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  • FATHOM  |  MONDAY, DECEMBER 21, 2015
    [Best] Manufacturing Predictions for 2016: How to Apply Them to Industrial Marketing Trends
    2016 is right around the corner and the best way to prepare for it is to stay ahead of the curve in terms of both industry changes and industrial marketing trends. Moving into the New Year, it’s predicted that the manufacturing industry will see an increase in the use of robotics, 3D printing, and eCommerce. Blog Feed Manufacturing
  • HUBSPOT  |  WEDNESDAY, DECEMBER 9, 2015
    [Best] Why We Unsubscribed 250K People From HubSpot's Marketing Blog & Started Sending Less Email
    Instead, she moved those instant subscribers over to our daily subscription, which sends a once daily round-up of our best new posts. Consolidating all that into one daily email that includes our best content was logical and lovable. This subscriber purge brought our total subscriber count from 550,000 down to 300,000. What gives?
  • CONTENT MARKETING TODAY  |  THURSDAY, APRIL 25, 2013
    [Best] Write a Book. Change the World.
    What are the 5 to 10 best examples and/or case studies for each point you''re making—60 seconds per example? Even the very best writers require editing. This is the best shot you have of getting meaningful reviews in the real world. Great business books do change the world. You can see their book covers here.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 28, 2014
    [Best] 6Sense Finds B2B Prospects Using Web Site Activities
    Individual models predict the individual’s likelihood to be the best sales contact. I mentioned 6Sense briefly in a recent post about vendors who help companies find prospects on the Web. We also clarified that users can extract company-level profiles including attributes (industry, revenue, etc.) Formal release was in May 2014.
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 21, 2013
    [Best] Igniting Word of Mouth: How WOM Reduced Teen Smoking in South Carolina
    Perhaps the best way to explain the power and effort required with Word of Mouth marketing is to share a success story. This blog is powered by WPEngine – the best WordPress hosting on the planet. This wildly popular post ran on the Marketo blog – with over 731 shares on social media. By:  Dayna Rothman. Backdrop. Purpose.
  • HUBSPOT  |  TUESDAY, APRIL 12, 2016
    [Best] Should You Pay for Content Distribution?
    Sure SEO best practices will launch you to the top of search engine results—but what if your content doesn’t even make it to the search engine? Often, the best time to present fresh content to a prospect is just after they’ve finished consuming another piece of content—and that’s exactly how Outbrain works. Far from it, in fact.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, OCTOBER 28, 2010
    [Best] It’s The Little Things That Make Inside Sales Teams Perform Better
    The solution: keep your good inside reps around longer. A lot of people say that increased compensation is the best way of achieving this I would argue that employee happiness is just as important. Like having your operations director dress up as a figure skater. We don’t play around on Halloween. Absolutely!
  • VIDYARD  |  THURSDAY, APRIL 7, 2016
    [Best] Screencasting, a Love Story with Clients Involved.
    And whenever a character flaw comes up, you both work on it to figure out the best solution (or tech support, whatever you want to call it). No matter your choice of mic, it’s best to record the video and audio separately, it will allow you to better control your voice and pace. It’s called screencasting. Here’s an example of one.
  • BIZNOLOGY  |  FRIDAY, NOVEMBER 16, 2012
    [Best] Selling From A Salesman’s Point of View
    ” Don’t get me wrong, all salespeople want the sale, but the best ones want the right sale. Tweet Photo credit: s_falkow. For those of you who have never been in sales, I would like to take you through a sales process (or some aspects of one) from the sales representative’s point of view. Not much to ask, right?
  • MARKETING ACTION  |  MONDAY, NOVEMBER 4, 2013
    [Best] How to Make Hummingbird Your Ally with Long Tail Keywords
    For example, if someone searches for the “best margarhita pizza in Oakland” Google will now take into account the entire question plus the searcher’s location and search history. Before it would have returned something like the most popular pizza place, or the first link that best matches the phrase “margarhita pizza”. Most are small.
  • FATHOM  |  THURSDAY, OCTOBER 8, 2015
    [Best] Fathom SEO Pulse #40: Google Linking to Apps in Mobile SERPS, Upcoming Algorithm Updates & More
    Internal Linking for SEO: Examples and Best Practices”. Make sure you’re utilizing best practices so that search engines and users can easily navigate your site. However, it’s so important to make sure that you follow the best practices in order to ensure that your site makes sense to both users and search engines. link]. link].
  • JUNTA 42  |  WEDNESDAY, MAY 30, 2012
    [Best] Finding Your Content Marketing Hedgehog
    The hedgehog , in business, is that thing your business can be the best at…that combines your unique talents and passion into something you can make money doing. One of my tips that drummed up discussion was this: Do one thing really well…be the best at one thing…you don’t have to focus on every channel.
