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  • CINTELL  |  MONDAY, MARCH 14, 2016
    [Best] Should your B2B Marketing Plan Include Company Personas?
    Each company exhibits specific behavior and attributes that can serve as your guide for how to best engage across both marketing and sales teams. These Part 1 of 2: The Confluence of Buyer Personas and Company Personas (look for part 2 coming soon with our partners at HG Data). What are the benefits of company personas? B2BZone b2c Blog
  • HUBSPOT  |  FRIDAY, MAY 23, 2014
    [Best] The Rules of Twitter Hashtags: Hits and Misses From 7 Big Brands
    To help make sure your campaigns aren’t a flop, we’ve rounded up lessons from seven of the best and worst Twitter hashtags of all time. The Best Twitter Hashtags. 1) #tweetfromtheseat, Charmin. Since hashtags became clickable in 2009 , brands and consumers have used them to start, track, and follow conversations on Twitter.
  • FEARLESS COMPETITOR  |  FRIDAY, SEPTEMBER 19, 2014
    [Best] The Business Marketing Association is coming to Tampa Bay, led by Jeff Ogden
    Be the primary repository of the best in business-to-business marketing information and resources. Attract the best practitioners. Promote the best practices in the industry. The Business Marketing Association will soon be opening a Chapter in Tampa Bay, Florida. This represents the first BMA chapter in Florida.
  • VIEWPOINT  |  THURSDAY, JANUARY 19, 2012
    [Best] Turning Raw B2B Sales Leads Into Real Opportunities: Don’t Give Up Too Soon
    Many of the best sales opportunities turn out to be those that have been contacted five or six times using a lead management process that includes voicemails, emails and direct mailings over a period of months before a conversation finally occurs. This step alone can take weeks or months. The lead farmer is patient, but persistent.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, JUNE 13, 2016
    [Best] Microsoft Buys LinkedIn for $26.2 Billion: Get Ready for Software Vendors as Data Owners
    That's important because companies that start by planning a stable data layer are best positioned to manage the accelerating changes in decision and delivery systems. Microsoft surprised pretty much everyone today by announcing a $26.2 billion acquisition of LinkedIn. It's also one foundation of the MadTech vision I offered last year.
  • SALESPREDICT  |  WEDNESDAY, APRIL 6, 2016
    [Best] What is Predictive Marketing?
    SaaS predictive tools, such as SalesPredict , can easily extend your current CRM's functionality to provide your sales and marketing teams with predictive scores that show who is statistically most likely to buy, as well as insights your team can use to refine inbound and outbound targeting and to determine the best next steps in the sales process.
  • SAVVY B2B MARKETING  |  MONDAY, APRIL 18, 2011
    [Best] If Content Marketing is the Titanic, Could Low Marketer Confidence be the Iceberg?
    How Do You Compare to the Best Content Marketers We're pleased to present this guest post by Tom Pisello, also known as The ROI Guy. Read on for Tom's ideas on how marketers can regain confidence in -- and prove the value of -- their content marketing efforts. Effectiveness Less Than Expected: The ROI Confidence Gap. Direct Sales.
  • WRITTENT  |  THURSDAY, NOVEMBER 28, 2013
    [Best] 15 Thanksgiving Marketing Ideas
    Your best bet is to get the undivided attention of your client before the start of the hectic holiday season. Anything that relates to the holiday has the potential to become an evergreen marketing tool. 4.    Gifts for your best clients. Make this a memorable Thanksgiving for your current and future customers. Make   a  video.
  • HUBSPOT  |  WEDNESDAY, MAY 20, 2015
    [Best] 11 Fascinating Books on Harvard Business School's Required Reading List
    To help you narrow down your search for the best business books out there, we combed through a plethora of online syllabi from Harvard Business School. Much to my surprise, most of the books centered around leadership rather than economics, marketing, or general business best practices. The question is. what should you read? Charles O.
  • HUBSPOT  |  THURSDAY, DECEMBER 18, 2014
    [Best] 5 Clever Ways Ecommerce Companies Can Use Pre-Transactional Offers
    Getting started with a pre-transactional lead generation strategy can be challenging, so here are five examples of pre-transactional offers broken out by business type, followed by some best practices when creating your offer. 1) Fashion/Home Furnishing. Here are some general best practices when creating your offer. content.
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 3, 2011
    [Best] What is SEO? 8 Resources To Propel You To The Top of Search Rankings
    This amazing article was posted by Nick Stamoulis  ( @nickstamoulis ) from Brick Marketing on Business2Community this week and includes what one person commented on Twitter as one of the best overviews of SEO they had ever seen. There have been some amazing articles written over the last few weeks about SEO. What is SEO? Search is Hard.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 19, 2011
    [Best] What to Expect at Eloqua Experience
    Yet, we thought the best way to prep you was with photos. by Jesse Noyes | Tweet this Today’s the day. Eloqua Experience 2011 kicks off after much anticipation. We’ve already detailed a breakdown of who is attending the event. Eloquans were hard at work getting ready for today’s kickoff. Here’s a sneak peak.
