Lattice

NOVEMBER 13, 2015

Once you have an understanding of your best target accounts, you can use vendors like InsideView, Hoovers, RainKing or ZoomInfo to identify the right titles, get relevant contacts or keep your contact details fresh. In short, intent data is collected via cookies from search engines, communities, media sites, blogs, forums, etc.

Acquisitions 100

Acquisitions Planning Lead Scoring Lead Ranking 100

Lattice

JANUARY 6, 2016

Use your best resources for your best leads! Use the highest scoring leads in your campaign for the best ROI. Why not show your very best content and assets to your highest scoring leads? You can then re-purpose the recording of this event with your lower-scoring leads without the live Q&A portion. Call Blitz.

Lead Scoring 100

Lead Scoring Lead Ranking Planning DemandBase 100

Lattice

NOVEMBER 18, 2015

This pattern can then be used to identify the best revenue opportunities within your prospect and customer base. Prioritizing existing leads and accounts to focus all sales and marketing efforts on the best opportunities. Predictive can help ensure you are adding the best new contacts to your database with the power of intent data.

Top of Funnel 100

Top of Funnel Analytics Demand Lead Scoring 100

Lattice

MAY 3, 2016

Regardless of whether you call it “Account-Based Marketing” or “Account-Based Sales Development” or “Account-Based Everything” this much is true: sales and marketing need to be tightly aligned around what accounts to target, what to say to the buyers within those accounts and the best way to engage those buyers.

Enterprise Management 100

Enterprise Management Lead Scoring Lead Ranking CRM 100

Lattice

JANUARY 30, 2017

Learn best practices from Lattice and Perkuto on how to put your account-based marketing and sales programs to work.

Account Based Marketing 100

Account Based Marketing Practices Marketing Best Practices 100

Lattice

FEBRUARY 18, 2016

The best and the brightest B2B marketers and salespeople are getting together to tell their story of how they’re braving the transition from traditional lead generation to account-based marketing. The very first #FlipMyFunnel conference of 2016 is about to go down and you want to be there.

Account Based Marketing 100

Account Based Marketing Marketing Funnels Top of Funnel Conference 100

Lattice

APRIL 4, 2016

In just a few weeks, thousands of marketers will be swarming Las Vegas for Oracle’s Modern Marketing Experience, where they’ll network, schmooze, learn best practices at the conference sessions, and check out the different technology vendors exhibiting this year.

Vendors 100

Vendors Conference Network Marketing Marketing 100

Lattice

DECEMBER 15, 2015

Our latest whitepaper, Journey to ROI from Predictive Marketing and Selling , features best practices based on our customers’ success to help you tackle change management within your organization.

Enterprise Management 100

Enterprise Management ROI Work Management Marketing Management 100

Lattice

SEPTEMBER 21, 2016

If you’d like to learn how to get started and understand the best ways to measure success, check out the webinar ! At the end of the day, predictive analytics is about using data to get a complete view of your customer, and letting the technology surface relationships that cannot be seen with the naked eye.

Top of Funnel 100

Top of Funnel Lead Ranking Paid Search Agency Lead Scoring 100

Lattice

DECEMBER 28, 2015

We were named one of the best companies to launch your career. Here’s a quick look at the questions we hear most often about all things predictive lead scoring: best practices, comparing vendors, measuring impact and more. What’s more, we focused on making an impact with our employees this year. Predictive Lead Scoring FAQs.

Top of Funnel 60

Top of Funnel Account Based Marketing Cross-Selling Intent Data 60

Lattice

OCTOBER 23, 2015

The fact is the best marketers in the world are building predictive marketing organizations. With predictive, marketers should not focus on a singular technology, model, or data scientist, but rather take a systematic-approach to marketing as a whole.

Demand Generation 100

Demand Generation Buzz Marketing & Strategy Intent Data 100

Lattice

OCTOBER 12, 2015

Here’s how: Instead start by identifying the best-fit, right set of companies to market to. Target broad audiences and work to increase awareness and demand amongst that large pool of contacts. With an ABM strategy in mind, Sangram pushes the idea to flip the funnel.

Account Based Marketing 100

Account Based Marketing Top of Funnel ABM Lock-In 100

Lattice

MARCH 23, 2016

It’s motivating to see how others are dedicated to making their company the best, and how much everyone really is striving to become the next unicorn. Engaging with so many smart marketing technologists in one place always inspires me to come back to my office and think about what else my team and I could be doing differently.

Lead Scoring 100

Lead Scoring Lead Ranking Conference Paid Search Agency 100

Lattice

DECEMBER 14, 2015

Marketers should no longer focus on passing over leads and instead focus on identifying the best-fit companies, expanding to the right people in the right roles, engaging with the right content and channels and turning customers into advocates and fans.

Sales Management 100

Sales Management Account Based Marketing Top of Funnel ABM 100

Lattice

DECEMBER 1, 2015

There is so much spam out there that even the best email can get lost in the mix, so I love seeing new campaigns that take advantage of other tools in the martech stack like social amplification solutions, video targeting or a personalized website.

Marketing Automation Services 100

Marketing Automation Services Marketing Management Ad Exchange CAN-SPAM 100

Lattice

JANUARY 25, 2016

Teams had to make the food (with the help of professional chefs, of course) and then find a way to convince everyone else that they had the best food through a 30-second commercial and logo design. Not just any culinary challenge – this one involved marketing and selling your food to the rest of your company.

Paid Search Agency 100

Paid Search Agency Companies Planning Amazon 100

Lattice

APRIL 7, 2016

Unfortunately, building a single model is not the best way to get started. Predictive vendors can seduce you with the promise of needing only one model to optimize your demand generation process. What’s not to like? This approach is easy, fast to deploy, and probably cheaper as well.

Lead Ranking 100

Lead Ranking Vendors Intent Data Domain 100

Lattice

APRIL 11, 2016

In that case, we have found that it’s best to have a separate model for each “sales division.” It’s typical for sales organizations to divide sales team by verticals or customer size (e.g. Enterprise and SMB, Financial and Telco).

Lead Ranking 100

Lead Ranking Marketing Qualified Leads SMB MQL 100