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  • HUBSPOT  |  MONDAY, MARCH 17, 2014
    [Best] How to Integrate Email Campaigns With the Rest of Your Marketing
    This suggests that if you hope to improve your clickthrough rates or increase your conversion rates, using a personalized email message could be one of the best avenues to explore. One of the best ways to do this is to clearly emphasize email subscriptions. The best news? Email & Social Media Integration. email marketing
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, AUGUST 28, 2011
    [Best] [Chart] Earthquakes, Hurricanes & Steve Jobs: The Week in Web Traffic
    With Irene set to make landfall, we wish our friends and colleagues on the east coast the best for a safe weekend as Mother Nature continues to feed the headlines. Whenever big news hits, online marketers usually notice a sharp change in the metrics of the web properties they manage, and our customers are no different. Sign up here. Facebook.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, OCTOBER 2, 2011
    [Best] HubSpot's Strategy for Winning the Marketing Automation Horserace
    Naturally, the conference also included public and private discussions of HubSpot itself, but I thought those were best shared in a separate post. Back on September 20, I posted various tips from the Inbound Marketing Summit and HubSpot User Group. Here goes. The company is now doing more to help marketers nurture the leads its attracts.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 10, 2012
    [Best] Marketing Metrics that Matter
    Marketing Metrics that Matter was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Phil Fernandez. Revenue Performance analytics Marketing Automation marketing metrics marketing roi revenue performance management
  • B2B MARKETING ONLINE  |  WEDNESDAY, DECEMBER 15, 2010
    [Best] The seven key steps for successful marketing campaigns in 2011
    Guest blog by Elle Woulfe, senior marketing programmes manager at Eloqua : Budgeting and forecasting for marketing campaigns can be a headache at the best of times, let alone when businesses are facing a hike in VAT and some economists are predicting a double-dip recession. Demand generation Research 2011 VAT marketing the market
  • HUBSPOT  |  THURSDAY, OCTOBER 6, 2011
    [Best] 8 Tips You Need to Know for Mobile SEO
    Lior also consults for a web hosting company that lists the best web hosting companies available online. However, mobile SEO is still a bit of an enigma in many ways and is a lesser-known skill to even the best at SEO. Already, mobile searches may account for some 16% of all Google queries , and that amount is almost certain to rise.
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 13, 2014
    [Best] Google+ 301: How to Start and Grow a Community
    Now that you’re up to speed, let’s talk about some best practices for getting the most out of your Google+ profile. In the case of your professional services firm’s community, the best option is probably to moderate membership. Best Practices to Have a Successful Google+ Community. Do your research. On Google+?
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 1, 2010
    [Best] Thought Leadership Interview #9 – Eric Goldman of Gossamar
    We’re on a mission to bring our readers the very best. And unless they start again and think about the whole thing holistically, despite threats, bribes, rewards and the best of intentions, they will never achieve their objectives. wish to thank Eric for his contributions to  Fearless Competitor. Here’s the link:  [link].
  • HUBSPOT  |  TUESDAY, JULY 29, 2014
    [Best] 10 Times Personalization Makes You Feel Terrible About Yourself
    10) And finally, when MySpace reminds us all that ten years ago wasn''t our best year. 'Ever feel like technology is mocking you? Like algorithms are trying to ruin your relationships? That personalization tokens know more about you than you know about yourself? Me too. 1) When Google surfaces this ad for a one-person spam recipe.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 16, 2013
    [Best] If Your Writing Sucks, So Will Your Content
    If Your Writing Sucks, So Will Your Content was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jason Miller Content marketing is taking a bit of heat these days as marketers scramble to jump on the latest trend of thinking like a publisher. I agree 100%. Writing sucks, and it’s hard. Writing sucks, and it’s hard.
  • HUBSPOT  |  WEDNESDAY, MARCH 5, 2014
    [Best] Don't Know What to Wear to an Interview? Check Out This SlideShare
    By the end, you''ll be able focus on what really matters in the interview: showing that you''re the best candidate for the job. 'Every time I find myself interviewing for a job, I feel lost at what to wear. But dressing for an interview shouldn''t feel like the hardest part of your interview process. Inbound Marketing
  • MODERN B2B MARKETING  |  MONDAY, APRIL 1, 2013
    [Best] An Editorial Calendar for Facebook? Absolutely.
    was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jason Miller When I started at Marketo over a year ago, I came into a company that had a very solid social media presence. My job was to optimize and grow that presence with an emphasis on Facebook. Tuesdays and Thursdays are mini infographic themed days.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 9, 2014
    [Best] 45 Tweetable Quotes About Creativity to Inspire Your Next Big Idea
    There are many times you have to be creative at your job -- from solving problems, to brainstorming on how your company is branded, to choosing which copy and images will make the best impression on your target audience. Our best successes come after our greatest disappointments." - Henry Ward Beecher. But it needs to be. Get it down.