  • HUBSPOT  |  MONDAY, FEBRUARY 24, 2014
    [Best] How SMBs Use Social Media: 15 New Stats You Should Know
    Small- and medium-sized businesses are growing rapidly, contributing over $5.5 trillion in annual revenue to our economy last year. As business grows, so does the "how" of conducting business. In particular, more and more companies are turning to social media networks to market their product, learn about new trends, and interact with customers.
  • HUBSPOT  |  MONDAY, OCTOBER 31, 2016
    [Best] How to Excel in Community Management: Advice From 12 Experts
    In this ebook, written by 12 leading community management experts, you'll learn: The best tactics in community management to build up to your first 100 members. Community management has become an essential part of a successful long-term social media marketing strategy. How to find a great moderator. Social Media Daily Promo
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 24, 2012
    [Best] Eight Ways to Rock at Your Job (or Get a Better One)
    The best ideas are good ones, of course, but even interesting ideas that don’t ultimately make it into production are important and show that you have, well, passion for the business. Finally, one of the best pieces of advice I ever got from a CEO. You’re smart, hard-working, and loyal as a dog. Be Passionate. Have Ideas.
  • HUBSPOT  |  FRIDAY, JUNE 12, 2015
    [Best] How Mobile Commerce Is Changing the Way We Shop
    And since the future of ecommerce is mobile, that’s the best possible scenario for your company. The push really is on for businesses to adopt mobile friendly websites, especially now that Google has announced the changes to its algorithm to penalize the unfriendly ones. The mobile commerce numbers are already staggering. Where Are We Going?
  • B2BBLOGGERS  |  TUESDAY, JUNE 22, 2010
    [Best] How to Produce and Promote Webinars Successfully [#B2Bchat Recap]
    What is the best way to follow up after a webinar? Experimentation Is The New Best Practice 6. What advice do marketers have when it comes to producing, promoting, and following up on webinars? We put this question to our #B2Bchat audience in our latest session. Here is what the experts had to say: Q. Offer a short video preview.
  • CAPTORA  |  MONDAY, JANUARY 4, 2016
    [Best] 4 Mistakes to Avoid When Revamping Your Paid Strategy This Year
    You can learn a lot in promotion through other channels about which audience, verbiage and graphics work best to test in paid and eliminate many before you start spending mega bucks. No matter what channel you leverage to acquire traffic, it is how much of that traffic you convert that matters most.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 1, 2012
    [Best] Expert Tips for Optimizing LinkedIn for Lead Generation
    Marketo: How can a business best take advantage of using LinkedIn for lead generation ? Expert Tips for Optimizing LinkedIn for Lead Generation was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Marketo: What are your top tips for a company to build an engaging and well optimized LinkedIn business page?
  • BIZNOLOGY  |  TUESDAY, MARCH 12, 2013
    [Best] Channel your exceptional SXSW social mojo all year long
    It’s generally a thing of ephemeral beauty — every single agency doing in one week the best creative and inspired work of their entire life, for anyone! And And then it’s over — until next year! Why won’t they notice? ” Maybe, if your agency is the modeling sort, but otherwise, so is everyone else.
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 17, 2011
    [Best] 78 Tweetable Moments From Social Media Plus #SMPlus
    This week I attended the Social Media Plus conference in downtown Philadelphia, PA and for the second year in a row, the organizers of the event did an amazing job bringing together some of the best minds in social media in both the speakers and the attendees. Digital_Think: In Social Media the best storyteller wins. Serve. dpbell.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 30, 2013
    [Best] It’s Fun to be a Marketer Again! – Introducing the Big Marketing Activity Coloring Book
    – Introducing the Big Marketing Activity Coloring Book was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jason Miller. One of the biggest misconceptions in B2B marketing is that you have to be serious and not have any fun. couldn’t disagree more. Introducing the Big Marketing Activity Coloring Book!
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  TUESDAY, NOVEMBER 19, 2013
    [Best] Examples of What To Say When Prospecting
    The very best value propositions deliver tangible, measurable results that are highly desirable to prospective buyers. To get sales meetings, the business value of your offering must be crystal clear. while back, I had lunch with the president of a $1/2 billion division of a major corporation. Powerful value propositions open doors – quickly!
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 30, 2011
    [Best] B2B Lead Generation: Social Marketing to the Business Customer
    Find New Customers helps companies like yours (with 150 to 5,000 employees and complex products) implement lead generation programs to improve the way you find and acquire high quality sales leads using best practices in online lead generation. Do Salespeople want more leads? Yes, indeed! B2B Lead Generation using social media. contact-form].
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 23, 2015
    [Best] Stay The Course With Demand Generation  
    These answers can give you a huge advantage as you can learn from those that have already experimented and found what works best. When discussing Demand Generation Strategy you should always look at all options before making a decision. Sadly this new adventurous path often leads to disaster. Bertram Lance). Pay per Lead acquisition?
