• YOUR SALES MANAGEMENT GURU  |  MONDAY, OCTOBER 20, 2014
    [Best] Do You Know Your A, B, C’s?
    The reason you focus on the A’s and B’s is for whatever reason they are in need of your services, agree to your value proposition and most likely are your best clients. 'Do You Know Your A, B, C’s? How to dramatically improve revenues & profitability. After this report is created, the next step is to perform a Life-time value analysis.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, OCTOBER 20, 2014
    [Best] 4 Lessons Learned After One Year as an Inside Sales Manager
    As a manager, I want to be a source of positivity and support for my team, and that means doing my best to check any negative emotions I have at the door, a task that at times is easier said than done. 'Next month marks an important milestone not only in my career at AG, but in my career in general. Lesson 1: Learn to prioritize your tasks.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 20, 2014
    [Best] The Do’s and Don’ts of YouTube Marketing
    The Do’s and Don’ts of YouTube Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Jon Mowat There are a multitude of reasons why it’s really important to fine-tune  your YouTube presence. Ask and AOL combined!) Operating without a video marketing strategy is no longer an option.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 20, 2014
    [Best] Social selling, social business, social employees and other hype
    Organizational Development Social Media and Sales Social Media best practices Social Media Policy Social Media Strategy social business social employees social enterprise social selling 'It’s always interesting to see the parade of buzzwords march through the old blog reader. am NOT saying they are without value. What was going on here?
  • HUBSPOT  |  MONDAY, OCTOBER 20, 2014
    [Best] Are Efficiency and Creativity at Odds With One Another?
    It’s the ability to narrow concepts and execute the best one that becomes critical. 'This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. The push-and-pull between creativity and efficiency is a delicate tango. To achieve efficiency in creativity is possible.
  • ENGAGE  |  MONDAY, OCTOBER 20, 2014
    [Best] Social Media Lessons for Associations and Nonprofits
    The room was energized to share what’s working and what’s not and to glean best practices and great ideas from their fellow association executives in the trenches. 'Washington, D.C., is a major hub for associations and nonprofits, and we’re lucky that one of McMURRY/TMG’s biggest offices is right in the heart of the District. As a D.C.
  • B2B LEAD GENERATION BLOG  |  MONDAY, OCTOBER 20, 2014
    [Best] Where’s the Passion in B2B Marketing?
    If used properly, the phone is the single best way to reach decision makers and to begin a dialogue when you have a complex sale. 'Tweet I’m writing this post at Dreamforce 2014. It’s been an amazing experience, and I’ve loved meeting leaders in sales and marketing from all over the world and being part of this community.
  • HUBSPOT  |  SUNDAY, OCTOBER 19, 2014
    [Best] Facebook Isn't Dead: 10 Reasons to Keep Using It for Your Business
    So it’s still a best practice to always have a presence on the social network so that customer service issues can be addressed.". 'This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. However, there may still be benefits to engaging in this particular social channel.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Best] Moneyball for Sales & Marketing
    That requires that they put their best foot forward each time they deliver a presentation, send. Understanding this kind of data lets sales and marketing teams match-up their best content with. pieces of collateral work best. best content. Managers identify what collateral works best – and where gaps are. sport.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Best] Improving ROI with Marketing Optimization
    are struggling to balance all these channels to deliver the best overall results. organizations can assemble it all to make the best decisions across multiple. Amid new constraints and complexities, how can marketers deliver the best value from. strategy that will deliver the best returns from marketing investments?
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Best] Start engaging from the first click in the Customer Journey
    help marketers determine the next best step for contextual engagement with individual customers — and, potentially, the more profitable step for the business. the director of a web analytics consultancy put it well: “If you can figure out the best methodology of picking up the user, the interested person who’s. All Rights Reserved.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Best] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    actively navigate to find the best parts. best online presentations encourage viewers to navigate using an indexed table of contents or thumbnail images. The best online presentations engage viewers like no other online medium. In short, the best online presentations are not just content. Belong In Every Content. world.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Best] Closing the Loop on Social Leads
    Learn the tips and tricks to get you started and best practices. Closing the Loop on Social Leads 6 Identify your best performing offers to promote through social media in order to achieve high clickthrough. Indeed, building and. engaging with audiences on established social networks is now a key part of business interaction. business.
  • ASSOCIATION OF MARKETING B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Best] A Guide to Mobile Website Design
    This white paper provides current best practices in developing a website to reach the ever-growing cohort of mobile device users Smartphones, tablets and other devices have become tremendously popular in recent years, and experts believe that the mobile segment is still far from saturation.
