• BIZIBLE  |  TUESDAY, SEPTEMBER 27, 2016
    [Best] How To Decide Whether Marketo RCA Is Right For You
    Overall, knowing time to value and cost is best done by comparing Marketo RCA to a performance and attribution vendor. We’ve received feedback on these two areas and if you’re asking these questions it’s best to set up a demo or find an agency who has experience with setting up both Marketo RCA and solutions like Bizible. Marketo RCA)?
  • HUBSPOT  |  TUESDAY, SEPTEMBER 27, 2016
    [Best] How to Build a Social Media Army
    It takes a lot of hard work to be the best. Part of this training should focus on teaching staff about your business model, all the ins and outs of the product, your content strategy and how best to engage with customers. The best offense is a good defense. Typically, the road to beating the baddies is generally an uphill one.
  • READYPULSE  |  TUESDAY, SEPTEMBER 27, 2016
    [Best] 3 Strategies to Identifying the Best Influencers for Your Brand
    Learn three strategies that will ensure you to identify the best influencers for your brand and rollout your influencer marketing campaign in confidence. To avoid this, start small and build upon the successes of your best influencers instead of trying to force relationships with the wrong people. Recognize Topics of Influence.
  • CONTENTLY  |  TUESDAY, SEPTEMBER 27, 2016
    [Best] Facebook Live Almost Died. Now It Could Rule the Media World
    “Because you have so many people on your platform, you can deliver them the best audience and the most relevant audience.” On Monday night, Hillary Clinton and Donald Trump went head to head to make their case for why they should be America’s next leader. The stage also doubled as Facebook Live’s coronation. With 1.71
  • CHIEFMARTECH  |  TUESDAY, SEPTEMBER 27, 2016
    [Best] Everybody has a plan — until they get digitally disrupted
    Harvest (defensive) — block disruptive threats as best you can and optimize performance of a threatened business segment (i.e., But if incumbents could learn enough of the strategic and operational dynamics of start-ups — as the authors of Digital Vortex and I both believe is possible — they could have the best of all worlds.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 27, 2016
    [Best] Easy Marketing Partnerships That Work: Why Every Marketer Needs a Marketing Guild
    marketing guild lets you land better marketing partners, reach more of your target market, focus more tightly on your best prospects, create more effective campaigns, get more done, and have a little fun at the same time. Every marketer struggles to reach all the best prospects in her market. Focus on Your Best Prospects.
  • INFER  |  TUESDAY, SEPTEMBER 27, 2016
    [Best] Infer’s Artificial Intelligence Platform for Sales and Marketing Now Powers the Industry’s Largest Customer Community
    Infer infuses our best-of-breed technologies with predictive intelligence, creating powerful workflows that have helped align the organization, increase our average deal size, and boost our overall revenue within two years,” said Nick Ezzo, vice president of demand generation at Host Analytics. About Infer. Additional Resources.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, SEPTEMBER 27, 2016
    [Best] How Empathy Will Grow Your Sales and Marketing Pipeline
    It’s built on the following ideas: The best marketing feels like helping. The best marketing feels like helping (because it is). Writers note – This as a primer for my session at Dreamforce 2016 next week. Our customers aren’t saying, “We need solutions.” Instead, they’re saying, “We need to solve a problem.”.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 27, 2016
    [Best] Exploit the hours employees spend on social media
    For all of those suckers who are still paying salaries to seat-warmers, it’s time for you to learn how best to exploit these cheaters and ne’er–do–well in support of you and your bottom line instead of mine. Despite employers’ best efforts to discourage the social distraction, people continue to log in. Like this post?
  • SNAPAPP  |  TUESDAY, SEPTEMBER 27, 2016
    [Best] Ranking Our Top 10 Blogs from the Summer
    B2B Marketing Calls-to-Action: Best Practices by Channel.  .  . Best practices are channel-specific. Best Practices for Creating a Personality Test.  .  . And it came out as one of the best things we did this whole summer. The air is more crisp, the lattes are more pumpkin spiced, the leaves are more orange.
  • CONTENT STANDARD  |  TUESDAY, SEPTEMBER 27, 2016
    [Best] The Hashtag That Could Tilt the Marketing Automation World
    But on the other hand, how many times have you reviewed an email that had an egregious typo, didn’t follow best practices, or wasn’t brand aligned? According to Return Path’s best practices for emails , 65 characters seems to be the sweet spot for email subject lines. According to Litmus , in the past 12 months, 50.6
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 27, 2016
    [Best] 3 Core Functionalities for Multi-Channel Marketing
    Core Functionalities for Multi-Channel Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Core Functionalities for Multi-Channel Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. through SMS text, email, and even direct mail).
