• B2B MARKETING MENTOR  |  TUESDAY, APRIL 15, 2014
    [Best] Our 5 Favorite SFA Software User Interfaces (UIs)
    It’s up to you to choose the one that best suits your company’s unique needs and preferences. 'Modern sales force automation (SFA) software offers a range of features and analytic capabilities to help you better evaluate your sales pipeline to prioritize and close leads. Microsoft Dynamics CRM. Pipedrive. Sales Cloud by Salesforce. SugarCRM.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, APRIL 15, 2014
    [Best] Matching Marketing Technology to Business Strategy: A Starting Framework
    Methods to meet them are technology options, such as integrated suites, best of breed systems, and platforms-and-apps. The really critical challenge in setting your technology strategy is understanding the implications of each option so you can pick the technology strategy that best meets the business strategy requirements. Norton.
  • HUBSPOT  |  TUESDAY, APRIL 15, 2014
    [Best] 7 Schools That Are Totally Rocking Their LinkedIn University Pages
    Penn State uses their LinkedIn University Page bio section to share what they do best. 'LinkedIn has opened its doors to high school students in search of college degrees, and schools have responded positively by creating engaging and informative LinkedIn University Pages. Take a look: 1) Arizona State University. nonprofit
  • SYNECORE  |  TUESDAY, APRIL 15, 2014
    [Best] Sales are Struggling! What Needs Attention: My Website or My Sales Team?
    Your Best Sales Rep. If you’re website is not your best sales rep, make it your best sales rep. 'I’ve always been straight to the point, and I’ll continue that characteristic today; the answer to the question in the title is…your WEBSITE! To begin with, ask yourself why you hired your sales team. SPOILER ALERT!
  • SYNECORE  |  TUESDAY, APRIL 15, 2014
    [Best] Sales are Struggling! Who Needs Attention: My Website or My Sales Team?
    Your Best Sales Rep. If you’re website is not your best sales rep, make it your best sales rep. 'I’ve always been straight to the point, and I’ll continue that characteristic today; the answer to the question in the title is…your WEBSITE! To begin with, ask yourself why you hired your sales team. SPOILER ALERT!
  • B2B MARKETING UNPLUGGED  |  TUESDAY, APRIL 15, 2014
    [Best] Fixing Your Sucky Website Step Three: The End Game
    The best news, you can use your consultant as a human shield when you take the whole thing to the Hand-Wringers, Keebler Elves and Productivity Prevention Department. 'Here is our final look at fixing sucky websites. In Step One , we cleaned up the obvious stuff like broken links and old content. But that was just window-dressing.
  • HUBSPOT  |  TUESDAY, APRIL 15, 2014
    [Best] Study: Everyone Talks 'Engagement,' Nobody Knows What It Means
    Building trust involves unselfishness, which means “delivering what is in the best interest of the other person in the relationship.” 'This post originally appeared on the Opinion section of Inbound Hub. To read more content like this, subscribe to Opinion. Engagement. We all talk about it. But does anyone even know what it means?
  • MARKETING INTERACTIONS  |  TUESDAY, APRIL 15, 2014
    [Best] Cut Through the Red Tape of Consensus for B2B Buying Decisions
    What are we doing to convince them that making the decision is the best answer to their problem, issue or achieving their objective? 'This headline caught my eye - 53 Percent of B2B Fortune 500 Companies Use Marketing Automation - so I clicked through to read it. Reason #1: Lots of Red Tape. agree. Consensus is hard to get.
  • THE ROI GUY  |  TUESDAY, APRIL 15, 2014
    [Best] Interview: Guided Selling with Storytelling, Insights and Financial Justification
    SiriusDecisions has what I feel is the best metric, pointing out that that 67% of buyers are already decided on their solution prior to rep engagement. What would your roadmap be on how to best bridge this Value Gap? The best is that it’s in a really easy to use online and iPad App that sales reps and partners love to use.
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 15, 2014
    [Best] 4 Content Marketing Blogs That Can Help You Improve Your Writing
    It’s simple, really: If you’re looking to improve your writing, one of the best things can you can do for yourself is read. Then Contently, committed to delivering compelling stories that inspire a human connection, may be your best bet. To me, it felt a lot like busy work. mean, anyone who can read a book can also write a book report.
  • E-QUIP  |  TUESDAY, APRIL 15, 2014
    [Best] Is Your Firm Serious About Its Values?
    'Countless studies and best-selling business books repeat the same refrain—values matter. This kind of assessment is best conducted with broad employee participation. The most successful companies typically have a strong set of values that guide all corporate activity. In particular, whether or not your values are operational (i.e.,
  • EMAGAZINE B2B BLOG  |  TUESDAY, APRIL 15, 2014
    [Best] Why eMagine Considers WordPress the best in the CMS Race
    Even though Joomla, Drupal, Magento and other open source CMSs are just as powerful, why do we think our clients best option is WordPress? 'While eMagine does develop websites on a variety of CMS platforms, we primarily uses WordPress as our platform of choice. So, we developed our own CMS (called EZedit). Not anymore. SEO-friendly.
