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  • HUBSPOT  |  FRIDAY, APRIL 11, 2014
    [Best] From Direct Mail to Digital: How Your School Can Avoid the Dreaded #CollegeMail
    You want to send right information to the best potential applicants at the right time to get the best return on your marketing investment. That''s the best way to inform your applicants while giving you the opportunity to keep the conversation going. Offer information online that you would usually print.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 30, 2013
    [Best] How B2B Ecommerce Vendors Can Get Listed in AdWords Seller Ratings
    To help with this last point, I’ve evaluated some of the review sites and options that might work best for your business. Since Google Checkout is so seamlessly integrated into the AdWords Seller Ratings, it should be your first and best choice to quickly get rated. Low or No Cost Review Portals. Google Checkout. Bizrate.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, MAY 18, 2015
    [Best] Are You the Maestro of Your Sales Team?
    One of the reason our Sales Managers Tool Kit is one of most popular resources is there are over 40 tools/documents and best practices included, take a look at it before you consider re-inventing a process or sales management tool. Are You the Maestro of Your Sales Team? This was a musical weekend.  Learn to read your team.
  • CONNECT THE DOCS  |  WEDNESDAY, DECEMBER 2, 2009
    [Best] Time to Analyze your Content: What Worked and What Failed?
    Can you package a "best of" roundup from the year in a slick, new way? It means helping people navigate toward the best of your content, rather than getting lost and moving on. As the end of the year approaches, it's a good idea to shift focus from content to analysis. What has worked for you the past year and what hasn't?
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, JULY 18, 2013
    [Best] Banning BANT: Redefining Quality Lead Criteria and Handling Moot Objections
    Now that we know that banning BANT may be the best action, we should think further and encourage marketers and BDRs to redefine their criteria. Both marketers and inside sales reps are familiar with the oft-referenced BANT acronym, whether in identifying qualified leads or handling objections: Budget, Authority, Need and Timeframe. How well?
  • LEADERSHIP  |  FRIDAY, OCTOBER 10, 2014
    [Best] Interesting Infographics: 10 Biggest Office Distractions
    If you follow my blog, you know I tend to share topics related to marketing, B2B lead generation and social media; however, all of the best strategies and tactics will not make any difference if our teams fail to implement. To start off, in an average lifespan, did you know that we spend: 3.66 years eating. years driving. 25 years sleeping.
  • FUNNEL FOCUS  |  SUNDAY, APRIL 11, 2010
    [Best] Why Marketing Strategy Must Drive Lead Nurturing Execution
    Plan your content distribution to deliver a continuous thread of information your leads need to determine how to best solve their problems. The best part is that you don’t need to achieve perfection before you can begin to execute your marketing strategy. Times have obviously changed. But that doesn’t happen without planning.
  • HUBSPOT  |  MONDAY, MAY 4, 2015
    [Best] How to Add Business Books to Your Shelves Without Spending a Dime
    From today through June, HubSpot is giving away free copies of a ton of different business books from the best minds in the industry. As fun as it is to read books like Gone Girl while posted up in a lounge chair on a beach, settling down with a business-related book might be a better bet for your career growth. Socialnomics, by Erik Qualman.
  • MARKETING LEADERSHIP COUNCIL   |  WEDNESDAY, JANUARY 4, 2012
    [Best] Automation and Activating the Long Tail
    In order to extract the most value out of their marketing communications, the company turned to the best of automation and human judgment to create a lead nurturing program – one that starts with pre-programmed, automated content, but transitions to more tailored, targeted e-mails to convert prospects into sales-ready, qualified leads.
  • B2B IDEAS @ WORK  |  THURSDAY, JULY 14, 2011
    [Best] Early Lessons to Shape Your Content Marketing Program
    Best of all, content marketing is based on engaging with the industry topics of the day, every day. I love hearing about B2B companies that have decided to adopt a content marketing approach. They’ve loosened their grip on the hard-sell, call-now ads and brochures. Ramping up your program, though, isn’t easy. ” , etc.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, APRIL 22, 2010
    [Best] My Take on a Teleprospecting Culture
    My best example of this comes from my previous job working for a well known financial institution. It's my opinion that in a sales environment, for someone to do the best they can they need the best people around them in order to reach their potential. I've worked in a fair amount of jobs in my life. This woman was the latter.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, JUNE 22, 2012
    [Best] Corporate Culture: To Facebook Or Not To Facebook
    If you want to know if your colleagues would defend the office in the event of a zombie attack, make a poll – best defense tactic gets treated to coffee! Yes, I go on Facebook at work. But it’s not what you think, well most of the time. Facebook, or SpacePage, as my Grandmother says, serves various different purposes. And hey!
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, MARCH 4, 2010
    [Best] Stop Telling Me That Cold Calling is Dead
    When push comes to shove, when you are selling to a cold calling opportunity you are flying the plane whereas selling to an inbound opportunity, you can at best hope to be the co-pilot. What ever happened to just picking up the phone and dialing? Every day, we are inundated with the message, "INBOUND, INBOUND, and INBOUND!" Thanks, Pete
  • VOICE-BASED MARKETING  |  THURSDAY, JUNE 12, 2014
    [Best] Big Data Buzz – Are You Answering the Call?
