HUBSPOT | THURSDAY, JANUARY 17, 2013
[Best] Is 2013 the Year Marketers Lose Keyword Research?
Identifying low- and high-converting landing pages, seeing how they align with the rest of our marketing strategies, and ensuring they're being promoted in the right ways to help them perform their best. Trying to perform keyword research to inform your SEO strategy is tough these days. And it’s getting crowded under that carpet! Re-read it?
IT'S ALL ABOUT REVENUE | MONDAY, MARCH 19, 2012
[Best] The State of Social Marketing
From a professional standpoint, I am much less interested in knowing that my college room mate’s best friend is nearby than I am in a hot prospect. by Joe Chernov | Tweet this At last week’s South by Southwest Interactive festival in Austin Texas, I participated in a panel discussion on The State of Social Marketing. That’s nice.
HUBSPOT | SUNDAY, AUGUST 4, 2013
[Best] Optimized Links in Press Releases & Guest Posts Can Harm Your SEO, And Other Inbound Stories of the Week
The Chicago Tribune Has Made the Best Internet Mistake of the Day, via Gizmodo. 'Yet again, lots of news happened in the world on inbound marketing: Google updated its algorithm, a social network released an exciting new feature, and one media publication had a hilarious misstep, among other stories. That being said, not all hope is lost.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, APRIL 20, 2011
[Best] How Are You Providing Value To Your Inside Sales Team?
We offer our services at AG as a package program, and it’s my responsibility to have daily tasks in front of me to make sure I am making the best use of my time, and being an appropriate resource for everyone in on my team. Sometimes in our business, it’s difficult to stick to a daily agenda or plan.
FUNNEL FOCUS | FRIDAY, OCTOBER 29, 2010
[Best] Webinar: Social Media Integration into Marketing Campaigns – Does it Drive Leads?
In Funnel Focus , Emily explores best practices in demand generation, lead nurturing, and online marketing. Prior Join us in this webinar to find out. In the last couple years, there's been such a buzz around social media. Every b2b marketing conference seems to offer at least half a dozen sessions on how to use social media effectively.
TRADESMEN INSIGHTS | TUESDAY, APRIL 24, 2012
[Best] B-to B-Marketers: What Are Your Most Effective Sales Channels?
We all are facing the challenges of doing more things with sometimes fewer resources, so it stands to reason that what we do, do we want it to give us the best results. B-to-B customers are doing more homework online when it pertains to buying well before they start the actual buying process.
SAVVY B2B MARKETING | MONDAY, APRIL 26, 2010
[Best] How to Make Sure You Get Your Name and Product in Print
I’ve gotten responses to my queries from “ordinary people , best-selling authors, press agents, and even TV celebrities. As a journalist, I frequently use the invaluable tool HARO. Help a Reporter Out). Reporters submit a query or pitch and people from all over send responses. We know how to nurture. Wendy E.N.
HUBSPOT | MONDAY, JANUARY 23, 2012
[Best] The Email Strategy That Turns Browsers Into Active Online Shoppers
Determine which types of customers respond best to your re-marketing efforts, and use this information to develop your customer personas. If you're an ecommerce business, the image at right probably makes your cringe. Every day, ecommerce businesses lose out on sales when potential customers abandon their online shopping carts. Think again.
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, OCTOBER 31, 2010
[Best] To succeed in social media, set aside your marketing plan
Immediately, they found hundreds of real-time needs from people looking for recommendations, or the best pub in town, or a place to take a date. Forget your marketing PLAN? Have I gone MAD?? Let’s look at some examples … Where’s the beef? And why not? They had conditioned their customers to expect discounts every week!
VIEWPOINT | TUESDAY, MARCH 22, 2011
[Best] B2B Marketers, Analyze This: How Do Prospects Score YOU on Their Experience?
The point of lead scoring is to assess the value of the prospect to you—the seller—so you can make the best use of your resources. Today's guest blogger, Bob Thompson, is CEO of CustomerThink Corp. Imagine going into bank to open up a checking account with a few dollars you've managed to scrape together. Improved? Social?
SALES CHALLENGER | TUESDAY, NOVEMBER 27, 2012
[Best] Executing the Shift to Insight Selling
Recently, we gathered a group of sales enablement members to talk about executing the shift to Insight Selling , and how organizations can best enable their sales teams to sell differently in order to succeed in the new era of sales (read more about The End of Solution Sales ).
SALES CHALLENGER | MONDAY, APRIL 30, 2012
[Best] iPads® and Tablets as Next-Gen Sales Tools
What’s essential here is that reps spend time understanding what’s on their iPad and the best way to use that information. Sales organizations are waking up to the numerous benefits of iPads and tablets, and are just realizing how the technology can help reps in their day-to-day activities. Potential uses for the technology.
SALES CHALLENGER | WEDNESDAY, JANUARY 11, 2012
[Best] The Emerging No-Man’s Land between Sales and Marketing
Initial findings suggest that the best companies are developing an organizational capability spanning both marketing and sales to generate unique insight, develop scalable commercial messaging based of that insight, and to generate leads/select opportunities based on customer receptiveness to that insight. Click Image to Enlarge.
