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  • VOICE-BASED MARKETING  |  TUESDAY, NOVEMBER 4, 2014
    [Best] Clean Up Those Distribution Lists: Improve Email Performance by Removing the Unengaged
    Maintaining strong email performance is key to keeping your emails out of the ISPs spam filters, and cleansing your list of the unengaged is one of the best ways to do this. Knowing which emails perform best can be extremely helpful for your future email marketing. Engagement metrics include open rates and click rates. Call Tracking
  • VOICE-BASED MARKETING  |  THURSDAY, FEBRUARY 6, 2014
    [Best] Guest Post: 3 Paths to Messaging You Must Manage
    That’s why we recommend a “Content Selling” approach where your best content is recommended to your team based on their sales situations.  When content is matched with a lead, opportunity, or other record you get the best materials for your buyer’s persona, industry, or other attribute. And it’s no surprise why this is true. 
  • FATHOM  |  WEDNESDAY, NOVEMBER 19, 2014
    [Best] Creating Sales Funnel Content for Manufacturing Marketing
    To keep up with this change in the manufacturing sales funnel, listen to your customers and follow these content best practices. 'The sales funnel varies for each industry. For B2B industries such as manufacturing, the sales funnel can be a longer process than the B2C sales funnel. The 3 sales funnel stages are: Attract. Engage. Capture.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, NOVEMBER 27, 2013
    [Best] Aginity Puts a Customer Data Platform on an Analytical Appliance
    The publishing tools can be run by a marketing analyst, although Aginity says most clients let IT staff use them so IT can enforce quality standards, governance rules, backup management, and similar best practices. 'When your only tool is a hammer, everything looks like a nail. On to Aginity itself.
  • FEARLESS COMPETITOR  |  THURSDAY, JUNE 20, 2013
    [Best] Brand Reputation Management Requires CRM- Guest Post
    Hsieh says good customer service over the phone is one of the best branding tools available. The best way to ensure great customer service is to interact with your customers when and how they want to engage with your brand. '(Editor’s note: This is a special guest post by  Desmond Daniels of  BlueFirePR. Word-of-.
  • PR MEETS MARKETING  |  THURSDAY, SEPTEMBER 13, 2007
    [Best] Pitching Bloggers
    Toby Bloomberg's Diva Marketing Blog: Toby's pretty clear with her blog post title " Blogger Relations: I don't need a new best friend." Since I wrote my original post on PR and Blogging Outreach: 8 Practical Tips , I've noticed a deluge of postings by bloggers about how to pitch bloggers. Discusses if ghost-writing a blog is advisable.
  • MARKETING LEADERSHIP COUNCIL   |  TUESDAY, JANUARY 10, 2012
    [Best] The B2B Marketer of the Future
    Collaboration across the organization in service of true customer-centricity will be the norm and the best marketers will excel at internal politicking and influencing other stakeholders. Happy New Year!  December and January are common times for people to reflect on the year that was and make predictions about the year that will be. 
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, DECEMBER 3, 2013
    [Best] Is Optimism the Reason Sales Reps Are Successful?
    I''ve found that a well-rounded skill set is what made my best reps successful at the job. 'When I meet with the newest additions to the AG family, I always make a point to let them know that we''re not looking for a cookie-cutter employee. Everyone here has their own unique traits and a certain style that works for them. In short he said no.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, SEPTEMBER 16, 2013
    [Best] Lead Statuses and the Importance of Moving Sales Prospects in CRMs
    Moving on to another contact within that company and changing this contact’s lead status is the best course of action. 'There is more to teleprospecting and B2B cold calling than a lot of people might think. There is a method to the madness; you don’t just sit down at a desk one day, pick up a phone, and make some dials.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, SEPTEMBER 13, 2013
    [Best] Sales Prospecting Perspectives Weekly Recap - Week of September 13, 2013
    According to him, it will have less to do with gadgets and best practices, and more to do with relationships with people. 'Happy Friday, Sales Prospecting Perspectives readers! We’ve decided to do something different with the recap this week by providing even more articles for you to read. So why not integrate the two? Very fun post to read!
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, SEPTEMBER 4, 2013
    [Best] How Strong Company Cultures Increase Productivity, Passion and Profit
    Company culture isn’t your bowling events, free food, or company foosball tournaments; it’s your leaders’ visions, values and ideals and how they influence and inspire employees to be the best they can. 'Ask not what you can do for your company. Ask what your company can do for you. At AG Salesworks, we agree with all of these statements.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, AUGUST 2, 2013
    [Best] Sales Prospecting Perspectives Weekly Recap – Week of August 2, 2013
    When it comes to providing the best customer service, she says to be consistent, reliable, and proactive. 'It’s finally August, the Sunday of summer. The scorching heat brings with it a bittersweet reminder that summer won’t last forever, and that fall is just around the corner. hope you’re embracing this month as well!
