SALES PROSPECTING PERSPECTIVES | FRIDAY, DECEMBER 31, 2010
[Best] Sales Prospecting Perspectives YEARLY Recap - 2010
“I am the kind of person that cares about my performance all the time. I am obnoxiously competitive and work the best under pressure, so go figure, I love contests. July 28 th - The Best Email Subject Line For Teleprospecting I've Seen Yet. Happy New Year Everyone! So take a look and let me know what you think! ” 4.
SAVVY B2B MARKETING | FRIDAY, FEBRUARY 26, 2010
[Best] Savvy Week in Review - February 26
The Science of Building Trust with Social Media - by @ferenstein via @mashable This post explores what type of content formats are best if you want to establish trust with your audience. It's a windy day here in the Boston area. Seems like a perfect time to hunker down and peruse some thought-provoking posts from the past week. Enjoy!
MODERN B2B MARKETING | THURSDAY, MARCH 13, 2014
[Best] Here’s A Key Mistake That Many Marketing Automation Buyers Make
Here’s A Key Mistake That Many Marketing Automation Buyers Make was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. For example, for a database of up to 100,000 contacts, most vendors charge somewhere between $2,900 to $3,995 a month. The difference between the lowest and highest-end options is $1,000.
MARKETING INTERACTIONS | SUNDAY, DECEMBER 5, 2010
[Best] Writing is a Critical B2B Marketing Skill
Your best plan of action is to start tuning up your keyboards and flex those writing muscles. I was reading an article written by Denny Hatch (a long-time copywriting expert) discussing why professional copywriting is critical for marketing where he shared this story he recalled: "What do you do?" "What do you do?"
WRITTENT | TUESDAY, AUGUST 27, 2013
[Best] 29 Content Strategy Offers Ideas You’ve Never Dreamed Of
You know that running document on your computer of the best industry publications, blogs, websites, Twitter feeds and Pinterest boards? Repackaging your existing content offers can be a content strategy best practice, particularly if you’re dealing with eBooks or whitepapers which aren’t performing particularly well. Pssst. Tutorials.
MODERN B2B MARKETING | THURSDAY, JANUARY 2, 2014
[Best] How Should I Structure My Marketing Automation Team?
He or she will develop best practices and training, and work side by side with your marketing managers to achieve 100% adoption, and ensure that everyone is using marketing automation to its full potential. was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. At Marketo, we have a much larger team.
MODERN B2B MARKETING | MONDAY, APRIL 7, 2014
[Best] Innovation in the Nation
Innovation in the Nation was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Phil Fernandez This is my favorite week of the year. No, it’s not my birthday and I am not headed out on vacation. Welcome to the 2014 Marketo Marketing Nation Summit. Welcome to Innovation in the Nation. Phil Fernandez.
VERTICAL RESPONSE | MONDAY, JUNE 2, 2014
[Best] Useful Google Analytics: Goals and Attribution Models
Instead of getting lost in an endless cascade of analytics, it’s best to determine what you’d like to measure and set appropriate goals. This will allow you to put more effort into the social media sites or landing pages that are getting you the best results. Then you can make changes as needed. All rights reserved.
SALES INTELLIGENCE VIEW | FRIDAY, JANUARY 4, 2013
[Best] 13 Tips For Increasing Sales Productivity in 2013
Ask your customers for referrals Referrals are the best types of leads. Sudhir of Yale School of Management and Thomas Steenburgh of Harvard Business School found that salespeople who were offered quarterly bones performed the best. Make a resolution to be more productive in 2013. Start by evaluating your teammates. Missed your quota?
THE EFFECTIVE MARKETER | THURSDAY, MAY 3, 2012
[Best] What My Paper Route Taught Me about Content Marketing
Facilitating easy content consumption means adhering to best practices for typography, navigation, page layout and design. Note: This is a guest post by Brad Shorr. See his bio at the end. My career in content marketing started at age 12. There are no shortcuts, either. Shortcuts to avoid include things such as –. On-page usability factors.
SAVVY B2B MARKETING | THURSDAY, APRIL 26, 2012
[Best] The Death of Creativity in Writing
Through her business; Jackson and Thomas e-Writing, her work with marketingprofs.com , and as a Savvy Sister at savvyb2bmarekting.com , she regularly consults with companies advising on best practices to use when trying to effectively get their brand and platform recognized on the Internet. It wants to see if you can follow rules.
HINGE MARKETING | FRIDAY, JULY 18, 2014
[Best] What Does Google’s Panda 4.0 Mean for Your Professional Services Firm’s Website?
This best practice takes audience engagement as well as overall SEO into account. Google’s algorithm will never be perfect, but as new updates continue to be rolled out, white-hat best practices continue to be rewarded and spammy tactics continue to be punished. What does this mean for your professional services website? Panda 4.0
HUBSPOT | SATURDAY, SEPTEMBER 20, 2014
[Best] Before & After: 11 Brands That Gave Their Slogans a Makeover
For years, Folgers ran an advertising campaign featuring the tagline, “Mountain Grown, the Richest Kind of Coffee” and was famous for its commercials featuring Mrs. Olson, the Swedish neighbor who always had the best coffee. This post originally appeared on the Insiders section of Inbound Hub. ” from Wendy’s. 10) Nike.