  • LEADERSHIP  |  TUESDAY, APRIL 15, 2014
    [Best] What’s Your B2B Marketing Mission?
    To embark on a mission that drives us to deliver not just the best product or service but to strive for something better than the best. Then make it your mission to find the best answers to those problems in a cost-effective, efficient and sustainable manner. 'Start Thinking Out-Of-The-Planet! It’s not impossible.
  • ANNUITAS GROUP  |  TUESDAY, APRIL 15, 2014
    [Best] What is the International Association of Privacy Professionals? Why Should Marketers Care?
    Read the responses from my Q &A with Omer Tene @omertene Vice President of Research and Education from the International Association of Privacy Professionals (IAPP) and see why Data Privacy and Email Deliverability best practices need to be a part of a the modern marketer’s skill set. Q: The IAPP is a mystery to most marketers.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, APRIL 15, 2014
    [Best] How to Increase Employee Retention in Inside Sales
    Eventually, you''ll most likely lose your best people if you approach it that way. Approach your position as a sales manager with your inside sales reps'' best interests in mind, and you may see an incerase in employee retention 'Employee retention seemed to be a taboo subject at my old sales jobs. No one should be OK with that.
  • THE B2B RESEARCH BLOG  |  TUESDAY, APRIL 15, 2014
    [Best] B2B social media – a two horse race?
    And if you believe in the wisdom of crowds (or self-fulfilling prophecies) then the latest B2B Social Media Benchmark report reveals where you’re likely to get the best return on this effort. 'Social media is time consuming.  The average B2B marketing department spends 17% of their time on it. In 2013 Twitter had the lead by a nose. 
  • FATHOM  |  TUESDAY, APRIL 15, 2014
    [Best] Best Practices for Blogger Outreach
    Follow these best practices to get the most out of your outreach efforts. typical best practice is to follow up 5-10 days after sending the first email, depending on how quick you need their response. However, following these best practices will help you get the most out of your time and effort. Research. Grab Their Attention.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 15, 2014
    [Best] If You’ve Got It, Use It (Data, That Is)
    If You’ve Got It, Use It (Data, That Is) was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: DJ Waldow “Big data” is hot. If you look at how the phrase “big data” is trending on Google Trends , you can see that the term took a huge leap between 2012 and 2013, and has been rising ever since.
  • VIEWPOINT  |  TUESDAY, APRIL 15, 2014
    [Best] Finding That Entrepreneurial Spirit And Maintaining It Even When You’re Big
    Meaning, no matter if it was a goal scored or an air ball, just think about the next best thing. 'By Christopher Hosford, editor-in-chief, HosfordGroup. Last month I attended the Future of Business conference in New York City, sponsored by international software giant SAP. But Linkner was not here to talk about bootstrapping Detroit. Youch!
  • HUBSPOT  |  TUESDAY, APRIL 15, 2014
    [Best] Why the First Rule of Culture Is Misguided [SlideShare]
    Many people think that culture should “just happen” and that talking about it is pointless at best -- and toxic at worst. 'Over the past year since we released HubSpot’s Culture Code , I’ve learned some hard lessons about company culture, the hardest of which was that culture is like Fight Club. Now I know why.
  • ACSELLERANT  |  TUESDAY, APRIL 15, 2014
    [Best] How to Get Your C-Suite Targeted Videos Seen by Your C-Suite Targets
    'In the last blog post I covered why video is the best vehicle for C-suite consumption of your marketing message – what the content should be and how to produce a video they’ll watch. You still have to get the video in front of them, though. Video SEO There are tons of statistics concerning the […].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 15, 2014
    [Best] The best marketing insight I’ve received in the past 5 years
    His books include the best-selling classic  Influence: The Psychology of Persuasion. That isn’t going to come from the best backlinks or the most optimized content. The post The best marketing insight I’ve received in the past 5 years appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Human.
  • 3D2B  |  MONDAY, APRIL 14, 2014
    [Best] Quick Tips to Make Sure the Best B2B Leads Don’t Get Lost in the Marketing/Sales Void
    'To make sure you don’t lose your best B2B lead generation efforts when you hand them over to sales, you need to start by clearly defining what a good lead is. Both sales and marketing should agree on this definition. Define a Good Lead. Sales people would, of course, like marketing to fuel their sales funnel with ready-to-buy leads.
  • VERTICAL RESPONSE  |  MONDAY, APRIL 14, 2014
    [Best] Heartbleed Bug: What You Need to Know
    CNET has created a list of the top 100 web sites and their current status , however, your best bet is to hear it from the source, either through an email you may receive from a company you’ve done business with, or by contacting them directly to find out. What is Heartbleed? What is OpenSSL? The versions with the vulnerability are 1.0.1
  • VISIONEDGE  |  MONDAY, APRIL 14, 2014
    [Best] Free Benchmarking–Does Your Marketing Measure Up?
    'Here’s something we know after conducting the marketing performance measurement and management study since 2001: Best-in-Class marketers are relentless when it comes to continuous improvement. If you can, you may be among the ranks of the Best-in-Class—those marketers who have made marketing relevant to the C-Suite!
