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  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 12, 2013
    [Best] The Whopper of all Branding Mistakes: 3 Pitfalls to Avoid
    The Whopper of all Branding Mistakes: 3 Pitfalls to Avoid was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Neda Navab Your brand is the face of your company, and if you’re a global company, brand consistency is both challenging and vital. How Burger King Failed to “Satisfry” Customers.
  • EMAGINE B2B BLOG  |  SUNDAY, DECEMBER 7, 2014
    [Best] What Is The Internet Of Things And Why Care?
    The best thing we can do to prepare is to join the conversation, continue to think big picture, and never loose site of how to provide a better service. The phrase Internet of things or Internet of everything has been buzzing around the digi-sphere since 2013. What is it? trillion in the next decade. Image source : found here.
  • FATHOM  |  FRIDAY, SEPTEMBER 11, 2015
    [Best] 6 Content Marketing Statistics that Prove the Effectiveness of a Documented Content/Social Strategy
    What this means: The number of channels you have to keep track of and manage is growing, making it more difficult to ensure you’re doing the best you can on each of them. With a documented strategy, however, you can research and plan to exact types of content and messages that best fit each channel, optimizing your chances of success.
  • HUBSPOT  |  WEDNESDAY, MARCH 5, 2014
    [Best] Don't Know What to Wear to an Interview? Check Out This SlideShare
    By the end, you''ll be able focus on what really matters in the interview: showing that you''re the best candidate for the job. Every time I find myself interviewing for a job, I feel lost at what to wear. But dressing for an interview shouldn''t feel like the hardest part of your interview process. Inbound Marketing
  • B2B MARKETING TRACTION  |  WEDNESDAY, JANUARY 13, 2016
    [Best] 4 Reasons Your Marketing Plan Saves You Money
    Without a plan, you may not execute with industry best practices. You may hire an expert to consult on the plan or you may research best practices in marketing and look at what your competitors are doing (and how well they do it). Have you been saying, “ We don’t need to invest in a marketing plan! We know what to do!
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 19, 2011
    [Best] Attention B2B Marketers: Embrace the Mobile Web! [Infographic]
    Infographic] was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Maria Pergolino The fact that mobile web use is growing is not exactly breaking news. But the speed of mobile’s growth makes it clear that B2B marketers need to ramp up mobile marketing efforts. B2B Marketing Infographic B2B Marketers mobile marketin
  • ACT-ON  |  WEDNESDAY, JUNE 15, 2016
    [Best] Agency Focus: How Content Marketing is Changing, & How to Measure It
    The best time to distribute your content on social media depends on the channel and your audiences’ readability level. When it comes to content marketing, art + science = measurable success. Apparently, though, few of us are very good at content marketing yet. Agency leaders agree. What Do We Do When We’re Not Very Good? Invest. Language.
  • CONTENT MARKETING TODAY  |  WEDNESDAY, JANUARY 18, 2012
    [Best] Taking Advantage of Digital Marketing Trends 2012 and Beyond
    No doubt, digital marketing has experienced a huge uptick in the number of channels and devices at its disposal, further underscoring the need for marketers to determine the best allocation of their budgets. Just When You Hoped Things Might Slow Down, They Speed Up. What words come to mind when thinking about the digital marketing landscape?
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, DECEMBER 22, 2013
    [Best] Are Healthcare Companies Successful Driving Awareness in the Dawn of Healthcare Reform? [CHART]
    Here are some additional observational trends: • Healthcare payors need to educate the public on healthcare reform, boost enrollment, and retain their best customers. Did healthcare marketers increase their marketing activities?   Did increased marketing activity correlate to increased website visits?
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Best] How to Launch Fresh, Fun and Fantastic Sales Training for Millennials
    Utilize Strategic Peer-to-Peer Learning: Millennials really respond best to learning from peers, even if their peers have no idea what they are talking about. Sales Prospecting Perspectives is pleased to bring you a guest post from Josiane Feigon , President of TeleSmart. The challenge of ramping them up and transferring knowledge is big.
  • CONTENT MARKETING TODAY  |  THURSDAY, DECEMBER 29, 2011
    [Best] Shocking Headline Secrets from the NY Post
    Even when it’s not a hot topic for us, the best headlines often intrigue us enough to keep going. How to Get  Readers to Spend Serious Time with Your Core Content. Be brief. Be complete. Be Enticing. Headlines have always been important in print publications. They are even more important online. Solutions for Short Attention Spans.
  • HUBSPOT  |  MONDAY, JUNE 11, 2012
    [Best] 11 Great Ways to 'Get Personal' in Your Email Marketing
    When it comes to email marketing , the best way to make this possible is through personalization. Below are some best practices that will set you off on the right foot in creating more personalized emails that get more opens and clicks. In a best-case scenario, use the name of the lead's sales rep owner. Before You Email. 1.