SAVVY B2B MARKETING | MONDAY, JUNE 25, 2012
[Best] 8 Ways to Make Your Content More Like Personal Conversations
We take the next best steps by developing outstanding content and delivering it to the right prospects via the right media formats defined in our outbound/inbound marketing mixes. We're pleased to present this guest post by Dan McDade of PointClear. Personal connection. Understanding. Serving. Back-and-forth dialog. Q&A. ” 6.
FEARLESS COMPETITOR | THURSDAY, JANUARY 5, 2012
[Best] Find New Customers has a new state of the art blog, Fearless Competitor
This blog has always been our best source of leads - and it should be vastly better in 2012. Find New Customers wishes to announce our new and radically redesigned blog. Fearless Competitor is entering 2012 poised and ready for battle! Find New Customers deserves a world-class blog. New layout and connections. Thumbs up or thumbs down?
HUBSPOT | THURSDAY, DECEMBER 6, 2012
[Best] How to Set SMART Marketing Goals for 2013 [TEMPLATE]
Alright, now that we've got that little best practice out of the way, on to the template ! When you click on the right of the white box in your template, this drop down will appear: Use the drop down menu to select which best describes your current situation. It's the most wonderful time of the year! But wait! you know.
MODERN B2B MARKETING | FRIDAY, SEPTEMBER 23, 2011
[Best] Words, Words, Words: Inspiration for B2B Marketers from Popular Writers
If a blog campaign flops, learn from it, remember it, and move on to bigger and better ideas. “I have the simplest tastes. I am always satisfied with the best.”. This is a good practice for anyone trying to accomplish anything: if you expect the best of your company, from copywriters to coders and onward, you will get the best.
SAVVY B2B MARKETING | MONDAY, JUNE 11, 2012
[Best] After The Trade Show: How To Stop Your Leads from Disappearing
The best way to start this process is to have a post-show communication prepared. We're pleased to present the following post from guest submitter Daniel Frank: So it was great show, you have enough business cards to sink a small ship and you’re looking forward to all the sales you’ll be able claim in few months. Lead score.
SALES LEAD DYNAMICS | WEDNESDAY, AUGUST 25, 2010
[Best] Blogging: Get Your Feet Wet First
Elge suggests blog directories such as Technorati, Blogarama, and Blog Catalog to find the best blogs for your market. I like blogging. It’s fun, and my blog has generated new business, useful connections, and speaking engagements for me. But it’s not for everyone. Then you can decide whether to take the plunge. The Downside of Blogging.
SMASHMOUTH MARKETING | TUESDAY, JUNE 23, 2009
[Best] Web Leads - Pounce, Pause, Nurture or Wait?
Jeff Ogden : "I believe the best approach is an aged and gentle follow up with a subsequent action 3 business days or more out.". A few weeks ago I published a product review of LeadLander. Since then we've had a great experience using it. For what it touts itself to be, it does a great job. Now, how aggressively do I go after them? Pounce.
B2B MARKETING INSIDER | TUESDAY, JANUARY 22, 2013
[Best] Future of Marketing Interview with Mark Schaefer: Is Search Dead?
consider myself a marketing strategist but I’m best known for my work in social media marketing. What is the Future of Marketing ? Will it be defined by the implications of the social business ? Or the rise of content marketing ? Will Will it be found in the solution to digital marketing challenges in our mobile-connected world?
SAVVY B2B MARKETING | TUESDAY, SEPTEMBER 14, 2010
[Best] Savvy Roadtrip - Guest Posts
truly believe I saved the best for the last because after all what is a roadtrip without friends. Well summer is coming to a close. Many of the Savvy Sisters have sent their offspring back to school and are now enjoying the peace and quiet that comes from an empty house once again. So this will be the last of our Summer 2010 Roadtrip posts.
WRITING ON THE WEB | WEDNESDAY, MARCH 12, 2014
[Best] Research Before You Write an Expert Ebook
What prices, what lengths, what covers are best? I’ve been experimenting with ebook research software and I’m pretty impressed with what the developers have come up with. What titles are selling well? Where are the gaps in what’s already been published and what hasn’t yet been covered? Reader beware.
MODERN B2B MARKETING | THURSDAY, APRIL 2, 2015
[Best] The Walking Dead Approach to Slaying Marketing
The Walking Dead Approach to Slaying Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post The Walking Dead Approach to Slaying Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Some programs have a greater hold over viewers than others.
HUBSPOT | SUNDAY, OCTOBER 5, 2014
[Best] 5 Industry Changes Keeping CMOs Up at Night
The problem: It’s still difficult to know where and how to best communicate with these prospective customers. 4) Marketing activities are moving in-house. This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. Change. Should they zero in on customer experience?