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, JANUARY 25, 2013
    [Best] Sales Prospecting Perspective Weekly Recap - Week of January 21, 2013
    The final revelation should come from your events; the best way to show ROI is to use your teleprospecting teams to both drive attendance and follow up on the event thoroughly. We had a shortened work week due to the holiday on Monday, but we were still able to get in a few great posts that I'll recap for you in a minute.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, JANUARY 10, 2013
    [Best] In It For The Greater Good
    As I look back upon 2012, as well as prior years, I have noticed one philosophy that has served our team best. The beginning of each New Year for me is a time to reflect and set goals to achieve my highest priorities in the coming year. Not always perfect I will admit, but it sure has stood the test of time. Quick story. It is. But worth it.
  • GREAT B2B MARKETING  |  WEDNESDAY, JULY 25, 2012
    [Best] Marketing and Sales – How to Achieve a Healthy Balance
    And one of my best received seminar topics is Marketing is from Mars and Sales is from Venus (thank you John Grey for the title idea). After discussing the challenges of working with the sales department, a CMO friend stated something to the effect that “those sales people have no idea what we do around here.”
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, JULY 19, 2012
    [Best] Have You Refreshed Your Insides Sales Training Program?
    ” The Training Team agreed that new BDRs need to learn a clear call strategy, how to have strong quality conversations, be resourceful, run their business seamlessly with salesforce.com, adopt our best practices, and develop strong communication skills to interact with clients both on weekly calls and via email. Learn. Practice. Shadow.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, MARCH 5, 2012
    [Best] Are You Using Sales Role Plays to Enhance Your Team’s Performance?
    Role plays were never my favorite thing to do throughout the training process as an inside sales rep, but I knew they were the best way for me to learn. The idea of ‘role plays' is the topic I’m referring to. How often should you conduct them? When do you stop using them? You don’t.
  • THE ROI GUY  |  TUESDAY, DECEMBER 2, 2014
    [Best] SiriusDecisions Interview - From Pitching Products to Selling Value
    And you need the coaching to reinforce the best conversation practices and get better. What are the best practices in Value Messaging? What are the best practices in Value Selling Tools? We hear a lot about Sales being under more pressure in the coming year. What is the Value Gap? am a golfer, but not a good one. The good news?
  • MARKETING INTERACTIONS  |  TUESDAY, AUGUST 25, 2009
    [Best] How to Use Existing Content in B2B Demand Generation Programs
    But it's imperative that your content work across the buying process, matching answers to questions your buyers have to resolve so they can make the best decision for their companies. Many of my clients don't have content suited for all stages of the buying process. So they think they need to start from scratch. Show how you can help.
  • ONPATH  |  WEDNESDAY, NOVEMBER 7, 2012
    [Best] Oh Snap! No One is Opening My Emails
    What subject line works best? Most companies are doing email marketing, but few are doing it well. Spam filters, undeliverables and low open/click rates cause most emails to never reach the desired recipients. Software Advice just published a fantastic article about this topic. You can read the full article here. There is nothing more to it.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, MARCH 6, 2014
    [Best] 80+ Leading Business Experts Share Their Top Sales Secrets
    Information will be presented by executives of rapidly growing sales teams and best-selling authors. 'Join me at the 2014 Sales Acceleration Summit. The brightest minds in sales and marketing will share their secrets in a rapid-fire series of online presentations you won''t want to miss. Grant Cardone , author of Sell or be Sold.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 19, 2014
    [Best] Welcome to the New Sales Process: How to Let Content Do the Selling
    Old-school sales started by telling consumers their best options and then engaging in a point-counterpoint dance to hammer out any objections. Relationship-based sales start by listening to your prospects, then educating them on their best options. The ABCs (always be closing) were your guiding principles. 3) It establishes trust.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 17, 2013
    [Best] Big Data: It Doesn’t Mean What You Think It Means
    Want to determine the best next offer to send a prospect in real time, forecast marketing’s effect on revenue in the next quarter, or present different web experiences to different prospects based on their recent social activity? While oil fueled the manufacturing economy, data is the fuel that drives the experience economy. Modern Marketin
  • HUBSPOT  |  WEDNESDAY, DECEMBER 10, 2014
    [Best] 30 Smart Ways to Spend Your Extra 2014 Marketing Budget
    worked best for your business in 2014. You can then take the best social media posts and reschedule them in 2015. 16) Design and print some personal thank you cards for your best customers. Take a team photo and write a message thanking your best customers for their business in 2014. 'Think fast! Don’t let it go to waste!
  • LEADER NETWORKS  |  WEDNESDAY, JUNE 8, 2011
    [Best] Social Business Readiness: 5 Questions For Sales Executives
    Are digital assets and successful techniques captured so each sales person does not need to re-create best practices for her own use? Sales is often one of the first departments to pick up social media tools to expand the organization’s network of business contacts and garner new leads. How do you identify and build relationships with them?
