• EARNEST ABOUT B2B  |  SUNDAY, FEBRUARY 19, 2017
    [Best] This is the week that was in B2B: from HP printergeddon to Accenture rebrand
    Basically, this new infographic explores each type of content and explains when it is best used and why. In a week where we learned that small biz rates are set to soar , talking dolls can be a security threat and you should never ask Joe Public to design a smartphone , the B2B world put on a right royal show of creativity. Yes, really.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, FEBRUARY 17, 2017
    [Best] B2B Marketing Trends for 2016
    them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. B2B Marketing. processes are fundamentally changing. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, FEBRUARY 17, 2017
    [Best] B2B Marketing Trends for 2016
    them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. B2B Marketing. processes are fundamentally changing. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, FEBRUARY 17, 2017
    [Best] B2B Marketing Trends for 2016
    them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. B2B Marketing. processes are fundamentally changing. Look for.
  • LARGEREVRESPONSE B2B WHITE PAPERS  |  FRIDAY, FEBRUARY 17, 2017
    [Best] Six Key Steps to Successful Marketing Automation Adoption
    With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs Selecting a Marketing Automation platform can be a daunting task.
  • LARGEREVRESPONSE B2B WHITE PAPERS  |  FRIDAY, FEBRUARY 17, 2017
    [Best] Secrets to Successful B2B Webinars
    This best practice guide covers a variety of elements surrounding successful webinar strategy and execution
  • B2B LEAD BLOG  |  FRIDAY, FEBRUARY 17, 2017
    [Best] Top-Down and Bottom-Up Sales: Which One Works Best Now?
    For years, salespeople were told to pursue a top-down sales approach. Companies used their marketing data to identify the highest level decision maker at each customer account. It made sense. After all, why wouldn’t you go directly to the top? Why not find the person who makes the most important decisions and get their buy-in […].
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 17, 2017
    [Best] Data is the Biggest Roadblock to Cross Channel Marketing Success
    With so many options, how do you assess the capabilities of each one to make the best choice for your company? Every day 2.5 exabytes of data is produced. Don't know what an exabyte is? Neither did I. One exabyte equals 1 billion GB. The reason I start off with a data stat is simple. Because there's so much of it. IoT ring a bell?
  • SNAPAPP  |  FRIDAY, FEBRUARY 17, 2017
    [Best] Why Interactive Content Matters for Agencies
    From there, we have a comprehensive training and certification program to teach our agency partners not only how to build interactive content but also how to best recommend it and incorporate it into their client programs. It simply does not work as well as it used to. Interactive content is also helping shorten sales cycles. Content loadin
  • VIDYARD  |  FRIDAY, FEBRUARY 17, 2017
    [Best] How to Get Your Sales Team Using — And Loving — Video
    But this post isn’t about convincing you that video is the best tool for your sales team to close more deals. Everyone submits their best video and they discuss as a team what made the video successful. With the average business email account receiving over 100 emails per day, anything that gets more responses is a welcome change.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 17, 2017
    [Best] How to Run a Successful Webinar from Beginning to End
    It’s also a best practice to dial in from a landline phone and use a headset to minimize sound issues or the potential for a dropped call…landing you alone on the line without a speaker. Author: Mary Kate Francis Webinar programs are important in any marketing mix for several reasons. Plan Your Content. Promote Across Channels. Eek! 4.
  • HUBSPOT  |  FRIDAY, FEBRUARY 17, 2017
    [Best] 9 Marketing Books to Read Before Q1 Ends
    The question is: When you're already short on time, how do you pick out the best ones? Throughout his career, Ed Catmull had the confidence to empower his teammates to create the best environment, so they could produce great work together. Simply put, marketers comprise an impressively busy population. Source: Jonah Berger.
  • HUBSPOT  |  FRIDAY, FEBRUARY 17, 2017
    [Best] How to Attract Talent With a Company Hashtag: 10 Inspiring Examples
    Is there a way to turn those discussions into beneficial social media context, something that would help your company grow and attract best talent to your brand? It's getting harder and harder for companies to attract and retain the right people. For this reason, many employers are looking internally to their existing team for support. Slack.
  • ACT-ON  |  FRIDAY, FEBRUARY 17, 2017
    [Best] Seven Best Practices for Building and Growing a Subscriber List
    Below, Kordek and other thought leaders join the party to offer their best practices for building an effective subscriber list. Always give people a ‘Next Best Thing to Do.’ So after they subscribed, ask for some more preferences on the thank you page. Deliverability Email Marketing best practices deliverability subscriber list
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 16, 2017
    [Best] Zaius Offers Mid-Market Customer Data Platform Plus Analytics and Campaigns
    Zaius lacks more advanced optimization such as multi-variate tests that automatically create different combinations of features, finding segments within the audience that respond best to different versions, or predictive modeling. It wasn’t until the end of a long demonstration that I finally understood what Zaius is.
