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  • SAVVY B2B MARKETING  |  FRIDAY, AUGUST 19, 2011
    [Best] Savvy Week in Review - August 19
    P.S. - Savvy Sister Jamie is teaming up with Anthony Salas of ReadyTalk to present the AMA webinar: Webinar Best Practices: Engaging the Invisible Audience. " Take a tip from Taco Bell on how to use Social Media to its best advantage. Happy Friday! Here's a great wrap up of some of our favorite posts this week.
  • WRITTENT  |  MONDAY, JANUARY 20, 2014
    [Best] 10 Content Marketing Failures – Do Not Try This at Home
    Some of the world’s best and most-revered content brands buy blog posts. However, it’s not that simple, which is why your organization’s best chances of developing a winning marketing idea depend on your ability to monitor and react to your blog metrics. 8. 78% of CMOs think content is the future of marketing ideas and strategy.
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 13, 2012
    [Best] Inbound Marketing 101: Get Your Customers To Listen And Buy [Infographic]
    Follow these simple best practices to entice your consumers to listen… and buy : Search Engine Marketing. The web and social media have forever changed the tactics of marketing. Sending more promotional messages through traditional push-based tactics doesn’t work any more. Today’s consumers want to learn.  Earn The Right To Be Heard.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 24, 2012
    [Best] Eight Ways to Rock at Your Job (or Get a Better One)
    The best ideas are good ones, of course, but even interesting ideas that don’t ultimately make it into production are important and show that you have, well, passion for the business. Finally, one of the best pieces of advice I ever got from a CEO. You’re smart, hard-working, and loyal as a dog. Be Passionate. Have Ideas.
  • SYNECORE  |  WEDNESDAY, MARCH 19, 2014
    [Best] The Writing's on the Wall: Ten Tips to Facebook Success
    Watching your target audience’s Facebook activity will be the best way to determine the correct voice. The best things in life are free. Everyone is on Facebook these days. That is hardly a news flash, but it bears pointing out as your Facebook page has a lot of competition out there. So do we. Creativity doesn’t happen overnight.
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 2, 2015
    [Best] Did William Penn Use the Oldest Known Content Marketing to Establish Pennsylvania?
    That the Rights and Freedoms of England (the best and largest in Europe) shall be in force there. What was the result of him creating so much content to invite people, describe the land, who the best prospects would be, etc.?  I am always on the search to find old and little-known examples of content marketing. need to look into it.” 
  • B2BBLOGGERS  |  THURSDAY, AUGUST 26, 2010
    [Best] Metrics That Matter in B2B Marketing [#B2Bchat]
    How do you best communicate metrics internally? Experimentation Is The New Best Practice 6. That has become the marketer’s mantra since modern analytics tools have made it easier than ever to measure almost every aspect of our businesses. But is a comprehensive measurement strategy the key to success? Absolutely not. It’s only a start.
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 13, 2012
    [Best] Big Data For Marketing: I Want My Real-Time Dashboard
    They are also using Big Data to understand who is shopping, how to deliver the best experience through personalization. “Data is the new oil.” ” That was one of my favorite quotes from a conference I attended earlier this year. Second, we need the foresight to look at new technologies and tools to access it. Photo Source.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 17, 2015
    [Best] How to Define The Content Marketing Metrics that Matter
    Besides blog posts, ebooks and webinars providing high level education, most vendors provide some sort of training to learn how to apply data analysis best practices within their own tool. Create more content. Create better content. Create visual content. Create content that is so good your customers would pay for it. Admit it.
  • DELICIOUS B2BMARKETING  |  MONDAY, JUNE 1, 2009
    [Best] TriComB2B: Smart. Strategic. Technical. - Technically Focused B2B Marketing Agency - formerly TriCom Marketing & Communications
    more » News / Press Releases TriComB2B Named as 2009 Best Places to Work Winner. We get it. We are distinctive due to our technical aptitude , industry knowledge and business acumen. Contact TriComB2B to learn how our focus on technical products and services can help make your marketing efforts more effective. All Rights Reserved.
  • DELICIOUS B2BMARKETING  |  THURSDAY, MARCH 24, 2011
    [Best] 11 Pro Tips for Better Business Blogging
    Real-life stories written by readers are the best way to keep the content engaging. link] Brian Conner These tips are great ;) I think 1-8 are the best. But I agree with Steve – the best measurement is a call to action, so that you have some kind of transaction to track metrics against. Have an account? It might never be.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 11, 2015
    [Best] It’s Time to Charge Up Your Laser Guns for Digital ABM!
    was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post It’s Time to Charge Up Your Laser Guns for Digital ABM! appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. So, what’s changed? For one, the playing field is now largely digital. The Evolution of ABM.
  • HUBSPOT  |  WEDNESDAY, JUNE 3, 2015
    [Best] The Art and Science of Driving Webinar Registration
    Though the best time of day and day of week to send emails depends on your business, industry, and audience's behavior, it's helpful to get an idea of when your emails are most likely to succeed (and time your sends accordingly). I often poll marketing audiences about their biggest webinar challenges. The Art of Promotional Content.
