• CAPTORA  |  SATURDAY, APRIL 30, 2016
    [Best] This Week in Growth Marketing: Finding Inspiration
    DocuSign had the best presentation! It’s impossible to stay on top of every growth marketing story throughout the week. To keep you up to speed, we’re recapping the top stories every Friday, by the tweets. R: Why long tail keywords matter to the modern marketer. Great article @MarketingProfs. prplIhgfkr. Loved those gifs. MME16.
  • HUBSPOT  |  SATURDAY, APRIL 30, 2016
    [Best] The Pros & Cons of Facebook, Twitter, Instagram & Other Social Networks [Infographic]
    But with so many different social networks available, how do you choose which will work best for you? Nowadays, social media is one of the main channels used by companies to reach their target audiences. It's not a one-size-fits-all solution. Social Media Daily IGSS
  • JUNTA 42  |  SATURDAY, APRIL 30, 2016
    [Best] This Week in Content Marketing: The Future of Television Advertising Is Native
    advised my friend against this decision and encouraged him to follow best practices for native advertising. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. Rants include two beat downs on questionable native advertising practices. This week’s show. Content marketing in the news.
  • HUBSPOT  |  SATURDAY, APRIL 30, 2016
    [Best] You Can Now Set Goals in Google Calendar: Here's How to Set It Up
    Couple that with the fact that, as psychologist Robert Cialdini explained in his best-selling book Influence , sticking to any goal you set is incredibly difficult -- unless you take the time to write your goals down and/or share them publicly. It's called "Goals," and it could be the solution to the goal setting problems I outlined above.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Best] Quantifying the Value of Social Media Engagement in B2B Marketing
    for benchmarking best practices. of best practices have emerged for. Olivier Blanchard, author of the best-selling book Social. media best practices, much less. marketers are taking into account best. Entire content © 2012 Gleanster, LLC. All rights reserved. Unauthorized use or reproduction prohibited. topic.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Best] Moneyball for Sales & Marketing
    That requires that they put their best foot forward each time they deliver a presentation, send. Understanding this kind of data lets sales and marketing teams match-up their best content with. pieces of collateral work best. best content. Managers identify what collateral works best – and where gaps are. sport.
  • THIRD AND TWO B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Best] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
    World's Best Manufacturer” (Prince Frederick, MD: Recorded Books, 2008) 2. J. Legendary Ad Executive David. Ogilvy: 'Costs tens of millions to. promote a brand' Smarter medium-sized advertisers concerned. with sales lead demand / revenue over brand. awareness IBM, Oracle, General Dynamics—they publish. among other advertising avenues. But in.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Best] B2B Marketing Trends for 2016
    them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. B2B Marketing. processes are fundamentally changing. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Best] B2B Marketing Trends for 2016
    them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. B2B Marketing. processes are fundamentally changing. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Best] B2B Marketing Trends for 2016
    them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. B2B Marketing. processes are fundamentally changing. Look for.
  • ACT-ON B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Best] Rethink Marketing
    out to be the best way to address the most persistent, and. works the best. Most importantly: Marketing is in the best position. Acclaim for Act-On Act-On Software is a marketing automation company delivering innovation that empowers marketers to do the best. Copyright © 2016 | Act-On Software www.Act-On.com RETHINK.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Best] 9 Best Practices for Running a Referral Program Infographic
    9 Best Practices for Running a Referral Program Infographic
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Best] Best Practices to Improve Email Opens and Drive Conversions
    Subject lines are crucial for a successful email campaign. The copy you choose can make or break your campaign. But testing can be hard and time consuming, and deciding what to test can be overwhelming
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Best] Secrets to Successful B2B Webinars
    This best practice guide covers a variety of elements surrounding successful webinar strategy and execution
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Best] Secrets to Successful B2B Sales and Marketing Metrics
    This collection of short essays and best practices span across the entire sales and marketing pipeline, offering measurable perspectives on attaining better metrics
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Best] Sales and Marketing Alignment in Lead Management
    Learn to use best practice lead nurturing, lead taxonomy, and service-level agreements to align functions. Join us for the "Sales and Marketing Alignment in Lead Management" webcast on Tuesday, February 24th at 10:00am PST/1:00pm EST and learn the best tactics in lead nurturing for your organization
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Best] Best Practices for a Lead Management Strategy
    Six steps to figuring out the best process for your organization
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Best] The Growth Hackers Wake Up Call
    How Growth Hacking Rewrote Marketing's Best Practices
