SAVVY B2B MARKETING | WEDNESDAY, OCTOBER 20, 2010
[Best] Savvy Speaks: The B2B Blog – To B2B or not to B2B?
These days everyone from tattoo artists to corporate giants (and everyone in between) are jumping on the blog wagon – with varying degrees of success. What once seemed to be the sole purview of narcissistic insomniacs has become firmly entrenched in the national psyche as well as in our marketing bag-o-tricks. Well, it depends. Good luck!
IT'S ALL ABOUT REVENUE | MONDAY, APRIL 8, 2013
[Best] 5 ‘Mad Men’ Personalities You Want On Your Modern Marketing Team
She always seems to pull through in a crisis, and keeps the client’s best interest front and center. 'by Amanda Batista | Tweet this Last night season six of AMC’s Mad Men premiered, and we found our favorite advertising hot shots gearing up for many episodes to come of alcohol-infused meetings, meltdowns, and more marketing home runs.
IT'S ALL ABOUT REVENUE | FRIDAY, JULY 15, 2011
[Best] Top 40 Twitter Feeds You’re Not Following
Lauren Harper – A community manager for Focus, Lauren cultivates the best questions and facts about sales and marketing. by Jesse Noyes | Tweet this Social media is a meritocracy, right? Well, not always. The plethora of voices social media unleashed on the world means getting attention can be tough. Nowhere is this more true than on Twitter.
DIGITAL VOICES | FRIDAY, JUNE 28, 2013
[Best] This Week in Digital Strategy 6.28.13
banner ad best performs when it’s a call to action to a destination for someone who has landed on a site and hopes to engage further. 'Happy Friday, everyone! This week provided some great insights into the world of digital strategy. Get the full scoop in the roundup below. Ways in Which Mobile Coupons Help Businesses via Zeebric.
CHRIS KOCH | FRIDAY, DECEMBER 2, 2011
[Best] Is “social media campaign” an oxymoron?
m a content guy and I think thought leadership is the best way to build nurturing relationships with contacts in B2B marketing. If you had asked me a few years ago whether the traditional marketing campaign had any place in social media I would have scoffed. would have had only slightly less disdain for the audience for these campaigns.
PWB MARKETING BLOG | TUESDAY, NOVEMBER 1, 2011
[Best] Seven Habits of Highly Effective B2B Websites
You may have the best site in the world, but if people can’t find it with a search engine, you might as well not exist. Are you thinking about building new B2B website or maybe making a small tune-up? Don’t make a mess out of it. Start with a clear scope of work, define strategic goals, and then compare what you have with the list below.
SAZBEAN | FRIDAY, DECEMBER 3, 2010
[Best] Tips for Finding the Right People on Twitter
The best results on any communications channel happen when you’re talking to the right people with the right message. Blindly following everyone on Twitter, in hopes that they’ll follow you back, may get you a large following (if they do follow back), but it may not be the right people. Also try some geographic locations.
HUBSPOT | WEDNESDAY, AUGUST 22, 2012
[Best] 9 Chances for Website Conversion Optimization You Don't Want to Miss
Free Ebook: 10 New SEO Tips for 2010"), it's probably not going to have the best conversion rate. Despite that fact that you based the creation of that new offer on the success of an existing offer on the same subject, it's not really delivering the same awesome results, and well, it's kind of a flop (hey -- it happens to the best of us!).
VERTICAL RESPONSE | FRIDAY, MARCH 29, 2013
[Best] Find the Perfect Social Media Network(s) for Your Biz
Read articles about getting started and how to best accomplish your goals and don’t be afraid to ask for help. Unless you’re breaking into an entirely new and uncharted market, your existing customers are often your best resource to find more customers. Breathe. Have you found success on one network that surprised you?
B2B IDEAS @ WORK | TUESDAY, OCTOBER 26, 2010
[Best] B2B Marketing Events Around The World - Nov 2010
Philadelphia, PA: Featuring 8 great case studies on the best media programs at large corporations. Las Vegas, NV: Showcasing the next and best practices from some of the most innovative and forward thinking brands. The changing nature of our industry propels us to stay on top of the latest trends. Ongoing, B2BTOTY Awards.
BLOG MY CALLS | WEDNESDAY, JULY 18, 2012
[Best] Case Study: Firing a PR Firm
Firing them was the best thing we ever did. I want to tell you a story. This story is about LogMyCalls ' PR efforts. In December 2011, LogMyCalls entered Beta. At around the same time (a couple of weeks prior, actually) LogMyCalls hired a PR firm to help generate publicity and buzz. The PR firm we hired came highly recommended. We newsjack.
YOUR SALES MANAGEMENT GURU | MONDAY, NOVEMBER 15, 2010
[Best] Sales Leadership: your menu for personal & professional success
The best sales managers are creative; in looking at how to strategize and win more opportunities, in creating a winning sales culture and in solving the day to day problems that arise in every organization. Sales Leadership: your menu for personal and professional success. Now everyone can relate to pizza, right? Thin or thick crust? link].