  • CONTENTLY  |  THURSDAY, FEBRUARY 16, 2017
    [Best] 8 Tips for Running Your First Influencer Marketing Campaign
    One of the best ways to do this is to survey your audience and find out what websites they regularly visit, who they follow on Twitter, and so on. This post originally appeared on Social Media Week. Did you know that most ads have an average click-through rate of only 0.06 That’s what we’re going to look at today. 1. Make inroads.
  • HINGE MARKETING  |  THURSDAY, FEBRUARY 16, 2017
    [Best] Lessons from 2017 AEC Research: Marketing & Growth Insights
    Which Marketing Techniques Work Best. It never gets old; with every piece of primary research we conduct at Hinge there are endless lessons to be shared. This years’ High Growth Study was no different. And today I’d like to share with you a few of the key findings from this year’s AEC research. At a Glance. Figure 1. Figure 2. Figure 3.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, FEBRUARY 16, 2017
    [Best] The Importance of Post-Holiday Email Relief
    Adhering to best practices – including limiting mailings to only the most engaged subscribers on a given list – is a key component of that strategy. The 2016 holiday mailing season may be behind marketers, but many top brands show no sign of backing down from sky high email volumes heading into the New Year. Avoid Temptation.
  • MARKETING CRAFTMANSHIP  |  THURSDAY, FEBRUARY 16, 2017
    [Best] Industry Conferences and Seminars: How to Extract their Real Business Value
    Conference sponsors do their best to prevent this type of guerilla marketing.). Simply enjoy the camaraderie, the golf / tennis / beach, and the nightlife…and hope for the best. Regardless of industry, conferences and seminars can be a significant waste of time, money and opportunity. Are my expectations for this conference realistic? 
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 16, 2017
    [Best] Promoted Content: 5 Steps to Take Before Launch
    If you simply want to grow your website traffic, it’s probably best to consider a topic that will resonate with a broader audience. Here are a few best practices to consider when optimizing your headlines: Keep the title short and concise (less than 60 words). Oh, how the times have changed. People share 1.3 Let’s take a look: 1.
  • ONALYTICA B2B  |  THURSDAY, FEBRUARY 16, 2017
    [Best] 10 Tips for Increasing Your Influence
    The biggest and best influencers are those that grow their audience organically in an area that is in fact closely linked to their career. If becoming an influencer was “easy”, then it wouldn’t be such a desirable, lucrative career path. MAKE YOURSELF SEEN. ” Click To Tweet. 2. CREATE CONTENT. LISTEN TO THE COMMUNITY.
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 16, 2017
    [Best] Better built than bought – how to build your email marketing list
    So, your message in their inbox is viewed as an uninvited guest at best, and as a potentially malicious piece of spam at worst. Buying an email list may seem like a great short-cut for growing your email marketing reach, but the chances of doing so successfully are small, and the potential damage is not. Here’s why. Do I know you?
  • SNAPAPP  |  THURSDAY, FEBRUARY 16, 2017
    [Best] 75 Interactive Infographic Examples to Inspire 2017
    75 Best Interactive Infographics From Across The Web. Below you will find 75 of the best interactive infographics from across the web , covering everything from population health to Bloomberg billionaires. Each This is one of the best data visualizations I've ever seen. And, for good reason. Enter interactive infographics. .
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 16, 2017
    [Best] 11 Tips for Starting a New Sales Role
    Case studies are a great place to start, but often, the best stories aren’t written down but rather passed from salesperson to salesperson in classic oral tradition. Find out what you are best at and where you need to improve. Author: Chris Gillespie So you have a new sales job. Quietly, you resolve to outsell them all. Write them out.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 16, 2017
    [Best] Why the marketing world is one big selfie
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. Marketing Strategy Psychology and social media mark schaefer marketing best practices psychology of selfies selfieswant to be cool. want to be relevant.
  • HUBSPOT  |  THURSDAY, FEBRUARY 16, 2017
    [Best] How to Write Effective Job Ads for Your Hiring Funnel
    While that strategy might get you a few results, there are some best practices that can maximize your ad's views and clicks. In turn, that can help attract the best candidates. Become aware of them, then optimize your ads and their titles to get the best visibility -- and, therefore, the best candidates. and move on.
  • ACT-ON  |  THURSDAY, FEBRUARY 16, 2017
    [Best] How to Motivate Customers Across the Entire Buyer’s Journey
    They’ll probably look at your competitors, too, to decipher who has the best option for their needs. Motivation. It’s a word that comes up in various facets of life, from locker rooms to courtrooms to pop culture. The word can evoke negativity, too. What’s your motivation?” a peer or spouse may ask you, trying to pick apart your argument.