  • B2B MEMES  |  TUESDAY, JUNE 7, 2011
    [Best] Should You Edit Guest Posts? 5 Tips for Better Copy
    But you owe it to guest bloggers to show off their work in the best possible light by cleaning up obvious writing goofs. There’s wide agreement in the blogging world about the benefits of guest posts, both for the guest blogger and the blog owner. In a way, I’m asking a trick question. Give fair warning. Choose wisely. Tidy up. Let me know.
  • HUBSPOT  |  FRIDAY, JANUARY 3, 2014
    [Best] Should You Delete That? A Guide to Moderating Blog Comments
    The best practice for dealing with trolls comes down to one easy-to-remember phrase: Don''t feed the trolls. As such, the best thing you can do with trolls is to just ignore their comments, unless it ventures into the rude, crude, or offensive bucket we discussed earlier. Alright, ready to dive into the scary world of blog comments?
  • CONTENT MARKETING TODAY  |  WEDNESDAY, DECEMBER 1, 2010
    [Best] 6 Skills You Must Learn Today to Write Kick-Butt Copy for Your Website
    In fact, small business owners often write the best, kick-butt Web copy – their passion and personal touch makes every page a compelling delight. Why You Don’t Need to be an SEO Pro to Crank Out Great Copy. By Heather Lloyd-Martin. Learn these skills and your website results will kick-butt. " Short answer: Heck yes! You bet!
  • HUBSPOT  |  WEDNESDAY, MARCH 14, 2012
    [Best] How to Tailor Lead Nurturing Content to Suit Individual Personas
    Select Your Best Marketing Offers for Each Stage of the Sales Cycle. And by "best," we mean top-performing, so consult your marketing analytics to determine which offer you have for each of these 3 stages has the best conversion rate. But here's a little secret: you don't need to create all this content from scratch. Make sense?
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 25, 2014
    [Best] 3 Pieces of Social Media Real Estate You Shouldn’t Overlook
    Pieces of Social Media Real Estate You Shouldn’t Overlook was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Carra Manahan Have a big event promotion or new asset launch planned in the near future? Read some more ideas for creative cover photos here.). Social Media
  • BLOG MY CALLS  |  MONDAY, JUNE 3, 2013
    [Best] The Dirty Secret of Content Marketing
    But, it does mean that you should spend SIGNIFICANT time to come up with the sexiest and best title possible. 'Everyone has a dirty secret, a few skeletons in the closet, a few things you are grateful no one knows about. Everyone. Content marketing is no exception. The Dirty Secret Explained. They''re generally between 15 and 25 pages long.
  • BLOG MY CALLS  |  MONDAY, MARCH 18, 2013
    [Best] 6 Reasons Authorship Matters So Much for Google SEO
    Then, on Thursday, the best-selling SEO author of all-time, Michael Fleischner, said on a LogMyCalls webinar on that authorship is increasing CTR and will be an ever-increasing element of the Google Algorithms. SEO is, fundamentally, changing again. Basically Google wants to tie every piece of content to an author. Why do they care so much?
  • HUBSPOT  |  TUESDAY, OCTOBER 16, 2012
    [Best] 8 Ways SEO Should Influence Your Marketing Copywriting
    Spelling out best practices for content formatting is a smart ides, too. Make sure these copy editors are well schooled in your team's written style guide and keyword best practices and can spot opportunities for optimization and improvement. Studies show that early morning publishing times, Monday through Thursday, work best.
  • HUBSPOT  |  MONDAY, JULY 23, 2012
    [Best] Answers to Your Top 7 Questions About Mastering LinkedIn Marketing
    Think of Facebook as your best friend, dressed-down and ready to party at a rock concert, while LinkedIn is your potential future business partner, suited up and ready to learn about industry success at a business expo. 6) What's the best way to find potential customers on LinkedIn? It almost makes too much sense. Don't fret!
  • PAUL GILLIN  |  THURSDAY, OCTOBER 3, 2013
    [Best] Bidding Fond Farewell to BtoB Magazine
    sweated every one of the 450 words I was allocated each month and still think it was some of my best writing of the past six years. 'I was sad to learn this week that BtoB magazine , which has existed under various brands for nearly 100 years, will be swallowed by Advertising Age at the end of the year. BtoB is a victim of those same forces.
  • VOICE-BASED MARKETING  |  THURSDAY, NOVEMBER 14, 2013
    [Best] How to Be a Customer Service Unicorn
    For non-critical customer questions—and occasionally complaints—social media is your best bet. 'The only thing that a customer remembers more than a bad customer service experience is an amazing one. Meanwhile, 15% of your customers—and potential prospects—hung up the phone already and possibly called your competitor. Here are some tips.
  • B2B MARKETING ONLINE  |  WEDNESDAY, NOVEMBER 17, 2010
    [Best] Is a degree really valuable?
    It's a subject I'll be doing my best to be helpful about at a local school careers evening tomorrow night. There's an interesting debate going on in Higher Education of course, centring on the value of a degree. The question I always get asked is 'should I do a marketing degree if I want to get into marketing?' What does everyone else think?
