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  • DIGITAL BODY LANGUAGE  |  THURSDAY, AUGUST 13, 2009
    [Best] What is B2B Marketing?
    Early stage education on industry transition, technology changes, or regulatory changes can be needed in order to best understand why your solution’s category even exists in the first place. What exactly defines Business to Business (B2B) Marketing? It’s worth exploring what B2B marketing entails.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 28, 2012
    [Best] How to Calculate Whether That Trade Show Was Worth the Investment
    The best way to track ROI is using this formula: (Gross Profit - Marketing Expenses) / Marketing Expenses. The best way for us to track this is to set up a naming convention for all leads generated due to that event. We’ve always been pretty hesitant to jump in head first with event sponsorship and attendance. What a bummer.
  • HUBSPOT  |  TUESDAY, FEBRUARY 25, 2014
    [Best] 7 Little Call-to-Action Tweaks That Could Give Your Conversion Rates a Big Bump
    If you''re unsure what CTA size will work best for you, test different sizes. Remember, you won''t know what works best for you and your website in your industry with your audience until you test it for yourself. Having CTAs throughout your website and blog will certainly help your website visitors find your conversion pages. Test it!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 16, 2012
    [Best] The Story Behind Red-Hot Storify
    And they will curate the best answers and  people who participate appreciate the fact that they are being listened to so they are part of the story. Click here if you can’t see this video interview with Storify Founder Xavier Damman. Xavier Damman of Storify. If you’re immersed in the social web it would be hard to miss   Storify.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 27, 2010
    [Best] Lessons from Sales and Marketing Revenue Masters
    This has lead to lots of discussions in the marketing department about the best ways to measure results to ensure marketing gets credit for their contributions to the pipeline. Their best practice include: Providing proof about the revenue they generate for the organization as part of their reporting.
  • HUBSPOT  |  WEDNESDAY, APRIL 11, 2012
    [Best] How to Select the Right CTA for Every Page on Your Site
    Evaluation: Prospects are aware that your product or service could fulfill their need, and they are trying to determine whether you are the best fit. In this case, the best offer for them probably isn't a free trial of your software, because they may not even know you sell software or that they need software to solve their problem.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, SEPTEMBER 7, 2010
    [Best] True Influence's LeadPAC Offers Pay-Per-Click Email. Think About It.
    But the cost-per-response model saves them the effort of managing details such as importing and refreshing lists, spacing their mailings over time, and tracking which segments respond best. Summary: LeadPAC lets marketers pay for email responses as easily as they pay for search responses. That's worth some excitement. Nothing new there.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JULY 9, 2008
    [Best] Official Google Docs Blog: Live blogging with Docs
    And the Ctrl+S keyboard shortcut is your best friend – you can save content without reloading the page. skip to main | skip to sidebar. Live blogging with Docs. Wednesday, July 09, 2008 6:51 AM. We watched the video, read his blog post, and were completely impressed. OK, we are now ready to roll. Now you have two options here. 48 AM.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 24, 2012
    [Best] Eight Ways to Rock at Your Job (or Get a Better One)
    The best ideas are good ones, of course, but even interesting ideas that don’t ultimately make it into production are important and show that you have, well, passion for the business. Finally, one of the best pieces of advice I ever got from a CEO. You’re smart, hard-working, and loyal as a dog. Be Passionate. Have Ideas.
  • LEAD VIEWS  |  FRIDAY, SEPTEMBER 30, 2011
    [Best] Marketing Operations, Accountability and Disposability
    If your organization empowers you, you have an incredible opportunity to really experience the best of Marketing Operations — to be part of the transformation, the shift in Modus Operandi (MO). It all depends, really, on an organization’s fundamental view of its people. Are your people truly valued or easily replaceable? Empowered Marketers.
  • WINDMILL NETWORKING  |  WEDNESDAY, JUNE 6, 2012
    [Best] The Social Media MBA: Part 5: Application and Integration of Social Media
    When you find a way to merge the two, you can develop a powerful marketing strategy that utilizes the best of both. Social media marketing is an extension of traditional marketing methods, principles, and theory.  Successful marketing, regardless if it is Social or not, revolves around AIDA , a traditional marketing concept!  There is not.
  • SYNECORE  |  TUESDAY, FEBRUARY 25, 2014
    [Best] Email Marketing In A Nutshell
    Tell your audience only the basics and best attributes about the product or service you are offering, while also offering them a link to click and learn more about it. Emailing leads is the best way to turn them into customers or take casual readers and turn them into leads. It all starts with the email’s subject line. theboywholived).
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, OCTOBER 11, 2013
    [Best] Sales Prospecting Perspectives Weekly Recap - Week of October 11, 2013
    Complexity is an excuse; so do your best to present solutions simply. Thursday: Communication: The Best Bang for Your Buck. 'Happy Friday, blog readers! Here are some of our favorite sales and marketing posts that we shared on our Twitter feed this week. How to Measure Outbound Sales Success. Communication in inside sales is important.