  • HUBSPOT  |  MONDAY, APRIL 14, 2014
    [Best] The Purpose of Repurposing Content
    If you want to attract or convert more people of the same buyer persona in the same part of the buyer''s journey, a revamp is the best choice. The best part about repurposing content is that you can use it to achieve multiple purposes at once. After a minute or two, we started grouping them into themes. typical brainstorming tactic.
  • VERTICAL RESPONSE  |  MONDAY, APRIL 14, 2014
    [Best] After an Event: How to Connect and Follow up on Email + Social
    If you have list segmentation , make sure to select the area where they best fit. 'In the world of digital marketing, it’s easy to forget that some email addresses are collected in person. Now what? We’ll share some tips on making the most of the new names of eager prospects who want your messages in their inbox.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 14, 2014
    [Best] Lead Generation for Dummies: 7 Lead Generation Strategies You Might Not Have Considered
    Lead Generation for Dummies: 7 Lead Generation Strategies You Might Not Have Considered was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. However, there are many additional creative and innovative lead generation strategies that marketers can tap into. Going Guerrilla. Delving into Influencer Marketing.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 14, 2014
    [Best] The “Mad Men” Sendoff: 5 Ways We Marketers Love You
    The C-level perspective isn’t always the best bet to bank. Marketing Efficiency AMC content inspiration lessons from mad men Mad Men mad men era mad men takeaways marketing best practices modern marketing pop culture 'by Amanda Batista | Tweet this It’s the Monday after the final season premiere of AMC’s Mad Men (hangover much)?
  • HUBSPOT  |  MONDAY, APRIL 14, 2014
    [Best] Which Company Should You Actually Work For? [Quiz]
    Wouldn''t it be nice to know ahead of time where you''d fit in best? 'Finding a dream job is like dating. Sometimes, you''ll find it on your very first gig out of school. Other times, you''ll kiss a bunch of frogs before landing a job that you love doing every day, at a company with a culture you love. Which company did you get?
  • FATHOM  |  MONDAY, APRIL 14, 2014
    [Best] Purpose-Driven Marketing for a Purpose-Driven Economy
    As millennials (most notably) follow paths of personal and social entrepreneurship, the workplaces that foster everybody’s growth and encourage workers to realize their purposes are the ones that ultimately motivate their best work and retain long-term loyalty. 'Aaron Hurst speaking at Fathom, 4.8.2014. Original, right?).
  • MARKETING ACTION  |  MONDAY, APRIL 14, 2014
    [Best] Using the Unsubscribe Process to Grow Your Company
    It’s always best to prompt those unsubscribing with any other offers you have going on at the moment. It’s a best practice to offer a one-click universal opt-out, also. 'Making sure you have a solid email unsubscribe strategy is nothing new. Not to mention the legal requirements…). It’s not as bad as it seems. Not endearing!
  • WEBBIQUITY  |  MONDAY, APRIL 14, 2014
    [Best] 83 Exceptional Social Media and Marketing Statistics for 2014
    57% of B2B vendors say they are shifting their B2B commerce transactions from offline to online and self-service, and 44% agree “that B2B commerce is adopting B2C best practices in order to optimize the purchasing experience.” '“Big data” is one of the trendiest buzzwordy terms in marketing/technology/business today.
  • SYNECORE  |  SUNDAY, APRIL 13, 2014
    [Best] The Social Spark: 3 Sources for Social Media Success
    With a focus on advanced Facebook marketing, Jon Loomer provides personal insights and valuable resources to getting the best out of the consistently changing platform. As a social media strategist, it''s not only my role to manage social media platforms, but to stay updated on the daily changes the industry encounters. Jon Loomer. Jay Baer.
  • HUBSPOT  |  SUNDAY, APRIL 13, 2014
    [Best] Twitter's New Profile Layout, Gmail's Image-Heavy Inbox & More in HubSpot Content This Week
    This blog post outlines the best practices for protecting your account, as well as the steps you can take to recover your account after it has already been hacked. 'Our digital social tools are both a blessing and a curse. See all that and more in this week''s HubSpot content roundup. What to Do When Your Twitter Account Gets Hacked.
  • E-QUIP  |  SATURDAY, APRIL 12, 2014
    [Best] Are You Holding Your Young Stars Back?
    The best firms have established a professional development curriculum that specifies what training and experience is needed at each stage of one''s career. One of the simplest steps in helping your younger professionals develop is also one of the best: Invite them to join you in your work. Well, maybe because the times are different.
  • HUBSPOT  |  FRIDAY, APRIL 11, 2014
    [Best] From Direct Mail to Digital: How Your School Can Avoid the Dreaded #CollegeMail
    You want to send right information to the best potential applicants at the right time to get the best return on your marketing investment. That''s the best way to inform your applicants while giving you the opportunity to keep the conversation going. Offer information online that you would usually print.