  • HINGE MARKETING  |  FRIDAY, JUNE 19, 2015
    [Best] Are Your Competitors Flying Under the Radar? Use Competitive Analysis to Adjust Your Firm’s Position
    Collecting the data used in competitive analysis is best obtained through multiple vantage points, specifically through the eyes of your clients and prospects. Discuss the best ways to conduct a competitive analysis with other executives and marketers in our LinkedIn group, the Professional Services Executive Forum. How Hinge Can Help.
  • HUBSPOT  |  FRIDAY, FEBRUARY 7, 2014
    [Best] How to Create a Compelling Explainer Video
    What''s the best way to do this, you ask? Your story is your company''s best asset. All signs point to the fact that explainer videos are the best way to effectively get your story to the masses every time. Don''t just tell them how awesome your company, service, or product is -- show them. What Is an Explainer Video? Call you?
  • HUBSPOT  |  SATURDAY, FEBRUARY 13, 2016
    [Best] Morning Motivation: 7 Simple Hacks to Kickstart a Productive Day
    Plus, if you eat a lousy meal or no breakfast at all, you’ll be hungry all morning -- and it’s difficult to concentrate when you’re not feeling at your best. My colleague Lindsay Kolowich put together this infographic on the best foods to eat to keep you on your game. This post originally appeared on HubSpot's Sales Blog. We get it.
  • HUBSPOT  |  WEDNESDAY, MAY 20, 2015
    [Best] Form Length Isn't Everything: 3 Other Ways to Optimize Your Forms for Conversions
    What's the best length for landing page forms? You want prospects who are already familiar with your business to have the best experiences possible. Would a shorter form increase submissions while retaining quality, or are longer forms better? But here's the thing: It isn't all about form length. would recommend doing this in two ways.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 16, 2013
    [Best] Case study: ROI of social influence
    To the best of my knowledge I have not created any Dell-centered content before. To the best of my knowledge I have not created any Dell-centered content before. What is the ROI of me? We’re about to find out. Last week I participated in an “influencer outreach program” sponsored by Dell. Was there a payoff for Dell?
  • BIZNOLOGY  |  FRIDAY, NOVEMBER 16, 2012
    [Best] Selling From A Salesman’s Point of View
    ” Don’t get me wrong, all salespeople want the sale, but the best ones want the right sale. Tweet Photo credit: s_falkow. For those of you who have never been in sales, I would like to take you through a sales process (or some aspects of one) from the sales representative’s point of view. Not much to ask, right?
  • MARKETING ACTION  |  TUESDAY, SEPTEMBER 3, 2013
    [Best] 5 Points For Better Blogging
    Junk mail, anyone?) We missed a lot of marks that way, but it was the best method for reaching people at the time. Do your best to map everything you do and every piece of content you create to your audience’s key characteristics and interests. 2. Case in point: Recently Inc. Finally we realized that the Inc. Know your audience.
  • HUBSPOT  |  TUESDAY, JUNE 30, 2015
    [Best] Slack, Shopify & Tough Mudder: Business Lessons From 3 High-Growth Companies
    Dean talked about the virtuous cycle of creating a great and unique experience, which attracts the best people, which in turn, allows them to continually create the best experiences (which attracts the best people and so on). How can we take what we have and make it grow? It seems like a simple enough question. Key Takeaways.
  • WEBBIQUITY  |  WEDNESDAY, JUNE 24, 2015
    [Best] What CMOs Need to Know That Will Keep CEOs and CFOs Happy
    The best way to demonstrate that the Web is a market is to analyze three key elements of a market—structure, competition, and information exchange—then examine whether or not the Web exhibits these elements. This guest post from Kirsten Chapman was originally published on LinkedIn. Invariably, the next question is: so where are the KPIs?
  • BIZNOLOGY  |  TUESDAY, AUGUST 11, 2015
    [Best] Social media content discovery and curation for the win
    There aren’t enough nanoseconds in the entire universe to populate all the social media content to cover even a small brand if you’re not passionate about social media or if you’re not a natural communicator. If you feel deep contempt for social media in the first place, I don’t know what to tell you. Or, you were until now.
  • HUBSPOT  |  TUESDAY, MAY 24, 2016
    [Best] Breaking Down Virality: An Analysis of 4 Posts That Went Viral
    Utilizing videos will help grab the audience’s attention fast and create a strong emotional response. 2) "14 Quotes That Prove Amy Poehler Gives the World's Best Advice". When you're creating content, always keep your audience's best interest in mind. Trying to go viral? It seems like everyone is these days. You're Just Wrong".