B2B MARKETING MENTOR | TUESDAY, NOVEMBER 19, 2013
[Best] Brand Advocates: The Greatest Resource You Never Knew You Had
While your ideal asks will depend on your specific business and priorities, Rosenberg believes testimonials, referrals and content contributions are among the best. Interestingly, Rosenberg says that recognition—as opposed to money or a gift—is one of the best rewards you can offer. Socially active customers. ” 3.
MARKETING INTERACTIONS | SUNDAY, JULY 25, 2010
[Best] The Fallacy of No Competition
It raises the question of why you're the only one doing it that way if it's the best way? We all want to think our products and solutions are unique, differentiated and give us a competitive advantage in the marketplace. After all, we're passionate about what we do. We wouldn't be in business if we weren't.
MARKETING INTERACTIONS | WEDNESDAY, FEBRUARY 10, 2010
[Best] Put Your Marketing Content on a Maintenance Plan
The best part is that refreshing content is often cheaper than creating new content. Don't you just hate it when you get an email offering what looks like a juicy white paper only to discover after filling out the dang registration form that it's several years old? Do you feel duped? That's definitely no longer the case.
SOCIAL MEDIA B2B | THURSDAY, FEBRUARY 21, 2013
[Best] Use Social Media Statistics to Find Your B2B Audience
Twitter’s best use is to help amplify your own short and long-form content. B2B marketers often use statistics for their social media presentations. Why not use these stats to understand more about our target audiences and gain some insight into their online behaviors. 67% of US Internet users use social networking sites.
INBOUND SALES NETWORK | THURSDAY, APRIL 5, 2012
[Best] Why I Fired The Greatest Salesman in the World!
Salespeople need to find out exactly where their customers are in their journey right now and advise them on the best way to get where they’re going, not where you want them to go. Gone are the “Glengarry Glen Ross “days where first prize is a Cadillac Eldorado, second prize was a set of steak knives, third prize, well.
BIZNOLOGY | FRIDAY, NOVEMBER 8, 2013
[Best] Creating Mini, Midi and Maxi Content To Spread Your Message
The reason I’m supremely confident is that there are so many types of content, and so many platforms to post it on, that even the best content marketers could do more. To be truly successful, you need to know which types of content get the best results, and then adjust your output accordingly. 'Photo credit: Wikipedia.
HUBSPOT | MONDAY, JANUARY 31, 2011
[Best] A 7 Step Guide to Email Deliverability
To help you tackle this issue, we put together some best practices for increasing email deliverability: 1. Provide her with a preference center, in which she can make that selection and tell you what the best email is to be contacted at. These best practices will help you monitor your deliverability and improve it overtime.
SAVVY B2B MARKETING | FRIDAY, NOVEMBER 13, 2009
[Best] Savvy Week in Review - November 13
The Six Best Marketing Blogs You've Never Heard Of - by @markwschaefer Is it good form to post someone else's wrap-up in your own wrap-up? Happy Friday the 13th! Hope everyone's feeling lucky today. ;) Here are the Savvy picks for this week. So much to choose from - it was hard not to just keep adding to the list.
MODERN B2B MARKETING | TUESDAY, DECEMBER 17, 2013
[Best] Cats on a Plane: Heart-Warming Holiday Campaigns
Cats on a Plane: Heart-Warming Holiday Campaigns was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Rick Siegfried First off, Happy Holidays! This is definitely my favorite time of year. This year, I’ve come across two particularly innovative, holiday-themed campaigns. Go to christmascats.tv
FIFTH GEAR ANALYTICS | MONDAY, JULY 12, 2010
[Best] CMOs Need to Grow Up to Sit at the C-Level Table.
Creating “a clear line of sight” between that dollar and the result it generates is the best way to make your case. George Hollister. In a previous post , I suggested that with the increased importance of technology in today’s marketing world, CMOs needed to play a more active role in the selection of technologies for their companies.
FATHOM | THURSDAY, MARCH 13, 2014
[Best] 8 Steps for Your B2B Content Marketing Strategy
It’s best to include a mix of long-form (blog posts, articles and whitepapers) and short-form (social media updates and graphics) content strategies. Learn why the Internet is manufacturing’s best friend , including reliable ways to generate cost-effective leads: Digital Marketing 101 for Manufacturers. Goals. Target Audiences.
B2B VOICES | MONDAY, APRIL 16, 2012
[Best] Avoiding the One Cup Approach to B2B Content
From curation our own content to fighting social spam, we are trying to figure not only how do we provide the best resources for our stakeholders, but also how to sift through the growing amount of data coming our way. One of the main issues being discussed this year among B2B communicators is the concept around content. Have a strategy.
MARKETRI | TUESDAY, APRIL 30, 2013
[Best] Five Methods for Cultivating Referrals for Your Law Firm
Oftentimes, the best referral sources are people who already have a relationship with your target clients. Existing clients are your best source of new revenue, so how can you leverage these relationships to generate referrals? We’d love to hear what has worked best for you! Following are five tips to help you get started.
