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Customer Experience Matrix

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In a World Run by AI, The Best Data Wins

Customer Experience Matrix

Frankly, I don’t buy it: just as people who can fake sincerity, have it made , the AIs will quickly learn to mimic creativity and find which emotion-based messages work best. In short: whoever has the best data, wins. Marketers who select the best data feeds will have a more effective AI and, thus, better final results.

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New Paper -- Which Social Media Marketing Methods Are Best For You?

Customer Experience Matrix

The actual mechanics of relating these factors are something you’ll best understand by downloading the paper. Industry considers whether customers are highly engaged in the products, how easily they can find product information, and whether the product is a locally-created service such as a restaurant or home repairs.

Paper 120
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A Tale of Two Sittings: Best of Times with HubSpot and Teradata

Customer Experience Matrix

Just be glad I don’t review housewares, or this could be about rating knives and forks: A Tale of Two Settings: It Was The Best of Tines, It Was The Worst of Tines. Yes, that title is a pun on Dickens’ Tale of Two Cities. But I digress. Where was I? This all strikes me as correct, if not downright futuristic. Fair enough.

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New Best Practices White Paper

Customer Experience Matrix

As promised, I've written a white paper with the 37 Marketing Automation Best Practices listed in last week's post. Tags: marketing best practices demand generation. This is in the Resources section of the Raab Guide to Demand Generation Systems site; you have to register and then log in. Registration is free.

Paper 120
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Design Your Best Marketing Technology Stack and Plan the Transition: Sneak Peek at FlipMyFunnel Conference

Customer Experience Matrix

The worksheet lets you explore different sequences so you can pick the best one. This lets you figure out which improvements would be supported by changing any one system, what would then be possible after changing a second system, what is possible after changing a third system, and so on.

Planning 120
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Vendor Selection Best Practices, Predictive Marketing Explained, Content Marketing Integration, and Other New Papers on Raab Web site

Customer Experience Matrix

Here you go: Technology Evaluation Best Practices describes the challenges that marketers face in selecting the right systems and lists best practices to follow for success. Ordinarily you would need to register to view these, but I spent the whole afternoon putting this together, so I want as many people as possible to see them.

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Composable vs Packaged CDP: How Can We Help?

Customer Experience Matrix

“Composable CDP” has been consuming much attention at CDP Institute as we wrestle with how best to help buyers who are considering it as an option. This insight in turn clarifies the distinction between knowing enough to make the Composable vs packaged decision, and actually deciding which is the best choice.