  • HINGE MARKETING  |  FRIDAY, APRIL 11, 2014
    [Best] How to Grow Your Email Contacts Organically
    And if they become a client, they’ll be the best kind: an educated one. 'The benefits of email marketing have been proven time and time again. Here are a couple notable statistics. About half of B2B companies spend at least 10% of their marketing budgets on email, and email marketing’s ROI has been found to be 127%. in return.
  • VOICE-BASED MARKETING  |  FRIDAY, APRIL 11, 2014
    [Best] Google Switches to Protected (Not Provided) Paid Search Keyword Data
    best call tracking providers) and then is matched to the advertisers targeted keyword. In In this example the keyword “call tracking” would be listed in the Ifbyphone reporting, but the actual user’s search query “best call tracking providers” would not. Encrypted Google Paid Search Queries.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 11, 2014
    [Best] Marketing Trend Watch: 2014 Planning Survey
    Marketing Trend Watch: 2014 Planning Survey was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Maggie Jones As any marketer will tell you, planning isn’t something that happens once a year. Running Multi-Channel Marketing Programs. Where should you invest your budget? The Right Number of Programs.
  • HUBSPOT  |  FRIDAY, APRIL 11, 2014
    [Best] Why Search Volume Doesn't Matter as Much as You Think
    Previously, it was the marketer''s go-to metric to figure out what keywords would be the best to optimize around. And it makes sense that they''d care about this -- they want to deliver the best possible search experience for their users. Because these days, the emphasis should be more on quality and conversions than volume alone.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 11, 2014
    [Best] 6 Fundamental Value-Based Selling Tips
    It’s the salesperson best prepared to know his prospect and respect his control of the buying process who typically closes the deal. Follow Mike on Twitter @MikeKamo. Some say selling is an art form. Others claim sales is a science. believe there is a bit of both in the craft of salesmanship. Research Your Customer. Put your research to work.
  • FATHOM  |  FRIDAY, APRIL 11, 2014
    [Best] Understanding AdWords Sitelink Extensions
    Even though Adwords allows you up to 25 characters for the link, I recommend trying to keep desktop sitelinks to 18-20 characters and mobile to 12-15 characters for the best CTR. 'Sitelink extensions are the easiest and most common type of extension to include in your ads.  It now factors in ad extensions and formats.
  • MARKETING ACTION  |  FRIDAY, APRIL 11, 2014
    [Best] Mind the Spam Trap: New On-Demand Webinar Helps You Avoid Being Blacklisted
    It happens to the best of companies. Created to combat spammers, blacklists are notorious registries that curate ne’er-do-well email marketers who don’t follow best practices. 'You just got blacklisted. Now what? Why should you care? Two reasons. First, your domain can easily end up blacklisted if a spam trap ensnares it. license.
  • VIDYARD  |  FRIDAY, APRIL 11, 2014
    [Best] Pepsi Uses Awesome Interactive Video to Wow World Cup Fans
    The best interaction in my books was the signed football with your name on it mid-video. The question is, which video campaign for the World Cup do you like best? Check out Coke’s biggest marketing campaign yet and comment with which video (Coke or Pepsi) you like best! Why Interactive is Impressive. Battle of the Brands!
  • CHRIS KOCH  |  THURSDAY, APRIL 10, 2014
    [Best] Why Brand Journalism Must Die
    The best idea marketing is conceived, funded, created, and disseminated by a commercial interest in a commercial goal. 'There is no such thing as brand journalism. was a journalist for 25 years, so I should know. But really, what people refer to as brand journalism really isn’t journalism or anything close to it. It’s marketing. you retort.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, APRIL 10, 2014
    [Best] Marketo Conference: Small Changes, Big Picture
    Marketo’s conclusion does position them as the best choice for marketing buyers, since they are the only marketing platform vendor with such a limited scope. Still, the real focus was on Marketo’s own announcements, which included several product changes and a new positioning. I wasn’t at the conference but Marketo briefed me on their plans.)
  • ANNUITAS GROUP  |  THURSDAY, APRIL 10, 2014
    [Best] 5 Mistakes Companies Make When Automating Their Marketing
    The real issue is not, “who will use automation”, but rather the governance that is put in place to ensure there is a best practice methodology that is adhered to across the organization. '*This article first ran in VentureBeat on April 2, 2014. According to Raab Associates, Inc. billion. So where is the disconnect? Here’s what they said.
  • BIZNOLOGY  |  THURSDAY, APRIL 10, 2014
    [Best] A sustainable process for optimized content marketing and brand publishing
    What is the game plan to ensure the best coverage possible – how do you plan to synchronize your marketing teams to maximize reach? 'You spend a lot of time researching, planning, and creating all kinds of content online. It’s a common challenge. Everyone is busy. And how well are you measuring this spread and its impact near and long-term?
  • B2B MARKETING MENTOR  |  THURSDAY, APRIL 10, 2014
    [Best] How to Use Your Sales Team to Create Better Buyer Personas
    Your best sources of information are your sales team’s top performers, because they are “the most tuned-in to your most willing buyers, and they know how to connect with those individuals,” says Alex Pence, account manager at brand marketing and design firm Design the Planet. So, how can you create buyer personas that actually work? Goals.
