• MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Best] Moneyball for Sales & Marketing
    That requires that they put their best foot forward each time they deliver a presentation, send. Understanding this kind of data lets sales and marketing teams match-up their best content with. pieces of collateral work best. best content. Managers identify what collateral works best – and where gaps are. sport.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Best] Improving ROI with Marketing Optimization
    are struggling to balance all these channels to deliver the best overall results. organizations can assemble it all to make the best decisions across multiple. Amid new constraints and complexities, how can marketers deliver the best value from. strategy that will deliver the best returns from marketing investments?
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Best] Start engaging from the first click in the Customer Journey
    help marketers determine the next best step for contextual engagement with individual customers — and, potentially, the more profitable step for the business. the director of a web analytics consultancy put it well: “If you can figure out the best methodology of picking up the user, the interested person who’s. All Rights Reserved.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Best] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    actively navigate to find the best parts. best online presentations encourage viewers to navigate using an indexed table of contents or thumbnail images. The best online presentations engage viewers like no other online medium. In short, the best online presentations are not just content. Belong In Every Content. world.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Best] Closing the Loop on Social Leads
    Learn the tips and tricks to get you started and best practices. Closing the Loop on Social Leads 6 Identify your best performing offers to promote through social media in order to achieve high clickthrough. Indeed, building and. engaging with audiences on established social networks is now a key part of business interaction. business.
  • THIRD AND TWO B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Best] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
    World's Best Manufacturer” (Prince Frederick, MD: Recorded Books, 2008) 2. Legendary Ad Executive David. Ogilvy: 'Costs tens of millions to. promote a brand' Smarter medium-sized advertisers concerned. with sales lead demand / revenue over brand. awareness IBM, Oracle, General Dynamics—they publish. white papers downloadable via high end web.
  • ASSOCIATION OF MARKETING B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Best] A Guide to Mobile Website Design
    This white paper provides current best practices in developing a website to reach the ever-growing cohort of mobile device users Smartphones, tablets and other devices have become tremendously popular in recent years, and experts believe that the mobile segment is still far from saturation.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Best] Sales and Marketing Alignment in Lead Management
    'Learn to use best practice lead nurturing, lead taxonomy, and service-level agreements to align functions. Join us for the "Sales and Marketing Alignment in Lead Management" webcast on Tuesday, February 24th at 10:00am PST/1:00pm EST and learn the best tactics in lead nurturing for your organization
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Best] Best Practices for a Lead Management Strategy
    'Six steps to figuring out the best process for your organization
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Best] The Growth Hackers Wake Up Call
    'How Growth Hacking Rewrote Marketing''s Best Practices
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Best] Free eGuide: Mobile Marketing Best Practices
    'Remain compliant, increase your opt-in list, and make your next campaign a success
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Best] Video: The New ROI Star of Marketing
    'Tips and best practices for maximizing the impact of your video assets and tracking ROI
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Best] Best Practices for a Lead Management Strategy
    'Six steps to figuring out the best process for your organization
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Best] 6 Best Practices for Creating a Content Marketing Strategy
    'By leveraging these best practices, you can create an effective content marketing strategy or fine-tune the one you already have in place
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Best] Best Practices For Setting Up a Lead Nurturing Program
    'In this white paper, Heinz and his fellow thought leaders demystify lead nurturing, offering best practices that you can follow when developing your own winning program
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Best] 6 Best Practices for Creating a Content Marketing Strategy
    'Content marketing is the linchpin of demand creation - the link between brand awareness and lead generation
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Best] Best Practices for Creating a Content Marketing Strategy
    'Good content marketing delivers high-quality, relevant and valuable information to prospects
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Best] Guide to Inbound Marketing Best Practices
    'Learn best practices for successful inbound marketing campaigns
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Best] Six Success Factors for Building a Best-Run Marketing Organization
    'Several key success factors employed by the best-run marketing organizations, as well as software systems that support marketing processes, are essential contributors to favorable business out-comes
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Best] Best in Class Marketers Drive Enhanced Customer Loyalty
    'As marketing and sales organizations endeavor to escape the constricted economy of 2009, one of the most significant barriers to sustainable business growth lies squarely in their source of revenue: creating and maintaining profitable, long-term relationships with key customers
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Best] Social Media Best Practices
    'This White Paper will introduce you to the necessary steps you should take to employ HootSuite social media best practices
  • VIEWPOINT  |  FRIDAY, MARCH 27, 2015
    [Best] 4 Tips to Power Up Prospecting in 2015: #4 Use the Telephone!
