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  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 27, 2011
    [Best] What PR Pros Can Learn from The Huffington Post
    My colleague and friend, Jesse Noyes , said it best: “PR people shouldn’t try to be the news; they should try to participate in news.”. by Joe Chernov | Tweet this The Huffington Post built a media empire on the back of the digital zeitgeist.  For the sake of comparison, Newsweek sold for $1. Of course not. It worked.  Share email. Facebook.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 22, 2013
    [Best] Future of Marketing Interview with Mark Schaefer: Is Search Dead?
    consider myself a marketing strategist but I’m best known for my work in social media marketing. What is the Future of Marketing ? Will it be defined by the implications of the social business ? Or the rise of  content marketing ? Will Will it be found in the solution to  digital marketing  challenges in our mobile-connected world?
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, JANUARY 12, 2012
    [Best] Preventing “No Show” Sales Calls Before They Happen.
    have had inside sales reps tell me that they just passed me the “Best lead in the universe” This may be true at the time it is passed, but even the best lead in the universe is shaky if it is booked over a month out. No show sales calls are like let down movies. So what to do!?
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JUNE 1, 2010
    [Best] Are You Getting the Most Out Your A Player Inside Sales Reps?
    Every couple of weeks she would sit down with me to listen in on dials, and of course I was on my best behavior. Take the time to sit with your teleprospectors and have a healthy discussion around ways to best meld their approach into your company's perceived best approach to making dials. and not just from the low performers.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, FEBRUARY 22, 2010
    [Best] Who do Your Teleprospectors Call?
    Due to time constraints, they might start cherry picking prospects who they feel are the best fit and disregard others who might have actually been ready to buy. One of my previous blogs talks about why this isn't always the best strategy. It's also important to evaluate what type of calling you want done for each campaign.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  FRIDAY, OCTOBER 18, 2013
    [Best] 80% of sales jobs will change in the next 3 years
    TSW draws the industry''s best known sales experts (including me) who provide unparalleled advice in the form of how to guides, articles, web-based master classes, roundtables and so much more. 'It is a fact. Many sales experts are telling us that 80% of sales roles will change by 2016. We already know that the way we communicate is changing.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, JANUARY 4, 2013
    [Best] 13 Tips For Increasing Sales Productivity in 2013
    Ask your customers for referrals Referrals are the best types of leads. Sudhir of Yale School of Management and Thomas Steenburgh of Harvard Business School found that salespeople who were offered quarterly bones performed the best. Make a resolution to be more productive in 2013. Start by evaluating your teammates. Missed your quota?
  • MODERN B2B MARKETING  |  TUESDAY, MAY 10, 2011
    [Best] How To Know If Your Lead Scoring System Is Broken
    The best lead scoring provides accurate revenue predictions. For further information on lead scoring best practices, check out this Definitive Guide To Lead Scoring e-book. How To Know If Your Lead Scoring System Is Broken was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 7, 2012
    [Best] Dreamforce ’12: The Tour de Force of Social Enterprise [Infographic]
    Embed the Dreamforce ’12: The Tour de Force of Social Enterprise Infographic on your website: Dreamforce ’12: The Tour de Force of Social Enterprise [Infographic] was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Enjoy! B2B Marketing Infographic
  • B2B MEMES  |  WEDNESDAY, MAY 9, 2012
    [Best] Journalism, Professionalism, and the Turing Test
    but rather Is this my best, most honest, and most personally true assessment of those facts? What’s the way forward for journalists? Doubling down on the traditional ideals of objectivity and impartiality? Embracing the subjective, personality-driven approach of social media? Or is there some uncertain, ill-defined middle way? think not.
  • ENGAGE  |  FRIDAY, OCTOBER 11, 2013
    [Best] 13 Must-Read Content Marketing Blogs
    These 13 blogs are among the best resources for content creators, marketing directors, social media strategists and CMOs. Sparksheet uses case studies, Q&As and expert columns to explore how some of the best outlets use content to reach their audiences. 'So you want to be a content marketer? Well, you''re in the right place.
  • SYNECORE  |  TUESDAY, FEBRUARY 10, 2015
    [Best] 4 Problems Solved by Responsive Design
    Unless your website has a heavy ecommerce element, RWD is the best way to solve the multi-device optimization conundrum. 'Today, there are more mobile and tablet users on the Internet than ever before. The most obvious and effective way to optimize for multiple devices is to switch to a website built with Responsive Design.
  • YOUR SALES MANAGEMENT GURU  |  FRIDAY, NOVEMBER 1, 2013
    [Best] How to Amp up your sales letters
    sales letter is one of the best tools you have to make an impression. 'How to Amp Up Your Sales Letter and Ensure a Response. How to Amp Up Your Sales Letter and Ensure a Response. It’s important, and it’s something you want to get right the first time, but it’s not necessarily something that has to be obsessed over.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, NOVEMBER 28, 2012
    [Best] Get to the Next Level in Your Sales Cycle with the Right Call Etiquette
    Stay on your best behavior when you make sales calls, and you’re much more likely to move on to the next level. The pre-call research phase of the sales cycle doesn’t always end when you get a prospect on the phone. Politeness. The words “please” and “thank you” go a long way. No matter to whom you talk, always lead with your manners.
