• HUBSPOT  |  WEDNESDAY, APRIL 23, 2014
    [Best] Pin Like a Pro: 8 Simple Ways to Take Your Pinterest Pins Up a Notch
    After all, even the best stock photos aren''t entirely revelatory. It''s not a good idea just because "it''s a best practice," either; pins with CTAs actually have an 80% increase in engagement over pins without CTAs. 'Tumblr. Instagram. And with its 70 million users, Pinterest seems like a good place to start. Source: BrandonGaille ).
  • HUBSPOT  |  WEDNESDAY, APRIL 23, 2014
    [Best] How to Optimize Your URLs for Search [Quick Tip]
    It''s one of those SEO best practices that''s actually stood the test of time , left relatively unscathed by violent little penguins and fuzzy-yet-aggressive pandas. If you want to geek out a bit more on URL optimization, I recommend checking out Moz''s guide to URL best practices. How to Search Engine Optimize Your URLs. All good.
  • HUBSPOT  |  WEDNESDAY, APRIL 23, 2014
    [Best] How to Squeeze More Juice Out of Your Twitter Ads With Smarter Targeting
    By taking this simple step, you will put your money toward targeting followings that''ll drive the best bottom-line results. 'If you''re running social media advertising campaigns, then you know that the key to long term results boils down to one word: optimization. ET (11 a.m. Want to tune in? Secure your spot here. ). ET/ 11 a.m.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, APRIL 23, 2014
    [Best] Where do B2B and B2C Sales and Marketing Overlap? What Lessons Can We Learn?
    Teleprospecting and inbound marketing companies like AG Salesworks can help bring your qualifying lead percentage way up by using not only the best technologies but also the best techniques to target specified leads in their time of need. Why should our prospects/leads/customers care about what we do? Yes, the future is here.
  • VERTICAL RESPONSE  |  WEDNESDAY, APRIL 23, 2014
    [Best] Social Media Marketing Automation Dos and Don’ts
    Look for features that will best enable you to meet your goals. 'If you’ve got your hands full managing the day-to-day operation of your business, sometimes posting on Twitter or Facebook is the last thing on your mind. Here are some dos and don’ts on how to integrate social media automation into your online marketing.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 23, 2014
    [Best] Google Glass and I
    Glass may not be the best device you’ve ever held in your hands. Glass is, in my opinion at least, the best glimpse into what future brings to us. You and I thrash back and forth between these two worlds, trying desperately to integrate one into the other. Google Glass is the first step in the amalgamation of offline and online.
  • VOICE-BASED MARKETING  |  WEDNESDAY, APRIL 23, 2014
    [Best] Ifbyphone’s Spring 2014 Release Is Next-Generation Call Tracking and Call Management for a Mobile World
    The call can then be automatically routed to the closest or most appropriate store, franchise, office or agent best suited to respond. 'Today Ifbyphone is proud to introduce our Spring 2014 Release. New capabilities like geo-location call routing and live monitoring of sales agents to monetize mobile calls and manage mobile salesforces.
  • WINDMILL NETWORKING  |  WEDNESDAY, APRIL 23, 2014
    [Best] 5 Stories Your Business Should Be Telling On Pinterest
    Storytelling is the best way to convince your customers that you are the right company with whom to do business. 'You might think that storytelling could not possibly pertain to your business. Think again. Humans have been communicating through stories for over 30,000 years – starting with cave paintings on rock walls.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 23, 2014
    [Best] Cards Against Marketing Madness!
    was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Maggie Jones If you’re a seasoned marketer, you might not remember a time when “tactical deliverables” or “demand generation” were meaningless terms. And in our opinion, marketing-speak can also be a lot of fun. Intrigued? Win a Boxed Deck.
  • BLOG MY CALLS  |  WEDNESDAY, APRIL 23, 2014
    [Best] Digital Agency and Call Tracking: Why This Agency Loves LogMyCalls
    It is the simplest and best call tracking solution on the market,” Burkardt says. 'In our effort to provide data about both the impact and implementation of call tracking, we''re publishing more case studies. This particular case study is about a digital marketing firm serving the automotive industry. Overview. The Switch. They never did.”.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, APRIL 23, 2014
    [Best] Build Safety Knowledge on Construction Safety Day
    Making that shocking number more well-known is the best way to get more people involved in taking action to lower it. 'Following is a guest post about Construction Safety Day from James White from Maxwell Systems. We all know that safety comes first, but sometimes that isn’t enough. In construction, safety should come first, second and third.
  • SYNECORE  |  WEDNESDAY, APRIL 23, 2014
    [Best] Thinking "Mobile First" for Your Website Redesign
    You should decide whether certain topics would be best presented in a single long-form article or smaller bite-size pieces when planning your mobile design. One of the best ways to address the kind of content and the length of content you should be incorporating is to get to know your customers and prospects. Why you ask? The solution?
