| || |
- Toward An Integrated Model of Information Seeking and Searching
This approach is best illustrated by Figure 2, "Interpenetration of the Levels." To ignore the latter is to be incomplete at best, and seriously distorting at worst. The best way I can demonstrate what I have in mind is to attempt to develop a model of information seeking and searching. TOWARD AN INTEGRATED MODEL OF. Bates.
CONNECT THE DOCS Be Strategic, but Authentic
| WEDNESDAY, FEBRUARY 10, 2010
show I sent the stock boy out to buy a $400 video camera from Best Buy (now I use a fancy Sony that cost a few thousand bucks, but most of my recent shows I tape on a $150 Flip Cam and they look fine). We all know that effective content marketing depends on planning and strategy. You think before you speak. The day I filmed my first.
HUBSPOT 12 Business Blogging Shortcuts for Time-Crunched Marketers
| THURSDAY, JANUARY 5, 2012
about business blogging and content creation , one discussion point stood out among the rest: everyone we spoke with acknowledged the importance of business blogging for inbound marketing success, but many people said that, despite their best efforts, it's really hard to find enough time to do so on a regular basis. Set blogging deadlines.
YOUR SALES MANAGEMENT GURU Sales Management Thought Leadership: The “Linchpin” for Business Growth
| TUESDAY, MARCH 15, 2011
Whether coaching is delivered face-to-face, on the telephone, or via e-mail, those organizations that have a strong coaching culture attract and retain the best salespeople. From Webster’s dictionary: Linchpin: “ something that serves to hold together the elements of a situation”. Wednesday March 16th 2011 12 noon EST/5PM GMT.
HUBSPOT 7 Excellent Examples of Email Personalization in Action
| WEDNESDAY, FEBRUARY 6, 2013
And the best part? Personalized email marketing : We have the technology! So why isn't anyone doing it? Well, it's not that nobody is doing it (otherwise we wouldn't have much of a blog post on our hands). it's just not being done as often or as well as it could be. Alas, first name alone just isn't cutting it these days. That's all!
HUBSPOT How to Use Email to Re-Engage Sleepy Subscribers
| WEDNESDAY, APRIL 4, 2012
Before we dive in to the steps for implementing an email re-engagement campaign, I want to make sure it's clear why a re-engagement campaign is a good best practice to include in any email marketing program. As an email marketer, you already know you're losing about 25% of your email list every year. Your emails don't provide value for them.
SALES INTELLIGENCE VIEW Monitoring Email Marketing ROI 101
| FRIDAY, FEBRUARY 22, 2013
Sending out bulk emails to a client list isn’t the best sales strategy anymore as those emails will likely find their way to the trash quicker than it took to reach an inbox. Also, let’s be honest: email marketing has earned a bad reputation in the past few years. So, how do you monitor your ROI with email marketing?
HUBSPOT 7 Reasons Agile Marketers Are Better at Their Jobs Than You
| WEDNESDAY, SEPTEMBER 19, 2012
One of our best performing lead generation offers of all time, because no one else had written a definitive guide to using Pinterest for marketing. The concept of "agile" anything is kind of used as a business babble buzz word. And you know how I feel about those (hint: don't love 'em.). But it's not all that complicated a concept. is it?)
WONDERING OUT LOUD The rebirth of written communication
| WEDNESDAY, DECEMBER 15, 2010
“Letters are one of our best sources of information about the past, but these days nobody writes letters—they just call.. In a Wall Street Journal piece, author Orson Scott Card puts forth the theory that, among the many benefits it has delivered to society, the Internet has turned the tide and made the work of historians easier.
WONDERING OUT LOUD Train your people to use the phone
| MONDAY, SEPTEMBER 14, 2009
Not coincidentally, I started saving the best of the worst for future use. As a rule, it is better to give than to receive. However, as with all, there is an exception to this long-standing rule: voicemail. love receiving voicemail from people. So much so, that I rarely pick up the phone unless the caller ID is from someone I know.
HUBSPOT 10 Data Points You Need to Convert More Customers
| FRIDAY, DECEMBER 16, 2011
So how do you create a lead nurturing campaign that makes use of all of those critical lead nurturing best practices we just mentioned? Industry: If you're a B2B company and you sell products and services to people in various industries, industry information can be extraordinarily helpful in determining the best nurture path.
TRADESMEN INSIGHTS Why Are You Afraid of Starting a Blog?
| WEDNESDAY, JUNE 20, 2012
Look internally - some of your best resources might just be down the hall. I bet for most of you it’s that you’re afraid you won’t be able to publish relevant content on a regular basis. I’m the first to admit starting a blog is a commitment, but one that’s well worth it. Try to do one original post a week.
