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  • HUBSPOT  |  FRIDAY, JULY 26, 2013
    [Best] The New Cloud Stack: Here's What the Company of the Future Looks Like
    They can use “best of breed” programs from a bunch of different providers, and those companies all figure out how to make their programs work together. New companies are starting out with this best-of-breed cloud stack. At the same time, Oracle made a similar deal with another much smaller software maker, NetSuite. This is a big deal.
  • B2B MARKETING INSIDER  |  THURSDAY, OCTOBER 3, 2013
    [Best] Customer-Centricity: The Age Of The Empowered Individual [Video]
    Here is [my best attempt at] the transcript of the brief (1:17) video: 000000 ;">There’s a lot of options out there. My kids and I are huge fans of the show Brain Games  and the show’s host, Jason Silva. Jason talks about the upside of marketing and proves he is an optimist like me. We’re kind of flooded in media. If
  • MODERN B2B MARKETING  |  MONDAY, APRIL 7, 2014
    [Best] Innovation in the Nation
    Innovation in the Nation was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Phil Fernandez This is my favorite week of the year. No, it’s not my birthday and I am not headed out on vacation. Welcome to the 2014 Marketo Marketing Nation Summit. Welcome to Innovation in the Nation. Phil Fernandez.
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 22, 2012
    [Best] 3 Easy Questions To Answer For Your First Blog Post
    It’s not my best writing but you can see my very first blog post “ Why am I in Marketing? Last week I wrote about the biggest reasons people don’t do social media. The majority of respondents to my highly unscientific poll stated lack of time, uncertainty of the value and not being sure what to say. Who are you? How did you get here?
  • HALEY MARKETING  |  THURSDAY, FEBRUARY 25, 2016
    [Best] The Check-in: QC Tips for Staffing Firms (part 2 of 2)
    Compiled from research conducted by our good friends at Inavero, the infographic reveals what the best staffing firms do right when it comes to QC after assignments start. Have you checked out our latest infographic on QC stats for staffing firms ? Establish 3 to 4 check-in points during the placement process. Ask the right QC questions.
  • HUBSPOT  |  FRIDAY, AUGUST 2, 2013
    [Best] How to Create PPC Ads People Will Actually Click
    Do your best to resolve this conflict by giving searchers more value than they think will be possible elsewhere. Below are a few examples which utilize these best practices. So make a few different ads that incorporate different elements, and test them against each other to see what works best. So what’s the catch? Any awards?
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  FRIDAY, FEBRUARY 24, 2012
    [Best] Never Fall In Love with Your Own Product/Service
    He shares how he learned firsthand what happens when you're so excited about what you're selling and totally believe it's the best choice for your prospects. Today's never-ever sales post is from Anthony Iannarino , writer of the popular TheSalesBlog.com & CEO of Solution Staffing. My sales manager joined me on a sales call. Your Turn?
  • SAZBEAN  |  TUESDAY, JUNE 14, 2011
    [Best] Providing Content Your Customers Want
    One of the best ways to interest customers online is to speak to what they’re passionate about (hint: it’s probably not your products). No one likes that pushy salesperson that keeps giving you more and more reasons why you should buy their product. What if, instead, you provided content your customers actually want?
  • SAZBEAN  |  THURSDAY, APRIL 21, 2011
    [Best] Who Are You?
    One of the best ways to continue building relationships with people you’ve met online is to meet them in person. Without knowing what you look like, people have to reach out specifically to set up a time and place to meet (which can be hard for people who are a little shy). How do you make yourself more approachable online?
  • MI6 MARKETING AGENCY  |  WEDNESDAY, FEBRUARY 16, 2011
    [Best] Mi6 Quick Tip #2
    At Mi6 we share best practices and what we are learning (good and bad experiences). Using Linkedin To Generate Web Traffic. Looking for a simple way to generate more traffic to your website starting tomorrow? Need ways to promote new content posted on your website? Maybe promote new offers? Real World Example: Thought Leadership Content.
  • B2B MARKETING UNPLUGGED  |  MONDAY, JANUARY 12, 2015
    [Best] Social Media is Not the Telex Machine
    Best steer clear.”. About a thousand years ago, when I took my first job in the corporate world, my boss’s secretary gave me a little tour.  We saw the Corporate Overlord floor , we saw the typing pool (yes, those were real). There was a switchboard with crusty operators, a well-medicated tea lady and Dolores. “What’s a Telex?”
  • CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, SEPTEMBER 27, 2014
    [Best] BlueConic Selects Targeted Messages Using a Cross-Channel Marketing Database
    If a customer is eligible for several dialogues at once, the system currently relies on an optimizer to pick best-responding option and will soon let users create rules to further guide the results. This blog has mentioned BlueConic in passing a couple of times but never quite gotten around to reviewing it in detail. Until now.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 11, 2012
    [Best] Look out. Twitter is way cool again.