  • HUBSPOT  |  TUESDAY, SEPTEMBER 27, 2016
    [Best] How to Make the Most of Your To-Do List: 7 Styles to Try
    According to a semi-official Bullet Journal website , the strategy is best described as a "customizable and forgiving organization system" that works as an all-in-one "to-do list, sketchbook, notebook, and diary." In my family, memory is an asset. It’s not that we’re senile. It’s just that our minds move too quickly. The Earliest To-Do Lists.
  • ACT-ON  |  TUESDAY, SEPTEMBER 27, 2016
    [Best] 9 Types of Interactive Content for Innovative Lead Gen
    These are one of the best types of interactive content with which to experiment. Typically, the lead gen form is at the end, but you should test to see which position will get you the most (and the best quality) leads. 4. But it doesn’t tell you which service will work best for you until you give them your contact information.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 27, 2016
    [Best] 10 Pieces of Content Your Audience Really Wants to See [New Data]
    According to their Facebook Page , they can be best described as “snack-sized videos and recipes you'll want to try.” It’s as simple as that. The Inbound Marketing Certification course, for example, provides folks with an opportunity to invest in their career by staying up-to-date on the latest marketing best practices. Social Media.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 27, 2016
    [Best] The Massive Impact of Personalized Omni-channel Experiences
    One of the more effective ways to become the best is to learn from the best. What did various people in various industries, various companies in various regions, do to vault themselves into such elite company? The 2016 State of Marketing Report, an annual report in its third year from Salesforce, is an in-depth industry […].
  • HUBSPOT  |  TUESDAY, SEPTEMBER 27, 2016
    [Best] 10 Common Phrases You Should Stop Using in Client Emails Immediately
    It's in your client's best interest to cooperate with the agency or freelancer they hired, so there's no need to apologize for sending them a legitimate business email that helps advance their project. Think your email skills are strong ? Think again. As it turns out, we all overestimate our ability communicate effectively over email. Maybe.
  • KEO MARKETING  |  MONDAY, SEPTEMBER 26, 2016
    [Best] Selecting a Budget-Savvy Marketing Agency
    On the contrary, sometimes one of the more premium marketing agencies may be your best choice budget-wise because what you want is value , not just inexpensive work. They are able to leverage their knowledge of the marketing world, both online and offline, in order to help you achieve the best results for your dollars. Target Plan.
  • OPENTOPIC  |  MONDAY, SEPTEMBER 26, 2016
    [Best] IBM World of Watson – Overview
    – World of Watson incorporates the kind of information you gained from IBM Insight — the tools to get the best out of your data — and raises the game. Read the original article: www-01.ibm.com. The post IBM World of Watson – Overview appeared first on Opentopic. Brands & Marketers
  • KAPOST  |  MONDAY, SEPTEMBER 26, 2016
    [Best] 4 Ways Using Predictive Analytics Can Answer Your Sales Woes
    Various data points come together to help identify who will be the best target. By that same token, the culmination of those data points help predict the next best action for that particular lead. Your team must identify the best ones and go about bringing them in. What’s more, those leads must then be ranked.
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 26, 2016
    [Best] The Art of B2B Sales: How Sun Tzu’s Ancient Wisdom Can Help You Close More Deals Faster
    Author: Chris Gillespie Sure, you look pretty great with a copy of Sun Tzu’s The   Art of War on your office bookshelf, but have you actually read it? You wouldn’t be the first to admit that it’s a tough slog, and the terminology is no doubt dated. Plenty has changed in the past two centuries, right? To quite the contrary, nothing has changed.
  • HUBSPOT  |  MONDAY, SEPTEMBER 26, 2016
    [Best] How to Get People to Actually Listen to You
    And while you can’t please everyone, you can do your best to make sure that you’re giving them something of quality. What are your best tips for catching the attention of an audience ? By now, you may have heard of a musical called Hamilton. They're paying upwards of $500 for crappy seats, and close to $3,000 for good ones. Or history.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 26, 2016
    [Best] The business case for breaking the content marketing rules
    The best personas capture digital behavior and preferences as well as personality traits. ” Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. By Mark Schaefer. It is uncommon. Identify key metrics. But guess what?
  • ACT-ON  |  MONDAY, SEPTEMBER 26, 2016
    [Best] 5 Key Differences Between Email Marketing and Marketing Automation
    For example, if your best customers are companies of a certain size, you can create a form that asks “what size is your company” and give the good answer a high score. Your business is getting traction. You’ve started to gather a critical mass of leads. You begin to look at the options for marketing software, and. Did they click a link?
  • HUBSPOT  |  MONDAY, SEPTEMBER 26, 2016
    [Best] 12 Ads That Prove Nostalgia Is a Powerful Marketing Tactic
    In the video, young fans dressed as little Princess Leias, Luke Skywalkers, and Han Solos brandish lightsabers and give their best Chewbacca impressions, all while the classic Star Wars theme plays in the background. Nostalgia marketing is the advertising equivalent of comfort food. It would appear that advertisers are catching on.
