 2014
    [Best] The Biggest Viral Ads of 2013, Gorgeous Website Redesigns, and More in HubSpot Content This Week
    And these aren''t just our favorites: they''re all winners of " Awwwards " -- an honor bestowed to the agencies behind the web''s best-designed sites. Who Wore It Best? Celebrity gossip and fashion publications love to pit celebrities against each other in their "Who Wore It Best?" It''s bright. It''s flashy. Who will win?
  • THE POINT  |  TUESDAY, JUNE 1, 2010
    [Best] Can Games Play a Role in B2B Marketing?
    Or are games best suited for the consumer domain? Also, games are best viewed not as a standalone medium but rather as a complementary tactic to your other marketing efforts. You don’t have to be plugged into the new media scene to know that digital games are HOT. And those involved aren’t just kids: the average game player is 35.
  • EMAGAZINE B2B BLOG  |  THURSDAY, FEBRUARY 21, 2013
    [Best] What eMagine Customers are Saying: Client Recommendations
    eMagine is proud to have worked with some of the best and brightest clients on Website Design, Hosting, and Online Marketing in the technology, health care, medical device and other B2B industries. Jason Caminiti was my go-to person whenever I had questions or needed advice on how to make my website more profitable. ” B2B Web Strategy
  • SAZBEAN  |  THURSDAY, JUNE 28, 2012
    [Best] Six myths about social media that every marketer should ignore
    For many companies, that has led to increased investment and the establishment of organization-wide best practices. The relationship between marketers and social media has blossomed in the past several years. And for good reason: in the past several years, social has cemented itself as one of the most popular and prominent digital channels.
  • SAZBEAN  |  MONDAY, SEPTEMBER 12, 2011
    [Best] Hard Learned Lessons about Advertising and Small Business
    They have a lot of experience advertising to the same audience and know best when to reach the targeted customer. By contrast, targeted and niche marketing works best for startups, which have a limited budget. Everyone, particularly startups, has spent large sums trying to figure out which keywords work best. Trust but Verify.
  • SAZBEAN  |  THURSDAY, APRIL 21, 2011
    [Best] Who Are You?
    One of the best ways to continue building relationships with people you’ve met online is to meet them in person. Without knowing what you look like, people have to reach out specifically to set up a time and place to meet (which can be hard for people who are a little shy). How do you make yourself more approachable online?
  • B2B MEMES  |  WEDNESDAY, APRIL 13, 2011
    [Best] Why Aggregation Is Not Distasteful
    Except perhaps among library scientists, they were never best sellers, but neither were they distasteful. What is it about aggregation that riles so many journalists? understand the competitive motives behind the objections of legacy publishers like Rupert Murdoch and the New York Times. Curious why Web is different.”.
  • SAZBEAN  |  MONDAY, DECEMBER 13, 2010
    [Best] ASICS uses Facebook App to Find New Spokeswoman
    The dedicated Facebook fan page features a live ‘casting’ application which asks women to post their best running photos or films on the page’s wall, which are then voted on by other members of the community. This expands on their strategy of recruiting runners at last May’s Paris Marathon. What do you think?
  • CONNECT THE DOCS  |  WEDNESDAY, JANUARY 13, 2010
    [Best] Stop. Read No Further.
    There are many ways to draw readers into your posts ; next time you write a post try playing with some of several different concepts, then choose the one that works best. Gotcha! little reverse psychology never hurt. But, poorly written blog post titles definitely can hurt all the work you put into writing. And you want it to be irresistible.
  • CONNECT THE DOCS  |  WEDNESDAY, DECEMBER 16, 2009
    [Best] Participation Inequality Online: Don't Panic if Your Blog doesn't Get Comments
    Nielson says " participation inequality " is a fact of online life, so the best strategy is to expect it and proceed accordingly. Whether we're writing a blog post, article or ebook, we're all hoping for the same thing. reaction. few dozen comments and a spirited discussion would be nice. left the party baffled."
