• FATHOM  |  TUESDAY, JUNE 30, 2015
    [Best] The “Art of Client Service” – 27 Things All Account Executives Should Know
    Respect what it takes to do great creative – start with the best ideas, and tackle the ideas that deserve death last. The best account people have a profound sense of responsibility and they literally find a way to blame themselves for anything that goes wrong. Often when I read books, I like to highlight the important takeaways.
  • THE FORWARD OBSERVER  |  TUESDAY, JUNE 30, 2015
    [Best] The Very First Step To Take For Better Quality B2B Sales Leads
    The creative director was James Patterson , who at the time wrote mystery novels on the side and has since gone on to great fame and success as one of the best selling novelists in history. Sure, you're generating sales leads, but are they good leads? The solution might be right in front of you. Here's how to step up your lead quality. Title.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JUNE 30, 2015
    [Best] 4 Steps For Improving Your Success Rate Asking for Links
    Finally, pay attention to the steps I outlined here and m ake the best first impression possible when sending out your link communication. In my last post , I wrote about the fact that there are two key components of successful link outreach. How do you do this? Social Media Research. Build Relationships First. Time Your Outreach.
  • HINGE MARKETING  |  TUESDAY, JUNE 30, 2015
    [Best] Marketing Toolkit Essentials: CRM and Email Marketing Software
    Weeding through the options for marketing software can be headache inducing at best and completely overwhelming at worst. But by figuring out your professional services firm’s specific needs, you can narrow down your choices and find the marketing software solution that best sets your firm up for success. Capabilities. Features.
  • BIZNOLOGY  |  TUESDAY, JUNE 30, 2015
    [Best] Tools I use to amplify social campaigns
    SOCi is a platform that allows you and your team to sort through piles and piles of content from across the social mediaphere, including content on Facebook using keywords and categories in order to collect the best, most relevant, news and content that is as close to bespoke to their needs short of writing it all yourself. Engagement!
  • VERTICAL RESPONSE  |  TUESDAY, JUNE 30, 2015
    [Best] 8 Things Your Website Needs to Increase Traffic and Sales
    The solution: Adding cookies and tagging is the next best thing to getting inside your customers’ heads. Here are the eight most common “missing links” in website design, development and promotion, including tools to help you bridge the gaps and finally see some returns from your online presence. 1. mobile version.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 30, 2015
    [Best] The Secret Life of a Social Media Manager
    Tip: As a marketer, working one-on-one with your Social Media Manager helps you both figure out the best plan of attack to amplify your individual programs, giving them the right understanding of the audience, the project timelines, and how it all fits in to the company’s larger set of priorities. If you haven’t, then you should. Hit snooze.
  • TRADESMEN INSIGHTS  |  TUESDAY, JUNE 30, 2015
    [Best] Why Distribution Needs to Charge for Their Expertise
    If you’re a general line distributor, I wish you the best of luck as you are destined to go out of business if you continue to follow this path. By John Sonnhalter, Rainmaker Journeyman at Sonnhalter. Distributors in general are their own worst enemies when it comes to the value they bring to the table and charging customers for it.
  • HUBSPOT  |  TUESDAY, JUNE 30, 2015
    [Best] Can't Focus? 5 Ways to Overcome Distractions at Work
    When faced with long tasks (such as studying before a final exam or doing your taxes), it is best to impose brief breaks on yourself. Sometimes, the best way to avoid distraction is to literally move yourself away from it. Best-Selling Author Stephen King agrees. But acceptance is the first step. The second? We get it, though.
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 30, 2015
    [Best] Does My Stealth Start-Up Need PR?
    The best thing to do is get in front of it, so when investors start googling, your story was already written, and you wrote it. A lot of start-ups are in stealth mode, and don’t want anyone to know what they’re working on. “I don’t want PR, someone might steal my idea.” Leverage Curiosity. Disruption. Leadership Positioning.
  • HUBSPOT  |  TUESDAY, JUNE 30, 2015
    [Best] 10 Publishers Killing It on Instagram
    Businesses familiar Twitter best practices may hold on to the bias against using more than a couple of hashtags per post. Instagram isn't just for celebrities and teenagers anymore. In fact, it’s now the fastest expanding social network showing strong growth in nearly every demographic. That's a lot of engagement going on. John Deere? Media
  • HUBSPOT  |  TUESDAY, JUNE 30, 2015
    [Best] Slack, Shopify & Tough Mudder: Business Lessons From 3 High-Growth Companies
    Dean talked about the virtuous cycle of creating a great and unique experience, which attracts the best people, which in turn, allows them to continually create the best experiences (which attracts the best people and so on). How can we take what we have and make it grow? It seems like a simple enough question. Key Takeaways.
