• SYNECORE  |  FRIDAY, APRIL 24, 2015
    [Best] 4 Tips For Using Facebook to Market a Conference
    It’ best to leverage multiple social media channels to market your event, platforms like Twitter, Instagram, YouTube, Pinterest, and Facebook. Facebook is one of the best social media channels for event marketing for a few reasons. Speakers often change, venues fall through, and prices are unpredictable. Why Facebook? Critical Channel.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 24, 2015
    [Best] Moneyball for Sales & Marketing
    That requires that they put their best foot forward each time they deliver a presentation, send. Understanding this kind of data lets sales and marketing teams match-up their best content with. pieces of collateral work best. best content. Managers identify what collateral works best – and where gaps are. sport.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 24, 2015
    [Best] Improving ROI with Marketing Optimization
    are struggling to balance all these channels to deliver the best overall results. • You don’t control all the channels. organizations can assemble it all to make the best decisions across multiple. Amid new constraints and complexities, how can marketers deliver the best value from. the best option.” About the Presenter.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 24, 2015
    [Best] Start engaging from the first click in the Customer Journey
    help marketers determine the next best step for contextual engagement with individual customers — and, potentially, the more profitable step for the business. the director of a web analytics consultancy put it well: “If you can figure out the best methodology of picking up the user, the interested person who’s. All Rights Reserved.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 24, 2015
    [Best] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    actively navigate to find the best parts. best online presentations encourage viewers to navigate using an indexed table of contents or thumbnail images. The best online presentations engage viewers like no other online medium. In short, the best online presentations are not just content. Belong In Every Content. world.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 24, 2015
    [Best] Closing the Loop on Social Leads
    Learn the tips and tricks to get you started and best practices. Closing the Loop on Social Leads 6 Identify your best performing offers to promote through social media in order to achieve high clickthrough. Indeed, building and. engaging with audiences on established social networks is now a key part of business interaction. business.
  • THIRD AND TWO B2B WHITE PAPERS  |  FRIDAY, APRIL 24, 2015
    [Best] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
    World's Best Manufacturer” (Prince Frederick, MD: Recorded Books, 2008) 2. J. Legendary Ad Executive David. Ogilvy: 'Costs tens of millions to. promote a brand' Smarter medium-sized advertisers concerned. with sales lead demand / revenue over brand. awareness IBM, Oracle, General Dynamics—they publish. among other advertising avenues. But in.
  • ASSOCIATION OF MARKETING B2B WHITE PAPERS  |  FRIDAY, APRIL 24, 2015
    [Best] A Guide to Mobile Website Design
    This white paper provides current best practices in developing a website to reach the ever-growing cohort of mobile device users Smartphones, tablets and other devices have become tremendously popular in recent years, and experts believe that the mobile segment is still far from saturation.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 24, 2015
    [Best] Secrets to Successful B2B Webinars
    This best practice guide covers a variety of elements surrounding successful webinar strategy and execution
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 24, 2015
    [Best] Secrets to Successful B2B Sales and Marketing Metrics
    This collection of short essays and best practices span across the entire sales and marketing pipeline, offering measurable perspectives on attaining better metrics
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 24, 2015
    [Best] Sales and Marketing Alignment in Lead Management
    Learn to use best practice lead nurturing, lead taxonomy, and service-level agreements to align functions. Join us for the "Sales and Marketing Alignment in Lead Management" webcast on Tuesday, February 24th at 10:00am PST/1:00pm EST and learn the best tactics in lead nurturing for your organization
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 24, 2015
    [Best] Best Practices for a Lead Management Strategy
    Six steps to figuring out the best process for your organization
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 24, 2015
    [Best] The Growth Hackers Wake Up Call
    How Growth Hacking Rewrote Marketing's Best Practices
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 24, 2015
    [Best] Free eGuide: Mobile Marketing Best Practices
    Remain compliant, increase your opt-in list, and make your next campaign a success
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 24, 2015
    [Best] Video: The New ROI Star of Marketing
    Tips and best practices for maximizing the impact of your video assets and tracking ROI
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 24, 2015
    [Best] Best Practices for a Lead Management Strategy
    Six steps to figuring out the best process for your organization
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 24, 2015
    [Best] 6 Best Practices for Creating a Content Marketing Strategy