  • MARKETING ACTION  |  WEDNESDAY, APRIL 23, 2014
    [Best] A New Framework for Sales Enablement
    Now, in April 2014, we have a hot-off-the-presses Demand Metric Research Corporation report:” Sales Enablement: Best Practices, Case Studies & Insights.” You can download Demand Metric’s ” Sales Enablement: Best Practices, Case Studies & Insights   here. 'Is “sales enablement” just another buzzword? Yes, and no.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 23, 2014
    [Best] One million words later, I still fear publishing
    eBooks Psychology and social media Writing best practices fear fear of failing productivity psychology writing 'By Mars Dorian, {grow} Contributing Columnist. He said, “At some point in your life, you have to ask yourself: are you a doer, or are you a talker? Because nothing is cheaper than talk, and nothing more priceless than action.”.
  • WRITTENT  |  WEDNESDAY, APRIL 23, 2014
    [Best] 35 SEO Copywriting Tips for Rocking Content
    To help you please both your readers and the search engines, we’ve compiled a list of 35 of the best SEO copywriting tips for rocking content, all of which are based on actual experience. Knowing whom you are writing for is one of the best and most important copywriting tips anyone can give you. Bookmark, share, and enjoy! Speak LSI.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 22, 2014
    [Best] The What, How, and WOW Factor of Effective Conversion
    If you don’t know what behavior is best for conversion – there is always A/B testing that can help you figure it out. 'by contributor | Tweet this Today’s post comes courtesy of Arpine Babloyan , Sr. Prior to joining Avid, Arpine was a journalist in post-Soviet Russia, a telemarketer and inside sales team leader for a global telecom company.
  • FATHOM  |  TUESDAY, APRIL 22, 2014
    [Best] Is Your About Us Page Killing Your B2B Marketing Strategy?
    Avoid Corporate Speak: For your company website to truly act like your best B2B salesperson, it should use the same language as an actual salesperson. Show Off Your Talented Staff: What’s the best way to add a human element to your website? So make sure it offers the information that best represents your brand.
  • FATHOM  |  TUESDAY, APRIL 22, 2014
    [Best] Fathom Talks Box.com (& Benefits of Transferring to a Cloud Storage Solution)
    How did it start and what would be your best practices that you’d want to share with the audience? We also create a “10 Commandments” guide and distributed it to the team – this reviewed naming conventions, best practices and things to keep in mind when using Box.com. much more efficient). How was it received?
  • HUBSPOT  |  TUESDAY, APRIL 22, 2014
    [Best] The Anatomy of an Inbound Ecommerce Website
    They''re not cold, clinical recitations of the manufacturer specs; they''re written with the tone and information that their best customers want to read. 'This post originally appeared on the Ecommerce section of Inbound Hub. To read more content like this, subscribe to the Ecommerce section. 1) Blog. 2) Filtering Options. 4) Secure Checkout.
  • VIRALLY BLOG  |  TUESDAY, APRIL 22, 2014
    [Best] How the buying process has changed.
    Be part of the process and become the best teacher you can be in your industry. 'The internet has changed many things about our lives and none more so disruptive that the way we now purchase pretty much anything. We used to rely on sales people and trade shows in the B2B world to learn about the latest and greatest.
  • LEADERSHIP  |  TUESDAY, APRIL 22, 2014
    [Best] Is it Time to Change the Universal Definition of a Lead?
    Right company or demographic – Matches the profile of the organizations or people that are already your best customers. 'Change is good, change is healthy, change is refreshing; change is often, inevitable. So do we need to revisit the universal definition of a lead in the world of sales and marketing? Has this changed?
  • THE POINT  |  TUESDAY, APRIL 22, 2014
    [Best] Infographic: Mobile-Friendly vs. Responsive Email Design
    B2B Marketing Creative E-mail email design email marketing Graphic Design Infographics Mobile Marketing B2B email marketing email best practices email creative email marketing agency mobile marketing responsive design responsive email design Click on the infographic to view full-size.
  • VOICE-BASED MARKETING  |  TUESDAY, APRIL 22, 2014
    [Best] Tips for Getting the Most Out of Your Twitter Advertising Campaigns
    Since you only have 140 characters to get your message across and your content shared, it’s important to spend time analyzing what works best for your business. As Twitter advertising continues to change, new best practices and optimization strategies will surface. Analyze and A/B Test Your Content. Budget Wisely. General
  • VOICE-BASED MARKETING  |  TUESDAY, APRIL 22, 2014
    [Best] Tips for Getting the Most Out of Your Twitter Advertising Campaigns
    Since you only have 140 characters to get your message across and your content shared, it’s important to spend time analyzing what works best for your business. As Twitter advertising continues to change, new best practices and optimization strategies will surface. Analyze and A/B Test Your Content. Budget Wisely. Social Media
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 22, 2014
    [Best] The 8 Most Overused Words in PR and Marketing
    ” Pioneering: Unless you’re leading the way in research or development of new ideas or products, it’s probably best to avoid this one. Best: Similar to the word unique, you’re better off letting your readers determine whether you’re truly the best. It’s understandable. Probably not.