  • VOICE-BASED MARKETING  |  THURSDAY, APRIL 10, 2014
    [Best] In a Mobile World, Marketers Shouldn’t Underestimate the Importance of Call Tracking
    To ensure your brand is making the best use of marketing spend and supporting decision-making with up-to-date ROI reports, utilize call tracking technology for maximum lead generation potential. 'Fact: The number of smartphone users worldwide will total 1.75 billion this year, while mobile phone penetration is expected to increase from 61.1%
  • WRITTENT  |  THURSDAY, APRIL 10, 2014
    [Best] 11 Ways to Come Up with a Rocking Content Marketing Strategy
    Dedicate time each week to learning the tools, tactics, and best practices you need to succeed.  In the best scenario, the right outsourcing scenario is as nimble and easy-to-scale as you need it to be. The world’s best bloggers are expert curators. 'Image source. No more mediocrity. Are you with me? Image source. Fact Check.
  • BIZNOLOGY  |  THURSDAY, APRIL 10, 2014
    [Best] 5 Marketing skills that digital journalists will need
    Perhaps Quartz editor-in-chief Kevin Delaney summed it up best when he told Pew: “The training of traditional journalism is not perfectly suited to what digital audiences are looking to read.” 'How do you horrify a tough editor? Just let him know that an inviolate grammar rule no longer matters. Change. We can’t seem to stop it.
  • BLOG MY CALLS  |  THURSDAY, APRIL 10, 2014
    [Best] Direct Mail and Call Tracking: How Money Mailer Saves Clients With LogMyCalls
    And we want to provide the best tools to our franchisees.”. Was to search for the best tool then implement it on a company-wide basis. We need the best tools.”. And LogMyCalls is simply the best.”. can honestly say it is the best call tracking tool I’ve ever seen. Summary: Why Call Tracking. He’s a big client.”.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 10, 2014
    [Best] Marketo’s Marketing Nation Summit Wrap-Up: Practical Innovation, Being Human, and Going Beyond the Keyword
    Thank you so much to all of our attendees for making it the best Marketing Nation Summit to date! Marketo’s Marketing Nation Summit Wrap-Up: Practical Innovation, Being Human, and Going Beyond the Keyword was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Wednesday Keynote. Drum roll please….
  • VIEWPOINT  |  THURSDAY, APRIL 10, 2014
    [Best] Are Your Sales Suffering Because You've Picked The Worst Times To Contact Prospects?
    Research has shown that the best time to contact a prospect is between 8:00 and 9:00 a.m. The best weekday to call is Thursday, followed by Tuesday then Wednesday. If your sales are down, perhaps you should reconsider your timing and preparation for making contacts. Why Cold Calling Still Works. Cold Call Timing. Peak Interest Timing.
  • SOCIAL MEDIA B2B  |  THURSDAY, APRIL 10, 2014
    [Best] Work in B2B? LinkedIn Can Supercharge Your Personal Brand
    You can post original content, share other content, curate content – there are a lot of ways to do it, just choose what’s best for you. 'Employees at B2B companies know that LinkedIn is the B2B network. asked him what it was. His answer? It’s kind of a digital rolodex that connects people. Well, a decade later, I am a believer.
  • MARKETING ACTION  |  THURSDAY, APRIL 10, 2014
    [Best] 5 Ways of Ensuring Real ROI in Social Media
    Often times, social media does its best work in the hard-to-quantify areas of trust and awareness, which is why you’ve got to think long and hard about the metrics that matter most for your business, and track them well. In essence, it’s tough to know what ROI looks like when it comes to social. Take, for example, a Facebook “like.”
  • 3D2B  |  THURSDAY, APRIL 10, 2014
    [Best] How to Avoid the Black Hole of Sales Leads
    So you can expect that your best salespeople will ignore unqualified marketing leads and cultivate their own— based on their years of experience and expertise. 'Are Sales Driven by Numbers or Quality? Metaphors (and their literary cousins—proverbs and adages) are convenient ways to define situations clearly. Is it simply lost?”.
  • HUBSPOT  |  WEDNESDAY, APRIL 9, 2014
    [Best] 7 Questions Marketing Leaders Should Be Asking Their Employees
    They should be able to assert the reasons for focusing their time and efforts on those chosen projects over others, and ideally it should be because those projects will best help them hit their goal and increase the ROI of your marketing. One of the best ways to have a strong marketing team is to encourage cross-collaboration.
  • VOICE-BASED MARKETING  |  WEDNESDAY, APRIL 9, 2014
    [Best] Chicago Mayor Rahm Emanuel and Local CEOs Talk “What Works” In Chicago Tech and Business
    Our best incentive is our workers,” Emanuel said, and that includes students. Today the event in Chicago involved two panels: one featuring a host of entrepreneurs and thinkers to discuss their side of things, and another with Chicago Mayor Rahm Emanuel, Gary Mayor Karen Freeman-Wilson, and Pittsburgh Mayor William Peduto. It certainly was.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 9, 2014
    [Best] Live from Marketo’s Marketing Nation Summit: Chair Potatoes, Empathy Hacks, and Innovation in the Nation
    As you figure out your ideal content marketing mix, make small investments in a number of different channels, and see what works best. Live from Marketo’s Marketing Nation Summit: Chair Potatoes, Empathy Hacks, and Innovation in the Nation was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].