    By leveraging these best practices, you can create an effective content marketing strategy or fine-tune the one you already have in place
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 24, 2015
    [Best] Best Practices For Setting Up a Lead Nurturing Program
    In this white paper, Heinz and his fellow thought leaders demystify lead nurturing, offering best practices that you can follow when developing your own winning program
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 24, 2015
    [Best] 6 Best Practices for Creating a Content Marketing Strategy
    Content marketing is the linchpin of demand creation - the link between brand awareness and lead generation
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 24, 2015
    [Best] Best Practices for Creating a Content Marketing Strategy
    Good content marketing delivers high-quality, relevant and valuable information to prospects
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 24, 2015
    [Best] Guide to Inbound Marketing Best Practices
    Learn best practices for successful inbound marketing campaigns
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 24, 2015
    [Best] Six Success Factors for Building a Best-Run Marketing Organization
    Several key success factors employed by the best-run marketing organizations, as well as software systems that support marketing processes, are essential contributors to favorable business out-comes
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 24, 2015
    [Best] Best in Class Marketers Drive Enhanced Customer Loyalty
    As marketing and sales organizations endeavor to escape the constricted economy of 2009, one of the most significant barriers to sustainable business growth lies squarely in their source of revenue: creating and maintaining profitable, long-term relationships with key customers
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 24, 2015
    [Best] Social Media Best Practices
    This White Paper will introduce you to the necessary steps you should take to employ HootSuite social media best practices
  • VIRALLY BLOG  |  FRIDAY, APRIL 24, 2015
    [Best] Great quality content is the key to leads
    The best way to do this is to ask them and really take the time to get as much detail as possible. Ebooks whitepapers and blogs and in fact any kind of content are a key asset to business and have been for quite sometime. But like most things in marketing poor marketing ruins a good thing. It may just surprise you as to what you find.
  • HINGE MARKETING  |  FRIDAY, APRIL 24, 2015
    [Best] 5 Things Your B2B Buyer Wants You To Stop Doing
    And collaborate with them to identify the best path forward. I’ve spent a lot of time in the buyer's seat as a former manager, executive, and corporate buyer. I’ve observed both others’ and my own reactions to sellers’ presentations. Some of it is great. Some of it is mediocre. How can you avoid being uninformed?
  • VIDYARD  |  FRIDAY, APRIL 24, 2015
    [Best] Why Four Billion Video Views Means a lot, Even to B2B Marketers
    YouTube and Facebook are great distribution channels to reach your audiences, but not the best hosting platforms for B2B businesses that have different goals than just view counts. 3. If they can crack the code on serving up the best content to the right user at the time it’s most relevant – well, the story writes itself.
  • VERTICAL RESPONSE  |  FRIDAY, APRIL 24, 2015
    [Best] A Beginner’s Guide to Creating a Must-See SlideShare Presentation
    You’re effectively using Facebook for your business and you can tweet with the best of them, so what social channel should you conquer next? SlideShare. This social media network, which helps you create and share presentations, is perfect for businesses. SlideShare averages 60 million unique visitors a month. Create a must-read title.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 24, 2015
    [Best] Field Events Are Just as Important as Conferences: Here are 4 Reasons Why
    What type of field event has worked best for you? Author: Rachel Yarnold When it comes to event marketing, conferences and tradeshows are typically what come to mind, right? These investments are usually steep, costing a company upwards of $15K for a basic sponsorship. What exactly are field events? The geographic location is up to you  .
  • THE POINT  |  THURSDAY, APRIL 23, 2015
    [Best] Above the Fold Still Critical for B2B Email Design
    high percentage of those messages are ignored, whilst the remainder is scanned at best. “Above the fold” is a term that originated in the heyday of print advertising and direct mail. look below the fold.). Does a theory that predates digital marketing still have relevance today? In a word: yes. Consider two factors: 1. Attention Span.
  • KEO MARKETING  |  THURSDAY, APRIL 23, 2015
    [Best] Email Marketing Can Be Profitable with Big Data
    You can also use this information to determine the best timing for your communications, and the best call to action for your audience. Most experts agree that personalization and an individual approach are the keys to a successful email campaign today, and knowing how to best take advantage of data is a critical part of that process.
  • FATHOM  |  THURSDAY, APRIL 23, 2015
    [Best] Consumer Brand SEO Pulse: 4.23.15
    Our goal is to stay on top of any new strategies and changes to make sure we are constantly using the best on-site and off-site SEO methods. Welcome to the weekly Consumer Brand pulse, where we keep you updated on what’s going on in the world of SEO! Google Says The Penguin & Panda Algorithms Still Require Manual Data Pushes?”. link].
