• INFER  |  MONDAY, MARCH 27, 2017
    [Best] Word on the Street: Predictive Advice from Infer Customers
    G2 Crowd also chatted with Joe Chernov, VP of Marketing at InsightSquared, about how the company’s go-to-market teams use Infer to build alignment around the best accounts, and drive engagement as part of their account-based sales and marketing strategies. First up was Matthew Bellows, CEO of Yesware, a long-time customer of Infer.
  • CONTENTLY  |  MONDAY, MARCH 27, 2017
    [Best] Virtual vs. Physical: The Two Brand Newsroom Models Taking Over Content Marketing
    But to build a brand newsroom that can crank out top-performing content, brands have had to compete with traditional storytelling machines to draw in the best creative talent. It’s 9 a.m. on a July morning in Reebok’s newsroom, and “binge think,” the corporation’s brainstorming session, is heating up.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 27, 2017
    [Best] What Email Marketers Need To Know About the Changes To Verizon Email Addresses
    If you’ve been following basic best practices in managing your list quality, there may not be much (if anything) for you to do. This further stresses the importance of best practices such as explicit opt-in, targeting highly engaged segments, and sending timely and relevant messaging. That is both true and false. Email Marketin
  • KOMARKETING ASSOCIATES  |  MONDAY, MARCH 27, 2017
    [Best] Report: Brand Marketing Helps Marketers Achieve Several Top Priorities
    In terms of the type of content that performs best for marketers, 18 percent said research/original data tends to resonate with their audience. New research suggests that brand marketing is helping marketers achieve goals ranging from customer acquisition to audience engagement. Content Marketing and Brand Awareness.
  • BIZNOLOGY  |  MONDAY, MARCH 27, 2017
    [Best] Social media strategy leaders: Sarah Nilson
    I hold weekly office hours, monthly meetings, and more to communicate standard operating procedures and best practices. Welcome to the next post in a series celebrating leaders in social media strategy. These professionals are pioneers, laying the groundwork for future marketers. Journey to the healthcare industry. Welcome Sarah!
  • MODERN B2B MARKETING  |  MONDAY, MARCH 27, 2017
    [Best] How to Scale Your Marketing Strategy Without Sacrificing Engagement
    Leading marketers devote a portion of their practice to strategically defining best-practice programs, layouts, templates, and more so that automation is not a laborious process. Author: Patrick Groover Companies are always looking for a new edge to capture mindshare and differentiate their solution within the marketplace. Scale Your Data.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 27, 2017
    [Best] How to be strategically authentic
    Most people promote their shiny best selves. Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. ” Perhaps there is no more misunderstood and mis-used word on the web today. Of course not.
  • HUBSPOT  |  MONDAY, MARCH 27, 2017
    [Best] How to Create a Twitter Moment: A Step-by-Step Guide
    Moments are published with a cover photo and introduction, so they’re kind of like a “best of” compilation article. Sometimes an event is so remarkably big that it completely takes over social media for a few hours, or even days. When more than 9,000 tweets are published per second, it can be hard to find great content on the platform.
  • CHIEFMARTECH  |  MONDAY, MARCH 27, 2017
    [Best] THE HACKIES: How leading marketing executives tackle martech
    With the marketing technology landscape in constant flux, it is incredibly challenging for even the best industry analysts — let alone marketers with full-time day jobs — to predict which vendors to rely on in five years. This article is a guest post by Liam O’Connor of Lenati. Like it? How do we decide which martech bets to make?
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 27, 2017
    [Best] Need More Customers? Get Happy Employees!
    What if I told you that the best way to grow your business was to focus on the happiness of your existing employees? Happy employees create happy customers. Happy customers deliver referrals to your sales team. And happy employees deliver candidate referrals to your HR team. Sounds so simple right? So why do so many […].
  • ACT-ON  |  MONDAY, MARCH 27, 2017
    [Best] What Can You Do with Marketing Automation: Surprise! Its more than you think.
    Test landing page copy, headlines, and calls to action to discover what works the best. Almost every marketer knows that marketing automation (MA) has been a boon for demand generation. Because marketing automation can do so much more. It also slices! It dices! It makes julienned fries! Well, proverbially, that is. Brand Marketing.
  • WEBBIQUITY  |  MONDAY, MARCH 27, 2017
    [Best] The 17 Best Social Media Management Tools
    For example: one of the sources used for this post was Ian Anderson Gray’s 5 Best Social Media Management Tools. This was the 36th post in the Best Online Business Tools series. #1: 1: Best Online Business Tools Series Kicks Off Today. #2: 2: The 12 Best Competitive Intelligence and Benchmarking Tools. #3: Buffer.