  • ENGAGE  |  WEDNESDAY, APRIL 9, 2014
    [Best] How to Ensure a Good Photo Shoot: Pass Along these Tips to Your Subject
    The first few photos will be to test the lighting to make sure that the camera captures the scene in the best way. This helps capture different views of you to find the best, most flattering photo. 'Being in a photo shoot is fun, but sometimes people feel uncomfortable because they don’t know what to expect or what to do. What to Wear.
  • HUBSPOT  |  WEDNESDAY, APRIL 9, 2014
    [Best] Twitter's New Profile Layout Is Here: What You Need to Know
    Best Tweets. Your most popular tweets -- those that are retweeted, favorited, and replied to the most -- will appear slightly larger on your profile page than the rest of your tweets, so others can easily identify and interact with your best content. What You Should Know About the New Twitter Profile Layout. Profile Picture.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, APRIL 9, 2014
    [Best] Needs-Based Marketing for Executive Buyers Today
    Further segment your results by selecting things that are most important to you and that best fit the problems your product solves (for instance, if you sell recruiting services, you may be interested in all companies who are currently hiring). It’s no secret that the buyer’s journey has changed. 1) Focus on the right market.
  • FATHOM  |  WEDNESDAY, APRIL 9, 2014
    [Best] Selling with IBS … It Isn’t What it Sounds Like
    'The life and times of a sales rep, in my experience, can be best described as a roller coaster marathon. The highs are high and the lows are low, but one thing is for sure … it doesn’t stop. Regular traditional and old-school prospecting techniques are pretty much dead, and us hunters must take a more creative approach to connect.
  • VERTICAL RESPONSE  |  WEDNESDAY, APRIL 9, 2014
    [Best] 7 Email Etiquette Rules to Send By
    Email Marketing Email Best Practices Email Campaigns Email Etiquette email marketing Email Marketing Best Practice email marketing rules email newsletters 'Etiquette doesn’t just apply to your table manners; it applies to email marketing too. These unwritten rules of the email world are worth reviewing. We didn’t think so.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 9, 2014
    [Best] The top 10 tricks for sales lead generation
    In this webinar, you’ll find out: Your best prospecting media–and the media channels to avoid–for lead generation campaigning today. The single best offer strategy in B2B marketing today; plus other offers that motivate action. So how do you provide your sales team with the leads that will increase their productivity by 200% or more?
  • B2B MARKETING INSIDER  |  WEDNESDAY, APRIL 9, 2014
    [Best] 29 Signs Your Business Is Not Ready For Content Marketing
    You don’t track how much of your content gets used and which does best. 'How do you know your business is ready for content marketing? Do you sometimes get the feeling that content marketing has become the latest bandwagon people are jumping on before they really understand what it is and what it takes? You’re not alone.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 9, 2014
    [Best] Tear Down This Wall Between Ad Tech and Marketing Automation
    Acxiom, with their industry leading Audience Operating System, brings the world’s best data and insights to marketers. This means that this omni-channel personalization joint solution  can bring together the best elements of the ad tech and marketing automation worlds: Acquisition and Engagement.  The Ad Tech World. Broad reach. 
  • TRADESMEN INSIGHTS  |  WEDNESDAY, APRIL 9, 2014
    [Best] Are You Getting Your Sales Force Involved in Social Media?
    Don’t Overlook One of Your Best Resources for Great Content – Your Sales Force. 'No, I’m not trying to delegate the social media tactics and implementations to the sales force, they’re too busy selling. Let’s face it, your sales forces are in the trenches every day solving customer’s problems.
  • SYNECORE  |  WEDNESDAY, APRIL 9, 2014
    [Best] Determining Your Goals: Tips to Get You Started on a Website Redesign
    One of the best ways to create specific goals for your website is to base them around these business objectives. 'When you think about redesigning your website, it''s likely that the first thing that jumps to your mind is design. However, there are several factors to consider when redesigning that far are more important than just aesthetics.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 9, 2014
    [Best] 7 Essential Mobile Apps for Marketers
    best practices Time management kerry gorgone marketing apps productivity 'By Kerry Gorgone, {grow} Contributing Columnist. have 87 apps on my iPhone. Some might think that’s too many, but I’ve been through them several times, trying to pare down, and I use them all. Here are a few essential mobile apps and tools for my fellow marketers.
  • MARKETING ACTION  |  WEDNESDAY, APRIL 9, 2014
    [Best] How Yahoo’s Use of DMARC Makes Marketing Even Harder for Email Marketers
    As a best practice, you should be using a “From” address that your client can easily relate to your brand, such as your.name@companyname.com. also recommend, if you haven’t already, implement DKIM and SPF to ensure you are compliant with today’s standards and best practices.  Many ISPs, such as Yahoo, have begun implementing DMARC.