  • CONTENT STANDARD  |  SATURDAY, SEPTEMBER 24, 2016
    [Best] Facebook, You’re Forgiven—5 Facebook Video Trends Brands Should Hit Play On
    The best strategy is to identify the leading trends and build strategies that leverage these movements. Facebook may have admitted to significantly overestimating the average time users spent watching its videos, but that doesn’t mean marketers should disregard the social network’s massive marketing power.
  • CONTENT STANDARD  |  SATURDAY, SEPTEMBER 24, 2016
    [Best] 6 Easy Ways to Predict Content Marketing Trends
    real vague piece of advice, something like: “Deciding to make a move is the best next move to make.” What’s the best route for this? When in doubt, your best lens to the future is tinted with human experience. Pappy, for those unfamiliar, is the nightmarish visage of a bearded man clutching a bag of gold coins.
  • JUNTA 42  |  SATURDAY, SEPTEMBER 24, 2016
    [Best] This Week in Content Marketing: Digital Advertising Will Survive by Limiting Inventory
    Does the content marketing industry have a measurement problem? (30:20): In his recent post on the Martech Advisor website, ScribbleLive CEO Vincent Mifsud attempts to demystify the equation when it comes to the best metrics to use for content marketing. In this episode, Adblock Plus starts its own ad network (or does it?). Click To Tweet.
  • LEANDATA  |  FRIDAY, SEPTEMBER 23, 2016
    [Best] Creating a Monster Sales Machine
    The trick comes in figuring out which one works best for your organization. The topic of the sales operations webinar was “Building the Perfect Beast.” But it quickly became apparent that the participants were actually describing how to construct beasts. As in plural. Leon Guerrero , the senior sales operations manager at LeanData.
  • FATHOM  |  FRIDAY, SEPTEMBER 23, 2016
    [Best] The Nurture Executive Forum: Uniting Transformational Marketers
    Topics that will be covered include understanding marketing best practices, launching integrated marketing, understanding data collection, using data to inform marketing, and learning how to grow rapidly as a marketing team and as an organization. Transactional vs. Transformational: Selecting the Best Way to Tackle Marketing Automation.
  • KEO MARKETING  |  FRIDAY, SEPTEMBER 23, 2016
    [Best] Planning for Search Engine Optimization in 2017
    When developing new SEO programs, the organic-search and paid-search teams should work together more closely in order to target and develop the best terms to boost ROI for both paid and organic efforts. Search Engine Optimization (SEO) continues to change every day. Here are a few trends that can help prepare your SEO for 2017: Schema markup.
  • THE POINT  |  FRIDAY, SEPTEMBER 23, 2016
    [Best] Winning B2B Email Campaign Keeps it Simple
    But what’s the best way to get the most from your Facebook advertising investment?”. Learning benefits are best when they’re concrete and specific. In B2B email marketing , does short copy always win over long? Not necessarily. To me, this is a campaign that works. But they didn’t. And that’s a good thing. Unlock?
  • HALEY MARKETING  |  FRIDAY, SEPTEMBER 23, 2016
    [Best] 11 Must-Haves for Every Staffing Website: A Presentation from the Colorado Staffing Association Annual Conference
    That’s important because as you start to turn off different candidates they’re making a decision about you before they even know who you are and we want to put our best foot forward. Want to turn your website into a staffing ATM? With the right approach, your site can generate job orders and placements day in and day out! Maybe?
  • FEARLESS COMPETITOR  |  FRIDAY, SEPTEMBER 23, 2016
    [Best] The Colleges with Great Academics this Saturday
    They are two of the best in the land and it is an honor to play each other.  Duke, one of the finest schools in the USA, play Notre Dame in football on Saturday afternoon. Both are great academic institutions.  Yes, I do have a BBA in Marketing from Notre Dame.  I respect the many business leaders who graduated from Duke. Are you?
  • WEBBIQUITY  |  FRIDAY, SEPTEMBER 23, 2016
    [Best] 7 Reasons Why Your Business Blog Is Failing (And How To Fix Them)
    You can always set up a Facebook page or establish a company Twitter account, but these platforms may not be the best for every type of business. Guest post by Eric Brantner. Having an online presence is all but a necessity for businesses today. While this may seem a bit harsh, there is some validity to that statement. Blogs are hard work.