HUBSPOT | MONDAY, OCTOBER 14, 2013
[Best] 6 Stupid Content Promotion Mistakes No Marketer Should Make
How often is the easy and quick way the best way? Make sure you''re posting often and testing when the best times are to post for your audience. Are you using social media in the best ways possible? and then nothing happens. It sucks. You might even start questioning your awesome content-creating skills -- not cool! not so much.
MARKETRI | FRIDAY, AUGUST 10, 2012
[Best] Don’t Get Buried Alive: Effectively Curate and Share B2B Content with Scoop.it
is a content curation tool that allows you to organize only the best online content into engaging, easily shareable “online magazines.” allows you to find and organize the best and most relevant content, providing you with an excellent foundation for future Tweets, social shares, and blog posts. hoard social content. Scoop.it
BLUE FOCUS MARKETING | MONDAY, FEBRUARY 13, 2012
[Best] The Rise of Social Business – Broader than Facebook, Twitter, LinkedIn, Google+ Combined
Regardless, the change will happen, and it is in your best interests to begin learning about some of these emerging social trends and tools as you consider how to capitalize on opportunities and achieve your business goals. Businesses are in the midst of fundamental changes that will neither reverse for stragglers nor offer them mulligans.
MARKETING ACTION | WEDNESDAY, MAY 29, 2013
[Best] Act-On Inbound has arrived
'You know Act-On as a marketing automation platform that delivers a best-in-class suite for creating, delivering, and analyzing outbound marketing programs. Not anymore… Augment prospect profile information with search data to better understand the profile of your best prospects and customers. Get found! Measure your results.
TRADESMEN INSIGHTS | THURSDAY, MARCH 18, 2010
[Best] LinkedIn: Great Tool to Drive Traffic to Your Blog
Join niche groups - it’s your best source for new business leads. What are you doing to best utilize LinkedIn? think LinkedIn is one of the most under-utilized tools in a B-to-B marketers tool bag, but like anything else, you need to work at it. One way I use LinkedIn is to promote my blog posts on a weekly basis.
BIZNOLOGY | FRIDAY, DECEMBER 14, 2012
[Best] Are you ahead of your social media customers?
Let’s just say, a little research can go a long way, so it would be best to do that research before doing a cannonball into the deep end, so to speak. Photo credit: paparutzi. learned quite some ago to stop apologizing for my approach to this time of year. celebrate Christmas because I am a Christian. Here’s the background.
MODERN B2B MARKETING | WEDNESDAY, SEPTEMBER 12, 2012
[Best] Secrets to Social Marketing Success: 6 Questions You Should be Asking
Secrets to Social Marketing Success: 6 Questions You Should be Asking was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Dayna Rothman Social is a strategy that should be present in every aspect of your B2B marketing. In the past companies viewed social as merely posting on sites such as Facebook and Twitter.
MARKETING INTERACTIONS | FRIDAY, FEBRUARY 5, 2010
[Best] Is Your Marketing Content Wardrobe Complete?
The best ones not only present some feeds and speeds information but solidify the discussion about the usefulness of the solution. A short time ago I wrote a post, The Focus of Content Marketing is Not Format. came up with a correlation to fashion. Yeah, I know. Stay with me. Khakis - Articles Articles are the business casual of content.
JUNTA 42 | WEDNESDAY, JULY 15, 2009
[Best] 10 Reasons Why You Won't Do Content Marketing (and continue doing the same thing)
You lack content marketing role models from whom they can learn best practices. I had an amazing conversation this week with an agency that was trying to convince their client to invest in a content strategy and full content marketing program. They had a budget of $2.5 million dollars for marketing spend for the campaign.
BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008
[Best] Social Network Analysis - KM4DevWiki
Social Network Analysis (SNA) is a method for visualizing our people and connection power, leading us to identify how we can best interact to share knowledge. Social Network Analysis. From KM4DevWiki. Jump to: navigation , search Contents. Social Network Analysis. Introduction. Tools for SNA. Training on SNA. Keywords. Detailed Description.
BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008
[Best] Six degrees of separation in instant messaging | Emerging Technology Trends | ZDNet.com
New entries posted to Know Issues, Best Practices and Workarounds wiki. On TV.com: Blonde and beautiful HEIDI MONTAG. BNET Business Network: BNET. TechRepublic. ZDNet. ZDNet. all ZDNet. in Blogs. in News. in Downloads. in Reviews. in Whitepapers. in Dictionary. Members Log In. Newsletters. Site Assistance. RSS Feeds. News & Blogs. Videos.
B2BBLOGGERS | WEDNESDAY, SEPTEMBER 29, 2010
[Best] 10 Corporate Blogging Pitfalls To Avoid | B2Bbloggers.com - B2B.
It is one of the best selling games ever made for the Atari 2600, with over 4 million copies sold. Also, remember when you get that poorly written draft, the person submitting it likely believes it is their best work. Experimentation Is The New Best Practice 6. hidden or not easily recognized danger or difficulty B. Have some.
THE EFFECTIVE MARKETER | TUESDAY, SEPTEMBER 25, 2012
[Best] 10 Do’s and Don’ts of Partner Marketing Programs
Help your partners with tips on best practices for list segmentation (who’s a good target based on your experience) for your solution. It is interesting that once you’ve been on the consuming side of things you get a different perspective. What To Do. What Not To Do. Don’t take your partner for granted.