  • HUBSPOT  |  THURSDAY, FEBRUARY 16, 2017
    [Best] The State of Video Marketing 2017 [New Data]
    It seems like every year is labeled 'the year of video' by one expert or another -- but 2017 could well have the best claim yet. Of course, it's no secret that video content has become staggeringly popular. And, as with most marketing trends, the more consumers have watched, the more marketers have spent. Some of the highlights include.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 16, 2017
    [Best] The 17 Best Project Management Tools
    Effective digital marketing is a team sport. It requires collaboration between skilled writers, graphic designers, content strategists, SEO experts, PR professionals, social media specialists, and marketing analysts. Such coordination can be challenging even when all team members work in the same office. Google Review Count:  317. Right now. Siasat.
  • HUBSPOT  |  THURSDAY, FEBRUARY 16, 2017
    [Best] How to Design a Pitch Deck that Doesn't Suck
    You aren't just convincing the audience you're amazing at your job -- you're convincing them that you understand them, and that you're the best person to help them overcome their unique challenges. It's no secret that creative agencies aren't big fans of the pitch deck. They didn't come here to expend effort -- they came here to be spoon-fed.
  • PUREB2B  |  WEDNESDAY, FEBRUARY 15, 2017
    [Best] Lead Nurturing’s Biggest Challenges
    While there’s no cut and dried answer to determine a precise timeline, you can come up with the best answer by determining your average customer’s buying cycle. While it’s not wrong to do so, it’s also a missed opportunity to learn from your mistakes or to learn first-hand what best practices to adopt for your next campaign.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, FEBRUARY 15, 2017
    [Best] How to kick start a social employee advocacy program
    At Blue Focus Marketing, we’ve been preaching the value of social engagement since before the release of our best-selling book, The Social Employee (McGraw-Hill,2014). Wondering if social employee advocacy is right for your organization? Interested in championing social marketing strategies, but unsure where to start—or whether it’s worth it?
  • BIZIBLE  |  WEDNESDAY, FEBRUARY 15, 2017
    [Best] 25 B2B Engagement Tactics For All Marketing Funnel Stages
    Individuals in the middle of your funnel are looking for more information, so the best thing you can do is give it to them. With the myriad of available B2B marketing engagement opportunities, which strategies should marketers use, and at what point in the buying journey? TOP -- Marketing Funnel Stage Engagement Tactics. 1.
  • DISTRIBION  |  WEDNESDAY, FEBRUARY 15, 2017
    [Best] See You at the 2017 LIMRA Distribution Conference
    Opportunities ahead. We are pleased to announce we will be joining other top brands at the 2017 LIMRA Distribution Conference for Financial Services. Organizers for this yearly premier event boast it is perfect for anyone with a vested interest in channel growth, productivity and reshaping distribution for success. Speakers and Highlights.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 15, 2017
    [Best] How A CMO Uses Storytelling To Engage Audiences
    Instead, we curate the best experts in the industry to share their advice through articles, video, webinars and live events. Email (for all the reasons noted above) is proven to be one of our best mechanisms to deliver that content. Jeremy Duerksen is CMO at Peaksware. Well not about horses and sport motos, maybe next time. CMO Corne
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 15, 2017
    [Best] What promotional products are on your desk? [survey results]
    Here are the survey results: Which best describes your job title? When it comes to promotional products, there is one thing for sure, this marketing method and advertising tool has stood the test of time. The BPMA recently commissioned a survey that polled over 1,200 business people in the United Kingdom. 39% of respondents were managers.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 15, 2017
    [Best] 5 Steps to Market to a New Vertical
    But all the hard work and investment pay off as you go from being relatively unknown in a segment to the best-in-class solution. Author: Vyoma Kapur Financial services. Healthcare. Higher education. Manufacturing. Marketing to a new vertical  is no easy feat. It takes time, resources, and dedication. Understand the Market.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 15, 2017
    [Best] Stop. Look. Listen. It’s time for an influencer marketing campaign
    Like any marketing initiative, an influencer marketing campaign is best served when it has a solid plan in place. Sellas evergreen influence influence marketing influence marketing best practices influencer marketing influencer marketing campaign influencer outreachBy Brooke B. Sellas, {grow} Contributing Columnist. source ]. source ].