  • MARKETING ACTION  |  TUESDAY, JUNE 30, 2015
    [Best] Improve Your Offer Strategies by Learning to Let Go
    Just because you thought it was right for that audience and for that stage in the buying cycle, doesn’t mean that it is truly the best option. So, you came up with the perfect email campaign for a targeted list. You created an irresistible subject line, snappy content, and a dynamic call to action (CTA). The culprit is the offer. eBook.
  • VERTICAL RESPONSE  |  MONDAY, JUNE 29, 2015
    [Best] A Look at Features Past, Present and Yet to Come
    Follow-up emails are considered best practice among professional email marketers and is shown to lift open rates by an average of 30%. We wish you the best all throughout the year! You may find this an odd time for reflection. We admit, tisn’t the regular season. It’s only July! Past. 1. Email Signup Forms (June 2014).
  • NUSPARK  |  MONDAY, JUNE 29, 2015
    [Best] How to Convince Your CEO of the Power of B2B Content Marketing
    Use best practices to implement the pilot test , ensuring optimum results. CEOs and marketing leaders often stand on opposite sides of a deep chasm in terms of their belief in the power of B2B content marketing. Such campaigns are familiar. They’re deliver results in a short period and are immediately measurable. Set expectations. It’s not.
  • THE POINT  |  MONDAY, JUNE 29, 2015
    [Best] Infographic: The State of Marketing Automation Maturity
    Or are companies rushing to implement marketing automation without a full understanding or strategy for how to put that technology to best use? Are most B2B companies getting maximum value from their investment in marketing automation? recent industry survey by Spear Marketing Group suggests: no.
  • HUBSPOT  |  MONDAY, JUNE 29, 2015
    [Best] 5 Reasons People Say 'No Thanks' After Your SaaS Free Trial
    Research tells us that best-in-class SaaS companies are able to convert 25% of free trial sign-ups into paying customers. It's also the best way to attract potential customers still in the 'awareness' stage of the buying cycle: people who have identified the need to solve a problem, but are yet to evaluate potential solutions.
  • CMO ESSENTIALS  |  MONDAY, JUNE 29, 2015
    [Best] Quick Reads: The Content Marketing and Marketing Automation Convergence
    Because the Best-in-Class already are! According to recent content marketing research from the Aberdeen Group, 56% of Best-in-Class content marketers actively use marketing automation. Content marketing and marketing automation, independently, have become ubiquitous topics in the B2B marketing community. CMO Insights Trending
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 29, 2015
    [Best] The Long Term Value of an Email Marketing Welcome Programme
    For email marketing inspiration be sure to download our Look Book 2015 : a visual guide to the industry’s best branding and marketing campaigns of the year. In order to ensure engagement amongst customers, brands need to analyse whether their welcome programme is effective. Creative and Design Email Marketing Marketing Cloud
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 29, 2015
    [Best] 3 Steps To A Better LinkedIn Photo
    If you cannot secure a professional headshot, then enlist a friend to use an SLR or high-quality smartphone to snap 100 photos, so you can choose the best one. 3. This request will get the best and most authentic view of you. Focus on taking the best one so you can get the most action! Source: LinkedIn). Source: PhotoFeeler).
  • MODERN B2B MARKETING  |  MONDAY, JUNE 29, 2015
    [Best] Why Video Is Crucial to Your Marketing Automation Strategy
    Why Video Is Crucial to Your Marketing Automation Strategy was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Why Video Is Crucial to Your Marketing Automation Strategy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. And you’re not alone. Would you know?
  • HUBSPOT  |  MONDAY, JUNE 29, 2015
    [Best] The 12 Weirdest (and Best) Things You Can Get For Free
    People say the best things in life are free. We’ve compiled the 12 best (and weirdest) things you can get for free. No tricks, no gimmicks, and best of all -- no money needs leave your bank account. 1) Your College Admissions Records. So there you have it -- the weirdest (and best) things you can get for free. 11) Music.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 29, 2015
    [Best] Facebook content strategy is a time bomb for inbound marketing
    If you have been counting on Facebook, LinkedIn and other platforms as a primary distribution strategy for your content links, increasingly, the best way to gain exposure in those places is to actually post the full-form “ sticky content ” on those sites to achieve massive dwell time. You get the point. Really. The implications.
