KoMarketing Associates

OCTOBER 8, 2019

And while there are pros and cons to both traffic-generation strategies , one of the best pro-PPC arguments has always been that PPC drives more targeted traffic. Search engine advertising” does beat out “organic search” by a little, but SEO comes in very close, and is among the best sources of traffic for high-quality leads overall.

Landing Pages 138

Landing Pages Paid Content Optimization Lead Scoring 138

KoMarketing Associates

JANUARY 23, 2018

When we think about creating the right content – not just the best content – it’s actually no surprise that the right content gets results, even if it might not be the highest-quality. All the best practices are employed. Instead, it’s, “Are you creating the right kind of epic, high-quality content?”. It starts to make more sense.

Top of Funnel 275

Top of Funnel Marketing Automation Services Marketing Automation Automation 275

KoMarketing Associates

DECEMBER 12, 2019

Interested parties wanting to contact someone at your company for various reasons can find the best person to reach. Clients and job candidates can see the type of roles people have at the company.

Linkedin 157

Linkedin Paid Search Agency Companies Practices 157

KoMarketing Associates

FEBRUARY 8, 2018

As they do, this post will help highlight five of the best practices in order to find B2B success with LinkedIn Ads. These ads are best for companies that are looking for more brand awareness on LinkedIn. For advertisers who want to be a little more direct and detailed with their audience, this is the best way to achieve that.

Paid Content 156

Paid Content Linkedin Cost Per Click Paid Search Agency 156

KoMarketing Associates

DECEMBER 5, 2018

Recently one of our client contacts asked for more guidance on the SEO best practices they should consider when linking internally between web pages. In this post, I am going to review best practices we communicate to clients, and important points to consider when linking across frequently developed B2B content marketing assets and web pages.

Practices 123

Practices SEO Marketing Websites B2B Thought Leadership 123

KoMarketing Associates

MARCH 5, 2019

In this post, I’ll summarize best practices that you should always keep in mind when creating successful multi-channel B2B ad campaigns. If we already know we will have multiple stakeholders, then the best thing to do is get organized. What best practices do you use when creating successful multi-channel ad campaigns?

Multi-Channel 121

Multi-Channel Top of Funnel Advertising Channels Paid Search Agency 121

KoMarketing Associates

AUGUST 13, 2019

It synthesizes so many of the best practices and big trends in B2B marketing right now. As mentioned before, account based marketing is a blend of several best practices, technologies, and strategies. If you’re on the cusp of developing or launching a pilot program for ABM, make sure you take this best practice to heart.

Account Based Marketing 122

Account Based Marketing Top of Funnel B2B Marketing Practices 122

KoMarketing Associates

AUGUST 13, 2019

It synthesizes so many of the best practices and big trends in B2B marketing right now. As mentioned before, account based marketing is a blend of several best practices, technologies, and strategies. If you’re on the cusp of developing or launching a pilot program for ABM, make sure you take this best practice to heart.

Account Based Marketing 122

Account Based Marketing Top of Funnel B2B Marketing Practices 122

KoMarketing Associates

OCTOBER 22, 2019

Today’s online users, whether they are searching for something during their off time or on behalf of their employer, often turn to video to learn more about a product or service, whether it’s learning how to use it, its features, or which is best. Here are six best practices and useful tips to B2B video marketing.

Video Marketing 125

Video Marketing B2B Marketing Practices Tips 125

KoMarketing Associates

OCTOBER 24, 2017

Here are 4 best practices that will help guide your efforts. You’re the first blogger I’ve read who has the guts to call out Tim Cook for being tone-deaf, but at the same time, the thoughtfulness to explore how it might be in his best interest. The best way to do that is by avoiding those convoluted conversation altogether.

Link Building 121

Link Building Practices Ad Building B2B Marketing 121

KoMarketing Associates

JANUARY 24, 2017

As we enter 2017, I thought it would be helpful to establish a set of best practices that will have the most positive impact on your SEO strategies. Here are 30 essential best practices and tips to help improve your search engine optimization strategy in 2017. Buyers Want Personalized Content. So, what can we do as marketers?

Organization 120

Organization SEO Practices Best Practices 120

KoMarketing Associates

JANUARY 15, 2020

Data is critical to delivering a personalized customer experience, but new research suggests that not all marketers are ahead of the curve in terms of harnessing the power of analytics.

