• HUBSPOT  |  SUNDAY, AUGUST 2, 2015
    [Best] The 14 Coolest Beer Label Designs You've Ever Seen
    14 Breweries With the Best Beer Labels. 1) 21st Amendment Brewery. Didn't think some of the best beer label designs would be on a can, did you? Finally, let's not forget the copy on the inside of the beer caps of Magic Hat's best-selling beer, #9. It's widely regarded as one of the best beers in the world. Not anymore.
  • SYNECORE  |  SATURDAY, AUGUST 1, 2015
    [Best] How to Get the Most Out of Your HubSpot 30 Day Trial [INFOGRAPHIC]
    As a result, they are looking to be educated and to find information that will help them figure out the best solution. buyer knows they have a problem or a need that must be solved and have moved on to determining the best solution. Looking for an all-in-one solution for your inbound marketing efforts? The buyer is ready.
  • HUBSPOT  |  SATURDAY, AUGUST 1, 2015
    [Best] How to Work the Room at Your Next Networking Event [Infographic]
    Be sure to read through the each step carefully to uncover the best advice on how to work the room at your next event. This post originally appeared on HubSpot's Sales blog. To read more content like this, subscribe to Sales. Take a second to imagine a business event you attended recently. Office Life Professional Development Daily
  • JUNTA 42  |  SATURDAY, AUGUST 1, 2015
    [Best] This Week in Content Marketing: Don’t Build Your Content House on Rented Land
    Emma is a provider of best-in-class software and services that help organizations of all sizes get more from their email marketing. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. Next, we dissect a new report from AOL that claims to be focused on content marketing, but really isn’t.
  • EARNEST ABOUT B2B  |  FRIDAY, JULY 31, 2015
    [Best] Changing the game for Intelliflo - an inbound marketing case study
    Consistently voted ‘Best Tech/Software Provider’ at the ‘Professional Adviser Awards’, the Intelligent Office platform has been changing the way advisers run and manage their businesses for over 10 years. Intelliflo is an award winning software revolutionising the UK Financial Advice industry. Previous site homepage. B2B Marketing
  • BIZNOLOGY  |  FRIDAY, JULY 31, 2015
    [Best] 5 do’s & don’ts of B2B lead qualification
    Most companies have a good idea of who their best market segments are either due to customer profiling and/or input from product and market managers. Yet, many lead qualification efforts do not first distinguish best prospects from others, and spin their wheels on non-likely prospects. Do: know who you’re qualifying. Wrap-Up.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 31, 2015
    [Best] [Ebook] How Marketing Automation Empowers Small Teams
    Ebook] How Marketing Automation Empowers Small Teams was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post [Ebook] How Marketing Automation Empowers Small Teams appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. That, in essence, is the name of the game.
  • B2B MARKETING INSIDER  |  FRIDAY, JULY 31, 2015
    [Best] The Importance Of Goal-Directed Behaviors To Buyer Personas
    Buyer personas and the development methodology can be very powerful in informing strategies on how to best connect and market to buyers. In nearly every walk of life, goals are a major influence on what we do, think, feel, and the actions we take on a daily basis. More specifically, on what is referred to as goal-directed behaviors.
  • HUBSPOT  |  FRIDAY, JULY 31, 2015
    [Best] 4 Genius Tactics for Increasing Ecommerce Sales
    Speaking of social media, are you sure you’re using it to the best of your ability? Nothing about running an ecommerce website is straightforward and easy. The goal is, of course, to present a product, entice buyers to purchase, and then process the payment. This is how even the most basic ecommerce site should run. Social Media. Ecommerce
  • MARKETING ACTION  |  FRIDAY, JULY 31, 2015
    [Best] How to Get a Bigger Bang from Your Press Releases
    If you’re interested in diving into Influencer Marketing, download our free whitepaper, Best Practices in Social Influencer Marketing. In Once upon a time, press releases were events unto themselves, for the attention they commanded and masses they reached. Press releases drew eyes. They were go-tos for information.
  • HUBSPOT  |  FRIDAY, JULY 31, 2015
    [Best] The 20 Best Sites for Wasting Time on the Internet
    20 of the Best Sites For Wasting Time on the Internet. 1) WaitButWhy. There's a lot of content out there about productivity -- everything from hacks to shortcuts to tips and tricks for how to get more done in less time. But what about those times when you just want to surf the internet aimlessly? We have a few better ideas. Great times.
