• BIZNOLOGY  |  THURSDAY, MARCH 5, 2015
    [Best] How has SEO changed in 2015
    hustled to try to keep up with the pace, at one point missing one of the questions (which I figured out when other people started answering it), and I did my best to answer other participants and retweet their best answers, but I felt like I was playing tennis with three balls coming over the net at the same time. Like this post?
  • VERTICAL RESPONSE  |  THURSDAY, MARCH 5, 2015
    [Best] 11 Words to Avoid Using on Social Media and What to Say Instead
    Overall, the best takeaway is to replace overused terms in your social media marketing with more specific and descriptive words. 'Coming up with original or catchy wording for your social posts is important if you want to stand out in the busy social media sphere. Groundbreaking. ” 2. For example, “Only 17 concert tickets left!”
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 5, 2015
    [Best] The Power of Word of Mouth Marketing & How You Can Do It
    The Power of Word of Mouth Marketing & How You Can Do It was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post The Power of Word of Mouth Marketing & How You Can Do It appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. But How Do You Do It?
  • CMO ESSENTIALS  |  THURSDAY, MARCH 5, 2015
    [Best] Aligning Marketing and IT on Internet Performance
    In fact, web performance data shows that Best-in-Class companies are 80% more likely to monitor end-user experience, compared to their underperforming peers. 'All the way back in 2013, internet performance research found that 25% of users would abandon a web application after just three seconds of delay. Operations & Technology Trending
  • WRITING ON THE WEB  |  THURSDAY, MARCH 5, 2015
    [Best] Business Blog Writing: How to Avoid Time-Suck
    It happens to the best of us. 'How do you avoid time-sucking traps when it comes to blog writing ? If you’re anything like me, you may have found yourself (a time or two!) with nothing to show after sitting in front of your screen for 90 minutes. You decide you need inspiration, so you check out your feed reader. Sound familiar?
  • SOCIAL MEDIA B2B  |  THURSDAY, MARCH 5, 2015
    [Best] How B2B CMOs Can Turn Social Media into Social Storytelling
    They need the best equipment. 'For the CMOs of B2B companies, the to-do list is never-ending. Provide more original social content. Engage your target audience. Attract new followers. Create ambassadors. To be successful requires more than a social presence. It requires continuous social storytelling. Storytelling is at the speed of social.
  • HUBSPOT  |  THURSDAY, MARCH 5, 2015
    [Best] The 3 Pillars of Consumer Confidence
    Providing shoppers with accurate and detailed product information is the best way to give consumers a representation of what will arrive on their doorstep when they click "buy" - and you want their expectations to be well met. The best way to gauge your accuracy and honesty is through your customers'' reviews. Honesty. Consistency.
  • FATHOM  |  THURSDAY, MARCH 5, 2015
    [Best] Content Marketing Answers for B2B Manufacturers
    One of the best ways to increase website conversions is to start with structural essentials. 'The seminal B2B manufacturing marketing report from Content Marketing Institute is out, and the verdict is in: B2B manufacturers are into content marketing, but could use some help.* Where’s the concern? Tracking ROI (12% are successful).
  • HUBSPOT  |  THURSDAY, MARCH 5, 2015
    [Best] Why Journalists Are Outranking Marketers in Search (And How We Can Compete)
    And, as you’ll see in the tables below, when it comes to ranking in search, publications -- that is, actual news sites -- still do it best. Best Times To Post Content To Social Media Accounts”) and revisit those posts as the topic evolves. How much better? Nearly 800% better. Here’s what we found. bounce rates) impact search rankings.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, MARCH 4, 2015
    [Best] IBM Webinar: Leaders Will Bubble Up Through Social Learning #SocBiz #HR #NewWayToWork
    Join us on Tuesday, March 24, at 11 a.m. Register Now: IBM Webcast: Changing the Learning Culture.  . But if that’s true, some have asked, then what role does leadership have in an era where the command-and-control model of business is quickly being supplanted? This is where the importance of social leadership begins. How important is it?
  • HUBSPOT  |  WEDNESDAY, MARCH 4, 2015
    [Best] How to Make the Most of a 30 Minute Interview
    We''re growing quickly and I''m looking for the very best marketers in the country.". Some of our very best hires have quickly and artfully answered our most direct and pointed questions with quick-witted responses. 'Hiring good people is difficult, time consuming, and costly. The more interviews you do, the more you spend. 3) Desire.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 4, 2015
    [Best] Sorry about all the snow, everyone and a quick for you
    see my kids every morning with their picture on the refrigerator and I drink coffee every morning with a cup that says “Best Dad in the World” so I’m never far from them. also miss my good friend John Ingallinera, who died of brain cancer and he was my best friend in college. Fortunately Jeffrey L. Dammit!