  • HUBSPOT  |  MONDAY, MARCH 27, 2017
    [Best] 10 of the Best Ads from March: Dinosaur Eggs, Shakespeare, and 80s Nostalgia
    Feel like you missed the best agency projects, ad campaigns, and creative videos from this month? We're rounding up the best of March below. 10 of the Best Ads from March. No worries -- we've got you covered. 1) Heinz. Image credit: Heinz/David Miami. 2) YouTube. Watch it below. 3) Telia. In real life? Not so much. 4) CoorDown.
  • JUNTA 42  |  SATURDAY, MARCH 25, 2017
    [Best] This Week in Content Marketing: Is Native Advertising’s Fail on Brands or Publishers?
    Entertainment brands, take note: My son (a member of Generation Z), who pointed out the new technology to me, thinks it’s the best invention ever. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show. Recorded live on March 20, 2017; Length: 1:05:21). Get it now.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, MARCH 17, 2017
    [Best] B2B Marketing Trends for 2016
    them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. B2B Marketing. processes are fundamentally changing. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, MARCH 17, 2017
    [Best] B2B Marketing Trends for 2016
    them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. B2B Marketing. processes are fundamentally changing. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, MARCH 17, 2017
    [Best] B2B Marketing Trends for 2016
    them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. B2B Marketing. processes are fundamentally changing. Look for.
  • LARGEREVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 17, 2017
    [Best] Secrets to Successful B2B Webinars
    This best practice guide covers a variety of elements surrounding successful webinar strategy and execution
  • LARGEREVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 17, 2017
    [Best] Six Key Steps to Successful Marketing Automation Adoption
    With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs Selecting a Marketing Automation platform can be a daunting task.
  • KAPOST  |  FRIDAY, MARCH 24, 2017
    [Best] 5 Ways to Use Your Blog to Test New Ideas
    Make sure you’re testing which types of titles work best; I like to test the “straight forward” title against one that evokes curiosity. We saved the best for last. Testing, testing… is this thing on? More often than not, a company’s blog becomes an afterthought for an organization. Start with the numbers.
  • VERTICAL RESPONSE  |  FRIDAY, MARCH 24, 2017
    [Best] The ABCs of A/B testing | How to base your subject lines on science
    “Knowing which work best for your audience is impossible without testing. Industry research in that regard is valuable, but you often can’t determine what will work best for your specific audiences and circumstances without going directly to the source. Testing options offer choices for better open rates. Subscribe. ©
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 24, 2017
    [Best] 3 Can’t-Miss Learnings at Marketing Nation Summit 2017
    And while it will be the best party in town (Train, anyone?), Author: Chandar Pattabhiram The countdown is on! In just one month, I’ll be taking the stage for my fourth Marketing Nation Summit and I couldn’t be more excited. This year is going to be bigger and better than ever before. Innovation Always. The Synergies of AdTech and MarTech.
  • HUBSPOT  |  FRIDAY, MARCH 24, 2017
    [Best] The Ultimate Social Media Holiday Calendar for 2017 [Resource]
    Best Friends Day #BestFriendsDay. Whether it's International Cat Day, Pizza Day, or Talk Like a Pirate Day, it seems like almost every day, the internet is celebrating a holiday. Whenever I log onto Twitter, I quickly scan what's trending on the left-hand side of the screen. But others might not be. Downloadable Holiday Calendar. March 2017.
  • IKO-SYSTEMS  |  FRIDAY, MARCH 24, 2017
    [Best] Email opens: our first sentence has more impact than our subject line
    My best guess is the following: after years of marketing tricks in subject lines to hack our brain to make us open emails, the credibility of subject lines has dropped big time. best practices metrics sales statistics email statsNote: these stats come from text emails sent by sales reps to leads in the UK, Nordics, Benelux).
  • ACT-ON  |  FRIDAY, MARCH 24, 2017
    [Best] 7 Best Practices for Optimizing Sales Enablement
    Clearly, it pays to take some time to understand the best ways to go about implementing effective sales enablement methods. Here are seven best practices to help you succeed with your sales enablement efforts. Marketing and sales have traditionally had a bit of a contentious relationship in many companies. Hire the right people.
  • HUBSPOT  |  FRIDAY, MARCH 24, 2017
    [Best] What Can Your Business Learn From Restaurant Marketing? [Infographic]
    So which restaurant marketing best practices can be applied to your business? In February 2016, the U.S. magazine Bon Appétit released its inaugural culture-themed issue, in which it explored -- among other topics -- just how we became so obsessed with food. Actually, you can. Read on to find out. Inbound Marketing IGSS
  • SNAPAPP  |  THURSDAY, MARCH 23, 2017
    [Best] What Is Lead Scoring? How to Create a Beginner to Advanced Model
    Lead scoring is a B2B marketer’s best friend. We also learned which content assets were the best indicators of discovery calls. When I think about the major difference between the world of B2B and B2C, lead scoring is one of the big dividers. So, why do marketers lead score? Why Lead Score? And are you using lead scoring effectively?