  • REVRESPONSE B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Best] Free eGuide: Mobile Marketing Best Practices
    Remain compliant, increase your opt-in list, and make your next campaign a success
  • REVRESPONSE B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Best] Video: The New ROI Star of Marketing
    Tips and best practices for maximizing the impact of your video assets and tracking ROI
  • REVRESPONSE B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Best] Guide to Inbound Marketing Best Practices
    Learn best practices for successful inbound marketing campaigns
  • HUBSPOT  |  SATURDAY, OCTOBER 18, 2014
    [Best] Top Personality Traits All Managers Should Hire For
    And curious people usually ask the best questions. There are going to be some long, hard days in any sales job, and I need a person who is committed to being the best rep possible and helping the company be the best company possible. Regardless of what they do, they''re determined to be the best at it. 1) Coachable.
  • VOICE-BASED MARKETING  |  FRIDAY, OCTOBER 17, 2014
    [Best] 10 Stats That Underscore the Growing Value of Integrated Data Analytics
    Here are a few stats to reinforce how marketers are embracing big data and data analytics and trying to determine best practices to integrate this vast amount of information. 'Marketing has become synonymous with data and analytics. Wait, did I just say that marketing is equivalent to data? Why yes, I did. Accenture) 2. Accenture) 3.
  • FEARLESS COMPETITOR  |  FRIDAY, OCTOBER 17, 2014
    [Best] Have You Visited Find New Customers recently?
    Filed under: B2B demand generation , B2B lead generation , Demand Generation , Find New Customers , Florida , lead generation , Management best practices. B2B demand generation B2B lead generation Demand Generation Find New Customers Florida lead generation Management best practices 'Marketing looks for Mr. Right. So Do it right now!
  • GREAT B2B MARKETING  |  FRIDAY, OCTOBER 17, 2014
    [Best] 11 Rules You Must Follow to Be a LinkedIn Marketing Master
    As a B2B marketer, one of the best social media tools you can use is LinkedIn. 'At my company, Fusion Marketing Partners, we have a policy of not spending money on marketing or sales. We are “pull” (inbound) marketers to the core and this philosophy has served us well. Be a combination of the hare and the tortoise. Offer value. Be visible.
  • ANNUITAS  |  FRIDAY, OCTOBER 17, 2014
    [Best] 5 Best Practices for Engaging a Global Audience
    Here are 5 best practices to follow: Identify Themes for your Messaging. The best global distribution strategies not only incorporate an equal mix of paid, earned, and owned distribution channels but also take into account how these channels differ across markets. Develop Buyer Personas. Develop Content with a Global Audience in Mind.
  • B2B LEAD BLOG  |  FRIDAY, OCTOBER 17, 2014
    [Best] 3 Points, 5 Questions – Personas Driving Marketing Insight
    Don’t worry, this isn’t going to be our Sales pitch but instead tips and best practices we’re employing as we continue to refine our offerings to our evolving marketing buyers. 'New year approaching, time to start planning for 2015. 2015 planning is kicking off and it’s going to be a big year for us! Not to mention our offerings have changed.
  • FEARLESS COMPETITOR  |  FRIDAY, OCTOBER 17, 2014
    [Best] Why the Best in Business Keep Looking for a Job = Even Though They Have One
    Thanks also to Buyerzone for naming this blog the Best B2B Blog of 2012. He was also featured in the best selling book Get Back to Work Faster , which is now free and I highly recommend it. 'Some of the smartest people in business keep looking for a job – even though they have one. Marketing looks for Mr. Right. Check it out!
  • HUBSPOT  |  FRIDAY, OCTOBER 17, 2014
    [Best] The Sophisticated Marketer's Guide to Generating More Leads With SlideShare
    So in your next SlideShare, try opting for the "worst" angle instead of the "best" -- it could give you a boost in clicks. Keep in mind that these probably all shouldn''t be used simultaneously for every presentation you do -- but they''re best practices you should try out. You''ve uploaded a few presentations. 1) Title. 2) Cover.
  • WRITTENT  |  FRIDAY, OCTOBER 17, 2014
    [Best] 32 Resources to Write Great Blog Headlines
    Keep your blog steadily growing by improving your skill set and adopting content marketing best practices. This resource will answer your questions, help you to understand what really works, and what formulas are best. Best of all, this article is short and straight to the point. 'Image source. Don’t know how to keep up? Right?
  • MARKETING ACTION  |  FRIDAY, OCTOBER 17, 2014
    [Best] The High-Payoff Referral Question No One Ever Asks — But Should
    'Chances are you’ve heard the saying, “referral business is the best business” more than once in your career. Let’s dig into it and then see how you can best apply this new learning in the real world. And there’s plenty of hard research to support that. For example, there are approximately 2.4 Find the opinion leaders.
  • HUBSPOT  |  FRIDAY, OCTOBER 17, 2014
    [Best] The Social Media Manager's Guide to Staying Organized
    We asked the people who run social media for their brands from across the United States for their best tips on staying organized. Oftentimes, the question is: What''s the best to-do list app out there? How on earth do busy social media managers keep their ducks in a row? 1) Keep an updated content calendar. What''s trending right now?
