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  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 6, 2013
    [Best] New Logos Don’t Fix Marketing Problems
    New Logos Don’t Fix Marketing Problems was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Glen Lipka Recently, Yahoo! showed 30 new logos in 30 days and finally chose their new mark. The whole exercise seemed mis-prioritized to me, and here is why. Website Bounce Rate ( more info ). Yahoo!: Yahoo!
  • JUNTA 42  |  SATURDAY, DECEMBER 26, 2015
    [Best] This Week in Content Marketing: Sure, Social Media Platforms Will Never Change
    It contains insights from the best and brightest in the world of content marketing. Soon after, he was able to parlay this gift into a best-selling song performed by Gene Autry, two stop-motion television animation shows, games, toys, clothing, and much more. Finally, we question the wisdom of Basecamp moving its blog to Medium.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 27, 2016
    [Best] SEO for B2B: 3 Reasons Why You Can’t Avoid It Anymore
    SEO for B2B: 3 Reasons Why You Can’t Avoid It Anymore was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post SEO for B2B: 3 Reasons Why You Can’t Avoid It Anymore appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. But can you afford to skip SEO?
  • DIGITAL B2B MARKETING  |  TUESDAY, JANUARY 22, 2013
    [Best] 3 Steps to Using Data in an Imperfect Data World
    Collected from registration forms, browsing behavior or appended offline data sources, collecting online data is an imperfect process at best. Data is reinventing the online advertising market. Today, algorithmic media buying is one of the fastest growing areas in online advertising and without data, it wouldn’t even exist.
  • WEBBIQUITY  |  TUESDAY, JUNE 18, 2013
    [Best] Amazon Shuts Down Minnesota Affiliates
    So far, the closings don’t seem to have harmed Amazon much nor helped the brick-and-mortar retailers clamoring for online sales taxes (Target and Best Buy were big supporters of the Minnesota law ). Based on your account closure date of June 30, 2013, any final payments will be paid by August 30, 2013. Isn’t that just great.
  • ACT-ON  |  TUESDAY, MAY 17, 2016
    [Best] 5 Tips to Get Your Content Shared More Often
    And are there any best practices or tips to get your content shared? Since users are 181 percent more likely to use Twitter during their commute, the best time to capture retweets is 5 p.m. Albert Einstein famously said, “Information is not knowledge.”. Sharing … It’s a Science. Two marketers spend hours working on new blog posts.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 29, 2015
    [Best] 5 Signs You Don’t Know Your B2B Customer
    As you narrowed down your choices by asking characteristic questions, the winner made the best guess, first. Do you remember the board game Guess Who? You and your opponent would try to guess which character each other selected by confirming various features such as eye color, hair, hats, glasses, and more. But take a close look. This month?
  • WRITING ON THE WEB  |  WEDNESDAY, JULY 16, 2014
    [Best] E-Newsletters: What’s the Ideal Format?
    Newsletters: What’s the best format to send yours so it gets delivered, opened, and read? . There is a definite divergence of opinions, but according to my readers, the preferred formatting and distribution method for e-Newsletters is HTML. Half What about PDF files? Either sent as an attachment, or viewed as a page on their websites.).
  • WRITING ON THE WEB  |  WEDNESDAY, MARCH 14, 2012
    [Best] Business Blogs and the Parisbas Tennis Open
    This week I’m watching the world’s best players battle it out on the courts at the Parisbas Tennis Open in Indian Wells, California. I’ve noticed a few things that applies to content marketing. Is your blog like my tennis, a hit or a miss? Are you writing posts that are clear winners for your readers? Persistence pays.
  • B2B MARKETING TRACTION  |  THURSDAY, JANUARY 5, 2012
    [Best] B2B CMOs – Get Out of Your Silo and Lead
    Twitter, Hootsuite, Adobe AIR, Radian6, mobile and more – CMO’s have to be on top of the best opportunities to promote and monitor  their company and products or services online. B2B CMOs must break out of the marketing silo (ivory tower?) and lead , among other things. The way people buy has changed forever.
  • STORIES THAT SELL  |  WEDNESDAY, DECEMBER 7, 2011
    [Best] Can You Doctor Customers’ Quotes?
    They are pleased to indicate that the featured solution works well for them, and they're happy, but don't change their words to make it sound like it's the best thing that ever happened to them. In journalism, a person's direct quote is sacred. What's said is said, and any journalist with integrity doesn't change a word. It's marketing.
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 27, 2014
    [Best] The Importance of a Good Leadership page – Rob and Deploy Ideas
    “R&D – Rob and Deploy – the best marketing ideas from others” by Henry Devries. One of the best ways to promote your LinkedIn profile is to add a View my LinkedIn Profile button to the top of your blog, which we did.  It’s at the top of this blog now. And does John Giuliani look happy? No he does not.
