• HUBSPOT  |  WEDNESDAY, MAY 27, 2015
    [Best] Confessions of a Google Spammer
    We just started working with Joanna Wiebe at SnapCopy.co (whom Shanelle Mullin of Onboardly said might be "the best SaaS copywriter in North America") and Talia Wolf at Conversioner.com to optimize our entire funnel. Before I became an inbound marketer, I once made $50,000 a month spamming Google. worked a maximum of 10 hours a week.
  • HUBSPOT  |  WEDNESDAY, MAY 27, 2015
    [Best] The 6 Month Website Redesign Framework
    You’ll want to incorporate SEO best practices now, before the site goes live. After your site has been up and running for a bit, you can set up A/B tests to determine the best long-term solution. When you’re craving pizza, you have a few options: You could take the easy way out and order a greasy pie or pop a frozen ’za in the oven.
  • EMAGINE B2B BLOG  |  WEDNESDAY, MAY 27, 2015
    [Best] emagine Website Designs: 4 New WordPress Powered Websites
    emagine’s Digital Marketing Specialists also provided BHI with best practices for SEO. Our Digital Marketing team also provided best practices for SEO. The emagine team has been working non-stop creating killer B2B websites and assisting our clients with their SEO, Social Media, PPC and overall digital marketing strategies.
  • BIZNOLOGY  |  WEDNESDAY, MAY 27, 2015
    [Best] The dirty little secret some SEO companies don’t want you to know
    ” Now that you know this dirty little secret, you can evaluate your SEO content differently and determine the best source for your content needs. Can you trust the content that was created by your SEO company? Are you sure? Here’s the dirty little secret inbound marketing companies don’t want you to know. Are you sure?
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 27, 2015
    [Best] Beyond the Hype: 3 Steps to Making Account-Based Marketing Work for You
    Instead of a marketing approach that attempts to reach and engage everyone, with ABM, marketers can pinpoint their efforts on the accounts that will most likely give the best return. Author: Mike Telem Account-based marketing (ABM) is the latest buzzword to hit the industry. In a nutshell, ABM is about focus. SchoolDude: ABM in Motion.
  • WRITING ON THE WEB  |  WEDNESDAY, MAY 27, 2015
    [Best] How to Write an Award Winning Expert Ebook
    In fact, I’m proud to announce that my Australian client Di Worrall is gathering several book awards on the two books I helped her with last year: The e-lit awards: The Personal Accountability Code took out the gold medal for the best publication in the self-help category. They ask me for help, to ghost write either for or with them.
  • CMO ESSENTIALS  |  WEDNESDAY, MAY 27, 2015
    [Best] Overcoming Five Barriers to Content Creation
    Writers, for example, are often textual learners – they learn best by taking in words in writing, so they aim to educate others in the same way — by churning out insights in writing. You, however, may be a visual learner, or an audio learner – you understand things best by seeing or hearing them. Brand & Content Trending
  • HUBSPOT  |  WEDNESDAY, MAY 27, 2015
    [Best] How to Write a Resume: The Ultimate Checklist of Resume Tips
    Check it out -- and best of luck with your job search. I've divided all the must-do tasks into four sections, and did my best to order them chronologically. is it really simple enough to read, or is it best to save that creativity for your portfolio?). I can't think of many tasks people dread more than writing a resume.
  • HUBSPOT  |  WEDNESDAY, MAY 27, 2015
    [Best] 2 Big Steps to Remove Friction During the Checkout Process
    With pros and cons to both sides, you may have trouble deciding which option works best for you. And then feel free to let us know which option worked best for you so we can share with the world. Your goal as an ecommerce retailer is to remove as many obstacles as you can between want and buy. There’s still a problem, though.
  • HUBSPOT  |  WEDNESDAY, MAY 27, 2015
    [Best] Copywriting Lessons From BuzzFeed's Worst Headlines [New Data]
    Search for “how to write the best headline” and you’ll find many articles promising a blog title formula that will garner the most page views and shares. As more and more people begin to publish online, more channels and content will be competing for your audience’s attention. Below is a summary of what we found. Content Marketing Daily
  • MARKETING ACTION  |  WEDNESDAY, MAY 27, 2015
    [Best] Are You Compliant with Global Email Marketing Regulations?
    Visit the Digital Compliance overview to get some useful resources on data compliance, email deliverability, and privacy best practices. By utilizing geographic segmentation and creating per-country anti-spam law checklists, you protect yourself from pitfalls while also implementing an email marketing best practice. USA:  .