  • VERTICAL RESPONSE  |  WEDNESDAY, MARCH 4, 2015
    [Best] 13 Easy-to-Use Tools for Creating Killer Visual Content
    is best for implementing lots of data into graphs. 'You’re familiar with BuzzFeed, right? The wildly popular media site is known for its array of eclectic content including videos, listicles, infographics, celebrity gossip, surveys, and (so many) cats. Why are we talking about BuzzFeed ? How exactly does content spread across the web?
  • HINGE MARKETING  |  WEDNESDAY, MARCH 4, 2015
    [Best] Responsive vs. Mobile Website: Which Is Right for Your Professional Services Firm?
    Related Stories What Every Managing Partner Needs to Know About Your Professional Services Firm’s Website 7 Best Practices for Website Copywriting Understanding Your B2B Website: 10 Key Terms to Know. Even with a number of statistics to support this, many firms have not taken the plunge and implemented a mobile-friendly site. Websites
  • WINDMILL NETWORKING  |  WEDNESDAY, MARCH 4, 2015
    [Best] The Difference Between Content Marketing and Social Media
    'One is your heart and soul. The other is you waving your hands, tapping your feet and nodding your head to express your heart and soul. Do you know which is which, and why? Do you know why the latter without the former is meaningless?  I’m going to tell you why. In the process, I’m […] Author information Claire Axelrad Claire Axelrad, J.D.,
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 4, 2015
    [Best] Why Website Engagement is the New Marketing “Must-Have”
    Why Website Engagement is the New Marketing “Must-Have” was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Why Website Engagement is the New Marketing “Must-Have” appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Primarily, because of potential audience reach.
  • HUBSPOT  |  WEDNESDAY, MARCH 4, 2015
    [Best] How Often Should You Post on Social Media? Benchmarks for 9 Different Industries
    This could be attributed to the fact that social media may not be the best marketing channel for this industry. This could be due to the fact that this industry is highly regulated and contains a lot of sensitive information, so their website is likely the best place to get the information you need. Marketing Services. Software / Tech.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 4, 2015
    [Best] Critical guidelines to help you determine your optimal online advertising partner
    Media companies that serve your audience These are the outlets you probably know best. Post them in the comments below or ping me on Twitter ( @wittlake ) and I’ll do my best to answer! These are the outlets you probably know best. Unfortunately, the right partners often aren’t the ones who are always calling you!
  • MARKETING ACTION  |  WEDNESDAY, MARCH 4, 2015
    [Best] Email Evolution Conference Recap: Deliverability Is Personal
    The discussion was focused on what their organizations do to improve inbox placement, and best practices for deliverability today and in the future. ISPs are businesses with their own marketing teams, and you’d predict that they follow some key best practices. Check out this whitepaper: Best Practices in Email Deliverability.
  • 3D2B  |  TUESDAY, MARCH 3, 2015
    [Best] The Best B2B Appointment Setting Technique…Ever
    That’s why the best marketers still match high tech with the human touch—especially when their product line is complex, and the sales cycle is long. And one of the best ways to do that is to work with a professional telemarketing service that specializes in B2B sales and develop a proven appointment-setting strategy. .
  • FATHOM  |  TUESDAY, MARCH 3, 2015
    [Best] Mobile-Friendliness Will Officially Affect Your Site’s Rankings
    Reasons Why Responsive Web Design is the Best Option For Your Mobile SEO Strategy. 'Get mobile-friendly, or get buried by the competition in search results. This is essentially what Google said last week in pfficially announcing an algorithm change that would make mobile-friendliness a ranking factor starting April 21st.
  • ENGAGE  |  TUESDAY, MARCH 3, 2015
    [Best] Do Facebook Likes Matter?
    For this strategy to work, you have to first follow all the best practices when creating your content: use bold images, rich media, engaging headlines, clever teasers and compelling calls to action. You’ll want to play around with your daily spend and experiment with your bids-per-click to determine what works best. Promote Your Page.
  • HINGE MARKETING  |  TUESDAY, MARCH 3, 2015
    [Best] How Your AEC Firm Can Go from the Shortlist to Winning New Business
    One of the best ways to communicate your expertise and value is by building up your online presence. 'What sets high-growth architecture, engineering, and construction firms apart from the competition? Winning new business in a competitive market isn’t easy, so how do the top AEC firms make it happen? On Twitter or Facebook?