DIGITAL BODY LANGUAGE | TUESDAY, OCTOBER 27, 2009
[Best] Service Economics in a "Something Failed to Go Right" World
Next time you allocate marketing budget to “brand”, think about whether the best investment in brand that your marketing team can to is to hire an extra few people for the services team and start tackling more of the “something failed to go right” problems. Let’s look at the math. This is the “something failed to go right” set of problems.
SALES INTELLIGENCE VIEW | THURSDAY, MAY 31, 2012
[Best] Quality Above Quantity: Time Management: Is Sorting through Data worth it?
Whether you realize it yet or not, your best database is already in your computer or in your files. When it comes to data, there can be too much of a good thing. The reality is that many of those contacts might hit “delete” before even seeing your message.
INBOUND SALES NETWORK | TUESDAY, NOVEMBER 29, 2011
[Best] The 4 Factors That Will Make Winning More Business a SNAP
Finally, with the third decision, their primary concern is selecting the best option for their company. Are crazy-busy prospects driving you nuts? Are your prospects barricading themselves from your sales and marketing efforts? Are your prospects overloaded with information that has them frazzled? Selling today is tougher than ever before.
ENGAGE | SUNDAY, JANUARY 20, 2013
[Best] Long Live Long Reads
Sites like The Feature , Longreads and Longform are constantly curating the best long articles on the web. Long form journalism is alive and well and prepared for a digital future. Don’t believe me? Read on. The web was born to computer programmers and only later adopted by the media, making for awkward childhood. The feel. The devices.
E-QUIP | MONDAY, AUGUST 26, 2013
[Best] Hire the Right Person, Not the Resume
Would you really want the world''s best engineer or architect if that person lacked integrity or didn''t care about clients? Therefore, it''s best to ask about relatively common situations (as in the example question). His resume was impressive, with just the kind of experience and skills we were looking for. Personal character is.
VOICE-BASED MARKETING | TUESDAY, JUNE 4, 2013
[Best] Ifbyphone’s New PCI-Compliant IVR Helps DRTV Marketers Optimize and Save
Best IVR Value for an Uncertain Economy. Ifbyphone’s PCI-compliant IVR solution gives you the best value, with no minimums to buy and no long-term contracts to sign. 'For direct response TV (DRTV) marketers, this can be a turbulent time. If you’re a DRTV marketer, part of that optimization should be your IVR. blog Featured Hosted IVR
VIDYARD | MONDAY, FEBRUARY 10, 2014
[Best] Video Marketing in Direct Mail: An Eye Catching Attention-getter
After running a massive event like Dreamforce, it’s always a challenge for any organization to figure out the best way to follow up. 'Although you’ve come to expect video online , it’s an altogether different surprise when it shows up in the mail. Here’s a look at the mailer in action: Pretty flippin’ cool, hey?
STORIES THAT SELL | TUESDAY, OCTOBER 22, 2013
[Best] One Case Study Helps Land FIVE Major Customer Awards
Best of all, it was in language that United and Acxiom had approved, giving all positive exposure in the perfect pitch they desired. 'Never doubt the power of a single case study or the positive impact for the featured customer. • 2012 DMA – Marketer of the Year. • 2012 1to1 Media Customer Champion. How about you?
HUBSPOT | MONDAY, JANUARY 16, 2012
[Best] 10 Taboo Topics to Take Off Your Social Media Account
Using social media to solve customer service issues is one of the best developments since sliced bread. Marketers and business owners rely on social media to communicate many things about their brand. But there are also some dangers inherent in communicating with a large, diverse audience who you don't know on a personal level.
MODERN B2B MARKETING | FRIDAY, MARCH 2, 2012
[Best] First Things First, How to Get Your Facebook Fan Page Cover Photo Ready for its Close-up
This is a chance for brands and businesses to put their best virtual foot forward and make a real splash with first time fan page visitors. First Things First, How to Get Your Facebook Fan Page Cover Photo Ready for its Close-up was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. No contact information.
MODERN B2B MARKETING | WEDNESDAY, NOVEMBER 23, 2011
[Best] 5 Mobile Innovations to Motivate the B2B Marketer
Here is a list of some of the best mobile apps that can turn your smartphone or tablet into an indispensable business tool. Mobile Innovations to Motivate the B2B Marketer was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Maria Pergolino. More tools are available to forge a path on this new frontier.
ANNUITAS GROUP | TUESDAY, DECEMBER 21, 2010
[Best] Five New Year’s Resolutions for the B2B Marketer
The best way to do this is to begin speaking the language of revenue and conveying to sales that you need their help in attaining revenue goals. Another year has come and gone and if anyone thought that 2009 was the year of the B2B marketer, then 2010 may have trumped it. Resolution 1: Align Around Your Buyers. Marketing must follow suit.