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 23, 2017
    [Best] Report: Just 7% of Marketers Deliver Real-Time Data-Driven Engagements
    Marketers are gathering more customer data, but research suggests that they are not capitalizing on new opportunities with this information in real-time. More than a quarter (28 percent) claim that they can only deliver “a handful” of these types of experiences through their platforms and touchpoints. Leveraging Marketing Data for Revenue.
  • ONALYTICA B2B  |  THURSDAY, MARCH 23, 2017
    [Best] Which Department Owns Influencer Marketing?
    Let us consider the following scenario: The PR team are best at controlling the message but only have time to manage 30 key journalists + a handful of high profile bloggers. The Social Media team best understand the culture of social media but are kept busy reacting to customers and/or reputational issues online. Market Positioning.
  • VERTICAL RESPONSE  |  THURSDAY, MARCH 23, 2017
    [Best] Announcing the Subject Line Slam Dunk contest
    We’re A/B testing eight subject lines, knockout tournament style, to find out which one is best. The NCAA has the Elite Eight, we’ve got our Subject Line Slam Dunk. Here at VerticalResponse we love a little friendly competition. So in honor of March Madness 2017, we decided to hold our own little playoff bracket. A or B? C or D?
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 23, 2017
    [Best] 5 SEO Tips for Videos: How Google Ranks Them & How to Optimize
    By following a few best practices for video SEO, you’ll enjoy more visible video search results and drive more organic traffic—and qualified leads—to your video content. The best way to know if users prefer video content for certain queries is to conduct searches for targeted keywords. How Does Google Rank Videos?
  • CONTENT STANDARD  |  THURSDAY, MARCH 23, 2017
    [Best] How to Prepare for Global Marketing Events: An Interview with Aviv Canaani of IBM
    We understood that our audience is very diverse, and that in order to best reach them, we had to create different types of content that would be relevant to each target audience group. There is no low season in Barcelona as far as tourism is concerned; throughout each year, we receive millions of visitors. How does storytelling help?
  • CONTENT STANDARD  |  THURSDAY, MARCH 23, 2017
    [Best] What Good Data Means for B2B Marketing Strategies
    Having all the best data in the world does you no good if the people who can affect its integrity or give you access to it aren’t on the same page as you. It’s been a long day at the office for our heroic marketing manager. There’s clearly an enormous amount of data coming in—data that costs quite a bit of budget to gather.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 23, 2017
    [Best] Why screenshots may be the key to influence marketing measurement
    Best influencers” – defined as the people creating the best, most beautiful content. Brands are investing in the education of the best influencers, teaching them how to create better content, manage their time, understand analytics, drive purchases. By Mark Schaefer. No question.
  • HUBSPOT  |  THURSDAY, MARCH 23, 2017
    [Best] How Customer-Driven Copy Helped HubSpot Increase Conversions by Nearly 100%
    As for who should take the lead, there's no debate: copy should dictate design -- cramming copy into a pre-defined design makes it difficult to tell the best possible story. New copy isn't better just because it's new. You can't just give your copy a "refresh" or aimlessly fiddle with headlines to get a huge boost in conversions. Copy Audit.
  • WEBBIQUITY  |  THURSDAY, MARCH 23, 2017
    [Best] The 15 Best Content Distribution and Amplification Tools
    Sample review: “You can re-purpose some of your best content for Medium.com. Sample review: “Tumblr is the best social network for finding, telling, or sharing visual stories.” This was the 35th post in the Best Online Business Tools series. #1: 1: Best Online Business Tools Series Kicks Off Today. #2: 2 ) Medium.
  • PUREB2B  |  WEDNESDAY, MARCH 22, 2017
    [Best] How to Nurture Leads with Email Marketing
    Businesses have identified it as the best time to send out marketing emails. The best antidote here is to remember that marketing automation platforms have lead scoring capabilities that show which leads are better than others—saving marketers tons of time, effort, and resources as they focus more on prospects who are more likely to convert.
  • EXPERIENCE MARKETING INSIGHTS  |  WEDNESDAY, MARCH 22, 2017
    [Best] Laws of Audience Attraction Series: Digital Marketing 101
    Your digital starter kit: best practices for using digital to gain event attendees
  • THE POINT  |  WEDNESDAY, MARCH 22, 2017
    [Best] Email 101: Tell Me Something I Don’t Already Know
    Account-Based Marketing B2B Marketing Campaign Strategy Content marketing Demand Generation email marketing lead generation Uncategorized Azalead B2B email creative B2B email marketing b2b email marketing agency B2B email marketing best practices B2B email strategy email best practices email marketing best practices email marketing tips
  • DISTRIBION  |  WEDNESDAY, MARCH 22, 2017
    [Best] How to Incorporate Webinar Promotion into Your Multi-channel Marketing Mix
    The best thing about having a robust webinar marketing process is that you can leverage it for future webinars. First of all, you cannot track the visits, sources, channels, and so on, that the visitors are coming from, so you end up having no clue which promotional activities led to the best results. Who should you target? Conclusion.
