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  • MODERN B2B MARKETING  |  TUESDAY, MARCH 25, 2014
    [Best] 3 Pieces of Social Media Real Estate You Shouldn’t Overlook
    Pieces of Social Media Real Estate You Shouldn’t Overlook was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Carra Manahan Have a big event promotion or new asset launch planned in the near future? Read some more ideas for creative cover photos here.). Social Media
  • HUBSPOT  |  TUESDAY, FEBRUARY 25, 2014
    [Best] 7 Little Call-to-Action Tweaks That Could Give Your Conversion Rates a Big Bump
    If you''re unsure what CTA size will work best for you, test different sizes. Remember, you won''t know what works best for you and your website in your industry with your audience until you test it for yourself. Having CTAs throughout your website and blog will certainly help your website visitors find your conversion pages. Test it!
  • HUBSPOT  |  MONDAY, JANUARY 6, 2014
    [Best] The Anatomy of an Optimized Blog Subscriber Email
    If not, make sure you at least keep mobile email optimization best practices in mind when you''re designing your blog subscriber emails. The good news is this is not only a best practice for email, but also for the social shareability of your blog content in general. My blog subscriber emails? I''m pretty sure those just. Probably.
  • HUBSPOT  |  FRIDAY, JANUARY 24, 2014
    [Best] 30-Day Blog Challenge Tip #23: Repurpose Blog Content
    And attract more eyeballs to your best blog posts via your email newsletter, email workflow messages, and social media status updates. ". 'From January 2-31, we are challenging everyone to blog more to see firsthand the results that blogging can generate. Did you blog today? If yes, submit to the challenge! Blogging
  • SALES INTELLIGENCE VIEW  |  THURSDAY, MARCH 29, 2012
    [Best] Use Your Connections to Sell: How are you connected to Kevin Bacon?
    hat’s the best way to get 15 minutes on your calendar to talk about how your team can leverage all their connections? What’s the best way to get 15 minutes on your calendar? Currently, he is opening up a website for sales professionals to share videos of their best tips and advice. Screenshot to the right). About John Barrows.
  • FATHOM  |  WEDNESDAY, NOVEMBER 19, 2014
    [Best] Creating Sales Funnel Content for Manufacturing Marketing
    To keep up with this change in the manufacturing sales funnel, listen to your customers and follow these content best practices. 'The sales funnel varies for each industry. For B2B industries such as manufacturing, the sales funnel can be a longer process than the B2C sales funnel. The 3 sales funnel stages are: Attract. Engage. Capture.
  • MODERN B2B MARKETING  |  MONDAY, MAY 20, 2013
    [Best] Dr. Marketo’s Cabinet of Curiosity
    Dr. Marketo’s Cabinet of Curiosity was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Dayna Rothman At Marketo, we’re all about the science of marketing. Everyone thinks of marketing automation as a new field. You can download the slide show here. Marketing Automation
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  FRIDAY, AUGUST 30, 2013
    [Best] 3 Trade Show Strategies That Maximize Sales Potential
    How can employees best take advantage of conversations with booth visitors? Pieces can come up missing, but companies should do their best in advance to make it all fits together to their advantage.”. 'Today''s post from the Chamber of Commerce features business-growth advice for small companies. Go for the right reasons. Prepare.
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 5, 2013
    [Best] The Future of Marketing – Adapt And Be Creative!
    In our last  Future of Marketing  interview, Scott Brinker riffed off the Marketing and  Big Data  idea by asking if the future of marketing was all about “ Big Testing? Today’s interview is with Telus Communication’s Social Media Marketing Manager Paula Cusati. Please follow Paula  online on Twitter , LinkedIn and Google+.
  • BLOG MY CALLS  |  WEDNESDAY, JANUARY 29, 2014
    [Best] Why Blog Posts About Failing Get Clicked More
    The best/funniest/most interesting stories from high school, college, and marriage involve failure. 'Recently we noticed an interesting trend on Blog.LogMyCalls.com : the blog posts about failure and failing get clicked more, get read more, and get shared more. Why Do So Many Marketers FAIL at Content Marketing? We can''t not click.
  • HUBSPOT  |  TUESDAY, NOVEMBER 13, 2012
    [Best] 5 Major Challenges Marketers Face (And How to Solve Them)
    Then, you can use analytics to determine which channels are performing best , and focus your efforts around those. The best way to understand your audience is to build buyer personas with these 3 steps: segment by demographics, identify their needs, and develop behavior-based profiles. Every marketer faces different challenges.
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 28, 2012
    [Best] Social Influence Marketing : A New Science To Develop!
    3 – Influence marketing is still a new science, but it will become an increasing concern for professionals who will continue to discuss and share the best practices. 6 – More and more companies are currently integrating measures of influence internally by compensating employees who are best at being brand ambassadors (such as PepsiCo.)