  • MODERN B2B MARKETING  |  MONDAY, JULY 16, 2012
    [Best] Facebook Expert Dennis Yu on Breaking Edgerank & Creating Kick-A** Ads
    Marketo:   What’s the best tool to find recommended targets for you? Marketo:   What would you recommend as the best resources for staying up today on Facebook changes? Facebook Expert Dennis Yu on Breaking Edgerank & Creating Kick-A** Ads was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
  • EMAGINE B2B BLOG  |  WEDNESDAY, NOVEMBER 26, 2014
    [Best] Why Everything You Thought You Knew About Bounce Rate Is Wrong
    Stay tuned for the next blog in this series, where we’ll explain how to best use these metrics and what they can teach you about your website’s visitors. Recently, I was looking into specific details about bounce rates for a client, when I realized that my interpretations of bounce rate and exit rate were wrong. B2B Web Strategy SEO
  • HUBSPOT  |  TUESDAY, JUNE 7, 2016
    [Best] 10 Ways to Create Great Inbound Content for Your Association
    What’s the best approach to creating nonprofit content? Using a program like VideoScribe, you can take your best written content and turn it into video. Content can be a great way for your association to engage with constituents. But where to begin? And to learn even more, check out our latest ebook, Sign Up! We love social media.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 17, 2015
    [Best] 6 Key Metrics to Measure Success from Your Retargeting Programs
    We recommend using a combination of all of these, as you determine which metrics are best aligned to your company’s goals, at the company level and for your individual offers. Editor's Note: Today's post comes courtesy of Liz Mallett, Marketing & Customer Success at Kwanzoo Inc. Lead Conversions/CPL. Nurture Touches.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 19, 2013
    [Best] Why Your Company Blog is Striking Out
    Regular, consistent posting of worthwhile content is one of the best ways to improve traffic to a blog, along with promoting the blog and letting people know it’s there.  Why Your Company Blog is Striking Out was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Save the Company Blog! Assign a Managing Editor.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 1, 2014
    [Best] DMFB Preview: Building Your Online Brand Through Customers
    We have a busy May here at KoMarketing, with several conferences this month and summer officially kicking off Memorial Day weekend. That being said, I’ll be headed to Raleigh, NC next week to speak at the Digital Marketing for Business conference. Influence on Buying Decisions. So how can companies get their customers to recommend them?
  • CONTENT MARKETING TODAY  |  THURSDAY, JULY 30, 2009
    [Best] Make Your Content Both Timeless and Timely by Integrating Your Website and Your Blog
    The best small business solution is to eliminate a separate blog and website. Your best bet is to leverage the power of blogging software to create an online presence which is, at once, timeless and timely. Since both the blog and the website have intrinsic merit, why not combine the best of both? NextBus, Inc.
  • B2BBLOGGERS  |  TUESDAY, JUNE 22, 2010
    [Best] How to Produce and Promote Webinars Successfully [#B2Bchat Recap]
    What is the best way to follow up after a webinar? Experimentation Is The New Best Practice 6. What advice do marketers have when it comes to producing, promoting, and following up on webinars? We put this question to our #B2Bchat audience in our latest session. Here is what the experts had to say: Q. Offer a short video preview.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 26, 2014
    [Best] Tips for Finding an Authentic Voice in Higher Ed Marketing
    Invoke your best UX design alter ego and use the information you’ve gathered from your focus groups and weekly jaunts around campus to create a few personas that represent your key audience. While these are important, most higher education institutions can proclaim the same thing. How do you show what makes you, well … you? Not sure?
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MARCH 13, 2013
    [Best] Online Personal Branding Opportunities Within Your Professional Organizations
    In most cases, if you can leave off the company you work for, that may be best as this is designed to benefit you. Sales Prospecting Perspectives is pleased to bring you a guest post from Ryan Corey , founder and COO of Sales Rep Marketing which provides online marketing and personal branding services for sales professionals. this blog post).
  • HUBSPOT  |  TUESDAY, JUNE 14, 2016
    [Best] How To Increase Newsletter Subscriptions With Personalized Recommendations
    If you recommended the best and most comfortable ski gear, at an amazing price, to a person who never skied, it’s still not going to work. With rule-based personalization tools, you define visitor lists and decide what is the best and most relevant content for them. Personalization is a growing segment of online marketing. Media
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 16, 2015
    [Best] 8 (Free) Google Resources B2B Marketers Need To Know
    Using a simple point and click interface, Google will then do its best to illustrate how applicable structured data would be implemented. Late last year I wrote about important changes Google has launched for B2B marketers to be aware of (you can read that post here ). Google AdWords Features History. Google Analytics Release Notes.
  • VERTICAL RESPONSE  |  MONDAY, NOVEMBER 10, 2014
    [Best] 25 Holiday Email Subject Lines That Shine
    Travel Channel: Travel’s Best Holiday Attractions 2014. The day after Halloween marked the official start of the holiday shopping season and since then, holiday-related emails have been arriving in our inboxes on a daily basis. Why are holiday emails seemingly being sent earlier and earlier each year? Warby Parker: Cozy up. 2. BevMo!:
  • BIZNOLOGY  |  TUESDAY, OCTOBER 16, 2012
    [Best] Outsourcing your social media isn’t all or nothing
    guarantee that a) you’re not that special b) you’re not that unique c) social media’s not a ghost-written autobiography (which everyone does, anyway) d) and, to be honest, a professional writer can do a much better job of emulating your best self than you can do representing your own authentic self. Get over yourself!