  • HINGE MARKETING  |  MONDAY, MARCH 24, 2014
    [Best] 5 Things Every Managing Partner Must Do To Drive Organic Growth
    You can find out what’s best for your firm, what’s best for your clients, and then go where the data takes you. 'At Hinge, we conduct ongoing research on organic growth in professional services industries. In study after study, we’ve seen that high-growth firms aren’t just getting lucky. Focus on fewer markets.
  • THE TOP LINE  |  MONDAY, NOVEMBER 29, 2010
    [Best] Digital Marketing: 4 steps to success
    Optimization refers to the ongoing experimentation that digital marketers perform, to identify the best combination of marketing strategies and tactics for achieving their goals. Digital marketing: How B2B marketers can use it to pick the best marketing strategies. Segmentation. Integration. Automation. Optimization. Tweet This!
  • CONTENT MARKETING TODAY  |  FRIDAY, NOVEMBER 6, 2009
    [Best] Terrific New Social Media Research Study Means It’s Time for Small Business to Get with the Program
    And, you don’t want to wait until all the best social media territory is taken. If you’ve been dragging your feet on social media, it’s time to take both of those feet and jump right in. Their research, 2009 Business Social Media Benchmarking Study makes it clear that even small business owners need to take social media very seriously indeed.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 11, 2010
    [Best] A strategy for dealing with Twitter spammers
    Best practices” spread at the speed of light and the pyramid schemes can vanish behind the social web’s cloak of anonymity, free access and fake accounts. If enough people take the time to do it, it is in Twitter’s best interest to figure out a way to handle it. Part 5 of a series. What can be done about it? Digg this!
  • WEBBIQUITY  |  FRIDAY, DECEMBER 28, 2012
    [Best] Be True to Your Business this Holiday Season
    Your best bet is to just say nothing. Guest post by Megan Totka. Tis the season, right? ve noticed a recent trend when shopping during the Christmas season. People are very un-jolly. After asking around a bit, I realized this unhappiness was actually bottled up confusion. Are workers allowed to wish their customers a “Merry Christmas?”
  • HUBSPOT  |  MONDAY, APRIL 9, 2012
    [Best] Why Marketers Should Invest in Visual Content Creation
    Explaining what those parts are in a status update would be, frankly, boring, and not the best use of the medium. They've asked customers to upload photos of them enjoying their Dunkin' Donuts on Facebook and Instagram, and are then featuring the best ones on both sites. Not convinced? Gives Your Brand an Identity. Take a look.
  • DIGITAL BODY LANGUAGE  |  THURSDAY, OCTOBER 29, 2009
    [Best] Top-of-Funnel Analysis - Net New Names, Inactive Leads, and Reactivated Interest
    The best way to account for this, is to have a rigorous process of eliminating inactive names from an “Interested” stage at the top of the funnel. Analyzing marketing actions at the top of the funnel has some interesting nuances. In looking at the top of the funnel, it is critical to be able to carve out these “inactive names” from the rest.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, JANUARY 10, 2014
    [Best] Sales Prospecting Perspectives Weekly Recap - Week of January 10, 2014
    Disagreements between sales and marketing, sales and IT, and sales and customer service should be dissolved through alignment and integration of departments so everone can do their job to the best of their ability. 'Happy Friday, Sales Prospecting Perspectives readers! At AG Salesworks, we often hold contests for inside sales reps.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, MARCH 29, 2012
    [Best] Use Your Connections to Sell: How are you connected to Kevin Bacon?
    hat’s the best way to get 15 minutes on your calendar to talk about how your team can leverage all their connections? What’s the best way to get 15 minutes on your calendar? Currently, he is opening up a website for sales professionals to share videos of their best tips and advice. Screenshot to the right). About John Barrows.
  • HUBSPOT  |  TUESDAY, JUNE 5, 2012
    [Best] How Businesses Can Increase Word-of-Mouth Recommendations [Data]
    So let's check out the most recent insight BrightLocal can give us about how consumers recommend local businesses so you can determine the best way to increase word-of-mouth business. Yesterday, Search Engine Land released the results of the third and final round of BrightLocal's Local Consumer Review Survey. What Tickles Consumers' Fancies.
  • DIGITAL VOICES  |  FRIDAY, MARCH 7, 2014
    [Best] This Week in Digital Strategy 3.7.14
    In order to become the best social media marketer you can be check out the following superpowers that every social media marketer needs to possess. It’s been said that in regards to the question of which mobile platform is the best to target for development, the answer is to develop for the mobile web. 'Happy Friday, everyone!
  • SALES LEAD DYNAMICS  |  MONDAY, OCTOBER 28, 2013
    [Best] How to Meet Your Ideal Prospect
    Your best referral sources are other professionals who call on your prospects. The best referral relationship is a two-way street. 'You’ve done your homework. You’ve created a profile of your ideal prospect. In fact, you have a list of 50 executives who fit the profile. You know their titles. You know how you can help them.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 14, 2012
    [Best] 10 Social Media Risks MOST Companies Are Too Afraid to Take
    Just go take a look at Best Buy's @Twelpforce for another stellar spin on the concept. Best Buy's account is managed by over 3,000 Best Buy employees who can feel free to share content and be themselves without constantly worrying they're "doing something wrong.". the era of experimentation. Oooh, I like this era! Loosen up!