    And best of all, grandma — who is all over Facebook — doesn’t know about it. Happy to welcome my daughter Lauren Schaefer back as a guest blogger on {grow} …   . Hello readers! But now I’ve had some time to breathe, so time to write! What’s hot? What’s useful? What do we not give a crap about? FINALLY.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, JUNE 1, 2015
    [Best] Trade Shows Don’t Work
    What are you best tips on working a trade show?  . Trade Shows Don’t Work. have heard that phrase and similar comments from people about why they don’t include trade shows in their marketing programs, when in reality the reason many organizations do not gain a payback from their trade show investment is “they” don’t work the trade show.
  • WRITTENT  |  MONDAY, JULY 28, 2014
    [Best] 17 Must-Know Conversion Copywriting Hacks
    Follow Best Practices. This requires continuing education, but staying informed of industry standards, search engine algorithm changes, and best practices for copywriting will help you be more effective and gain both readership and conversions. Image source. Growing your readership is desirable, but it’s not enough. Make it Rhyme.
  • FEARLESS COMPETITOR  |  SATURDAY, MARCH 17, 2012
    [Best] Happy St. Patrick’s Day 2012 from Find New Customers
    Find New Customers helps business develop and implement programs to improve the way they find and acquire new customers using best practices in lead generation. Jeff Ogden is President of Find New Customers “ Lead Generation Made Simple ”  He’s also the host of Mad Marketing TV. And on St. ” Self Education
  • MARKETING ACTION  |  THURSDAY, JUNE 12, 2014
    [Best] 7 Tips for Creating a Better Call to Action
    Keep it straightforward:  The best, most powerful calls to action are often simplest. The best way to find out for sure is to test it. It’s the best way to make sure your call-to-action drives the response you want – and the results your business needs. Know Your Customer – and Precisely What You Want Them To Do. Obvious. Clear.
  • THE ROI GUY  |  FRIDAY, SEPTEMBER 6, 2013
    [Best] Increasing Sales Tool Adoption – A Proven Customer Perspective
    The TCO tool that is the subject of this best practices guide quantified the competitive advantage and business benefits of Unified Communications solutions, and the best practices expert is Mark Arman former Vice President, International Sales and Worldwide Distribution for ShoreTel and now Executive in Residence with L.E.K.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, OCTOBER 13, 2013
    [Best] What An Advocate-Centric Marketing Organization Looks Like
    For example, customer success can help by introducing new customers to your advocate program during the onboarding program; sales and product teams can provide activities that advocates can participate in, such as reference calls, product reviews and test groups; and business development may have insight as to how to best motivate partner advocates.
  • CRIMSON MARKETING  |  THURSDAY, JULY 31, 2014
    [Best] The Buyer’s Journey Is Going Digital
    But marketing tools and best practices change faster than most of you know and are able to react. The buyer experience is changing. Big Data, interactive web design, and the Internet of Things are causing a major transformation to the buyer’s journey. ” . ” Design. Deliver. Image: Courtesy of Jola Interactive .
  • HALEY MARKETING  |  TUESDAY, NOVEMBER 17, 2015
    [Best] Why Should You Verify Your Facebook Page?
    When inviting a new candidate into your office for an interview it is assumed that you would put your best foot forward, making sure the office is clean and that their first impression is positive one. When a candidate first comes across your Facebook page you want to ensure that you are putting your best foot forward. We can help.
  • SYNECORE  |  THURSDAY, MAY 9, 2013
    [Best] How Mobile Wallets Can Change the Way We Buy
    Her mission is to help consumers stay financially savvy, and save some money with the best CD rate. The following is a guest blog written by Angie Picardo, a staff writer for Nerd Wallet. In recent years mobile wallets have grown into a more common sight when checking out at your local retail stores. What’s Out There? Follow @SyneCoreTech
  • HUBSPOT  |  TUESDAY, FEBRUARY 3, 2015
    [Best] How to Create an Ebook From Start to Finish [+ 18 Free Ebook Templates]
    Best Practices for [Insert Industry/Topic]. Learn From The Best: X [Insert Industry/Topic] Experts Share Insights. The best way to outline your ebook is by thinking of it as a crash course on the sales-relevant topic you selected. At age 11, I dreamed of being an editor at a major magazine. my dad. Well, sort of. Fret not.
