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  • INBLURBS  |  WEDNESDAY, NOVEMBER 24, 2010
    [Best] Have a blog and increase your traffic up to 55%
    Blog marketing on different reliable sources is one of the best ways by which you can increase your search engine rankings. Submitting your blog to blog directory is one of the best ways by which you can get maximum benefits. Blog and websites now matters much for getting better profits in your business. Deal in social networking.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 8, 2013
    [Best] Personal time versus social media time: Something has to give
    We create content and content also creates us The best digital business idea that just never worked The challenge of creating a blog that sings Does it pay to be honest on Twitter? But this conversation took an unexpected turn. Elizabeth and I owe our personal relationship to Twitter and blogging (both hers and mine). This is how we met.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, MARCH 25, 2013
    [Best] 10 Ways To Create The Ideal Environment For Your Teleprospecting Team
    In the industry, we talk a lot about how to create the best environment for teleprospecting teams, from a day to day perspective, that will increase employee productivity. We’re constantly thinking of ways to incent our teams through more lucrative compensation plans, more robust training, better tools from a technology standpoint, etc.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, OCTOBER 4, 2012
    [Best] Do You Train Your Inside Sales Reps To Know The Basics First?
    Through this approach, the BDR will be armed with the best information about what is going on in the company, which ultimately should be used to get your target prospect on the phone. What does teaching someone how to ride a motorcycle and training a new inside sales rep have in common? On the surface they may seem worlds apart.
  • SAVVY B2B MARKETING  |  THURSDAY, DECEMBER 1, 2011
    [Best] What Should You Blog About?
    Although most business blogs focus on a particular industry or area of expertise, the best ones deliver something more. Whether I’m working with a CEO, marketing manager, novelist, or small business owner, there is always one question that comes up early in our discussions around blogging: “What should I blog about?”
  • SAVVY B2B MARKETING  |  THURSDAY, SEPTEMBER 30, 2010
    [Best] Beating Marketing Overwhelm
    Pay attention to doing the best job you can at the work that's right in front of you. I'm having one of those days. You know - the kind where you walk in circles and still manage to get lost, where you stare at the same paragraph on the screen for minutes at a time without anything registering in your brain. Marketing Overwhelm It happens.
  • SAVVY B2B MARKETING  |  TUESDAY, OCTOBER 27, 2009
    [Best] How to Squeeze the Most Life from Your Content
    Related posts: How Do You Compare to the Best Content Marketers - by Yours Truly 42 Ideas on How to Create Content to Connect with Customers - by Michele Linn B2B Content Marketing: Six Places to Find Hidden Content Gems - by Joe Pulizzi Read more Savvy B2B posts from Stephanie. generate leads). In addition to repurposing content (i.e.,
  • SAVVY B2B MARKETING  |  MONDAY, AUGUST 3, 2009
    [Best] 5 Things You Should Know BEFORE You Write an eBook
    Find the intersections The best topics are NOT about your products or services (or about your company at all), but address the urgent needs of your customers. On the marketer's content menu, eBooks are the main dishes - the entrées that can give your company entrée onto the prospect's short list of worthy vendors. Problems. Trouble.
  • SAVVY B2B MARKETING  |  MONDAY, AUGUST 3, 2009
    [Best] 5 Things You Should Know BEFORE You Write an eBook
    Find the intersections The best topics are NOT about your products or services (or about your company at all), but address the urgent needs of your customers. On the marketer's content menu, eBooks are the main dishes - the entrées that can give your company entrée onto the prospect's short list of worthy vendors. Problems. Trouble.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, MAY 13, 2010
    [Best] Trade Shows Part 4: Good Booth is Good Planning, Not Good Luck
    The booth itself requires a lot of thought and planning if you’re going to make the best use of their time. One of the best theme executions I have seen was years ago at a computer show, probably Comdex or Internet World, and it was pulled off brilliantly by a large distribution company. think they’re scary, personally.
  • MEASURABLE MARKETING  |  WEDNESDAY, OCTOBER 19, 2011
    [Best] CMS and LDAP Integration: Simplifying User Access
    Best of all, once Marqui/LDAP integration is configured by your Account Manager, neither you nor your users will need to do a thing. Many of you are already familiar with it, but LDAP stands for Lightweight Directory Access Protocol. What exactly is it? Not sure if your organization has such a system in place? The beauty of single sign-on?
  • AGILE B2B COPYWRITER  |  SUNDAY, MARCH 13, 2011
    [Best] K’s Top Five for the Week – March 13
    If you’ve ever found yourself feeling like you (or your writer) isn’t getting it, it might be because the best information isn’t always in a brief. Tweet This week my top five picks focus on content marketing. First there’s content creation. But content creation is only part of the battle. The last two picks focus on these two areas. Enjoy!
  • DIGITAL BODY LANGUAGE  |  TUESDAY, DECEMBER 9, 2008
    [Best] Emotional Unsubscribes
    Focus heavily on the first 2 seconds of viewing your message - these are, after all, not avid readers - so subject line and the first few words of content are, at best, all that will be read. I get asked a lot about unsubscribe rates as an indication of buyers losing interest. always caution people not to look to hard at that number.
