• GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, OCTOBER 31, 2014
    [Best] How #TechnologyAndStuff became GM’s Oreo moment
    Marketing Solutions gm social media social media best practices social media case study 'I am a big baseball fan and enjoyed the pageantry and drama of the recent World Series. But the most entertaining moment of the event came after the game was over, and 99% of the television audience had gone to bed. He voice was shaking. am not a GM fan.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 30, 2014
    [Best] When best practice isn’t always the best practice
    common theme that emerged throughout this two-day gathering was how important it is to constantly listen to YOUR own customers, rather than just follow the best practices or rush to adapt the “latest/greatest” new practices out there. So how do marketers find what’s best for their brand? One answer: social listening.
  • SYNECORE  |  THURSDAY, OCTOBER 30, 2014
    [Best] Ad Retargeting: It’s About Context, Relevance & Value
    Given this, what are some ad retargeting best practices? Only now are businesses and marketers beginning to fully recognize the wide applicability of ad retargeting to virtually every stage of the buying cycle – from increasing brand awareness, to influencing purchase decision and optimizing sales conversion. But how does ad retargeting work?
  • VOICE-BASED MARKETING  |  THURSDAY, OCTOBER 30, 2014
    [Best] Ifbyphone Makes Built in Chicago’s Top 100 Digital Companies List
    As we continue to gather the brightest minds in Chicago to work with us on creating the best technology in our sector, we are proud to stand among other companies with the same goals, who want to do better business, but also create a better city. We couldn’t agree more. General
  • AVITAGE  |  THURSDAY, OCTOBER 30, 2014
    [Best] Why Content Creation Isn’t Everyone’s Job
    ” But the conclusion in the very next sentence may not be the best way to address the problem: “In other words, content creation must be part of everyone’s job.” 'I read with interest John Jantsch’s Duct Tape Marketing blog Why Content Creation Is Everyone’s Job. It’s a short post, I suggest you read it.
  • FEARLESS COMPETITOR  |  THURSDAY, OCTOBER 30, 2014
    [Best] Jeff Ogden of Find New Customers is one of the best writers in America!
    Even if I am not perfect all the time, I’m still one of the best writers in America. Filed under: Chief Content Officer , Chief Marketing Officer , Content marketing , Hubspot , Management best practices , Remarkable content , Salesforce.com , Writing Skill. HubSpot Verified account ? HubSpot. The world needs great writers.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 30, 2014
    [Best] Turning Website Visitors into Leads
    So you typically let the end user vote on what the best response is. What are some of the best offers that seem to get people to respond on these websites? 'Jim Obermayer is the host of the Sales Lead Management Radio Program , which goes out to over 8,000 worldwide members of the Sales Lead Management Association (SLMA). Bring it up.
  • VERTICAL RESPONSE  |  THURSDAY, OCTOBER 30, 2014
    [Best] 4 Steps to Prep Your Search Engine Marketing for the Holidays
    Once you’ve completed your research, you should have a good idea as to who your best customers are, what they’ll most likely be looking for, and where to find them. 'October marks the beginning of holiday season for many businesses. Halloween, Thanksgiving (in the U.S.), Here are 4 steps to get your SEM ready now: 1. Take Action.
  • BIZNOLOGY  |  THURSDAY, OCTOBER 30, 2014
    [Best] “Up” your game in crisis management
    The ones that have worked out the best had less to do with the actual crisis and a lot more to do with the company’s plan for crisis management. 'I’ve had the opportunity to see a few crisis management situations in my time. I’m old.) Does your crisis plan address them? If you stonewall, you will just make things worse.
  • FEARLESS COMPETITOR  |  THURSDAY, OCTOBER 30, 2014
    [Best] How I Grew GE by 242% in just 12 months and why my replacement failed
    Sales lesson: The best salespeople are customer-centric and visionary.  Stop hiring just on titles and start looking for processes used by the best, like being customer-centric and visionary. Find New Customers Florida Management best practices sales challenges sales leadership sales leadership selecting salespeople It worked.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 30, 2014
    [Best] The Do’s and Don’ts of Holiday Email Marketing
    Don’t stray from your best practices when emailing your audience, even during the holidays. The Do’s and Don’ts of Holiday Email Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Lizzy Funk It’s finally here! have to admit; this is my favorite time of year. But do they work?
  • EARNEST ABOUT B2B  |  THURSDAY, OCTOBER 30, 2014
    [Best] This is the week that was: Getting inside the head of a B2B buyer
    'As the clocks go back we sacrificed our extra hour in bed to write a blog post that gathers the best of the best in marketing this week. Enjoy. Slideshare of the week. As marketers we are all in the business of getting people to say ‘yes’. We are particularly proud of this one and hope you find it useful. Futurescoping of the week.
  • WRITING ON THE WEB  |  THURSDAY, OCTOBER 30, 2014
    [Best] The Scariest Blog: No Personality
    Storytelling is the best way to do that. 'What’s the scariest blog post you have ever read?  For me it’s a blog or website without any personality. Storytelling and personalization  is the key piece in  content marketing  as I see it. People are good at writing about  what   they know. What’s your back-story? He had to care. We start to care.