  • HUBSPOT  |  TUESDAY, MARCH 25, 2014
    [Best] Pinterest-Like Layouts Could Take Over Your Gmail Soon
    I''m sure you could apply some learnings from Facebook Cover Photo best practices.). 'Heads up marketers: There''s a Gmail field trial you want to sign up for right this instant. Well today, there will be a huge test rolling out that could change the way you do email marketing (again). Why You Should Sign Up for Gmail''s Field Test.
  • HINGE MARKETING  |  MONDAY, AUGUST 19, 2013
    [Best] Social Media Marketing Guide for Professional Services
    Is this a threat, where competitors poach your best people and offhand comments present liability risks? Or is it an opportunity to reach new markets and recruit the very best people? What are the best uses and smartest approaches? 'Hinge is releasing a comprehensive new guide to social media for professional services firms.
  • WEBBIQUITY  |  TUESDAY, JUNE 17, 2014
    [Best] 14 Brilliant B2B Marketing Strategy Guides
    Frequent best-of honoree Tony Zambito  delves into five buyer behaviors that marketers need to be aware of and respond to, including that buyers embrace collaboration; they want to be involved in the co-creation of products and services; and “buyers want less content – yet desire smart content.”
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  MONDAY, JANUARY 28, 2013
    [Best] 5 Steps to Better Referral Selling
    So, how can people in sales best tap into the power of referral selling? Today's post from the Chamber of Commerce features business-growth advice for small companies. There are many sales strategies, but none as effective as referral selling. The most effective, productive way to build a business is through referrals,” Black insists.
  • FATHOM  |  TUESDAY, JANUARY 14, 2014
    [Best] Will Your Website Help Your Manufacturing Company Grow in 2014?
    If your customers can’t touch and feel the products, the next best thing is to highlight them with high-quality images on your website. Learn why the Internet is manufacturing’s best friend , including reliable ways to generate cost-effective leads: Digital Marketing 101 for Manufacturers. economy grow in 2014.
  • BUYEROLOGY  |  TUESDAY, APRIL 5, 2011
    [Best] The Link Between Lead Nurturing and Buyer Experience Marketing
    Since lead nurturing is a new concept, it still struggles from not receiving the executive buy-in it should causing many sales and marketing teams to make best do with a limited budget. Image by kardboard604 via Flickr.   One approach whose value is on the rise is that of Lead Nurturing.    Why? 
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, OCTOBER 18, 2010
    [Best] Traits of Successful Companies-rate yours
    The best practices are consistent from industry to industry. Belief in what your organization does why it’s the “best” in your market and why “we” as a team must work together for the common good. Business strategies come first. Business development effectiveness is essential  . Sales is a corporate priority. Teamwork prevails.
  • THE POINT  |  TUESDAY, JUNE 1, 2010
    [Best] Can Games Play a Role in B2B Marketing?
    Or are games best suited for the consumer domain? Also, games are best viewed not as a standalone medium but rather as a complementary tactic to your other marketing efforts. You don’t have to be plugged into the new media scene to know that digital games are HOT. And those involved aren’t just kids: the average game player is 35.
  • EMAGAZINE B2B BLOG  |  THURSDAY, FEBRUARY 21, 2013
    [Best] What eMagine Customers are Saying: Client Recommendations
    eMagine is proud to have worked with some of the best and brightest clients on Website Design, Hosting, and Online Marketing in the technology, health care, medical device and other B2B industries. Jason Caminiti was my go-to person whenever I had questions or needed advice on how to make my website more profitable. ” B2B Web Strategy
  • SAZBEAN  |  THURSDAY, JUNE 28, 2012
    [Best] Six myths about social media that every marketer should ignore
    For many companies, that has led to increased investment and the establishment of organization-wide best practices. The relationship between marketers and social media has blossomed in the past several years. And for good reason: in the past several years, social has cemented itself as one of the most popular and prominent digital channels.
  • SAZBEAN  |  MONDAY, SEPTEMBER 12, 2011
    [Best] Hard Learned Lessons about Advertising and Small Business
    They have a lot of experience advertising to the same audience and know best when to reach the targeted customer. By contrast, targeted and niche marketing works best for startups, which have a limited budget. Everyone, particularly startups, has spent large sums trying to figure out which keywords work best. Trust but Verify.
  • SAZBEAN  |  THURSDAY, APRIL 21, 2011
    [Best] Who Are You?
    One of the best ways to continue building relationships with people you’ve met online is to meet them in person. Without knowing what you look like, people have to reach out specifically to set up a time and place to meet (which can be hard for people who are a little shy). How do you make yourself more approachable online?
  • B2B MEMES  |  WEDNESDAY, APRIL 13, 2011
    [Best] Why Aggregation Is Not Distasteful
    Except perhaps among library scientists, they were never best sellers, but neither were they distasteful. What is it about aggregation that riles so many journalists? understand the competitive motives behind the objections of legacy publishers like Rupert Murdoch and the New York Times. Curious why Web is different.”.