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 30, 2013
    [Best] 5 Mindset Shifts Marketing Leaders Must Make
    As Sandra Zoratti ( @ sandraz ) from Ricoh pointed out: “The best way to give an idea a sense of urgency is to invoke the voice of the customer.”. 'We all know that real change starts with a shift in thinking. With more than 100 CMOs in attendance, the agenda was packed with fantastic panels and superb peer-to-peer conversation. Photo Source.
  • JUNTA 42  |  THURSDAY, AUGUST 23, 2012
    [Best] 2012 Junta42 Golf for Autism Doesn’t Disappoint
    Drivenail’s Chuck Francisco wins best dressed award for his custom-made pants. Best Cuts/West Park. Joshua Pulizzi thanks all the golfers for their time, and talks about the good we are doing for kids with autism. Every year, I’m amazed by the kindness of people. Here’s a quick recap of the festivities. Enjoy! Petco.
  • HUBSPOT  |  MONDAY, JUNE 20, 2011
    [Best] 3 Opportunities for Sharing the SEO Workload
    Most websites have the FAQ section presented as one very long page that people have to scroll through, or at best anchor links to move you around the page. The best part is that this won't take too much time - The content is already produced and ready to go, and you just need to wrap it up in a bow and let your visitors open it.
  • B2B MARKETING MENTOR  |  THURSDAY, DECEMBER 5, 2013
    [Best] How Act-On Used Brand Advocates to Generate Over 200 Referral Leads and $60,000 in Sales in Six Months
    The first, “ Brand Advocates: The Greatest Resource You Never Knew You Had ,” introduced the benefits of brand advocacy and revealed best practices for developing your own program. For example, potential software buyers will sometimes take to Twitter and ask for feedback on the best marketing automation platform and why.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 19, 2013
    [Best] Spin A Story That Stands Above The Noise: Content Marketing Tips From ?Ardath Albee
    This is often the hardest thing to shift because marketers are so traditionally geared to talk about their products — it’s what they know best. 'by Amanda Batista | Tweet this Storytelling is one of the last opportunities marketers have to differentiate their companies, brands, and products. Stories are difficult to copy. Can you explain?
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  MONDAY, JANUARY 28, 2013
    [Best] 5 Steps to Better Referral Selling
    So, how can people in sales best tap into the power of referral selling? Today's post from the Chamber of Commerce features business-growth advice for small companies. There are many sales strategies, but none as effective as referral selling. The most effective, productive way to build a business is through referrals,” Black insists.
  • WEBBIQUITY  |  TUESDAY, JUNE 17, 2014
    [Best] 14 Brilliant B2B Marketing Strategy Guides
    Frequent best-of honoree Tony Zambito  delves into five buyer behaviors that marketers need to be aware of and respond to, including that buyers embrace collaboration; they want to be involved in the co-creation of products and services; and “buyers want less content – yet desire smart content.”
  • CONTENT MARKETING TODAY  |  SUNDAY, DECEMBER 13, 2009
    [Best] Is Your Marketing as Smart as a 5th Grader’s?
    We all know how important it is to deliver our marketing messages to those who are best positioned to purchase our products and services. This Young Neighbor Understands Target Marketing Perfectly. We have just moved into a great new neighborhood with plenty of energetic young kids. Our local dog sitting entrepreneur gets it exactly right.
  • VIRALLY BLOG  |  MONDAY, FEBRUARY 17, 2014
    [Best] Why landing pages are important
    You would create a landing page that then has text and images that show the book in its best light and then suggest the visitor has nothing to lose by downloading the free chapter right there and then by doing X. 'Landing pages are important for lots of reasons but first off if you are not sure what a landing page is check out this blog here!
