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Cintell
OCTOBER 29, 2015
This year’s MarketingProfs B2B Forum was the biggest yet – attracting hundreds of B2B marketers to our hometown of Boston and defending it’s unofficial reputation as the only B2B marketing conference driven as much by glitter and selfie sticks as much as it is by high-quality content and fantastic speakers.
Cintell
NOVEMBER 11, 2015
Tony Zambito advises that Best-in-Class organizations use buyer research to solve otherwise perplexing mysteries, remove the bias in subjective internal opinions, and remove the agenda surrounding buyer persona development.
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Cintell
SEPTEMBER 21, 2020
When you have multiple buyer personas, tailoring your writing is the best way to get your message to resonate appropriately with your diverse audiences. These representations are based on real data concerning customer demographics and online behavior, along with educated speculations about their personal histories, motivations and concerns.
Cintell
APRIL 30, 2019
There is heavy usage of data, heavy use of analytics and an element of best practice sees prescriptive analytics as the wave of the future.” Employee and customer advocacy programs are also best served through the social networks. In a recent interview, Todd Berkowitz – Research VP at Gartner, recently told CMSWire.
Cintell
MARCH 31, 2020
It is no doubt that word of mouth is one of the best marketing tools that any company can ever use for customer acquisition. It is best to develop profiles of customers your team deals with on a daily basis. Such customers speak highly about their interaction with a brand and want to return. Just 8 percent of customers agreed to it.
Cintell
DECEMBER 28, 2015
In today’s world of empowered buyers, the marketers who are getting it done are those who understand their buyers best. He and the Bright Orange Thread team apply their digital marketing, web usability and design expertise to deliver intelligently designed websites that create the best and most productive user experience possible.
Cintell
APRIL 7, 2016
58% of companies also utilize this information to model best customers and identify best audience segments. When asked about their use of demographic and firmographic data, 62% of respondents in the NetProspex study reported using this information for persona-based marketing, in particular to drive content creation. Source: NetProspex.
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