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Best] Free eGuide: Mobile Marketing Best Practices
    Remain compliant, increase your opt-in list, and make your next campaign a success
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Best] Video: The New ROI Star of Marketing
    Tips and best practices for maximizing the impact of your video assets and tracking ROI
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Best] Best Practices for a Lead Management Strategy
    Six steps to figuring out the best process for your organization
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Best] 6 Best Practices for Creating a Content Marketing Strategy
    By leveraging these best practices, you can create an effective content marketing strategy or fine-tune the one you already have in place
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Best] Best Practices For Setting Up a Lead Nurturing Program
    In this white paper, Heinz and his fellow thought leaders demystify lead nurturing, offering best practices that you can follow when developing your own winning program
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Best] 6 Best Practices for Creating a Content Marketing Strategy
    Content marketing is the linchpin of demand creation - the link between brand awareness and lead generation
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Best] Best Practices for Creating a Content Marketing Strategy
    Good content marketing delivers high-quality, relevant and valuable information to prospects
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Best] Guide to Inbound Marketing Best Practices
    Learn best practices for successful inbound marketing campaigns
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Best] Six Success Factors for Building a Best-Run Marketing Organization
    Several key success factors employed by the best-run marketing organizations, as well as software systems that support marketing processes, are essential contributors to favorable business out-comes
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Best] Best in Class Marketers Drive Enhanced Customer Loyalty
    As marketing and sales organizations endeavor to escape the constricted economy of 2009, one of the most significant barriers to sustainable business growth lies squarely in their source of revenue: creating and maintaining profitable, long-term relationships with key customers
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Best] Social Media Best Practices
    This White Paper will introduce you to the necessary steps you should take to employ HootSuite social media best practices
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Best] Improving ROI with Marketing Optimization
    are struggling to balance all these channels to deliver the best overall results. • You don’t control all the channels. organizations can assemble it all to make the best decisions across multiple. Amid new constraints and complexities, how can marketers deliver the best value from. the best option.” About the Presenter.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Best] Start engaging from the first click in the Customer Journey
    help marketers determine the next best step for contextual engagement with individual customers — and, potentially, the more profitable step for the business. the director of a web analytics consultancy put it well: “If you can figure out the best methodology of picking up the user, the interested person who’s. All Rights Reserved.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Best] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    actively navigate to find the best parts. best online presentations encourage viewers to navigate using an indexed table of contents or thumbnail images. The best online presentations engage viewers like no other online medium. In short, the best online presentations are not just content. Belong In Every Content. world.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Best] Closing the Loop on Social Leads
    Learn the tips and tricks to get you started and best practices. Closing the Loop on Social Leads 6 Identify your best performing offers to promote through social media in order to achieve high clickthrough. Indeed, building and. engaging with audiences on established social networks is now a key part of business interaction. business.
  • BLUE FOCUS MARKETING  |  FRIDAY, APRIL 29, 2016
    [Best] Your Employee is the Voice of your BRAND #Business #Marketing #Branding
    Our first video in support of our Amazon best-selling book, The Social Employee,  affectionately titled “Think of Your Brand as a Planet,” approaches a key maxim of our book: The social employee is the voice of the brand. Watch the video below for a more detailed explanation on how this works. Driving Culture the Netflix Way.
  • EARNEST ABOUT B2B  |  FRIDAY, APRIL 29, 2016
    [Best] A boxer, magician and writer walked into AdWeek: Lessons in marketing from other industries
    She’s best known for her films The Iron Lady, Suffragettes and Shame and her television programs such as The Hour – so she knows what she’s talking about. It was her openness to change and her view that the story is not something that she owned, or that was static that was interesting. For example; Person 1: ‘I’ve just booked a holiday’.
  • HINGE MARKETING  |  FRIDAY, APRIL 29, 2016
    [Best] What Buyers Want: The Buyer’s Selection Process
    SEE ALSO:   Closing the Sale: Why the Best Firm Doesn’t Always Win. Wouldn’t you have a considerable competitive advantage if you knew, upfront, which criteria prospective clients were using to evaluate you? We think so. When asked to list important selection criteria, survey participants offered a wide range of answers. What Buyers Avoid.
