• IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 24, 2014
    [Best] The Staying Power of Buzzfeed’s “What City Should I Actually Live In?” Quiz
    quiz and Endicia offers a quiz on Returns Best Practices. Seth is a serial entrepreneur who has started three companies and has four kids. Two of his companies have been acquired but none of his kids. Follow Seth on Twitter @sethwlieberman. The latest is, “ Which US City Should You Actually Live In?” What Is Going On Here?
  • FATHOM  |  THURSDAY, JULY 24, 2014
    [Best] Paid Search & The Truven 15 Top Health Systems
    To take this analysis a step further, we wanted to take a look at a couple of the top spending health systems to see how well some of them are following PPC best practices. few ad copy best practices that Mayo Clinic should consider incorporating are: Capitalizing the first letter of each word in the ad. on quality and efficiency.
  • CRIMSON MARKETING  |  THURSDAY, JULY 24, 2014
    [Best] From Demand Generation to Revenue Generation: How to Become a Revenue-Driven Marketer [Infographic]
    While there is no cookie-cutter solution, there are proven best practices being used by savvy marketers to drive successful revenue-focused marketing.   . Five Best Practices for Becoming a Revenue Marketer. 'The days of marketing as a necessary cost center are numbered. Start at the top to create a revenue-generation marketing plan.
  • HINGE MARKETING  |  THURSDAY, JULY 24, 2014
    [Best] How to Create Compelling Technology Client Case Stories
    When performing research for our book Inside the Buyer’s Brain , the Hinge Research Institute asked over 1,300 buyers and sellers of professional services to identify the best ways to market to buyers: Buyers consider a reputation for results the most important factor by a wide margin. Case Story Best Practices. Approach them.
  • SYNECORE  |  THURSDAY, JULY 24, 2014
    [Best] Foursquare Unbundles; Appeals to a Audience Exhausted by Social
    Because most of us just need to find the best happy hour in town, and if we see our friends there – cool. 'I’ve never been big into Foursquare. tried it out for a bit last summer, but when my scheduled picked up in the fall, the app quickly made its way into the dusty crevice of the third page of my iPhone. just didn’t have time for it.
  • ANNUITAS  |  THURSDAY, JULY 24, 2014
    [Best] Follow Up – My 2014 Content Marketing Predictions
    'Back in January, I participated as a panelist in a webinar from the Content Marketing Institute, 2014 Content Marketing Trends (access their archive to find and download a transcript  here  ) also featuring Robert Rose, Chief Strategist for the Content Marketing Institute and Mark Bornstein, Sr. Director of Content Marketing at ON24. or Foe? ).
  • HUBSPOT  |  THURSDAY, JULY 24, 2014
    [Best] 25 Must-Tweet Inspirational Quotes From Inbound Experts
    To stay energized, I''ve been doing the next best thing: compiling 25 of the most inspiring quotes from inbound experts. 'When do you feel most inspired? Lots of people feel most inspired at events. It makes sense -- you''re surrounded by tons of interesting people and listening to fascinating speakers. 1) “So the pie isn''t perfect?
  • BIZNOLOGY  |  THURSDAY, JULY 24, 2014
    [Best] e-Commerce SEO: How to avoid eBay’s $200 million Panda mistake
    Review these best practices for mobile sites to ensure Google sees you as a quality option for increasingly mobile customers. 'You think you’ve got e-Commerce SEO problems? Well, did you hear how Google’s Panda update is going to cost eBay about $200 million in revenue this year? The lesson: Don’t do that. Check it out.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 24, 2014
    [Best] Summer Must-Reads: 10 Marketing Books to Throw in Your Beach Bag
    I feel twice  as proud of myself when I’m enjoying books I can apply back at work — it’s the best of both worlds. Summer Must-Reads: 10 Marketing Books to Throw in Your Beach Bag was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. The New Rules of Marketing and PR. Content Rules.
  • HUBSPOT  |  THURSDAY, JULY 24, 2014
    [Best] 9 SEO Techniques to Dominate the Most Popular Methods of Content Discovery
    Informational searches are those in which the user is looking for information -- how to make a strawberry pie, how long to make a title tag, the height of Pike’s Peak, the best surfboard wax, etc. 'Though Google gets roughly 3.5 Navigational Search. What It Is. Why It Matters. Navigational search is used by new and repeat visitors.
  • MARKETING ACTION  |  THURSDAY, JULY 24, 2014
    [Best] The Modern Marketing Agency Pitch
    Showcase the technology you plan to employ to best monitor, optimize, and report on the client’s programs and activities. 'Back when I worked at a marketing agency, assembling a client pitch was like putting on a really big show. Seriously, it was a huge deal. Another one featured a story quilt with wedding photos printed on fabric.
  • HUBSPOT  |  THURSDAY, JULY 24, 2014
    [Best] How to Get More People to Register for Your Next Event
    Once you''ve written all that awesome content and driven a ton of traffic to your signup page, it''s important to have conversion best practices in place so you can convert as much of that traffic into registrations as possible. However, over a third of those people are being left disappointed with the events they are invited to. Social.