  • KEO MARKETING  |  WEDNESDAY, MAY 27, 2015
    [Best] KEO Marketing Captures Top Honor for Search Engine Marketing in Business MARKETING Association 2015 B2 Awards
    Judges for the 2015 B2 awards considered over 875 entries before naming 113 Best of Category winners and 143 Award of Excellence winners. “At KEO Marketing, we pride ourselves on delivering real value to our clients by staying on the cutting edge of B2B digital marketing strategy,” said Sheila Kloefkorn, president & CEO of KEO Marketing.
  • FATHOM  |  TUESDAY, MAY 26, 2015
    [Best] 5 Tips to Get the Most out of Your Pardot Campaigns
    However, as with any other marketing automation software, Pardot can be complicated for the best marketing user. Dynamic content  is the best way to customize email and landing page content based on your prospect’s data. These automated messages will save you and your team time, while making sure no one is forgotten.
  • LEADERSHIP  |  TUESDAY, MAY 26, 2015
    [Best] Using a Cannon to Kill a Mosquito? — 7 Reasons Your Marketing Automation is Failing
    Many B2B companies are confusing automated lead generation campaigns with marketing best practice. “Should we or should we not automate?” It’s a question that B2B organizations across the board are asking. There are small start-ups that have seen early and rapid results with automation. Are we really prepared for automation? Fathom , 2013).
  • SYNECORE  |  TUESDAY, MAY 26, 2015
    [Best] Is the Infographic Dead?
    By contrast, the best way to create an infographic that’s actually informative, relevant, and effective is to hire an infographic designer or an agency that understands the importance of presenting the right information in the right way. Today, infographics churned out for viral attention are a dime a dozen. Not Dead Yet.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 26, 2015
    [Best] The Best of the Best - Our 6th Annual Look Book
    In years' past our annual Look Books would be comprised of the best of the best when it comes to email marketing. Last year, we kicked it up a notch, showcasing examples of digital marketing achievements that went above and beyond the world of email. This year? And check out some samples of the examples below. Cool stuff, right?
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 26, 2015
    [Best] How To Work with Subject Matter Experts In A B2B Content Marketing Program
    We saw there was search volume around disaster recovery testing best practices. At KoMarketing, we work with B2B marketers who represent the software technology and industrial manufacturing industries. There are many solutions to this challenge, one being an extensive research process. will also provide a hands-on example throughout.
  • HINGE MARKETING  |  TUESDAY, MAY 26, 2015
    [Best] Rethinking Referral Marketing: Where Are You Now?
    And the best way to demonstrate the facts on the ground clearly and effectively is through data. Optimizing a referral marketing strategy isn’t easy. Your firm will need to take a good, hard, and honest look at your approach to referral marketing as it exists today. Who is responsible for these initiatives? Ready to learn more now?
  • VIDYARD  |  TUESDAY, MAY 26, 2015
    [Best] Marketers Still Struggle with all that Data, But Technology Offers a New Hope
    Chances are, you’re making marketing decisions about campaign execution based on internal data reports, such as the best time to send emails, or the best content to drive display ads to, but you aren’t using data to inform your acquisition strategy. Remember what it was like to navigate someplace before you had Google maps?
  • VERTICAL RESPONSE  |  TUESDAY, MAY 26, 2015
    [Best] Use Pinterest Analytics to Increase Visits to Your Retail Website
    Best in Search. Best in Search shows you which of your pins rank highest in search results. Pinterest is a social networking site in which users post and share – or pin – pictures. The site’s visual format and user base have unique value for retailers. That’s where Pinterest analytics come in. Interests.
  • WINDMILL NETWORKING  |  TUESDAY, MAY 26, 2015
    [Best] 5 Successful Marketing Automation Best Practices
    Successful Marketing Automation Best Practices by Joe Ruiz - Maximize Social Business. I had the privilege of moderating the Marketing Automation panel at Social Tools Summit 2015 in Boston. The panel consisted of vendors and experienced professionals in the marketing automation space. Here is a complete list of the speakers. Joe Ruiz.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 26, 2015
    [Best] [Infographic] Go Mobile and Responsive…Or Go Home!
    was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post [Infographic] Go Mobile and Responsive…Or Go Home! appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. And businesses need to go mobile fast, or they risk losing out. View the infographic in a new window here.