  • CMO ESSENTIALS  |  THURSDAY, OCTOBER 30, 2014
    [Best] Sales Enablement Technologies: Some Things Old, Some Things New
    Figure 1: Leading Traditional Technologies, by Best-in-Class. In Figure 1, we see that Best-in-Class companies are more likely than under-performers to continue actively investing in CRM in support of sales enablement initiatives. These technologies are therefore worth procuring with an aspiration of shared benefits…and shared budget.
  • HUBSPOT  |  THURSDAY, OCTOBER 30, 2014
    [Best] 7 Current Design Trends Every Marketer Should Know
    'Truthfully, not all of us have the best design chops -- but that doesn''t mean we should be in the dark about the latest design trends. While While it may not be part of your day-to-day activities, one day, you''ll find yourself dragged into a project like a website redesign. This article is a great place to start your research. Design
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 29, 2014
    [Best] Twitter’s new mega-partnership has interesting implications
    Disclosures: I wrote the best-selling book on Twitter but have never received any compensation from Twitter. Disclosures: I wrote the best-selling book on Twitter but have never received any compensation from Twitter. This is a deal that had been “years in the making.” ” First, let’s set the stage on Watson.
  • THE POINT  |  WEDNESDAY, OCTOBER 29, 2014
    [Best] What’s the Big Deal About Predictive Analytics? A Conversation with Brian Kardon
    Modern marketers don’t have to guess which of their leads are best. The second is “selling more to your current customers” – companies with many products to sell, but unsure which of their customers are the best targets for specific products. Even Salesforce announced their own Analytics cloud. The second is about the technology.
  • VOICE-BASED MARKETING  |  WEDNESDAY, OCTOBER 29, 2014
    [Best] Your Phone Leads Aren’t Converting: Steps You Can Take To Fix It
    That’s why marketers are now establishing processes to define what a quality phone lead is for their business, then implementing technologies to help weed out the bad calls and route the good ones to the best sales rep or store. 'Phone leads drive business. Just getting your phone to ring off the hook isn’t the goal.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 29, 2014
    [Best] The Anatomy of a Corporate Content Team: 5 Models Your Brand Can Follow
    Organizations large and small are doing their best to figure out how to create content at scale. We merely aim to help you figure out how other companies are structuring their teams so you can cherry-pick the elements of each that will work best for your organization. Common Corporate Content Team Models. 3) The Aggregation Model.
  • ENGAGE  |  WEDNESDAY, OCTOBER 29, 2014
    [Best] Why the Best Marketers Ask If You Want Fries with That
    That’s why the best training ground for marketers today — just like it was 100 years ago — is a job in a customer-facing role, like waiting tables or slinging sandwiches. from the angelic to the irate to the flat-out strange) are the best skills you can bring to the whiteboard where modern marketing strategies are crafted.
  • THE FORWARD OBSERVER  |  WEDNESDAY, OCTOBER 29, 2014
    [Best] The 5 “Must-Do’s” For A Profitable B2B Social Media Strategy
    Most of those companies want to do more, but haven’t had the time or are uncertain of how best to get started to use social media to increase traffic, convert leads, nurture those leads toward a sale and delight their customers. 'Would you like your social media strategy to help increase website traffic, leads and sales? First things first.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 29, 2014
    [Best] Your Timetable For Winning at Content Marketing From 8 a.m. to 8 p.m.
    What’s the best way to leverage those eight (or more) hours you spend at work or thinking about work each day? Those minutes on the Northern Line are the ideal time to get yourself in the right frame of mind - by reading the best blogs! Here’s a plan taking you from post-toast to sofa-time. Write up your ideas. 500 views?
  • EMAGAZINE B2B BLOG  |  WEDNESDAY, OCTOBER 29, 2014
    [Best] Link Building Tips: Part 2- Strategies For Your B2B
    Once you understand how search engines evaluate links, the next step is to figure out which link building strategies would work best for your B2B company. 'Search engines evaluate the links pointing to your site to determine its trustworthiness, authority, and popularity. Link building is far from being “dead”. Let us know! LinkBuilding SEO
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 29, 2014
    [Best] What the growth of inside sales means to B2B marketers
    Conduct regular statistical modeling of customer purchase patterns to identify “next best product” ideas. 'I heard an arresting comment at the LeadsCon conference in New York in August.  The speaker claimed that inside sales has outstripped outside sales in B2B, a statistic that both surprised me and got me thinking.  Video. Community. 
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 29, 2014
    [Best] Marketing Horror Stories
    Mistakes happen, and the best thing you can do is own the mistake and email the people who mistakenly received the email. Marketing Horror Stories was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Here are real life marketing horror stories and some suggestions about how to overcome them.