  • SAZBEAN  |  MONDAY, DECEMBER 13, 2010
    [Best] ASICS uses Facebook App to Find New Spokeswoman
    The dedicated Facebook fan page features a live ‘casting’ application which asks women to post their best running photos or films on the page’s wall, which are then voted on by other members of the community. This expands on their strategy of recruiting runners at last May’s Paris Marathon. What do you think?
  • CONNECT THE DOCS  |  WEDNESDAY, JANUARY 13, 2010
    [Best] Stop. Read No Further.
    There are many ways to draw readers into your posts ; next time you write a post try playing with some of several different concepts, then choose the one that works best. Gotcha! little reverse psychology never hurt. But, poorly written blog post titles definitely can hurt all the work you put into writing. And you want it to be irresistible.
  • CONNECT THE DOCS  |  WEDNESDAY, DECEMBER 16, 2009
    [Best] Participation Inequality Online: Don't Panic if Your Blog doesn't Get Comments
    Nielson says " participation inequality " is a fact of online life, so the best strategy is to expect it and proceed accordingly. Whether we're writing a blog post, article or ebook, we're all hoping for the same thing. reaction. few dozen comments and a spirited discussion would be nice. left the party baffled."
  • JUNTA 42  |  THURSDAY, AUGUST 23, 2012
    [Best] 2012 Junta42 Golf for Autism Doesn’t Disappoint
    Drivenail’s Chuck Francisco wins best dressed award for his custom-made pants. Best Cuts/West Park. Joshua Pulizzi thanks all the golfers for their time, and talks about the good we are doing for kids with autism. Every year, I’m amazed by the kindness of people. Here’s a quick recap of the festivities. Enjoy! Petco.
  • B2B MARKETING MENTOR  |  THURSDAY, DECEMBER 5, 2013
    [Best] How Act-On Used Brand Advocates to Generate Over 200 Referral Leads and $60,000 in Sales in Six Months
    The first, “ Brand Advocates: The Greatest Resource You Never Knew You Had ,” introduced the benefits of brand advocacy and revealed best practices for developing your own program. For example, potential software buyers will sometimes take to Twitter and ask for feedback on the best marketing automation platform and why.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 24, 2009
    [Best] Four Ways that B2B Social Media Marketing Builds Brands and Generates Leads
    As I wrote in 5 Ways B2B Marketing Professionals Can Leverage Social Media , social media lets you publish your company’s best practices and expertise without the need to get past gatekeepers such as editors and traditional media. Yesterday, I described the important role that strong, risk-mitigating brands plays in inbound lead generation.
  • VERTICAL RESPONSE  |  TUESDAY, SEPTEMBER 3, 2013
    [Best] What Google’s Latest Panda Update Means for Your SEO
    Google’s job is to rank the best sites in the world for a given query. If whatever you’re doing isn’t the best content, you’re going against what they have a $300 billion interest in maintaining.”. ” The best way to receive that attention, and the links to your site that go with it, is by creating valuable content, says Evans.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JULY 9, 2014
    [Best] 8 Tips for Improving Open Rates for B2B Sales and Marketing Emails
    Both of these types of messages will benefit when you apply some key best practices for improving open rates. 'AG Salesworks is pleased to bring you a guest post from Janelle Johnson , Director of Demand Generation at Act-On Software. Marketing emails lure the leads, and sales reels them in. Many of us get hundreds of emails every day.
  • WINDMILL NETWORKING  |  WEDNESDAY, NOVEMBER 3, 2010
    [Best] Twitter 101: What Should I Tweet About? Understanding Why Personal Branding on Twitter Matters
    Even if you don’t have an objective for being on Twitter, it is a powerful public platform that can be a consumer’s best friend in terms of finding deals or even potentially getting preferential treatment from customer service organizations.  Case in point: Dell alone has more than 30 Twitter accounts.  That’s right. 
  • WRITTENT  |  TUESDAY, FEBRUARY 25, 2014
    [Best] A 22-Point Blog Post Checklist: Before You Hit the “Publish” Button
    We’ve pulled together a checklist of writing, formatting, SEO, and user experience best practices that’s ready for the road. Not only should your post title include your keyword, but it’s best to incorporate it as close to the beginning of title as possible in “as is” form, without modifications. And guess what?
  • CONTENT MARKETING TODAY  |  SUNDAY, DECEMBER 13, 2009
    [Best] Is Your Marketing as Smart as a 5th Grader’s?
    We all know how important it is to deliver our marketing messages to those who are best positioned to purchase our products and services. This Young Neighbor Understands Target Marketing Perfectly. We have just moved into a great new neighborhood with plenty of energetic young kids. Our local dog sitting entrepreneur gets it exactly right.