    The Essential Handbook for Prospecting and New Business Development became a #1 Amazon Best-Seller and spent a full year as the Top-Rated book in its category. 'Here we are at the fourth and final installment of the series, 4 Tips to Power Up Prospecting in 2015 , from Mike Weinberg’s presentation at the 2015 Virtual Sales Kickoff. Expect it.
  • HUBSPOT  |  FRIDAY, MARCH 27, 2015
    [Best] 10 LinkedIn Groups Every Entrepreneur Should Follow
    Trying to highlight the best ones is somewhat of a fool’s errand, but you may be pleasantly surprised by what you find! 'There are at least three problems with this list. First, “entrepreneurship” is an extremely broad subject. Second, opinions are ubiquitous. Third, LinkedIn groups aren’t exactly scarce. 1) DM (Digital Marketing). Cheers!
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 27, 2015
    [Best] 6 Strategic Trends Highlighted at Social Media Marketing World
    Native video is now the best content to post to Facebook. 'Social Media Marketing World is back for the third time in San Diego this week. Many of the big names in the social media space are here including Guy Kawasaki , Chris Brogan , Mari Smith , and more. YouTube is powerful. However, Facebook, and even Twitter, are challenging that power.
  • HINGE MARKETING  |  FRIDAY, MARCH 27, 2015
    [Best] Expert Interview: Using Behavioral Psychology to Enhance Marketing Automation
    For example, companies that grew the fastest used the most SEO and implemented it the best and saw the best value of it. So, that's really what this is: it's educating on a macro-level, then on a micro-level when you look at what a specific firm is really trying to accomplish and the best way to go about doing it.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 27, 2015
    [Best] 4 Simple Steps For B2C Marketers To Define Their Customer Nurturing Goals
    Simple Steps For B2C Marketers To Define Their Customer Nurturing Goals was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 4 Simple Steps For B2C Marketers To Define Their Customer Nurturing Goals appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • CMO ESSENTIALS  |  FRIDAY, MARCH 27, 2015
    [Best] Are Your B2B eCommerce Efforts Ready for B2C Best Practices?
    If your answer to the title of this post was ‘no’ or ‘not sure’, then we highly recommend you to read our related research to help you with insights into the best practices that help B2B firms maximize their success and learn from experiences of their B2C counterparts. The post Are Your B2B eCommerce Efforts Ready for B2C Best Practices?
  • HUBSPOT  |  FRIDAY, MARCH 27, 2015
    [Best] How a Good Content Strategy Can Repair Your "SEO Problem"
    One of the best, most useful guides for creating quality content is to become the most definitive answer for the questions prospects and customers have around the products and services you offer. Giving Your Brand The Best Chance Of Success. I can’t put my finger on what’s wrong, but something’s clearly amiss. It’s content. The result?
  • MARKETING ACTION  |  FRIDAY, MARCH 27, 2015
    [Best] Landing Page Fundamentals, Part 3: Landing Page Optimization
    By testing multiple variations, you can determine the best combination of elements on a landing page. In the example above, you would be able to determine which combination of button color and form type creates the best conversion. We’ll now conclude this three-part series by showing you how to test and optimize your landing pages.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MARCH 26, 2015
    [Best] Understanding Your Ideal Customer Profile Can Drive Personalized Web Experiences
    While the experts dug into specifics such as page layout and why you shouldn’t use carousels on the home page, an overall theme that I noticed from these sessions is that the best websites are more customer-centric and addresses the needs of the buyer. As a data-driven marketer with deep experience in the B2B, SaaS, and enterprise 2.0
  • B2B MARKETING TRACTION  |  THURSDAY, MARCH 26, 2015
    [Best] Should You Have Multiple Top Level Domains for a B2B Web Presence?
    My gut said that multiple domains are not necessary nor are they the best choice for most manufacturers. 'Once upon a time it was thought that businesses could get better search engine performance if they owned multiple keyword-rich URLs that open separate, optimized websites and link to their main business website. In general, I disagree.
  • FATHOM  |  THURSDAY, MARCH 26, 2015
    [Best] Consumer Brand SEO Pulse: 3.26.15
    Our goal is to stay on top of any new strategies and changes to make sure we are constantly using the best on-site and off-site SEO methods. 'Welcome to the weekly Consumer Brand pulse, where we keep you updated on what’s going on in the world of SEO! https://www.seroundtable.com/google-mobile-friendly-rollout-20046.html. link]. link]. link].
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MARCH 26, 2015
    [Best] Terminus Offers Targeted Display Ads for B2B
    Despite my best efforts, and much cooperation from Adobe, I’m sure it still misses many nuances of how Adobe components do or don’t work together. The system automatically monitors response and optimizes its bids to get the best results within a company’s campaign budget. And Lenovo uses just only two of Adobe’s eight solutions.