  • VERTICAL RESPONSE  |  TUESDAY, AUGUST 11, 2015
    [Best] 9 Frequently Asked Questions About Pay-Per-Click Advertising
    How do you find the best keywords to use in an ad? Fortunately, there are tools to help you select the best keywords. Pay-per-click advertising is a popular and economical way to generate more website traffic and reach a larger target audience online. What is pay-per-click advertising? Let’s start with the definition. Bing Ads.
  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 15, 2015
    [Best] 5 Tips to Increase Your Email Delivery and Open Rates
    That’s where improving your email delivery with best practices is incredibly important to both your marketing efforts and your bottom line. Figuring out the best cadence for sending your messages can be tricky, so you should test it thoroughly. We advocate for catchy subject lines that get subscribers to open your email. Early?
  • HUBSPOT  |  MONDAY, AUGUST 26, 2013
    [Best] The Salesperson's Guide to Sending Prospects the Right Content at the Right Time
    One of the best ways a salesperson can engage a prospect between conversations and move him or her through the sales process involves absolutely no talking. All the best, Niti. 3) Before a Demo. Educate your prospects in between calls by leveraging your company’s content. you get the gist. Send an ROI report). Congratulations!
  • VISIONEDGE  |  FRIDAY, SEPTEMBER 20, 2013
    [Best] 4 Steps to Guarantee Your Strategy’s Success
    Companies who invest in putting the right people in place to get the right things done and emphasizing process deliver the best results. Companies that combine attention to process with executive development tend to deliver the best return to shareholders. . Failure is expensive and wastes precious resources. Choose the right metrics.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, SEPTEMBER 13, 2011
    [Best] Thinking of Starting a Twitter Chat? Read this First.
    The best way to learn about running Twitter chats is by participating in them. What best practices have you learned in the process? by Jesse Noyes | Tweet this Anyone who’s spent significant time on Twitter has probably jumped on a Twitter chat, or at least seen one in action. But it’s not that easy. Research = Relevancy. Share email.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 14, 2014
    [Best] How to Build Your Influencers in Social Media
    That said, if you stick with it, it’ll turn out to be the best thing you’ve ever done. At the end of the day, no matter what you use to engage your “posse,” it wont work unless you ’re already best mates, you ’re a known entity (a star), you ’re a recognized brand, you have a stellar gift (a car) or you ’re willing to pay to play.
  • BLUE FOCUS MARKETING  |  SATURDAY, OCTOBER 12, 2013
    [Best] @DorieClark – New Book: Reinventing You – Does Your Professional Persona Need a Reboot?
    Best foot forward. But as Clark is careful to point out, crafting the best professional version of yourself is not a task to be undertaken lightly. In these situations, Clark suggests, we serve ourselves best by carrying ourselves out into the world and acting like we belong there even before we’re sure we do.
  • HUBSPOT  |  SUNDAY, FEBRUARY 28, 2016
    [Best] The Psychology of Teams: 9 Lessons on How Happy, Efficient Teams Really Work
    One of the best places I've found to look for tips on the workplace is in recognizing which tips work great for relationships in general. Figure out what you think will work best. What have you found to work best when putting your team together? This post originally appeared on HubSpot's Agency Post. Remember a job you loved?
  • HUBSPOT  |  FRIDAY, AUGUST 29, 2014
    [Best] Conference Attendees: How to Get the Most Bang for Your Buck
    Want to know the best way to waste your company’s time and money? For next steps, I’d suggest picking a goal and a checklist here, and then trying your best to follow it at your next conference. Go to a conference without having any goals. No, seriously. Conversations are another great spot for content ideas.
  • MARKETING ACTION  |  MONDAY, AUGUST 24, 2015
    [Best] Digital Marketing: The 7 Essential Channels
    One of the best ways to add people into your sales funnel is to use digital marketing to drive them to your website. Most experts believe it’s best to have a responsive website which uses media queries to determine the screen size of the device accessing their content, and automatically adjust to fit the screen. Sound like a plan?
  • CMO ESSENTIALS  |  FRIDAY, OCTOBER 23, 2015
    [Best] ‘Hamilton’ and the Future of Marketing
    It is easily the best album of the year. By now, the roar of the media adoration over the new Broadway musical Hamilton has reached just about every pop culture, music, theater, and entertainment fan in the country.  If you have somehow missed out, here is a good introductory article on the phenomenon. Hamilton is a masterpiece.
  • HUBSPOT  |  MONDAY, AUGUST 26, 2013
    [Best] The 7 Personalities Every Successful Social Media Manager Has
    Who are the best at what they do. The day after the Super Bowl, we''re not talking about the commercial with the best message, but rather the one that made us laugh. The best social media marketers recognize that there''s an audience out there that needs their help, but hasn''t found them yet. Buyers are looking for information.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, FEBRUARY 26, 2013
    [Best] It’s Not All About You: Using Reciprocation to Achieve Sales Goals
    The same goes with clients, if they sense you don’t have their best interests at heart then what reason do they have to continue the relationship on full faith? Back in October, I attended a friend’s wedding and was on the outskirts of the dance floor sipping a drink deciding whether I felt mindless enough to mingle with some strangers.