B2BMARKETINGSMARTS | MONDAY, APRIL 18, 2011
[Best] Tips for winning the B2B company or product “name game.”
Arguably, the best naming strategy is to emphasize a unique selling proposition (#5). Welcome my guest Steven Moody, who has some excellent advice to share on company and product naming. noticed five different ways to go about it: Name + type of business (“Smith’s Accounting ). The product strategy (“Clothing World ).
STORIES THAT SELL | MONDAY, NOVEMBER 1, 2010
[Best] Traits of the Perfect Success-Story Interviewee
The former option will result in the best quotes and information for your customer stories. "I could sell this for you." " That line, coming straight from the mouth of a happy customer, is music to a company’s ears. Not only is the customer satisfied with the solution, but the customer has become a true evangelist.
WONDERING OUT LOUD | FRIDAY, AUGUST 7, 2009
[Best] Is Bing on the level
But even the best of us stumble at times and the same is true for Microsoft. As I wrote above, the best of us all stumble from time to time and I hope that is what Microsoft did in this case. Microsoft made a big splash with their new search engine, Bing and even bigger slash when their partnership with yahoo was announced.
CLIENT BRIDGE | THURSDAY, NOVEMBER 29, 2012
[Best] Debunking Social Media Marketing Myths
Research social networks and identify which ones will yield the best marketing results. It can be hard to keep up to date on what's really going on with social media. As a result, myths about social media persist and prevent marketers from fully utilizing it as a tool. My customers aren't on social media." Social media is awesome!
WRITESPARK | WEDNESDAY, MARCH 2, 2011
[Best] Your SMEs are tasked with more writing, but should they actually do it?
Besides, it's important to ask, is writing a blog post or white paper draft really the best use of time for a highly-paid technical employee? Whether they like it or not, whether they feel capable or not, many technical subject matter experts (SMEs) are now expected to be a white paper writer, a web content writer, and a blog post writer.
B2B MARKETING UNPLUGGED | FRIDAY, JANUARY 27, 2012
[Best] One Simple Way to Stop Undermining Your Brand’s Credibility
It read: Congratulations and Best Wishes from Big Insurance Company Limited In Full. I really do try not to be squeamish about them, and mostly I manage to resist the urge to scream, at least in public, when one startles me by creeping out of a corner or looking me in the eyes in a public toilet. Let’s see some examples.
INSIGHTIQ BLOG | THURSDAY, DECEMBER 22, 2011
[Best] A Marketing Reflection: Quaero's 2011 Webinar Recap
In this webinar, the panelists discussed best practices in standardizing your customer data, deploying marketing automation, integrating data with workflows, as well as identifying KPIs for marketing and sales alignment. Here at Quaero, it's a magical time of the year. whole new collection of events, webinars, eBooks, etc. Happy New Year!
THE ROI GUY | WEDNESDAY, MAY 4, 2011
[Best] Optimize Content Marketing by Facilitating the Buyer’s Journey
Achieving Relevancy by Mapping Content To the Buyer’s Journey In order to improve content relevancy, content development needs to be concise and important, with the right content developed to best facilitate buyer’s decisions, and enable sales to leverage the content to engage most effectively.
MODERN B2B MARKETING | FRIDAY, MAY 17, 2013
[Best] One Small Step for Marketo, One Giant Leap for the Marketing Nation
The extended Marketo community includes over 2,300 customers, 27,000 online community members, over 370 employees and over 100 partners who share their experiences, best practices and ready-to-use marketing campaign templates with other Marketo users. You can read about it and see some pictures here. Thank You Marketing Nation. B2B Marketin
FEARLESS COMPETITOR | THURSDAY, MAY 17, 2012
[Best] Jeff Ogden, President of Find New Customers returns to the University of Notre Dame
From: Best Education Degrees. Jeff Ogden, the President of Find New Customers and winner of numerous marketing awards, such as the SLMA Top 50 Most Influential in Sales Lead Management is returning to his alma mater to celebrate the 30th anniversary of his graduation. To learn about Jeff, please visit his profile on About.Me.
FEARLESS COMPETITOR | MONDAY, MARCH 12, 2012
[Best] Why Michael Jordan would get a rejection letter | The Fatal Flaw in the Job Description/Resume Process
If you read our earlier post More Reasons to Outsource B2B Lead Generation , you saw the damning data from LeadershipIQ – lots of new hires fail and many more are so-so at best – and very few are stars. In hindsight, it was the best thing that ever happened to him, as he worked twice as hard to become the best of all time.
FEARLESS COMPETITOR | SATURDAY, NOVEMBER 12, 2011
[Best] Mad Marketing TV Episode 1 is done
Hosting this show may be the best marketing campaign on Earth as I interview top marketing experts to deliver actionable information. I’m the host of Mad Marketing TV sponsored by Act-On Software and we recorded the premier episode yesterday. This episode will publish on November 17th at noon ET on YouTube and www.madmarketing.tv.