Studies 157

Studies Class Statistics Analytics 157

KoMarketing Associates

OCTOBER 9, 2012

This is the first of a two-part series on B2B best practices for photo driven sites by Erica Bell of Business.com. While your strategies for each social media site vary, you shouldn’t write off any network until you’ve applied the best practices and analyzed the results each has on your business. B2B Best Practices for Instagram.

B2B Marketing 120

B2B Marketing Practices Planning B2B 120

KoMarketing Associates

JANUARY 16, 2014

In a recent team training session, we attempted to set our own guidelines, identifying several best practices B2B bloggers should follow from idea creation all the way through to promotion. Google notes the best titles are clear and concise. Here is a look at the recap: Blog Post Headlines and Titles.

Promotion 120

Promotion Practices B2B Best Practices 120

KoMarketing Associates

MAY 16, 2013

Based on Blue Ocean Market Intelligence’s “ Fortune 100 Social Effectiveneess Index ” and our own social media knowledge, we’ve identified 10 of the best B2B Facebook pages out there. Cisco had a “SuperFan” program that recognized its best community members. Think we missed one? Standout Tactic: .

Facebook 120

Facebook B2B Gartner Best Practices 120

KoMarketing Associates

JUNE 23, 2014

That being said, there are certain best practices associated with Twitter that yield ROI for content marketers. Consumers are 64 percent more likely to purchase from brands they follow on Twitter, according to KISSMetrics. Keep it short.

Twitter 120

Twitter Practices Best Practices Broadcasting 120

KoMarketing Associates

NOVEMBER 6, 2012

This is the second part of a two-part series from Erica Bell on B2B best practices for photo-driven sites. You can find the first part here. Pinterest Infographics. While B2B marketers tend to focus on trade shows, advertisements, and other methods to convert leads, photo driven sites can be valuable marketing tools.

B2B Marketing 120

B2B Marketing Practices B2B Best Practices 120

KoMarketing Associates

JANUARY 16, 2013

To answer that question, let’s take a look at the nominees for Best Picture (since I’ve only seen four of the nine films nominated, I’ll stick to discussing just those…that and get to watching the other five before Sunday, February 24 rolls around!)

Content Marketing 120

Content Marketing Planning Best Practices Content 120

KoMarketing Associates

MARCH 22, 2016

During a recent client meeting, we spent some time talking about the idea of content marketing as a solution to a problem.

Work Management 120

Work Management Content Marketing Marketing Management Planning 120

KoMarketing Associates

DECEMBER 14, 2012

This year, there has been a tremendous amount of visual information presented on internet marketing, SEO, and B2B-related marketing initiatives. As 2012 winds down, here are 10 of our favorite internet marketing infographics related to the B2B sector. Do you have a favorite that we’ve missed? We would love to hear more via comments below.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Search Engine Marketing 120

KoMarketing Associates

OCTOBER 12, 2022

Thus far, most respondents (33%) say that social media marketing has yielded the best return-on-investment (ROI) in 2022. About 12% cited SEO in terms of the channel that has provided the best ROI this year, and 10% credited email marketing. This is opposed to just staying with their existing channels with high returns.

Advertising Channels 228

Advertising Channels Social Media Inbound Marketing Statistics 228

KoMarketing Associates

JUNE 22, 2022

As video continues to increase in importance for marketers, previous research has indicated that B2B buyers already consider it to be one of the best forms of content. Additionally, 93% of B2B buyers claim that video is critical when it comes to building trust in a brand.

Distribution 243

Distribution Marketing Report Advertising Channels Social Marketing 243

KoMarketing Associates

JUNE 10, 2020

What are the best content formats to use for online communications? Of the three most fundamental types of content – in-person, audio, text, and visual – which content channel communicates best? So which one of these channels communicates best? Research shows it is the visual channel that communicates best.

B2B Marketing 295

B2B Marketing Examples Content Marketing B2B 295

KoMarketing Associates

FEBRUARY 10, 2021

What’s irrefutably true is that Google is evolving in its quest to deliver the best answer to every query. For each element, I’ve provided an example and the SEO best practices to consider. Best Practices for Title Tags. Best Practices for Meta Descriptions. Best Practices for URLs. Basic SERP Features.

SERP 295

SERP Features Google Top of Funnel 295

KoMarketing Associates

NOVEMBER 10, 2021

53% say images are best, 30% say text-based posts, 26% choose video, and 25% say live video drives the highest ROI. . According to Hubspot , the average best times to post on social media are: . However, the platform and your industry can also impact the best times to post. Another powerful content format is customer reviews.