  • SALESPREDICT  |  FRIDAY, DECEMBER 11, 2015
    [Best] Using Predictive Marketing to Enhance B2B Sales
    With predictive marketing , you can use predictive lead scores as a way to segment customers and create inbound and outbound marketing programs to laser target your best leads—the ones statistically most likely to convert to sales. As the old adage goes, good things happen when you are in the right place at the right time. Future Insight.
  • VERTICAL RESPONSE  |  SATURDAY, NOVEMBER 9, 2013
    [Best] What’s New Weekly – Dog Health App Whistle + Mobile Dating App Hinge [VIDEO]
    ” In this episode we share Whistle, a wearable technology for man’s best friend, and we discuss the mobile dating app Hinge. © 2013, VR Marketing Blog. We’re back with another episode of “ What’s New Weekly.” All rights reserved.
  • MARKETING ACTION  |  TUESDAY, SEPTEMBER 3, 2013
    [Best] 5 Points For Better Blogging
    Junk mail, anyone?) We missed a lot of marks that way, but it was the best method for reaching people at the time. Do your best to map everything you do and every piece of content you create to your audience’s key characteristics and interests. 2. Case in point: Recently Inc. Finally we realized that the Inc. Know your audience.
  • HUBSPOT  |  THURSDAY, JUNE 23, 2016
    [Best] How to Deliver the Perfect Business Pitch: 8 Tips Inspired by 'Shark Tank'
    Back in 2012, Shark Tank investor Barbara Corcoran told Business Insider that the best pitch she's every seen on the show was from Sabin Lomac and Jim Teslikis, co-founders of a seafood truck company called Cousins Maine Lobsters. "I remember thinking to myself, 'My God, these guys are amazing!'" said Corcoran. Image Credit: Business Insider.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 11, 2015
    [Best] It’s Time to Charge Up Your Laser Guns for Digital ABM!
    was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post It’s Time to Charge Up Your Laser Guns for Digital ABM! appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. So, what’s changed? For one, the playing field is now largely digital. The Evolution of ABM.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 23, 2014
    [Best] The Un-Tapped Value of Employee Social Capital
    Social capital is best explained as: The benefits an individual (and by extension the company) derives from the network connections to others who might have what you need – mostly knowledge or information. By Konstanze Alex Brown, {grow} Community Member. Why should any business owner like social media? Why should you care? Not so much.
  • HUBSPOT  |  MONDAY, JULY 9, 2012
    [Best] How to Create 200 Hours Worth of Marketing Content in One Night
    Here at HubSpot, we’ve found that one of the best (and most fun!) Now that you’ve decided on your goals, figure out the best way to structure your hack night so your participants can accomplish those goals in the most effective and efficient way possible. Marketers don’t always have it so easy (wait. do we ever ?).
  • MARKETING ACTION  |  WEDNESDAY, JUNE 17, 2015
    [Best] Frequently Asked Questions about Email Deliverability
    We recently hosted a webinar highlighting deliverability basics and best practices for email success. We’ve divided the questions into five categories: infrastructure , reputation , legal issues , best practices , and resources. The single best thing is to have recipients take the action of adding you to their safe sender list.
  • GREAT B2B MARKETING  |  TUESDAY, JANUARY 3, 2012
    [Best] A Dozen B2B Marketing Mantras for 2012
    Hope you have a great start to 2012 and make it your best year ever. The Fusion Marketing Partners team got together last week to do our year end recap and strategize plans for 2012. Here is a sampling that might give you some ideas for improvement in the coming year. Whenever possible, say yes to your customers/clients. There is no try.”
  • WRITING ON THE WEB  |  WEDNESDAY, AUGUST 28, 2013
    [Best] Google Images: How to Add Great Images to Business Blogs
    Apparently images are best when steps are clear and everyone has a similar process. Business blogs are better when they lead with a spectacular eye-catching image. But are you bored like I am with the standard business photos offered on free photo sites ? How many happy smiling people have you actually seen in a business meeting lately?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 25, 2013
    [Best] The hinge to social media success? It might surprise you.
    Related Stories The insider’s guide to social media consulting success The best marketing value in the world? By Matt Ridings, {grow} Community Member. And to be honest, it surprised me. It didn’t feel “serious” enough. Boy was I wrong. For many companies, this has become their ignition point to social media success.