  • FATHOM  |  FRIDAY, APRIL 29, 2016
    [Best] What Makes a Fathomer a Fathomer
    Be a Creator – The best way to predict the future is to create it. It means taking responsibility for your assignments and rewarding the faith your colleagues have in you to perform your best. It means granting people the freedom and autonomy to complete a given task in the best way they see fit. Everyone a Leader. Careers
  • HUBSPOT  |  FRIDAY, APRIL 29, 2016
    [Best] How to Retain Customers Using User-Generated Content [Free Guide]
    Best practices for building a base of brand advocates. What if you could have your current customers sell your products for you? With user-generated content (UGC) it’s possible! User-generated content deepens your relationship with your existing customers, while leveraging their networks to help you acquire new customers.
  • VERTICAL RESPONSE  |  FRIDAY, APRIL 29, 2016
    [Best] Measuring the Performance of Your Newsletter
    Also, keep an eye on specific Call-to-Action (CTA ) buttons and their placement within the campaign to see where your best individual performers are. As small businesses plan for the types of email marketing campaigns they want to send out, it’s no surprise that newsletters often top the list. Delivery Rate. Click-to-Open Rate.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 29, 2016
    [Best] Financial Advisors Need to Get Personal or It’ll Cost Them
    Financial Advisors Need to Get Personal or It’ll Cost Them was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Financial Advisors Need to Get Personal or It’ll Cost Them appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Impact to Marketers. Scoring.
  • HUBSPOT  |  FRIDAY, APRIL 29, 2016
    [Best] 7 Great Examples of 'Welcome' Emails To Inspire Your Own Strategy
    To help ensure you're making the best first impression possible, we've rounded up some examples of standout welcome emails from brands big and small. We've all heard how important it is to make a good first impression. Show up late for a job interview? That's a bad first impression. Also a bad first impression. Let's dive in. No videos.
  • HUBSPOT  |  FRIDAY, APRIL 29, 2016
    [Best] Strategies to Drive Member Engagement
    They’re giving you donations to do what you do best and expect nothing but goodwill in return. Email still remains as the best channel for communicating with audiences 1:1. Focus on giving this group your best marketing experience: after all, they’re your most powerful advocates. They care about your mission and work. Nonprofi
  • HUBSPOT  |  FRIDAY, APRIL 29, 2016
    [Best] 14 Stress Management Apps to Relax Your Mind & Body
    Meditation is another great stress relief technique -- and Headspace is one of the best apps out there for guided meditation sessions, especially if you're a beginner. Stress and anxiety -- to some degree -- are natural parts of everyday life. That's why it's crucial to monitor our emotional health whether or not we have a diagnosed disorder.
  • ACT-ON  |  FRIDAY, APRIL 29, 2016
    [Best] An A to Z of Content Marketing Best Practices
    To give you a broad view of the content marketing best practices now in being used in the industry, we thought we’d package them up like ABCs. And its sister best practice – conversion optimization. To stay ahead of that trend, apply what you can from these best practices. Another powerful W best practice: White papers.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 28, 2016
    [Best] Thoughts, Ideas, Quotes, and Insights from MME16
    Creating a "best answer" destination that serves the interests of the entire customer lifecycle has become a major initiative. We have come to the end of another successful Modern Marketing Experience. Brands, CMOs, Modern Marketers, and vendors gathered for three days in Las Vegas. Customer Experience. Jeffrey L. Let them in.
  • CONTENTLY  |  THURSDAY, APRIL 28, 2016
    [Best] How 3 U.K. Companies Became High-Class Publishers
    John Lewis, which started as a London department store in 1864, may be best known in the U.S. While U.K. and U.S. According to  The Content Marketing Institute , 88 percent of U.K. marketers have plans to produce more content in 2016 than they did in 2015, with 66 percent increasing their budget to do so. As U.K. ” Barclaycard.
  • CONTENTLY  |  THURSDAY, APRIL 28, 2016
    [Best] Thinx’s CEO Talks Feminism, Advertising, and Conscious Capitalism
    Our language, the way we talk about it feels like you’re talking to your best friend, like you’re writing her a text message. When I first asked people what they thought about the concept of ‘period panties,’ they responded with scrunched faces and genuine confusion. How does that work?” And Thinx? . Of course.