  • VIDYARD  |  WEDNESDAY, APRIL 9, 2014
    [Best] Vidyard Rocks the Juno Awards Red Carpet as an Official Partner
    As a technology partner for the Junos, Vidyard sent Ian Hutchinson and I as official red carpet correspondents to take in the sights, and – more importantly – the sounds of the best the Canadian music scene has to offer. We arrived Friday afternoon to the buzz of the city preparing for the main ceremony taking place on Sunday evening.
  • HUBSPOT  |  TUESDAY, APRIL 8, 2014
    [Best] Coin Canisters: The Low-Tech Fundraiser That Can Make You Rich
    The best place for a donation box is next to the cash register. 'In the first part of this series , I explained what cause marketing is and how businesses and nonprofits are working together on win-win partnerships. There’s nothing sadder than an unloved coin canister. What a waste!". Rule #1: The busier the better. Well, a lot.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, APRIL 8, 2014
    [Best] NOW LIVE: The 1st InsideView B2B Marketing Influencers List [Infographic]
    At its best, InsideView for MarketingTM, will put marketers in a position to prove themselves revenue winners over, and over again. 'Late last year, InsideView launched its newest suite of products to arm B2B marketers with CRM Intelligence for the game of revenue marketing.
  • MARKETING INTERACTIONS  |  TUESDAY, APRIL 8, 2014
    [Best] B2B Marketers Need a Fresh Perspective
    Marketers and salespeople have got to focus on value delivery, not feeds and speeds, but features and functionality are what they know best, as I stated above. 'In response to my last post, Product is Not the Hero of a B2B Company’s Story, Michael Webb asked a great question. " of the things you've written about? We know this.
  • FATHOM  |  TUESDAY, APRIL 8, 2014
    [Best] Using Social Data to Improve Student Recruitment Online
    But with all the options, which channels are best and how do you get students’ attention? 'With a shrinking pool of applicants, colleges are forced to get creative in attracting prospective students –a reality that enrollment managers know all too well. Which Channels? Look at Data within Social Advertising.
  • WRITING ON THE WEB  |  TUESDAY, APRIL 8, 2014
    [Best] How to Make Yourself Blog When You Just Don’t Feel Like Blogging
    In the posts I mention previously, I learned that this is best handled through daily writing rituals that support a creative environment, a healthy brain, and good habits that encourage a “Just Do It!” 'Here’s a tip for how to make yourself write a blog post when you’re totally uninspired. ” attitude.
  • DIGITAL VOICES  |  TUESDAY, APRIL 8, 2014
    [Best] Getting Started with Content Marketing Strategy in 5 Easy Steps
    If one post every two weeks is the best you can do, then start with that. 'It isn’t hard to find information these days about taking your content marketing to the next level. But what if you’re just getting started with content marketing and feeling like you’re late to the party? Where do you actually begin?
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 8, 2014
    [Best] Rise of the Marketing Platform
    LEARN : The pace of change in marketing isn’t slowing down, so the platform also needs to give guidance, best practices, and knowledge to help marketers keep up. Rise of the Marketing Platform was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Ready for it? Marketing has changed a lot recently.
  • HUBSPOT  |  TUESDAY, APRIL 8, 2014
    [Best] How to Attract More Clicks to Your Blog Posts: 11 Revealing Title Tests
    hope that seeing some of this data will not only inspire you to find unique ways to position your blog post titles to make them more clickable, but that it will also encourage you to try out different types of titles on your own blog to see what works best for your readers. But that''s easier said than done. Which Blog Post Title Won?
  • SYNECORE  |  TUESDAY, APRIL 8, 2014
    [Best] 4 Telltale Signs That You Need a Website Redesign
    Best of all, you gain full control over your website while saving time and money. On top of that it''s a necessary step to ensure you retain your current customers, gain new clients, and present the best possible view of your company. Here are four telltale signs that you need a redesign. Your Website Doesn’t Work on Mobile Devices.
  • WEBBIQUITY  |  TUESDAY, APRIL 8, 2014
    [Best] 21 Fantastic Facebook Marketing Guides
    What are the best page apps for Facebook today? What are the best practices for advertising on Facebook? Find the answers to these questions any many more here in almost two dozen of the best guides to marketing on Facebook of the past year. Best Facebook Marketing Guides. ” Best Facebook Advertising Guides.
  • B2B VOICES  |  TUESDAY, APRIL 8, 2014
    [Best] Five Years of B2B Voices
    Best of all, there have been many new relationships forged and discussions about B2B topics online and in person with so many people. 'Five years ago we launched this blog. We’ve looked at topics such as SXSW , social networks , real-time B2B , strategy , reviewed books , content , content curation  and blogging. Discussion Infographi
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [Best] 70 New (Really) Marketing Automation Stats
    We’ve done our best to put them in their most natural spot. IDC, Best Practices Study in B2B Sales Methodologies , Aug 2012)  . Best-in-class companies are more than twice as likely as other companies to have a process to review website content for SEO (68% vs 28%). 'They’re getting old. It’s also 3 years old. It’s from 2009.
