• JUNTA 42  |  SATURDAY, DECEMBER 3, 2016
    [Best] This Week in Content Marketing: Could Brands Cure Traditional Media’s Run to Eyeballs?
    But that doesn’t mean we won’t acknowledge them as being among the best out there when it comes to using content marketing to build a business. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show. Recorded live on November 28, 2016; Length: 1:01:05).
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Best] B2B Marketing Trends for 2016
    them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. B2B Marketing. processes are fundamentally changing. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Best] B2B Marketing Trends for 2016
    them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. B2B Marketing. processes are fundamentally changing. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Best] B2B Marketing Trends for 2016
    them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. B2B Marketing. processes are fundamentally changing. Look for.
  • LARGEREVRESPONSE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Best] Six Key Steps to Successful Marketing Automation Adoption
    With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs Selecting a Marketing Automation platform can be a daunting task.
  • ACTIVEDEMAND  |  FRIDAY, DECEMBER 2, 2016
    [Best] Automated Behavioral Segmentation: Personalized in Real Time
    Marketers achieve the best results by combining segmentation and taking advantage of the knowledge about clients through real-time automation of communications. Automated Behavioral Segmentation: Personalized in Real Time Behavioral segmentation categorizes prospects in different groups based on their actions or engagement patterns.
  • OPENTOPIC  |  FRIDAY, DECEMBER 2, 2016
    [Best] Laying the Foundation for a Data Team
    At Monzo, we want to build the best bank account in the world. After a hugely popular post by Oliver, our Head of Engineering, ‘Building a Modern Bank Backend’ (which you should definitely check out), I wanted to write about how we’re building our data team. Brands & Marketers
  • BIZIBLE  |  FRIDAY, DECEMBER 2, 2016
    [Best] Hear What Matt Heinz Has To Say About Attribution [VIDEO]
    Which of these best describes the problem? Matt Heinz, President and founder of Heinz Marketing , gave a presentation on how to achieve measurable results through attribution. We've cut the video to just the meat, which at under fifteen minutes long is concise and powerful. Here it is: 14:02. 14:02. Speed. Quality. 1080p. About Wistia.
  • SNAPAPP  |  FRIDAY, DECEMBER 2, 2016
    [Best] Creativity Hacks: 9 Ways to Find Inspiration
    wandering mind is one of the best outlets for creativity. While these results are intriguing, if you find brainstorming in a brightly-lit anechoic chamber works best for you, have at it. 4. Whether your focus is more in design or writing or both, ideas on demand are tough. . Boxes are everywhere. Same with foxes. Daydream. Go Lean.
  • BIZNOLOGY  |  FRIDAY, DECEMBER 2, 2016
    [Best] Cybersecurity in a hyper-connected smart city
    In order to achieve the best experience and outcome in an hyper-connected environment we have to make sure that flaws don’t exist and the connected devices, vehicles, or buildings are secure from any threat. In our days we read more stories than ever about the current size of the IoT field. Smart cities are a constant developing concept.
  • CONTENT STANDARD  |  FRIDAY, DECEMBER 2, 2016
    [Best] Why Your Brand Storytelling Strategy Should Take a Stand
    GrubHub invited particular vitriol for its very overt anti-bigotry stance, with its CEO sending an email to all staff saying: I absolutely reject the nationalist, anti-immigrant and hateful politics of Donald Trump and will work to shield our community from this movement as best as I can. That’s clear, and simple, and safe. Right?
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 2, 2016
    [Best] How to Automate Your Account-Based Marketing Strategy
    Author: Patrick Groover Marketers are always looking for the next best thing. By decoupling the dependence on pre-coded categorization and assignments, marketers can target the best audiences for their messaging without having to worry about disrupting the day-to-day strategy. Audience Management for  Account-Based Marketing . Acme Co.,
  • HUBSPOT  |  FRIDAY, DECEMBER 2, 2016
    [Best] How to Build a Memorable Personal Brand on Twitter
    Find the one that makes sense to you and you’re comfortable with,” says Burgess, who uses Triberr for posting, RiteTag for finding the best hashtags, as well as several analytic tools. What are your best tips for building a memorable brand presence? How can you afford not to reach out? Check it out below. Step #1: Follow the leaders.
  • B2B MARKETING INSIDER  |  FRIDAY, DECEMBER 2, 2016
    [Best] Three Key Best Practices for Combining Profit and Purpose
    The post Three Key Best Practices for Combining Profit and Purpose appeared first on Marketing Insider Group. There is little doubt that sustainability provides business value, particularly when those initiatives are part of the core business strategy. It certainly worked for Unilever. Marketing Strategy
  • ACT-ON  |  FRIDAY, DECEMBER 2, 2016
    [Best] 6 Things to Consider When Creating Your 2017 Marketing Plan
    The best place to start planning for the future is to look at the past. If you know that you’re the best solution for mid-market companies, or that you’re struggling in competition with your competitors, you’ll be able to focus more time and energy around becoming a leader in your industry. Did you make your lead goals? your budget)  .