  • VERTICAL RESPONSE  |  THURSDAY, FEBRUARY 5, 2015
    [Best] You’re Invited: 6 Components to a Successful Event Email
    Whether you host an open house, charity gala, webinar or customer appreciation day, the best way to promote your event and invite guests is through email. If so, tell us what works best for you. 'Events and emails go hand in hand. About 52 percent of VerticalResponse customers use our platform to send out event emails. Subject line.
  • CONVERSIONATION  |  FRIDAY, JULY 22, 2011
    [Best] Social CRM and Return on Marketing: Customer Life Cycle Value
    Choosing the best way to calculate the CLV depends a lot from the tools you have, the way you calculate your sales and marketing investments and how customer-centric your company truly operates. No marketing activity is an island. No customer-centric business process should be isolated. Integrated. People-centric. Cross-divisional. Why now?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 8, 2013
    [Best] Personal time versus social media time: Something has to give
    We create content and content also creates us The best digital business idea that just never worked The challenge of creating a blog that sings Does it pay to be honest on Twitter? But this conversation took an unexpected turn. Elizabeth and I owe our personal relationship to Twitter and blogging (both hers and mine). This is how we met.
  • HUBSPOT  |  THURSDAY, OCTOBER 31, 2013
    [Best] Answers to 17 LinkedIn Questions You Were Too Ashamed to Ask
    sponsored update is a new form of native advertising on LinkedIn that allows you to extend your reach and share your best content with your target audience through their news feed, and across smartphone, desktop, and tablet devices. Each company page post gives you metrics to help you determine which post does best. Not necessarily.
  • B2BBLOGGERS  |  MONDAY, MAY 7, 2012
    [Best] Top Four Ways to Convert Social Networkers into Customers
    The best companies have always thought this way,” says Walters, “but social media amplifies this old-school marketing tactic.”  The best old-school marketing technique you can remember when engaging in social media marketing is that social media is not about products, it’s about your customers. What’s the magic pill you ask? It’s easy.
  • MODERN B2B MARKETING  |  MONDAY, JULY 22, 2013
    [Best] Introducing the Modern Press Release
    We evaluated the article by looking at these best practices we would use in our own personal posting. Introducing the Modern Press Release was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. We can share news updates on LinkedIn, Facebook, or Twitter. The Great Press Release Debate. The Lesson.
  • HUBSPOT  |  SUNDAY, MAY 5, 2013
    [Best] Instagram Adds Feature to Allow Users to Tag Brands, and Other Marketing Stories of the Week
    Lucky for you, we asked experts from all corners of the marketing industry to reveal some of their best tips on lead generation, tweeting, SEO, content creation, and public relations. 'This has been a very interesting week with all the changes in the world of digital media and marketing. all within seven days! Read more at Ad Week.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MARCH 11, 2015
    [Best] 10 Creative Types You Need To Build A Killer Content Marketing Team
    With all the options at your fingertips for content creation and distribution, the best teams need someone who can see how all the puzzle pieces fit together. 'By  NewsCred Contributor, Lauren B. Mangiaforte. Creating content, especially in a lean marketing team, is an all-hands-on-deck endeavor. The Visual Artist. via wikiart.org. Get to it!
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 27, 2013
    [Best] Think Creatively About Your Search Ads With These Top Questions
    Our advertising sales teams at Google meet with B2B advertisers on a daily basis to discuss how we can help our clients grow and best leverage the power of digital marketing. Let’s cover each of these areas with the sample questions we ask and the best practices and solutions we recommend to help you succeed with your marketing challenges.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 16, 2013
    [Best] Case study: ROI of social influence
    To the best of my knowledge I have not created any Dell-centered content before. To the best of my knowledge I have not created any Dell-centered content before. 'What is the ROI of me? We’re about to find out. Last week I participated in an “influencer outreach program” sponsored by Dell. Was there a payoff for Dell?
  • HUBSPOT  |  FRIDAY, DECEMBER 21, 2012
    [Best] 9 Undeniable Advantages of Using Personalized Content in Your Marketing
    Content personalization is the difference between showing a coffee lover an blog post titled “How to Brew the Best Cup of Coffee,” and an article titled “How to Brew the Best Cup of Hawaiian Kona Coffee.” It’s the best of both worlds! I like going to a coffee shop and being asked “the usual?” That almost never happens, though.