  • BIZNOLOGY  |  FRIDAY, NOVEMBER 2, 2012
    [Best] Why Small Businesses Need Smart Marketing
    It is true that the best form of advertising is word-of-mouth and what better way to get it than online? Photo credit: Wikipedia. Small businesses need loans in order to take product and service ideas to the next level. Without the infusion of upfront cash, many small businesses flounder despite having an arsenal of legitimate business ideas.
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 6, 2012
    [Best] Three Types of Relevant Internal Links to Boost SEO
    That’s the best kind of internal link building. Photo credit: Horia Varlan. Last month, I provided three ways to build links in the age of Google Penguin –Google’s algorithm change which severely limits effective link building. One of the link-building methods I promoted involves building internal links. Back-up links.
  • ENGAGE  |  MONDAY, AUGUST 29, 2011
    [Best] How Google Reads Your Blog
    But at the very core, the algorithm is just trying to put itself in the shoes of the customer conducting a search and trying its best to think like him or her. S mart businesses know that in order to truly serve their customer, they need to put themselves in their customers shoes and learn to think like them.
  • SAVVY B2B MARKETING  |  FRIDAY, MARCH 23, 2012
    [Best] Weekly Wrap-up: March 23rd
    Examples Of B2B Content Marketing Executed With SEO Best Practices In Mind by @ DerekEdmond via @ sengineland. Here in the northeast part of the US, we've been enjoying summer-like weather. There's something about getting out and active in the sunshine that re-energizes the body, mind, and soul. Enjoy! Silos: Good for farming.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, APRIL 20, 2011
    [Best] How Are You Providing Value To Your Inside Sales Team?
    We offer our services at AG as a package program, and it’s my responsibility to have daily tasks in front of me to make sure I am making the best use of my time, and being an appropriate resource for everyone in on my team. Sometimes in our business, it’s difficult to stick to a daily agenda or plan.
  • SAVVY B2B MARKETING  |  FRIDAY, APRIL 8, 2011
    [Best] Savvy Week in Review: April 8th
    Though this post is aimed at C-level leaders with the intention of providing gentle but firm advice on how to best work with people who are less comfortable on center stage, I found Lisa Petrilli's advice to be equally as appropriate for marketers trying to reach uninitiated prospects. Give it a read and let me know what you think.
  • SAVVY B2B MARKETING  |  FRIDAY, MARCH 25, 2011
    [Best] Weekly Wrap Up - March 25
    Wondering about the best ways to move prospects through the buying cycle? From blogging to websites to marketing strategy, there are lots of great posts this week. Have others to add to the list? Add them to theh comments below. Enjoy - and have a great weekend! proven alternatives to cold calling by Matt Heinz (@heinzmarketing).
  • PUZZLE MARKETER  |  THURSDAY, JUNE 28, 2012
    [Best] 15 Tips to Become Better in Your Career
    Keep focused on the best you can possibly do, recognize when opportunities arise, and have the courage to take chances. Originally posted on EvanCarmichael.com All marketers, or entrepreneurs for that matter, obtain unique experiences and perspectives that drive them forward in their careers. Embrace life-long learning. Become a generalist.
  • LOOPFUSE  |  FRIDAY, MARCH 16, 2012
    [Best] How to revive dormant newsletter subscribers
    If an email hasn’t been delivered to a particular address for several sends in a row (meaning you get a hard-bounce back from the recipient’s server), it’s best to take that email out of future sends. This is a guest post by Matt Heinz, President,  Heinz Marketing. Read more on his  Marketing blog. They don’t click, they rarely if ever open.
  • FUNNEL FOCUS  |  MONDAY, FEBRUARY 13, 2012
    [Best] Content Creation & Social Media: Jobs for the Entire Company
    The best marketers turn to one simple technique to ensure they can keep up with the demands of their audience – leveraging the skills of their entire company. For many marketers, content and social marketing presents tremendous opportunities, but also some considerable challenges.  In fact, this blog post started from a recorded interview.).
  • FUNNEL FOCUS  |  TUESDAY, MAY 18, 2010
    [Best] Q&A: Finding & Implementing the Right Marketing Automation Platform
    In this Q&A excerpt from the recent Webinar " Six Truths About Marketing Automation ," Manticore Technology VP of Marketing Christopher Doran and Bulldog Solutions Director of Field Marketing Amy Bills answer some audience questions about how to find and implement the right marketing automation platform to best support your process.
  • VIRALLY BLOG  |  MONDAY, FEBRUARY 17, 2014
    [Best] Why landing pages are important
    You would create a landing page that then has text and images that show the book in its best light and then suggest the visitor has nothing to lose by downloading the free chapter right there and then by doing X. 'Landing pages are important for lots of reasons but first off if you are not sure what a landing page is check out this blog here!
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 13, 2012
    [Best] Swag Marketing: Get Your Swagger in Check
    Swag Marketing: Get Your Swagger in Check was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Rick Siegfried I had an “apple falling on the head” sort of moment a week or so ago during my morning coffee. Before I go any further, let me provide some background. BTW, doesn’t Koka have an awesome name?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 26, 2011
    [Best] 8 Rules For Running Online Display Ads
    But it’s hard to get the best bargain without a media buyer on your side. by Jesse Noyes | Tweet this In olden days, when you wanted to drum up interest for your product or business, you could take an ad out in the paper, write a jingle for the radio or buy commercials on TV. The Internet changed the value proposition of mass media marketing.