  • HUBSPOT  |  THURSDAY, JUNE 9, 2011
    [Best] Why 1/3 of Marketers Are Not Happy With Their Website Redesign [New Data]
    Here's what I found for the best practices to make sure you will be happy with your website redesign. Another insight from my research for the Science of Website Redesign webinar was asking marketers about how happy they were with their last website redesign project. found that 1/3 of marketers were not happy with their last website redesign.
  • VIRALLY BLOG  |  MONDAY, FEBRUARY 17, 2014
    [Best] Why landing pages are important
    You would create a landing page that then has text and images that show the book in its best light and then suggest the visitor has nothing to lose by downloading the free chapter right there and then by doing X. 'Landing pages are important for lots of reasons but first off if you are not sure what a landing page is check out this blog here!
  • HUBSPOT  |  FRIDAY, SEPTEMBER 13, 2013
    [Best] 14 Essential Elements of a Flawless Product Launch
    The best way to make sure everybody sees eye-to-eye on your launch is to actually write out the positioning. The training will be stronger, and the reps will be excited about it because they know it’s something the best reps were already using. 'Getting ready to launch a new product? 14 Product Launch Lessons for New Product Marketers.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, MARCH 29, 2012
    [Best] Use Your Connections to Sell: How are you connected to Kevin Bacon?
    hat’s the best way to get 15 minutes on your calendar to talk about how your team can leverage all their connections? What’s the best way to get 15 minutes on your calendar? Currently, he is opening up a website for sales professionals to share videos of their best tips and advice. Screenshot to the right). About John Barrows.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 7, 2012
    [Best] 6 Tools for Turning Content Consumers into Customers
    Progressive profiling lowers those barriers by only requesting the data you need, and don’t have, from those who want access to your best stuff.  . by Jesse Noyes | Tweet this Maybe no one needs to sell you on content marketing. You’ve got some guidance on how to map content to the buyer’s journey. Content Management Systems. Lead Scoring.
  • WEBBIQUITY  |  MONDAY, MARCH 29, 2010
    [Best] Social Media is Simpler Than You Think
    Particularly in the b2b world, indirect promotion works best. Potentially fascinating, but dangerous, mysterious and scary. Social Media Demystified. In reality, social media marketing is simpler than you’ve probably been led to believe. Specifically, social media marketing involves five common, very traditional business activities.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 6, 2012
    [Best] Eloqua Experience 2012: 13 Reasons You’ll Want to Come to Orlando
    Eloqua Experience is an obviously fantastic event for hearing inspiring keynotes, learn from the best in education sessions, and network with Eloqua employees and customers. by Lauren Harper | Tweet this Most people have heard by now that we’re moving Eloqua Experience 2012 to Orlando this year. can’t wait! Disneyworld. Gatorland.
  • HUBSPOT  |  WEDNESDAY, APRIL 4, 2012
    [Best] How to Use Email to Re-Engage Sleepy Subscribers
    Before we dive in to the steps for implementing an email re-engagement campaign, I want to make sure it's clear why a re-engagement campaign is a good best practice to include in any email marketing program. As an email marketer, you already know you're losing about 25% of your email list every year. Your emails don't provide value for them.
  • BLOG MY CALLS  |  THURSDAY, MAY 9, 2013
    [Best] Q&A with Content Marketing Expert Jeff Molander: Selling with Content
    2) Give your best content away free. For example, help customers decide on “best fit” for their needs … or checklists that guide buyers toward better (personalized) decisions … or short video tutorials that teach customers a skill or short-cut that is relate-able to their goal and what you sell. Awesome. Read on. are missing.
  • DELICIOUS B2BMARKETING  |  MONDAY, JUNE 22, 2009
    [Best] Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies
    Read more… Doug Kessler | June 11th, 2009 | 3 comments Choose your patients carefully The most respected surgeons in the world have the best survival rates. But they don’t have the best survival rates because they’re better surgeons. few people were so incensed they contacted me to say I was talking nonsense.
  • HUBSPOT  |  TUESDAY, JUNE 14, 2011
    [Best] 12 Marketing Lessons From the Cast of Glee
    While almost anyone can learn to be a good marketer, some of the best marketers are the ones who have a natural skill for it. He looks out for the group and tries to make decisions that will be best for the team. Puck sets his own standards and does what he thinks is best. Sometimes your customers can be your best marketers.
  • THE CRAP REPORT  |  THURSDAY, OCTOBER 14, 2010
    [Best] Sales Prospecting Lessons from New Jack City
    The lesson here is to make sure that you’ve spent “money&# on making sure your BDR’s know how to “talk.&#   The folks on your front line – the ones digging and mining for potential net new sales opportunities – should have money well spent on training them to be the best they can for your organization. .
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 19, 2011
    [Best] Can Barnes and Noble engage Borders customers?
    There was some concern from thoughtful persons about this, as though such a list acquisition was equivalent to inheriting your best friend’s Little Black Book and proceeding to work your way through the conquests listed. Image by markhillary via Flickr. Some advice for dealing with e-mail list purchases is unequivocal: never buy a list.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 19, 2011
    [Best] Can Barnes and Noble engage Borders customers?