  • BLOG MY CALLS  |  TUESDAY, APRIL 23, 2013
    [Best] Social Media Marketing: 5 Reasons We Love Hootsuite
    'At LogMyCalls , we''re always seeking to find the best marketing and analytics tools. We''re developing a smart call tracking tool, so we appreciate smart marketing tools of any sort. That''s why we like Hootsuite. Hootsuite is a tool that allows users to manage and measure their social media accounts on one dashboard. They get it.
  • THE ROI GUY  |  WEDNESDAY, NOVEMBER 30, 2011
    [Best] CFOs are Large and in Charge of Buying Process in 2012
    Whether Performance was Achieved as Promised Best Practices for Connecting, Engaging and Selling to Finance Execs Vendor sales and marketing teams can achieve better effectiveness and competitive advantage if they are better able to connect, engage and sell to the finance executive. Speaking with and evaluating prospective vendors (85%).
  • CONVERSIONATION  |  WEDNESDAY, MAY 25, 2011
    [Best] The Social Customer Service Elite: All Customers Are Equal But Some Are More Equal than Others
    What was the right way to allocate budgets to generate the best ROI in taking care of the major accounts and identifying and upgrading, so to speak, the others? Do you remember the days of the Pareto principle? Businesses used to look at the top 20%, generating 80% of the revenue, customers first? Fast forward to the “online” age. Red alarm!
  • VOICE-BASED MARKETING  |  TUESDAY, JUNE 10, 2014
    [Best] Ifbyphone + Optimizely = More Call Conversions from SEO and PPC
    The key that marketers are searching for is a way to understand the best ways to optimize online marketing initiatives for not just clicks, but phone calls as well. 'For marketers growing their business in the age of the Internet and digital marketing, clicks are like gold. If clicks are gold, calls are diamonds. Together? Want to learn more?
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 13, 2013
    [Best] Stop Selling, Start Helping: 5 Tips for Creating Magnetic Content
    While search engine data, social chatter, and web analytics offer helpful data, sometimes the very best approach is to pick up the telephone and talk to your customer. Stop Selling, Start Helping: 5 Tips for Creating Magnetic Content was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. People change.
  • HUBSPOT  |  FRIDAY, MAY 4, 2012
    [Best] New Facebook Coupon Feature Helps Local Businesses Determine Social ROI
    Facebook recommends providing a discount of at least 20% off or more for the best performance. For best results, upload a square image that won't get cropped when Facebook resizes it to fit the thumbnail. Well yesterday, Facebook started making it a lot easier for marketers to give the people what they want. Coupons! For free!
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, NOVEMBER 3, 2011
    [Best] Why Location-Based Marketing Matters More Than Ever
    If I’m selling my chips through a computer in Best Buy, I could go into all the Best Buy’s in America, and I could say, “Let me leave some educational tips on how to get better battery life out of your laptop. by Jesse Noyes | Tweet this What role does location-based marketing play in today’s global economy?
  • INBOUND SALES NETWORK  |  TUESDAY, APRIL 12, 2011
    [Best] The Secret to Increasing Prospect Engagement
    And despite most marketers’ best efforts to categorize consumer preferences based on common demographics, most consumers approach the internet like they do in all other areas of life—with intrinsic personality traits and motivations that influence how they’ll interact online. hate to tell you this, but it does not exist.
  • HUBSPOT  |  THURSDAY, JANUARY 8, 2015
    [Best] Infinite Scrolling: What to Consider Before Implementing It on Your Site
    Infinite scrolling isn''t the best choice for every company, which is why it''s so important for you to assess the pros and cons. Second, if you users generally do a lot of searching and navigating on your company''s website, infinite scrolling might not be the best choice. One of these trends is infinite scrolling. The Pros. The Cons.
  • ENGAGE  |  TUESDAY, APRIL 26, 2011
    [Best] Social Media Friends … with Benefits
    The best time to get started in social media was years ago. The second best time is today. M arketers are courting people on social media and the relationship has evolved past the early days when it was all about making friends. Much to the delight of CFOs everywhere, social media has entered the era of “friends with benefits.&#
  • EARNEST ABOUT B2B  |  FRIDAY, NOVEMBER 26, 2010
    [Best] Chasing out the humdrum: The story so far…
    …Recognising and supporting the fundamental changes impacting our industry – marrying old world and new world marketing techniques to get the very best results for our clients. …All while capturing the hearts, minds and budgets of b2b buyers the world over. And 14 months later, guess what? We’re still going, growing and loving it.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 21, 2014
    [Best] Content Marketing and Halloween: 5 Eerie Similarities
    In fact, some of my fondest Halloween memories have a direct correlation with content marketing best practices. During one of these waves of nostalgia, I made a connection between Halloween and my job as a content marketer…and then another…and another. While I had a number of connections that came to mind, I’ve narrowed it down to five.
  • FUNNEL FOCUS  |  MONDAY, AUGUST 1, 2011
    [Best] Content Marketing Strategy – Step 1: How to Perform a Content Audit
    Department: If you create content that targets specific departments involved in the decision-making process, note which department your content best targets. With the increased attention on content strategy and how it drives the buying process, the content audit is becoming a routine exercise for many b2b marketers. The Preparation.