  • DIGITAL B2B MARKETING  |  TUESDAY, NOVEMBER 15, 2011
    [Best] Three B2B Marketing Mistakes from Kim Kardashian’s Wedding
    ” Similarly, B2B marketing often includes sweeping claims, but too often they don’t hold up to scrutiny or are controversial at best. The Kim Kardashian and Kris Humphries wedding made a big splash, but the lasting impact hasn’t been what the couple was likely looking for. Empty promises Kim and Kris’s vows were empty.
  • DIGITAL B2B MARKETING  |  TUESDAY, NOVEMBER 15, 2011
    [Best] Three B2B Marketing Mistakes from Kim Kardashian’s Wedding
    ” Similarly, B2B marketing often includes sweeping claims, but too often they don’t hold up to scrutiny or are controversial at best. The Kim Kardashian and Kris Humphries wedding made a big splash, but the lasting impact hasn’t been what the couple was likely looking for. Empty promises Kim and Kris’s vows were empty.
  • HUBSPOT  |  MONDAY, FEBRUARY 18, 2013
    [Best] How Inbound Marketing Can Fuel Native Advertising
    While there are many varied definitions of the term, it can best be described as a form of advertising that consists of relevant, valuable content that's part of a media outlet's editorial offering. If you're a CMO, you may have heard the term "native advertising" bandied about recently. In plain English, that means paid editorial.
  • INBLURBS  |  THURSDAY, MARCH 1, 2012
    [Best] How Private Air Charter can profit from Inbound Marketing
    Content marketing has proven to be the best and most cost effective way to drive traffic to a company website and convert this traffic to leads and customers. Like market leading airlines, private air charter is in a very competitive business. Do you know what’s been talked about you or your competition online? Content creation.
  • INBLURBS  |  MONDAY, SEPTEMBER 12, 2011
    [Best] 3 Ways how to use Online Video for Business Lead Generation
    Do a contest for the best crowd sourced video! The average internet user is watching 30 minutes of video online daily! These people mostly lookout for entertainment. This opens wide opportunities for your business to get your products and services in front of potential future buyers when they are looking. Steve Garfield’s video blog.
  • PAUL GILLIN  |  THURSDAY, AUGUST 26, 2010
    [Best] Millennials: Coming Soon to a Cubicle Near You
    One of Alice’s best friends lives in Texas. This weekend I’ll pack my daughter off to college, so as a little celebration, I took her and a friend to a Six Flags amusement park this week. During the 75-minute drive, I listened to the girls talk excitedly about the people they would soon meet in person for the first time. Media Everywhere.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 14, 2012
    [Best] Secrets to Content Marketing from Brian Clark: Marketo Counts Down Our Top 5 Favorite Copyblogger Posts
    See the best of the worst and be sure to check your blogs before you post. Secrets to Content Marketing from Brian Clark: Marketo Counts Down Our Top 5 Favorite Copyblogger Posts was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. pretty amazing feat. 1) The “5 A” Framework for Content Marketing Success.
  • CONTENT MARKETING TODAY  |  FRIDAY, JANUARY 29, 2010
    [Best] 4 Common Sense Social Media Tips for PR and Marketing Pros
    Yes, you can apply the best of traditional public relations practices to the new world of social media. In fact, as we expand our minds to embrace new technology and new methods, the best of traditional public relations and marketing principles still apply. Myers Fl area. By Kathleen Taylor, APR. "The wisdom’s in the room.
  • BIZNOLOGY  |  MONDAY, JANUARY 6, 2014
    [Best] Answers to 5 common questions about SEO strategy
    Likewise, you should want to present the best content possible for your users to buy from you. What is the best way to build links to my site and get Google to rank me higher? 'Image via CrunchBase. How do I earn and sustain top rankings in Google and Bing? Unfortunately it cannot be answered as easily as it was asked.
  • HUBSPOT  |  MONDAY, JULY 2, 2012
    [Best] 10 Marketing Pairings That Go Together Like a Steamy Summer Romance
    And now that summer is here, it got me thinking -- there are a lot of things that work best in pairs, whether you're referring to the ones you find in cheesy romance novels or summer blockbusters like Grease, Dirty Dancing, or The Notebook -- or everyday pairings like toothbrushes and toothpaste, washcloths and soap, or sneakers and socks.
