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  • HUBSPOT  |  FRIDAY, SEPTEMBER 14, 2012
    [Best] 10 Social Media Risks MOST Companies Are Too Afraid to Take
    Just go take a look at Best Buy's @Twelpforce for another stellar spin on the concept. Best Buy's account is managed by over 3,000 Best Buy employees who can feel free to share content and be themselves without constantly worrying they're "doing something wrong.". the era of experimentation. Oooh, I like this era! Loosen up!
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, MARCH 11, 2014
    [Best] 10 to Zen: An Adaptation to Inside Sales
    Do your best to surround yourself with people in your office culture that can help you get there as well. 'Some folks would describe me as a bit of a hippy in my office. I''m fairly laid back and try to remain as even-keeled as possible. but I guess I have to roll with it. Your approach may not always be exactly like everyone else.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, AUGUST 26, 2013
    [Best] How to Motivate Your Sales Team as Summer Comes to an End
    The good news is, we are quickly approaching what I think is the best time of year – September! 'Weather forecasters have been describing the last few days as fall-like, and I love it! It’s been beautiful out, and while I’m sad to see the summer days fading away, I am excited for cooler, fall days ahead. Introduce new tools.
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 8, 2013
    [Best] 3 Keys to Understanding Your B2B Content Needs
    Let’s take a look at the search results: What’s interesting is the top pages showing in current results revolve around “best practices” and informational type pages versus product pages. Does the client have a best practice or information-type page and if not, we probably need to consider adding one. Current Content. Bounce Rate.
  • HUBSPOT  |  MONDAY, JUNE 20, 2011
    [Best] 3 Opportunities for Sharing the SEO Workload
    Most websites have the FAQ section presented as one very long page that people have to scroll through, or at best anchor links to move you around the page. The best part is that this won't take too much time - The content is already produced and ready to go, and you just need to wrap it up in a bow and let your visitors open it.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 18, 2012
    [Best] Live Blog DF12: Ignite Your Content Marketing Success Using Infographics, Memes, and Videos
    And of course San Francisco is the best place for such a meeting of the minds. But what performs best on social media ? Live Blog DF12: Ignite Your Content Marketing Success Using Infographics, Memes, and Videos was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Pretty cool. So what is the solution?
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 11, 2011
    [Best] Do You Know The New 4 Ps of Marketing?
    He explains: That’s why we created the “ Real World Marketing Syllabus ,” a new hybrid of original content from the likes of  Brian Clark ,  Geeta Sachdev  and  Todd Defren , along with curated content featuring lectures, readings and lessons from the best marketers out there. They are social savvy digital natives. Strategy
  • B2B MEMES  |  TUESDAY, JUNE 7, 2011
    [Best] Should You Edit Guest Posts? 5 Tips for Better Copy
    But you owe it to guest bloggers to show off their work in the best possible light by cleaning up obvious writing goofs. There’s wide agreement in the blogging world about the benefits of guest posts, both for the guest blogger and the blog owner. In a way, I’m asking a trick question. Give fair warning. Choose wisely. Tidy up. Let me know.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 2, 2013
    [Best] How does your team get digital marketing training?
    The hard part of this approach is that the problem I am hired for gets solved, but there typically is no formal approach to transferring the learning to the team, and they hire me again for the next problem, which might not be the best outcome for the client. Photo credit: Wikipedia. The good ones include exercises that cement the learning.
  • CONTENT MARKETING TODAY  |  WEDNESDAY, DECEMBER 1, 2010
    [Best] 6 Skills You Must Learn Today to Write Kick-Butt Copy for Your Website
    In fact, small business owners often write the best, kick-butt Web copy – their passion and personal touch makes every page a compelling delight. Why You Don’t Need to be an SEO Pro to Crank Out Great Copy. By Heather Lloyd-Martin. Learn these skills and your website results will kick-butt. " Short answer: Heck yes! You bet!
  • MODERN B2B MARKETING  |  MONDAY, JULY 29, 2013
    [Best] Push it Good! Tips to Move Leads Through the Funnel
    'Author: Shonal Narayan What marketing tactic is best described by the following statements? Tips to Move Leads Through the Funnel was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Builds brand awareness and preference. Improves sales efficiency. Be Immediate. demo request). Be Relevant.
  • HUBSPOT  |  WEDNESDAY, AUGUST 8, 2012
    [Best] How to Make Customer Experience the Heart of Your Internet Marketing Strategy
    Instead, you must deliver experiences that are best suited to the way visitors use different devices and screen sizes. Mobile marketing is relatively new ground, so best practices are still burgeoning. The new solution was built on the HubSpot API, and combines the best of Ektron and HubSpot. Let's learn more, shall we?
  • HUBSPOT  |  SUNDAY, FEBRUARY 2, 2014
    [Best] The Biggest Viral Ads of 2013, Gorgeous Website Redesigns, and More in HubSpot Content This Week
    And these aren''t just our favorites: they''re all winners of " Awwwards " -- an honor bestowed to the agencies behind the web''s best-designed sites. Who Wore It Best? Celebrity gossip and fashion publications love to pit celebrities against each other in their "Who Wore It Best?" It''s bright. It''s flashy. Who will win?