FEARLESS COMPETITOR | WEDNESDAY, APRIL 20, 2011
[Best] The Definitive Guide to Making Quota
Download it today and learn from the best. B2B Sales | Tips from top experts. Ever wish you could discuss your sales challenges with top experts like Dave Stein, Jill Konrath, Kendra Lee or Kevin Temple? Now you can. Those are the experts who shared insights in the great white paper, the Definitive Guide to Making Quota. What do you think?
FEARLESS COMPETITOR | TUESDAY, FEBRUARY 16, 2010
[Best] Marketo’s Secret Sauce (for Lead Generation) and a great guest for March
Joe’s co-author of the best selling book, Get Content, Get Customers and his company, Junta42 is considered the leading authority on content marketing. Thanks to Jon Miller, VP Marketing at Marketo for presenting to our Insiders at Find New Customers. This is one event you won’t want to miss.). Marketo’s Secret Sauce.
FEARLESS COMPETITOR | MONDAY, DECEMBER 14, 2009
[Best] New approach in remarkable content
Jeff Ogden, the Fearless Competitor, is President of Find New Customers “ Lead Generation Made Simple For businesses looking for lead generation , Find New Customers helps business implement best practices in finding and acquiring new customers. The Holy Grail of marketing content is interactivity. We watch it. Emails. Blog posts.
FEARLESS COMPETITOR | FRIDAY, OCTOBER 30, 2009
[Best] The wrong formula
Jeff Ogden is President of Find New Customers , a company dedicated to helping other companies find and acquire new customers using best practices in lead generation. It used to be so simple. The formula was clear. Problem — We need sales. Answer — Hire salespeople, especially those with industry or specialized experience.
BLUE FOCUS MARKETING | SUNDAY, SEPTEMBER 16, 2012
[Best] 2012 #Nifty50 Top Men in Technology on Twitter
The social executive has a responsibility to clearly define a brand’s vision and the best practices for making that vision a reality. As his work with Klout would suggest, he is a champion of networking through technology, and is always looking for the best way to bring the world to him, and vice versa. Chris Adams – @chrishadams.
B2B MEMES | MONDAY, JUNE 18, 2012
[Best] Curation: Add Value and Pass It Along
The best recent example, perhaps, comes from Kashmir Hill’s Forbes.com story last February recapping Charles Duhigg’s New York Times article on consumer marketing and data mining. Among all the topics that seem to rile journalists and publishers these days, perhaps the most contentious is curation. Perhaps not so clear is how to add value.
PHOENIX RISING | WEDNESDAY, APRIL 7, 2010
[Best] Leading for Success in a Changing World
And it would be best to do it before another competitor grabs that opportunity, right? Our markets continuously change, driven by any number of dynamic events; buyer behaviors, fickle brand preferences, or economic pressures—just to name a few. Competitors and. partners are changing as well. New competitors emerge as. Think about it.
SALES PROSPECTING PERSPECTIVES | THURSDAY, SEPTEMBER 12, 2013
[Best] Behind the Scenes of "The Upward Spiral:" Inspiration for the eBook
It is for this reason that a large part of my time and energy is dedicated to creating the best place to work anywhere. 'Back in 1995, I got to know a Professor of Anthropology from Rhode Island College. Richard was a great guy. He always had a smile on his face, and he seemed like a very happy person. It has not always been easy, of course.
MODERN B2B MARKETING | WEDNESDAY, MARCH 28, 2012
[Best] Hey Marketers, Need a Custom Facebook Cover Photo? We Got You Covered!
was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jason Miller Facebook timeline cover photos for business are all the rage this week, but what about the marketers behind these businesses? Here are 10 ready made cover photos to choose from that will surely jazz up your Facebook profile. Engage Your Network.
LEADER NETWORKS | TUESDAY, OCTOBER 11, 2011
[Best] Five Ways To Avoid the "Valley of the Social Tools"
5) Sunset the project and capture best practices. Social strategy and social operations are causing big changes in business today -- online and offline. And, as usual with big changes, there's no shortage of confusion in the market about exactly what's happening, what's working and what's not. They've emphasized click-through and followers.
VIDYARD | TUESDAY, OCTOBER 29, 2013
[Best] The Secret to Filming an Awesome Remote Interview
If you take on the approach used in this video, note that it’s best to film on a retina screen because of the high refresh rate. If you’ve seen any other examples of great marketing interviews, leave us a link in the comments section and tell us what you liked best about them. Can’t Get Enough Video Marketing Content?
SALES INTELLIGENCE VIEW | WEDNESDAY, MAY 23, 2012
[Best] From Zero to Hero: Quality of Data VS Quantity of Data
As the business world is evolving overnight, the only way we can truly compete is by making sure our B2B sales and marketing teams have the best possible resources available to them. For example: Website data can tell us which version of our page is best received. That is until it is shaken down into something useful. Sales 2.0
MODERN B2B MARKETING | TUESDAY, OCTOBER 2, 2012
[Best] Old vs. New: The Evolution of the Term Social Marketing
Old vs. New: The Evolution of the Term Social Marketing was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Back in 2010, we released the Definitive Guide to B2B Social Media. Kotler’s Definition of Social Marketing. An example of this might be an anti-tobacco campaign or health services. believe that they can.