  • HUBSPOT  |  MONDAY, JULY 27, 2015
    [Best] So Your Ebook Didn't Generate Leads? You Could Be Making These Rookie Mistakes
    An effective outreach strategy is the next step to giving your ebook the very best chances of getting seen. To make sure you are giving your content the best possible chance to be snapped up, it's vital that you only target influencers who speak to your audience. We've all had it happen before. You spend days creating an ebook.
  • ANNUITAS  |  THURSDAY, MARCH 24, 2016
    [Best] Shiny Objects, Demand Generation and ABM
    ABM is something that marketers need to consider, but at the same time, be careful not to go so far down the ABM road they lose their bearings on what constitutes strategic demand generation best practices. Even my firm, ANNUITAS, has written a blog on what “ Flipping the Funnel” means to us. Anyone remember Revenue Performance Management?
  • HUBSPOT  |  WEDNESDAY, DECEMBER 23, 2015
    [Best] 5 Ecommerce Companies Using Content Wisely this Holiday Season
    The company keeps the online magazine all year long, however, and fills it with decorating advice, information about new products, and tips for finding the best deals. Content marketing is so much more than a business blog, but many forget that little fact when trying to boost their business. Coach. Who could possibly stop watching? Target.
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 14, 2013
    [Best] How Would You Answer “Why Does Most Marketing Stink?”
    And the best way to do that is to serve their information needs. I wrote this article on Forbes recently and it was completely unplanned. But my daughter smacked me in the head with a question about my career that I knew I had to write about. Two-Thirds of us are on the “Do Not Call List” to avoid telemarketing – Tweet This!
  • B2B MEMES  |  TUESDAY, DECEMBER 6, 2011
    [Best] Paul Conley: Has the Content Marketing Dream Become a Nightmare?
    Conley is best known, however, for his subsequent work, starting in 2004, as a consultant and blogger. Paul Conley. In the trade magazine business, not generally known for early adoption of new-media developments, Paul Conley is something of an anomaly. These companies don’t have the stomach for news and the confrontations it can promote.
  • MARKETING ACTION  |  MONDAY, AUGUST 24, 2015
    [Best] Digital Marketing: The 7 Essential Channels
    One of the best ways to add people into your sales funnel is to use digital marketing to drive them to your website. Most experts believe it’s best to have a responsive website which uses media queries to determine the screen size of the device accessing their content, and automatically adjust to fit the screen. Sound like a plan?
  • SYNECORE  |  WEDNESDAY, APRIL 17, 2013
    [Best] The Danger of Assuming Context in Responsive Web Design
    Mobile-first responsive web design means much more than just considering layouts, imagery, and media queries. In reality, mobile-first design is all about content. Content is king as they say, and this is especially true when it comes to responsive web design. Right? Actually this couldn’t be further from the truth. Ta da!
  • THE ROI GUY  |  WEDNESDAY, MAY 4, 2011
    [Best] Optimize Content Marketing by Facilitating the Buyer’s Journey
    Achieving Relevancy by Mapping Content To the Buyer’s Journey In order to improve content relevancy, content development needs to be concise and important, with the right content developed to best facilitate buyer’s decisions, and enable sales to leverage the content to engage most effectively.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 19, 2015
    [Best] Ad Injection: Whose Media Is This?
    Publishers, e-commerce sites, advertisers and of course users are all being affected by this phenomenon, and it’s not always clear whose best interests are served or compromised by it. By Merav Chen, {grow} Community Member. Ad Injection is a type of adware, but one that is difficult to detect and prevent. Who is this affecting?
  • SALES INTELLIGENCE VIEW  |  TUESDAY, JANUARY 22, 2013
    [Best] 5 Tips to Writing More Effective Cold Emails
    Many of the best things that have happened to me in the last 2 years  started with a cold email. The best bloggers on the internet preach the importance of  writing a compelling first sentence. Specifically, landing a great job, doing a landmark deal, and starting a relationship with a mentor all originated from cold outreach. But.but.I
  • VERTICAL RESPONSE  |  THURSDAY, JULY 10, 2014
    [Best] 3 Easy (and Cheap) Storefront Marketing Tactics
    The best part? If you’re in the food business, the easy option would be to dish out samples of your best-selling products. Here in San Francisco, the Haight-Ashbury district is probably most famous for being the birthplace of the hippie counterculture movement in the ’60s. Check them out. 1. Free Treats. Who can resist?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 16, 2013
    [Best] Case study: ROI of social influence
    To the best of my knowledge I have not created any Dell-centered content before. To the best of my knowledge I have not created any Dell-centered content before. What is the ROI of me? We’re about to find out. Last week I participated in an “influencer outreach program” sponsored by Dell. Was there a payoff for Dell?
  • SOCIAL MEDIA B2B  |  WEDNESDAY, DECEMBER 18, 2013
    [Best] 10 Ways to Drive Traffic to Your B2B Website with Twitter Influencers
    Crowdsource your content by asking industry leaders for their views on a subject – then compile a list of the best responses. For B2B marketers, Twitter can a very powerful tool to build relationships and drive traffic to your blog. But most business marketers still don’t get it. How can you cut through the noise? Influence marketing.