    There was some concern from thoughtful persons about this, as though such a list acquisition was equivalent to inheriting your best friend’s Little Black Book and proceeding to work your way through the conquests listed. Image by markhillary via Flickr. Some advice for dealing with e-mail list purchases is unequivocal: never buy a list.
  • WINDMILL NETWORKING  |  FRIDAY, JANUARY 6, 2012
    [Best] 10 New Features LinkedIn Introduced in 2011 to Better Leverage in 2012
    Here’s a rundown of the ten best features introduced by LinkedIn in 2011 that you’ll want to utilize in 2012: 1.  With this data, LinkedIn members will be able to check which groups fit them best and will help them grow their portfolio. LinkedIn Today: Social News Delivered. Enter LinkedIn Today. Events Overhauled.
  • FATHOM  |  THURSDAY, OCTOBER 10, 2013
    [Best] Making Manufacturing “Cool” for Recruiting Young Talent
    The company’s LinkedIn presence is some of the best around. 'According to ThomasNet’s most recent Industry Market Barometer report, the manufacturing industry is heavily populated by Baby Boomers who are at or nearing retirement age. Of their survey respondents, 78% described themselves as 45-65 years old or older. What works? What works?
  • THE FORWARD OBSERVER  |  TUESDAY, MAY 7, 2013
    [Best] Why Blogging Is The Most Nutritious of the B2B Marketing Food Groups
    One of the best examples of a blog being used for inbound marketing is the American Express OPEN Forum. 'Artillery B2B Marketing Blog > The Forward Observer B2B companies who blog can benefit from all the essential marketing nutrients it provides, including increased awareness, better quality leads and sales. So what exactly is a blog?
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 14, 2013
    [Best] Forget the Flowchart! Lead Nurturing’s New Paradigm in 4 Simple Steps
    Share your experiences and best practices in the comments below. Lead Nurturing’s New Paradigm in 4 Simple Steps was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. In fact, some marketing automation providers even create a flowchart interface for your lead nurturing tracks. Forget the flowchart!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, MAY 21, 2011
    [Best] Not Everyone Knows as Much as You Do About Social Media
    The best way for the small business owner to take a  proactive role in the social media marketing is to carve out a schedule. A guest post by David Lifson … Small business owners. They’re an impressive group that must to handle every element of their operation – from accounting to inventory and hiring to firing. Marketing. Value.
  • MANHATTAN MARKETING MAVEN  |  MONDAY, JANUARY 27, 2014
    [Best] Leverage Loyalty Fundamentals
    Cueing best customers about specials, reminding them its osso bucco night or delivering a birthday, anniversary or Valentine’s Day offer creates momentum and reinforces the sensation of belonging or of being an insider that consumers treasure.  'In a nation that loves to eat out, restaurants ought to be CRM learning laboratories.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 19, 2013
    [Best] Spin A Story That Stands Above The Noise: Content Marketing Tips From ?Ardath Albee
    This is often the hardest thing to shift because marketers are so traditionally geared to talk about their products — it’s what they know best. 'by Amanda Batista | Tweet this Storytelling is one of the last opportunities marketers have to differentiate their companies, brands, and products. Stories are difficult to copy. Can you explain?
  • B2BBLOGGERS  |  SUNDAY, MAY 9, 2010
    [Best] Building Your Content Brand In The Content Marketing Arms Race
    Link to the best blogs, websites, articles, videos and books. Get the best writers you can afford. Experimentation Is The New Best Practice 6. But now everybody is in on the game. Soon, every vendor in just about every market will be offering eBooks, white papers, videos and hard-covers. Today, not having one is unthinkable.
  • E-QUIP  |  THURSDAY, JULY 3, 2014
    [Best] Selling: It's Not About You
    The best way to sell is to not sell in a conventional sense, putting yourself front and center. What we''ve learned is that the best way to keep your costs lower is to." It''s best, of course, if your firm authored that resource. 'A/E professionals have historically distanced themselves from the term selling. Right? Don''t.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, JULY 18, 2013
    [Best] Banning BANT: Redefining Quality Lead Criteria and Handling Moot Objections
    Now that we know that banning BANT may be the best action, we should think further and encourage marketers and BDRs to redefine their criteria. 'Both marketers and inside sales reps are familiar with the oft-referenced BANT acronym, whether in identifying qualified leads or handling objections: Budget, Authority, Need and Timeframe. How well?
  • HUBSPOT  |  TUESDAY, MAY 15, 2012
    [Best] Why List Segmentation Matters in Email Marketing
    But while most marketers realize that email is here to stay, unfortunately, that doesn't exactly mean certain email marketing best practices have caught on. Segmentation is one such best practices. saved the best for last. Furthermore, 52% of marketers say they have a great need to improve email database segmentation.