  • CONTENT MARKETING TODAY  |  FRIDAY, JANUARY 29, 2010
    [Best] B2B Media Burning Bridges to Print While Business Marketers Deliver Outstanding Online Content
    Those early to market with the best solutions will benefit the most—and possibly lock out late comers. Here’s one example: Although there is a brief mention of a Miller product, this video is all about best welding practices. As Content Marketing Goes from Optional to Obligatory for Business, Penton Suffers and Miller Electric Shines.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, SEPTEMBER 18, 2013
    [Best] 8 SEO Recommendations for Maximizing B2B Case Studies & Collateral
    few SEO best practices can be found in this recent post. 'A recent survey of US agency executives from RSW/US , as covered by eMarketer , revealed that client case studies and content marketing were the top two self-promotional tactics used to generate leads, as indicated by 62% of respondents. Case studies can be difficult to obtain.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, DECEMBER 5, 2012
    [Best] 4 Ways to Evaluate Keyword Intent
    This may not be the best fit for my site. We all know the backbone of any good SEO program is selecting the proper keywords to target. What does a company offer and what keywords do customers use to search for it? One factor that can often be overlooked when choosing the right keywords is the keyword intent. Search Result Content. strategy.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, JUNE 27, 2012
    [Best] If Content Is King, Then What’s Queen?
    a high quality picture might be best spread throughout Pinterest, while a video surrounding the same topic would be most effective on Facebook).”  In the game of chess, the Queen is the most valuable player, able to move any number of squares vertically, horizontally, or diagonally.  But great content doesn’t distribute itself. 
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 20, 2012
    [Best] Live Blog DF 12: Content and Social Marketing Secrets from Copyblogger and Marketo
    Marketo’s Thursday session shares more than just best practices as Jon Miller, VP of Marketing Content and Strategy at Marketo, and Brian Clark, CEO of Copyblogger Media share how both companies have become pioneers in 2 very hot topics–content marketing and social media. Really great session with lots of valuable best practices.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, OCTOBER 2, 2011
    [Best] HubSpot's Strategy for Winning the Marketing Automation Horserace
    Naturally, the conference also included public and private discussions of HubSpot itself, but I thought those were best shared in a separate post. Back on September 20, I posted various tips from the Inbound Marketing Summit and HubSpot User Group. Here goes. The company is now doing more to help marketers nurture the leads its attracts.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, JULY 18, 2013
    [Best] Banning BANT: Redefining Quality Lead Criteria and Handling Moot Objections
    Now that we know that banning BANT may be the best action, we should think further and encourage marketers and BDRs to redefine their criteria. 'Both marketers and inside sales reps are familiar with the oft-referenced BANT acronym, whether in identifying qualified leads or handling objections: Budget, Authority, Need and Timeframe. How well?
  • B2B MARKETING ONLINE  |  WEDNESDAY, DECEMBER 15, 2010
    [Best] The seven key steps for successful marketing campaigns in 2011
    Guest blog by Elle Woulfe, senior marketing programmes manager at Eloqua : Budgeting and forecasting for marketing campaigns can be a headache at the best of times, let alone when businesses are facing a hike in VAT and some economists are predicting a double-dip recession. Demand generation Research 2011 VAT marketing the market
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, OCTOBER 31, 2010
    [Best] To succeed in social media, set aside your marketing plan
    Immediately, they found hundreds of real-time needs from people looking for recommendations, or the best pub in town, or a place to take a date.  Forget your marketing PLAN?  Have I gone MAD?? Let’s look at some examples … Where’s the beef? And why not? They had conditioned their customers to expect discounts every week! 
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 1, 2010
    [Best] Thought Leadership Interview #9 – Eric Goldman of Gossamar
    We’re on a mission to bring our readers the very best. And unless they start again and think about the whole thing holistically, despite threats, bribes, rewards and the best of intentions, they will never achieve their objectives. wish to thank Eric for his contributions to  Fearless Competitor. Here’s the link:  [link].
  • HUBSPOT  |  TUESDAY, JANUARY 24, 2012
    [Best] 9 Ways to Dramatically Reduce Email Unsubscribe Rates
    Set their expectations from the first time they opt in to your emails about when they'll receive emails from you, and do your best to live up to that promise. Unsubscribes are, in very technical terms, a huge bummer. Well, it turns out there might be some things you can do to reduce the amount of email unsubscribes you experience.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JANUARY 6, 2012
    [Best] 5 Wows from Altimeter’s A Strategy for Managing Social Media Proliferation Study
    Download the full report on Altimeter’s SlideShare channel , and for more on social media best practices, be sure to check out the Eloqua Social Media ProBook , which includes content contributed by Owyang. The report is effectively two studies in one. Though he would never admit it, Owyang is sort of the Patron Saint of Social Strategists.
  • BLOG MY CALLS  |  MONDAY, NOVEMBER 12, 2012
    [Best] In Pictures: A Beaver Travels Through New York at ad:tech
    That's what Bernard does best. He told everyone in this picture that LogMyCalls is the best call tracking and call analytics solution in the world. As you may know--or may not know--we have a mascot. His name is Bernard Beaver. We take Bernard with us wherever we go. Bernard is an adventurous beaver. Or, so we thought. Not so.