B2BBLOGGERS What I Learned About B2B Social Media In Memphis
| THURSDAY, MAY 20, 2010
Experimentation Is The New Best Practice 6. The event was headlined by Chris Brogan and organized by Amy Howell (@HowellMarketing) of Howell Marketing Strategies. It was my first opportunity to experience the benefit of the time I have been investing into social media marketing for Make Good Media and B2Bbloggers. Consider a hashtag for it.
LEADER NETWORKS On Being A Brand Online
| TUESDAY, JANUARY 26, 2010
But I persist in sharing my ideas and point of view on the social channel because I believe in the platform and have a driving need to further the best practice of building online communities for business. There is much to learn from those best practice examples. Being a brand online is reserved for the brave. venues.
B2BBLOGGERS A Focus On Revenue Is Not New Marketing Thinking
| WEDNESDAY, OCTOBER 19, 2011
Ideally marketing should be informing our respective organizations which customers and prospects to target because as marketers we are the ones who are supposed to identifying the best customer and market opportunities from our customer and market segmentation and sizing efforts. Peter Drucker is attributed with saying that ?Business confess.
SALES LEAD DYNAMICS Want More Referrals from Clients? Don’t Make Them Guess.
| THURSDAY, JULY 19, 2012
The best way to get a referral is to make a list of people you want to meet. Fred the marketing consulting is meeting with his client Tom. Tom, I’m looking for more clients ,” Fred says “ Do you know anyone who could use my services.”. Tom is flummoxed. Well, er, ah…., Fred, we’ve never discussed referrals before… er, ah…. Fred blew it.
SALES INTELLIGENCE VIEW Why is Sales Intelligence Becoming So Critical for Professional Experience?
| TUESDAY, FEBRUARY 14, 2012
It is best to answer this question by deriving some of the key duties from this job requirement and how sales intelligence can bring these duties to their fullest potential. There is little to no doubt that as sales intelligence continues to emerge in the industry, it will become a crucial component in your job resume. Aberdeen ). by $500K.”
HUBSPOT Conversion Assists: How to Leverage Your Site's Most Influential Pages
| THURSDAY, MARCH 15, 2012
The first thing you'll need to do is understand which of your pages are your best-assisting website pages. Problem B: If your CTA points to a landing page that has a low conversion assist percentage, this probably indicates that the offer on that page isn't one of your best ones. In marketing, assists can be extremely valuable, too.
BLOG MY CALLS 3 Ways to Use Call Tracking That You Haven't Thought Of
| WEDNESDAY, APRIL 3, 2013
What follows is the best list ever of ways to use call tracking that you haven't thought of. Call tracking data can provide you much more than call source, keyword and call duration information. That's really just the beginning. 1) Use it as a call recording and sales training platform. They want the data to improve their sales team.
HUBSPOT New Charts: Most Effective Email Marketing Tactics for 2011
| FRIDAY, JANUARY 7, 2011
Segmenting, automatic sends based on triggers, specifying email preferences, this is where email marketing gets complicated and where you can get the best results. In my last two posts about email marketing , I covered challenges and objectives. In today’s post I want to look at email marketing tactics. But what exactly is its role?
BIZNOLOGY In search marketing, focus on what's important
| THURSDAY, OCTOBER 14, 2010
what is the best way to keep up with it all? Best of luck to you. Image by add1sun via Flickr. Search marketing seems like it changes every minute, and it's hard to blame anyone who is worried about falling behind. Quick question. hope you can help me. and so much info in the blogosphere. am wondering. have both your SEO books.
THE EFFECTIVE MARKETER Why Seeding Your Content is Key to Making it Viral
| THURSDAY, APRIL 26, 2012
It pays off then for companies to mine the data they already have about their customers in order to determine the best people to seed your campaign. Is great to see scientific research being done on social media, viral videos, and marketing in general (see previous post on the New Science of Viral Ads ). Fringes: poorly connected people.
HUBSPOT When NOT to Use Lead-Gen CTAs in Your Marketing
| TUESDAY, JANUARY 15, 2013
Again, the point of the post was not to generate leads; it was to come together as a community and honor an industry legend and share some of his best quotes with the world. Calls-to-action (CTAs) are the directional signals on your website. PR and Social "Buzz" Campaigns. Not in the video itself, or even the blog post we used to promote it.
HUBSPOT 6 Online Dating Tactics to Improve Your Facebook Fan Page
| THURSDAY, JULY 14, 2011
Always bear in mind that this is the best way to establish casual and approachable reflection of your brand. The best part of this strategy is the fact that most of the work has already been done. To steal a quote from Bob Dylan, the times they are a-changing, in the boardroom and the little black book alike. with your prospects.
MARKETING ACTION 5 Social Media Don’ts
| TUESDAY, FEBRUARY 5, 2013
Guidelines are helpful in addition to using your best judgment to determine what is and is not appropriate when managing your company’s social media, but the list doesn’t stop here. Let’s face it: when it comes to social media, we’ve all probably posted a message with a word spelt incorrectly or used incorrect grammar and punctuation.