  • ANNUITAS  |  THURSDAY, JUNE 19, 2014
    [Best] Spam Traps and More – Email Deliverability Hot Buttons
    For best practices- especially now with the pending CASL (Canadian Anti-Spam Legislation) law going into effect July 1, 2014 – use double opt-in. Email deliverability for marketers is a hot topic. There are two types of spam traps – pure and recycled.  These email addresses are then set up and monitored by blacklists. It impacts revenue.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 7, 2016
    [Best] How to Start Your Enterprise Marketing Journey in 4 Simple Steps
    How to Start Your Enterprise Marketing Journey in 4 Simple Steps was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How to Start Your Enterprise Marketing Journey in 4 Simple Steps appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Modern Marketing b2b
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, SEPTEMBER 4, 2013
    [Best] How Strong Company Cultures Increase Productivity, Passion and Profit
    Company culture isn’t your bowling events, free food, or company foosball tournaments; it’s your leaders’ visions, values and ideals and how they influence and inspire employees to be the best they can. Ask not what you can do for your company. Ask what your company can do for you. At AG Salesworks, we agree with all of these statements.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 22, 2015
    [Best] How Branded Should Your Content Hub Actually Be?
    While creating a central hub is a universal best practice, the amount of branding that a hub should have is a different story. Every brand doing content marketing should create a space or central hub for the content to live. This is a challenge many marketers face and is one they all have approached very differently. Branded. Unbranded.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 3, 2016
    [Best] Watch Out For These 5 Misconceptions In Online Marketing Performance Analysis
    Misconception #4: This Tactic Performed Best Last Time, So We Should Use The Same Tactic This Time. There are several best practices we rely on for generating performance in search and social programs across client initiatives. Misconception #1: Week To Week Traffic Is Down, So Overall Website Performance Must Be Down Too.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 8, 2015
    [Best] You never get a second chance to make a first impression
    That said, even with the best MAS in the world, it really does come down to harnessing your inner Conor Lynch. No matter how automagical your marketing automation software is and no matter how responsive, mobile-ready, and activation-optimized your website is, it really comes down to your first real human connection. Are you the box for me?
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, DECEMBER 4, 2012
    [Best] What’s On Your Sales And Marketing Program Wish List For 2013?
    It’s crucial to have the proper amount of resources allocated to each outside sales rep to fill pipeline – the best way to do that is to reevaluate how many outside reps each inside rep is dedicated to. It’s December 3 rd and the most wonderful time of year has begun. The malls are packed, the trees are lit and holiday music is being played.
  • LATTICE  |  MONDAY, JANUARY 25, 2016
    [Best] One Company | One City | One Lattice
    Teams had to make the food (with the help of professional chefs, of course) and then find a way to convince everyone else that they had the best food through a 30-second commercial and logo design. That’s exactly what I was tasked with late last summer and what ultimately became “Lattice Kick-Off 2016”, or as we like to call it “LKO 2016”.
  • BLUE FOCUS MARKETING  |  MONDAY, OCTOBER 15, 2012
    [Best] Why storytelling is the ultimate weapon for brands. #WeFirst
    Melinda Partin, in her Fast Company article “ Brand Storytelling: Connecting with Your Audience ,” observed this important trait of brand storytelling: “Apple has clearly done the best job in winning over the hearts and minds of users. Social Branding and Storytelling. The Power of Story. Cultural Capital Through Social Responsibility.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, JANUARY 3, 2013
    [Best] The 7 Traits of Successful Salespeople
    Your chances of beating out the competition in B2B sales are best if you do your homework first. The best salespeople can. As you prepare for a successful 2013, make sure you’re hiring and encouraging the right personality traits in your sales team. . 1. Modesty. ” In sales, we get rewarded by achievement. Confidence.
  • CMO ESSENTIALS  |  TUESDAY, JANUARY 26, 2016
    [Best] Untangling the Data-Driven Marketing Mess
    For more on data-driven marketing best practices, read Aberdeen’s free report, The Data on Data-Driven Marketing: Where Data & Analytics Make a Difference ! What’s it like to learn data-driven marketing ? It’s a lot like learning to fish using a rod and reel. That wise angler calmly walked over, looked at the tangled mess, and smiled.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 16, 2014
    [Best] Managing Digital Disruption: 12 Takeaways From Modern Marketing Experience Europe
    We’re bringing together more modern marketing experts to continue the journey of sharing and best practice education! The theme of “digital disruption” was a core part of the event agenda this week at Modern Marketing Experience Europe. But it’s clear we still have a long way to go. Get out of your comfort zones.
  • CONTENT MARKETING TODAY  |  THURSDAY, APRIL 25, 2013
    [Best] Write a Book. Change the World.
    What are the 5 to 10 best examples and/or case studies for each point you''re making—60 seconds per example? Even the very best writers require editing. This is the best shot you have of getting meaningful reviews in the real world. Great business books do change the world. You can see their book covers here.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 28, 2014
    [Best] 6Sense Finds B2B Prospects Using Web Site Activities
    Individual models predict the individual’s likelihood to be the best sales contact. I mentioned 6Sense briefly in a recent post about vendors who help companies find prospects on the Web. We also clarified that users can extract company-level profiles including attributes (industry, revenue, etc.) Formal release was in May 2014.