  • EARNEST ABOUT B2B  |  MONDAY, OCTOBER 20, 2014
    [Best] This is the week that was: Pitches, Emails and Jelly
    'The best of the best in B2B marketing. It’s been a crazy old week over in Earnest towers, but never so much that we couldn’t squeeze in our weekly round-up of the best articles for you to peruse over a nice cup of coffee. Enjoy. Social media tip of the week. And it’s always played dividends. Get going today.
  • THE POINT  |  THURSDAY, JANUARY 17, 2013
    [Best] 3 Demand Generation Goals to Avoid in 2013
    Otherwise, especially because social media can be labor intensive, you may be wasting precious marketing resources on tactics and channels that at best will provide little measurable impact and at worst will hurt your brand. Launch a lead nurturing program. It just means too many things to different people. Ask yourself: why lead nurturing?
  • BLUE FOCUS MARKETING  |  THURSDAY, MAY 24, 2012
    [Best] Unveiling New Logo for #Nifty50 Kids
    For complete guidelines and to nominate an innovative man or woman in technology who actively engages their colleagues on Twitter, please complete the nomination form and tell us why you think your nominee ranks among the best of the best. Nifty50 Kids Looking for a 2012 Corporate Sponsor. This year our focus is technology. Nifty50
  • HUBSPOT  |  THURSDAY, AUGUST 15, 2013
    [Best] 25 Helpful Sales Blogs You Don't Want to Miss Out On
    So naturally, we''ve written about some of the best inbound marketing blogs on the internet (on our blog), but we hadn''t taken the time to find some of the best sales blogs out there. So, we scoured the internet looking for the best writers and thought leaders in sales. while some may be fresh new voices for you. Dan Pink.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 16, 2014
    [Best] 4 Simple Ways to Make Automated Emails Feel Personal…AND On-Brand
    You might also include a photo of the sender in the email’s signature – try a little A/B testing to find out what drives the best results. Simple Ways to Make Automated Emails Feel Personal…AND On-Brand was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Sender Personalisation and Brand Ambassadors.
  • JUNTA 42  |  THURSDAY, NOVEMBER 3, 2011
    [Best] The Muppets and Content Marketing: 3 Things You May Be Missing
    The best content marketers in the world focus on a key phrase or idea and hammer that home. The Muppets are back! The new Muppets Movie  starring Jason Segel comes out this Thanksgiving. You might now know this, but the Muppets’ comeback has been a long time brewing…and, of course, content marketing is at the heart of the efforts.
  • DIGITAL B2B MARKETING  |  TUESDAY, APRIL 29, 2014
    [Best] The Dark Future of Native Advertising
    There is still a short-term opportunity for native publishing, but long-term the best marketers will work to build their own audience. 'Native advertising, and specifically native publishing programs, will struggle in the future. It comes down to a marketplace issue that, over time, will be a thorn in the side of native publishing. Or is it?
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  MONDAY, AUGUST 16, 2010
    [Best] Can Marketing Ever Make Sales Happy?
    There are excellent articles in here by some of the best people I know: Andrew Gaffney, publisher of the Demand Gen Report , offers some terrific insights on Marketing Metrics that Matter. Of course, I don't have an opinion on this topic! It's only something I've been ranting about for 20 years.    Enough said.
  • WRITTENT  |  MONDAY, APRIL 22, 2013
    [Best] 20 Exclusive Copywriting Tips Even Gurus Will Be Surprised to Know
    Invest in a good editor who can catch the commonly-confused words that even the best writers flub. Consumers buy from companies they know and trust, and writing in a familiar tone of voice can be among the best ways to boost the relevance of your content. What web copywriting tips and tactics have worked best for you? Be Honest.
  • BLUE FOCUS MARKETING  |  TUESDAY, OCTOBER 16, 2012
    [Best] How #NonProfits Become the Worlds Greatest Marketers by @SimonMainwaring #WeFirst
    If you’re interested in building the reputation, fundraising and impact of your non-profit brand, the We First Social Branding Blueprint reveals the best practices of the smartest for-profit brands so you can take advantage of them. In 2010, Melinda Gates said something truly profound at TEDxChange. This is important for several reasons. 
  • THE ROI GUY  |  SATURDAY, AUGUST 31, 2013
    [Best] How to Unseat an Incumbent?
    'I was recently asked by one of our technology services customers how best to help their sales teams unseat an incumbent solution provider, and if it could be done proactively and provocatively. If you are the challenger, in almost half the cases where a change occurred it was the business case that made the difference.
  • TOM PISELLO  |  TUESDAY, JANUARY 11, 2011
    [Best] Is there an ROI from Social Media? Latest Research Indicates Yes and No.
    Our research shows that ROI results are mixed at this time, with some companies, industries and best practice leaders reaping a payback on social media marketing investments, while others struggle with low engagement levels, high costs, and poor returns. As social media marketing efforts increase, so does the investment required.