  • HINGE MARKETING  |  WEDNESDAY, JULY 29, 2015
    [Best] The Top 11 Mistakes Your B2B Website Should Avoid
    Avoid talking about how you are the best at what you do and focus instead on tangible results, such as what percentage you've helped a client grow their revenue. 55 percent of readers stay on a web page for less than 15 seconds. That's not a lot of time to grab their attention. But it's critical you do. Is it easy to understand?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 19, 2015
    [Best] Ad Injection: Whose Media Is This?
    Publishers, e-commerce sites, advertisers and of course users are all being affected by this phenomenon, and it’s not always clear whose best interests are served or compromised by it. By Merav Chen, {grow} Community Member. Ad Injection is a type of adware, but one that is difficult to detect and prevent. Who is this affecting?
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 16, 2015
    [Best] Can Content Marketing Create Corporate Culture?
    If you want to know how to do that, here’s the best book I’ve ever read on how to do that. Film and TV have shown us a host of nasty bosses that make our days at a desk look pretty tame. There’s a slew of horrible bosses from Don Draper , Michael Scott , Miranda Priestly and even cartoon bosses don’t fare much better. Or are they? Absolutely.
  • WRITTENT  |  WEDNESDAY, AUGUST 20, 2014
    [Best] 27+ Resources to Learn SEO Copywriting
    Work some SEO best practices into your preferred method and you are good to go. Warrior Forum – One of the best free resources on the web for marketers, writers, and small businesses. Image source. Copywriting is how companies sell things online. And offline. Quality content is great. It’s necessary. Is your writing up to scratch?
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 19, 2011
    [Best] Attention B2B Marketers: Embrace the Mobile Web! [Infographic]
    Infographic] was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Maria Pergolino The fact that mobile web use is growing is not exactly breaking news. But the speed of mobile’s growth makes it clear that B2B marketers need to ramp up mobile marketing efforts. B2B Marketing Infographic B2B Marketers mobile marketin
  • HUBSPOT  |  WEDNESDAY, DECEMBER 23, 2015
    [Best] 5 Ecommerce Companies Using Content Wisely this Holiday Season
    The company keeps the online magazine all year long, however, and fills it with decorating advice, information about new products, and tips for finding the best deals. Content marketing is so much more than a business blog, but many forget that little fact when trying to boost their business. Coach. Who could possibly stop watching? Target.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 7, 2016
    [Best] How to Start Your Enterprise Marketing Journey in 4 Simple Steps
    How to Start Your Enterprise Marketing Journey in 4 Simple Steps was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How to Start Your Enterprise Marketing Journey in 4 Simple Steps appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Modern Marketing b2b
  • B2B MARKETING INSIDER  |  WEDNESDAY, MARCH 11, 2015
    [Best] 10 Creative Types You Need To Build A Killer Content Marketing Team
    With all the options at your fingertips for content creation and distribution, the best teams need someone who can see how all the puzzle pieces fit together. By  NewsCred Contributor, Lauren B. Mangiaforte. Creating content, especially in a lean marketing team, is an all-hands-on-deck endeavor. The Visual Artist. via wikiart.org. 2.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 21, 2012
    [Best] Kred tries to one-up Klout by taking influence to the masses
    We love being in such an agile environment and industry – it makes us work harder to build the best possible platform we can. Kred , a platform to measure social influence similar to Klout, just introduced a new interface called “Story” with several very interesting new features. How do we find these influencers?” Tweet.
  • SAZBEAN  |  TUESDAY, JUNE 14, 2011
    [Best] Providing Content Your Customers Want
    One of the best ways to interest customers online is to speak to what they’re passionate about (hint: it’s probably not your products). No one likes that pushy salesperson that keeps giving you more and more reasons why you should buy their product. What if, instead, you provided content your customers actually want?
  • SAZBEAN  |  THURSDAY, APRIL 21, 2011
    [Best] Who Are You?
    One of the best ways to continue building relationships with people you’ve met online is to meet them in person. Without knowing what you look like, people have to reach out specifically to set up a time and place to meet (which can be hard for people who are a little shy). How do you make yourself more approachable online?
  • MI6 MARKETING AGENCY  |  WEDNESDAY, FEBRUARY 16, 2011
    [Best] Mi6 Quick Tip #2
    At Mi6 we share best practices and what we are learning (good and bad experiences). Using Linkedin To Generate Web Traffic. Looking for a simple way to generate more traffic to your website starting tomorrow? Need ways to promote new content posted on your website? Maybe promote new offers? Real World Example: Thought Leadership Content.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 2, 2015
    [Best] Want More Web Traffic? How I Used the 'Skyscraper Technique' to Drive 70K+ Page Views
    From listicles to infographics to video content, those who are taking action to find out which type of content resonates best with their audience are coming out on top. Consider which content medium your audience engages with most, and start by relying on the skills your organization is best at. 4) Promote to your audience. The result?