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 10, 2012
    [Best] The Rise of Visual Content: 8 Thought Leaders Weigh In
    The Rise of Visual Content: 8 Thought Leaders Weigh In was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Carra Manahan Visual content is on the rise and is taking content marketing to new heights. No longer can b2b marketing professionals rely only on ebooks, whitepapers, and blog posts to spread their message.
  • CRIMSON MARKETING  |  FRIDAY, JULY 26, 2013
    [Best] The Content Experiment: An Interview with Rishi Dave [Podcast]
    The best marketing mix includes creating the right content for your varying social media networks. . The best marketing mix includes creating the right content for your varying social media networks.  Content marketing is a core part of how you can drive your inbound lead generation funnel.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 4, 2015
    [Best] 5 Little Lead Generation Experiments You Can Run Right Now
    How to do it: Every time you create a new piece of content, come up with 10 of the best titles you can think of. "We need more leads.". Pretty much every B2B marketer has heard this phrase from their sales team at some point in their career. Results: Conversions increased by 20%. Result: We increased leads by 776%. Lead Generation Daily
  • FEARLESS COMPETITOR  |  FRIDAY, NOVEMBER 28, 2014
    [Best] “A Promise Made is a Promise Kept” – a Motto of Find New Customers
    That is one of the key mottos of the Tampa based marketing company Find New Customers , the best name of any company on Earth. After all, what business is not looking for new customers?  . As Gary from Vistage told me “ Marketing is universal. Everyone is in marketing today, no matter your title, ”  Gary’s right. Amanda.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 30, 2016
    [Best] Are Your Quizzes Adding Value? A Quick Guide to Making the Most of Your Content
    Over at the Content Marketing Institute, Jodi Harris sums up our obsession with quizzes best when she writes, “I know they are designed to artificially inflate the site’s […]. It’s no secret that the Internet loves quizzes. And why wouldn’t we? They’re an easy, fun way to test knowledge and gain new insights into our personalities.
  • HUBSPOT  |  THURSDAY, JANUARY 22, 2015
    [Best] 8 Ads With Subliminal Messages You've Probably Missed
    This Spartan Golf Club logo is, in my opinion, one of the best. But of course, even the best ad will eventually fall out of style — if you’re looking to make a lasting impression on your prospects and customers (and make the most of your marketing spend) be subtle and clever with all your content. In short, be subtle. Advertising
  • ACT-ON  |  THURSDAY, FEBRUARY 25, 2016
    [Best] Today’s CMO Needs a Few CTO Chops
    Understanding the best platforms, the best tactics and the newest trends in using data most effectively will continue to be a key driver of CMO performance. The marketing industry has plunged headlong into a technological re-invention over the last decade. Data Usage. Do you need a business intelligence tool? Personalization.
  • SOCIAL MEDIA B2B  |  TUESDAY, OCTOBER 20, 2015
    [Best] The Most Effective B2B Content Types for Each Funnel Stage
    When your best customers become advocates for your company, brand and products, social media is the best way to communicate that advocacy. I just came across a survey from Regalix from earlier this year, and published by eMarketer , that asked B2B marketers to indicate which content types are most effective at each stage of the funnel.
  • WRITTENT  |  TUESDAY, APRIL 16, 2013
    [Best] 7 Steps to Creating Titles that Work
    Step 4a: Find the best keyword. Determine the best keyword to use in the title and the content, and then try to use the keyword near the beginning of the title if possible. Step 4b: Find the best words possible. One trick is to use the thesaurus to help you find the best words as well as words that sound good. secrets.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 18, 2015
    [Best] [Ebook] Why Omni-Channel Marketing Is the Key to Winning Consumers
    ” [Ebook] Why Omni-Channel Marketing Is the Key to Winning Consumers was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post [Ebook] Why Omni-Channel Marketing Is the Key to Winning Consumers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • WRITTENT  |  MONDAY, JULY 29, 2013
    [Best] 25 Secrets of Great Copywriting from Classic Literary Masters
    In fact, some of the best-known marketing is incredibly basic; like Nike’s “Just Do It,” or IBM’s “We Make It Happen.” Perhaps one of the best-known quotes on writing, Nin identifies the root of truly great copywriting: empathy. Between the hashtag and text speak, the English language as we previously knew it is gone forever. Grand.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, DECEMBER 13, 2011
    [Best] Marketing Automation Skills are Scarce: Strategies to Close the Gap
    It's also a partial solution at best, since no one thinks marketing can be fully automated. The marketing automation industry continues to grow quickly, with many vendors announcing their client bases have more than doubled in 2011. For example, LoopFuse found that nearly twice as many used email and web landing pages as lead scoring.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 2, 2011
    [Best] Email Deliverability by Design: An Important Checklist
    This document provides a comprehensive set of email marketing best practices in a nice, actionable and easy-to-use checklist. With this checklist, marketers can consistently ensure that best practices are implemented and checked-off before their marketing campaign launch. Why did we pack all this info into a checklist?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JULY 8, 2011
    [Best] What Your Business Needs To Know About Google+
    For now, the best you can do right now is sign up to be notified when Google open the doors. by Jesse Noyes | Tweet this Unless you’ve avoided the Internet over the past two weeks, you’ve probably heard about Google’s big play into the social web. It’s called Google+ , and it’s been labeled the search giant’s Facebook contender. You don’t.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 17, 2013
    [Best] Big Data: It Doesn’t Mean What You Think It Means
    Want to determine the best next offer to send a prospect in real time, forecast marketing’s effect on revenue in the next quarter, or present different web experiences to different prospects based on their recent social activity? While oil fueled the manufacturing economy, data is the fuel that drives the experience economy. Modern Marketin
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 17, 2015
    [Best] Reproduce all your own stuff on your professional page
    Why Is All Your Best Writing on Other Peoples’ Sites? It’s time to call all of your content home. Like you, I have writing on the web going all the way back to 1993, most all of it either no longer online or not currently living on sites that feed into my sales funnel. It’s time to call all of my content home!