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 21, 2013
    [Best] Igniting Word of Mouth: How WOM Reduced Teen Smoking in South Carolina
    Perhaps the best way to explain the power and effort required with Word of Mouth marketing is to share a success story. This blog is powered by WPEngine – the best WordPress hosting on the planet. This wildly popular post ran on the Marketo blog – with over 731 shares on social media. By:  Dayna Rothman. Backdrop. Purpose.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, OCTOBER 28, 2010
    [Best] It’s The Little Things That Make Inside Sales Teams Perform Better
    The solution: keep your good inside reps around longer. A lot of people say that increased compensation is the best way of achieving this I would argue that employee happiness is just as important. Like having your operations director dress up as a figure skater. We don’t play around on Halloween. Absolutely!
  • HALEY MARKETING  |  TUESDAY, NOVEMBER 17, 2015
    [Best] Why Should You Verify Your Facebook Page?
    When inviting a new candidate into your office for an interview it is assumed that you would put your best foot forward, making sure the office is clean and that their first impression is positive one. When a candidate first comes across your Facebook page you want to ensure that you are putting your best foot forward. We can help.
  • HALEY MARKETING  |  MONDAY, FEBRUARY 29, 2016
    [Best] Social Pro Case Study: Making an Impact on LinkedIn
    We saw awesome traffic from LinkedIn during the month of January, with 388 sessions, besting the previous high of 351 sessions in March 2015. To have a complete social media presence, staffing firms need to have strategies for growth and sharing content across a number of outlets. LinkedIn. That had about a 10 percent success rate.
  • BIZNOLOGY  |  FRIDAY, NOVEMBER 16, 2012
    [Best] Selling From A Salesman’s Point of View
    ” Don’t get me wrong, all salespeople want the sale, but the best ones want the right sale. Tweet Photo credit: s_falkow. For those of you who have never been in sales, I would like to take you through a sales process (or some aspects of one) from the sales representative’s point of view. Not much to ask, right?
  • HUBSPOT  |  MONDAY, APRIL 6, 2015
    [Best] The April Fool's Day Email Prank That Returned 300% More Clickthroughs. No Joke.
    Our mission is to generate revenue for our clients online using inbound marketing best practices, and we''re proud to be among the top 1% of HubSpot Partners, which means we train and support our clients using the inbound marketing methodology. Best joke I''ve heard all day.". This is one of the best ones yet. client-facing.
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 9, 2014
    [Best] Is Context The Future Of Customer Experience?
    The proof will be in the pudding on this, as the ones who do this best will see the strongest growth. We recently launched an e-book on slideshare covering  The Future of Customer Experience. The e-book is a compilation of interviews we conducted with 19 experts on #custexp. The e-book summarizes these answers. The two go hand in hand.
  • ANNUITAS  |  THURSDAY, MARCH 24, 2016
    [Best] Shiny Objects, Demand Generation and ABM
    ABM is something that marketers need to consider, but at the same time, be careful not to go so far down the ABM road they lose their bearings on what constitutes strategic demand generation best practices. Even my firm, ANNUITAS, has written a blog on what “ Flipping the Funnel” means to us. Anyone remember Revenue Performance Management?
  • B2B MEMES  |  TUESDAY, DECEMBER 6, 2011
    [Best] Paul Conley: Has the Content Marketing Dream Become a Nightmare?
    Conley is best known, however, for his subsequent work, starting in 2004, as a consultant and blogger. Paul Conley. In the trade magazine business, not generally known for early adoption of new-media developments, Paul Conley is something of an anomaly. These companies don’t have the stomach for news and the confrontations it can promote.
  • SYNECORE  |  WEDNESDAY, APRIL 17, 2013
    [Best] The Danger of Assuming Context in Responsive Web Design
    Mobile-first responsive web design means much more than just considering layouts, imagery, and media queries. In reality, mobile-first design is all about content. Content is king as they say, and this is especially true when it comes to responsive web design. Right? Actually this couldn’t be further from the truth. Ta da!
  • THE ROI GUY  |  WEDNESDAY, MAY 4, 2011
    [Best] Optimize Content Marketing by Facilitating the Buyer’s Journey
    Achieving Relevancy by Mapping Content To the Buyer’s Journey In order to improve content relevancy, content development needs to be concise and important, with the right content developed to best facilitate buyer’s decisions, and enable sales to leverage the content to engage most effectively.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 23, 2014
    [Best] What Content Marketing ROI and a Beach in Fiji Have in Common
    To learn more about how to optimize your content experience for lead generation, join us on Wednesday, June 25th for a joint webinar with Marketo and Uberflip: Why Content Marketing Automation is Your New Best Friend (With Benefits). Author: Hana Abaza Any marketer worth her salt is results driven. Make It Visual & Responsive.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, JANUARY 22, 2013
    [Best] 5 Tips to Writing More Effective Cold Emails
    Many of the best things that have happened to me in the last 2 years  started with a cold email. The best bloggers on the internet preach the importance of  writing a compelling first sentence. Specifically, landing a great job, doing a landmark deal, and starting a relationship with a mentor all originated from cold outreach. But.but.I
  • HUBSPOT  |  WEDNESDAY, DECEMBER 9, 2015
    [Best] Why We Unsubscribed 250K People From HubSpot's Marketing Blog & Started Sending Less Email
    Instead, she moved those instant subscribers over to our daily subscription, which sends a once daily round-up of our best new posts. Consolidating all that into one daily email that includes our best content was logical and lovable. This subscriber purge brought our total subscriber count from 550,000 down to 300,000. What gives?