CMO ESSENTIALS | WEDNESDAY, FEBRUARY 18, 2015
[Best] What You Need to Know About the CIO and CMO Relationship: A Q&A with Victoria Godfrey
CMO Essentials: To close on a bit of a lighter note, among famous duos in history and pop culture – Batman and Robin, Bonnie and Clyde, Tom and Jerry, Simon and Garfunkel, etc. – who, in your opinion, would best represent the relationship between the CIO and the CMO and why? Previously, Victoria was the chief marketing officer of Zipcar.
HUBSPOT | TUESDAY, JUNE 5, 2012
[Best] 6 SEO Tools to Analyze Your Site Like Google Does
Perhaps the best way to understand the way Google sees your site is to ask Google. The Screaming Frog SEO Spider is a search marketer's best friend. One of the best features of Grader is its top tips to help increase scores. In fact, they announced 40 algorithm updates in February 2012 alone, followed by another 50 in March.
SYNECORE | FRIDAY, FEBRUARY 27, 2015
[Best] The Promise and Peril of Digital Technology
Since the dawn of recorded history (and likely before), pundits and pontificators have warned of the promise and peril of new technologies. recently had occasion to reflect on the dualistic nature of technology firsthand when faced with the dilemma of how to spend a few hours of free time the other evening. Which do you think I chose?
GREAT B2B MARKETING | THURSDAY, MAY 16, 2013
[Best] In the B2B World, Market Awareness Trumps Sales Skills
Here are some of the non-paid ways prospects can learn about you: Referrals (the best source of all). Earlier in my career, I was VP of marketing for a mid-size software company in the content management space. There were a couple of very large competitors, who we termed “gorillas” in the marketplace. Press releases. Articles. Social media.
BIZNOLOGY | THURSDAY, OCTOBER 25, 2012
[Best] 6 Things the Baseball Playoffs Can Teach You About Online Marketing
Right now, just a couple of teams remain, to determine baseball’s best team. The best teams aren’t necessarily the ones with the most stars. I’m a big baseball fan. And, we’re in my favorite part of the baseball season: the World Series. And while it’s easy to tire of sports metaphors, hang with me for a minute. Team players.
CRIMSON MARKETING | THURSDAY, MARCH 5, 2015
[Best] 5 Things Marketers Need to Examine Before Integrating Marketing Technology
There are endless marketing technologies available to the modern marketer, but how do you know which are the best tools to help achieve your goals? Image: courtesy of Dplus visuals. Let’s look at 5 areas marketers need to consider in the marketing technology landscape that support a customer-centric marketing model. 1. ” 2. Too
SOCIAL MEDIA B2B | MONDAY, MAY 9, 2011
[Best] The Evolution of Social Business
The end result of a successful evolution into a social business is better internal collaboration, innovation, the sharing of best practices, torn down silos, a more open and transparent organization and a more effective social brand. The social customer is not a new concept. Many companies recognized the social customer very early on.
HUBSPOT | WEDNESDAY, SEPTEMBER 26, 2012
[Best] 7 Tips to Optimize Your Social Media Content Strategy for a Global Audience
Whether you're posting content on one of your global blogs, Facebook Pages, or Twitter profiles, there are certain content creation best practices for global audiences that you should keep in mind. Does your company target a global audience? Are you a European marketer looking to scale your business to other European nations? Lingo24.
HUBSPOT | MONDAY, OCTOBER 14, 2013
[Best] 6 Stupid Content Promotion Mistakes No Marketer Should Make
How often is the easy and quick way the best way? Make sure you''re posting often and testing when the best times are to post for your audience. Are you using social media in the best ways possible? and then nothing happens. It sucks. You might even start questioning your awesome content-creating skills -- not cool! not so much.
HINGE MARKETING | MONDAY, DECEMBER 1, 2014
[Best] Top 10 Marketing Techniques for Professional Services
Before we consider the best marketing techniques, it’s important to nail down what exactly we mean by that. If you understand a very particular slice of the marketplace better than anyone else, then you’re best-equipped to recognize what matters to them and speak to their needs. Defining Marketing Techniques. Conclusion.
MODERN B2B MARKETING | WEDNESDAY, JUNE 22, 2011
[Best] You Don’t Have to Be an Einstein to Create Great Content
by Jon Miller Albert Einstein, the Nobel Prize-winning physicist best known for his theories of general and special relativity, isn’t an obvious choice for a content marketing role model. You Don’t Have to Be an Einstein to Create Great Content was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
MODERN B2B MARKETING | THURSDAY, JUNE 23, 2011
[Best] MarketingSherpa SEO Study: While Measurable Results Are Top Priority, Strategy Takes the Back Burner
Of SEO techniques used by the businesses surveyed: Content creation works best, but takes the most work. MarketingSherpa SEO Study: While Measurable Results Are Top Priority, Strategy Takes the Back Burner was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Incremental SEO improvements add up to large gains.