  • CMO ESSENTIALS  |  TUESDAY, MAY 26, 2015
    [Best] Let’s Make a Deal: Best-in-Class Sales Training Can Shorten Your Sales Cycle
    How do Best-in-Class enterprises take standard selling instruction to the next step? Among the many ways in which Best-in-Class companies differentiate their sales coaching practices from under-performing firms are the two items displayed in Figure 1. Figure 1: Customize, Coach, Close: Best-in-Class Sales Guidance.
  • BIZNOLOGY  |  TUESDAY, MAY 26, 2015
    [Best] Don’t make it so difficult to get directly in touch with you
    Imagine dropping serious coin on a  Grundig Satellit 750 shortwave radio — one of the world’s best rigs, I’m sort of a radio nerd — and then complaining about all the stations you’re receiving besides just NPR and the BBC! What I’m On About. Half of what I do on a daily basis is influencer outreach.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 26, 2015
    [Best] Five good reasons to ignore Google
    Conforming to SEO best practices forces us into a very small creative box, and the more we we get creative and stray from that box, the less likely we will show up in Google’s search results. Even in my own little world I can see that my least-optimized posts often do the best because by definition, they are something entirely original.
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 26, 2015
    [Best] How To Make Content Real Good [Slides]
    They could hardly afford to help my oldest brother (now  ranked one of the best college professors in America !) That was the original title of the presentation I gave recently to a group of communications and marketing professionals. But I just couldn’t do it. My english degree just wouldn’t let me. He never complained. Be human.
  • HUBSPOT  |  MONDAY, MAY 25, 2015
    [Best] 5 Simple Ways to Optimize Your Website for Lead Generation
    Evaluate landing page visits, CTA clicks, and thank-you page shares to determine which offers are performing the best, and then create more like them. 2) Optimize each step of the lead gen process. Optimizing your website to generate leads is a no-brainer. Unfortunately.). Instead, marketers and designs need to take a more strategic approach.
  • HUBSPOT  |  MONDAY, MAY 25, 2015
    [Best] 16 Reasons Why People Leave Your Website
    Instead, stick to high-contrast color combinations and clean, ornamentation-free serif or sans serif fonts for best results. You’ve written some really compelling copy for your website. Your product images are polished. Your overall site design is professional. hear about issues like this every day. Design matters. Crazy, right?
  • HUBSPOT  |  MONDAY, MAY 25, 2015
    [Best] The Biggest Pet Peeves of CRO Experts
    On International Conversion Rate Optimization Day back in April, some of the best CRO experts in the business came together for an "Ask Me Anything" discussion on inbound.org , where they answered questions about all things conversion rate optimization. But this science of lead conversion is quickly gaining ground. It goes against usability.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 25, 2015
    [Best] CEOs are finally embracing social. What does it mean to you?
    The first time you leap from an airplane, B2B and social media Leadership Organizational Development personal branding social business social enterprise social media best practices social media strategyThere was a great Harvard Business Review article recently on CEOs and social media. Corporate video is the new normal for CEOs. More than 1.7
  • MARKETING ACTION  |  MONDAY, MAY 25, 2015
    [Best] Wearing White Before Memorial Day (Or, Why Marketers Need A/B Testing)
    Just remember, flashy rainbow colors might work for a call to action button, but as a fashion choice, they may not be the best idea. The marketing team decided to set up a test to determine the best subject and header from the following options: “Free SEO checklist for your website’s homepage”. I think of my parents every Memorial Day.
  • HUBSPOT  |  SUNDAY, MAY 24, 2015
    [Best] How to Build Effective Teams Based on Personality Type
    You need to take into account that there are natural allies and antagonists among these four styles and also that each style functions best at a different phase in the lifecycle of a team. However, when reached, it means a team really is performing at its best and is functioning as a whole, not just as a collection of individuals.
  • HUBSPOT  |  SATURDAY, MAY 23, 2015
    [Best] 6 Tips for Making the Most of Your Retargeting Campaigns
    It's like everywhere you turn they are waiting to start a dressing room for you or tell you which shade of blue best compliments your eyes. For inspiration, check out these A/B testing suggestions: Size: For web campaigns, Perfect Audience found that ads with a resolution of 300 x 250 or 728 x 90 tend to perform best. Ready? But how?