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, JUNE 13, 2016
    [Best] ZenIQ Account Based Marketing System Maps Buying Centers, Finds Data and Exection Gaps, and Recommends Actions to Fill Them
    These correlations will be the basis for recommending the next best action for each account. Then I saw ZenIQ. At present, the actions are chosen by rules set up manually by marketers – although even this is a step ahead of having marketers directly assign accounts to specific campaigns. Now things start get interesting.
  • MARKETING ACTION  |  FRIDAY, SEPTEMBER 11, 2015
    [Best] Be the End of Quarter Secret Weapon
    The best way to make both your boss and your prospects happy here is to segment your audience and focus on value, or work to upsell from their current position. The best way to appease your boss and increase your email frequency, without hurting your reputation, is to segment. The clock is running down. Sound familiar? But it is not.
  • CONTENT STANDARD  |  TUESDAY, OCTOBER 27, 2015
    [Best] 5 Insights to Help You Navigate the Inbound Marketing Job Market
    If you aren’t tied down to one area or are maybe looking for a fresh start, your best bet is to start your search in Massachusetts, New York, California, or Illinois. For example, while the actual volume of job titles containing the word “SEO” has decreased, it’s still one of the best-paid skills.
  • PWB MARKETING BLOG  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Best] 5 Simple SEO Tips To Optimize B2B Video
    The best thing you can do for your videos is to put them on YouTube. Have you heard about Universal Search? It’s Google’s term to describe their search results. Nowadays Google ranks more than just websites. If your business puts video online, make sure it’s optimized for search engines. Create a Company YouTube Page. This does two things.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 15, 2015
    [Best] My assistant is a robot
    For example, a garden-variety PA or EA has access to my credit card info so that I can send presents to my imaginary wife for our imaginary ten-year anniversary or a bottle of rare birth-year Scotch to my best client on his birthday. Then, if I need to move things around, I’ll make that request early, fire and forget. Like this post?
  • B2BBLOGGERS  |  MONDAY, APRIL 23, 2012
    [Best] Are You Ready for B2B Mobile Marketing?
    And you don’t have to go too far down the alphabet to find a negative demonstration in Best Buy. Mobile computing is not only a challenge for consumer brands. B2B buyer behavior is changing thanks to the proliferation of smart phones and tablets, which means B2B marketers have a lot more to think about. Advertising. Creating Mobile Apps.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, MAY 31, 2013
    [Best] Neolane Interaction Tightly Integrates Real-Time and Outbound Marketing Campaigns
    Interaction performs the same basic functions as other interaction managers: it receives a request from an external touchpoint that is engaged with a customer, selects the best treatment, and returns the recommendation to the touchpoint. As I mentioned last week , there haven’t been many new B2C marketing automation products in recent years.
  • VERTICAL RESPONSE  |  THURSDAY, JULY 10, 2014
    [Best] 3 Easy (and Cheap) Storefront Marketing Tactics
    The best part? If you’re in the food business, the easy option would be to dish out samples of your best-selling products. Here in San Francisco, the Haight-Ashbury district is probably most famous for being the birthplace of the hippie counterculture movement in the ’60s. Check them out. 1. Free Treats. Who can resist?
  • SAVVY B2B MARKETING  |  FRIDAY, MARCH 9, 2012
    [Best] Savvy Week in Review - March 9
    The Inspiration Paradox: Your Best Creative Time Is Not When You Think – via @sciam. For at least some of the Savvy Sisters, it feels like spring is in full bloom. I don't know about you, but the burst of warm weather inspires productivuty and creativity. It makes me want to get out there and get organized!
  • ACT-ON  |  TUESDAY, DECEMBER 22, 2015
    [Best] Tips to Improve Customer Loyalty: Necessity is the Mother of Retention
    Highlight your best customers by using their testimonials on your landing pages, or invite them to present at your user conferences. My to-do list is clear, and all I have left to do is write a blog post about customer retention. First, I need caffeine. Parked in front of Starbucks, I remembered they had sent me an email this morning.
  • FATHOM  |  FRIDAY, JUNE 6, 2014
    [Best] Manufacturers: Are You Attracting the Right Employees with Your Careers Pages?
    Competition for those skilled workers is high among companies looking to bring the best to their business. Following is a checklist of items you should have to compete with the best: 1. Whether it’s industry awards for excellence or “best place to work” accolades, list them here. 8. that your company offers to employees. 6.