  • DIGITAL BODY LANGUAGE  |  THURSDAY, JUNE 18, 2009
    [Best] What Exactly IS Digital Body Language?
    The best physical representation of digital body language that I can think of is as seen through Eloqua's Prospect Profiler tool (pictured), which shows the spikes and valleys of activity, across all digital media, from web and email to search and forms. So what is it? Hopefully this clarifies what Digital Body Language is.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JULY 9, 2008
    [Best] A reading list for aspiring knowledge workers. Future Tense:
    As much as we might wish to believe that the rapids we are in are simply a passing moment of thrill to be followed by calm waters, Vaill will convince you that the rapids are here to stay and that rather than simply hanging on until calm returns, we need to learn to navigate as best we can inside that reality. Weblog columns [select a blog].
  • HUBSPOT  |  WEDNESDAY, DECEMBER 10, 2014
    [Best] 10 Ways to Mix Up Your Visual Content on Social Media
    So which kinds of visual content works best on social media? The best answer: a variety. 'Visual content is the most powerful tool your brand can use to engage your fans on social media. Finding clever and creative ways to mix up your visual content will boost your fan interaction and help your build your brand''s identity on social.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 6, 2013
    [Best] How 15 Real Businesses Are Getting Creative With Vine for Marketing
    with the best Vine posts out there. Bacardi UK made the most of six seconds by showing how its product is best served. Which business do you think used Vine the best? A lot can happen in six seconds. You can text your mom, read an email (or delete 20), or give an epic high five. Marketers seem to think so. 1) ASOS. 2) Gogo.
  • WRITTENT  |  SUNDAY, NOVEMBER 23, 2014
    [Best] 7 Must-Know Writing Tips [+Examples]
    Honestly, this is one of the best writing tips around. I’m going to give you one of the most general yet effective writing tips I know: The best writers are avid readers, and they tend to take in information from many sources throughout their everyday lives. 'Image source. Plan Your Content. Use Shorter Sentences. Exactly.
  • 3D2B  |  TUESDAY, APRIL 8, 2014
    [Best] How to Win Appointments With B2B Decision Makers
    So here are some best practices that will help you set appointments and ultimately achieve your objectives. . You’re digging to discover how you can help the prospect best. 'Business-to-business appointment setting is essential because you need to get in front of decision makers to grow your business. Define Your Offering.
  • TRADESMEN INSIGHTS  |  TUESDAY, JULY 5, 2011
    [Best] Trade Shows and ROI Measurement: 5 Key Metrics
    That’s why it’s important for sales and marketing to work together to make sure they get the best bang for the buck. New Study Shows Best Way of Reaching Manufacturing Professionals. Most of you participate in various trade shows from time to time. Enjoy. That’s OK though. Consider Leads: . Cost Per Lead: a. Take
  • THE POINT  |  MONDAY, SEPTEMBER 20, 2010
    [Best] Q4 Marketing Budget: 4 Key Areas to Consider
    Even the best-designed campaigns are destined for disappointment without effective offers. In B2B circles, Q4 is historically a time of year when marketing spend picks up. Sales teams need the push to meet year-end numbers, whilst at other companies, spending marketing dollars in Q4 is simply a matter of “use it or lose it.” Sound familiar?
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 28, 2011
    [Best] Social Media In Demand Generation: Cracking The Mystery
    However, go another step further and determine if the keywords you’ve chosen are the best to draw people to your business. What’s The Best Timing For My Content? However, morning posts are best as people often check in to get updated earlier in the day. What went wrong? Am I Utilizing My Keywords? Am I Over/Under Sharing?
  • ANNUITAS  |  THURSDAY, FEBRUARY 9, 2012
    [Best] Interview with Ardath Albee, CEO of Marketing Interactions
    In business, your buyer has a problem that needs to be solved (goal), obstacles such as detractors, lack of budget, lack of knowledge about the best approach, and more that must be reconciled to complete his “story” or buying experience. You can follow Ardath on Twitter at @Ardath421. Albee:   I think storytelling is hugely important.
  • B2B MEMES  |  WEDNESDAY, MAY 9, 2012
    [Best] Journalism, Professionalism, and the Turing Test
    but rather Is this my best, most honest, and most personally true assessment of those facts? What’s the way forward for journalists? Doubling down on the traditional ideals of objectivity and impartiality? Embracing the subjective, personality-driven approach of social media? Or is there some uncertain, ill-defined middle way? think not.
  • BIZNOLOGY  |  FRIDAY, OCTOBER 11, 2013
    [Best] Choosing the Right CMS for Content Marketing
    Whichever best fits your needs. 'Photo credit: Sean MacEntee. This month, we bypass the concepts and big ideas of content marketing and dive into an important nuts-and-bolts question: how do you know which CMS (content management system) is right for you. On On one hand, they’re all a huge step above the old days of static HTML sites.
