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  • VIDYARD  |  FRIDAY, FEBRUARY 5, 2016
    [Best] Video Marketing How-To: How Long Should Your Videos Be?
    So with that in mind, today we want to talk about the best lengths for your video content at every stage of the funnel. These are all best practices – and your audience may vary – but let’s dive in. Hello, and welcome to another episode of Video Marketing How-To! appeared first on Vidyard. Blog Video How-To
  • SOCIAL MEDIA B2B  |  THURSDAY, FEBRUARY 4, 2016
    [Best] How B2B Companies Can Use Awards as a Marketing Strategy
    Showing an award on your web page, marketing brochure or during the checkout process shows your customer that you were evaluated by experts – and that they not only deemed you worthy, but found that you are the best of the best (as cheesy as it may sound). But I’m not the best…”. And business is no different. Ok, I get it.
  • THE POINT  |  FRIDAY, NOVEMBER 16, 2012
    [Best] Has Content Marketing Made Branding Obsolete?
    The leads that you generate from a white paper about best practices, or a Webinar about ROI, or an infographic about industry trends, or (ahem) a blog post about a “hot topic” all serve to make your brand irrelevant. Confession: as a died-in-the-wool direct marketer, I am a branding cynic. Starbucks is a successful brand. And so is Nike.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, AUGUST 15, 2012
    [Best] How to Ask for an Appointment in an Email Cold Call
    Sometimes I'll offer two times a week out for them to choose from and then say, "Which date/time works best?". When I got the message below from Daniel McLellan , I had to share it with you. The way he "closes" his emails is much better than what I recommended in my new Ultimate Guide to Email Prospecting. Why is it better? Are you kidding?".
  • HUBSPOT  |  SUNDAY, SEPTEMBER 27, 2015
    [Best] Pleased to Beat You: The Stories Behind 5 Epic Brand Rivalries
    However, we'd argue that competitiveness got the best of them when they released this ad mocking a quote from the late Steve Jobs: As for Apple's retaliation, well, there hasn't been much. This post originally appeared on HubSpot's Agency Post. Its grand idea for bringing together the two chains fighting for market share? Haven't caught one?
  • MARKETING ACTION  |  WEDNESDAY, JUNE 26, 2013
    [Best] SEO 101: How Search Engines Make Money (and Why It Matters)
    Search engines are extremely vested in providing the best, most relevant organic search results – every single time. If a searcher doesn’t trust that the search engine they’re using provides the best results, they just visit a different one and repeat their search. We’ve just launched a new eBook, SEO 101: The Basics (and Beyond).
  • EMAGINE B2B BLOG  |  WEDNESDAY, FEBRUARY 4, 2015
    [Best] Fall In Love With Google’s Social Search Functionality
    As SEO’s we understand that Google has one goal, to provide the best answer to a certain query, and thanks to knowledge graph our searches are being answered with more and more complete information. The way we search is evolving all the time. We live in a word where everything is knowable with a quick search. Marketers rejoice! Let us know!
  • THE ROI GUY  |  FRIDAY, JANUARY 6, 2012
    [Best] Happy New Year! Maybe not for IT Sales & Marketing
    Diagnostic Assessments are even more provocative, surveying the buyer on spending, goals and priorities issues, capability and maturity to understand where they are currently, benchmarking them to best practice leaders and peers to identify and prioritize issues, and prescribing specific solutions to remedy the highest priority opportunities.
  • HINGE MARKETING  |  TUESDAY, SEPTEMBER 22, 2015
    [Best] Developing Your AEC Brand Through M&A
    But a merger or acquisition is actually one of the best opportunities a firm has to rethink its brand and develop its marketing strategy — especially if it hasn’t been giving them the attention they need up to this point. cost cutting), and less about marketing best practices. What drives value and what can threaten it?
  • BLUE FOCUS MARKETING  |  SUNDAY, APRIL 10, 2011
    [Best] Innovation Gone Wild On Madison Avenue
    Big ideas, hard work, never settling, openness to constant change and technologies, attracting the best talent with the best attitudes, simultaneously getting people from many different disciplines to have a singular, unrelenting and unified focus.&#. “Crowdsourcing on the prowl in Adland’s jungle”. disappear.  Agile Agency – SXSW.
  • NUSPARK  |  TUESDAY, JULY 28, 2015
    [Best] Effective Social Selling = Mindset over Tactics
    And what’s one of the best ways to begin building a relationship with someone? What is it about the term “Social Selling” that gets people riled up? If you listen to enough conversations on LinkedIn surrounding sales, you’ll get lots of differing opinions. Some discount social altogether as a non-starter. Who’s right? closed more than five.