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, AUGUST 29, 2010
[Best] The Spirituality of Social Media
This is the social web — and the human spirit — at its best. Sure the social web is filled with rants and quacks, but I’ve also been thinking about how the science and technology of this channel lifts people up, and perhaps even makes us better in a deeper, spiritual way. Here are a couple of personal observations.
WRITING ON THE WEB | FRIDAY, JULY 15, 2011
[Best] Online Persuasion: How to Write to Create Desire
Online persuasion works best when you appeal to both the logical and emotional centers in the brain. When writing online , how can you appeal to readers’ emotions on a business-oriented site? Many online content marketers misunderstand what it means to “appeal to emotions.” It’s easier than you might think. Analyze it ?Recommend Analogies.
WRITING ON THE WEB | FRIDAY, JUNE 4, 2010
[Best] The 3 P’s of Content Marketing: What’s Your Position?
Most of it is done on your business blog, which is quite simply, “ The Best Darn Marketing Tool on the Planet.. What’s your positioning for your business? How are you unique? write articles, newsletters and blogs for executive coaches, leadership recruiting experts, and consultants dealing with CEOs. Marketing expertise?
SALES CHALLENGER | TUESDAY, NOVEMBER 29, 2011
[Best] Why Would a Sales Rep Use Your CRM?
While CRM hygiene (data quality, sales force automation) is a good investment to make, also be sure to evaluate CRM investments in 2012 based on whether or not they help your customers through their purchase process and whether they help your average reps sell like your best reps. There are many reasons why CRM fails…Incomplete data.
CUSTOMER EXPERIENCE MATRIX | MONDAY, APRIL 5, 2010
[Best] VisualIQ Measures Marketing Impacts Across All Channels
But VisualIQ strives to make the best use of what’s available by unifying data from as many online campaigns as possible, linking cookies with online transactions, and then linking online transactions to offline identities. It hasn't solved the problem of identifying the same customer across channels, but it's trying.
CUSTOMER EXPERIENCE MATRIX | MONDAY, OCTOBER 26, 2009
[Best] Survey Suggests Marketers Are Moving from Paid to Social Media
The best I can do is to treat the results very carefully: assuming that this group shares some characteristics of the broader universe, but keeping in mind that some answers might reflect its atypical composition. m not sure I trust the data, but it’s a pretty picture nevertheless. So I'd really like to believe it. Here goes.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, JULY 7, 2010
[Best] An Interview with Sean Geehan, CEO and Founder Geehan Group
Any organization’s best, least expensive and quickest profitability payback opportunity is within their current customer base. I met Sean at a recent ITSMA Marketing Leadership forum. Many of his ideas really hit home for me so I wanted to share these with you. So tell me about the typical concentration of B2B customers versus B2C customers?
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, JANUARY 22, 2014
[Best] Next-Generation Marketing Automation Systems Target Small Business
and have the system return the best matching results. 'I’ve been gearing up for the next edition of our VEST report on B2B marketing automation systems, which involves catching up with established vendors and chasing down some new ones. But it’s still worth scanning the new entrants to see how they’ve departed from older approaches. Among U.S-based
FIFTH GEAR ANALYTICS | THURSDAY, JULY 8, 2010
[Best] Optimizing with Lean 5S
Standards: Suggest creating a standards program across your office for the implementation of 5S best practices. Kevin Gilbert. was recently helping a colleague find something she had lost on her computer. When I looked over her shoulder, I found every inch of her computer desktop was stuffed with icons. She needed 5S. Tweet This! Digg this!
VIDYARD | MONDAY, OCTOBER 21, 2013
[Best] Tracking the Success of Your Sponsored Content
Before running your sponsored content, work with the publisher or supplier to determine as much as possible about the audience, inventory, past performance, logistics, tracking, and best practices. What kind of ad copy/content has worked best with the audience in the past? Know your audience. What kind of inventory is available?
CONTENT MARKETING TODAY | FRIDAY, AUGUST 20, 2010
[Best] Content Marketing Perfection in 29 Words on Facebook
As a small business advertiser, it would certainly inspire me to take action either on my own–or, best of all, to contact B Squared to talk to them about how they might be able to help me market more effectively. B Squared Marketing Shares Its Wisdom While Making It Short and Sweet. might be getting carried away. It is short.
WINDMILL NETWORKING | TUESDAY, SEPTEMBER 11, 2012
[Best] Good Quality Content Is Crucial for Social Media Video
I, on the other hand, knew that we needed to practice ahead of time everything that would happen during our time on stage to make sure we put on the best show possible. Bad video for social media is like putting lipstick on a pig. No matter what you do it’s still a pig. When Pigs Fly. Setting the Bar Higher. TOPIC: Social Media Video.