  • FEARLESS COMPETITOR  |  WEDNESDAY, OCTOBER 29, 2014
    [Best] 8 out of 10 Marketers Fail to do Buyer Personas
    Filed under: B2B demand generation , B2B lead generation , b2b lead generation companies , Buyer Personas , Chief Content Officer , Chief Marketing Officer , Content marketing , Find New Customers , Florida , Lead Nurturing , Leadership , Management best practices , Marketing Automation. Nor do they know how to document the findings.
  • CMO ESSENTIALS  |  WEDNESDAY, OCTOBER 29, 2014
    [Best] Content Marketing Street Cred: 7 Marketers Share Their Secrets
    In an era where we have been giving away our content for years, it might be tempting to cross that line into paid advertising, but I think the best decision is to look toward the long-term and maintain radical honesty with your audience. 'Do you have content marketing street cred? Is it through sponsored content? Native advertising? Mark W.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 29, 2014
    [Best] 7 Ways to Create Suppression Lists to Avoid Emailing the Wrong Leads
    All of these list segments give us a way to whittle down our databases and find the best  audience for a particular email, or for a particular piece of smart content on our websites. It''s best to stick to suppressions relating specifically to email if that''s the channel your lists are intended for. Ways to Create Suppression Lists.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 29, 2014
    [Best] Finally, Small Business Social Media is Evolving
    You don’t always have to invest in expensive market research; learning about your customers and talking with them may just be the best investment you can make. You don’t always have to invest in expensive market research; learning about your customers and talking with them may just be the best investment you can make. That would be me.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 29, 2014
    [Best] How to Future-Proof Your Content Marketing Strategy
    In this case, I might go with something like, “Is the Next Best Seller Sitting on Your Hard Drive? 'Trends come and go in the world of digital marketing. Some “hot” techniques -- like inherently manipulative keyword stuffing and forum profile linking -- are snuffed out of practice by improvements to the Google algorithms. This Kid Just Died. What
  • WRITTENT  |  WEDNESDAY, OCTOBER 29, 2014
    [Best] Anatomy of a Perfect Blog Post
    It’s in your best interest as a content marketer to format your blog into short, easily-digestible chunks. Be original, and relentless about being the best at your particular angle. Incorporate formatting best practices and keyword research. 'What is the secret behind the perfect blog post? The answer is yes.
  • VIDYARD  |  TUESDAY, OCTOBER 28, 2014
    [Best] Why Views Don’t Count: Video Metrics that Actually Measure Success
    If views were the best measure of success, then why aren’t those viewers pouring in to the sales team? Once you’ve decided on the goal or goals for your video, determine the best metric(s) to measure success from our top picks below. To evaluate success here, the best metric is subscription rate. What Success, right? Not Views.
  • 3D2B  |  TUESDAY, OCTOBER 28, 2014
    [Best] What’s the ROI of Outsourcing B2B Telemarketing Services?
    In its study, B2B Marketing found that 40% of marketers believe telemarketing is the best vehicle for generating high-quality leads. They have people in place who are well-educated, trained in telemarketing best practices, good listeners and who enjoy making consultative calls — just what you need for marketing a complex product.
  • FATHOM  |  TUESDAY, OCTOBER 28, 2014
    [Best] Content Mapping for EDUs: 3 Steps for Mapping Content to the Student Journey
    On-page optimization is strong (title, meta description, h1, h2s and internal links all follow best practices). On-page optimization is strong (title, meta description, h1, h2s and internal links all follow best practices). Now, if there is one thing most EDUs have plenty of, it’s content. But first, what is content mapping? Video?
  • SALES INTELLIGENCE VIEW  |  TUESDAY, OCTOBER 28, 2014
    [Best] Best. Dreamforce. Ever.
    For us, and all of our great events that you atten […
  • VOICE-BASED MARKETING  |  TUESDAY, OCTOBER 28, 2014
    [Best] Your Strategy for Managing High Call Volumes During the Holiday Season with an Integrated Virtual Call Center
    virtual call center combined with the ability to customize call routing for things like time of call, caller location, marketing source driving the call, and agent skillset can get each caller to the agent who is best able to help. 'With the holiday season rapidly approaching, the job market is seeing the yearly surge of seasonal hiring.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 28, 2014
    [Best] Can B2B Social Media Marketers Keep Up With Kim Kardashian?
    While offering free giveaways may not be the best approach for all social media marketers, a lesson can be learned from this. 'Whether you love her or hate her, most people would agree that Kim Kardashian effectively markets herself and her brand. Kim K.’s online ’s online presence is stronger than ever; with 24.6 DidYouKnow.
  • VERTICAL RESPONSE  |  TUESDAY, OCTOBER 28, 2014
    [Best] Effective Birthday Emails That Light up Our Inboxes
    Take a look at some of the best: Tory Burch. The offer also contained pre-header text that read, “ Best wishes on your special day. 'I recently celebrated my birthday, and as an email and content marketer, I couldn’t wait to see what kind of birthday emails I’d receive from the various email lists I subscribe to.