  • VOLACCI  |  WEDNESDAY, NOVEMBER 13, 2013
    [Best] If Your Online Presence was an Employee, What Would You Put in its Job Description?
    Identifying the tasks involved makes finding the best methods for accomplishing each goal easy. Where Facebook might be the greatest asset for one company, a more visual medium like Pinterest might be the best option for a different company. Small Business Administration) to digital marketing principles.  Individual Tasks Involved.
  • SAVVY B2B MARKETING  |  WEDNESDAY, JULY 1, 2009
    [Best] Adding eBooks to the B2B Marketing Mix: An Interview with Cindy Kim of Lumension
    Before getting started, we turned to David Meerman Scott, one of the best thought leaders in this space in terms of how to create content and make it go viral. David boiled eBook best practices down to three things: make it easy to read, make it informative, and make it educational. Web 2.0 My boss, C.
  • SAVVY B2B MARKETING  |  WEDNESDAY, JULY 1, 2009
    [Best] Adding eBooks to the B2B Marketing Mix: An Interview with Cindy Kim of Lumension
    Before getting started, we turned to David Meerman Scott, one of the best thought leaders in this space in terms of how to create content and make it go viral. David boiled eBook best practices down to three things: make it easy to read, make it informative, and make it educational. Web 2.0 My boss, C.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, FEBRUARY 1, 2013
    [Best] How to Find the Balance Between Product-Centric and Customer-Centric Marketing
    For every marketing organization, the answer is different, but the best organizations understand how and when to use each approach. One question always come up when creating new B2B marketing content: should we focus on what the product does, or how it helps our customers? Product Centric Approach. Customer Centric Approach.
  • MARKETING CRAFTMANSHIP  |  TUESDAY, JUNE 7, 2011
    [Best] Is it Ethical to Edit Online Customer Reviews?
    Let’s assume this consumer behavior – driven by form rather than substance – is based on the likelihood that review readers conclude that if the restaurant’s online reviews are well written, that the restaurant’s clientele are educated, well-heeled, with discriminating taste and likely to eat at only the best restaurants.
  • MARKETING CRAFTMANSHIP  |  FRIDAY, AUGUST 19, 2011
    [Best] Brochureware Is Not a Dirty Word
    Brochureware is the term used, often with derogatory marketing implications, to describe websites consisting entirely of static pages that promote a company’s products and services, people and value proposition. Brochureware simply sits online, like a printed brochure sits on a coffee table.
  • MARKETING CRAFTMANSHIP  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Best] Debunking the 80/20 Rule…and 4 Other Sales Force Myths
    Lesson: Your best sales reps may not be as valuable as they think, but it may be worthwhile not to de-bunk the 80/20 myth. Do the top 20% really bring in 80% of the bacon? Some of the conventional wisdom that’s debunked in the article is worth noting, including: Myth : The Internet is making sales professionals obsolete.
  • INSIGHTIQ BLOG  |  THURSDAY, JUNE 7, 2012
    [Best] Choosing the Right Social Media Platform
    As popular as Carly-Ray Jepson’s “Call Me Maybe” video parodies are, I decided sharing the video to my Linked-In business connections, might not be the best career decision.  I recently watched a video on Mashable and decided to share it with some of my “followers." Facebook, Twitter, Pinterest, Linked-In, Google+ and StumbleUpon.
  • INSIGHTIQ BLOG  |  WEDNESDAY, APRIL 25, 2012
    [Best] Cool or Critical? A Reflection on the Forrester ML & CI Forums
    Lastly, Marc Rosenstock of Kimberly-Clark summed it up with practical examples of Listen, Learn, Comprehend and Speak when developing and utilizing email best practices that help close the gap across marketing channels. As I review my notes, I gravitate to a comment made by Cristina Bondolowski from The Coca-Cola Company. 
  • INSIGHTIQ BLOG  |  TUESDAY, APRIL 24, 2012
    [Best] Embrace Your Digital Shadow
    It provides publishers and marketers information on how best to improve your digital experience and might just assist in the justification of unnecessary accessories from time to time We work with digital data every day and I can assure you there is no lengthy historical, Hoover-like file on even your anonymous online behavior.
  • WRITESPARK  |  WEDNESDAY, APRIL 6, 2011
    [Best] What To Do With a "Not Quite Ready" Technology Case Study
    An experienced case study writer can help you make the best use of whatever customer story is ready to tell, now or later. One of your company's sales reps e-mails you in breathless excitement: "We just signed a contract with XYZ company and they are willing to say great things about us. Can we get the writer to do a case study?".
  • INSIGHTIQ BLOG  |  MONDAY, FEBRUARY 28, 2011
    [Best] Building the Data Foundation, A Brief Interlude – Master Data Management
    There are two closely related disciplines that best serve this purpose: Customer Data Integration (CDI). In Part I of this two-part (plus this update) series , I talked about the importance of building a solid data foundation, informed by an overarching data strategy.  Master Data Management (MDM)    .