  • KEO MARKETING  |  TUESDAY, MARCH 3, 2015
    [Best] Use Google Trends to Guide Your Content and Campaigns
    This is also important for optimizing your website content so as to see the best search placement. The good news is, there’s a handy and easy to use tool that can give you valuable insight about the keywords that offer the best potential payoff for your content and campaigns. Best of all, this tool is free. But do you really?
  • EARNEST ABOUT B2B  |  TUESDAY, MARCH 3, 2015
    [Best] Marketing Personalisation with the Father of the Bride
    But marketing strategies need to focus on the customer’s needs, wants and preferences as well as what a marketer wants to achieve - and personalised communications will work best when they are addressing a specific need. '"Although my schedule is very busy, I decided to take time out to write you a peronal reply". Well, sort of.
  • EMAGINE B2B BLOG  |  TUESDAY, MARCH 3, 2015
    [Best] 9 Signs You’re a Graphic Designer
    Your best friends are creative directors, project managers, and other awesome designers, like yourself. '9 Signs You’re a Graphic Designer. You’re favorite thing to do is transforming your genius creative ideas into reality. Demanding deadlines give you the adrenaline rush you crave. You can spot bad typography 5 ft. Web Design
  • VERTICAL RESPONSE  |  TUESDAY, MARCH 3, 2015
    [Best] 7 Advanced Email Tools to Pump up the Volume on Your Marketing
    For your email to work best on all email programs, your CSS should be inline, and a lot of websites use External Style sheets. The best part? The best part? 'Creating an effective email full of engaging content for your readers is crucial for achieving a good open rate, strong inbox placement, and generating business, too.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 3, 2015
    [Best] Modern Marketing Lessons From PetRelocation [Webinar]
    '“What’s the best airline for my bulldog?” ” Proving that the best way to connect with customers is through content, PetRelocation also achieved a 150% increase in lead-to-customer conversion rate with customer success stories. That means better support for pet owners and more leads for PetRelocation.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, MARCH 3, 2015
    [Best] Sales and Marketing Events that Matter in 2015
    b2b marketing events b2b sales events best 2015 marketing events best 2015 sales events sales marketing conferences 'As spring conference season gets into full swing, we wa […]. Conferences Marketing Sales 2.0
  • HUBSPOT  |  TUESDAY, MARCH 3, 2015
    [Best] 38 Incredibly Amusing Twitter Bios
    Why we’re amused: Quite simply, because I don’t know who this Kevin Spacey character is, but I wish him the best of luck on his creative endeavor. Friendship is the best! That assumption is backed up by TIME, as her feed was named one of The 140 Best Twitter Feeds of 2014. That’s right; I’m talking about the tweet. You bet.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 3, 2015
    [Best] A PPC Optimization Checklist for the B2B Marketer
    Monitoring updates, testing new features, and regularly examining and optimizing tactics are all key components of a successful search engine marketing strategy – however, sometimes we need to go back to the basics and make sure we are utilizing the tried and true best practices. B2B PPC Optimization Checklist. Keywords & Messaging.
  • THE POINT  |  TUESDAY, MARCH 3, 2015
    [Best] Are Agencies the Future of Marketing Automation?
    But I suggest that companies are more interested in a consultative relationship, in the acquisition of best practices, and in achieving knowledge transfer to a fledgling marketing operations staff, than they are in telling their agency: “Here, YOU manage this stuff.”. Perhaps having agencies run them is the real solution instead.”.
  • BIZNOLOGY  |  TUESDAY, MARCH 3, 2015
    [Best] The Medium.com is the message
    'I write to share my ideas and to build brand recognition, I don’t write for SEO or SEM. What I want and need are eyeballs on my work — as many as possible, especially amongst the influencer class. and other network affiliates. The More the Merrier. The URL Importer. like to think it’s my 4.7k ”  It’s the silver bullet.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 3, 2015
    [Best] The New Brand Building in the Era of Engagement
    The two girls don’t just keep in touch—Skype allows them to become best friends, even while living on separate continents. The story becomes part of a larger journey that a customer takes, and how the customer responds will help the marketer determine how best to talk with them. Storytelling Is Timeless. It connects with the audience.