  • INFER  |  FRIDAY, SEPTEMBER 23, 2016
    [Best] #GoPredictive with Infer at Dreamforce 2016
    chat with some of our best and brightest customers, or get a demo of our predictive solutions like Predictive Scoring or Profile Management. Host Analytics leverages Infer’s advanced data science to first score the quality of incoming leads, then uses LeanData to automatically route the best leads to the correct reps.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, SEPTEMBER 23, 2016
    [Best] How to Run Marketing Better with Effective Budgeting and Planning
    Running marketing means paying close attention to the ‘I’ in ROI and measuring to determine the next best marketing action aka Marketing Performance Management. And if you’re really honest, you want to impress leadership and climb a few rungs up the corporate ladder. Am I right? Perhaps. Now that’s positive ROI!
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 23, 2016
    [Best] How to Create Content for Your ABM Strategy [Infographic]
    Content is a way (in my opinion, the best way) to offer value to your larger audiences  and  your targeted audiences, and value is what will break through the noise. When do different types of content work best? The best ABM, including content for ABM, adapts to your target accounts’ needs to ultimately deliver value.
  • CONTENT STANDARD  |  FRIDAY, SEPTEMBER 23, 2016
    [Best] Will the Era of Knee-Jerk Content Marketing Ever End?
    It’s what the best brands have done for years, and why businesses across all industries are starting to rethink their approach to marketing. Recently, my colleague and friend on Skyword’s community team, Molly Berry , shared some exciting midday news with me. Or maybe Google, Coke, and Mashable fans had Retweeted it? Probably not.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 23, 2016
    [Best] Voice Search Strategy: What Marketers Need to Know Now
    When you use voice search, you might ask, “Where is the best sushi in Cambridge?” That contrasts from a conventional search, where you might type something like “Best sushi Cambridge,” (P.S. When you wear white, do you inevitably spill something all over yourself? I do. Thank goodness for voice search, am I right? That's great.
  • KAPOST  |  FRIDAY, SEPTEMBER 23, 2016
    [Best] This Content Marketing Stuff is Getting Complicated
    AW: On the customer success side, a lot of the consulting is around Kapost best practices: how to best use the tool, and how to get the most value out of your investment in the Kapost platform. We work with a lot of different customers in different industries, so we’re always trying to leverage the best practices. Sales go up.
  • ACT-ON  |  FRIDAY, SEPTEMBER 23, 2016
    [Best] 7 Things You Need to Know About Optimizing for Mobile in 2016
    CrossBrowserTesting.com , Browsershots , Browser Sandbox , Browsera and BrowserStack are the best-of-class options ranging from $10-$100+ per month depending on your needs. Last year we wrote about this very topic – the nexus where mobile usage and search trends meet – in our article, “Mobile Search Engine Optimization Best Practices.”
  • FEARLESS COMPETITOR  |  THURSDAY, SEPTEMBER 22, 2016
    [Best] The Book that Saved my Life
    Over two years ago, I was working for Best Buy in the computer department.  thought the doctors are doing their best and the nurses are very nice, but if it is to be, it is up to me. Someone wanted to buy a monitor, and we had none on the floor.  So go to the warehouse in the back, bring in 6 or so to restock the floor and sell one.
  • AGGREGAGE B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 22, 2016
    [Best] B2B Marketing Trends for 2016
    them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. B2B Marketing. processes are fundamentally changing. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 22, 2016
    [Best] B2B Marketing Trends for 2016
    them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. B2B Marketing. processes are fundamentally changing. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 22, 2016
    [Best] B2B Marketing Trends for 2016
    them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. B2B Marketing. processes are fundamentally changing. Look for.
  • CONTENTLY B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 22, 2016
    [Best] Content Marketing 2016: Staffing, Measurement, and Effectiveness
    latest trends, and the ones with the best reputations. where to source the best freelancers. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. Introduction II. Methodology III. Key Findings IV. Results and Analysis V. Conclusion 4 6 7 8 27 Table of.
  • CONTENTLY B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 22, 2016
    [Best] Study: How Much of Your Content Marketing Is Effective?
    idea that marketers are still searching for the best way to link their. to create content are beginning to learn how to best spend their sacred budgets. likely need some of the resources afforded to those best-in-class brands—a stable supply of time, money, and analytics that take the guesswork out of their jobs. content. in it.
  • CONTENTLY B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 22, 2016
    [Best] Content Methodology: A Best Practices Report
    Methodology: A Best. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. MICHAEL MARGOLIS 4Content Methodology: A Best Practices Report Create the most effective. Definition optimizeconnectcreate 5Content Methodology: A Best Practices Report II. Content. All rights reserved.
  • CONTENTLY B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 22, 2016
    [Best] Staffing and Launching Your Content Marketing Program
    from the best practices we learned from our own. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 A clear sense of identity is what categorizes the best. The late, great David Carr put it best when he said, “Creating. we’ve found putting our readers first is the best way to. All rights reserved. Introduction 3 II. growth.