SAVVY B2B MARKETING | TUESDAY, MAY 25, 2010
[Best] What Savvy Marketers Can Learn From a Guy Who Spent $6 on Google AdWords
The best part is that the whole gambit only cost the guy $6 because no one else was trying to buy Google AdWords targeting these exact names. Late last week Twitter was all atwitter (sorry) with this interesting news tidbit: How to Get Ahead in Advertising with Six Dollars and Google. Hiring me is fun, too. Is yours targeted enough? Quick!
SAVVY B2B MARKETING | WEDNESDAY, SEPTEMBER 16, 2009
[Best] How to Make Your B2B Website More Buyer-Centric
scour websites to find this info, but I have found that blog posts (hopefully impartial) are the best way to evaluate competitors. Recently, I've been spending a lot of time evaluating and writing web copy for clients. It's quite common for me to go to a website and be quite puzzled about what this company actually does. tell them!
B2B VOICES | FRIDAY, JULY 23, 2010
[Best] There’s No Such Thing as B2B Social Media
Prioritize: We recommend as a best practice the formation of a social media council formed with a balance of people from across the organization with a stake in your company’s social media success. If you work in an agency, you know how it goes – the big, splashy, sexy B2C stuff tends to get all the attention. Image via Wikipedia. yikes!)
SALES LEAD INSIGHTS | MONDAY, JUNE 21, 2010
[Best] What B2B marketing automation is all about, and why you should care: An Executive Breakfast Briefing near Boston on June 29, 2010
This may be your best opportunity to quickly get up to speed about B2B marketing automation—while having breakfast and discussions on the topic with a select group of your peers. Interested in learning more about B2B marketing automation and how it may benefit your company? Presented by AcquireB2B, a division of Mac McIntosh, Inc.
ONPATH | THURSDAY, AUGUST 18, 2011
[Best] Why Marketing Needs to Hire A Inside Sales Person
We can point you in the right direction and give you some advice on telephone for lead generation best practices. Let's face it. Sales people hate to call unqualified leads, tire kickers and anyone who has no budget, no authority, no need and no time frame for purchase. Sales people only care about money. Why 90 days? Don't have the budget?
JUNTA 42 | MONDAY, NOVEMBER 14, 2011
[Best] 8 Content Marketing Initiatives To Seriously Consider for 2012
Share awesome stuff (the best in your industry) with clear goals! I recently put together a new content marketing presentation focusing on the eight things I would be doing as a marketing executive now and into 2012. thought I’d share it with you. Content Marketing Strategies to Take Now. View more presentations from Joe Pulizzi.
FEARLESS COMPETITOR | THURSDAY, OCTOBER 6, 2011
[Best] How to Turbo-Charge Your Sales (by Mike Schultz of RAIN Selling)
And the best part is, I’ve made the series available to you for free! 76% of leaders at small and medium-sized businesses cited sales growth as their greatest challenge in 2011. Mike Schultz. You’ve got a great idea that people have told you will succeed, outstanding content, and the people in place to make it all come together.
FEARLESS COMPETITOR | SUNDAY, FEBRUARY 20, 2011
[Best] Weekend Update
Find New Customers helps companies like yours (with 150 to 5,000 employees and complex products) implement lead generation programs to improve the way you find and acquire high quality sales leads using best practices in online lead generation. Welcome new subscribers! We’re glad you are here. Enjoy! Screw you. Very exciting.
BLOG MY CALLS | WEDNESDAY, NOVEMBER 6, 2013
[Best] Conversation Analytics Explanation: How Does It Know I Asked for the Business?
better|best|possible|prefer morning|prefer afternoon. 'We did a massive research study with UNLV and Dixie State University in late 2012. The study analyzed tens of thousands of phone calls to determine which elements of a sales call actually generated sales. In other words, which things actually statistically impacted sales/conversions?
BLOG MY CALLS | WEDNESDAY, MAY 1, 2013
[Best] The Future of LogMyCalls: 1 Year After Launch
We hoped it''s UI/UX and best-in-class features would win clients, notoriety and awards. 'We launched LogMyCalls a year ago as a call tracking and call recording solution. We were right. We won a slew of awards, have more than 1000 accounts, and have been written about in places like Forbes and the Google Analytics Blog. But it isn''t enough.
WINDMILL NETWORKING | THURSDAY, AUGUST 19, 2010
[Best] Why Your Company Needs a Social Media Policy and 14 Corporate Social Media Policy Examples
Best Buy SM Guidelines. hadn't looked at it from that perspective but it does present some challenges.. The fear of how one’s employees will use sites such as LinkedIn and Facebook is a knee-jerk reaction by those who, once again, might not be new adopters to these tools. Using Social Media Helps Protect Your Brand Name. Yahoo!
THE POINT | MONDAY, SEPTEMBER 20, 2010
[Best] Q4 Marketing Budget: 4 Key Areas to Consider
Even the best-designed campaigns are destined for disappointment without effective offers. In B2B circles, Q4 is historically a time of year when marketing spend picks up. Sales teams need the push to meet year-end numbers, whilst at other companies, spending marketing dollars in Q4 is simply a matter of “use it or lose it.” Sound familiar?