  • MANHATTAN MARKETING MAVEN  |  TUESDAY, JUNE 15, 2010
    [Best] 4 Social Media Mining Metrics
    Over time, norms and best practices will emerge. But for the moment, these four pathways provide the best approaches to understand and utilize what customers are saying about us and our brands. Social media potentially offers clues about customer mindsets, sensibilitities and brand affinity and awareness. and Addictomatic. INTENSITY.
  • HUBSPOT  |  TUESDAY, OCTOBER 16, 2012
    [Best] 7 Tips to Kick Your Next Marketing Webinar Up a Notch
    For truly stellar content, really dig deep into your knowledge repertoire for the best you have to offer. Experiment with different formats such as Q&A, roundtable discussions, and live debates to see which format resonates best with your target audiences. This is evidenced by the rise of webinars as a marketing strategy.
  • B2BBLOGGERS  |  WEDNESDAY, NOVEMBER 17, 2010
    [Best] Three Views On The Future Of The CMO
    The CMO’s role is to open the door to collaboration and work together with your sales counterpart to determine the next best moves to optimize revenue growth. Experimentation Is The New Best Practice 6. Technology Transcendence For kids today, technology is omnipresent. It’s just there, in everything they do. Sign up.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, MARCH 1, 2011
    [Best] Lead Nurturing Is Not A Marketing Option, It’s A Sales Necessity
    Most of the lead nurturing best practices guides and articles that I’ve read are from a marketing perspective. Plenty has been written about the importance of lead nurturing in B2B and industrial marketing. If you need a quick primer, read my earlier post, “ B2B Lead Generation without Lead Nurturing is Doomed to Fail. ”.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 28, 2012
    [Best] Hey Marketers, Need a Custom Facebook Cover Photo? We Got You Covered!
    was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jason Miller Facebook timeline cover photos for business are all the rage this week, but what about the marketers behind these businesses? Here are 10 ready made cover photos to choose from that will surely jazz up your Facebook profile. Engage Your Network.
  • VIEWPOINT  |  THURSDAY, FEBRUARY 2, 2012
    [Best] Improve Sales Lead Generation via Marketing Analytics Part 1: Four Steps
    Following are the processes or lever types that make up best-practice marketing analytics reviews. When it comes to improving sales lead generation results, using marketing technology without analytics expertise and business acumen results in a numbers glut devoid of action items. Data tracking, aggregation and measurement.
  • NUSPARK  |  SATURDAY, OCTOBER 15, 2011
    [Best] The 3 P’s of B2B Lead Generation: People, Process, Platforms
    Related Posts: Sales Best Practices include Marketing-Sales Alignment Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently An Email to Bob in Sales: Thanks for aligning with us in Marketing. I am also active on Google Plus. How boring.  A closer look: People. Process.
  • NUSPARK  |  SATURDAY, OCTOBER 15, 2011
    [Best] The 3 P’s of B2B Lead Generation: People, Process, Platforms
    Related Posts: Sales Best Practices include Marketing-Sales Alignment Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently An Email to Bob in Sales: Thanks for aligning with us in Marketing. I am also active on Google Plus. How boring.  A closer look: People. Process.
  • LEADER NETWORKS  |  FRIDAY, JANUARY 8, 2010
    [Best] Three Keys To The Secret Garden: Credibility, Selectivity and Balance
    Often the best practice issued for B2C social media is dialectically opposite B2B best practice. That is why they are often best created by a notable company or authoritative association. Credibility, Selectivity and Balance - these are very important parts of gated online communities. Tweet about top discussions!
  • MARKETING INTERACTIONS  |  MONDAY, SEPTEMBER 27, 2010
    [Best] Using Content for Inbound Marketing: Mine or Yours?
    Assess your ability to grow the traffic and exposure you need to your own site and choose to take advantage of the type of syndication that serves you best.   Tom's post, Content Aggregation: The Future of (B2B and Consumer) Media? discusses how enterprises, publishers and PR firms can benefit from aggregation and curation. 
  • REPUTATION TO REVENUE  |  WEDNESDAY, OCTOBER 6, 2010
    [Best] Why is customer-centric marketing still more talk than action?
    These are your best customers, folks! Michael Shrage’s recent Harvard Business Review post, Great Customers Inspire Great Innovations , got me thinking: Why, amid so much evidence of the power of customer-centric business, are so many companies still mired in inside-out operations? Why do we hear so much talk but see so little action?
  • REPUTATION TO REVENUE  |  SATURDAY, SEPTEMBER 11, 2010
    [Best] The continuing rise of Account-Based Marketing: Four keys to success
    Client Collaboration: The best ABM programs are not only transparent to the client (i.e., Over the last 10 years, more and more B2B firms have invested in account-based marketing: treating individual accounts as "markets" and devising focused campaigns just for them. One would certainly hope so!) Don't skip this step! Is ABM here to stay?
  • INBOUND SALES NETWORK  |  TUESDAY, MARCH 1, 2011
    [Best] Does Groupon Work for Your Business?