  • HUBSPOT  |  MONDAY, JUNE 29, 2015
    [Best] How to Answer 11 Common Marketing Questions Using Analytics
    By doing this you will be able to determine what type of marketing works best for different segments of your database so that you can target your audience with messages that are more relevant to their interests and needs. When it comes time to assess your marketing efforts, it's not uncommon for you to run into a ton of questions.
  • MARKETING ACTION  |  MONDAY, JUNE 29, 2015
    [Best] SEO for Alternative Content Types, Part 5: Questions and Answers
    In this five-part blog series, you’ll get expert insights and best practices for developing the right types of content for your brand and making sure they get discovered by your target audiences. One of our listeners is asking,  what’s the best way to maximize the search engine optimization on an infographic? The Purpose of PDFs.
  • BLUE FOCUS MARKETING  |  SUNDAY, JUNE 28, 2015
    [Best] Now Co’s are Focused on Employee Experience (EX) via @mnburgess #HR #SHRM15 #Leadership
    Many companies are still learning that traditional command-and-control models may not be the best fit for today’s business. Social employees want to connect, to join conversations where the best idea wins out—regardless of whose idea it was. UX (User Experience)   CX (Customer Experience). EX  (Employee Experience). and General Mills.
  • CRIMSON MARKETING  |  FRIDAY, JUNE 26, 2015
    [Best] Content Mapping: Why It’s Important to Your B2B Buyer Personas
    The best approach to achieving this is through a content map. Which solution(s) is best for me? Did you know that 42% of B2B marketers publish new content multiple times per week? For some of you, that means new content  daily. ” A couple reasons for these content marketing tactics are: 1. ” Develop buyer personas. 
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 26, 2015
    [Best] How Data is Changing the Face of Television Advertising
    The majority of TV advertising is still purchased with these segments in mind, but due to audience fragmentation, buyers are trying to find the best audiences for their messages and the appropriate media mix to deliver it – with segmented TV as part of it. Click here to learn more about The Oracle Data Management Platform.
  • FATHOM  |  FRIDAY, JUNE 26, 2015
    [Best] Client Success Story: Terryberry Embarks on Expansion Project
    We wish all the best to our friends at Terryberry as they move forward with this very important project! Earlier this month, Fathom’s long-time client, Terryberry , a company specializing in employee appreciation awards, made a welcome announcement that it will be expanding its Grand Rapids, Michigan, campus and creating 53 new jobs.
  • LEADERSHIP  |  FRIDAY, JUNE 26, 2015
    [Best] Interesting Infographics: The Power Of Brand Storytelling
    Surprising stories were the least interesting, even among their best-received demographic. Whether it’s sharing a story over a campfire, reading to your kids at night, or relating a funny tale from your summer vacation, telling stories is an essential part of building a strong connection with the people in your life.
  • HUBSPOT  |  FRIDAY, JUNE 26, 2015
    [Best] How to Promote an Event Using Online Marketing [Infographic]
    Check it out to learn best practices for marketing your event online so you can drive awareness, registrations, and engagement with your target audience. Preparing to run an event can sometimes feel like you're sprinting a marathon. and so on and so forth. There's no denying that organizing the logistics of an event is a ton of work.
  • HUBSPOT  |  FRIDAY, JUNE 26, 2015
    [Best] 9 SEO Tactics That Just Don’t Work Anymore
    On-page SEO is more important than ever, so excluding images will prevent your website's SEO from being the best it can be. It's 2015 and SEO hasn't gotten any easier for digital marketers. In the past, building as many links as possible without analyzing the linking domain was how SEO typically worked. Around Penguin 2.0,
  • VIDYARD  |  FRIDAY, JUNE 26, 2015
    [Best] 3 Simple Ways to Customize A Single Video Campaign for Multiple Audiences
    By either a) asking this question at the beginning of the video in an interactive video or b) using a unique link in different emails sent to your segmented list, you’ll know who uses which Software and can serve them the CTA that applies best. Consumers don’t know how to personalize your messages. Targeted messaging is more effective.