  • MARKETING ACTION  |  THURSDAY, JUNE 12, 2014
    [Best] 7 Tips for Creating a Better Call to Action
    Keep it straightforward:  The best, most powerful calls to action are often simplest. The best way to find out for sure is to test it. It’s the best way to make sure your call-to-action drives the response you want – and the results your business needs. Know Your Customer – and Precisely What You Want Them To Do. Obvious. Clear.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, MARCH 29, 2012
    [Best] Use Your Connections to Sell: How are you connected to Kevin Bacon?
    hat’s the best way to get 15 minutes on your calendar to talk about how your team can leverage all their connections? What’s the best way to get 15 minutes on your calendar? Currently, he is opening up a website for sales professionals to share videos of their best tips and advice. Screenshot to the right). About John Barrows.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 28, 2012
    [Best] How to Calculate Whether That Trade Show Was Worth the Investment
    The best way to track ROI is using this formula: (Gross Profit - Marketing Expenses) / Marketing Expenses. The best way for us to track this is to set up a naming convention for all leads generated due to that event. We’ve always been pretty hesitant to jump in head first with event sponsorship and attendance. What a bummer.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 2, 2012
    [Best] Do Marketing Awards Matter? [CHART]
    Over 200 entrants will vie for one of 20 awards in such categories as Best Lead Nurturing Program, Fastest Time to Value, Most Creative Marketing Campaign and Rookie of the Year. by Stephen Streich | Tweet this The submissions are in and the judges are rolling up their sleeves.  There’s still time. Do Marketing Awards Matter?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 2, 2011
    [Best] “Sirius” About Marketing Operations
    by Jesse Noyes | Tweet this. When research firm SiriusDecisions held its first summit six years ago, the term marketing operations was a barely formed thought in the b2b world. It was spoken of,” says Jonathan Block , Vice President and Service Director at SiriusDecisions, “but as more of a competency rather than a dedicated role.”. Share email.
  • BLOG MY CALLS  |  THURSDAY, MAY 9, 2013
    [Best] Q&A with Content Marketing Expert Jeff Molander: Selling with Content
    2) Give your best content away free. For example, help customers decide on “best fit” for their needs … or checklists that guide buyers toward better (personalized) decisions … or short video tutorials that teach customers a skill or short-cut that is relate-able to their goal and what you sell. Awesome. Read on. are missing.
  • DELICIOUS B2BMARKETING  |  MONDAY, JUNE 22, 2009
    [Best] Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies
    Read more… Doug Kessler | June 11th, 2009 | 3 comments Choose your patients carefully The most respected surgeons in the world have the best survival rates. But they don’t have the best survival rates because they’re better surgeons. few people were so incensed they contacted me to say I was talking nonsense.
  • THE CRAP REPORT  |  THURSDAY, OCTOBER 14, 2010
    [Best] Sales Prospecting Lessons from New Jack City
    The lesson here is to make sure that you’ve spent “money&# on making sure your BDR’s know how to “talk.&#   The folks on your front line – the ones digging and mining for potential net new sales opportunities – should have money well spent on training them to be the best they can for your organization. .
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 19, 2011
    [Best] Can Barnes and Noble engage Borders customers?
    There was some concern from thoughtful persons about this, as though such a list acquisition was equivalent to inheriting your best friend’s Little Black Book and proceeding to work your way through the conquests listed. Image by markhillary via Flickr. Some advice for dealing with e-mail list purchases is unequivocal: never buy a list.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 19, 2011
    [Best] Can Barnes and Noble engage Borders customers?
    There was some concern from thoughtful persons about this, as though such a list acquisition was equivalent to inheriting your best friend’s Little Black Book and proceeding to work your way through the conquests listed. Image by markhillary via Flickr. Some advice for dealing with e-mail list purchases is unequivocal: never buy a list.
  • MARKETING ACTION  |  WEDNESDAY, MAY 29, 2013
    [Best] Act-On Inbound has arrived
    'You know Act-On as a marketing automation platform that delivers a best-in-class suite for creating, delivering, and analyzing outbound marketing programs. Not anymore… Augment prospect profile information with search data to better understand the profile of your best prospects and customers. Get found! Measure your results.
  • THE FORWARD OBSERVER  |  TUESDAY, MAY 7, 2013
    [Best] Why Blogging Is The Most Nutritious of the B2B Marketing Food Groups
    One of the best examples of a blog being used for inbound marketing is the American Express OPEN Forum. 'Artillery B2B Marketing Blog > The Forward Observer B2B companies who blog can benefit from all the essential marketing nutrients it provides, including increased awareness, better quality leads and sales. So what exactly is a blog?