  • FATHOM  |  WEDNESDAY, JULY 23, 2014
    [Best] E-Commerce Calls-To-Action
    Using short, eye-catching phrases is best. 'We all know that the marketer’s ultimate goal for retail Web page visitors is conversion. They make the purchase, download a manual, or request more information. But sometimes the consumers need a little push. Here is where a call-to-action can help. Shop today. Shop women’s.
  • VOICE-BASED MARKETING  |  WEDNESDAY, JULY 23, 2014
    [Best] Why Google Removed Photos from Authorship
    It would be in Google’s best interest and the searcher’s best interest to click on the result with higher authority rather than the result with a nice looking image. 'Google Authorship began as a way for authors to gain trust and authority for the content they produce on the web. The photo was for the searcher, not the search engine.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JULY 23, 2014
    [Best] Sales and Marketing Alignment Equals More Revenue
    Make lead scoring a collaborative process: A lead scoring model is very flexible; therefore it should be consistently tested to make sure that it is accurately sending over the best MQLS. 'AG Salesworks is pleased to present you with a guest blog post from Brian Serino , SVP of Sales and Business Development at NetProspex.
  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 23, 2014
    [Best] 4 Picture-Perfect Photo Editing Tools
    The best way to learn is through experimentation. 'Nothing makes an email, social or blog post, or any marketing materials pop like a picture. To promote your business, you want images that stand out. You want pizzazz. To achieve that, you need to add some stunning images. Paint.NET. Plus, there are a bunch of tutorials to guide you along. You’ll
  • WINDMILL NETWORKING  |  WEDNESDAY, JULY 23, 2014
    [Best] 4 Ways To Involve Your Best Social Media Ambassadors
    Ways To Involve Your Best Social Media Ambassadors by Raymond Morin - Maximize Social Business. 'The success story of TELUS’s “Customers First” Program Over the last fifteen years, new web technologies and social media have radically transformed the brand-customer relationship. Social Media Influence
  • WRITTENT  |  WEDNESDAY, JULY 23, 2014
    [Best] 9 Pillars for a Killer Content Marketing Strategy
    The best approach is to view your audience as people, rather than statistics. Your best bet is to hire subject matter experts who can shape your message into one that reflects your brand while educating readers. The best channels to utilize tie back to your audience. 'Image source. Two words: content marketing. Be Consistent.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 23, 2014
    [Best] Marketo Goes to College
    Marketo Goes to College was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Jesse Finn Good marketers are hard to find. In fact, many organizations today are facing huge gaps in their marketing team roster – there just aren’t enough people to do the job. Take Sears, for example. The reason?
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 23, 2014
    [Best] 12 Best Slideshares of 2014 (So Far)
    'Late last year I shared the 25 best presentations  of the year on slideshare. And here’s my own best effort so far this year. The post 12 Best Slideshares of 2014 (So Far) appeared first on B2B Marketing Insider. And the article continues to be one of my most popular articles of all time! Here are some of my top picks: 1. 
  • NUSPARK  |  WEDNESDAY, JULY 23, 2014
    [Best] The benefits of outsourcing telemarketing as part of your demand gen program
    As a businessman or woman, you are looking at your ROI and, without a proper understanding or up to date information about techniques, equipment and processes in modern telemarketing technologies, this capital expenditure may not be in your best interest. Apply that particular feature to a problem they are having.
  • MARKETING ACTION  |  WEDNESDAY, JULY 23, 2014
    [Best] Customer Lifecycle Marketing: Reporting, Part 2
    Marketing plays a vital secondary role, especially in creating mid-funnel and bottom-of-funnel communications that sales uses to convince the prospect that your product is the best suited for the prospect’s business needs. In Part 1 , we covered the first two stages: Attract and Capture. Nurture. Which show no effect? Convert. Expand. Wrapup.
  • FATHOM  |  TUESDAY, JULY 22, 2014
    [Best] Link Earning: The Combination of SEO & PR (A MozCon Takeaway)
    'Rand Fishkin of Moz said it best, “Link earning is going to replace link building.” In our interview with Rand late last year, he explained: “…Social and branding and press and PR and things like content marketing will all replace a lot of the purely link-fueled and link-focused outreach and link acquisition, like link building stuff.
  • SYNECORE  |  TUESDAY, JULY 22, 2014
    [Best] Synecore's Top Marketing Words That Convert [INFOGRAPHIC]
    Now tell us, which words do you find work best for your company? 'You know that words matter, but how do you know you’re using the correct words to convey your message? When it comes to writing copy, the overall objective should be clear, short and engaging. Click here to view the Full Infographic
  • VOICE-BASED MARKETING  |  TUESDAY, JULY 22, 2014
    [Best] City Analytics: How Chicago Leads the Pack in Big Data
    The best part is that the data is available on the backend for future analysis so these organizations can go in later and analyze how long response time is, how much overtime was paid, how long it takes to clean up after a festival and get roads reopened, etc. Go Cloud! What purpose does all this data serve? Data for the People. General
  • LEADERSHIP  |  TUESDAY, JULY 22, 2014
    [Best] “Break the Ice” with B2B Lead Generation Programs that Work
    There is a tendency for executives to make decisions that aren’t in the best interest of the organization due to these legacy issues. 'How would you react if you told someone, “I have this week’s winning lottery ticket and I want to give it to you”, and the individual responds by saying, “No thank you, I already bought 5 tickets”?
