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  • FATHOM  |  MONDAY, APRIL 21, 2014
    [Best] What Is Revenue Marketing?
    Finally, one person believes the best way to create revenue is simply to have passion for doing it. You’ll look smart, and people that care about your company’s future should think highly of you for putting its best interests (namely, efficient, sustainable growth) at heart. Time out. I’m blowing my whistle!
  • SOCIAL MEDIA B2B  |  THURSDAY, JUNE 26, 2014
    [Best] Give Your B2B Customers Clear Calls-To-Action on Social Media
    Sometimes B2B marketers focus all their efforts on creating the best content, the ultimate customer experience, the perfectly nuanced status update to drive traffic back to their website or blog, but they forget to provide a clear call-to-action for the visitor. Maybe I just enjoyed my interactions with this Alaskan independent businessman.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, OCTOBER 19, 2011
    [Best] Sales Objection: "We're Already Working with Another Company"
    When they ask me what I do, I tell them as best I can. Today's question was asked by a frustrated seller who kept running into the same sales objection in his initial sales meeting. Perhaps you've encountered this same one with your prospects. Salesperson Asks. Jill, I'm having trouble when I get in to see decision makers. lease note.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JUNE 9, 2015
    [Best] The Content Strategy Behind Orange Is the New Black: What Is It and How You Can Copy It?
    Whether the story involves the intersecting lives of prison inmates or digital marketing best practices, the idea is to tell the story in a way that strikes a chord with the target audience. best practices from industry experts), customer testimonials, resource guides, product spotlights, image/video galleries, and more.
  • B2B MARKETING TRACTION  |  THURSDAY, MAY 23, 2013
    [Best] Social Media Makes It Easier to Cross the Chasm
    And, one of the best ways for a technology company to cross the chasm is through industry analysts’ (such as Gartner) recommendations. One of my initial questions to clients is, “What audiences do you have right now for marketing and promotion?” ” Unfortunately, the answer is often, “Not very good ones.”
  • SALES ENGINE  |  THURSDAY, AUGUST 20, 2015
    [Best] What's Your Story?
    The best storytellers and best journalists touch us emotionally. Christopher Kogler, Narrative IQ. Alternatively, something fascinating happens when we listen to a story. Not only is language processing activated, but also other parts of our brain become activated as if the same events are occurring in reality. So what are the facts?
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JANUARY 25, 2015
    [Best] What Marketers Need to Know About the Pinterest Update
    Joanne Bradford sums up the Pinterest mission to stay on track to build a scalable business for partner brands, “This year we’ll provide the best ads canvas with the most actionable insights to reach and engaged and passionate brand-centric audience.” The 411 on Promoted Pins. So how exactly do Promoted Pins work?
  • WRITING ON THE WEB  |  THURSDAY, MAY 12, 2016
    [Best] How to Start a Blog: 7 Steps BEFORE You Blog
    We really wanted to know how we could best be of service. How do I start a blog ? . hear it all the time:  smart professionals, who are great at what they do, don’t know how to start a business blog , and probably wouldn’t have time to blog even if they did start one. Last fall Kris and I spent some time interviewing clients. Well, no.
  • SCRIBBLELIVE  |  FRIDAY, FEBRUARY 5, 2016
    [Best] Stop Making Average Content: How to Make Remarkable Content Without the Risk
    You know it’s not your best work, but it’s good enough. And the best way to do that is by pitching your piece to influencers and publishers before you publish it. There are two kinds of content in this world. There’s average content, the kind of content you create to feed the beast. The content you make because you have to. It’s scary.
  • WRITTENT  |  FRIDAY, OCTOBER 17, 2014
    [Best] 32 Resources to Write Great Blog Headlines
    Keep your blog steadily growing by improving your skill set and adopting content marketing best practices. This resource will answer your questions, help you to understand what really works, and what formulas are best. Best of all, this article is short and straight to the point. Image source. Don’t know how to keep up? Right?
  • BIZNOLOGY  |  TUESDAY, MAY 19, 2015
    [Best] Search isn’t about search anymore, it’s about social
    Article Cross-Posting : One of the best things you can do, after you start producing content (for brand promotion, not SEO) is to do a little strategic cross posting. Search will never be the same as it was as recently as a few years ago. Google is severely penalizing sites that are buying links or are invested in private blog networks.
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 23, 2015
    [Best] Personas Are Great (Except When They Suck)
    The best headline right now is the one I click. I recently presented at a Content Marketing conference on the topic of  content marketing personalization. I argued that personalized content was the key to defining the core job of marketing: to build relationships at scale. And I made sure to differentiate personalized content from personas.
  • HUBSPOT  |  THURSDAY, JUNE 9, 2016
    [Best] 48 Instagram Stats That'll Help You Improve Your Posting Strategy
    38) The best times to post on Instagram are Mondays and Thursdays at any time except between 3:00–4:00 p.m. 45) While Instagram is still by far the best social network for organic engagement, its per-follower interaction rate of 2.3% is barely half what it was in 2014. But how do they know what's "smart"? See #32.). 48 Instagram Stats.