  • EARNEST ABOUT B2B  |  FRIDAY, JULY 31, 2015
    [Best] IBM's Watson gives the real insight on brand personality
    And you like to set your own goals to decide how to best achieve them.". You consider independence to guide a large part of what you do: you like to set your own goals to decide how to best achieve them.". And you are trusting of others: you believe the best in others and trust people easily. Thought IBM wasn't compassionate?
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Best] Quantifying the Value of Social Media Engagement in B2B Marketing
    for benchmarking best practices. of best practices have emerged for. Olivier Blanchard, author of the best-selling book Social. media best practices, much less. marketers are taking into account best. Entire content © 2012 Gleanster, LLC. All rights reserved. Unauthorized use or reproduction prohibited. topic.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Best] Moneyball for Sales & Marketing
    That requires that they put their best foot forward each time they deliver a presentation, send. Understanding this kind of data lets sales and marketing teams match-up their best content with. pieces of collateral work best. best content. Managers identify what collateral works best – and where gaps are. sport.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Best] Improving ROI with Marketing Optimization
    are struggling to balance all these channels to deliver the best overall results. • You don’t control all the channels. organizations can assemble it all to make the best decisions across multiple. Amid new constraints and complexities, how can marketers deliver the best value from. the best option.” About the Presenter.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Best] Start engaging from the first click in the Customer Journey
    help marketers determine the next best step for contextual engagement with individual customers — and, potentially, the more profitable step for the business. the director of a web analytics consultancy put it well: “If you can figure out the best methodology of picking up the user, the interested person who’s. All Rights Reserved.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Best] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    actively navigate to find the best parts. best online presentations encourage viewers to navigate using an indexed table of contents or thumbnail images. The best online presentations engage viewers like no other online medium. In short, the best online presentations are not just content. Belong In Every Content. world.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Best] Closing the Loop on Social Leads
    Learn the tips and tricks to get you started and best practices. Closing the Loop on Social Leads 6 Identify your best performing offers to promote through social media in order to achieve high clickthrough. Indeed, building and. engaging with audiences on established social networks is now a key part of business interaction. business.
  • THIRD AND TWO B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Best] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
    World's Best Manufacturer” (Prince Frederick, MD: Recorded Books, 2008) 2. J. Legendary Ad Executive David. Ogilvy: 'Costs tens of millions to. promote a brand' Smarter medium-sized advertisers concerned. with sales lead demand / revenue over brand. awareness IBM, Oracle, General Dynamics—they publish. among other advertising avenues. But in.
  • ASSOCIATION OF MARKETING B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Best] A Guide to Mobile Website Design
    This white paper provides current best practices in developing a website to reach the ever-growing cohort of mobile device users Smartphones, tablets and other devices have become tremendously popular in recent years, and experts believe that the mobile segment is still far from saturation.
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Best] 9 Best Practices for Running a Referral Program Infographic
    9 Best Practices for Running a Referral Program Infographic
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Best] Best Practices to Improve Email Opens and Drive Conversions
    Subject lines are crucial for a successful email campaign. The copy you choose can make or break your campaign. But testing can be hard and time consuming, and deciding what to test can be overwhelming
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Best] Secrets to Successful B2B Webinars
    This best practice guide covers a variety of elements surrounding successful webinar strategy and execution
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Best] Secrets to Successful B2B Sales and Marketing Metrics
    This collection of short essays and best practices span across the entire sales and marketing pipeline, offering measurable perspectives on attaining better metrics
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Best] Sales and Marketing Alignment in Lead Management
    Learn to use best practice lead nurturing, lead taxonomy, and service-level agreements to align functions. Join us for the "Sales and Marketing Alignment in Lead Management" webcast on Tuesday, February 24th at 10:00am PST/1:00pm EST and learn the best tactics in lead nurturing for your organization
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Best] Best Practices for a Lead Management Strategy
    Six steps to figuring out the best process for your organization
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Best] The Growth Hackers Wake Up Call
    How Growth Hacking Rewrote Marketing's Best Practices
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Best] Free eGuide: Mobile Marketing Best Practices
    Remain compliant, increase your opt-in list, and make your next campaign a success
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Best] Video: The New ROI Star of Marketing