  • BIZNOLOGY  |  FRIDAY, DECEMBER 14, 2012
    [Best] Are you ahead of your social media customers?
    Let’s just say, a little research can go a long way, so it would be best to do that research before doing a cannonball into the deep end, so to speak. Photo credit: paparutzi. learned quite some ago to stop apologizing for my approach to this time of year. celebrate Christmas because I am a Christian. Here’s the background.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 6, 2013
    [Best] The Problems With Using Spreadsheets to Manage Your Marketing Budget
    The use of MRM is quickly becoming a best practice for building, tracking and reporting all forms and complexities of marketing budgets. The Problems With Using Spreadsheets to Manage Your Marketing Budget was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 3)  Spreadsheets are not scalable. Budget
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 19, 2012
    [Best] Can B2Bs Use Social Media to Improve Marketing Effectiveness?
    Overall these numbers show that B2B marketers are figuring out how social can build their marketing effectiveness but many still have to overcome lack of management support and clarify which strategic combinations work best when it comes to merely having a social presence versus pursuing customer engagement and integrating paid media.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 16, 2013
    [Best] Case study: ROI of social influence
    To the best of my knowledge I have not created any Dell-centered content before. To the best of my knowledge I have not created any Dell-centered content before. 'What is the ROI of me? We’re about to find out. Last week I participated in an “influencer outreach program” sponsored by Dell. Was there a payoff for Dell?
  • EARNEST ABOUT B2B  |  TUESDAY, SEPTEMBER 11, 2012
    [Best] Vital Statistics for B2B Marketers Two. Inbound vs. Outbound
    But get it right and the best quality data can drive 70% more revenue. Not long ago, being a B2B marketer was simple. The more you pushed out there, the better your pipeline. But then something changed. Here are all the latest facts and stats B2B Marketers need to build the case for a balanced inbound and outbound marketing strategy.
  • MARKETRI  |  TUESDAY, APRIL 30, 2013
    [Best] Five Methods for Cultivating Referrals for Your Law Firm
    Oftentimes, the best referral sources are people who already have a relationship with your target clients. Existing clients are your best source of new revenue, so how can you leverage these relationships to generate referrals? We’d love to hear what has worked best for you! Following are five tips to help you get started.
  • B2B MARKETING UNPLUGGED  |  FRIDAY, APRIL 16, 2010
    [Best] Revenge of the Giant Post-it Notes
    Even the best agenda is meaningless unless there is context, structure, order and a grown-up in the room. The best moderators are people who are not part of your immediate group: someone from the training department or a consultant is usually the best bet. What are your best/worst offsite moments? People are busy.
  • MEASURABLE MARKETING  |  TUESDAY, JULY 26, 2011
    [Best] Webinar Recap – Mobile Web: A Crash Course
    Mobile browsers have specific needs and advantages, and mobile websites need to be designed with these in mind Mobile apps may or may not be the best solution for your business, depending on your objectives Managing content for your websites and mobile websites is much easier from a single platform. the number jumps to 77%. In the U.S,
  • HUBSPOT  |  THURSDAY, OCTOBER 31, 2013
    [Best] Answers to 17 LinkedIn Questions You Were Too Ashamed to Ask
    sponsored update is a new form of native advertising on LinkedIn that allows you to extend your reach and share your best content with your target audience through their news feed, and across smartphone, desktop, and tablet devices. Each company page post gives you metrics to help you determine which post does best. Not necessarily.
  • HUBSPOT  |  FRIDAY, DECEMBER 21, 2012
    [Best] 9 Undeniable Advantages of Using Personalized Content in Your Marketing
    Content personalization is the difference between showing a coffee lover an blog post titled “How to Brew the Best Cup of Coffee,” and an article titled “How to Brew the Best Cup of Hawaiian Kona Coffee.” It’s the best of both worlds! I like going to a coffee shop and being asked “the usual?” That almost never happens, though.
  • THE FORWARD OBSERVER  |  TUESDAY, FEBRUARY 25, 2014
    [Best] The #1 Step To Take To Create B2B Marketing Goals
    You may have one of the best R&D divisions in your industry. 'Artillery B2B Marketing Blog > The Forward Observer What is the most elusive part of setting B2B marketing goals? The answer is anchoring them into the company and its business goals. Some B2B companies have worked a few years at content marketing without much success.
  • ANYTHING GOES MARKETING  |  SUNDAY, NOVEMBER 15, 2009
    [Best] B2B Marketing Trends From Eloqua Experience 09 Via Twitter
    They are some of the best and brightest out there. The marketing organizations that have the right people and are using the best practice strategies will have the most success. Earlier this month I left my newborn and poor wife at home for an unforgettable week at Eloqua Experience in San Francisco. Because it’s real. Silos must go.