  • SALES LEAD DYNAMICS  |  WEDNESDAY, JULY 21, 2010
    [Best] Don’t Turn Your Elevator “Speech” into a Commercial
    You respond “ My firm is the leading provider of best-of-breed, next-generation, cutting-edge, enterprise-class, end-to-end solutions. You’re at a networking meeting. A woman asks you what you do. Her reaction is immediate… and predictable. Either way, you lose. Your elevator speech is not meant to sell. It’s meant to engage. DON’T.
  • CONTENT MARKETING TODAY  |  TUESDAY, MARCH 6, 2012
    [Best] Effective Communication Tips for Web Designers
    We lay increasing importance on doing things in the user’s best interest and meeting their expectations, but we often forget that content and design is the window to a website’s soul. Whether it’s in the design of a user interface or talking with clients and users, communication is an essential component of being a web designer.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 9, 2013
    [Best] Independents vs. Software Suites: How the Cloud Affects the Solutions Landscape
    bring market capitalization into the discussion because (according to investors) this is the best indicator of the expected value of these companies’ profits. Customers will still pick the best product for each function. 'Author: Rajiv Kapoor The world of enterprise software is moving to the cloud. Splunk – for analytics. Market Size.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 6, 2012
    [Best] How to Hire an Awesome Inbound Marketing Manager
    We love this feedback and pass it on to the appropriate teams to resolve issues, but it’s best to put someone who genuinely cares about customer satisfaction into the position to ensure customers are delighted. In addition to growing like crazy, we are delighting our customers and hiring some of the best minds in the industry.
  • WEBBIQUITY  |  TUESDAY, JULY 6, 2010
    [Best] Looking Back at 100: Top 10 Posts on the Webbiquity Blog (So Far)
    These are the posts that readers have “voted&# as the best by their traffic so far. Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009. Best Social Media Stats and Market Research of 2009. But here we are! Some of the entries are surprising, but life can be like that. This one surprised me.
  • HUBSPOT  |  FRIDAY, MAY 23, 2014
    [Best] The Rules of Twitter Hashtags: Hits and Misses From 7 Big Brands
    To help make sure your campaigns aren’t a flop, we’ve rounded up lessons from seven of the best and worst Twitter hashtags of all time. The Best Twitter Hashtags. DiGiorno Pizza really nailed this part: they retweeted the best #DiGiorNOYOUDIDNT tweets coming in and responded to many of the replies. Why It Worked.
  • HUBSPOT  |  THURSDAY, DECEMBER 18, 2014
    [Best] 5 Clever Ways Ecommerce Companies Can Use Pre-Transactional Offers
    Getting started with a pre-transactional lead generation strategy can be challenging, so here are five examples of pre-transactional offers broken out by business type, followed by some best practices when creating your offer. Here are some general best practices when creating your offer. The short answer is no. content.
  • MARKETING EDGE  |  SATURDAY, JANUARY 5, 2008
    [Best] Marketing Edge
    Having said that and having been inside political campaigns, the best campaigns have a solid volunteer workforce. All the best, Albert Maruggi Leave a Reply We moderate our comments to eliminate spam and keep things clean. What should I do? Maruggi is a frequent speaker and conducts workshop sessions on new media. Ok so here goes.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 12, 2009
    [Best] Infusionsoft: Impressive Marketing Power for a Very Low Price
    Of the other two, lead scoring is primitive at best (I only saw an ability to apply segment tags, which I suppose is all you really need; the company says lead scoring is available “but we don’t advertise it because we haven’t made it easy enough within the software yet”). Two economists are walking on the street. User rights (i.e.,
  • MARKETING ACTION  |  WEDNESDAY, MAY 29, 2013
    [Best] Act-On Inbound has arrived
    'You know Act-On as a marketing automation platform that delivers a best-in-class suite for creating, delivering, and analyzing outbound marketing programs. Not anymore… Augment prospect profile information with search data to better understand the profile of your best prospects and customers. Get found! Measure your results.
  • EARNEST ABOUT B2B  |  TUESDAY, NOVEMBER 18, 2014
    [Best] This is the week that was: The science of Christmas charm
    As we shine our shoes for the impending B2B Awards , here are some of the best ideas and insights we have stumbled across this week. Along with every other marketing tactic under the sun, good old search optimisation has been metaphorically buried by the best of them. 'The one and only b2b round up. Opinion of the week. Have a read.