    Tips and best practices for maximizing the impact of your video assets and tracking ROI
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Best] Best Practices for a Lead Management Strategy
    Six steps to figuring out the best process for your organization
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Best] 6 Best Practices for Creating a Content Marketing Strategy
    By leveraging these best practices, you can create an effective content marketing strategy or fine-tune the one you already have in place
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Best] Best Practices For Setting Up a Lead Nurturing Program
    In this white paper, Heinz and his fellow thought leaders demystify lead nurturing, offering best practices that you can follow when developing your own winning program
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Best] 6 Best Practices for Creating a Content Marketing Strategy
    Content marketing is the linchpin of demand creation - the link between brand awareness and lead generation
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Best] Best Practices for Creating a Content Marketing Strategy
    Good content marketing delivers high-quality, relevant and valuable information to prospects
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Best] Guide to Inbound Marketing Best Practices
    Learn best practices for successful inbound marketing campaigns
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Best] Six Success Factors for Building a Best-Run Marketing Organization
    Several key success factors employed by the best-run marketing organizations, as well as software systems that support marketing processes, are essential contributors to favorable business out-comes
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Best] Best in Class Marketers Drive Enhanced Customer Loyalty
    As marketing and sales organizations endeavor to escape the constricted economy of 2009, one of the most significant barriers to sustainable business growth lies squarely in their source of revenue: creating and maintaining profitable, long-term relationships with key customers
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Best] Social Media Best Practices
    This White Paper will introduce you to the necessary steps you should take to employ HootSuite social media best practices
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 30, 2015
    [Best] The Path to Adaptive Marketing: An Introduction
    Instead, let them do what they do best. “I only live in the past and the future; my existence is solely devoted to a) thinking about what will happen next and b) thinking back to what’s happened before.” ” Chuck Klosterman, one of my favorite essayists, wrote the quotation above. They must adapt. Far from it!
  • FATHOM  |  THURSDAY, JULY 30, 2015
    [Best] Consumer Brand SEO Pulse: 7.30.15
    Our goal is to stay on top of any new strategies and changes to make sure we are constantly using the best on-site and off-site SEO methods. Welcome to the weekly Consumer Brand pulse, where we keep you updated on what’s going on in the world of SEO! Google has been busy this month! It could take months to fully take effect. link]. link].
  • ANNUITAS  |  THURSDAY, JULY 30, 2015
    [Best] 4 Marketing Automation Must-Haves For Beginners
    Use the marketing automation community to learn all you can about your platform when you’re not busy keeping up with buzz words, new terminology and best practices. Last but not least, attend product webinars through the community too — these are one of the best things you could do whether you are a beginner or an expert.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 30, 2015
    [Best] The 5 “Must-Do’s” For A Profitable B2B Social Media Strategy
    Most of those companies want to do more, but haven’t had the time or are uncertain of how best to get started to use social media to increase traffic, convert leads, nurture those leads toward a sale and delight their customers. Would you like your social media strategy to help increase website traffic, leads and sales? First things first.
  • BIZNOLOGY  |  THURSDAY, JULY 30, 2015
    [Best] Agile Marketing is an acquired taste
    It’s not the best. ” As soon as they heard that it was digital marketing, everyone had their favorite question to ask about their speaker website, social media, and YouTube channel. Most of the questions sounded something like this, “should I spend [gobs of money] to [do five huge marketing projects]?” Do one.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 30, 2015
    [Best] 3 Actions for Marketers to Take During the Dog Days of Summer
    Offer excellent referral bonuses to your best customers for referring new business to you. Author: Gregg Schwartz Mid-to-late summer is often a slow time of year for many businesses. People are on vacation, kids are out of school, and the warm weather often creates an air of sluggishness around the office. Re-evaluate your marketing process.
  • THE FORWARD OBSERVER  |  THURSDAY, JULY 30, 2015
    [Best] How eBooks Help Generate Leads and Fill Sales Pipelines
    One of the best ways to attract leads and close sales is by establishing your organization as trustworthy. Are you racing to build credibility, generate leads and close sales? eBooks can help you pick up the pace and sprint through the home stretch. Enter the eBook. Why Use eBooks? Building Expertise, Credibility, And Trust. Conclusion.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 30, 2015
    [Best] How to use Product Hunt to boost your business
    The products that perform the best have just launched, are available to the public, and are noteworthy — either by their unique nature, an element of humor, or just general superiority over other products in their class. By Kiki Schirr, {grow} Contributing Columnist. Is it only startups that benefit? Can Product Hunt help YOUR company?