  • MARKETING ACTION  |  WEDNESDAY, APRIL 9, 2014
    [Best] How Yahoo’s Use of DMARC Makes Marketing Even Harder for Email Marketers
    As a best practice, you should be using a “From” address that your client can easily relate to your brand, such as your.name@companyname.com. also recommend, if you haven’t already, implement DKIM and SPF to ensure you are compliant with today’s standards and best practices.  Many ISPs, such as Yahoo, have begun implementing DMARC.
  • WRITTENT  |  TUESDAY, AUGUST 20, 2013
    [Best] 13 Not-So-Scary Ways to Become a Master at Blog Commenting
    Individuals with digital influence can be your best bet to get noticed amidst an abundance of content. Establish Community: The best comments help you build a community within your industry, which can include powerful relationships that lead to mutual content sharing, guest post opportunities, peer relationships and mentoring opportunities.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, JANUARY 12, 2012
    [Best] Preventing “No Show” Sales Calls Before They Happen.
    have had inside sales reps tell me that they just passed me the “Best lead in the universe” This may be true at the time it is passed, but even the best lead in the universe is shaky if it is booked over a month out. No show sales calls are like let down movies. So what to do!?
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JUNE 1, 2010
    [Best] Are You Getting the Most Out Your A Player Inside Sales Reps?
    Every couple of weeks she would sit down with me to listen in on dials, and of course I was on my best behavior. Take the time to sit with your teleprospectors and have a healthy discussion around ways to best meld their approach into your company's perceived best approach to making dials. and not just from the low performers.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, FEBRUARY 22, 2010
    [Best] Who do Your Teleprospectors Call?
    Due to time constraints, they might start cherry picking prospects who they feel are the best fit and disregard others who might have actually been ready to buy. One of my previous blogs talks about why this isn't always the best strategy. It's also important to evaluate what type of calling you want done for each campaign.
  • VOICE-BASED MARKETING  |  WEDNESDAY, OCTOBER 8, 2014
    [Best] 5 Ways Your Business Should Route Inbound Sales Calls That You May Not Have Tried
    When your best performing reps are getting more calls, your numbers are bound to improve. Being routed to the person who is best equipped to answer their particular needs can only mean good things for the chances of conversion. Really, we’re not. Before you start raising your eyebrow, know this: each use case is easy to implement.
  • VOICE-BASED MARKETING  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Best] Four Ways Marketers and Agencies Score Phone Leads to Prove (and Improve) ROI
    But someone who calls you is expecting to speak with you right away, even though it might not be in your best interest to have a sales manager speak with them. The IVR will ask callers the questions you determine work best to qualify them. And the two lead types are quite different. That’s what keyword spotting is for.
  • HUBSPOT  |  FRIDAY, FEBRUARY 6, 2015
    [Best] Balancing Engagement and Marketing: Cut Clutter and Start Crowdsourcing
    Opinions, discussions, blogs and more become popular collateral, the best SEO content, and what ultimately will improve the organization’s inbound marketing strategy. 'The trend for organizations worldwide is to let customers do the talking, and it works! Customer reviews are trusted 12 times more than a marketing piece from an organization.
  • MARKETING ACTION  |  THURSDAY, JUNE 12, 2014
    [Best] 7 Tips for Creating a Better Call to Action
    Keep it straightforward:  The best, most powerful calls to action are often simplest. The best way to find out for sure is to test it. It’s the best way to make sure your call-to-action drives the response you want – and the results your business needs. Know Your Customer – and Precisely What You Want Them To Do. Obvious. Clear.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, JANUARY 4, 2013
    [Best] 13 Tips For Increasing Sales Productivity in 2013
    Ask your customers for referrals Referrals are the best types of leads. Sudhir of Yale School of Management and Thomas Steenburgh of Harvard Business School found that salespeople who were offered quarterly bones performed the best. Make a resolution to be more productive in 2013. Start by evaluating your teammates. Missed your quota?
  • ENGAGE  |  FRIDAY, OCTOBER 11, 2013
    [Best] 13 Must-Read Content Marketing Blogs
    These 13 blogs are among the best resources for content creators, marketing directors, social media strategists and CMOs. Sparksheet uses case studies, Q&As and expert columns to explore how some of the best outlets use content to reach their audiences. 'So you want to be a content marketer? Well, you''re in the right place.
  • YOUR SALES MANAGEMENT GURU  |  FRIDAY, NOVEMBER 1, 2013
    [Best] How to Amp up your sales letters
    sales letter is one of the best tools you have to make an impression. 'How to Amp Up Your Sales Letter and Ensure a Response. How to Amp Up Your Sales Letter and Ensure a Response. It’s important, and it’s something you want to get right the first time, but it’s not necessarily something that has to be obsessed over.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, NOVEMBER 28, 2012
    [Best] Get to the Next Level in Your Sales Cycle with the Right Call Etiquette
    Stay on your best behavior when you make sales calls, and you’re much more likely to move on to the next level. The pre-call research phase of the sales cycle doesn’t always end when you get a prospect on the phone. Politeness. The words “please” and “thank you” go a long way. No matter to whom you talk, always lead with your manners.