  • CONTENTLY  |  THURSDAY, DECEMBER 1, 2016
    [Best] A Night at the Facebook Hotel
    Patrick’s Day kegger in 2007. “I’m marrying my best friend.” I knew something was wrong as soon as I entered the hotel. signed in at the front desk and the clerk assumed a huge, cheerful smile. Welcome to the Facebook Hotel!” ” he said. Your dog died six years ago today!” Or maybe a former weed dealer?
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 1, 2016
    [Best] 31 Influencers to Follow in 2017: A Social Countdown
    31 Influencers to Follow in 2017: A Social Countdown was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 31 Influencers to Follow in 2017: A Social Countdown appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. But let’s be honest, it also takes time.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 1, 2016
    [Best] 5 Types of SEO Audits for B2B Organizations
    While almost every audit addresses SEO best practices, more challenging issues arise when tackling the expectation of strategic direction. From there, it’s best to determine what work can be done in-house and where more specialized program development needs to be considered. The Duplicate Content Audit. How do you do this?
  • VERTICAL RESPONSE  |  THURSDAY, DECEMBER 1, 2016
    [Best] Advanced Reporting Is Awesome: Part 1 — Device & Browser Breakdowns
    Knowing how your customers read your messages helps you create emails that perform best. If the majority of your readers use phones and tablets to read your email, you’ll want to be certain your emails look and perform best on those devices. And when they look and perform their best, that means more opens and more clicks.
  • BIZNOLOGY  |  THURSDAY, DECEMBER 1, 2016
    [Best] Are you ignoring your website’s best customers?
    Unfortunately, many of you are ignoring website searchers—your best customers. The post Are you ignoring your website’s best customers? What if I told you that there is an easy way for you to identify the customers most likely to buy from you? It’s simple. They search. No, not on Google. They search on  your  website.
  • LEAD LIAISON  |  THURSDAY, DECEMBER 1, 2016
    [Best] The Qualities of a Good Salesperson
    If you work in sales, you want to be the best salesperson possible. The best way to do that is to continually refine your process, be aware of your strengths, and work on the things that you aren’t so good at. In order for that to happen, you have to know the qualities of a good salesperson. Helpful Instead of Pushy. Charismatic.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, DECEMBER 1, 2016
    [Best] Pause Your Holiday Playlist. It’s Time for Content Pros!
    Why curating the best content means interviewing customers. The holiday season is in full swing. For those of you in the States, we hope you’re pleasantly stuffed, rested, and back to work in preparation for some well-deserved downtime. Joanna Wiebe finds this roundabout way of closing deals through content cumbersome and unnecessary.
  • B2B LEAD GENERATION BLOG  |  THURSDAY, DECEMBER 1, 2016
    [Best] 4 Ways to Humanize Marketing to Fit Your Buyer’s Journey
    For example, what are the best shows? Where are the best restaurants for each occasion? We need to stop treating our customers like objects and treat them like people. So how do you humanize marketing to fit your buyer’s journey? What if you put your full attention on one customer, one buyer, one potential at a time? Think about it.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 1, 2016
    [Best] 3 Reasons Your B2B Marketing Reports Stink and How to Fix Them
    How do we know that Ted Williams is one of the best hitters that ever lived? Author: Jeff Coveney According to B2B Marketing and Marketscan, only 32% of marketers pursue a data-first strategy , and less than half of marketers feel prepared for a data-driven marketing future. The end result is reporting that doesn’t make sense–or does it?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 1, 2016
    [Best] Case Study: Using influencers to quickly build an audience for your content
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. By Mark Schaefer. Shawn Van Dyke was in a heap of trouble. His wife had been diagnosed with Multiple Sclerosis. The more broke I became the harder I worked. The results.
  • CEROS  |  THURSDAY, DECEMBER 1, 2016
    [Best] How Graphic Design Legend Louise Fili Became “The Envy of Every Designer”
    Guided by her passion for elegant typography, she redefined what a book cover could be—as evidenced in her subtle jacket design for the 1984 best seller The Lover by Marguerite Duras. “[But] it’s really one of the best things I think I did. Happy reading! But first, she needed real world experience. By hand, of course.
  • HUBSPOT  |  THURSDAY, DECEMBER 1, 2016
    [Best] Mapping a #GivingTuesday Follow-up Plan
    The email campaign can start with content from previous years' events and build up to the save the date and ask. 4) Report On Your Giving Tuesday Results So You Know Which Marketing Efforts Worked Best. Giving Tuesday is one of the biggest donation days of the year. Once it's over, don't let its impact fade away. Too soon. Analyze. Refine.