  • HUBSPOT  |  THURSDAY, JULY 30, 2015
    [Best] How to Write an Author Bio That Doesn't Suck
    Being a freelance writer is not the best way to establish credibility. Here are some examples: Fred is a conversion optimization writer, specializing in split testing best practices and cognitive biases. The best way to create a meaningful bio is to write it carefully and intentionally. Read on. You’re about to find out.
  • MARKETING ACTION  |  THURSDAY, JULY 30, 2015
    [Best] Marketing Automation for the New Buyer’s Journey
    Take a close look at how your best customers make buying decisions. Just a few short years ago, the average B2B buyer still responded well to the classic marketing and sales tag-team approach, with marketing providing high-quantity product exposure and sales moving in to close the deal. And then the buyer broke the mold.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JULY 29, 2015
    [Best] Social Data Made Simple: Getting Started with a Strategy
    Last week I moderated another Social Media Today webinar as part of their Best Thinker webinar  series, this time on the topic of Social Data Made Simple: Getting Started with a Strategy. We discussed how to get started with a strategy around social data. Let that be your guide post for any decisions on data.
  • HUBSPOT  |  WEDNESDAY, JULY 29, 2015
    [Best] What to Do When Your Prospect Takes a Strange Turn in the Buyer’s Journey
    Take these two steps: Build them personalized content – Even the best and most narrowly-focused, persona-driven content may not be speaking directly to your prospect. [Cue Twilight Zone Music] There is another dimension beyond which is known to most marketers. This is the 4 th dimension of the sales funnel. The human mind loves this concept.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 29, 2015
    [Best] Change Your LinkedIn Profile From A Resume To A Reputation Destination
    There is not a best craft beer for everyone, just like there is no one LinkedIn profile format or formula every should use. And we all know what goes best with fishing. What does a good craft beer bar have in common with a great LinkedIn profile? Both are great destinations that get more visits based on their reputation! Social Media
  • BIZNOLOGY  |  WEDNESDAY, JULY 29, 2015
    [Best] Why Your Website Matters and How to Make It Matter More
    But these powerful tools, and even old-fashioned tools like email and, gasp, snail mail, work best when they are part of an integrated whole built around a unifying hub. With the rise of smart phones and social media, it can be easy to overlook the central role your website should be playing in your digital marketing. Like this post?
  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 29, 2015
    [Best] 6 Tips to Ensure Direct Mail Avoids Junk Mail
    That way you can compare different tactics to see what works best for your business! © 2015, VerticalResponse Blog. Direct mail is a great way for you to spread the word about your business and increase sales. Direct mail also drives more traffic to your website, and as a result, more people sign up for your mailing list. Direct Mail
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 29, 2015
    [Best] Listen to Your Customers! Mobile Is Not a Medium for Blast Marketing
    You can build insights into patterns of behavior to help understand when best to touch your audience. Mobile Is Not a Medium for Blast Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Listen to Your Customers! People like—no, LOVE—mobile. And this is only the beginning. and U.K.,
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 29, 2015
    [Best] The Best In Energy Content Marketing
    Editor’s Note: Much of our work in content marketing strategy consists of defining content marketing best practices. This help us demonstrate what best practice content marketing looks like in real life and helps our customers to really see what is possible. The Best In Energy And Utilities Content Marketing.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JULY 29, 2015
    [Best] Manufacturers: Are you Looking to Build your Social Media Presence? Use LinkedIn.
    LinkedIn by far is the best tool for B-to-B users in my opinion. By John Sonnhalter, Rainmaker Journeyman at Sonnhalter. It’s easy to use and the networking options are almost limitless. I’ll assume most of you are on it, but when was the last time you refreshed it? Better get going on creating one.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 29, 2015
    [Best] 5 Signs You Don’t Know Your B2B Customer
    As you narrowed down your choices by asking characteristic questions, the winner made the best guess, first. Do you remember the board game Guess Who? You and your opponent would try to guess which character each other selected by confirming various features such as eye color, hair, hats, glasses, and more. But take a close look. This month?