  • SOCIAL MEDIA B2B  |  TUESDAY, OCTOBER 11, 2011
    [Best] 5 Ways to Get More LinkedIn Company Followers
    The best way to draw attention to your LinkedIn company page and increase your followers is to write a blog post about LinkedIn in your industry and include a link to your company page. B2B companies now have the ability to share updates with their followers on LinkedIn. Based on executive remarks, more functions are coming to company pages.
  • BLOG MY CALLS  |  MONDAY, JUNE 3, 2013
    [Best] The Dirty Secret of Content Marketing
    But, it does mean that you should spend SIGNIFICANT time to come up with the sexiest and best title possible. 'Everyone has a dirty secret, a few skeletons in the closet, a few things you are grateful no one knows about. Everyone. Content marketing is no exception. The Dirty Secret Explained. They''re generally between 15 and 25 pages long.
  • BLOG MY CALLS  |  MONDAY, MARCH 18, 2013
    [Best] 6 Reasons Authorship Matters So Much for Google SEO
    Then, on Thursday, the best-selling SEO author of all-time, Michael Fleischner, said on a LogMyCalls webinar on that authorship is increasing CTR and will be an ever-increasing element of the Google Algorithms. SEO is, fundamentally, changing again. Basically Google wants to tie every piece of content to an author. Why do they care so much?
  • VERTICAL RESPONSE  |  TUESDAY, JULY 15, 2014
    [Best] Business Cards: The Good, the Bad, & the Ugly
    Business cards can be one of your best marketing tools, so having one to begin with is vital. What’s the best business card you’ve ever received? 'Handing out business cards is essential for networking, building brand-awareness and gaining potential new customers. What gives? The Good. Your name. Your title. Phone number.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 27, 2010
    [Best] Lessons from Sales and Marketing Revenue Masters
    This has lead to lots of discussions in the marketing department about the best ways to measure results to ensure marketing gets credit for their contributions to the pipeline. Their best practice include: Providing proof about the revenue they generate for the organization as part of their reporting.
  • HUBSPOT  |  TUESDAY, JUNE 12, 2012
    [Best] 10 Free Tools Every Business Blogger Should Bookmark
    You won't be able to track things like inbound links, keyword performance over time, and how your rankings compare to competitors, but you will be able to identify which keywords are best to target in your content creation! helping you identify the best, most compelling words for your blog post title! Got a computer? Woo hoo! Oh look!
  • WRITTENT  |  TUESDAY, FEBRUARY 25, 2014
    [Best] A 22-Point Blog Post Checklist: Before You Hit the “Publish” Button
    We’ve pulled together a checklist of writing, formatting, SEO, and user experience best practices that’s ready for the road. Not only should your post title include your keyword, but it’s best to incorporate it as close to the beginning of title as possible in “as is” form, without modifications. And guess what?
  • VOICE-BASED MARKETING  |  THURSDAY, NOVEMBER 14, 2013
    [Best] How to Be a Customer Service Unicorn
    For non-critical customer questions—and occasionally complaints—social media is your best bet. 'The only thing that a customer remembers more than a bad customer service experience is an amazing one. Meanwhile, 15% of your customers—and potential prospects—hung up the phone already and possibly called your competitor. Here are some tips.
  • B2B MARKETING ONLINE  |  WEDNESDAY, NOVEMBER 17, 2010
    [Best] Is a degree really valuable?
    It's a subject I'll be doing my best to be helpful about at a local school careers evening tomorrow night. There's an interesting debate going on in Higher Education of course, centring on the value of a degree. The question I always get asked is 'should I do a marketing degree if I want to get into marketing?' What does everyone else think?
  • THE TOP LINE  |  MONDAY, NOVEMBER 29, 2010
    [Best] Digital Marketing: 4 steps to success
    Optimization refers to the ongoing experimentation that digital marketers perform, to identify the best combination of marketing strategies and tactics for achieving their goals. Digital marketing: How B2B marketers can use it to pick the best marketing strategies. Segmentation. Integration. Automation. Optimization. Tweet This!
  • WEBBIQUITY  |  MONDAY, MARCH 29, 2010
    [Best] Social Media is Simpler Than You Think
    Particularly in the b2b world, indirect promotion works best. Potentially fascinating, but dangerous, mysterious and scary. Social Media Demystified. In reality, social media marketing is simpler than you’ve probably been led to believe. Specifically, social media marketing involves five common, very traditional business activities.
  • CONTENT MARKETING TODAY  |  FRIDAY, NOVEMBER 6, 2009
    [Best] Terrific New Social Media Research Study Means It’s Time for Small Business to Get with the Program
    And, you don’t want to wait until all the best social media territory is taken. If you’ve been dragging your feet on social media, it’s time to take both of those feet and jump right in. Their research, 2009 Business Social Media Benchmarking Study makes it clear that even small business owners need to take social media very seriously indeed.