  • PWB MARKETING BLOG  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Best] 5 Simple SEO Tips To Optimize B2B Video
    The best thing you can do for your videos is to put them on YouTube. Have you heard about Universal Search? It’s Google’s term to describe their search results. Nowadays Google ranks more than just websites. If your business puts video online, make sure it’s optimized for search engines. Create a Company YouTube Page. This does two things.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 15, 2015
    [Best] My assistant is a robot
    For example, a garden-variety PA or EA has access to my credit card info so that I can send presents to my imaginary wife for our imaginary ten-year anniversary or a bottle of rare birth-year Scotch to my best client on his birthday. Then, if I need to move things around, I’ll make that request early, fire and forget. Like this post?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 25, 2012
    [Best] How Sage Does Social Demand Generation
    Best of all, they are actually engaging and generating leads through social. At best, shameless self-promoters get ignored. by Jesse Noyes | Tweet this When it comes to social media plenty of companies like it, want it, can’t get enough it. But many demand generation marketers don’t know what to make of it. Do a Social Audit.
  • B2BBLOGGERS  |  MONDAY, APRIL 23, 2012
    [Best] Are You Ready for B2B Mobile Marketing?
    And you don’t have to go too far down the alphabet to find a negative demonstration in Best Buy. Mobile computing is not only a challenge for consumer brands. B2B buyer behavior is changing thanks to the proliferation of smart phones and tablets, which means B2B marketers have a lot more to think about. Advertising. Creating Mobile Apps.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, MAY 31, 2013
    [Best] Neolane Interaction Tightly Integrates Real-Time and Outbound Marketing Campaigns
    Interaction performs the same basic functions as other interaction managers: it receives a request from an external touchpoint that is engaged with a customer, selects the best treatment, and returns the recommendation to the touchpoint. As I mentioned last week , there haven’t been many new B2C marketing automation products in recent years.
  • LATTICE  |  THURSDAY, APRIL 7, 2016
    [Best] One Size Does Not Fit All
    Unfortunately, building a single model is not the best way to get started. *Image via CastABiggerNet. Predictive vendors can seduce you with the promise of needing only one model to optimize your demand generation process. What’s not to like? This approach is easy, fast to deploy, and probably cheaper as well. Right? Wrong! Quality matters.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 6, 2015
    [Best] The Problem With The Story You Are Telling
    Good, relevant content is more important than ever, because of a Panda. Back in May, 2014 Google released an update to their search algorithm, called Panda 4.0. As if that was something that was really easy to do. Throw a rock at a content marketing website or blog, and you will hit an article about the importance of telling a story.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 3, 2015
    [Best] 5 Ways Twitter is changing the world (despite what the critics say)
    Related Stories What are the best social media platforms for your business? I was recently interviewed by CNN  about how Twitter is shaping the world. Of course the newscast was only able to use a small portion of the entire interview but the topic is interesting enough that I thought I would share my thoughts on this important subject.
  • TRADESMEN INSIGHTS  |  THURSDAY, AUGUST 6, 2015
    [Best] 5 Tips for Ordering Promotional Items
    Not only does this help you find the best price, but it gives you extra options if the first supplier or product falls through. By Robin Heike, Production Foreman at Sonnhalter. Promotional items can serve a variety of purposes such as adding the “rattle factor” to a direct mail marketing campaign or being a keepsake to commemorate an award.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 7, 2015
    [Best] Stop the Waste! How to Get the RIGHT People to Convert on Your Targeted Ads
    How to Get the RIGHT People to Convert on Your Targeted Ads was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Stop the Waste! How to Get the RIGHT People to Convert on Your Targeted Ads appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. So, what can help?
  • SAVVY B2B MARKETING  |  FRIDAY, MARCH 9, 2012
    [Best] Savvy Week in Review - March 9
    The Inspiration Paradox: Your Best Creative Time Is Not When You Think – via @sciam. For at least some of the Savvy Sisters, it feels like spring is in full bloom. I don't know about you, but the burst of warm weather inspires productivuty and creativity. It makes me want to get out there and get organized!
  • TRADESMEN INSIGHTS  |  THURSDAY, SEPTEMBER 5, 2013
    [Best] Talent At the Core
    In order to build the best team, take stock of who you have and what their talents are, then give them what they need to succeed. The best toolmakers, architects, engineers, chemists, accountants, designers… are those who are very good at what they do–naturally. As the concepts of craftsmanship have diminished, how have we survived?