  • HUBSPOT  |  WEDNESDAY, JULY 29, 2015
    [Best] 7 Ways to Inspire Trust from Ecommerce Customers
    With that additional proof that your ecommerce site has the customers’ best interests and financial safety at heart, you can give your buyers some comfort. Getting people to spend money online is easier than ever, but that doesn’t mean it’s easy for everyone. One small slip, and you could turn them off of shopping with you for good.
  • HUBSPOT  |  WEDNESDAY, JULY 29, 2015
    [Best] 8 of the Best B2B Publisher Email Newsletters
    To get your creative juices flowing, here are 8 of the best B2B email newsletters we’ve come across recently: 1) Food Safety Update. Producing email newsletters for B2B markets can be a vital part of your inbound marketing. Producing one, week after week, which actually gets read isn’t always so easy. Who knew? We can see why it’s so popular.
  • MARKETING ACTION  |  WEDNESDAY, JULY 29, 2015
    [Best] Digital Debris: Why Data Needs an Expiration Date
    Here are some best practices  that can help with disposing your data. Or you can download our free eBook, Best Practices in Email Deliverability , to learn more about the critical factors that can affect your email campaigns success. I recently received a letter from a large health insurance company. Not my current provider, mind you.
  • HUBSPOT  |  WEDNESDAY, JULY 29, 2015
    [Best] Inside the StartUp Podcast: Gimlet Media Founders on Managing Burnout & Being Transparent [Podcast]
    Alex best described StartUp as a podcast series “about what happens when someone who knows nothing about business starts one.”. Last year, former This American Life producer and Planet Money co-host Alex Blumberg launched a business of his own: Gimlet Media. Thus, StartUp was born. All of this from a guy who knew nothing about business.
  • HINGE MARKETING  |  WEDNESDAY, JULY 29, 2015
    [Best] The Top 11 Mistakes Your B2B Website Should Avoid
    Avoid talking about how you are the best at what you do and focus instead on tangible results, such as what percentage you've helped a client grow their revenue. 55 percent of readers stay on a web page for less than 15 seconds. That's not a lot of time to grab their attention. But it's critical you do. Is it easy to understand?
  • NUSPARK  |  TUESDAY, JULY 28, 2015
    [Best] Effective Social Selling = Mindset over Tactics
    And what’s one of the best ways to begin building a relationship with someone? What is it about the term “Social Selling” that gets people riled up? If you listen to enough conversations on LinkedIn surrounding sales, you’ll get lots of differing opinions. Some discount social altogether as a non-starter. Who’s right? closed more than five.
  • BIZNOLOGY  |  TUESDAY, JULY 28, 2015
    [Best] My online influencer research and engagement process
    To me, SM2 has the best bulk research tool because it’s a social media metric and analytics tool. When I want to be more blog and blogger specific, Inkybee definitely has the best blog research tool — and by best, I mean least tedious. At least, right now, it’s a one man band. Really big. Got it?
  • VIDYARD  |  TUESDAY, JULY 28, 2015
    [Best] Calling All Video Marketers: Get Inspired and Get Recognized
    Held in October at Space Camp , the video marketing summit, the VMAs celebrates the best in both B2B and B2C video marketing, honoring trailblazers who use video to solve marketing challenges and achieve significant business results. Video marketing helps engage audiences and close more deals than any other content type. Pure Storage. Act-On.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 28, 2015
    [Best] Want More Leads But Don’t Have A Blog? Here’s How To Get Started
    The best way to start a company blog is to answer the 10 most common questions you get asked by prospective customers. Did you know companies that blog have 55 percent more website visitors and get 70 percent more leads than those that don’t blog? Here’s how to get started. Content is the fuel that drives successful marketing.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 28, 2015
    [Best] 10 Key Social Insights About CMOs - and the Huge Opportunity Many are Missing
    And of course in today's world, the best and most direct way to engage with someone is via the use of social media, which according to Carter Hostelley, CEO of LeadTail is the #1 thing CMOs have in common. The best part is the post does not or should not be very long. A few well thought-out paragraphs is all it takes.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 28, 2015
    [Best] 4 Marketing Analytics That Matter for Driving Higher Revenue