WRITING ON THE WEB A Tale of Two Websites: Good/Bad Content
| MONDAY, MAY 9, 2011
They may not know which is best so your online site has to do some convincing and comparing. How do you sell something that people don’t know they want or need? Or, maybe they know they need it, but don’t want to admit it? And how do you do that through your online content ? What you write on your site has to be compelling.
LEADER NETWORKS Why Every Company Is A Media Company
| WEDNESDAY, MARCH 10, 2010
Everyone knows that enterprise success is predicated on competitive advantage, best products and services, excellent customer service, and right pricing. What do you get when a VP of Influencer Relations from SAP, the founder of Silicon-Valley Watcher and former Financial Times Journalist and a Social Media strategist come together?
MODERN B2B MARKETING The Three Rs of Content Marketing Optimization
| TUESDAY, SEPTEMBER 14, 2010
The Three Rs of Content Marketing Optimization was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. While some marketers struggle to create enough content, many marketers are challenged with content that is out of date, out of place or inappropriate for the target audience.
HUBSPOT How to Use Web Analytics to Become a Better Marketer
| FRIDAY, AUGUST 6, 2010
Determine which keywords are giving you the best top, middle, and bottom of the funnel leads. Strategic marketers are continually collecting data and web analytics on their website, but what do they do with all this information? Ways To Leverage Web Analytics to Become a Better Marketer. Photo Credit: Pink Sherbet Photography.
LEDGER BENNETT Sirius Decisions Summit summed up in tweets
| SUNDAY, MAY 12, 2013
holistic picture is typically required for the buying journey, and this is best delivered through multiple departments. 'In the aftermath of the Sirius Decisions Summit 2013 , here is a round-up of the current state of B2B marketing and the factors driving the future of B2B marketing. Content Marketing. 176ytlu @ siriusdecisions. Meryl K.
MODERN B2B MARKETING Agencies Anonymous: 6-Step Program to Overcoming Lead Nurturing Failures
| TUESDAY, MAY 7, 2013
Agencies Anonymous: 6-Step Program to Overcoming Lead Nurturing Failures was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. 'by Dayna Rothman We are excited to announce Anne Shaneen as today’s guest blogger. Anne wrangles words as a marketing content specialist for MarketStar. m Anne, and I’m a marketingaholic.
| TUESDAY, AUGUST 10, 2010
LOOPFUSE Know Thy Customer « Loopfuse Marketing Automation Blog – The Mouth.
| TUESDAY, SEPTEMBER 14, 2010
Think of it as combining a Godin “Best In The World” concept with a Porter’s Five Forces. What I’ve found lacking in the discourse, however, is a real pragmatic approach to leveraging this for marketing purposes. Part of the explanation for this is certainly that it’s not an easy thing to do. To start, you need a process.
LOOPFUSE A Lead: An Expression of Interest
| MONDAY, OCTOBER 4, 2010
« Previous Post The Loopfuse Exchange: Sales & Marketing Best Practices Next Post » WordPress Plugin 2.0 A Lead: An Expression of Interest October 4th, 2010 by Greg Malpass One of the largest and most frequent problems that plague the sales and marketing relationship is the quality and quantity of leads. LoopFuse ,Inc.
HUBSPOT 5 Steps to Reduce the Pain of Starting a Business Blog
| TUESDAY, SEPTEMBER 28, 2010
Seth Godin is one of those rare big thinkers and he has produced several best selling books. Blogging can be intimidating for someone who hasn’t done it in the past or grown up in the age where everyone has a personal blog. It is, however, critical that business owners and marketers ‘ blog for business.’ Produce it.
BLOG MY CALLS 9 Reasons Marketers Switch to LogMyCalls Call Tracking
| WEDNESDAY, MARCH 20, 2013
One of our clients who switched from another call tracking provider summed this sentiment up best when he said, "Switching to LogMyCalls is like switching to a brand new Mac from a 1992 PC.'. We're not the cheapest, but we provide the best value. We're adding dozens of new call tracking clients every single day. We love them. can help.
TRADESMEN INSIGHTS Thought Leadership: Repurpose, Repackage, Refine Messages
| WEDNESDAY, JULY 21, 2010
Case Studies - can be used as a series of Best Practices and can be delivered by way of podcasts or webinars. You may be overlooking ways to “reuse the content across other medias to generate new conversations. This goes beyond the posts you’ve done. Look at white papers, articles, presentations, webinars.
INTEGRATED B2B B2B marketing is easy. Listen!
| TUESDAY, SEPTEMBER 18, 2012
It gives you the perfect subject matter for your marketing communications and publications, such as white papers, best practice guides, LinkedIn discussions, Slideshare presentations and the like. Based on their response, put your prospect in touch with the person in your company best equipped to help. They are completely in control.