  • HUBSPOT  |  FRIDAY, AUGUST 26, 2016
    [Best] How to Improve SEO Using Educational Resources: One Company's Step-by-Step Framework
    Because of this, we moved into the top 10 results for the search terms “job boards," “top job boards,” and “best job boards.". Best of all, the domain has a domain authority (DA) of 59. Name - The name of the best contact. All the best, YOUR NAME. That said, SEO is very much a rich get richer game. edu) resources. site:*.edu
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MAY 14, 2014
    [Best] What Makes a Good Marketing Platform? Rules for Platformality
    still think that’s the best approach although the details of how to make it happen are far from clear. That Scott Brinker is such a devil. Last month he goaded me into coming up with a framework for relating marketing technology to business strategy , which I''ll present at the MarTech conference in August. This means something specific.
  • CRIMSON MARKETING  |  MONDAY, DECEMBER 16, 2013
    [Best] 3 Ways B2B Buying is Changing In 2014
    Buyers are also starting to collaborate and exchange information to find the best solutions for their businesses. Reviews will be used to help identify the best vendors. New channels and technology are changing the way B2B buyers behave. Whether it is how, when or where they buy. Buyers Will Expect More. Corporate Marketing
  • B2B LEAD GENERATION BLOG  |  MONDAY, JULY 1, 2013
    [Best] Lead Generation: How Lithium Technologies uses webinars to grow its customer database
    Thomas’ webcasts are more awareness focused, delivering new thought leadership or best practices, and are strong demand generators. They like to get their information from a personality that inspires.”. But, regardless of that anxiety and effort, every webcast attracted more attendees than the one prior. So, she gradually increased frequency.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 9, 2014
    [Best] How to Use Reddit to Boost Your Marketing through the Roof
    However, when used correctly and with the interests of the Reddit community in mind, it can be used to drive highly specific traffic to your website, build a fan base around your brand, and reach internet “influencers” who can help spread and promote your best content. Guest post by Scott Masson. What is Reddit and How Does it Work?
  • KOMARKETING ASSOCIATES  |  MONDAY, JULY 7, 2014
    [Best] 6 Ways to Optimize Video Content like a B2B SEO Pro
    Truthfully, I almost always optimize content according to Google best practices , however it’s important to realize that YouTube is actually the world’s second most popular search engine. When thinking about the term “SEO,” the big 3 search engines (Google, Yahoo, Bing) immediately come to mind. Nobody wants sit through a long video.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JUNE 30, 2016
    [Best] The Undeniable Mobile Effect On Holiday Shoppers
    We learned a great many things about consumers— particularly that their best-laid plans often go awry. Today is June 30. Summer only officially launched 8 days ago yet here I am talking about holiday shoppers. No, I am not crazy from the heat. little backstory to the research before we get mobile. The world is mobile. Period.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 31, 2012
    [Best] Do Email Benchmarks Vary By Region? [CHART]
    In past Charts of the Week, we have seen that Europe and Asia have seen growth in both  adoption of marketing automation  and  total marketing reach. Do Email Benchmarks Vary By Region? CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 2, 2015
    [Best] The simplest way to improve your website search
    Nearly every search engine–likely including the one that you use–has a concept of “Suggested Matches,” “Best Bets,” “Curated Results,” or some other name that basically means that you can tell it exactly what page you want at the top of the list. You don’t need to be technical.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 26, 2013
    [Best] Online community management is surrogacy
    Honestly, all of the best community managers love what they do. Is there a way you can best work the online and offline engagement dynamically back and forth? Hiring someone to both speak and respond as you on social media is not cheating. Think of it as delegation: you can’t be everywhere, all the time. Sort of like cheating.
  • DIGITAL B2B MARKETING  |  THURSDAY, APRIL 5, 2012
    [Best] 3 Ways to Fuel Your Marketing Automation Cycle with Data
    When judged against your competitors, continuing to deliver content at the best time requires continuing to push the boundaries in the data you collect and how you use that data. Marketing automation is built on the premise of delivering the right communication to the right person at the right time. Here are three things you can add today. 1.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 16, 2015
    [Best] SXSW Preview: Mind the Modern Marketing Vision Gap
    On one side, smaller and more agile firms pitch their self-proclaimed "best-in-class" marketing tools. In short, a race to the middle—that desirable intersection of best-in-class and most complete —is now fully underway. In Austin? Click here to RSVP for this 3/17, 3:30pm CDT session.
  • LEADERSHIP  |  FRIDAY, OCTOBER 9, 2015
    [Best] Predictive Analytics Takes CMOs From Survive to Thrive
    97% said that it helped them see how and why their best customers buy, 89% said it helped them identify new leads, and 92% said it helped them adjust their marketing mix to best reach new buyers. As the cold weather starts to roll in for many of us, it’s easy to get curious about what the near future has in store, temperature-wise.
  • HUBSPOT  |  TUESDAY, AUGUST 19, 2014
    [Best] How and When to Use the 9 Most Common Types of Image Files
    Best practices for printing an image will require it to be no less than 300 dpi. This is by far the best universal tool for sharing graphics. It is by far one of the best tools in any designer’s arsenal. This post originally appeared on the Insiders section of Inbound Hub. File Type Terms to Know. Vector vs. Raster.