  • HUBSPOT  |  TUESDAY, MARCH 3, 2015
    [Best] 5 Infographics to Teach You How to Easily Make Infographics in PowerPoint [Free Templates]
    PowerPoint can be your best friend when it comes to visual content creation. Here are some best practices to keep in mind: Column chart : Use for comparing different categories or for showing changes over time (from left to right). Note: They work best with small data sets.). We just checked -- they''re totally healthy.
  • B2B MARKETING UNPLUGGED  |  TUESDAY, MARCH 3, 2015
    [Best] Only You Can Prevent Feature Puke
    These sales and marketing people are terrified that if they leave out just one little fact, feature or benefit, it’ll be the very one some prospect is going to say they were counting on — best to play it safe and put it all out there. They can’t help it, and marketing folks can’t help being equally bitchy about bad marketing. Nasty.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 3, 2015
    [Best] Do I need two Twitter accounts?
    By trying to force-fit old “broadcast” media thinking into this new platform they are sub-optimizing Twitter at best and hurting their brand at worst. like this best practice because it allows real human connection even in a big corporate environment. Twitter best practices Twitter Do I need to have two Twitter accounts?”
  • WEBBIQUITY  |  TUESDAY, MARCH 3, 2015
    [Best] How to be Twitterific – 39 Expert Twitter Guides and Tips
    How can marketers best utilize Twitter’s expanded features and the latest tools? Best Guides to Twitter Tools. How to Find the Best Twitter Hashtags by Sprout Social. 'From humble beginnings, Twitter has grown to become an indispensable source for online news alerts as well as a vital marketing tool. Image credit: Buffer.
  • MARKETING ACTION  |  TUESDAY, MARCH 3, 2015
    [Best] Don’t Let Prospects Get Lost: Create a Customer Journey Map
    Which loyalty programs are driving the best results? 'When you embark on a journey, a map is a handy thing to have, whether it’s a Google Map on your smart phone or the old-fashioned road map in your car. The same is true for the buyer’s journey, especially for B2B customers with a long and possibly complicated trip ahead of them. Attract.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, MARCH 2, 2015
    [Best] Reborn AutoPilot Aims to Simplify Multi-Channel Marketing
    If there’s a substantive difference between the earlier Autopilot vision and the latest edition, it’s that the vendor spoke in 2013 of making it easy to build custom apps for Autopilot, while today they speak of integrating with existing best-of-breed systems. 'Autopilot *, formerly AutopilotHQ and Bislr before that, relaunched itself today.
  • BLOG MY CALLS  |  MONDAY, MARCH 2, 2015
    [Best] The Call at the End of the Sales Funnel
    Some of your best customers will connect through a phone call. 'Are you losing your most valuable leads? While the majority of web leads enter the sales funnel without immediate buying intent, mobile leads are typically in ‘buying mode.’. Customers who are considering making larger purchase decisions also make phone calls. Read More.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Best] Moneyball for Sales & Marketing
    That requires that they put their best foot forward each time they deliver a presentation, send. Understanding this kind of data lets sales and marketing teams match-up their best content with. pieces of collateral work best. best content. Managers identify what collateral works best – and where gaps are. sport.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Best] Improving ROI with Marketing Optimization
    are struggling to balance all these channels to deliver the best overall results. organizations can assemble it all to make the best decisions across multiple. Amid new constraints and complexities, how can marketers deliver the best value from. strategy that will deliver the best returns from marketing investments?
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Best] Start engaging from the first click in the Customer Journey
    help marketers determine the next best step for contextual engagement with individual customers — and, potentially, the more profitable step for the business. the director of a web analytics consultancy put it well: “If you can figure out the best methodology of picking up the user, the interested person who’s. All Rights Reserved.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Best] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    actively navigate to find the best parts. best online presentations encourage viewers to navigate using an indexed table of contents or thumbnail images. The best online presentations engage viewers like no other online medium. In short, the best online presentations are not just content. Belong In Every Content. world.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Best] Closing the Loop on Social Leads
    Learn the tips and tricks to get you started and best practices. Closing the Loop on Social Leads 6 Identify your best performing offers to promote through social media in order to achieve high clickthrough. Indeed, building and. engaging with audiences on established social networks is now a key part of business interaction. business.
  • ASSOCIATION OF MARKETING B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Best] A Guide to Mobile Website Design
    This white paper provides current best practices in developing a website to reach the ever-growing cohort of mobile device users Smartphones, tablets and other devices have become tremendously popular in recent years, and experts believe that the mobile segment is still far from saturation.