  • E-QUIP  |  MONDAY, JUNE 2, 2014
    [Best] Breaking Down Disciplinary Silos
    Cross-disciplinary planning not only facilitates the working relationship, but combines differing perspectives and areas of expertise to shape the best possible solution and how it will be delivered. Our business has been accurately characterized as fragmented and inefficient, with productivity gains trailing other industries.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, NOVEMBER 16, 2011
    [Best] Teleprospecting and Tennis: 3 Tips For More Effective Conversations
    While this is advice that may seem simple, it has been some of the best advice I have received yet. This has been the best advice I have received. If you are glancing at this post and have a sales call on the immediate horizon, I encourage you to read on. Participating in a conversation with someone can seem pretty mundane.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, OCTOBER 14, 2011
    [Best] Sales Pros: Let’s Start Talking Peer to Peer
    When I was training inside sales reps at AG, the best advice I could give them was to talk to their prospect as if they are talking to a friend (of course keeping it professional). They best way to be confident in your conversation is to REALLY listen to what your prospect is telling you. To my surprise, I answered him.
  • JUNTA 42  |  THURSDAY, JANUARY 12, 2012
    [Best] Setting Content Marketing Guidelines: 5 Templates to Drive the Process
    The Daily Show is one of the best written television shows on the air. When you develop a process for your content marketing, you want to do it in a way that ensures creative, out-of-the-box thinking in the most “human” way possible. Gross was asking him about the grind at The Daily Show, and how they managed the creative process.
  • LEADER NETWORKS  |  THURSDAY, MARCH 18, 2010
    [Best] Designing Web-Based Communities for Professionals
    One of the main reasons why online communities for business often fail to provide a meaningful user experience is a lack of understanding about best practice design for professionals. The proliferation of low-cost tools has created the expectation that a “best in class” community will usually employ the latest technology.
  • HUBSPOT  |  FRIDAY, AUGUST 5, 2011
    [Best] 5 Must-Test Internet Marketing Tactics and Metrics
    In particular, testing helps you determine the best methods for the individual marketing tactics you're utilizing. Test keyword variations to pinpoint the best terms to use when optimizing your website and your content. Marketers should always be testing , analyzing, and adjusting their marketing programs. What to Test in Marketing.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, JANUARY 24, 2013
    [Best] Value Proposition Examples - Words That Get Meetings
    Strong value propositions are your best tool for setting up meetings with prospective buyers. Jay is the owner of a massage therapy company. He's trying to figure out how to sell his services to the corporate market. Like many of you, he doesn't have a strong business case to capture a company's attention. We need to meet.”.
  • FATHOM  |  THURSDAY, JANUARY 22, 2015
    [Best] Tying Digital Student Recruitment to Your SRM
    The best recruiters use the power of digital student recruitment to drive the ideal student body mix, with target enrollment numbers and improved discount rates. Tells you which forms of marketing and student recruitment are working best based on cost per enrollment and yield rate. 'The world of student recruitment is changing.
  • LOOPFUSE  |  MONDAY, MAY 21, 2012
    [Best] LoopFuse in the Marketing Automation Times [Podcast]
    I had the opportunity to catch up with Jason Kort from Marketing Automation Times recently and the result was a nice podcast covering thoughts on marketing automation broadly, how companies can best unlock the value from using it, and how LoopFuse is unique and differentiated in an otherwise pretty noisy market. Enjoy!
  • GREAT B2B MARKETING  |  TUESDAY, DECEMBER 30, 2014
    [Best] Focus on Productive B2B Marketing and Sales Activities
    'Like many of you, I am in the middle of the process of strategizing how to best achieve my 2015 objectives, which include optimizing results for my family, business, friendships, activities, and so forth. And when I look back on 2014, I think I did a decent job of improving results in each of these areas. Carpe New Year!
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, OCTOBER 5, 2012
    [Best] In Sales, Are You And Your Clients On The Same Page?
    We all fall into the trap of assumption sometimes, so how do we do our best to avoid it? I was reading an article in Women’s Health Magazine the other day, about choosing a “Stylist.” What is your stylist’s definition of bangs for example? Are they wispy and few, or thick and straight across? HOW does this happen? The same goes for selling.
  • SAVVY B2B MARKETING  |  WEDNESDAY, NOVEMBER 30, 2011
    [Best] Savvy Speaks: Dos and Don'ts of Guest Blogging
    This is the best way to get a vibe of what readers like – and what editors love to see. Part of running an ongoing blog is delivering lots of fresh content that readers will appreciate - that's what keeps them coming back for more! Jamie. Over-deliver. The same applies to guest blogging. Trust me. Doesn't need heavy editing.
  • SAVVY B2B MARKETING  |  THURSDAY, JUNE 9, 2011
    [Best] The rench in marketing - making way for dyslexics
    It will need to be friendly - your best friend takes you by the shoulder. As someone who has worked as a Special Education Advocate, it's pretty clear that more and more kids are showing signs of dyslexia in the classrooms. What was rare years ago, is now considered a common learning disability. Rather routine. Symptoms vary. Examples.
  • SAVVY B2B MARKETING  |  TUESDAY, JULY 14, 2009
    [Best] 11 Golden Rules for Lead Generation that Works
    Don't assume your first pass at creative copy and landing pages is the best choice. Effective lead generation requires strategic planning, a well-considered process, and continual attention. While the following is by no means an exhaustive list, it will help you build a solid foundation for your lead-generation activities. Know your prospect.