  • VIDYARD  |  FRIDAY, OCTOBER 17, 2014
    [Best] Why You Need to Start Thinking Like a Media Brand
    Scott put it best when he said: “[your viewers] have to walk away feeling like they took more away from you than you took from them. 'As a marketer, you’re looking to create a feeling with your content. You know the one. The feeling you get right after you watch an incredible video and think, “Woah, I gotta share this!”
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 16, 2014
    [Best] Managing Digital Disruption: 12 Takeaways From Modern Marketing Experience Europe
    We’re bringing together more modern marketing experts to continue the journey of sharing and best practice education! 'The theme of “digital disruption” was a core part of the event agenda this week at Modern Marketing Experience Europe. But it’s clear we still have a long way to go. Get out of your comfort zones.
  • E-QUIP  |  THURSDAY, OCTOBER 16, 2014
    [Best] Why You Should Consider Splitting the PM Role
    If only you could stretch your best PMs across more projects. 'Could your firm use a few more good project managers? It''s a tough job and the really capable ones are in short supply. Well you can. Here''s how: Divide the PM responsibilities among two people. In my experience, these tasks consume 60-70% of the PM''s time on a project.
  • FATHOM  |  THURSDAY, OCTOBER 16, 2014
    [Best] Holiday Marketing Planning for Retailers [Infographic]
    92% of shoppers will check prices online for the best bargain & 81% of shoppers will rely on discounts. '3 in 4 consumers say online research will help them decide which gifts and brands they’ll buy this holiday. Much like 2013, holiday marketing in 2014 is more critical than usual because the holiday shopping season is shorter. October.
  • THE FORWARD OBSERVER  |  THURSDAY, OCTOBER 16, 2014
    [Best] 5 Ways To Know If Your B2B Blog Is Picking Up Steam
    The best way to do that is with an email newsletter. 'Are you wondering if your B2B blog is on the right track for successful lead generation? Focus on these five areas to know. All aboard! Your train is pulling away from the station and you’re on it. Those leads can then be nurtured toward a sale and become raving fans of your company.
  • VIRALLY BLOG  |  THURSDAY, OCTOBER 16, 2014
    [Best] Is re-targeting creepy?
    That is where our clients see the best from Virally with our landing pages having social sign in it enables prospects to quickly trade their social profiles in exchange for your valuable content in just a few seconds. 'I have been pondering this thought for a while. Did you know Virally has a free forever account available? CONTENT PROMOTIO
  • HUBSPOT  |  THURSDAY, OCTOBER 16, 2014
    [Best] 20 Tools for Creating and Delivering Amazing Presentations
    The best (and easiest) way to do that? Cost: Contact for version best suited to your needs. Cost: FREE trial available; contact for version best suited to your needs. 'If you''re in business, you need to know how to create captivating presentations. Use the right tools to create and deliver your presentation. 1) Canva. 4) Oomfo.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, OCTOBER 16, 2014
    [Best] The Very Simple System For Picking Your Trade Shows
    Where you can manage to make an event and a bit of news overlap, these are your best bets to do some brand-building. 'Last time we established that trade shows are many things, among them giant cash-sucking machines, that are terrible at lead generation. Why do we bother? Brand is why we bother. So how do we pick which shows to go to? 
  • VOICE-BASED MARKETING  |  THURSDAY, OCTOBER 16, 2014
    [Best] Google Introduces Dynamic Remarketing Across All Verticals
    To learn more about remarketing tools and best practices, check out this blog on B2B retargeting. 'In June 2013 Google launched dynamic remarketing for retail advertising clients with a Google Merchant Center account. What is Dynamic Remarketing? Dynamic ads often include the content, product, etc. Google
  • VERTICAL RESPONSE  |  THURSDAY, OCTOBER 16, 2014
    [Best] 7 Spine-Tingling Good Halloween Emails That Are Haunting Our Inboxes
    Subject line: Travel’s Best Halloween Attractions 2014. 'Halloween is nearly here and our inboxes are being haunted by some scary good emails. Take a look at these spooktacular examples for inspiration, if you dare: Chronicle Books. Subject line: Put Some Boo in Your Next Book Order. The Market Fresno. Teavana. ModCloth.
  • BIZNOLOGY  |  THURSDAY, OCTOBER 16, 2014
    [Best] Link Building Basics: Tracking Results
    In order to optimize your campaign moving forward and work more efficiently, you need to know which strategies work best. Look at which pages performed the best in terms of links and consider focusing on these pages moving forward. 'Hello, and welcome to the newest edition of my Link Building Basics series here on Biznology. Outreach.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 16, 2014
    [Best] Rated I: For Strong Infographic Content
    If you do have the resources, get your layout information over to your design team and discuss the best way to lay out the information. Rated I: For Strong Infographic Content was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Infographics for everyone! Production. And finally, have fun!