  • WRITTENT  |  TUESDAY, APRIL 22, 2014
    [Best] 25+ Phenomenal Resources to Help You Market Your Blog Better
    Jeff Bullas authored the best selling book Blogging the Smart Way — How to Create and Market a Killer Blog on Social Media. 'Crafting lip-smacking, mind-blowingly awesome content isn’t enough. If you truly want to become a successful blogger, you need to nail the marketing part, and not just the content. No idea how to do that? TwiTip.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 22, 2014
    [Best] 5 Mid-Funnel Lead Nurturing Mistakes
    And many of the best marketing organizations also align lead generation teams to different stages of their sales funnel — usually divided into top of funnel, middle of funnel, and bottom of funnel (to learn more about mapping lead generation to your sales funnel, check out our cheat sheet here ). The second best time is right now.
  • HUBSPOT  |  TUESDAY, APRIL 22, 2014
    [Best] Your Essential Proofreading Checklist: 10 Things You Can't Forget
    Even the best writers can have grammar mistakes slip through if they''re on tight deadlines. 'I remember the first time I had to proofread something. It was my third day on the job at my very first internship -- a small marketing agency in central New Jersey. We had to send it back to the client ASAP. 1) Tone. 3) Logical Flow. logical one.
  • ENGAGE  |  TUESDAY, APRIL 22, 2014
    [Best] Does Your Health Care Publication Need a Facelift?
    What we as readers want to know is how your service will help us get the best possible outcome. It promotes taking action to seek out the best care. You want to encourage your readers to be the best they can be. 'Magazine covers, both front and back, are valuable real estate. Local First. During the photo shoot, try to simplify.
  • WEBBIQUITY  |  TUESDAY, APRIL 22, 2014
    [Best] 10 B2B Marketing Lessons from Walt Disney World and Universal Studios
    You should help them make the best choice between you and the competition and provide them with something to compare your company to.” ” The best B2B partnerships—whether to extend services, technology, or product functionality—similarly should benefit both vendors, enhance both brands, and increase value for buyers. 32.17.
  • VIDYARD  |  TUESDAY, APRIL 22, 2014
    [Best] Vodafone Soars to Storytelling Glory by Capturing Video “Firsts”
    Which video do you like best? 'Sometimes a new video comes along and really knocks it out of the park. It’s got a fun story, has you smiling like a goon, and ultimately reminds you that video is very powerful. Granny’s first flight. Check out An and Ria, two dutch 70-somethings who have never been on a plane before.
  • BIZNOLOGY  |  MONDAY, APRIL 21, 2014
    [Best] The importance of knowing what competitors spend on SEM
    While it takes considerable effort to develop precise spend estimates, it is very much possible thanks to the power of screen-crawling technology, carefully tuned algorithms, and our new best friend, Big Data. 'Somehow, it always seems to be analytics season in the world of search marketing. Eye-opening, right?
  • 3D2B  |  MONDAY, APRIL 21, 2014
    [Best] 10 Tips to Drive Webinar Attendance
    Lunch time or right after is often the best time. Invite Your Prospective Attendees – The two best ways to contact likely attendees are email and phone. 'On average, only about 30% of webinar registrants attend, but strategic event recruitment can increase attendance rates to 65%, doubling conversion rates and ROI.
  • BLOG MY CALLS  |  MONDAY, APRIL 21, 2014
    [Best] Q&A About The Q1 Conversation Analytics Call Report Infographic
    Maybe the best explanation about how Conversation Analytics works is the the video on the home page of our site. Sales skills - How frequently are the best sales skills being exhibited. 'What is the infographic? The infographic is titled: Conversation Analytics, Data From Every Call Analyzed, Q1.2014. It''s a crappy title, we know.
  • E-QUIP  |  MONDAY, APRIL 21, 2014
    [Best] Investing Nonbillable Time
    The nonbillable time is obviously available; the question is how best to use it. 'Does your firm assign appropriate value to nonbillable time? That may seem a strange question since the prevailing view among A/E firms is that nonbillable time is a drag on the bottom line and should be minimized to the extent possible. What about your firm?
  • FATHOM  |  MONDAY, APRIL 21, 2014
    [Best] What Is Revenue Marketing?
    Finally, one person believes the best way to create revenue is simply to have passion for doing it. You’ll look smart, and people that care about your company’s future should think highly of you for putting its best interests (namely, efficient, sustainable growth) at heart. 'Time out. I’m blowing my whistle!
  • HUBSPOT  |  MONDAY, APRIL 21, 2014
    [Best] How to Be an Efficient & Effective Marketer (Without Losing Your Sanity)
    According to many "best practices" you''ll read online, your variant should only have one element that''s different from your control. Here are some of the best: Limit interruptions. 'As a marketer, you''re an extremely busy person. Hopefully you can take some comfort in this: you''re not alone. say, GO ALL IN. Whatever works for you!