  • PAUL GILLIN  |  THURSDAY, OCTOBER 3, 2013
    [Best] Bidding Fond Farewell to BtoB Magazine
    sweated every one of the 450 words I was allocated each month and still think it was some of my best writing of the past six years. 'I was sad to learn this week that BtoB magazine , which has existed under various brands for nearly 100 years, will be swallowed by Advertising Age at the end of the year. BtoB is a victim of those same forces.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 24, 2015
    [Best] Learn From Annoying Mistakes Marketers Make
    The best approach for ensuring such successful ‘data wrangling’? 'From repeating email promotions to not making content accessible across all your channels, avoid these common marketing mistakes which can alienate prospects. We know the modern consumer is demanding and who can blame them? Ford Channel: 725,904 views.
  • VIDYARD  |  FRIDAY, JANUARY 2, 2015
    [Best] Why your Lead Scoring Model is Incomplete and How to Fix it
    This is because they were more engaged with the content and is exactly why it’s a best practice to use a combination of these three lead scoring methods in order to account for the different scores in each type. 'Scoring leads is how your sales team can identify high quality prospects and choose which ones to pursue. But guess what? Maybe.
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 28, 2012
    [Best] New Year, New You
    You cannot do everything, and the best marketers focus and figure out what they need to do to hit their marketing objectives.  New Year, New You was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Heidi Bullock With the current year coming to a close, it is often a time for reflection.  love data. 
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 23, 2011
    [Best] MarketingSherpa SEO Study: While Measurable Results Are Top Priority, Strategy Takes the Back Burner
    Of SEO techniques used by the businesses surveyed: Content creation works best, but takes the most work. MarketingSherpa SEO Study: While Measurable Results Are Top Priority, Strategy Takes the Back Burner was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Incremental SEO improvements add up to large gains.
  • SALES INTELLIGENCE VIEW  |  MONDAY, SEPTEMBER 26, 2011
    [Best] Join the Inner Circle and Become an Insider – InsideView Community
    Kate our Community Manager has been busy talking with community members and helping them understand things like best practices for setting up your community profile , asking questions in the community , and answering questions about our application. InsideView is a revolutionary product for sales and marketing teams. Filed under: Sales 2.0.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, DECEMBER 5, 2012
    [Best] How To Overcome Buyer’s Fear
    Customer testimonials offer the best way to alleviate this fear. Highlighting the ways in which the purchase will reflect well on the purchaser and making a play to his or her sense of pride may be the best way to overcome these objections. You have to put your prospect at ease with the buying process before you can close a sale.
  • BIZNOLOGY  |  MONDAY, MARCH 24, 2014
    [Best] Competitor analysis: get link building help from your competitors
    Oddly enough, the best place to start is with your competitors. The best way to increase your link building efficiency is to study where your competitors are receiving valuable links. 'Photo credit: RambergMediaImages. If you have ever done any link building, you are likely aware that it is hard work. Basic Backlink Analysis. Ahrefs.
  • CMO ESSENTIALS  |  MONDAY, DECEMBER 1, 2014
    [Best] Five Ways to Master Your Holiday Email Marketing
    This strategy gives the ISPs time to notice that people are opening your emails and engaging with them, which allows the best possibility for inbox placement for your engaged recipients, and sets the stage for a warm reception for your unengaged recipients. Set up a designated team and project plan. . Set appropriate expectations. .
  • WINDMILL NETWORKING  |  FRIDAY, JANUARY 11, 2013
    [Best] 15 Social Media Concepts to Make You a More Marketable Social Media Professional in 2013
    Commit yourself to reading constantly about social media and measurement; searching aggressively for the latest trends and best practices. Do you have some knowledge of SEO best practices?  Social media marketing know how is quickly becoming a must-have skill for marketing professionals. They learn to be strategic and analytic.
  • WRITTENT  |  FRIDAY, SEPTEMBER 5, 2014
    [Best] 9 Ways to Create Great Content
    If you are marketing a product or building a brand, the internet is arguably the best tool at your disposal. If you set out to be the best available resource for your topic, you will gain interested visitors who stay on your page and follow through on your calls to action. 'Image source. Write Attention Grabbing Headlines. Be Unique.
  • WRITTENT  |  MONDAY, JULY 28, 2014
    [Best] 17 Must-Know Conversion Copywriting Hacks
    Follow Best Practices. This requires continuing education, but staying informed of industry standards, search engine algorithm changes, and best practices for copywriting will help you be more effective and gain both readership and conversions. 'Image source. Growing your readership is desirable, but it’s not enough. Make it Rhyme.
  • B2B MARKETING TRACTION  |  FRIDAY, NOVEMBER 8, 2013
    [Best] Why I Hope the IPO Doesn’t Ruin Twitter
    It’s a really effective facilitated discussion each week about best practices in B2B marketing. 'A long time ago I heard a marketing expert tell an audience of marketers to think of Twitter as an online radio show. On this online radio show called Twitter, your broadcasts are free. thought this was a great description. And it was true.