WRITTENT | MONDAY, JANUARY 20, 2014
[Best] 10 Content Marketing Failures – Do Not Try This at Home
Some of the world’s best and most-revered content brands buy blog posts. However, it’s not that simple, which is why your organization’s best chances of developing a winning marketing idea depend on your ability to monitor and react to your blog metrics. 78% of CMOs think content is the future of marketing ideas and strategy.
HUBSPOT | SUNDAY, SEPTEMBER 9, 2012
[Best] Pinterest Now Sending More Traffic Than Yahoo Search, and Other Marketing Stories of the Week
How the Best B2B Marketers Think Like B2C Marketers: Five Strategies to Emulate, From MarketingProfs. Have you noticed anything different lately? Noisy yellow school buses, cute little backpacks, and excited children's chatter have filled the streets. That’s right. The kids are back in school! Do you know what that means? It’s confirmed.
BLOG MY CALLS | FRIDAY, NOVEMBER 1, 2013
[Best] How Conversation Analytics Knows An Appointment Was Set
Timeframe works|what timeframe works|timeframe best|better|good. 'Conversation Analytics spits out data on nearly 50 individual metrics. One of these metrics is Appointment Set. Conversation Analytics can literally tell if an appointment was set on a call. What are the individual elements it analyzes to make that determination? Same time.
BLOG MY CALLS | MONDAY, JUNE 3, 2013
[Best] The Dirty Secret of Content Marketing
But, it does mean that you should spend SIGNIFICANT time to come up with the sexiest and best title possible. 'Everyone has a dirty secret, a few skeletons in the closet, a few things you are grateful no one knows about. Everyone. Content marketing is no exception. The Dirty Secret Explained. They''re generally between 15 and 25 pages long.
BLOG MY CALLS | MONDAY, MARCH 18, 2013
[Best] 6 Reasons Authorship Matters So Much for Google SEO
Then, on Thursday, the best-selling SEO author of all-time, Michael Fleischner, said on a LogMyCalls webinar on that authorship is increasing CTR and will be an ever-increasing element of the Google Algorithms. SEO is, fundamentally, changing again. Basically Google wants to tie every piece of content to an author. Why do they care so much?
HUBSPOT | TUESDAY, OCTOBER 11, 2011
[Best] 5 Steps for Creating Successful Lead Nurturing Campaigns
When it comes to effective marketing automation , one of the best steps you can take is making sure your emails are properly set up for lead nurturing success. Here are 5 steps you can take to ensure you generate more customers through a lead nurturing campaign. Define Your Audience and Segment. Set Objectives and Goals for Each Email.
HUBSPOT | WEDNESDAY, DECEMBER 5, 2012
[Best] 13 Free Design Tools for Visual Marketers on a Budget
0to255 is the best resource for easily viewing many variations of the same color -- kind of like the paint chips you see at the hardware store. They say don’t judge a book by its cover, but let's be honest. pretty cover sure doesn’t hurt. Problem is, actually creating all these beautiful visuals isn't exactly every marketer's forte. Now what?
PAUL GILLIN | THURSDAY, OCTOBER 3, 2013
[Best] Bidding Fond Farewell to BtoB Magazine
sweated every one of the 450 words I was allocated each month and still think it was some of my best writing of the past six years. 'I was sad to learn this week that BtoB magazine , which has existed under various brands for nearly 100 years, will be swallowed by Advertising Age at the end of the year. BtoB is a victim of those same forces.
VIEWPOINT | TUESDAY, JULY 16, 2013
[Best] Successful Lead Generation - One Size Does Not Fit All
Despite their best intentions, many B2B companies are not able to generate the frequent high-quality content necessary to fuel an inbound marketing lead generation program. 'Top performing B2B sales organizations rarely employ just one lead generation tactic. Build it and they will come.” But can you build enough content and who will come?
LEADSLOTH | MONDAY, JULY 12, 2010
[Best] Hubspot Review
HubSpot is a good option for mid-size companies that need best practices and an integrated tool to improving their SEO & Social Media strategies. UPDATED REVIEW: My earlier review of HubSpot’s Inbound Marketing software was more than 1 year old and the software has evolved a lot: time for an update! Small Businesses. Conclusion.
MODERN B2B MARKETING | THURSDAY, JULY 5, 2012
[Best] Content Syndication – Compelling Content, Targeted Leads
Content Syndication – Compelling Content, Targeted Leads was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Ravali Ravulapati We are all living in a world of content saturation: texts, videos, podcasts, webinars, tweets and social networks are all feeding us information about a company, product, or service.
MODERN B2B MARKETING | WEDNESDAY, FEBRUARY 1, 2012
[Best] Go On Get Your Blog On: How to Empower Employees as Blogging Champions
Go On Get Your Blog On: How to Empower Employees as Blogging Champions was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jason Miller Marketo launched a company wide initiative to train employees on all things social media last month by declaring December as Social Media Month. Marketo blogging basics.