  • WRITTENT  |  MONDAY, JULY 29, 2013
    [Best] 25 Secrets of Great Copywriting from Classic Literary Masters
    In fact, some of the best-known marketing is incredibly basic; like Nike’s “Just Do It,” or IBM’s “We Make It Happen.” Perhaps one of the best-known quotes on writing, Nin identifies the root of truly great copywriting: empathy. Between the hashtag and text speak, the English language as we previously knew it is gone forever. Grand.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, AUGUST 7, 2013
    [Best] @SocialEmployee Featured in New eBook: Future of Marketing @BrennerMichael
    And sometimes the best way to keep up is to set the pace. Michael Brenner’s eBook – Future of Marketing -  Brings Tomorrow a Little Closer to Today. What is the future of marketing? Today, Brenner’s Future of Marketing collection is available as a free ebook. Watch our new “The Social Employee” Book Trailer.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 26, 2015
    [Best] MarTech Momentum Continues into 2015
    MarTech Momentum Continues into 2015 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Lou Pelosi A number of my colleagues have recently asked whether the pace of innovation driving the marketing technology boom is subsiding or showing signs of fatigue. Lifecycle Marketing/Customer Success.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MARCH 13, 2013
    [Best] 3 Reasons Online Customers Never Return
    Landing page optimization is a go-to tactic for many marketers looking for a quick fix, but even the best landing pages can’t sustain customer loyalty on their own. Posted in Personalization. But when it comes to a decline in return customers, blaming a lack of customer loyalty on the competition is the easy way out. And vice versa.
  • HUBSPOT  |  MONDAY, OCTOBER 14, 2013
    [Best] 6 Stupid Content Promotion Mistakes No Marketer Should Make
    How often is the easy and quick way the best way? Make sure you''re posting often and testing when the best times are to post for your audience. Are you using social media in the best ways possible? and then nothing happens. It sucks. You might even start questioning your awesome content-creating skills -- not cool! not so much.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, MARCH 27, 2014
    [Best] Tetris for Small Business: Stopping the Slow-Death Cycle
    If not, what’s the best coverage strategy for your business? The ‘Too-Many-Hats’ Problem. At launch, sustaining an influx of leads is is a B2B small business owner’s top priority — and by extension, engaging with current customers is priority 1.5. After all, we know customer advocates pay the bills. Neither pattern is sustainable.
  • BIZNOLOGY  |  THURSDAY, MARCH 15, 2012
    [Best] Use Lifetime Customer Value to Measure Social Media
    For example, let’s say the lifetime value of your best customers is $20,000 over a three-year period. As a result, two things can happen: Your best customers will stay with you longer, increasing their CLV. Image via Wikipedia. But, social media marketing is all about relationships. But how do we calculate that return?
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 19, 2012
    [Best] Social software adoption: Riding the hype curve
    Sometimes your best course of action to handle skeptical users IS to do nothing now, as long as they part of your long term strategy. Photo credit: the_exploratorium. Understanding how this process works at different levels and aligning your decisions to that can be instrumental in having a successful roll-out at your organization. Michael E.
  • HUBSPOT  |  THURSDAY, MAY 23, 2013
    [Best] What a Real Relationship in Social Media Should Look Like [INFOGRAPHIC]
    Although it happened a few years ago, it''s one of the best examples of going the extra mile to delvelop real relationships with customers through Twitter. The promise of social media was once "one-to-one engagement" and "relationship building". How the heck did this happen? In the "offline" world, the "spray and pray" approach never works.
  • CONTENTLY  |  MONDAY, MAY 2, 2016
    [Best] How Content is Transforming the Enterprise
    In this new paradigm, companies have to be authentic, and they have to be helpful—and increasingly, marketing departments are finding that creating great content is the best way to accomplish both. In case you haven’t noticed, the Internet has fundamentally changed the way companies communicate with their customers. ”).
  • SALES LEAD INSIGHTS  |  MONDAY, OCTOBER 24, 2011
    [Best] How to Improve Your Marketing Automation ROI
    Improved focus on the best targets raises the response rate to roughly four percent. Effective B2B marketing processes plus automation yield outsized returns. The magic lies in realizing higher conversion rates throughout the Sales cycle. It’s not about generating more leads; it’s about identifying the right leads. No MAP / No Processes.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 22, 2015
    [Best] How Branded Should Your Content Hub Actually Be?
    While creating a central hub is a universal best practice, the amount of branding that a hub should have is a different story. Every brand doing content marketing should create a space or central hub for the content to live. This is a challenge many marketers face and is one they all have approached very differently. Branded. Unbranded.
  • SYNECORE  |  MONDAY, MARCH 24, 2014
    [Best] Defining Your MQL: A Guide To Lead Conversion!
    You shouldn’t want as many leads as you can get, but the best leads you can get, the ones that you are most likely to convert into sales. Many companies rely on their marketing departments to generate as many leads as they possibly can, and while that isn’t a bad strategy, it also isn’t the best one. Wrong. How Do You Define Your MQL?
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 21, 2015
    [Best] How To Make Your Marketing Meme-tastic!
    Bold, white text at the top and bottom of the image states, “Some things are best kept inside” The meme response was posted roughly 15 hours after the question was asked. was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How To Make Your Marketing Meme-tastic! and Left Shark.
  • HUBSPOT  |  MONDAY, JULY 6, 2015
    [Best] 7 Reasons Why Your Website Isn’t Performing
    Everyone knows the general best practices regarding landing page design. Even with a landing page optimized to best practices, conversions aren’t always guaranteed and minor tweaks can bring on major results. This article is for the latter. SEO Reasons. 1) Poor Performance Due to Poor Traffic. Maybe you should give it a shot, too.