  • ACT-ON  |  THURSDAY, DECEMBER 1, 2016
    [Best] Rethink Podcast Episode #7 – Unlimited Vacation to Post Employee Engagement
    We work with all these companies around the country, and by working with them and supporting companies in all 50 states, we’re able to bring in the best practices that we see, the trends we see from around the country, to help support our clients. Today’s guest is Nathan Christensen. In this Episode: HR for the Sharing Economy.
  • HUBSPOT  |  THURSDAY, DECEMBER 1, 2016
    [Best] 5 Reasons Why HTTPS Should Be Enabled on Your Website
    But in order for a mobile site to be indexable, Google recommends several best practices, one of which is to “ start by migrating to a secure site,” especially “if [you] don’t support HTTPS yet.”. If you’re anything like me, there’s been a time in your life when you’ve asked, “What the heck is https?”. What’s that extra “s” for? png">.
  • HUBSPOT  |  THURSDAY, DECEMBER 1, 2016
    [Best] How to Fix Your Agency's Low Morale Problem
    Your best efforts won’t keep everyone -- and that's okay. As an agency leader, do you have a plan for what you’d do if 30-50% of your employees quit? You might be at risk right now, according to the latest Campaign US survey on agency employee morale. Now that we know there’s a problem, how do we solve it? What's working? What's not working?
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, NOVEMBER 30, 2016
    [Best] 3 Insights to Help Build Your Unified Customer Database
    The same split applies to what people would consider helpful in build in building a single customer view: people who consider the single view important are most interested in best practices, case studies, and planning assumptions – i.e., building a business case. All central customer databases are not equal. You must have faith. Tools matter.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 30, 2016
    [Best] With Email Deliverability Comes A Huge Responsibility
    During that time, it is important to make sure and put your best foot forward from an engagement standpoint. Download the Email Deliverability Modern Marketing Guide today to gain best practices, ISP landscape, international regulations, and much more. The End Comes First. Let’s start with the end-game first. Email Marketing
  • CONTENT STANDARD  |  WEDNESDAY, NOVEMBER 30, 2016
    [Best] 5 Brands That Are Marketing Smarter with Machine Learning
    Suddenly, you’ve spent an hour poring over page after page of wedges and sandals you could wear on your next cruise—but you don’t know what’s too high, or which will be best for your excursions, or what color will go most perfectly with the three new dresses you also tossed in your digital cart. Goodbye, household chores.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 30, 2016
    [Best] How to Navigate the Social Ad Spend Solar System [Infographic]
    Author: Mike Tomita Social media is a popular channel of choice, with 2.31 billion active social media users and 1.97 billion active mobile social media users worldwide, according to data from We Are Social—and it’s getting better by the minute. Here are a couple of points to keep in mind as you start your odyssey.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 30, 2016
    [Best] Three drastic marketing changes ahead for 2017
    Let’s face it, being the best just isn’t good enough anymore. Seth GODin (praise be upon him) once said that people valued connections over expertise, meaning, they’d rather recommend a lesser capable person (if they know him/her), rather than the best (with whom they’re not connected with). Goodbye website.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 30, 2016
    [Best] 10 Examples of Facebook Ads That Actually Work (And Why)
    These ads must follow organic Facebook posts best practices and be both engaging and visual. Types of Facebook Advertising & Some of the Best Facebook Ad Examples. 1) The Facebook Video Ad. One average, Facebook is home to 1.18 billion daily active users -- from CEOs, to students, to companies. The lesson for Facebook marketers?
  • B2B MARKETING INSIDER  |  WEDNESDAY, NOVEMBER 30, 2016
    [Best] Content Marketing Strategy for Start-Ups
    You know you’re not the only one seeking attention in the specific industry, so you have to do your best to attract your target audience. You knew you would have to master the art of content marketing before you even launched your start-up. During the early stages of marketing, you’ll mostly rely on content promotion. […].
  • ACT-ON  |  WEDNESDAY, NOVEMBER 30, 2016
    [Best] Successful Sales and Marketing Alignment, Part 4: When to Pass a Lead to Sales
    When you did your buyer persona research, you should have uncovered the steps your best buyers took to become your customers. If the parameters are too narrow, what may look like the best possible lead definition might not work because marketing won’t be able to supply sales with enough leads to fill the pipeline. Attend a webinar?
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 30, 2016
    [Best] The Top Questions to Ask & Avoid During a Phone Interview [Infographic]
    While this may be enough time for the candidate to determine if the role is in their area of expertise and meets their salary requirements, it probably isn’t enough for them to evaluate if they’re the best fit for the role. If you’re an interviewer, this is where the phone interview can come in handy. Share with us in the comments below.
  • KAPOST  |  WEDNESDAY, NOVEMBER 30, 2016
    [Best] 3 Ways Interactive Content Converts New Visitors Into New Leads
    The countless hours and dollars we spend attracting visitors to our website demand we spend an equal amount of time figuring out how to best convert them when they arrive. Wistia , a B2B video platform, found their CTAs located in the middle of their customer’s videos converted the best at around 17%. Irresistible Calls to Action.