  • HINGE MARKETING  |  FRIDAY, JUNE 26, 2015
    [Best] Developing a Data-Driven Marketing & Sales Strategy with Marketing Automation
    Instead of relying on the tried and true, or doing guess work around what the best marketing mix will be, a successful marketer will rely on data to choose their marketing focus. By understanding which marketing efforts are generating the best results, and which aren’t working, companies can strategically allocate their resources.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 26, 2015
    [Best] Summer Is Here—Bring on the Interns!
    My managers entrusted me to make decisions and empowered me to do my best, which allowed me to truly shine. I’ll never forget one attendee being astonished that I was an intern still in college and not a full-time employee. appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Yes, they’re interns! Awesome!
  • HUBSPOT  |  FRIDAY, JUNE 26, 2015
    [Best] 7 Creative Content Ideas for Your Ecommerce Site
    This particular ecommerce endeavor is a little brother of sorts to listicle giant Thrillist, which means they feature prominently is many of the articles and best-of lists around the country. Big brands realize they need so much more than a picture and description to sell products. JackThreads Blog. Target Awesome Shop. Coach Paps Shots.
  • HUBSPOT  |  FRIDAY, JUNE 26, 2015
    [Best] Building a Content Marketing Team for Your Startup? Here's Who You Should Hire First
    It is the best performing top of the funnel content. According to EMC’s Data Scientist Study , 27% of those who were surveyed claim that the best source of big data talent is “professionals in disciplines other than IT or computer science” and 24% say the best is “students studying fields other than computer science.”.
  • MARKETING ACTION  |  FRIDAY, JUNE 26, 2015
    [Best] Thinking About Adopting Marketing Automation? Here’s a Quick Start Guide
    Build the best campaign you can, with the assets and the prospect lists you have right now. Chances are, if you’re considering adopting marketing automation, you’re a very busy person. After all, implementing any kind of new technology, whether it’s a small software upgrade or an entirely new platform, involves some level of cost and risk.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JUNE 25, 2015
    [Best] Campaign Management Is Dead. Here's What Next-Generation Marketing Automation Looks Like.
    In this environment, the best a company can do is react intelligently wherever a customer appears, taking into account both the current situation and whatever it knows about the customer’s past. The best message is the one that maximizes the long-term value of that relationship. The significance of the flow chart is what it replaced.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Best] Moneyball for Sales & Marketing
    That requires that they put their best foot forward each time they deliver a presentation, send. Understanding this kind of data lets sales and marketing teams match-up their best content with. pieces of collateral work best. best content. Managers identify what collateral works best – and where gaps are. sport.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Best] Improving ROI with Marketing Optimization
    are struggling to balance all these channels to deliver the best overall results. • You don’t control all the channels. organizations can assemble it all to make the best decisions across multiple. Amid new constraints and complexities, how can marketers deliver the best value from. the best option.” About the Presenter.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Best] Start engaging from the first click in the Customer Journey
    help marketers determine the next best step for contextual engagement with individual customers — and, potentially, the more profitable step for the business. the director of a web analytics consultancy put it well: “If you can figure out the best methodology of picking up the user, the interested person who’s. All Rights Reserved.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Best] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    actively navigate to find the best parts. best online presentations encourage viewers to navigate using an indexed table of contents or thumbnail images. The best online presentations engage viewers like no other online medium. In short, the best online presentations are not just content. Belong In Every Content. world.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Best] Closing the Loop on Social Leads
    Learn the tips and tricks to get you started and best practices. Closing the Loop on Social Leads 6 Identify your best performing offers to promote through social media in order to achieve high clickthrough. Indeed, building and. engaging with audiences on established social networks is now a key part of business interaction. business.
  • THIRD AND TWO B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Best] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
    World's Best Manufacturer” (Prince Frederick, MD: Recorded Books, 2008) 2. J. Legendary Ad Executive David. Ogilvy: 'Costs tens of millions to. promote a brand' Smarter medium-sized advertisers concerned. with sales lead demand / revenue over brand. awareness IBM, Oracle, General Dynamics—they publish. among other advertising avenues. But in.
  • ASSOCIATION OF MARKETING B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Best] A Guide to Mobile Website Design
    This white paper provides current best practices in developing a website to reach the ever-growing cohort of mobile device users Smartphones, tablets and other devices have become tremendously popular in recent years, and experts believe that the mobile segment is still far from saturation.