  • CONTENTLY B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 22, 2016
    [Best] Content Marketing Playbook: Strategy and Roadmap
    approach delivers the best results: Target a primary and. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. Back at GE and in.
  • CONTENTLY B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 22, 2016
    [Best] Evangelizing a Content Marketing Program
    ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY5 Matthews quickly convinced Marriott he was the best. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. Introduction 4 II. Why This Guide 6 III.
  • LARGEREVRESPONSE B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 22, 2016
    [Best] 2016 Email Marketing Metrics Benchmark Study
    To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce
  • HUBSPOT  |  THURSDAY, SEPTEMBER 22, 2016
    [Best] How To Increase Referral Traffic And Get More Leads
    It’s best to focus your efforts on websites that are considered thought leaders in your industry. In this FREE eBook “ Turn Your Website Into A Lead Generation Machine ,” we go over some best practices for ensuring your website is setup to convert visitors into leads for your business. What Is Referral Traffic? But that’s not all!
  • BIZIBLE  |  THURSDAY, SEPTEMBER 22, 2016
    [Best] 8 Roles You Need to Build an Ace ABM Team
    It requires each account-based marketing function to fill their role to the best of their ability, creating a system that functions properly -- where all roles are supporting their fellow marketers. Ready to stack the deck? There is a key combination of critical components that any B2B company can use to build themselves an ABM team of aces.
  • VIDYARD  |  THURSDAY, SEPTEMBER 22, 2016
    [Best] Meet the Vidyard Team, Video Style: Katie Nielsen
    All the food is made by hand, they have like 37 or so beers on tap, and the best thing about it is they have so many beers on tap that you can try something new every time. Meet the Team is our monthly chance to introduce you to the fabulous, quirky, talented people that work at Vidyard, using our favorite medium — video! It’s up on Weber st.
  • KOMARKETING ASSOCIATES  |  THURSDAY, SEPTEMBER 22, 2016
    [Best] 8 Keyword Research Tools for Search Engine Marketing in China
    To prepare a full table of sashimi to treat your honorable guests, you have to catch the best fish – a rich variety that will suit many tastes. hope this list will facilitate your SEO and PPC programs in China and help you net the best fish! To achieve this goal, the search engines themselves are the best resource to start with.
  • VERTICAL RESPONSE  |  THURSDAY, SEPTEMBER 22, 2016
    [Best] Email Design: Let’s Get Typographical
    It’s best to incorporate only one or two colors into your email font in the interest of crisp, clean design that doesn’t overwhelm the viewer. When it comes to design, font may be something you don’t really notice unless it’s glaringly bizarre or just very hard to read. broad range of enthusiasts (font geeks?) Color.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 22, 2016
    [Best] Make the Most Out of Dreamforce 2016: Sessions, Soirees, and Sights
    Mike Telem, VP of Product Marketing at Marketo, will reveal best practices for ABM, based on our experience practicing it day-in and day-out. This year, we’re bringing a professional photographer to Dreamforce to help you capture your best professional self for your social media profiles. Sessions. Reserve your seat now. Pier 39.
  • CONTENT STANDARD  |  THURSDAY, SEPTEMBER 22, 2016
    [Best] What Fabric Might Mean for Digital Storytelling
    As brands look to fit in with the way users consume content today and will continue to in the future, it’s best to assume that sticking to one platform is a mistake. As content marketers, we think a lot about digital storytelling; Fabric offers us a new, rich, and complex visual medium through which we can compose. Why Fabric? Why Now?
  • HALEY MARKETING  |  THURSDAY, SEPTEMBER 22, 2016
    [Best] How to Make Your Job Descriptions More SEO-Friendly
    Nowadays, it’s no longer enough to simply write a compelling job description and hope for the best. Therefore, to get the most out of your job postings, you’ll need to start thinking like a search engine and following best practices for search engine optimization or SEO. These types of modifiers are best saved for the job description.”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 22, 2016
    [Best] The disconnect between social media popularity and business effectiveness
    In my book   Return On Influence ,,  Dr. Robert Cialdini  (best-selling author of  Influence: The Psychology of Persuasion )  told me that this interaction between powerful social proof and content that is unique to the web. “It’s true that with content, we create value because we give people access to insights they didn’t have before.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 22, 2016
    [Best] How to Incorporate User Generated Content into Your Nonprofit Marketing
    Your members are your best advocates in encouraging your prospects to make the jump and join your organization. You then have your pick of the best, most compelling UGC to drop place throughout your website and drop into reports and presentations, as well as share via social media. Time to get onboard the UGC train. Run a contest.