  • LATTICE  |  THURSDAY, APRIL 7, 2016
    [Best] One Size Does Not Fit All
    Unfortunately, building a single model is not the best way to get started. *Image via CastABiggerNet. Predictive vendors can seduce you with the promise of needing only one model to optimize your demand generation process. What’s not to like? This approach is easy, fast to deploy, and probably cheaper as well. Right? Wrong! Quality matters.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, APRIL 29, 2012
    [Best] Social media success also breeds risk
    Here is the best indicator of success — You know when you go to conferences and see people milling about outside the main room doing emails and phone calls? I’ve occasionally used this blog to document my social media journey and in that spirit it would be impossible not to mention last week’s epic Social Slam event.
  • SYNECORE  |  THURSDAY, DECEMBER 20, 2012
    [Best] Why SEO Has Become TDO (Targeted Discovery Optimization)
    Whether it’s a keyword search for “the capital of Djibouti,” or a voice query for “best brew pub in Minneapolis,” we are not asking Google’s search engine or Apple’s Siri to shoot us an eMail or text with the answer sometime later on- far from it. We do this with search engines, social search queries, social-mobile apps and more.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 18, 2015
    [Best] 7 Tips to Take Students From “Hi” to Apply
    It's now your job to follow-though with those expectations, and one of the best ways to get started is by learning more about the students you are marketing to. Learning the right details about perspective students upfront is your best asset in making communications more personalized down the line. Geographic Location. Graduation Year.
  • SYNECORE  |  WEDNESDAY, APRIL 8, 2015
    [Best] How Content Personalization Fits into Inbound Methodology
    For example, you can A/B test two different versions of the same email to determine which messaging style is getting the best results. Given the rapid evolution of the industry, the definition of inbound marketing seems to be constantly changing. One thing is clear: Inbound works and personalization reinforces it. Identifying Your Audience.
  • HINGE MARKETING  |  TUESDAY, JANUARY 5, 2016
    [Best] The Digital Divide in AEC Lead Generation Strategies
    The AEC industry has a distinct “Digital Divide” where some firms are declining in revenue with decreasing profits, and other companies are commanding top dollar on projects and hiring the best people from their sinking competitors. Your competitors have the same experience, same tools, and the same opportunities as you.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JUNE 27, 2014
    [Best] Fliptop: A Customer Data Platform for Predictive Lead Scoring, Pure and Simple
    typical scheme would create A, B, C, and D lead classes, where A leads are best. It’s been a while since I wrote about Customer Data Platforms , but only because I’ve been distracted by other topics. The CDP industry has been moving along nicely without my attention: new CDPs keep emerging and the existing vendors are growing.
  • HUBSPOT  |  MONDAY, MAY 7, 2012
    [Best] 11 Apps Every Marketer Should Download
    The ability to constantly have a virtual notepad like this is so important for marketers who have to keep up-to-date on the changing landscape of marketing, and best of all, Evernote can be used on any device! Apps are everywhere these days, and not just on your iPhone. Apps are all over Android, mobile devices, desktops. Enter Statigram !
  • MI6 MARKETING AGENCY  |  THURSDAY, FEBRUARY 2, 2012
    [Best] Herding cats: CRM, Social CRM, Data Hygiene & more
    The best way to experience this is to participate live every Thursday from 8 to 9pm Eastern Timezone. A Twitter Q&A with B2B Marketing Professionals. Every Thursday night a bunch of really smart B2B marketers get together on Twitter to listen, learn, engage and chat on a specific topic. Thanks for doing this!
  • SAZBEAN  |  FRIDAY, JUNE 3, 2011
    [Best] Digging in the Cache – Three Wolf Moon
    College Humor probably captures the parodies the best: Would you wear a 3 Wolf Moon tshirt (or admit that you would)? Digging in the Cache is a series where we go back in time to look at fun tidbits of Internet and computer history. Three Wolf Moon is a tshirt (seen at left) produced by a company called The Mountain. News & Notes
  • VIDYARD  |  MONDAY, JANUARY 25, 2016
    [Best] Understanding the 4 Pillars of Content Marketing
    It’s in the B2B marketer’s best interest to create a number of different content formats (blog posts, video, infographics, etc.) so their message can meet their target audience in the most desired format. Let’s take a closer look at what each pillar entails. Creation. Maximizing productivity and creativity is key to any content strategy.
  • ACT-ON  |  TUESDAY, NOVEMBER 3, 2015
    [Best] Five Videos Every Company Needs
    For instance, you can use video to teach your customers how to do new things or how to implement certain best practices. What comes to mind when you think about companies using video? For many people, the Dollar Shave Club video is high on the list. That kind of entertaining content is great, but it’s not the whole picture. Again, great!