  • BIZNOLOGY  |  MONDAY, AUGUST 6, 2012
    [Best] Three Ways to Build Links in the Age of Google Penguin
    For a large swath of the keyword landscape, the best and brightest bloggers have a lot of domain authority. Because the content is typically high quality by Panda’s standards, the best blogs tend to rank well. Image credit: Getty Images via @daylife. Why is this important? That’s what we’ll cover today. Internal Links.
  • VIEWPOINT  |  TUESDAY, DECEMBER 18, 2012
    [Best] PowerViews with Anthony Iannarino: Changing Business Models
    You can also read his feature article Make 2013 Your Best Sales Year Ever in the January 2013 issue of Success Magazine. The client who you can do the best work for and create the most value. My guest today is Anthony Iannarino, President and CSO for SOLUTIONS Staffing. 2013 Predictions—Why Big Data Shouldn’t Be the Focus. Stay Tuned
  • HUBSPOT  |  TUESDAY, JUNE 14, 2016
    [Best] How To Increase Newsletter Subscriptions With Personalized Recommendations
    If you recommended the best and most comfortable ski gear, at an amazing price, to a person who never skied, it’s still not going to work. With rule-based personalization tools, you define visitor lists and decide what is the best and most relevant content for them. Personalization is a growing segment of online marketing. Media
  • JUNTA 42  |  SATURDAY, MARCH 7, 2015
    [Best] This Week in Content Marketing: The Media Industry Is Desperately Confused
    Uber needs to convince passengers, as well as drivers, that it’s the best app for getting rides. His tips are based on analyzing the types of headlines that perform best on the JD Supra website. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show. Her solution?
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Best] How Should I Segment My Database?
    was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Maggie Jones As a marketer, you want to communicate with your audience in a personalized, highly relevant way. You want to target the right person, with the right message at the right time across every channel. How Should I Segment My Database?
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, SEPTEMBER 1, 2010
    [Best] Hard Data to Justify Your Marketing Automation Investment
    These follow a standard format: use performance to classify companies as best-in-class (top 20%), average (mid 50%) and laggard (bottom 30%) companies, and then look at differences the business processes and technology. First, they compare Best-in-Class to all other companies, rather than Average performers. Here's a bunch.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, MAY 11, 2016
    [Best] 5 Ways B2B Marketers Can Get the Most Out of LinkedIn Groups
    As of February 2016, LinkedIn had more than 414 million users ; that’s a lot of professionals to connect with. One great way to connect and demonstrate individual or company expertise is through LinkedIn Groups; these groups are highly targeted and allow you to connect with other professionals in your industry. Know Why You’re Creating Your Group  .
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 19, 2013
    [Best] Former football player compares locker room hazing and Facebook
    ” To say hazing is harmless and does no real damage to the victim is at best willful ignorance of human nature. One day our best friend or child might be in a state of emotional distress and thinking of harming themselves. By Will Overstreet {grow} Community Member. Is hazing harmful, or a rite of passage?  Is there a solution?
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, AUGUST 24, 2016
    [Best] How giving useful ideas and secrets builds trust
    That’s why you shouldn’t put your best thinking behind web forms and registration pages. I had coffee with a potential partner, and our conversation ebbed to us talking about business philosophy, marketing, and lead generation. talked about freely sharing ideas and helping people. They provide too much information freely. ” My response.
  • HUBSPOT  |  MONDAY, JUNE 9, 2014
    [Best] How to Build a Successful Native Advertising Campaign
    Once you’ve confirmed that the piece could link back to your website, check to see if your topic can help support your sales team''s needs -- those are the best post topics to choose. So the best metric to show success is the sales opportunities that are created from those leads. company size, title, industry, etc.).
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 25, 2012
    [Best] Ignite Your Company To Create Content That Rocks
    Hosted by WPP , one of the largest agency brands in the world, it was called one of best conferences in the world by Wired Magazine. We are all drowning in a sea of information. And this is causing battle for customer attention between brands, agencies and publishers. Our kids will see every memory documented and stored in the cloud.
  • BIZNOLOGY  |  THURSDAY, JULY 28, 2016
    [Best] What’s the killer app in B2B marketing? Face-to-face events
    Put the event to its best use—meaning a place to have efficient and productive interactions. It’s not digital, except tangentially. But, year after year, events like conferences and trade shows consistently show up at the top of the list.  Why is this the case, and what does that mean for us marketers? Bingo. We need a conversation. alone.