  • ACT-ON  |  THURSDAY, SEPTEMBER 22, 2016
    [Best] 4 Steps to Get Started with Marketing Automation
    SMART goals are the best to begin with. One of the best parts of marketing automation is that you can see how a campaign is performing across all of your marketing channels. Getting new software up and running can be intimidating. All of that upfront work is daunting, and it can be hard to know whether you’re doing it right. Got a CRM?
  • HUBSPOT  |  THURSDAY, SEPTEMBER 22, 2016
    [Best] How to Engage Your Audience Using Digital Advertising
    Digital advertising doesn't have the best reputation amongst consumers. If you’re advertising an ebook titled “How to Find the Best Interior Design Company for Your Project”, it's likely to stand out against the other ads and search results because it directly helps solve a problem. Absolutely, but it's all in the execution.
  • B2B MARKETING INSIDER  |  THURSDAY, SEPTEMBER 22, 2016
    [Best] How To Get Your B2B Blog Post 100 Upvotes On Inbound.org?
    If you want the best B2B marketing news, there’s one place to go. Today it’s a one-stop-shop for the best of the best content about content marketing. Inbound.org. The marketing community -slash- news site is the brainchild of Moz founder Rand Fishkin and HubSpot founder Dharmesh Shah. appeared first on Marketing Insider Group.
  • LATTICE  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Best] Making the Case for Predictive Marketing and Sales
    If you’d like to learn how to get started and understand the best ways to measure success, check out the webinar ! Many companies out there are asking, what can predictive do for me? recent webinar with SiriusDecisions Sr. Research Director Kerry Cunningham, Infer Sr. predictive analytics predictive marketing
  • SCRIBBLELIVE  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Best] The Content Marketer’s Guide to Beating Writer’s Block
    Best Practices Featured content Content Marketers content marketing copy copywriting WritingSome writers wait for inspiration to strike before they take pen to paper – or keyboard to word processor. Must be nice. So what’s a content marketer to do to squash writer’s block? Adopt Preventative Methods. There are many J.K. Ditch the Keyboard.
  • SNAPAPP  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Best] What Is a Content-Enabled Campaign?
    Best case scenario: You’ll get a name and an email address from someone who downloads a piece of content on your site. Ever heard of a content-enabled campaign? Content-enabled campaigns are a series of strategies to align content and demand generation around creating a dialogue with your audience. And guess what? Pretty interesting, right?
  • HINGE MARKETING  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Best] 4 Skills for Marketing Professionals Every Firm Needs to Grow
    High-growth firms understand that they get the bests results when their digital and traditional marketing skills work in concert. They prefer to incorporate a blend of online and offline approach — but a very specified blend: Skill 4: Knowing Which Marketing Techniques Work Best. Which marketing techniques yield the best returns?
  • VIDYARD  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Best] How Top Sales Reps Leverage Video to Crush Their Monthly Numbers
    When you have intelligence gathered from video that tells you what the client is interested in, and the best time to engage with them, it’s like you’re starting on 3 rd base with no outs. Video gives you face time, and gives you the analytics to know when to best follow up and what to follow up with. Competition Requires Intelligence.
  • FEARLESS COMPETITOR  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Best] The Need to Focus on the Buyer
    Your Marketing department is your best ally, so work with them. The world is changing fast.  People are trying to grow their businesses and are looking for people to help them be successful.  million to $6.8 million. just want to help you have success too. Unless you understand the business needs fully, you cannot sell. 
  • LEANDATA  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Best] Dreamforce: Is It Party Time or Closing Time?
    Voted one of the best parties of DF15! Invitations for Dreamforce parties are filling up inboxes across the business world. Chances are you’ve already been flooded with pitches similar to these: Come to THE destination! An amazing Dreamforce experience! Space is limited! We expect a full house so save your spot today! So we’re making it easy.
  • INFER  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Best] In Depth: New Salesforce Reporting Package
    Refocusing your reps’ efforts on your best prospects. Create  ABM Dashboards to identify your best Accounts and measure their pipeline velocity. We’re excited to announce the newest version of our Salesforce Reporting Package. Adding pipeline through your ABM campaigns. What’s New? How do I use it? How do I get started? Not a Customer?
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Best] 5 Proven Tips to Keep Leads Engaged With Retargeting
    The best part about email retargeting is the inventory is free. Some best practices to consider include: Use clean, mobile-friendly designs. Clearly, that is not the best allocation of valuable marketing resources. Sometimes a prospect comes to your website, finds exactly what they want, and makes a purchase. shoes).
  • FEARLESS COMPETITOR  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Best] Our Life in a Digital World
    Apple is one of the best at this.  Seth Godin had a great post on the Art of Digital Marketing about the amazing things you can do with computers and artificial intelligence. loved that article and hope you like it too.  It is also good for the world as IBM makes a donation to Seth’s charity. Who cares about your technology? 