  • SNAPAPP  |  THURSDAY, APRIL 28, 2016
    [Best] 6 Different Ways to Organize Your Marketing Stack
    We'll look at these entries individually and evaluate how they arranged their stack to best illustrate how they use marketing technology.  . 1. When it comes to organizing your  marketing technology stack , there’s no “one size fits all” approach. Concept: How effective is the organization of your stack? Acquia: Four Shelves. Mostly, no.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 28, 2016
    [Best] 4 Time Saving Tools in Google Analytics
    Some of the best and brightest in the Analytics discipline have (for free) created packages of Google Analytics reports and configurations that you can easily import into your account.  On January 7, 2014, Avinash Kaushik introduced us to the “ Reporting Squirrel ”. You don’t want to be a Reporting Squirrel; you want to be an Analysis Ninja!
  • HINGE MARKETING  |  THURSDAY, APRIL 28, 2016
    [Best] 5 Criteria for Selecting A Professional Services Marketing Firm
    The best way to learn what a firm can do for you is to talk to their current and past clients. As professional services firms continue to place greater emphasis on their own marketing, they are looking outward for expertise in the multitude of disciplines that make up a modern marketing campaign. What about paying with credit cards?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 28, 2016
    [Best] 4 Ways to Turn Marketing Ideas Into Engaged Customers
    In this context, however, attribution is essential for understanding the effectiveness of marketing campaigns and knowing which investments will deliver the best results. Having engaged customers is, of course, the holy grail for marketers. Successfully mine all of today’s rich sources of data. Enhance professional and personal skills.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 28, 2016
    [Best] 4 Ways to Make Your Mobile Marketing Stand Out
    Offering choices to your users allows you to personalize the app independently, so that it’s optimized to what’s best for them. Author: Koustubha Deshpande Getting users to download your app is easy. Okay, I might have stretched the truth there. Getting users to continuously use your app is an ongoing battle. Offer Choices.
  • LEAD LIAISON  |  THURSDAY, APRIL 28, 2016
    [Best] Too Many Website Visitors Leaving Your Site? Show an Offer
    Best Practices Lead Generation Revenue Generation Blog Exit Intent SiteEngage Website ConversionStop those Visitors Leaving Your Site! Do you have too many visitors leaving your site before you even have a chance to convert them? It’s a common phenomenon that most website owners have no idea how to correct. Pop-Ups versus Engagement Windows.
  • TRADESMEN INSIGHTS  |  THURSDAY, APRIL 28, 2016
    [Best] Contractors: Do You Know How to Connect With Them and Stay Connected?
    Marketing Tips Traditional Marketing best way of building contractor relationships how to connect with contractors What are contractors looking for from manufacturers? what's the best way of reaching the professional tradesmanBy John Sonnhalter, Rainmaker Journeyman, Sonnhalter. Contractor Profile: Most are family owned businesses.
  • KAPOST  |  THURSDAY, APRIL 28, 2016
    [Best] Why Do Marketing Strategies Fail?
    But are the decisions we’re making in the best interests of our customers? In the marketing world, failure is often celebrated. When launching new campaigns or exploring new strategies, it’s healthy to take a few wrong turns. By figuring out what  doesn’t  work, we’re better able to discover what does. So how do we strike the right balance?
  • HUBSPOT  |  THURSDAY, APRIL 28, 2016
    [Best] How to Become a More Efficient Editor: 12 Ways to Speed Up the Editorial Process
    Best-selling author David Sedaris uses this verbal approach to fine-tune his writing. When I first started editing articles for HubSpot's Marketing Blog, I didn't quite realize how much time each one would take. This post isn't about cutting corners; it's about editing efficiently. Otherwise, you may lose focus and begin missing things.
  • HALEY MARKETING  |  THURSDAY, APRIL 28, 2016
    [Best] An Unedited and Unfiltered Open Letter to the Staffing Industry on Social Media
    Did I mention Social Pro assisted in clients winning two ASA VOICE Awards this Year.including the Best of Class award for Social Media? Giving people a glimpse of something that they could truly otherwise only imagine. Most importantly, I’ve seen the staffing industry shift. The true impact that came from social media. Staffing Firm X?