  • CONTENTLY  |  WEDNESDAY, MARCH 22, 2017
    [Best] Storytelling Is Not a Strategy
    However, I’m hopeful the industry will take big strides in 2017, putting more thought into setting proper goals and telling the best stories that will serve a specific business outcome. At the start of 2017, I made the shift from ad tech to martech. Today, those headwinds are inescapable. Ad blockers have flourished.
  • ONALYTICA B2B  |  WEDNESDAY, MARCH 22, 2017
    [Best] The 3 Biggest Things to Remember When it Comes to Influencer Marketing in 2017
    At our joint breakfast event Use Your Influence two weeks ago, we looked at the changing nature of the influencer landscape, the most common problems brands face when it comes to working with influencers, and the best ways to create effective influencer strategies, whatever your brand or budget. 3. Your list alone is not enough.
  • OPENTOPIC  |  WEDNESDAY, MARCH 22, 2017
    [Best] Key Trends in LinkedIn Publishing
    As you know, at BuzzSumo we love to dig into content marketing data to discover what types of articles perform best. Most recently, we wanted to find out more about long-form LinkedIn Publishing. So we researched more than 228,000 posts published at LinkedIn.com, and an additional 136,000 articles published on other sites.
  • EARNEST ABOUT B2B  |  WEDNESDAY, MARCH 22, 2017
    [Best] B2B Marketing Ideas and Innovation: All the inspiration you need in one handy resource
    We can’t guarantee to include all examples provided but we’ll continue to update the matrix as best we can. Back in late January, we stumbled across a Medium post by Eric Stromberg – sharing his Startup Idea Matrix. It got us thinking. You'll find the matrix here. Click on the links that take your fancy and feast on the ideas. Enjoy.
  • DISCOVERORG  |  WEDNESDAY, MARCH 22, 2017
    [Best] [VIDEO] How to Evaluate a Data Provider
    The flip side is I’m sure those vendors just can’t stand that I’m unable see how each one is the best. You’d end up buying the luckiest data provider, not necessarily the best. Does this situation sound familiar? Watch the Video. What You May Be Doing Wrong. The problem with the first method is it’s too small a sample size.
  • VIDYARD  |  WEDNESDAY, MARCH 22, 2017
    [Best] Using Video in Sales to Identify and Prioritize Quality Leads
    And for all the technology that’s available, the best way to help prospects connect the dots between your product and the person they want to be is a bona fide, living, breathing human being. And if each salesperson is trying to juggle dozens of possibly-engaged leads, how can they best prioritize their time? Why Efficiency Matters.
  • BIZNOLOGY  |  WEDNESDAY, MARCH 22, 2017
    [Best] 5 steps to wrangling your most important social media channels
    From all the options , how do you pick the best social media marketing tools for you? Figure out what works best for you and have fun with it. Social media gurus make social media management sound so darn difficult. Maybe it’s because they have social media management services to sell you, or they could be in the wrong business.
  • VERTICAL RESPONSE  |  WEDNESDAY, MARCH 22, 2017
    [Best] Make your mark | Create your own logo in minutes
    And if you want to brush up on some logo tips, tricks, and best practices, download our free eBook, Guide to Logo Design , for everything you need to know about these crucial brand symbols. Great news for anyone who has dreamed of designing their own logo for their business! Choose from hundreds of designs. What will your logo look like?
  • LEAD LIAISON  |  WEDNESDAY, MARCH 22, 2017
    [Best] How to Start Generating Leads for Your B2B Company
    Sure, it’s a long way ahead, but now is the best time to start while you’re still at it. *Editor’s Note: The views & opinions expressed in any guest post on our site are those of the guest author and do not necessarily reflect the opinions and views of Lead Liaison. This post will guide you to: Set up a lead generating website.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 22, 2017
    [Best] Introducing The Definitive Guide to Account-Based Marketing
    Do your best-existing customers who generate the most revenue for your business have distinct characteristics OR have you identified accounts with distinct characteristics that have the potential to generate more revenue? In fact, you’ve probably heard about it so often that it may have started to feel like just another buzzword.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 22, 2017
    [Best] 3 Important relationship lessons I’ve learned from offline businesses
    Sometimes the best online marketing advice comes from the offline world. business relationships business strategy Case studies Marketing best practices customer acquistion customer connections mars dorianBy Mars Dorian, {grow} Contributing Columnist. 1) Even if your service is banal, you can make it meaningful. The lesson? Conclusion.