    You gain a clear picture (rather than a gut feeling) of which types of leads have the best conversion rates. Author: Glen Gow Too often marketers talk about activities instead of outcomes—for example, how many campaigns they ran, how many trade shows they participated in, how many new names they added to the lead database. The Bottom Line.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 28, 2015
    [Best] 15 Resources To Help Improve Your Personal Branding
    Tune-up Your LinkedIn and Twitter Profiles To Bring Out The Best In Your Personal Brand.  How to pick the best photo for your LinkedIn and Twitter profile, so you don’t scare your network away. Strong personal branding will help you sustain a solid career, develop a deeper relevant network and help you advance your agenda.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 28, 2015
    [Best] 10 Marketing Over Coffee Podcasts You Should Check Out
    He’s written over a dozen best selling books and was a decade ahead of Inbound Marketing. Podcasts (And Coffee) Are Hot! Recently I was interviewed by Marketing Over Coffee podcast host John J. So I checked out some of their episodes and found some really great stuff I’d like to share. What is Marketing Over Coffee ? Seth Godin.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 28, 2015
    [Best] The real problem with real time marketing
    Related Stories Why Americans are secretly furious with marketers A strategy to keep up with marketing change What are the best social media platforms for your business? branding corporate communications Podcasts Social Media best practices Social Media Strategy The Marketing Companion podcasts real time marketing the marketing companion
  • HUBSPOT  |  TUESDAY, JULY 28, 2015
    [Best] How to Generate More Leads & Customers Using Social Media Videos [Free Ebook]
    The best lighting, microphones, and tools to help you shoot high quality iPhone videos. Did you know that the use of video content for B2B marketers jumped from 8% to 58% in 2014 alone? More than that, the number of videos brands publish on Facebook has increased by 3.6x year over year. But does all this video really help marketers succeed?
  • MARKETING ACTION  |  TUESDAY, JULY 28, 2015
    [Best] Use an Email Preference Center to Keep Your Email Subscribers Happy
    One of the best ways to ensure success and build a list of loyal followers is to create a preference center that gives readers the power to create their own email experience. Creating engaging content is the best way to connect with potential customers. Consumers have more control than ever over what shows up in their inbox.
  • HINGE MARKETING  |  TUESDAY, JULY 28, 2015
    [Best] 7 Strategies to Generate Better Accounting Leads
    It works best when combined with very useful content (content that is also SEO optimized) and social media (to help share that content). Why is it so challenging to generate qualified accounting leads? There are a couple of good reasons. First, accounting is a service that every business needs, so there is a lot of competition. But beware.
  • VIDYARD  |  MONDAY, JULY 27, 2015
    [Best] Marketing Automation: The Foundation of Your Marketing Tech Stack
    Search engine optimization , to ensure that your pages are the best answers to the questions your prospects ask. With seemingly never-ending options of new technology to choose from, digital marketing is an ever-changing landscape of options. Content marketing that help leads progress along the funnel and convert to sales. Could I use that?
  • MODERN B2B MARKETING  |  MONDAY, JULY 27, 2015
    [Best] 3 Ways for Marketers to Take on the Growing Subscription-Based Economy
    Ways for Marketers to Take on the Growing Subscription-Based Economy was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Ways for Marketers to Take on the Growing Subscription-Based Economy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Make New Friends.
  • B2B MARKETING INSIDER  |  MONDAY, JULY 27, 2015
    [Best] Why Personas Fail
    Why then are they so hard to find, trapped in PDFs and Powerpoints at the bottom of a desk drawer, or at best, maybe on the company intranet? There’s plenty of fervor around the need for buyer personas; so why do some fail to deliver real value? 85% of companies aren’t using buyer personas correctly, according to the same survey. It’s 10am.
  • HUBSPOT  |  MONDAY, JULY 27, 2015
    [Best] Plain Text vs. HTML Emails: Which Is Better? [New Data]
    We won't be covering all of the deliverability best practices in this article, but it is important to have some context around that metric. Otherwise, email providers such as Gmail or Outlook might think your email is dodgy -- they expect legitimate companies to follow this basic best practice. the list goes on and on.