  • KOMARKETING ASSOCIATES  |  MONDAY, APRIL 9, 2012
    [Best] Out with the Old, In with the New: Making Google’s Privacy Policy Work for You
    Spurred by the Federal Trade Commission’s final report on consumer privacy , which outlined best practices for businesses to protect the privacy of American consumers and to give them greater control over the collection and use of their personal data, Google announced late last month its Account Activity feature.  Why or why not?
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 14, 2012
    [Best] Mobile Marketing: Social Sites Are a Mobile Advertiser’s Greatest Weapon
    Comments Comments Related Stories Mobile Apps a Must-Have for the Hospitality Industry Your Favorite Social Site Can Also Be Your Mobile Site’s Best Friend Merging Social and Mobile to Maximize Your Reach. Can mobile marketing live up to it’s high earning hype? ve heard it said many times that Social Media was web 2.0
  • WINDMILL NETWORKING  |  WEDNESDAY, MAY 30, 2012
    [Best] Social Media Marketers: Are You Getting Social Media Wrong?
    And when they do so, they are at risk of “pimping” their brand for immediate results which, while providing potential short-term gains, might not be the best long-term strategic move for their entire company. I’ve already blogged about how I see social media as an activity that is part of your entire business ROI. ” 3.)
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 24, 2014
    [Best] The Staying Power of Buzzfeed’s “What City Should I Actually Live In?” Quiz
    quiz and Endicia offers a quiz on Returns Best Practices. Seth is a serial entrepreneur who has started three companies and has four kids. Two of his companies have been acquired but none of his kids. Follow Seth on Twitter @sethwlieberman. The latest is, “ Which US City Should You Actually Live In?” What Is Going On Here?
  • B2B MEMES  |  MONDAY, NOVEMBER 21, 2011
    [Best] Shakespeare Was an Aggregating Social-Media Pirate
    ” A useful reminder, perhaps, that the best aggregators improve the things they borrow. Aargh? In yesterday’s Los Angeles Times , theater critic Charles McNulty wrote a marvelous column inspired by his objections to the Roland Emmerich movie, Anonymous. Nothing McNulty tells us would surprise even a casual student of Shakespeare.
  • B2B MEMES  |  FRIDAY, OCTOBER 28, 2011
    [Best] Breaking News: People Who Like Print, Like Print
    We always found that our publications were generally liked the best and read the most frequently. There’s been a minor buzz this week in B2B circles about recent survey results suggesting that paper magazines and newsletters remain extremely important to business professionals. m sure it’s true. m also sure it’s not very meaningful.
  • SAZBEAN  |  MONDAY, MAY 9, 2011
    [Best] Caution! What value message are you sending with Groupon?
    If you pride yourself on customer service, if your current customers come to you because of that level of service, how will future sales be impacted if you provide less than your best because there are too many people? Social discounting sites like GroupOn , Living Social , Facebook deals, etc. are all the rage. Win win, right? Maybe.
  • SAZBEAN  |  MONDAY, JULY 12, 2010
    [Best] Social Media Insights from a Newbie
    Fortunately (or unfortunately) the best way to learn about social media is just to try it. As a digital strategist, it’s important to not only understand how to use social media for business, but also to understand pain points when business people go to use it for the first time. Getting Started. Monitoring. Conversations. Just Try It.
  • PHOENIX RISING  |  MONDAY, JULY 27, 2009
    [Best] Stop with the 4 Letter Words!
    Conversations best held one-on-one with technical buyers, and certainly  not on your Home Page. I brought the soapbox out to talk about both 3 and 4 letter words - those pesky acronyms that seem to permeate technical and complex B2B product marketing.    I just spent some time reviewing materials from a potential new client.
  • WEBBIQUITY  |  WEDNESDAY, NOVEMBER 6, 2013
    [Best] Need More B2B Sales Leads? Ignore This Research
    Website visitors are often more likely to register for an event or download a white paper if the landing page includes a short online video (which is, for this and other reasons, best not a “being abandoned” tactic). That information may be third-party links, but may also be hosted on the company’s website or blog.
  • ANNUITAS  |  TUESDAY, APRIL 2, 2013
    [Best] Metrics That Matter
    With clearly established metrics and best in class reporting   you can not only assess potential issues, but you can also drill down to get to root cause in different parts of the funnel.  . Demand programs strategized? Check. Marketing automation optimized? Check. Check, check, check. WRONG. This sounds familiar right? . Pipeline health.
  • SALES LEAD INSIGHTS  |  FRIDAY, JANUARY 7, 2011
    [Best] Learn the secrets to generating more B2B leads and sales for less
    This may be your best opportunity to quickly get up to speed about B2B marketing automation—while having breakfast and discussions on the topic with a select group of your peers. Are you interested in learning how to generate more B2B leads despite your too-small marketing budget and too-few marketing people? And only do what works.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Best] The Bamboo Project Blog: Seven Strategies for Supporting Personal Learning Environments at Work
    That is, we introduce people to various tools that can be used to support personal learning and we let them figure out which tools work best for them. Best of Bamboo. The Bamboo Project Blog. « 31 Days to a Better Blog--Day 15: Stickify Your Blog | Main. Mine is here. This isnt an LMS or a VLE. PLE is for learners. TrackBack.