  • WRITING ON THE WEB  |  TUESDAY, JULY 22, 2014
    [Best] Judith Briles’ Wise Words to Authors & Writers: Snappy, Sassy, Salty!
    'Judith Briles is an author’s best friend, especially when it comes to book writing. But until her next authors and writers conference, here’s the next best thing: her latest book: Snappy Sassy Salty! When she speaks, I listen… and you should to, if you get the opportunity. It’s summer. It’s hot.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JULY 22, 2014
    [Best] 4 Big Questions to Ask When Outsourcing Inside Sales Teleprospecting
    Not only will these questions give you a glimpse into the best practices the company uses to deliver quality leads to their clients, it also helps you understand the necessary criteria your insourced team might have to look for as well. What are the most crucial factors to look for in an outsourced teleprospecting team? If so, what type?
  • BIZNOLOGY  |  TUESDAY, JULY 22, 2014
    [Best] Google+ is an antisocial network
    There’s one thing they all agree upon, echoing my friend Ike: the best communities grow organically from the bottom up, from the ground up, developing from small virtual villages into much larger, robust towns then cities. For most, Google+ is an antisocial network. Antisocial Networking Service. And now, here’s my third article. Raymond.
  • SAZBEAN  |  TUESDAY, JULY 22, 2014
    [Best] 3 Tips for the Best Use of Video in Mobile Marketing
    Neil Fleming, the New Zealand professor best known for developing the VARK learning model, estimates that 65 percent of all people are visual learners. The post 3 Tips for the Best Use of Video in Mobile Marketing appeared first on Sazbean. But marketing campaigns containing only a talking head and still pictures are missing the boat.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 22, 2014
    [Best] 4 Ways a Longer Consumer Buying Cycle Can Work FOR You
    You also happen to know that your best buyers are between the ages of 30 and 50, so when Rita indicates that she’s 35, your solution adds 10  more  points to her score. Ways a Longer Consumer Buying Cycle Can Work FOR You was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Intrigued?
  • HUBSPOT  |  TUESDAY, JULY 22, 2014
    [Best] Are You Screwing Up Your Twitter Images? 7 Do's and Don'ts to Live By
    3) Do use a Twitter header image that best reflects your brand. 'Images are crucial to making your marketing stand out, especially on Twitter. Though images themselves can help boost your presence, some are better than others. It''s not just enough to slap any ol'' image onto a tweet -- you need to choose the right image. Let''s dig into it.
  • WEBBIQUITY  |  TUESDAY, JULY 22, 2014
    [Best] 23 Outstanding Social PR Guides
    What are the best practices for social PR? The 10 best ways to pitch a blogger by ragan.com. 'As noted in several of the posts highlighted below, the PR professional has changed considerably over the past few years. The audiences, topics, tools, and tactics employed in PR have evolved. Image credit: PRNews. The world has changed.
  • VIDYARD  |  TUESDAY, JULY 22, 2014
    [Best] Announcing Ignite, the World’s First B2B Video Marketing Summit
    At Vidyard we really believe in video’s influence and so we’re excited to announce that on October 1st, we will host the first annual Ignite video marketing summit to explore the latest best practices in video and content marketing, and what the future holds for B2B digital marketers. Can I get a heck yeah?! Blog Vidyard News
  • VIDYARD  |  MONDAY, JULY 21, 2014
    [Best] Video Marketing Pioneer Vidyard Appoints New Chief Marketing Officer
    “I’m thrilled to be joining a team that truly understands the growing impact of online video content for marketing and education, as well as how to help organizations maximize the returns on their video assets through powerful analytics and best-in-class reporting on actual usage and viewer engagement data. Press Releases
  • HINGE MARKETING  |  MONDAY, JULY 21, 2014
    [Best] What Every Managing Partner Needs to Know About Social Media
    Which social media platform is best? 'As managing partners of professional services firms, social media is typically not at the top of our priority list. Growing the firm, finding top talent, deepening client relationships, yes… but social media? Not so much. In fact, I started out with a healthy dose of skepticism. Training your staff.
  • ENGAGE  |  MONDAY, JULY 21, 2014
    [Best] This Week in Content: The Social Network That Pays You
    Check of this short and sweet list of best practices from the realm of new business 'Content marketing hasn’t yet reached full maturity and with new social platforms popping up daily, consumer preferences changing in the blink of an eye, and money being spent hand over fist, it’s shaping up to be a wild ride. Mashable. AdAge. Forbes.