SALES INTELLIGENCE VIEW | TUESDAY, AUGUST 30, 2011
[Best] CRM+ When Regular CRM is No Longer Enough
We have seen that, in 2010, the best-in-class organizations outperformed by achieving 28% revenue growth compared to just 3% for others – and intelligence is a key reason for this. – Aberdeen Group. Adds Intelligence to the Social Enterprise with Launch of CRM+. said Umberto Milletti, CEO of InsideView. What about their latest tweets?
TRADESMEN INSIGHTS | THURSDAY, FEBRUARY 9, 2012
[Best] How Do You Get Your Readers To Share Your Blog?
He even has his “Top 10 Lists” of both the best and worst words to share or not to on Twitter and Facebook. Let’s face it, the reason we all blog is because we want to share something that is relevant and might be useful in our readers’ day-to-day business. He’s done studies on what people share and why.
THE ROI GUY | TUESDAY, JULY 23, 2013
[Best] Why Are We Seeing So Many More Stalled Deals?
Additional Resources: How Can You Best Prevent Stalled Deals [link] Challenge Your Do Nothing Prospects to Yes [link]. 'Your prospect seems like they are hooked. You’ve delivered a great sales presentation, a good demo, and prepared a tight proposal. And then, the deal goes silent. Why You? Total Cost of Ownership Why Change?
WEBBIQUITY | MONDAY, NOVEMBER 19, 2012
[Best] New Breed of Web Metrics Can Help Marketing Executives Make Better Decisions
Best-practice WPO metrics focus only on measures that support concrete action. • Identify clear priorities. As online marketing processes have evolved, the number and sophistication of software tools to support specific functions has exploded. Web analytics: Omniture, WebTrends, Google Analytics, Clicky, and more. Or are there?
VERTICAL RESPONSE | WEDNESDAY, MARCH 26, 2014
[Best] Use Google Automation Tools to Make Your PPC Ads More Efficient
Perhaps you want to maintain the top spot for your most profitable keyword or have figured out which keywords works best at a certain position, using a bid rule to automate that can really save you time. 'Ever wish you could schedule your pay per click (PPC) ads early in the morning for a new promotion? Potential problems with Automation.
HUBSPOT | THURSDAY, SEPTEMBER 13, 2012
[Best] The Content Creator's Master List of Commonly Troublesome Words
best-seller (n.), best-selling (adj.): Examples: An SEO specialist can help you determine the best keywords to use on your web page. Any online content creator knows: Writing for the web is no easy feat. As a result, we often run into questions like, "Do I capitalize this? Is this one word or two? Should I hyphenate it?". OK (n.,
HUBSPOT | WEDNESDAY, FEBRUARY 23, 2011
[Best] Top 100 Marketing Blogs [HubSpot Hot 100]
This 24-page ebook features tips and ticks from some of the world's best bloggers. Today, HubSpot is unveiling a new listing of the top internet marketing blogs, known as the HubSpot Hot 100. This list dynamically ranks marketing blogs according to several key metrics, including traffic, engagement, and blog grade. Make yours today!
FEARLESS COMPETITOR | WEDNESDAY, NOVEMBER 11, 2009
[Best] Marketo’s secret sauce for lead generation
As you probably know, Marketo is the sponsor of How to Find New Customers. They are my business partner. And they are one of the fastest-growing companies in the USA. How did they do it? highly recommend you watch Jon Miller, their VP of Marketing share the Marketo Secret Sauce for Lead Generation. Everyone in marketing or sales should see this.
ANYTHING GOES MARKETING | WEDNESDAY, APRIL 7, 2010
[Best] Wake up and Send More Email
If you have a blog, Twitter account and/or YouTube channel, consider blending the best content from these different sources into an email that can be shared by your email subscribers. On the other hand, what you may find is that there are opportunities to send more relevant and timely email communications to certain segments of your database.
ENGAGE | MONDAY, APRIL 11, 2011
[Best] Cut! 4 Common Mistakes to Avoid in Creating Video
was going to make the best darn video those convention goers had seen in their lives. Even the best filmmakers struggle with editing. W hen my boss approached me recently and asked for my help in producing a convention video for one of our clients, I was ecstatic. Finally, I thought, a chance to tap my inner Scorsese. It didn’t matter.
MODERN B2B MARKETING | MONDAY, NOVEMBER 5, 2012
[Best] How to Improve the Visibility of Your Marketing Videos
How to Improve the Visibility of Your Marketing Videos was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Dayna Rothman We’d like to welcome Jessica Sanders as today’s guest blogger. Jessica Sanders is an avid small business writer. Search engines don’t read your videos like they read your text.
B2B VOICES | FRIDAY, MARCH 8, 2013
[Best] SXSW: We Still Need to Get Together in the Real World?
The more we can strengthen and reinforce the relationships within our customer communities and from our best customer advocates to other people, the better off we’re going to be! How ironic that 25,000 digitally connected interactive pros have to fly to Austin each year to network with each other and find out what’s new, right?
DIGITAL BODY LANGUAGE | WEDNESDAY, SEPTEMBER 2, 2009
[Best] Marketing Dashboards
Buyers progress through their own buying process at a pace that is controlled by them, and the best way to measure it is to use a top-down marketing analysis structure. Especially in B2B marketing, the length of the buying process leads to challenges in defining metrics that make sense for a marketing dashboard.