  • HUBSPOT  |  MONDAY, SEPTEMBER 9, 2013
    [Best] 7 Top Crowdfunding Sites for Nonprofits and Higher-Ed Institutions
    'Now that you’re excited to get on the crowdfunding bandwagon , you need the tools that best fit your organization or school to execute a successful online campaign. Leading by example, most platforms highlight who is the best fit for their platform with featured stories and case studies. What is the pricing structure? Indiegogo.
  • HUBSPOT  |  WEDNESDAY, APRIL 4, 2012
    [Best] How to Use Email to Re-Engage Sleepy Subscribers
    Before we dive in to the steps for implementing an email re-engagement campaign, I want to make sure it's clear why a re-engagement campaign is a good best practice to include in any email marketing program. As an email marketer, you already know you're losing about 25% of your email list every year. Your emails don't provide value for them.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 24, 2012
    [Best] Eight Ways to Rock at Your Job (or Get a Better One)
    The best ideas are good ones, of course, but even interesting ideas that don’t ultimately make it into production are important and show that you have, well, passion for the business. Finally, one of the best pieces of advice I ever got from a CEO. You’re smart, hard-working, and loyal as a dog. Be Passionate. Have Ideas.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, OCTOBER 17, 2011
    [Best] Sales Leadership: Zen & The Art of Golf
    By the end of the day, I had a few pars, a birdie and scored my best round of the year!  Have a great fall, focus on the details, push your team for more, but set the tone with positive strokes and perhaps you will finish 2011 as your best year ever! Sales Leadership: Zen and Art of Golf  . On the third hole I began to get on a role.
  • HUBSPOT  |  WEDNESDAY, APRIL 11, 2012
    [Best] How to Select the Right CTA for Every Page on Your Site
    Evaluation: Prospects are aware that your product or service could fulfill their need, and they are trying to determine whether you are the best fit. In this case, the best offer for them probably isn't a free trial of your software, because they may not even know you sell software or that they need software to solve their problem.
  • MANHATTAN MARKETING MAVEN  |  MONDAY, JANUARY 27, 2014
    [Best] Leverage Loyalty Fundamentals
    Cueing best customers about specials, reminding them its osso bucco night or delivering a birthday, anniversary or Valentine’s Day offer creates momentum and reinforces the sensation of belonging or of being an insider that consumers treasure.  'In a nation that loves to eat out, restaurants ought to be CRM learning laboratories.
  • B2BBLOGGERS  |  SUNDAY, MAY 9, 2010
    [Best] Building Your Content Brand In The Content Marketing Arms Race
    Link to the best blogs, websites, articles, videos and books. Get the best writers you can afford. Experimentation Is The New Best Practice 6. But now everybody is in on the game. Soon, every vendor in just about every market will be offering eBooks, white papers, videos and hard-covers. Today, not having one is unthinkable.
  • E-QUIP  |  THURSDAY, JULY 3, 2014
    [Best] Selling: It's Not About You
    The best way to sell is to not sell in a conventional sense, putting yourself front and center. What we''ve learned is that the best way to keep your costs lower is to." It''s best, of course, if your firm authored that resource. 'A/E professionals have historically distanced themselves from the term selling. Right? Don''t.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, JULY 18, 2013
    [Best] Banning BANT: Redefining Quality Lead Criteria and Handling Moot Objections
    Now that we know that banning BANT may be the best action, we should think further and encourage marketers and BDRs to redefine their criteria. 'Both marketers and inside sales reps are familiar with the oft-referenced BANT acronym, whether in identifying qualified leads or handling objections: Budget, Authority, Need and Timeframe. How well?
  • HUBSPOT  |  TUESDAY, MARCH 25, 2014
    [Best] Pinterest-Like Layouts Could Take Over Your Gmail Soon
    I''m sure you could apply some learnings from Facebook Cover Photo best practices.). 'Heads up marketers: There''s a Gmail field trial you want to sign up for right this instant. Well today, there will be a huge test rolling out that could change the way you do email marketing (again). Why You Should Sign Up for Gmail''s Field Test.