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Best] Best Practices to Improve Email Opens and Drive Conversions
    Subject lines are crucial for a successful email campaign. The copy you choose can make or break your campaign. But testing can be hard and time consuming, and deciding what to test can be overwhelming
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Best] Secrets to Successful B2B Webinars
    This best practice guide covers a variety of elements surrounding successful webinar strategy and execution
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Best] Secrets to Successful B2B Sales and Marketing Metrics
    This collection of short essays and best practices span across the entire sales and marketing pipeline, offering measurable perspectives on attaining better metrics
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Best] Sales and Marketing Alignment in Lead Management
    Learn to use best practice lead nurturing, lead taxonomy, and service-level agreements to align functions. Join us for the "Sales and Marketing Alignment in Lead Management" webcast on Tuesday, February 24th at 10:00am PST/1:00pm EST and learn the best tactics in lead nurturing for your organization
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Best] Best Practices for a Lead Management Strategy
    Six steps to figuring out the best process for your organization
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Best] The Growth Hackers Wake Up Call
    How Growth Hacking Rewrote Marketing's Best Practices
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Best] Free eGuide: Mobile Marketing Best Practices
    Remain compliant, increase your opt-in list, and make your next campaign a success
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Best] Video: The New ROI Star of Marketing
    Tips and best practices for maximizing the impact of your video assets and tracking ROI
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Best] Best Practices for a Lead Management Strategy
    Six steps to figuring out the best process for your organization
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Best] 6 Best Practices for Creating a Content Marketing Strategy
    By leveraging these best practices, you can create an effective content marketing strategy or fine-tune the one you already have in place
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Best] Best Practices For Setting Up a Lead Nurturing Program
    In this white paper, Heinz and his fellow thought leaders demystify lead nurturing, offering best practices that you can follow when developing your own winning program
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Best] 6 Best Practices for Creating a Content Marketing Strategy
    Content marketing is the linchpin of demand creation - the link between brand awareness and lead generation
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Best] Best Practices for Creating a Content Marketing Strategy
    Good content marketing delivers high-quality, relevant and valuable information to prospects
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Best] Guide to Inbound Marketing Best Practices
    Learn best practices for successful inbound marketing campaigns
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Best] Six Success Factors for Building a Best-Run Marketing Organization
    Several key success factors employed by the best-run marketing organizations, as well as software systems that support marketing processes, are essential contributors to favorable business out-comes
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Best] Best in Class Marketers Drive Enhanced Customer Loyalty
    As marketing and sales organizations endeavor to escape the constricted economy of 2009, one of the most significant barriers to sustainable business growth lies squarely in their source of revenue: creating and maintaining profitable, long-term relationships with key customers
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Best] Social Media Best Practices
    This White Paper will introduce you to the necessary steps you should take to employ HootSuite social media best practices
  • HUBSPOT  |  THURSDAY, JUNE 25, 2015
    [Best] A New Visualization of Today's Marketing Technology Solutions
    Typically, marketers turn to colleagues, friends in the industry, and/or analyst reports to figure out what best fits their needs. When you're looking for a tool, software, or piece of technology to solve a specific marketing problem, where do you go to find it? But the problem with sources like these is that feedback is scattered.
  • VIDYARD  |  THURSDAY, JUNE 25, 2015
    [Best] Why Video and Visual Marketing is Everyone’s New Best Friend
    Here are a few best practices to ensure your videos drive multiple rewards. Discover the top 3 ways to use video to boost demand gen results in Demand Gen Report’s latest research study : The post Why Video and Visual Marketing is Everyone’s New Best Friend appeared first on Vidyard. But B2C doesn’t own video. Mix it up.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 25, 2015
    [Best] Key Takeaways & Brand Storytelling Insights From The Skyword #ContentRising Summit
    Last week’s inaugural  Content Rising Summit sponsored by Skyword sought to answer these questions and more by bringing together 300 of marketing’s best and brightest at the Westin Waterfront Hotel in Boston. Think for a moment about the last time you consumed a memorable piece of content. What in particular stood out to you? Social networks.
  • FATHOM  |  THURSDAY, JUNE 25, 2015
    [Best] Consumer Brand SEO Pulse: 6.25.15
    Our goal is to stay on top of any new strategies and changes to make sure we are constantly using the best on-site and off-site SEO methods. Although apps wouldn’t be the best fit for every brand, it may be a good thing to look into. Google is making a lot of changes (as usual), but this week things are changing on desktop and mobile!