  • HUBSPOT  |  THURSDAY, OCTOBER 24, 2013
    [Best] Marketing With Excel: 6 Ways it Can Make Your Life Easier
    This Excel template can make sure you’re staying on top of your AdWords game and help you catch mistakes and implement best practices across all the different campaigns and ad groups you''re running -- for the top, middle, and bottom of the funnel. 'I love spreadsheets. lot more than the average person. I know, I don’t get out much.) But how?
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 13, 2014
    [Best] Here’s A Key Mistake That Many Marketing Automation Buyers Make
    Here’s A Key Mistake That Many Marketing Automation Buyers Make was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. For example, for a database of up to 100,000 contacts, most vendors charge somewhere between $2,900 to $3,995 a month. The difference between the lowest and highest-end options is $1,000.
  • MI6 MARKETING AGENCY  |  MONDAY, MAY 23, 2011
    [Best] B2B Company Websites
    More importantly these chat sessions can create a body of knowledge on best practices and you can make new connections and build relationships with peers. what works best is an click-to-chat (+30% sales and productive contacts). Advice from Marketing Peers. These sessions are a tremendous source of ideas, insights and data. Ditto that.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, NOVEMBER 14, 2012
    [Best] How much time should you spend researching prospects?
    If you cannot find quality sales intelligence about a prospect, expand your sources, or consider that a prospect that flies completely under that radar may not be the best opportunity to pursue. How much time is the right amount of time to spend on pre-call research? Some sales reps don’t do any research at all. Sometimes this works.
  • HUBSPOT  |  FRIDAY, AUGUST 15, 2014
    [Best] CMO Warning: Don't Tie Marketing Incentive Compensation to a Metric
    'The conventional wisdom around compensation is that you should tie it to specific, measurable goals to get the best results. Your best marketers should get promotions and raises and maybe even an annual bonus. think that is a huge mistake. In Marketing, you need to use a lot more creativity. Here''s why. If it''s pipeline, same thing.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 12, 2011
    [Best] Grabbing and Owning a Seat at the Revenue Table
    The best way to accomplish that goal is to embrace, drive, and “own” the entire revenue process. It’s also about shining a spotlight on the hidebound sales and marketing methodologies that have been sub-optimized (at best) for way too long. It’s been my view that the most senior marketing people already occupied that seat. Events!
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 9, 2010
    [Best] What Does Sales and Marketing 2.0 Mean?
    was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Sales and marketing are in the process of rapid evolution, changes driven by both market pressures and improved technologies. Some have dubbed the new business paradigm as Sales 2.0 , or Sales and Marketing 2.0. Here is what “sales and marketing 2.0” means to them.
  • INBOUND SALES NETWORK  |  FRIDAY, JANUARY 6, 2012
    [Best] Top 10 Sales Movies of All-Time
    We have searched high and wide for the best sales movies of all time. His best friends are Polly Bailey that works in the Moderation Council in alcohol business, and Bobby Jay Bliss of the gun business own advisory group SAFETY. 10 Boiler Room. Seth Davis is a college dropout running an illegal casino from his rented apartment.
  • SOCIAL MARKETING FORUM  |  SATURDAY, NOVEMBER 27, 2010
    [Best] How Social Media are Challenging the Old Media Business Models
    In this case the newspaper would be a personal brand which would have to provide best social engagement possible. Source: Paul Bradshaw ). According to Paul Bradshaw, “Social value” model revenue is generated through social interaction by brand community (in the form of donations, support or spin-off). But the times are changing. Madness?
  • HUBSPOT  |  MONDAY, JANUARY 10, 2011
    [Best] How to Crowdsource Videos for Your Business [Marketing Cast]
    Create a Contest for Best Video. Then, invite local film school students to participate and encourage them to create the best video assignment. Videos present a great way to create remarkable content and expose your business to more PR opportunities. Watch the video below to hear his insights! See How Other Businesses Did It.
  • MODERN B2B MARKETING  |  SUNDAY, APRIL 17, 2011
    [Best] Should Social Media Be Used as a Sales Channel? – The Ongoing Debate
    best practices for optimal conversions. The Ongoing Debate was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Maria Pergolino Today, business buyers are savvy and turn to search, social networking and peer recommendations rather than company sales teams when searching for business solutions.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 27, 2011
    [Best] The Future of Sales Lead Management – An Interview with SLMA’s James Obermayer
    When you get top thought leaders in the industry to discuss best practices, techniques and forecasts, it’s quite an amazing thing to watch. The Future of Sales Lead Management – An Interview with SLMA’s James Obermayer was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. The result?