  • SYNECORE  |  TUESDAY, OCTOBER 28, 2014
    [Best] Online Ad Spend: Still Rising, Trending Mobile & Social
    Integrated digital marketing best practices dictate brands should combine paid and organic elements to connect with and convert all segments of their audience. 'They just keep going up and up. billion for the first six months of 2014, an increase of 15.1% over the first six months of 2013. Going Mobile. Getting Social. billion U.S. Takeaway.
  • FEARLESS COMPETITOR  |  TUESDAY, OCTOBER 28, 2014
    [Best] The Time I was a Featured Guest on Hubspot TV
    Filed under: Business Marketing Association , Demand Generation , Find New Customers , Florida , Guest appearances , lead generation , Management best practices , Marketing Awards , marketing campaigns. 'Jeff Ogden of Find New Customers was once a featured marketing expert on Hubspot TV with Karen Rubin and Mike Volpe. That is nine years old!
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 28, 2014
    [Best] 4 Content Marketing Productivity Killers
    When creating content, a big productivity killer is creating content based on your best guess instead of making data-driven decisions. But, sometimes the decisions about what to create can be best guesses vs. decisions based on historical data about what content drives the most traffic, shares, leads, and revenue. know that first hand!
  • CMO ESSENTIALS  |  TUESDAY, OCTOBER 28, 2014
    [Best] Are you Ready to Fall Back? Making the most of the last weeks of 2014
    As marketing and sales alignment research shows, 73% of Best-in-Class firms maintain central libraries of marketing-approved assets with templates for different selling situations. Don’t save such sales-enabling best practices for spring cleaning. This November 2nd, I’m certainly excited to get an extra hour. 4) Get a Jump on 2015.
  • B2B MARKETING UNPLUGGED  |  TUESDAY, OCTOBER 28, 2014
    [Best] Ready for Events That Work?
    Dinners, I think, work best for customer groups with, perhaps, a small number of very senior prospects who can be led to believe that you do these all the time for all your customers. These take months and months of planning and it’s best to start with your speaker: lock them in and work out from there. Lunch. Dinner. mean it. Not one.
  • ISCOOP  |  TUESDAY, OCTOBER 28, 2014
    [Best] 21 Investigations Under Way in Russia
    'This autumn 21 Russian journalists in North West Russia are conducting their own local journalistic investigations. Their work covers a wide range of subjects selected from 47 applications which Russian journalists have sent to the SCOOP Russia project. SCOOP Russia is financed by the Swedish International Development Cooperation Agency, Sida.
  • LEADERSHIP  |  MONDAY, OCTOBER 27, 2014
    [Best] Your Buyers Are Not Businesses, They Are People — The B2B Buyer is Now A Myth…
    And, best of all, I received an invitation to come listen and be blessed by the Pope the next morning! Do you want to accelerate your campaign and achieve the best outcome? 'On a recent trip to Italy, I was walking back to my hotel late one night. As I passed St. The only other people in sight were three nuns, so I got talking to them.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, OCTOBER 27, 2014
    [Best] Moneyball for Sales & Marketing
    That requires that they put their best foot forward each time they deliver a presentation, send. Understanding this kind of data lets sales and marketing teams match-up their best content with. pieces of collateral work best. best content. Managers identify what collateral works best – and where gaps are. sport.
  • CRIMSON MARKETING  |  MONDAY, OCTOBER 27, 2014
    [Best] The Visible Expert: Why Every Firm Needs an Industry Star
    Perhaps best of all, having a Visible Expert on staff enables firms to charge premium fees, just by being associated with the industry star. 'Image: Courtesy of Access Consciousness Blog. But what is a Visible Expert? Benefits Generated by Visible Experts. They do this in a variety of ways, as depicted in the graph below. How do they do it?
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, OCTOBER 27, 2014
    [Best] Improving ROI with Marketing Optimization
    are struggling to balance all these channels to deliver the best overall results. organizations can assemble it all to make the best decisions across multiple. Amid new constraints and complexities, how can marketers deliver the best value from. strategy that will deliver the best returns from marketing investments?
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, OCTOBER 27, 2014
    [Best] Start engaging from the first click in the Customer Journey
    help marketers determine the next best step for contextual engagement with individual customers — and, potentially, the more profitable step for the business. the director of a web analytics consultancy put it well: “If you can figure out the best methodology of picking up the user, the interested person who’s. All Rights Reserved.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, OCTOBER 27, 2014
    [Best] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    actively navigate to find the best parts. best online presentations encourage viewers to navigate using an indexed table of contents or thumbnail images. The best online presentations engage viewers like no other online medium. In short, the best online presentations are not just content. Belong In Every Content. world.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, OCTOBER 27, 2014
    [Best] Closing the Loop on Social Leads
    Learn the tips and tricks to get you started and best practices. Closing the Loop on Social Leads 6 Identify your best performing offers to promote through social media in order to achieve high clickthrough. Indeed, building and. engaging with audiences on established social networks is now a key part of business interaction. business.