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 25, 2015
    [Best] [Video] 3 Types of Mobile Messages Marketers Must Know
    You can also test features, messages, and promotions within the app to see what does best and then optimize based on user response. Marketers communicate with their audiences via mobile on virtually every channel and that’s because people spend tons of time on their mobile phones. SMS/MMS. Push Notifications. In-App Messaging.
  • HUBSPOT  |  THURSDAY, JUNE 25, 2015
    [Best] 22 of the Best TED Talks to Inspire You
    The Best TED Talks on Marketing & Branding. 1) Malcolm Gladwell: "Choice, Happiness, and Spaghetti Sauce". Ever wondered what it would take to create the best -- and worst -- TED Talk of all time? People came up to her all the time and asked her if she was scared that the best of her creativity and success was behind her.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 25, 2015
    [Best] 7 Ways To Get Customers To Love Your Brand
    Develop a loyalty club and then throw parties for your best clients/customers. How do customers describe your company to their family and friends? Does your product just meet a need, or are they really in love with your brand? Your brand should be bigger, and more tangible than your product alone. Give Your Brand Personality.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 25, 2015
    [Best] Crowdfunding 101: Testing the Waters with TeeSpring
    It’s best to have at least 6 weeks to prepare — raising those social media follower numbers and building hype for your product are the two main objectives. crowdsourcing best practices crowdfunding indiegogo kickstarter kiki schirr t-shirt sales teespringBy Kiki Schirr, {grow} Contributing Columnist.
  • HUBSPOT  |  THURSDAY, JUNE 25, 2015
    [Best] Choosing the Best Big Social Networks for Publishers
    With social media being one of the main channels used by companies to reach their audiences nowadays, and hundreds of social media sites available for use, it can make even a seasoned marketer or publisher feel overwhelmed when choosing which networks will work the best for them. Should you use Twitter or LinkedIn? Or maybe Facebook? With 1.19
  • HUBSPOT  |  THURSDAY, JUNE 25, 2015
    [Best] Getting to Know Elon Musk: The Biography of an Audacious Entrepreneur [Podcast]
    Ashlee joins HubSpot CMO Mike Volpe on this episode of The Growth Show , HubSpot's podcast, to go behind the scenes of his best-selling biography , including: How Musk went from a rough childhood in South Africa to the top of the business world. What he learned during monthly dinners with Musk and interviews with nearly 300 people.
  • MARKETING ACTION  |  THURSDAY, JUNE 25, 2015
    [Best] Business Blogging as an Equalizer for Small and Medium Businesses
    Curata conducted a study of 428 marketers to understand what the “best of the best” bloggers are doing to impact their companies’ revenue. Being the small kid on the block is never easy. Especially when you have a much smaller marketing budget than larger companies. Understand the Value of Business Blogging & Investment.
  • VERTICAL RESPONSE  |  WEDNESDAY, JUNE 24, 2015
    [Best] Gmail’s Undo Send Saves You from Emailer’s Remorse
    But, it does highlight a best practice for email marketers everywhere, and that is to always test your email before sending. Google recently announced a new feature called Undo Send , and Gmail users are rejoicing. It was once relegated to the mysterious domain of power users and enthusiastic beta testers known as Gmail Labs.
  • E-QUIP  |  WEDNESDAY, JUNE 24, 2015
    [Best] 5 Steps to Building Stronger Client Relationships
    But let's not overlook the fact that the best way to grow your business is usually through existing client relationships. What's necessary to build sustainable business success? Lasting client relationships. Imagine if you never had any repeat business. Could you survive? Highly unlikely. Which receives more of your training budget?
  • AVITAGE  |  WEDNESDAY, JUNE 24, 2015
    [Best] Content Marketing Gap: What to do, How to do it, How to operationalize
    This indicated that video is the best medium. When it comes to content marketing, there’s near universal agreement on “what to do,” what actions organizations must take. “How to do it” advice tends to focus on tactic-specific techniques. We see a significant execution gap between these two information categories.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JUNE 24, 2015
    [Best] 7 Essential Roles for a Successful Content Marketing Strategy
    Someone in charge of analytics should be tracking best and worst performing content, tracking conversion and flagging trends. All too often a brand’s content marketing “team” is a one-person show. In reality, this is the same as asking someone to perform a seven-person job. Content  Marketer / Editor. Community  Manager. Analytics. Designer.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 24, 2015
    [Best] Solid Identity Data – Unlocking the Secret to Higher Marketing ROI
    You give your team your best “take it away!” Questions like these highlight why it’s important for us to identify customers and prospects as best we can the moment they show interest in our product, service, or company. Consider how much better your campaign could perform if your data were the best it could be. Wrong. You wait.