  • JUNTA 42  |  SATURDAY, JANUARY 16, 2016
    [Best] This Week in Content Marketing: How Native Advertising Will Drive the Future of Owned Media
    We disagree with an article that claims native advertising’s best days are behind it. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. Finally, we’re encouraged by a 2016 trends article that suggests the need for content will grow in 2016. This week’s show. Content marketing in the news.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, AUGUST 29, 2010
    [Best] The Spirituality of Social Media
    This is the social web — and the human spirit — at its best. Sure the social web is filled with rants and quacks, but I’ve also been thinking about how the science and technology of this channel lifts people up, and perhaps even makes us better in a deeper, spiritual way.  Here are a couple of personal observations.
  • WRITTENT  |  THURSDAY, AUGUST 29, 2013
    [Best] Is Your Website in Dire Need of a Content Audit?
    If your company is engaged in re-branding efforts or migrating to a new content management system (CMS), like moving from WordPress to HubSpot , a content audit is definitely a best practice. Even content strategies with the best intentions can appear spammy to search engines. Best Practices and Facts Change. Evaluate Quality.
  • FATHOM  |  FRIDAY, JANUARY 8, 2016
    [Best] Quick & Simple Tips To Improve Your Email Marketing Right Now
    Here, you can have some fun and experiment with where those social buttons will work the best. Putting them at the bottom of the email may not be the best choice for your customers. It’s super easy to find a ton of tips, tricks and advice for improving your email program, however, some of them take a lot of time to do. class].image_banner
  • HINGE MARKETING  |  FRIDAY, OCTOBER 11, 2013
    [Best] Hinge’s Fab Five: September 2013
    This monthly column will help you keep up with the best marketing articles on the web. The 13 Best Industry Blogs. The Sherpa team asked their blog audience to rank the best marketing blogs out there. Top Professional Services Marketing Content from September 2013. Enjoy! Locations for Your Calls to Action. By Jason Acidre, Moz.
  • WRITTENT  |  WEDNESDAY, JULY 31, 2013
    [Best] Starting a Blog: 20 Attainable Steps to Epic Success
    Get started with our honest thoughts on the Best Keyword Research Tools. 4. Compile your best ideas for content into a resource that you can use and update over time. Your company’s front line employees are your single best resource for gaining a more vibrant understanding of your customer base. Best-of-Niche Link-Up Posts.
  • HUBSPOT  |  TUESDAY, APRIL 8, 2014
    [Best] How to Attract More Clicks to Your Blog Posts: 11 Revealing Title Tests
    hope that seeing some of this data will not only inspire you to find unique ways to position your blog post titles to make them more clickable, but that it will also encourage you to try out different types of titles on your own blog to see what works best for your readers. But that''s easier said than done. The Winner: Variation A (.07%
  • SALES LEAD INSIGHTS  |  MONDAY, APRIL 13, 2009
    [Best] Is social media effective for B2B lead generation?
    Michael Stelzner , best known as the author of Writing White Papers: How to Capture Readers and Keep Them Engaged , recently released his report on the results of a survey on social media marketing that he’s using as bait for the Social Media Success Summit he’s producing in May. What’s all this have to do with social media?
  • TRADESMEN INSIGHTS  |  TUESDAY, NOVEMBER 26, 2013
    [Best] Ways to Maintain a Better Relationship With Tradesmen
    They can be your best friend or your worst enemy. Email is probably the best and most cost-effective way to this. You’ll find that there will be strong advocates that arise out of such forums that will be your best advertising to the group. That holds true when it comes to the trades. Sta y in touch. Solicit feedback.
  • B2B MARKETING MENTOR  |  THURSDAY, DECEMBER 5, 2013
    [Best] How Act-On Used Brand Advocates to Generate Over 200 Referral Leads and $60,000 in Sales in Six Months
    The first, “ Brand Advocates: The Greatest Resource You Never Knew You Had ,” introduced the benefits of brand advocacy and revealed best practices for developing your own program. For example, potential software buyers will sometimes take to Twitter and ask for feedback on the best marketing automation platform and why.
  • MODERN B2B MARKETING  |  FRIDAY, OCTOBER 26, 2012
    [Best] Conversion Expert Tim Ash Discusses Common Landing Page Mistakes & Making Social Actionable
    by Jason Miller Tim Ash is the CEO of SiteTuners.com and the author of the best selling book “Landing Page Optimization”. Conversion Expert Tim Ash Discusses Common Landing Page Mistakes & Making Social Actionable was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Watch the video on YouTube!
  • LEADER NETWORKS  |  WEDNESDAY, FEBRUARY 1, 2012
    [Best] Does Your Company Inspire Trust? How Online Communities Can Help!
    That’s why it’s always best to behave in an honest and trustworthy manner, rather than endeavor to rebuild bridges. Just the other day, I said to my 10 year old daughter ‘trust is hard to win and easy to lose.’ Once trust is broken, it takes time and evidence to repair the damage. Not really. It’s not that simple where trust is concerned.