  • HUBSPOT  |  MONDAY, APRIL 14, 2014
    [Best] The Purpose of Repurposing Content
    If you want to attract or convert more people of the same buyer persona in the same part of the buyer''s journey, a revamp is the best choice. The best part about repurposing content is that you can use it to achieve multiple purposes at once. After a minute or two, we started grouping them into themes. typical brainstorming tactic.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 18, 2012
    [Best] Becoming a social media pro doesn’t require all 10,000 hours
    Remember, 10,000 hours signifies mastery of the sort that is considered world-class — do you need to be the best in order to make a living? All you need to do is know more than the person who hires you in order to become a professional. No, you don’t. Your friends are resources as is the Internet and your larger social network.
  • CMO ESSENTIALS  |  MONDAY, OCTOBER 5, 2015
    [Best] Marketing Therapy for the Exhausted Marketer
    What does Best-in-Class marketing look like, and what resources, agencies, assets, or kinds of employees do these marketers possess that you might not? Are there better ways or best practices that you’re missing out on that would make your life easier? Tell me how you feel when it comes to your marketing efforts. link].
  • ACT-ON  |  MONDAY, JULY 18, 2016
    [Best] From Scratch: Four (Free) List Building Strategies
    In order to keep from being irritating, please follow best practices: Make sure the incentive for registering is clear and truly relevant to your target audience. Finally, it’s best to offer some social proof to encourage email sign-ups. BuzzSumo can look at influencers through the lens of “what content performs best” for any topic.
  • AD YOUR COMMENT HERE  |  TUESDAY, SEPTEMBER 20, 2011
    [Best] Social Sharing Buttons Offer Opportunity for Brands
    Brands that aren’t adopting this are missing this opportunity, and it’s one I would consider low hanging fruit at best (there are so many sharing options available that are easy as pie to install). 53.6% of the largest 10,000 sites on the Web display some social links or buttons on their front pages, up from 52.8 Final thoughts?
  • PWB MARKETING BLOG  |  MONDAY, AUGUST 8, 2011
    [Best] B2B Marketing Infographic: How Are B2B Marketers Optimizing Their Funnel?
    We feel the best agencies are agnostic – not preferring one communications channel over another. From the top B2B marketing metrics to the most effective demand generation tactics, MarketingSherpa put together a great infographic they shared at the B2B Summit 2011. We’re not surprised.
  • LATTICE  |  THURSDAY, APRIL 7, 2016
    [Best] One Size Does Not Fit All
    Unfortunately, building a single model is not the best way to get started. *Image via CastABiggerNet. Predictive vendors can seduce you with the promise of needing only one model to optimize your demand generation process. What’s not to like? This approach is easy, fast to deploy, and probably cheaper as well. Right? Wrong! Quality matters.
  • HUBSPOT  |  THURSDAY, OCTOBER 8, 2015
    [Best] 10 Essential Email Subject Line Lessons (Straight From My Inbox)
    capitalization, caps, etc.) to see which your audience responds to best. When it comes to your next campaign, use the lessons above to put your best foot forward and ultimately, generate the most leads possible. Come up with a bunch of ideas, then A/B test your very best ones on a small group before sending it out into the wild.
  • VIEWPOINT  |  TUESDAY, OCTOBER 29, 2013
    [Best] PowerViews with Kyle Porter: How Can You Sell If You’re Always On?
    Click to start video at this point — It’s easy to imagine that Twitter and LinkedIn are the best places to sell yourself, but you should offer to serve others first, Kyle says. I’m a follower of SalesLoft, where Kyle Porter and his team consistently produce a phenomenal list of targeted leads. Has one of your prospects changed jobs?