  • HUBSPOT  |  SUNDAY, MAY 5, 2013
    [Best] Instagram Adds Feature to Allow Users to Tag Brands, and Other Marketing Stories of the Week
    Lucky for you, we asked experts from all corners of the marketing industry to reveal some of their best tips on lead generation, tweeting, SEO, content creation, and public relations. 'This has been a very interesting week with all the changes in the world of digital media and marketing. all within seven days! Read more at Ad Week.
  • WINDMILL NETWORKING  |  FRIDAY, JANUARY 11, 2013
    [Best] 15 Social Media Concepts to Make You a More Marketable Social Media Professional in 2013
    Commit yourself to reading constantly about social media and measurement; searching aggressively for the latest trends and best practices. Do you have some knowledge of SEO best practices?  Social media marketing know how is quickly becoming a must-have skill for marketing professionals. They learn to be strategic and analytic.
  • CONVERSIONATION  |  FRIDAY, JULY 22, 2011
    [Best] Social CRM and Return on Marketing: Customer Life Cycle Value
    Choosing the best way to calculate the CLV depends a lot from the tools you have, the way you calculate your sales and marketing investments and how customer-centric your company truly operates. No marketing activity is an island. No customer-centric business process should be isolated. Integrated. People-centric. Cross-divisional. Why now?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 8, 2012
    [Best] Is social media contributing to political paralysis?
    But I wonder about the possible advantage in a political process 50 years ago when politicians had to use their best judgment instead of real-time “polling” to make a decision. I’m a student of history … probably half the books I read are biographies or something to do with a past era. India, Greece, and other nations.
  • B2BBLOGGERS  |  MONDAY, MAY 7, 2012
    [Best] Top Four Ways to Convert Social Networkers into Customers
    The best companies have always thought this way,” says Walters, “but social media amplifies this old-school marketing tactic.”  The best old-school marketing technique you can remember when engaging in social media marketing is that social media is not about products, it’s about your customers. What’s the magic pill you ask? It’s easy.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 12, 2013
    [Best] How to avoid the entrepreneur’s “doomsday” mistake
    The mistakes will happen, so most of the time, embracing them and learning from them is the best attitude to take. The mistakes will happen, so most of the time, embracing them and learning from them is the best attitude to take. 'By Emeric Ernoult, {grow} Community Member. am an entrepreneur who has made a lot of mistakes. Here it is.
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 23, 2015
    [Best] Personas Are Great (Except When They Suck)
    The best headline right now is the one I click. 'I recently presented at a Content Marketing conference on the topic of  content marketing personalization. I argued that personalized content was the key to defining the core job of marketing: to build relationships at scale. And I made sure to differentiate personalized content from personas.
  • TRADESMEN INSIGHTS  |  TUESDAY, MARCH 13, 2012
    [Best] Four B-to-B Marketing Efforts That Can Improve Your Results
    Outreach -  Your best source of info is from your sales force. As B-to-B marketers, we are concerned about demand generation as our fundamental mission with lead generation being the primary way of measuring success. Here are four ways that will help you get better results. His rules are simple: be brief, be brilliant, and be gone.
  • E-QUIP  |  MONDAY, AUGUST 26, 2013
    [Best] Hire the Right Person, Not the Resume
    Would you really want the world''s best engineer or architect if that person lacked integrity or didn''t care about clients? Therefore, it''s best to ask about relatively common situations (as in the example question). His resume was impressive, with just the kind of experience and skills we were looking for. Personal character is.
  • E-QUIP  |  FRIDAY, JUNE 17, 2011
    [Best] E-Quip Blog: More Favorite Free White Papers
    Since Im constantly downloading white papers in my insatiable search for more best practices and useful studies, I thought it was time to again share some of my more recent favorites with you. Download 5 Lead Generation Best Practices (ITSMA / RainToday.com). Friday, June 17, 2011. More Favorite Free White Papers. Posted by. 45 AM.
  • THE FORWARD OBSERVER  |  FRIDAY, AUGUST 15, 2014
    [Best] How To Get Super Smart On Keyword Research In One Hour
    The changing role of SEO and keyword research is best summarized by Duane Forrester : "SEO is a marketing function, but it needs to be baked into a product, not slapped on like icing after the cake is baked.". 'Artillery B2B Marketing Blog > The Forward Observer Are you mystified by what goes in to keyword research? Don''t be. And why not?
  • PAUL GILLIN  |  THURSDAY, OCTOBER 3, 2013
    [Best] Bidding Fond Farewell to BtoB Magazine
    sweated every one of the 450 words I was allocated each month and still think it was some of my best writing of the past six years. 'I was sad to learn this week that BtoB magazine , which has existed under various brands for nearly 100 years, will be swallowed by Advertising Age at the end of the year. BtoB is a victim of those same forces.
  • STORIES THAT SELL  |  TUESDAY, OCTOBER 22, 2013
    [Best] One Case Study Helps Land FIVE Major Customer Awards
    Best of all, it was in language that United and Acxiom had approved, giving all positive exposure in the perfect pitch they desired. 'Never doubt the power of a single case study or the positive impact for the featured customer. • 2012 DMA – Marketer of the Year. • 2012 1to1 Media Customer Champion. How about you?