  • CONTENTLY  |  WEDNESDAY, APRIL 27, 2016
    [Best] 10 LinkedIn Messages You Should Never Send to Freelancers
    ” Response: “As a writer who covers pop music, I don’t feel that your big data personalization platform would be the best fit for my audience, but feel free to reach out if you have any ideas that fall under my beat.” Best of luck!” ” Response: “The best way to reach me is over email.
  • BIZIBLE  |  WEDNESDAY, APRIL 27, 2016
    [Best] 4 Types Of MarTech Stacks With Big Implications For Marketing Operations
    Uberflip’s go-to-market strategy revolves around being the best in class example of a content marketing organization. These marketers architect a martech stack with the goal of getting the best analytics process. It’s the point of the Stackies award , organized annually by the MarTech Conference. What Your Martech Stack Says About You.
  • SNAPAPP  |  WEDNESDAY, APRIL 27, 2016
    [Best] Stop Talking About Yourself: A Q&A on Resonance With Jay Acunzo
    The best possible thing that person is going to read, watch, consume today – you are now competing with  that. Marketers create content for a lot of different reasons. These are all  use cases  for content, and we can sometimes lose sight of the “why” beyond the tactics. . This is where many marketers get stuck. That’s what resonance is.
  • WRITING ON THE WEB  |  WEDNESDAY, APRIL 27, 2016
    [Best] 5 Ways Blog Analytics Improve Your Business Blog
    Ensure your subscribe buttons are near the top of your blog post, and encourage readers to subscribe. I’m not an expert in blog analytics software and systems, but I know it’s important to understand what gets the best results and invest your time accordingly. How do you use your blog analytics ? There ssets (free). ocial Media. Subscribers.
  • EXPERIENCE MARKETING INSIGHTS  |  WEDNESDAY, APRIL 27, 2016
    [Best] Why We’re Excited for the 2016 Experiential Marketing Summit
    Shining a spotlight on brand experience, best practices, and big-name brands
  • HINGE MARKETING  |  WEDNESDAY, APRIL 27, 2016
    [Best] C-Level Skills Required for Marketing: Making a Place at the Table for CMOs
    So, ensuring marketing has C-suite representation is the best way to ensure this marketplace knowledge gets built into your overall business strategy. An effective CMO brings seasoned business and management experience plus a broad understanding of marketing best practices. The Evolving Role of the CMO. Where Growth Meets Strategy.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 27, 2016
    [Best] 10 Ways to Engage Your Audience with Interactive Content
    As a best practice, make sure your ratings don’t disrupt a reader’s content experience. Sneak peaks, or reveals, are best set up with short bits of content–think statistics, a long sentence that you can break up, or icons that reveal more information about the subject. Why interactive? Make a Quiz About a Statistic.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, APRIL 27, 2016
    [Best] What Are You Doing to Keep Contractors Coming Back?
    Marketing Tips Marketing Tools best ways to engage contractors does training contractors help build loyalty emarketer.com how to build marketshare among contractors how to keep contractors coming backBy John Sonnhalter, Rainmaker Journeyman, Sonnhalter. In a recent eMarketer article  they talked about how  B2B International  surveyed 266 U.S.-
  • HUBSPOT  |  WEDNESDAY, APRIL 27, 2016
    [Best] 10 of the Best Brands on Snapchat Right Now (And Why They're So Great)
    Before we list the best brands to follow on Snapchat, let's be sure we all know how to follow brands on Snapchat and view their content in the first place. Click here to skip ahead to the best brands on Snapchat.). 10 of the Best Brands on Snapchat. 1) Sour Patch Kids. smartphone users ages 13 to 24 use Snapchat. No editing.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 27, 2016
    [Best] Oracle Marketing Cloud Launches New Account Based Marketing Capabilities
    buyers involved in every B2B purchase decision (CEB), marketers need to capture enough data to identify who these contacts are and how to best engage them. Today’s B2B marketers are beginning to grasp the important shift toward account based marketing in order to drive bottom-line results. With an average of 5.4
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 27, 2016
    [Best] Ghostcodes makes Snapchat more marketer-friendly
    Best practices. Please let me know if you have other best practices you employ on Snapchat! Related Stories 16 Essential educational resources for the marketing professional From newbie to expert, here are the best social media tools for your business Facebook and Snapchat at war, and four other groovy media trends.