  • DISCOVERORG  |  TUESDAY, NOVEMBER 29, 2016
    [Best] Maslow’s Hierarchy for SDR Teams
    Without good people, the best messaging in the world won’t get you anywhere, because you’ll engage prospects, but won’t convert them. In the last year, DiscoverOrg scaled our SDR team from 5 reps to over 20. Here’s what I learned along the way. To grow the team, I knew these needs included hiring, building, scaling, and optimizing. Be short.
  • CONTENTLY  |  TUESDAY, NOVEMBER 29, 2016
    [Best] When Facts Fall Short: Why Brands Need a Point of View
    The actions of a rational person are predictable based on knowing all the facts, weighing the outcomes, and choosing the likeliest “best” choice. Almost four years ago, The Atlantic published a native ad, sponsored by the Church of Scientology, titled “David Miscavige Leads Scientology to Milestone Year.”
  • HUBSPOT  |  TUESDAY, NOVEMBER 29, 2016
    [Best] Virtual Reality vs Traditional Video: 7 Differences You Need to Know
    If only the best will do, consider the 8K, waterproof, six-camera GoPro Omni. Ultimately, you need to decide what will work best for you and your budget. 3) Think about people on set. So, if the VO is talking about something happening on the right, best the script directs them to look right. It’s priced at around US $460.
  • BIZIBLE  |  TUESDAY, NOVEMBER 29, 2016
    [Best] Bizible Introduces Marketing Measurement & Reporting Solution For Microsoft Dynamics
    Over 250 customers are already using Bizible to confidently make the best marketing decisions that drive sales, including industry leaders like Optimizely, ADP, and The University of Vermont. Which channels are performing the best? According to Forrester, just 1% of leads turn into revenue for the average company.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 29, 2016
    [Best] What content to blog for Google search success
    While learning how to write content to best support your marketing goals, the golden ticket is what to write, week-after-week, that will drive people organically, over time, more and more, to your website. Staff/Team/Partners:  one of the best sources of a rich biosphere of content and diverse keywords comes from your staff. Go do it!
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, NOVEMBER 29, 2016
    [Best] 4 Things That Should Be On Every CMO's Wish List
    It’s no secret that the best customers are the ones who engage with brands across multiple channels. With Thanksgiving now in our rear view mirror, it's time to focus squarely on those items we all crave, pine and dare I say, yearn for as marketers. Ok perhaps a little melodramatic but you get the idea. Oh, sorry. where was I?
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 29, 2016
    [Best] How Westworld and Google Algorithm Updates Are Alike
    For example, bar maidens are able to read the emotions of guests and alter their conversations to best suit the situation, err client. I don’t know if you’ve heard yet, but HBO’s Westworld is this season’s must-see show. From sci-fi action to a shirtless James Marsden, I highly recommend it. Think I’m stretching with the Westworld comparison?
  • INFER  |  TUESDAY, NOVEMBER 29, 2016
    [Best] ShoreTel Infuses Predictive for More Efficient Demand Gen
    Every Infer customer we talk with seems to share a new best practice that can benefit the entire sales and marketing community. They also go back to old lists and use Infer Scores to identify the best-fit leads to revisit. Describe your company’s demand gen workflows. Where does predictive fit in? We do a lot with content syndication.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, NOVEMBER 29, 2016
    [Best] Better Social Selling, an Interview with Jill Rowley
    There’s some really exciting stuff happening in AI around how that’s going to make the best reps even better, allowing me to do less of that administrative work, and freeing me up to spend more time thinking about the human side, which is, how do I be more empathetic? Those are the two best ways to reach me. Why is that?
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 29, 2016
    [Best] 3 Marketing Operations Mistakes That Will Break Your Sales and Marketing Alignment
    However, the best way to consistently meet business demands is to make incremental improvements and constantly evaluate how you’re building processes. Author: Tanya Chu What do the marketing leads look like? Where are all our leads going? However, things do not always go as planned. This is often the result of faulty lead scoring.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 29, 2016
    [Best] An insider’s view of the American election and its meaning for marketers
    Be sure to check out his amazing newsletter  The Full Monty  and his new podcast available here:  fullmontyshow.com , BuzzSumo is the world’s best way to discover, analyze and amplify your content. By Mark Schaefer. What does it all mean? What happened to the polls, and what does it mean for the accuracy of market research? Right?
  • HUBSPOT  |  TUESDAY, NOVEMBER 29, 2016
    [Best] How to Validate Your Blog Post Topics: A 3-Step Process
    What’s the best way to deliver this information -- a blog post, an infographic, or a video? One of the best ways to organize your thoughts and finding here is through a topic cluster -- a new way to strategize blog content geared toward how search has evolved. But as it turns out, that's not the end of the world. The result? Jackpot.