    The best course of action would be start small and prove the value of data-driven analytics across one aspect of your program. The following is a guest blog by Kelly Wrather, Senior Manager, Content Marketing, Kenshoo. Well, the tides seem to be changing. Big Data can be a daunting subject, so where should marketers begin? Want to learn more?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, OCTOBER 16, 2011
    [Best] Now connecting with the sexiest bloggers is easy
    Lee believes that the best way to connect with beautiful people online is not by another agonizing dating site, but through a pain free social networking site.  “We are proud to have created this wonderful niche, so users can have easier access to connecting with our attractive members regardless of their relationship status,” she said.
  • LEAD VIEWS  |  WEDNESDAY, NOVEMBER 10, 2010
    [Best] Why Every B2B Company Needs Sales Analytics
    At best, contacting the seller is the best indicator. With the pervasive growth of the internet and the digital information overload, one of the things that is likely to undergo transformation is the Selling process. Most buyers prefer to do their research about the product and features online before reaching out for human assistance.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MAY 21, 2014
    [Best] Your Teleprospecting Question Workbench
    Huffington Post calls him one of the top 100 “Must Follow” on Twitter and Forbes named Duct Tape Marketing one of the 100 Best Websites for Entrepreneurs. Sales Prospecting Perspectives is pleased to bring you a guest post from John Jantsch , a marketing consultant, speaker, and the acclaimed author of several bestselling books.
  • HUBSPOT  |  FRIDAY, MAY 22, 2015
    [Best] Meet 13 #INBOUND15 Speakers: Introductions From Their Fellow Speakers
    By Seth Godin , Best-Selling Author. When we think of being our best selves, we conjur up something more Ann-like. Tim is best known for appearances and writing on. The INBOUND team here at HubSpot is finishing off May with a big flourish. In celebration of this year's impressive (and growing!) Brené Brown: Live and In Person.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 27, 2012
    [Best] Does Facebook Work for B2B Lead Generation? Hell Yes!
    was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jason Miller To the folks out there who say that Facebook is not an effective lead generation tool for B2B, I will tell them that they need a new strategy. What I have found out is that in order to have success, you need a perfect storm of content and tactics.
  • HINGE MARKETING  |  MONDAY, MARCH 24, 2014
    [Best] 5 Things Every Managing Partner Must Do To Drive Organic Growth
    You can find out what’s best for your firm, what’s best for your clients, and then go where the data takes you. 4. At Hinge, we conduct ongoing research on organic growth in professional services industries. In study after study, we’ve seen that high-growth firms aren’t just getting lucky. It has to be: True.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 5, 2014
    [Best] The Art of Marketing: 6 DIY Design Projects to Try
    Through A/B testing and optimizing , we can even figure out when the best times are to share our content with people via social media and email. you can set how long each frame should be shown for) and -- best of all -- we have this blog post that walks you through the entire process. 2) Redesign Your LinkedIn Banner Image. Design
  • MODERN B2B MARKETING  |  MONDAY, MARCH 3, 2014
    [Best] Is Your Company a Life-Long Partner, or a Short-Term Fling?
    This is a subtle, but important point:  I didn’t choose Dove because I knew Dove to have the best line of men’s body wash for dry skin. There’s no right or wrong answer – it’s all about what’s best for your brand. I’m happy with my choice to switch to Dove, but I’ll never forget my affair with Old Spice. Are You Growing Old With Me?
  • FEARLESS COMPETITOR  |  WEDNESDAY, NOVEMBER 3, 2010
    [Best] Find New Customers is now a Gold Partner with Silverpop
    One of the top marketing automation platforms on the market today, Silverpop is one of the very best. And we are pleased to announce that as of today, Find New Customers is now a Gold partner with them.
  • SALES LEAD DYNAMICS  |  THURSDAY, JULY 14, 2011
    [Best] Eat Your Peas: Always Be Networking
    Start with your best contacts. In the good times, the phone rings and business just rolls in. There is no time or need for systematic networking (or so we think). Why should you eat your peas (networking) when there is so much steak around (client work)? Because you’ll run out of steak. It’s called feast or famine. It’s fun. We get paid.
  • BIZNOLOGY  |  FRIDAY, APRIL 17, 2015
    [Best] Increasing your content marketing reach
    The best advice here: SEO early, SEO often. If a tree falls in the forest …. We all know how that one ends, and we all hope that there’s always someone around to hear and see our great content when we push it out into the digital forest. Here are a few ideas for expanding your audience. Great Content – The Bedrock. SEO is just the start.
  • JUNTA 42  |  THURSDAY, JANUARY 12, 2012
    [Best] Setting Content Marketing Guidelines: 5 Templates to Drive the Process
    The Daily Show is one of the best written television shows on the air. When you develop a process for your content marketing, you want to do it in a way that ensures creative, out-of-the-box thinking in the most “human” way possible. Gross was asking him about the grind at The Daily Show, and how they managed the creative process.