  • ASSOCIATION OF MARKETING B2B WHITE PAPERS  |  MONDAY, OCTOBER 27, 2014
    [Best] A Guide to Mobile Website Design
    This white paper provides current best practices in developing a website to reach the ever-growing cohort of mobile device users Smartphones, tablets and other devices have become tremendously popular in recent years, and experts believe that the mobile segment is still far from saturation.
  • HUBSPOT  |  MONDAY, OCTOBER 27, 2014
    [Best] How to Give Negative Feedback Without Sounding Like a Jerk
    Patty McCord , former Chief Talent Officer at Netflix, says, “The best feedback is in the moment (or close to it) rather than waiting months for a formal meeting to tell a colleague you didn’t like the way X, Y, or Z went. It’s a lot like going to the dentist -- painful and you can’t wait until it’s over. Skip the Sh*t Sandwich. management
  • VERTICAL RESPONSE  |  MONDAY, OCTOBER 27, 2014
    [Best] 7 Tips to a Stellar Welcome Email
    You want to feed their curiosity while it’s piqued, which is why you want to send a welcome email right away – within 48 hours is best. From the best deals to insider information, listing the benefits of your emails reminds subscribers that signing up for your list was a good choice. Don’t leave them hanging.
  • WRITTENT  |  MONDAY, OCTOBER 27, 2014
    [Best] 45+ Resources to Master Blog Writing
    The Best Headline Writing Title Optimization Tips Of All Time. 'The journey of a thousand miles begins with a single step. Lao Tzu. Mastering blog writing can seem hard and time consuming. Well, actually it is. Writing is a skill, so it takes a lot of hard work and dedication to become a better writer. It doesn’t mean it’s impossible, though!
  • EMAGAZINE B2B BLOG  |  MONDAY, OCTOBER 27, 2014
    [Best] Link Building Tips: Part 1- How Does Google Evaluate Links?
    Since search engines look at all links , it’s best to choose wisely where you link to and which sites you allow to link to you, not just one or the other. 'Sure, you’ve heard about link building before. But what does that actually mean? So, which factors does Google consider when evaluating your link profile? LinkBuilding SEO
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 27, 2014
    [Best] The Importance of a Good Leadership page – Rob and Deploy Ideas
    '“R&D – Rob and Deploy – the best marketing ideas from others” by Henry Devries. One of the best ways to promote your LinkedIn profile is to add a View my LinkedIn Profile button to the top of your blog, which we did. It’s at the top of this blog now. Take a look at their Leadership page. Bottom line.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 27, 2014
    [Best] To Prefer or Not to Prefer: You Must Ask The Question
    mean we didn’t have to be best friends, but we could have been social friends or something. According to Marketo Co-founder, Jon Miller, “One of the best ways to manage your list – and simultaneously establish trust with your audience – is to allow them to take control of the communications they receive.”. Yes, or no.
  • B2B LEAD BLOG  |  MONDAY, OCTOBER 27, 2014
    [Best] 3 Points, 5 Questions – Personas Driving Marketing Insight
    Don’t worry, this isn’t going to be our Sales pitch but instead tips and best practices we’re employing as we continue to refine our offerings to our evolving marketing buyers. 'New year approaching, time to start planning for 2015. 2015 planning is kicking off and it’s going to be a big year for us! Not to mention our offerings have changed.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 27, 2014
    [Best] Is there a “content pattern” that builds a brand?
    Social Media Explained  – Released in March, this has already emerged as the best-selling social media book of 2014. Blogging best practices Communty-building Content Marketing YouTube and video content marketing content pattern video marketing strategy youtube strategy 'Everybody wants their content to go viral. Hygiene Content.
  • HUBSPOT  |  MONDAY, OCTOBER 27, 2014
    [Best] 12 Data-Backed Tips to Increase Your Conversion Rate on Twitter [Infographic]
    But simply knowing that Twitter can make you money isn''t enough: Marketers need to be armed with the best way to execute on this knowledge.  While every business should test what works best for them, you can use these statistics and tips to get started using Twitter for lead generation. Share This Image on Your Site. Social Media
  • B2B LEAD GENERATION BLOG  |  MONDAY, OCTOBER 27, 2014
    [Best] 10 Ways to Optimize Your Lead Conversion Rate
    By focusing more on the best prospects, your conversion rates will rise. ” I’ve found the best way is to focus on the leads you already have. 'Tweet The ultimate goal of B2B marketing and lead generation is to help the sales team sell. Does this sound like you or someone you know? The velocity of following up matters.