INBOUND SALES NETWORK Are You Strategically Valuable to Your Customers?
| TUESDAY, AUGUST 16, 2011
This means listening, understanding, and on occasion, telling the customer that change might not be in their best interest. The only thing your customer cares about is value. To achieve radically better sales results, you must become radically more valuable to your customers – strategically valuable. Earning a Seat at the Table.
HUBSPOT 5 Actionable Skills to Improve Inbound Marketing Innovation
| WEDNESDAY, AUGUST 31, 2011
If you’ve only surrounded yourself with people from your company or your industry, you’re missing out on one of the best ways to generate new ideas for your inbound marketing program. Sometimes, the best way to do that is to take a break and get away from the office. Questioning. Observing. Networking. Experimenting.
MARKETING LEADERSHIP COUNCIL 4 Simple Segmentation Strategies
| WEDNESDAY, DECEMBER 21, 2011
While segmentation can be approached in many ways , some of MLC’s members have evolved best-in-class winning segmentation strategies that have propelled them to success. It’s almost time to say goodbye to 2011, and to things that worried us this year. If only segmenting was as simple as they teach in Marketing 101! Listen to LG’s M.
- Telephone Qualification Can Improve Marketing Lead Quality
While there are several ways to improve the quality of Marketing leads, I think one of the best solutions is to have Marketing manage the telephone lead qualification process. The best way to manage this process is to have Marketing and Sales meet frequently. Here’s why. Here are four tips for managing this process.
B2BBLOGGERS Content Marketers: How to Think and Act Like a Publisher
| THURSDAY, JULY 22, 2010
Experimentation Is The New Best Practice 6. But one key thing publishers have always focused on that B2B marketers traditionally have not is the profitable creation and distribution of massive amounts of content. So how do you begin to find or create the content you will need to succeed? It is by no means exhaustive or all inclusive. Sign up.
EARNEST ABOUT B2B This is the week that was: When social media put its brakes on
| TUESDAY, NOVEMBER 15, 2011
This week Marketo released its B2B benchmark report – examining the top challenges for B2B marketers as well as the best practices to overcome them… a lot of text to get through but well worth it. This infographic shows where money is best spent and where you are literally flushing money down the drain.
EARNEST ABOUT B2B The new 80:20 rule: Industrialising your marketing efforts to drive a better ROI
| THURSDAY, FEBRUARY 10, 2011
Rather than building a bespoke solution for each customer from the ground up, they’ve developed reusable templates, based on industry best practice and their own experience of what works, so the solution is essentially 80% pre-built. Last year Accenture conducted an extensive survey into the strategic priorities of senior marketers globally.
HUBSPOT How to Use Email to Transform Leads Into Sales
| TUESDAY, JANUARY 17, 2012
As a marketer, the best way to help in this area is to create offers that indicate sales readiness. Let's start with some common sense: don't spam your leads. Lead nurturing is a powerful tool for driving leads further down your funnel and delivering more qualified leads to your sales team. Remember, it's not about you; it's about your leads.
HUBSPOT Stop Linking to Our Website or We'll Call Our Lawyers
| FRIDAY, JULY 20, 2012
It's not the best link they could receive because our website isn't dedicated to talking about men's clothing in New York, but it still has some helpful qualities. Said nobody, ever. At least that's what we thought, until @AnneRuthmann (is it okay that we link to you?) tweeted a pretty bewildering story our way. Over an Inbound Link. slander?
CONNECT THE DOCS Are you using Video for Corporate Story telling?
| TUESDAY, FEBRUARY 16, 2010
While many public sites, such as youtube.com have gained huge popularity, they are not always the best vehicles for business-based communication. As more and more people find web video to be valuable and entertaining, web video for corporate story telling will continue to expand. What actions should marketers take in 2010?" Seamus Walsh.
CONNECT THE DOCS ClickDigest: Weekly Round-Up: 9-Oct-2009
| FRIDAY, OCTOBER 9, 2009
It’s a big world out there in the content-marketing/social media/B2B blogosphere, so we would like to save your time by rounding up the best posts and articles of the week. Normal. false. false. false. EN-US. TGIF and welcome to ClickDigest weekly roundup! Improve your Lead Gen: 8 Takeaways from the B2B Marketing Summit. Sewell.
IT'S ALL ABOUT REVENUE Feeling for the Elephant: 4 Lessons from the Content Marketing Summit
| FRIDAY, APRIL 8, 2011
Who’s the best content marketer these days? They focused on best practices in design and content for email communications. by Alexandra Fisher | Tweet this. You know the story. number of blind men each have the opportunity to inspect an elephant. To some, content feels like a PR campaign. and the eventual sale. powerful concept!