  • ANNUITAS  |  THURSDAY, MARCH 6, 2014
    [Best] With Big Data Comes Big Responsibility
    If this is true- where should an organization start to ensure best practices? Another reason this best practice? The theme that I keep seeing and hearing is that data privacy is everyone’s responsibility within an organization. Don’t be greedy : Only ask for the data that you really need for business purposes.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 12, 2013
    [Best] How to Multiply Your Webinar ROI: Repurpose Your Webinar Content
    The best way to get positive ROI from your webinars is to continually repurpose them. How to Multiply Your Webinar ROI: Repurpose Your Webinar Content was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Beth Toeniskoetter Webinars can be a major investment, in terms of both time and money.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 17, 2015
    [Best] Murphy’s Law: When Events And Weather Collide (And How to Handle It)
    Murphy’s Law: When Events And Weather Collide (And How to Handle It) was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Murphy’s Law: When Events And Weather Collide (And How to Handle It) appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. The Impending Storm.
  • ANNUITAS  |  THURSDAY, JULY 23, 2015
    [Best] Are All Benchmarks The Same?
    We can all learn from best practices and benchmarking surveys and reports share a great deal of that (favorites from industry content experts like Content Marketing Institute , MarketingProfs , Demand Gen Report , HubSpot and Kapost ). The only problem with benchmarks and their data is that they must be relevant. Probably not. Focus.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 20, 2015
    [Best] 7 Proven Ways Marketers Working From Home Can Stay Motivated
    In order to keep your motivation levels up, make sure to dress in a way that gives you confidence and keeps you feeling your best. 3. While flexibility is one of the best aspects of working from home, it can also undermine your efforts to stay productive and leave you feeling out of control. Network. Get Dressed. The results?
  • SAZBEAN  |  THURSDAY, AUGUST 14, 2014
    [Best] 4 Ways Your Marketing Fails
    The best marketing sums this up in a short phrase that can often be used as a tagline. 2. Trier (Photo credit: sazbean). Marketing is easy, right? Well, it doesn’t really have to be difficult, but it does require some forethought and planning. Unfortunately, a lot of marketing out there fails at even that… 1. That’s great.
  • WRITTENT  |  MONDAY, JANUARY 20, 2014
    [Best] 10 Content Marketing Failures – Do Not Try This at Home
    Some of the world’s best and most-revered content brands buy blog posts. However, it’s not that simple, which is why your organization’s best chances of developing a winning marketing idea depend on your ability to monitor and react to your blog metrics. 8. 78% of CMOs think content is the future of marketing ideas and strategy.
  • THE ROI GUY  |  TUESDAY, FEBRUARY 18, 2014
    [Best] Your Prospect’s Preference: Concrete or Fluff?
    Concrete helps your prospect analyze and compare to best practice benchmarks, helping them to diagnose their issues and guide challenge prioritization. By Mark Schlueter Do you fail to move your prospects from “Do Nothing” to “Yes” because your value messages are "fluff”? Fluff is not personal. It’s not keenly relevant to your Buyer.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 3, 2015
    [Best] My Takeaways from Cannes Lions 2015: It’s “And” Not “OR”, PB&J, and the New Mad Men
    Author: Sanjay Dholakia As our team made its maiden voyage to the 2015 Cannes Lions festival this year, I really didn’t know what to expect. But it didn’t take long before it was clear that we were a company with the right technology, in the right place, at the right time. Side note: peanut butter & jelly…YUM.). Digital Marketing b2b Consumer
  • TRADESMEN INSIGHTS  |  TUESDAY, DECEMBER 6, 2011
    [Best] Marketing Tips to Utilize Twitter
    recently read a post by Heidi Cohen that outlines 11 Tips to Get Your Best Results with Twitter. Twitter isn’t about you, it’s about sharing relevant information with those that follow you. In turn, my hope is that they will agree that the info is useful and RT to their followers. This post also may be of interest to you.
  • EMAGINE B2B BLOG  |  TUESDAY, JULY 12, 2011
    [Best] The whys and hows of using online video in business
    We’ve discussed the video topic before, most recently in this post.  We keep coming back to it, because it’s still the best tool you’re probably not using …and there’s just no good reason for it to stay that way. Our reminder came from running across a post by David Wells that’s really an interview he [.].
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, SEPTEMBER 5, 2012
    [Best] Eastwooding is Good for Sales - And Here's Why
    Sales role playing (or Eastwooding!) is the best way to discover if what you say makes sense, if you create any stumbling blocks, what questions you’ll be asked and how to best respond to them. Did you catch Clint Eastwood’s conversation with an empty chair at the recent 2012 Republican convention? Give a presentation to a group.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 2, 2015
    [Best] Want More Web Traffic? How I Used the 'Skyscraper Technique' to Drive 70K+ Page Views
    From listicles to infographics to video content, those who are taking action to find out which type of content resonates best with their audience are coming out on top. Consider which content medium your audience engages with most, and start by relying on the skills your organization is best at. 4) Promote to your audience. The result?