  • FATHOM  |  FRIDAY, SEPTEMBER 11, 2015
    [Best] 6 Content Marketing Statistics that Prove the Effectiveness of a Documented Content/Social Strategy
    What this means: The number of channels you have to keep track of and manage is growing, making it more difficult to ensure you’re doing the best you can on each of them. With a documented strategy, however, you can research and plan to exact types of content and messages that best fit each channel, optimizing your chances of success.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 17, 2015
    [Best] How to Define The Content Marketing Metrics that Matter
    Besides blog posts, ebooks and webinars providing high level education, most vendors provide some sort of training to learn how to apply data analysis best practices within their own tool. Create more content. Create better content. Create visual content. Create content that is so good your customers would pay for it. Admit it.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 11, 2013
    [Best] Case study: Fox Sports connects social media to advertiser revenue
    Related Stories 5 social media tools to kickstart your business 5 Essential tools to attract a relevant audience to your blog 8 Indispensible Tools to Improve Your Social Media Efficiency How to do Social Media Management on the cheap The Best Digital Campaigns of 2012. By Ian Cleary, Contributing {grow} Columnist.
  • BIZNOLOGY  |  TUESDAY, JULY 1, 2014
    [Best] Are you brave enough for digital marketing?
    I spend a lot of my time speaking, teaching, training–use whatever word you like the best. Most of that work is in digital marketing. Because I train approximately 1500 students a year, I have probably seen just about every kind of digital marketing student you can imagine. It’s bravery. That seems odd, doesn’t it? Are you?
  • BIZNOLOGY  |  MONDAY, MAY 19, 2014
    [Best] 24 reasons SEO and social media are inextricably linked
    Google has concluded the best match for a keyword is the one that is focused and other people follow. 59% of marketers agree SEO has the biggest effect on lead generation. 22% say social media. 20% say pay per click (source:  SiteProNews ). In both cases, traffic comes from   earned media   as opposed to  paid media.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 9, 2013
    [Best] How NOT to Derail Your New Marketing Platform
    Your team should be updated on the most current best practices for all of the platform’s functions. Your company must have established a continuing education program, to accommodate new information/best practices as they emerge. Author: Rajiv Kapoor So, let’s say your company has decided to adopt marketing automation.
  • EMAGINE B2B BLOG  |  SUNDAY, DECEMBER 7, 2014
    [Best] What Is The Internet Of Things And Why Care?
    The best thing we can do to prepare is to join the conversation, continue to think big picture, and never loose site of how to provide a better service. The phrase Internet of things or Internet of everything has been buzzing around the digi-sphere since 2013. What is it? trillion in the next decade. Image source : found here.
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Best] Why We Acquired Rekindle
    Based on the idea that the best way to meet people is through common friends, Rekindle’s founder Matthew Grace identified an opportunity to use technology in a new and simple way to facilitate first-time connections or rekindle old ones. But how? As we’ve grown, we’ve expanded that same thinking into the world of sales as well.
  • MARKETING ACTION  |  WEDNESDAY, APRIL 9, 2014
    [Best] How Yahoo’s Use of DMARC Makes Marketing Even Harder for Email Marketers
    As a best practice, you should be using a “From” address that your client can easily relate to your brand, such as your.name@companyname.com. also recommend, if you haven’t already, implement DKIM and SPF to ensure you are compliant with today’s standards and best practices.  Many ISPs, such as Yahoo, have begun implementing DMARC.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JANUARY 8, 2014
    [Best] 5 Ways B2B Companies Can Take Advantage of Facebook
    With so many avenues for disgruntled customers to voice their opinions, it is best to try to support a good relationship with all of your online fans. Facebook is a platform used by brands to reach millions of consumers, but don’t discount it for B2B companies. Develop a Strategy. Keep Things Visual. Generate Buzz. Mobile Access.
  • B2B MARKETING TRACTION  |  WEDNESDAY, JANUARY 13, 2016
    [Best] 4 Reasons Your Marketing Plan Saves You Money
    Without a plan, you may not execute with industry best practices. You may hire an expert to consult on the plan or you may research best practices in marketing and look at what your competitors are doing (and how well they do it). Have you been saying, “ We don’t need to invest in a marketing plan! We know what to do!
  • CONTENT MARKETING TODAY  |  WEDNESDAY, JANUARY 18, 2012
    [Best] Taking Advantage of Digital Marketing Trends 2012 and Beyond
    No doubt, digital marketing has experienced a huge uptick in the number of channels and devices at its disposal, further underscoring the need for marketers to determine the best allocation of their budgets. Just When You Hoped Things Might Slow Down, They Speed Up. What words come to mind when thinking about the digital marketing landscape?
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Best] How to Launch Fresh, Fun and Fantastic Sales Training for Millennials
    Utilize Strategic Peer-to-Peer Learning: Millennials really respond best to learning from peers, even if their peers have no idea what they are talking about. Sales Prospecting Perspectives is pleased to bring you a guest post from Josiane Feigon , President of TeleSmart. The challenge of ramping them up and transferring knowledge is big.