  • CRIMSON MARKETING  |  WEDNESDAY, OCTOBER 23, 2013
    [Best] How To Create Killer Content With Google Analytics
    ” Now you can optimize your content and identify the best keywords to engage a wider audience. 'The key to marketing, and overall business, success is understanding your customer. This is now easier than ever given the vast availability of data-driven tools, such as Google Analytics. Lead Generation. Customer Retention. Brand Awareness.
  • SALES CHALLENGER  |  SUNDAY, JUNE 9, 2013
    [Best] 6 Characteristics of a Winning Sales Culture
    As we revealed in our most recent research study: Driving Sales Transformation , the sales climate that best support reps’ ability to sell to empowered customers is one that permits judgment. So what does the right sales climate for Insight Selling look like? Stay tuned for our next blog post in this series.
  • SALES CHALLENGER  |  TUESDAY, NOVEMBER 6, 2012
    [Best] What Channel Partners Want Most From Suppliers
    At a high-level, arming channel partners to challenge has two main components: Commercial Messaging: Before your partners can challenge end customers, you will need to teach them why they should care about your product or service, and why you are best positioned as a supplier to help them realize superior commercial outcomes.
  • SALES CHALLENGER  |  MONDAY, APRIL 18, 2011
    [Best] Getting Managers to be Better Coaches
    And check out our best Coaching-related Resources: First-Line Manager Coaching Playbook. By Kirsten Robinson. Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime.”. While I haven’t done a lot of fishing lately, there’s a valuable lesson to be learned from this old proverb. Teach By Example.
  • SALES CHALLENGER  |  TUESDAY, MAY 31, 2011
    [Best] Coaching’s Fatal Flaw
    As I prepare for the Council’s upcoming teleconference on coaching in today’s buying environment ( SEC Members , register for the webinar here ), I’m reminded of a best practice we profiled that describes how a company managed to work around this challenge by developing a clever coaching roadmap. What’s the problem? 
  • FATHOM  |  THURSDAY, MARCH 19, 2015
    [Best] Consumer Brand SEO Pulse: 3.19.15
    Our goal is to stay on top of any new strategies and changes to make sure we are constantly using the best on-site and off-site SEO methods. Whether it’s teaching you about mobile search engine optimization best practices or how to optimize for keywords in 2015, we’ve got you covered. The plugin has since released an update. link].
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 23, 2015
    [Best] Personas Are Great (Except When They Suck)
    The best headline right now is the one I click. 'I recently presented at a Content Marketing conference on the topic of  content marketing personalization. I argued that personalized content was the key to defining the core job of marketing: to build relationships at scale. And I made sure to differentiate personalized content from personas.
  • LEADER NETWORKS  |  WEDNESDAY, JUNE 1, 2011
    [Best] The Utility Of Social Business: 5 Strategic Wins
    If your customer service processes are not operating at best practice levels, you already have a problem on your hands. Here are five big strategic wins an effective social business strategy can deliver: Accelerate innovation of products and services. Thank goodness for social data and context aware processing on the open Web!
  • VIEWPOINT  |  TUESDAY, MARCH 22, 2011
    [Best] B2B Marketers, Analyze This: How Do Prospects Score YOU on Their Experience?
    The point of lead scoring is to assess the value of the prospect to you—the seller—so you can make the best use of your resources. Today's guest blogger, Bob Thompson, is CEO of CustomerThink Corp. Imagine going into bank to open up a checking account with a few dollars you've managed to scrape together. Improved? Social?
  • JUNTA 42  |  THURSDAY, OCTOBER 27, 2011
    [Best] All 40+ Content Marketing World Videos Now Available
    I’ve had a chance to see all of them (at least in parts) and I can honestly say that it is one of the best resources available anywhere on content marketing. Sample of David Meerman Scott's Presentation for On Demand. Very excited about the launch of Content Marketing World On Demand , which was just released this week. Let me know.
  • CONTENT MARKETING TODAY  |  WEDNESDAY, DECEMBER 16, 2009
    [Best] 10 Most Popular Content Marketing Posts of 2009
    Perhaps, it best likened to a tool like a hammer which is simultaneously simple and powerful. But the very best visuals take a complex idea or series of connected ideas and make them instantly understandable. It’s been a very good year for content marketing. Twitter Tips to Strengthen Your Content Marketing Strategy. Not at length.
  • SMALL MANUFACTURER BLOG  |  FRIDAY, APRIL 16, 2010
    [Best] Get Inspired, Meet Powerful Women at Simmons Leadership Conference
    Mark, you’re the best. As motivational speaker Mark Victor Hansen says, all of us can come up with excuses for why we can’t (or haven’t) yet succeeded. I’m not educated. I’m over educated. I’m under qualified. I’m over qualified. I’m too poor. I’m too rich. I’m too fat. have kids.