  • HUBSPOT  |  MONDAY, SEPTEMBER 3, 2012
    [Best] A Marketer's Guide to Complying With EU Cookie Laws
    The best course of action is to read the actual EU directive and UK legislation yourself, get help from a qualified legal expert if you need it, and make your own decision about the best way to manage the use of cookies on your website. We've come a long way, baby. What hogwash. But with great power comes great responsibility.
  • HUBSPOT  |  WEDNESDAY, JUNE 8, 2011
    [Best] How to Turn Employees Into an Epic Blogging Team
    NSPT and HubSpot too encourages team members to blog to their best ability and then has one person act as 'blog editor' to help with any fine tuning that's needed to ensure both the bloggers and the blog put their best content forward. This 24-page ebook features tips and ticks from some of the world's best bloggers.
  • BLUE FOCUS MARKETING  |  THURSDAY, MAY 24, 2012
    [Best] Unveiling New Logo for #Nifty50 Kids
    For complete guidelines and to nominate an innovative man or woman in technology who actively engages their colleagues on Twitter, please complete the nomination form and tell us why you think your nominee ranks among the best of the best. Nifty50 Kids Looking for a 2012 Corporate Sponsor. This year our focus is technology. Nifty50
  • B2B MEMES  |  TUESDAY, JUNE 7, 2011
    [Best] Should You Edit Guest Posts? 5 Tips for Better Copy
    But you owe it to guest bloggers to show off their work in the best possible light by cleaning up obvious writing goofs. There’s wide agreement in the blogging world about the benefits of guest posts, both for the guest blogger and the blog owner. In a way, I’m asking a trick question. Give fair warning. Choose wisely. Tidy up. Let me know.
  • CONTENT MARKETING TODAY  |  WEDNESDAY, DECEMBER 1, 2010
    [Best] 6 Skills You Must Learn Today to Write Kick-Butt Copy for Your Website
    In fact, small business owners often write the best, kick-butt Web copy – their passion and personal touch makes every page a compelling delight. Why You Don’t Need to be an SEO Pro to Crank Out Great Copy. By Heather Lloyd-Martin. Learn these skills and your website results will kick-butt. " Short answer: Heck yes! You bet!
  • TRADESMEN INSIGHTS  |  WEDNESDAY, FEBRUARY 8, 2012
    [Best] Are You Using Landing Pages? If Not, Maybe You Should Be.
    The Best Way to Reach Professional Tradesmen: Drip or Closed Loop Marketing? No matter what kind of promotion you’re doing, when going after the professional tradesmen, the bottom line is you want them to ask for more info and ultimately a sale. You You can’t do that in an ad(print or digital) by itself. You
  • EMAGINE B2B BLOG  |  THURSDAY, AUGUST 22, 2013
    [Best] What I did on my Summer Internship: Perspective from eMagine’s Social Media Intern
    By setting up a strategy and goals, a business can more easily stay on track and interact to the best of their ability. There really is no one right way to use it, just what is best for your company. And once you figure out what is the best strategy, it takes a lot of time to implement it. Social Media
  • WRITTENT  |  TUESDAY, SEPTEMBER 23, 2014
    [Best] ?6 SEO Myths BUSTED
    This means, aside from Google’s Search Engine Optimization Starter Guide , which outlines best practices and was last updated in 2010, everything else is largely speculation by outside parties. Well-written, original, informative content will always be rewarded and in the long run, perform best. The keyword is dead. Reality. Myth 2.
  • WRITTENT  |  FRIDAY, SEPTEMBER 5, 2014
    [Best] 9 Ways to Create Great Content
    If you are marketing a product or building a brand, the internet is arguably the best tool at your disposal. If you set out to be the best available resource for your topic, you will gain interested visitors who stay on your page and follow through on your calls to action. 'Image source. Write Attention Grabbing Headlines. Be Unique.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 13, 2013
    [Best] Go For the 2013 Markie Awards! 4 Reasons to Share Your Marketing Flair
    Winning a Markie was industry-level endorsement of our work to drive lead management best practice through our organization. Winner of the 2012 Best Customer Lifecycle Program Markie Award. 'by Amanda Batista | Tweet this Imagine it! See it! Do it! Come out from behind the curtain! Well come on out, and show yourself! Don’t wait!
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 26, 2014
    [Best] Be Relevant or Die: The New Nature of Nurture
    His goal wouldn’t be to find the best employees – he’d probably hire anyone who applied. Be Relevant or Die: The New Nature of Nurture was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. But the simple truth? Companies who are doing ‘the relevance thing’ well aren’t in the majority.
  • VERTICAL RESPONSE  |  MONDAY, OCTOBER 21, 2013
    [Best] Let’s Party! 16 Business Event Planning Tips
    Select a date – When is the best time for your event? You know your audience, what will work best for them? 'There are many ways to create a unique experience for your employees, customers, and potential customers. Plus, who doesn’t love an excuse to have a party? What will you need? How much room do they have?