  • BIZNOLOGY  |  WEDNESDAY, MARCH 30, 2016
    [Best] Yes, keyphrase research is still important
    Subscribe to my weekly newsletter — it’s where I share all my best strategies, tips and insider secrets. Have you heard that you can toss keyphrase research out the window and “write naturally” for Google? Here’s the problem. Following this advice means you’ll lose out on valuable traffic. Here’s
  • CONTENT MARKETING TODAY  |  THURSDAY, DECEMBER 29, 2011
    [Best] Shocking Headline Secrets from the NY Post
    Even when it’s not a hot topic for us, the best headlines often intrigue us enough to keep going. How to Get  Readers to Spend Serious Time with Your Core Content. Be brief. Be complete. Be Enticing. Headlines have always been important in print publications. They are even more important online. Solutions for Short Attention Spans.
  • MARKETING ACTION  |  MONDAY, JULY 13, 2015
    [Best] Successful Sales and Marketing Alignment, Part 2: Understand the Buyer
    It’s also important to identify the steps that your best buyers took to become customers. Here’s an overview of the eight basic steps you should take in order to figure out who your best customers are, and what path they are most likely to follow in order to buy from you. Look at data to determine your best prospects.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 17, 2013
    [Best] One Small Step for Marketo, One Giant Leap for the Marketing Nation
    The extended Marketo community includes over 2,300 customers, 27,000 online community members, over 370 employees and over 100 partners who share their experiences, best practices and ready-to-use marketing campaign templates with other Marketo users. You can read about it and see some pictures here. Thank You Marketing Nation. B2B Marketin
  • VISIONEDGE  |  FRIDAY, SEPTEMBER 20, 2013
    [Best] 4 Steps to Guarantee Your Strategy’s Success
    Companies who invest in putting the right people in place to get the right things done and emphasizing process deliver the best results. Companies that combine attention to process with executive development tend to deliver the best return to shareholders. . Failure is expensive and wastes precious resources. Choose the right metrics.
  • BLUE FOCUS MARKETING  |  SATURDAY, OCTOBER 12, 2013
    [Best] @DorieClark – New Book: Reinventing You – Does Your Professional Persona Need a Reboot?
    Best foot forward. But as Clark is careful to point out, crafting the best professional version of yourself is not a task to be undertaken lightly. In these situations, Clark suggests, we serve ourselves best by carrying ourselves out into the world and acting like we belong there even before we’re sure we do.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 30, 2015
    [Best] Stop E-Commerce Window Shopping!—3 Ways to Actually Convert More Online Customers
    Ways to Actually Convert More Online Customers was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Stop E-Commerce Window Shopping!—3 Ways to Actually Convert More Online Customers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. What would you look like?
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 24, 2015
    [Best] Content That Rules the Roost: 5 Practical Strategies for Making Your Content More Brand-Centric
    Author: Jonathan John According to Content Marketing Institute , 47% of B2B marketers say that their biggest content marketing problem is creating content that allows their brands to engage with readers. Ask yourself: Does your brand content fall into this category? Let’s hope not. more brand-centric ). The result? A
  • CMO ESSENTIALS  |  FRIDAY, OCTOBER 23, 2015
    [Best] ‘Hamilton’ and the Future of Marketing
    It is easily the best album of the year. By now, the roar of the media adoration over the new Broadway musical Hamilton has reached just about every pop culture, music, theater, and entertainment fan in the country.  If you have somehow missed out, here is a good introductory article on the phenomenon. Hamilton is a masterpiece.
  • CHIEFMARTECH  |  FRIDAY, MAY 27, 2016
    [Best] The radical NoMQL movement in content marketing
    At best, consumers tolerate ads. For businesses that don’t have something like that, perhaps the best metric would be the number of prospects who request a conversation with sales? It’s like a John Lennon song, “Imagine there’s no lead form — I wonder if you can.” Say what? No more lead forms to fill out?
  • HUBSPOT  |  SUNDAY, FEBRUARY 28, 2016
    [Best] The Psychology of Teams: 9 Lessons on How Happy, Efficient Teams Really Work
    One of the best places I've found to look for tips on the workplace is in recognizing which tips work great for relationships in general. Figure out what you think will work best. What have you found to work best when putting your team together? This post originally appeared on HubSpot's Agency Post. Remember a job you loved?
  • LEANDATA  |  THURSDAY, NOVEMBER 12, 2015
    [Best] How LeanData uses LeanData
    All are shorthand descriptions that companies sometimes use to tout how they are the best customers of their own products and solutions. You’ve heard the expressions. Eat our own dog food. Sip our own champagne. Drink our own home brew. And it’s no different at LeanData. Leads never get lost. LeanData
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 4, 2015
    [Best] Children of the Cloud
    It’s not that these young people don’t value education, it’s just that they don’t think a school classroom is the best place to get one. The four speakers ranged in age from 17 to 23, and each was already running a company. An app he developed called Yo briefly became a viral phenomenon in 2014. REX recently raised $1.25
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, FEBRUARY 26, 2013
    [Best] It’s Not All About You: Using Reciprocation to Achieve Sales Goals
    The same goes with clients, if they sense you don’t have their best interests at heart then what reason do they have to continue the relationship on full faith? Back in October, I attended a friend’s wedding and was on the outskirts of the dance floor sipping a drink deciding whether I felt mindless enough to mingle with some strangers.