  • BIZNOLOGY  |  MONDAY, JULY 21, 2014
    [Best] 12 experts define Key Performance Indicators (KPIs)
    Here’s one of the best definitions I’ve heard:  K PI’s are an actionable scorecard that keeps your strategy on track. 'Key Performance Indicators (KPI’s) are one of the most over-used and little understood terms in business development and management. They are too often taken to mean any metric or data used to measure business performance.
  • VERTICAL RESPONSE  |  MONDAY, JULY 21, 2014
    [Best] Listen Up: 9 Amusing, Info-Packed Business Podcasts You Should Hear
    The Accidental Creative podcast is hosted by Todd Henry, author of Die Empty: Unleash Your Best Work Every Day and the Accidental Creative. Not only does Mixergy provide a virtual who’s who among successful tech entrepreneurs, Andrew Warner is the best interviewer in the industry. Here are nine podcasts we think can help.
  • MODERN B2B MARKETING  |  MONDAY, JULY 21, 2014
    [Best] 5 Reasons to Invest in Interactive Content
    The app gives you five A/B tests to judge, and for each test, you’re shown two variations of a landing page and asked to guess which one performed best. That being said, we design so many landing pages and receive so many emails (from other marketers) that we think we know what works best – even when we aren’t backed by data.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, JULY 21, 2014
    [Best] Partner Hiring and Training
    Non-productive partner companies often hire the best, but fall short at training their talent. 'Partner Hiring and Training Lessons from Sage Summit. Don’t make that mistake. By Ken Thoreson. You see it in college sports — the top teams tend to recruit the top performers. job of management. The next piece is ongoing training.
  • SALES CHALLENGER  |  MONDAY, JULY 21, 2014
    [Best] 5 Statistics Every Sales Executive Must Know
    Turns out Mobilizers are best positioned to drive change and that’s the profile high-performers tend to engage. 'There has been much disruption in the sales world in recent years. Instead, what customers want today lies within the sales experience itself. CEB Sales members, learn more about the components of a world-class insight.
  • HUBSPOT  |  MONDAY, JULY 21, 2014
    [Best] The Biggest SEO Shakeups of All Time
    Note: if you need a refresher on SEO best practices, be sure to check out our updated guide, Learning SEO From the Experts.). Follow the best practices outlined in our updated guide, Learning SEO From the Experts. 'I sometimes imagine Google’s search engine as this massive, steam-powered, Jules Verne-esque machine. ”).
  • FATHOM  |  MONDAY, JULY 21, 2014
    [Best] Laws of Marketing Power: Master the Art of Timing
    By timing it poorly, you at best annoy and at worst insult the buyer. '“Law 46: Master the art of timing.” ” Everyone knows the old expression, “Timing is everything.” ” Market timing is the art of knowing when to offer a new product/service. product after-sales service) or contract (e.g.,
  • MARKETING ACTION  |  MONDAY, JULY 21, 2014
    [Best] 5 Habits of Superstar Marketers
    The best people … are typically assigned tasks, clients and projects that are normally given to more senior people. 'In a LinkedIn post from last year, Lou Adler, CEO and founder of The Adler Group , points out 12 ways to spot a high achiever. They volunteer or ask to be assigned to projects over their heads. It wasn’t always this way.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JULY 21, 2014
    [Best] Lead Capture: How undermining value impacts conversion
    say this in light of best practices that often argue otherwise. like this experiment because it illustrates the need for testing best practices to optimize for your audience. 'Tweet Less is not always necessarily more when it comes to a lead capture process. Background: An addiction and mental health rehabilitation facility. Version A.
  • THE POINT  |  FRIDAY, JULY 18, 2014
    [Best] Forrester thinks Content Marketing Isn’t Working – They’re Half Right
    More specifically, there’s a great deal of bad content out there (especially on social media), and many companies who haven’t quite figured out yet how to best leverage the content they have. It’s a fair characterization to say that the state of today’s content marketing in B2B circles is a mixed bag. 51% responded “somewhat effectively”.
  • HINGE MARKETING  |  FRIDAY, JULY 18, 2014
    [Best] What Does Google’s Panda 4.0 Mean for Your Professional Services Firm’s Website?
    This best practice takes audience engagement as well as overall SEO into account. Google’s algorithm will never be perfect, but as new updates continue to be rolled out, white-hat best practices continue to be rewarded and spammy tactics continue to be punished. 'Panda 4.0, After analyzing the effects of Panda 4.0 Panda 4.0
  • HUBSPOT  |  FRIDAY, JULY 18, 2014
    [Best] The Fallacy of the Lazy Millennial
    Your best chance is to give it to the 20-something on your team, and you will see the finished product in no time at all! If you''re interested in content like this, be sure to attend Dan Tyre''s talk at INBOUND 2014 , where he''ll talk about millennial sales recruiting, motivation, and how to get the best results from this generation
  • LEADERSHIP  |  FRIDAY, JULY 18, 2014
    [Best] Interesting Infographics: Read This If You Don’t Have A Digital Strategy
    61% of small companies deem how a “holistic” approach works best for them. 'As you’re already aware, it is crucial to have a marketing campaign that oversees various digital components. However, are other companies implementing a set digital strategy? And if they don’t have a strategy in place, what’s preventing them from starting one?