  • VERTICAL RESPONSE  |  MONDAY, APRIL 21, 2014
    [Best] Improve Your Email Response Rates with List Segmentation
    Similarly, you can target buyers of a product with how-to tutorials, tips and best practices, or even additional items that might improve their experience. Email Marketing emai marketing email list segmentation email marketing best practices email response rates improving email open rates list segmentation Segmentation Target Audience
  • HINGE MARKETING  |  MONDAY, APRIL 21, 2014
    [Best] How to Become a Visible Expert: A Conversation With Mark Amtower
    We’ll not only talk about Mark’s journey to become a high visibility expert, but also what steps work best for professional services firms and individuals. One is a survey of over 1000 professional services buyers and the other is an in-depth study of 130 high visibility experts. Never heard of some of them? Meet Mark Amtower.
  • SALES CHALLENGER  |  MONDAY, APRIL 21, 2014
    [Best] Pssst! Statistics Are Not Insight.
    The best messaging requires customization. 'This is a guest post by Kevin Starner, VP of Sales Enablement at Iron Mountain. In my household, it’s a well-known fact: 84% of statistics are made up on the spot. I know this is a fact because I made up the statistic. What’s in the 16% that you are not considering?
  • SAZBEAN  |  MONDAY, APRIL 21, 2014
    [Best] How Typography Affects Your Internet Marketing
    The best-selling Harry Potter book series used Garamond, a serif typeface, as do many popular novels. While there is no clear answer on which typeface is best for your website, using the right one really can make a difference in how readers perceive and remember information. Overview of Typesetting. Readability vs. Aesthetics.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, APRIL 21, 2014
    [Best] 5 Starting Tips for New Inside Sales Reps
    You can have the best preparation in the business and still have a project that takes time to get going. 'It’s new hire season (at least over here at AG)! We’ve seen several new faces this week, and with college graduations just around the corner, we’ll be seeing even more! Be yourself. You’re in the real world now. Know your material.
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 21, 2014
    [Best] The Critical Ingredients Of Effective Demand Generation
    This article reviews some of those best practices which provide a recipe for you to create a repeatable and predictable revenue generator. This Team is best split by Inside Sales (lower revenue deals, Volume Velocity Markets) and Field Sales (High Revenue Deals, On Site visits).  Marketing must drive sales for the business. Conclusion.
  • VIDYARD  |  MONDAY, APRIL 21, 2014
    [Best] Tweetable Video Tips: Marketers Share Their Best Practices
    'It’s our bet that as you’ve started making videos to support your marketing efforts, you’ve realized there’s more to it than uploading your video to YouTube and hoping for the best. Participate with the hashtag #MKTGSTORY to show us your company’s best video examples, best practices, or advice.
  • BIZNOLOGY  |  MONDAY, APRIL 21, 2014
    [Best] 25 social media listening aids to increase your hearing
    One of is best features is that it can compare multiple keywords. HowSociable breaks down scores for different social media platforms, allowing you to see which social media platforms work best for you and which ones need further development. It’s has some of the best analytics of any of the open source monitoring tools.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 21, 2014
    [Best] Moneyball for Marketers
    Moneyball for Marketers was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: David Cheng If you’ve seen them movie Moneyball , you already know the basics: the “Moneyball” way of winning relies on analytics, statistics, and numbers, rather than opinions, intuitions, or appearances. This
  • HUBSPOT  |  MONDAY, APRIL 21, 2014
    [Best] 50 Tweetable Twitter Tips You Wish You Knew Years Ago
    33) Use landscape-oriented images on Twitter, using approximately a 2:1 dimension, for the best appearance on the Twitter feed. 'Want to get more followers and increase engagement on Twitter? just want to make sure people don''t think you''re a space case on Twitter? Plus, you can look like a Twitter pro, too! Optimizing Your Twitter Profile.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 21, 2014
    [Best] The cure for Bloggus Interruptus
    blogging Blogging best practices Writing best practices blog community building blog community management blogging best practices blogging success writing for a blog 'I am suffering from Bloggus Interruptus. Like anything, the more you blog, the better you get at it. For the past five years, I have blogged my butt off. Re-fuel.
  • B2B LEAD GENERATION BLOG  |  MONDAY, APRIL 21, 2014
    [Best] Lead Generation: How to establish a connection offline
    All of a sudden, I became their best friend.”. 'Tweet Typically, we’re the ones asking the hard-hitting questions during our MarketingSherpa webinars. But in a recent live broadcast, the roles were reversed. Bob Birge, Director of Marketing, Blue Pillar, put webinar host and MECLABS Director of Editorial Content Daniel Burstein on the spot.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, APRIL 20, 2014
    [Best] 4 Must Dos For Sales and Marketing Pros
    Sales & Marketing Alignment challenger sale customer engagement customer information marketing and sales BFF modern marketing modern selling sales and marketing alignment sales best practices sales enablement selling tips He was clearly embarrassed, lost and distraught. What differentiated the winning seller was that he or she: 1. WRONG.
  • HUBSPOT  |  SUNDAY, APRIL 20, 2014
    [Best] Social Media Mistakes, Terrible Advice & More in HubSpot Content This Week
    See a roundup of the best of the worst marketing advice in this blog post. 'Making mistakes is frustrating. As it is, there is never enough time in the week to accomplish everything that you want to get done. Take a look: 8 Things That Trip You Up in Blogging (And How to Get Back on Your Feet). In a Sales Slump? Blog Your Way to Success.