  • MARKETING ACTION  |  MONDAY, JUNE 1, 2015
    [Best] SEO for Alternative Content Types, Part 1: Getting Started
    In this five-part blog series, you’ll get expert insights and best practices for developing the right types of content for your brand and making sure they get discovered by your target audiences. Stay tuned for part 2 of this series, where you’ll get best practices for optimizing video for SEO. This is good for marketers.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JULY 8, 2013
    [Best] Event Marketing: How a technology start-up made a trade show splash booth-free
    The best opportunity to kick off that effort was at the NRF Big Show. Tweet Brickstream , a retail technology company, was too late to rent a booth at the year’s most important industry event where it had to have a strong presence. But, the team turned this marketing nightmare into a marketer’s dream come true. Here’s what happened.
  • SYNECORE  |  THURSDAY, APRIL 11, 2013
    [Best] Why Every Business Should Have a Responsive Web Design
    From here, one is left only to decide the best approach to website optimization for mobile. Virtually every day new research comes out underscoring the rapid consumer shift to mobile. The latest data comes from Pew Research , with data showing that 78% of teens own a mobile phone and 47% own a smartphone. THE INTERNET OF THINGS.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 9, 2012
    [Best] What are we going to do with all the social media ads?
    Call tracking enables marketers to identify the social ads and campaigns that are producing the best results for the business, tracking the impact of advertising across multiple channels and delivery platforms. Where will come from? And how are we going to know if it is doing any good? Will it be diluted into oblivion?
  • HUBSPOT  |  THURSDAY, JANUARY 29, 2015
    [Best] 14 PowerPoint Presentation Tips to Make Your PPT Designs More Effective [+Templates]
    One of the best tools is LiveWeb, a third-party software developed independently. It’s best to only insert video or audio files once the presentation and the containing folder have been saved on a portable drive in their permanent folder. Blog Post: 25 of the Best PowerPoint Presentation Examples Every Marketer Should See.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 7, 2015
    [Best] Will Content Finally Become A Marketing Department? (And 16 More 2015 Predictions)
    The best source of content in most companies may be right under your nose: your employees and customers.”. By NewsCred Contributors, Kylie Jane Wakefield and Lauren Mangiaforte. There were a lot of digital marketing changes in 2014. So what will content look and act like in the near future? Funny will win the day. Brenner’s advice?
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, OCTOBER 14, 2013
    [Best] Slow and Steady Makes for a Successful Teleprospecting Pipeline
    Sure, pounding the phones is going to help with conversations and leads, but having a plan to increase your pipeline will work best in the long run of your client’s contract Now I can add teleprospecting to the list of things this saying has shown me to be true.
  • TONY ZAMBITO  |  SUNDAY, MARCH 18, 2012
    [Best] Your Top Priority Is Growing The SMB Revenue Base – Now What?
    but…over the last three years we’ve faced stiffer competition that has driven our pricing down.  So the net-net has been that we are just holding on as best we can to these larger accounts.  Do Your Research Before You Pick Up The Phone © All Rights Reserved Kenny Madden. 500 listed companies across the globe.  Follow @tonyzambito.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 2, 2012
    [Best] Your keywords suck and are outdated
    The Best Strategies for Optimizing your Content (bloggingtips.com). You probably built your website years ago by now. You’ve probably never updated your CV, just added your latest jobs and clients to the top. Like I said, probably years ago. Admit it. Why does this matter? Why, you may ask, does it play dumb? Related articles.
  • MARKETING ACTION  |  MONDAY, MARCH 10, 2014
    [Best] 5 Reasons Why Email List Hygiene Is a Serious Marketing Priority
    It is a best practice to monitor accounts for people who do this. Then, make sure the lead is added to the correct list and entered correctly for best results.  The email ecosystem is constantly updating, changing the way we strategize email marketing initiatives. Reasons Why Email List Hygiene Is a Serious Marketing Priority.
  • SYNECORE  |  THURSDAY, JANUARY 30, 2014
    [Best] The Inbound Marketing Circus: Delight and Astound Your Leads!
    Having a blog is the best way to bring to customers to your website and the best way for them to get to know you. So you’ve brought potential customers to your website.now what? It’s time to turn those leads into customers by astounding and dazzling them with your company''s inbound marketing prouesse! Calls to Action. Social Media.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 23, 2015
    [Best] Three YouTube stars share their intimate personal branding lessons
    ” Russett: “Taylor Swift is the best at this. Russett: “Taylor Swift is the best at this. I recently had the opportunity to meet three of YouTube’s biggest stars — Tyler Oakley , Bethany Mota , and Andrea Russett. Here are five lessons from some of the biggest online influencers on the planet: 1. Be human.