  • B2B MARKETING UNPLUGGED  |  MONDAY, JANUARY 12, 2015
    [Best] Social Media is Not the Telex Machine
    Best steer clear.”. About a thousand years ago, when I took my first job in the corporate world, my boss’s secretary gave me a little tour.  We saw the Corporate Overlord floor , we saw the typing pool (yes, those were real). There was a switchboard with crusty operators, a well-medicated tea lady and Dolores. “What’s a Telex?”
  • CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, SEPTEMBER 27, 2014
    [Best] BlueConic Selects Targeted Messages Using a Cross-Channel Marketing Database
    If a customer is eligible for several dialogues at once, the system currently relies on an optimizer to pick best-responding option and will soon let users create rules to further guide the results. This blog has mentioned BlueConic in passing a couple of times but never quite gotten around to reviewing it in detail. Until now.
  • WRITTENT  |  TUESDAY, FEBRUARY 11, 2014
    [Best] 20 Rocking Tools for Successful Blogging
    Each one of these tools has been carefully tried out and reviewed, and only the best ones out there made the cut. 1. It is surely one of the best and most popular publishing platforms today. 2. Who likes to be distracted while working on their next best piece of content? WordPress. FocusWriter. Feedly. Pocket. Scoop.it. BlogJet.
  • EARNEST ABOUT B2B  |  WEDNESDAY, JUNE 3, 2015
    [Best] Don’t hate the player – an introduction to gamification
    At its best, it blends strategy with a scalable platform that has the power to motivate ongoing engagement. So with audiences already happy to spend leisure (and work) time playing games, together with an existing climate of experimentation around format and approach, potentially the best of gamification is still yet to come.
  • THE ROI GUY  |  FRIDAY, SEPTEMBER 6, 2013
    [Best] Increasing Sales Tool Adoption – A Proven Customer Perspective
    The TCO tool that is the subject of this best practices guide quantified the competitive advantage and business benefits of Unified Communications solutions, and the best practices expert is Mark Arman former Vice President, International Sales and Worldwide Distribution for ShoreTel and now Executive in Residence with L.E.K.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 16, 2014
    [Best] How To Start A Conversation To Keep Visitors On Your Web Site
    To use this method, follow best practices for creating a personality quiz that truly engages visitors and entices them to stick around. by Contributor Friendly | Tweet this Editor’s Note : Today’s post comes courtesy of Josh Haynam , the co-founder of Interact, a platform for creating lead capture quizzes. Demand Generation
  • CRIMSON MARKETING  |  THURSDAY, JULY 31, 2014
    [Best] The Buyer’s Journey Is Going Digital
    But marketing tools and best practices change faster than most of you know and are able to react. The buyer experience is changing. Big Data, interactive web design, and the Internet of Things are causing a major transformation to the buyer’s journey. ” . ” Design. Deliver. Image: Courtesy of Jola Interactive .
  • HUBSPOT  |  THURSDAY, SEPTEMBER 10, 2015
    [Best] The Ultimate List of Websites Every Blogger Should Bookmark
    What are some of the best websites that all bloggers should add to their bookmark bar? One of the best ways to build credibility on your blog is to back up your claims with data and evidence, so bookmark resources like Atlas so you can easily search for and grab the data and charts you're looking for. But trust me, it's easy. Safari.
  • SYNECORE  |  THURSDAY, MAY 9, 2013
    [Best] How Mobile Wallets Can Change the Way We Buy
    Her mission is to help consumers stay financially savvy, and save some money with the best CD rate. The following is a guest blog written by Angie Picardo, a staff writer for Nerd Wallet. In recent years mobile wallets have grown into a more common sight when checking out at your local retail stores. What’s Out There? Follow @SyneCoreTech
  • SOCIAL MEDIA B2B  |  TUESDAY, NOVEMBER 15, 2011
    [Best] Pre-Order The B2B Social Media Book and Get Free Bonus Chapter
    This is not only a perfect incentive for you to pre-order the book, but it is a great way to get started, as the bonus chapter provides ideas, tips and best practices for improving your website. We wrote The B2B Social Media Book to help B2B marketers better understand social media for their B2B companies. Create A Better B2B Website Today!
  • BLUE FOCUS MARKETING  |  WEDNESDAY, AUGUST 7, 2013
    [Best] @SocialEmployee Featured in New eBook: Future of Marketing @BrennerMichael
    And sometimes the best way to keep up is to set the pace. Michael Brenner’s eBook – Future of Marketing -  Brings Tomorrow a Little Closer to Today. What is the future of marketing? Today, Brenner’s Future of Marketing collection is available as a free ebook. Watch our new “The Social Employee” Book Trailer.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 4, 2013
    [Best] How to Create an Amazing Content Resource Center
    They highlight their best content up top, and even include their recent blog posts near the bottom of the page.  On individual posts (such as this one ) they do a nice job with social proof and third-party validation, including quotes from experts, social shares with counts, and comments. Why You Need a Content Resource Center. Some Examples.