  • VIEWPOINT  |  TUESDAY, NOVEMBER 29, 2016
    [Best] Dear CEO: The Era of Accountability Starts in 2017
    One of the reasons that we are in the pickle we are in is because, in my opinion, CEO’s are not doing the best job they can leading their companies. (Photo Courtesy of Kenny Madden). This cartoon was sent to me in response to a blog I wrote a couple of weeks ago. At some point it has to stop, doesn’t it? Dollars are squandered. Sales is mad.
  • HALEY MARKETING  |  TUESDAY, NOVEMBER 29, 2016
    [Best] Sales Challenges in the Staffing Industry: Appointments, Orders and Approval Status
    So what works best? Candidate Intake Best Practices – The Mobile Job Search. Candidate Intake Best Practices – Keep Your Recruiting Funnel Full. In my next post we’ll take a look at the most popular marketing tools staffing companies use – and which ones work best. Staffing Industry Research
  • ACT-ON  |  TUESDAY, NOVEMBER 29, 2016
    [Best] 13 Customer Loyalty Best Practices for B2B Companies
    Wherever you’re at, consider testing a few of these best practices for B2B loyalty soon. Marketers are often laser-focused on one thing: Get new customers. It ends up being such a focus that any other part of the customer lifecycle gets second-shrift. Increasing customer retention rates by 5% increases profits by 25% to 95%.”. Embrace them.
  • HUBSPOT  |  TUESDAY, NOVEMBER 29, 2016
    [Best] Keyboard vs. Pen: What's the Best Way to Take Notes?
    Keyboard vs. Pen: What's the Best Way to Take Notes? Handy Tips for Taking Better Notes: At the end of the day -- with all research aside -- the most productive way to take notes will ultimately boil down to what works best for you. Growing up, I was fascinated by my mom's shorthand notes. And as it turns out, she was right.
  • HINGE MARKETING  |  MONDAY, NOVEMBER 28, 2016
    [Best] Thought Leadership Marketing for the Subject Matter Expert
    Thought leadership involves more than expertise and an understanding of industry best practices. But a successful thought leader can turn that new insight into tomorrow’s best practice. Writing the definitive best-selling book on a topic is the gold standard of thought leadership. Attract the Best Talent. And why not?
  • CONTENTLY  |  MONDAY, NOVEMBER 28, 2016
    [Best] Why All Brands Need an Editorial Workflow
    Once the designer finds a few options, we select the best image. When I first imagined being an editor in New York City, I saw myself tucked away beside a fireplace in a cozy cafe—article and red pen in hand. While this fantasy remains a weekly ambition, it looks nothing like my actual life as a digital editor in 2016. Step 2: Edit.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, NOVEMBER 28, 2016
    [Best] Sales Compensation Planning for 2017
    sales plan that compensates strong performance will allow you to attract the best salespeople — and retain them as well. Companies in transition or undergoing a turnaround typically experience a higher CoS ratio; they may be best served by flexible plans incorporating morale- and team-building components. Sizing It Up.
  • FEARLESS COMPETITOR  |  MONDAY, NOVEMBER 28, 2016
    [Best] How to hire your next marketing leader
    Find New Customers helps companies like yours (with 50 to 5,000 employees and complex products) implement  lead generation programs to improve the way you find and  acquire high quality  sales leads using best practices in  online lead generation. Are you looking for results from your next marketing leader? How will you know what to look for?
  • KAPOST  |  MONDAY, NOVEMBER 28, 2016
    [Best] The Right Content, the Right Buyer, the Right Time
    The best way to do this is through a  customer experience map. “The right content for the right customer at the right time”—also known as right³— is a refrain that rings in the ears of B2B marketers. It’s articulated so often across the B2B landscape, and for good reason. Attempting Right³. Technology Still Falls Short.
  • VIDYARD  |  MONDAY, NOVEMBER 28, 2016
    [Best] Big Bang, Small Budget: How Scrappy Startup Videos Changed the Game for #FlipMyFunnel
    It’s easy for marketers to fall into the trap of always creating content that is self-promotional, but when they do this, they miss out on the best promotion tool they have: customers. The best part? Oh, and as an added bonus, you have very little budget to make it happen. Sound familiar? Startup Videos Don’t Have to be Perfect.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 28, 2016
    [Best] 4 Life Lessons I Learned (So Far) From a Career in B2B Sales
    The best salespeople are not the ones who drive towards a yes–they’re the ones who ask the right questions and then have the courage to say, “Wait a second. If you learn to listen to a person beyond their words and ask the right questions, you are demonstrating the two best characteristics of a top salesperson. Back to Erica.
  • CONTENT STANDARD  |  MONDAY, NOVEMBER 28, 2016
    [Best] For Holiday Mobile Marketing Success, Think Year-Round
    Gift givers turn to Google to search for the perfect item for a loved one with search phrases like “best gifts for teenagers” or “Christmas gifts for her.” Indeed, during last year’s holiday season, mobile searches for “best gift” grew 70 percent year over year, Krueger reported. Marketing SE
  • FEARLESS COMPETITOR  |  MONDAY, NOVEMBER 28, 2016
    [Best] The Best White Paper on B2B Demand Generation Ever Written!