  • SALES INTELLIGENCE VIEW  |  FRIDAY, FEBRUARY 22, 2013
    [Best] Monitoring Email Marketing ROI 101
    Sending out bulk emails to a client list isn’t the best sales strategy anymore as those emails will likely find their way to the trash quicker than it took to reach an inbox. Also, let’s be honest: email marketing has earned a bad reputation in the past few years. So, how do you monitor your ROI with email marketing?
  • WEBBIQUITY  |  TUESDAY, OCTOBER 14, 2014
    [Best] Nine Practical Guides to Public Speaking and Presentations
    Michael Brenner writes that the teams behind the best events think in terms of “multi-format, multi-channel and a steady and continuous promotion of great content. And something most of us could improve at. How can you get and keep a roomful of people engaged with your presentation? Visually optimize the content you deliver?
  • HUBSPOT  |  THURSDAY, MARCH 24, 2011
    [Best] How to Setup and Promote Your First Marketing Webinar
    Webinars are one of the best ways to offer unique and differentiating content that attracts your best leads and customers to your business. Be sure to follow the usual landing page best practices. Learn webinar set up and marketing best practices. You do not need to be a rocket scientist to host a webinar.
  • BLUE FOCUS MARKETING  |  TUESDAY, OCTOBER 16, 2012
    [Best] How #NonProfits Become the Worlds Greatest Marketers by @SimonMainwaring #WeFirst
    If you’re interested in building the reputation, fundraising and impact of your non-profit brand, the We First Social Branding Blueprint reveals the best practices of the smartest for-profit brands so you can take advantage of them. In 2010, Melinda Gates said something truly profound at TEDxChange. This is important for several reasons. 
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 12, 2013
    [Best] How to Multiply Your Webinar ROI: Repurpose Your Webinar Content
    The best way to get positive ROI from your webinars is to continually repurpose them. How to Multiply Your Webinar ROI: Repurpose Your Webinar Content was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Beth Toeniskoetter Webinars can be a major investment, in terms of both time and money.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 16, 2013
    [Best] If Your Writing Sucks, So Will Your Content
    If Your Writing Sucks, So Will Your Content was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jason Miller Content marketing is taking a bit of heat these days as marketers scramble to jump on the latest trend of thinking like a publisher. I agree 100%. Writing sucks, and it’s hard. Writing sucks, and it’s hard.
  • B2B MARKETING ONLINE  |  WEDNESDAY, NOVEMBER 17, 2010
    [Best] Is a degree really valuable?
    It's a subject I'll be doing my best to be helpful about at a local school careers evening tomorrow night. There's an interesting debate going on in Higher Education of course, centring on the value of a degree. The question I always get asked is 'should I do a marketing degree if I want to get into marketing?' What does everyone else think?
  • HUBSPOT  |  TUESDAY, JULY 10, 2012
    [Best] 16 Ways to Simplify Your Prospects' Decision-Making Process
    As it relates to landing pages , many marketers have adopted a lot of best practices based on this principle -- removing navigation and distracting calls-to-action, keeping forms short, and clearly advertising the value of the offer. CEB is not the first organization to tout simplicity as a key driver in increasing conversions and sales.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 18, 2011
    [Best] 14 Awesome Google Labs Experiments You May Have Missed
    Best yet, when you connect the app to your Google account, you can ask questions and receive answers directly in your Gmail chat. Google scans through the calendars colleagues share with you and picks some of the best times to move your meeting to. With that in mind, we present 14 cool Google Labs experiments you might have missed.
  • THE TOP LINE  |  MONDAY, NOVEMBER 29, 2010
    [Best] Digital Marketing: 4 steps to success
    Optimization refers to the ongoing experimentation that digital marketers perform, to identify the best combination of marketing strategies and tactics for achieving their goals. Digital marketing: How B2B marketers can use it to pick the best marketing strategies. Segmentation. Integration. Automation. Optimization. Tweet This!
  • CONTENT MARKETING TODAY  |  FRIDAY, NOVEMBER 6, 2009
    [Best] Terrific New Social Media Research Study Means It’s Time for Small Business to Get with the Program
    And, you don’t want to wait until all the best social media territory is taken. If you’ve been dragging your feet on social media, it’s time to take both of those feet and jump right in. Their research, 2009 Business Social Media Benchmarking Study makes it clear that even small business owners need to take social media very seriously indeed.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 16, 2011
    [Best] When Sales and Marketing Collide – SMarketing
    BEST indicator of pipeline generation in the short term. One of the major problems at technology start up’s today is the lack of understanding of how much sales and marketing principles have changed. If I need to double revenue growth, I need to double my sales force to drive it” or “I need to generate 1,000 leads to generate one sale.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 1, 2013
    [Best] An Editorial Calendar for Facebook? Absolutely.
    was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jason Miller When I started at Marketo over a year ago, I came into a company that had a very solid social media presence. My job was to optimize and grow that presence with an emphasis on Facebook. Tuesdays and Thursdays are mini infographic themed days.