  • ION INTERACTIVE  |  THURSDAY, AUGUST 20, 2015
    [Best] Kick Start Your Interactive Content Marketing with These New Quick Starts
    Using their answers, the product configurator provides a personalized recommendation of which product is best for them, including the price. With a call-to-action that can link to an external page or shopping cart, the visitor also has the options to reconfigure their product or take a look at best selling alternatives. Check them out!
  • HUBSPOT  |  FRIDAY, AUGUST 9, 2013
    [Best] 9 Critical Components for Optimized Marketing Emails
    You can also test different sender names in your emails to see which one does best. Try out a few different variations and see what works best. 3) Personalization. Use mobile-optimized templates for building your emails, and optimize for the best mobile user experience possible. also be used as a channel for generating leads.
  • CONTENT STANDARD  |  TUESDAY, OCTOBER 27, 2015
    [Best] 5 Insights to Help You Navigate the Inbound Marketing Job Market
    If you aren’t tied down to one area or are maybe looking for a fresh start, your best bet is to start your search in Massachusetts, New York, California, or Illinois. For example, while the actual volume of job titles containing the word “SEO” has decreased, it’s still one of the best-paid skills.
  • VERTICAL RESPONSE  |  MONDAY, NOVEMBER 10, 2014
    [Best] 25 Holiday Email Subject Lines That Shine
    Travel Channel: Travel’s Best Holiday Attractions 2014. The day after Halloween marked the official start of the holiday shopping season and since then, holiday-related emails have been arriving in our inboxes on a daily basis. Why are holiday emails seemingly being sent earlier and earlier each year? Warby Parker: Cozy up. 2. BevMo!:
  • MODERN B2B MARKETING  |  SATURDAY, NOVEMBER 9, 2013
    [Best] The Power of Human Content: Virgin America’s New Safety Video
    The Power of Human Content: Virgin America’s New Safety Video was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: DJ Waldow If you are a seasoned traveler, there isn’t much more boring and mundane – and critically important – than the safety announcements at the beginning of any flight.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 21, 2012
    [Best] Kred tries to one-up Klout by taking influence to the masses
    We love being in such an agile environment and industry – it makes us work harder to build the best possible platform we can. Kred , a platform to measure social influence similar to Klout, just introduced a new interface called “Story” with several very interesting new features. How do we find these influencers?” Tweet.
  • HUBSPOT  |  WEDNESDAY, JANUARY 14, 2015
    [Best] 8 Tips From Top Experts on How to Achieve More in 2015
    It’s been well documented that Warren Buffett and Charlie Munger (Buffett’s right hand man) are some of the best learning machines on earth. To be our best mentally, we must be physically fit as well. One of my top priorities in 2015 is getting my body to the best fitness I’ve had in a decade. Or, were you left wanting more?
  • CHIEFMARTECH  |  WEDNESDAY, APRIL 6, 2016
    [Best] 5 major themes from MarTech with big implications for marketing
    Best-of-breed marketing technology stacks are thriving. Several of the sessions at MarTech focused on the best ways to architect and manage these best-of-breed stacks — you might find these decks helpful: Mythbusters: 10 Myths MarTech Vendors Tell by Theresa Regli of Real Story Group. Thank you! More functions insourced.
  • LEADER NETWORKS  |  MONDAY, AUGUST 13, 2012
    [Best] Social Business Strategy Blog Must Reads
    Instead of focusing on run-of-the mill advice about how to improve SEO or increase your Facebook likes, a select number of blogs linger on the approaches, insights, research and best practices for running a social business. While not dedicated to social media, the information is directly and strategically applicable.
  • WRITTENT  |  TUESDAY, FEBRUARY 11, 2014
    [Best] 20 Rocking Tools for Successful Blogging
    Each one of these tools has been carefully tried out and reviewed, and only the best ones out there made the cut. 1. It is surely one of the best and most popular publishing platforms today. 2. Who likes to be distracted while working on their next best piece of content? WordPress. FocusWriter. Feedly. Pocket. Scoop.it. BlogJet.
  • LATTICE  |  MONDAY, JANUARY 25, 2016
    [Best] One Company | One City | One Lattice
    Teams had to make the food (with the help of professional chefs, of course) and then find a way to convince everyone else that they had the best food through a 30-second commercial and logo design. That’s exactly what I was tasked with late last summer and what ultimately became “Lattice Kick-Off 2016”, or as we like to call it “LKO 2016”.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  FRIDAY, FEBRUARY 24, 2012
    [Best] Never Fall In Love with Your Own Product/Service
    He shares how he learned firsthand what happens when you're so excited about what you're selling and totally believe it's the best choice for your prospects. Today's never-ever sales post is from Anthony Iannarino , writer of the popular TheSalesBlog.com & CEO of Solution Staffing. My sales manager joined me on a sales call. Your Turn?