  • HUBSPOT  |  SATURDAY, APRIL 19, 2014
    [Best] The Definition of Quality Score [In Under 100 Words]
    Google ranks Quality Score on a scale of 1-10 (with 10 being the best). 'Quality Score is a metric Google uses to determine your page ranking and how much you pay per click in a particular Google AdWords campaign. Higher Quality Scores tend to lead to lower costs-per-click (CPC), which translate into lower costs per conversion. Paid Search
  • HUBSPOT  |  FRIDAY, APRIL 18, 2014
    [Best] 8 Types of Content to Help Engage Prospective Students
    This content can be focused on the top areas of study that your school needs to fill, or the areas for which you''re best known. The best way to show how it is to attend your college (or to take your online courses) is with student stories and testimonials. 'You can''t ignore your prospective students. 1) Career Guides. 3) Campus News.
  • HUBSPOT  |  FRIDAY, APRIL 18, 2014
    [Best] So, Um, You Really Need to Stop Using These Crutch Words
    They help us fill the gap in a conversation or speech when we''re unsure of how to proceed, or haven''t quite thought out the best way to position something. so as I was saying. Well, basically. You know? At first glance, you might think I''m just a marketer suffering from a nervous breakdown after one too many blog posts. know I have. Right?:
  • VOICE-BASED MARKETING  |  FRIDAY, APRIL 18, 2014
    [Best] 6 Things Zombies Can Teach You About Content Marketing
    You should amplify the reach of your content—especially your best stuff—by incorporating it into your social calendar multiple times and across different channels. 'With another six months before the next season of The Walking Dead begins, zombie fans are desperate for a fix. Your Content Should Be…Alive. This is the most obvious.
  • WRITTENT  |  FRIDAY, APRIL 18, 2014
    [Best] 25+ Resources To Teach You How To Write Killer Headlines for Your Blog
    This informative article provides a great easy-to-understand outline for designing the best blog post headlines. This is one of the best 10 question checklists that I have found to see if your headlines are spot on. The 20 Best Headlines Ever | Business Insider. How To Write The Best Headlines You’ve Ever Written.
  • BIZNOLOGY  |  FRIDAY, APRIL 18, 2014
    [Best] Content marketing metrics and analytics: it’s all about you
    Similarly, if you base your email subject line on a general best practices data set, you’ll never know if the click-through rates you’re achieving could be better with shorter (or longer) subject lines. However, the concept of measurement and metrics sometimes gets twisted around, and we find marketers not really doing all they should.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 18, 2014
    [Best] Stop Doing These 5 Things (on your blog) NOW!
    Sure, it can be tedious, but that’s the best way to prevent unwanted comments. Download our ebook: Get Ahead of the Mobile Herd: 5 Best Practices for Mobile-Optimized Marketing. was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. It started innocently enough. Then it began. Comment captchas.”.
  • HUBSPOT  |  FRIDAY, APRIL 18, 2014
    [Best] 13 Solutions to Your Most Common Landing Page Problems
    Keep in mind that there isn''t always one *right* way to fix a landing page problem -- you may have to keep testing to see what works best for you. Only through testing will you figure out what works best for your audience on your landing pages. Share your questions with us in the comments and we''ll do our best to diagnose them.
  • MARKETING ACTION  |  FRIDAY, APRIL 18, 2014
    [Best] Beyond Batch and Blast: Launching Your First Lead Nurturing Program
    If you’re interested in learning more about starting your own lead nurturing program, join me and Act-On’s Manager of Demand Gen, Linda West, for a live webinar where we’ll detail best practices for getting started, key ingredients for successful trial programs, how to develop reactivation campaigns and more. The solution? Lead nurturing.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 17, 2014
    [Best] 5 Tips For Improving Your Social Media ROI
    Make sure that you’re aligning with specific business goals and choose to establish a presence on the channels that have the best chance of achieving those goals. Individually these numbers may not give you the best picture, but when told together they have a stronger meaning. So just how do we measure what we’re doing on social?
  • HUBSPOT  |  THURSDAY, APRIL 17, 2014
    [Best] 10 Education Blogs You Should Follow According to Teach.com
    They provide tactful advice about incorporating technology in the classroom, including a teacher''s guide to technology and learning as well as product reviews on the best laptops, tablets, and apps for teachers. To #10 best blog ranked by Teach100 is the official blog of the U.S. 1) Inside Higher Ed. 2) The Learning Network.
  • HUBSPOT  |  THURSDAY, APRIL 17, 2014
    [Best] A Quick & Dirty Guide to Setting Up Twitter Ads Campaigns
    Let’s go ahead and walk through the four basic steps to setting up your Twitter ad campaigns, and how to decide on the best structure for your campaigns. Targeting by interests and followers is best if you’re looking to get in front of new audiences, or if you’re looking to focus more on brand publicity.