  • VISUALLY  |  TUESDAY, MARCH 15, 2016
    [Best] How Failing Fast is the Way to an Effective Social Media Strategy
    The best way to pin down your content marketing goals on social is to be flexible. ” In this post, we’ll explore fail fast best practices, including a look at services such as Persado and Unbounce that can help you expedite the process of trial and error. And again. And again. It’s time to get our ducks in a row. Keep on failing.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 21, 2012
    [Best] 4 Lead Nurturing Campaigns to Run After the Sales Cycle
    When you are dealing with someone who is fighting a fire, now may not be the best time for her.  I’m a classic example: 3 months ago I had a baby and wasn’t able to do much of anything else besides work and change diapers for 2 months!  Be understanding – we’ve all been there. Some you might not have occurred to you.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 9, 2016
    [Best] 4 Elements that drive B2B direct marketing results
    Therefore, why not offer a soft, nurturing, and hard offer in the initial communication and allow the suspect to select the one that best matches their buying stage. The best B2B copywriter I know is Bob Bly ( rwbly@bly.com ). Do You Know the Basics? So with that in mind, this blog is focused on the basics. If 1-10, 11-25, etc.)
  • BLUE FOCUS MARKETING  |  WEDNESDAY, OCTOBER 3, 2012
    [Best] Brand Storytelling: Why Your Employees Should Tell Your Story
    Of course, the best journeys don’t simply stop at a single destination. Responsibility for a brand goes beyond the marketing department—it’s everyone’s job. You cannot stifle branding by slotting it into the same outdated organizational paradigms. Employees are a channel to your story. Share your experiences in comments.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 19, 2014
    [Best] Last Minute Lifts – How to Increase Traffic on Black Friday
    Last Minute Lifts – How to Increase Traffic on Black Friday was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Phillip Chen You’ve most likely been working all year to prepare for Black Friday, with fingers crossed that it will all pay off. Be Socially Prepared. Set Up Triggered Campaigns.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, OCTOBER 18, 2012
    [Best] Infor Epiphany Marketing and Interaction Advisor: Good Examples of B2C Marketing Automation
    It’s neither the best nor the worst B2C marketing system. With nearly 200 installations, it may well have more clients than any competitor – systems including Oracle Real Time Decisions , IBM Unica Interact , Pega Next-Best-Action Marketing , SAP Real-Time Offer Management , and a host of others. has not bought a specific product).
  • CEROS  |  TUESDAY, APRIL 12, 2016
    [Best] Cinemagraph Inspiration: 10 Whimsical Examples
    But some of the best cinemagraphs were created by independent artists with mad Photoshop and photography skills. This post, Cinemagraph Inspiration: 10 Whimsical Examples , written by Ashley Taylor Anderson , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. Happy reading! Reflection in Shades. Rey on Takodana.
  • FATHOM  |  THURSDAY, OCTOBER 8, 2015
    [Best] Fathom SEO Pulse #40: Google Linking to Apps in Mobile SERPS, Upcoming Algorithm Updates & More
    Internal Linking for SEO: Examples and Best Practices”. Make sure you’re utilizing best practices so that search engines and users can easily navigate your site. However, it’s so important to make sure that you follow the best practices in order to ensure that your site makes sense to both users and search engines. link]. link].
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 13, 2014
    [Best] Here’s A Key Mistake That Many Marketing Automation Buyers Make
    Here’s A Key Mistake That Many Marketing Automation Buyers Make was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. For example, for a database of up to 100,000 contacts, most vendors charge somewhere between $2,900 to $3,995 a month. The difference between the lowest and highest-end options is $1,000.
  • 6SENSE  |  TUESDAY, MARCH 1, 2016
    [Best] Will You Be My Customer? Buying Signals in the Era of Predictive Intelligence
    The very best and most accurate predictive intelligence platform connects data from both first- and third-party data sources – both known and unknown – using buying intent and buyer activity data. Once the data is connected at scale, you will not only get the best possible predictions, you’ll also avoid false positives and false negatives.
  • HINGE MARKETING  |  MONDAY, JUNE 15, 2015
    [Best] Visible Expert? Interview With SEO and Content Marketing Wizard Rand Fishkin
    Related Stories AEC Professionals: Collaborate with Your Marketing Teams for Competitive Advantage 10 Best Lead Generation Sources Visible Experts℠ Use to Attract Clients How Does Continuing Education (CE) Help Your Professional Services Firm? Committing to content marketing to build your personal and firm brands. Free Resources.
  • SAVVY B2B MARKETING  |  FRIDAY, JULY 1, 2011
    [Best] Savvy Week in Review: July 1
    This infographic tells you the best times to Tweet and post on Facebook. Short week this week and next week, but there's still some bloggy goodness to be shared. The Savvy Sisters will be taking Monday off to enjoy the U.S. Fourth of July holiday - attending cookouts, watching fireworks, getting sunburned. all the fun stuff.
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, DECEMBER 15, 2010
    [Best] Need to Know Where to Go for Marketing and Sales Insight? Come to The Blog Tree
    At a glance, you can see the scope of the best content in the marketing and sales blogosphere and how it all works together. If you’re a follower of marketing and sales blogs beyond just this one, you’ve probably noticed all kinds of blogs and tweets sprouting up today around The Blog Tree , just released by Eloqua and JESS3.