  • B2B MARKETING MENTOR  |  TUESDAY, NOVEMBER 19, 2013
    [Best] Brand Advocates: The Greatest Resource You Never Knew You Had
    While your ideal asks will depend on your specific business and priorities, Rosenberg believes testimonials, referrals and content contributions are among the best. Interestingly, Rosenberg says that recognition—as opposed to money or a gift—is one of the best rewards you can offer. Socially active customers. ” 3.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 7, 2013
    [Best] 32 Influential B2B Social Media Profiles (People) to Follow on Twitter
    Burgess (@ckburgess) : “CEO & CMO @BlueFocus | Author, social branding, social business | Winner MarketingSherpa Best Social Media Marketing Blog | Huffington/Wharton/Shorty Awards” Follow Cheryl at  https://twitter.com/ckburgess. It’s no secret that social media is an important channel of digital marketing. Speaker.
  • THE POINT  |  WEDNESDAY, MAY 13, 2009
    [Best] How Often Should I Email My Database?
    A client writes: “What’s best practice in terms of how many times per month you hit each key contact in your database?” This is becoming a common question, driven in part by the trend in B2B towards more proactive lead nurturing and the rapid adoption of marketing automation systems. Suddenly, companies have the tools at [.].
  • MARKETRI  |  TUESDAY, APRIL 30, 2013
    [Best] Five Methods for Cultivating Referrals for Your Law Firm
    Oftentimes, the best referral sources are people who already have a relationship with your target clients. Existing clients are your best source of new revenue, so how can you leverage these relationships to generate referrals? We’d love to hear what has worked best for you! Following are five tips to help you get started.
  • HUBSPOT  |  TUESDAY, FEBRUARY 19, 2013
    [Best] The Do's and Don'ts of Using Vine for Marketing
    With it being so new, however, it may be difficult to tell what the best practices are. Here's what some brands have been doing that people seem to love, and some of the things that really are best to avoid when using Vine. Vine is not the best medium for communicating complex concepts. mean, what's working? What's not?
  • DIGITAL B2B MARKETING  |  TUESDAY, JANUARY 17, 2012
    [Best] Why Your Content Will Never Be Good Enough
    If you publish research and best practices, but ignore mobile and cloud (first bullet), you are not serving your audience’s needs. Quite simply, the marketing content you create will never be good enough. You will need to produce better content every single day. Today, someone trumped your content. Someone else will.
  • THE ROI GUY  |  TUESDAY, FEBRUARY 21, 2012
    [Best] The High Cost of Discounting
    To learn more about the cost of discounting and recommended best practices, click here: [link]. Discounting is unfortunately a way of life for many of our sales professionals today. There is a new breed of buyer who is more skeptical and frugal than ever before, indicating that price is the key factor in over 64% of decisions (U of Dayton).
  • FATHOM  |  SUNDAY, JANUARY 19, 2014
    [Best] The Value of SEO and Quality Content
    Your content creators should audit your company’s keyword list to determine which keywords will lend themselves best to the goal of your content marketing strategy. 'As you create your content, it should always be with an eye toward reaping the benefit of organic SEO. No successful business relationship has ever been founded on spamming!
  • EMAGINE B2B BLOG  |  TUESDAY, JUNE 11, 2013
    [Best] What eMagine Customers are Saying: Client Recommendations
    'eMagine is proud to have worked with some of the best and brightest clients on Website Design, Hosting, and Online Marketing in the technology, health care, medical device and other B2B industries. The eMagine team has been a pleasure to work with and I highly recommend them! They have proven to be great partners and mentors.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 15, 2014
    [Best] If You’ve Got It, Use It (Data, That Is)
    If You’ve Got It, Use It (Data, That Is) was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: DJ Waldow “Big data” is hot. If you look at how the phrase “big data” is trending on Google Trends , you can see that the term took a huge leap between 2012 and 2013, and has been rising ever since.
  • CONTENT MARKETING TODAY  |  WEDNESDAY, OCTOBER 10, 2012
    [Best] Why Your Blog Should be Your Top Social Media Tool
    The best blogs can provide the vast majority of targeted information that there ideal visitors require in their search for solutions. We often talk about the need to develop a content marketing mindset. This requires companies to think like publishers. YOUR BLOG IS YOUR SECRET SOCIAL MEDIA WEAPON. You can be both timely and comprehensive. 
  • WRITTENT  |  MONDAY, APRIL 22, 2013
    [Best] 20 Exclusive Copywriting Tips Even Gurus Will Be Surprised to Know
    Invest in a good editor who can catch the commonly-confused words that even the best writers flub. Consumers buy from companies they know and trust, and writing in a familiar tone of voice can be among the best ways to boost the relevance of your content. What web copywriting tips and tactics have worked best for you? Be Honest.
  • ANNUITAS  |  THURSDAY, JANUARY 29, 2015
    [Best] Why Buyer-Centric?