HUBSPOT How to Stalk Your Competitors in Social Media (So You Can Crush Them)
| THURSDAY, JULY 19, 2012
This is the type of information you need to collect to determine which networks are working best for your competitors. Alright, I think marketers have jumped on the social media gravy train. eMarketer reported on a study from the Association of National Advertisers showing the growth of social media adoption by US marketers since 2007. Yikes.
HUBSPOT 4 Failing Marketing Relationships You Need to Fix ASAP
| MONDAY, JANUARY 7, 2013
When he started blogging, he says, “All of our marketing changed from how good we are, to how does the customer make the best choice and decision for themselves.” Once you solidify the qualifying behaviors and actions, you can score those leads accordingly and deliver only the best leads to your sales team. leave it like it is. No way.
HUBSPOT How to Leverage Current Events to Get More Blog Visitors
| THURSDAY, JANUARY 27, 2011
This 24-page ebook features tips and tricks from some of the world's best bloggers. Got writer’s block again? Keeping the blog articles flowing on a consistent basis can be difficult. Get creative and blog about current events, trends, local news, celebrities, and even the weather! Get with the times to get more blog visitors.
MUTT GROUP What is Your Biggest Content Marketing Challenge?
| THURSDAY, MARCH 3, 2011
Everyone is pondering the best ways to measure content engagement. Every marketer I know is diving into branded content, or content marketing as some would refer to it. Many merely dipping their toes, others knee deep and some are in over their heads. Others are working with firms like the mutt group. Sustained content creation. Measurement.
SALES CHALLENGER Retaining High Quality Sales Talent in Asia
| MONDAY, MARCH 11, 2013
Sales leaders still struggle to retain their best salespeople with increments and counteroffers, as salary levels continue to rise across the board. What the best sales organizations have learned about retaining salespeople in Asia. To learn more, contact us at CEB_Asia_Sales@executiveboard.com.
SAVVY B2B MARKETING Savvy Speaks: Tips for Crowdsourcing
| WEDNESDAY, FEBRUARY 8, 2012
This week the Savvy Sisters share their best tips for crowdsourcing the pros - like a pro! The rise of social media has made crowdsourcing all the rage. Why read the opinions of just one person when you can get the 4-1-1 from a whole host of experts all in one place? But wrangling all those opinions can be a bit tricky. Heather. Wendy. Jamie.
SAVVY B2B MARKETING B2B Marketers: When NOT to Pursue a Case Study
| TUESDAY, JULY 6, 2010
Here are four instances when it's best to put a case-study opportunity on the back burner. If you're in charge of getting case studies published for your company, you likely feel the pressure to pump them out fast and furiously. But not every story is ready for prime time or worth pursuing just because a sales rep or executive says so.
SAVVY B2B MARKETING What Barbie and Pong can teach us about Consumer Experience marketing
| WEDNESDAY, OCTOBER 14, 2009
was joined by my best friend and her girls as well as a swarm of other moms and daughters all out there connecting to the person/brand/product that is the Barbie Girl. This is the second post in Heather’s coverage of the Integrated Marketing Summit. If you missed the first post you can find it here.
B2B MARKETING SAVVY Tweet “Type” as a Means for Threading the Approval Needle
| TUESDAY, SEPTEMBER 22, 2009
Twitter training is a critical component, as is a process for regular social media discussion and best practice discussion. Other Twitter Topics: The Graying of Facebook Multiple Account Layering Strategy Social Media: Not Just for Kids Email The Scoopdog Team. Would welcome any inputs others could share. . Welcome!
HUBSPOT Walmart Defeats Target in Monumental Marketing Matchup
| FRIDAY, DECEMBER 9, 2011
Try to optimize your site for the best scenario by using analytics to determine which pages have the greatest influence on purchase behavior and creating clear paths to those. Nothing says happy holidays like the early December glow of a big box store. Now, let's see how these two holiday shopping giants fared. Website Traffic: Walmart Wins.
DIANNA HUFF - B2B MARCOM Weaning Yourself Off Keyword Dependency — Dealing with Not Provided
| WEDNESDAY, FEBRUARY 13, 2013
Using a keyword tool, you selected the best keywords that people looking for products and services like yours were using, you used these keywords to optimize your site using specific rules, and then bingo, your page/s would begin to rank in the search engines and traffic would come to your site. Woohoo! ” these companies would call out.
- On Twitter, even casual interactions can deliver business benefits
Best of all, Michelle is my friend, and that never would have happened without the social web. This week, I’m featuring personal case studies to demonstrate how the social web can provide tremendous business benefits … often when you least expect it! flipped to Twitter and cheered for my favorite team. This formula works.
- 7 Ways to Keep E-mail Competitive
There are a few well-tested best practices. But using these creative best practices isn’t enough. Email, the digital communications workhorse, will be eclipsed by social and mobile media, unless e-mailers get more sophisticated, segmented and interactive. E-mail is the ubiquitous digital marketing tool.