  • OPENTOPIC  |  MONDAY, JULY 13, 2015
    [Best] Content Marketing Spotlight Series: A Q&A With Robert Rose
    have found that the best way to deliver that “delight” is through traditional narratives (delivered in new media) that create excitement, or connection, or thought-provoking utility. The best content marketing processes are born iteratively and over the long haul. There’s a lot to say about Robert Rose. RobertRose. Ten years ago?
  • KOMARKETING ASSOCIATES  |  THURSDAY, SEPTEMBER 27, 2012
    [Best] A+ for Effective Marketing Content, Not Just Effort
    Curveball: The word “literally” is very infrequently used literally.  “ Literally ” means exactly what you say is true—no analogies or metaphors.  So if you are “literally” writing the best piece of content in the world, you’re up against some pretty hefty competition. It’s not just that Content Is King.  Really. When in doubt, leave it out.
  • HINGE MARKETING  |  FRIDAY, NOVEMBER 29, 2013
    [Best] Hinge’s Fab Five: November 2013
    This monthly column will help you keep up with the best marketing articles on the web. To gain some insight, Blogging Wizard surveyed 46 experts to know which social media management tools work best for them. Top Professional Services Marketing Content from November 2013. Enjoy! How to Optimize Your YouTube Video for Maximum Traffic.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 20, 2012
    [Best] We are all standing on digital quicksand
    In terms of effectively “humanizing” their brand, I use them as a best practice case study in my college classes. The other day I noticed a highway billboard advertising a NASCAR race. The wall-sized photo was not of cars racing around a track or a cheering crowd. It was a photo of a gruesome wreck. The negative is the news. McFail. percent.
  • HUBSPOT  |  THURSDAY, MARCH 26, 2015
    [Best] How to Stay Hungry, Humble & Focused on Growth When Your Business Is Doing Well
    The best VCs attract diverse entrepreneurs and businesses -- and need an investing team that reflects that diversity. Being humble keeps you hungry. Christine Tsai, Founding Partner, 500 Startups ( Click to Tweet ). Venture capitalists aren’t often known for their humility, but Christine Tsai represents a notable exception to the rule.
  • MARKETING ACTION  |  TUESDAY, SEPTEMBER 3, 2013
    [Best] 5 Points For Better Blogging
    Junk mail, anyone?) We missed a lot of marks that way, but it was the best method for reaching people at the time. Do your best to map everything you do and every piece of content you create to your audience’s key characteristics and interests. 2. Case in point: Recently Inc. Finally we realized that the Inc. Know your audience.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 24, 2011
    [Best] How do you make your content go viral — offline?
    How can we apply online marketing principles and best practices to the offline world? You’re probably stressed. It’s likely that you (and your customer contacts) are doing the job that used to be done by three people. The information density of our wold is overwhelming. Budgets and resources have been cut. So how can we use Web 2.0
  • CLIENT BRIDGE  |  WEDNESDAY, JUNE 5, 2013
    [Best] INFOGRAPHIC: Email vs. Facebook vs. App
    What is the best way to engage with your customers? In this infographic from Apptive, they compare email marketing to Facebook pages to native applications. View Original Article
  • DIGITAL BODY LANGUAGE  |  WEDNESDAY, NOVEMBER 4, 2009
    [Best] Winners of the 2009 Markie Awards
    It was a great night last night in San Francisco with the Markies awards gala being the show highlight at Eloqua Experience. The competition was intense this year with submissions from all sizes of companies, all industries, and all regions of the world.
  • B2B MEMES  |  THURSDAY, MAY 31, 2012
    [Best] Writing for the Web: The Human Algorithm and Zero-Sum SEO
    Bouchard argues that the “solution for not getting pummeled every time Google changes its algorithm is to focus on providing the best possible relevancy to users.” You ” The best strategy for bringing your content to the attention of your target readers, he suggests, is to make it clean, clear, and useful. That’s good SEO advice.
  • SAVVY B2B MARKETING  |  FRIDAY, AUGUST 19, 2011
    [Best] Savvy Week in Review - August 19
    P.S. - Savvy Sister Jamie is teaming up with Anthony Salas of ReadyTalk to present the AMA webinar: Webinar Best Practices: Engaging the Invisible Audience. " Take a tip from Taco Bell on how to use Social Media to its best advantage. Happy Friday! Here's a great wrap up of some of our favorite posts this week.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 24, 2012
    [Best] Eight Ways to Rock at Your Job (or Get a Better One)
    The best ideas are good ones, of course, but even interesting ideas that don’t ultimately make it into production are important and show that you have, well, passion for the business. Finally, one of the best pieces of advice I ever got from a CEO. You’re smart, hard-working, and loyal as a dog. Be Passionate. Have Ideas.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 7, 2014
    [Best] Innovation in the Nation
    Innovation in the Nation was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Phil Fernandez This is my favorite week of the year. No, it’s not my birthday and I am not headed out on vacation. Welcome to the 2014 Marketo Marketing Nation Summit. Welcome to Innovation in the Nation. Phil Fernandez.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 11, 2012
    [Best] Look out. Twitter is way cool again.