  • VERTICAL RESPONSE  |  MONDAY, APRIL 8, 2013
    [Best] Google Adwords Changes You Want to Know
    Targeting Options – People are constantly switching between devices – mobile, tablet, or desktop – and using the one that works best for them based on their location/time and their end goal. In February, Google released the option to upgrade to Enhanced Campaigns. What does this mean for you and your business?
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 22, 2013
    [Best] 5 Reasons Why Your Inbound Marketing Isn’t Working
    You continue down the right path–spending time on social, creating even more content, and following all of the inbound marketing best practices. Reasons Why Your Inbound Marketing Isn’t Working was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. At first, things are going great! So what went wrong?
  • WEBBIQUITY  |  MONDAY, MARCH 29, 2010
    [Best] Social Media is Simpler Than You Think
    Particularly in the b2b world, indirect promotion works best. Potentially fascinating, but dangerous, mysterious and scary. Social Media Demystified. In reality, social media marketing is simpler than you’ve probably been led to believe. Specifically, social media marketing involves five common, very traditional business activities.
  • WINDMILL NETWORKING  |  WEDNESDAY, NOVEMBER 3, 2010
    [Best] Twitter 101: What Should I Tweet About? Understanding Why Personal Branding on Twitter Matters
    Even if you don’t have an objective for being on Twitter, it is a powerful public platform that can be a consumer’s best friend in terms of finding deals or even potentially getting preferential treatment from customer service organizations.  Case in point: Dell alone has more than 30 Twitter accounts.  That’s right. 
  • B2B MEMES  |  MONDAY, NOVEMBER 21, 2011
    [Best] Shakespeare Was an Aggregating Social-Media Pirate
    ” A useful reminder, perhaps, that the best aggregators improve the things they borrow. Aargh? In yesterday’s Los Angeles Times , theater critic Charles McNulty wrote a marvelous column inspired by his objections to the Roland Emmerich movie, Anonymous. Nothing McNulty tells us would surprise even a casual student of Shakespeare.
  • B2B MEMES  |  FRIDAY, OCTOBER 28, 2011
    [Best] Breaking News: People Who Like Print, Like Print
    We always found that our publications were generally liked the best and read the most frequently. There’s been a minor buzz this week in B2B circles about recent survey results suggesting that paper magazines and newsletters remain extremely important to business professionals. m sure it’s true. m also sure it’s not very meaningful.
  • SAZBEAN  |  MONDAY, MAY 9, 2011
    [Best] Caution! What value message are you sending with Groupon?
    If you pride yourself on customer service, if your current customers come to you because of that level of service, how will future sales be impacted if you provide less than your best because there are too many people? Social discounting sites like GroupOn , Living Social , Facebook deals, etc. are all the rage. Win win, right? Maybe.
  • SAZBEAN  |  MONDAY, JULY 12, 2010
    [Best] Social Media Insights from a Newbie
    Fortunately (or unfortunately) the best way to learn about social media is just to try it. As a digital strategist, it’s important to not only understand how to use social media for business, but also to understand pain points when business people go to use it for the first time. Getting Started. Monitoring. Conversations. Just Try It.
  • PHOENIX RISING  |  MONDAY, JULY 27, 2009
    [Best] Stop with the 4 Letter Words!
    Conversations best held one-on-one with technical buyers, and certainly  not on your Home Page. I brought the soapbox out to talk about both 3 and 4 letter words - those pesky acronyms that seem to permeate technical and complex B2B product marketing.    I just spent some time reviewing materials from a potential new client.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Best] The Bamboo Project Blog: Seven Strategies for Supporting Personal Learning Environments at Work
    That is, we introduce people to various tools that can be used to support personal learning and we let them figure out which tools work best for them. Best of Bamboo. The Bamboo Project Blog. « 31 Days to a Better Blog--Day 15: Stickify Your Blog | Main. Mine is here. This isnt an LMS or a VLE. PLE is for learners. TrackBack.
  • ANNUITAS  |  TUESDAY, APRIL 2, 2013
    [Best] Metrics That Matter
    With clearly established metrics and best in class reporting   you can not only assess potential issues, but you can also drill down to get to root cause in different parts of the funnel.  . Demand programs strategized? Check. Marketing automation optimized? Check. Check, check, check. WRONG. This sounds familiar right? . Pipeline health.