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | WEDNESDAY, JULY 18, 2012
[Best] Important New Research on Customer Loyalty
Are you doing that with your best customers today? It's devastating when you lose a long-term customer to a competitor. It’s even worse when you’ve been there for them, consistently providing top-notch service for years. You feel betrayed by their lack of loyalty. Plus, you’re ticked off at your own company too.
MODERN B2B MARKETING | MONDAY, OCTOBER 1, 2012
[Best] Expert Tips for Optimizing LinkedIn for Lead Generation
Marketo: How can a business best take advantage of using LinkedIn for lead generation ? Expert Tips for Optimizing LinkedIn for Lead Generation was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Marketo: What are your top tips for a company to build an engaging and well optimized LinkedIn business page?
B2BBLOGGERS | TUESDAY, JUNE 26, 2012
[Best] 5 Secrets Behind A Strong B2B Content Marketing Strategy
In B2B social media, the best results come with great content. Getting to know each of your channels and what type of information is best consumed there will help achieve maximum results for each piece of content you produce. The best information will remain undiscovered if it lacks a certain level of entertainment.
THE ROI GUY | THURSDAY, MARCH 7, 2013
[Best] 3 Key Metrics that Will Have a Profound Impact - a Report from Forrester’s Sales Enablement Forum
T his week, leading sales enablement professionals met to share issues, best practices and success stories at the Forrester Sales Enablement Forum. As a result, there are more stalled opportunities, than ever as your customers choose to “Do Nothing” versus advance to “Yes”. and “Why You?” in order to advance through the purchase decision.
VOICE-BASED MARKETING | THURSDAY, AUGUST 15, 2013
[Best] Bootstrapping with Irv Shapiro and tastytrade
Joining forces with tastytrade CEO Tom Sosnoff, these two brains discuss everything from the revolution happening in e-commerce and the best way to grow your small business, to bootstrapping your business and where the idea for starting a new company comes from. “If you want to grow your business, talk to your customers.”
SALES CHALLENGER | MONDAY, MAY 5, 2014
[Best] Teach Where Your Customers Learn: Social Selling Tips and Resources, Part 1
One of the things that sets the very best sales reps apart isn’t just their ability to challenge customers (as we’ve seen with our research around Insight Selling ), it’s how they engage with their customers before the sales process even begins. Consequently, sales reps are using social media to teach their customers where they’re learning.
TRADESMEN INSIGHTS | TUESDAY, MAY 22, 2012
[Best] Are You Targeting Emails for Your Mobile Marketing?
Ask your customers if mobile is the best way to reach them. . Mobile is one of the fastest growing segments in the market. Does it make sense for you to use it to engage your customer base? . Here are a few tips to think about if you’re considering using emails to go after your targets. Also do a text version with links.
VOICE-BASED MARKETING | MONDAY, JULY 14, 2014
[Best] How Realtors Are Using Call Routing and Drip Call Campaigns to Close More Sales
The best way to nurture a new or existing client is to make them feel special and valued, as if no other client exists. Intelligent call routing can lead and filter each caller based on their unique needs so the best resources are made available to them from the start. This ensures the relationship starts off on the right foot.
MODERN B2B MARKETING | TUESDAY, SEPTEMBER 2, 2014
[Best] The New Nonprofit: Better Communication, Bigger Donations
Even in the age of multi-channel marketing, email is still one of the best ways to encourage donors to open their wallets. You might not have time to write 25 versions of every message, but you can keep detailed records of your supporter base, segment that base by type , and test which messages work best for each segment.
INTEGRATED B2B | WEDNESDAY, NOVEMBER 12, 2014
[Best] Which channels work for B2B lead generation?
Skipping directly to the key takeouts, the ‘B2B Channel Effectiveness Quadrant’ helps marketers understand how to best prioritize their efforts based on the findings: Telemarketing and social media ads, third-party email marketing and search engine ads are reported to be less effective than many would expect. See the full survey.
YOUR SALES MANAGEMENT GURU | MONDAY, FEBRUARY 9, 2015
[Best] Efficient Effectiveness: Sales Leadership
The best plan is to have a plan and to consider what might go wrong or what could impact your ability to exceed your objectives. I have simply listed below a series of topics for your consideration and for you to double check against your plan or lack of plan. Sales Management Thought Leadership: efficient effectiveness. Do you have a plan?
SAVVY B2B MARKETING | WEDNESDAY, JANUARY 11, 2012
[Best] Savvy Speaks: New Year's Resolutions for Marketers!
Walking the Walk. I'm continually advising my clients on best practices for content marketing. A New Year is a new opportunity to rev up your business. After a well-deserved holiday break, the Savvy Sisters are ready to go with these resolutions that will keep us focused and productive in 2012 -- see if any of them are right for you!
B2BBLOGGERS | FRIDAY, JULY 23, 2010
[Best] Recipes For Great B2B Videos [#B2Bchat Recap]
When authenticity is key In-house development versus out-sourcing … what works best for video content? Some of the best B2B video is very basic Are there any secret recipes that fuel B2B video content? Experimentation Is The New Best Practice 6. The topic was about creating great (if not yet viral) videos for B2B. Be real.