  • SAVVY B2B MARKETING  |  TUESDAY, JULY 14, 2009
    [Best] 11 Golden Rules for Lead Generation that Works
    Don't assume your first pass at creative copy and landing pages is the best choice. Effective lead generation requires strategic planning, a well-considered process, and continual attention. While the following is by no means an exhaustive list, it will help you build a solid foundation for your lead-generation activities. Know your prospect.
  • SAVVY B2B MARKETING  |  THURSDAY, JUNE 18, 2009
    [Best] Does Your B2B Website Content Create Competitive Advantage?
    Which of our solutions is best for you? At Savvy B2B Marketing, we thrive on different perspectives and new ideas, which is why we are thrilled to welcome today's guest blogger, Ardath Albee. We enjoy Ardath's blog, Marketing Interactions , for its keen insights into B2B marketing (and so do many others - check out all her top blog awards!)
  • SAVVY B2B MARKETING  |  THURSDAY, JUNE 18, 2009
    [Best] Does Your B2B Website Content Create Competitive Advantage?
    Which of our solutions is best for you? At Savvy B2B Marketing, we thrive on different perspectives and new ideas, which is why we are thrilled to welcome today's guest blogger, Ardath Albee. We enjoy Ardath's blog, Marketing Interactions , for its keen insights into B2B marketing (and so do many others - check out all her top blog awards!)
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, OCTOBER 16, 2011
    [Best] Now connecting with the sexiest bloggers is easy
    Lee believes that the best way to connect with beautiful people online is not by another agonizing dating site, but through a pain free social networking site.  Klout just got sexy.  And I called this one … Unfortunately. year ago in the first article I wrote about Klout ( Get Ready. ” Well, it is happening.  Excuse me. 
  • THE ROI GUY  |  MONDAY, SEPTEMBER 22, 2014
    [Best] Your Unique Value: Solution Focused versus Challenge Centric?
    These challenges are not random, but focused specifically on those that your solution can best address – so that the conversation stays relevant to the ultimate goal – a solution sale. 'With all the choices available to buyers, it is important to communicate how your solution is unique. SiriusDecisions).
  • B2B MARKETING ONLINE  |  THURSDAY, DECEMBER 2, 2010
    [Best] Five questions to ask before beginning a social media initiative
    To best navigate your move into social CRM, it is useful to ask yourself five simple questions before spending precious time and other resources towards a social media endeavour: 1. New concepts like ‘social CRM’ are appealing for many reasons. But, ultimately, are not a replacement for traditional CRM. How will I track and measure success?
  • VIRALLY BLOG  |  MONDAY, FEBRUARY 17, 2014
    [Best] Why landing pages are important
    You would create a landing page that then has text and images that show the book in its best light and then suggest the visitor has nothing to lose by downloading the free chapter right there and then by doing X. 'Landing pages are important for lots of reasons but first off if you are not sure what a landing page is check out this blog here!
  • HUBSPOT  |  TUESDAY, DECEMBER 20, 2011
    [Best] 30 Top Ebooks to Help You Master Inbound Marketing in 2012
    The links below will give you access to the best HubSpot ebooks of the last 18 months -- and they're organized in a way that makes it clear how they fit into the core inbound marketing methodology. Having trouble wrapping your head all the way around inbound marketing? Here's a list of ebooks that will help you solve that problem. 2) Convert.
  • ENGAGE  |  THURSDAY, FEBRUARY 6, 2014
    [Best] The Human Element: Making Content That Reaches People on a Personal Level
    Individuals develop brand loyalty and make purchasing decisions on a deeper more personal level; the best marketing reaches people at those depths. '“A friend told me he never knows what his 50-year-old boss is going to wear. The sideburns move down a little one week, up a little the next. But numbers don’t tell the whole story. It’s ours.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 25, 2012
    [Best] What I Mean By “Community”
    And it’s not just best practices and dialogue. by Heidi Melin | Tweet this We talk a lot about community at Eloqua. So often I get asked, “What is the Eloqua Community?”. Is it our premier customers? Our offices packed with modern marketing experts? Our community of Topliners , where global marketers come to share and inspire? So thanks.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 23, 2012
    [Best] The Unexpected Value of Closed Loop Reporting [CHART]
    Closing the loop is certainly not a small undertaking – but we believe that it enables a level of reporting that informs the best decision-making for improvement at every stage of the buying process. by Jennifer Horton | Tweet this Last week, Fournaise Marketing Group released an updated survey covering CEO’s opinions of marketers.
  • STORIES THAT SELL  |  MONDAY, FEBRUARY 10, 2014
    [Best] Why Some Buyers Don’t Look at Case Studies
    followed link after link looking for examples of best practices in case studies today. 'Locked. Let''s suppose, for a moment, that you''re in the market for a new car. You probably don''t just get up in the morning, head to a dealership, drive one and buy. Toyota does this nicely.). You follow the link to see the customer stories and.