  • CHIEFMARTECH  |  WEDNESDAY, MARCH 22, 2017
    [Best] THE HACKIES: A customer-centric approach to building marketing and sales stacks
    Yet, despite their best attempts, numerous studies suggest that this current approach isn’t having the desired impact for the majority of companies employing it. We have organized the B2B Customer Data into categories, doing our best to place each company into the most relevant group. Like it? The B2B buying process is broken.
  • ENGAGIO  |  WEDNESDAY, MARCH 22, 2017
    [Best] How Funnel Volatility Affects Your Account Based Strategy
    The best way to identify seasonality is a year-over-year comparison to look for the same peaks and valleys. Volatility is my favorite way of looking at funnel metrics over time. It’s an immediate way to identity where your funnel is predictable and where you have blockage points. Volatility is easy to see. Seasonality. Decreasing volatility.
  • ENGAGIO  |  WEDNESDAY, MARCH 22, 2017
    [Best] How Funnel Volatility Effects your Account Based Strategy
    The best way to identify seasonality is a year-over-year comparison to look for the same peaks and valleys. Volatility is my favorite way of looking at funnel metrics over time. It’s an immediate way to identity where your funnel is predictable and where you have blockage points. Volatility is easy to see. Seasonality. Decreasing volatility.
  • ACT-ON  |  WEDNESDAY, MARCH 22, 2017
    [Best] Why Plan a Social Media Takeover?
    As a result, you’ll determine which approaches work best with your target audience and start engaging with them in newer and more powerful ways. Brands spend many years strategically building, nurturing, and growing their social media presence — and for good reason. The Benefits of a Social Media Takeover. Greater authenticity is established.
  • HUBSPOT  |  WEDNESDAY, MARCH 22, 2017
    [Best] 4 Ways to Use Audio in B2B Marketing
    Podcasts, like blogs, follow the pillars of inbound marketing, in that you’re creating valuable, educational content for people who are searching for information on what your business does best. When you’re trying to get somewhere -- by foot, train, bus, or car -- how do you pass the time? But what does that have to do with us? 1) Podcasts.
  • BUZZSUMO  |  TUESDAY, MARCH 21, 2017
    [Best] 7 Effective Techniques for Better Email Marketing
    7 Killer Techniques for Your Best Email Marketing. Well, be that as it may, Boomerang’s research found that writing as a third-grader is best for response rates. If you’ve been doing your best to show readers how smart you are by writing like a valedictorian, you may want to rethink that. Ready? Let’s dive in! Apply. Conference.
  • FATHOM  |  TUESDAY, MARCH 21, 2017
    [Best] How Will Google’s Latest AdWords Changes Affect You?
    Search Engine Land said it best with “Inappropriate variations are often discovered only after an advertiser has paid for wasted clicks and the variation shows up in a search query report. Google is making a big change to exact match keyword targeting in AdWords. Matching for close variants—including plurals, typos, abbreviations, etc.—will
  • KEO MARKETING  |  TUESDAY, MARCH 21, 2017
    [Best] Four Myths of Website Design
    It must look professional, be optimized for best results from the search engines and will lead the visitors through the sales funnel to conversion. Designing a website, either from scratch or as an update, is a carefully-executed process that requires planning, developing, testing and modifying the website. This is not the case.
  • LEANDATA  |  TUESDAY, MARCH 21, 2017
    [Best] Why The Best Story Wins in Business
    Matthew Luhn is a creative artist who helped bring to life some of the best-loved animated movies of our time. And he will be speaking at the upcoming TOPO Summit about his favorite subject: The Best Story Wins. It really is whoever tells the best story wins,” Luhn said. Luhn laughed. Been there, done that. Matthew Luhn.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 21, 2017
    [Best] What Does a Content Marketer Do? Answered by a Content Marketer
    Figure out the tactics that have the best chance of achieving your goals and move on to the next step in the process. However, I’ve learned over the years that numbers can be a content marketer’s best friend. This question immediately makes me think of this image: ( Image Credit ). Researching. Interviewing. Creating. Sharing. Sharing.
  • INFER  |  TUESDAY, MARCH 21, 2017
    [Best] Interview with Infer on Predictive and ABM
    Do I have a way to acquire net-new contacts and accounts that look like my best customers? Prioritize and activate your best accounts, then measure success with predictive behavior scoring. Josh Hill’s interview with Infer’s Director of Product Marketing, Nikhil Balaraman, originally appeared on Marketing Rockstar Guides.
  • VIDYARD  |  TUESDAY, MARCH 21, 2017
    [Best] Meet the Team, Video Style: Amar Chahal
    Learn how a business class at UofT changed his life, and the best way to fry chicken in this new video: What Didn’t Make the Cut. Meet the Team is our monthly chance to introduce you to the fabulous, quirky, talented people that work at Vidyard, using our favorite medium — video! What’s your favorite video on the internet right now?