  • HALEY MARKETING  |  TUESDAY, DECEMBER 29, 2015
    [Best] What I Learned in 2015
    The best way to make a change is to set a goal, and this part of our wellness initiative will do just that. Trust me, I know.  If you're considering a change, packing up your desk one day and leaving isn't the best strategy. . After becoming a father for the first time in 2014, my life didn’t change as much in 2015. Not a chance.
  • VERTICAL RESPONSE  |  SATURDAY, NOVEMBER 9, 2013
    [Best] What’s New Weekly – Dog Health App Whistle + Mobile Dating App Hinge [VIDEO]
    ” In this episode we share Whistle, a wearable technology for man’s best friend, and we discuss the mobile dating app Hinge. © 2013, VR Marketing Blog. We’re back with another episode of “ What’s New Weekly.” All rights reserved.
  • HUBSPOT  |  THURSDAY, OCTOBER 22, 2015
    [Best] Perfecting the Sponsored Content Pitch for Advertisers: 3 Must Haves
    In other words, think about how you can best sell what advertisers care about most, and don’t leave it up to their team to guess or draw conclusions. The best tool in your belt to get these programs up and running is a well informed and trained sales team. Once they’ve gotten this, here area few ways you can really polish that pitch.
  • INFLUITIVE B2B  |  TUESDAY, JUNE 14, 2016
    [Best] Have You Met “The Advocates”? (We Think You’ll Like Them…)
    Curbing the corporate-imagined script of the past several years, The Advocates no longer adhere to your best guess at buying behaviors, common characteristics and typical trends. The best test, and difficult to administer, is: Do those served grow as persons? ”. Meet The Advocates. After all, their honeymoon is right around the corner.
  • HUBSPOT  |  MONDAY, JUNE 11, 2012
    [Best] 11 Great Ways to 'Get Personal' in Your Email Marketing
    When it comes to email marketing , the best way to make this possible is through personalization. Below are some best practices that will set you off on the right foot in creating more personalized emails that get more opens and clicks. In a best-case scenario, use the name of the lead's sales rep owner. Before You Email. 1.
  • HUBSPOT  |  FRIDAY, JUNE 26, 2015
    [Best] 7 Creative Content Ideas for Your Ecommerce Site
    This particular ecommerce endeavor is a little brother of sorts to listicle giant Thrillist, which means they feature prominently is many of the articles and best-of lists around the country. Big brands realize they need so much more than a picture and description to sell products. JackThreads Blog. Target Awesome Shop. Coach Paps Shots.
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 19, 2012
    [Best] Lead Generation: When To Use Registration Forms
    When most people encounter an online registration form from a company they either don’t know or who they feel hasn’t earned the right to ask for their information, they either abandon the form or they provide incorrect information. Maybe you do the same? This content is great for buyers who are ready to “buy now.” What is Content Gating?
  • MODERN B2B MARKETING  |  TUESDAY, MAY 14, 2013
    [Best] Journalism and English Degrees Are Not Dead: The Rise of the Content Marketer
    Journalism and English Degrees Are Not Dead: The Rise of the Content Marketer was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Stephen Frapart Finals are over.  Graduation is right around the corner.  Families and friends celebrate your awesome achievements.  Woot woot!  Life is good! YOU!!!
  • WRITING ON THE WEB  |  WEDNESDAY, AUGUST 28, 2013
    [Best] Google Images: How to Add Great Images to Business Blogs
    Apparently images are best when steps are clear and everyone has a similar process. Business blogs are better when they lead with a spectacular eye-catching image. But are you bored like I am with the standard business photos offered on free photo sites ? How many happy smiling people have you actually seen in a business meeting lately?
  • HUBSPOT  |  THURSDAY, OCTOBER 24, 2013
    [Best] The Complete Checklist for Creating Compelling Calls-to-Action
    The best way to do that is to tap into the element of urgency and tell people to do something right now. Definitely experiment with which "clickable designs" work best for your CTAs -- they could drastically improve your conversion rate. 8) Add alt text. 10) A/B test multiple CTAs to find the best performer. client call. right?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 17, 2015
    [Best] 6 Key Metrics to Measure Success from Your Retargeting Programs
    We recommend using a combination of all of these, as you determine which metrics are best aligned to your company’s goals, at the company level and for your individual offers. Editor's Note: Today's post comes courtesy of Liz Mallett, Marketing & Customer Success at Kwanzoo Inc. Lead Conversions/CPL. Nurture Touches.