  • ANNUITAS  |  THURSDAY, MARCH 6, 2014
    [Best] With Big Data Comes Big Responsibility
    If this is true- where should an organization start to ensure best practices? Another reason this best practice? The theme that I keep seeing and hearing is that data privacy is everyone’s responsibility within an organization. Don’t be greedy : Only ask for the data that you really need for business purposes.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 7, 2010
    [Best] The 20 craziest things you can do on Twitter
    swear I had no idea.  So don’t be a boob — tune in for the web’s best bra advice. OK, we’ve heard all the great business success stories about connecting and learning through Twitter. But the human race is made up of all kinds of people and some of them have more important things to do. Bloody great idea. doth protest.
  • HUBSPOT  |  MONDAY, JULY 14, 2014
    [Best] New Twitter Dashboard Lets You Measure Performance of Organic Tweets
    Of course, the beauty of Twitter''s new dashboard is that you don''t have to rely on these general best practices to improve your own Twitter content strategy. Have you ever craved better insight into the performance of your individual tweets? Well, hold on to your hats, folks. The New Organic Tweet Analytics Dashboard. Test it and see!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 3, 2015
    [Best] 5 Ways Twitter is changing the world (despite what the critics say)
    Related Stories What are the best social media platforms for your business? I was recently interviewed by CNN  about how Twitter is shaping the world. Of course the newscast was only able to use a small portion of the entire interview but the topic is interesting enough that I thought I would share my thoughts on this important subject.
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 9, 2012
    [Best] 22 Tweetable Moments and 23 Slides From MarketingProfs B2B Summit #MPB2B
    You can also register for a streamlined virtual “Best of” version of the MarketingProfs B2B Marketing event including my presentation. Info-doodle of my presentation by Veronica Maria Jarksi ( click here to enlarge.). Last week, I attended MarketingProfs B2B Marketing Summit. It was my 3rd conference in 5 weeks. toprank. So cool.
  • ANNUITAS  |  THURSDAY, JULY 23, 2015
    [Best] Are All Benchmarks The Same?
    We can all learn from best practices and benchmarking surveys and reports share a great deal of that (favorites from industry content experts like Content Marketing Institute , MarketingProfs , Demand Gen Report , HubSpot and Kapost ). The only problem with benchmarks and their data is that they must be relevant. Probably not. Focus.
  • VERTICAL RESPONSE  |  TUESDAY, JANUARY 12, 2016
    [Best] How to Give Your Website Rock Star Status [Webinar]
    The best websites create a memorable experience for all of their visiting customers. Now it’s up to you make sure your website makes the best impression possible. For the best results, you have to market it just as you would a brick and mortar store. Make Your Website a Rock Star Before You Start the Tour.
  • SAZBEAN  |  THURSDAY, AUGUST 14, 2014
    [Best] 4 Ways Your Marketing Fails
    The best marketing sums this up in a short phrase that can often be used as a tagline. 2. Trier (Photo credit: sazbean). Marketing is easy, right? Well, it doesn’t really have to be difficult, but it does require some forethought and planning. Unfortunately, a lot of marketing out there fails at even that… 1. That’s great.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 1, 2014
    [Best] 4 Marketing Minds You Ought to Hear From at Modern Marketing Experience Europe
    The event agenda is packed full of modern marketing best practices, proven tactics, and real examples from peer organizations learning, growing, and thriving! London calling! We’re gearing up for a very special event, Modern Marketing Experience Europe , 14-16 October 2014. Join us! 1. Eve-Lyne Mire, CRM Manager, Nescafe Dolce Gusto.
  • THE ROI GUY  |  TUESDAY, FEBRUARY 18, 2014
    [Best] Your Prospect’s Preference: Concrete or Fluff?
    Concrete helps your prospect analyze and compare to best practice benchmarks, helping them to diagnose their issues and guide challenge prioritization. By Mark Schlueter Do you fail to move your prospects from “Do Nothing” to “Yes” because your value messages are "fluff”? Fluff is not personal. It’s not keenly relevant to your Buyer.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 14, 2014
    [Best] 5 Internal Processes to Make You a Marketing Automation Superhero
    For best practices on how to perform a test, check out the blog post A/B Experimenting: Perform Tests That Can’t Be Ignored. 5) Like S.H.I.E.L.D’s Agent Coulson, Unite and Reward Your Team. Once you’ve got your marketing automation implemented, you need to use your new powers with respect and caution. No Hulk Smash!
  • EMAGINE B2B BLOG  |  TUESDAY, JULY 12, 2011
    [Best] The whys and hows of using online video in business
    We’ve discussed the video topic before, most recently in this post.  We keep coming back to it, because it’s still the best tool you’re probably not using …and there’s just no good reason for it to stay that way. Our reminder came from running across a post by David Wells that’s really an interview he [.].