  • B2B MARKETING INSIDER  |  MONDAY, JULY 27, 2015
    [Best] The Best In B2B Technology Content Marketing
    Readers are able to filter through the comprehensive collection by industry, product or business size to find the best match for their use case. Finally, while creating quality content is the backbone of the Academy’s strategy, the team has noticed common trends within its best-performing pieces. The types of content most requested?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 27, 2015
    [Best] Why Big Data will go away soon
    The Marketing Answer Machine will be our best friend. The Marketing Answer Machine will be our best friend. I was on a panel recently with four super-smart, deeply experienced marketers. moderated the event and asked them this question: What one key skill do marketers need to acquire to succeed over the next five years? It just works.
  • B2B MARKETING INSIDER  |  MONDAY, JULY 27, 2015
    [Best] The Best Example You Will Find On The Value Of Storytelling
    Don’t tell your audience how your solution works and why it’s the best. The post The Best Example You Will Find On The Value Of Storytelling appeared first on B2B Marketing Insider. I hear it all the time: “you can talk all you want about thought leadership and content marketing , but we’re here to sell stuff.”
  • MARKETING ACTION  |  MONDAY, JULY 27, 2015
    [Best] Successful Sales and Marketing Alignment, Part 4: When to Pass a Lead to Sales
    When you did your buyer persona research, you should have uncovered the steps that your best buyers took to become your customers. If the parameters are too narrow, what may look like the best possible lead definition might not work because marketing won’t be able to supply sales with enough leads to fill the pipeline. Fill out a form?
  • HUBSPOT  |  MONDAY, JULY 27, 2015
    [Best] So Your Ebook Didn't Generate Leads? You Could Be Making These Rookie Mistakes
    An effective outreach strategy is the next step to giving your ebook the very best chances of getting seen. To make sure you are giving your content the best possible chance to be snapped up, it's vital that you only target influencers who speak to your audience. We've all had it happen before. You spend days creating an ebook.
  • HUBSPOT  |  SUNDAY, JULY 26, 2015
    [Best] Can Company Policy Make Your Team More Creative? Here's How 4 Companies Are Experimenting
    In fact, 25% of the employers on Fortune 's 100 Best Companies to Work For offer paid sabbaticals to their employees. So how do you sift through a wave of ideas to extract the very best ones? This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. Pixar had a process.
  • FATHOM  |  FRIDAY, JULY 24, 2015
    [Best] Tango Strategy: Approaching Marketing Like a Ballroom Dancer
    Much the same with premium content, marketers should be highlighting their best stuff and giving it the appropriate stage. Use editorial discretion and give the best stuff its proper due; prioritize elite content over lesser-value offerings. My instructor and I competing in a national-level chacha heat. Performance (aka, the show).
  • FATHOM  |  FRIDAY, JULY 24, 2015
    [Best] Tango Strategy: Approaching Marketing Like a Ballroom Dancer
    Much the same with premium content, marketers should be highlighting their best stuff and giving it the appropriate stage. Use editorial discretion and give the best stuff its proper due; prioritize elite content over lesser-value offerings. My instructor and I competing in a national-level chacha heat. Performance (aka, the show).
  • HUBSPOT  |  FRIDAY, JULY 24, 2015
    [Best] Confessions of a Jaded Conference Attendee: 5 Things I Loved About INBOUND
    These presentations went far beyond just case studies and best practices. And in many cases, they're best comparable to a longer-than-normal workday in which you’re on your feet all day and then work again at night to catch up with your “day job.”. Remember your very first conference? but that I never would have expected.
  • VIDYARD  |  FRIDAY, JULY 24, 2015
    [Best] Announcing Space Camp 2015: the Galaxy’s Best Video Marketing Summit
    The post Announcing Space Camp 2015: the Galaxy’s Best Video Marketing Summit appeared first on Vidyard. When you were a kid, what did you dream of becoming? An astronaut? firefighter? forest ranger? Now that you’re a marketer, nothing’s changed. Okay, you may be a little taller, but you’re still driven to discover and explore.
  • KOMARKETING ASSOCIATES  |  FRIDAY, JULY 24, 2015
    [Best] 5 Ways to Modernize Your B2B Branding and Marketing Online
    Running a few mock-ups by some employees as a “test group” can also help you decide what works best. The best way to remedy this, while giving your b2b branding a fresh look, is to make sure you have the best user experience and web/app design possible. Fresh Colors and a New Logo. Sleek Design / UX. Final Thoughts.
  • HINGE MARKETING  |  FRIDAY, JULY 24, 2015
    [Best] Paid Advertising in Professional Services: Which Platform is Worthwhile?