  • CMO ESSENTIALS  |  WEDNESDAY, JUNE 24, 2015
    [Best] From “Truffle Pig” to the Content Scientist: New Marketing News & Trends
    In fact, recently released content marketing research from the Aberdeen Group shows an emerging trend among Best-in-Class marketers around what’s called “omni-channel content delivery.” What’s more, the research shows that Best-in-Class marketers outpace their peers in the adoption of this practice by fivefold (38% vs. 6%)!
  • HUBSPOT  |  WEDNESDAY, JUNE 24, 2015
    [Best] 12 of the Best College Logo Designs (And Why They're So Great)
    According to the principles of great logo design , the best logos are simple, memorable, timeless, versatile, and appropriate. chatted with my colleague Tyler Littwin , art director here at HubSpot, to choose 12 of the best college logo designs from American universities. 12 of the Best College Logo Designs. 1) University of Texas.
  • WEBBIQUITY  |  WEDNESDAY, JUNE 24, 2015
    [Best] What CMOs Need to Know That Will Keep CEOs and CFOs Happy
    The best way to demonstrate that the Web is a market is to analyze three key elements of a market—structure, competition, and information exchange—then examine whether or not the Web exhibits these elements. This guest post from Kirsten Chapman was originally published on LinkedIn. Invariably, the next question is: so where are the KPIs?
  • HUBSPOT  |  WEDNESDAY, JUNE 24, 2015
    [Best] 3 Ways to Make FOMO Work for Your Ecommerce Company
    Here are a few of the best ways. Fear of missing out, or FoMO, is a very real emotion that has gripped the world. From the ability to keep up with live news and friends’ social feeds to making purchases from wherever we are, the internet has both created that fear and given us ways to appease it. Show Limited Quantities. While Supplies Last.
  • MARKETING ACTION  |  WEDNESDAY, JUNE 24, 2015
    [Best] Big Data Can Help Your Email Deliverability
    Check out the free eBook: The New Marketing Metrics for B2B , and learn how to choose the key performance indicators that will help you get the right data to make the best decisions. It has been almost a year since CASL, the Canadian Anti-Spam Law, went into force. Here’s the data you need to capture and store: 1. Box. 2. So start segmenting.
  • FATHOM  |  TUESDAY, JUNE 23, 2015
    [Best] Master Manufacturing Marketing at the MAGNET-Fathom Workshop
    Specifically, they’ll be covering the best ways to use Search Engine Marketing (SEM) and Pay Per Click (PPC) advertising, which are hot button topics for manufacturers. MAGNET  is known for its dedication to the individual growth of manufacturers in the North East Ohio Area. Plus, Google will be there. Cleveland / NE Ohio Manufacturing (OEM
  • CRIMSON MARKETING  |  TUESDAY, JUNE 23, 2015
    [Best] Jackie Yeaney, Red Hat’s EVP Strategy & Marketing: Mad Men No More— How Marketing Has Changed
    Jackie was recognized in 2014 as “CMO of the Year” by the 4 Silicon Valley recognition program that honors the best in marketing and communications around the world. Jackie Marketing tactics have evolved from a creativity-driven, “push” approach to a customer-driven “pull” paradigm. Learnings include: Don’t Sell…Engage. All-Around Accounting.
  • HUBSPOT  |  TUESDAY, JUNE 23, 2015
    [Best] How to Find Your Brand's Voice [SlideShare]
    One minute they employ copy stuffed with jargon and language so formal it leaves you clutching the dictionary, and the next minute they're trying to tell jokes and be your best friend on social media. The other day I emailed my husband at work to check in on what was for dinner. Wait, what? Want to learn more?
  • KEO MARKETING  |  TUESDAY, JUNE 23, 2015
    [Best] Mobile is Now Primary Venue for Local Search
    KEO Marketing can help ensure your local search engine optimization is best complementing your mobile marketing strategy. In a development that likely seemed inevitable, mobile has now officially left desktop in the dust as the go-to source of choice for local search details. 90 percent of all users have used their devices while shopping.