  • CHIEFMARTECH  |  THURSDAY, OCTOBER 8, 2015
    [Best] Integrating marketing technologies? That’s the easy part
    Many of the specialist point solution products out there have invested in out-of-the-box integrations with those clouds, as well as peer-to-peer integrations with other products that they have the best synergies with. At best, you asymptotically approach an ideal. Again, top of the list: 56% report nonintegrated tech platforms.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  FRIDAY, APRIL 5, 2013
    [Best] [Video] Most Important Info to Get from Your Prospect Research
    And, the best thing about these profiles is that they’re self-created. Then, using all this information, I can decide if they’re the right person to talk with. I can determine the best way to position my services. And, I can make a decision about how to best contact them I spend of time LinkedIn looking at people’s profiles.
  • HUBSPOT  |  TUESDAY, JULY 29, 2014
    [Best] 10 Times Personalization Makes You Feel Terrible About Yourself
    10) And finally, when MySpace reminds us all that ten years ago wasn''t our best year. Ever feel like technology is mocking you? Like algorithms are trying to ruin your relationships? That personalization tokens know more about you than you know about yourself? Me too. When has technology made you feel bad? Inbound Marketing
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 17, 2014
    [Best] 9 Signs You’re Ready to Adopt Marketing Automation
    Signs You’re Ready to Adopt Marketing Automation was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Amy Guarino As the VP of Business Development at Marketo, I frequently hear from agencies whose clients are considering marketing automation. Sign #2: Inability to Scale. Sign #3: High Cost Errors.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 5, 2013
    [Best] Get Recommended: The Power of Word of Mouth
    The Best Offense Is a Good Defense. Monitoring your online chatter and being aware of your position in the marketplace is always going to be your best line of defense, and offense. Get Recommended: The Power of Word of Mouth was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. The answer?
  • MARKETING CRAFTMANSHIP  |  MONDAY, JULY 4, 2011
    [Best] 3 Ways Social Media Will Fail Marketers
    Marketers are best served by focusing on improvement of their SEO capabilities. 2. Marketers are best served ensuring traditional channels deliver a customer experience that validates the company’s brand promise. 3. Marketers are best served walking away from half-hearted or short-term commitments to social media.
  • HUBSPOT  |  MONDAY, DECEMBER 17, 2012
    [Best] When You Should (and Shouldn't) Outsource Your Marketing
    Best-practice expertise in all areas -- market identification, database management, process management, recruiting and staffing, training, program management, and data analysis and content -- is now the key to a program’s success." It's also critical to establish terms and best practices up front if you're outsourcing social media.
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 15, 2013
    [Best] Prove Your Worth:10 KPIs for Marketers
    Clearly, Google AdWords is the best place to spend our marketing dollars. Prove Your Worth:10 KPIs for Marketers was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. What numbers would you give them? What key performance indicators (KPIs) would you use? No need to panic – just be prepared. Right?!
  • B2B MARKETING UNPLUGGED  |  TUESDAY, MARCH 3, 2015
    [Best] Only You Can Prevent Feature Puke
    These sales and marketing people are terrified that if they leave out just one little fact, feature or benefit, it’ll be the very one some prospect is going to say they were counting on — best to play it safe and put it all out there. They can’t help it, and marketing folks can’t help being equally bitchy about bad marketing. Nasty.
  • WEBBIQUITY  |  WEDNESDAY, MARCH 25, 2015
    [Best] 13 Great Guides to Growing Your Blog Audience
    Find guidance on those topics and more here in a baker’s dozen of the best guides to growing your blog audience from the past year or so. You’ve put extensive effort into your business blog design, content strategy, research, and execution. Now—how you attract and retain a large audience? Simple—but not easy. Email? Social media?
  • HUBSPOT  |  TUESDAY, SEPTEMBER 6, 2011
    [Best] 11 Excellent Email Marketing Infographics
    The Best and Worst Time to Send Your Emails by Pure360. 5. Despite the common misconception that email is losing its competitive edge with the emergence and popularity of social media marketing , it's still very much alive and kicking. So just how impactful is email marketing , and how has it grown over the years? Connect with HubSpot
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, FEBRUARY 26, 2014
    [Best] Are your Sales and Marketing Teams Playing Nicely Together?
    If the Marketing folks are going to do the best job possible, for the Sales team and for the company as a whole, they’ve got to know what’s on the Sales team’s priority and to-do lists. Sales Prospecting Perspectives is pleased to bring you a guest post from David Hazeltine, Director, Campaign Strategy at Fiserv. The result?
  • SAVVY B2B MARKETING  |  MONDAY, JUNE 25, 2012
    [Best] 8 Ways to Make Your Content More Like Personal Conversations
    We take the next best steps by developing outstanding content and delivering it to the right prospects via the right media formats defined in our outbound/inbound marketing mixes. We're pleased to present this guest post by Dan McDade of PointClear. Personal connection. Understanding. Serving. Back-and-forth dialog. Q&A. ” 6.