BUYEROLOGY Reinvent B2B Sales With Buyer Personas
| THURSDAY, MAY 12, 2011
Inform Sales Structure : buyer persona development can contribute immensely to informing how to organize sales team structurally and in ways that best map to how buyers are self-directing their engagement. Image via Wikipedia. My thought here is very different than the conventional purchasing department.
THE B2B RESEARCH BLOG Not how you fly, but how you serve
| THURSDAY, OCTOBER 27, 2011
What does the power of national identification bring to the airline in each market it serves, and how could that knowledge be leveraged to help position the airline and its service to best effect? It was a great project and I’ve written about it elsewhere (read the original conference paper here: branding and national stereotypes ).
B2B MARKETING INSIDER #PRWebchat Discussion on B2B Marketing, PR and Social Media
| TUESDAY, JUNE 28, 2011
If you look at the best content in social and what is shared the most, it generally has a basis in strong SEO. Just over a year ago I wrote about how Social Media will help to unite Marketing, PR, Customer Service, HR and more. said it would help us “all get along better as we align around customer needs. What has caused this spike?
HUBSPOT How to Integrate Inbound Call Tracking With Online Analytics
| FRIDAY, APRIL 20, 2012
Best of All? For many marketers who rely on the phone, life is like living in Germany -- before the wall came down. On one side of the wall -- the click side -- life is rich with data. You can track inbound traffic, its sources, its path through your site, and its progress through your funnel. The wall is coming down! See the image below.).
MODERN B2B MARKETING Marketo’s Greatest Blog Hits of 2011
| TUESDAY, JANUARY 10, 2012
Announcing the Definitive Guide to Marketing Metrics and Analytics – This 70 page book offers up best practices and techniques for harnessing data to not only prove, but improve marketing ROI. Marketo’s Greatest Blog Hits of 2011 was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Or is it? Cheers!
SOCIAL MEDIA B2B A B2B Social Media Turning Point
| FRIDAY, OCTOBER 14, 2011
Before you present that B2B social media plan to executives or a client, the best thing to do is prepare. Today’s posts for B2B marketers seem to have a negative tone. didn’t pick them with that in mind, but these are some of the posts that resonated with me this week. Survey: 71% of CMOs Feel Unprepared For Today’s Market.
LOOPFUSE 5 Things to Think about Before Hitting the Send Button « Loopfuse.
| TUESDAY, SEPTEMBER 21, 2010
have emails that have been created and built into leadflows so that my existing database of users feel the LoopFuse love and we continue to educate them on the best practices within the product. No matter what type of email I am crafting, I always run down a checklist of 5 things before I click the “Send” button. Is there a call-to-action?
LOOPFUSE Marketing Automation Buyer's Guide to Lead Nurturing « Loopfuse.
| TUESDAY, SEPTEMBER 21, 2010
system that can grow with you and can produce measurable and refinable results will suit you best in the long-run. Marketing Automation Buyers Guide to Lead Nurturing September 21st, 2010 by Roy Russo Lead Nurturing is the corner-stone of today’s marketing automation and automated email marketing processes. Is he a lead in my CRM?
WEBBIQUITY 19 New Featured Sources on the B2B Marketing Zone
| MONDAY, JULY 26, 2010
It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. Here are my top 10 posts and topics: Best Social Media Stats and Market Research of 2009 , March 31, 2010. Sarah Worsham ( @sazbean ). Customers.
MODERN B2B MARKETING Hold on to your little dog: The New B2B Marketing Manifesto
| FRIDAY, OCTOBER 1, 2010
Hold on to your little dog: The New B2B Marketing Manifesto was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. “We’re not in Kansas anymore. This is how Velocity introduces their newest eBook , The New B2B Marketing Manifesto. This Judy Garland quote rings true in this new B2B marketing landscape.
MODERN B2B MARKETING 5 Ways B2B Blogs Can Fast-Track Marketing Efforts
| WEDNESDAY, MAY 19, 2010
Ways B2B Blogs Can Fast-Track Marketing Efforts was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. These days, virtually all marketers – B2B and B2C – at least recognize the potential impact of blogging when integrated into the marketing mix. B2B blogs provide an avenue for thought leadership content.
MODERN B2B MARKETING Why is Customer Advocacy Important?
| WEDNESDAY, MARCH 2, 2011
was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Caroline Ruggiero I recently heard Dr. TR Rao of Market Probe speak at a Market Research Bulletin webinar. He posed an interesting question – Does customer advocacy exist in the B2B world? He believes that, yes, there is. Why is it important?