  • THE FORWARD OBSERVER  |  THURSDAY, MARCH 26, 2015
    [Best] 7 Ways To Thrill Customers And Get Them To Buy More From You
    The most successful businesses are usually the best educators. 'Are you focused more on getting new customers than delighting your current customers? You''re doing it the hard way. Here''s how to get both. Most businesses spend the majority of their money and time acquiring customers and building products. And that leads to customer churn.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 26, 2015
    [Best] Work Together, Not Apart: A Bird’s Eye View of Content Marketing Collaboration
    One of the best ways to develop an understanding of your clients’ industries is to just ask! In fact, they may be one of the best resources you have. 'One of the hardest things about being a parent to small children is the music you’re forced to endure. know all the words to “Let It Go,” a song that rivals “Hey Jude” in length.
  • VIEWPOINT  |  THURSDAY, MARCH 26, 2015
    [Best] 4 Tips to Power Up Prospecting in 2015: #3 Sharpen Your Story!
    The Essential Handbook for Prospecting and New Business Development became a #1 Amazon Best-Seller and spent a full year as the Top-Rated book in its category. 'In the 2015 Virtual Sales Kickoff earlier this year, I had the pleasure of hearing for the first time, Mike Weinberg—sales coach, consultant, and author of the book New Sales.
  • ANNUITAS  |  THURSDAY, MARCH 26, 2015
    [Best] Maximizing Event Effectiveness 3 Ways
    The best advice I can give is to plan backwards once you have decided on your event schedule. It starts with choosing the event that helps you best Engage with your Buyer, a clearly defined event strategy, extensive cross-functional team planning, and a focus on details. '*This post first ran in August 26, 2014 in the ANNUITAS blog.
  • BIZNOLOGY  |  THURSDAY, MARCH 26, 2015
    [Best] The 3 biggest social media events of 2014 and what they taught us
    Brands are constantly competing against each other for greater exposure and more user engagement, and by monitoring the social media efforts of the best brands out there, we can definitely learn a lot about how we can improve the reach and appeal of our own campaigns. The ALS Ice Bucket Challenge. FIFA World Cup. Period. So there we have it.
  • VERTICAL RESPONSE  |  THURSDAY, MARCH 26, 2015
    [Best] 5 Cheap and Cheerful Ways to Promote Your Retail Business
    Focus on a few social networks that best serve your business goals and then expand from there as it makes sense. 'You’ve got a retail business, but do potential customers know it exists? Television spots, billboards, radio and magazine ads can add up quickly and are out of reach for most small businesses. 1) List Building. 5) SEO.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 26, 2015
    [Best] Explosive Growth in Marketing Tech: 7 Categories to Implement Now
    Take some time between sessions and be sure to walk around to check out the best of the best in each category. And everyone wants to convert only the best leads. 'Author: Dayna Rothman There is a ton of marketing technology out there! Take a look: Looks like a lot, right? And it certainly is. Content Marketing Management.
  • WEBBIQUITY  |  THURSDAY, MARCH 26, 2015
    [Best] Five Expert Guides to the Best Blogging Tools
    What the best blogging tools based on your objectives and level of expertise? What are the best tools for increasing your blogging productivity? Find these answers and more here in a handful of the best blogging tool reviews and roundups of the past year. 'Blogging, like any other task, is faster and easier with the right tools.
  • CMO ESSENTIALS  |  THURSDAY, MARCH 26, 2015
    [Best] What Shazam Can Teach Marketers about Predictive Analytics
    What’s more, Aberdeen research shows that 42% of Best-in-Class organizations are already creating models of customer buying behaviors and processes to map their customer journeys. After that discovery, our job was simple – we just had to invest more in the ads that were driving the best calls. Image courtesy of Shazam via [link].
  • HUBSPOT  |  THURSDAY, MARCH 26, 2015
    [Best] What the Top 4 Social Networks Can Do For Your Social Commerce Revenue
    When: Facebook data shows that the best times to post to the platform are between 6 and 8 a.m. Pins that do they best are optimized visually. Pins of products do best when the price is included on pin. 'The social commerce marketplace has grown more than 4-fold since 2012. In 2015, social commerce accounts for some $14 billion.
  • MARKETING ACTION  |  THURSDAY, MARCH 26, 2015
    [Best] From Intern to Beyond: How to Stand Out in the New Marketing Career Landscape
    And the best part is you can use Google as your resource. Ultimately your marketing career and your rate of advancement are in your hands, but that’s honestly the best part. 'Marketing is an attractive career, whether you decided on it in college or you’re been drawn to it from another vocation. Develop an Appetite for Knowledge.