    It’s all about the buyer for successful, best-in-class organizations. 'Today’s modern marketers struggle to maximize every piece of content, drive the highest conversion rates possible, increase velocity of opportunities through the sales funnel and of course, drive more revenue. The question is how do top-performing organizations do it?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 12, 2014
    [Best] 3 Ways Life Sciences Marketers Can Benefit From Automated Marketing
    Automation allows marketers to maximize the brand message with templates designed specifically for Live Medical Events, Digital Medical Events, eDetailing, and Formulary with emails, dynamic content, and landing pages based on best practices. Here are 3 key ways healthcare marketers are leveraging automation: 1. Times are changing.
  • SMALL MANUFACTURER BLOG  |  SUNDAY, SEPTEMBER 8, 2013
    [Best] Anne Holland to Speak at SEMNE (A MUST Attend Event!)
    She shows both versions and you get to vote on which version you think pulled the best results. 'It’s no secret — I’ve been a huge fan of Anne Holland for years. Anne is one of those rare people who combines brilliance, witty humor and a true desire to help marketers get great results. Home Page of WhichTestWon.com. Details.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 12, 2013
    [Best] How to avoid the entrepreneur’s “doomsday” mistake
    The mistakes will happen, so most of the time, embracing them and learning from them is the best attitude to take. The mistakes will happen, so most of the time, embracing them and learning from them is the best attitude to take. 'By Emeric Ernoult, {grow} Community Member. am an entrepreneur who has made a lot of mistakes. Here it is.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 6, 2013
    [Best] The Problems With Using Spreadsheets to Manage Your Marketing Budget
    The use of MRM is quickly becoming a best practice for building, tracking and reporting all forms and complexities of marketing budgets. The Problems With Using Spreadsheets to Manage Your Marketing Budget was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 3)  Spreadsheets are not scalable. Budget
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 19, 2012
    [Best] Can B2Bs Use Social Media to Improve Marketing Effectiveness?
    Overall these numbers show that B2B marketers are figuring out how social can build their marketing effectiveness but many still have to overcome lack of management support and clarify which strategic combinations work best when it comes to merely having a social presence versus pursuing customer engagement and integrating paid media.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 28, 2011
    [Best] Social Media In Demand Generation: Cracking The Mystery
    However, go another step further and determine if the keywords you’ve chosen are the best to draw people to your business. What’s The Best Timing For My Content? However, morning posts are best as people often check in to get updated earlier in the day. What went wrong? Am I Utilizing My Keywords? Am I Over/Under Sharing?
  • HUBSPOT  |  TUESDAY, FEBRUARY 28, 2012
    [Best] How to Tackle Real-Life Social Media Customer Service Obstacles
    great example of a well run, scalable social customer service program is Best Buy's Twelpforce, launched in 2008. Best Buy employs a force of 3,000 tweeters to help with customer service issues on Twitter. But Best Buy doesn't let just anyone act as a social customer service agent, either. See that first Twitter account?
  • HUBSPOT  |  FRIDAY, JANUARY 20, 2012
    [Best] 8 Mistakes That Kill Lead-to-Customer Conversions
    Before you waste your sales team's time and throw out all the hard work you've put into generating new leads, spend time getting those new leads to convert on more offers so you can learn more about them, and pass along only the best prospects to your sales organization. Not Using Analytics to Leverage Your Best Content.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 8, 2012
    [Best] Is social media contributing to political paralysis?
    But I wonder about the possible advantage in a political process 50 years ago when politicians had to use their best judgment instead of real-time “polling” to make a decision. I’m a student of history … probably half the books I read are biographies or something to do with a past era. India, Greece, and other nations.
  • BIZNOLOGY  |  FRIDAY, NOVEMBER 14, 2014
    [Best] Spinning stories for superior sales
    You have to start with great content–really  your best work. 'Have you ever tried explaining astronomy and global weather patterns to an eight-year-old boy? It’s painful just to think about trying to get him to sit still for 5 minutes. This may explain why cultures create myths to explain their worlds. Everything, actually.
  • MARKETING CRAFTMANSHIP  |  WEDNESDAY, MARCH 27, 2013
    [Best] White Papers are Not Dead. They’re on Life Support.
    But despite this quantitative evidence and the best efforts of producers high quality content , B2B customers are avoiding white papers in greater numbers, not only because they are no longer viewed as credible, but also because marketers have erected too many registration barriers that restrict online access to content. Executive Review?
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JANUARY 22, 2013
    [Best] Infusionsoft Gains $54 Million for Small Business Marketing Automation, Spends a Bunch on GroSocial
    The “smart systems” group aims to build sophisticated technology that can automatically gather information, identify the best response, create the appropriate programs, and present them to marketer for approval. Infusionsoft today announced it has acquired social lead generation vendor GroSocial. It will continue to operate independently.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 3, 2011
    [Best] B2B Marfketing Automation Vendor Selection Tool: What’s Inside and Why
    Why It’s There: Now that buyers have tentatively identified their best candidates, they can look here to get a better sense of the products. Summary: Our new B2B Marketing Automation Vendor Selection Tool (VEST) has been carefully crafted to help marketers at every step of the selection process. They can save any number of those scenarios.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JUNE 9, 2010
    [Best] Using a Purchase Funnel to Measure Marketing Effectiveness: Better than Last-Click Attribution But Far From Perfect
    This lack of detail makes campaign optimization impossible: at best, it allows stage optimization. Summary: Many vendors are now proposing to move beyond "last click" attribution to measure the impact of advertising on movement of customers through a sequence of buying stages. This is a definite improvement but not a complete solution.