  • MARKETRI  |  THURSDAY, MAY 2, 2013
    [Best] The Elevator Pitch: How to Craft an Effective "30 Second Commercial"
    As marketers for the professional services industry, we’ve found that the best way to avoid such pitfalls is by creating a “30 second commercial” (aka “elevator pitch”) for your firm and training employees to use it in their face-to-face interactions with clients and prospects. Part 1: The Introduction.
  • ACT-ON  |  FRIDAY, OCTOBER 21, 2016
    [Best] An SEO’s Guide to Bottom-of-Funnel Keywords
    It’s a common myth that the most searched terms, those with the largest volume, are the best ones to rank for. No one would complain about being #1 for a term like “best company,” but will it help you sell specific products or services? Find best resumes services. Marketing Funnels and Keyword Research. Top of Funnel: Awareness.
  • CRIMSON MARKETING  |  TUESDAY, SEPTEMBER 16, 2014
    [Best] How CMOs Can Make Big Data Relevant to the Sales Team
    Let’s say you are monitoring your buyer’s Twitter feed and have a best practice in place to share tweets with your sales reps. Author and Futurist John Naisbitt famously wrote, “We are drowning in information but starved for knowledge.” Fast forward to the present. the equivalent of 520 million books.”. Buyers Don’t Need You Anymore.
  • HUBSPOT  |  FRIDAY, JANUARY 3, 2014
    [Best] Should You Delete That? A Guide to Moderating Blog Comments
    The best practice for dealing with trolls comes down to one easy-to-remember phrase: Don''t feed the trolls. As such, the best thing you can do with trolls is to just ignore their comments, unless it ventures into the rude, crude, or offensive bucket we discussed earlier. 5) Another Language. Me too. Well, as ready as one can ever be.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 7, 2014
    [Best] 3 Top Social Automation Tools
    ManageFlitter is my new best friend, especially since it’s the only Twitter automation tool that’s still automated. Last week I wrote  5 compelling social apps , an article that apparently hit a nerve. It might even be one of my most successful posts. This week, I’m adding the rest of the apps that I use on a daily basis.
  • THE B2B RESEARCH BLOG  |  TUESDAY, APRIL 15, 2014
    [Best] B2B social media – a two horse race?
    And if you believe in the wisdom of crowds (or self-fulfilling prophecies) then the latest B2B Social Media Benchmark report reveals where you’re likely to get the best return on this effort. Social media is time consuming.  The average B2B marketing department spends 17% of their time on it. In 2013 Twitter had the lead by a nose. 
  • FEARLESS COMPETITOR  |  FRIDAY, SEPTEMBER 27, 2013
    [Best] How do you choose the right WordPress hosting solution for your websites?
    Here’s the bottom line: If your WordPress blog is really important and you can’t afford to alienate your customers or be down for long periods – then you need WPEngine.  It is the best, plain and simple. Fearless Competitor is proud to recommend WP Engine. Check out the offer to get 2 months free below. Dedicated Hosting.
  • HUBSPOT  |  WEDNESDAY, JULY 22, 2015
    [Best] Quality vs. Quantity: A 6-Month Analysis of the Age-Old Blogging Debate
    It got me thinking: With all these new tools and resources at our disposal, was the Marketing blog's current high volume strategy still best for our readers, thus best for us? As a B2B business, our traffic is most consistent during the week, so it’s the best sample to use for this experiment. Our Metrics. FAQs] ). Methodology.
  • WINDMILL NETWORKING  |  FRIDAY, JANUARY 13, 2012
    [Best] Google+: The Time is Now for Your Business
    Without a doubt it is the best social platform to launch in 2011, and it could just be what your business needs in 2012. Since it seems to take the best of Facebook, Twitter, and Tumblr, and mixes them into a competitive and user-friendly interface, G+ definitely spells online fun on a personal level. The time is now for Google+.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, DECEMBER 4, 2012
    [Best] What’s On Your Sales And Marketing Program Wish List For 2013?
    It’s crucial to have the proper amount of resources allocated to each outside sales rep to fill pipeline – the best way to do that is to reevaluate how many outside reps each inside rep is dedicated to. It’s December 3 rd and the most wonderful time of year has begun. The malls are packed, the trees are lit and holiday music is being played.
  • CLIENT BRIDGE  |  THURSDAY, JUNE 28, 2012
    [Best] Content Marketing Checklist
    Build an Email List Sooner Rather than Later" Email is that best way to deepen the relationship created with your content. But defining content marketing is easier than executing a content marketing campaign. CopyBlogger has a 10-step checklist for a successful content marketing program. Don't build your business there. View Original Articl
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 2, 2016
    [Best] What B2B Marketers Need To Know About Video
    For marketers, it’s the best way to connect with audiences in a personal and emotional way. In case you hadn’t noticed, video has quickly taken over the Internet, and with it dramatically changed the behaviors of modern buyers. And this is a great thing for modern marketers. It makes perfect sense: video is a powerful medium.