  • HUBSPOT  |  THURSDAY, MAY 7, 2015
    [Best] Online Security & Protection Measures: What All Ecommerce Owners Need to Know About PCI Compliance
    The PCI DSS follows common-sense steps that mirror security best practices. believe Nate Silver said it best. The modern world of technology can be frightening place. Sure, the internet has democratized information for developed countries, and is continuing to do so for emerging and developing countries across the globe. Ecommerce
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 13, 2011
    [Best] Case Study: How e.Republic Went from Awkward Conversations to Automation
    Best yet, e.Republic’s marketing automation investment has meant a lot less awkward conversations and a lot more high-fives. by Jesse Noyes | Tweet this It’s an early, awkward conversation many marketers hold when they join a new company. And it’s one Drew Noel remembers well. He wanted to know what metrics she used to measure success.
  • WEBBIQUITY  |  FRIDAY, FEBRUARY 18, 2011
    [Best] Nine Expert Guides to Local SEO
    Find the answers to these questions and others here in nine of the best local SEO guides of the past year. As with SEO generally, keywords and content matter (though for local SEO that includes geography- or region-specific terms) and links play a significant role (though key link sources are different for local businesses). Digg this!
  • FATHOM  |  THURSDAY, SEPTEMBER 3, 2015
    [Best] Content Marketing for Higher Education
    Digital marketing is a complex field, but content marketing is really as simple as the name implies – It’s taking what your school does best and developing content around these strengths to cultivate interest in your ideal audience. think the best way to describe the process is marketing content. Boom…that is content.
  • TONY ZAMBITO  |  WEDNESDAY, MARCH 21, 2012
    [Best] How To Get To Know The New SMB Buyer
    Additionally, this gives you the ability to address fragmentation and identify sub-market segments that have the best optimal scenarios to be part of the SMB buyer’s solution. © All Rights Reserved Peter Schofield. In the first article of this series, we visited two new realities.  That is of how to get to know the new SMB buyer. 
  • STORIES THAT SELL  |  THURSDAY, JUNE 3, 2010
    [Best] How to Repackage Precious Case Study Content
    Share your best customer stories on your blog – either in full or linked back to the full story on your website. Just make sure it focuses on best practices and approaches without heavily talking up your product or service. 3. Here are just a few ways: 1. Blogs. An estimated 77% of active web users read blogs. Press releases.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 11, 2012
    [Best] Why haven’t you secured a ton of domain names?
    Just gloat about all the money you’re saving by not availing your name, your brand, or yourself to the whims of others, some of whom don’t have your best interests in mind. One domain’s good enough, right? Maybe my megaphone isn’t big or loud enough but folks are still wandering around with maybe one domain name.
  • WRITTENT  |  TUESDAY, DECEMBER 9, 2014
    [Best] 3 Conversion Psychology Principles to Use in Sales Copy
    Choosing to integrate behavioral psychology into your sales copy process could be the best  content marketing decision you make this year. Image source. Sales people are in the business of convincing others. It may surprise you, but marketers are as well.  You should also develop a strong knowledge of behavioral psychology principles.
  • THE FORWARD OBSERVER  |  TUESDAY, JULY 30, 2013
    [Best] B2B Content Marketing: How To Get Your Prospects To Love You
    For B2B marketing, images and video are one of the best ways to communicate complex products and services in a simple way. As marketing continues to evolve, the most successful marketers are keenly aware that the core restraints of marketing have shifted from space to attention. For ages, marketing was constrained by space limitations (i.e.
  • VERTICAL RESPONSE  |  MONDAY, JANUARY 13, 2014
    [Best] 5 Easy (and Affordable) Ways to Show Customer Appreciation
    Customers also have more options to choose from when it comes to purchasing – whether it’s supporting a local business, shopping for the best price, or shopping online for convenience. Showing customer appreciation is more important than ever, as customers have more ways to browse and shop than ever before. Send a Handwritten Note .
  • WRITING ON THE WEB  |  WEDNESDAY, JUNE 25, 2014
    [Best] 5 Goals for Your Blog & Website… and One Big Challenge
    What this means is that the best way to draw traffic to your blog is simply to write useful stuff that real people want to read. What has worked best for you? and One Big Challenge" width="300" height="256" title="5 Goals for Your Blog & Website… and One Big Challenge" />What goals have you identified for your blog and website ?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 22, 2014
    [Best] A report from the epicenter of content marketing conferences
    would imagine there are only a handful of people who attended both events so I thought it might be helpful if I provided some observations from two solid weeks of content marketing best practices. The quality of both of these content marketing conferences was extraordinary. Know your audience. Prepare Connect with them where they live.
  • HALEY MARKETING  |  WEDNESDAY, AUGUST 12, 2015
    [Best] Protecting Your Employment Brand – Lessons From the Oracle of Omaha
    that are "hard to fill." If your employment agency can't attract the best candidates in tight markets, your clients will turn to firms that can. Warren Buffett is a pretty smart guy. This quote crystallizes how important it is for your staffing firm to protect its employment brand. And how do you attract those great candidates? Be clear.