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 15, 2017
    [Best] Apply Yourself: 28 Marketing Awards Worth Going For
    That's why there are formal marketing awards -- official ways of recognizing some of the most remarkable work done in the area, usually presented with some sort of trophy or plaque, as well as public proclamation as that year's "best of" something. It was the 2016 winner of the "Best Limited Budget Campaign" category. This U.K.-based
  • ACT-ON  |  WEDNESDAY, FEBRUARY 15, 2017
    [Best] 4 Ways That Automation Is Transforming Marketing
    Content marketing keynote speaker and best-selling author Ann Handley said, “Even when you are marketing to your entire audience or customer base, you are still simply speaking to a single human at any given time.”. The results it brings to marketers today are very real, and very beneficial. Marketing automation: The nuts and bolts.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 15, 2017
    [Best] 4 Internal Struggles Great Leaders Must Overcome
    The best way for your team to support you is to disagree with you. If you have an obligation to dissent, then we get the best minds and we get the best outcomes. Some leadership challenges are predictable: inspiring your team, guiding organizational change, prioritizing the right things at the right time. study conducted by M.
  • WEBBIQUITY  |  WEDNESDAY, FEBRUARY 15, 2017
    [Best] Five Tips to Help You Write Outstanding Content For Your Blog
    Content is king, and blogs often make the best castles. Even the best content won’t attract people to your blog if they can’t find it. Unfortunately, many people struggle to consistently write the type of high-quality content that attracts and holds readers, and stands out in search. Organize Your Content.
  • CONTENTLY  |  TUESDAY, FEBRUARY 14, 2017
    [Best] Weekend Update: Should You Publish Every Day?
    ” According to Hootsuite , one of the best times to post to Facebook is between 12 and 1 p.m. But the best way to find out is experimentation. In 2006, Time magazine realized its readers were too busy during the week to flip through each issue. So Richard Stengel, the magazine’s former editor-in-chief, made a drastic move.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 14, 2017
    [Best] 30% of Content Marketers Are Motivated by Ranking Higher in Search
    Clutch’s recent research , “The Complete Guide to Content Marketing for SEO,” highlights best practices for B2B and B2C companies when publishing content for SEO purposes. This survey of 300 content marketers found that 30 percent create content to rank higher in search engines. 99% of Companies Now Use Data to Produce Marketing Content.
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 14, 2017
    [Best] There’s Never Been a Better Time to Launch Interactive Content (Here’s Why)
    Eventually, that paper became non-essential as many decided the best way to stay up-to-date was to click through news on a desktop, generally at the office in between rounds of answering emails or hopping […]. Twenty years ago, settling in with the morning paper and a cup of coffee was part of most adults’ morning routines.
  • B2B LEAD BLOG  |  TUESDAY, FEBRUARY 14, 2017
    [Best] Expert Interview Series: Victoria Spall of Browser Media About Using Customer Data and Employing Best Practices to Maximize the Impact of Digital Marketing
    Victoria is a senior account manager at Browser Media, where she specializes in B2B digital marketing and has a passion for all things geeky. We recently sat down with Victoria to hear her thoughts on the current state of digital marketing, including social media, email marketing, and important metrics for digital campaigns. Tell us a […].
  • INFER  |  TUESDAY, FEBRUARY 14, 2017
    [Best] In the next 5 years, we are going to see a reimagining of automation through AI: An Interview with Sean Zinsmeister
    Zinsmeister:  I think Google CEO Sundar Pichai had the best analogy, that AI is the new mobile. have too many leads, how can I find the best ones? 2. In these outbound cases, companies need help not only with prioritizing the best accounts from their CRM, but also with discovering new ones to go after. What’s your take?
  • VERTICAL RESPONSE  |  TUESDAY, FEBRUARY 14, 2017
    [Best] Set up your email campaign: VerticalResponse’s new editor makes it easy
    Add manually: If you only need to add a few emails to a list, your best option is to do so manually. Our new email editor gives you more freedom to change the layout and individual design elements of your campaigns. To introduce all of the updates and help you start sending emails today, we’ve created a series of how-to guides.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 14, 2017
    [Best] 4 Delicious Recipes to Sweeten up Your Marketing
    Delicious Recipes to Sweeten up Your Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 4 Delicious Recipes to Sweeten up Your Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Lisa Marcyes Well, it’s that time of year again.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 14, 2017
    [Best] Surprise! It’s not about passion. Five lessons on building a huge personal brand
    By Mark Schaefer. I’m proud to announce the official launch of my sixth (and best) book, KNOWN: The handbook for building and unleashing your personal brand in the digital age. searched out individuals who were the best-known in their field … and it kind of snowballed! You will learn a TON from reading my book.
  • VIEWPOINT  |  TUESDAY, FEBRUARY 14, 2017
    [Best] How to Leave Voicemails that Generate Results
    Best case you get a call back that turns into an angry prospect because of your approach. Have you ever scheduled a meal for you, your significant other and close friends? Did it take more than one or two phone calls, emails and texts to settle on a date, time and venue? Of course! How will the prospect benefit from calling you back?