  • SALES LEAD INSIGHTS  |  FRIDAY, JANUARY 7, 2011
    [Best] Learn the secrets to generating more B2B leads and sales for less
    This may be your best opportunity to quickly get up to speed about B2B marketing automation—while having breakfast and discussions on the topic with a select group of your peers. Are you interested in learning how to generate more B2B leads despite your too-small marketing budget and too-few marketing people? And only do what works.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 8, 2012
    [Best] How to Optimize Your Marketing Database Strategy
    By running results of campaigns with segmentation, you can uncover small segments that work best for particular products. by Anna Glushkovsky | Tweet this The most important question of any marketing database strategy is “What information is out there that I can access?”. The second is “And what will it cost me?”. But that’s where it stops.
  • MI6 MARKETING AGENCY  |  MONDAY, MAY 23, 2011
    [Best] B2B Company Websites
    More importantly these chat sessions can create a body of knowledge on best practices and you can make new connections and build relationships with peers. what works best is an click-to-chat (+30% sales and productive contacts). Advice from Marketing Peers. These sessions are a tremendous source of ideas, insights and data. Ditto that.
  • INBOUND SALES NETWORK  |  FRIDAY, JANUARY 6, 2012
    [Best] Top 10 Sales Movies of All-Time
    We have searched high and wide for the best sales movies of all time. His best friends are Polly Bailey that works in the Moderation Council in alcohol business, and Bobby Jay Bliss of the gun business own advisory group SAFETY. 10 Boiler Room. Seth Davis is a college dropout running an illegal casino from his rented apartment.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, NOVEMBER 14, 2012
    [Best] How much time should you spend researching prospects?
    If you cannot find quality sales intelligence about a prospect, expand your sources, or consider that a prospect that flies completely under that radar may not be the best opportunity to pursue. How much time is the right amount of time to spend on pre-call research? Some sales reps don’t do any research at all. Sometimes this works.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 16, 2012
    [Best] The Story Behind Red-Hot Storify
    And they will curate the best answers and  people who participate appreciate the fact that they are being listened to so they are part of the story. Click here if you can’t see this video interview with Storify Founder Xavier Damman. Xavier Damman of Storify. If you’re immersed in the social web it would be hard to miss   Storify.
  • HUBSPOT  |  THURSDAY, JUNE 9, 2011
    [Best] Why 1/3 of Marketers Are Not Happy With Their Website Redesign [New Data]
    Here's what I found for the best practices to make sure you will be happy with your website redesign. Another insight from my research for the Science of Website Redesign webinar was asking marketers about how happy they were with their last website redesign project. found that 1/3 of marketers were not happy with their last website redesign.
  • WINDMILL NETWORKING  |  WEDNESDAY, MAY 30, 2012
    [Best] Social Media Marketers: Are You Getting Social Media Wrong?
    And when they do so, they are at risk of “pimping” their brand for immediate results which, while providing potential short-term gains, might not be the best long-term strategic move for their entire company. I’ve already blogged about how I see social media as an activity that is part of your entire business ROI. ” 3.)
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 11, 2013
    [Best] The Bluebird is Flying High – How About Your Twitter Lead Gen?
    It’s important to do some testing with these techniques, to see what works best for your brand.  was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Heidi Bullock It’s official – the bird is the word!  itsgoodtobeJackDorsey. Did you know there are 500 million tweets sent every day?!
  • SOCIAL MARKETING FORUM  |  SATURDAY, NOVEMBER 27, 2010
    [Best] How Social Media are Challenging the Old Media Business Models
    In this case the newspaper would be a personal brand which would have to provide best social engagement possible. Source: Paul Bradshaw ). According to Paul Bradshaw, “Social value” model revenue is generated through social interaction by brand community (in the form of donations, support or spin-off). But the times are changing. Madness?
  • THE FORWARD OBSERVER  |  WEDNESDAY, MARCH 12, 2014
    [Best] B2B E-mail Marketing Pro-Tip: Understand Your Sales Cycles
    The best way to approach email marketing is to align it with your sales cycle. 'Artillery B2B Marketing Blog > The Forward Observer. B2B marketers who link email marketing with their buyer''s journey for lead nurturing will have more success than sending "batch and blast" emails. Plus, it’s cheaper and more measurable. Dramatically.