  • SOCIAL MEDIA B2B  |  TUESDAY, OCTOBER 11, 2011
    [Best] 5 Ways to Get More LinkedIn Company Followers
    The best way to draw attention to your LinkedIn company page and increase your followers is to write a blog post about LinkedIn in your industry and include a link to your company page. B2B companies now have the ability to share updates with their followers on LinkedIn. Based on executive remarks, more functions are coming to company pages.
  • CHIEFMARTECH  |  FRIDAY, MAY 27, 2016
    [Best] The radical NoMQL movement in content marketing
    At best, consumers tolerate ads. For businesses that don’t have something like that, perhaps the best metric would be the number of prospects who request a conversation with sales? It’s like a John Lennon song, “Imagine there’s no lead form — I wonder if you can.” Say what? No more lead forms to fill out?
  • HUBSPOT  |  THURSDAY, DECEMBER 12, 2013
    [Best] Want to Get More Leads? Stop Making These 12 Landing Page Mistakes
    So, make sure you''re following the mobile marketing best practices outlined in this ebook. 6) Your leads aren''t redirected anywhere after filling out a form. The best way to fix this? There are few feelings worse than knowing you''re missing out on something. Scientists have even given that feeling a name: FOMO (fear of missing out).
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, SEPTEMBER 26, 2013
    [Best] Customer Data Platform Guide Reviews Tools to Build Marketing Databases
    And many CDPs provide predictive modeling or best-treatment recommendations that go well beyond the storage functions of a basic data warehouse. - You still can’t do this at home. Others can do the much more sophisticated analysis needed to predict which offer will best advance a long-term goal such as becoming a new customer.
  • MARKETING ACTION  |  FRIDAY, AUGUST 7, 2015
    [Best] How to Perform an Onsite Audit for SEO, Part 4: Improvement
    This method can help you determine the best way to create those all-important action items … not to mention that you’re also creating a system that can aid in project management. The best advice that I can give you is to know when to ask for help. Establish Your Priorities. Fail Fast & Move On. Attitude plays a big part.
  • VERTICAL RESPONSE  |  TUESDAY, JULY 21, 2015
    [Best] Add Some Zen to Your Marketing with Optimonk
    to see which options have the best conversion rates with your customers. Play around with different Optimonk forms and offers using their A/B testing to reveal which content resonates best with your visitors. Successful small business owners often use a variety of tools and platforms to reach their customers. All rights reserved.
  • HALEY MARKETING  |  TUESDAY, SEPTEMBER 29, 2015
    [Best] Sharing Content on Social Media Works…and this Staffing Firm’s Results Can Prove It
    Sharing content and “hoping for the best” is a way of the past. Whatever works best for you and your team, develop a process where at least 1 post can go out each day on your company Facebook, Twitter, LinkedIn and Google+ pages. this stuff works. It’s time to have an honest conversation about Twitter, Facebook, LinkedIn and Google+.
  • HINGE MARKETING  |  WEDNESDAY, OCTOBER 7, 2015
    [Best] 6 Strategies for Humanizing Your Email Marketing and Increasing Engagement
    Asking a question in your email communication is one of the best ways to encourage engagement and let your recipients know you care about hearing from them. While this tip works best for email surveys, you can even include a response question with the content you send. Think of how quickly and simply you can send an email. ” 3.
  • SAVVY B2B MARKETING  |  WEDNESDAY, JUNE 6, 2012
    [Best] Designing a Promotional Video
    Best laundry trick ever” Provide a specific reason. You’ve been asked to design a product video. Now what do you do? Video is big, it’s really big and many companies are finding out that video can be a powerful tool wjen creating buzz around their product. Well times have changed. What could be better than that?
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, MAY 6, 2012
    [Best] What Brain Research Teaches about Selecting Marketing Automation Software
    The best I can say is that clients have rarely reported unpleasant surprises after deployment. We may not have made the best choice, but at least we understood what we were getting into. I’m spending more time on airplanes these days, which means more time browsing airport bookshops. It's not that snap judgments are inherently better.
  • SAVVY B2B MARKETING  |  WEDNESDAY, MARCH 16, 2011
    [Best] Savvy Speaks - Setting Marketing Goals
    This week the Savvy Sisters dish on their best tips and tricks for setting - and reaching - marketing goals. Subject lines, user flows, page layouts - mix it up to find out what works best and then optimize, optimize, optimize. We all know that you can't get anywhere unless you know where you're going. Michele. Jamie. Wendy.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 12, 2015
    [Best] Oracle Marketing Cloud: Leading the Way in Modern Marketing Execution [New Gartner Report]
    We invested in these best of breed solutions for marketers, empowering them to deliver compelling, more personalized customer experiences. The marketing ecosystem has never been more complex. What exactly is a Digital Marketing Hub? The goal is to orchestrate and optimize multichannel campaigns across the customer journey.