  • HUBSPOT  |  TUESDAY, FEBRUARY 14, 2017
    [Best] Want More Success Using Instagram? Experts Share Their Best Tips for Businesses [Live Hangout]
    For many marketers, it’s no longer enough to have a strong Twitter or Facebook presence. We’ve got to go where our prospects and customers are -- and for many folks, that's Instagram. Still working on getting started on Instagram? Got an account but struggling to get more followers and turn them into leads? Meet the Instagram Experts.
  • BIZIBLE  |  MONDAY, FEBRUARY 13, 2017
    [Best] B2B Analytics: Accessing And Using Advanced B2B Marketing Metrics
    In How Bizible Uses Bizible , we describe the best questions to pursue when it comes to improving marketing performance. One of major benefits of working at Bizible is “dog-fooding” your own product. We get to test new product features each month and it’s like being the test driver for every new Ferrari model. Conclusion. Marketing Analytic
  • DISCOVERORG  |  MONDAY, FEBRUARY 13, 2017
    [Best] 8 Lessons From Online Dating For Email Marketers
    The best sales and marketing professionals have confidence in what they’re offering and they’re not afraid to show it. After all, why not put your best foot forward? Use your best pictures. There are plenty of studies out there on the best time to send an email. Some say that Tuesday mornings are the best. Wrong.
  • CONTENTLY  |  MONDAY, FEBRUARY 13, 2017
    [Best] 7 Things You Should Know Before Researching Content Marketing Solutions
    best practices. Imagine you’re a tailor. One afternoon, someone calls your shop and asks you to make a pair of pants. What kind of pants?” ” you ask. “Oh, just pants,” they say. “How much do pants cost?” ” Taken aback, you ask the well-meaning caller why they need the pants. Is it for a wedding?
  • HINGE MARKETING  |  MONDAY, FEBRUARY 13, 2017
    [Best] The Branding Process for Professional Services Firms
    In the context of a professional services firm, we have found that reputation best captures the essence of a brand. It just makes sense: well-known firms with strong reputations — the best brands in an industry — are easy to refer. The branding process is a systematic approach to creating and promoting a firm’s brand. Brand Identity.
  • CONTENT STANDARD  |  MONDAY, FEBRUARY 13, 2017
    [Best] Spring Cleaning, Marketing Style: How to Conduct Your Next SEO Audit
    Best Practices and Technical Know-How. Until today, this has mostly meant new best practices, but now, it’s looking like the next generation of HTML may be built around responsiveness. It’s that wonderful, humbling time of year. In fact, some of them may be beginning to plateau. Stay on Top of Trends. Mix Up and Cut Down.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 13, 2017
    [Best] 4 Value Selling Tools to Move Leads Down the Funnel
    An assessment tool helps your prospects define their business problem and shows how they measure up to industry benchmarks and best practices. If leads are evaluating multiple solutions, a TCO tool can validate your solution as the best choice. What does this mean for marketing? Assessment tool: identify gaps in performance.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 13, 2017
    [Best] Social media proficiency: A life skill?
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. By Mark Schaefer. Why is it important for senior executives to master something like social media and personal branding? Don’t they have enough on their plates?
  • CHIEFMARTECH  |  MONDAY, FEBRUARY 13, 2017
    [Best] The most memorable martech resume I’ve seen
    Dear Erica, What’s the best resume you ever saw? This guest post by Erica Seidel is part of a regular column she writes, Ask the Martech Recruiter. Erica runs The Connective Good , a retained executive recruiting firm that helps companies land leaders in martech, marketing, digital strategy, analytics, and market research. Careers
  • ACT-ON  |  MONDAY, FEBRUARY 13, 2017
    [Best] Customer Lifecycle Metrics, Part 5: Retention and Expansion
    In a recent report from Gleanster and Act-On,  Rethinking the Role of Marketing ,  the survey results showed that that the best performing marketing teams are the ones that take full control of the customer lifecycle – going beyond awareness and acquisition to extend their focus to conversion, retention, and expansion. Expansion Metrics.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 13, 2017
    [Best] The 29 Best Social Media Monitoring Tools
    Cool Web Tools Social Media Marketing Alianzo Attentio best social media monitoring tools Blogging Wizard Brand24 BrandMentions BrandWatch Buffer Social BuzzBlogger Catherine Pham Cision Comms Axis Crowdbooster CrowdTangle Curalate Entrepreneur Geckoboard Iconosquare iMedia Connection Inc. 58% of consumers follow brands on social media. 71%
  • HUBSPOT  |  MONDAY, FEBRUARY 13, 2017
    [Best] 13 Web Design Trends to Watch in 2017
    This style works best when the rest of the page is kept minimal and clean, like this example from French agency Big Youth. 2) Cinemagraphs. The landscape of web design is constantly evolving. To help you prepare for wherever the web design tide takes us in 2017, we've put together a list of 13 trends to keep a close eye on.