  • HUBSPOT  |  THURSDAY, MARCH 26, 2015
    [Best] How to Stay Hungry, Humble & Focused on Growth When Your Business Is Doing Well
    The best VCs attract diverse entrepreneurs and businesses -- and need an investing team that reflects that diversity. 'Being humble keeps you hungry. Christine Tsai, Founding Partner, 500 Startups ( Click to Tweet ). Venture capitalists aren’t often known for their humility, but Christine Tsai represents a notable exception to the rule.
  • VIRALLY BLOG  |  WEDNESDAY, MARCH 25, 2015
    [Best] The Beacons of Gondor in Marketing
    Create tutorials, interview people, talk about what you know best! 'Aragorn : The Beacons of Minas Tirith! The Beacons are lit! Gondor calls for aid. You may think I’m being irrelevant putting Lord of the Rings quotes into a marketing blog. But if you’ve read my others you should know by now I like my movie quotes. Still confused?
  • HUBSPOT  |  WEDNESDAY, MARCH 25, 2015
    [Best] 7 Tools for Finding & Connecting With Influential Bloggers
    It''s best to entrust your company''s reputation with someone more experienced with professional outreach. The top results are your best targets.). The best way to get a feel of the community is to become part of one. What are your best blogger outreach practices? Tips for Effectively Reaching Out to Bloggers. 5) Tomoson.
  • VIEWPOINT  |  WEDNESDAY, MARCH 25, 2015
    [Best] 4 Tips to Power up Prospecting in 2015: #2 Commit to It!
    The last point Mike addresses in this section is one of the most frequently asked questions he’s received over the years: What’s the best time of day to prospect? Yes is the best time of day to prospect.” 'In part 1 of this series, I introduced Mike Weinberg—sales coach, consultant, and author of the book New Sales. Simplified.:
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 25, 2015
    [Best] Are CMOs Poised To Take Over Technology Purchasing?
    Newman is the author of 3 Amazon Best-Selling Books, “Evolve, Marketing (^as we know it is Doomed), “The New Rules of Customer Engagement,” and “The Millennial CEO.” Today, most tech purchase decisions are still being made in the CIO/CTO suite. There is nothing new about that. What will that mean going forward?
  • HUBSPOT  |  WEDNESDAY, MARCH 25, 2015
    [Best] The Anatomy of a Successful Facebook Post
    What kinds of posts get the best results, and how can you increase engagement? While there is no one single right way of creating a perfect post, there are some best practices you can follow to help make your posts more successful. 'When it comes to using Facebook for business, many people wonder what the secret for success is.
  • HINGE MARKETING  |  WEDNESDAY, MARCH 25, 2015
    [Best] 7 Offline Marketing Strategies that Support Your Online Brand
    Print advertisements are best positioned in highly targeted publications where you can guarantee members of your target audience will see your ad. 'For many professional services firms, online marketing has become front and center over the last five years, Why? It can be easily measured and is often less expensive than traditional marketing.
  • BIZNOLOGY  |  WEDNESDAY, MARCH 25, 2015
    [Best] 3 Red flags to identify unsavory SEO agencies
    You’re entitled to this information, and if an SEO agency isn’t transparent, it’s likely they’re not following best practices and possibly even putting your site and business in jeopardy. Any agency or company touting anything similar to “1K High-Quality Backlinks to Your Site Per Month” is best avoided. Fantastic guarantees.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 25, 2015
    [Best] How To Use Dark Posts on Facebook and LinkedIn to Increase Relevance
    In this case, we tested whether adding in more details on the headline worked in our favor, and contrary to best practice, it did. 'Author: Divya Dutt As a social marketer you are often asked to support many different initiatives going on in your company or organization. Different initiatives also involve different goals.
  • SYNECORE  |  WEDNESDAY, MARCH 25, 2015
    [Best] Don’t Let These 3 Myths Stop You from Personalizing Your Content
    Personalization is arguably one of the best methods available for optimizing the lifetime value of your customers. 'Executed correctly, content personalization accelerates the process of moving both anonymous and recognized visitors through the sales funnel to become qualified leads and conversions. Getting started is simple.
  • HUBSPOT  |  WEDNESDAY, MARCH 25, 2015
    [Best] An Introductory SQL Tutorial: How to Write Simple Queries
    SQL happens to be one of the best and most popular tools out there for doing just that. 'Ever heard of the computer language called SQL? You may have heard about it in the context of data analysis, but never really thought it would apply to you as a marketer. Or, you may have thought to yourself, "That''s for the really advanced data users.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 25, 2015
    [Best] Four reasons why traditional book publishing is dying (and what’s next)
    Communty-building Content Ignition Strategy Content Shock Podcasts The Marketing Companion Writing best practices book publishing content code content ignition the marketing companion But along the way, Tom Webster and I also discuss … A few takeaways from SXSW 2015. The virtures of a sub-premium dating service.