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [Best] 70 New (Really) Marketing Automation Stats
    We’ve done our best to put them in their most natural spot. IDC, Best Practices Study in B2B Sales Methodologies , Aug 2012)  . Best-in-class companies are more than twice as likely as other companies to have a process to review website content for SEO (68% vs 28%). 'They’re getting old. It’s also 3 years old. It’s from 2009.
  • 3D2B  |  TUESDAY, APRIL 8, 2014
    [Best] How to Win Appointments With B2B Decision Makers
    So here are some best practices that will help you set appointments and ultimately achieve your objectives. . You’re digging to discover how you can help the prospect best. 'Business-to-business appointment setting is essential because you need to get in front of decision makers to grow your business. Define Your Offering.
  • BIZNOLOGY  |  TUESDAY, APRIL 8, 2014
    [Best] How to engage bloggers down the long tail
    In a post-Internet world, this is best handled online, for efficiency’s sake. 'It’s essential for brands to have access to and a relationship with their current customers and clients as well with their fans, natural allies, their topical neighborhood, and their prospective and future clients.
  • BIZNOLOGY  |  TUESDAY, APRIL 8, 2014
    [Best] How to Engage Bloggers Down the Long Tail
    In a post-Internet world, this is best handled online, for efficiency’s sake. 'It’s essential for brands to have access to and a relationship with their current customers and clients as well with their fans, natural allies, their topical neighborhood, and their prospective and future clients.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 7, 2014
    [Best] 5 Memorable Takeaways From the Modern Marketing Tour Amsterdam Stop
    On 27 th March roughly 70 modern marketers converged on the lovely Hotel Pulitzer to hear modern marketing best practices from industry leaders, best practice experts, and customers. The bestBest Practices’ to suit your needs. 'by Sylvia Jensen | Tweet this Have you ever been to Amsterdam? love it.
  • HUBSPOT  |  MONDAY, APRIL 7, 2014
    [Best] How to Get Hired as an Inbound Marketer: 15 Qualities Managers Look For
    You should have a firm understanding of your industry in order to teach its best practices and have context to draw from. But be sure to spend some time developing your weaker skills so you can put yourself in the best position possible to become an inbound marketing rockstar. So how do you get a job in marketing? Inquisitive. Writing.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 7, 2014
    [Best] [Infographic] Marketo’s Marketing Nation Summit 2014 Map
    'Author: Dayna Rothman We are SO excited for tomorrow, the official kick-off day for  Marketo’s Marketing Nation Summit 2014 ! The agenda is jam-packed with high-value thought leadership sessions, inspiring keynotes, a fantastic expo hall, and some hopping parties. That’s why we created this handy infographic map! Event Marketing Infographic
  • EARNEST ABOUT B2B  |  MONDAY, APRIL 7, 2014
    [Best] Behavioural Economics in B2B Marketing
    They don’t go with ‘the best option’ And often they simply don’t do anything at all – even though it’s obvious they need to. 'Why behavioural economics will change what you do and how you do it. As B2B marketers, we’re in the business of persuasion. So far, so good. Right? Sadly not.
  • THE FORWARD OBSERVER  |  MONDAY, APRIL 7, 2014
    [Best] B2B Websites: How To Generate More Leads
    But with the economic downturn of recent years and Internet advancements that have changed the way people buy, many firms are struggling to catch up with how best to use their websites to develop new business. 'Artillery B2B Marketing Blog > The Forward Observer Worried that your website''s not catching more leads? Don''t be.
  • KOMARKETING ASSOCIATES  |  MONDAY, APRIL 7, 2014
    [Best] How B2B Companies Can Use Sitelinks For More Effective Advertisements
    Much like the rest of the ad copy, there are character limits per link as well: up to 25 characters for the anchor text itself, though 18-20 characters (which includes spaces) has been found to be the most successful for desktop campaigns and 12-15 characters is best for mobile. Sitelink Requirements. However, up to 20 can be included.
  • ENGAGE  |  MONDAY, APRIL 7, 2014
    [Best] Trust Me, I'm a Marketer
    You can try all you want to ignore the basic premise that authenticity works best but you’ll never gain traction. 'Think for a minute about who you might expect to meet in hell. have a pretty good idea of the type of person who might be on your short list. But who else? And marketers are among the guiltiest charged. image credit: Joe Wolf.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, APRIL 7, 2014
    [Best] 4 Ways Inside Sales Reps Are Like Hunger Games Tributes
    In order for a tribute to be successful, they must use creativity to make the best of their resources. 'Sales Prospecting Perspectives is pleased to bring you a post from Patrice Morrison , a Business Development Representative at AG Salesworks. ve seen inside sales described using many analogies. Here are four: 1) Drive. 3) Teamwork.
  • VOICE-BASED MARKETING  |  MONDAY, APRIL 7, 2014
    [Best] 5 Tips to Market Your Event Using Social Media
    This stuff matters and can help you decide what works best for your purposes so you can do more of it at your next event. 'Last week we joined Chicago women-centric tech organization Ms. We came away with some solid takeaways that you can hopefully use to better handle your next event. Not Every Event Is ‘Real’. Get Chatty. Use bit.ly
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