  • B2B MARKETING TRACTION  |  MONDAY, FEBRUARY 14, 2011
    [Best] Don’t Be a Victim of “Dirty Little Secrets of Search”
    Even if we are experienced, we’d like to believe that when our SEO vendor says they use best practices, they really do. From their Recently Asked Question page titled, “SearchDex Best Practices,” I clicked on a link to read, “SearchDex Response to Google Guidelines.” Tweet. ” How Could They? Germain.
  • WEBBIQUITY  |  TUESDAY, JANUARY 7, 2014
    [Best] Five Expert Guides to SEO Keyword Research
    Find those answers and more here in a handful of the best expert SEO keyword research guides of the past year. But Samantha Winchell here recommends 10 helpful alternative paths to finding the best keyword phrases for optimization, from the keywords associated with your most popular blog posts to online industry forums.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, MARCH 15, 2012
    [Best] It's Sales March Madness: Is Your Inside Sales Team Geared-Up?
    Your best players need assists to win the game. ” I believe the best sales reps should always cold call, but if you are relying solely on your reps that are closing deals to cold call, chances are that job is not getting done as effectively as you may think. It’s March Madness! Are you reaching your ENTIRE universe?
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, MARCH 15, 2012
    [Best] Its Sales March Madness!
    Your best players need assists to win the game. ” I believe the best sales reps should always cold call, but if you are relying solely on your reps that are closing deals to cold call, chances are that job is not getting done as effectively as you may think. It’s March Madness! Are you reaching your ENTIRE universe?
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, DECEMBER 29, 2010
    [Best] Ranking B2B Marketing Automation Vendors: Part 3
    These weights produced a reasonable set of vendor group scores – small vendors scored best for small buyers, mixed and special vendors scored best for mid-size buyers, and big vendors scored best for big buyers. Summary: The first two posts in this series described my scoring for product fit. Well, maybe I peeked a little.)
  • BIZNOLOGY  |  FRIDAY, AUGUST 24, 2012
    [Best] The Thorny Question of Marketing Attribution: Does It Apply to B2B?
    And when we say “buyer,” this means an account, not an individual contact.  We need to track—as best we can through web analytics as well as our CRM systems—the progression made by all parties involved in the purchase process. Photo credit: dolphinsdock. Have you noticed how marketers are focusing on attribution these days?  Modeling.
  • ACT-ON  |  FRIDAY, FEBRUARY 19, 2016
    [Best] Nofollow Tags: What They Are and Why They Matter
    Your best defense is a universal nofollow setting for those types of activities. nofollow tag isn’t the best way to ensure those pages aren’t indexed, instead a noindex tag on the page is more appropriate. When used properly, it can help a website follow best practices and help reduce spam propagation. Comment spam. Summary.
  • HUBSPOT  |  TUESDAY, OCTOBER 4, 2016
    [Best] Building an Efficient Education Marketing Machine [Free Ebook]
    Those who best keep. No matter what industry you work in, the world of marketing has gotten faster, sleeker, and all-around more efficient. Schools in particular are moving away from slow, traditional marketing tactics, and toward nimble, online strategies. So how do you get started? Businesses now expect. to quantify their marketing ROI.
  • BIZNOLOGY  |  TUESDAY, MARCH 18, 2014
    [Best] Content marketing for the whale watching fisherman hunter
    Like children, we can do our very best job raising them but when they they leave the nest, we can only hope they’ll continue on the road we set them on. I moderated a panel yesterday at the JW Marriott hosted by MediaPost titled “ Slip Of The Tongue: Pitfalls and Potential in Social Media.” Yikes! Whale Watch Marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 26, 2015
    [Best] Looking for inspiration on innovation and entrepreneurship? Here’s the source!
    He has written some of the most inspirational and influential books in the field and while Innovation and Entrepreneurship is not his best-known book, it is a resource I have re-read many times in my career. One of the most enjoyable parts of my job is spending time with people looking to follow their dream and start new businesses. Focus.
  • FATHOM  |  MONDAY, DECEMBER 21, 2015
    [Best] Manufacturing Predictions for 2016: How to Apply Them to Industrial Marketing Trends
    2016 is right around the corner and the best way to prepare for it is to stay ahead of the curve in terms of both industry changes and industrial marketing trends. Moving into the New Year, it’s predicted that the manufacturing industry will see an increase in the use of robotics, 3D printing, and eCommerce. Blog Feed Manufacturing
  • HUBSPOT  |  FRIDAY, OCTOBER 28, 2016
    [Best] 9 Lead Generation Mistakes Marketers Need to Stop Making
    Learn how to add slide-in CTAs to your blog posts here. 4) You aren't using the best lead generation tools. The trick is finding the best combination of tools that'll give you the most insight and the best bang for your buck. For many businesses, the key to making sales is to first generate leads. But leads don't grow on trees.
  • BIZNOLOGY  |  MONDAY, MAY 21, 2012
    [Best] Should I stay away from highly competitive keywords?
