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B2B Marketing Traction

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What Marketing Content Works Best for B2B eNewletters?

B2B Marketing Traction

Deciding what kind of content to include in your B2B eNewsletter isn’t easy. It’s a challenge to stand out when your prospects’ email inboxes are overflowing with hundreds – maybe thousands – of emails begging for their attention.

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Best Day to Send B2B Email Marketing Campaigns

B2B Marketing Traction

As a B2B marketing consultant, I’m often asked what day of the week is the best day to send promotional email. In earlier days of B2B email campaigns, the school of thought was that the best days were Tuesday-Wednesday-Thursday. ” Stewart said “The best day to email is when no one else is doing it.”

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Transparency is the Best Policy for B2B Marketing

B2B Marketing Traction

Let’s face it. Most buyers can smell a rat these days. If you’re not being honest and open about the products and services you are selling or how you manufacture or provide them, people aren’t going to buy.

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Transparency is the Best Policy for B2B Marketing

B2B Marketing Traction

Let’s face it. Most buyers can smell a rat these days. If you’re not being honest and open about the products and services you are selling or how you manufacture or provide them, people aren’t going to buy.

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A Business Writer Who Gets SEO is a Marketer’s Best Friend

B2B Marketing Traction

Marketers who want to get found online have a dilemma: they need to write for the search engines and for the readers, their prospects. Unfortunately today I see both good writing that clearly won’t work for the search engines, and really bad writing that has keywords and phrases in all the right places but doesn’t speak to the reader.

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7 Ways to Get Better Results from Your B2B eNewsletter

B2B Marketing Traction

Find out the best time to send your eNewsletter. You may know or you can analyze over time the best day and time to send your eNewsletter. It used to be that Tuesday – Wednesday – Thursday were best days because Monday email was overwhelming and people didn’t have long attention spans on Fridays.

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The 6 Most Common B2B Questions about Twitter

B2B Marketing Traction

” You are allowed 140 characters for your Tweet, and it’s best to use less than that to have room for others to comment if the retweet (RT) your Tweet. What’s the best way to shorten the URL for links in my Tweet? A common question here is “ How long should/can my Tweets be?

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