  • CMO ESSENTIALS  |  THURSDAY, APRIL 23, 2015
    [Best] What Marketers Need to Know about Buyer Personas: A Q&A with Adele Revella
    With all these things and more that you need to understand about buyer personas, we thought it best to go right to the source and connect with Adele Revella , Founder and CEO of the Buyer Persona Institute for a quick, yet in-depth Q&A session. In marketing, you have to understand buyer personas. It’s logical but easy to forget.
  • THE ROI GUY  |  THURSDAY, APRIL 23, 2015
    [Best] Improve Your Content: From Passive to Interactive
    Buyers love assessments because they help prioritize their issues and intelligently guide them precisely to solutions that can best help. The customized PDF download is dynamically generated to convey the best one-to-one value messaging, recommendations, justification and evidence precisely, and intelligently. In you they trust?
  • EMAGINE B2B BLOG  |  THURSDAY, APRIL 23, 2015
    [Best] Face The Facts: Your B2B Needs A Blog
    If you’re ready to jump into the blogosphere or you already have and are looking for more information, check our best practices for compelling blog posts here and here. In today’s digital age, having a blog for your company website is no longer an option, it’s a necessity. But isn’t that the same for any marketing tactic? Boost SEO ranking.
  • ANNUITAS  |  THURSDAY, APRIL 23, 2015
    [Best] The Post-Event Communication Challenge
    It’s counterintuitive to every best-practice we know, yet we keep doing it. have metrics to prove that in-person events deliver the highest return on investment for ANNUITAS, especially if the event includes a speaking opportunity. The challenge post-event is not something most marketers think about. Bravo- well done!
  • HINGE MARKETING  |  THURSDAY, APRIL 23, 2015
    [Best] Why You Should Care About Your Website (Even If You Think It Doesn’t Matter)
    Related Stories 5 Essential Features of an Architecture Firm’s Website How Websites Drive New Business for Management Consulting Firms 7 Best Practices for Website Copywriting. Why You Should Care About Your Website A website is an essential element of your of your marketing toolkit. Enjoy! On Twitter and LinkedIn? Websites
  • B2B MARKETING TRACTION  |  THURSDAY, APRIL 23, 2015
    [Best] Google Mobilegeddon: Don’t Panic, Here’s What You Need to Know
    have used one of these products, but I have to caution you – it was not that intuitive for a non-programmer and is not the best solution. This solution is probably best for consumer companies with huge budgets. Google changed their search engine algorithm to favor mobile friendly websites. Here’s what you need to know.
  • BIZNOLOGY  |  THURSDAY, APRIL 23, 2015
    [Best] Content meets the B2B buying process (1 of 2)
    Content works best when selling complex B2B products and/or services, as there are multiple buying steps and different needs of each individual of the buying team. As the buyer moves closer to the buying decision, content that is more specific to how your product/service solves the problem is best. Content Overload. But I digress.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 23, 2015
    [Best] Marketers, Get Ready For Your Promotion: A Global Perspective
    Marketers, Get Ready For Your Promotion: A Global Perspective was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Marketers, Get Ready For Your Promotion: A Global Perspective appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. APAC Marketers Are Savvy Marketers.
  • MARKETING ACTION  |  WEDNESDAY, APRIL 22, 2015
    [Best] Inbound Marketing Basics: How to Attract More Customers
    Inbound marketing works best when you target specific personas or individuals by figuring out what they’re interested in and what challenges they have. That way, you can spend your time and budget on the activities that get the best results and fine-tune the content and campaigns that are under-performing. What’s generating leads?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 22, 2015
    [Best] The CMO Technology Conundrum And How To Solve It
    In fact, the need to make the best possible use of content, the need for marketers to apply technology, the need to use data to drive insights, the need to prove marketing’s value and show ROI–none of those things are really new." The second is that automation applied to an inefficient operation will magnify the inefficiency.”