  • HUBSPOT  |  MONDAY, AUGUST 26, 2013
    [Best] The 7 Personalities Every Successful Social Media Manager Has
    Who are the best at what they do. The day after the Super Bowl, we''re not talking about the commercial with the best message, but rather the one that made us laugh. The best social media marketers recognize that there''s an audience out there that needs their help, but hasn''t found them yet. Buyers are looking for information.
  • ANNUITAS  |  THURSDAY, JUNE 19, 2014
    [Best] Spam Traps and More – Email Deliverability Hot Buttons
    For best practices- especially now with the pending CASL (Canadian Anti-Spam Legislation) law going into effect July 1, 2014 – use double opt-in. Email deliverability for marketers is a hot topic. There are two types of spam traps – pure and recycled.  These email addresses are then set up and monitored by blacklists. It impacts revenue.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, JULY 24, 2013
    [Best] 5 Steps to Sales Productivity
    The best way to exude confidence is to combine all four of the above steps. Today''s post from the Chamber of Commerce features business-growth advice for small companies. If the adage “time is money” is true, then productivity is a valuable asset in sales. Take a look at these five tips for heightened productivity in sales: Prepare.
  • HUBSPOT  |  SATURDAY, AUGUST 8, 2015
    [Best] Sales Rep Confessions: 8 Weird Things They've Done to Close a Deal
    The best way to close a deal is to provide value throughout the sales process and build an ironclad business case for change -- no tricks necessary. This post originally appeared on HubSpot's Sales blog. To read more content like this, subscribe to Sales. What would you do for a Klondike bar? started at $35k, and he came back with $32k.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, SEPTEMBER 4, 2013
    [Best] How Strong Company Cultures Increase Productivity, Passion and Profit
    Company culture isn’t your bowling events, free food, or company foosball tournaments; it’s your leaders’ visions, values and ideals and how they influence and inspire employees to be the best they can. Ask not what you can do for your company. Ask what your company can do for you. At AG Salesworks, we agree with all of these statements.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 3, 2016
    [Best] Watch Out For These 5 Misconceptions In Online Marketing Performance Analysis
    Misconception #4: This Tactic Performed Best Last Time, So We Should Use The Same Tactic This Time. There are several best practices we rely on for generating performance in search and social programs across client initiatives. Misconception #1: Week To Week Traffic Is Down, So Overall Website Performance Must Be Down Too.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, DECEMBER 4, 2012
    [Best] What’s On Your Sales And Marketing Program Wish List For 2013?
    It’s crucial to have the proper amount of resources allocated to each outside sales rep to fill pipeline – the best way to do that is to reevaluate how many outside reps each inside rep is dedicated to. It’s December 3 rd and the most wonderful time of year has begun. The malls are packed, the trees are lit and holiday music is being played.
  • HUBSPOT  |  FRIDAY, AUGUST 29, 2014
    [Best] Conference Attendees: How to Get the Most Bang for Your Buck
    Want to know the best way to waste your company’s time and money? For next steps, I’d suggest picking a goal and a checklist here, and then trying your best to follow it at your next conference. Go to a conference without having any goals. No, seriously. Conversations are another great spot for content ideas.
  • LATTICE  |  MONDAY, JANUARY 25, 2016
    [Best] One Company | One City | One Lattice
    Teams had to make the food (with the help of professional chefs, of course) and then find a way to convince everyone else that they had the best food through a 30-second commercial and logo design. That’s exactly what I was tasked with late last summer and what ultimately became “Lattice Kick-Off 2016”, or as we like to call it “LKO 2016”.
  • BLUE FOCUS MARKETING  |  MONDAY, OCTOBER 15, 2012
    [Best] Why storytelling is the ultimate weapon for brands. #WeFirst
    Melinda Partin, in her Fast Company article “ Brand Storytelling: Connecting with Your Audience ,” observed this important trait of brand storytelling: “Apple has clearly done the best job in winning over the hearts and minds of users. Social Branding and Storytelling. The Power of Story. Cultural Capital Through Social Responsibility.
  • CMO ESSENTIALS  |  TUESDAY, JANUARY 26, 2016
    [Best] Untangling the Data-Driven Marketing Mess
    For more on data-driven marketing best practices, read Aberdeen’s free report, The Data on Data-Driven Marketing: Where Data & Analytics Make a Difference ! What’s it like to learn data-driven marketing ? It’s a lot like learning to fish using a rod and reel. That wise angler calmly walked over, looked at the tangled mess, and smiled.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JUNE 2, 2016
    [Best] Intercom "Smart Campaigns" Replace Decision Trees: Interesting But Not Perfect
    I got all excited when I saw this description from messaging vendor Intercom about new "smart campaigns" in marketing automation that automatically send the best message at the best time in the best channel to each person without pre-designed campaign flows. Alas, a deeper look left me a little disappointed.