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 21, 2017
    [Best] 3 Ways to Beat Perfection Paralysis at Its Own Game
    While developing best practices for our customers, I quickly realized that it would take longer than expected to launch a ‘perfect’ final product. Here are three tips for putting your best foot out there without suffering from perfection paralysis: . Though, as we know, that’s not always the case. Internal criticism.
  • BUZZSUMO  |  TUESDAY, MARCH 21, 2017
    [Best] Key Trends in LinkedIn Publishing
    As you know, at BuzzSumo we love to dig into content marketing data to discover what types of articles perform best. Most recently, we wanted to find out more about long-form LinkedIn Publishing. So we researched more than 228,000 posts published at LinkedIn.com, and an additional 136,000 articles published on other sites. Professional.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 21, 2017
    [Best] New research reveals Americans migrating to three social media platforms
    BuzzSumo is the world’s best way to discover, analyze and amplify your content. By Mark Schaefer. Is social media turning into a three-horse race? New research by Edison indicates that Americans are starting to migrate to three big social media platforms, while usage and preference is flattening out on secondary platforms.
  • CHIEFMARTECH  |  TUESDAY, MARCH 21, 2017
    [Best] 32 questions you should ask when you interview a martech leader
    Single-vendor integrated stack or best-of-breed stack – what’s your recommendation and why? The best strategies will likely include a fiscal plan, people-enablement plan, change management plan (integrations, training, documentation, etc.), How would you ensure you’ve gotten the most from your vendors at the best price?
  • WEBBIQUITY  |  TUESDAY, MARCH 21, 2017
    [Best] The Six Best Accounting and Finance Tools for Small Business
    This was the 34th post in the Best Online Business Tools series. #1: 1: Best Online Business Tools Series Kicks Off Today. #2: 2: The 12 Best Competitive Intelligence and Benchmarking Tools. #3: 3: The Nine Best Facebook Marketing Tools. #4: 4: The 14 Best Content Planning and Research Tools. #5: 1 ) Xero.
  • ACT-ON  |  TUESDAY, MARCH 21, 2017
    [Best] Customer Feedback Fundamentals: What Do Your Customers Really Think?
    So, today I want to give you some suggestions on how best to solicit that needed feedback – how you can talk to customers strategically and glean their wisdom. It’s best to hire an impartial expert to run the show. What do your customers think of your business? No, really – do you know? Have you asked? and “keep it up!” Survey says!
  • HUBSPOT  |  TUESDAY, MARCH 21, 2017
    [Best] How Redesigning HubSpot.com Doubled Conversion Rates
    The best copywriters are also great researchers. Oftentimes, we'll get caught up in subjective debates over what we personally think looks best. The main distinction is this: The best aesthetics account for what the users consider to be beautiful more than what the stakeholders consider to be beautiful. So let's get to it.
  • HUBSPOT  |  TUESDAY, MARCH 21, 2017
    [Best] Why Agencies Should Abandon Advertising and Invest in Owned Media
    To make the best use of guest writers and editors, you’ll first need to start thinking like a publisher. The downward spiral of traditional advertising’s effectiveness started nearly two decades ago, when marketers simply cut and pasted print ads onto their digital properties. Consider the pitiful state of online ads. Another $1.1
  • KOMARKETING ASSOCIATES  |  MONDAY, MARCH 20, 2017
    [Best] Report: More Customers Read and Engaged with Marketing Emails in 2016
    Keep in mind that while engagement rates were higher on Fridays this quarter, brands must develop email schedules that are best for their unique industry and audience,” wrote the authors of the study. A new analysis of 2016 data suggests that while customers read more marketing emails in 2016 than 2015, they also deleted them more often.
  • BIZIBLE  |  MONDAY, MARCH 20, 2017
    [Best] Are You Measuring Event Marketing The Right Way?
    If you want to learn more about measuring offline marketing channels side-by-side with your online channels, as well as best practices for optimizing your event marketing with the right metrics, join us for a webinar on March 23rd. For many B2B marketing departments, event marketing takes up a significant portion of the budget.
  • BIZNOLOGY  |  MONDAY, MARCH 20, 2017
    [Best] 6 assumptions push marketing gets wrong
    That’s one of the best ways to earn their trust. The best ones feature experts who aren’t writing to spin the corporate line but rather, to give valuable information. I recently gave a keynote address to the Content Strategy Applied conference in London. But digital is an opt-in, lean-in medium. ” More hands went up.