  • ONPATH  |  THURSDAY, NOVEMBER 15, 2012
    [Best] FREE Salesforce Executive Breakfast (Ottawa)
    Top 10 Deployment and User Adoption Best Practices Join us for breakfast and a complimentary Executive Briefing where highly experienced Salesforce practitioners will share the Best Practices they have learned through hundreds of deployments. Date : Thursday November 29, 2012 Time : 8:30-10:30am / Price : Free. You’ll learn: 1.
  • SALES CHALLENGER  |  TUESDAY, FEBRUARY 25, 2014
    [Best] How to Translate Training into Results
    Typically, here is how most sales organizations describe the success of their training program: “We put together superior training content.”. “We delivered the training with the most innovative techniques.”. “We got the best people to train our sales reps.”. Realistic role-play sessions:  St.
  • HUBSPOT  |  TUESDAY, MAY 27, 2014
    [Best] 21 Secrets to Nailing a Job Interview [Infographic]
    Apparently navy blue is the best color to wear to a job interview because it inspires confidence. Interviewing for a new job is always difficult, regardless of how you have fared in past interviews. Every company and every interviewer is unique. The most you can do is rock the things that you can control. Wait, what was that last one?
  • HUBSPOT  |  TUESDAY, OCTOBER 2, 2012
    [Best] 7 Reasons Your Brand Will Never Be as Awesome as Apple
    Is your product or service truly the best that it could be? If you aspire to be like Apple, start with a commitment to producing the very best product or service that you can imagine. Or decided to tell “Best Practices” to go take a long, cold hike off a steep cliff? and how you can make your brand the exception to that rule.
  • SAVVY B2B MARKETING  |  TUESDAY, FEBRUARY 16, 2010
    [Best] Storytelling in Marketing
    At one startup I worked at, one of the best stories we had was around a deal that we won, then we lost (our competitor's famous CEO intervened to help them win the deal), and then we won back (the competitor's product didn’t work as promised). disagree with that. Imagine what your perfect customer story would be.
  • MODERN B2B MARKETING  |  FRIDAY, OCTOBER 5, 2012
    [Best] How Effective is Your Lead Generation? Key Insights from Lenskold Group’s 2012 Lead Generation Marketing Effectiveness Study
    Here are some compelling stats pulled from the report: Which statement best describes your marketing effectiveness and efficiency? Check out our Definitive Guide to Marketing Metrics for some best practices on how you can move towards tracking effectiveness. And metrics are a key part of marketing automation. Are we there yet? 30% no.
  • READYPULSE  |  MONDAY, MAY 20, 2013
    [Best] Seven Ways to Effectively Promote a Webinar
    Not only do they give you a vehicle to showcase your knowledge and share your best content, but most importantly hosting regular webinars for prospects and clients establishes you as an authority in your field. ReadyPulse helps you manage your most effective social marketing asset, customer testimonials. Step 2:  Send out an email blast.
  • VIEWPOINT  |  TUESDAY, OCTOBER 30, 2012
    [Best] Successful Content Marketing Plans Do 1 Thing Really Well
    Whether you’re a service or product marketer, this is the best content for blogs or any B2B content marketing vehicle you publish. Provoke an Action. I did not link back to my content; rather, I quoted my expert’s best sound byte. Today's guest blogger is Jeff Molander. Successful Content Marketing Creates Response. Attract the Bees.
  • HUBSPOT  |  TUESDAY, JULY 29, 2014
    [Best] 10 Times Personalization Makes You Feel Terrible About Yourself
    10) And finally, when MySpace reminds us all that ten years ago wasn''t our best year. Ever feel like technology is mocking you? Like algorithms are trying to ruin your relationships? That personalization tokens know more about you than you know about yourself? Me too. When has technology made you feel bad? Inbound Marketing
  • HUBSPOT  |  FRIDAY, MAY 23, 2014
    [Best] The Rules of Twitter Hashtags: Hits and Misses From 7 Big Brands
    To help make sure your campaigns aren’t a flop, we’ve rounded up lessons from seven of the best and worst Twitter hashtags of all time. The Best Twitter Hashtags. 1) #tweetfromtheseat, Charmin. Since hashtags became clickable in 2009 , brands and consumers have used them to start, track, and follow conversations on Twitter.
  • CMO ESSENTIALS  |  MONDAY, JUNE 15, 2015
    [Best] Want to Elevate Your Brand’s Insights? Combine Your Customer Lifecycle and Customer Journey Maps
    In order to best align these disciplines, though, CMOs must integrate the traditional tools of each; if left disconnected and siloed, they can create conflicting, incomplete, and potentially damaging perceptions of a brand’s customers. CMOs may unify their tools through this (simplified) process: Define your customer lifecycle.
  • MI6 MARKETING AGENCY  |  TUESDAY, OCTOBER 19, 2010
    [Best] CSO Insights Lead Generation Report Summary
    The best content comes from understanding what issues customers are facing and how they are being addressed by a company’s offering. Author: Chris Herbert. Audience: Senior Executives, Marketing and Sales Professionals. About the survey. Over 635 companies participated in this year’s survey, up from 550 the previous year. Findings.