    But if you have a local camera store in Akron, Ohio, don’t think that “digital cameras” is a great fit for your site, because thousands of other local stores are equally good fits, and Web retailers and nationwide chains such as Best Buy are even better fits. Image via CrunchBase. The low. they usually run about the same.
  • B2B MARKETING TRACTION  |  WEDNESDAY, JULY 2, 2014
    [Best] 8 Elements of the Perfect Blog Post
    It was chock full of great tips and best practices for blog posts proven by research, but some of my followers commented that the long and detailed article was hard to put into action. What does a perfect blog post look like? recently curated an article on the perfect blog post by Kevan Lee of Buffer. Compelling and Optimized Headline.
  • SAVVY B2B MARKETING  |  WEDNESDAY, JANUARY 9, 2013
    [Best] 3 Quick Ideas to Improve B2B Blogging Productivity
    And, you want it to result in the best possible outcome for your organization. Like many people, I’m motivated to get organized and be more productive in 2013. At the Content Marketing Institute, one of the things we work on is a daily blog. All of our posts have a call to action at the end. if you rememeber to link at all.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, NOVEMBER 12, 2013
    [Best] How To Build Sustainable Relationships With Your Advocates
    Therefore, a tit-for-tat reward strategy isn’t the best way to build a sustainable relationship with them. These rewards turn advocates into VIPs who get the best treatment as customers, partners and conference attendees; who can influence the design, development and execution of your products; and who have the ear of leaders at your company.
  • SALES LEAD INSIGHTS  |  MONDAY, MAY 16, 2011
    [Best] Marketing for leads and sales: What’s working for technology companies today
    Tweak it to make sure you’re getting the best bang for your buck. Jigger your budget to put more dollars on the parts of the plan that are giving the best ROI. Karl asked the questions. The answers are mine. What universal struggles do you see in the marketplace. People aren’t sure what to do with so many choices of media and tactics.
  • CHRIS KOCH  |  FRIDAY, MAY 13, 2011
    [Best] Social media’s Hallmark Moment: the Twitter Auto DM
    Not if you’re auto DMing me. “We will do our very best to keep you informed and entertained.” What about doing your very best —every day! Technology is wonderful isn’t it? It allows us to divide the equivalent of a single “Have a nice day” into thousands of infinitesimally smaller investments of effort and goodwill. What do you do?”
  • EMAGINE B2B BLOG  |  TUESDAY, FEBRUARY 24, 2015
    [Best] Tech Review: HipChat vs. Skype
    As we continue to play with HipChat’s features and integrations, we’ll still be on the hunt for the best workplace communication method. You’d think with social media being so prevalent these days that the communication in the workplace should be a seamless approach. We thought so too, being a digital agency and all. Online Marketing
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 20, 2013
    [Best] 8 Key Business Takeaways From Yahoo! CEO Marissa Mayer
    Sometimes the best ideas come from your employees, but they have just never had the path cleared for them to share the ideas. by Lauren Harper | Tweet this This week Dreamforce 2013 is bringing buzz and excitement to the city of San Francisco. Here are my top 8 takeaways from their conversation: 1) Make a commitment to simplicity.
  • WINDMILL NETWORKING  |  WEDNESDAY, DECEMBER 11, 2013
    [Best] How to Find Bloggers Who Already Want to Write About Your Brand
    What to Look For When Seeking Out Guest Bloggers Who Are the Perfect Fit Best Way to Reach Out to Bloggers? What if you could reach out to less bloggers but get more brand coverage? Related Stories What Should Brands Offer Bloggers in Exchange for Posts? Read This BEFORE Reaching Out!
  • BLUE FOCUS MARKETING  |  TUESDAY, OCTOBER 16, 2012
    [Best] How #NonProfits Become the Worlds Greatest Marketers by @SimonMainwaring #WeFirst
    If you’re interested in building the reputation, fundraising and impact of your non-profit brand, the We First Social Branding Blueprint reveals the best practices of the smartest for-profit brands so you can take advantage of them. In 2010, Melinda Gates said something truly profound at TEDxChange. This is important for several reasons. 
  • HUBSPOT  |  SATURDAY, FEBRUARY 28, 2015
    [Best] 15 Expert Tips on Accelerating Your Sales
    This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. Before you sell your thousandth customer, your hundredth customer, or even your tenth customer, you have to sell that crucial first customer. But eventually, one client signs on, and then another, and another. Aligned.