  • CHIEFMARTECH  |  FRIDAY, MAY 27, 2016
    [Best] The radical NoMQL movement in content marketing
    At best, consumers tolerate ads. For businesses that don’t have something like that, perhaps the best metric would be the number of prospects who request a conversation with sales? It’s like a John Lennon song, “Imagine there’s no lead form — I wonder if you can.” Say what? No more lead forms to fill out?
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MARCH 13, 2013
    [Best] 3 Reasons Online Customers Never Return
    Landing page optimization is a go-to tactic for many marketers looking for a quick fix, but even the best landing pages can’t sustain customer loyalty on their own. Posted in Personalization. But when it comes to a decline in return customers, blaming a lack of customer loyalty on the competition is the easy way out. And vice versa.
  • KEO MARKETING  |  WEDNESDAY, FEBRUARY 25, 2015
    [Best] Marketer’s Guide to Blending Search and Display
    This report discusses the evolution of the two online advertising channels, and explains why it is important for marketers to develop a comprehensive strategy that best combines both venues. A few important statistics to consider: Search for related brand terms saw an average lift of 278% among consumers exposed to display advertising.
  • HUBSPOT  |  FRIDAY, AUGUST 9, 2013
    [Best] 9 Critical Components for Optimized Marketing Emails
    You can also test different sender names in your emails to see which one does best. Try out a few different variations and see what works best. 3) Personalization. Use mobile-optimized templates for building your emails, and optimize for the best mobile user experience possible. also be used as a channel for generating leads.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 24, 2011
    [Best] How do you make your content go viral — offline?
    How can we apply online marketing principles and best practices to the offline world? You’re probably stressed. It’s likely that you (and your customer contacts) are doing the job that used to be done by three people. The information density of our wold is overwhelming. Budgets and resources have been cut. So how can we use Web 2.0
  • BIZNOLOGY  |  THURSDAY, MARCH 15, 2012
    [Best] Use Lifetime Customer Value to Measure Social Media
    For example, let’s say the lifetime value of your best customers is $20,000 over a three-year period. As a result, two things can happen: Your best customers will stay with you longer, increasing their CLV. Image via Wikipedia. But, social media marketing is all about relationships. But how do we calculate that return?
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 15, 2013
    [Best] How Marketing Can Impact Revenue Through Big Data And Social Selling
    They often don’t trust sales reps to have their best interests at heart, and they don’t like feeling like they’re being sold to. A Guest Post by CEO and Author Glenn Gow. Marketing has been under-appreciated for years, but times are changing. In today’s business climate, marketing holds the keys to success or failure for sales. Social Media
  • HUBSPOT  |  TUESDAY, FEBRUARY 3, 2015
    [Best] How to Create an Ebook From Start to Finish [+ 18 Free Ebook Templates]
    Best Practices for [Insert Industry/Topic]. Learn From The Best: X [Insert Industry/Topic] Experts Share Insights. The best way to outline your ebook is by thinking of it as a crash course on the sales-relevant topic you selected. At age 11, I dreamed of being an editor at a major magazine. my dad. Well, sort of. Fret not.
  • SALES LEAD INSIGHTS  |  MONDAY, OCTOBER 24, 2011
    [Best] How to Improve Your Marketing Automation ROI
    Improved focus on the best targets raises the response rate to roughly four percent. Effective B2B marketing processes plus automation yield outsized returns. The magic lies in realizing higher conversion rates throughout the Sales cycle. It’s not about generating more leads; it’s about identifying the right leads. No MAP / No Processes.
  • HALEY MARKETING  |  FRIDAY, MARCH 11, 2016
    [Best] Take it (Social Media Marketing) to the Limit…One More Time
    Finding what works best and pushing that to new extremes. Did I mention Social Pro assisted in clients winning two ASA VOICE Awards this Year.including the Best of Class award for Social Media? Social media marketing, Twitter specifically, is about pushing your limits. Trying new and exciting ideas. wanted to take it to the limit.
  • SYNECORE  |  MONDAY, MARCH 24, 2014
    [Best] Defining Your MQL: A Guide To Lead Conversion!
    You shouldn’t want as many leads as you can get, but the best leads you can get, the ones that you are most likely to convert into sales. Many companies rely on their marketing departments to generate as many leads as they possibly can, and while that isn’t a bad strategy, it also isn’t the best one. Wrong. How Do You Define Your MQL?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 20, 2012
    [Best] We are all standing on digital quicksand
    In terms of effectively “humanizing” their brand, I use them as a best practice case study in my college classes. The other day I noticed a highway billboard advertising a NASCAR race. The wall-sized photo was not of cars racing around a track or a cheering crowd. It was a photo of a gruesome wreck. The negative is the news. McFail. percent.