  • HUBSPOT  |  SATURDAY, FEBRUARY 13, 2016
    [Best] Morning Motivation: 7 Simple Hacks to Kickstart a Productive Day
    Plus, if you eat a lousy meal or no breakfast at all, you’ll be hungry all morning -- and it’s difficult to concentrate when you’re not feeling at your best. My colleague Lindsay Kolowich put together this infographic on the best foods to eat to keep you on your game. This post originally appeared on HubSpot's Sales Blog. We get it.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, APRIL 18, 2013
    [Best] Are Your Prospecting Strategies Standardized?
    Here are some strategies that translate seamlessly from teleprospecting to prospecting for potential prospects at trade shows: Proactive not Reactive - If you talk to any inside sales professional about sitting around and waiting for inbound leads as a best practice, they will laugh. Why would that strategy differ?
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, NOVEMBER 28, 2012
    [Best] Don't Let Email Derail Your Sales Time Management
    To learn relevant best practices of productive sales managers AND to receive a free copy of Audrey’s Productivity Passport visit www.OrganizedAudrey.com.According to Audrey, "Every email is a decision waiting to be made.". Strategies to Get in Control of Your Inbox. The average individual sends/receives 125 emails a day. That's 600+ per week.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 15, 2015
    [Best] How to Crowdsource a Blog Post Using Google Docs [Quick Tip]
    Step 5: Curate the best ideas from the Google Doc. Delete the duplicate ideas, combine ideas that are dancing around the same themes, and come up with a list of the best stuff for your blog post. Some people call that jaywalking. Law enforcement, for instance. call it efficiency. Step 1: Figure out what you want to write about.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 30, 2012
    [Best] A good reputation online is an essential marketing strategy
    Building a strong online reputation defense is the best promotional strategy going. When speaking about what Reputation.com does, people often think of Online Reputation Management (ORM) as a defensive strategy. And for some, it is. However, Google is often the first impression anyone gets when they’re introduced to your brand online.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 11, 2013
    [Best] What is the Difference Between Thought Leadership and Content Marketing?
    was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jon Miller The other day, I asked the following question: How would you define the difference between thought leadership and content marketing? — Jon Miller (@jonmiller) February 7, 2013. AcquireB2B (@AcquireB2B) February 7, 2013. RT @ wittlake @ jonmiller #b2b.
  • VISUALLY  |  TUESDAY, OCTOBER 6, 2015
    [Best] 7 Keys to Giving Effective Feedback to Creatives
    Whether or not it seems that way, everyone’s trying to do their best, and egos can easily get bruised once the feedback starts flowing. Producing great content can take a lot of work from everyone involved. From having the right talent on hand to communicating well throughout the process, there are a lot of things to get right. Design
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 9, 2012
    [Best] 22 Tweetable Moments and 23 Slides From MarketingProfs B2B Summit #MPB2B
    You can also register for a streamlined virtual “Best of” version of the MarketingProfs B2B Marketing event including my presentation. Info-doodle of my presentation by Veronica Maria Jarksi ( click here to enlarge.). Last week, I attended MarketingProfs B2B Marketing Summit. It was my 3rd conference in 5 weeks. toprank. So cool.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 4, 2015
    [Best] 3 Tips to Promote Your Giving Tuesday Campaign
    How you can you excel in all three of these and have your best Giving Tuesday ever. Best of all, Rhett has potentially turned on a whole new group of supporters to the work of ARC. Charles Best, founder of Donorschoose.org, has said: “The key to cause marketing [i.e. Last year, Giving Tuesday raised a whopping $47.5 million.
  • MARKETING ACTION  |  MONDAY, NOVEMBER 17, 2014
    [Best] 26 Ways to Promote Your Blog Post
    With a little experimentation and some Google analytics tracking, you can figure out what works best for your audience, and then pare down your promotion tactics to only the most super-effective. Collections work best when you include a few posts from other blogs, too. Congratulations! You’ve just published a new blog post. Fantastic.
  • HOOTSUITE  |  MONDAY, NOVEMBER 9, 2015
    [Best] 15 Must-Follow Social Media Experts on Twitter
    Baer is a “New York Times best-selling author, keynote speaker, digital media entrepreneur, and the president of social media marketing firm Convince,” and his feed consists of genuinely helpful articles and resources related to social media and marketing. Darren Rowse. obE8oTe0xY. — Darren Rowse (@problogger) November 4, 2015.
  • HUBSPOT  |  FRIDAY, APRIL 11, 2014
    [Best] From Direct Mail to Digital: How Your School Can Avoid the Dreaded #CollegeMail
    You want to send right information to the best potential applicants at the right time to get the best return on your marketing investment. That''s the best way to inform your applicants while giving you the opportunity to keep the conversation going. Offer information online that you would usually print.
  • 3D2B  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Best] 3D2B – 6 Quick and Easy B2B Cold Call Techniques
    To solve a problem, you have to ask questions that enable you to define the issue and determine the best approach. Once he understands that you’re helping to make him and his business more successful, ask which day and time are best for your next teleconference or for a salesperson to meet with him. Prepare Obsessively. Confucius.