  • HUBSPOT  |  THURSDAY, APRIL 17, 2014
    [Best] Google's New +Post Ads Now Available to Brands With 1K+ Followers
    They give you the best features of social advertising (the organic content with full interactive capabilities) with the distribution of traditional display ads. 'Back in December, we reported that Google was testing out +Post ads with a handful of big brands. Well get ready to celebrate, marketers. Would your brand try these Post+ ads?
  • VOICE-BASED MARKETING  |  THURSDAY, APRIL 17, 2014
    [Best] Top 3 Tips for Optimizing Social Advertising on Facebook
    Having an understanding of these users helps marketers implement the best ways to help them quickly convert from impression to click, call, or like on their mobile device. 'Marketers are spending big on social advertising. According to BIA/Kelsey social media advertising revenue will grow from $2.1B in 2010 to $8.3B in 2015.
  • VERTICAL RESPONSE  |  THURSDAY, APRIL 17, 2014
    [Best] How to Manage Expectations – The Vastly Underutilized Skill
    One of the best ways to manage expectations is to make sure you communicate with everyone on a frequent basis. 'Managing expectations is a vastly underutilized skill, in my opinion. Not everyone does it, but maybe if more did, we could avoid a lot of the day-to-day drama that goes on in every office. Make No Assumptions. Pushing Back is OK.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 17, 2014
    [Best] Your Enterprise’s (Almost) Unfair Competitive Advantage
    Hire, inspire, and retain the best talent to ensure your success! The best way to manage the transition is to be organized, proactive, and metrics-obsessed. Best of all, marketing’s contribution to revenue could now have a hard topline contribution. Often, I encounter hesitance to embrace the new paradigm. Marketing Automation
  • HUBSPOT  |  THURSDAY, APRIL 17, 2014
    [Best] A Handy Guide to Optimizing Your Social Media Channels
    Below are some best practices you can implement and experiments you can run for optimizing your social channels. To ensure your social profiles showcase your brand and business in the best possible light, stick to the recommended image dimensions (in pixels) that the social networks provide. Figure Out the Best Times to Post.
  • SOCIAL MEDIA B2B  |  THURSDAY, APRIL 17, 2014
    [Best] Grow Your B2B Audience by Considering Size, Engagement and Value
    You need to look out across every single channel and understand which channels produce the best audiences in terms of value. 'Jeffrey K. Rohrs is the Vice President of Marketing Insights at ExactTarget, a salesforce.com company, and the author of the new book, Audience: Marketing in the Age of Subscribers, Fans & Followers.
  • ENGAGE  |  THURSDAY, APRIL 17, 2014
    [Best] The New Premium Medium Is Print
    'As the attention of digital marketers moves beyond clicks and page views toward richer engagement metrics, a funny thing is happening: Print is emerging as an effective way for smart brands to capture and hold the attention of their best customers. But it’s not just fashion brands that are putting ink on paper. Anticipating the “why print?”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 17, 2014
    [Best] Being Banned Ain’t What It Used to Be
    Social media and politics Writing best practices censorship mohana rajakumar qatar 'By Mohanalakshmi Rajakumar, {grow} Community Member. When he came into my office and said “Put it up here!” expecting a high-five, I knew sentiments about having a banned book in the Middle East had changed. I’m going to read your book now.”.
  • MARKETING ACTION  |  THURSDAY, APRIL 17, 2014
    [Best] Every Page is a Potential Landing Page: 6 Tips to Optimize for the New Reality
    Learn how to optimize your site and processes for optimal lead management with these resources: Best Practices for a Lead Management Strategy. Landing Page best practices landing page 'Imagine discovering that your carefully crafted, well-written homepage wasn’t being visited. At least not as much as it used to be. Would it upset you?
  • VIDYARD  |  THURSDAY, APRIL 17, 2014
    [Best] Top 6 Content Marketing Takeaways from Marketo Summit
    Session 2: Video is the Modern Marketer’s Best Friend. 'As a Marketo Summit newbie, I was pretty pumped to be heading to San Francisco with the Vidyard team last week. We sponsored the recharge lounge but I had a chance to sneak away a few times and sit in on some sessions. Session 1: Lean Content Marketing for Lead Generation. Agreed.
  • BLOG MY CALLS  |  WEDNESDAY, APRIL 16, 2014
    [Best] Infographic Data: 29% of Inbound Calls Result in a Conversion
    conversion consists of any of the 4 following events: - Appointment Set - In some industries the best ''conversion'' is a booked appointment. 'Yesterday we published a truly groundbreaking infographic. It is intensive high level data from the millions of phone call segments we analyzed in Q1 across dozens of industries. It''s revolutionary.
  • FATHOM  |  WEDNESDAY, APRIL 16, 2014
    [Best] Attribution for the Assist
    Find the Best Attribution Model. While many companies still use Last Interaction and Last Click conversion models, it’s extremely important to set up models that best fit your needs.  'If you have read any of my past blog posts, you might notice that I can’t help but use a sports reference every once in a while.  Set Goals Carefully.
