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KoMarketing Associates

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20% of Best-in-Class Marketers Now ‘Very Successful’ in Using Intent Data

KoMarketing Associates

About 20% of best-in-class marketers said that they have been “very successful” with the use of intent data. Ascend2 recently published “The Outlook on Intent Data” report, and statistics suggested that the majority of marketers (69%) have been at least “somewhat successful” at leveraging intent data to achieve their marketing objectives.

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70% of B2B Buyers Agree Video is the Best Form of Marketing Content

KoMarketing Associates

Brightcove recently partnered with Ascend2 to conduct “The Power of Video in the B2B Buyer’s Journey” report, and statistics indicated that the majority of B2B buyers (70%) agreed that video is the best content format for creating awareness of a business-related problem.

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B2B Demand Generation Best Practices: 10 Proven Ways to Improve Your Results

KoMarketing Associates

For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. So now that we’re clear on that, let’s walk through ten demand generation best practices for 2021. This is another best practice pulled from… pretty much any marketing strategy ever. Do the best you can.

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5 B2B Marketing Best Practices Proven to Drive Results

KoMarketing Associates

However, there are certain best practices and tactics that have proven to work. 5 B2B Marketing Best Practices You Can’t Ignore. There are a variety of best practices and strategies that should be considered to successfully execute B2B marketing campaigns in 2020. Offer high quality and interactive content.

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B2B Ecommerce Marketing Benchmarks and Best Practices

KoMarketing Associates

They have fully established an average of two eCommerce organizational best practices but have yet to reach full maturity. Masters: 26% of those surveyed have fully matured their B2B eCommerce operations —establishing four or all five organizational best practices measured. Focus is everything. It has to be their sole focus.

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Data Shows Tuesdays, Thursdays Best for Marketers Launching Email Campaigns

KoMarketing Associates

Marketers can launch their marketing campaigns on any day of the week, but as new research shows, sending emails on certain days – particularly Tuesdays and Thursdays – may be more efficient.

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SEO Best Practices for Landing Page Optimization

KoMarketing Associates

And while there are pros and cons to both traffic-generation strategies , one of the best pro-PPC arguments has always been that PPC drives more targeted traffic. Search engine advertising” does beat out “organic search” by a little, but SEO comes in very close, and is among the best sources of traffic for high-quality leads overall.