SAVVY B2B MARKETING | WEDNESDAY, SEPTEMBER 21, 2011
[Best] Savvy Speaks: Just Give Me a Reason!
Proving my value in a way that directly addresses specific needs is the best way I know to turn prospects into customers. Everyone needs a reason to do things. As marketers we are always asking prospects to give us their time, attention, or business. As freelance professionals we do the same things in our own professional lives. Jamie. Wendy.
WEBBIQUITY | TUESDAY, MAY 14, 2013
[Best] 30 Awesome Blogging Guides, Tips and Resources
more here in 30 of the best business blogging guides and resources of the past year. Despite the occasional “death of blogging” pronouncements (often made, ironically, in blog posts), blogs remain the core of a robust social media strategy. Why Blog. Why You Want To Be the Last Blog Standing by Outspoken Media. Did you hear that?
SAVVY B2B MARKETING | WEDNESDAY, NOVEMBER 30, 2011
[Best] Savvy Speaks: Dos and Don'ts of Guest Blogging
This is the best way to get a vibe of what readers like – and what editors love to see. Part of running an ongoing blog is delivering lots of fresh content that readers will appreciate - that's what keeps them coming back for more! Jamie. Over-deliver. The same applies to guest blogging. Trust me. Doesn't need heavy editing.
HUBSPOT | THURSDAY, SEPTEMBER 25, 2014
[Best] Why We Shouldn't Stop Innovating on Email
Do some research to find your ideal send time. I don''t mean research industry benchmarks or general guidelines -- research the send times that work best specifically for your company''s emails. Email''s best days are still to come. This is the part where I tell you how bleak it is to be an email marketer. Crowded Inboxes.
HUBSPOT | MONDAY, JULY 23, 2012
[Best] Answers to Your Top 7 Questions About Mastering LinkedIn Marketing
Think of Facebook as your best friend, dressed-down and ready to party at a rock concert, while LinkedIn is your potential future business partner, suited up and ready to learn about industry success at a business expo. Do you think you can do it? 6) What's the best way to find potential customers on LinkedIn? Don't fret! Absolutely!
TOM PISELLO | TUESDAY, FEBRUARY 15, 2011
[Best] Gartner CIO Study Highlights Need for Outcome-Based Technology Sales & Marketing Strategies
Gartner's latest CIO study, "Reimagining IT: The 2011 CIO Agenda" highlights several important trends that will have significant impact on technology marketing and sales enablement into 2011 and beyond. According to Gartner, this requires CIOs re-imagine IT and lead it through a process of “creative destruction.
MARKETING ACTION | TUESDAY, MAY 19, 2015
[Best] Don’t Panic! How to Handle a Social Media Marketing Crisis
Sincerely apologize when called for, and do your best to right the wrong. After all, the best crisis management plan is to avoid getting in to trouble in the first place. Social media is a great way to rub virtual shoulders with potential and actual customers. But some marketers are hesitant to dive in. That last one is interesting.
BLOG MY CALLS | TUESDAY, OCTOBER 1, 2013
[Best] How Will YOUR Website Be Impacted By Google's #Hummingbird Update?
An article in Search Engine Journal puts it best: "Context has entered the search strategy lexicon, which accounts for more personalized search tactics based on location, platform, device and/or hyper local factors. The short answer to the question is that 90% of worldwide search queries will be impacted by Hummingbird.
VOICE-BASED MARKETING | MONDAY, JANUARY 19, 2015
[Best] 12 Stats That Prove Mobile is Making Voice More Important Than Ever
The rise of mobile sets up an enormous opportunity for marketers, and the best way to take advantage of it is by having a voice automation solution to help you capture and optimize all of your phone based interactions. The results of the explosive growth of mobile phones can be seen in almost every aspect of business.
HUBSPOT | FRIDAY, JANUARY 20, 2012
[Best] 8 Mistakes That Kill Lead-to-Customer Conversions
Before you waste your sales team's time and throw out all the hard work you've put into generating new leads, spend time getting those new leads to convert on more offers so you can learn more about them, and pass along only the best prospects to your sales organization. Not Using Analytics to Leverage Your Best Content.
B2B MARKETING UNPLUGGED | MONDAY, MAY 12, 2014
[Best] Twitter Truth #2: Sometimes You Need to Shut Up
Sometimes the best Twitter strategy of all is to zip it. Last week we looked at some recent Twitter escapades that had in common the mistaken belief by marketers that Twitter has something to do with them. This backfires rather a lot. Another thing that often ends badly is saying anything at all. Cheezburger has a delightful account.
VIEWPOINT | TUESDAY, JANUARY 22, 2013
[Best] Why Sales Leads are an Asset With a Declining Value…for Some
Communications budgets were spent on sources that found the best inquiries and leads. James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Here’s a story that illustrates this reality. Cindy is the sales manager. million.