  • WEBBIQUITY  |  WEDNESDAY, MARCH 25, 2015
    [Best] 13 Great Guides to Growing Your Blog Audience
    Find guidance on those topics and more here in a baker’s dozen of the best guides to growing your blog audience from the past year or so. 'You’ve put extensive effort into your business blog design, content strategy, research, and execution. Now—how you attract and retain a large audience? Simple—but not easy. Email? Social media?
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MARCH 24, 2015
    [Best] Adobe Marketing Cloud Marches Towards Martech and Adtech Integration
    So maybe Adobe''s approach is best. 'At pretty much the same moment I was publishing my post on the merger of martech and adtech into madtech , Adobe was announcing its latest marketing products, including a press release on uniting “ Data-driven Marketing and Ad Tech ”. Naturally, this caught my attention. Confused yet?
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Best] Why We Acquired Rekindle
    Based on the idea that the best way to meet people is through common friends, Rekindle’s founder Matthew Grace identified an opportunity to use technology in a new and simple way to facilitate first-time connections or rekindle old ones. But how? 1) Make the RIGHT connections. 2) Always be growing. 3) Solve for Culture Fit. Inbound Marketin
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, MARCH 24, 2015
    [Best] 10 Traits Buyers Seek in Salespeople
    What really separates the best salespeople from the rest of the pack? Our research indicates that, from the buyer’s point of view, the best salespeople: 1. 'The 10 Traits Buyers Seek in Sales Superstars. Selling yourself is the first step. Those discussions are critical for making sales. Listen. Tell the truth. See No.
  • CRIMSON MARKETING  |  TUESDAY, MARCH 24, 2015
    [Best] Infographic: What Content Types Do Technology Buyers Consume on Social?
    'The following list does not depict what content types perform best overall; it showcases the responses from B2B marketing technology buyers on which socially-shared content had the most impact to their purhcase decision. Here is the list, in priority order: Case studies. Detailed technology guides. White papers. Podcasts. Blog posts. Videos.
  • VIEWPOINT  |  TUESDAY, MARCH 24, 2015
    [Best] 4 Tips to Power Up Prospecting in 2015: #1 Believe it Works!
    The Essential Handbook for Prospecting and New Business Development became a #1 Amazon Best-Seller and spent a full year as the Top-Rated book in its category. 'Earlier this year I sat in on the 2015 Virtual Sales Kickoff hosted by my friend S. Anthony Iannarino (along with Jeb Blount). Simplified.: Part 2: Tip #2 Commit to It. He is spot on.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 24, 2015
    [Best] Marketing to the B2B Millennial: 6 Things to Remember
    We’ve seen this strategy pay off at KoMarketing as we’ve had several opportunities to train our clients on SEO best practices while also completing critical tasks in order to meet business goals. Did you know? This year, Millennials are expected to surpass the Baby Boomer generation as the nation’s largest living generation. 3% of U.S.
  • LEADERSHIP  |  TUESDAY, MARCH 24, 2015
    [Best] Transform Your B2B Lead Generation with Storytelling
    The best stories are the ones that include strong characters and easily identifiable personalities. 'Go from BORING to ENGAGING  . The bane of chanting “content is King” in recent years is the ocean of truly boring content created in the name of content marketing. BUT, things are changing, and changing fast. It gets your emotion, right?
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Best] How to Produce an Internet Radio Show
    The Blue Yeti mics sound amazing but you''ll probably need to run a few experiments to get the best audio. Position your mouth a few inches from the pop filter for the best sound. 'There are lots of ways to generate and publish content for your inbound marketing efforts. Talk radio is big business. The possibilities are endless.
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Best] 3 Big Retailers That Also Rock Ecommerce
    Best Buy. 'Ecommerce and mobile commerce are obviously here to stay, much to the chagrin of major brick-and-mortar retailers. We’ve seen some of the biggest names in shopping go under, with Borders Books perhaps the most obvious. Then there’s the story of Blockbuster and Hollywood Video, which failed after the introduction of Netflix. Target.
  • HINGE MARKETING  |  TUESDAY, MARCH 24, 2015
    [Best] Technology Marketing: Avoid a Social Media Burnout with a Winning Game Plan
    For the best results, track the correlation between your content and visits to your website, requests for more information, sharing of your posts and new business. Best Practices to Managing Social Media The best-laid plans are only as good as your ability to deliver. And that begins with knowing what you want to accomplish.