  • HUBSPOT  |  WEDNESDAY, APRIL 27, 2016
    [Best] How to Become a Better Public Speaker: The Unlikely Exercise That Helped Unlock My Potential
    At its best, improv was Saturday Night Live , Second City , and Upright Citizens Brigade. In the early days of HubSpot, I wore a lot of different hats -- some of which fit me pretty well. How did I know this? Well, I started getting more and more offers for speaking engagements. People wanted to hear from me. But I’d never bombed. Improv?
  • ACT-ON  |  WEDNESDAY, APRIL 27, 2016
    [Best] Spring Sending: Time for a Fresh Start
    Download, Best Practices in Email Deliverability , to learn the critical factors that affect the deliverability of your email messages. For many of us, spring is in full swing and the nice weather is fast approaching. Up here in Oregon, the brief breaks in rain are a good indication that a new season is here. Cleaning! Refresh your content!
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 26, 2016
    [Best] Markie Award Winners Show How Modern Marketing is Done
    Congratulations to the 2016 Markie Award Winners: Best Customer Retention or Loyalty Program. Best Digital Marketing Ecosystem. Best Email Marketing Campaign. Best Emerging Company Marketing Campaign. Best Integrated Consumer Marketing Program. Best International Campaign. Best Lead Management Program.
  • BIZIBLE  |  TUESDAY, APRIL 26, 2016
    [Best] How Companies With More Than 100 Employees Measure Account-Based Marketing [DATA]
    How do you coordinate and share data so that the marketing team can best help the sales team and the sales team best help the marketing team? Today, we’ll break down the survey data to see specifically how companies with more than 100 employees measure ABM. ABM vs. Demand Gen. Today, many are still dipping their toes in the ABM water.
  • SNAPAPP  |  TUESDAY, APRIL 26, 2016
    [Best] Keep Your Viewer’s Attention: 5 Types of Interactive Video to Create Today
    For marketers looking to get started, or expand their interactive video offerings, it can be hard to decide which types of video best accomplish your objectives. . Confession: I downloaded your PDF, but I probably didn’t read it. Chances are I skimmed it and then became distracted by one of the other 20 tabs I have open. . Choices, choices.
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 26, 2016
    [Best] The 10 Don’ts of Twitter for B2B Marketing
    If you’re a dedicated social media marketer, I’m sure you’ve read through the countless articles providing Twitter best practices. Some social media automation tools will prompt you to set up direct messages to thank new followers, but this is actually the best way to scare them away. What other ways can you get your point across?
  • 6SENSE  |  TUESDAY, APRIL 26, 2016
    [Best] 6 Insights from the Salesforce State of Marketing Report
    The best marketing teams diligently use CRM. The best marketing teams find that CRM helps them successfully capture data and foster effective team collaboration. Canada, Brazil, U.K., France, Germany, Netherlands, the Nordics, Japan and Australia. The survey encompassed marketers in B2C (26%), B2B (29%) and B2B2C roles (45%). Latest
  • VIDYARD  |  TUESDAY, APRIL 26, 2016
    [Best] Introducing the Worst Buzzword Ever: #Crexecution
    It’s a middle ground for marketers, a way to actually get the best of both worlds. Never think you’re better than others, and that you know best. Find out who knows best and listen to them. Yes, it’s possible to be too creative, too cute, and in the process, create campaigns that are far too complex to execute properly.
  • ANNUITAS  |  TUESDAY, APRIL 26, 2016
    [Best] The New Normal – Responsive Design
    If the majority of email opens are taking place on mobile devices, then as a developer, I want and need to make sure I give my users the best experience possible when viewing their emails, and that means have email optimized for mobile with responsive design. As an email developer, I can understand and respect the results of this study.
  • CHIEFMARTECH  |  TUESDAY, APRIL 26, 2016
    [Best] Matrixed marketing tech: Delphic Digital’s winning Stackie
    The requirement for submitting work to the Stackies was to “create a single 16×9 slide that visually organizes your marketing technology stack however you think best represents the way you think of it.” We saw this as our chance to show how Delphic thinks about Marketing Technology and also contribute to a good cause. Not much.