LEADERSHIP | FRIDAY, OCTOBER 18, 2013
[Best] How To Have A Sexy Campaign In An Unsexy Industry
You must understand which platforms are best for your B2B marketing. 'Let’s be honest here – business products lack sex appeal. This is why social media promotions in the B2B industry can be particularly tricky, which is an opposite undertaking within the B2C industry. Top 5 Social Media Must-Knows To Help Build A Sexy Presence. Government.
MODERN B2B MARKETING | TUESDAY, SEPTEMBER 25, 2012
[Best] How to Create a #Winning Content Marketing Campaign
How to Create a #Winning Content Marketing Campaign was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Kieran Flanagan Content marketing is nothing new , but its role in a successful online marketing strategy has continued to increase over the past number of years. Mapped Against Business Goals. Social Media Tools.
HUBSPOT | TUESDAY, JULY 31, 2012
[Best] 10 Companies That Totally Nail Copywriting
Hipmunk should win for best copywriting on company name alone, no? You all know The Old Spice Guy, right? The Man Your Man Could Smell Like" campaign was successful for many reasons, but one of them was that it gave Old Spice a voice. voice that came through in every video, commercial, tagline, Facebook update, tweet -- you name it. Awesome.
JILL KONRATH'S SELLING TO BIG COMPANIES | FRIDAY, MAY 10, 2013
[Best] Top Seller LinkedIn Strategy: Monitor Customer Job Changes
What''s the best source of new business for almost every salesperson? Best of all, we''ve added over $100K in revenue for my firm.all from one message sent through LinkedIn. That''s a huge difference. And here’s an even starker contrast. of their customers. Do you think being connected to customers might matter? The result?
HUBSPOT | MONDAY, DECEMBER 19, 2011
[Best] 11 Guaranteed Ways to Get Others to Retweet Your Content
For the sake of Twitter, if you follow a few simple best practices, more people are likely to retweet and spread the distribution of your content, giving it a much broader reach and a better opportunity to get found by a new audience of prospective customers beyond your direct followers. 11 Tips for Getting People to Retweet Your Content.
MARKETING INTERACTIONS | TUESDAY, AUGUST 25, 2009
[Best] How to Use Existing Content in B2B Demand Generation Programs
But it's imperative that your content work across the buying process, matching answers to questions your buyers have to resolve so they can make the best decision for their companies. Many of my clients don't have content suited for all stages of the buying process. So they think they need to start from scratch. Show how you can help.
VOICE-BASED MARKETING | THURSDAY, JANUARY 30, 2014
[Best] Bacon, Mobile, and Self-Profiling Consumers at the 2014 Kellogg Marketing Conference
Trends in marketing have increasingly shown that the best marketing is personal, portable, contextually aware, interactive, and measurable. We encountered some great predictions for this year’s trends, so we thought we’d share some of the most interesting tidbits here with you! Bacon > Hybrid Cars. There are bacon festivals. Mobile.
WRITTENT | TUESDAY, MAY 28, 2013
[Best] 30 Low-Cost Ideas for Content Marketing on a Shoestring Budget
The best way to receive low cost marketing content is by freely offering it to others, but ensure your policy on accepting guest submissions is clearly displayed on your blog. Best of all, you don’t need to make memes famous, because they’re already popular. While the thought isn’t entirely false, content certainly isn’t cheap. Memes.
WRITTENT | SUNDAY, MAY 5, 2013
[Best] An Exhaustive Guide to Exceptional Guest Blogging
We’re about to clue you into one of the best-kept secrets in modern SEO: guest blogging. Your best bet is to know the sites you’re approaching, write a personalized note, and be prepared to show that you really know your stuff. What best practices have you discovered along the way? Or can it? SEO leads have a 14.6% close rate.
MODERN B2B MARKETING | WEDNESDAY, FEBRUARY 13, 2013
[Best] Joseph Zuccaro Discusses What You Need To Ace Your Marketing Automation Implementation
Joseph Zuccaro Discusses What You Need To Ace Your Marketing Automation Implementation was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. had so many awesome answers from thought leaders, that I wanted to create a blog series that showcased their advice and opinions. Ease of use and support.
HUBSPOT | TUESDAY, JANUARY 3, 2012
[Best] 10 Ways Small Business Marketers Can Crush Big Competitors
It's a worthwhile investment to put your talents where they are best suited, and to let others do the same. Provide the best customer service. If you're a small or medium sized business, you've probably set your sights on overtaking industry competitors that are in a similar stage of growth as you. But why not dream big?
B2B MARKETING TRACTION | THURSDAY, DECEMBER 20, 2012
[Best] Infographics – Why You Should Add this Tactic to Your B2B Marketing Plan
Maybe the best way to understand infographics is to look at some samples. The Best and Worst Times to Send an Email (Infographic). I’m very enamored with Infographics as a B2B Marketing tactic , and last week in my post 6 New Ideas for Your 2013 Marketing Plan I recommended this tactic (4. Let’s face it. He’s right!
B2B MARKETING TRACTION | THURSDAY, FEBRUARY 9, 2012
[Best] How Much Should I Spend on My B2B Marketing? (Part 1)
To generate the number of leads you have to have to get enough sales, what marketing tactics are the best? This is where you have to know what form of communication your customers want, where they like to go, and the best way to get in front of them. How much should you spend on your business-to-business (B2B) marketing budget?