  • VIDYARD  |  TUESDAY, MARCH 24, 2015
    [Best] Posting Video Content Online: 5 Essential Considerations
    At this stage we should naturally begin to touch on how inbound channels can best be used to increase the exposure of your video; is it hosted on a 3 rd party website for branding purposes only? 'Video is now an established part of many online marketing strategies, providing an engaging form of media that can easily be viewed and shared.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 24, 2015
    [Best] A NCAA March Madness Marketing Lesson: Cross-Channel & Emotional Storytelling
    Porter said it best when he claimed that “A little March madness may compliment and contribute to sanity and help keep society on an even keel”. 'Author: Ellen Gomes March Madness, the NCAA college basketball championships, takes the country by storm every year. But March Madness is more than just a basketball tournament. Henry V.
  • CMO ESSENTIALS  |  TUESDAY, MARCH 24, 2015
    [Best] Twitter for Marketing: Google’s Back and There’s Gonna Be Trouble… If You’re Not Tweeting
    The Search and Social Media Marketing Cycle: Fundamentally, what Google does best is to help people find things. You can always tweet out your best content again if that’s what people find most valuable. 'Fun fact about me, I actually met my fiancé on Twitter. However, with the recent news that Google will be indexing tweets … again 
  • WEBBIQUITY  |  TUESDAY, MARCH 24, 2015
    [Best] Welcome to Blogging for Business Week!
    The best may even be bookmarked for inclusion in a future best-of post here. 'It’s blogging for business week on Webbiquity. Forbes ). 37% of marketers say blogs are the most valuable content type for marketing. NewsCred ). 17% of marketers plan to increase blogging efforts this year. Forbes ). Rocket Post ). Social Fresh ).
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Best] 12 Tools & Resources to Help You Create Better Buyer Personas
    Lead intelligence is one of the best ways to learn insights and tidbits about your personas. 'At first, creating buyer personas seems simple. They''re just semi-fictional representations of your ideal customers, after all. But when you actually get into the nitty-gritty of creating them, it''s easy to get tripped up. Interviewing Customers.
  • HUBSPOT  |  MONDAY, MARCH 23, 2015
    [Best] The Essential Reading List for Growth Hackers: 15 Experts to Follow
    Although I see a lot of different definitions surrounding this buzzword, I like growth hacker Aaron Ginn’s summation the best: A growth hacker is someone whose passion and focus is pushing a metric through use of a testable and scalable methodology. 'I''ve always been in awe of growth hacking. Follow @seanellis. Follow @mikaelcho.
  • HINGE MARKETING  |  MONDAY, MARCH 23, 2015
    [Best] 10 Essential B2B Marketing Strategies to Grow Your Professional Services Firm
    It’s important, however, to use forms of advertising best-suited to professional services. 'When some firms think of B2B marketing strategies, they think primarily of direct and outbound techniques – messages that you might send straight to clients or prospective buyers that you’ve identified. Embrace them, use them.
  • VIDYARD  |  MONDAY, MARCH 23, 2015
    [Best] Kick the Boring Right Out of Your Video Interview Questions with These 10 Tips
    'As you know, video is the best way to engage with your prospective and current customers. But now for the best part of the interview: when the conversation works around to land on you! The medium works exceptionally well for interview-style videos, including brand culture shoots and customer case studies. Oui, ou non? It’s true.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 23, 2015
    [Best] [Infographic] B2C Marketers Speak—5 Predictions About The Future of Marketing
    'Author: Mike Moeller We recently shared results from an Economist Intelligence Unit survey commissioned by Marketo, where we asked CMOs and senior-level marketers about the future of marketing. closer look at survey responses told us that consumer marketers are feeling an urgent need to overhaul the way their programs are designed and measured.
  • CMO ESSENTIALS  |  MONDAY, MARCH 23, 2015
    [Best] The Voice of the Customer in Branding: A Simple Formula for Success
    Companies that establish and nurture consultative VoC activities enjoy the best of both worlds of reactive and proactive programs. 'Branding 101 – make your business what your customers want it or need it to be. It just doesn’t add up. Reactive: Act After Customers Raise an Issue. This helps them take necessary actions to alleviate problems.