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Best] Moneyball for Sales & Marketing
    That requires that they put their best foot forward each time they deliver a presentation, send. Understanding this kind of data lets sales and marketing teams match-up their best content with. pieces of collateral work best. best content. Managers identify what collateral works best – and where gaps are. sport.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Best] Improving ROI with Marketing Optimization
    are struggling to balance all these channels to deliver the best overall results. • You don’t control all the channels. organizations can assemble it all to make the best decisions across multiple. Amid new constraints and complexities, how can marketers deliver the best value from. the best option.” About the Presenter.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Best] Start engaging from the first click in the Customer Journey
    help marketers determine the next best step for contextual engagement with individual customers — and, potentially, the more profitable step for the business. the director of a web analytics consultancy put it well: “If you can figure out the best methodology of picking up the user, the interested person who’s. All Rights Reserved.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Best] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    actively navigate to find the best parts. best online presentations encourage viewers to navigate using an indexed table of contents or thumbnail images. The best online presentations engage viewers like no other online medium. In short, the best online presentations are not just content. Belong In Every Content. world.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Best] Closing the Loop on Social Leads
    Learn the tips and tricks to get you started and best practices. Closing the Loop on Social Leads 6 Identify your best performing offers to promote through social media in order to achieve high clickthrough. Indeed, building and. engaging with audiences on established social networks is now a key part of business interaction. business.
  • THIRD AND TWO B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Best] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
    World's Best Manufacturer” (Prince Frederick, MD: Recorded Books, 2008) 2. J. Legendary Ad Executive David. Ogilvy: 'Costs tens of millions to. promote a brand' Smarter medium-sized advertisers concerned. with sales lead demand / revenue over brand. awareness IBM, Oracle, General Dynamics—they publish. among other advertising avenues. But in.
  • ASSOCIATION OF MARKETING B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Best] A Guide to Mobile Website Design
    This white paper provides current best practices in developing a website to reach the ever-growing cohort of mobile device users Smartphones, tablets and other devices have become tremendously popular in recent years, and experts believe that the mobile segment is still far from saturation.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Best] Secrets to Successful B2B Webinars
    This best practice guide covers a variety of elements surrounding successful webinar strategy and execution
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Best] Secrets to Successful B2B Sales and Marketing Metrics
    This collection of short essays and best practices span across the entire sales and marketing pipeline, offering measurable perspectives on attaining better metrics
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Best] Sales and Marketing Alignment in Lead Management
    Learn to use best practice lead nurturing, lead taxonomy, and service-level agreements to align functions. Join us for the "Sales and Marketing Alignment in Lead Management" webcast on Tuesday, February 24th at 10:00am PST/1:00pm EST and learn the best tactics in lead nurturing for your organization
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Best] Best Practices for a Lead Management Strategy
    Six steps to figuring out the best process for your organization
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Best] The Growth Hackers Wake Up Call
    How Growth Hacking Rewrote Marketing's Best Practices
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Best] Free eGuide: Mobile Marketing Best Practices
    Remain compliant, increase your opt-in list, and make your next campaign a success
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Best] Video: The New ROI Star of Marketing
    Tips and best practices for maximizing the impact of your video assets and tracking ROI
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Best] Best Practices for a Lead Management Strategy
    Six steps to figuring out the best process for your organization
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Best] 6 Best Practices for Creating a Content Marketing Strategy
    By leveraging these best practices, you can create an effective content marketing strategy or fine-tune the one you already have in place
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Best] Best Practices For Setting Up a Lead Nurturing Program
    In this white paper, Heinz and his fellow thought leaders demystify lead nurturing, offering best practices that you can follow when developing your own winning program
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Best] 6 Best Practices for Creating a Content Marketing Strategy
    Content marketing is the linchpin of demand creation - the link between brand awareness and lead generation
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Best] Best Practices for Creating a Content Marketing Strategy
    Good content marketing delivers high-quality, relevant and valuable information to prospects
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Best] Guide to Inbound Marketing Best Practices
    Learn best practices for successful inbound marketing campaigns
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Best] Six Success Factors for Building a Best-Run Marketing Organization
    Several key success factors employed by the best-run marketing organizations, as well as software systems that support marketing processes, are essential contributors to favorable business out-comes
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Best] Best in Class Marketers Drive Enhanced Customer Loyalty
    As marketing and sales organizations endeavor to escape the constricted economy of 2009, one of the most significant barriers to sustainable business growth lies squarely in their source of revenue: creating and maintaining profitable, long-term relationships with key customers
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Best] Social Media Best Practices
    This White Paper will introduce you to the necessary steps you should take to employ HootSuite social media best practices
  • EARNEST ABOUT B2B  |  FRIDAY, MAY 22, 2015
    [Best] Brain Food: Five of the best
    Here are five of the most interesting things we have found this week. Enjoy. 1. Creative Enemy Number One. brilliant read from ex-BBH guru Jim Carroll on why our own intelligence is the reason many creative ideas don't go through. link]. 2. What can misfit entrepreneurs teach business? link]. 3. Tesla Energy Wall. He will change the world. link]. 5.