  • SOCIAL MEDIA B2B  |  FRIDAY, OCTOBER 11, 2013
    [Best] How to Create a B2B Content Culture
    Be the best and most honest teacher around and you’ll gain customer trust. These are the best people to get blog topics from, because they hear the questions your clients and prospects ask every day. B2B marketers know that content creation – and blogs in particular – is a critical part of the marketing arsenal. Learn to Teach.
  • HUBSPOT  |  TUESDAY, APRIL 17, 2012
    [Best] 10 Ways to Instantly Amplify the Social Proof of Your Marketing
    Here's a step-by-step guide to using Twitter's embeddable tweets feature to help you get started, and below is what an embedded tweet looks like: @ HubSpot is the the best thing to have landed in New England since Tom Brady. Consider the various ways you can identify and feature your best customers. What Is Social Proof?
  • TRADESMEN INSIGHTS  |  THURSDAY, APRIL 7, 2011
    [Best] 5 Tips to Improve Your B-to-B Direct Marketing Efforts
    recently read a post by Chris Cottle in BtoB magazine  that highlighted 5 best practices to help guide your DM efforts and I wanted to share some highlights thant might help you: Invest in your list - The old adage “garbage in, garbage out.&# Don’t be concerned so much about the size of the list, but the quality.
  • VERTICAL RESPONSE  |  WEDNESDAY, AUGUST 7, 2013
    [Best] 5 Tips to Inject Humor into Your Social Media Mix
    The Shorty Awards , which honors the best in social media, recognizes people and organizations producing real-time short content across the social web. One of their “best of” categories? LOL, ROFL, HAHA. The level of engagement that humor can bring you is incredible. Humor. Use YouTube to find humor. Learn from Memes.”
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 6, 2014
    [Best] The Top Marketing Automation Posts of 2013
    Marketers will have the best of both worlds: a coordinating platform for standardized data and back-end processes, strategically enhanced with select point solutions for differentiated marketing capabilities.”. The Top Marketing Automation Posts of 2013 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].
  • TONY ZAMBITO  |  SUNDAY, MAY 8, 2011
    [Best] Content Marketing and Sales Enablement Must Get Married
      It seems to me at least, that having strategy and organizational structure built around the buyer - both in proactice as well as structurally as eBay has done - offers the best hope to serve as a catalyst to foster sales and marketing alignment.  Image via Wikipedia.   What’s going on? 
  • HUBSPOT  |  SUNDAY, NOVEMBER 4, 2012
    [Best] The Shelf Life of Facebook Posts, and Other Marketing Stories of the Week
    You may have heard us say the phrase, " data is a marketer’s best friend" many times before. Data: Only 5 Percent of Search Advertisers Follow Mobile Best Practices, From Search Engine Land. Well, that phrase still rings true today, especially as the marketing world continues to change. Do these statistics surprise you? You guessed it!
  • HUBSPOT  |  TUESDAY, APRIL 23, 2013
    [Best] Facebook Launches New Mobile Design for Business Pages
    The best thing about it? If you''re the proud owner of a Facebook business page , your page''s mobile presence is about to get a makeover. These updates are accessible starting today via mobile browsers and on the Facebook iOS app, with the changes coming soon to the Facebook Android app. How''s that for easy optimization?
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, FEBRUARY 28, 2012
    [Best] What Are You Doing To Prevent Cold Calling Burn-out?
    In many of the interviews I’ve done over the years here at AG, I always find myself looking for the best way to encapsulate the setting we try to create for the teleprospecting team. This is a message I try my best to convey to potential candidates during the interview process. Bottom line is that our product is our people.
  • SAVVY B2B MARKETING  |  FRIDAY, OCTOBER 28, 2011
    [Best] Savvy Week in Review: October 28
    Six Ways to Challenge Best Practice Plus Measurement by @Soulati. In her interview with Robert Rose of Big Blue Moose, she gets down and dirty about the real value (and price) of adhering to best practices all the time. So read on and enjoy! And point us to your faves of the week! Don't make these mistakes!
  • CONFLUENT FORMS  |  FRIDAY, OCTOBER 16, 2009
    [Best] Developing your Go/No-Go decision tree
    Your decision tree should not be treated as a simple sales tool; a good decision tree will both help you in determining which leads to pursue because you can win them, but also enable you to target the leads that result in the best projects for your company. The situation: A potentially juicy RFP falls into your lap.
  • HUBSPOT  |  MONDAY, MARCH 9, 2015
    [Best] 10 Examples of Captivating Data Visualization
    The best data visualizations communicate information and do so in an intuitive and beautiful way. Data can be very powerful if you can actually understand what it''s telling you. It''s not easy to get clear takeaways by looking at a slew of numbers and stats -- you''ve got to have the data presented in a logical, easy-to-understand way.
  • WEBBIQUITY  |  THURSDAY, MAY 3, 2012
    [Best] Mobile Positioning: A Business Must
    First, they should recognize the benefits of creating a mobile strategy that their best customers will respond to. Guest post by University Alliance. Mobile access to the web has surpassed browser usage. Consumers are growing fonder of their smartphones and tablets, using them to access content and make online purchases in staggering numbers.