  • HINGE MARKETING  |  FRIDAY, NOVEMBER 29, 2013
    [Best] Hinge’s Fab Five: November 2013
    This monthly column will help you keep up with the best marketing articles on the web. To gain some insight, Blogging Wizard surveyed 46 experts to know which social media management tools work best for them. Top Professional Services Marketing Content from November 2013. Enjoy! How to Optimize Your YouTube Video for Maximum Traffic.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, SEPTEMBER 5, 2012
    [Best] Eastwooding is Good for Sales - And Here's Why
    Sales role playing (or Eastwooding!) is the best way to discover if what you say makes sense, if you create any stumbling blocks, what questions you’ll be asked and how to best respond to them. Did you catch Clint Eastwood’s conversation with an empty chair at the recent 2012 Republican convention? Give a presentation to a group.
  • HUBSPOT  |  MONDAY, JULY 27, 2015
    [Best] So Your Ebook Didn't Generate Leads? You Could Be Making These Rookie Mistakes
    An effective outreach strategy is the next step to giving your ebook the very best chances of getting seen. To make sure you are giving your content the best possible chance to be snapped up, it's vital that you only target influencers who speak to your audience. We've all had it happen before. You spend days creating an ebook.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, DECEMBER 18, 2013
    [Best] 10 Ways to Drive Traffic to Your B2B Website with Twitter Influencers
    Crowdsource your content by asking industry leaders for their views on a subject – then compile a list of the best responses. For B2B marketers, Twitter can a very powerful tool to build relationships and drive traffic to your blog. But most business marketers still don’t get it. How can you cut through the noise? Influence marketing.
  • FATHOM  |  THURSDAY, OCTOBER 22, 2015
    [Best] Fathom SEO Pulse #42: Why Quality Content is a Must, Cross-Device Optimization & More
    Just use the standard AJAX best practices. Once all of the issues have been fixed and best practices have been put in place, you tend to hit a wall. Check back each week to stay on top of any new strategies and changes to make sure you’re constantly using the best on-site and off-site SEO methods. link]. link]. link]. link].
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 25, 2015
    [Best] 7 Ways To Get Customers To Love Your Brand
    Develop a loyalty club and then throw parties for your best clients/customers. How do customers describe your company to their family and friends? Does your product just meet a need, or are they really in love with your brand? Your brand should be bigger, and more tangible than your product alone. Give Your Brand Personality.
  • HUBSPOT  |  TUESDAY, JULY 21, 2015
    [Best] Phones Aren't Just for Texting: How Calls Fit Into the Customer Journey [Infographic]
    Once you know how phone calls fit into the customer journey, you can start optimizing your efforts to drive more of your best leads towards a call. I've got a pretty big thing for phone calls. (I bet your sales reps do too.). Often times, it takes a lot of interest to get someone on the phone. Here are three easy steps to get you started.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 24, 2015
    [Best] Learn From Annoying Mistakes Marketers Make
    The best approach for ensuring such successful ‘data wrangling’? From repeating email promotions to not making content accessible across all your channels, avoid these common marketing mistakes which can alienate prospects. We know the modern consumer is demanding and who can blame them? Ford Channel: 725,904 views.
  • FATHOM  |  FRIDAY, JANUARY 9, 2015
    [Best] Evaluating a Healthcare Marketing Agency in 4 Questions
    You should choose whichever agency best fits your culture and needs (it might not be Fathom!), but just consider as a reference point: Fathom currently works with 68 healthcare clients. These 4 questions will get you started in determining the best agency for your organization. Do you intimately understand my organization’s challenges?
  • OPENTOPIC  |  MONDAY, JULY 13, 2015
    [Best] Content Marketing Spotlight Series: A Q&A With Robert Rose
    have found that the best way to deliver that “delight” is through traditional narratives (delivered in new media) that create excitement, or connection, or thought-provoking utility. The best content marketing processes are born iteratively and over the long haul. There’s a lot to say about Robert Rose. RobertRose. Ten years ago?
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 17, 2012
    [Best] 5 Tips for a Social Media Profile Extreme Makeover
    Tips for a Social Media Profile Extreme Makeover was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jason Miller It can be difficult to stand out in the fast paced world of social media, but having a well branded cohesive design across your social profiles can help differentiate your business from the masses.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 16, 2013
    [Best] Case study: ROI of social influence
    To the best of my knowledge I have not created any Dell-centered content before. To the best of my knowledge I have not created any Dell-centered content before. What is the ROI of me? We’re about to find out. Last week I participated in an “influencer outreach program” sponsored by Dell. Was there a payoff for Dell?
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 2, 2011
    [Best] Email Deliverability by Design: An Important Checklist
    This document provides a comprehensive set of email marketing best practices in a nice, actionable and easy-to-use checklist. With this checklist, marketers can consistently ensure that best practices are implemented and checked-off before their marketing campaign launch. Why did we pack all this info into a checklist?
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