  • HUBSPOT  |  WEDNESDAY, JANUARY 14, 2015
    [Best] 8 Tips From Top Experts on How to Achieve More in 2015
    It’s been well documented that Warren Buffett and Charlie Munger (Buffett’s right hand man) are some of the best learning machines on earth. To be our best mentally, we must be physically fit as well. One of my top priorities in 2015 is getting my body to the best fitness I’ve had in a decade. Or, were you left wanting more?
  • LATTICE  |  THURSDAY, APRIL 7, 2016
    [Best] One Size Does Not Fit All
    Unfortunately, building a single model is not the best way to get started. *Image via CastABiggerNet. Predictive vendors can seduce you with the promise of needing only one model to optimize your demand generation process. What’s not to like? This approach is easy, fast to deploy, and probably cheaper as well. Right? Wrong! Quality matters.
  • SYNECORE  |  THURSDAY, DECEMBER 20, 2012
    [Best] Why SEO Has Become TDO (Targeted Discovery Optimization)
    Whether it’s a keyword search for “the capital of Djibouti,” or a voice query for “best brew pub in Minneapolis,” we are not asking Google’s search engine or Apple’s Siri to shoot us an eMail or text with the answer sometime later on- far from it. We do this with search engines, social search queries, social-mobile apps and more.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 2, 2011
    [Best] Email Deliverability by Design: An Important Checklist
    This document provides a comprehensive set of email marketing best practices in a nice, actionable and easy-to-use checklist. With this checklist, marketers can consistently ensure that best practices are implemented and checked-off before their marketing campaign launch. Why did we pack all this info into a checklist?
  • MODERN B2B MARKETING  |  MONDAY, JUNE 23, 2014
    [Best] What Content Marketing ROI and a Beach in Fiji Have in Common
    To learn more about how to optimize your content experience for lead generation, join us on Wednesday, June 25th for a joint webinar with Marketo and Uberflip: Why Content Marketing Automation is Your New Best Friend (With Benefits). Author: Hana Abaza Any marketer worth her salt is results driven. Make It Visual & Responsive.
  • MARKETING ACTION  |  THURSDAY, JUNE 12, 2014
    [Best] 7 Tips for Creating a Better Call to Action
    Keep it straightforward:  The best, most powerful calls to action are often simplest. The best way to find out for sure is to test it. It’s the best way to make sure your call-to-action drives the response you want – and the results your business needs. Know Your Customer – and Precisely What You Want Them To Do. Obvious. Clear.
  • SYNECORE  |  WEDNESDAY, APRIL 8, 2015
    [Best] How Content Personalization Fits into Inbound Methodology
    For example, you can A/B test two different versions of the same email to determine which messaging style is getting the best results. Given the rapid evolution of the industry, the definition of inbound marketing seems to be constantly changing. One thing is clear: Inbound works and personalization reinforces it. Identifying Your Audience.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 1, 2012
    [Best] Expert Tips for Optimizing LinkedIn for Lead Generation
    Marketo: How can a business best take advantage of using LinkedIn for lead generation ? Expert Tips for Optimizing LinkedIn for Lead Generation was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Marketo: What are your top tips for a company to build an engaging and well optimized LinkedIn business page?
  • VIEWPOINT  |  MONDAY, JULY 20, 2015
    [Best] The sales rep said, “I never got a lead yet that turned into a sale.”
    learned some important lessons: When giving a speech and you get a tough question, sometimes it’s best to let someone else handle it. I was the marketing manager of a medical device company and we were near the end of the day’s sales meeting. Forty salespeople were in the room; I was last on the program. How do the rest of you feel?”.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JUNE 27, 2014
    [Best] Fliptop: A Customer Data Platform for Predictive Lead Scoring, Pure and Simple
    typical scheme would create A, B, C, and D lead classes, where A leads are best. It’s been a while since I wrote about Customer Data Platforms , but only because I’ve been distracted by other topics. The CDP industry has been moving along nicely without my attention: new CDPs keep emerging and the existing vendors are growing.
  • MI6 MARKETING AGENCY  |  THURSDAY, FEBRUARY 2, 2012
    [Best] Herding cats: CRM, Social CRM, Data Hygiene & more
    The best way to experience this is to participate live every Thursday from 8 to 9pm Eastern Timezone. A Twitter Q&A with B2B Marketing Professionals. Every Thursday night a bunch of really smart B2B marketers get together on Twitter to listen, learn, engage and chat on a specific topic. Thanks for doing this!