  • HUBSPOT  |  FRIDAY, MAY 22, 2015
    [Best] Meet 13 #INBOUND15 Speakers: Introductions From Their Fellow Speakers
    By Seth Godin , Best-Selling Author. When we think of being our best selves, we conjur up something more Ann-like. Tim is best known for appearances and writing on. The INBOUND team here at HubSpot is finishing off May with a big flourish. In celebration of this year's impressive (and growing!) Brené Brown: Live and In Person.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, MAY 22, 2015
    [Best] InsideView Named a “Top Selling Tool of 2015?
    Sales best sales tools insideview awards insideview for sales insideview selling tools sales tools sales tools list smart sales tools smart selling tools insideview smartsellingtools.com top sales tools top sales tools 2015We know that our products are amazing, but it’s s […].
  • LEADERSHIP  |  FRIDAY, MAY 22, 2015
    [Best] Interesting Infographics: Data-Driven Strategies for Writing Better Titles & Headlines
    Just as important is avoiding words that reduce CTR, such as “tip” and “magic” (reduce by a whopping 59%), “credit” (58%), “simple” and “cure” (49%), “easy” and “need” (44%), “free” (41%), “secret” (26%), “amazing” (24%), “trick” (23%), positive superlatives such as “best” (14%), and the word “now”, which reduces  CTR by 12%.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 22, 2015
    [Best] The new Myspace? Which social channels are here to stay
    Those best-positioned to survive have a clear, compelling and distinctive proposition (often themed or niche) that extends beyond simply facilitating a connection between one individual and another. Social networkers are using an increasingly diverse mix of social networks, websites and apps to interact, but how many are here to stay?
  • BIZNOLOGY  |  FRIDAY, MAY 22, 2015
    [Best] 7 ways to use bloggers in your content marketing strategy
    Ask them the best ways to create and distribute your content to reach the people you’d most like to see and hear about your product. If you have ever created a content marketing strategy, then you’ve probably heard the term “influencers,” and possibly even worked with some. Hire them to consult. Partner with them. Have them tweet.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 22, 2015
    [Best] Referral Marketing: Catapulting SaaS Businesses to the Next Level
    But before you plan to initiate a referral marketing strategy, it’s best to analyze the various techniques that can be put into action. Author: Laxman Papineni When was the first time you hopped on an Uber? Chances are that you did so after a friend recommended its services. Why SaaS Start-ups Adopted Referral Marketing.
  • SYNECORE  |  FRIDAY, MAY 22, 2015
    [Best] How to Never Run Out of Content Marketing Ideas
    Knowing what’s working for other people is one of the best ways to narrow down which topics, content types, and distribution channels you should be focusing on. As a content creator , coming up with new ideas all the time can be tough. Personally, I struggle with hitting dead-ends all the time. What it Does. Why it Helps. What it’s Missing.
  • MARKETING ACTION  |  FRIDAY, MAY 22, 2015
    [Best] Join the i?marketing Roadshow! Next Stop, Atlanta May 28
    This hip and contemporary hotel is the perfect place to meet, mingle, and share the latest marketing best practices. It’s our way of saying thank you to our customers and partners, because you’re the reason why we continue to make Act-On the best marketing automation solution it can be. June 3: Los Angeles, California. From 12:30 p.m.
  • MARKETING ACTION  |  FRIDAY, MAY 22, 2015
    [Best] 5 Disruptive Social Selling Technologies
    We’re republishing it here (with a best-practice canonical link ) so our Marketing Action blog readers can have access to it. Gives visibility into where and how your content plays best, leading to revenue. Editor’s Note: One of our regional sales managers, Jack Kosakowski, is a social media marketing ace. Benefits It Offers.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MAY 21, 2015
    [Best] A Tale of Two Sittings: Best of Times with HubSpot and Teradata
    Just be glad I don’t review housewares, or this could be about rating knives and forks: A Tale of Two Settings: It Was The Best of Tines, It Was The Worst of Tines. Yes, that title is a pun on Dickens’ Tale of Two Cities. But I digress. Where was I? Despite the location and title, the program did not include jousting. Fair enough.