  • ACT-ON  |  WEDNESDAY, JUNE 22, 2016
    [Best] The Psychology of Color in Marketing
    It’s easy to take advantage of this tip, and it’s easy to test which one will give the best results. Customers form opinions about your products and services in a matter of seconds ( 90, to be exact ). It seemed crazy, but it was an instant hit and led to an entire rainbow of ketchup colors – and ultimately, 25 million units sold. Yellow.
  • HUBSPOT  |  FRIDAY, FEBRUARY 12, 2016
    [Best] HubSpot's 2015 Year in Review: A Movement That Moved the Needle
    We crossed the 1,000 employee mark and now have 1,157 talented employees, whose talent and culture earned us Glassdoor’s #4 Best Places to Work ranking. What a year 2015 was for the inbound community! For HubSpot, it was a year of moving the needle -- and being moved along the way. Naturally.) By year's end, we reached 18,116 total customers.
  • HUBSPOT  |  TUESDAY, DECEMBER 16, 2014
    [Best] How to Syndicate Content Without Getting Dinged in Search
    So, you want to give them your very best content (at least as good as something you’d publish on your own blog!). The second best choice is to NoIndex the copy of the article. Blogs are like tattoos: you can’t stop at one. You think you can, but there’s an irresistible pull toward yet another one. Then you start adding blogs.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, SEPTEMBER 27, 2012
    [Best] Relationship Selling: Not Dead Only Different
    Anthony Iannarino , President and Chief Sales Officer for SOLUTIONS Staffing , put it best in his post on this subject. Over the last couple months I have read four or five posts discussing relationship selling and the fact that it is dead. Transactional selling was replaced by relationship selling, and now that has reached its end of life.
  • FEARLESS COMPETITOR  |  TUESDAY, OCTOBER 14, 2014
    [Best] Why the Future of Find New Customers is brighter than ever!
    Did you know that Buyerzone named this the Best B2B blog of 2012? Find New Customers , the nicest company in BtoB marketing today is poised for explosive growth. If Find New Customers can help a company in Russia with marketing, like we did yesterday, I bet we can help your USA company improve its marketing too. Text only engages sight.
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 23, 2015
    [Best] Personas Are Great (Except When They Suck)
    The best headline right now is the one I click. I recently presented at a Content Marketing conference on the topic of  content marketing personalization. I argued that personalized content was the key to defining the core job of marketing: to build relationships at scale. And I made sure to differentiate personalized content from personas.
  • MARKETRI  |  MONDAY, OCTOBER 28, 2013
    [Best] Does Your Law Firm Need More Than One Marketing Plan?
    Market segmentation is a marketing strategy that involves dividing a broad target market into subsets of consumers who have common needs, and then designing and implementing strategies to target their needs and desires using media channels and other touch-points that best allow to reach them. Carve out a niche! What about branding? Website.
  • MARKETRI  |  THURSDAY, MAY 30, 2013
    [Best] Five Types of Content Your B2B Firm Should Have on SlideShare
    The best presentations feature eye-catching graphics and multimedia and avoid mind-numbing bullet points. SlideShare , a social network for sharing slideshow presentations and other text-based content, has long been one of the most undervalued and underutilized tools in the content marketer’s arsenal. Multimedia SlideShare Social Medi
  • B2B LEAD GENERATION BLOG  |  MONDAY, NOVEMBER 12, 2012
    [Best] Social Media Marketing: 6 tips for running a valuable LinkedIn group that attracts prospects
    The best group names are not those containing the company’s brand, but instead are those named in a way that appears to solve your prospects’ core needs. 3. Tweet How easy it is for the mighty to fall. Especially on social media. Check it out for yourself here: “ 4 Hottest LinkedIn Groups for B2B content marketing.”
  • SALES INTELLIGENCE VIEW  |  TUESDAY, DECEMBER 25, 2012
    [Best] 4 Things that Will Sabotage a Sale
    confused buyer isn’t going to be confident in a purchase decision, even if it is in their best interests. As a sales rep, your job is not only to sell your product, but to sell yourself as the best person to provide it. Insufficient Knowledge of the Industry and Competition. Industry Jargon. Not Answering the Tough Questions.
  • HALEY MARKETING  |  FRIDAY, FEBRUARY 19, 2016
    [Best] Knock, knock. Who’s there? Interrupting Cow…
    We can help you create the best marketing strategy and choose the best mechanisms specific to you to deliver the results you need.  . Interruption Marketing or Permission-Based Marketing… Which one really works? Great question, so which one really works? would say the answer is both. They WANT it to arrive. What a dream – right?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 18, 2015
    [Best] The new urgency to create sticky content for Facebook
    You spend time reading her post and the interesting discussion about the best places to eat that had broken out in the comments on this post, but you don’t feel inclined to like or comment on it yourself. All Facebook fans are unequal What are the best social media platforms for your business? Her post even includes a photo. Go deep.