  • THE FORWARD OBSERVER  |  TUESDAY, FEBRUARY 26, 2013
    [Best] 5 Easy Pieces to Turn Your Website Into a B2B Marketing Machine
    One of the best ways to capture leads is to offer premium content (whitepapers, eBooks, etc.) in return for contact information. Artillery B2B Marketing Blog > The Forward Observer To grow a business today, modern marketing techniques are essential. Within on-page SEO, there are two areas to keep in mind: The “visible” and “invisible.”.
  • THE EFFECTIVE MARKETER  |  THURSDAY, MAY 3, 2012
    [Best] What My Paper Route Taught Me about Content Marketing
    Facilitating easy content consumption means adhering to best practices for typography, navigation, page layout and design. Note: This is a guest post by Brad Shorr. See his bio at the end. My career in content marketing started at age 12. There are no shortcuts, either. Shortcuts to avoid include things such as –. On-page usability factors.
  • ACT-ON  |  FRIDAY, DECEMBER 11, 2015
    [Best] An Introductory Guide to Mobile for B2B Marketers
    Responsive design is the best choice for making your website mobile-friendly, for most marketers. for a full rundown on best practices.). Have you ever wondered how to use mobile marketing for a B2B lead generation campaign? If you’re like many B2B marketers, you probably thought mobile was a B2C tool, not a B2B tool.
  • CRIMSON MARKETING  |  WEDNESDAY, OCTOBER 23, 2013
    [Best] How To Create Killer Content With Google Analytics
    ” Now you can optimize your content and identify the best keywords to engage a wider audience. The key to marketing, and overall business, success is understanding your customer. This is now easier than ever given the vast availability of data-driven tools, such as Google Analytics. Lead Generation. Customer Retention. Brand Awareness.
  • CRIMSON MARKETING  |  WEDNESDAY, AUGUST 21, 2013
    [Best] How To Choose the Right Cloud Partner
    Take time to determine which cloud hosting provider is the best for your needs. Business cloud usage is steadily increasing, but it’s true potential remains vastly untapped. An area that needs more focus is the partner relationship between vendors and customers. It’s important to remember that not all cloud partners are the same.
  • TRADESMEN INSIGHTS  |  TUESDAY, APRIL 5, 2011
    [Best] How to Use Twitter to Find New Business
    For those that follow me, you know I talk about how Twitter is one of my best lead generators. Most people are either afraid or intimidated and there really is no reason to be. Understanding how your prospects are using Twitter and what personal data they are willing to share can boost its use for new business. Meanwhile, 95.9%
  • BIZNOLOGY  |  TUESDAY, MARCH 3, 2015
    [Best] The Medium.com is the message
    I write to share my ideas and to build brand recognition, I don’t write for SEO or SEM. What I want and need are eyeballs on my work — as many as possible, especially amongst the influencer class. and other network affiliates. The More the Merrier. The URL Importer. like to think it’s my 4.7k ”  It’s the silver bullet.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, OCTOBER 15, 2012
    [Best] 3 of the Biggest Challenges for Asset Management Marketers
    So marketers in the space need best practices for delivering a personal touch. by Jesse Noyes | Tweet this There are common principles that define all of marketing. Who can forget the four P’s , after all? But when you drill down – industry by industry – you’ll find unique challenges. Asset management has always been about establishing trust.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 24, 2015
    [Best] Marketers Will Define Company Strategy
    Marketers Will Define Company Strategy was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Sanjay Dholakia We’re living in a Marketing First world. If you haven’t yet experienced this shift for yourself—bear with me; it’s coming. Marketers Will Earn a Position on the Starting Line.
  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 2, 2014
    [Best] Google Knocks out Authorship Photos
    Despite the changes, it’s best for companies to keep creating quality content, says Scott Rodgers, co-founder of marketing company Tier10. Google is making big changes to its Authorship program that are stirring up mixed feelings amongst content creators. Now, it looks like this: What’s behind the changes? All rights reserved.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 28, 2014
    [Best] Your Expo Hall Game Plan: Make the Most of Marketo’s Marketing Nation Summit 2014
    Here are some best practices for getting the most out the Marketing Nation Summit at the expo hall this year – it’ll make partying with us at our Exploratorium gala that much sweeter. That’s why you need a game plan. Plan Ahead. full list of sponsors is available on our event website, so do some research ahead of time. Innovation. More Tips!
  • WRITTENT  |  FRIDAY, AUGUST 23, 2013
    [Best] The Complete Expert Interview Guide to Better Content Marketing
    There are a few different methods you can use to help you find the best subject matter experts to approach for an interview: networking, respond to the audience, and fill in the Funnel.                                                               Image credit: Calsidyrose/Flickr.com. Then hunt down the experts that best fit those criteria.