SOCIAL MEDIA B2B | WEDNESDAY, JUNE 22, 2011
[Best] The Long Tail Story of B2B Social Media
The best way to connect with customers and prospects is to tell them a story. And finally, socia media provides the best method of testing content. B2B marketers who are new to social media frequently take a traditional approach to messaging and carefully craft every message as if it were the final version of a print brochure. Network.
B2BBLOGGERS | FRIDAY, AUGUST 13, 2010
[Best] All About Lead Nurturing (Really Customer Nurturing) [#B2Bchat Recap]
paige_oneill : thought leadership and best practices work well in my experience @utollwi : Understand the buyers cycle and stage – test the message and call to action – optimize and repeat. Work best used together. Experimentation Is The New Best Practice 6. Random messaging does not work. High trust = low risk.
WINDMILL NETWORKING | TUESDAY, SEPTEMBER 6, 2011
[Best] How One Business Used Google Plus to Fight Their Competition
Several comments follow, and then 11 minutes later these two comments: Here’s an article that addresses the issue: [link] Another: [link] My following comment was 90 minutes after the original question: On legal issues, always best to talk to a trademark lawyer, especially if there is no precedence. Reference cases: Deltek, Inc.,
IT'S ALL ABOUT REVENUE | WEDNESDAY, MARCH 5, 2014
[Best] Memory, Information Overload, and 3 Ways Marketers Can Maximize Content
It’s important to note that although these can all be individual, tactical advantages, they function best within an overall marketing and content strategy. When he’s not buried in emails, you can find him thinking out loud on Twitter about journalism, tech/startups, data, copyright, open access, and how the brain works. .
VIEWPOINT | TUESDAY, JANUARY 21, 2014
[Best] Taking away a marketing manager’s excuses!
This is a combination of begging, pleading, and embarrassing them, and getting sales management to see that best interests are served if the salespeople record the end result. 'I was sitting in a meeting of marketing and operations people when I worked at Inquiry Handling Services (long ago scooped up by Harte Hanks). They don’t want to.
SAVVY B2B MARKETING | FRIDAY, AUGUST 31, 2012
[Best] Week in Review: August 31st
Here are this week's picks for the best, brightest, and most thought-provoking. Well, the kids are back to school and maybe it's time for us marketers to get back to class, too. Fall is full of conferences, webinars, and - of course - excellent blog posts. gold star to each and every blogger on the list! It's official. Bacon.
GREAT B2B MARKETING | THURSDAY, DECEMBER 8, 2011
[Best] 6 Tips to Prepare for B2B Marketing Victory in 2012
With only about three weeks to go in 2011 I hope you are turning at least some of your thoughts to what you will do in the coming days to ensure that 2012 is your best year ever. I know it is tough to close out the year strongly while simultaneously planning for the future, but it vitally important that you do so.
SAVVY B2B MARKETING | WEDNESDAY, DECEMBER 1, 2010
[Best] Savvy Speaks: How To Choose a Marketing Provider
Does the person's or agency's website reflect an understanding of SEO and best practices? Before the Thanksgiving holiday, we talked about what we look for in the perfect client. Today's follow up question is: What tips would you give to a B2B brand trying to find the perfect marketing provider. Jamie Tip #1: Google is your friend.
DIANNA HUFF - B2B MARCOM | SUNDAY, SEPTEMBER 8, 2013
[Best] Anne Holland to Speak at SEMNE (A MUST Attend Event!)
She shows both versions and you get to vote on which version you think pulled the best results. 'It’s no secret — I’ve been a huge fan of Anne Holland for years. Anne is one of those rare people who combines brilliance, witty humor and a true desire to help marketers get great results. Home Page of WhichTestWon.com. Details.
AD YOUR COMMENT HERE | FRIDAY, NOVEMBER 5, 2010
[Best] Brain Zap: B2B Content, Branded Contests, Typeface, Bum Social Media Marketing and Writing Real-Time Content
Best Practices of Combining Typefaces – (Smashing Magazine, 4 November ) Indeed, the beauty of typography has no borders. While there are no absolute rules to follow, it is crucial that you understand and apply some best practices when combining fonts in a design. But things have changed.
MARKETING INTERACTIONS | FRIDAY, OCTOBER 29, 2010
[Best] Wise and interesting words
Without that foundation, an organization will only have a glorified email system, at best. The best part is that you've now got the tools to better forecast how many net new prospects need to be generated and where momentum needs to be refined to ensure that the stages are delivering the appropriate flow to your sales force.
INBOUND SALES NETWORK | TUESDAY, APRIL 17, 2012
[Best] How Dynamic Is Your Lead Generation Program?
Select Best Option - The buyer puts your company on their short list and needs to make sure that their assumptions are true before making the final decision. According to CSO Insights , companies that adopt a ‘Dynamic Process’ experience 35% higher win rates than those that follow a ‘Random Process.’ Choice.