  • HUBSPOT  |  MONDAY, JULY 9, 2012
    [Best] How to Create 200 Hours Worth of Marketing Content in One Night
    Here at HubSpot, we’ve found that one of the best (and most fun!) Now that you’ve decided on your goals, figure out the best way to structure your hack night so your participants can accomplish those goals in the most effective and efficient way possible. Marketers don’t always have it so easy (wait. do we ever ?).
  • BIZNOLOGY  |  TUESDAY, DECEMBER 8, 2015
    [Best] You never get a second chance to make a first impression
    That said, even with the best MAS in the world, it really does come down to harnessing your inner Conor Lynch. No matter how automagical your marketing automation software is and no matter how responsive, mobile-ready, and activation-optimized your website is, it really comes down to your first real human connection. Are you the box for me?
  • ACT-ON  |  MONDAY, FEBRUARY 15, 2016
    [Best] Why You Shouldn’t Fear Producing Your Videos In-House
    Take a look at your analytics to find the best performing content you already have. Marketing videos can be a key part of your content marketing library. They enable potential customers to see your products in use, and allow complex ideas to be explained quickly and easily. Which format is more informative? More interesting? What is b-roll?
  • CONTENT MARKETING TODAY  |  THURSDAY, APRIL 25, 2013
    [Best] Write a Book. Change the World.
    What are the 5 to 10 best examples and/or case studies for each point you''re making—60 seconds per example? Even the very best writers require editing. This is the best shot you have of getting meaningful reviews in the real world. Great business books do change the world. You can see their book covers here.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 28, 2014
    [Best] 6Sense Finds B2B Prospects Using Web Site Activities
    Individual models predict the individual’s likelihood to be the best sales contact. I mentioned 6Sense briefly in a recent post about vendors who help companies find prospects on the Web. We also clarified that users can extract company-level profiles including attributes (industry, revenue, etc.) Formal release was in May 2014.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 14, 2014
    [Best] How to Build Your Influencers in Social Media
    That said, if you stick with it, it’ll turn out to be the best thing you’ve ever done. At the end of the day, no matter what you use to engage your “posse,” it wont work unless you ’re already best mates, you ’re a known entity (a star), you ’re a recognized brand, you have a stellar gift (a car) or you ’re willing to pay to play.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 3, 2013
    [Best] Trying GroupHigh for Blogger Outreach Campaigns
    Like spycraft, like sales, like the best hotels and condominiums. I am hereby making the jump from humans to robots for all my blogger research. In In the last decade I have seen social media marketing and digital PR mature as a practice, I have seen social media metrics and analytics evolve by leaps-and-bounds. Tricky. Related articles.
  • ANNUITAS  |  THURSDAY, MARCH 24, 2016
    [Best] Shiny Objects, Demand Generation and ABM
    ABM is something that marketers need to consider, but at the same time, be careful not to go so far down the ABM road they lose their bearings on what constitutes strategic demand generation best practices. Even my firm, ANNUITAS, has written a blog on what “ Flipping the Funnel” means to us. Anyone remember Revenue Performance Management?
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, OCTOBER 28, 2010
    [Best] It’s The Little Things That Make Inside Sales Teams Perform Better
    The solution: keep your good inside reps around longer. A lot of people say that increased compensation is the best way of achieving this I would argue that employee happiness is just as important. Like having your operations director dress up as a figure skater. We don’t play around on Halloween. Absolutely!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JANUARY 29, 2012
    [Best] Creating an inclusive social media event
    This is what is different about Social Slam: This is the best social media educational value in America. Now, the best social media conference in America is built by volunteers too. A few years ago, I was speaking at a social media event in New York. And because the events are usually in New York or L.A., Chris Brogan. Guy Kawasaki.
  • B2B MARKETING TRACTION  |  WEDNESDAY, JULY 20, 2016
    [Best] Does Your B2B Marketer Plagiarize like Melania Trump?
    When B2B Marketers Copy Your Stuff, Remember Imitation is the Best Form of Flattery. just remind myself that imitation is the best form of flattery and move on, writing creatively and producing original content. It’s always best to take a little time to check references before you enter into a contract.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 9, 2012
    [Best] Lead Generation: How Do You Balance Quantity with Quality?
    The lead generation team members develop unique skills and learn how to carefully track leads to pass only the best to sales. was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Seth Resler We welcome Leslie Griffey, Marketing Content Manager at Xactly Corporation , as a guest blogger. Which leads to qualify.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 30, 2012
    [Best] 4 Steps for Making Demand Generation More Social
    And best of all, when prospects share your content with peers, they share their social credentials with you. by Rob Bois | Tweet this Pick up any sales or marketing trade pub, and you’re likely to see that 2011 was the year of social.  The beauty of social is that it can be a relatively low risk, low cost endeavor.  Step 1: Build Awareness.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 21, 2015
    [Best] 8 Easy Resources Schools Can Turn to for Content Creation
    Consider the value of posts like, “The 10 Best Hidden Study Spots on Campus,” “The Coolest Classes You Must Take,” or “My Study Abroad Journal" to a prospective student. 2. Post video tours of your dorms, or have a ResLife staff member write a post on “The Top 10 Best Decorated Dorm Rooms on Campus.” Who Are Your School's Personas?