  • FATHOM  |  THURSDAY, MAY 21, 2015
    [Best] Consumer Brand SEO Pulse: 5.21.15
    Our goal is to stay on top of any new strategies and changes to make sure we are constantly using the best on-site and off-site SEO methods. Welcome to the weekly Consumer Brand pulse, where we keep you updated on what’s going on in the world of SEO! It’s been a week of algorithm updates and announcements. link]. Navigation 2. Readability 3.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MAY 21, 2015
    [Best] 5 Ways to Reactivate Lost Leads Using Marketing Automation
    We’ll walk through some of the best tactics for achieving this in a moment. The best thing to do is slowly rekindle their interest by placing them into a nurturing sequence. When a lead expires, what do you do? Most companies move on to the next lead, forgetting about these leads entirely. There are two kinds of lost leads.
  • HUBSPOT  |  THURSDAY, MAY 21, 2015
    [Best] 25 Powerful Quotes From #INBOUND15 Speakers [SlideShare]
    Marketers, entrepreneurs, best-selling authors, co-founders, strategists, thought leaders, investors, and bloggers. From BuzzFeed Founder and CEO Jonah Peretti to best-selling author, speaker, and entrepreneur Seth Godin , there's absolutely no shortage of experience and expertise. Daniel Pink (Best-Selling Author). oh my.
  • VERTICAL RESPONSE  |  THURSDAY, MAY 21, 2015
    [Best] 5 Easy Ways to Streamline Internal Communication
    Check out both to find the tool that best fits your business needs. 5. In today’s world, it’s easier than ever before to access information and communicate from anywhere. Your employees aren’t always in the same place at the same time, but that doesn’t mean they can’t communicate effectively. All rights reserved.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, MAY 21, 2015
    [Best] 3 Early Bird Tactics to Uncover New Sales Opportunities
    Research shows that one of the best ways to do this is by being an early bird: Forrester Research discovered that the first vendor to reach a prospect and set the buying vision has a 74% close rate. Want to win more sales? Then you need to do everything you can to give yourself an unfair advantage over your competitors.
  • VIDYARD  |  THURSDAY, MAY 21, 2015
    [Best] The Value-Add of Video in the Content Journey
    Today’s best marketers are analytical, creative and measure everything to ensure we achieve optimal results. Marketers consistently look for new ways to Engage buyers. Modern marketers rely on a well-defined Demand Generation Strategy to engage, nurture and convert buyers throughout the stages of their buyer’s journey. The Role of Video?
  • EMAGINE B2B BLOG  |  THURSDAY, MAY 21, 2015
    [Best] 3 Ways To Build Trust With Your Website Visitors
    Phrases like “most flexible”, “best-performing”, “cutting edge”, “revolutionary” and other such self-proclaimed superlatives appear to elbow each other for more and better page space. After all, it’s your site; so you have every right – in fact, a responsibility – to present your firm and its offerings in their best possible light.
  • BIZNOLOGY  |  THURSDAY, MAY 21, 2015
    [Best] Does advertising or engagement build stronger brand equity among Millennials?
    television viewing is down 9% so far this year, more among younger people).  A positive perception of a product or service brand is best developed by sharing one’s experience, ideally from friends who have a track record for honest, objective and non-commercial opinions. The concept of brand equity (i.e. Like this post?
  • CMO ESSENTIALS  |  THURSDAY, MAY 21, 2015
    [Best] 5 Free Sales Research Reports for Better Marketing and Sales Alignment
    Marketing and sales alignment is a critical component of Best-in-Class business performance. In fact, recent sales enablement research shows that Best-in-Class organizations are twice as likely to align marketing content to the critical stages of the sales funnel as their underperforming peers (60% vs 30%). CMO Insights Trending
  • MODERN B2B MARKETING  |  THURSDAY, MAY 21, 2015
    [Best] Dot Your I’s and Cross Your T’s: Don’t Let Copyright Law Be Used Against Your Content Marketing
    Best Practices for Content Marketers. So if someone like our fictional GMO-full Food Co tries to use the DMCA to fight your content marketing efforts, the best practice is to be prepared with alternate content that’s ready to go…or get ready to defend your case. Maybe that’s true—or maybe not—but it’s your company’s position).
  • VIEWPOINT  |  THURSDAY, MAY 21, 2015
    [Best] Changing the Sales Conversation [PowerViews LIVE Highlights]
    Credited as the visionary and leading authority of the consultative sales movement, Linda is also a best-selling author of 10 books, including the recently released Changing the Sales Conversation. Buyers have changed and so must sellers. What’s a salesperson to do? Here are some key points and quotes from my conversation with Linda. Linking.