  • VERTICAL RESPONSE  |  MONDAY, DECEMBER 15, 2014
    [Best] Three Ways to Rock Organic Search Results
    These results are served up by search engines based on what they determine to be the best match for the entered search terms. Do a simple search based on your best business or industry-related keywords. Every business could benefit from more website or brick and mortar visits. These results are called SERPs. All rights reserved.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 14, 2016
    [Best] Need to Know Deliverability Metrics
    Whether you are being bulked, blocked, or blacklisted the key takeaway is to ensure you are following best practices by targeting your sends and sticking to your engaged audience. Of course, all marketers know that Deliverability is the most important part of the email marketing cycle. Bulking. Blocking. Blacklisting. Email Marketing
  • NUSPARK  |  SATURDAY, OCTOBER 15, 2011
    [Best] The 3 P’s of B2B Lead Generation: People, Process, Platforms
    Related Posts: Sales Best Practices include Marketing-Sales Alignment Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently An Email to Bob in Sales: Thanks for aligning with us in Marketing. How boring.  Quality people. . Process. Platforms. admit I love tools and platforms.
  • NUSPARK  |  SATURDAY, OCTOBER 15, 2011
    [Best] The 3 P’s of B2B Lead Generation: People, Process, Platforms
    Related Posts: Sales Best Practices include Marketing-Sales Alignment Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently An Email to Bob in Sales: Thanks for aligning with us in Marketing. How boring.  Quality people. . Process. Platforms. admit I love tools and platforms.
  • HUBSPOT  |  TUESDAY, DECEMBER 17, 2013
    [Best] Answers to 5 of Marketing's Most Frequently Asked Questions #AskTheExpert
    What are the best practices? It’s tough to know right off the bat which network will be the best investment of your spend, so I’d recommend a few things. For example, if you’re trying to gain more followers for your t-shirt company, LinkedIn ads are probably not the best option, but Facebook and Twitter might do well.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 7, 2013
    [Best] K.I.S.S.: The Most Effective Way to Grow Email Opt-Ins
    For all I know, they’ve tested this welcome email and this one performs the best. The Most Effective Way to Grow Email Opt-Ins was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: DJ Waldow It was Sunday morning. I needed spackle. Me: Uh, no. What’s that? Her: Oh, it’s our reward program.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 14, 2013
    [Best] Why video is “liquid” content in a solid social media world
    The best cameras convey the scene with minimal distortion. The best cameras convey the scene with minimal distortion. By Michael Keara, {grow} Community Member. Video is exploding on the web today. Wider bandwidths, faster processors and increased storage capacity have opened the door for video to enter into the social web.
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 16, 2015
    [Best] Content Marketing Manager Job Description
    This person must understand the basic best practices of the main social media channels, which content and approaches work on each and why. I’ve been asked a few times for a Content Marketing Manager Job Description. In the end it comes down to 3 core content marketing skills. Sharing content on the channels they use. Requirements.
  • HUBSPOT  |  SATURDAY, SEPTEMBER 28, 2013
    [Best] How to Be a Sales Coach, Not a Sales Manager
    The best sales managers know that it all starts with spending time out in the field, coaching salespeople, rather than simply looking at the scores. In essence, the best managers help grow their salespeople. Almost every up-and-coming salesperson wants to grow into the job of sales manager. Coaching Essential to Success. inbound sale
  • GREAT B2B MARKETING  |  WEDNESDAY, FEBRUARY 12, 2014
    [Best] How To Protect Your B2B Marketing Budget
    Budgets are often like a “land grab,” with the best results going to those who get there fastest. If you have such a budget waster on your team, it’s best to part company with them quickly. Budgets are cut for all sorts of reasons, some rational and some not. Here are some ideas: Tie your budget directly to revenue.
  • ANNUITAS  |  THURSDAY, MAY 1, 2014
    [Best] Data Privacy,Protection and Compliance from Silverpop Amplify
    Rules, regulations, laws and best practices are always in flux in the world of privacy, compliance and data and it’s imperative that marketers and their organizations understand the complexities of these regulations and remain in compliance. Today was another great day at Silverpop Amplify 14 #SPOP14.
  • HUBSPOT  |  MONDAY, AUGUST 31, 2015
    [Best] 7 Things to Know Before You Run an App Install Ad Campaign
    If it somehow does, the advertiser would immediately notice the gap between the invoice and the attribution data (and be able to fix it). 4) Figure out which ad network drives the "best" installs. The explosive growth in mobile usage -- specifically in app usage -- has created an ultra competitive marketplace. whopping 1.4
  • FEARLESS COMPETITOR  |  SATURDAY, FEBRUARY 19, 2011
    [Best] Cold Calling is Dead. No it isn’t. Cold is dead. Calling is not.
    Find New Customers helps companies like yours (with 150 to 5,000 employees and complex products) implement  lead generation programs to improve the way you find and  acquire high quality  sales leads using best practices in  online lead generation. Our client OneSource did not want to run this, but I have no such restriction on my own blog.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 15, 2011
    [Best] 5 Reasons Face-to-Face Events Still Rule in Europe
    The events are a blend of thought leadership, best practice and practical advice on ‘how to’ get things done.  by Sylvia Jensen | Tweet this The rumors of the physical event’s demise are greatly exaggerated. At least in Europe. Sure, we’ve seen a shift in event marketing strategy away from the ‘big shows’ in Europe. It’s great to socialize. 