Social Media 276

Social Media Budget Programs Cost Per Thousand Statistics 276

KoMarketing Associates

OCTOBER 5, 2022

YouTube (63%) is still the best platform for video hosting, according to the majority of respondents. Most respondents (30%) claimed that video marketing solves their customer acquisition problems, while 24% pointed to product experience. Nearly 20% says video marketing helps them build awareness and visibility.

Marketing Report 247

Marketing Report Video Marketing Youtube Distribution 247

KoMarketing Associates

JULY 13, 2022

The majority (59%) claimed that it is “above average” at best, while 21% said it was only “average.”. SharpSpring recently partnered with Ascend2 to conduct “The State of Marketing and Sales Alignment 2022,” and statistics indicated that only 18% of respondents believe the customer experience they offer is “excellent.”

Marketing Report 259

Marketing Report Advertising Agencies Marketing & Strategy Statistics 259

KoMarketing Associates

FEBRUARY 9, 2022

Openprise recently published its “RevOps Reality Check” report, and statistics indicated that some of the major challenges B2B marketers are facing in ABM strategy execution include lack of internal expertise (40%), no interest in this type of project (31%), lack of consensus on the best approach (23%), and no budget (18%).

Account Based Marketing 281

Account Based Marketing ABM Marketing Report B2B Marketing 281

KoMarketing Associates

JULY 28, 2022

Only 22% of best-in-class marketers stated that it has been “very successful,” while 6% said it has not been successful at all. Ascend2 conducted “The Outlook on Marketing Technology” report, and the majority of respondents (72%) admitted that their martech stack had only been “somewhat successful” at helping them achieve strategic goals.

Marketing Management 236

Marketing Management Marketing Automation Services Marketing Automation Automation 236

KoMarketing Associates

FEBRUARY 24, 2022

Specifically, virtual events/webinars/online courses (58%) have delivered the best results for B2B marketers in terms of content. In addition to virtual events, research reports (48%), short articles/posts (48%), and ebooks/white papers (47%) have also yielded positive results for B2B marketers in terms of content.

Advertising Agencies 263

Advertising Agencies Webinar Metrics CMO Advertising Benchmark 263

KoMarketing Associates

MARCH 3, 2020

This means that is important to add as much detail as possible to the Google Shopping Feed to give the product the best chance to show up. While directly selling products on LinkedIn isn’t best practice, companies can start building relationships with the target audience in order to eventually get a sale. Customer email lists.

Paid Search Agency 212

Paid Search Agency eCommerce Effectiveness Companies 212

KoMarketing Associates

MARCH 23, 2022

They look like regular tweets, show up in user’s regular Twitter feed and feature a small ‘promoted’ tag at the bottom, like this: The best part of promoted ads on Twitter is their flexibility. Twitter Ads B2B Best Practices. Twitter recommends keeping your file size under 30 MB for best performance. .

Twitter 229

Twitter Paid Search Agency Advertisements Advertising 229

KoMarketing Associates

DECEMBER 20, 2022

In this training, our team was able to ask Brie their most pressing GA4 questions and learn best practices for the platform. One of the best things about GA4 is the ability to really customize your reports to your business priorities. It’s not necessarily in the best location! Here are 6 key takeaways from the training!

Marketing Analytics Tools 217

Marketing Analytics Tools B2B Marketing B2B Paid Search Agency 217

KoMarketing Associates

MARCH 31, 2021

On the opposite end of the spectrum, Instagram had an average engagement rate of 1.16%, suggesting that this may be the best outlet for marketers across the board. Facebook had an average engagement rate per post of only 0.27%, indicating that it is not fairing much better. Social Media Marketing and Facebook Familiarity.

Social Media 296

Social Media Marketing Report Social Marketing Media 296

KoMarketing Associates

AUGUST 26, 2020

41% of marketers think video is THE best content format for building relationships that generate leads. It’s no secret that video works, or that social media is one of the best places to use it. Project or process videos showing your team and company at work doing what they do best. But maybe you knew all that already.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing Strategy 209

KoMarketing Associates

AUGUST 17, 2022

Furthermore, 10% of respondents stated that they were not able to make the best use of their data to enhance the customer experience. Only 37% said they already had well-developed data architecture in place to do so. This highlights room for improvement in this area.

Work Management 205

Work Management Marketing Management Marketing Report CRM 205

KoMarketing Associates

JANUARY 19, 2022

That being said, 22% of the best-in-class respondents claimed that their martech has been “very successful” in helping them reach their primary objectives. About 6% claimed that it has not been successful at all.

Marketing Report 243

Marketing Report Marketing Budget Privacy Class 243