  • HUBSPOT  |  FRIDAY, AUGUST 14, 2015
    [Best] Gmail, Outlook, Yahoo! & More: How to Optimize Emails for Different Email Clients
    Outlook doesn't recognize background images, so it's best to avoid using background images altogether. Hotmail doesn't recognize image maps , so it's best not to use them. Email marketers don't have it easy these days. In the early days of email marketing, we only had to worry about a handful of desktop email clients. Yahoo!
  • ACT-ON  |  THURSDAY, NOVEMBER 19, 2015
    [Best] 10 Simple SEO Basics for Better Rankings
    It’s got a proven list of best practices. They are part of SEO best practices now. Terms like “beach views”, “Miami hotel”, “best Florida resort”, “seaside vacation”. Search engine optimization has a bad rep. Too many people think it’s hard… inscrutable… too much smoke and mirrors to ever understand. Bupkis! Good SEO isn’t hard.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 2, 2015
    [Best] A strategy to keep up with marketing change
    Fortune article on best graduate degrees. It’s hard to believe but Tom Webster and I have been making beautiful podcast music together for two years and in this anniversary extravaganza we have a long list of celebrity appearances. None of them could actually make it to the show, but we did have a long list. Here we go!! Here we go!!
  • MARKETRI  |  THURSDAY, JANUARY 10, 2013
    [Best] What is a Community Manager and Does Your B2B Company Need One?
    Public Relations – In smaller or mid-sized companies, community managers can best support public relations efforts by building relationships with media contacts on social networks. In the marketing field, the term “community manager” has become increasingly popular. So what does this term really mean?
  • MARKETRI  |  TUESDAY, FEBRUARY 14, 2012
    [Best] Marketri LinkedIn Tip 11: Participating in LinkedIn Group Discussions
    It’s best if your comment is succinct and professional. How May Your Comments Best Serve You or Your Business? Hopefully you have already joined groups on LinkedIn that are relevant to you and your business interests. Benefits to Joining in Group Discussions. Getting Started in an Existing Group Discussion.
  • HALEY MARKETING  |  MONDAY, FEBRUARY 1, 2016
    [Best] The Ultimate Content Marketer’s Social Sharing Checklist
    Did I mention Social Pro assisted in clients winning two ASA VOICE Awards this Year.including the Best of Class award for Social Media? I’ve heard it dozens of times. “I get it.Our company needs to be active on social media. But what should we be doing? Where should we be sharing our blog articles to get the most exposure to the material?”.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 21, 2016
    [Best] [Slide Deck] True Life: I’m Addicted to Amazon (A Customer Retention Story)
    Slide Deck] True Life: I’m Addicted to Amazon (A Customer Retention Story) was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post [Slide Deck] True Life: I’m Addicted to Amazon (A Customer Retention Story) appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 6, 2013
    [Best] Whoops! How to Write the Perfect “Oopsie” Email
    What is the best apology email you’ve ever seen? How to Write the Perfect “Oopsie” Email was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: DJ Waldow Let me ask you three questions: Have you been in email marketing for more than a year? Do you write and send your own emails?
  • SNAPAPP  |  WEDNESDAY, FEBRUARY 17, 2016
    [Best] Creating Content That Resonates
    ” “All the best work comes from a kernel of truth: a clear, distilled insight into the psychology of the target audience.” Michael Brenner of NewsCred said in an interview , “You have to be the best answer on the Internet quite consistently. Get to know your audience and give them your absolute best.
  • HUBSPOT  |  THURSDAY, MARCH 12, 2015
    [Best] 7 Hilarious Twitter Brand Hashtag Fails
    Here are a few of the best: @DrOz #OzsInbox Which Starbucks roast should I use for the most effective coffee enema? I was thinking Sumatra, but Verona is so smooth. This hashtag fail became so popular that the best way to enjoy it is through a reading of the tweets themselves. But have we really thought about the implications of this?
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, SEPTEMBER 6, 2016
    [Best] High-Profit Prospecting
    His sub-title says it all: Powerful Strategies to Find the Best Leads and Drive Breakthrough Sales Results, Mark broke the book into four sections with 23 chapters of jammed-packed ideas and tactics to help every salesperson at every level propel their business. Best Practices for Making the Initial Contact. High–Profit Prospecting.
  • HUBSPOT  |  THURSDAY, OCTOBER 16, 2014
    [Best] Are You an Ambivert? What It Means for You at Work
    Adam Grant , a tenured professor at the Wharton School of Business of the University of Pennsylvania, challenged the assumption that extroverts make the best salespeople in his study , where he surveyed and collected three months of sales records for over 300 salespeople. You''re not alone. Some of you may have heard of ambiversion before.
  • HUBSPOT  |  THURSDAY, FEBRUARY 19, 2015
    [Best] Don't Wait for Inspiration to Strike: 7 Methods to Spark Creativity
    Harvard Business School researchers found that the best way leaders can support creativity is by protecting their employees time and resources from distractions, problems, and scheduling issues. 3) Smile more. It''s unproductive at best. This post originally appeared on Agency Post. Advertising is the business of creativity.
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