  • FATHOM  |  THURSDAY, OCTOBER 8, 2015
    [Best] Fathom SEO Pulse #40: Google Linking to Apps in Mobile SERPS, Upcoming Algorithm Updates & More
    Internal Linking for SEO: Examples and Best Practices”. Make sure you’re utilizing best practices so that search engines and users can easily navigate your site. However, it’s so important to make sure that you follow the best practices in order to ensure that your site makes sense to both users and search engines. link]. link].
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 4, 2015
    [Best] 5 Content Marketing Hacks: A Cheat Sheet for Content Brainstorming
    ” As seen above, some of the popular formats include checklists and best practices. Your next best content asset could be an idea that came from an existing piece of content. Launching a content marketing strategy or improving upon past content success can seem like a daunting task. Leverage Keyword Tools. What do I mean?
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JANUARY 20, 2016
    [Best] True Influence InsightBASE Simplifies Use of B2B Intent Data
    InsightBASE also differs from predictive marketing vendors who use intent data as inputs to their scoring systems and in some cases also provide lead lists: although predictive models almost surely do a better job of isolating the best prospects than InsightBASE’s simple profiles plus surge tracking, the models add considerable cost and complexity.
  • WEBBIQUITY  |  TUESDAY, JUNE 17, 2014
    [Best] 14 Brilliant B2B Marketing Strategy Guides
    Frequent best-of honoree Tony Zambito  delves into five buyer behaviors that marketers need to be aware of and respond to, including that buyers embrace collaboration; they want to be involved in the co-creation of products and services; and “buyers want less content – yet desire smart content.”
  • SOCIAL MEDIA B2B  |  TUESDAY, SEPTEMBER 27, 2011
    [Best] 6 Instant B2B Social Media Lead Generation Improvements
    Prospects that have opted into your social media content want more information about industry best practices and your business. Use this data to promote the best performing offers by channel. Social media that doesn’t drive revenue doesn’t last. As B2B marketers, focusing on generating leads and revenue is our top priority.
  • ACT-ON  |  FRIDAY, SEPTEMBER 16, 2016
    [Best] 7 Ways to Create More Interesting Content for Your Blog
    Use “best of” lists. Sharing best practices builds authority and provides useful content, which builds trust. And here’s the best part: If your audience truly believes that the content is valuable, they’ll save it for future use. And one of the most reader-friendly, popular types of content is blog posts. Old topic … new spin.
  • HUBSPOT  |  SUNDAY, FEBRUARY 9, 2014
    [Best] Pinterest FAQs, Browser Bookmarks, and More in HubSpot Content This Week
    From checking out the best content on the web for inspiration, to leveraging tools that make you more efficient, to reading up on advice from industry experts, there are quite a few educational resources online that can help you become a better marketer. The best part about this post ? Well, for starters, there''s experience.
  • PUREB2B  |  MONDAY, MAY 2, 2016
    [Best] 6 Tips for Writing an Effective B2B Lead Building Email
    Here are 6 of our best tips. 1. Best of luck with your B2B email marketing ventures! Believe it or not, email is still, by far, one of the most effective ways to generate sales leads. That being said, email is also one of the trickier content marketing channels to master. Send the wrong headline or forget to format correctly and – Bam!
  • CONTENT STANDARD  |  TUESDAY, OCTOBER 4, 2016
    [Best] Should Your Video Marketing Strategy Include Documentaries?
    Growing up, television ads were powerful sources of influence, raising me on images of my best and worst selves. During the 30-seconds sprints that peppered my favorite TV shows, I got to watch my ideal self as I brushed with a particular toothpaste, ate certain organic fruit, or bought the latest gadget. Understand Your Medium—Then Break It.
  • HUBSPOT  |  SATURDAY, APRIL 30, 2016
    [Best] You Can Now Set Goals in Google Calendar: Here's How to Set It Up
    Couple that with the fact that, as psychologist Robert Cialdini explained in his best-selling book Influence , sticking to any goal you set is incredibly difficult -- unless you take the time to write your goals down and/or share them publicly. It's called "Goals," and it could be the solution to the goal setting problems I outlined above.
  • CONTENT STANDARD  |  TUESDAY, APRIL 19, 2016
    [Best] Why Marketers Need Digital Asset Management: the Case against Dropbox, Drive, and Email
    However, it’s important to know their limitations as well as best practices. That folder structure has to be intuitive, and it also assumes that people are placing files into the best directory. Dropbox, Box.net, Google Drive, and other file sharing apps are great productivity tools. Accessibility. Let me explain. It was empty.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 2, 2016
    [Best] 4 Marketing Lessons I Learned from Being a Mascot
    While not every brand has a mascot nor does every marketer have the chance to be one, the best practices for being a great mascot can be applied to marketing as well. How Typically, mascot costumes can be large and restrictive, so it’s best to double or triple the actions you’d normally take so the crowds can see and feel what you’re saying.