  • VOICE-BASED MARKETING  |  TUESDAY, APRIL 22, 2014
    [Best] Tips for Getting the Most Out of Your Twitter Advertising Campaigns
    Since you only have 140 characters to get your message across and your content shared, it’s important to spend time analyzing what works best for your business. As Twitter advertising continues to change, new best practices and optimization strategies will surface. Analyze and A/B Test Your Content. Budget Wisely. Social Media
  • EMAGINE B2B BLOG  |  TUESDAY, FEBRUARY 24, 2015
    [Best] Tech Review: HipChat vs. Skype
    As we continue to play with HipChat’s features and integrations, we’ll still be on the hunt for the best workplace communication method. You’d think with social media being so prevalent these days that the communication in the workplace should be a seamless approach. We thought so too, being a digital agency and all. Online Marketing
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 2, 2014
    [Best] Google is a lying liar that lies
    Google might very well be a lying liar that lies but it really does care about the best customer service experience humanly possible. I’m going to get a lot of blowback for this. The following list of Google lying liar lies all have exceptions to the rules. And, Google does make examples of bad actors. And Google acts pretty dumb.
  • INBLURBS  |  FRIDAY, DECEMBER 30, 2011
    [Best] Why you should carefully listen to social media
    Yes, you would appreciate this advantage and do all the best you can to profit from it. wish you good luck and best of success for 2012. Did you sometimes think about how would it be to increase revenue and profits by being much quicker with product and services development than your competition? Who wouldn’t? Where do you listen? 3.
  • SALES CHALLENGER  |  TUESDAY, MAY 3, 2011
    [Best] Three Ways to Sell Like “Mad Men’s” Don Draper
    In other words, if a rep finds himself with 15 extra minutes, making another call may not be the best way to crack open that tough deal. By Andrew Kent. Nobody can sell an idea better than television’s Don Draper, the creative advertising genius in the show Mad Men. Watch Don Draper tell the customer they’re wrong.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 28, 2012
    [Best] The Buyer Really Doesn’t Care
    The Buyer Really Doesn’t Care was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Phil Fernandez Sales is from Mars and Marketing is from Venus. Historically that is how it’s been. Today’s buyer doesn’t really care where the walls and boundaries exist between sales and marketing. Want to see how you stack up?
  • CMO ESSENTIALS  |  MONDAY, JUNE 1, 2015
    [Best] 3 Top CMOs Talk Organizational Culture and Brand at CMO Summit
    What’s more, Aberdeen research shows that Best-in-Class businesses are 22% more likely to consider recognition programs to be extremely valuable to their success – highlighting the overall trend behind Weiner’s strategy. I recently attended the annual Spencer Stuart CMO Summit. According to IBM’s Iwata, “Culture is behavior at its core.
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 15, 2010
    [Best] How to Edit Your Blog Writing: Wot U Can Do
    When it comes to publishing content that will never disappear on the Web, you owe it to yourself and your business to make your Web writing the best it can be. This process gives you the best chances of catching oversights. Wot r u 2 do? Published in 1985, the only things out-of-date are the references to typing out a page. Digg this!
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, DECEMBER 17, 2012
    [Best] Inside Sales Reps - Are You Losing Prospects Over Their Objections?
    However, we can try our best to arm ourselves with whatever information we can to ensure we are ready to fire away at prospects when they throw curve balls. Last week, a friend of mine sent out a link to Cold Call Me Maybe on Tumblr. We are using xyz competitor. Just send me some information. We don’t have the budget.
  • THE ROI GUY  |  MONDAY, JANUARY 19, 2015
    [Best] Book Launch: The Frugalnomics Survival Guide
    The Frugalnomics Survival Guide is designed to help you navigate from product to value, fueling your expedition, highlighting the best path, and illuminating the dangers so you can survive the journey. Excited to be launching a new book: The Frugalnomics Survival Guide - How to Use Your Unique Value to Market Better, Stand Out and Sell More.
  • HINGE MARKETING  |  THURSDAY, MARCH 19, 2015
    [Best] Optimizing the B2B Content Marketing Funnel: Turning Contacts into Clients
    The best practice is around seven touch points. The best way to do this is to set up “thank you” pages that are similar to the landing pages offering an opportunity for prospects to contact your firm directly. So where’s the disconnect? Be Patient. Content marketing is not meant to drive revenue overnight. Wrong.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, AUGUST 30, 2011
    [Best] CRM+ When Regular CRM is No Longer Enough
    With today’s launch, we set a new standard in bringing holistic and social intelligence to the fingertips of all B2B CRM users. “We have seen that, in 2010, the best-in-class organizations outperformed by achieving 28% revenue growth compared to just 3% for others – and intelligence is a key reason for this.&# – Aberdeen Group.
  • BIZNOLOGY  |  FRIDAY, DECEMBER 14, 2012
    [Best] Are you ahead of your social media customers?