  • ACT-ON  |  FRIDAY, FEBRUARY 26, 2016
    [Best] Layered Approach to Digital Marketing Helps Deliver 33% More Leads for RM Hoffman
    During my 8 years with Apple corporate marketing, I had the opportunity to learn about branding and messaging from one of the best in the business. Then based on the analytics, we see what works best. We want to lower the barrier of communication so can engage on whatever way is best for our customer. Editor’s note: Richard M.
  • B2B MEMES  |  TUESDAY, DECEMBER 6, 2011
    [Best] Paul Conley: Has the Content Marketing Dream Become a Nightmare?
    Conley is best known, however, for his subsequent work, starting in 2004, as a consultant and blogger. Paul Conley. In the trade magazine business, not generally known for early adoption of new-media developments, Paul Conley is something of an anomaly. These companies don’t have the stomach for news and the confrontations it can promote.
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 31, 2015
    [Best] 3 Steps To Email Marketing That Nurtures Leads And Closes Sales
    Perceived Barriers – What concerns cause your buyer to believe that your company is not their best option? Behavior – One of the best segmentation approaches is to send email based on what someone has already downloaded from your site, which emails they’ve opened and which (and how many) pages they have viewed. It’s no mystery.
  • SYNECORE  |  WEDNESDAY, APRIL 17, 2013
    [Best] The Danger of Assuming Context in Responsive Web Design
    Mobile-first responsive web design means much more than just considering layouts, imagery, and media queries. In reality, mobile-first design is all about content. Content is king as they say, and this is especially true when it comes to responsive web design. Right? Actually this couldn’t be further from the truth. Ta da!
  • THE ROI GUY  |  WEDNESDAY, MAY 4, 2011
    [Best] Optimize Content Marketing by Facilitating the Buyer’s Journey
    Achieving Relevancy by Mapping Content To the Buyer’s Journey In order to improve content relevancy, content development needs to be concise and important, with the right content developed to best facilitate buyer’s decisions, and enable sales to leverage the content to engage most effectively.
  • BIZNOLOGY  |  MONDAY, NOVEMBER 19, 2012
    [Best] 10 SEO measurements every marketer should know
    Choose based on the unmet need your brand fills and where you chances of a top rank are best. Photo credit: Danard Vincente. “If you don’t know where you’re going, you’ll probably end up someplace else,” said Laurence Peter. The reasons why are simple. 46% click on the website in the first position on first page.
  • HUBSPOT  |  MONDAY, AUGUST 26, 2013
    [Best] The Salesperson's Guide to Sending Prospects the Right Content at the Right Time
    One of the best ways a salesperson can engage a prospect between conversations and move him or her through the sales process involves absolutely no talking. All the best, Niti. 3) Before a Demo. Educate your prospects in between calls by leveraging your company’s content. you get the gist. Send an ROI report). Congratulations!
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 16, 2014
    [Best] How To Start A Conversation To Keep Visitors On Your Web Site
    To use this method, follow best practices for creating a personality quiz that truly engages visitors and entices them to stick around. by Contributor Friendly | Tweet this Editor’s Note : Today’s post comes courtesy of Josh Haynam , the co-founder of Interact, a platform for creating lead capture quizzes. Demand Generation
  • CAPTORA  |  MONDAY, JANUARY 4, 2016
    [Best] 4 Mistakes to Avoid When Revamping Your Paid Strategy This Year
    You can learn a lot in promotion through other channels about which audience, verbiage and graphics work best to test in paid and eliminate many before you start spending mega bucks. No matter what channel you leverage to acquire traffic, it is how much of that traffic you convert that matters most.
  • PWB MARKETING BLOG  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Best] 5 Simple SEO Tips To Optimize B2B Video
    The best thing you can do for your videos is to put them on YouTube. Have you heard about Universal Search? It’s Google’s term to describe their search results. Nowadays Google ranks more than just websites. If your business puts video online, make sure it’s optimized for search engines. Create a Company YouTube Page. This does two things.
  • B2BBLOGGERS  |  MONDAY, APRIL 23, 2012
    [Best] Are You Ready for B2B Mobile Marketing?
    And you don’t have to go too far down the alphabet to find a negative demonstration in Best Buy. Mobile computing is not only a challenge for consumer brands. B2B buyer behavior is changing thanks to the proliferation of smart phones and tablets, which means B2B marketers have a lot more to think about. Advertising. Creating Mobile Apps.
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