  • SOCIAL MEDIA B2B  |  TUESDAY, MARCH 1, 2011
    [Best] 5 Tips for Creating Share-Worthy B2B Email Content
    Create lists of tips or best practices, announce industry events, provide solutions to common problems and highlight important industry news. Include a list of your “best of&# content from your social channels. By encouraging your recipients to share your engaging content, you get your message in front of a new audience.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 17, 2015
    [Best] Marketo and Facebook—Delivering The Right Message at The Right Time
    Marketo and Facebook—Delivering The Right Message at The Right Time was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Chandar Pattabhiram The right message delivered at the right time over the right channel to the right customer is the goal of every marketer. But But how?
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, APRIL 6, 2015
    [Best] 7 Benefits of a Prescriptive Sales Process
    One of the best ways to help B and C performers improve is to write out a prescriptive sales process. 7 Benefits of a Prescriptive Sales Process. By spelling out the steps that great sales performers use intuitively, you can develop the rest of your sales staff. In most sales organizations, the majority of salespeople are B or C performers.
  • CONTENT MARKETING TODAY  |  FRIDAY, MARCH 2, 2012
    [Best] Skyword Study: Early Morning Publishing Yields the Most Article Views
    We write each month to share best practices that we observe industry-wide. Articles published during breakfast and lunch yield more views on average. As a growing list of media companies, brands, and retailers adopt Skyword to manage their digital content production, we gain insight into the world of content marketing and publishing.
  • HUBSPOT  |  MONDAY, JULY 14, 2014
    [Best] Are You Really Dressed "Business Casual?" Give Your Outfit a Gut Check
    Black and grey are best. Shoes: Closed-toed flats are the best option. Next week, I''m headed down south for my first conference in a while, and I''ve already started mentally picking out what I''m going to wear. As someone accustomed to wearing jeans to the office, I can tell this''ll take a little bit of planning ahead. Great!
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 1, 2014
    [Best] Looking for Higher Marketing ROI? Engage Your Customers
    Engage Your Customers was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Maggie Jones Every year, marketers spend billions of dollars attracting new business – on average, marketers spend 56% of their marketing budgets on acquisition. The ROI of Engaging Customers. Looking for Higher Marketing ROI?
  • HUBSPOT  |  MONDAY, OCTOBER 5, 2015
    [Best] It's Not You, It's Them: 7 Signs Your Lead Is a Terrible Fit
    What's the best way to separate the good from the bad? The best part? Do they really expect you to believe the best email address to reach them at is 12345@aol.com? There's a really big difference between passing off leads to your sales team, and passing off qualified leads to your sales team. What's a marketer to do? Then what?
  • SCRIBBLELIVE  |  TUESDAY, OCTOBER 6, 2015
    [Best] 7 Keys to Giving Effective Feedback to Creatives
    Whether or not it seems that way, everyone’s trying to do their best, and egos can easily get bruised once the feedback starts flowing. Producing great content can take a lot of work from everyone involved. From having the right talent on hand to communicating well throughout the process, there are a lot of things to get right. Design
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, AUGUST 14, 2013
    [Best] 2 Elevator Speech Examples - One Works, the Other Doesn't
    His elevator speech sounds like this: “I work with only the best companies in the industry. There are multitudes of ways to answer the question "What do you do?". Your answer has the power to make or break your opportunity with a potential client. The Impresser: How to Repel Prospects. Elite Enterprises and SNOB are my biggest customers.
  • SYNECORE  |  FRIDAY, SEPTEMBER 11, 2015
    [Best] Why Buyer Personas are Crucial to Inbound Marketing Success
    If so, create a new distribution list for these contacts and use the messaging that best pertains to this group of people. Good morning/afternoon/evening/middle of the night. would like to grab your attention briefly to talk a little bit about buyer personas and how they fit into your inbound marketing efforts. What is a buyer persona?
  • FATHOM  |  WEDNESDAY, APRIL 30, 2014
    [Best] PPC Hero Conference 2014 (Recap)
    On Monday, April 28th, the show kicked off with keynote speaker Bryan Eisenberg (co-author of the Wall Street Journal, Business Week, USA Today and New York Times best-selling books) demonstrating proven methods for enhancing landing pages & increasing conversion rates. You can download her presentation here ). See our presentation here).
  • DIGITAL B2B MARKETING  |  TUESDAY, OCTOBER 29, 2013
    [Best] The Trick to Seeing Through Marketing Statistics
    every publisher reports the audience likes their specific publication best. If you torture the data long enough, it will confess to anything. One of the challenges with relying on research, particularly research companies use in their own marketing, is that the statistics used have been tortured. Put Stats Back in Context. Brand awareness. B.
  • HUBSPOT  |  THURSDAY, AUGUST 9, 2012
    [Best] Answers To Your Top 9 Questions About Using LinkedIn Ads
    Answers to the Top 9 Questions About Using LinkedIn Ads to Drive Leads. 1) Do you have any tips or best practices for using images in LinkedIn ads? Pairing your killer copy with eye-catching, colorful images tends to work best, though this certainly varies by company. Are you ready to become a LinkedIn Ad Master? Let’s get started!
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