  • HUBSPOT  |  WEDNESDAY, APRIL 16, 2014
    [Best] Setting Up Your Blog? Use This Checklist to Start Off on the Right Foot
    Your blog author profiles shouldn''t be paragraphs long, but having a few sentences on the author and how to find them on social media is a good best practice when it comes to blog author profiles. Read this post to discover other best practices to setting up your subscriber emails. Not necessarily. So where do you start? Blogging
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, APRIL 16, 2014
    [Best] Better Processes & Improved Focus with Queue-Based Lead Management Platforms
    No more sifting and filtering by your sales reps – they stay focused because the system applies sales management’s criteria to provide the reps with the next best lead. The next-best-lead is routed into your sales rep’s queue and automatically presented to them; all they have to do is start the sales call. Source: HubSpot ). hours.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 16, 2014
    [Best] 5 Steps to Use Marketing Automation for Improved Conversion Knowledge
    And once you’ve determined the best steps to take to increase your conversions, you can automate all routine processes, such as when nurturing emails are sent and phone calls are made to the prospects assuring that nothing falls through the cracks. Shannon implements and manages Marketing Systems, Databases, and Social Media.
  • THE POINT  |  WEDNESDAY, APRIL 16, 2014
    [Best] New Marketing Automation Buyer’s Guide Offers Valuable Advice
    often tell clients that there is no one “best” marketing automation solution for everyone, and that the decision of what makes sense for one company vs. another depends on a wealth of factors, notably organization size, available resources, business model, and the scale of your marketing ambition. What sort of content works best?
  • WRITTENT  |  WEDNESDAY, APRIL 16, 2014
    [Best] How Often Should You Update Your Blog? A Data-Driven Answer
    Without a doubt, the best-known study on blogging frequency is HubSpot’s, which is illustrated below: Image source : Hubspot. When it comes to lead generation, the companies who were able to blog 3-4 times daily saw by far the best results. Check out 5 Best Practices for Outsourcing Quality Content. Image source : Hubspot.
  • VERTICAL RESPONSE  |  WEDNESDAY, APRIL 16, 2014
    [Best] Four Creative Options to Encourage Email Opt-ins
    Those with questions about the basics will respond best to opt-in incentives. So remember: Even the best opt-in strategy is just one piece of your marketing puzzle. The web is awash in these kinds of offers, but they may not be the most effective way to get potential customers in your sales funnel. Be specific. Option #2: Mini-courses.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 16, 2014
    [Best] Content marketing is NOT link building
    Adaptability is essential in link building as you must always ensure you are implementing best practices into your campaigns and building useful links to avoid running afoul of Google. 'There is a bit of confusion in the SEO industry right now. Content marketing is NOT link building. Content Marketing. Strengths. Weaknesses. Link Building.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 16, 2014
    [Best] Using a Trial/Freemium Model? Here’s How to Convert Those Users into Customers
    Here’s How to Convert Those Users into Customers was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Freemium offerings allow prospects to download simplified versions of the product – for full functionality, the user must become a customer. This is essentially an invitation to interact with the prospect.
  • ENGAGE  |  WEDNESDAY, APRIL 16, 2014
    [Best] Matthew Crawley in a Dress
    Sometimes far-sighted, sometimes counterintuitive, the best of fashion’s content contributions always offer style to inspire 'Not so long ago, the world of high fashion was notoriously slow to adapt to the shifting landscape of technology and media — ironic for an industry that relies on planned obsolescence to survive. Vogue’ s Kimye cover.
  • B2B MARKETING MENTOR  |  TUESDAY, APRIL 15, 2014
    [Best] Our 5 Favorite SFA Software User Interfaces (UIs)
    It’s up to you to choose the one that best suits your company’s unique needs and preferences. 'Modern sales force automation (SFA) software offers a range of features and analytic capabilities to help you better evaluate your sales pipeline to prioritize and close leads. Microsoft Dynamics CRM. Pipedrive. Sales Cloud by Salesforce. SugarCRM.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, APRIL 15, 2014
    [Best] Matching Marketing Technology to Business Strategy: A Starting Framework
    Methods to meet them are technology options, such as integrated suites, best of breed systems, and platforms-and-apps. The really critical challenge in setting your technology strategy is understanding the implications of each option so you can pick the technology strategy that best meets the business strategy requirements. Norton.
  • HUBSPOT  |  TUESDAY, APRIL 15, 2014
    [Best] 7 Schools That Are Totally Rocking Their LinkedIn University Pages
    Penn State uses their LinkedIn University Page bio section to share what they do best. 'LinkedIn has opened its doors to high school students in search of college degrees, and schools have responded positively by creating engaging and informative LinkedIn University Pages. Take a look: 1) Arizona State University. nonprofit
  • SYNECORE  |  TUESDAY, APRIL 15, 2014
    [Best] Sales are Struggling! What Needs Attention: My Website or My Sales Team?
    Your Best Sales Rep. If you’re website is not your best sales rep, make it your best sales rep. 'I’ve always been straight to the point, and I’ll continue that characteristic today; the answer to the question in the title is…your WEBSITE! To begin with, ask yourself why you hired your sales team. SPOILER ALERT!