    Let’s just say, a little research can go a long way, so it would be best to do that research before doing a cannonball into the deep end, so to speak. Photo credit: paparutzi. learned quite some ago to stop apologizing for my approach to this time of year. celebrate Christmas because I am a Christian. So what went so wrong? Sure it is.
  • INBLURBS  |  TUESDAY, NOVEMBER 16, 2010
    [Best] 6 Search Engine Optimization tips for great Search Engine Ratings
    Prefer to be diplomatic but not generous in opting and developing your links; since unfair links at their best won’t help you and at their worst will trouble your ranking. Best SEO tips. Are you a web master? Have you decided to redesign your website? Then undoubtedly you will be in a race. How to hit the top rating index? false.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, DECEMBER 15, 2011
    [Best] Marketing Automation Interfaces Need Radical Surgery
    Might I suggest you add a reward -- here are the best three to consider. Several vendors have shown me their new campaign management interfaces recently. All were refined, attractive, and thoughtful. Each had subtle features that appeal to a connoisseur: floating tool pallets! Fly-over icon labels! Dynamic menus! touch screen.
  • THE FORWARD OBSERVER  |  WEDNESDAY, AUGUST 14, 2013
    [Best] How Landing Pages Are Like Having Your Own NSA For B2B Marketing
    In that case, the best content to put behind landing pages includes free trials, demos, free consultations, estimates or quotes. Artillery B2B Marketing Blog > The Forward Observer. Website landing pages can provide B2B marketers 24/7 information gathering to help increase leads, shorten the sales cycle and close more sales.
  • VERTICAL RESPONSE  |  THURSDAY, JULY 17, 2014
    [Best] How to Build Your Email List [GUIDE]
    We’ll run you through the best ways to get started, recommend some tips and tactics, and show you how to avoid a few pitfalls. Building a quality, responsive email list is one of the most crucial steps for effective email marketing. So, VerticalResponse is here with some ideas to help you create an effective and engaged email list. Voila! .
  • HUBSPOT  |  MONDAY, MARCH 25, 2013
    [Best] The Essential Cheat Sheet for Social Media Cover Photo Dimensions [+ Pre-Sized Templates]
    This is definitely not ideal for brands looking to put their best foot forward in social media. The rapidly growing user bases of photo-centric sites like Instagram and Pinterest, and the recent image-focused redesign of Facebook's News Feed are two of many indicators that visual content is a force to be reckoned with in marketing.
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 30, 2012
    [Best] Social Media Guru Marcus Nelson Talks Salesforce Social and Employee Advocates
    Social Media Guru Marcus Nelson Talks Salesforce Social and Employee Advocates was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Watch the video to learn: About the early days of social at Salesforce, and how they created  their epic social media command center. B2B Marketing Modern B2B Marketing
  • MARKETING INTERACTIONS  |  SUNDAY, SEPTEMBER 27, 2009
    [Best] Content Marketing for Product Customization
    " With the high level of commoditization across B2B products and solutions, often what differentiates a company is how they help their customers use them to gain the best business outcomes. The company who does this the best from the prospects' perspective is likely the one they'll buy from. Fast movers or slow and steady?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 22, 2015
    [Best] If you can’t measure marketing ROI, find the right alternative
    Related Stories The Best Way to Measure Thought Leadership Four online marketing metrics to obsess about Two questions to help you find the value of marketing. By Eric Wittlake, {grow} Contributing Columnist. We’ve all seen it. We’ve probably all done it. Maybe as recently as today (gulp). ” Click rate? No one cares!! Opens?
  • MARKETING ACTION  |  FRIDAY, DECEMBER 5, 2014
    [Best] 3 Ways to Start Earning Links
    Google Advanced Search: The very best tool for finding unlinked brand mentions is trusty old Google advanced search. Fresh Web Explorer : This is one of the best tools out there for finding unlinked brand mentions. Open Site Explorer will be your best bet for pulling backlinks, or the free version of the ahrefs.com tool.
  • HUBSPOT  |  WEDNESDAY, JANUARY 11, 2012
    [Best] The Ultimate List of Email SPAM Trigger Words
    Best price. The best rates. Writing the subject lines for your emails can be one of the most stressful steps of email marketing. Is it engaging? Too short? Too long? Too boring? Will people click 'delete' because of it? Or will they open it? Will it even get to them, or will it trigger SPAM filters? Back off, SPAM filters! Commerce.
  • VIDYARD  |  TUESDAY, JUNE 24, 2014
    [Best] Bring the YouTube Experience to Your Website with a Vidyard Video Hub
    Videos are, without a doubt, the best way to guide potential buyers through your product offering because they’re persuasive and quick to consume. One of the best aspects of a dedicated video experience on your website is the SEO benefits you gain. Dedicated Spot for Your Video Library. Your Brand Your Way. Enhance Your SEO.