SAVVY B2B MARKETING | MONDAY, MARCH 7, 2011
[Best] Discovery Process: The Do-Not Neglect First Step to Creating Fabulous Content
This is because the best information is often stuck in people’s heads. We're pleased to present this guest post by Dianna Huff, the president of DH Communications, Inc. Read on for insights into how to build a solid foundation for content development. while ago I got pulled into a project as part of a larger brand marketing effort.
ENGAGE | WEDNESDAY, JANUARY 4, 2012
[Best] 5 Tips for a Successful Website Launch
What do you do? I’ve never been part of a perfect website launch (has anyone, truly?), but I’ve managed teams that have launched some pretty incredible websites. I’ve written thorough plans, have worked with highly skilled, dedicated team members, and have done my best to drive my projects to completion. T he launch date is tomorrow. Or six.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, AUGUST 22, 2011
[Best] How to self-publish your book
So, I’m not a best practice in this category! Through word of mouth alone, it is selling well enough so that it would be considered a “best seller in the business book category. One very viable option is self-publishing. The essential question. Before you decide which way to publish, think about WHY you’re doing it.
WRITTENT | FRIDAY, AUGUST 23, 2013
[Best] The Complete Expert Interview Guide to Better Content Marketing
There are a few different methods you can use to help you find the best subject matter experts to approach for an interview: networking, respond to the audience, and fill in the Funnel. Image credit: Calsidyrose/Flickr.com. Then hunt down the experts that best fit those criteria.
INSIGHTIQ BLOG | THURSDAY, MARCH 1, 2012
[Best] When Firing the CEO is Not an Option
DATA & TECHNOLOGY - is marketing making the best use of available data and tools (customer database, campaign management, business intelligence, etc.) to be efficient and effective? . The range of posts and reactions has been very interesting and, in some cases, worrying. None of us should be surprised when a CEO puts a BHAG out there.
PHOENIX RISING | WEDNESDAY, JANUARY 20, 2010
[Best] Keepers of the Truth
We all think we know our markets, know that we can promote what we believe to be best for our buyers - which happens to be our products. Reality comes from our markets, not ourselves. seek customer, prospect and partner feedback before I ever begin to brainstorm a strategy. It’s not that I don’t believe them. I do.
MODERN B2B MARKETING | MONDAY, MARCH 24, 2014
[Best] Who, What, and Where Can You Personalize? Real-Time Personalization is Simpler Than You’d Think
Using predictive analytics and machine-learning, the hands-free engine automatically maps, discovers, and serves content on your website to the prospects who respond to it best. Real-Time Personalization is Simpler Than You’d Think was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. The result?
INDUSTRIAL MARKETING TODAY | THURSDAY, DECEMBER 1, 2011
[Best] Creating Digital Content for Industrial Marketing
It also includes downloadable whitepapers, eBooks, product datasheets, application notes, technical articles, how-to and best practices guides, FAQs, videos, webinars, podcasts, presentation slides, blog posts and content for use in social media. have to quickly shift into my explaining mode right after that. Easy, right? Not exactly.
ENGAGE | FRIDAY, APRIL 15, 2011
[Best] 3 Simple Social Media Lessons from the Bronx Zoo Cobra
On our way to the social media party, we in the corporate world have to make pit stops at the legal department, the best practices office, HR, and get frisked by the brand police. T here’s a reason the phrase “corporate stiff” exists. After that, it’s no wonder we’re a little tense, a little stiff. But where to learn from?
DIGITAL B2B MARKETING | WEDNESDAY, FEBRUARY 27, 2013
[Best] A Guide to Creating a Thought Leadership Campaign
Write provocative and well researched perspectives on the following topics: Best practices or insider tips for each of 10 priorities for your audience (10 articles). Situation: Your B2B company is not seen as a thought leader in your industry. Normally I am opposed to the idea of thought leadership and campaign being used together. Your Turn.
HUBSPOT | THURSDAY, MAY 29, 2014
[Best] The 10-Minute Marketing MBA
Here''s a visual representation of this structure: This structure is best suited for small to medium organizations with a stable and sophisticated external environment. If you want to increase coordination across departments or increase responsiveness to the market, a market-based structure might be best for your company. In 2005, W.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, JANUARY 26, 2015
[Best] Why you don’t want to be Chris Brogan
Be the best possible you. I have been mentoring a bright young guy trying to start a marketing business. just received this note from him: I’m still full of questions about this whole marketing business thing. My role model was Chris Brogan, who had the number one marketing blog in the world. So my mantra became “Be like Chris.”
JUNTA 42 | THURSDAY, NOVEMBER 18, 2010
[Best] Are Brands Ready to Be Media Companies? 4 Steps to Yes
Even though many media brands have caused their own death by getting rid of some of the best journalists on the planet, non-media companies have not cornered the market on this yet. If you are going to develop content for your industry, for your customers to drive your business, it has to be the best. Why?