B2B MARKETING TRACTION | THURSDAY, SEPTEMBER 30, 2010
[Best] What to Do When the Social Media Horse Has Already Left The Barn?
Create a social media strategic plan by assessing the best social media sites on which your organization should appear based on your marketing persona and strategic objectives. Best Buy Social Media Guidelines. Tweet. Without a strategic social media plan or guidelines, the social media horse has already left the barn.
REPUTATION TO REVENUE | THURSDAY, DECEMBER 3, 2009
[Best] More evidence that give-to-get is the key to success
Interestingly the top answer was not the cheapest or the supplier with the best/longest relationship, or even the one who could prove ROI. Reaching out to your best customers with offers to provide legitimately useful briefings and demos (i.e., It's pretty much a cliche to say that marketing today is all about give-to-get.
DIANNA HUFF - B2B MARCOM | FRIDAY, AUGUST 17, 2012
[Best] Effective Marketing Isn’t Easy — Or Cheap
It’s the best of times. Back in June, Danny Sullivan of Search Engine Land, wrote a terrific post (a rant, actually) about how effective link building is hard ( Link Building Means Earning “Hard Links,” Not “Easy Links” ). For years links have been the holy grail of SEO. Those days are now over.
DIANNA HUFF - B2B MARCOM | FRIDAY, AUGUST 17, 2012
[Best] Effective Marketing Isn’t Easy — Or Cheap
It’s the best of times. Back in June, Danny Sullivan of Search Engine Land, wrote a terrific post (a rant, actually) about how effective link building is hard ( Link Building Means Earning “Hard Links,” Not “Easy Links” ). For years links have been the holy grail of SEO. Those days are now over.
LEADSLOTH | THURSDAY, APRIL 15, 2010
[Best] Lead Nurturing Checklist for Marketing Automation
The best offers are whitepapers, webinars, ebooks, blog posts, analyst reports, or any other educational resources. If you want to make a start with Lead Nurturing, what are the right questions to ask? And what are the decisions that you need to make? How do you to segment your audience? Which content is available for nurturing? Segmentation.
THE ROI GUY | SATURDAY, AUGUST 31, 2013
[Best] How to Unseat an Incumbent?
'I was recently asked by one of our technology services customers how best to help their sales teams unseat an incumbent solution provider, and if it could be done proactively and provocatively. If you are the challenger, in almost half the cases where a change occurred it was the business case that made the difference.
WINDMILL NETWORKING | WEDNESDAY, AUGUST 8, 2012
[Best] Social Media Marketing Strategies for Video Distribution
In fact, they spared no expense—working with a reputable video production company, a professional talent, and a scriptwriter—to make sure the video represents the company in the best possible light. Social media strategies for getting your video seen! Your company spent money to produce a new video. Make that a lot of money.
B2B VOICES | THURSDAY, MARCH 14, 2013
[Best] The Future of Social Media is Not Digital
Will you still be the best brand on Twitter? I spoke at three separate events last week with a focus on how social media has disrupted B2B communications and the way we operate. While there was a lot of focus on what we have accomplished and lessons learned , everyone seemed interested in my thoughts on what’s next. Maybe. Maybe not.
INBOUND SALES NETWORK | THURSDAY, MAY 12, 2011
[Best] How to Convert Marketing Leads to Sales
The companies that do this best measure reaction-time-to-new leads in seconds, not hours. Now you are planning to visit three dealerships to get the best price. So you have successfully created awareness in your ideal prospect’s mind, and positioned your company to win through an engaging online buying experience.
WINDMILL NETWORKING | FRIDAY, MARCH 23, 2012
[Best] How Does a Business Generate Traffic from Social Media?
Lilach’s contribution was recognized nationally, when she became a finalist at the Best MumPreneur of the Year Award, presented at Downing Street, where she was praised for her entrepreneurial efforts. Websites live and die by the amount of traffic that they get. Until now. Sound interesting? Work with what you have already and grow it.
THE ROI GUY | TUESDAY, FEBRUARY 21, 2012
[Best] The High Cost of Discounting
To learn more about the cost of discounting and recommended best practices, click here: [link]. Discounting is unfortunately a way of life for many of our sales professionals today. There is a new breed of buyer who is more skeptical and frugal than ever before, indicating that price is the key factor in over 64% of decisions (U of Dayton).
WINDMILL NETWORKING | THURSDAY, SEPTEMBER 13, 2012
[Best] To Host or Not to Host: How Vulnerable Is My Blog to a Security Breach?
good professional managed hosting service is the best way to meet those threats. It is your most important social media asset: it should get the best protection possible. Social media and online security: Is your blog hackable? From this point of view, it’s also a critical part of your public relations strategy.
HUBSPOT | MONDAY, OCTOBER 21, 2013
[Best] How to Socialize an Event
hashtag like #MotoXBrasil2013 would last for two days, best case. You can get away with posting as many as ten pictures per day from an event, so take your best shots and then provide a link to the rest of the album. Here’s how. 1) Pick an evergreen hashtag. Get real. Instead, we picked a short, generic, and evergreen hashtag: “MotoX.”