    How to Find New Customers is the best white paper on BtoB demand generation ever written, and that is the truth. One of the best ways to get more viewers to your LinkedIn profile is by adding a View My Profile on Linkedin button to your blog. wrote this a long time ago, and my web site is no longer active.  Sorry. Check it out.
  • KEO MARKETING  |  MONDAY, NOVEMBER 28, 2016
    [Best] Four Tactics for Better Lead Nurturing
    The best way to do that is through directive information. While these are a great start for lead nurturing best practices, remember that better practices are evolving every day. Lead nurturing is one of the most powerful tools that marketing automation software has to offer. Direct the Nurturing Process. Create Supporting Content.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 28, 2016
    [Best] Your marketing strategy is not a decision. It’s decided for you
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. business strategy Marketing best practices Marketing Strategy Social Media Strategy evergreen mark schaefer marketing strategyThis decision has had two results. follower?
  • HUBSPOT  |  MONDAY, NOVEMBER 28, 2016
    [Best] How to Write an Introduction: A Simplified Guide
    That's a best practice for brands that have made a mistake -- even a small one. Blink. Blink. Blink. It's the dreaded cursor-on-a-blank-screen experience that all writers -- amateur or professional, aspiring or experienced -- know and dread. And of all times for it to occur, it seems to plague us the most when trying to write an introduction.
  • CEROS  |  MONDAY, NOVEMBER 28, 2016
    [Best] Life (and Death) as a Funeral Home Marketing Agency
    Marketing Best PracticesThis post, Life (and Death) as a Funeral Home Marketing Agency , written by Andrew Littlefield , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. Happy reading! It’s hard to build a brand when nobody wants to think about your services. Yet, the demand remains strong. All in the Family.
  • ACT-ON  |  MONDAY, NOVEMBER 28, 2016
    [Best] 5 Powerful Lessons from Steven Spielberg on Content Marketing
    The Best Ideas Start Out Bad. When you think about some of the most well-known movies in history – “E.T. the Extra-Terrestrial,” the Indiana Jones series, “Jaws” and “Schindler’s List” – you’ll think of one person: Steven Spielberg. This filmmaker is the creative powerhouse behind these stories, but he didn’t start out that way. Guess.
  • HUBSPOT  |  MONDAY, NOVEMBER 28, 2016
    [Best] Traveling Teddy Bears, Reckless Cats, and Lots of Butter: 10 of the Best Ads from November
    roundup of November's best ads wouldn't be complete without a much-deserved shoutout to John Lewis. Check out 10 of the best ads from October here. The days are getting shorter, the air is getting colder, and the airwaves are awash with holiday spirit (and sales!). Unsurprisingly, the cat actors weren't super easy to work with.
  • EARNEST ABOUT B2B  |  MONDAY, NOVEMBER 28, 2016
    [Best] This is the week that was in B2B: trendwatching, awards and LifeAfter
    Best awards do of the week.goes to the annual B2B Marketing Awards. And two shiny Winner awards for our work with Vodafone – Best use of content marketing and Best integration of Sales and Marketing. And to top it off we won Best hangover the next day. Here are the highlights from the world of B2B and beyond….
  • LEADERSHIP  |  FRIDAY, NOVEMBER 25, 2016
    [Best] 11 Simple Steps to Boost Your Organic Click-Through Rates
    Do you use analytics to figure out the best ways to shape your content? Your content marketing may be worthy of Shakespeare, but if you’re not able to snag high click-through-rate (CTRs) then it probably isn’t doing your company much good. None of that will happen if you can’t get any clicks. Plot your Organic Search CTR v.
  • ACT-ON  |  FRIDAY, NOVEMBER 25, 2016
    [Best] Resources for Marketing Agencies: How to Keep Current in Times of Constant Change
    For agencies, it’s even more critical, because the best creative teams also serve as interpreters for their clients, helping them understand where they need to invest their time and resources in the ways that will serve their clients’ interests. What’s your wake-up routine? Is there anyone out there still doing that? Not as many, of course.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, NOVEMBER 24, 2016
    [Best] Pega Customer Decision Hub Offers High-End Customer Journey Orchestration
    The other components provide inputs (Predictive Analytics Director and Adaptive Decision Manager), support execution (Next Best Action Advisor), or give management control (Visual Business Director). My previous posts about Journey Orchestration Engines (JOEs) have all pointed to new products. But some older systems qualify as well.