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Best] Sales and Marketing Alignment in Lead Management
    Learn to use best practice lead nurturing, lead taxonomy, and service-level agreements to align functions. Join us for the "Sales and Marketing Alignment in Lead Management" webcast on Tuesday, February 24th at 10:00am PST/1:00pm EST and learn the best tactics in lead nurturing for your organization
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Best] Best Practices for a Lead Management Strategy
    Six steps to figuring out the best process for your organization
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Best] The Growth Hackers Wake Up Call
    How Growth Hacking Rewrote Marketing's Best Practices
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Best] Free eGuide: Mobile Marketing Best Practices
    Remain compliant, increase your opt-in list, and make your next campaign a success
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Best] Video: The New ROI Star of Marketing
    Tips and best practices for maximizing the impact of your video assets and tracking ROI
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Best] Best Practices for a Lead Management Strategy
    Six steps to figuring out the best process for your organization
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Best] 6 Best Practices for Creating a Content Marketing Strategy
    By leveraging these best practices, you can create an effective content marketing strategy or fine-tune the one you already have in place
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Best] Best Practices For Setting Up a Lead Nurturing Program
    In this white paper, Heinz and his fellow thought leaders demystify lead nurturing, offering best practices that you can follow when developing your own winning program
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Best] 6 Best Practices for Creating a Content Marketing Strategy
    Content marketing is the linchpin of demand creation - the link between brand awareness and lead generation
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Best] Best Practices for Creating a Content Marketing Strategy
    Good content marketing delivers high-quality, relevant and valuable information to prospects
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Best] Guide to Inbound Marketing Best Practices
    Learn best practices for successful inbound marketing campaigns
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Best] Six Success Factors for Building a Best-Run Marketing Organization
    Several key success factors employed by the best-run marketing organizations, as well as software systems that support marketing processes, are essential contributors to favorable business out-comes
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Best] Best in Class Marketers Drive Enhanced Customer Loyalty
    As marketing and sales organizations endeavor to escape the constricted economy of 2009, one of the most significant barriers to sustainable business growth lies squarely in their source of revenue: creating and maintaining profitable, long-term relationships with key customers
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Best] Social Media Best Practices
    This White Paper will introduce you to the necessary steps you should take to employ HootSuite social media best practices
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 2, 2015
    [Best] The Business Marketing Association is coming to Tampa Bay
    We moved our publishing time back to 1:30pm to get more social sharing according to What are the Best Times to Post on Social Media ? Our board may be small but we have great people on board and we’re going to educate everyone on marketing best practices in few months. by QuickSprout. This is going to happen! What do you think?
  • HINGE MARKETING  |  MONDAY, MARCH 2, 2015
    [Best] What Every Managing Partner Needs to Know About Your Professional Services Firm’s Website
    Related Stories 7 Best Practices for Website Copywriting What You Can Do When Traditional Sales Advice Fails The New Science of Professional Services Marketing. 'Many Managing Partners have traditionally thought of websites as a necessary evil. Think glorified brochure. The goal for these decision-makers was to make their websites acceptable.
  • VERTICAL RESPONSE  |  MONDAY, MARCH 2, 2015
    [Best] A Service-Based Business’s Guide to Email Marketing
    When to send it: It’s best to send an activation email 2-5 days after your welcome email. What kinds of emails best serve your business? While many service-based businesses embrace the power of email marketing, it’s safe to say the way you utilize email is much different than the big box stores at the mall. Welcome email.
  • VIDYARD  |  MONDAY, MARCH 2, 2015
    [Best] Top 10 Ways to Make Your Video Thumbnail Tempting to Click
    You might have the best content in the world but if you have a thumbnail that was automatically chosen by YouTube or if you just picked a random shot of a hand using a mouse, no one’s going to watch it, your page views are going to drop, and you’re going to fall in website search results. mean, our outstanding thumbnails. Or not. The Basics.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 2, 2015
    [Best] It’s Never Too Early to Be a Marketing Genius
    It’s Never Too Early to Be a Marketing Genius was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Matt Zilli Being based in Silicon Valley, I often see budget-strapped startups desperately looking for a way to ramp up their digital marketing efforts before they bring their products to market.
  • CMO ESSENTIALS  |  MONDAY, MARCH 2, 2015
    [Best] MarTech: Moving Past the CMO-CIO Alignment Myth to Drive Customer Value
    So, if CMO-CIO alignment is not the best path, what can CMOs do to capitalize on tech to deliver new levels of customer experience, predictable revenue and business ROI? 'CMO-CIO alignment has hit the “trending” phase as Marketing organizations invest in technology to improve customer experience, increase customer value and drive revenue.