  • HUBSPOT  |  THURSDAY, OCTOBER 16, 2014
    [Best] Are You an Ambivert? What It Means for You at Work
    Adam Grant , a tenured professor at the Wharton School of Business of the University of Pennsylvania, challenged the assumption that extroverts make the best salespeople in his study , where he surveyed and collected three months of sales records for over 300 salespeople. You''re not alone. Some of you may have heard of ambiversion before.
  • EARNEST ABOUT B2B  |  THURSDAY, OCTOBER 16, 2014
    [Best] Email marketing: Is emailing purchased data a waste of time?
    Sadly, when it comes to getting the best b2b response rates, it''s apparent that there’s no formula for 90%+ click-throughs or a theory for achieving 100% lead conversions but there are definitely some useful ideas that everyone can bring into their campaigns to make them more successful. Watch this space. B2B Marketing
  • MARKETING ACTION  |  THURSDAY, OCTOBER 16, 2014
    [Best] Email Etiquette: Don’t Sabotage Your Career
    The best way to do that is to make sure your language skills are polished and correct (or find yourself a trusty editor). Just because it’s the easiest doesn’t always mean it’s the best. Any major problem or issue is best resolved either face to face, or on the phone. Good email habits can help your career.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 16, 2014
    [Best] Skip Miller and Janelle Johnson Discuss the New Normal of Lead Qualification
    He’s the author of five best-selling books, including “ProActive Sales Management,” which ranked number one on Amazon for five consecutive years. He’s the author of five best-selling books, including “ProActive Sales Management,” which ranked number one on Amazon for five consecutive years. Act-On’s a perfect example of that.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 15, 2014
    [Best] Celebrate the 2014 Markie Award Winners!
    'To promote best practices and celebrate the accomplishments of modern marketers in an ever-evolving industry, Oracle Marketing Cloud has announced the winners of the 2014 Markie Awards , presented at Modern Marketing Experience Europe this week in London. Best Cross Channel Marketing Program – Tivoli. Marketing Efficiency
  • SYNECORE  |  WEDNESDAY, OCTOBER 15, 2014
    [Best] Understand Your Business: Value Proposition 101
    However, I challenge you to continue to simplify those elements of your business to best appeal to your target market or XYZ. 'Our organization provides ABC to XYZ. urge you to take the phrase above and repurpose it for your brand; in which ABC is the product or service your organization offers, and XYZ is your target audience. Did you do it?
  • VOICE-BASED MARKETING  |  WEDNESDAY, OCTOBER 15, 2014
    [Best] Getting Your Customers Out of Line With a Virtual Call Center
    Add an IVR to this, and you can have an automated survey direct the caller to the best possible agent. 'Airports always provide numerous sources of frustration. Something always goes wrong and there is always something that gets on your nerves. Yet, we suck it up, grit our teeth, and continue on because there is no way to avoid it.
  • LEADERSHIP  |  WEDNESDAY, OCTOBER 15, 2014
    [Best] If You Really Want to GIVE More…
    How will your channel partners, vendors and associates give you their best? 'Thanksgiving weekend in Canada offers an opportunity for us to take the time to reflect on life and be thankful. About a year and a half ago, I embarked on an adventure that has been transformational in nature. And I have miles to go…. How can you win more business?
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 15, 2014
    [Best] The Evolution of the Sales Role
    This matchmaking process of sorts is done through meetings and discussions to determine if the companies are the best fit for each others needs, ultimately deciding if the specializing partner company is able to provide growth for its clients’ products. In the age of the tweeting refrigerator , salespeople are transitioning.
  • WRITTENT  |  WEDNESDAY, OCTOBER 15, 2014
    [Best] 20 Amazing Resources to Learn Copywriting
    Most of her best advice can be found in her amazing cheat sheet. 'What is copywriting, really? Most often, it is the art of writing copy for marketing or advertising. In other words, it’s writing that’s designed to sell. That might seem easy, but believe me, it’s often not. Copyblogger. Kopywriting Kourse. Copy Hackers. Words at Work.
  • FATHOM  |  WEDNESDAY, OCTOBER 15, 2014
    [Best] Double Your Impact & Reach The Community With Your Hospital Blog [Webinar]
    We will look at the different kinds of content we feature, what works best and what falls flat. 'Reaching The Community With Your Hospital Blog. Free webinar on 10/22 at 2pm est. Register Today. When writing for an audience concerned about their health, a personable, humanistic approach is almost always a good method to take. Healthcare
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 15, 2014
    [Best] [Infographic] What’s in the Cards? Decide Your Marketing’s Fate
    Decide Your Marketing’s Fate was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Ellen Gomes As the end of year approaches, marketers try to predict the future of their programs and campaigns for the coming quarter and year. Check it out: View the infographic in a new window here.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, OCTOBER 15, 2014
    [Best] Customer Loyalty: Does it Exist Anymore?