  • B2B LEAD BLOG  |  FRIDAY, JULY 27, 2012
    [Best] Friday Wrap-up: This Week in B2B Marketing Tips
    Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts. Twitter Tools to Enhance Your Marketing. There were certainly a couple of surprises for me. Enjoy.
  • B2B LEAD BLOG  |  FRIDAY, JULY 27, 2012
    [Best] Friday Wrap-up: This Week in B2B Marketing Tips
    Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts. Twitter Tools to Enhance Your Marketing. There were certainly a couple of surprises for me. Enjoy.
  • FEARLESS COMPETITOR  |  THURSDAY, NOVEMBER 5, 2009
    [Best] How to Write Proposals, Sales Letters and Reports
    He is the author of the best seller “Ten Steps To Help You Write Better Essays & Term Papers” for high school and college students. ’d like to alert my readers to a book coming out on November 10th. Very important topic by a great author. We’re in a tough economic climate. ve read this book. Reviewers love this book. Neil’s goal?
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Best] The Rapid eLearning Blog
    It’s all about making the best of limited resources. Because of the comments, I thought it best to do a follow up. But for best results, you usually want your courses to have a personal and conversational tone. You have to do what works best for you, your learners, and you customer. The Rapid Elearning Blog. Media.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, SEPTEMBER 26, 2012
    [Best] 10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers
    In order to determine which methods work best, try them out and then test each one using the same online testing methods you use to measure your brand website’s effectiveness.). Posted in Commerce Facebook Interactive Marketing Sales Social Media Social Networking Strategy. I keep posting things but I’m not getting many views.” Gift download.
  • B2B LEAD GENERATION BLOG  |  MONDAY, NOVEMBER 12, 2012
    [Best] Social Media Marketing: 6 tips for running a valuable LinkedIn group that attracts prospects
    The best group names are not those containing the company’s brand, but instead are those named in a way that appears to solve your prospects’ core needs. Tweet How easy it is for the mighty to fall. Especially on social media. Check it out for yourself here: “ 4 Hottest LinkedIn Groups for B2B content marketing.” What is its size?
  • MARKETING INTERACTIONS  |  MONDAY, JULY 8, 2013
    [Best] Why BANT is Bunk for Today's B2B Buyer
    Company - how closely does the company resemble your best customers? 'In my work with B2B companies, I spend a lot of time on the phone with salespeople while doing research for the creation of buyer personas and the development of content strategies that dovetail with sales objectives. Authority. Timing. Irrelevant. Budget. Authority. Yikes.
  • WINDMILL NETWORKING  |  FRIDAY, JANUARY 6, 2012
    [Best] 10 New Features LinkedIn Introduced in 2011 to Better Leverage in 2012
    Here’s a rundown of the ten best features introduced by LinkedIn in 2011 that you’ll want to utilize in 2012: 1.  With this data, LinkedIn members will be able to check which groups fit them best and will help them grow their portfolio. LinkedIn Today: Social News Delivered. Enter LinkedIn Today. Events Overhauled.
  • B2B MARKETING ONLINE  |  WEDNESDAY, JULY 7, 2010
    [Best] Offline interactive: the strange rebirth of direct mail
    The prejudice that direct mail is a channel best suited to the golden oldies takes a further knock when you consider the following. Not even the best personalised letter can carry up-to-the-second details about your account. Guest blog by Richard Madden, planning director, Kitcatt Nohr Alexander Shaw. Its name? Direct mail. Or both.
  • AD YOUR COMMENT HERE  |  TUESDAY, MARCH 22, 2011
    [Best] #SXSW panel: The Steroid Culture of Social Media: You use? #sxswsteroids
    probably not the best approach. ]. This is a little late to get up, but better than nothing!  You know, the numb that show the success of all those interactive social media marketing programs. The numbers that decide your end of year bonus. The numbers that make you “important&# to all those other social media influencers. That helps. 
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