• HUBSPOT  |  WEDNESDAY, AUGUST 20, 2014
    [Best] 7 Easy Fixes for Common Sales Follow Up Problems [Infographic]
    If you''d like to learn more about our research and hear our best follow up strategies and templates, listen in on a webinar with sales experts Bryan Kreuzberger and Michael Pici. 'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. That''s just not how relationships work.
  • HUBSPOT  |  WEDNESDAY, AUGUST 20, 2014
    [Best] How We Buy vs. How We Date: They're More Similar Than You Think
    The relationship is mutually beneficial, and each person involved is relying on the other to help them become the best version of themselves. 'They say there’s such a thing as love at first sight. but even if that’s true, how successful do you think you’d be if you approached a total stranger and said, “Hey, I saw you.
  • E-QUIP  |  WEDNESDAY, AUGUST 20, 2014
    [Best] 3 Dimensions of the Client Relationship
    The best firms in the A/E business do, but most I encounter seem to favor fishing over farming. One of the best ways to differentiate your A/E firm in the competition for clients is to demonstrate a keen understanding of the client''s business and how your services will help achieve business outcomes. Working relationship.
  • VOICE-BASED MARKETING  |  WEDNESDAY, AUGUST 20, 2014
    [Best] Marketing Challenges Agencies Face and How to Solve Them with VBMA
    You can route a call based on many different factors such as the calls marketing source, location, score, or which agent is best able to handle that call. Tracking and then scoring all inbound phone leads give you the ability to route each call to the representative best suited to handle that call. The Importance of Phone Leads.
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 20, 2014
    [Best] Google Analytics: Top Metrics B2B Firms Should Monitor, Part 1
    Related Stories Intermediate Techniques to Build a Better Email Marketing Campaign Google+ 301: How to Start and Grow a Community Video Marketing Tips for A/E/C Firms: 7 Best Practices. That metric is overall traffic, or the number of visits to a website. 1) Pages/Session. Anything over 2.00 Why is this metric important? Anything below a 2.00
  • FATHOM  |  WEDNESDAY, AUGUST 20, 2014
    [Best] A Round of Applause: A Successful Nonprofit Marketing Summit
    It is impossible to ever have anything be perfect in its implementation, and we left the day with more ideas for growth to ensure the next summit is the best one ever. 'As I stood in the back of the room taking photos in what could potentially be described as a bit eccentric, I realized what an amazing scene was before me.
  • ANNUITAS  |  WEDNESDAY, AUGUST 20, 2014
    [Best] A Marketing Automation Evangelist and Change Management
    had the opportunity to ask Mathew a few questions about his role (one of the best job titles I have ever come across) at Salesforce.com and the inspiration behind the eBook.  So having people understand the need for change management is the best thing I could think of to help people have more success. What is your strategic focus?
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 20, 2014
    [Best] 1+1=3 – How Partner Marketing Defies the Laws of Math
    1=3 – How Partner Marketing Defies the Laws of Math was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Personally, I was excited about the partnership for another reason – it’s a great example of partner marketing. In the technology landscape, partnerships rarely make headlines, but they’re everywhere.
  • FEARLESS COMPETITOR  |  WEDNESDAY, AUGUST 20, 2014
    [Best] The Importance of Marketing Awards for a B2B Demand Generation Agency
    You can follow me on Twitter at @fearlesscomp Filed under: B2B demand generation , B2B lead generation , b2b lead generation companies , Find New Customers , lead generation , Lead Nurturing , Lead Scoring , Management best practices , Marketing Awards , Marketing Metrics , Sales Leads , sales-ready leads. think the importance is simple.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, AUGUST 20, 2014
    [Best] Email Marketing – Is this the best way to reach the professional tradesman?
    'With all the marketing trends and new things over the last several years, email still seems to be the “workhorse”  for most people’s marketing efforts. Recent research from Gigaom reports that over 75% of smart phone users check their emails on their phones. Oh, how the more things change, the more they remain the same.