    Once you’ve spent the money to get new customers in the door, your highest priority should be to deliver the best possible services to ensure that they return. The attraction of huge numbers of customers from collective buying sites, such as Groupon , can be hard to resist for most small businesses. That’s like $15 free!”
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, APRIL 25, 2012
    [Best] Google Analytics: Universally Useful and Ever-Improving
    Sure, if I’m Bank of America or Best Buy or Barnes & Noble, I need something more industrial and robust, but if I’m the Forklift Network or the Rochester Americans hockey team, or the state government of Kentucky , Google probably works out just fine, thank you very much. Andrew Lucyszyn. That’s no longer the case, of course.
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  WEDNESDAY, APRIL 17, 2013
    [Best] [Video] How to Fight Your Biggest Sales Competitor (It's Not Who You Think)
    And best of all, our savvy questions can help our prospects determine if it''s really worth going forward with a change initiative 'Who''s your biggest sales competitor? It''s not who you think. It''s the status quo. Over the years, I''ve always lost about 50% of my identified prospects to no decision. can live with that.
  • MANHATTAN MARKETING MAVEN  |  WEDNESDAY, OCTOBER 9, 2013
    [Best] 7 Ways to Sell Obamacare
    The classic insurance industry posture; we-know-what’s-best-for-you will not fly.  Your best prospects don’t just buy a product; they buy into the company providing it. Aligning brand values and sentiments with best prospects is critical. Governments and insurers need to become 24/7 retailers.   Name It. Millennials.
  • HUBSPOT  |  SATURDAY, APRIL 6, 2013
    [Best] How to Create a Google+ Event [Quick Tip]
    Be as specific and explicit as possible, and make sure you fill out every form as best you can. Tip: It''s best to include both a start and end time for your event so folks using Google Calendar can add the event to their calendar without any question about the event''s end date. What a time saver! So, what do you say? Great! But wait.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JULY 9, 2014
    [Best] 8 Tips for Improving Open Rates for B2B Sales and Marketing Emails
    Both of these types of messages will benefit when you apply some key best practices for improving open rates. 'AG Salesworks is pleased to bring you a guest post from Janelle Johnson , Director of Demand Generation at Act-On Software. Marketing emails lure the leads, and sales reels them in. Many of us get hundreds of emails every day.
  • WRITING ON THE WEB  |  WEDNESDAY, JANUARY 16, 2013
    [Best] 5 Ideas for New Business Blog Topics for a New Year
    Covering new topics is one of the best ways to get new readership as well as appeal to your current audience. Let’s face it – Business blogging can get repetitive. It seems as if there are only so many blog topics out there for your readers, and you’ve exhausted them all. But what exactly does “fresh” content entail?
  • LEADERSHIP  |  FRIDAY, OCTOBER 18, 2013
    [Best] How To Have A Sexy Campaign In An Unsexy Industry
    You must understand which platforms are best for your B2B marketing. 'Let’s be honest here – business products lack sex appeal. This is why social media promotions in the B2B industry can be particularly tricky, which is an opposite undertaking within the B2C industry. Top 5 Social Media Must-Knows To Help Build A Sexy Presence. Government.
  • SALES CHALLENGER  |  MONDAY, OCTOBER 21, 2013
    [Best] 5 Key Questions for Sales
    And the best way to understand that environment starts with answering these five key questions: 1)      Do we know who is involved in a typical customer purchase? Given all the changes taking place on both the supplier and customer side, we find ourselves questioning how this impacts commercial and talent strategy moving forward. people.
  • SALES CHALLENGER  |  TUESDAY, APRIL 16, 2013
    [Best] Why You Should Question Your Sales Culture
    SLC’s research is helping sales organizations avoid being commoditized and to break away from the price-driven sale by identifying the winning sales behaviors for this new era of selling, outlining effective messaging strategies, and identifying best-in-class stakeholder management tactics. And, can sales culture be changed anyway?
  • SALES CHALLENGER  |  TUESDAY, SEPTEMBER 11, 2012
    [Best] Getting Challenger Skills to Stick
    We’ve found that the best organizations use an approach akin to a boot camp to develop tacit skills in their sales people. Over the last few years, we’ve worked with countless members on their journey to become a Challenger sales organization. Because Challenger skills (i.e., Make tacit skills tangible. Also, to learn more about how St.
  • SALES CHALLENGER  |  TUESDAY, NOVEMBER 8, 2011
    [Best] What Makes a World-Class Sales Organization Tick?
    The Anatomy then covers Customer Management, a section which includes everything from best practices around segmentation to the need to develop commercial messaging that leads customers to a company’s unique differentiators. Salespeople are famously competitive and they’re often looking to improve upon how things are being done.
  • SALES CHALLENGER  |  THURSDAY, APRIL 28, 2011
    [Best] The Most Important Question You Can Ask Your Stars
    We literally wanted to get inside the head of the best reps in the world, and these stars didn’t disappoint. Here at the SEC, we just emerged from our most extensive annual research process. Members: be sure to register for an upcoming session and the overview teleconference on June 1 ). just know when it’s right.” That’s it.