  • VIRALLY BLOG  |  THURSDAY, MAY 21, 2015
    [Best] Keywords…. Keywords Everywhere! But How And Why?
    ie Someone searching for clothing will often search “best price black mini dress size 8″ on google when they are ready to buy, instead of “black dress”  How Do I Implement This? What Keywords Do I Use? ie Virally’s keywords include content marketing, content management, ebooks, whitepapers. But How And Why?
  • HINGE MARKETING  |  THURSDAY, MAY 21, 2015
    [Best] 3 Reasons Why Mobile Matters for Professional Services
    This option is far and away the best choice for firms that are serious about improving their mobile presence. If you’re trying to appease the search engine Gods, this is your best option for mobile-friendliness. A few years ago, it was easy to look at mobile marketing as just another passing fad in the marketing world.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 21, 2015
    [Best] Social Media Lessons From 8 Tech Support Companies
    Considering the brand recognition Geek Squad has through its partnership with Best Buy, I’m surprised they don’t have more followers. Social media offers an opportunity to connect with your customers in an unprecedented way, allowing you to observe and direct the conversation around your brand. 24/7 Techies – Facebook and Twitter.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 21, 2015
    [Best] 33 Inspiring B2B digital marketing case studies
    They share the best advice, fast and have earned a reputation as THE educational resource for the market they serve. They give knowledge and advice (content) away free and make sure it’s the very best stuff possible. This Is it harder or are we not looking hard enough? 778 contacts were engaged with a 70% open rate (vs. million.
  • HUBSPOT  |  THURSDAY, MAY 21, 2015
    [Best] Don't Worry About Facebook Instant Articles: Here's Why They're Actually a Good Thing
    It was written by HubSpot CEO Brian Halligan in the introduction to his 2010 best-selling book, Inbound Marketing. Last week, Facebook made a big announcement : the release of their new Instant Articles feature. In response, my HubSpot colleague Kipp Bodnar wrote a blog post concluding that Instant Articles is bad for marketers. Not so fast.
  • MARKETING ACTION  |  THURSDAY, MAY 21, 2015
    [Best] Buck the Trend: Three Keys to Better Email Response
    Your best bet is to design an email that is based on responsive design from the get-go. Email marketers know that even small incremental increases in response rates can provide exponentially better results. As pointed out in the Experian Q1 2014 Email Benchmark Report, revenue per email was $0.11 in Q1 2014 compared to $0.10 in Q4 2013.
  • EXPERIENCE MARKETING INSIGHTS  |  WEDNESDAY, MAY 20, 2015
    [Best] Takeaways and Best Practices from EMS 2015
    Insights on brand experiences from one of the industry’s biggest gatherings
  • CRIMSON MARKETING  |  WEDNESDAY, MAY 20, 2015
    [Best] Jacob Shama, Mintigo CEO and Co-Founder: Look Ma, No Hands—Get your B2B Marketing to “Drive Itself”
    It predicts and recommends optimal marketing actions and identifies the best of marketing pipeline. . While just a few years ago the idea of a “self-driving car” was laughable, today it is a comfortable reality. 80% of prospects don’t really match the customer DNA – @JacobShama Click To Tweet. Marketing Technology Podcasts
  • EMAGINE B2B BLOG  |  WEDNESDAY, MAY 20, 2015
    [Best] Google’s New Search Analytics Report: What You Need To Know
    Since that is no longer a possibility, this can an adequate next best thing, but needs to be taken with a grain of salt. This month has been a busy one for Google. With changes to AdWords, new Google+ features, and of course, “ mobilegeddon ”, Google has been keeping digital marketers everywhere on their toes with new updates.
  • HINGE MARKETING  |  WEDNESDAY, MAY 20, 2015
    [Best] 12 Tips to Optimize Your LinkedIn Profile for Social Selling
    The next step is to get every professional in the firm—executives, account managers, business development specialists, consultants, and more—using LinkedIn to its best advantage. Headshots are best. "You can create a business, choose a name,” Sir Richard Branson told Inc. Your employees are your advantage.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 20, 2015
    [Best] Top Trends: How Immersive Marketing Can Help You Tell a 360 Degree Story
    Econsultancy reported a large billboard with a beer-bottle-green background and large white letters that simply conveys: “Probably the best poster in the world”. Author: Sesame Mish The scene: interior, daytime, Milan. Two empty mint green dining chairs sit next to each other. customer enters. “Is this a dream?” This is immersive marketing.”.