  • FATHOM  |  WEDNESDAY, NOVEMBER 19, 2014
    [Best] Creating Sales Funnel Content for Manufacturing Marketing
    To keep up with this change in the manufacturing sales funnel, listen to your customers and follow these content best practices. 'The sales funnel varies for each industry. For B2B industries such as manufacturing, the sales funnel can be a longer process than the B2C sales funnel. The 3 sales funnel stages are: Attract. Engage. Capture.
  • DIGITAL B2B MARKETING  |  THURSDAY, JANUARY 5, 2012
    [Best] 2012: The Opportunity for the Few in the Year of More
    Recommendation engines allow companies to surface the best product or information, based on your history, profile and activity from other customers or visitors. We must assess all of the choices, and be confident we are making the best choice. 2012 is the Year of More (credit to Mitch Joel ), but we are all overwhelmed by more.
  • VOICE-BASED MARKETING  |  THURSDAY, AUGUST 14, 2014
    [Best] The Worst Thing You Can Do as a Content Marketer
    The best way to make sure your marketing content that will resonate with your audience is not to start with the content itself, but to focus on who your audience is. Within the segment of people you are creating the content for, what types of content resonate best? seems pretty straightforward: Don’t write bad content.
  • B2BMARKETINGSMARTS  |  MONDAY, MARCH 28, 2011
    [Best] Ideas to help break the B2B automated marketing content barrier.
    The reason I was not surprised is that she and her team did EVERYTHING according to best practices (which I passionately advocate) and they used excellent resources to help them: Marketing automation from Eloqua. Recently I sat in on a great Webinar put on by Brian Carroll of MECLABS Applied Research. But it doesn’t have to be. Games.
  • MARKETING ACTION  |  FRIDAY, JANUARY 9, 2015
    [Best] 17 Smart Ways B2B Marketers Can Use Pinterest
    If you haven’t made any infographics yet, assemble a dozen of the best infographics about your industry and post them as a board. So make go make a board about your favorite folks – your best customers and clients. Marketing agencies, graphic artists, and copywriters should feature their best projects. Be entertaining.
  • THE CRAP REPORT  |  MONDAY, AUGUST 30, 2010
    [Best] Sales Managers, and Why Yours May Need to Move On
    During their meeting, Tom’s not doing that great of a job selling himself and what he does at Initech, and his frustration gets the best of him.  Tom’s a little nervous to meet with them, as the precedent’s been set that if you don’t really give them a reason to keep you, the Bob’s suggest you leave. 
  • WEBBIQUITY  |  TUESDAY, MARCH 9, 2010
    [Best] The One Effective Use of Facebook for B2B Marketing
    Because the ROI is likely to be difficult to measure with precision, it’s best to keep the “I&# fairly modest. You’ve seen the eye-popping statistics: Facebook now has more than 350 million active users. If it were a country, it would be the third most-populous on earth , behind only China and India. Not even close.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 22, 2014
    [Best] Are you SURE you know where your customers are?
    Related Stories How to set up a Social Media Command Center 6 Personal best practices for content creation success The 5 hottest marketing jobs in a digital age 100,000 Twitter followers. 'I am determined to learn how to fish for bass. It’s tricky. So I went to a local sporting goods store in search of advice. ” I asked. Now what?
  • BIZNOLOGY  |  MONDAY, OCTOBER 31, 2011
    [Best] How deeply do you respond to customers in public?
    To make a long post short, my advice was to always treat angry reviews as legitimate (not assuming it is faked by a competitor, for example), because responding that way is best whether the review is fake or not. Just be as reasonable as you can be, and if the customer remains unreasonable, you’re at least doing the best that you can.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 26, 2015
    [Best] MarTech Momentum Continues into 2015
    MarTech Momentum Continues into 2015 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Lou Pelosi A number of my colleagues have recently asked whether the pace of innovation driving the marketing technology boom is subsiding or showing signs of fatigue. Lifecycle Marketing/Customer Success.
  • BIZNOLOGY  |  MONDAY, NOVEMBER 3, 2014
    [Best] Everything I know about marketing I learned in kindergarten
    ” But that is not the only way to use price–maybe not even the best way. 'OK, well to be honest, it isn’t that I learned it when I was in kindergarten. But my son taught it to me when he was in kindergarten. He’s 16 now and wants to major in business in college, but he knew a lot about business when he was five.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 19, 2014
    [Best] Welcome to the New Sales Process: How to Let Content Do the Selling
    Old-school sales started by telling consumers their best options and then engaging in a point-counterpoint dance to hammer out any objections. Relationship-based sales start by listening to your prospects, then educating them on their best options. The ABCs (always be closing) were your guiding principles. 3) It establishes trust.