  • VIEWPOINT  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Best] Three “Lies” That Plague B2B Businesses Today (Part Three of Three)
    The handoff of prospects from marketing to sales is clunky at best (if it truly exists at all). The Three “Lies” That Plague B2B Businesses Today Are: Cold calling is dead. 57 – 90% of the buying process is complete before a sales rep needs to get involved. Marketing and sales are aligned. Do you agree these are lies? Principal. link]. link].
  • SNAPAPP  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Best] High-performing Marketing Teams Are 34.4x More Likely to Be Creating Personalized Omni-channel Experiences
    One of the more effective ways to become the best is to learn from the best. So, do you want to be the best? Well, you’ve been given a prime opportunity to learn from marketing’s best and brightest right here. Top Marketing Teams Win with a Customer Journey Strategy. Source: 2016 State of Marketing Report. 2.
  • THE ROI GUY  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Best] Accelerating the Buyers Journey: Less Features and More Value
    You are putting together your content marketing roadmap, figuring out what content you need to best engage and motivate prospect’s through the buyer’s journey. From Exploring to Evaluating – When exploring solutions, buyers need advice on which solution is best, and need to understand the unique value of your solutions. It’s clear.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Best] Exploring the World of Blockchain Transactions
    He’s the co-author along with his dad, the business theorist Don Tapscott of the best selling book ‘ The Trust Protocol: How Blockchain Technology Will Change Money, Business and the World. Here, Alex discusses the different forms that a blockchain can take. Public blockchains have a lot of positive attributes. Watch for it!
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Best] 3 Steps Towards Becoming a Data-Driven B2B Marketer [Ebook]
    Steps Towards Becoming a Data-Driven B2B Marketer [Ebook] was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Steps Towards Becoming a Data-Driven B2B Marketer [Ebook] appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. How do you even get started?
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Best] Want to be a Better Social Media Marketer? Listen to These 10 Podcasts
    This episode of Amy Porterfield's marketing podcast features Kim Garst of Boom Social, where they discuss best practices and strategies for using Facebook Live. The last time I went on vacation, Facebook and Instagram announced two big product changes that I was left scrambling to catch up on when I returned. Know the feeling? The solution?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Best] How to Host a Marketing Conference That Doesn’t Tank
    One of the best run events I’ve attended recently is the brand new Insight Lancaster Marketing Conference in Lancaster, Pennsylvania. One of the best things about Insight Lancaster was the venue: The Ware Center. By Kerry Gorgone, {grow} Contributing Columnist. Here are some tips for making your own event a memorable one for attendees.
  • ACT-ON  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Best] Plan Your Q4 Email Sending Strategy to Beat the Coming Logjam
    With a good sending strategy and best practices, you can tilt the odds that your emails and offers are noticed by your recipients, which in turn can help you lock in crucial end-of-year engagements. Tailor these to your own business for the best results. 1. Can you believe it? On Black Friday 2015, US online revenues amounted to $1.66
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Best] 8 Stats You Need to Know From the 2016 State of Inbound Report [New Data]
    According to this year’s report, 59% of marketers say they provide salespeople with their best quality leads, while salespeople rank marketing leads last. T he inbound movement has always been about one thing: being relevant and truly helpful to your audience. Tweet this]. As it turns out, we’re glad we asked. Tweet this]. Tweet this].
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Best] 5 Clever Ways to Leverage Client Feedback for More Referrals
    People are more willing to commit to an agency that they trust -- and the best way to build early trust is through a client referral. One of the best ways to connect with prospects is by using stories from existing customers.”. It’s no secret: Many agencies struggle every single day to acquire new clients. Alex Turnbull from. Groove.
  • CONTENTLY  |  TUESDAY, SEPTEMBER 20, 2016
    [Best] How to Build a Content Team
    ” To learn more about the best practices for staffing a content marketing team, download the full e-book by filling out the form below. And hey, Debbie, yesterday you were the senior brand manager. Starting Monday, you’re going to be the director of content.'” Writers. ” Editors. Multimedia. Strategists.
  • DISCOVERORG  |  TUESDAY, SEPTEMBER 20, 2016
    [Best] Get Ready for the TilLT Sales Development Challenge
    To that end, our third challenge asks participants to consider their best accounts and create message maps to use in semi-personal email templates. Sales development is now the need-to-know skill set for growth and enterprise companies. Moreover, 72% of SDR teams are moving to an account-based approach of targeting prospects. whatcha got?
  • KEO MARKETING  |  TUESDAY, SEPTEMBER 20, 2016
    [Best] Four Principles of Budgeting You Can Learn from Marketing Agencies
    Creating a marketing budget is a difficult task at best. It can be a real stress-inducer at times, especially when your industry or your company is in a state of flux. But the budgeting process can be controlled. Let past budget items guide you, but not restrict you. Use that information as a starting point for your new marketing budget.