  • VIDYARD  |  SUNDAY, OCTOBER 26, 2014
    [Best] The Secrets to Delivering Tissue-Worthy, Emotional Marketing Videos
    Desire to get the best. The best stories reel your audience in, they’re irresistible and they present your message in such a way that viewers hear, understand, and remember your message. From identifying to sourcing the right music, we’ve got you covered in “ How to choose the best music for your video marketing projects ”.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, OCTOBER 26, 2014
    [Best] 5 Tips For Maximizing Your Video Marketing
    What’s the best low-cost way to integrate video marketing? 'Editor’s Note: Today’s post comes courtesy of Daniel Glickman,CMO of emaze. He loves analyzing marketing data and building strategic and tactical plans. Follow Daniel on Twitter @firmflair. million words. When should you use videos? What makes a good video?
  • HUBSPOT  |  SUNDAY, OCTOBER 26, 2014
    [Best] 7 Ways to Improve Your Relationships With Tough Clients
    This is critical for us to do our best work for you.” So start thinking of travel in a different light -- a welcome gift of “me” time where you can do some of your best creative thinking. 'This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. Business
  • SYNECORE  |  FRIDAY, OCTOBER 24, 2014
    [Best] Utilizing Lead Nurturing to Convert Leads into Customers
    Alternatively, you may be unsure how to best segment your leads to improve the targeting capabilities of your email marketing efforts. You might ask, “Well, what is the best way to generate qualified leads?” CTAs are the best way to grab the attention of your prospects and effortlessly direct them to your corresponding landing page.
  • HUBSPOT  |  FRIDAY, OCTOBER 24, 2014
    [Best] How to Annotate a YouTube Video [Quick Tip]
    The configuration options are also a little different from Spotlight, so test both of them out and see which one works best for your needs. 'Ever wondered how to make those clickable buttons that show up on some YouTube videos? Wonder no more -- I''m here to teach you how. Let''s go through the steps together. How to Annotate a YouTube Video.
  • EARNEST ABOUT B2B  |  FRIDAY, OCTOBER 24, 2014
    [Best] The Yes factor: How to persuade business buyers to say yes
    Building on some of the latest thinking in behavioural economics and our own experiences as B2B marketing practitioners, we hope to build a compelling case as to why the micro-yesses matter - and share some insights into how best to persuade your business buyers to say yes. 'A little science can go a long way. from Earnest.  .
  • VERTICAL RESPONSE  |  FRIDAY, OCTOBER 24, 2014
    [Best] 12 Images You Should Share on Social Media
    “The best way for people to learn about our programs’ life-changing results is directly from our graduates, in their own words,”explains Tanya Mitchell, LearningRx’s, vice president of Research & Development. If you’re not sure what types of images make for good exposure, use this list as your guide: 1.
  • WINDMILL NETWORKING  |  FRIDAY, OCTOBER 24, 2014
    [Best] 10 Ways to BOOST Your Social Media Traffic
    And best of all, it is traffic that you can count on, day after day. One of the best things about social media is that you get […] Author information Lilach Bullock This monthly Social Media Traffic Generation column is contributed by Lilach Bullock. 'Social media can be an incredible source of traffic. by eduardogaleazzo.
  • FEARLESS COMPETITOR  |  FRIDAY, OCTOBER 24, 2014
    [Best] The Best White Paper on B2B Demand Generation Ever Written!
    'How to Find New Customers is the best white paper on BtoB demand generation ever written, and that is the truth. B2B demand generation B2B lead generation b2b lead generation companies Business Strategy Demand Generation Demand Generation Manager Find New Customers Florida Management best practices Marketing Marketing Automation
  • LEADERSHIP  |  FRIDAY, OCTOBER 24, 2014
    [Best] Interesting Infographics: What Makes a B2B Marketer Happy at Work?
    In addition, the researchers found out what is the best thing is about being a B2B marketer: variety. So, what makes you happy and what’s the best thing about your job or career?  'Are you  happy at work and if so, does that translate into increased productivity, results and success? feeling valued and listened to (56%).
  • CMO ESSENTIALS  |  FRIDAY, OCTOBER 24, 2014
    [Best] How to Define Market Needs to Align Content Effectively
    Use Search Trends to Find Your Market’s Questions: Aiming to improve the find-ability of your content through SEO is one thing, but you can also use SEO best practices to uncover the key topics your target audience is searching for. 'Why is it important to clearly define market needs, interests and pain points? Study what they’re doing.
  • MARKETING ACTION  |  FRIDAY, OCTOBER 24, 2014
    [Best] Getting Down to Business: Nurturing Leads
    But for marketers, if you are capturing leads and nurturing leads, you’re going to get to that conversion and be able to say, “I know what kind of leads and what kind of marketing activities are providing the best return for our dollars.” AARON :       Sales works best when they’re able to focus on one conversation at a time.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, OCTOBER 24, 2014
    [Best] Nobody reading your blog? 10 reasons to persist!
    blogging Blogging best practices Infographics blog post ideas blog topic ideas blog topics blogging best practices writing for a blog The post Nobody reading your blog? 10 reasons to persist! appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Comments Love this list, Mark! 3 is my favourite, there''s no better.