  • TOM PISELLO  |  THURSDAY, NOVEMBER 4, 2010
    [Best] Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.
    These buyers seek diagnostic advice to help proactively uncover issues, recommend improvement roadmaps, quantify benefits and assure best value. This can help verify amongst all stakeholders that the selected solution represents the best value choice. In this blog post, I present a few of the key research metrics and advice.
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 6, 2013
    [Best] Whoops! How to Write the Perfect “Oopsie” Email
    What is the best apology email you’ve ever seen? How to Write the Perfect “Oopsie” Email was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: DJ Waldow Let me ask you three questions: Have you been in email marketing for more than a year? Do you write and send your own emails?
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 11, 2011
    [Best] The 1-2-3 of Putting Your Lead Scoring to Work
    One of the big benefits of lead scoring is the ability to identify the best Marketing Qualified Leads (MQL) based on lead score. Another best practice is to meet weekly with Sales and address questions like: Is Sales happy with the MQL that are passed to them? The orange arrow below shows an example threshold of where leads become MQL.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 29, 2013
    [Best] Here’s How to Get Your Super-Awesome Marketing Agency Jet Pack [Video]
    Here’s How to Get Your Super-Awesome Marketing Agency Jet Pack [Video] was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. And did you know that your side-kick would be a trusted marketing automation robot? Well, if you didn’t then get with the program! Marketing Automation Modern B2B Marketing
  • MODERN B2B MARKETING  |  MONDAY, MARCH 7, 2011
    [Best] Three Truths Behind Sales and Marketing Alignment
    by Bill Binch To create the best lead generation process, you’ve got to keep sales and marketing on the same page.  To create the best scoring system, marketing and sales have to combine their definitions of the ideal lead.  There is a continuing challenge for marketing to fill the sales lead coffers.  through a landing page).
  • SALES INTELLIGENCE VIEW  |  THURSDAY, MARCH 29, 2012
    [Best] Use Your Connections to Sell: How are you connected to Kevin Bacon?
    hat’s the best way to get 15 minutes on your calendar to talk about how your team can leverage all their connections? What’s the best way to get 15 minutes on your calendar? Currently, he is opening up a website for sales professionals to share videos of their best tips and advice. Screenshot to the right). About John Barrows.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 23, 2014
    [Best] Semantic Search: Keyword Choices and Relevancy
    So grab a coffee and get ready to dive a bit deeper into the technical aspects of exactly how a computer program (bot/spider/search engine like Google) determines what the meaning of a page is – what question this page is the best answer to – and, subsequently, what it should rank for. Long form/higher word-count content. Page B. Page C.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, NOVEMBER 20, 2014
    [Best] 4 Attributes of Your Next Content Marketing Superstar
    when the best time is to post to the right platform for maximum exposure; and. ?how 'Editor's Note: Today's post comes courtesy of Michael Gerard , CMO of Curata. He is responsible for Curata's marketing strategy and all related activities. IDC, Kenan Systems, Prospero (mZinga) and Millipore). improving SEO and customer service.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 28, 2014
    [Best] Can B2B Social Media Marketers Keep Up With Kim Kardashian?
    While offering free giveaways may not be the best approach for all social media marketers, a lesson can be learned from this. 'Whether you love her or hate her, most people would agree that Kim Kardashian effectively markets herself and her brand. Kim K.’s online ’s online presence is stronger than ever; with 24.6 DidYouKnow.
  • B2B IDEAS @ WORK  |  MONDAY, AUGUST 9, 2010
    [Best] The B2B Word on the Street: Creative
    Some creative types work best alone, but in advertising and marketing, most creatives thrive on collaboration. One of our best capabilities is recognizing good ideas when we see or hear them, and few ad agencies know how to creatively shape, improve and implement them as well as we do. This Week's B2B Word on the Street is: CREATIVE.
  • BLOG MY CALLS  |  WEDNESDAY, JANUARY 29, 2014
    [Best] Why Blog Posts About Failing Get Clicked More
    The best/funniest/most interesting stories from high school, college, and marriage involve failure. 'Recently we noticed an interesting trend on Blog.LogMyCalls.com : the blog posts about failure and failing get clicked more, get read more, and get shared more. Why Do So Many Marketers FAIL at Content Marketing? We can''t not click.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 11, 2012
    [Best] Dave Kerpen Discusses How to Make Your Business “Likeable” With Social Media
    He is the author of the New York Times best seller  Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook , and speaks at dozens of marketing conferences and webinars each year. Likeable Media’s upcoming book, Likeable Business, which will be released later this year.
  • ENGAGE  |  MONDAY, AUGUST 29, 2011
    [Best] How Google Reads Your Blog
    But at the very core, the algorithm is just trying to put itself in the shoes of the customer conducting a search and trying its best to think like him or her. S mart businesses know that in order to truly serve their customer, they need to put themselves in their customers shoes and learn to think like them.
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