    My guess is for those who are looking to get to the professional tradesman, the best way to do that is to have a strong relationship with the distributors, who in turn have customer loyalty with the tradesman. 'I know we all want to have customers that only call us and never quibble about price. guess we need to wake up. Years
  • ENGAGE  |  WEDNESDAY, OCTOBER 15, 2014
    [Best] How Infrastructure and Speed Is Affecting Your Content Distribution
    We document everything:  Because marketing is changing so quickly, brands and publishers make the mistake of thinking that things change too quickly to bother documenting best practices. Sure, best practices can change, but it''s easier to modify a shared document than it is to keep a running list in your head of what works and what doesn''t.
  • ENGAGE  |  WEDNESDAY, OCTOBER 15, 2014
    [Best] How to Create Real-Time Content with Long-Term Value
    We document everything:  Because marketing is changing so quickly, brands and publishers make the mistake of thinking that things change too quickly to bother documenting best practices. Sure, best practices can change, but it''s easier to modify a shared document than it is to keep a running list in your head of what works and what doesn''t.
  • ENGAGE  |  WEDNESDAY, OCTOBER 15, 2014
    [Best] It Takes a Village (and a Strategy) to Raise an Audience
    We document everything:  Because marketing is changing so quickly, brands and publishers make the mistake of thinking that things change too quickly to bother documenting best practices. Sure, best practices can change, but it''s easier to modify a shared document than it is to keep a running list in your head of what works and what doesn''t.
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 15, 2014
    [Best] ABCs of A/B Testing: 9 Ways to Optimize Your Email Campaigns
    'Testing is essential for optimizing your email campaigns; you want to find the combination of design and content that does the best job of enticing your audience and spurring them to action. It’s a best practice to test one element at a time. You can’t count on what worked in the past; market conditions change, and so do your buyers.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 14, 2014
    [Best] F1 Racing and Data: The Developments, Challenges & Rewards
    But, I’ll do my best by purposely mixing key elements from both and hope the analogies are obvious. 'Modern Marketing Experience Europe kicked off Tuesday in London with a rousing round of opening keynotes. My quandary: How do I give an overview without leaning on racing puns? Pole position. Turbocharged. Green flag. C’mon!
  • WEBBIQUITY  |  TUESDAY, OCTOBER 14, 2014
    [Best] Nine Practical Guides to Public Speaking and Presentations
    Michael Brenner writes that the teams behind the best events think in terms of “multi-format, multi-channel and a steady and continuous promotion of great content. And something most of us could improve at. How can you get and keep a roomful of people engaged with your presentation? Visually optimize the content you deliver?
  • EMAGAZINE B2B BLOG  |  TUESDAY, OCTOBER 14, 2014
    [Best] How Should B2B’s Spend PPC Dollars?
    The first step is identifying your target audience and then figuring out which platform best reaches them. It is important to note that this takes time and the only way to know which platform best reaches your target audience is to test. Below are the most effective lead generation campaigns that all B2B’s should consider testing.
  • ANNUITAS  |  TUESDAY, OCTOBER 14, 2014
    [Best] Why Change Management Comes into Play in B2B Marketing
    Marketers can develop the best content, design effective programs to drive conversions, and contribution to pipeline, but the organization (the executives), need to understand the strategic need for change across the organization, not just within marketing to be effective. 'There’s no better time to be a B2B marketer – we know that.
  • HUBSPOT  |  TUESDAY, OCTOBER 14, 2014
    [Best] The DiSC Assessment: How to Bring Out the Best in Your Management Style
    One of the best things you can do is lessen and soften your criticism, spoken or unspoken. By learning to best respond to their interests, concerns, strengths, and weaknesses, you can get the most from your people as well as leave them more satisfied. 'This post originally appeared on the Sales section of Inbound Hub. and Michael J.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, OCTOBER 14, 2014
    [Best] Does Your Sales and Marketing Management Contribute to the Company?
    It’s in management’s best interest to not only fulfill their duties but also to contribute to the growth of the company and to the growth of their team 'What does it mean to be a manager, director, SVP, VP, President, COO, CFO, or CEO, outside of the responsibilities listed in the job description? But that''s not always the case.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 14, 2014
    [Best] Key Takeaways from MarketingProfs’ #ContentBootCamp
    HOW can we best expose content to relevant audiences? Another key consideration involves thinking about how to best expose content to relevant audiences. 'Last week, I had the pleasure of attending MarketingProfs’ Content Creation Boot Camp, a pre-conference workshop kicking off the 2014 B2B Marketing Forum. What Makes Great Content?