  • LEADER NETWORKS  |  WEDNESDAY, MAY 1, 2013
    [Best] Social Media Policy Guidelines for Physican-Patient Relationships
    The boundaries between the physician - patient relationship have always been difficult as the relationship is based on trust, intimacy and the ability to share information from both sides of the desk. This relationship has grown more complex due to the rise of social media engagement. No-one really wants their test results Tweeted to them!
  • SALES CHALLENGER  |  MONDAY, OCTOBER 21, 2013
    [Best] 5 Key Questions for Sales
    We’ve just returned from the 2013 CEB Sales and Marketing Summit in Las Vegas (our annual conference of 600+ sales and marketing members), where we discussed, among other things, the next generation of commercial talent. There is so much information for them to sort through, sales cycles are extending and deals often stall or end in no decision.
  • HUBSPOT  |  FRIDAY, OCTOBER 7, 2011
    [Best] 20 Variables Every Marketer Should Be Testing
    Email Subject Line: In your email marketing and lead nurturing emails, test different versions of subject lines to determine which results in the best click-through rate. Test the frequency of your updates in various channels and take notice of what works best. Data Visualization: What's the best way for you to present data?
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 13, 2015
    [Best] Taking a Page from the Marketo Revvie Awards: 4 Steps to Recognizing the Success of Your Customers
    Author: Katie Pope For those of you who are unaware, Marketo’s Revvie Awards recognize and celebrate customers and partners who are using the Marketo product to push the status quo and break away from the competition. Customer Awards Programs Are Mutually Beneficial. Customer awards programs are an effective tool for companies to utilize.
  • SAZBEAN  |  MONDAY, NOVEMBER 10, 2014
    [Best] Doing Business on Pinterest
    When it comes to matters of social media, it’s best to not count anyone out too quickly. As anyone who has invested in Myspace knows, the social media game has no safe bets. Except maybe Myspace. You can probably count them out. But, then again. If your business isn’t on Pinterest, it’s high time you set up an account.
  • MARKETING INTERACTIONS  |  FRIDAY, SEPTEMBER 28, 2012
    [Best] The Painful Reality of Social Spam
    Good group moderators are trying their best to manage the spammy promotional junk and maintain the integrity of the conversations taking place. I've been writing a series of posts lately trying to dispel B2B Marketing Buzzwords. Yes, this is a rant. You've been forewarned. You know who I'm talking about? This has your name on it.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 19, 2013
    [Best] The Problem with Implicit Opt-In For Email Marketing
    To learn more about ways to grow your list of trusted subscribers, and many more email marketing best practices, download our free 150+ page book, The Definitive Guide to Engaging Email Marketing. The Problem with Implicit Opt-In For Email Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].
  • VIDYARD  |  THURSDAY, FEBRUARY 12, 2015
    [Best] Ready to Promote Your Video? Sharing May Not Be Enough
    So you do your research, and you learn that video is the best way to engage audiences. And, best of all, you pay only when the ad pointing people to your video works! Back in kindergarten we learned that if we want people to like us, we need to share. But what if you want to do more than that? But then what? Let me explain…. Twitter.
  • MARKETING ACTION  |  FRIDAY, MAY 24, 2013
    [Best] Email Tips From Barney Stinson
    Last week, John Follett, Chief Marketing Officer of Demand Metric, answered the question that nobody had asked, and shared excellent email tips and best practices for the basics of email marketing today in “ Email Marketing 2013: Tips and Best Practice s.” So, how is email marketing like a blind date? Is she crazy?
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 1, 2014
    [Best] DMFB Preview: Building Your Online Brand Through Customers
    We have a busy May here at KoMarketing, with several conferences this month and summer officially kicking off Memorial Day weekend. That being said, I’ll be headed to Raleigh, NC next week to speak at the Digital Marketing for Business conference. Influence on Buying Decisions. So how can companies get their customers to recommend them?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 18, 2015
    [Best] Email Deliverability Class is in Session
    We’ll go into much more detail about the best way to set up your infrastructure, deploy campaigns, handle bounces and complaints, and analyze the results. If you are involved in Email Marketing at just about any level, you know that Deliverability is important. What is Deliverability really? The reality is so much more than that.
  • B2B LEAD GENERATION BLOG  |  MONDAY, NOVEMBER 12, 2012
    [Best] Social Media Marketing: 6 tips for running a valuable LinkedIn group that attracts prospects
    The best group names are not those containing the company’s brand, but instead are those named in a way that appears to solve your prospects’ core needs. 3. Tweet How easy it is for the mighty to fall. Especially on social media. Check it out for yourself here: “ 4 Hottest LinkedIn Groups for B2B content marketing.”
  • MODERN B2B MARKETING  |  TUESDAY, MAY 10, 2011
    [Best] How To Know If Your Lead Scoring System Is Broken
    The best lead scoring provides accurate revenue predictions. For further information on lead scoring best practices, check out this Definitive Guide To Lead Scoring e-book. How To Know If Your Lead Scoring System Is Broken was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
  • B2B MARKETING TRACTION  |  THURSDAY, DECEMBER 20, 2012
    [Best] Infographics – Why You Should Add this Tactic to Your B2B Marketing Plan
    Maybe the best way to understand infographics is to look at some samples. The Best and Worst Times to Send an Email (Infographic). I’m very enamored with Infographics as a B2B Marketing tactic , and last week in my post 6 New Ideas for Your 2013 Marketing Plan I recommended this tactic (4. Let’s face it. He’s right!