  • HUBSPOT  |  SUNDAY, APRIL 13, 2014
    [Best] Twitter's New Profile Layout, Gmail's Image-Heavy Inbox & More in HubSpot Content This Week
    This blog post outlines the best practices for protecting your account, as well as the steps you can take to recover your account after it has already been hacked. Our digital social tools are both a blessing and a curse. See all that and more in this week''s HubSpot content roundup. What to Do When Your Twitter Account Gets Hacked.
  • CMO ESSENTIALS  |  FRIDAY, OCTOBER 17, 2014
    [Best] Dreamforce 2014: It’s the Community, Stupid
    Like other conferences, many of the “real” sessions (you know, the ones in which a customer would actually learn about best practices or new products) were housed in surrounding hotels. It’s about the community. We’ll get back to that in a minute, but first a little Dreamforce by the numbers (because isn’t it always about the numbers?).
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 23, 2011
    [Best] 5 Amazing Infographics to Guide Your Online B2B Marketing
    Amazing Infographics to Guide Your Online B2B Marketing was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Maria Pergolino The magnitude of the Internet’s size and scope can be overwhelming when determining how to incorporate the countless B2B marketing facts and strategies you can find on the Web.
  • HINGE MARKETING  |  TUESDAY, OCTOBER 20, 2015
    [Best] Why Brands Fail (And Why Yours Doesn’t Have To)
    Pepsi had positioned itself as the “young” brand and proclaimed itself the best tasting cola. The best brand building strategies help your firm connect with its buyers, builds your reputation, and increases you marketplace visibility. Businesses old and new fall on hard times, make mistakes, rise and fall. Fallen Angels.
  • SYNECORE  |  FRIDAY, NOVEMBER 13, 2015
    [Best] Insight into Using Ad Retargeting to Convert Email Leads
    In general, ad retargeting offers one of the best tactics to get small—but powerful—messages delivered across various digital channels with a goal of pulling the end-user back to your site and getting them to take a desired action. At first blush, a large email lead list represents a positive sign of business health. Past Customers. annoying.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 5, 2014
    [Best] On Amy Adams, or, Why You Must Post Blogs You Hate
    On Amy Adams, or, Why You Must Post Blogs You Hate was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Scott Yates In the office of BlogMutt, where I work, we have this disagreement about Amy Adams. Half of us love her. count myself in this group, by the way. They find her flat and dull.
  • CLIENT BRIDGE  |  THURSDAY, DECEMBER 6, 2012
    [Best] INFOGRAPHIC: Small Business Content Marketing Matrix
    What type of content is best for promoting a small business with content marketing? This can vary depending on the products or services offered and the target consumers. From PRWeb, here's an infographic that shows how different types of content can appeal to different consumers, and offers facts or suggestions for each.
  • SAZBEAN  |  THURSDAY, JUNE 21, 2012
    [Best] Fresh Ways to Handle Blog Criticism
    Sometimes, however, that’s the best course of action. In that case, you can let the critic become your best friend. Sometimes being famous isn’t all it’s cracked up to be. When a blogger writes a negative comment about you, or goes on an outright tirade, it can be hard to bite your tongue and move on. Excitement? Jealousy?
  • CLIENT BRIDGE  |  FRIDAY, JUNE 15, 2012
    [Best] INFOGRAPHIC: The Content Marketing Matrix
    Different content types have then been plotted to help you choose the best content for your goals and customers. First 10 and Smart Insights have created a matrix for every content marketing goal. One axis measures purchase intent, from "Awareness" to "Purchase". The other axis measures decision style, from "Emotional" to "Rational".
  • SAZBEAN  |  MONDAY, JUNE 4, 2012
    [Best] How to Be a Guru: 6 Paths to Blogging Stardom
    Some people will tell you to give it all away—including your best content. So what’s the best approach? Do you want to leverage content marketing? I’m not just talking about guest posts or sharing content on social media sites here. And develop your authority as a guru in your blogging niche. News & Notes
  • SAZBEAN  |  FRIDAY, MARCH 16, 2012
    [Best] Five Reasons to Begin Podcasting Today
    And some of us are more auditory, learning best from oral speeches and music. It all started with Inside PR, a 15-minute discussion about PR, social media, and communications and how they intersect and on occasions diverge, hosted by Gini Dietrich, Martin Waxman, and Joseph Thornley. And now I have become an advocate of the podcast.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 3, 2013
    [Best] If it fails, at least I shipped a better version of myself
    Founding a startup is the best way I have found so far to do that. Comments Best of luck with the start up. Founding a startup is the best way I have found so far to do that. By Perri Blake Gorman, {grow} Community Member. have a confession to make. If I wasn’t good at it, I just didn’t do it. For the better.”. My fears rise.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 14, 2012
    [Best] Marketing Can Make You Crazy: Valentine’s Day Edition
    Marketing Can Make You Crazy: Valentine’s Day Edition was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jason Miller Being a good B2B marketer means driving sales and engaging customers all while building meaningful relationships. But what happens when you mix work with your Valentine’s Day messaging?