  • HINGE MARKETING  |  WEDNESDAY, APRIL 22, 2015
    [Best] 9 Steps to Building a Unique Value Proposition in Management Consulting
    When professional services buyers look to hire a management consulting firm, they want to make sure they find the firm best suited to improve their performance and solve complex problems that are hindering growth. It's crucial to articulating the value of what you do and why you do it best. With a strong value proposition. Use it.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 22, 2015
    [Best] Survey says: ANZ Companies use social media for business
    Continually test out which networks and channels work best with your brand and then change up what you do. Heed our advice to diversify your efforts and test out campaigns on as many channels as you can so that you can find the best way to reach your audience and achieve success with a return on your investment. Social Media Use.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 22, 2015
    [Best] An Event, A Nation, A Movement: The Marketing Nation Summit from 30,000ft
    An Event, A Nation, A Movement: The Marketing Nation Summit from 30,000ft was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post An Event, A Nation, A Movement: The Marketing Nation Summit from 30,000ft appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • CMO ESSENTIALS  |  WEDNESDAY, APRIL 22, 2015
    [Best] How to Tell When a Senior Marketing Manager is Ready to Make the Move to VP
    If you had to release your previous VP because they weren’t delivering the results you needed, then an internal hire from their team probably isn’t the best option. Choosing the best candidate out of a team of colleagues can damage some egos and create counterproductive resentment. What do you do? Recognizing Executive Potential.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, APRIL 22, 2015
    [Best] Are Your Employees Brand Ambassadors? Why Not?
    As a former employee of that welding manufacturer, I think that’s fascinating, and if I could ever get over my nagging fear of heights, it would be the best part of the trip up. By Chris Ilcin, Account Superintendent at Sonnhalter. Photo Courtesy of Osborn. Do your employees know where your products are used? So how do you reach them? Louis.
  • THE FORWARD OBSERVER  |  WEDNESDAY, APRIL 22, 2015
    [Best] The 4 Elements Needed For A Content Marketing Chemical Reaction
    And the decision stage where they are selecting the best product or service to solve their problem. 2) Less is more: your personas are probably just as busy as you are — make it easy for them to consume your content. Are you overwhelmed and confused by the periodic table of content marketing? Don’t let the chart intimidate you.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 22, 2015
    [Best] Why the economics of blogging are diminishing
    blogging Blogging best practices Content Marketing customer acquisition economics of social media blog community building blogging best practices content marketing mars dorian enslaved myself to a bi-weekly publishing schedule and implemented everything that I had learned. Make each post solve a specific problem and go deeeep.
  • VIRALLY BLOG  |  WEDNESDAY, APRIL 22, 2015
    [Best] Researching Your Market
    After you have this data from a few different companies see what works best, and implement it into your own campaign. Market Research is a vital part of the marketing mix, as well as being just as important as sales. If you don’t know who your target market is how do you expect to get paying customers? Geographics:- City, Region, Country.
  • MARKETING ACTION  |  WEDNESDAY, APRIL 22, 2015
    [Best] The Power of the Quiz in Marketing: 6 Lessons from The New York Times, BuzzFeed, and B2B Marketers
    Which job fits me best?” “How normal are my eating habits?” “How much do I need to save to retire at 25?” “Is my data warehousing strategy effective?” Endicia, a postal services provider, has developed several quizzes ranging from best practices on returns to changes in postage. quiz when it was hot? But quizzes? Enter the quiz.
  • INTEGRATED B2B  |  TUESDAY, APRIL 21, 2015
    [Best] Lessons in leadership from the savannah
    We have greater or lesser degrees of influence on the forces at play around us, and understanding these forces can help us to contribute positively and to the best of our potential. I had the privilege of spending four days in the South African bush recently. The course was facilitated by Pete, Mick and Steve from Leading with Humanity.
  • 3D2B  |  TUESDAY, APRIL 21, 2015
    [Best] How to Critique Recorded B2B Telemarketing Calls
    At other times, it’s best to call the team together to address a problem or opportunity that affects all of them. When you’re managing business-to-business telemarketing representatives, you can record their conversations and use them as learning opportunities. What to Listen For. Language. Does the agent’s vocabulary fit the situation?
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 21, 2015
    [Best] EF4 Tornado on April 3, 1974
    Used to work for Best Buy in Westbury, NY for a long time before my nasty fall last April.  We do have a Best Buy nearby here in Pinellas County. On April 3, 1974, our ranch house in Madison, Indiana was hit by a major tornado. (My long-term memory works fine despite my fall and long hospital stay last April.). Jeff Ogden.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  TUESDAY, APRIL 21, 2015
    [Best] The Inside Scoop on Goal Setting for Sales: Part II
    Today we talk about how goals evolve over time, the best mindset to reach them and much more. This is the final half of my interview with Heidi Grant Halvorson, bestselling author and social psychologist who studies motivation and goal achievement. Enjoy! Read Part 1 | Download PDF | Listen to Audio
  • HINGE MARKETING  |  TUESDAY, APRIL 21, 2015
    [Best] New Research on How Visible Experts Impact Firms in Technology Services
    What are the best marketing tools for Visible Experts in the Technology Industry? The technology services industry is constantly in flux, which has led to a turbulent marketplace and a unique set of challenges for technology firms. So, how exactly do these firms plan to address the need for growth in a changing marketplace?