  • BIZNOLOGY  |  FRIDAY, JULY 18, 2014
    [Best] How do I track the source of phone calls?
    It’s not the best idea, but is better than not asking at all. 'I recently was working with a B2B company that does no tracking of how its digital marketing leads to offline sales. Because the great majority of its orders are phoned in, it would seem to be obvious that they want to employ some form of call tracking. But they don’t.
  • MARKETING ACTION  |  FRIDAY, JULY 18, 2014
    [Best] 5 Social Media Mistakes You Don’t Want To Make
    So take the time to make sure your social media is the best that it can be, and check out our free social media marketing toolkit to get started. 'We’ve all made social media faux pas before – a few weeks ago, I accidentally sent a group of friends what I thought was a recipe. Saying: Look at me, look at me, look at me! Asking for follows.
  • VIDYARD  |  FRIDAY, JULY 18, 2014
    [Best] How to Transform Email Subscribers Into Qualified Leads With Video
    Today, I’d like to dig deeper, and give you tips and best practices to ensure you’re getting results from using video in your email campaigns. Video content is best used as an incentive for your audience to continue consuming more of your brand content, or as a way to get potential customers to convert with your clear call to action.
  • WRITTENT  |  THURSDAY, JULY 17, 2014
    [Best] 17 Powerful Persuasive Writing Techniques
    Focus On Your Best Audience. 'Image source. Writing persuasive copy is the goal of every professional copywriter. Persuading Persuading readers to agree with you can help convert them into paying customers. While it can prove challenging at times, persuasive copywriting can be learned and perfected by following some basic techniques. Learn!
  • B2B MARKETING MENTOR  |  THURSDAY, JULY 17, 2014
    [Best] Survey: How to Get the Most Out of Brand Advocates
    And as expert Craig Rosenberg told us, referrals and testimonials are among the best asks you can make of advocates , because they generate quality leads and build trust. As Williams puts it, “the best advocates want to feel like part of the organization they’re advocating for.”. To find out, Software Advice conducted an online survey.
  • EARNEST ABOUT B2B  |  THURSDAY, JULY 17, 2014
    [Best] When brand enemies unite: Big Blue takes a bite of the Apple
    If there’s something to learn, however, it''s that your arch-rival may one day become your best buddy. So maybe it’s best not to knock them because it might come back to haunt you. 'What happens when two big brands with history join forces? Early this week, something quite astounding happened. Despite Apple’s No.
  • HINGE MARKETING  |  THURSDAY, JULY 17, 2014
    [Best] 5 Accounting Marketing Efforts Every CPA Must Know for Higher Growth
    Stay consistent with SEO best practices, such as incorporating meta descriptions throughout your sight and including appropriate header tags. 'When it comes to accounting marketing, you want to know the investment is worth it. Conduct research. Market research also gives you insight into how your processes are performing.
  • FATHOM  |  THURSDAY, JULY 17, 2014
    [Best] How Your Brand Can Avoid These 5 Social Media Mistakes
    Many of the best big brands on social media make a diligent effort to respond to their customers whether it’s a complaint or not. 'Oreo. Starbucks. Coca-Cola. Social media envy, anyone? All of these big brands are known for having a spectacular social media presence. But what about the common social media mistakes you don’t often hear about?
  • ANNUITAS  |  THURSDAY, JULY 17, 2014
    [Best] Why Companies Don’t Market to Their Customers
    However, even organizations that do have control over their data often lack the analytics necessary to determine the best approach to sell effectively to their customers.  This was a significant statement that would have major impact for the organization.  If this is true, then why are so many organizations so bad at doing this? 
  • VIDYARD  |  THURSDAY, JULY 17, 2014
    [Best] How to Maximize Your Webinar Effectiveness With Proven Best Practices
    In this post, I want to break down my webinar best practices from running several of these babies, and attending hundreds more. Hosting a webinar isn’t just as simple as picking a topic and hoping for the best. Teaching attendees best practices about your product will involve heavily marketing your webinar to internal users.
  • BIZNOLOGY  |  THURSDAY, JULY 17, 2014
    [Best] Link Building Basics: Finding link opportunities
    One of the best places to start when you are looking for potential link opportunities is with your competitors. Start with a simple search and add more and more advanced modifiers to filter down your results to find the specific sites that best match your intent. Advanced search modifiers. Reverse image search. Reverse Image Search.
  • TRADESMEN INSIGHTS  |  THURSDAY, JULY 17, 2014
    [Best] Trade Shows: Are You Taking Advantage of the Media Opportunities?
    Editors want to make the best use of their time at trade shows to gather information that they can share with the readers of their publications, e-newsletters and on their websites, to showcase the latest industry trends. 'By Rosemarie Ascherl, PR Foreman, Sonnhalter. Here are a few ideas to take advantage of the editors’ presence: 1.