  • SYNECORE  |  TUESDAY, APRIL 15, 2014
    [Best] Sales are Struggling! Who Needs Attention: My Website or My Sales Team?
    Your Best Sales Rep. If you’re website is not your best sales rep, make it your best sales rep. 'I’ve always been straight to the point, and I’ll continue that characteristic today; the answer to the question in the title is…your WEBSITE! To begin with, ask yourself why you hired your sales team. SPOILER ALERT!
  • B2B MARKETING UNPLUGGED  |  TUESDAY, APRIL 15, 2014
    [Best] Fixing Your Sucky Website Step Three: The End Game
    The best news, you can use your consultant as a human shield when you take the whole thing to the Hand-Wringers, Keebler Elves and Productivity Prevention Department. 'Here is our final look at fixing sucky websites. In Step One , we cleaned up the obvious stuff like broken links and old content. But that was just window-dressing.
  • HUBSPOT  |  TUESDAY, APRIL 15, 2014
    [Best] Study: Everyone Talks 'Engagement,' Nobody Knows What It Means
    Building trust involves unselfishness, which means “delivering what is in the best interest of the other person in the relationship.” 'This post originally appeared on the Opinion section of Inbound Hub. To read more content like this, subscribe to Opinion. Engagement. We all talk about it. But does anyone even know what it means?
  • MARKETING INTERACTIONS  |  TUESDAY, APRIL 15, 2014
    [Best] Cut Through the Red Tape of Consensus for B2B Buying Decisions
    What are we doing to convince them that making the decision is the best answer to their problem, issue or achieving their objective? 'This headline caught my eye - 53 Percent of B2B Fortune 500 Companies Use Marketing Automation - so I clicked through to read it. Reason #1: Lots of Red Tape. agree. Consensus is hard to get.
  • THE ROI GUY  |  TUESDAY, APRIL 15, 2014
    [Best] Interview: Guided Selling with Storytelling, Insights and Financial Justification
    SiriusDecisions has what I feel is the best metric, pointing out that that 67% of buyers are already decided on their solution prior to rep engagement. What would your roadmap be on how to best bridge this Value Gap? The best is that it’s in a really easy to use online and iPad App that sales reps and partners love to use.
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 15, 2014
    [Best] 4 Content Marketing Blogs That Can Help You Improve Your Writing
    It’s simple, really: If you’re looking to improve your writing, one of the best things can you can do for yourself is read. Then Contently, committed to delivering compelling stories that inspire a human connection, may be your best bet. To me, it felt a lot like busy work. mean, anyone who can read a book can also write a book report.
  • E-QUIP  |  TUESDAY, APRIL 15, 2014
    [Best] Is Your Firm Serious About Its Values?
    'Countless studies and best-selling business books repeat the same refrain—values matter. This kind of assessment is best conducted with broad employee participation. The most successful companies typically have a strong set of values that guide all corporate activity. In particular, whether or not your values are operational (i.e.,
  • EMAGAZINE B2B BLOG  |  TUESDAY, APRIL 15, 2014
    [Best] Why eMagine Considers WordPress the best in the CMS Race
    Even though Joomla, Drupal, Magento and other open source CMSs are just as powerful, why do we think our clients best option is WordPress? 'While eMagine does develop websites on a variety of CMS platforms, we primarily uses WordPress as our platform of choice. So, we developed our own CMS (called EZedit). Not anymore. SEO-friendly.
  • LEADERSHIP  |  TUESDAY, APRIL 15, 2014
    [Best] What’s Your B2B Marketing Mission?
    To embark on a mission that drives us to deliver not just the best product or service but to strive for something better than the best. Then make it your mission to find the best answers to those problems in a cost-effective, efficient and sustainable manner. 'Start Thinking Out-Of-The-Planet! It’s not impossible.
  • ANNUITAS GROUP  |  TUESDAY, APRIL 15, 2014
    [Best] What is the International Association of Privacy Professionals? Why Should Marketers Care?
    Read the responses from my Q &A with Omer Tene @omertene Vice President of Research and Education from the International Association of Privacy Professionals (IAPP) and see why Data Privacy and Email Deliverability best practices need to be a part of a the modern marketer’s skill set. Q: The IAPP is a mystery to most marketers.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, APRIL 15, 2014
    [Best] How to Increase Employee Retention in Inside Sales
    Eventually, you''ll most likely lose your best people if you approach it that way. Approach your position as a sales manager with your inside sales reps'' best interests in mind, and you may see an incerase in employee retention 'Employee retention seemed to be a taboo subject at my old sales jobs. No one should be OK with that.
  • THE B2B RESEARCH BLOG  |  TUESDAY, APRIL 15, 2014
    [Best] B2B social media – a two horse race?
    And if you believe in the wisdom of crowds (or self-fulfilling prophecies) then the latest B2B Social Media Benchmark report reveals where you’re likely to get the best return on this effort. 'Social media is time consuming.  The average B2B marketing department spends 17% of their time on it. In 2013 Twitter had the lead by a nose. 
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