CHRIS KOCH | FRIDAY, DECEMBER 2, 2011
[Best] Is “social media campaign” an oxymoron?
Actually, I’m not a slut. I’m more of a snob. I’m a content guy and I think thought leadership is the best way to build nurturing relationships with contacts in B2B marketing. If you had asked me a few years ago whether the traditional marketing campaign had any place in social media I would have scoffed. You’ve heard of Farmville, right?
SAVVY B2B MARKETING | FRIDAY, AUGUST 26, 2011
[Best] Savvy Week in Review: August 26
Sometimes, despite your best efforts, things go wrong. If you're on the east coast of the US (as many of us Savvy Sisters are), you're likely battening down the hatches in preparation for Hurricane Irene's arrival. While you're inside sheltered from the storm, check out our favorite picks from the blogosphere. Stay safe!
ONPATH | TUESDAY, JUNE 7, 2011
[Best] The Most Expensive Magazine in America
So why not target market the sale of your products and services to the best potential prospects? For 110,000 lucky readers, the most expensive magazine in America - Worth is actually free. But chances are you haven’t seen it. That’s because you don't have enough m oney. Then again, Worth has no interest in being ordinary. The $18.95
HUBSPOT | MONDAY, FEBRUARY 21, 2011
[Best] SlideShare Launches Zipcast, Aims to Simplify Webinars
Marketers need to find a software provider that best fits the needs of their business. Improve your decision making and long-term performance with marketing data for best practices. Content is one of the key ingredients of successful inbound marketing. Why Zipcast? First, they are making webinar production software cheaper.
MODERN B2B MARKETING | MONDAY, JULY 16, 2012
[Best] Facebook Expert Dennis Yu on Breaking Edgerank & Creating Kick-A** Ads
Marketo: What’s the best tool to find recommended targets for you? Marketo: What would you recommend as the best resources for staying up today on Facebook changes? Facebook Expert Dennis Yu on Breaking Edgerank & Creating Kick-A** Ads was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
BIZNOLOGY | THURSDAY, NOVEMBER 6, 2014
[Best] Branding and data – the new alliance
Best trade show practices now have an online access to the marketing database so that the booth person can identified and treated the visitor accordingly. trade shows) that communicates the macro story and value proposition. Data – something needed for direct marketing, and alternately referred to as lists. Like this post?
JUNTA 42 | THURSDAY, NOVEMBER 3, 2011
[Best] The Muppets and Content Marketing: 3 Things You May Be Missing
The best content marketers in the world focus on a key phrase or idea and hammer that home. The Muppets are back! The new Muppets Movie starring Jason Segel comes out this Thanksgiving. You might now know this, but the Muppets’ comeback has been a long time brewing…and, of course, content marketing is at the heart of the efforts.
HUBSPOT | FRIDAY, AUGUST 5, 2011
[Best] 5 Must-Test Internet Marketing Tactics and Metrics
In particular, testing helps you determine the best methods for the individual marketing tactics you're utilizing. Test keyword variations to pinpoint the best terms to use when optimizing your website and your content. Marketers should always be testing , analyzing, and adjusting their marketing programs. What to Test in Marketing. 1.
HUBSPOT | TUESDAY, OCTOBER 8, 2013
[Best] How to Strategically Promote SlideShare Presentations on Your Blog
Sometimes, what works best for your SlideShare audience might be different than what works for your blog audience. For example, we put together a SlideShare and blog post about 10 of the World''s Best Storytellers. Let''s go on a little trip. Open up a new tab in your browser and search "how to use SlideShare." So let''s get to it!
HUBSPOT | THURSDAY, JUNE 27, 2013
[Best] 8 Data-Backed Ways to Get More Repins on Pinterest [INFOGRAPHIC]
What kind of images work best on your Pinterest account There are all sorts of do''s and don''ts out there on optimizing your content for Pinterest. Keep descriptions short and hashtag-rich. Don''t use shortened links. Include price information. Verify your account. Tweet This Stat ). 2) Images with multiple dominant colors have 3.25
FEARLESS COMPETITOR | WEDNESDAY, APRIL 21, 2010
[Best] 5 Secrets to Marketing Automation Success
Jon explores best practices in demand generation, lead management, and online marketing in his popular blog, Modern B2B Marketing , and is a frequent columnist and speaker at industry events. Jon Miller, VP Marketing. Jon graduated Magna Cum Laude in Physics from Harvard College and has an MBA from the Stanford Graduate School of Business.
SAVVY B2B MARKETING | TUESDAY, JULY 28, 2009
[Best] Value Propositions: Is Yours Strong Enough to Entice Customers?
They had one of the best "value propositions" I'd heard in a long time! Our product was rated the best-in-class by leading authorities. Talk to Your Customers Your existing customers are the best resource to find out what value you bring. You must know your stuff!" Why in the world was a PhD reading my newsletter?
SAVVY B2B MARKETING | TUESDAY, JULY 28, 2009
[Best] Value Propositions: Is Yours Strong Enough to Entice Customers?