  • VERTICAL RESPONSE  |  THURSDAY, JULY 17, 2014
    [Best] How to Build Your Email List [GUIDE]
    We’ll run you through the best ways to get started, recommend some tips and tactics, and show you how to avoid a few pitfalls. It can be tempting to ask readers to fill out many details about themselves, but it’s best at first to simply collect their name and email address). Got a mailing list for snail mail? Voila! . It’s free!
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, JULY 17, 2014
    [Best] Join Us for Our First Twitter Chat, #ProspectingChat, Today!
    We share insights and posts from many sales and marketing thought leaders and tweet sales prospecting best practices every day. What are some of the best ways to segment lead nurturing campaigns? 'As you may already know, AG Salesworks is an active user on Twitter. Each chat lasts 45 minutes long. Here are today’s questions.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 17, 2014
    [Best] How to Double Your Marketing Team…WITHOUT New Hires
    How to Double Your Marketing Team…WITHOUT New Hires was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Josh Hill When I first heard about  marketing automation , I was running demand generation programs for an economic research firm. Here’s how it saved my team major hours: Deduping.
  • HUBSPOT  |  THURSDAY, JULY 17, 2014
    [Best] Are These the Smartest Marketing Campaigns of the Past Year?
    They prove that budget should never be a deterrent for compelling creative, and the best campaigns don’t need need some flashy tech integration. “Small Business Saturday” won a Blue award at the inaugural Facebook Studio Awards, and the New York Festivals International Awards deemed it the “World’s Best Idea.”
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 17, 2014
    [Best] 6 Tips From John Legend To Help Your Strategy “Get Lifted”
    lot of times the best songs come from sharing personal, intimate stories that also are universal and relatable to the rest of the world.” It makes you realize what it means and what it takes to be the best.” He spent his days immersed in spreadsheets and his nights recording in the studio with other artists. ” 2.
  • MARKETING ACTION  |  THURSDAY, JULY 17, 2014
    [Best] Customer Lifecycle Marketing: Reporting, Part 1
    The bottom line for “Attract” lifecycle activities is to measure activity so you know what works to increase your visibility and share of audience, so you can make the best decisions about increasing the distribution and appeal of your content and brand. In Part 1, we cover the first two stages: Attract and Capture. Attract. your address).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 17, 2014
    [Best] Creating the beautiful blog with Stanford Smith
    recently had a chance to catch up with Stanford Smith , one of the best social media marketing minds in the business and certainly the go-to-guy for all things blogging. Stan was the co-author of the best-selling book  Born to Blog: Building Your Blog for Personal and Business Success One Post at a Time.
  • ENGAGE  |  WEDNESDAY, JULY 16, 2014
    [Best] Our Director of Search Answers Common Questions About the Seemingly Mystical World of SEO
    In terms of uploading new content, is there a specific frequency that follows SEO best practices? All of this said, it is best practice to link to external websites only when necessary or when it  provides value to the reader. Here are a few that come up more often: 1. “In once a month, every week, etc.)”. For example:  www. content.
  • B2B MARKETING TRACTION  |  WEDNESDAY, JULY 16, 2014
    [Best] B2B Marketer: What’s In Your Toolbox?
    see many vendors approaching B2B marketing with the “tool du jour,” because they hear something new is the next best thing. The key is choosing the best marketing tools for each situation, which of course depends on your target audience and your marketing budget. That’s using a hammer and hoping everything is a nail.
  • WRITING ON THE WEB  |  WEDNESDAY, JULY 16, 2014
    [Best] E-Newsletters: What’s the Ideal Format?
    'Newsletters: What’s the best format to send yours so it gets delivered, opened, and read? . There is a definite divergence of opinions, but according to my readers, the preferred formatting and distribution method for e-Newsletters is HTML. Half What about PDF files? Either sent as an attachment, or viewed as a page on their websites.).
  • HUBSPOT  |  WEDNESDAY, JULY 16, 2014
    [Best] Rand Fishkin Discusses the Future of SEO & Inbound Marketing
    In addition to his pivotal role in starting and growing SEOmoz from an SEO consulting agency to the SaaS company that we all know today as just "Moz," Fishkin has also co-authored The Art of SEO and appeared on the 40 Under 40 List and 30 Best Tech Entrepreneurs Under 30. 'You likely know Rand Fishkin as the cofounder of Moz.
  • FATHOM  |  WEDNESDAY, JULY 16, 2014
    [Best] Back to Basics: Managing AdWords Ads
    Here I’ve outlined some tips and best practices for managing your ads, including tools to simplify your job. 'With all of changes in AdWords emphasizing the importance of ad extensions and quality score, it is easy to get caught up in those features and overlook your ads themselves. Testing & Optimizing. Let’s look at an example.
  • HINGE MARKETING  |  WEDNESDAY, JULY 16, 2014
    [Best] Actionable Research: A Roadmap to a Successful Rebrand
    The map shows all the different routes that you could take to get to your destination, but the GPS has a highlighted route of the best way to get to where you need to go through the least amount of traffic. 'What does it take to successfully rebrand a firm in professional services? You have a road map and a GPS device. On Google+ or LinkedIn?