  • SAZBEAN  |  FRIDAY, JUNE 3, 2011
    [Best] Digging in the Cache – Three Wolf Moon
    College Humor probably captures the parodies the best: Would you wear a 3 Wolf Moon tshirt (or admit that you would)? Digging in the Cache is a series where we go back in time to look at fun tidbits of Internet and computer history. Three Wolf Moon is a tshirt (seen at left) produced by a company called The Mountain. News & Notes
  • MARKETING ACTION  |  FRIDAY, SEPTEMBER 11, 2015
    [Best] Be the End of Quarter Secret Weapon
    The best way to make both your boss and your prospects happy here is to segment your audience and focus on value, or work to upsell from their current position. The best way to appease your boss and increase your email frequency, without hurting your reputation, is to segment. The clock is running down. Sound familiar? But it is not.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JULY 8, 2013
    [Best] Event Marketing: How a technology start-up made a trade show splash booth-free
    The best opportunity to kick off that effort was at the NRF Big Show. Tweet Brickstream , a retail technology company, was too late to rent a booth at the year’s most important industry event where it had to have a strong presence. But, the team turned this marketing nightmare into a marketer’s dream come true. Here’s what happened.
  • SYNECORE  |  THURSDAY, APRIL 11, 2013
    [Best] Why Every Business Should Have a Responsive Web Design
    From here, one is left only to decide the best approach to website optimization for mobile. Virtually every day new research comes out underscoring the rapid consumer shift to mobile. The latest data comes from Pew Research , with data showing that 78% of teens own a mobile phone and 47% own a smartphone. THE INTERNET OF THINGS.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 11, 2012
    [Best] Look out. Twitter is way cool again.
    And best of all, grandma — who is all over Facebook — doesn’t know about it. Happy to welcome my daughter Lauren Schaefer back as a guest blogger on {grow} …   . Hello readers! But now I’ve had some time to breathe, so time to write! What’s hot? What’s useful? What do we not give a crap about? FINALLY.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, OCTOBER 14, 2013
    [Best] Slow and Steady Makes for a Successful Teleprospecting Pipeline
    Sure, pounding the phones is going to help with conversations and leads, but having a plan to increase your pipeline will work best in the long run of your client’s contract Now I can add teleprospecting to the list of things this saying has shown me to be true.
  • HUBSPOT  |  WEDNESDAY, JANUARY 14, 2015
    [Best] International SEO 101: Which Domain Structure Should You Use?
    If your website is focused on an audience larger than just one country, you probably have spent some time thinking about the best ways to organize and optimize your site for different countries. Domain Architecture Options. users. For example, “the U.K.,” “uk,” “England,” and “G.B.” are all acceptable while “UnitedK” or “GrBr” would not be.
  • TONY ZAMBITO  |  SUNDAY, MARCH 18, 2012
    [Best] Your Top Priority Is Growing The SMB Revenue Base – Now What?
    but…over the last three years we’ve faced stiffer competition that has driven our pricing down.  So the net-net has been that we are just holding on as best we can to these larger accounts.  Do Your Research Before You Pick Up The Phone © All Rights Reserved Kenny Madden. 500 listed companies across the globe.  Follow @tonyzambito.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 7, 2016
    [Best] 3 Steps to Mobile App Personalization
    Steps to Mobile App Personalization was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Steps to Mobile App Personalization appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Here are three things to keep in mind on your journey towards app personalization: 1.
  • SYNECORE  |  THURSDAY, JANUARY 30, 2014
    [Best] The Inbound Marketing Circus: Delight and Astound Your Leads!
    Having a blog is the best way to bring to customers to your website and the best way for them to get to know you. So you’ve brought potential customers to your website.now what? It’s time to turn those leads into customers by astounding and dazzling them with your company''s inbound marketing prouesse! Calls to Action. Social Media.
  • CONTENT STANDARD  |  TUESDAY, OCTOBER 27, 2015
    [Best] 5 Insights to Help You Navigate the Inbound Marketing Job Market
    If you aren’t tied down to one area or are maybe looking for a fresh start, your best bet is to start your search in Massachusetts, New York, California, or Illinois. For example, while the actual volume of job titles containing the word “SEO” has decreased, it’s still one of the best-paid skills.
  • HUBSPOT  |  FRIDAY, APRIL 1, 2016
    [Best] Why So Many Brick-And-Mortar Stores Are Turning to Click-and-Collect Models
    Macy’s, Best Buy, Target, and even Kroger now make it possible for customers to make purchases on an ecommerce site, complete the payment process, and then pick up the products in person at their nearest physical location. With ecommerce taking over the retail world, why would any company want to mix brick-and-mortar back in? Quick Fix.
  • HUBSPOT  |  THURSDAY, JANUARY 29, 2015
    [Best] 14 PowerPoint Presentation Tips to Make Your PPT Designs More Effective [+Templates]
    One of the best tools is LiveWeb, a third-party software developed independently. It’s best to only insert video or audio files once the presentation and the containing folder have been saved on a portable drive in their permanent folder. Blog Post: 25 of the Best PowerPoint Presentation Examples Every Marketer Should See.
  • CONTENT STANDARD  |  SATURDAY, MARCH 12, 2016
    [Best] 5 Content Marketing Opportunities from the Travel Industry
    As we’ve written before, the best content should be separated from your product more than you think. The Travel Secrets section, with its “Best of” lists, celebrity interviews, and off-the-beaten-path experiences tap into the celebration and romance of travel. Sightseeing: Visit Seattle’s No Umbrella Blog.
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