  • HUBSPOT  |  MONDAY, MARCH 2, 2015
    [Best] Battle of the Brands: Which Famous Rival Company Has Better Marketing?
    Whether it’s McDonald’s battling Burger King for fast food supremacy, or Duracell duking it out with Energizer for the "best battery" title, or Visa wrestling with MasterCard for the credit card crown, or Fender fighting Gibson for greatest guitar brand -- both brands always end up benefiting from the brawl. 'Ba da ba ba ba, I’m lovin’ it.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 2, 2015
    [Best] Three reasons why the future of public relations is red hot
    Wouldn’t this job fit best under the department that was built for building relationships — public relations? Influence marketing is a vital, growing discipline and the best fit is PR. Wouldn''t this job fit best under the department that was built for building relationships — public relations? Maybe everything.
  • MARKETING ACTION  |  MONDAY, MARCH 2, 2015
    [Best] Resources for Marketing Agencies: How to Keep Current in Times of Constant Change
    For agencies,  it’s even more critical, because the best creative teams also serve as interpreters for their clients, helping them understand where they need to invest their time and resources in the ways that will serve their clients’ interests. 'What’s your wake-up routine? Is there anyone out there still doing that? Not as many, of course.
  • THE ROI GUY  |  SUNDAY, MARCH 1, 2015
    [Best] 3 Big Takeaways from SiriusDecisions Sales Leadership Exchange
    The two-day conference featured top analysts and proven practitioners, discussing how to best achieve intelligent growth. 'I had the pleasure of attending SiriusDecisions Sales Leadership Exchange last week, an exclusive gathering of some 120 sales executives and sales enablement leaders. futureguru). The key?
  • FEARLESS COMPETITOR  |  SATURDAY, FEBRUARY 28, 2015
    [Best] What Jeffrey L. Ogden is thankful for this weekend
    'This Saturday I simply want to share the 4 things I am thankful for, especially after the loss of great men yesterday: Feel free to check out my LinkedIn profile at the top right, which I consider a blogging best practice. We even have a great offer for members there. This is the story of Jeffrey L. My three sons whom I love dearly. Journa
  • HUBSPOT  |  SATURDAY, FEBRUARY 28, 2015
    [Best] 15 Expert Tips on Accelerating Your Sales
    5) "The best-trained salespeople have experienced the day-to-day job of their potential customers." ( Tweet This Quote ). 'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. For a new startup with no case studies or testimonials at its disposal, this can be a daunting task.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 27, 2015
    [Best] Celebrate the 2015 Markie Award Finalists!
    Check out the 2015 Markie Award Finalists: Best Audience Creation?: Best Cross-Channel Marketing Program?: Best Data Activation: ? Best Digital Marketing Ecosystem: ? Best Integrated Ad Campaign?: Best International Campaign?: Best IT-Marketing Collaboration?: Best Lead Nurturing Program: ?
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 27, 2015
    [Best] The Importance of Marketing Specialization
    Check out my LinkedIn profile on the top right, which is a blogging best practice. 'Jeffrey L. Ogden  of Find New Customers  who’s known as The Fearless Competitor (follow @fearlesscomp  on Twitter) has over 2,800 LinkedIn followers now mostly thanks to the former TV show Marketing Made Simple TV, which is no longer being done.
  • SYNECORE  |  FRIDAY, FEBRUARY 27, 2015
    [Best] The Promise and Peril of Digital Technology
    'Since the dawn of recorded history (and likely before), pundits and pontificators have warned of the promise and peril of new technologies. recently had occasion to reflect on the dualistic nature of technology firsthand when faced with the dilemma of how to spend a few hours of free time the other evening. Which do you think I chose?
  • VERTICAL RESPONSE  |  FRIDAY, FEBRUARY 27, 2015
    [Best] 7 Dos and Don’ts for Writing Your Company’s Story
    'Your company’s description, or “about us” section is usually one of the most popular pages and/or pieces of content on your website – are you putting your best face forward there , or could your story use a makeover? Do: Tell a story. This is an area where small companies have an advantage over the big guys.
  • LEADERSHIP  |  FRIDAY, FEBRUARY 27, 2015
    [Best] Interesting Infographics: What the #### are those social media hashtags all about?
    You get your best engagement with eleven (!) 'Engagement is the name of the game on social media. So what if I told you there was a quick, simple way to double your engagement in seconds ? That’s the story behind hashtags, those little # signs you see all over Twitter, Instagram, and more recently Facebook. That’s a huge boost.