  • MARKETING ACTION  |  THURSDAY, JUNE 12, 2014
    [Best] 7 Tips for Creating a Better Call to Action
    Keep it straightforward:  The best, most powerful calls to action are often simplest. The best way to find out for sure is to test it. It’s the best way to make sure your call-to-action drives the response you want – and the results your business needs. Know Your Customer – and Precisely What You Want Them To Do. Obvious. Clear.
  • KOMARKETING ASSOCIATES  |  MONDAY, APRIL 9, 2012
    [Best] Out with the Old, In with the New: Making Google’s Privacy Policy Work for You
    Spurred by the Federal Trade Commission’s final report on consumer privacy , which outlined best practices for businesses to protect the privacy of American consumers and to give them greater control over the collection and use of their personal data, Google announced late last month its Account Activity feature.  Why or why not?
  • DIGITAL BODY LANGUAGE  |  THURSDAY, OCTOBER 29, 2009
    [Best] Top-of-Funnel Analysis - Net New Names, Inactive Leads, and Reactivated Interest
    The best way to account for this, is to have a rigorous process of eliminating inactive names from an “Interested” stage at the top of the funnel. Analyzing marketing actions at the top of the funnel has some interesting nuances. In looking at the top of the funnel, it is critical to be able to carve out these “inactive names” from the rest.
  • WINDMILL NETWORKING  |  WEDNESDAY, NOVEMBER 3, 2010
    [Best] Twitter 101: What Should I Tweet About? Understanding Why Personal Branding on Twitter Matters
    Even if you don’t have an objective for being on Twitter, it is a powerful public platform that can be a consumer’s best friend in terms of finding deals or even potentially getting preferential treatment from customer service organizations.  Case in point: Dell alone has more than 30 Twitter accounts.  That’s right. 
  • ENGAGE  |  THURSDAY, AUGUST 2, 2012
    [Best] 7 Easy Steps to Increase Website Engagement
    For more on linking check out this post: Internal Links| SEO Best Practices ]. Perhaps you think your “How To” posts are the best on your site and are receiving the majority of your site’s pageviews. Going straight to the source might be the best way for your site to improve onsite engagement. How long would you stay?
  • B2B MARKETING UNPLUGGED  |  TUESDAY, APRIL 15, 2014
    [Best] Fixing Your Sucky Website Step Three: The End Game
    The best news, you can use your consultant as a human shield when you take the whole thing to the Hand-Wringers, Keebler Elves and Productivity Prevention Department. 'Here is our final look at fixing sucky websites. In Step One , we cleaned up the obvious stuff like broken links and old content. But that was just window-dressing.
  • DIGITAL VOICES  |  FRIDAY, MARCH 7, 2014
    [Best] This Week in Digital Strategy 3.7.14
    In order to become the best social media marketer you can be check out the following superpowers that every social media marketer needs to possess. It’s been said that in regards to the question of which mobile platform is the best to target for development, the answer is to develop for the mobile web. 'Happy Friday, everyone!
  • SALES LEAD DYNAMICS  |  MONDAY, OCTOBER 28, 2013
    [Best] How to Meet Your Ideal Prospect
    Your best referral sources are other professionals who call on your prospects. The best referral relationship is a two-way street. 'You’ve done your homework. You’ve created a profile of your ideal prospect. In fact, you have a list of 50 executives who fit the profile. You know their titles. You know how you can help them.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 11, 2013
    [Best] The Bluebird is Flying High – How About Your Twitter Lead Gen?
    It’s important to do some testing with these techniques, to see what works best for your brand.  was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Heidi Bullock It’s official – the bird is the word!  itsgoodtobeJackDorsey. Did you know there are 500 million tweets sent every day?!
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 27, 2012
    [Best] Does Facebook Work for B2B Lead Generation? Hell Yes!
    was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jason Miller To the folks out there who say that Facebook is not an effective lead generation tool for B2B, I will tell them that they need a new strategy. What I have found out is that in order to have success, you need a perfect storm of content and tactics.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 22, 2013
    [Best] 5 Reasons Why Your Inbound Marketing Isn’t Working
    You continue down the right path–spending time on social, creating even more content, and following all of the inbound marketing best practices. Reasons Why Your Inbound Marketing Isn’t Working was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. At first, things are going great! So what went wrong?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 16, 2012
    [Best] The Story Behind Red-Hot Storify
    And they will curate the best answers and  people who participate appreciate the fact that they are being listened to so they are part of the story. Click here if you can’t see this video interview with Storify Founder Xavier Damman. Xavier Damman of Storify. If you’re immersed in the social web it would be hard to miss   Storify.
  • DIGITAL B2B MARKETING  |  THURSDAY, DECEMBER 1, 2011
    [Best] Online Marketers are Creepy
    In research from IDG Connect and MarketingSherpa , 79% of marketers say peer best practices have an impact, yet only 48% of buyers agree. A creepy alligator has been stalking me. Yes, an alligator. Ads for HostGator , perpetually offering 20% off, have been on nearly every site I visit. Both are marketers. Get Out of Your Bubble!