  • CRIMSON MARKETING  |  WEDNESDAY, OCTOBER 23, 2013
    [Best] How To Create Killer Content With Google Analytics
    ” Now you can optimize your content and identify the best keywords to engage a wider audience. 'The key to marketing, and overall business, success is understanding your customer. This is now easier than ever given the vast availability of data-driven tools, such as Google Analytics. Lead Generation. Customer Retention. Brand Awareness.
  • SALES CHALLENGER  |  SUNDAY, JUNE 9, 2013
    [Best] 6 Characteristics of a Winning Sales Culture
    As we revealed in our most recent research study: Driving Sales Transformation , the sales climate that best support reps’ ability to sell to empowered customers is one that permits judgment. So what does the right sales climate for Insight Selling look like? Stay tuned for our next blog post in this series.
  • SALES CHALLENGER  |  TUESDAY, NOVEMBER 6, 2012
    [Best] What Channel Partners Want Most From Suppliers
    At a high-level, arming channel partners to challenge has two main components: Commercial Messaging: Before your partners can challenge end customers, you will need to teach them why they should care about your product or service, and why you are best positioned as a supplier to help them realize superior commercial outcomes.
  • SALES CHALLENGER  |  MONDAY, APRIL 18, 2011
    [Best] Getting Managers to be Better Coaches
    And check out our best Coaching-related Resources: First-Line Manager Coaching Playbook. By Kirsten Robinson. Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime.”. While I haven’t done a lot of fishing lately, there’s a valuable lesson to be learned from this old proverb. Teach By Example.
  • SALES CHALLENGER  |  TUESDAY, MAY 31, 2011
    [Best] Coaching’s Fatal Flaw
    As I prepare for the Council’s upcoming teleconference on coaching in today’s buying environment ( SEC Members , register for the webinar here ), I’m reminded of a best practice we profiled that describes how a company managed to work around this challenge by developing a clever coaching roadmap. What’s the problem? 
  • VERTICAL RESPONSE  |  WEDNESDAY, AUGUST 28, 2013
    [Best] Top 10 Marketing Blog Posts of 2013 (So Far)
    And while there are lots of great tips on best email practices , sometimes it’s the little design mistakes that can send your email straight to “unsubscribe prison.” 'We’re well through half of 2013 and what better way to celebrate, reflect, and/or refresh than with a roundup of the top 10 posts (so far) from the VR Marketing Blog.
  • SALES INTELLIGENCE VIEW  |  MONDAY, SEPTEMBER 26, 2011
    [Best] Join the Inner Circle and Become an Insider – InsideView Community
    Kate our Community Manager has been busy talking with community members and helping them understand things like best practices for setting up your community profile , asking questions in the community , and answering questions about our application. InsideView is a revolutionary product for sales and marketing teams. Filed under: Sales 2.0.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, DECEMBER 5, 2012
    [Best] How To Overcome Buyer’s Fear
    Customer testimonials offer the best way to alleviate this fear. Highlighting the ways in which the purchase will reflect well on the purchaser and making a play to his or her sense of pride may be the best way to overcome these objections. You have to put your prospect at ease with the buying process before you can close a sale.
  • HUBSPOT  |  FRIDAY, JANUARY 20, 2012
    [Best] 8 Mistakes That Kill Lead-to-Customer Conversions
    Before you waste your sales team's time and throw out all the hard work you've put into generating new leads, spend time getting those new leads to convert on more offers so you can learn more about them, and pass along only the best prospects to your sales organization. Not Using Analytics to Leverage Your Best Content.
  • VISIONEDGE  |  TUESDAY, NOVEMBER 19, 2013
    [Best] 3 Attributes to Extend Your CMO Longevity
    There’s been a great deal of coverage on how important it is for the CMO to have solid relationships with their Sales, IT, and Finance colleagues, and our research shows that Best-in-Class CMOs do more than that. 'As 2013 winds down and we prepare to enter 2014, there are bound to be a few changes in the CMO line up. Customer-centric.
  • HUBSPOT  |  TUESDAY, FEBRUARY 28, 2012
    [Best] How to Tackle Real-Life Social Media Customer Service Obstacles
    great example of a well run, scalable social customer service program is Best Buy's Twelpforce, launched in 2008. Best Buy employs a force of 3,000 tweeters to help with customer service issues on Twitter. But Best Buy doesn't let just anyone act as a social customer service agent, either. See that first Twitter account?
  • HINGE MARKETING  |  MONDAY, MARCH 24, 2014
    [Best] 5 Things Every Managing Partner Must Do To Drive Organic Growth
    You can find out what’s best for your firm, what’s best for your clients, and then go where the data takes you. 'At Hinge, we conduct ongoing research on organic growth in professional services industries. In study after study, we’ve seen that high-growth firms aren’t just getting lucky. Focus on fewer markets.