  • BRANDPOINT  |  TUESDAY, APRIL 26, 2016
    [Best] The Good, The Bad, The Meh: 3 Branded Facebook Posts That Missed The Mark
    What I’d do differently: I’d change the headline to, “The Best Way to Brand Yourself,” and tell a better story in the BVH. Crafting the perfect Facebook post is like cooking the perfect over-medium fried egg — easy to get it close but difficult to master. But so-help-me Mark Zuckerberg, I will never stop trying. The image. million users.
  • CONTENT STANDARD  |  TUESDAY, APRIL 26, 2016
    [Best] 5 Food and Beverage Brands with Highly Successful Pinterest Marketing Strategies
    Launched in 2010, Pinterest joined the social scene and quickly became one of the best visual content platforms. If you’re a food company and not following this best practice, you are missing out on the opportunity to get your consumers to do some of the heavy lifting for you on Pinterest. Starbucks. McCormick Spice. Mamma Chia.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 26, 2016
    [Best] Why Marketing Automation is the Key to Sharing Strategic Insights with Sales
    As marketers, it’s no longer enough to be building the best communication with sales ; it’s vital that we deliver the highest quality prospects to the sales team and reduce the amount of time spent on unqualified inquiries. Where are my Star Trek fans?). And this can only be accomplished with the right insights.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 26, 2016
    [Best] Does Your Blog Deliver a Positive User Experience?
    blogging Blogging best practices marketing strategy Mobile marketing blogging best practices blogging success linda dessauBy Linda Dessau , {grow} Community member. You know how some people’s houses feel warm and welcoming, and people enjoy hanging out there? You want your blog to be just that kind of place. The opposite is also true.
  • HUBSPOT  |  TUESDAY, APRIL 26, 2016
    [Best] How to Do Market Research: A Step-by-Step Guide to Understanding Your Buyer's Journey
    How to Recruit the Best Participants. The best way to make sure you get the most out of your conversations is to be prepared. By now, you probably know that today's buyers hold all of the power when making a purchasing decision. You're also probably aware that they're doing some of their research online. Step 1: Define Your Personas.
  • HUBSPOT  |  TUESDAY, APRIL 26, 2016
    [Best] You Can Still Reach People Using Ad Block Software
    Prepare marketing material to provide prospects with a compilation of your team’s best work, and then success metrics around each example piece of content. Customers want to know if your products are up to the task, and if you’re providing the best option on the market. Why Are Ad Block Users So Valuable? Embrace Native, Avoid Display.
  • IKO-SYSTEMS  |  MONDAY, APRIL 25, 2016
    [Best] The Unseen Problem with Inbound Leads and How to Fix It
    And outbound is best at  hyper-targeting those leads you think are ready to convert now. As you’ve probably noticed, inbound lead generation strategies are in vogue. What’s hiding just around the corner, however, are inbound’s inevitable shortcomings. Adding outbound lead generation tactics can be a good way to create a steady sales pipeline.
  • SNAPAPP  |  MONDAY, APRIL 25, 2016
    [Best] Stop Talking About Yourself: A Q&A on Resonance With Jay Acunzo
    The best possible thing that person is going to read, watch, consume today – you are now competing with that. Marketers create content for a lot of different reasons. These are all use cases for content, and we can sometimes lose sight of the “why” beyond the tactics. This is where many marketers get stuck. No longer.
  • HINGE MARKETING  |  MONDAY, APRIL 25, 2016
    [Best] Marketing Skills for the Future
    One of the best characteristics of Hinge University is it is completely scalable. We launched Hinge University to provide a convenient, online resource where marketers, professionals, owners and trainers can go to learn the best techniques and strategies to market a professional services firm.  Got a business-related question?
  • CONTENTLY  |  MONDAY, APRIL 25, 2016
    [Best] The Quest for the Perfect Headline
    The best headline ever written is “Headless Body in Topless Bar.” ” As a result, publishers are tasked with finding the perfect headline for every distribution channel—or at the very least, the one best programmed for maximum virality. Five words that tell a story but still compel you to find out more. Time will tell.”