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 21, 2015
    [Best] Top 10 Website Eyesores to Avoid
    Best practice is the have two to three fonts and colors per page, maximum. Whether you use a do-it-yourself website builder or work directly with a designer, check out the following list of website eyesores that should be avoided at all costs. Does your website have any of these inadvertent eyesores? 1. Anything that Blinks. Busy Backgrounds.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 21, 2015
    [Best] How To Make Your Marketing Meme-tastic!
    Bold, white text at the top and bottom of the image states, “Some things are best kept inside” The meme response was posted roughly 15 hours after the question was asked. was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How To Make Your Marketing Meme-tastic! and Left Shark.
  • BIZNOLOGY  |  TUESDAY, APRIL 21, 2015
    [Best] Google “mobilegeddon” starts today — are you prepared?
    Want the best bang for your template/theme buck? Back on Feb 3, 2015, I told you  why you need a mobile-native website today  — now, it’s more like you need a mobile-native website today ! Literally. If your site isn’t mobile-native today, April 21, 2015, you might lose a little under 50% of all of your search traffic.
  • SOCIAL MEDIA B2B  |  TUESDAY, APRIL 21, 2015
    [Best] Happy B2B Customers Can Get You More New Customers
    As we all know, word-of-mouth is the best marketing channel there is. The best two ways to do this are through case studies and testimonials. Figure out what works best for you. Social media gives us the opportunity to create and scale word-of-mouth on a level that was impossible a few years ago. So how does this happen?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 21, 2015
    [Best] Maybe your podcast is not a podcast
    Podcasts The Marketing Companion marketing best practices podcasting podcasts the marketing companion Last week I was having a new Internet line installed at my home. explained to the workers, all under 30, that I needed a period of quiet during the middle of the day because I was about to record a podcast. “What’s a podcast?”
  • MARKETING ACTION  |  TUESDAY, APRIL 21, 2015
    [Best] Ask the HR Experts, Part 2: 3 Tips for Hiring Marketing and Sales Teams
    And what can you do to improve your hiring practices in order to find the best candidates for the job? What are the best practices for them, what mistakes do they make, and what can they do to help the recruiter find the right slate of candidates? Why is it so hard to find good people? Tip 1: Be Specific About What You Want.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 20, 2015
    [Best] One Tweet And It’s Gone! Why Social Media Is Not Always Your Friend
    The is the best [blank] you’ll ever find… Social media will give you a huge potential audience/market. Never in human history have we been so connected, so able to communicate our every thought and word. Sadly, just because we can doesn’t mean we should. Common misconceptions. The tweet in poor taste about a co-worker.
  • EARNEST ABOUT B2B  |  MONDAY, APRIL 20, 2015
    [Best] Could Airbnb be the executive’s choice for business travel?
    The night was a great success and the pick of the best ideas from our teams can be seen in the Slideshare below Last week we launched Brief Encounter , our new monthly get-together inviting people from all over the agency to flex their creative muscles. At the end of the evening we reconvened to present back our concepts.
  • BLUE FOCUS MARKETING  |  MONDAY, APRIL 20, 2015
    [Best] Join us for an #IBM #SWFChat w/@mnburgess @jaferrar @KimWhitler @ProfessorGary @MainCane83 #HR #SocBiz
    As we detailed in our best-selling book, The Social Employee (McGraw-Hill, 2013), businesses have learned that social technologies can be harnessed to improve communication, collaboration, and even branding—and organizations like IBM have been at the forefront of driving these processes. Professor Kimberly A. Professor Gary R.
  • VERTICAL RESPONSE  |  MONDAY, APRIL 20, 2015
    [Best] 10 Retail Marketing Ideas to Boost Sales
    Test To maximize your ROI; you should try to test multiple versions of your marketing materials against each other to see which performs best. Target Do you know what traits are shared by your three best customers? To support that effort, we assembled ten retail marketing ideas to help bring increased sales and more loyal customers. 1.