  • BIZNOLOGY  |  TUESDAY, OCTOBER 14, 2014
    [Best] How to Build Your Influencers in Social Media
    That said, if you stick with it, it’ll turn out to be the best thing you’ve ever done. At the end of the day, no matter what you use to engage your “posse,” it wont work unless you ’re already best mates, you ’re a known entity (a star), you ’re a recognized brand, you have a stellar gift (a car) or you ’re willing to pay to play.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 14, 2014
    [Best] The Real Cost of Sending Bad Email
    The Real Cost of Sending Bad Email was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Neej Gore Behavioral personalization is fundamentally shifting the landscape of customer communication. One of the biggest beneficiaries of this new technology is email marketing. How much harm can it do? Wrong.
  • FEARLESS COMPETITOR  |  TUESDAY, OCTOBER 14, 2014
    [Best] Why the Future of Find New Customers is brighter than ever!
    Did you know that Buyerzone named this the Best B2B blog of 2012? 'Find New Customers , the nicest company in BtoB marketing today is poised for explosive growth. If Find New Customers can help a company in Russia with marketing, like we did yesterday, I bet we can help your USA company improve its marketing too. Text only engages sight.
  • HUBSPOT  |  TUESDAY, OCTOBER 14, 2014
    [Best] Job Interviews Gone Wrong: 9 Professionals Share Their Most Awkward Stories
    wish you all the best in your future endeavors!". 'Interviews are vulnerable times. There aren''t many things more nerve-wracking than walking into a room of people you desperately want to impress, and then getting questioned about (and ultimately judged on) your career choices, goals, strengths, weaknesses, and overall personality. Busines
  • MARKETING ACTION  |  TUESDAY, OCTOBER 14, 2014
    [Best] Marketing Automation’s Growing Role in Customer Lifecycle Management
    How best should they start thinking about what they need for effectively deploying this? 'An Act-On Conversation. Beyond Lead-to-Revenue: Lori Wizdo and Atri Chatterjee Discuss Marketing Automation’s Growing Role in Customer Lifecycle Management. Editor’s Note: Lori Wizdo is a principal analyst at Forrester Research. ATRI:    Hello, everyone.
  • VERTICAL RESPONSE  |  MONDAY, OCTOBER 13, 2014
    [Best] 20 Powerful Marketing Words & Phrases That Sell or Repel
    Best sellers – People like knowing what items or services are popular, so creating a list of best-selling products is a great way to capture additional sales. The subject line reads: Best-selling accent furniture to find that missing piece. The body of the email also uses the word “best sellers.”
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 13, 2014
    [Best] Create an Event Oasis: The Top Reasons to Host a Lounge
    Most of you reading this would not disagree that creating relationships that are personal and continuous are the best kind – but executing that vision can feel overwhelming. Create an Event Oasis: The Top Reasons to Host a Lounge was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. What is it?
  • HUBSPOT  |  MONDAY, OCTOBER 13, 2014
    [Best] How to Write an In-Depth Post in Less Than Two Hours
    The best outlines are those that don’t simply provide the main points, but also provide subpoints. Sounds pretty simple, I know, but it’s the best tool there is for the kind of research that I do. Certain sites have some of the best information on certain topics. That’s a lot to ask of a single article.
  • EARNEST ABOUT B2B  |  MONDAY, OCTOBER 13, 2014
    [Best] This is the week that was: B2B Marketing round up
    'All the best bits in the world of marketing. As we come to terms with the fact that the sun has packed up his hat and left us, we keep our chins up and gather the best bits of news, views and insight that we have stumbled across this week. Article of the week. The Educator, The Observer, The Polemicist and The Magpie. Take note.
  • B2B LEAD GENERATION BLOG  |  MONDAY, OCTOBER 13, 2014
    [Best] Building Your Strategic Lead Generation Portfolio
    The best marketers approach their work like a portfolio manager would run a mutual fund. How do you determine which channels are the best for generating leads and finding future customers? 'Tweet To be successful at lead generation, marketers can’t rely on one specific tactic. Rather, they must leverage a portfolio of channels.
  • VIDYARD  |  MONDAY, OCTOBER 13, 2014
    [Best] 20 Tweetable Tips from Ignite 2014
    To make sharing all this insight even easier, we’ve compiled some of the best tips and tricks from our keynote speakers into this handy list – tell your friends! “The best places to find a great story idea: Customers, Employees, History, Invention, Redemption.” ” (Click to Tweet). ” (Click to Tweet).
  • NUSPARK  |  SUNDAY, OCTOBER 12, 2014
    [Best] Keys to Optimizing a Website to Drive Conversions
    For the best benefits and simplest use, try a free service like Google Web Fonts.  'A good website can make or break your marketing efforts.  Without the proper elements in your web design, you could lose out on leads.  Create an Intriguing Design. To make the most of your design, take into consideration the following aspects. Think about it. 