  • BIZNOLOGY  |  MONDAY, APRIL 25, 2016
    [Best] 15 best Big Data companies and why they stand out
    Here are the 15 best Big Data Companies and why they stand out according to sources that rank them highly. Best Big Data companies with the biggest revenue . It’s safe to say that 2015 was SQream’s best year yet. Best Big Data companies to watch . source: McKinsey ). But it’s not the amount of data that’s important.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 25, 2016
    [Best] What To Know When Selecting a New Email Service Provider
    Starting with your best performing campaigns will begin to train ISP filters to see that the email you send is well received by your subscribers. In addition to selecting your best campaigns, segment your audience to include only your most engaged subscribers. Receiving ISPs track sender reputation predominantly by IP address.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 25, 2016
    [Best] 3 Key Takeaways from Social Media Marketing World
    Do you have any social media marketing best practices you’d like to share? Author: Lisa Marcyes Last week, I was in sunny San Diego for Social Media Marketing World, where I had the opportunity to attend several amazing breakout sessions, hear from industry thought leaders, and meet incredible visionaries from the social media field.
  • HUBSPOT  |  MONDAY, APRIL 25, 2016
    [Best] How to Get Unstuck in Your Career
    If this feels like the right path for you, the best way to pursue breadth is through a corporate mobility program. In other words, do your best to demonstrate some of the skills needed in the new role while in your current role. Defining something as ambiguous as a career path means to pick the best path that works for you today.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 25, 2016
    [Best] I’ll be telling my stories on Sundays
    Content Marketing facebook Foursquare Internet marketing Marketing best practices productivity Social Media Strategy streaming video Time management blab evergreenThe hottest social media trend is live-streaming video. It seems like everybody is trying to figure out how to give behind-the-scenes peeks and on-the-fly insights. And that's OK.
  • ACT-ON  |  MONDAY, APRIL 25, 2016
    [Best] 10 Very Smart People Weigh In on How to Rethink Marketing
    These can be recommendations, tips and tricks, benchmarks, and best practices that deliver value over and above commercial products and services. significant portion of marketers believe that it’s best to produce as much marketing content as they can across as many mediums as they can to as large an audience as they can. Who wouldn’t?
  • HUBSPOT  |  MONDAY, APRIL 25, 2016
    [Best] The Ultimate Survival Guide to Conferences
    Conference parties are often where the best connections are made, so don’t spend the evenings hiding away in your hotel room. Attending an international conference isn’t always as glamorous as it sounds. Luckily for you, I’ve attended my fair share of international conferences and have picked up a few handy survival tips along the way.
  • CHIEFMARTECH  |  SUNDAY, APRIL 24, 2016
    [Best] Did Morgan Stanley just kill the single-vendor marketing suite?
    Why does that 360-degree view system need to natively have the best A/B testing functionality for your website? Or the best SEO auditing? Or why does it need to be best at hosting an online community? The most striking piece of data in the report, at least to me, was the chart above. But this graph is a little weird.
  • SNAPAPP  |  SUNDAY, APRIL 24, 2016
    [Best] Keep Your Viewer’s Attention: 5 Types of Interactive Video to Create Today
    For marketers looking to get started, or expand their interactive video offerings, it can be hard to decide which types of video best accomplish your objectives. Confession: I downloaded your PDF, but I probably didn’t read it. Chances are I skimmed it and then became distracted by one of the other 20 tabs I have open. Choices, choices.
  • SNAPAPP  |  SUNDAY, APRIL 24, 2016
    [Best] 6 Different Ways to Organize Your Marketing Stack
    We'll look at these entries individually and evaluate how they arranged their stack to best illustrate how they use marketing technology. 1. When it comes to organizing your marketing technology stack , there’s no “one size fits all” approach. Concept: How effective is the organization of your stack? Huify : All In One.
  • HUBSPOT  |  SUNDAY, APRIL 24, 2016
    [Best] 3 Productivity Lessons From HubSpot Co-Founder Dharmesh Shah
    We all know from common sense and personal experience that when we’re tired, we can’t perform at our best. You’ll never be at your best if you’re tired and distracted, so avoid overworking. What are your best productivity tips? This post originally appeared on HubSpot's Sales Blog. Successful founders are productive.
  • CONTENT STANDARD  |  SATURDAY, APRIL 23, 2016
    [Best] Cashing in on Messaging Apps: How the Marketer Can Help the World Move On
    personally witnessed both sides of the user response to this: Some of my friends claimed these payment options were the best thing to ever happen to their 10-person dinner outings while others refused to employ them based on skepticism about security. When I was little, my dad would take me grocery shopping. The Digital Wallet. The second?
<< 1 2 3 ... 230 231 >>