  • HUBSPOT  |  TUESDAY, FEBRUARY 19, 2013
    [Best] The Do's and Don'ts of Using Vine for Marketing
    With it being so new, however, it may be difficult to tell what the best practices are. Here's what some brands have been doing that people seem to love, and some of the things that really are best to avoid when using Vine. Vine is not the best medium for communicating complex concepts. mean, what's working? What's not?
  • WRITTENT  |  FRIDAY, SEPTEMBER 5, 2014
    [Best] 9 Ways to Create Great Content
    If you are marketing a product or building a brand, the internet is arguably the best tool at your disposal. If you set out to be the best available resource for your topic, you will gain interested visitors who stay on your page and follow through on your calls to action. 'Image source. Write Attention Grabbing Headlines. Be Unique.
  • WRITTENT  |  MONDAY, JULY 28, 2014
    [Best] 17 Must-Know Conversion Copywriting Hacks
    Follow Best Practices. This requires continuing education, but staying informed of industry standards, search engine algorithm changes, and best practices for copywriting will help you be more effective and gain both readership and conversions. 'Image source. Growing your readership is desirable, but it’s not enough. Make it Rhyme.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 25, 2013
    [Best] Are You in Spreadsheet Hell or Budgeting Bliss? [Infographic]
    Infographic] was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Dayna Rothman Have you ever found yourself stuck in spreadsheet hell? Do you feel like a zombie as you stay up all night trying to reconcile invoices from different members of your team? know, crazy right? And what is budgeting bliss?
  • THE ROI GUY  |  TUESDAY, JULY 23, 2013
    [Best] Why Are We Seeing So Many More Stalled Deals?
    Additional Resources: How Can You Best Prevent Stalled Deals [link] Challenge Your Do Nothing Prospects to Yes [link]. 'Your prospect seems like they are hooked. You’ve delivered a great sales presentation, a good demo, and prepared a tight proposal. And then, the deal goes silent. Why You? Total Cost of Ownership Why Change?
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 15, 2014
    [Best] If You’ve Got It, Use It (Data, That Is)
    If You’ve Got It, Use It (Data, That Is) was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: DJ Waldow “Big data” is hot. If you look at how the phrase “big data” is trending on Google Trends , you can see that the term took a huge leap between 2012 and 2013, and has been rising ever since.
  • LEADER NETWORKS  |  WEDNESDAY, JUNE 1, 2011
    [Best] The Utility Of Social Business: 5 Strategic Wins
    If your customer service processes are not operating at best practice levels, you already have a problem on your hands. Here are five big strategic wins an effective social business strategy can deliver: Accelerate innovation of products and services. Thank goodness for social data and context aware processing on the open Web!
  • VIEWPOINT  |  TUESDAY, MARCH 22, 2011
    [Best] B2B Marketers, Analyze This: How Do Prospects Score YOU on Their Experience?
    The point of lead scoring is to assess the value of the prospect to you—the seller—so you can make the best use of your resources. Today's guest blogger, Bob Thompson, is CEO of CustomerThink Corp. Imagine going into bank to open up a checking account with a few dollars you've managed to scrape together. Improved? Social?
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 22, 2014
    [Best] How to Give a Promotion You Won’t Regret
    At Marketo, we’ve gotten the best results from the following approach: Coach. We also equip our team with sales playbooks , which walks them through our best practices. Share your best practices (or biggest mistakes) in the comments below. Account Executives (or AEs) actually close the deals. Conquer. Repeat. . Coach. Conquer.
  • JUNTA 42  |  THURSDAY, OCTOBER 27, 2011
    [Best] All 40+ Content Marketing World Videos Now Available
    I’ve had a chance to see all of them (at least in parts) and I can honestly say that it is one of the best resources available anywhere on content marketing. Sample of David Meerman Scott's Presentation for On Demand. Very excited about the launch of Content Marketing World On Demand , which was just released this week. Let me know.
  • THE CRAP REPORT  |  MONDAY, AUGUST 30, 2010
    [Best] Sales Managers, and Why Yours May Need to Move On
    During their meeting, Tom’s not doing that great of a job selling himself and what he does at Initech, and his frustration gets the best of him.  Tom’s a little nervous to meet with them, as the precedent’s been set that if you don’t really give them a reason to keep you, the Bob’s suggest you leave. 
  • BIZNOLOGY  |  THURSDAY, APRIL 10, 2014
    [Best] Is Big Data changing your marketing?
    What is the best thing to try next time? 'You’ve probably been hearing all the pundits talk about Big Data. talk about it too. But is Big Data really changing your marketing? Probably not. Most of us are doing a crappy job with “small data,” and the reason has nothing to do with data. It has to do with us. And that matters.
  • CONTENT MARKETING TODAY  |  WEDNESDAY, DECEMBER 16, 2009
    [Best] 10 Most Popular Content Marketing Posts of 2009
    Perhaps, it best likened to a tool like a hammer which is simultaneously simple and powerful. But the very best visuals take a complex idea or series of connected ideas and make them instantly understandable. It’s been a very good year for content marketing. Twitter Tips to Strengthen Your Content Marketing Strategy. Not at length.