They had one of the best "value propositions" I'd heard in a long time! Our product was rated the best-in-class by leading authorities. Talk to Your Customers Your existing customers are the best resource to find out what value you bring. You must know your stuff!" Why in the world was a PhD reading my newsletter?
SAVVY B2B MARKETING | FRIDAY, AUGUST 3, 2012
[Best] Savvy Week in Review: August 23
Many of the best copywriting "secrets" are not secrets at all, but time-tested tactics that go back decades. Here's some great advice on how to find your brand's best story. Welcome August! We hope everyone celebrating the summer and finding time for vacation or at least some fun. Anything we missed?
SALES PROSPECTING PERSPECTIVES | FRIDAY, MARCH 2, 2012
[Best] Inside Sales Reps: It Is All About A Positive Attitude!
learned a very important lesson about always remembering to try and make the best out of any situation. We could have gotten aggravated and frustrated with each other and complained about how hot it was or gotten impatient but instead we made the best of it, cracked a couple jokes, and came out with a good story.
BIZNOLOGY | MONDAY, DECEMBER 23, 2013
[Best] Covering your bases: content marketing components
Here are some strategies for using the most popular types of social media successfully: Twitter: Best for short shares, questions, or comments. Because not all of your followers connect with written content, you can widen your appeal to include those who ingest visual images best. Social Media. LinkedIn: Keep the focus business-driven.
VIDYARD | MONDAY, SEPTEMBER 30, 2013
[Best] 4 Storytelling Rules for Video Marketing
You can put your best foot forward to cultivate a role in the ‘circle of trust’ by sharing valuable content that supports the discovery process, but the real key to ramping up your rapport with the right communities is to create shareable content. Carly Simon said it best: this song is not about you. Don’t be vain.
HUBSPOT | MONDAY, APRIL 7, 2014
[Best] How to Get Hired as an Inbound Marketer: 15 Qualities Managers Look For
You should have a firm understanding of your industry in order to teach its best practices and have context to draw from. But be sure to spend some time developing your weaker skills so you can put yourself in the best position possible to become an inbound marketing rockstar. So how do you get a job in marketing? Inquisitive. Writing.
ONPATH | WEDNESDAY, SEPTEMBER 12, 2012
[Best] How to Sell Big to Small Business
Your best bet is to network and use digital marketing (they spend more time online than average). Here's a way you probably haven't thought about to boost your sales, market and sell to people who own a small business. Get your free selling to SMB Reports, here. Small businesses are an excellent market. Want to know more?
ONPATH | THURSDAY, SEPTEMBER 29, 2011
[Best] Revenue Marketer Rockstar - Live Event (Toronto)
Participants will hear from best-in-class marketers, sales professionals, corporate leaders and successful Marketo users who will shed light on everything from marketing automation, sales and marketing alignment, lead scoring, nurturing and marketing ROI. Are you a Revenue Marketing Rockstar? Who should attend? What's in it for me? value).
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, NOVEMBER 16, 2011
[Best] Vendor Selection: Writing a Good Requirements Document
Even though these are functional requirements, don’t be too specific in how things should work: you want enough flexibility for each vendor to showcase the best way to use their system. My last two posts (not counting this morning’s detour into Marketo-land) described common errors marketers make when selecting marketing automation systems.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, DECEMBER 22, 2010
[Best] What a Trifecta of a Year!
In the process I found that this was the BEST place to get an ROI in Social Media. And appeared on the Facebook Halloween episode of HubSpot TV (my favorite web TV show) all in one week! I was in awe of what you can accomplish, I was even more touched when I heard my 16 year old son say “I have no idea how Dad does it all” (thanks buddy).
ONPATH | FRIDAY, MARCH 25, 2011
[Best] 7 Considerations in Selecting a Marketing Automation System
The fundamental best practice for choosing any software is to define your requirements and find a system that meets them. Written by DG Report Wednesday, 23 March 2011 08:49 By David M. Raab , Principal, Raab Associates. The following are some things to consider: 1. Scope of features 2. Integration capabilities 3. Usability 4. Stability.
SALES PROSPECTING PERSPECTIVES | FRIDAY, FEBRUARY 1, 2013
[Best] Sales Prospecting Perspective Weekly Recap - Week of January 28, 2013
This subject is one of the more common obstacles are clients have experienced and they are constantly looking for best practices in strengthening this relationship. When reviewing how we have overcome this challenge throughout our client engagements, three best practices stood out as being the starting point. Perkins at mindmulch.net.
EMAGINE B2B BLOG | THURSDAY, MAY 21, 2015
[Best] 3 Ways To Build Trust With Your Website Visitors
Phrases like “most flexible”, “best-performing”, “cutting edge”, “revolutionary” and other such self-proclaimed superlatives appear to elbow each other for more and better page space. After all, it’s your site; so you have every right – in fact, a responsibility – to present your firm and its offerings in their best possible light.