  • WRITTENT  |  WEDNESDAY, JULY 16, 2014
    [Best] The Art of Influence for Great Copywriters
    The most effective way to get best results from the audience is to appeal to their emotions and promise gratification.The first step of persuasion is always to identify those people that, at any given time, are persuadable to your point of view, and focus your energy and attention on them. 'Image source. Are you a persuasive person? Connect.
  • E-QUIP  |  WEDNESDAY, JULY 16, 2014
    [Best] Three Value-Adding Strategies
    We are often focused to a fault on doing what we do best, unable to connect our work to the strategic needs that drive our projects. 'Value drives business success. The premier companies are those that provide distinctive value. to the provider. The management mandate seems clear: Find ways to create more customer value than your competitors.
  • VOICE-BASED MARKETING  |  WEDNESDAY, JULY 16, 2014
    [Best] How Your Employees Can Make or Break Your Business
    Do you have any special hiring practices that you institute to hire the best of the best? 'When business owners think about how they’re going to take their company to the next level, many factors enter into the equation: market share, revenue, product launches, and marketing, to name a few. Are they sincere? Are they friendly? Genera
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 16, 2014
    [Best] 10 Blogs to Bookmark: Content Marketing Edition
    Why We Like It:  Moz knows better than anyone that SEO and content marketing are best friends — the inseparable kind. 10 Blogs to Bookmark: Content Marketing Edition was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. are often intimidated by the sheer  number  of blogs to sort through.
  • HUBSPOT  |  WEDNESDAY, JULY 16, 2014
    [Best] SEO Evolved: Why Quality Content Is Instrumental to Off-Page SEO
    When a Boston-based seafood restaurant website has thousands of backlinks from a Tokyo-based robotics website, the connection is tenuous (at best), and will likely be of no use to searchers. Off-page SEO. How the heck are we supposed to do that stuff? ” Boom. Off-page SEO = Done. mean, that’s totally legit, right? ready? Pssst.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 16, 2014
    [Best] Does blogging still matter in 2014?
    My mentors used to say that blogging is the best advertising for the products and services you offer on your website. Your services and products are the best advertising. My mentors used to say that blogging is the best advertising for the products and services you offer on your website. Fast forward four years. What happened?
  • MARKETING ACTION  |  WEDNESDAY, JULY 16, 2014
    [Best] Email Blacklists 101: Key Players and How to Stay Off Them
    Just like “The Rock” that once housed Al Capone, the best way to get out of a Spamhaus listing is to never get on it in the first place. The best way to stay off SpamCop is to never purchase or rent data, and to perform regular list cleaning. 'Email blacklists (also known as blocklists or block lists) are everywhere. Let’s take a look.
  • HUBSPOT  |  WEDNESDAY, JULY 16, 2014
    [Best] 8 Simple Hacks to "Undo" Those Embarrassing Tech Mistakes
    We''re all trying to maintain control of our online footprint as best we can. 'In this fast-paced world, when we''re firing off emails, posting status updates, and sending messages a mile a minute, we''ve all pressed "send" or "delete" sooner than we''ve intended at one time or another. Un-Send an Email on Gmail. Here''s how to do it.
  • VIDYARD  |  WEDNESDAY, JULY 16, 2014
    [Best] Vidyard Launches Integration With Pardot: Feed Your Video Viewing Data Directly Into Contact Records!
    It’s the best way to enhance how you track and intepret your prospect’s digital body language. 'On the topic of marketing automation platforms, the possibilities and growth trajectory for the industry seem endless. This is why we’re proud to bring you the Vidyard integration for Pardot. Take a look! Segment and nurture more effectively.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 15, 2014
    [Best] Marketers Have Gained Their “Seat at the Table,” Now it’s Time to Prove Why They Deserve it
    Leading brands including Virgin America, JC Penney, DocuSign, United Airlines, Comcast, LinkedIn, Lenovo, Shutterfly, and Quicken Loans will share their experiences of using modern marketing best practices to develop customer-centric experiences. 'by Kevin Akeroyd | Tweet this The onus is on us. The stakes are incredibly high.
  • HUBSPOT  |  TUESDAY, JULY 15, 2014
    [Best] 9 Awful Ways We Push Customers Away
    You might have the best products out there, but if you don’t showcase them well, even the most willing customer will get put off. You can also put in a prominent search bar on your homepage so that even if your navigation is not the best in the world, a user can still search and find what they''re looking for.). 'Picture this.
  • HINGE MARKETING  |  TUESDAY, JULY 15, 2014
    [Best] An Introduction to the Elements of Responsive Design for A/E/C Websites
    The sad truth is that even the best online marketing efforts can fall flat if your firm’s site isn’t responsive to the variety of devices your audience is using. Obviously not all user experiences can be identical, but it’s in your best interest to mitigate potential bad ones. What is Responsive Design? Performance.