  • DIGITAL B2B MARKETING  |  THURSDAY, DECEMBER 1, 2011
    [Best] Online Marketers are Creepy
    In research from IDG Connect and MarketingSherpa , 79% of marketers say peer best practices have an impact, yet only 48% of buyers agree. A creepy alligator has been stalking me. Yes, an alligator. Ads for HostGator , perpetually offering 20% off, have been on nearly every site I visit. Both are marketers. Get Out of Your Bubble!
  • TOM PISELLO  |  TUESDAY, JANUARY 11, 2011
    [Best] Is there an ROI from Social Media? Latest Research Indicates Yes and No.
    Our research shows that ROI results are mixed at this time, with some companies, industries and best practice leaders reaping a payback on social media marketing investments, while others struggle with low engagement levels, high costs, and poor returns. As social media marketing efforts increase, so does the investment required.
  • MANHATTAN MARKETING MAVEN  |  TUESDAY, JUNE 15, 2010
    [Best] 4 Social Media Mining Metrics
    Over time, norms and best practices will emerge. But for the moment, these four pathways provide the best approaches to understand and utilize what customers are saying about us and our brands. Social media potentially offers clues about customer mindsets, sensibilitities and brand affinity and awareness. and Addictomatic. INTENSITY.
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  MONDAY, JANUARY 28, 2013
    [Best] 5 Steps to Better Referral Selling
    So, how can people in sales best tap into the power of referral selling? Today's post from the Chamber of Commerce features business-growth advice for small companies. There are many sales strategies, but none as effective as referral selling. The most effective, productive way to build a business is through referrals,” Black insists.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, MARCH 1, 2011
    [Best] Lead Nurturing Is Not A Marketing Option, It’s A Sales Necessity
    Most of the lead nurturing best practices guides and articles that I’ve read are from a marketing perspective. Plenty has been written about the importance of lead nurturing in B2B and industrial marketing. If you need a quick primer, read my earlier post, “ B2B Lead Generation without Lead Nurturing is Doomed to Fail. ”.
  • VIEWPOINT  |  THURSDAY, FEBRUARY 2, 2012
    [Best] Improve Sales Lead Generation via Marketing Analytics Part 1: Four Steps
    Following are the processes or lever types that make up best-practice marketing analytics reviews. When it comes to improving sales lead generation results, using marketing technology without analytics expertise and business acumen results in a numbers glut devoid of action items. Data tracking, aggregation and measurement.
  • NUSPARK  |  SATURDAY, OCTOBER 15, 2011
    [Best] The 3 P’s of B2B Lead Generation: People, Process, Platforms
    Related Posts: Sales Best Practices include Marketing-Sales Alignment Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently An Email to Bob in Sales: Thanks for aligning with us in Marketing. I am also active on Google Plus. How boring.  A closer look: People. Process.
  • NUSPARK  |  SATURDAY, OCTOBER 15, 2011
    [Best] The 3 P’s of B2B Lead Generation: People, Process, Platforms
    Related Posts: Sales Best Practices include Marketing-Sales Alignment Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently An Email to Bob in Sales: Thanks for aligning with us in Marketing. I am also active on Google Plus. How boring.  A closer look: People. Process.
  • LEADER NETWORKS  |  FRIDAY, JANUARY 8, 2010
    [Best] Three Keys To The Secret Garden: Credibility, Selectivity and Balance
    Often the best practice issued for B2C social media is dialectically opposite B2B best practice. That is why they are often best created by a notable company or authoritative association. Credibility, Selectivity and Balance - these are very important parts of gated online communities. Tweet about top discussions!
  • MARKETING INTERACTIONS  |  MONDAY, SEPTEMBER 27, 2010
    [Best] Using Content for Inbound Marketing: Mine or Yours?
    Assess your ability to grow the traffic and exposure you need to your own site and choose to take advantage of the type of syndication that serves you best.   Tom's post, Content Aggregation: The Future of (B2B and Consumer) Media? discusses how enterprises, publishers and PR firms can benefit from aggregation and curation. 
  • REPUTATION TO REVENUE  |  WEDNESDAY, OCTOBER 6, 2010
    [Best] Why is customer-centric marketing still more talk than action?
    These are your best customers, folks! Michael Shrage’s recent Harvard Business Review post, Great Customers Inspire Great Innovations , got me thinking: Why, amid so much evidence of the power of customer-centric business, are so many companies still mired in inside-out operations? Why do we hear so much talk but see so little action?
  • REPUTATION TO REVENUE  |  SATURDAY, SEPTEMBER 11, 2010
    [Best] The continuing rise of Account-Based Marketing: Four keys to success
    Client Collaboration: The best ABM programs are not only transparent to the client (i.e., Over the last 10 years, more and more B2B firms have invested in account-based marketing: treating individual accounts as "markets" and devising focused campaigns just for them. One would certainly hope so!) Don't skip this step! Is ABM here to stay?