  • HUBSPOT  |  FRIDAY, APRIL 1, 2016
    [Best] Why So Many Brick-And-Mortar Stores Are Turning to Click-and-Collect Models
    Macy’s, Best Buy, Target, and even Kroger now make it possible for customers to make purchases on an ecommerce site, complete the payment process, and then pick up the products in person at their nearest physical location. With ecommerce taking over the retail world, why would any company want to mix brick-and-mortar back in? Quick Fix.
  • THE ROI GUY  |  TUESDAY, NOVEMBER 18, 2014
    [Best] The Modern Day Social Seller: Buyers are More Empowered, But So Are You!
    Your messaging and tools can initially be populated with public information and commercial insights, but are best when advanced to include proprietary insights and experiences. Today, the successful sales rep needs to find new ways to provocatively engage earlier, and if engaging later, frame the decisions to go their way.
  • HUBSPOT  |  TUESDAY, AUGUST 12, 2014
    [Best] 7 Creative Ads Even Inbound Marketers Can Love
    And the best way to figure out how to do that is to see examples of brands who''ve done it before. Which of these ads did you like the best? When ads are bad, they''re annoying to watch. You find yourself trying to find an escape route by clicking out of your browser, picking up your phone, or changing channels. The catch? Advertisin
  • HUBSPOT  |  TUESDAY, SEPTEMBER 4, 2012
    [Best] 18 Ways to Guarantee Nobody Misses Your Next Webinar
    But did you also know that it's best to host your webinars on Tuesday, Wednesday or Thursday? If you have no clue what time would work best for your audience, you can always ask. Here at HubSpot, we know a thing or two about webinars. So what do you do to ensure people actually show up? that occurs during their workday, no less. Right?
  • WEBBIQUITY  |  TUESDAY, MAY 14, 2013
    [Best] 30 Awesome Blogging Guides, Tips and Resources
    more here in 30 of the best business blogging guides and resources of the past year. Despite the occasional “death of blogging” pronouncements (often made, ironically, in blog posts), blogs remain the core of a robust social media strategy. Why Blog. Why You Want To Be the Last Blog Standing by Outspoken Media. Did you hear that?
  • HUBSPOT  |  WEDNESDAY, AUGUST 14, 2013
    [Best] How to Nail Down the Perfect Website Navigation
    Stakeholders from throughout your company may have varying opinions about what is nav-worthy and what is not , but ultimately you should look to your website visitors to help you determine the best direction. This type of organization treats the navigation as a table of contents and groups pages into the topics or categories that best fit.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, DECEMBER 13, 2011
    [Best] Marketing Automation Skills are Scarce: Strategies to Close the Gap
    It's also a partial solution at best, since no one thinks marketing can be fully automated. The marketing automation industry continues to grow quickly, with many vendors announcing their client bases have more than doubled in 2011. For example, LoopFuse found that nearly twice as many used email and web landing pages as lead scoring.
  • BIZIBLE  |  TUESDAY, OCTOBER 20, 2015
    [Best] 5 Lies You've Been Told About B2B Marketing Attribution
    Attribution allows marketers to see the channels that provide the most value, which in turn means those channels can be optimized to provide the best experience for your customers. Usually at company-wide meetings each team will discuss its accomplishments, tying them back to profit for the business. But it doesn’t have to be that way.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 31, 2012
    [Best] Why B2B Marketers Might Want to Cozy Up to LinkedIn Ads
    Regardless of which type of PPC ads you place on LinkedIn, remember that all these usual best practices still apply: Target the Right Audience. After all, if LinkedIn is working well for you, you'll want to know that, report on it, and then scale to the best of your ability. Maybe more. Still, all eyes are on the web. since 2002.
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 9, 2014
    [Best] Is Context The Future Of Customer Experience?
    The proof will be in the pudding on this, as the ones who do this best will see the strongest growth. We recently launched an e-book on slideshare covering  The Future of Customer Experience. The e-book is a compilation of interviews we conducted with 19 experts on #custexp. The e-book summarizes these answers. The two go hand in hand.
  • SOCIAL MEDIA B2B  |  MONDAY, JUNE 3, 2013
    [Best] Create an Unfair Advantage in B2B Social Media with Competitive Intelligence
    By comparing what they are doing to best practices (and to what you are doing), you can create an unfair advantage. You just do what works best. Learn from What’s Working. That way, you can capitalize not only on what’s working for you, but also on what’s working for them. In other words, you leverage your competitors’ efforts.
  • EARNEST ABOUT B2B  |  FRIDAY, OCTOBER 11, 2013
    [Best] Welcome to the Alt.Dictionary for Business – it all starts here
    We may even liberate a few ‘Vital Statistics for B2B Marketers’ limited edition infographic tea-towels (only one shed’s worth left) and send them to the best contributors. Best Practice – Room for improvement (tweet this). Business jargon – we’re sick to the back teeth of it. The Alt.Dictionary.
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