  • B2B LEAD BLOG  |  FRIDAY, JULY 27, 2012
    [Best] Friday Wrap-up: This Week in B2B Marketing Tips
    Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts. Twitter Tools to Enhance Your Marketing. There were certainly a couple of surprises for me. Enjoy.
  • B2B LEAD BLOG  |  FRIDAY, JULY 27, 2012
    [Best] Friday Wrap-up: This Week in B2B Marketing Tips
    Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts. Twitter Tools to Enhance Your Marketing. There were certainly a couple of surprises for me. Enjoy.
  • FEARLESS COMPETITOR  |  THURSDAY, NOVEMBER 5, 2009
    [Best] How to Write Proposals, Sales Letters and Reports
    He is the author of the best seller “Ten Steps To Help You Write Better Essays & Term Papers” for high school and college students. ’d like to alert my readers to a book coming out on November 10th. Very important topic by a great author. We’re in a tough economic climate. ve read this book. Reviewers love this book. Neil’s goal?
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Best] The Rapid eLearning Blog
    It’s all about making the best of limited resources. Because of the comments, I thought it best to do a follow up. But for best results, you usually want your courses to have a personal and conversational tone. You have to do what works best for you, your learners, and you customer. The Rapid Elearning Blog. Media.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, SEPTEMBER 26, 2012
    [Best] 10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers
    In order to determine which methods work best, try them out and then test each one using the same online testing methods you use to measure your brand website’s effectiveness.). Posted in Commerce Facebook Interactive Marketing Sales Social Media Social Networking Strategy. I keep posting things but I’m not getting many views.” Gift download.
  • B2B LEAD GENERATION BLOG  |  MONDAY, NOVEMBER 12, 2012
    [Best] Social Media Marketing: 6 tips for running a valuable LinkedIn group that attracts prospects
    The best group names are not those containing the company’s brand, but instead are those named in a way that appears to solve your prospects’ core needs. Tweet How easy it is for the mighty to fall. Especially on social media. Check it out for yourself here: “ 4 Hottest LinkedIn Groups for B2B content marketing.” What is its size?
  • WRITTENT  |  TUESDAY, MAY 14, 2013
    [Best] 25 Success Tips for Writing Irresistible Customer Success Stories
    'Your company’s best advocates aren’t in your marketing department; they’re your current customers. Highlight your customer’s best quotations in text call-out boxes, to draw attention to the social proof of their success. The best case studies have the power to spread like wildflower. Avoid Jargon. Be Objective. Solution.
  • HUBSPOT  |  TUESDAY, DECEMBER 20, 2011
    [Best] The Ultimate Guide to Optimized Social Media Updates
    One of the critical social media best practices we discuss often is regularly publishing content and updates to the social networks in which your business participates. Best Practices for All Social Networks. As you can guess, there are some social media best practices that can be applied across all social networks.
  • B2B MARKETING ONLINE  |  WEDNESDAY, JULY 7, 2010
    [Best] Offline interactive: the strange rebirth of direct mail
    The prejudice that direct mail is a channel best suited to the golden oldies takes a further knock when you consider the following. Not even the best personalised letter can carry up-to-the-second details about your account. Guest blog by Richard Madden, planning director, Kitcatt Nohr Alexander Shaw. Its name? Direct mail. Or both.
  • MARKETING ACTION  |  THURSDAY, DECEMBER 26, 2013
    [Best] 3 Ways Online Marketing Forms Drive Conversions
    When building your segmentation strategy, start by defining the “personas” of your ideal buyers based on your existing best customers. It’s worth taking the time to test your forms for the very best results. 'It’s critical to use online marketing forms well. Use links in emails and ads that lead back to your form.
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 11, 2011
    [Best] Do You Know The New 4 Ps of Marketing?
    He explains: That’s why we created the “ Real World Marketing Syllabus ,” a new hybrid of original content from the likes of  Brian Clark ,  Geeta Sachdev  and  Todd Defren , along with curated content featuring lectures, readings and lessons from the best marketers out there. They are social savvy digital natives. Strategy
  • AD YOUR COMMENT HERE  |  TUESDAY, MARCH 22, 2011
    [Best] #SXSW panel: The Steroid Culture of Social Media: You use? #sxswsteroids
    probably not the best approach. ]. This is a little late to get up, but better than nothing!  You know, the numb that show the success of all those interactive social media marketing programs. The numbers that decide your end of year bonus. The numbers that make you “important&# to all those other social media influencers. That helps. 
  • ENGAGE  |  TUESDAY, JULY 24, 2012
    [Best] 15 Twitter Hashtags For Content Junkies
    Or perhaps you don’t know the best way to connect with people who share your interests (not including Justin Bieber ). If you’re on Twitter, you’ve likely found yourself more than once pondering about what hashtag to use for a tweet. content. LuVz6w. via @ TMGmedia. Rebecca P. Scherr (@rebeccapscherr) July 19, 2012. contentmarketing. d1l9W.
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