  • WINDMILL NETWORKING  |  FRIDAY, JANUARY 6, 2012
    [Best] 10 New Features LinkedIn Introduced in 2011 to Better Leverage in 2012
    Here’s a rundown of the ten best features introduced by LinkedIn in 2011 that you’ll want to utilize in 2012: 1.  With this data, LinkedIn members will be able to check which groups fit them best and will help them grow their portfolio. LinkedIn Today: Social News Delivered. Enter LinkedIn Today. Events Overhauled.
  • WEBBIQUITY  |  TUESDAY, JUNE 17, 2014
    [Best] 14 Brilliant B2B Marketing Strategy Guides
    Frequent best-of honoree Tony Zambito  delves into five buyer behaviors that marketers need to be aware of and respond to, including that buyers embrace collaboration; they want to be involved in the co-creation of products and services; and “buyers want less content – yet desire smart content.”
  • HUBSPOT  |  TUESDAY, JULY 30, 2013
    [Best] The Power of Google Rich Snippets for Ecommerce SEO
    The key to SEO is to always remember what Google’s ultimate objective is: to create the best search experience for users, so they can find the best, most relevant results. 'If you spend much time reading "the blogs," you’ve probably read that rich snippets are an overlooked but essential component of your SEO success. Fantastic.
  • INBOUND SALES NETWORK  |  TUESDAY, MARCH 1, 2011
    [Best] Does Groupon Work for Your Business?
    Once you’ve spent the money to get new customers in the door, your highest priority should be to deliver the best possible services to ensure that they return. The attraction of huge numbers of customers from collective buying sites, such as Groupon , can be hard to resist for most small businesses. That’s like $15 free!”
  • HUBSPOT  |  TUESDAY, SEPTEMBER 3, 2013
    [Best] Adjust How You Think About Content (It Could Actually Lessen Your Workload)
    They could be a member of the marketing team, or any other team -- often the people on the front lines of lead and customer communication are the best equipped for roles like this. 'Content is one of the more important aspects of your website, but it can also be the biggest pain. Here''s how. Create Once, and Create Well. Talk about ROI.
  • HUBSPOT  |  THURSDAY, DECEMBER 29, 2011
    [Best] 12 New Year's Marketing Resolutions You Can Actually Keep
    You spend a lot of time and effort designing websites, landing pages, forms, and email campaigns, so of course you'll want to optimize them for the best possible results. With 2012 just around the corner, it's time to start thinking about your marketing strategy for the New Year. How will your business keep up? Well here's the good news.
  • HUBSPOT  |  WEDNESDAY, APRIL 11, 2012
    [Best] How to Select the Right CTA for Every Page on Your Site
    Evaluation: Prospects are aware that your product or service could fulfill their need, and they are trying to determine whether you are the best fit. In this case, the best offer for them probably isn't a free trial of your software, because they may not even know you sell software or that they need software to solve their problem.
  • HUBSPOT  |  TUESDAY, FEBRUARY 25, 2014
    [Best] 7 Little Call-to-Action Tweaks That Could Give Your Conversion Rates a Big Bump
    If you''re unsure what CTA size will work best for you, test different sizes. Remember, you won''t know what works best for you and your website in your industry with your audience until you test it for yourself. Having CTAs throughout your website and blog will certainly help your website visitors find your conversion pages. Test it!
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, APRIL 25, 2012
    [Best] Google Analytics: Universally Useful and Ever-Improving
    Sure, if I’m Bank of America or Best Buy or Barnes & Noble, I need something more industrial and robust, but if I’m the Forklift Network or the Rochester Americans hockey team, or the state government of Kentucky , Google probably works out just fine, thank you very much. Andrew Lucyszyn. That’s no longer the case, of course.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 28, 2012
    [Best] How to Calculate Whether That Trade Show Was Worth the Investment
    The best way to track ROI is using this formula: (Gross Profit - Marketing Expenses) / Marketing Expenses. The best way for us to track this is to set up a naming convention for all leads generated due to that event. We’ve always been pretty hesitant to jump in head first with event sponsorship and attendance. What a bummer.
  • HUBSPOT  |  FRIDAY, JUNE 25, 2010
    [Best] 10 Common Website Mistakes and How to Fix Them
    Since HTML is the language that search engines understand best, make sure your HTML is as concise as possisble. While hosting the past few Website Optimization Webinars , I've noticed that many businesses could benefit from similar easy fixes to their websites. All of these mistakes are easy to identify for free using Website Grader. No CSS.
  • WINDMILL NETWORKING  |  WEDNESDAY, JUNE 6, 2012
    [Best] The Social Media MBA: Part 5: Application and Integration of Social Media
    When you find a way to merge the two, you can develop a powerful marketing strategy that utilizes the best of both. Social media marketing is an extension of traditional marketing methods, principles, and theory.  Successful marketing, regardless if it is Social or not, revolves around AIDA , a traditional marketing concept!  There is not.