MODERN B2B MARKETING What the World Needs Now: A Revenue Revolution
| MONDAY, NOVEMBER 15, 2010
What the World Needs Now: A Revenue Revolution was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Marketo’s CEO, Phil Fernandez was invited, once again, to share his thoughts on the weekly SLMA Radio show. In case you missed it, download the recording here or read below for a quick summary. Want to hear more?
- Knowledge work as craft work
How do we raise the standard of practice in the organization to that of the best units? From my observations of most spreadsheet users, best practice appears to be structuring your models to separate parameters and assumptions from the main model and to save periodic snapshots of an evolving model as separate files. McGees Musings.
HUBSPOT When (And When Not) to Automate Your Social Media Updates
| TUESDAY, AUGUST 2, 2011
Only you know your company, its ethics, and your audience, so it's up to you to determine what works best for your business. This is a guest post by Nikki Peters, community manager of MarketMeSuite. MarketMeSuite now has thousands of users and a fast-growing global customer base of small businesses and consultants. Here's Why: 1.
SALES CHALLENGER Say This, Not That!
| WEDNESDAY, NOVEMBER 14, 2012
And the best part is it’s a simple solution to put in place. Here in the United States, there’s a popular book series titled, Eat This, Not That! and its focused on making healthy eating choices. but the less healthy version often sounds so much more appetizing I wish the author wouldn’t even mention it. Do I not qualify for ‘that’?
- Why Google Reader Should Be Your New BFF
In fact, one of my best clients recently sold his business (for a nice profit) based in part on the Website I developed and maintained for him. Tweet June, 2011. Published by Dianna Huff. Volume 11, Number 4. Welcome! Having a hard time keeping up with all the online content that's out there? Where did the time go? Revenge is sweet.
HUBSPOT Why Social Networks Like Pinterest Will Never Be Marketing-Free
| WEDNESDAY, FEBRUARY 29, 2012
When we noticed our HubSpot pin had sparked an interesting discussion and debate, for example, we chimed in to learn how we could improve and adapt our Pinterest presence to provide our followers with the best value. It's no surprise. At HubSpot, we've been noticing some very interesting trends from our own Pinterest presence. from Google+.
ENGAGE 3 Things the Top 10 Viral Videos of All Time Have in Common
| WEDNESDAY, AUGUST 31, 2011
VW, Piano Stairs is the best example of the bunch. W ant to watch a baby do flips on rollerblades? How about people playing the piano with their feet? Maybe you’d rather see a biker riding on the tops of stores and jumping off bridges? Both instances are probably true since those advertisements have gone viral from the time of their debut.
BIZNOLOGY Content Is the Foundation of a Good Link Building Strategy
| MONDAY, NOVEMBER 21, 2011
These resources have the best chance of being linked to by others over time. Image by Profound Whatever via Flickr. There are two parts of a search engine optimization campaign. Once a site has been optimized properly, the next part is link building. Relevant, inbound links pointing to a website establish search engine trust.
BIZNOLOGY Why Meta Data Still Matters in SEO
| MONDAY, OCTOBER 24, 2011
While it may not play such a huge role in ranking as it did back in the day, it’s still considered to be an SEO best practice to include it. Image via Wikipedia. The search engines have evolved a great deal in the last fifteen years. They’ve gotten a lot smarter, meaning that it’s not easy for a website to get a good search ranking.
THE NEW STRATEGIST A Different Kind of Influencer - Find Your Enthusiasts
| WEDNESDAY, MAY 25, 2011
There’s something to be said for having super-passionate enthusiasts interacting with you, sharing their opinions and reviews, and becoming your best friends. I have a really hard time putting any kind of stock in to a Klout score. It just seems extremely artificial to me. Retweet their stuff? Buy their song on iTunes? Big deal.
HUBSPOT 4 Tips for Effective Multi-Channel Ecommerce
| TUESDAY, AUGUST 16, 2011
Finally, some channels are best for one set of products and other channels may favor others. This is a guest post from Scot Wingo, the CEO of ChannelAdvisor. ChannelAdvisor offers Software-as-a-Service (SaaS) solutions for managing ecommerce channels. Different Ecommerce Channels. Google and Bing) on a pay-per-click (PPC) basis. Diversify.
BLUE FOCUS MARKETING Marketing Trends for 2011
| SUNDAY, JANUARY 9, 2011
The best marketers truly understand that the U.S. In 2011, marketers will wake up to the fact that agencies employ some of the best “all around” creative talent in the world. “It’s all about protecting and nurturing the brand. Writing this post made me think of R.E.M.’s hit song. So, here’s my list. Advice: ROI? R.E.M.
STORIES THAT SELL Putting Social Media Theory into Practice – Learn from 171 Authors
| FRIDAY, JUNE 4, 2010
The ideas of marketers Drew McLellan and Gavin Heaton led to a project with 100 bloggers from nine countries, and has now evolved to a third collaborative effort, a printed book with 171 authors all talking about putting online marketing and social media best practices into practice. " The best part of Age of Conversation 3 ?