    And if so, what’s the best ad platform to use? You have a range of marketing tools and tactics at your disposal. There are online and offline tools, and it seems like new ones are popping up daily. With so many options, is paid advertising still worth it? Pay Per Click (PPC). Google AdWords is the most popular PPC service. Banner Ads.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 24, 2015
    [Best] [Workbook] Start Planning Your Multi-Channel Marketing Strategy Now!
    was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post [Workbook] Start Planning Your Multi-Channel Marketing Strategy Now! appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Ellen Gomes Marketing in today’s environment is challenging.
  • HUBSPOT  |  FRIDAY, JULY 24, 2015
    [Best] 12 About Us Page Examples That Are Probably Better Than Yours
    12 of the Best About Page Examples 1) Yellow Leaf Hammocks Why the 'About Us' Page Rocks: It tells us a story. When you’re building a website, it’s tempting to get distracted by all the bells and whistles of the design process and forget all about creating compelling content. Why, with your 'About Us' page, of course! easier said than done.
  • B2B MARKETING INSIDER  |  FRIDAY, JULY 24, 2015
    [Best] The Content-Ready Buyer Persona
    But in B2B, details such as “20 years in career” and “confident leader” and “detail orientated / logical thinker” help to inform what kind of content and messaging will best resonate with this persona. 6. Recently, Cintell was a proud sponsor of a Marketo webinar with Ardath Albee on the topic of content marketing and buyer personas. instead.
  • LEADERSHIP  |  FRIDAY, JULY 24, 2015
    [Best] Interesting Infographics: Social Media Marketing Mistakes (and How to Avoid Them)
    It’s smarter to focus on the one or two social media platforms that give you the best chance of reaching your intended audience — you can always expand later on. Sometimes the best way to elevate your brand is to stop talking about it. It would be silly to think that brand identity should work differently. Social Media Strategy.
  • HUBSPOT  |  FRIDAY, JULY 24, 2015
    [Best] 13 Productivity Tips for the Busy Professional [Infographic]
    No one method of organization or app is going to be a best fit for everyone. We’ve all been there. It’s 5 p.m. on a Friday. You desperately want to start your weekend … but you have that incredibly important project you still need to finish up. But there’s no one formula to unlocking your productivity. Share This Image on Your Site.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JULY 23, 2015
    [Best] Design Your Best Marketing Technology Stack and Plan the Transition: Sneak Peek at FlipMyFunnel Conference
    The worksheet lets you explore different sequences so you can pick the best one. Based on one cryptic Twitter picture, they’re up to something big. My own contribution will be a presentation on designing your marketing stack. This is something I’ve done for years as a consultant but it’s now an especially hot topic.
  • SYNECORE  |  THURSDAY, JULY 23, 2015
    [Best] Marketers: Are You Ready for In-App SEO?
    They decided the best solution was an App Indexing API (API is an abbreviation of Application Program Interface. Oh, what a thankless job it is to be a digital marketer. This time the culprit is mobile. New techniques like deep linking and app indexing are already beginning to dramatically alter the traditional SEO landscape. Not There Yet.
  • THE ROI GUY  |  THURSDAY, JULY 23, 2015
    [Best] Death of the B2B Sales Rep? An Interview with the Sales Enablement Lab
    Today’s best are more diagnostic, more consultative, and despite a plethora of online information, have found a way to leverage these and other tools to productivity, while at the same time uniquely valuable through the purchase journey. We recently had the pleasure of talking sales enablement with the Sales Enablement Lab and Thierry v.
  • KEO MARKETING  |  THURSDAY, JULY 23, 2015
    [Best] Google and Yahoo Testing Search Ad Partnership
    Meanwhile, this is a good reminder that companies should always be constantly monitoring their search engine optimization and search ad strategies, and evaluating ways to best take advantage of the latest changes in the search landscape. partnership would seem to be a win-win that would benefit both sides.
  • FATHOM  |  THURSDAY, JULY 23, 2015
    [Best] Consumer Brand SEO Pulse: 7.23.15
    Our goal is to stay on top of any new strategies and changes to make sure we are constantly using the best on-site and off-site SEO methods. Welcome to the weekly Consumer Brand pulse, where we keep you updated on what’s going on in the world of SEO! This week, brush up on semantic search and local optimization. link]. link]. link]. link].
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