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 23, 2015
    [Best] Storytelling Lessons From Kevin Spacey And House Of Cards
    So what can content marketers learn from some of the best stories going right now? What if your brand had the buy-in and ability to create such a fun and creatively rewarding experience that it was the best that anyone on your team has ever had? 'One of my favorite shows is House Of Cards. Not exactly…. ” There you have it.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 23, 2015
    [Best] Three YouTube stars share their intimate personal branding lessons
    ” Russett: “Taylor Swift is the best at this. Russett: “Taylor Swift is the best at this. 'I recently had the opportunity to meet three of YouTube’s biggest stars — Tyler Oakley , Bethany Mota , and Andrea Russett. Here are five lessons from some of the biggest online influencers on the planet: 1. Be human.
  • HUBSPOT  |  MONDAY, MARCH 23, 2015
    [Best] A Wikipedia Expert's Thoughts on the NYPD Editing Controversy
    This is one reason why Wikipedia officially calls itself the "encyclopedia that anyone can edit" -- through the back and forth of debate, Wikipedia will asymptotically approach the best possible version of events. We asked Wikipedia expert William Beutler to comment on this news story. The History of Self-Interested Wikipedia Edits. Maybe.
  • MARKETING ACTION  |  MONDAY, MARCH 23, 2015
    [Best] Customer Lifecycle Metrics, Part 2: Capture Interest, Gather Insight
    As you can see, every one of these tactics is designed to find out a little more about who your prospects are, what they want, and what might be the best way to start a conversation with them in order to keep them coming back. Which audiences are responding the best, and how can we find more like them? Capture Metrics.
  • B2B LEAD GENERATION BLOG  |  MONDAY, MARCH 23, 2015
    [Best] Inbound Marketing: How a B2B company used a content marketing strategy to improve customer experience
    Each industry will demand unique selling points that will best serve the end user. This can best be done by either accentuating the positive elements that they already have or reducing, even possibly eliminating negative experiences. Who are we speaking to? What message are we trying to convey? What do we want them to do?
  • BLUE FOCUS MARKETING  |  SUNDAY, MARCH 22, 2015
    [Best] Join @CKBurgess and @MNBurgess for @Conferenceboard Communication & Social Media Workshops #SocBiz #HR @SocialEmployee
    Join me, Cheryl Burgess (@ CKBurgess ), and Blue Focus Marketing cofounder Mark Burgess (@ MNBurgess ), as we explore ideas from our best-selling book, The Social Employee (McGraw-Hill, 2013) in during two different sessions on March 27. Here are the details: Friday, M arch 27, 2015. 2 p.m. Friday, March 27, 2015. 15–4:00 p.m.
  • BLOG MY CALLS  |  FRIDAY, MARCH 20, 2015
    [Best] Leaking Lead Attribution: Seal the Dam with Call Tracking
    In fact, BIA/Kelsey reports that 64% of businesses state that the best leads they receive connect with a phone call. 'Are you scared of phone calls? While most marketers carefully measure and analyze online behavior, many of them fail miserably when it comes to tracking calls. How did the person who: Visited your website. Find you? Read More.
  • B2B MARKETING TRACTION  |  FRIDAY, MARCH 20, 2015
    [Best] Don’t Put B2B Marketing Tactics before Strategic Analysis
    By understanding your potential buyers, you can learn the best ways to reach them. 'Too many business people jump right into tactics when it comes to marketing. They think that all they need to do is  get the word out about a product or service and people will buy. Build it and they will come! Here’s what you need to do first.
  • HUBSPOT  |  FRIDAY, MARCH 20, 2015
    [Best] 5 Landing Page A/B Tests (And Their Surprising Results)
    Based off an accumulation of industry-wide trial-and-error findings, marketers have formulated “best practices” for optimizing landing pages. The truth, however, is that these best practices don’t work for everyone. Despite what best practices say, putting your call-to-action above the fold is not always the answer. 2) Images.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 20, 2015
    [Best] [Board Game] Ready, Set, Play: The Game of Lead Nurture
    Board Game] Ready, Set, Play: The Game of Lead Nurture was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post [Board Game] Ready, Set, Play: The Game of Lead Nurture appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Think you’re a pro lead-nurturer?
  • HUBSPOT  |  FRIDAY, MARCH 20, 2015
    [Best] A Simple Formula for Writing Kick-Ass Blog Titles
    With titles, it''s best to under promise and over deliver. I recommend testing out headline length to see what works best for your particular audience. While that seems like a long time, it''s essential to putting our best foot forward with each post we publish. 'Look, I said ass. And in a minute, you''ll know why.
  • HUBSPOT  |  FRIDAY, MARCH 20, 2015
    [Best] The 10 Essential Videos All Schools Should Have on Their Website
    1) A campus tour video is the best word of mouth. 'A picture''s worth a thousand words, but a video is worth even more in your marketing efforts for your educational institution. Videos can help your campus come to life for prospective students, as they see the people, programs, and places that make your school great. 4) Showcase an event.