  • CONTENT STANDARD  |  MONDAY, MARCH 20, 2017
    [Best] How to Properly Diagnose a Failed Email Campaign
    The best way to win the war is to shoot all of your cannons in every direction, right? As Mark Twain said after his latest marketing promotion, “The reports of the death of the email campaign are greatly exaggerated.” Consider this scenario: You’re the VP of marketing for an SMB company that sells luxury goods online. Yikes.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 20, 2017
    [Best] 6 Mobile Marketing Secrets You’ll Learn in 6 Minutes
    The best way to understand the value of mobile marketing automation is to break it up into actionable pieces. Author: Stefan Bhagwandin Marketing automation means a lot of things. It’s an umbrella term that covers everything from intelligent, data-driven campaigns to deep audience segmentation. . Automation starts with data. Purchase?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 20, 2017
    [Best] Stop creating Random Acts of Content
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. The company had little pockets of activity across their divisions but they were just not gaining any traction. Let’s unpack this a bit. Your plan.
  • HUBSPOT  |  MONDAY, MARCH 20, 2017
    [Best] The State of Social Media Demographics: 2017 Benchmarks [Infographic]
    With this information, figuring out how to best reach your personas on social media doesn't have to be such a daunting task. There's quite a bit of information out there to support the claims that people are moving farther away from broadcast television, and closer to the digital realm. That is, for social media, at least. Social Media IGSS
  • CHIEFMARTECH  |  MONDAY, MARCH 20, 2017
    [Best] Microsoft shares their marketing stack in the Stackies, and it’s awesome
    The best ones do more than just namecheck tools they use. It demonstrates how a heterogeneous, best-of-breed marketing stack can be conceptually cohesive — orchestrating a diverse set of technologies in a coherent architecture. The slide itself is beautifully designed. But these are just my observations. Marketing Management
  • HUBSPOT  |  MONDAY, MARCH 20, 2017
    [Best] What Is Guerrilla Marketing? 7 Examples to Inspire Your Brand
    Guerrilla marketing is often best understood when it's observed, so that's how we're going to approach its best practices and takeaways here. Sometimes what looks like your silliest idea might be the best one. The word "guerrilla," in its written form, seems very intense. It conjures images of rebellion and conflict. 1) Bounty.
  • HUBSPOT  |  MONDAY, MARCH 20, 2017
    [Best] 6 Branding Mistakes Undermining Your Company's Image
    If you think you might one day want to take your brand global, it's best to sniff out potential issues in advance -- and be prepared to localize your message. In 1982, Colgate decided to jump on the frozen food craze by releasing a line of Colgate-branded frozen entrees called Colgate Kitchen Entrees. What's a brand style guide? wait, what?".
  • PUREB2B  |  MONDAY, MARCH 20, 2017
    [Best] 7 Benefits of Closed-Loop Reporting
    Focus on Your Best Channels and Prospects. When you know what works and what doesn’t, you can narrow your focus to the best performing pieces of content, sales tactics, and landing pages. The best way to “close the loop” is to align your sales and marketing teams. So how does it work? How great is that? Do the math.
  • EXPERIENCE MARKETING INSIGHTS  |  FRIDAY, MARCH 17, 2017
    [Best] 10 Ideas Marketers Can Steal from SXSW
    Inspiration and innovation from five days of the best in brand experience
  • KAPOST  |  FRIDAY, MARCH 17, 2017
    [Best] 5 Strategies to Help Teams Thrive after a Merger
    Flag your best content to repurpose. A merger and acquisition (M&A) often feels like a standard tactic in an ever-changing market based on product-market fit and the long-term vision of a company. But when the dust begins to settle, the office can feel like a barren wasteland of hodgepodge teams and disjointed processes. Run an Audit.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 17, 2017
    [Best] 10 Tips to Help Marketers Make Political Emails Great (Again)
    The best way to approach this challenge is to align email cadence with the activity level of the individual. Perhaps the best way to go about this is by categorizing links in your email campaign and identifying which users tend to click on which topics. Focus On Deliverability First. Why start with deliverability? Segmentation.
  • ONALYTICA B2B  |  FRIDAY, MARCH 17, 2017
    [Best] 10 Tips for Selling in Influencer Marketing to Senior Management
    They need to trust that in your hands, the project has the best chance of success. #3 It’s human nature to want to paint the best possible scenario to impress; however, painting an unrealistic picture will just set you up for disappointment- both in yourself and from senior managers. 1 Be factual, not anecdotal. OUTCOMES.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 17, 2017
    [Best] Straight from the Champions’ Mouths: What to Look Forward to at Summit 2017
    This year, we’re bringing together the best and brightest minds in marketing, advertising, IT, services, and beyond for cutting-edge thought leadership, industry best practices, and unparalleled networking opportunities. Also, plan in advance–in-between sessions is not the best time to decide where you want to go next.—
  • HUBSPOT  |  FRIDAY, MARCH 17, 2017
    [Best] Erin Go Bragh: How St. Patrick's Day Celebrations Were Shaped by Marketing
    That began when Irish-Americans continued to face opposition by others, despite the aforementioned best efforts. In Boston, just across the river from HubSpot’s headquarters, St. Patrick’s Day is kind of a big deal. There’s a parade. There’s a special breakfast for the who’s-who of local government. There are green bagels. Patrick’s Day.