  • HUBSPOT  |  FRIDAY, OCTOBER 24, 2014
    [Best] Everybody Loves Zombies? How the Undead Helped Build a Burger Empire
    Before we opened we had 5,000 Facebook Likes and won best hamburger restaurant in Des Moines. 'My boss was in Des Moines, Iowa a couple weeks ago, and sent me this message: Subj: Zombie Burger. Bringing you the menu from that zombie burger place. Such a cool content story.  Three years in they''ve sold 1 million burgers! . Always. Absolutely.
  • HUBSPOT  |  THURSDAY, OCTOBER 23, 2014
    [Best] 7 Easy-to-Fix Mistakes You're Making With Your Personal Brand
    Best practices (even those preached in this article) are simply suggestions based on what has worked well historically. If you follow best practices -- and only best practices -- you won''t be doing much to differentiate yourself. 'When you sign into LinkedIn every morning, what do you see? 2) You’re not doing enough.
  • VOICE-BASED MARKETING  |  THURSDAY, OCTOBER 23, 2014
    [Best] Geo-Location Is the Answer to Connecting Mobile Callers With Your Nearest Store, Office, or Agent
    Whether it’s an ad, search keyword, web page, or marketing campaign, you’ll be able to optimize your marketing for what is working best to drive those high-quality phone calls. 'You can’t afford to not use customer location data to efficiently route incoming calls to your business. How does it work, and why does it matter for your business?
  • ANNUITAS  |  THURSDAY, OCTOBER 23, 2014
    [Best] B2B’s Problem with Pay-Per-Click: Three Things You Need to Know
    Not to mention how difficult it can be to trace any of those conversions to actual sales, and how the “brand” value is tenuous at best. 'I have personally run pay-per-click (PPC) programs for the companies I have worked for, and I have worked with agencies that specialize in PPC claiming to have proven track records in B2B.
  • BIZNOLOGY  |  THURSDAY, OCTOBER 23, 2014
    [Best] Are you tired of playing Google’s game?
    But why do we do this to ourselves, knowing that Google is a fickle mistress (at best?). It’s pinpointing the best publications, writing an original pitch email and suggesting on-topic posts. 'Have you ever been in a crazy-making relationship where you can’t do anything right? One minute, everything is cool. Newsletters.
  • VERTICAL RESPONSE  |  THURSDAY, OCTOBER 23, 2014
    [Best] 8 Easy SEO Tools Everyone Should Use
    We know the best things in life are free, but sometimes you get good value for what you pay for. The following two tools, both by Moz, are some of the best around for businesses large and small. . 'Search engine optimization is something you need to do to help people find your business online. So let’s get our SEO tools on!
  • FEARLESS COMPETITOR  |  THURSDAY, OCTOBER 23, 2014
    [Best] Sorry Toto. We’re not in NYC any more.
    And many Tampa area companies could use help with marketing, except ConnectWise , which is probably the best marketing company in Tampa. 'Find New Customers is in Tampa/St Petersburg and  not Long Island, NY. This blog is more popular than it has ever been. Thank you so much! still get lots of emails from my former life in Long Island, NY.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 23, 2014
    [Best] Your Dream Team: The Marketing Trifecta
    As a team, Campaign Managers, should collaborate, train and share best practices and identify which channels do and don’t work for certain audiences. They review campaigns before they go out to catch any mistakes and make sure the campaign reflects best practices. Play Owners are your strategists. Campaign Managers.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 23, 2014
    [Best] Semantic Search: Keyword Choices and Relevancy
    So grab a coffee and get ready to dive a bit deeper into the technical aspects of exactly how a computer program (bot/spider/search engine like Google) determines what the meaning of a page is – what question this page is the best answer to – and, subsequently, what it should rank for. Long form/higher word-count content. Page B. Page C.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 23, 2014
    [Best] Semantic Search: Keyword Choices and Relevancy
    So grab a coffee and get ready to dive a bit deeper into the technical aspects of exactly how a computer program (bot/spider/search engine like Google) determines what the meaning of a page is – what question this page is the best answer to – and, subsequently, what it should rank for. Long form/higher word-count content. Page B. Page C.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 23, 2014
    [Best] The Un-Tapped Value of Employee Social Capital
    Social capital is best explained as: The benefits an individual (and by extension the company) derives from the network connections to others who might have what you need – mostly knowledge or information. 'By Konstanze Alex Brown, {grow} Community Member. Why should any business owner like social media? Why should you care? Not so much.
  • HUBSPOT  |  THURSDAY, OCTOBER 23, 2014
    [Best] A Simple Trick for Getting More Email Subscribers From Guest Posts
    Best of all, it helped me grow my email list without a ton of additional work. The best part of this entire strategy is that when someone submits their email address, you know they want to hear from you. 'As part of my 2014 goal to gain 50,000 new subscribers , I set out to find a better way to do guest posting. What I Did Differently.
  • EARNEST ABOUT B2B  |  THURSDAY, OCTOBER 23, 2014
    [Best] 5 tips to amplify your YouTube video and get more views
    You can choose the order your videos play in, so it’s best to follow up with something relevant. The best way to get them interested is to give them an exclusive opportunity to view and share the content ahead of it going out on other platforms. 'We all want our videos to go viral on the Internet, don''t we? Select the video language.