  • BIZNOLOGY  |  FRIDAY, MAY 10, 2013
    [Best] The Plight of Listening in a Google Glass World
    Since there is nowhere on the planet where there are no distractions anymore (or so it seems, at least), the art of listening has been disabled at best and often crippled or even destroyed in the worst environments. And then comes the best part: we wonder why everything doesn’t work well. Photo credit: quinn.anya. And guess what?
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 7, 2013
    [Best] 3 Ways To Differentiate Your Brand in Search Engine Results
    Zmags could do a better job at keeping the HTML title text to under 70 characters (a best practice  recommended by Google ). The best part of my above examples is that each keyword is specific, and they all have search volume (see below) according to the Google Keyword Tool (exact search). Optimizing Existing HTML Title Tags. Reviews.
  • GREAT B2B MARKETING  |  WEDNESDAY, DECEMBER 8, 2010
    [Best] Five Characteristics of a Good B2B Marketer by Christopher Ryan
    The best marketers know how to quantify and track every part of the process, from initial awareness, through inquiry generation, to driving sales opportunities and revenue. A business colleague asked me what we looked for when recruiting new teammates at Fusion Marketing Partners.  Most of our clients are doing some form of pull marketing.
  • THE NEW STRATEGIST  |  MONDAY, NOVEMBER 7, 2011
    [Best] Social Strategies for Uncommon Businesses
    Use these to determine which of these categories best suits your resources. 3 - Choose a small handful of channels first, then expand: Every social media channel uses a different format. Finding the right path for your company in the world of social media isn’t as hard as you might think. But you need to provide at least one of them.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 3, 2013
    [Best] 15 Expert Guides to WordPress: Tips, Techniques, Plugins and More
    The 17 Best WordPress Plugins for Social Media, SEO, and Better Visitor Engagement in 2013 by Maximize Social Business. Powered by legions of fans and armies of developers, WordPress has evolved from a humble blogging platform to a flexible, robust and ubiquitous CMS. See below for sources.). Nevertheless, it’s not perfect. Knutson.
  • EARNEST ABOUT B2B  |  FRIDAY, FEBRUARY 27, 2015
    [Best] Why it’s high time for a Trip Advisor for Content
    Able to find the best ranking content in that field. Where buyers and prospects can find the best, most useful content without the pain and disappointment they face today. An idea to separate the good, the bad and the just pain ugly in content marketing. Spare a thought for the consumers of content out there (aka. Guides to this.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 26, 2014
    [Best] Be Relevant or Die: The New Nature of Nurture
    His goal wouldn’t be to find the best employees – he’d probably hire anyone who applied. Be Relevant or Die: The New Nature of Nurture was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. But the simple truth? Companies who are doing ‘the relevance thing’ well aren’t in the majority.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 13, 2015
    [Best] Is your (Body of) Content Ready for Beach Season?
    white paper may not be the best way to grab a lead at the top of the funnel. Is your content failing you? Are you finding your click through rates are low, your leads are declining, your pipeline is looking way too thin, or perhaps, too flabby? It may be time for a quick content tune up, before beach season really starts. Enough said. prize?
  • CONTENT MARKETING TODAY  |  TUESDAY, AUGUST 28, 2012
    [Best] Facebook Secret for Small Business Success: Make it Fun for Your Fans
    Best of all, it's a terrific way to keep their customers and prospects engaged with the company--even when they don't need plumbing services. A Content Marketing Lesson from First Class Plumbing. We have lots of successful local businesses here in Naples, Florida. We even have quite a few successful plumbing companies. Got a problem?
  • CONTENT MARKETING TODAY  |  TUESDAY, AUGUST 28, 2012
    [Best] Facebook Secret for Small Business Success: Make it Fun for Your Fans
    Best of all, it's a terrific way to keep their customers and prospects engaged with the company--even when they don't need plumbing services. A Content Marketing Lesson from First Class Plumbing. We have lots of successful local businesses here in Naples, Florida. We even have quite a few successful plumbing companies. Got a problem?
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 27, 2012
    [Best] Marketing Automation and Social Integration: Hand-in-Hand or Hand-to-Hand Combat?
    What we do know, though, is that if you are going to give your marketing automation programs a boost with social media, there are some best practices to follow: Evaluate and strengthen current B2B marketing strategies. Figure out how to best optimize the staple pieces before you entertain the idea of integrating social into the blend.
  • HUBSPOT  |  FRIDAY, DECEMBER 28, 2012
    [Best] How to Optimize Your Landing Pages for Long-Term Lead Generation
    That’s why it’s so critically important to keep SEO best practices in mind whenever you’re creating a new piece of content or offer. This is a good best practice since it helps search engines break apart multi-word phrases and figure out which keywords go together. That’s a pretty good spot to be in, eh? What about three years later?