  • DIGITAL B2B MARKETING  |  THURSDAY, DECEMBER 1, 2011
    [Best] Online Marketers are Creepy
    In research from IDG Connect and MarketingSherpa , 79% of marketers say peer best practices have an impact, yet only 48% of buyers agree. A creepy alligator has been stalking me. Yes, an alligator. Ads for HostGator , perpetually offering 20% off, have been on nearly every site I visit. Both are marketers. Get Out of Your Bubble!
  • DIGITAL B2B MARKETING  |  THURSDAY, DECEMBER 1, 2011
    [Best] Online Marketers are Creepy
    In research from IDG Connect and MarketingSherpa , 79% of marketers say peer best practices have an impact, yet only 48% of buyers agree. A creepy alligator has been stalking me. Yes, an alligator. Ads for HostGator , perpetually offering 20% off, have been on nearly every site I visit. Both are marketers. Get Out of Your Bubble!
  • WEBBIQUITY  |  THURSDAY, DECEMBER 16, 2010
    [Best] Top Social Media and Marketing Books of 2010
    In Defy Gravity: Propel Your Business to High-Velocity Growth , Rebel Brown shows business owners and executives how to shed the weight of legacy baggage, filter out the noise and focus on those opportunities which provide the best potential for profitable growth… Social Media Marketing by Liana “Li&# Evans. Happy shopping!
  • HUBSPOT  |  FRIDAY, APRIL 18, 2014
    [Best] 8 Types of Content to Help Engage Prospective Students
    This content can be focused on the top areas of study that your school needs to fill, or the areas for which you''re best known. The best way to show how it is to attend your college (or to take your online courses) is with student stories and testimonials. 'You can''t ignore your prospective students. 1) Career Guides. 3) Campus News.
  • HUBSPOT  |  TUESDAY, JUNE 12, 2012
    [Best] 10 Free Tools Every Business Blogger Should Bookmark
    You won't be able to track things like inbound links, keyword performance over time, and how your rankings compare to competitors, but you will be able to identify which keywords are best to target in your content creation! helping you identify the best, most compelling words for your blog post title! Got a computer? Woo hoo! Oh look!
  • SALES LEAD INSIGHTS  |  THURSDAY, FEBRUARY 25, 2010
    [Best] Business Marketing Association Renames its Marketing Awards Competition the B2s
    And that isn’t the best analogy for an awards show, is it?) Before I get to sharing my opinion about the Business Marketing Association (perhaps better known as the BMA) changing the name of its Pro-Comm Awards to the B2s, let me point out that I’m a long-time member and big-time fan of the organization.
  • DIGITAL BODY LANGUAGE  |  THURSDAY, AUGUST 13, 2009
    [Best] What is B2B Marketing?
    Early stage education on industry transition, technology changes, or regulatory changes can be needed in order to best understand why your solution’s category even exists in the first place. What exactly defines Business to Business (B2B) Marketing? It’s worth exploring what B2B marketing entails.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, SEPTEMBER 7, 2010
    [Best] True Influence's LeadPAC Offers Pay-Per-Click Email. Think About It.
    But the cost-per-response model saves them the effort of managing details such as importing and refreshing lists, spacing their mailings over time, and tracking which segments respond best. Summary: LeadPAC lets marketers pay for email responses as easily as they pay for search responses. That's worth some excitement. Nothing new there.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JULY 9, 2008
    [Best] Official Google Docs Blog: Live blogging with Docs
    And the Ctrl+S keyboard shortcut is your best friend – you can save content without reloading the page. skip to main | skip to sidebar. Live blogging with Docs. Wednesday, July 09, 2008 6:51 AM. We watched the video, read his blog post, and were completely impressed. OK, we are now ready to roll. Now you have two options here. 48 AM.
  • LEAD VIEWS  |  FRIDAY, SEPTEMBER 30, 2011
    [Best] Marketing Operations, Accountability and Disposability
    If your organization empowers you, you have an incredible opportunity to really experience the best of Marketing Operations — to be part of the transformation, the shift in Modus Operandi (MO). It all depends, really, on an organization’s fundamental view of its people. Are your people truly valued or easily replaceable? Empowered Marketers.
  • VERTICAL RESPONSE  |  MONDAY, JUNE 2, 2014
    [Best] Useful Google Analytics: Goals and Attribution Models
    Instead of getting lost in an endless cascade of analytics, it’s best to determine what you’d like to measure and set appropriate goals. This will allow you to put more effort into the social media sites or landing pages that are getting you the best results. Then you can make changes as needed. All rights reserved.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MAY 15, 2011
    [Best] Five ways to stay ahead of the digital arms race
    Cultivate a learning ecosystem  - One of my best friends is a guy named Jeremy Floyd. The other day I was talking to my favorite web developer Holly and encouraged her to begin moving her company toward mobile optimization and complementary apps. Very true.  It’s also inhuman. We yearn for stability … literally homeostasis. For
  • HUBSPOT  |  TUESDAY, SEPTEMBER 21, 2010
    [Best] 5 Signs Your Call-to-Action Needs a Makeover
    So it’s also important that you follow landing page best practices to ensure that your landing page matches the CTA and offer. Free Webinar: Website Redesign Best Practices. A call-to-action (CTA) is an image or text that tells your readers what action they should be taking next on your site. Free whitepapers. Free webinars.