  • DIANNA HUFF - B2B MARCOM  |  FRIDAY, APRIL 16, 2010
    [Best] Get Inspired, Meet Powerful Women at Simmons Leadership Conference
    Mark, you’re the best. As motivational speaker Mark Victor Hansen says, all of us can come up with excuses for why we can’t (or haven’t) yet succeeded. I’m not educated. I’m over educated. I’m under qualified. I’m over qualified. I’m too poor. I’m too rich. I’m too fat. have kids.
  • FATHOM  |  SUNDAY, JANUARY 19, 2014
    [Best] The Value of SEO and Quality Content
    Your content creators should audit your company’s keyword list to determine which keywords will lend themselves best to the goal of your content marketing strategy. 'As you create your content, it should always be with an eye toward reaping the benefit of organic SEO. No successful business relationship has ever been founded on spamming!
  • EMAGINE B2B BLOG  |  TUESDAY, JUNE 11, 2013
    [Best] What eMagine Customers are Saying: Client Recommendations
    'eMagine is proud to have worked with some of the best and brightest clients on Website Design, Hosting, and Online Marketing in the technology, health care, medical device and other B2B industries. The eMagine team has been a pleasure to work with and I highly recommend them! They have proven to be great partners and mentors.
  • VIDYARD  |  WEDNESDAY, JANUARY 22, 2014
    [Best] From Supercars to Sales: How to Drive Revenue with Educational Video Content
    If your solution is the best, this is a great means of demonstrating this, all the while proving that you care about everyone’s needs and budget. 'People don’t buy what you do, they buy the reason behind why you do it. Larry Builds Trust. Brands, take note! Use your videos to really help. Trust Isn’t Built in a Day.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 22, 2014
    [Best] Are you SURE you know where your customers are?
    Related Stories How to set up a Social Media Command Center 6 Personal best practices for content creation success The 5 hottest marketing jobs in a digital age 100,000 Twitter followers. 'I am determined to learn how to fish for bass. It’s tricky. So I went to a local sporting goods store in search of advice. ” I asked. Now what?
  • B2B MARKETING MENTOR  |  TUESDAY, NOVEMBER 19, 2013
    [Best] Brand Advocates: The Greatest Resource You Never Knew You Had
    While your ideal asks will depend on your specific business and priorities, Rosenberg believes testimonials, referrals and content contributions are among the best. Interestingly, Rosenberg says that recognition—as opposed to money or a gift—is one of the best rewards you can offer. Socially active customers. ” 3.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 26, 2015
    [Best] MarTech Momentum Continues into 2015
    MarTech Momentum Continues into 2015 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Lou Pelosi A number of my colleagues have recently asked whether the pace of innovation driving the marketing technology boom is subsiding or showing signs of fatigue. Lifecycle Marketing/Customer Success.
  • HUBSPOT  |  THURSDAY, AUGUST 18, 2011
    [Best] 21 Awesome Inbound Marketing Blogs You Should Be Reading
    Luckily for us, inbound marketing was born and has become the next best thing since sliced bread (If you’re a marketer or sales professional, I hope you’d agree!). They are among the best at testing, research, and knowing what works in marketing. The Best B2B Marketing Blog by Precision Marketing Group. PR20/20 Blog.
  • DIGITAL B2B MARKETING  |  TUESDAY, JANUARY 17, 2012
    [Best] Why Your Content Will Never Be Good Enough
    If you publish research and best practices, but ignore mobile and cloud (first bullet), you are not serving your audience’s needs. Quite simply, the marketing content you create will never be good enough. You will need to produce better content every single day. Today, someone trumped your content. Someone else will.
  • HUBSPOT  |  FRIDAY, FEBRUARY 3, 2012
    [Best] How the Third Wave of Media Is Transforming Marketing Content
    But what doesn't matter, because a secret about the publishing industry is that it makes most of its money from a small group of best-selling books and authors. Amazon understands this and seems willing to lose money in order to take the best and brightest writers away from traditional publishing houses. Listen for a second. you ask?
  • DIANNA HUFF - B2B MARCOM  |  SUNDAY, SEPTEMBER 8, 2013
    [Best] Anne Holland to Speak at SEMNE (A MUST Attend Event!)
    She shows both versions and you get to vote on which version you think pulled the best results. 'It’s no secret — I’ve been a huge fan of Anne Holland for years. Anne is one of those rare people who combines brilliance, witty humor and a true desire to help marketers get great results. Home Page of WhichTestWon.com. Details.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JANUARY 29, 2012
    [Best] Creating an inclusive social media event
    This is what is different about Social Slam: This is the best social media educational value in America. Now, the best social media conference in America is built by volunteers too. A few years ago, I was speaking at a social media event in New York. And because the events are usually in New York or L.A., Chris Brogan. Guy Kawasaki.
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