  • HUBSPOT  |  TUESDAY, AUGUST 30, 2011
    [Best] The Ultimate Google+ Cheat Sheet
    In this post, we've compiled the best content about Google+ from all across the web. Google+ is growing like crazy. In fact, it is the fastest growing social network ever. Just as with any other social network, marketers have a lot to learn and do. So we thought we would invest some time into making your life easier. The Basics. Google+ 101.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 8, 2014
    [Best] 5 Exciting Sessions Happening at Content Marketing World
    Handley will draw on principles from her new book, “Everybody Writes” for practical advice on how to tell your true story in the best possible way. (We just know she’ll delight!). 3. Content Marketing World kicked off this week in Cleveland, OH. Our friends from the Content Marketing Institute don’t disappoint.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 7, 2013
    [Best] 3 Ways To Differentiate Your Brand in Search Engine Results
    Zmags could do a better job at keeping the HTML title text to under 70 characters (a best practice  recommended by Google ). The best part of my above examples is that each keyword is specific, and they all have search volume (see below) according to the Google Keyword Tool (exact search). Optimizing Existing HTML Title Tags. Reviews.
  • HUBSPOT  |  SUNDAY, JULY 26, 2015
    [Best] Can Company Policy Make Your Team More Creative? Here's How 4 Companies Are Experimenting
    In fact, 25% of the employers on Fortune 's 100 Best Companies to Work For offer paid sabbaticals to their employees. So how do you sift through a wave of ideas to extract the very best ones? This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. Pixar had a process.
  • VOICE-BASED MARKETING  |  FRIDAY, APRIL 11, 2014
    [Best] Google Switches to Protected (Not Provided) Paid Search Keyword Data
    best call tracking providers) and then is matched to the advertisers targeted keyword. In In this example the keyword “call tracking” would be listed in the Ifbyphone reporting, but the actual user’s search query “best call tracking providers” would not. Encrypted Google Paid Search Queries.
  • HUBSPOT  |  TUESDAY, OCTOBER 6, 2015
    [Best] 10 Tips to Fight Credit Card Fraud
    Your shopping cart software is one way to beat out even the best of the scammers, but you have to keep it up to date. With the strongest security features, ample required information, and the best technology available, good shopping cart software can stop a lot of problems before they begin. Keep Shopping Cart Software Up to Date.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 5, 2014
    [Best] How Consumers Decide: Marketing for the 5-Step Model
    The best marketers know that the process doesn’t end at the purchase step – in fact, that’s only the beginning of a customer’s value for your company. How Consumers Decide: Marketing for the 5-Step Model was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Rachel Yarnold Decisions, decisions!
  • B2B MARKETING ONLINE  |  THURSDAY, OCTOBER 14, 2010
    [Best] Too good to be true?
    The focus was on how a company in such dire financial straits could retain its position at the top of the Best Buy lists. Actually, research seems to show that although people do buy the best buys, they also tend to look for the highest performer against brands that they know. Shame on them, one might say. But stop.
  • HUBSPOT  |  THURSDAY, JULY 3, 2014
    [Best] How to Create a Link to Jump to a Specific Part of a Page [Quick Tip]
    The best part about it all is that it''s super easy to do yourself, even if you don''t have extensive HTML knowledge. When most people think of links, they think of connecting two different webpages together. But that''s not all hyperlinks can do. With a little tweaking, you also can set up hyperlinks to link to content on the same page.
  • HUBSPOT  |  MONDAY, FEBRUARY 14, 2011
    [Best] How Do You Trigger Interest in Your Content? [Marketing Cast]
    The most important thing from a best practice perspective, David Meerman Scott says, is not talking about yourself and your product. Do you have any best practices for creating content that will trigger great interest in your target audience? You might be already convinced in the value of content creation for marketing purposes.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 28, 2011
    [Best] Marketing Tools and Technology – How Does A Marketer Decide?
    So I asked some of the best marketing minds I know to tell us how they approach all the new technologies in the marketing landscape. Mike answered the main question and graciously added two excellent follow-ups: How does a marketer decide which technologies will produce the best business outcomes? . What do we outsource? Image Source.
  • HUBSPOT  |  THURSDAY, JUNE 6, 2013
    [Best] 10 Epic Sports Pep Talks to Motivate Your Team [Videos]
    If anything like that happens to you (come on -- don''t deny it), I''ve put together a compilation of the best sports pep talks ever -- videos I turn to when I need a little pick-me-up to inspire different parts of my job. Throw the ball. Throw hard, Chip.”. He was 18 years old. His name is Skip. believe in that. Really. One game.
  • MODERN B2B MARKETING  |  MONDAY, MAY 5, 2014
    [Best] How to Design a Mobile Marketing App
    Of course, push notifications work best when they are relevant to the user. How to Design a Mobile Marketing App was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Niko Nelissen   If you’re thinking about creating a mobile app for your business or your brand, you aren’t alone.