  • NUSPARK  |  SATURDAY, APRIL 5, 2014
    [Best] Website Call to Action; Alternatives to “Contact Us” for lead generation
    Best Practices for CTAs. First, here are some best practices to follow with CTAs: Add calls-to-action on each page – make it relevant to the purpose of the page. 'Here’s a question to ponder: Why did you build a website for your business? What is Conversion Optimization? Some examples are: Contact form filled out. Phone call completed.
  • WRITTENT  |  TUESDAY, MAY 14, 2013
    [Best] 25 Success Tips for Writing Irresistible Customer Success Stories
    'Your company’s best advocates aren’t in your marketing department; they’re your current customers. Highlight your customer’s best quotations in text call-out boxes, to draw attention to the social proof of their success. The best case studies have the power to spread like wildflower. Avoid Jargon. Be Objective. Solution.
  • ENGAGE  |  MONDAY, AUGUST 29, 2011
    [Best] How Google Reads Your Blog
    But at the very core, the algorithm is just trying to put itself in the shoes of the customer conducting a search and trying its best to think like him or her. S mart businesses know that in order to truly serve their customer, they need to put themselves in their customers shoes and learn to think like them.
  • HUBSPOT  |  TUESDAY, MARCH 25, 2014
    [Best] Pinterest-Like Layouts Could Take Over Your Gmail Soon
    I''m sure you could apply some learnings from Facebook Cover Photo best practices.). 'Heads up marketers: There''s a Gmail field trial you want to sign up for right this instant. Well today, there will be a huge test rolling out that could change the way you do email marketing (again). Why You Should Sign Up for Gmail''s Field Test.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, SEPTEMBER 2, 2010
    [Best] 5 Questions To Ask Before Sending Out That Sales Proposal
    This one seems obvious, but you have to make sure that the prospect knows that you are the best solution for their problem. If you aren’t the best company, how will you have any chance of winning the deal? Sometimes sales reps act like used car salesmen. “What’s it gonna take to get you into this storage solution?”
  • WRITING ON THE WEB  |  WEDNESDAY, JANUARY 16, 2013
    [Best] 5 Ideas for New Business Blog Topics for a New Year
    Covering new topics is one of the best ways to get new readership as well as appeal to your current audience. Let’s face it – Business blogging can get repetitive. It seems as if there are only so many blog topics out there for your readers, and you’ve exhausted them all. But what exactly does “fresh” content entail?
  • SALES CHALLENGER  |  TUESDAY, APRIL 16, 2013
    [Best] Why You Should Question Your Sales Culture
    SLC’s research is helping sales organizations avoid being commoditized and to break away from the price-driven sale by identifying the winning sales behaviors for this new era of selling, outlining effective messaging strategies, and identifying best-in-class stakeholder management tactics. And, can sales culture be changed anyway?
  • SALES CHALLENGER  |  TUESDAY, SEPTEMBER 11, 2012
    [Best] Getting Challenger Skills to Stick
    We’ve found that the best organizations use an approach akin to a boot camp to develop tacit skills in their sales people. Over the last few years, we’ve worked with countless members on their journey to become a Challenger sales organization. Because Challenger skills (i.e., Make tacit skills tangible. Also, to learn more about how St.
  • SALES CHALLENGER  |  TUESDAY, NOVEMBER 8, 2011
    [Best] What Makes a World-Class Sales Organization Tick?
    The Anatomy then covers Customer Management, a section which includes everything from best practices around segmentation to the need to develop commercial messaging that leads customers to a company’s unique differentiators. Salespeople are famously competitive and they’re often looking to improve upon how things are being done.
  • SALES CHALLENGER  |  THURSDAY, APRIL 28, 2011
    [Best] The Most Important Question You Can Ask Your Stars
    We literally wanted to get inside the head of the best reps in the world, and these stars didn’t disappoint. Here at the SEC, we just emerged from our most extensive annual research process. Members: be sure to register for an upcoming session and the overview teleconference on June 1 ). just know when it’s right.” That’s it.
  • TRADESMEN INSIGHTS  |  TUESDAY, JULY 5, 2011
    [Best] Trade Shows and ROI Measurement: 5 Key Metrics
    That’s why it’s important for sales and marketing to work together to make sure they get the best bang for the buck. New Study Shows Best Way of Reaching Manufacturing Professionals. Most of you participate in various trade shows from time to time. Enjoy. That’s OK though. Consider Leads: . Cost Per Lead: a. Take
  • MARKETING ACTION  |  MONDAY, JANUARY 13, 2014
    [Best] Google Authorship 101
    The more competitive your industry, the more important it is to implement SEO best practices. What hasn’t changed is Google’s continuous focus on providing the best results possible to the searcher. It’s best if your email address uses the same domain as the site on which your content is published. SEO and Google Authorship.