  • EARNEST ABOUT B2B  |  MONDAY, FEBRUARY 13, 2017
    [Best] This is the week that was in B2B: from surrogate meeting attendees to AI tools
    In short if you want to get the best out of your agency, give them some breathing space to be creative. In a week where Netflix got a kicking for its dirty data centres , Forrester revealed who was most at blame for losing our data and Uber got sued by a philanderer , there was much to write home about in the world of B2B. Check it out here.
  • OPENTOPIC  |  SUNDAY, FEBRUARY 12, 2017
    [Best] Lead Generation: A Beginner’s Guide to Generating Business Leads the Inbound Way
    You know, the moment you’re about to dig into the best darn pile of spaghetti and meatballs you’ve ever seen. We’ve all been through it. Just as you twist your fork in the pasta, spear a mouth-watering meatball, and go in for the first savory bite … the phone rings. “May I speak to Lindsay Kow-low-witch?”
  • CHIEFMARTECH  |  SUNDAY, FEBRUARY 12, 2017
    [Best] THE HACKIES: How to use your unique dataset to create valuable content
    Whenever we look back at our best performing content, a clear trend appears: content where we share our data consistently performs well. This article is a guest post by Jordan Con of Bizible. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? NOTE: Above all, be good to your customers. Other Examples.
  • CONTENT STANDARD  |  SATURDAY, FEBRUARY 11, 2017
    [Best] With Great Power: Ethical Marketing in the Face of IoT
    Brands already use algorithms to interpret data and segment populations, thus narrowing the scope of their focus and, in many cases, seeking to identify the best candidates or customer prospects. To best protect themselves and their consumers, brands must take this oversight into their own hands. In many cases, the answer is no.
  • ACTIVEDEMAND  |  FRIDAY, FEBRUARY 10, 2017
    [Best] Track and Use Data from SMS/Text for Your Marketing
    Brands need to supply prospects with communication options that best fit them, such as texting, but too many businesses treat SMS as a one-way broadcast. Which channel offers the best opportunity to be seen? The Power of Incorporating SMS/Text Into Your Marketing. Over 560 billion texts are sent every month worldwide. Some 18.7
  • LEADERSHIP  |  FRIDAY, FEBRUARY 10, 2017
    [Best] Interesting Infographics: Influencer Marketing Drives 11x more ROI
    Best of all, you get this ongoing exposure with zero extra investment. Influencer marketing is a lot more sophisticated than just buying banner ad space. It means getting your message out to your influencers, who will in turn create genuine, quality content that other consumers can relate to. But how many more? Let’s see what they found out.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 10, 2017
    [Best] Social media strategy leaders: Kerry Gallagher
    Our programs tend to have more defined goals, timeframes, and budgets, but we also provide consultative support and guidance to help other teams choose the appropriate channels, target audience, content, and more to best support their goals. Where in the funnel does social work best? I see that it touches all aspects of the funnel.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 10, 2017
    [Best] The Next Generation of Influencer Marketing
    The Next Generation of Influencer Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post The Next Generation of Influencer Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. This is an indicator of early maturity in influencer marketing.
  • CONTENT STANDARD  |  FRIDAY, FEBRUARY 10, 2017
    [Best] A Marketing Analytics Checklist for 2017
    To simplify your marketing analytics, it’s best to start by envisioning the end goal of your efforts. And knowing what specific metrics you want to track is the first step to identifying the platform that’s best designed to track them. Here are a few ways to best take advantage of the human factors in your equation: 1.
  • HUBSPOT  |  FRIDAY, FEBRUARY 10, 2017
    [Best] A Brief History of Snapchat
    The best part? “Snapchat isn’t about capturing the traditional Kodak moment. It’s about communicating with the full range of human emotion -- not just what appears to be pretty or perfect.”. Since Spiegel's blog post, Snapchat has already had a huge impact on social media and content marketing. What Is Snapchat? The History of Snapchat.
  • ACT-ON  |  FRIDAY, FEBRUARY 10, 2017
    [Best] 7 Steps to Achieving Optimal Sales & Marketing Alignment
    At the same time, you should compare both sets of current profiles against what you know – based on intelligence gathered from your marketing automation, CRM, and sales systems – about your best (and worst) customers. Take the time to review current best practices for creating and sharing content. Oil and water. Fire and ice.
  • DISCOVERORG  |  FRIDAY, FEBRUARY 10, 2017
    [Best] What Does it Take to Have High Revenue Growth: The Results Are In!
    Account-Based Everything Best Practices from the Industry Guest Blog B2B B2B Insights B2B Sales B2B Sales Insights Marketing Strategies Sales Effectiveness sales strategies Sales SuccessThis piece was originally posted February 6th, 2017 on Smart Selling Tool’s blog and written by its founder Nancy Nardin. Looking to Achieve High Growth?