  • WRITTENT  |  TUESDAY, JULY 15, 2014
    [Best] 6 Principles of Persuasion for an Amazing Copy
    'What’s the best marketing you’ve ever encountered? Maybe it’s T-Mobile’s “can you hear me now?” campaign. Or the ever-so-catchy “Every Kiss Begins with Kay” that’s helped the jeweler sell loads of diamonds. Regardless, the marketing was probably far more than just content. It was probably really persuasive. Reciprocity. Social Proof.
  • VOICE-BASED MARKETING  |  TUESDAY, JULY 15, 2014
    [Best] 5 Awkward Phone Conversations That Could Have Been Avoided With VBMA
    The best part is you can automate these kinds of messages for all of your past-due customers, saving you precious time and energy. Call tracking is the best tool out there for always knowing who is on the phone and where they’re calling from. Awkward Conversation: The Collection Call. In fact, it can get downright awkward. awkward.
  • VERTICAL RESPONSE  |  TUESDAY, JULY 15, 2014
    [Best] Business Cards: The Good, the Bad, & the Ugly
    Business cards can be one of your best marketing tools, so having one to begin with is vital. What’s the best business card you’ve ever received? 'Handing out business cards is essential for networking, building brand-awareness and gaining potential new customers. What gives? The Good. Your name. Your title. Phone number.
  • BIZNOLOGY  |  TUESDAY, JULY 15, 2014
    [Best] Domain name registration strategy
    DomainTools, the industry best, keeps historical WHOIS records tracking the history of millions of domains since 2002. 'Thinking of a great domain name, registering it or if unavailable, buying it from its owner, and possibly initiating trademark proceedings are the first steps to implementing a domain name strategy. whatisyourcompany.com.
  • SAZBEAN  |  TUESDAY, JULY 15, 2014
    [Best] 5 Tips for Better Twitter Advertising
    The promoted account campaign (followers campaign) is best for increasing your followers and building audience for the long term. Just like any advertising, testing will help you optimize the ads to get the best results for your budget and goals. '(Photo credit: Wikipedia). Goal Impacts Type of Campaign. Good Messaging.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 15, 2014
    [Best] [Report] What Does Demand Generation Mean to You?
    Read our full report, Generate More Demand: Research, Analysis, Best Practices , and let us know how your organisation lines up. was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. In short, we take it pretty seriously! Notable Demand Generation Statistics. But what do you think? Demand Generation
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 15, 2014
    [Best] Are You Ready For Marketing 2020?
    Their response is to get back to what they do best: creativity and design. 'The explosion of channels we all use to gather, consume and share information is having a dramatic impact on the methods of modern marketers. Evolving consumer habits and the pressures on marketers to help grow the business are re-defining marketing. Source: [link].
  • SALES CHALLENGER  |  TUESDAY, JULY 15, 2014
    [Best] What Sales Can Learn from the World Cup
    Other commentators have noted how Argentina’s offensive players are much more talented than its defensive ones, and indeed, Sunday proved that relying on a good offense, even one led by a player like Lionel Messi, who many believe is one of the best offensive players in the world, is not always enough to win the game. And rightfully so.
  • HUBSPOT  |  TUESDAY, JULY 15, 2014
    [Best] A Simple Guide to Web Traffic Terms
    It''s best to consult your particular tool''s documentation to understand exactly how each is calculated. 'Views, visits, visitors -- it''s all the same, right? Not so fast, speed racer. If that''s your way of thinking, you could be misinterpreting your traffic data and making some ill-informed decisions. Pageviews/Views. Unique Pageviews.
  • MARKETING ACTION  |  TUESDAY, JULY 15, 2014
    [Best] Google Penguin Recovery from a Manual Action
    With so many updates, refreshes and the possibility of a manual penalty vs. an algorithmic one, it’s best to have a professional make the final determination. Once we dive into the details of the exact update that most affected a site it can help determine the best path to take going forward. Want a best practices refresher?
  • LEADERSHIP  |  TUESDAY, JULY 15, 2014
    [Best] 10 Ways to Empower Channel Partners and Drive Sales Growth
    So it is in your best interest to empower channel partners with the right training, tools, resources, incentives and continued support. This has to be derived and extract from intelligence and insights that examples, case studies, benchmarks and best practice studies can provide. Ensure sound lead nurturing processes.
  • HINGE MARKETING  |  MONDAY, JULY 14, 2014
    [Best] Is It Time to Upgrade Your Blog?
    We approached this refresh as an evolution of The Professional Services Marketing Blog , taking the best parts of that blog and building upon them to create a new space that would better serve our audience’s evolving needs – and take advantage of engaging new features. The answer might not be immediately obvious.
  • HUBSPOT  |  MONDAY, JULY 14, 2014
    [Best] New Twitter Dashboard Lets You Measure Performance of Organic Tweets
    Of course, the beauty of Twitter''s new dashboard is that you don''t have to rely on these general best practices to improve your own Twitter content strategy. 'Have you ever craved better insight into the performance of your individual tweets? Well, hold on to your hats, folks. The New Organic Tweet Analytics Dashboard. Test it and see!
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