  • FEARLESS COMPETITOR  |  SATURDAY, OCTOBER 11, 2014
    [Best] Great work with Find New Customers client Mintigo yesterday
    contact-form] Filed under: B2B demand generation , Clients , Find New Customers , Management best practices , Remarkable content , sales challenges , Sales knowledge , sales leadership. B2B demand generation Clients Find New Customers Management best practices Remarkable content sales challenges Sales knowledge sales leadership
  • HUBSPOT  |  SATURDAY, OCTOBER 11, 2014
    [Best] The 50/50 Experiment: A New Approach to Growth Hacking
    The best of the big were built from hundreds of thoughts and seeds of random, smaller ideas that underwent countless cracks at the bat. Following my 50-minute blitz, I spent another ten minutes selecting what I thought were the ten best ideas. 'This post originally appeared on The Agency Post. What’s the next big idea?".
  • INTEGRATED B2B  |  FRIDAY, OCTOBER 10, 2014
    [Best] 3 Things B2B Marketers Miss When Analyzing Social Media Contests
    Their “Destroy Your Printer Video Contest” showcased user-generated content of the best-ever destruction of their printers. It’s true that B2B may have a smaller audience to cater to on social media, but there are several ways to reach new audiences, one of which is by sponsoring social media contests. The runner up.
  • VOICE-BASED MARKETING  |  FRIDAY, OCTOBER 10, 2014
    [Best] Feature Friday: Live Monitoring
    Call center managers are constantly looking for ways to make sure that they’re offering the best service to their clients. 'Feature Friday is a bi-weekly blog featuring a new video brought to you by our Customer Success Team (CST). After all, we strive to be the easiest company you’ll work with! General
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, OCTOBER 10, 2014
    [Best] Why This Cold Sales Email Template Works So Well
    The truth is, every prospect is different, so there''s no guaranteeing that one best practice will work above all others. 'What if I told you the secret to getting cold prospects to always open and even act on your sales emails? Here it is: There is no secret. Recently, I noticed that your company. EST sound? Let''s break this down.
  • FEARLESS COMPETITOR  |  FRIDAY, OCTOBER 10, 2014
    [Best] The Key Philosophies of the President of Find New Customers
    and to grow my own business, Find New Customers , which is the best name in the industry by far. 'Jeff Ogden, President of Find New Customers , the nicest company in BtoB marketing today, is well known for his unique thought leadership ideas.  . want to share these with you dear reader. Seth Godin has lots of short pithy sayings and so do I.
  • LEADERSHIP  |  FRIDAY, OCTOBER 10, 2014
    [Best] Interesting Infographics: 10 Biggest Office Distractions
    'If you follow my blog, you know I tend to share topics related to marketing, B2B lead generation and social media; however, all of the best strategies and tactics will not make any difference if our teams fail to implement. To start off, in an average lifespan, did you know that we spend: 3.66 years eating. years driving. 25 years sleeping.
  • MARKETING ACTION  |  FRIDAY, OCTOBER 10, 2014
    [Best] Get Started with a Content Marketing Library
    If you have the talent and time in-house, building your own is the best bet. The best performing content piece I ever created was a “3 Myths” white paper. 'Not long ago I had a great conversation with a marketer whose company had recently adopted Act-On. like hearing this question, because I love answering it. Buy or build?
  • HUBSPOT  |  FRIDAY, OCTOBER 10, 2014
    [Best] The Ultimate Guide to Hiring Effective Marketers
    Leon Megginson said in 1963, “It is not…the strongest that survives; but the species that survives is the one that is able best to adapt and adjust to the changing environment in which it finds itself.” Best to buckle down. Ask all types in order to best evaluate candidate competency. need rock stars. You have?
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 9, 2014
    [Best] How Does B2B Marketing Compare to B2C?
    No matter what direction your B2B marketing is headed, it’s important to realize that doing what’s best over what is easy or fastest is what is going to make you stand out. 'This is a question that I get asked frequently and often wonder at times myself : How does B2B marketing compare with B2C marketing?  Creativity. Targeting.
  • ANNUITAS  |  THURSDAY, OCTOBER 9, 2014
    [Best] The Problem with Account-based Marketing
    download the hell out of those things, with every intention of reading them all to help expand my knowledge of marketing best practices. '*This post first ran June 13, 2014. Account-based marketing is a trend that is gaining a lot of traction, probably because it just makes so much sense. know many folks in the space that do the same as me.
  • EXPERIENCE MARKETING INSIGHTS  |  THURSDAY, OCTOBER 9, 2014
    [Best] Risk Ranch Named BMA’s Best Children’s App
    'Agriculture-based learning app created in conjunction with CME Group and 4-H wins BMA''s Platinum Award
  • FATHOM  |  THURSDAY, OCTOBER 9, 2014
    [Best] Creative Student Recruitment: Getting Personal in EDU Marketing
    Take, for instance, this twitter account that celebrates “ the best damn band in the land.”. 'In higher education marketing , you probably try all the digital marketing tactics to achieve higher enrollment rates. Maybe that’s pay-per-click advertising or search engine optimization. They get lost in the data. They stress under deadlines.