  • HUBSPOT  |  MONDAY, JANUARY 7, 2013
    [Best] 4 Failing Marketing Relationships You Need to Fix ASAP
    When he started blogging, he says, “All of our marketing changed from how good we are, to how does the customer make the best choice and decision for themselves.” Once you solidify the qualifying behaviors and actions, you can score those leads accordingly and deliver only the best leads to your sales team. leave it like it is. No way.
  • SALES LEAD INSIGHTS  |  THURSDAY, FEBRUARY 25, 2010
    [Best] Business Marketing Association Renames its Marketing Awards Competition the B2s
    And that isn’t the best analogy for an awards show, is it?) Before I get to sharing my opinion about the Business Marketing Association (perhaps better known as the BMA) changing the name of its Pro-Comm Awards to the B2s, let me point out that I’m a long-time member and big-time fan of the organization.
  • DIGITAL BODY LANGUAGE  |  THURSDAY, AUGUST 13, 2009
    [Best] What is B2B Marketing?
    Early stage education on industry transition, technology changes, or regulatory changes can be needed in order to best understand why your solution’s category even exists in the first place. What exactly defines Business to Business (B2B) Marketing? It’s worth exploring what B2B marketing entails.
  • HINGE MARKETING  |  MONDAY, MARCH 24, 2014
    [Best] 5 Things Every Managing Partner Must Do To Drive Organic Growth
    You can find out what’s best for your firm, what’s best for your clients, and then go where the data takes you. 'At Hinge, we conduct ongoing research on organic growth in professional services industries. In study after study, we’ve seen that high-growth firms aren’t just getting lucky. Focus on fewer markets.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, SEPTEMBER 7, 2010
    [Best] True Influence's LeadPAC Offers Pay-Per-Click Email. Think About It.
    But the cost-per-response model saves them the effort of managing details such as importing and refreshing lists, spacing their mailings over time, and tracking which segments respond best. Summary: LeadPAC lets marketers pay for email responses as easily as they pay for search responses. That's worth some excitement. Nothing new there.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JULY 9, 2008
    [Best] Official Google Docs Blog: Live blogging with Docs
    And the Ctrl+S keyboard shortcut is your best friend – you can save content without reloading the page. skip to main | skip to sidebar. Live blogging with Docs. Wednesday, July 09, 2008 6:51 AM. We watched the video, read his blog post, and were completely impressed. OK, we are now ready to roll. Now you have two options here. 48 AM.
  • LEAD VIEWS  |  FRIDAY, SEPTEMBER 30, 2011
    [Best] Marketing Operations, Accountability and Disposability
    If your organization empowers you, you have an incredible opportunity to really experience the best of Marketing Operations — to be part of the transformation, the shift in Modus Operandi (MO). It all depends, really, on an organization’s fundamental view of its people. Are your people truly valued or easily replaceable? Empowered Marketers.
  • HUBSPOT  |  THURSDAY, JUNE 9, 2011
    [Best] Why 1/3 of Marketers Are Not Happy With Their Website Redesign [New Data]
    Here's what I found for the best practices to make sure you will be happy with your website redesign. Another insight from my research for the Science of Website Redesign webinar was asking marketers about how happy they were with their last website redesign project. found that 1/3 of marketers were not happy with their last website redesign.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 13, 2013
    [Best] 14 Essential Elements of a Flawless Product Launch
    The best way to make sure everybody sees eye-to-eye on your launch is to actually write out the positioning. The training will be stronger, and the reps will be excited about it because they know it’s something the best reps were already using. 'Getting ready to launch a new product? 14 Product Launch Lessons for New Product Marketers.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 14, 2013
    [Best] Forget the Flowchart! Lead Nurturing’s New Paradigm in 4 Simple Steps
    Share your experiences and best practices in the comments below. Lead Nurturing’s New Paradigm in 4 Simple Steps was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. In fact, some marketing automation providers even create a flowchart interface for your lead nurturing tracks. Forget the flowchart!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, MAY 21, 2011
    [Best] Not Everyone Knows as Much as You Do About Social Media
    The best way for the small business owner to take a  proactive role in the social media marketing is to carve out a schedule. A guest post by David Lifson … Small business owners. They’re an impressive group that must to handle every element of their operation – from accounting to inventory and hiring to firing. Marketing. Value.
  • SYNECORE  |  TUESDAY, FEBRUARY 25, 2014
    [Best] Email Marketing In A Nutshell
    Tell your audience only the basics and best attributes about the product or service you are offering, while also offering them a link to click and learn more about it. Emailing leads is the best way to turn them into customers or take casual readers and turn them into leads. It all starts with the email’s subject line. theboywholived).
  • HUBSPOT  |  TUESDAY, JUNE 14, 2011
    [Best] 12 Marketing Lessons From the Cast of Glee
    While almost anyone can learn to be a good marketer, some of the best marketers are the ones who have a natural skill for it. He looks out for the group and tries to make decisions that will be best for the team. Puck sets his own standards and does what he thinks is best. Sometimes your customers can be your best marketers.