  • INBOUND SALES NETWORK  |  TUESDAY, MAY 3, 2011
    [Best] How the B2B Buying Process Has Changed
    This means that the buyer has entered the next stage in their buying process without ever talking to you and is now starting to evaluate vendors to determine which one represents the best buying decision. Ten years ago, all you had to do was leave a voicemail that piqued your customer’s interest to get a call back.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, AUGUST 29, 2010
    [Best] The Spirituality of Social Media
    This is the social web — and the human spirit — at its best. Sure the social web is filled with rants and quacks, but I’ve also been thinking about how the science and technology of this channel lifts people up, and perhaps even makes us better in a deeper, spiritual way.  Here are a couple of personal observations.
  • DIGITAL BODY LANGUAGE  |  THURSDAY, OCTOBER 29, 2009
    [Best] Top-of-Funnel Analysis - Net New Names, Inactive Leads, and Reactivated Interest
    The best way to account for this, is to have a rigorous process of eliminating inactive names from an “Interested” stage at the top of the funnel. Analyzing marketing actions at the top of the funnel has some interesting nuances. In looking at the top of the funnel, it is critical to be able to carve out these “inactive names” from the rest.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 3, 2013
    [Best] How to Remove the Background of an Image in PowerPoint [Quick Tip]
    That being said, if you have limited resources, it''s the best little trick to have up your sleeve. 'You know what is one of my biggest pet peeves when I''m designing something? When there''s an unwanted background on an image and I want it to either go away or assume the look of the background behind it. but not all of us have Photoshop.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, JANUARY 10, 2014
    [Best] Sales Prospecting Perspectives Weekly Recap - Week of January 10, 2014
    Disagreements between sales and marketing, sales and IT, and sales and customer service should be dissolved through alignment and integration of departments so everone can do their job to the best of their ability. 'Happy Friday, Sales Prospecting Perspectives readers! At AG Salesworks, we often hold contests for inside sales reps.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 21, 2012
    [Best] Marketing Automation: Why You're Doing it Wrong
    For example, we all know that devoting personal attention to our leads tends to generate the best results. At best, this kind of fragmentation is ineffective. Marketing automation sometimes sounds like a dirty word, and for good reason. guess you could ask Ralphie. Marketing automation can help with that, too! Probably not.
  • DIGITAL VOICES  |  FRIDAY, MARCH 7, 2014
    [Best] This Week in Digital Strategy 3.7.14
    In order to become the best social media marketer you can be check out the following superpowers that every social media marketer needs to possess. It’s been said that in regards to the question of which mobile platform is the best to target for development, the answer is to develop for the mobile web. 'Happy Friday, everyone!
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 1, 2011
    [Best] Tips for Creating Conversion – An Interview with Tim Ash
    Tips for Creating Conversion – An Interview with Tim Ash was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Katie Byrnes Marketo had the chance to interview landing page optimization expert and conversion king, Tim Ash of SiteTuners.com. He wrote the book on landing page optimization, literally!
  • JUNTA 42  |  THURSDAY, NOVEMBER 3, 2011
    [Best] The Muppets and Content Marketing: 3 Things You May Be Missing
    The best content marketers in the world focus on a key phrase or idea and hammer that home. The Muppets are back! The new Muppets Movie  starring Jason Segel comes out this Thanksgiving. You might now know this, but the Muppets’ comeback has been a long time brewing…and, of course, content marketing is at the heart of the efforts.
  • DIGITAL B2B MARKETING  |  TUESDAY, APRIL 29, 2014
    [Best] The Dark Future of Native Advertising
    There is still a short-term opportunity for native publishing, but long-term the best marketers will work to build their own audience. 'Native advertising, and specifically native publishing programs, will struggle in the future. It comes down to a marketplace issue that, over time, will be a thorn in the side of native publishing. Or is it?
  • VIDYARD  |  MONDAY, NOVEMBER 25, 2013
    [Best] 10 Tips For Recording High Quality Video Voice Overs
    If a professional studio is out of your budget, find the best spot in your house to record. An apple a day… To get the best vocals from your speaker, you’ll need their mouth to be slightly wet. The best things in life are free. With that in mind, here are ten tips for capturing amazing video voice overs: 1. Go pop.
  • THE ROI GUY  |  SATURDAY, AUGUST 31, 2013
    [Best] How to Unseat an Incumbent?
    'I was recently asked by one of our technology services customers how best to help their sales teams unseat an incumbent solution provider, and if it could be done proactively and provocatively. If you are the challenger, in almost half the cases where a change occurred it was the business case that made the difference.
  • TOM PISELLO  |  TUESDAY, JANUARY 11, 2011
    [Best] Is there an ROI from Social Media? Latest Research Indicates Yes and No.
    Our research shows that ROI results are mixed at this time, with some companies, industries and best practice leaders reaping a payback on social media marketing investments, while others struggle with low engagement levels, high costs, and poor returns. As social media marketing efforts increase, so does the investment required.
  • MANHATTAN MARKETING MAVEN  |  TUESDAY, JUNE 15, 2010
    [Best] 4 Social Media Mining Metrics
    Over time, norms and best practices will emerge. But for the moment, these four pathways provide the best approaches to understand and utilize what customers are saying about us and our brands. Social media potentially offers clues about customer mindsets, sensibilitities and brand affinity and awareness. and Addictomatic. INTENSITY.