SALES INTELLIGENCE VIEW How to Get Referrals from Your Customers
| FRIDAY, MARCH 22, 2013
Referrals are the best type of leads in B2B sales because they are most likely to turn into sales. Your best source for referrals is your happy customer base. To increase your sales productivity, it is important to increase your amount of referrals. Asking After Delivery. Helping Each Other Out. Offer a Discount. Social Media.
TRADESMEN INSIGHTS New Product Launches: Don't Overlook Your Distributor Partners
| THURSDAY, AUGUST 12, 2010
With time and travel expenses being what they are, traditional things like lunch-and-learns may not be the best way to introduce the new product. Let’s face it, especially in today’s economy, a distributor needs to understand why he should invest in inventory of this new widget. Put yourself in their shoes. take my survey [link].
HUBSPOT Did Email Marketing Offers Drive 2010 Holiday Buying Season?
| WEDNESDAY, DECEMBER 22, 2010
With consumers searching for the best deals to stretch their holiday budgets in recent years, more of them are signing up for retailers’ promotional emails. Improve your decision making and long-term performance with marketing data for best practices. growth. What is the mind-set of consumers and retailers this holiday season?
INBLURBS 10 Ways to enhance your Facebook Static page
| MONDAY, JANUARY 24, 2011
6 Live Chat: Chatroom is the best way to communicate with friends and loved ones instantly. For enhancing your page, live chat in facebook is the best option for your page. As facebook is very popular all over the word and it is a kind of social media marketing tool. Ten of those ways, i am going to share with you here.
B2B MARKETING UNPLUGGED Of Trust, Imagination & Beach Balls
| FRIDAY, MAY 28, 2010
We justify it all in terms of authentication and security and best practices, but really, how much of that is genuine and how much is a convenient cover for our lack of imagination in designing systems that actually serve customers instead of punishing staff? My blue friend doesn’t trust me because her employer doesn’t trust her.
B2B MARKETING UNPLUGGED Two Honourable Direct Campaigns
| THURSDAY, MAY 12, 2011
Best of all, they include an actual sample of the piece. Just for the record, I’m not opposed to direct mail or paper or cleverness. happen to think physical direct mail has more impact than its electronic cousins, and that done well it is a prudent use of resources to drive a desired end. Done poorly it’s just junk.
DIGITAL VOICES The U.S. Army Deploys A Mobile Strategy Fit For Your Business
| WEDNESDAY, MARCH 28, 2012
The Connecting Soldiers to Digital Applications (CSDA) program was created to define best practices for arming soldiers with emerging technologies for educational purposes, while highlighting cost-effective development and secure deployment options. Back in 2010, the U.S. The mobile plans are getting bigger as well. Discuss Distribution.
DIGITAL VOICES Enterprise Content Management Vendor Predictions
| SATURDAY, SEPTEMBER 11, 2010
Unfortunately, as ubiquotous as PDF has been as a downloadable format, it has not always been the best format for collecting and publishing enterprise content (e.g. The Enterprise Content Management (ECM) space is really starting to consolidate. For enterprise customers, these acquisitions may mean some pain and trepidation in the short-term.
BLOG MY CALLS The Top 10 Marketing Blogs We've Ever Written
| MONDAY, APRIL 8, 2013
This blog certainly doesn''t have the traffic some of our other blogs have, but the quality of writing is among the best and the point it makes is profound for marketers. '#10 - The Zombie Apocalypse of Keyword Call Tracking. This is a relatively new blog on Blog.LogMyCalls.com , but recency does not mean poor quality. Oh well. Truly.
THE EFFECTIVE MARKETER The New Rules of Lead Generation: Book Review
| TUESDAY, APRIL 30, 2013
He says “You are constantly testing and anlyzing your results to see which lead generation tactic works best for you” This is important, because you don’t want to go ahead and spend money on certain tactics just because your competitor is doing it or because it is being talked about in the media. Scott, for review. Measure.
HUBSPOT 9 Guaranteed Ways to Make Industry Events Worth Your While
| THURSDAY, MARCH 21, 2013
The best partners are the ones that align with your company or brand to ensure that your goals are the same. Well, all of the above at best -- but some of the above is still pretty darn good! In 2012, one industry raked in $13 million in revenue. Excuse me, I had a frog in my throat, what I meant to say was $13 billion. Network.
ACQUIRING MINDS Savvy Buying of B2B Data
| THURSDAY, JUNE 17, 2010
What is the best way to buy data ? An Interview with Ruth P. Stevens and Bernice Grossman. am pleased to welcome Ruth P. Stevens and Bernice Grossman, two well recognized B2B direct marketing experts. Ruth P. Stevens consults on customer acquisition and retention, teaches marketing at Columbia Business School and blogs at HBR.org. .
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