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Anything Goes Marketing

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B2B Webinar Best Practices from VMware

Anything Goes Marketing

As you’re gearing up for a great new year, I wanted to highlight some webinar/event best practices from the marketing team over at VMware. VMware has found that this marketing channel is one of their most successful when it comes to ROI so taking a few pointers and optimizing your own efforts could pay off big time this year.

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Customer Service at its Best: Wind Mobile

Anything Goes Marketing

For someone who lives and breaths customer service as part of my profession I am very critical with companies I deal with as I have a high expectation on the type of service I should receive. I’ve finally found a company that does a fantastic job at servicing its customers across many channels and you know I have to blog about it.

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Which day is best for B2B email?

Anything Goes Marketing

B2B online reports that Monday and Tuesday are the best days for b2b (b-to-b) email marketing. Which have been your most successful email days? Did you even measure this? Technorati tags: e-mail marketing , email marketing , b2b Online

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Email Tools and Forrester's Best & Worst of Email Marketing

Anything Goes Marketing

Many of these tips are fairly obvious but how often are you checking to make sure that you and your team are following these best practices? In the Forrester report: " The Best and Worst of Email Marketing of 2006 ", there are some useful tips for email marketers. I've found a few email tools and resources that you may find useful.

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CNN - User generated content at its best?

Anything Goes Marketing

At the heart of blogging is what some people may call " user generated content " (UGC). That is providing the ability for every day people to have their say. You could say that Blogger is a massive user generated content platform that provides Google with a tremendous amount of marketshare in the blog space.

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Managing Your Social Network: Top Tools You Should Use

Anything Goes Marketing

Here's the problem: my role is all about helping out customers and providing the best. My thought process was driven by a severe lack of sleep (which still exists) and a desire to focus on my core tasks which included leading my team.

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Improving Your Upsell/Cross Sell Conervsions

Anything Goes Marketing

I was recently asked about approaches to take for creating a cross-sell nurturing program - what are the best practices? I could highlight a few examples of some well crafted emails and messaging but getting a good conversion rate goes well beyond a good email design and an engaging call to action.