  • BLUE FOCUS MARKETING  |  THURSDAY, FEBRUARY 9, 2017
    [Best] How Can Storytelling Energize Your Personal Brand? Advice from @CoachOra @williamarruda
    Sometimes the best advice is the simplest. Ready to make 2017 a career year, full of new opportunities, new connections, and new pathways to success? In their new ebook Be More Successful in 2017, William Arruda and Ora Shtull of CareerBlast cut out the fat to help you get down to business. With contributions […]. Branding Marketing
  • SNAPAPP  |  THURSDAY, FEBRUARY 9, 2017
    [Best] 14 Things I Learned While Getting Marketing Fit
    Yes, it was snowing – lightly, in that way that Bostonians laugh and say “You are no match Mother Nature, you have not bested me yet!” (see: crippling snowstorm as payback the same week). Matt Heinz put it best: “Can you buy a beer with your results?”. 5. Our hotel was overbooked. cab drivers don’t always listen. Who am I to argue?
  • FATHOM  |  THURSDAY, FEBRUARY 9, 2017
    [Best] How to Build Successful Healthcare Paid Search Campaigns
    The best way to reach patients and ensure your message gets to the right person at the right time is through paid search. Healthcare marketing is transforming, and paid search is at the head of that transformation. This all is changing the way healthcare marketers reach and relate to clients. Don’t believe me? The proof is in the pudding.
  • HINGE MARKETING  |  THURSDAY, FEBRUARY 9, 2017
    [Best] Return on Marketing Investment: A Professional Services Primer
    In fact, there are many different ways to calculate ROMI — and just as many opinions on the best way to do it. In our ongoing High Growth Study , we identify the online tools that the best performing firms invest in to reach their target audiences: Email marketing. Sometimes things went well, sometimes not. From Dark Art to Science.
  • BIZIBLE  |  THURSDAY, FEBRUARY 9, 2017
    [Best] Leveraging Unique Data For Powerful Content Marketing
    Whenever we look back at our best performing content, the data is pretty clear: when we leverage our unique data, our audience responds. As a content marketer, I’m always trying to deepen my understanding of our audience. What information are they looking for and how can I provide something that’s valuable? Other Examples.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 9, 2017
    [Best] The B2B Marketer’s Essential Guide to WeChat Official Accounts
    Best Practices for WeChat Official Accounts. Keep Updating and Catch the Best Time. Of course, businesses should also experiment with posting times to find out the best time for your audience. You may have heard that WeChat is a must-have mobile app in China. just spent the Chinese New Year in China. percent over last year.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, FEBRUARY 9, 2017
    [Best] 4 Steps to Standardize Your Data and Get Better Insights
    This follows best practices. It’s best practice to also enforce standards on data already collected, so all the data is in the same format. The line between a lot of data and too much data is razor-thin. All marketers and salespeople want the former, but achieving the latter is all too easy if we don’t use data standards.
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 9, 2017
    [Best] Interesting content marketing trends to watch for in 2017
    Don’t let your business get left behind, stay abreast to what trends are relevant and how your business can best leverage that information. Strategic content marketing is an integral part of successful businesses, both local and globally. Companies can no longer rely solely on face-to-face sales or word-of-mouth advertising.
  • VIDYARD  |  THURSDAY, FEBRUARY 9, 2017
    [Best] How Marketing Can Enable Sales To Use Video
    Equipping a sales team with the best content is very likely on every marketer’s list, though maybe not at the top—let’s call it a ‘nice to have’. That could ease the process for a sales team that should be focused on what they do best—closing deals! For the majority of businesses I would argue this is in fact a falsehood.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 9, 2017
    [Best] 5 Ways to Find Marketing Inspiration in Your Daily Life
    Ways to Find Marketing Inspiration in Your Daily Life was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Ways to Find Marketing Inspiration in Your Daily Life appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. That email won’t right itself. Was it funny?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 9, 2017
    [Best] Why content is your enemy and experiences are your friend
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. Isadora Becker as Marge Simpson. By Mark Schaefer. recently had an interesting conversation with my friend Jeremy Floyd , the CEO of FinWorx , and he made a provocative comment.
  • HUBSPOT  |  THURSDAY, FEBRUARY 9, 2017
    [Best] How Experiential Marketing Works: 7 Enlightening Tips
    Here are some of the best practices we've found. That’s why VR can be an experiential marketer’s best friend. Instead, the best way to turn strangers into customers is to bring them to you , instead of fighting for their attention in a sea of marketing messages. What makes a good story? Is it the happy ending? Source: Suggest.
  • AVITAGE  |  THURSDAY, FEBRUARY 9, 2017
    [Best] Knowledge Delivered
    This works best when organizations incorporate the right knowledge, learning, communication support, and high-value content into daily activities and operating systems. The challenge is how best to do this. Our theme this year is Knowledge Delivered. We are all knowledge workers. Knowledge is actionable information. To […].