  • ACTIVEDEMAND  |  THURSDAY, NOVEMBER 24, 2016
    [Best] Google Message Extensions Means Even More Ways to Track PPC Attribution
    Brief Overview of Call Extensions The best way of displaying your phone number with your ads is through call extensions. ActiveDEMAND Landing Pages work harmoniously with Google AdWords and other PPC traffic campaigns, while our integrated call tracking provides full attribution from phone calls and texts that originated from your ad.
  • ACT-ON  |  THURSDAY, NOVEMBER 24, 2016
    [Best] Menu-Planning Your Marketing Mix
    consider this a best practice in the kitchen. Thanksgiving in America is about giving thanks – for family, friends, jobs … all our blessings. And eating. Thanksgiving is about lots and lots of eating. savvy planner thoughtfully considers phases and balance. Too much of any one thing – gravy, dairy, turkey, sweet – can tip the balance. The
  • KAPOST  |  WEDNESDAY, NOVEMBER 23, 2016
    [Best] How to Build a Full-Funnel Content Distribution Strategy
    Creating an effective full funnel content strategy takes some digging and discovering, and we have the tips to explain how you can best leverage your content every step of the way. Between massive amounts of content created, along with more marketing channels to manage than ever before, organizations are facing a double-sided challenge.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 23, 2016
    [Best] Google AdWords Expanded Text Ads: Best Practices For The New Format
    Numerous strategies and best practices have been developed over the years for the standard text ad format, but unfortunately, most of these don’t translate to expanded text ads. Before we get into the nitty-gritty of how to best handle expanded text ads, let’s get to know them a bit better. Dissecting the Expanded Text Ad. Source.
  • HALEY MARKETING  |  WEDNESDAY, NOVEMBER 23, 2016
    [Best] Why Staffing Agencies and Recruiters Need to Attract the “Supershopper”
    Stat No. 3 – “Best Gift” Searches Increased by 70 Percent While Cheap or Inexpensive Gift Searches Only Increased by 35 Percent. We are always going to want to work with the best and view ourselves as the best. Google has deemed this holiday retail season the Year of the Supershopper. How Does That Affect Staffing?
  • VIDYARD  |  WEDNESDAY, NOVEMBER 23, 2016
    [Best] Meet the Vidyard Team, Video Style: Kim Koserski
    The best one is Careless Bork which I highly recommend you check out if you have not seen yet. Meet the Team is our monthly chance to introduce you to the fabulous, quirky, talented people who work at Vidyard, using our favorite medium — video! For this episode, we caught up with Kim Koserski, Demand Generation Manager here at Vidyard.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 23, 2016
    [Best] 3 Things Marketers Can Be Thankful For
    Technology cuts out the tedious, time-consuming tasks and allows marketers to focus on what we do best–build relationships. 2. Author: Marissa Lyman The moment November 1st rolled around, I immediately began thinking of turkey, cranberry relish, and food comas. Touché, my international marketers, touché. What was that? meant in marketing.
  • ACT-ON  |  WEDNESDAY, NOVEMBER 23, 2016
    [Best] An Introductory Guide to Google’s Search Console
    The next best thing may be the Google Search Console. Not sure which one is best for you? Do you have a direct line to Google? You know, that “ red telephone ” you pick up that helps you cut to the front of the line for anything Google related? OK, so maybe that doesn’t exist, but it would be great, wouldn’t it? Search Analytics.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 23, 2016
    [Best] What Makes Agency Millennials Different? [New Data]
    Attracting and retaining the best talent is high on the list of priorities for any agency owner. Leaders today faces complex decisions about how best to source, develop and reward the right mix of talents and temperaments to fit the agency's mission and its client base. The Research. Are Millennials Really Different? Implications.
  • BLUE FOCUS MARKETING  |  TUESDAY, NOVEMBER 22, 2016
    [Best] Best 2017 Business Strategies To Create Brand Star Social Employees
    Here in the final months of 2016, now is as good a time as any to take stock of your branding efforts—where you’ve been, where you are now, and, perhaps most importantly, where you’re going in 2017. Whether you’re one of the 90 percent of brands actively pursuing social employee advocacy or one of the […].
  • 3D2B  |  TUESDAY, NOVEMBER 22, 2016
    [Best] How to Build Rapport on a B2B Sales Call
    That said, even the best agents require your help. Seven seconds. That’s how quickly busy executives can form an impression about you and the reason for your call. For you, it’s the difference between a successful B2B sales call and a hang up. Professional telemarketing agents will tell you, it’s not the slick pitch that closes the deal.
  • BIZIBLE  |  TUESDAY, NOVEMBER 22, 2016
    [Best] Why Conversion Is More Important Than Traffic for Generating Sales
    No matter what data you look at, investing in your website is always near the top of the list of the best ROI marketing choices you can make. More conversions almost always lead to more sales, while more traffic doesn’t necessarily increase sales. That is why conversion is more important than traffic if you want to increase revenue.