  • HUBSPOT  |  TUESDAY, OCTOBER 16, 2012
    [Best] 8 Ways SEO Should Influence Your Marketing Copywriting
    Spelling out best practices for content formatting is a smart ides, too. Make sure these copy editors are well schooled in your team's written style guide and keyword best practices and can spot opportunities for optimization and improvement. Studies show that early morning publishing times, Monday through Thursday, work best.
  • B2BBLOGGERS  |  WEDNESDAY, NOVEMBER 17, 2010
    [Best] Three Views On The Future Of The CMO
    The CMO’s role is to open the door to collaboration and work together with your sales counterpart to determine the next best moves to optimize revenue growth. Experimentation Is The New Best Practice 6. Technology Transcendence For kids today, technology is omnipresent. It’s just there, in everything they do. Sign up.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, MARCH 1, 2011
    [Best] Lead Nurturing Is Not A Marketing Option, It’s A Sales Necessity
    Most of the lead nurturing best practices guides and articles that I’ve read are from a marketing perspective. Plenty has been written about the importance of lead nurturing in B2B and industrial marketing. If you need a quick primer, read my earlier post, “ B2B Lead Generation without Lead Nurturing is Doomed to Fail. ”.
  • HUBSPOT  |  FRIDAY, MAY 31, 2013
    [Best] Why You Should Consider Inbound BEFORE Your Next Site Redesign
    Instead of waiting to add inbound marketing best practices to the website after launch, do it throughout the process. 'There are two marketing initiatives I hear about all the time: 1) Adopting more inbound strategies, and 2) planning a website redesign. And both are great! which do I do first? which way is better? Let''s talk about why.
  • HUBSPOT  |  MONDAY, JULY 23, 2012
    [Best] Answers to Your Top 7 Questions About Mastering LinkedIn Marketing
    Think of Facebook as your best friend, dressed-down and ready to party at a rock concert, while LinkedIn is your potential future business partner, suited up and ready to learn about industry success at a business expo. 6) What's the best way to find potential customers on LinkedIn? It almost makes too much sense. Don't fret!
  • HINGE MARKETING  |  TUESDAY, NOVEMBER 25, 2014
    [Best] LinkedIn Networking Tips: How to Increase Connections and Engagement
    Don’t simply state that you’re the best at what you do. The best time to connect with someone is shortly after meeting him or her in person. 'LinkedIn now has over 329 million members , so it has become essential to have a strong professional presence on this social media platform. Appearance Matters. Complete your profile.
  • NUSPARK  |  SATURDAY, OCTOBER 15, 2011
    [Best] The 3 P’s of B2B Lead Generation: People, Process, Platforms
    Related Posts: Sales Best Practices include Marketing-Sales Alignment Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently An Email to Bob in Sales: Thanks for aligning with us in Marketing. I am also active on Google Plus. How boring.  A closer look: People. Process.
  • NUSPARK  |  SATURDAY, OCTOBER 15, 2011
    [Best] The 3 P’s of B2B Lead Generation: People, Process, Platforms
    Related Posts: Sales Best Practices include Marketing-Sales Alignment Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently An Email to Bob in Sales: Thanks for aligning with us in Marketing. I am also active on Google Plus. How boring.  A closer look: People. Process.
  • HUBSPOT  |  MONDAY, MARCH 17, 2014
    [Best] How to Integrate Email Campaigns With the Rest of Your Marketing
    This suggests that if you hope to improve your clickthrough rates or increase your conversion rates, using a personalized email message could be one of the best avenues to explore. One of the best ways to do this is to clearly emphasize email subscriptions. The best news? Email & Social Media Integration. email marketing
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, JANUARY 28, 2013
    [Best] 5 Steps to Better Referral Selling
    So, how can people in sales best tap into the power of referral selling? Today's post from the Chamber of Commerce features business-growth advice for small companies. There are many sales strategies, but none as effective as referral selling. The most effective, productive way to build a business is through referrals,” Black insists.
  • LEADER NETWORKS  |  FRIDAY, JANUARY 8, 2010
    [Best] Three Keys To The Secret Garden: Credibility, Selectivity and Balance
    Often the best practice issued for B2C social media is dialectically opposite B2B best practice. That is why they are often best created by a notable company or authoritative association. Credibility, Selectivity and Balance - these are very important parts of gated online communities. Tweet about top discussions!
  • MARKETING INTERACTIONS  |  MONDAY, SEPTEMBER 27, 2010
    [Best] Using Content for Inbound Marketing: Mine or Yours?
    Assess your ability to grow the traffic and exposure you need to your own site and choose to take advantage of the type of syndication that serves you best.   Tom's post, Content Aggregation: The Future of (B2B and Consumer) Media? discusses how enterprises, publishers and PR firms can benefit from aggregation and curation. 
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