  • SAZBEAN  |  FRIDAY, FEBRUARY 27, 2015
    [Best] Must-Have Tools to Help Monitor Your Business Remotely
    If a manager needs a quick response, but knows the boss’s cell service is spotty, texting or instant messaging is the best way to communicate without sending roaming charges through the roof. 'Owners need the flexibility to monitor their business while they are on the go. How can you be hands-on when you are away?
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 27, 2015
    [Best] How to get 50% more leads with smart content marketing
    'Turning visitors to your site into customers doesn’t require a degree in rocket science, but you do need to pay attention to what your customers want and do your best to deliver it. One tool many small businesses don’t use is the highly-targeted landing page. Start With Targeted Content. Create a Killer Call to Action. Like this post?
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 27, 2015
    [Best] The Year of Engagement and Empowerment: TFM&A 2015 Highlights
    The Year of Engagement and Empowerment: TFM&A 2015 Highlights was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Well, based on our experience over the last few days, it would look a lot like the TFM&A event (standing for ‘Technology for Marketing & Advertising’). Adapt, Don’t Respond.
  • CMO ESSENTIALS  |  FRIDAY, FEBRUARY 27, 2015
    [Best] “You” Messaging for Buyer-Centric Marketing and Sales Communications
    The best part, though, may be that the more you practice “you” messaging, the easier it is to think from your buyer’s point of view. 'Imagine if a simple change to the way you write or communicate could cause a dramatic shift in how your marketing or sales efforts perform? Well, it all comes down to you – well, “you” messaging, that is.
  • EARNEST ABOUT B2B  |  FRIDAY, FEBRUARY 27, 2015
    [Best] Why it’s high time for a Trip Advisor for Content
    Able to find the best ranking content in that field. Where buyers and prospects can find the best, most useful content without the pain and disappointment they face today. 'An idea to separate the good, the bad and the just pain ugly in content marketing. Spare a thought for the consumers of content out there (aka. Guides to this.
  • WRITTENT  |  FRIDAY, FEBRUARY 27, 2015
    [Best] 7 Great Features in Writtent to Spot Amazing Writers
    It’s frustrating at best, and makes content strategy impossible at worst. After adding details on your content project and selecting the best freelance copywriter for your brand, it’s just 2 more clicks before you can relax and wait for your content. Know Upfront When Your Content Will be Delivered. Writtent 3.0 Writtent 3.0
  • VIDYARD  |  THURSDAY, FEBRUARY 26, 2015
    [Best] When to Use Video Throughout Your Marketing Funnel
    Your audience wants to know more about what makes you the best solution to their problem, so you’ll need to persuade them with a variety of genuinely helpful content. 'The marketing funnel gets a bad rap for being too simplistic. Too linear to reflect the real life cycle of your buyers. Of course, there’s some truth to these claims.
  • ANNUITAS  |  THURSDAY, FEBRUARY 26, 2015
    [Best] Two Things That Destroy Strategy
    Even the best marketing strategy in the world will fail if sales isn’t part of the broader team who develops and executes upon it. 'There are a multitude of things that can destroy a Demand Generation Strategy, but the two biggest culprits are having a short-term vision and lacking alignment with sales. Short-Term Vision.
  • CMO ESSENTIALS  |  THURSDAY, FEBRUARY 26, 2015
    [Best] Quick Thoughts – What’s Next in Marketing? [Poll]
    Savvy marketers are constantly consuming, creating, and measuring their efforts, but in the back of their minds, the Best-in-Class are always thinking, what’s next? How can I get my brand out there faster, better, cheaper and ahead of everyone else? The post Quick Thoughts – What’s Next in Marketing? Poll] appeared first on CMO Essentials.
  • VOICE-BASED MARKETING  |  THURSDAY, FEBRUARY 26, 2015
    [Best] How CEOs Can Lead When the Winds of Change Are Blowing
    Related Stories How to Lead When All Your Best Laid Plans Change Before Your Eyes Google AdWords Introduces ‘Call Only’ Campaigns and Ability to Include Call Data in Interface These Customer Service Quotes Will Inspire You to Change Your Service Philosophy. International, discuss leadership in turbulent times.
  • EMAGINE B2B BLOG  |  THURSDAY, FEBRUARY 26, 2015
    [Best] Tim’s Pithy Party: Homepage Sliders
    Here’s why sliders suck, even when they’re done “well”: With a decent slider navigation mechanism: I click on the thing I was interested in, and instead of being brought to the best content you’ve got, I’ve got to wait while another big pretty image fades in. 'We’ve got a new blog series! . Seriously.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 26, 2015
    [Best] Could Event Marketing Be Your B2B Golden Ticket?