  • VIDYARD  |  WEDNESDAY, MAY 20, 2015
    [Best] From Marketing Tech to Organizational Alignment: Pocket these Lessons from Sirius Decisions 2015
    What you may not know is that every year SiriusDecisions brings together some of the best and brightest minds in sales, marketing and product, from Fortune 500 companies to small and medium sized enterprises at their annual SiriusDecisions Summit. This year’s summit was in Nashville, TN and marked the 10-year milestone for conference.
  • CMO ESSENTIALS  |  WEDNESDAY, MAY 20, 2015
    [Best] Taking a digital first approach to brand development: 3 key considerations
    In fact, customer experience research already shows that Best-in-Class firms are 85% more likely analyze historical customer interactions to determine what contributes to loyalty, and these factors often require brands to change accordingly. We’ve already excelled past the need for just a website. For modern businesses, that’s a requirement.
  • HUBSPOT  |  WEDNESDAY, MAY 20, 2015
    [Best] 11 Fascinating Books on Harvard Business School's Required Reading List
    To help you narrow down your search for the best business books out there, we combed through a plethora of online syllabi from Harvard Business School. Much to my surprise, most of the books centered around leadership rather than economics, marketing, or general business best practices. The question is. what should you read? Charles O.
  • HUBSPOT  |  WEDNESDAY, MAY 20, 2015
    [Best] Form Length Isn't Everything: 3 Other Ways to Optimize Your Forms for Conversions
    What's the best length for landing page forms? You want prospects who are already familiar with your business to have the best experiences possible. Would a shorter form increase submissions while retaining quality, or are longer forms better? But here's the thing: It isn't all about form length. would recommend doing this in two ways.
  • MARKETING ACTION  |  WEDNESDAY, MAY 20, 2015
    [Best] 4 Steps to Creating Content That Converts
    As any seasoned content marketer should know, there’s a lot more to content marketing than simply creating a flashy infographic or writing a blog post, publishing it, crossing your fingers and hoping for the best. In order to generate leads from your content strategy, you need to consider both the content and the content experience.
  • KEO MARKETING  |  WEDNESDAY, MAY 20, 2015
    [Best] KEO Marketing Wins Business Marketing Association B2 Award for Work in Comprehensive and Mobile Responsive Web Redesign
    In addition to taking home a B2 award for web design, KEO Marketing was honored by the BMA for its work with Profiles International with an award of Excellence in Search Engine Optimization (SEO), as well as the Best in Category award for its Search Engine Marketing (SEM) campaign. PHOENIX, Ariz., About KEO Marketing.
  • KEO MARKETING  |  TUESDAY, MAY 19, 2015
    [Best] Email Marketing Still Effective But Evolving
    However, while some companies are seeing impressive results from email, others are struggling to figure out how to best take advantage of this channel. The best part is that updating your approach to email involves many of the same channels you use (or should be using) for other channels, specifically content and web design.
  • VIRALLY BLOG  |  TUESDAY, MAY 19, 2015
    [Best] How To Source Images For Social Media Posts
    The best way to get more views on a post or tweet on Social Media is to add an image. Picmonkey is best used for photo retouching which is great for promotional pictures or even recycling old images but making them a little different. Your best bet is to go to a stock photo website and buy it so it is royalty free. Canva.
  • B2B MARKETING TRACTION  |  TUESDAY, MAY 19, 2015
    [Best] Content Marketing: How This Software Company Achieved More with Less
    They watched how their weekly content performed, leveraged the best content for monthly downloadable content, and tweaked how their content connected together and performed in searches every quarter. A majority of B2B marketers still haven’t adopted content marketing even though there is proof that it works. Change isn’t easy.
  • VIEWPOINT  |  TUESDAY, MAY 19, 2015
    [Best] Dead is Dead! (At Least in Sales and Marketing)
    The main point of the article is that the best writers read their audience, and the times, to write content that resonates with that audience—meaning that the content is not necessarily proven, it’s simply what the audience wants to hear. Have you noticed how many things are dead these days? Cold calling is dead. Outbound marketing is dead.
  • HINGE MARKETING  |  TUESDAY, MAY 19, 2015
    [Best] 5 Technology Services Blogging Blunders to Avoid
    Yet, somehow, despite your best efforts to establish a strong blogging routine, you may find yourself hitting a few common roadblocks. Starting a new technology blog is exciting, a little intimidating — and comes with a long list of important decisions. So before you begin blogging, it’s a good idea to put together a roadmap.
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