  • VIDYARD  |  WEDNESDAY, OCTOBER 22, 2014
    [Best] Humor in B2B Marketing: 8 Surefire Ways to Generate a Chuckle
    not the best environment for creativity). So there you have it – bust out the comfy chair, call your best creative sidekick, prepare to make some mistakes and shut off that laugh track – you won’t need it after putting these 8 tips into practice and making your customers truly split a seam. People, like you and me. Humor.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 22, 2014
    [Best] What Sales & Marketing Can Learn From "Tommy Boy"
    In other words when it comes to content it is not always the content that required the most heavy lifting that performs the best. 'Those who are familiar with me and my journalistic background on sites such as Forbes know full well that I am a major proponent of infusing pop culture into pretty much everything. Stay with me.
  • SYNECORE  |  WEDNESDAY, OCTOBER 22, 2014
    [Best] Why Are Marketing Efforts Focused on Social, Local, Mobile?
    To make the most of your marketing budget and capture the interest of your target audience, it''s important to follow SoLoMo best practices and get social, think local, and go mobile 'Sharing on social and surfing on mobile , smart local deals tied up in a string, isn’t SoLoMo your favorite thing?! In a study by Altimeter , U.S. Have no fear.
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 22, 2014
    [Best] How To Build An Army Of Volunteer Contributors For Your Blog
    This is the power of guest posting that is now a common best practice for bloggers. 'Every content marketer faces the challenge at some point of trying to figure out how to publish enough content to make a difference to your audience and your business. But you only have a tiny budget. And you want to maintain a high level of quality.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 22, 2014
    [Best] Matching Webinar Content to the Buying Cycle
    In this post, I will describe prospects’ attitudes and interests in the “Awareness” and “Consideration” stages of the buying cycle, and how your webinar content should be tailored to best influence their journey towards the purchasing of your solutions. This post is Part 1 of a 2-part series. Awareness Stage.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 22, 2014
    [Best] 5 Voicemail Tips Every Sales Development Rep Should Be Using
    The absolute best (and most difficult) way to stand out in a voicemail is to be truly memorable. 'Sales Prospecting Perspectives is pleased to bring you a guest blog from Greg Klingshirn , Content Marketing Manager at SalesLoft. Cold calls are the bread and butter of successful sales development reps. Be Intriguing. Don’t sell. Always Know.
  • VERTICAL RESPONSE  |  WEDNESDAY, OCTOBER 22, 2014
    [Best] 3 Ways to Break Through the Noise at a Trade Show
    Your end goal will help you determine who will best deliver that result. 'We recently attended and exhibited at a retail trade show in Las Vegas. With that, here are three ways you and your business can break through the noise at any trade show and make sure you come home a success: 1. Personality Counts. Do you want more leads? Be Novel.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 22, 2014
    [Best] 3 Don’ts of small business content marketing
    You can post case studies, answers to frequently asked questions, how-to’s, and suggestions for best practices. 'Small businesses have the potential to tap into special strengths, but they also have a special set of pitfalls to avoid. Content marketing is one of the most valuable of these tools. Find out how below. Don’t fight this.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 22, 2014
    [Best] Learn, Succeed, Lead: How to Go From SDR to Sales Leader
    Learn, Succeed, Lead: How to Go From SDR to Sales Leader was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Ben Daters The goal for all first-time salespeople is to take the initial steps from the sales development world toward becoming a closer. You need to be the whole package. Sales b2b B2C
  • VOICE-BASED MARKETING  |  WEDNESDAY, OCTOBER 22, 2014
    [Best] Smartphones Erase the Line Between Online and Offline Purchasing for Omnichannel Retail
    'Have you ever gone to a store to make a purchase and then hopped on your smartphone while in the store to make sure you were getting the best deal? Have you ever found a better deal online from a different retailer and then changed your mind about your planned in-store purchase? It plays a major role in omnichannel retailing. General
  • FEARLESS COMPETITOR  |  WEDNESDAY, OCTOBER 22, 2014
    [Best] What makes Jeff Ogden a superb Chief Marketing Officer candidate?
    Filed under: Chief Content Officer , Chief Marketing Officer , CMO Challenges and Opportunities , CMO recruiting , Florida , Management best practices , Marketing Awards , marketing campaigns , Marketing Made Simple TV , Marketing Metrics , Marketing ROI. 'Follow me on Twitter here. hired him and he was a dud.) link].
  • TRADESMEN INSIGHTS  |  WEDNESDAY, OCTOBER 22, 2014
    [Best] Are You Using Automation Tools to Help in Social Media?
    Every industry is different, but following are some automation tools you should consider and an infographic on the best times to post. Here’s a list of tools that I’ve used that will help you schedule and post your content at the best time: . 'We’re all trying to do more with less. Courtesy of: SurePayroll.
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