  • VERTICAL RESPONSE  |  MONDAY, APRIL 20, 2015
    [Best] Get Better Results: Grow Clients’ Email Lists the Right Way
    Discuss how the addresses were collected with your client and inform them of opt-in best practices (PDF). 4. No one wants to receive unsolicited email messages when checking their inbox. Poor list building practices and maintenance can hurt email delivery rates and damage businesses’ reputations. Generic email prefixes. Age of list.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 20, 2015
    [Best] Surviving on Swag Alone at the Marketing Nation Summit
    Surviving on Swag Alone at the Marketing Nation Summit was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Surviving on Swag Alone at the Marketing Nation Summit appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. And, yes, it was. Swag for Fashionable Sporting.
  • CMO ESSENTIALS  |  MONDAY, APRIL 20, 2015
    [Best] Marketing, Sales, and Customer Service Collaboration: 7 Free Research Reports for Shared Knowledge
    You can’t be competitive in marketing today without an eye for sales and customer experience best practices. To pick up more useful marketing and sales advantages from customer experience best practices, read: CEM Executive’s Agenda 2015: Leading The Customer Journey to Success, Omer Minkara, March 2015. Can Your Sales Team Keep Up?
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 20, 2015
    [Best] Hey Marketing: An Inquiry Is Not A Lead
    Even “best practice” companies are only converting less than 10% of inquiries to truly qualified leads. What Are The Best Lead Stage Definitions? I had lunch with two leaders in the marketing technology and software startup space last week. We were discussing some of the biggest challenges marketers are facing today.
  • MARKETING ACTION  |  MONDAY, APRIL 20, 2015
    [Best] What Makes People Click? 5 Best Practices for Better Email Subject Lines
    That said, there are some important best practices to keep in mind for creating better email subject lines. Just remember that it’s not always the best way to represent your brand. 5. Best Practices for Better Email Subject Lines appeared first on Marketing Action Blog - Act-On. What will make them open and click?
  • B2B LEAD GENERATION BLOG  |  MONDAY, APRIL 20, 2015
    [Best] 4 Steps to Lead Nurturing: Walking the buying path with your customers
    Salespeople often struggle with developing nurturing content without support, but if you’re wondering what kinds of content helps progress leads further, faster, ask your sales team what content works best. Tweet Lead generation can take you on a long hike. It’s about progression. What is a customer journey map? What are their motivations?
  • I-SCOOP  |  SATURDAY, APRIL 18, 2015
    [Best] Why we are all digital customers
    Today’s “digital customer” simply wants to be able to interact, act and transact across digital and social platforms when and where it suits best. In an article on the digital customer experience I briefly mentioned how the availability of digital channels and tools has become a criterion for many customers to pick a company.
  • LEADERSHIP  |  FRIDAY, APRIL 17, 2015
    [Best] Interesting Infographics: The 8 Most Effective Types Of Content
    45% stated that quality of leads was the best metric, whereas 42% were measuring web traffic. Keep this infographic handy as you plan your next content marketing campaign to ensure you know where to expect your next challenges and how best to maximize your resource use. Content marketing is hot with leading brands, and for good reason.
  • HINGE MARKETING  |  FRIDAY, APRIL 17, 2015
    [Best] 7 Social Media Marketing Mistakes to Avoid With LinkedIn
    Put your best foot forward and fill out your profile as completely as possible. 3. The best way to avoid this mistake is to focus on building relationships first. With over 329 million members, LinkedIn can provide invaluable networking opportunities for professional services firms. Are You Making Any of These 7 LinkedIn Mistakes? 1.
  • E-QUIP  |  FRIDAY, APRIL 17, 2015
    [Best] Who's at the Top of Your Org Chart?
    Does it expedite access to your best resources as client needs dictate? The late Bob Dunlap, founder and president of RETEC where I worked for a decade, often would show an organization chart with clients at the top, then project managers, then the rest of the organization, and him at the very bottom. Leadership Managing Operations Strategy
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 17, 2015
    [Best] 6 Key Metrics to Measure Success from Your Retargeting Programs
    We recommend using a combination of all of these, as you determine which metrics are best aligned to your company’s goals, at the company level and for your individual offers. Editor's Note: Today's post comes courtesy of Liz Mallett, Marketing & Customer Success at Kwanzoo Inc. Lead Conversions/CPL. Nurture Touches.
  • FATHOM  |  FRIDAY, APRIL 17, 2015
    [Best] Are You Advertising Your Urgent Care Clinics Online?