  • HUBSPOT  |  TUESDAY, JULY 21, 2015
    [Best] Phones Aren't Just for Texting: How Calls Fit Into the Customer Journey [Infographic]
    Once you know how phone calls fit into the customer journey, you can start optimizing your efforts to drive more of your best leads towards a call. I've got a pretty big thing for phone calls. (I bet your sales reps do too.). Often times, it takes a lot of interest to get someone on the phone. Here are three easy steps to get you started.
  • HUBSPOT  |  THURSDAY, MAY 19, 2011
    [Best] 60% of Social Media Messages are Links to Published Content [Data]
    It's an inbound marketing no-brainer: the best way to get your prospects to find and learn about your company, its products, and its services is by publishing content. Understanding the specific sharing behaviors of different groups can help marketers pinpoint the best methods for reaching their prospects. The results?
  • GREAT B2B MARKETING  |  THURSDAY, JANUARY 15, 2015
    [Best] Lower the Cost and Boost the Productivity of B2B Sales
    Selecting from the best choices reduces your investment risk and increases the likelihood of a successful new hire. B2B Last month, David Brock, president of Partners in Excellence, published an excellent article titled A Frightening Look At the Cost Of a Sales Person.  The average tenure of a sales manager is 19 months. Lack of training.
  • SAVVY B2B MARKETING  |  WEDNESDAY, SEPTEMBER 29, 2010
    [Best] Savvy Speaks: Don’t Commit One of These Common Marketing Mistakes
    Check out the recent Savvy Roadtrip post highlighting some of our best posts on white paper practices for further information. If you forget your call to action, readers will at best do a search for your company on Google – and who knows where they will land? The other mistake is the inclusion of “so what&# material.
  • BIZNOLOGY  |  WEDNESDAY, MAY 16, 2012
    [Best] Agile marketing blocked: “Taking a guess can get me fired!”
    Similar to keywords, if you decide to plan out what you are going to do and stick with it, you’ll never discover the best ad, because it is never the one that you try first. Image credit: Getty Images via @daylife. In fact, she told me point blank, “Taking a guess can get me fired!” Stick with dumb paid search ads.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JUNE 30, 2015
    [Best] 4 Steps For Improving Your Success Rate Asking for Links
    Finally, pay attention to the steps I outlined here and m ake the best first impression possible when sending out your link communication. In my last post , I wrote about the fact that there are two key components of successful link outreach. How do you do this? Social Media Research. Build Relationships First. Time Your Outreach.
  • HUBSPOT  |  WEDNESDAY, JUNE 2, 2010
    [Best] Outbound Marketing Agency Orders #IMU Shutdown
    At this time, we are legally unable to say much about what is going on, but we will do our best keep the community informed. I am sorry to announce that HubSpot has temporarily closed Inbound Marketing University after receiving a cease and desist letter earlier today. Please help us save IMU.
  • SYNECORE  |  TUESDAY, FEBRUARY 3, 2015
    [Best] 5 Success Stories that Prove Responsive Web Design is the Future
    This is when Time.com decided RWD was the best way to optimize for their growing mobile audience. Most modern marketers would agree, Responsive Web Design (RWD) is the way of the future. RWD is a solution to the problem of designing for the various kinds of devices used by consumers such as mobile phones, tablets, and desktops. Skinny Ties.
  • SAVVY B2B MARKETING  |  WEDNESDAY, AUGUST 24, 2011
    [Best] Savvy Speaks: Inspiring Your Writing
    My best kept secret for coming up with fresh ideas is not to chase them, but to let them come to me. Some of my best tricks for coming up with topics include: Read with a notebook. When you're trying to be creative for the same (or similar) industries day in and day out, it's easy to fall into a rut. Stephanie. Jamie. Michele.
  • B2BBLOGGERS  |  THURSDAY, SEPTEMBER 16, 2010
    [Best] Reputation Holds the Key to Email Deliverability
    It’s best to be upfront with your subscribers to prevent complaints and protect reputation.  Even after you’ve implemented the best practices outlined above, it’s important to continue checking and managing as programs change.  By doing so, you’ll be able to spot problems quickly and efficiently and help prevent further complaints.
  • HUBSPOT  |  FRIDAY, APRIL 13, 2012
    [Best] 35 Statistics That Fuel the Battle Between Pinterest and Google+
    31) The best time to pin during the day is between 2 and 4 PM EST. ( Pinerly Study ) Tweet This Stat. 32) The best time to pin in the evening is between 8 PM and 1 AM EST. ( Pinerly Study ) Tweet This Stat. As the two newest social networks, Google+ and Pinterest have gotten a lot of attention recently. It's no surprise. Check 'em out!
  • HUBSPOT  |  SUNDAY, MAY 24, 2015
    [Best] How to Build Effective Teams Based on Personality Type
    You need to take into account that there are natural allies and antagonists among these four styles and also that each style functions best at a different phase in the lifecycle of a team. However, when reached, it means a team really is performing at its best and is functioning as a whole, not just as a collection of individuals.
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