  • CRIMSON MARKETING  |  THURSDAY, OCTOBER 9, 2014
    [Best] Infographic: The Secret Formula for the Perfect Viral Share
    Whether you are saving a kitten from a burning building or thanking your mom for a job well done, use the best materials, tips and tricks so you can be seen around the world. was seeking an example where a commercial was so amusing or emotionally moving, people were sharing it even further with their friends online. Thanks Mom!
  • HUBSPOT  |  THURSDAY, OCTOBER 9, 2014
    [Best] A Look Inside Mashable’s Evolution [Interview]
    One of the biggest priorities at Mashable is finding the best way to distribute our content to Mashable’s growing community in the most exciting and organic way possible. 'Change is always difficult. Yet having the foresight to see that reason lurking in your future, and changing in anticipation of its arrival. Is the strategy working?
  • VERTICAL RESPONSE  |  THURSDAY, OCTOBER 9, 2014
    [Best] 10 Must-Attend Food and Beverage Conferences
    With 16,000 attendees and 650 exhibiting companies in 2014, the Expo offers the best opportunity to buy, shop, learn and discover!” 'The food and beverage business is a huge industry that includes agriculture, food processing, wholesale and distribution, retail, technology, and even marketing. Share in the comments. All rights reserved.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 9, 2014
    [Best] Marketo’s Marketing Nation Roadshow Wrap-Up: European Edition
    Marketo’s Marketing Nation Roadshow Wrap-Up: European Edition was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Raymond Coppinger Over the last few weeks, London and Paris were the wonderful host cities for the European leg of our “Innovation in the Nation” roadshow. Based on what they do.
  • HUBSPOT  |  THURSDAY, OCTOBER 9, 2014
    [Best] How to Design Content Remarketing Campaigns That Actually Work
    3) Send people to your best content. And see WordStream''s Complete Guide to AdWords Remarketing Best Practices for more tips, tricks and tactics to help you make the most of the content remarketing opportunity.). And people come -- they find your content in search results and in their social media feeds. About Ad Fatigue. So, be bold!
  • VIDYARD  |  THURSDAY, OCTOBER 9, 2014
    [Best] Correctly Reporting on Content Marketing
    Remember: currently, best-in-class companies only have a 1.6% Focus on delivering the best experiences possible with your content , which means providing the most relevant content wherever the person/account is in their lifecycle with your company. Many companies use ROI as a marketing metric. If not ROI, Then What? Velocity.
  • VIDYARD  |  THURSDAY, OCTOBER 9, 2014
    [Best] Creating Targeted B2B Content with Account Based Marketing
    There’s a good chance that the best message for Audience A isn’t the best message for Audience B. Best Practices for Implementation. Avanish recommends approaching your ABM with a strategic approach, following four best practices: Identify Business Objectives: specify your reasoning for implementing ABM and your related goals.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, OCTOBER 8, 2014
    [Best] New Frontiers in Data Driven Marketing
    Location- and context-aware programs are another aspect: the potential is obvious even though it’s not yet clear how to best exploit it. 'I recently gave a talk on New Frontiers in Data Driven Marketing, which managed to incorporate Barbie, Fred Astaire and Ginger Rogers, General Winfield Scott, and The Three Stooges. Okay, maybe not so new.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, OCTOBER 8, 2014
    [Best] Who Does @Forbes Say Are the Top 50 Most Influential CMOs in Social Media? @Infegy #SocBiz
    The best relationships, of course, aren’t limited to a single platform or touchpoint. 'Here at Blue Focus Marketing, we spend a lot of time talking about the importance of growing communities. They stretch across channels and technological boundaries. For my money, it’s always about going with option D: all of the above.
  • VERTICAL RESPONSE  |  WEDNESDAY, OCTOBER 8, 2014
    [Best] 8 Ways to Wake up Non-Responders
    Check out our post on the best time to send your emails. There is no one-size-fits-all approach to finding the best time, since each list is different. 'So you’ve got some subscribers on your mailing list who haven’t opened your emails or clicked on any links in a long time. How do you get them re-engaged? ” 4.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 8, 2014
    [Best] It's Time: How to Prep Your Email Marketing for the Holiday Season
    Try A/B testing different days and times to determine what works best for your audience. 'It seems like we only just unpacked our fall sweaters, but believe it or not, it’s time for marketers like us to think jingle bells, not jack-o''-lanterns. Here are some tips to get you started. Getting Into the Holiday Spirit. Manage bounces.
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