    Urgent Care Paid Search Best Practices. If you decide to test the promotion of your urgent care center(s), I would recommend implementing the best practices above to improve your chances of success. Why Urgent Care Centers. Promoting urgent care centers has become a priority for health systems recently. But why? Final Thoughts.
  • BIZNOLOGY  |  FRIDAY, APRIL 17, 2015
    [Best] Increasing your content marketing reach
    The best advice here: SEO early, SEO often. If a tree falls in the forest …. We all know how that one ends, and we all hope that there’s always someone around to hear and see our great content when we push it out into the digital forest. Here are a few ideas for expanding your audience. Great Content – The Bedrock. SEO is just the start.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 17, 2015
    [Best] 6 Vital Features to Look for in Marketing Automation Software this Year
    Vital Features to Look for in Marketing Automation Software this Year was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 6 Vital Features to Look for in Marketing Automation Software this Year appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Simple Interface.
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 17, 2015
    [Best] 45+ Reasons to Attend the Social Tools Summit
    Next month is going to be the first time a social media conference will be held centered exclusively around the theme of social media tools: Which types of tools exist, how they can be (and are being) leveraged to help with the various issues that arise in the business use of social media, and best […]. Author information.
  • VIRALLY BLOG  |  FRIDAY, APRIL 17, 2015
    [Best] Why content marketing is here to stay
    Caveman paintings and the Bible can both be considered forms of content marketing, both were used to teach and inform and used the best technology that was available at that time. Some marketing fads come and go. New technologies have and will continue to disrupt the buying process and make things easier, simpler and faster.
  • MARKETING ACTION  |  FRIDAY, APRIL 17, 2015
    [Best] Road Trip! Join the i?marketing Roadshow, Coming Soon to a City Near You
    This hip and contemporary hotel is the perfect place to meet, mingle, and share the latest marketing best practices. It’s our way of saying thank you to our customers and partners, because you’re the reason why we continue to make Act-On the best marketing automation solution it can be. Why a roadshow? It’s simple – you asked for it.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, APRIL 16, 2015
    [Best] Marketing Automation, Meet Customer Communication
    And here is a link to one coming up in Vancouver , if you are interested. . I can’t decide whether this gorgeous ad for Honda Brazil is emotional adjacency at its best or a kind of brand aspirationalism at its most crass. Judging by some of your comments, over-communication with customers has struck a cringingly familiar chord. For real.
  • FATHOM  |  THURSDAY, APRIL 16, 2015
    [Best] Consumer Brand SEO Pulse: 4.16.15
    Our goal is to stay on top of any new strategies and changes to make sure we are constantly using the best on-site and off-site SEO methods. Welcome to the weekly Consumer Brand pulse, where we keep you updated on what’s going on in the world of SEO! Google’s Jon Mueller says the Panda and Penguin algorithms are not updating on their own.
  • SYNECORE  |  THURSDAY, APRIL 16, 2015
    [Best] 4 Types of Content Essential to Driving Leads
    Below you’ll find a list of the best types of content for driving leads and the benefits of each. An inbound marketing best practice is to be dynamic in the content types you publish. In the world of inbound marketing, content is king. If you run a business, you know that when it comes to marketing, things have changed dramatically.
  • HINGE MARKETING  |  THURSDAY, APRIL 16, 2015
    [Best] 5 Ways Conversion Rate Optimization Can Drive Revenue for Your Firm
    This is because design choices and selection of the best messaging are fairly subjective endeavors. “Spend money to make money,” they say. But there are some great ways to increase revenue and profits without massive monetary investments, including today’s topic — conversion rate optimization (CRO). Online Marketing
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 16, 2015
    [Best] 8 (Free) Google Resources B2B Marketers Need To Know
    Using a simple point and click interface, Google will then do its best to illustrate how applicable structured data would be implemented. Late last year I wrote about important changes Google has launched for B2B marketers to be aware of (you can read that post here ). Google AdWords Features History. Google Analytics Release Notes.
  • CMO ESSENTIALS  |  THURSDAY, APRIL 16, 2015
    [Best] Making MarTech Investments? Bet on the Customer
    For example, marketing technology research shows that 87% of Best-in-Class organizations have already adopted marketing automation platform. To steer the ship and prioritize marketing tech enablement for the mid-to-long term, the best path is often to hire a marketing technologist to lead and drive key initiatives across the marketing team.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 16, 2015
    [Best] Inspiration in the Nation! Live From The Marketing Nation Summit Day 2
    From building complex multi-channel, multi-device relationships, to having 1:1 personalized conversations, to the Internet of Things , and more, The Marketing Nation Summit always has insights from the best and the brightest. Author: Dayna Rothman The Marketing Nation Summit has come to a close! Demographics are simply not enough. Sign me up!