  • VERTICAL RESPONSE  |  WEDNESDAY, JANUARY 21, 2015
    [Best] 4 Ways Your Audience Can Provide Content Ideas
    Ideas are often best started at the source – your audience. She also promises to re-post the best remedies. You’re ready to write an email, social update or blog post and the blank screen taunts you. Where to get started? It can be tricky coming up with content ideas. Don’t be afraid to ask.” Try SurveyMonkey or SurveyPlanet.
  • MARKETING GENIUS BLOG  |  MONDAY, JANUARY 10, 2011
    [Best] Monday Marketing Term: Content Mapping Strategy
    The best way to do this, is to look at the anatomy of the key deals your organization closed in the past year. Terms like Marketing Automation, Lead Nurturing, Content Marketing and Inbound Marketing all have one crucial component in common, the need for a Content Mapping Strategy. It is pretty simple in theory, but very complex in function.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 19, 2012
    [Best] 4 Ways To Organically Capture Attention and Leads from SEO
    The best way to start earning links is by reading other blogs and digesting others’ content, and commenting on it. by Christina Pappas | Tweet this If your goal is generating top of funnel leads, then you’re likely using a variety of tactics – content, events, webinars, etc. So optimizing your website is probably a priority.
  • HUBSPOT  |  SATURDAY, NOVEMBER 1, 2014
    [Best] 5 True Stories of Email Marketing Nightmares
    The best we can hope for is to learn as many the easy way, rather than the hard way. This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. We’ve all been there. So your mind starts to wander. But suddenly, a paralyzing fear washes over your entire body. “No, NO!
  • ACT-ON  |  MONDAY, DECEMBER 28, 2015
    [Best] 5 Predictions for SEO in 2016
    Want a terrific lesson on how to do keyword research according to current SEO best practices? Ever watched a big SEO update roll out? Most of the stakeholder community commentary splits two ways: The first group feels like they’ve been caught unawares. The second group explains how Google has been telling us the update was coming for months.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Best] Using Insights to Tame the Strategic Planning Beast
    With this information, you can then build a thoroughly fleshed out strategy for staying ahead of the curve in terms of delivering the right products to its best possible customer as often as possible. Luckily, this can be done through the application of a more modern approach to strategic planning as we’re about to cover now.
  • HUBSPOT  |  MONDAY, SEPTEMBER 8, 2014
    [Best] 6 Costly Landing Page Mistakes That Are Easy to Fix
    ” This is a great question and I am all about what is best for the user. Our best converting pages have all included the word “template” and it makes sense because people are looking for something they can pick up and use right away. You’d be kicking yourself, right? Confession: My Landing Pages Sucked.
  • B2B MARKETING UNPLUGGED  |  MONDAY, AUGUST 24, 2015
    [Best] Awareness Plus Fatigue Does Not Equal Consideration
    It’s fun and compelling, even if they don’t do the best job of shamelessly flogging their platform. Consider this: most people don’t give a sh*t about whatever it is you are trying to sell.  They just don’t. That is some serious competition. Welcome to Consideration, Step 2 on our Journey of Unreciprocated Love. Related Posts.
  • VERTICAL RESPONSE  |  THURSDAY, AUGUST 21, 2014
    [Best] 7 Local Business Listing Sites You Should Claim Now
    There are several sites your business could be listed on, so how do you choose the best? Finding time to update or create your online business listings can sometimes be a challenge. But, once you claim your listing, you can control what information and images are shown on these sites about your business, which is certainly worth the effort.
  • ANNUITAS  |  THURSDAY, FEBRUARY 19, 2015
    [Best] B2B Events in 2015 – Where to Go and How to Learn
    Also, as we close in on Spring event season, there’s a list of some of the best B2B marketing events to look for in 2015. 1) If you go, be present. I have been to a lot of marketing events, on both sides of the booth. This is a no-brainer, but how do you expect to get anything out of an event if you aren’t paying attention? Great show.
  • HUBSPOT  |  TUESDAY, MAY 14, 2013
    [Best] How a Sales Coaching Program Can Grow Your Business in Turbulent Times
    Instead, sales representatives say they need someone who understands their individual needs and can help them get better at the behaviors necessary to meet and surpass their quotas; someone who can extract and share the current team best practices so that everyone can benefit from them. Selling is hard work. Area 3: Managing Up.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 15, 2015
    [Best] Live From The Marketing Nation Summit: Inspiration, Disruption & Engagement Marketing
    Author: Ellen Gomes With a swarm of marketers buzzing around Moscone West in San Francisco, The Marketing Nation Summit 2015 kicked off with a bang! Marketers from near and far have traveled to join us, add to the energy of the Marketing Nation, and get inspired! 30am Fun Run along the Embarcadero! Marketing Transforms. ’   Her answer?
  • AVITAGE  |  THURSDAY, OCTOBER 31, 2013
    [Best] How to execute content marketing
    Documenting all of this is the best way to gain agreement, Content Marketing Content Publishing content engine content factory content frameworks content operations content production Content publishing content strategy execute content marketing operations operationalize content marketing What functional and business outcomes would improve?
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