  • B2B MARKETING INSIDER  |  FRIDAY, MARCH 17, 2017
    [Best] Weekend Reading: “Predictable Prospecting” by Marylou Tyler
    ” Marylou Tyler is also the co-author of the best selling book “Predictable Revenue,” written with Aaron Ross. For the 114th episode of The Marketing Book Podcast, I interviewed Marylou Tyler, co-author of “Predictable Prospecting: How to Radically Increase Your B2B Sales Pipeline.” Predictable Prospecting” […].
  • WEBBIQUITY  |  FRIDAY, MARCH 17, 2017
    [Best] How to Create the Three Parts for Any Sales Funnel
    The best landing pages have a unique design, yet support your company and product branding. Guest post by Katrina Manning. What is a Sales Funnel? Sales funnels are everywhere. Created properly, they help guide buyers naturally through their decision phases from awareness to interest to desire to action. The Three Parts. The Lead Generator.
  • HUBSPOT  |  FRIDAY, MARCH 17, 2017
    [Best] The Best 2017 Networking Events for Marketers
    And to help you avoid the trouble of canvassing the web to find the best ones, we compiled this list for you. With mobile usage now surpassing that of desktop , learning how to best use that medium for marketing is no longer just nice-to-have. Learn best from keynotes, since they make up the majority of this event's content.
  • SNAPAPP  |  THURSDAY, MARCH 16, 2017
    [Best] What is a Marketing Technology Stack? Definitions, Stats and Examples.
    When these different teams come together and share information provided by their handy marketing stack, they can make better, more informed decisions about efforts moving forward – and can devote financial and time resources to the activities that are producing the best results. . And, how do I set it up? Let’s take a closer look. . .
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MARCH 16, 2017
    [Best] Is MarTech Is Too Important To Leave To The Marketers?
    Still, there’s no real reason to doubt that marketers are the best judges of what they need. I’m still pondering the relationship between marketing and IT : what it is, will be, and should be. Those roots made it seem a likely candidate for IT-driven purchases, but Yadav told me his primary buyers are marketing operations staff. Yikes!)
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 16, 2017
    [Best] Survey: Digital Marketers Show Most Interest in Advertising on Instagram
    Ad Age and RBC Capital Markets scored these platforms on a 1-to-8 scale (8 being the best) for their ROI as well. Snapchat, Facebook and Instagram continue to grow in popularity as digital advertising channels, but which networks lead the pack? The majority (64 percent) said that they were most interested in advertising on Instagram.
  • VIDYARD  |  THURSDAY, MARCH 16, 2017
    [Best] 50+ Video Marketing Stats that Prove You’re Doing it Right
    Over 50% of marketing professionals world-wide name video as the type of content with the best ROI – Adobe ( Tweet This ). Video may be all the rage, but for data-driven businesses, it’s hard to justify spending resources on a new content type without… well… data, right? But it’s 2017, and the times, they are a’ changing!
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MARCH 16, 2017
    [Best] Marketing’s Like Love: How Rejection Leads to Success
    A dropdown menu is best practice in this case, because it encourages standardized input.) Imagine you’re having a night on the town with someone special. Both of you have just met, but your vibes click and you think you like each other. You even make plans for that all-important “next time.” No texts returned. Frozen out.
  • BIZNOLOGY  |  THURSDAY, MARCH 16, 2017
    [Best] Digital fear or digital hope?
    The good news is that this is not a sci-fi book or movie, where we are passive witnesses of the storytelling, fearing for the worst but hoping for the best. By many accounts, the oldest person alive now is Emma Morano— likely the only living person born in the 1800s. It’s hard to tell who’s right. Like this post?
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 16, 2017
    [Best] 3 Criteria for Selecting an Enterprise-Ready Marketing Platform [Whitepaper]
    For example, solutions with a reputation for releases that are frequently reduced in scope or repeatedly delayed, or product roadmaps that seem vague, may not be the best choice for a future-proof enterprise technology purchase. Are you clear on the key criteria you should bear in mind as you evaluate possible options?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 16, 2017
    [Best] Why 30 may be the most important number of your career
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. I come from a world that celebrates impatience. Life was run in the short-term. It was not unusual to compromise long-term benefits for short-term realities.
  • WEBBIQUITY  |  THURSDAY, MARCH 16, 2017
    [Best] Six SEO Tips for UX Designers
    And historical best practice says verb-noun pairs work great for users in terms of setting expectation and enticing action. Guest post by Alex Berg. Image credit: Bambi Corro III. During a redesign, there’s a lot that can go wrong from technical issues and audience reaction to traffic loss and falling revenue. 1. Use descriptive links.
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