  • MARKETING ACTION  |  THURSDAY, APRIL 16, 2015
    [Best] Ask the HR Experts, Part 1: 5 Tips for Marketing and Sales Job Seekers
    BRIAN: The best advice I could give to somebody that’s looking for a job or wants to get into a certain company, is that it’s all about networking. If you find that right fit, the best thing to do is network within that company. The best advice I can give is to just take your time. Customer service: 33%. LAUGHTER].
  • ANNUITAS  |  WEDNESDAY, APRIL 15, 2015
    [Best] Insights from the Marketo Summit
    We have come a long way in 10 years as was obvious at the Summit, but I believe the best is yet to come. I have just returned from the Marketo Marketing Summit in San Francisco this week where I joined 7,000 other registered attendees from what I believe is now one of the premier B2B (and B2C) marketing events of the year.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, APRIL 15, 2015
    [Best] Marketo Conference: Is Predictive Modeling The Future of Marketing Automation?
    Both examples suggest replacing marketer-created rules to guide customer treatments with predictive systems that select the best action in each situation. At the most abstract, marketing involves picking the best customer treatment in each situation. Marketo has attracted a respectable array of partners who extend its capabilities.
  • VIDYARD  |  WEDNESDAY, APRIL 15, 2015
    [Best] Vidyard Hires CRM Industry Veteran as New Vice President of Sales
    KITCHENER, Ontario – April 15, 2015 – Vidyard , a global leader in video marketing and video analytics solutions, today announced it has hired Kris Lawson, former Microsoft and Salesforce executive, as the company’s new Vice President of Sales to help address the exploding demand for video platform solutions across marketing and sales organizations.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 15, 2015
    [Best] Live From The Marketing Nation Summit: Inspiration, Disruption & Engagement Marketing
    Author: Ellen Gomes With a swarm of marketers buzzing around Moscone West in San Francisco, The Marketing Nation Summit 2015 kicked off with a bang! Marketers from near and far have traveled to join us, add to the energy of the Marketing Nation, and get inspired! 30am Fun Run along the Embarcadero! Marketing Transforms. ’   Her answer?
  • SYNECORE  |  WEDNESDAY, APRIL 15, 2015
    [Best] 4 Email Marketing Best Practices
    Below you’ll find an aggregation of email best practices to help you get the most out of your next campaign. Emails are one of the best tools in the inbound marketing toolbox. When it comes to leads, the bottom line is that they need to be nurtured. moment where they finally become a customer. Critical Tool.
  • CMO ESSENTIALS  |  WEDNESDAY, APRIL 15, 2015
    [Best] eSignature as a Customer-Facing Competitive Advantage: Signing Up for Success
    For more on eSignature technology, specifically, please attend Peter Ostrow’s April 28, 2015 webinar, Following the KISS Rule: How Best-in-Class Companies Reduce Sales Friction. In the B2B world, no matter how complex your marketing and sales funnel may be, everything still comes down to a simple signature. year-over-year as well.
  • HINGE MARKETING  |  WEDNESDAY, APRIL 15, 2015
    [Best] Working with the Professional Services Marketing Partner (Not Quite) Next Door
    But geographic location may not necessarily be the best determinant of fit for your organization or its particular needs. Is your firm's website overdue for a redesign? Or perhaps there's an even bigger effort like a complete rebranding on the table? You may find that a firm across the country has clients similar to your organization.
  • VERTICAL RESPONSE  |  WEDNESDAY, APRIL 15, 2015
    [Best] 4 Advanced Tips to Optimizing Your LinkedIn Company Page
    We’re here to provide some advanced tips to make sure your page is the best it can be. 1. You can set up a Showcase Page that highlights your best selling camera. When was the last time you evaluated your company LinkedIn page? Create Showcase Pages. Showcase Page is an offshoot of your company profile page. Share a link.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 15, 2015
    [Best] “Linking” Digital Advertising Seamlessly Across All Channels: Marketo and LinkedIn
    Imagine if your relationship with one of your favorite brands felt more like the one with your best friend. Author: Chandar Pattabhiram We’re just about to kick-off Day 3—the final day—of the Marketo Marketing Nation™ Summit 2015. It’s been a great event so far. Develop Personal Relationships. Engagement Marketing In Action.
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