  • FATHOM  |  TUESDAY, JUNE 23, 2015
    [Best] Thank-You Notes: One Champion’s Secret to Sales
    I got a lot of favorable responses to last week’s blog post about the best (worst) prospecting email I’ve ever received. Thanks for all the love, readers. That errant message brings me to a kind of writing on the opposite end of the spectrum … one that is sure to generate sales. You can hold them in your hand.
  • EMAGINE B2B BLOG  |  TUESDAY, JUNE 23, 2015
    [Best] Open Your Eyes To Open Source
    Also, many developers in an open source community are there to get their name out and showcase their expertise, so they are consistently finding ways to innovate and provide the best solution. Content Management System (CMS) software is the key factor to support the on-going initiatives that today’s modern website requires. Freedom. Security.
  • HUBSPOT  |  TUESDAY, JUNE 23, 2015
    [Best] 8 Examples of Brilliant Healthcare Marketing
    This contest, organized by Anne Arundel’s Medical Center, asked participants to post their best “stachie,” – otherwise known as a selfie with either a real or fake mustache. Infographics are best used to simplify a potentially complicated or controversial topic, like children’s sugar consumption. More awesome stachie submissions!
  • SYNECORE  |  TUESDAY, JUNE 23, 2015
    [Best] 4 Tips to Create an About Us Page that Converts
    Visitors are looking for reassurance that you are the right choice or best solution to their want or need. According to Moz , the About Us page is one of the most frequented on any website. It gives your business a chance to break down the facade of anonymity of the Internet and show it’s human side. Company History Timeline.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JUNE 23, 2015
    [Best] Why You Should Reshare Your Social Media Content
    There have been several studies done to determine when is the best time to share posts, but the most accurate findings are certainly when your audience is online, which will be different for each B2B organization. One such area that can be optimized is your social media content resharing strategy. More Posts Mean More Visibility. Edgar.
  • ANNUITAS  |  TUESDAY, JUNE 23, 2015
    [Best] Digital Relevance – An Interview with Ardath Albee
    Albee: The best way to answer this question is with a brief excerpt from the introduction of the book: “I wrote Digital Relevance for the marketers, corporate communications professionals, consultants, and entrepreneurs faced with the need to build relationships with elusive buyers whose context can change in a nanosecond.
  • CMO ESSENTIALS  |  TUESDAY, JUNE 23, 2015
    [Best] Marketing Automation Integration: Ensuring Critical Connections
    Another study found that, “64% of Best-in-Class marketing firms report that their marketing automation platforms and CRMs are integrated to enable pipeline metrics for marketing.”. study from Aberdeen found the following: 73% of Best-in-Class companies integrate their marketing campaign results with CRM or sales force automation (SFA).
  • HINGE MARKETING  |  TUESDAY, JUNE 23, 2015
    [Best] Where Are You Now? Benchmarking Your Consulting Firm’s Marketing
    Visibility: Are you using the best channels to promote your firm? However, it’s important to make sure you’re choosing the best marketing approach to build your visibility quickly. 10 Best Lead Generation Sources Visible Experts℠ Use to Attract Clients. So, how can you become a Visible Firm?
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 23, 2015
    [Best] Stay The Course With Demand Generation  
    These answers can give you a huge advantage as you can learn from those that have already experimented and found what works best. When discussing Demand Generation Strategy you should always look at all options before making a decision. Sadly this new adventurous path often leads to disaster. Bertram Lance). Pay per Lead acquisition?
  • BIZNOLOGY  |  TUESDAY, JUNE 23, 2015
    [Best] Google has carnal knowledge of social
    Search Engine Optimization Search Marketing Social Media Marketing Web Metrics AdWords Application programming interface best practice Color scheme Column Cross-site request forgery Google Google Analytics RSS Uniform Resource LocatorTwitter and Google have made amends. In the past, this was not the case. This is no longer the case.
  • CONNECTING ELEMENT  |  TUESDAY, JUNE 23, 2015
    [Best] Seven ways to turn email into a customer services opportunity
    Here are our seven best practice tips. It may seem obvious that brands should be available to customers via email, yet many businesses neglect this channel. The post Seven ways to turn email into a customer services opportunity appeared first on Connecting Element.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 23, 2015
    [Best] The Groundbreaking Apple Watch: Marketing to Consumers in Just One Glance
    The Groundbreaking Apple Watch: Marketing to Consumers in Just One Glance was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post The Groundbreaking Apple Watch: Marketing to Consumers in Just One Glance appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. In a Sept.
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