IT'S ALL ABOUT REVENUE | THURSDAY, FEBRUARY 14, 2013
[Best] Getting Close: 3 Resources for Removing Business Silos
Sales and Marketing Alignment Best Practice Toolkit - Learn how sales and marketing teams are aligning their efforts to improve their effectiveness through marketing automation. by Amanda Batista | Tweet this In the spirit of coming together on Valentine’s Day, check out these resources to help bridge the gaps within your organization.
THE ROI GUY | WEDNESDAY, NOVEMBER 30, 2011
[Best] How will the Economy Affect the Buyer’s Decision Process in 2012?
This can be done best via research and case studies, helping the buyer realize that others are experiencing similar pains, that these issues are a priority, and that solutions exist to meet the challenges. However, continued economic uncertainty will make this desire hard to fulfill.
MODERN B2B MARKETING | TUESDAY, SEPTEMBER 13, 2011
[Best] How B2B Sales Cycles Are Changing
How B2B Sales Cycles Are Changing was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Carol Fox As Dylan wrote, “The times, they are a-changing, and B2B sales cycles are no exception. In particular, social media and the dragging economy have caused major ripples in the business world. B2B Sales b2b marketing
HUBSPOT | WEDNESDAY, FEBRUARY 5, 2014
[Best] How Much Equity Should a CMO Get? You Might Be Surprised
Nevertheless, "if you want to hire the best of the best, you have to pay for them," Santinelli says. 'A version of this post originally appeared in the Opinion section of Inbound Hub. To read more content like this, subscribe here. How much equity should a chief marketing officer get in a startup? Skok''s answer might surprise you.
MODERN B2B MARKETING | FRIDAY, SEPTEMBER 16, 2011
[Best] Book Club: Conversations that Win the Complex Sale
The book stresses that differentiation is crucial in today’s market, and the best way a brand can differentiate itself is through customer engagement. One thing that grabbed my attention in the first chapter is the book’s message that acting on your best instincts is not always the best idea. Makes you think, right?
SOCIAL MEDIA B2B | THURSDAY, OCTOBER 17, 2013
[Best] Two Examples of Stellar B2B Facebook Pages
Some of their best practices include: Custom images work – they started by just using photos but found that adding “thought bubbles” and other customizations worked better for engagement. That post was the first part of a MarketingProfs B2B Forum presentation and here are the case studies from the second part. Create content. Get feedback.
MANHATTAN MARKETING MAVEN | TUESDAY, NOVEMBER 16, 2010
[Best] The QR Code Quandry
Best Buy put them on in-store signage as did Dicks Sporting Goods and Delta uses them to expedite ticketing. And even with monster predictions for smartphone purchases and use, the likely uptake for QR readers and codes is iffy, at best. There seems to be a flurry of QR code use. Are they the next cool thing or are they useless?
HUBSPOT | WEDNESDAY, MAY 9, 2012
[Best] How to Improve Your Email Marketing With an Integrated Approach
Knowing that an online archive of your email will exist, make sure your email content follows the same SEO best practices as your website and other content does. Use your best keywords and anchor text when constructing the body of the message. Email & Social Media Integration. Leverage Social Media Insights for Email Sends.
WRITING ON THE WEB | WEDNESDAY, DECEMBER 12, 2012
[Best] My Business Website: Content for Customers… or SEO?
Search engines determine the quality of each page in order to provide the best possible results for the searcher. Should my business website focus on keywords and getting search engine results ? Or quality content for customers ? ” The challenge: You want to make sure that your business website is fresh, attractive and informative.
LEADSLOTH | WEDNESDAY, SEPTEMBER 1, 2010
[Best] Learn Holistic Lead Nurturing
First of all, there are few organizations who have implemented all best practices: it can take years to build out a holistic nurturing program, but you can see the first results in just months, by taking small steps towards the ultimate vision. Would you like to learn how Lead Nurturing can turn more of your leads into revenue?
LEADSLOTH | SUNDAY, AUGUST 30, 2009
[Best] Marketing Automation ROI: Efficiency or Revenue?
One of the best examples is in Marketo’s “Secret Sauce webinar. As a response to my posts 7 Reasons Why Marketing Automation Projects Fail and Marketing Automation ROI , several people mentioned that the benefits of Marketing Automation are not just increased sales. They are also increased efficiency. Investment-to-pipeline.
SALES INTELLIGENCE VIEW | WEDNESDAY, MAY 23, 2012
[Best] From Zero to Hero: Quality of Data VS Quantity of Data
As the business world is evolving overnight, the only way we can truly compete is by making sure our B2B sales and marketing teams have the best possible resources available to them. For example: Website data can tell us which version of our page is best received. That is until it is shaken down into something useful. Sales 2.0
CUSTOMER EXPERIENCE MATRIX | TUESDAY, JANUARY 22, 2013
[Best] Infusionsoft Gains $54 Million for Small Business Marketing Automation, Spends a Bunch on GroSocial
The “smart systems” group aims to build sophisticated technology that can automatically gather information, identify the best response, create the appropriate programs, and present them to marketer for approval. Infusionsoft today announced it has acquired social lead generation vendor GroSocial. It will continue to operate independently.