    And best of all, grandma — who is all over Facebook — doesn’t know about it. Happy to welcome my daughter Lauren Schaefer back as a guest blogger on {grow} …   . Hello readers! But now I’ve had some time to breathe, so time to write! What’s hot? What’s useful? What do we not give a crap about? FINALLY.
  • SYNECORE  |  WEDNESDAY, MARCH 19, 2014
    [Best] The Writing's on the Wall: Ten Tips to Facebook Success
    Watching your target audience’s Facebook activity will be the best way to determine the correct voice. The best things in life are free. Everyone is on Facebook these days. That is hardly a news flash, but it bears pointing out as your Facebook page has a lot of competition out there. So do we. Creativity doesn’t happen overnight.
  • KEO MARKETING  |  TUESDAY, MARCH 3, 2015
    [Best] Use Google Trends to Guide Your Content and Campaigns
    This is also important for optimizing your website content so as to see the best search placement. The good news is, there’s a handy and easy to use tool that can give you valuable insight about the keywords that offer the best potential payoff for your content and campaigns. Best of all, this tool is free. But do you really?
  • B2BBLOGGERS  |  THURSDAY, AUGUST 26, 2010
    [Best] Metrics That Matter in B2B Marketing [#B2Bchat]
    How do you best communicate metrics internally? Experimentation Is The New Best Practice 6. That has become the marketer’s mantra since modern analytics tools have made it easier than ever to measure almost every aspect of our businesses. But is a comprehensive measurement strategy the key to success? Absolutely not. It’s only a start.
  • HUBSPOT  |  FRIDAY, APRIL 8, 2016
    [Best] The One Cognitive Bias That Could Be Derailing Your Productivity
    So if you've ever thought the night before a big presentation was the best time to clean your room, respond to your friend's son's girlfriend's career question email, and tackle the pilot of 24, well. "Learn by doing." Because practice makes perfect, right? Years later, the lesson doesn't change. What can we do and finish quickly right now?
  • BIZNOLOGY  |  TUESDAY, AUGUST 11, 2015
    [Best] Social media content discovery and curation for the win
    There aren’t enough nanoseconds in the entire universe to populate all the social media content to cover even a small brand if you’re not passionate about social media or if you’re not a natural communicator. If you feel deep contempt for social media in the first place, I don’t know what to tell you. Or, you were until now.
  • TRADESMEN INSIGHTS  |  THURSDAY, FEBRUARY 9, 2012
    [Best] How Do You Get Your Readers To Share Your Blog?
    He even has his “Top 10 Lists” of both the best and worst words to share or not to on Twitter and Facebook. Let’s face it, the reason we all blog is because we want to share something that is relevant and might be useful in our readers’ day-to-day business. He’s done studies on what people share and why.
  • HUBSPOT  |  FRIDAY, AUGUST 2, 2013
    [Best] How to Create PPC Ads People Will Actually Click
    Do your best to resolve this conflict by giving searchers more value than they think will be possible elsewhere. Below are a few examples which utilize these best practices. So make a few different ads that incorporate different elements, and test them against each other to see what works best. So what’s the catch? Any awards?
  • SALES ENGINE  |  THURSDAY, JANUARY 7, 2016
    [Best] Features, Functions, and Benefits Are for Closers
    It's not that buyers ever wanted to talk to sales reps, but it was the only way they could learn about best practices and what solutions were available in the market. If you thought that coffee was for closers, I can tell you with absolute certainty that it’s for content marketers too. They never did. But that time has gone. This takes time.
  • KEO MARKETING  |  WEDNESDAY, MARCH 11, 2015
    [Best] Google Tests New Labels and Warnings
    Since page loading speed is a ranking factor, it is in a business’ best interest to do everything possible to ensure their sites load quickly. KEO Marketing can oversee all of your search and online marketing tactics, including advising on the best tactics for content management to avoid Google penalties or warnings.
  • KEO MARKETING  |  TUESDAY, FEBRUARY 10, 2015
    [Best] Online Advertising: Retargeting for Maximum ROI
    To get the best return on your investment for online advertising campaigns, make retargeting a high priority. At the same time, you should be constantly watching your analytics and monitoring results for the different iterations of similar ads, so you can identify the best performers. Ideally, try to mix up the messages and tag lines.
  • MARKETING GENIUS BLOG  |  MONDAY, OCTOBER 25, 2010
    [Best] Marketing Automation Is No Longer About Competitive Advantage, All About Keeping Up
    It was a solution that the best of the best were adopting, to gain a competitive edge. Having been in the business of Marketing Automation for the past five years or so, I’ve witnessed a rapid growth in adoption. It’s clear that we are beginning to emerge from a state of early adopters to general market interest and need. Tweet This!
  • HUBSPOT  |  WEDNESDAY, JANUARY 14, 2015
    [Best] International SEO 101: Which Domain Structure Should You Use?