  • HUBSPOT  |  FRIDAY, MARCH 20, 2015
    [Best] 9 Smart Ways to Measure Your Sales Enablement Efforts
    Tip : If your CRM and/or marketing software doesn''t have this capability, the next best option is to use cloud storage tools like Box.com that can at least tell you the number of downloads. 'Any marketer can tell you that marketing has become a data-driven discipline. Traffic? Check. Leads? Check. Opportunities? Check. More on that later.)
  • MARKETING ACTION  |  FRIDAY, MARCH 20, 2015
    [Best] Landing Page Fundamentals, Part 2: Creating Great Copy and Compelling Offers
    One is testing offers (more about this is our next post); another is by looking at your historical results; a third is by asking or surveying your best customers (the ones you want more of) to find what they find valuable. 'A landing page is one of the most important tools a company can use for its sales and marketing efforts. So what?”
  • E-QUIP  |  THURSDAY, MARCH 19, 2015
    [Best] Should Clients Be Your Friends?
    In fact, you should be all the more motivated to do your best in this regard. 'The small engineering firm had a client relationship that most would envy. Millions of dollars in fees were awarded on a sole-source basis. No proposals were necessary. Business development" activities focused on hunting and fishing trips. There was no contract.
  • BLOG MY CALLS  |  THURSDAY, MARCH 19, 2015
    [Best] 7 Reasons Your Bounce Rate is Crazy High
    Experiment with pop-ups to determine the best approach for your goals. 'Whether you go by the Urban Dictionary or Google definition, when someone decides to “bounce” it’s usually not a good thing. Your “bounce rate” in Google Analytics represents the percentage of single page sessions on your website. Why is Bounce Rate Important? Read More.
  • B2B LEAD BLOG  |  THURSDAY, MARCH 19, 2015
    [Best] How to Go Viral: Developing the Absolute Best Lead Generation Marketing Campaigns
    'Having a video or image go viral is like a dream come true for lead generation marketing, because it’s the fastest way to spread your message and your brand. When something goes viral online, people spread your message for you, and the impact can be big. Sometimes virality happens unexpectedly, but there’s a lot you […].
  • HUBSPOT  |  THURSDAY, MARCH 19, 2015
    [Best] How to Add a CTA Button to Your Facebook Page [Quick Tip]
    Choose the one that correlates best with the webpage you want to send them to. 'Facebook added a very handy feature in December 2014 : the option to place a simple call-to-action button at the top of your Facebook Page. While only available to select businesses at first, Facebook has recently started to roll it out to the U.S.
  • HINGE MARKETING  |  THURSDAY, MARCH 19, 2015
    [Best] Optimizing the B2B Content Marketing Funnel: Turning Contacts into Clients
    The best practice is around seven touch points. The best way to do this is to set up “thank you” pages that are similar to the landing pages offering an opportunity for prospects to contact your firm directly. So where’s the disconnect? Be Patient. Content marketing is not meant to drive revenue overnight. Wrong.
  • FATHOM  |  THURSDAY, MARCH 19, 2015
    [Best] Consumer Brand SEO Pulse: 3.19.15
    Our goal is to stay on top of any new strategies and changes to make sure we are constantly using the best on-site and off-site SEO methods. Whether it’s teaching you about mobile search engine optimization best practices or how to optimize for keywords in 2015, we’ve got you covered. The plugin has since released an update. link].
  • HUBSPOT  |  THURSDAY, MARCH 19, 2015
    [Best] 3 Neuroscience Findings That'll Make You a Better Marketer
    That’s why best practices for presentations include summarizing your points instead of having a huge block of explanatory text. Ask around to see which pieces of collateral performed the best in the past six or twelve months, draw one or two takeaways from it, and spin old pieces in a new angle for new readers. Did you know. Mix it up.
  • HUBSPOT  |  THURSDAY, MARCH 19, 2015
    [Best] 8 Mistakes Brands Make With Instagram
    Whether you’re considering joining, are brand new to the network, or need tips and best practices to get more out of the app, I’ve gathered 8 of the most common mistakes brands make on Instagram backed by the ones that are creating a memorable presence. Each day, half of all users use the app and spend an average of 21 minutes on the app.
  • FATHOM  |  THURSDAY, MARCH 19, 2015
    [Best] Attract & Retain Students with the Right SRM Content [INFOGRAPHIC]
    We higher education marketers use it every day as we strive to connect young people to the best school for them. 'We’re all familiar with the term content marketing. It used to be that creating and promoting quality content was enough to drive a successful strategy.
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