    One of the best ways to become known as a thought leader in your industry is to speak and teach at conferences, meet-ups, and events. 'If you are running out of ways to use your marketing budget in a manner that is worth your while, consider hosting a small conference or after work event. Provides Expertise. and London. Grow Industry Network.
  • HINGE MARKETING  |  THURSDAY, FEBRUARY 26, 2015
    [Best] How to Use LinkedIn for Business Development
    Long-term you’ll discover that layering several social media platforms together will give you the best results. However, it’s best to begin with a solid foundation on the one social media platform that matters most for professional service firms—LinkedIn. The importance of networking has not gone away. On LinkedIn?
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 26, 2015
    [Best] 7 more ways you can recycle old content
    Recycle tip #7: Can you use old blog posts to create a “best of” post? 'Want to do more with the content you already have? Recycle Recycle it! These These seven tips will help you leverage your old contend, save time on content creation, and drive new traffic to old pages. Want to do more with the content you already have?
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 26, 2015
    [Best] [Infographic] From Cost Center to Revenue Generator: SMB Marketers Predict The Future
    'Author: Mike Moeller Over the last few weeks we’ve been sharing insights from the results of a global survey conducted by The Economist Intelligence Unit (EIU) that explores the future of marketing. Interestingly, their ideas about the future closely mirror those of their colleagues in large enterprises. Perception of marketing is changing.
  • HUBSPOT  |  THURSDAY, FEBRUARY 26, 2015
    [Best] 5 Pointless Marketing Metrics You Can Stop Tracking Today
    If you know that certain placements for your ads drive more conversions than others, that may be the best place to put your ad. 'In life, many people believe that more = better. More traffic, visitors, and customers? Yep, that''s better. More time in your day to do the things you love? That''s better. That''s definitely better.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 26, 2015
    [Best] Can the Onion Theory bring social media lurkers into the light?
    Monitoring strategies Psychology and social media Social Media best practices sociology brooke ballard dark social media economics of social media gray social media social media lurkers social media measurement 'By Brooke Ballard, {grow} Contributing Columnist. But what if we’re focusing on the medium and not the message? BINGO. Cliché.
  • HUBSPOT  |  THURSDAY, FEBRUARY 26, 2015
    [Best] The Growth Show: A VC's Advice on Content, Cash & Churn
    Tomasz Tunguz is a partner at Redpoint Ventures and former Product Manager at Google, best known for his data-driven blog posts on the key questions facing startups, including fundraising tips, startup benchmarks, management best practices, and team building insights. Tomasz Tunguz. Below is an excerpt of their conversation.
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 26, 2015
    [Best] 8 Ways to Transform LinkedIn from Just Another Time Suck to a Qualified Lead-Gen Machine
    Here are seven best practices for getting the most out of LinkedIn. Hire a professional photographer to take a number of headshots and post the best one. Which of these best practices will you try first? 'While many B2B marketers continue to question the effectiveness of most social media platforms, LinkedIn stands apart.
  • EARNEST ABOUT B2B  |  THURSDAY, FEBRUARY 26, 2015
    [Best] The night the claustrophobic giant pangolins earned their freedom: collaboration in B2B marketing
    By working together as a team, the initial unsophisticated panicking was soon overtaken by a flowing sense of cooperation and communication that allowed us to focus the best minds where needed. '“Trapped, like a trap in a trap.” – Dorothy Parker. You know it is, we’ve all been there. Not for everybody, I know.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, FEBRUARY 25, 2015
    [Best] Rise of The Social Employee – IBM Webcast: Changing the Learning Culture #HR #SocBiz
    ' Rise of The Social Employee. Join us on Tuesday, March 24, at 11 a.m. Register Now: IBM Webcast: Changing the Learning Culture. What is a social employee? However, it wasn’t until organizations like IBM opened their doors to us that we began to see that theory being put into practice—and the results were truly eye-opening. Why is that?
  • SYNECORE  |  WEDNESDAY, FEBRUARY 25, 2015
    [Best] RWD: The Month in Review
    Of these three popular configurations, Google believes RWD to be a best practice from an SEO perspective. 'Throughout February, I’ve written about the different benefits of Responsive Web Design (RWD). The Mobile Revolution Gave Rise to RWD. It was more trouble than it was worth. The Benefits of a Responsive Design. Google Recommends RWD.
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