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 9, 2017
    [Best] Five Strategies for Improving Customer Experience
    Your marketing message must explain why customers should use your product instead of your competitors’ The best way to highlight your competitive advantage is to make your marketing efforts tell a story about your customers, not your products. Guest post by Brooke Cade. They are the key to your brand’s ultimate success and survival.
  • ACT-ON  |  THURSDAY, FEBRUARY 9, 2017
    [Best] Your 2017 Resource Guide to Digital Marketing Conferences
    Every year, in nearly every industry, businesses organize conferences that attract the best and brightest professionals. In this guide we hope to dispel myths, share resources, and highlight a few helpful best practices so you can get the most out of conference season. Best of all? The smell of networking in the air.
  • HUBSPOT  |  THURSDAY, FEBRUARY 9, 2017
    [Best] 6 of the Best Messaging Apps for Different Scenarios
    We found some of the best messaging apps for a variety of scenarios, and make our recommendations below. 6 of the Best Messaging Apps for Different Scenarios. 1) WhatsApp. Anyone remember AIM -- previously known as AOL Instant Messenger? I do. remember downloading it to get through hours of a high school computer science class.
  • DISCOVERORG  |  THURSDAY, FEBRUARY 9, 2017
    [Best] Introducing AccountView by DiscoverOrg
    Jumpstart Account-Based Everything & Identify Target Prospects That Look Just Like Your Best Customers. But, to get it right, sales & marketing professionals must first understand the profile of their best and most valuable customers, develop an ideal customer profile (ICP), and use it as a pattern for identifying target prospects.
  • HG DATA  |  WEDNESDAY, FEBRUARY 8, 2017
    [Best] 8 Team Building Lessons
    Hire talented people —My best hires haven’t checked off all of the requirements on the job posting. But it’s necessary in order to be the best manager possible and create the strong teams that your organization needs. There may not be a one-size-fits-all playbook to help startups build productive teams. You are not special in this.
  • OPENTOPIC  |  WEDNESDAY, FEBRUARY 8, 2017
    [Best] Reaching Millennials With Social Media: New Research : Social Media Examiner
    Wondering how best to reach them on social media? Are Millennials part of your customer base? In this article, you’ll discover insights from new research you can use to get your social media messages in front of Millennials. Census Bureau’s International. Brands & Marketers
  • DISTRIBION  |  WEDNESDAY, FEBRUARY 8, 2017
    [Best] Three Signs You are in Need of White Label Marketing Automation
    What does white label mean, and why is white labeled marketing automation a vital technology for so many businesses? According to Drew Gainor of the Young Entrepreneur Council , white label refers to “a fully supported product or service that’s made by one company but sold by another. White-labeled automation. About the Author.
  • CONTENTLY  |  WEDNESDAY, FEBRUARY 8, 2017
    [Best] Why Pitches Are the Key to Great Content Marketing
    Best of all, it’s kept the creative spirit of our company alive—that six-year-old inside all of us, ready to wave his magic wand and bring an incredible story to life. Go find a six-year-old—preferably a nephew or niece, not some random kid at Whole Foods—and ask them to make up a story. Then give them an assignment.
  • MARKETING CRAFTMANSHIP  |  WEDNESDAY, FEBRUARY 8, 2017
    [Best] First Aid for Media Burn
    The best known example involves Mobil Oil and the Wall Street Journal, but the tactic is still used frequently, with far less fanfare than the Mobil incident. Regardless of how well a company communicates with the press, it stands a good chance of being “burned” on occasion. Don’t be afraid to make some noise.
  • BIZIBLE  |  WEDNESDAY, FEBRUARY 8, 2017
    [Best] How to Build a Successful Content Marketing Campaign
    Monitoring which of your content pieces performed best can give you ideas about what to keep doing and what to change in the future. Running a successful content marketing campaign requires that your content attracts visitors and entices them to come back for more. It’s not enough for your marketing efforts to attract just anyone.
  • OPENTOPIC  |  WEDNESDAY, FEBRUARY 8, 2017
    [Best] Forrester : Marketing : Robots, AI Will Replace 7% Of US Jobs By 2025
    The post Forrester : Marketing : Robots, AI Will Replace 7% Of US Jobs By 2025 appeared first on Opentopic. Brands & Marketers
  • OPENTOPIC  |  WEDNESDAY, FEBRUARY 8, 2017
    [Best] How to get the most from your agency relationships in 2017
    Executives who know how to set up and manage agency relationships are best positioned to improve their marketing ROI. As January draws to a close, many of our New Year’s resolutions have already faded. But as marketers look for new ways to drive growth in 2017, they should take fresh stock of their agency relationships.
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