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 20, 2016
    [Best] Appearing in the Google Answer Box: 5 Ways to Increase Your Odds
    Remember SEO Best Practices. If you decide it’s best to use a list-style post, be sure to include the list towards the beginning of the post (like I did for this post). Step 4: Remember SEO Best Practices. “Google it.” The Google answer box feature is a welcomed addition to the SEO community as well.
  • RADIUS  |  TUESDAY, SEPTEMBER 20, 2016
    [Best] How To Improve Campaign ROI With Predictive Lead Scoring
    Marketers instead need a solution that enables them to analyze lead quality from campaigns in near real-time so they can reallocate money to the best channels on the fly. Predictive Lead Scoring in Practice: How to Identify Your Best Channels. As a result, your campaign would be optimized for leads rather than opportunities.
  • BIZIBLE  |  TUESDAY, SEPTEMBER 20, 2016
    [Best] How To Be a B2B Marketer At Dreamforce 2016
    Which sessions, lounges, exhibits, and events would fit them best and yield the greatest knowledge impact? If a B2B marketer is headed to Dreamforce 2016, how would they get the most out of their week in San Francisco? As a B2B marketer at Dreamforce, here’s where you could go and what you should do. The B2B Marketing Champions Lounge.
  • THE POINT  |  TUESDAY, SEPTEMBER 20, 2016
    [Best] When & Where Should B2B Companies Outsource Marketing?
    The following is an excerpt from an interview I conducted recently with the folks at TechnologyAdvice , a leading online provider of information resources to help IT professionals make informed buying decisions. For the complete interview, see the TechnologyAdvice marketing blog. Where will content appear? Are leads shared or re-sold?
  • B2B LEAD GENERATION BLOG  |  TUESDAY, SEPTEMBER 20, 2016
    [Best] Tips on how to use LinkedIn for Better Lead Generation
    Take advantage of the powerful LinkedIn database to identify individual prospects, learn what drives them and select the best ones before you reach out to them. Have you ever wondered about how can you use LinkedIn for better lead generation and business. development? Brian: What inspired you to do your work with LinkedIn? Do not auto-post.
  • HALEY MARKETING  |  TUESDAY, SEPTEMBER 20, 2016
    [Best] 4 Marketing Lessons for the Staffing Industry from Apple’s iPhone 7 Launch
    Do they want to know about exciting job openings, or the best talent you have available right now? Every time Apple releases a new iPhone, whether the “upgrades” are really upgrades at all, people will flock to the stores in droves to have the newest and best piece of Apple technology. You need to build up excitement before an event.
  • VERTICAL RESPONSE  |  TUESDAY, SEPTEMBER 20, 2016
    [Best] Activate Your Fanbase With User-Generated Content
    One of the best forms of advertisement is a satisfied customer. Zulily takes advantage of this statistic with a “Customer Picks” emails that feature some of their best-selling products, along with a few brief but enthusiastic customer endorsements: So how can you start integrating UGC into your email marketing?
  • CONTENT STANDARD  |  TUESDAY, SEPTEMBER 20, 2016
    [Best] Trust Through Simplicity: How Anthem’s Content Marketing Inverted the Insurance World
    Taking the time to candidly examine where support might be most welcome can be a powerful way to relieve a team’s workload, allowing them to focus on what they already do best. If you’re reading this article in an American place of business, chances are high that your office provides some kind of health care coverage for you.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 20, 2016
    [Best] Legos, Lightsabers, and ROI: 3 Big Takeaways from Content Marketing World
    What works for one organization or audience doesn’t always work for another, even if it’s deemed a “best practice.”. So, what were some of the best myths that Rand debunked? However, paid amplification works best on pieces that already do well organically. Marketing Myth #3: Best practices are recommendations, not requirements.
  • VIDYARD  |  TUESDAY, SEPTEMBER 20, 2016
    [Best] Personalized Video Helps Businesses Drive Event Attendance, Recruit Students, Increase Email Open Rates by 1000%
    Everyone says their conference is the best, the most interesting, the most important to attend, but anyone who’s attended these events knows that’s not always true,” said Jim Williams, vice president of marketing at Influitive. “We wanted to show our audience that we were planning something really special and worth their time to attend.
  • SYNECORE  |  TUESDAY, SEPTEMBER 20, 2016
    [Best] 3 Inbound Marketing Insights from the State of Inbound 2016 Report
    This unique methodology offers marketers and SMBs relatively unbiased insight into prevailing inbound marketing norms and best practices the world over, and how they compare with more traditional outbound methods. It’s that time of year again. Inbound Marketing
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