  • THE POINT  |  TUESDAY, NOVEMBER 22, 2016
    [Best] Which Comes First: Lead Nurturing or Inside Sales?
    telesales inside sales best practices lead follow-up lead nurturing agency lead nurturing best practices lead nurturing consultant lead nurturing strategy lead response sales lead follow-upFor a long time, “ lead nurturing ” was thought of as something you did with the leads that sales didn’t want. Do you agree?”.
  • SCRIBBLELIVE  |  TUESDAY, NOVEMBER 22, 2016
    [Best] Are One-Off Requests from Sales Impacting Your Content Marketing Strategy?
    If your marketing team is seeking best practices and simplified approaches to content planning, management, and execution – come join our webinar on Nov 29 th with content marketing expert Andy Crestodina, co-Founder of Orbit Media. Best PracticesContent marketers, how many times have you fielded these questions from the sales team?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, NOVEMBER 22, 2016
    [Best] CMOs Need To Get Disruptive and Defensive
    CMOs have the opportunity to guide that process and identify the best fit. For years we've heard about the need to be disruptive; the need to be different but with a purpose. In other words not disruptive for the sake of disruption but have an actual plan behind said disruption, as it were. Well Positioned CMOs. On the Defensive.
  • KAPOST  |  TUESDAY, NOVEMBER 22, 2016
    [Best] Overcoming Common Challenges to Building a Content Operation
    Borrowing from the best practices observed among our own customers as well as industry standard best practices, these solutions are designed to help you on your journey to building a high functioning, highly mature marketing organization. #1: Executive Alignment Package. Challenge #1: Executive Alignment. Opportunity Statement.
  • SNAPAPP  |  TUESDAY, NOVEMBER 22, 2016
    [Best] 51 Essential Email Marketing Tips to Help Marketing Automation
    Reward your best customers with special discounts, first looks at new products, and early access to sales and promotions. Test your marketing emails in different email clients to ensure all of your customers are getting the best reading experience possible. 51 Tips for better email marketing using marketing automation tools. 1.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 22, 2016
    [Best] 7 Ways to Improve Your Site’s SEO Game Today
    Focusing on technical SEO does not drive meaningful, long-term gains, but there are some technical considerations that can hold back even the best SEO if they are not set up right. 89% of worldwide marketers rated SEO successful at achieving objectives of improved search rankings, website traffic, and lead generation. Yesterday. Click Crawl.
  • HALEY MARKETING  |  TUESDAY, NOVEMBER 22, 2016
    [Best] Staffing Industry Sales: How Do Account Reps Spend their Time?
    Earlier this year,  we surveyed over 500 staffing professionals to answer one simple question: In recruiting, sales and marketing, what works best? Candidate Intake Best Practices – The Mobile Job Search. Candidate Intake Best Practices – Keep Your Recruiting Funnel Full. The Data: How Sales Reps Spend Their Time.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 22, 2016
    [Best] Do you have to be a great writer to be a great blogger?
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. Blogging best practices Writing best practices blog community building blog community management blogging best practices blogging success evergreen writing for a blog
  • HUBSPOT  |  TUESDAY, NOVEMBER 22, 2016
    [Best] 8 Interesting Things You Probably Didn't Know About Google's Algorithm
    SEL has one of the best analogies we’ve seen to describe the algorithm at-large -- Hummingbird is a “recipe” with hundreds of “ingredients.” It’s finding new ways to get the best content to users. But it does show even more progress toward the quest to yield the best content for users, including images. Okay, fine. Trillions.”
  • ACT-ON  |  TUESDAY, NOVEMBER 22, 2016
    [Best] 7 Promotion Tactics to Get Your Content Seen
    Or just share some stuff (your best-performing content), but share it more often. Others like SlideShares best. There’s a terrible truth about content: Most of it will never be seen. And they don’t: Witness the single-digit average organic reach for Facebook posts. Or how the average click-through rate for emails is barely 2%.
  • HUBSPOT  |  TUESDAY, NOVEMBER 22, 2016
    [Best] 6 Phrases Secretly Sabotaging Your Team's Productivity
    You might have roughly 75% of a project's tasks complete, but does this really provide the best picture of where you currently stand? It also helps your team more accurately understand the project's progress. 3) "I'm not sure that's the best approach.". According to the Bureau of Labor Statistics, people working an average 8.8
  • OPENTOPIC  |  MONDAY, NOVEMBER 21, 2016
    [Best] Digital Transformation in Banking: Making Progress and Hitting Roadblocks
    As financial institutions look at how best to adapt their current practices to meet the needs of customers across an expanding array of digital channels, banking executives look for insights to. The post Digital Transformation in Banking: Making Progress and Hitting Roadblocks appeared first on Opentopic. Marketing - Financial Services
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 21, 2016
    [Best] How Your Content Marketing Can Get an Extra Lift From Influencers
    How Your Content Marketing Can Get an Extra Lift From Influencers was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How Your Content Marketing Can Get an Extra Lift From Influencers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Customers trust customers.
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