HUBSPOT | MONDAY, APRIL 25, 2011
[Best] 10 Ways to Leverage Mobile Technology for Marketing
This does not mean that mobile websites do not have their place, they do, and it’s up to the organization to determine the best use of a mobile web or mobile app. The following is a guest post by Joe Marcallini, Vice President of Internet Strategy at SteadyRain. What do you think of when you hear “Mobile Marketing”?
HUBSPOT | MONDAY, JANUARY 27, 2014
[Best] Answers to 11 Questions You've Been Dying to Ask About Twitter
As noted many times already, your best bet is to experiment. What are the best ways to get more followers? 'As a concept, using Twitter seems simple. You need to say what you want to say in fewer than 140 characters. and that''s about it. And then you actually start using Twitter -- it''s harder than you thought. 29 at 10 a.m.
HUBSPOT | WEDNESDAY, MARCH 7, 2012
[Best] How Marketers Can Use Evernote to Organize and Simplify Their Lives
When I first downloaded it, I was stumped by its flexibility, not knowing how best to use it as part of my typical day. Post-its, notebooks, whiteboards, starred emails, and who knows what else. there are a million ways we inbound marketers keep track of all the things we need to do. or at least more organized. back up. What is Evernote?
MANHATTAN MARKETING MAVEN | WEDNESDAY, OCTOBER 9, 2013
[Best] 7 Ways to Sell Obamacare
The classic insurance industry posture; we-know-what’s-best-for-you will not fly. Your best prospects don’t just buy a product; they buy into the company providing it. Aligning brand values and sentiments with best prospects is critical. Governments and insurers need to become 24/7 retailers. Name It. Millennials.
WEBBIQUITY | MONDAY, FEBRUARY 4, 2013
[Best] Book Review: Marketing in the Round
But in Marketing in the Round: How to Develop an Integrated Marketing Campaign in the Digital Era (Que Biz-Tech) , authors Gini Dietrich and Geoff Livingston provide a roadmap to developing strategy, planning tactics, determining and executing the best approach, and finally measuring and refining a unified marketing effort.
SOCIAL MEDIA B2B | WEDNESDAY, AUGUST 14, 2013
[Best] The Four Pillars of B2B Content Strategy
It is then up to the marketing team to take that raw material and use it to create the best first deliverable. 'I was approached the other day by one of our clients, the CMO of a technology firm who asked me my thoughts on his company’s content strategy. also agreed there was much more they could do. Space. What space do you want to own?
B2BBLOGGERS | WEDNESDAY, MAY 5, 2010
[Best] Take Marketing Risks? Yes. But Without Assessing Them First? Never!
We must know all the ways, and all the tools, and when and how to use them to best advantage. Experimentation Is The New Best Practice 6. But Without Assessing Them First? Never! May 5th, 2010 | By Steven Parker Whether we admit it or not, marketers today struggle with risk. W hat exactly is a rational marketing decision? Wrong.
HUBSPOT | TUESDAY, JANUARY 10, 2012
[Best] 9 Unique Ways to Generate Leads With QR Codes
It’s one of the best ways you can position yourself as a forward, innovative thinker. This is a guest blog post written by Jamie Turner, founder and chief content officer of the 60 Second Marketer. In addition, Jamie is the co-author of the book Go Mobile , written with Jeanne Hopkins, VP of marketing @HubSpot. Good luck!
MODERN B2B MARKETING | THURSDAY, OCTOBER 25, 2012
[Best] Answers To Your Most Asked Content Marketing Questions
Answers To Your Most Asked Content Marketing Questions was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Dayna Rothman We had a great webinar last week on content marketing with Toby Murdock, CEO and Co-Founder of Kapost , and Jason Miller, Social Media Strategist at Marketo. Shouldn’t white papers be gated?
SALES INTELLIGENCE VIEW | TUESDAY, MAY 15, 2012
[Best] Business Must Have: Social CRM apps
If conversation between a sales rep and his or her client has moved to the world of social media, the sales rep must be equipped with the proper technology to best interact with and understand the customer. Now, social media has spawned into as a legitimate form of human communication as speaking with someone in the physical form.
MODERN B2B MARKETING | FRIDAY, AUGUST 19, 2011
[Best] Find & Engage Your Target Audience By Marketing Like Batman
Embed this content marketing infographic on your web site: Find & Engage Your Target Audience By Marketing Like Batman was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Maria Pergolino Besides a penchant for wearing capes, what does Batman have in common with B2B Marketers ?
HUBSPOT | TUESDAY, MAY 7, 2013
[Best] Has Social Media Marketing Lost Its Way?
Even though it feels old hat for many by now, we are all just at the beginning of this social media thing, and we''re still so early in figuring out how to best use it to attract, engage, and support customers. 'The first time I ever tweeted about a company and got a tailored response felt like serendipity. Fast forward six years.