  • SYNECORE  |  TUESDAY, FEBRUARY 25, 2014
    [Best] Email Marketing In A Nutshell
    Tell your audience only the basics and best attributes about the product or service you are offering, while also offering them a link to click and learn more about it. Emailing leads is the best way to turn them into customers or take casual readers and turn them into leads. It all starts with the email’s subject line. theboywholived).
  • ENGAGE  |  TUESDAY, AUGUST 28, 2012
    [Best] Free vs. Paid: Will Your Members Still Love You?
    You can give away some of your best stuff for free, and it won’t lessen the value of membership. The emphasis is on best stuff for a reason. If you owned a restaurant and you were giving away free samples at a food fair, you’d want to give samples of your best dishes to entice new customers, right? Quite the opposite.
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  MONDAY, JANUARY 28, 2013
    [Best] 5 Steps to Better Referral Selling
    So, how can people in sales best tap into the power of referral selling? Today's post from the Chamber of Commerce features business-growth advice for small companies. There are many sales strategies, but none as effective as referral selling. The most effective, productive way to build a business is through referrals,” Black insists.
  • WRITTENT  |  TUESDAY, OCTOBER 15, 2013
    [Best] 9 Creepily Effective Content Marketing Tricks for Halloween 2013
    Be sure to understand how your buyer personas are likely to observe the holiday to best target your blog, social media, emails, and other forms of content. Custom video production can be costly and time-consuming, but Halloween marketing could be your best chance to see a serious ROI. Tell a Real-Life Horror Story. Create a Video.
  • BUYEROLOGY  |  TUESDAY, APRIL 5, 2011
    [Best] The Link Between Lead Nurturing and Buyer Experience Marketing
    Since lead nurturing is a new concept, it still struggles from not receiving the executive buy-in it should causing many sales and marketing teams to make best do with a limited budget. Image by kardboard604 via Flickr.   One approach whose value is on the rise is that of Lead Nurturing.    Why? 
  • HUBSPOT  |  WEDNESDAY, AUGUST 8, 2012
    [Best] How to Make Customer Experience the Heart of Your Internet Marketing Strategy
    Instead, you must deliver experiences that are best suited to the way visitors use different devices and screen sizes. Mobile marketing is relatively new ground, so best practices are still burgeoning. The new solution was built on the HubSpot API, and combines the best of Ektron and HubSpot. Let's learn more, shall we?
  • EMAGAZINE B2B BLOG  |  THURSDAY, FEBRUARY 21, 2013
    [Best] What eMagine Customers are Saying: Client Recommendations
    eMagine is proud to have worked with some of the best and brightest clients on Website Design, Hosting, and Online Marketing in the technology, health care, medical device and other B2B industries. Jason Caminiti was my go-to person whenever I had questions or needed advice on how to make my website more profitable. ” B2B Web Strategy
  • SAZBEAN  |  THURSDAY, JUNE 28, 2012
    [Best] Six myths about social media that every marketer should ignore
    For many companies, that has led to increased investment and the establishment of organization-wide best practices. The relationship between marketers and social media has blossomed in the past several years. And for good reason: in the past several years, social has cemented itself as one of the most popular and prominent digital channels.
  • SAZBEAN  |  MONDAY, SEPTEMBER 12, 2011
    [Best] Hard Learned Lessons about Advertising and Small Business
    They have a lot of experience advertising to the same audience and know best when to reach the targeted customer. By contrast, targeted and niche marketing works best for startups, which have a limited budget. Everyone, particularly startups, has spent large sums trying to figure out which keywords work best. Trust but Verify.
  • SAZBEAN  |  THURSDAY, APRIL 21, 2011
    [Best] Who Are You?
    One of the best ways to continue building relationships with people you’ve met online is to meet them in person. Without knowing what you look like, people have to reach out specifically to set up a time and place to meet (which can be hard for people who are a little shy). How do you make yourself more approachable online?
  • B2B MEMES  |  WEDNESDAY, APRIL 13, 2011
    [Best] Why Aggregation Is Not Distasteful
    Except perhaps among library scientists, they were never best sellers, but neither were they distasteful. What is it about aggregation that riles so many journalists? understand the competitive motives behind the objections of legacy publishers like Rupert Murdoch and the New York Times. Curious why Web is different.”.
  • SAZBEAN  |  MONDAY, DECEMBER 13, 2010
    [Best] ASICS uses Facebook App to Find New Spokeswoman
    The dedicated Facebook fan page features a live ‘casting’ application which asks women to post their best running photos or films on the page’s wall, which are then voted on by other members of the community. This expands on their strategy of recruiting runners at last May’s Paris Marathon. What do you think?
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