  • SYNECORE  |  MONDAY, APRIL 15, 2013
    [Best] SoLoMo: Why Businesses Should Keep an Eye on Foursquare
    That means when a shopper goes to Best Buy (BBY), Samsung will be able to send them an ad for its TVs.”. Imagine a person is out TV shopping, and after checking in at Best Buy, he or she receives a promotion or discount for buying in-store. 'This past week has been a busy time for SoLoMo app Foursquare. LOCATION, LOCATION, LOCATION.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, APRIL 5, 2011
    [Best] 3 Warning Signs To Look Out For From Senior Sales Ranks
    Well guess what, the best sales folks I've been around understand that adapting to your surroundings is a requirement.it Your best reps know that it isn’t time to give up just because they haven’t call you back after the 2 messages you’ve left for them. Back in his day, Roy was the top bowler in all of Iowa. Kidding.
  • SAVVY B2B MARKETING  |  WEDNESDAY, MARCH 16, 2011
    [Best] Savvy Speaks - Setting Marketing Goals
    This week the Savvy Sisters dish on their best tips and tricks for setting - and reaching - marketing goals. Subject lines, user flows, page layouts - mix it up to find out what works best and then optimize, optimize, optimize. We all know that you can't get anywhere unless you know where you're going. Michele. Jamie. Wendy.
  • VIDYARD  |  FRIDAY, MARCH 6, 2015
    [Best] Top 10 Ways to Optimize Your Landing Page With Video to Convert More Customers
    For example, if a visitor was brought to the landing page after clicking a “Watch this video” link, it may be best to have the video automatically play because that’s what the visitor is expecting. That means you have the best chance of converting page visitors if you put the most important part of your message at the beginning of your video.
  • HUBSPOT  |  THURSDAY, AUGUST 18, 2011
    [Best] 21 Awesome Inbound Marketing Blogs You Should Be Reading
    Luckily for us, inbound marketing was born and has become the next best thing since sliced bread (If you’re a marketer or sales professional, I hope you’d agree!). They are among the best at testing, research, and knowing what works in marketing. The Best B2B Marketing Blog by Precision Marketing Group. PR20/20 Blog.
  • HUBSPOT  |  FRIDAY, FEBRUARY 3, 2012
    [Best] How the Third Wave of Media Is Transforming Marketing Content
    But what doesn't matter, because a secret about the publishing industry is that it makes most of its money from a small group of best-selling books and authors. Amazon understands this and seems willing to lose money in order to take the best and brightest writers away from traditional publishing houses. Listen for a second. you ask?
  • HUBSPOT  |  THURSDAY, OCTOBER 11, 2012
    [Best] How to Convert Casual Blog Visitors Into Dedicated Subscribers
    Optimize your subscription page using the same best practices you would for any other landing page on your website. You probably know all too well by now that content creation is a very necessary function of successful inbound marketing. So let's say you've worked through step 1, and you've got a good amount of blog traffic flowing.
  • NUSPARK  |  SUNDAY, SEPTEMBER 9, 2012
    [Best] Online Display Advertising, Targeting, and Capturing Leads
    Google technology scans millions of web pages, analyzing text, language, links and page structure to make sure your ad finds the best audience. A Look at Online Display Advertising for Lead Generation. The role of online display can be huge if executed properly and tracked accordingly. Many I have used myself for clients. Retargeting.
  • B2B MARKETING TRACTION  |  THURSDAY, MARCH 26, 2015
    [Best] Should You Have Multiple Top Level Domains for a B2B Web Presence?
    My gut said that multiple domains are not necessary nor are they the best choice for most manufacturers. 'Once upon a time it was thought that businesses could get better search engine performance if they owned multiple keyword-rich URLs that open separate, optimized websites and link to their main business website. In general, I disagree.
  • ENGAGE  |  FRIDAY, APRIL 15, 2011
    [Best] 3 Simple Social Media Lessons from the Bronx Zoo Cobra
    On our way to the social media party, we in the corporate world have to make pit stops at the legal department, the best practices office, HR, and get frisked by the brand police. T here’s a reason the phrase “corporate stiff” exists. After that, it’s no wonder we’re a little tense, a little stiff. But where to learn from?
  • WEBMARKETCENTRAL  |  WEDNESDAY, AUGUST 26, 2009
    [Best] How to Create a Cool Social Media Email Signature
    The buttons in the example above are 80 pix by 30 pix, but use whatever size looks best to you. One of the most popular posts ever on this blog was The Social Media Email Signature , in which I noted that "In the old days, email signatures pretty much just mirrored business card information (which is still the case for most people).A In fact.
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