  • B2B MARKETING MENTOR  |  THURSDAY, OCTOBER 17, 2013
    [Best] Hire the Right Journalist for Your Content Marketing Team
    They also need to know a good quote when they hear it, says Joanne Cleaver, President of Wilson-Taylor Associates , and should know when it’s best to quote verbatim versus paraphrasing. Past performance is important, and writing samples can showcase not only a candidate’s best work, but their versatility. Featured
  • HUBSPOT  |  WEDNESDAY, AUGUST 14, 2013
    [Best] How to Nail Down the Perfect Website Navigation
    Stakeholders from throughout your company may have varying opinions about what is nav-worthy and what is not , but ultimately you should look to your website visitors to help you determine the best direction. This type of organization treats the navigation as a table of contents and groups pages into the topics or categories that best fit.
  • WRITTENT  |  TUESDAY, SEPTEMBER 24, 2013
    [Best] 13 Writing Rules to Ignore for Becoming a Legendary Content Creator
    Regardless of whether you’re for or against the abbreviated words and slang which are replacing traditional writing rules, there’s no denying the fact that content marketing best practices are way different than what you learned in college English. 'Technology and the internet have ruined the English language. Have 5 Sentences per Paragraph.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 12, 2011
    [Best] Grabbing and Owning a Seat at the Revenue Table
    The best way to accomplish that goal is to embrace, drive, and “own” the entire revenue process. It’s also about shining a spotlight on the hidebound sales and marketing methodologies that have been sub-optimized (at best) for way too long. It’s been my view that the most senior marketing people already occupied that seat. Events!
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 9, 2010
    [Best] What Does Sales and Marketing 2.0 Mean?
    was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Sales and marketing are in the process of rapid evolution, changes driven by both market pressures and improved technologies. Some have dubbed the new business paradigm as Sales 2.0 , or Sales and Marketing 2.0. Here is what “sales and marketing 2.0” means to them.
  • FATHOM  |  TUESDAY, JANUARY 14, 2014
    [Best] Will Your Website Help Your Manufacturing Company Grow in 2014?
    If your customers can’t touch and feel the products, the next best thing is to highlight them with high-quality images on your website. Learn why the Internet is manufacturing’s best friend , including reliable ways to generate cost-effective leads: Digital Marketing 101 for Manufacturers. economy grow in 2014.
  • BUYEROLOGY  |  TUESDAY, APRIL 5, 2011
    [Best] The Link Between Lead Nurturing and Buyer Experience Marketing
    Since lead nurturing is a new concept, it still struggles from not receiving the executive buy-in it should causing many sales and marketing teams to make best do with a limited budget. Image by kardboard604 via Flickr.   One approach whose value is on the rise is that of Lead Nurturing.    Why? 
  • VERTICAL RESPONSE  |  WEDNESDAY, MARCH 26, 2014
    [Best] Use Google Automation Tools to Make Your PPC Ads More Efficient
    Perhaps you want to maintain the top spot for your most profitable keyword or have figured out which keywords works best at a certain position, using a bid rule to automate that can really save you time. 'Ever wish you could schedule your pay per click (PPC) ads early in the morning for a new promotion? Potential problems with Automation.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, OCTOBER 18, 2010
    [Best] Traits of Successful Companies-rate yours
    The best practices are consistent from industry to industry. Belief in what your organization does why it’s the “best” in your market and why “we” as a team must work together for the common good. Business strategies come first. Business development effectiveness is essential  . Sales is a corporate priority. Teamwork prevails.
  • THE POINT  |  TUESDAY, JUNE 1, 2010
    [Best] Can Games Play a Role in B2B Marketing?
    Or are games best suited for the consumer domain? Also, games are best viewed not as a standalone medium but rather as a complementary tactic to your other marketing efforts. You don’t have to be plugged into the new media scene to know that digital games are HOT. And those involved aren’t just kids: the average game player is 35.
  • VIDYARD  |  WEDNESDAY, NOVEMBER 27, 2013
    [Best] How to Use Video to Prospect and Validate Your Leads
    and this is usually when our conversation gets interesting because, not only does your video marketing fit into all stages of the sales cycle , video can actually become your sales teams’ best friend if you optimize your content for lead generation and lead scoring. B Split Testing. Calls to Action. Can’t Get Enough Great Content?
  • CRIMSON MARKETING  |  THURSDAY, JULY 11, 2013
    [Best] 359 Million Reasons to Join Google+
    'Google+ is absolutely one of the best social media networks available to you. lot of you plan your marketing strategies around Twitter, LinkedIn, and Facebook, but its a detriment to you if you don’t include Google+ in your marketing mix.  You You might be asking yourself why? This isn’t just any number folks.
  • EMAGAZINE B2B BLOG  |  THURSDAY, FEBRUARY 21, 2013
    [Best] What eMagine Customers are Saying: Client Recommendations
    eMagine is proud to have worked with some of the best and brightest clients on Website Design, Hosting, and Online Marketing in the technology, health care, medical device and other B2B industries. Jason Caminiti was my go-to person whenever I had questions or needed advice on how to make my website more profitable. ” B2B Web Strategy
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