    If your website is focused on an audience larger than just one country, you probably have spent some time thinking about the best ways to organize and optimize your site for different countries. Domain Architecture Options. users. For example, “the U.K.,” “uk,” “England,” and “G.B.” are all acceptable while “UnitedK” or “GrBr” would not be.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, OCTOBER 19, 2012
    [Best] You Are What You Read: 11 Books Every #Salesperson Needs to Read
    In 41 year’s of coaching, John Wooden maintained one goal: to get maximum effort and peak performance from each of his players in the manner that best served the team. “It is what you read when you don’t have to that determines what you will be when you can’t help it.” – Oscar Wilde. How to Win Friends and Influence People by Dale Carnegie.
  • BIZNOLOGY  |  WEDNESDAY, MARCH 30, 2016
    [Best] Yes, keyphrase research is still important
    Subscribe to my weekly newsletter — it’s where I share all my best strategies, tips and insider secrets. Have you heard that you can toss keyphrase research out the window and “write naturally” for Google? Here’s the problem. Following this advice means you’ll lose out on valuable traffic. Here’s
  • HUBSPOT  |  FRIDAY, JULY 26, 2013
    [Best] The New Cloud Stack: Here's What the Company of the Future Looks Like
    They can use “best of breed” programs from a bunch of different providers, and those companies all figure out how to make their programs work together. New companies are starting out with this best-of-breed cloud stack. At the same time, Oracle made a similar deal with another much smaller software maker, NetSuite. This is a big deal.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 10, 2015
    [Best] The Ultimate List of Websites Every Blogger Should Bookmark
    What are some of the best websites that all bloggers should add to their bookmark bar? One of the best ways to build credibility on your blog is to back up your claims with data and evidence, so bookmark resources like Atlas so you can easily search for and grab the data and charts you're looking for. But trust me, it's easy. Safari.
  • ION INTERACTIVE  |  MONDAY, OCTOBER 19, 2015
    [Best] How to Repurpose Your Existing Content into Really Engaging New Stuff
    Most white papers include content about best practices and recommendations around a solution or industry topic. Allow visitors to answer questions about their needs or specific buying scenario (volume needed, options required, etc), and show them products or product configurations that best match what they need. But what about the HOW?
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 21, 2015
    [Best] How To Make Your Marketing Meme-tastic!
    Bold, white text at the top and bottom of the image states, “Some things are best kept inside” The meme response was posted roughly 15 hours after the question was asked. was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How To Make Your Marketing Meme-tastic! and Left Shark.
  • PUZZLE MARKETER  |  WEDNESDAY, JANUARY 8, 2014
    [Best] The 2014 Digital Marketing Ecosystem
    From the CRM would be best but it’s likely that data needs to be cleaned and segmented. For maybe the first time in history, there is a surplus of technology and strategy to help advance both sales and marketing of a business, while at the same time a lack of resources and understanding to utilize it to its fullest capacity. Probably not.
  • GREAT B2B MARKETING  |  THURSDAY, OCTOBER 24, 2013
    [Best] Create an Unstoppable B2B Sales Machine – Part 1
    Selling at its best is a team effort and it is a serious error to lose a possible deal because the sales rep neglected to bring in the rest of his or her teammates. My blog posts and articles mostly deal with marketing issues. In B2B marketing, the sales department is usually your most important customer, and if they fail, you fail.
  • MARKETING ACTION  |  FRIDAY, SEPTEMBER 11, 2015
    [Best] Be the End of Quarter Secret Weapon
    The best way to make both your boss and your prospects happy here is to segment your audience and focus on value, or work to upsell from their current position. The best way to appease your boss and increase your email frequency, without hurting your reputation, is to segment. The clock is running down. Sound familiar? But it is not.
  • EMAGINE B2B BLOG  |  WEDNESDAY, NOVEMBER 26, 2014
    [Best] Why Everything You Thought You Knew About Bounce Rate Is Wrong
    Stay tuned for the next blog in this series, where we’ll explain how to best use these metrics and what they can teach you about your website’s visitors. Recently, I was looking into specific details about bounce rates for a client, when I realized that my interpretations of bounce rate and exit rate were wrong. B2B Web Strategy SEO
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, APRIL 29, 2012
    [Best] Social media success also breeds risk
    Here is the best indicator of success — You know when you go to conferences and see people milling about outside the main room doing emails and phone calls? I’ve occasionally used this blog to document my social media journey and in that spirit it would be impossible not to mention last week’s epic Social Slam event.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 1, 2014
    [Best] DMFB Preview: Building Your Online Brand Through Customers
    We have a busy May here at KoMarketing, with several conferences this month and summer officially kicking off Memorial Day weekend. That being said, I’ll be headed to Raleigh, NC next week to speak at the Digital Marketing for Business conference. Influence on Buying Decisions. So how can companies get their customers to recommend them?
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