  • HUBSPOT  |  WEDNESDAY, AUGUST 20, 2014
    [Best] 9 Companies With Truly Inspiring Mission Statements
    The best ones strive to combine physical, emotional, and logical elements into one exceptional customer -- and employee -- experience. The mission of Trader Joe''s is to give our customers the best food and beverage values that they can find anywhere and to provide them with the information required to make informed buying decisions.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, AUGUST 20, 2014
    [Best] B2B Companies Use Twitter for Customer Support No Matter Their Size
    Dedicated Support on Twitter Is the Best Bet for Big B2B Companies. 'The days when B2B companies picking up the phone or answering emails was good enough are long over. Now, customers take to Twitter even before they call you. And things are only going to get worse if your B2B company isn’t on Twitter. Photo credit: Flickr.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 20, 2014
    [Best] 3 Steps to Building a Better B2B Target Account List
    While they may not be as big as the elephants, you will find many of your best near-term opportunities in this group. Identify your best site visitors: Using a solution like Demandbase , you can identify companies viewing key pages or content on your site and that fit your target profile. Sadly, the answer is usually no. Really.
  • MARKETING ACTION  |  WEDNESDAY, AUGUST 20, 2014
    [Best] Did I Just Get a Google Penalty?
    Make sure you are using proper SEO best practices on paginated pages and category pages of your site; these are often the culprits behind duplicate content on WordPress blogs. 'To watch the on-demand webinar, just click the slide. Recently I did a webinar called “ Did Google Just Penalize Me ?” for Website Magazine. Another great question!
  • HUBSPOT  |  WEDNESDAY, AUGUST 20, 2014
    [Best] 6 Ingenious Microsites You Could Play With All Day
    In 2011, after half a billion people had "elfed" themselves, Forbes called it the "all-time best digital holiday campaign." 'When I was in college, I used to send the URL isitchristmas.com to my friends when we were counting down to the end of exams. But on Christmas, of course, it says “YES.” Send ''em the link. Link ''em.
  • WRITTENT  |  WEDNESDAY, AUGUST 20, 2014
    [Best] 27+ Resources to Learn SEO Copywriting
    Work some SEO best practices into your preferred method and you are good to go. Warrior Forum – One of the best free resources on the web for marketers, writers, and small businesses. 'Image source. Copywriting is how companies sell things online. And offline. Quality content is great. It’s necessary. Is your writing up to scratch?
  • 3D2B  |  TUESDAY, AUGUST 19, 2014
    [Best] Are You Reaching Executive-Level Decision Makers
    They need to be able to look at the big picture and discover the best integrated-solutions, rather than focusing on resolving individual problems with single products.  . It’s all about “first-mover advantage.”. First-Mover Advantage Leads to Market Dominance. Think of eBay, for example, the first company to offer online auctions. What works?
  • ENGAGE  |  TUESDAY, AUGUST 19, 2014
    [Best] In a Data-Driven World, What Is Highly Effective in Social Media?
    Posts without an image, and with four lines of copy and a clear call to action with a link work best. 'Tons of articles offer advice on what exactly is a highly effective post on Facebook, what’s the optimal tweet length, and what images create the highest number of likes or shares. For Twitter, some say use 100 characters of the 140 limit.
  • FATHOM  |  TUESDAY, AUGUST 19, 2014
    [Best] Using Google Site Search Analytics to Develop Quality Content Topics
    The best thing about finding high volume content gaps based off Google Analytics site search terms is that the new content is almost guaranteed to be successful since site visitors are already looking for that content on your website. 'Content is the very fabric that makes a website useful, drives visitors, and ideally results in conversions.
  • VISIONEDGE  |  TUESDAY, AUGUST 19, 2014
    [Best] Measure Up Blog has Relocated to https://www.visionedgemarketing.com/blog/
    All the very best, Laura 'To all our readers and followers.  Hope you are having a wonderful summer. We have moved the Measure Up Marketing blog directly to the VisionEdge Marketing site; enabling our content to all be located in one place.  The blog can now be found at https://www.visionedgemarketing.com/blog/. 
  • HUBSPOT  |  TUESDAY, AUGUST 19, 2014
    [Best] How Authoritative Is Your Content? 7 Tools to Help You Find Out
    These tools help you manage your paid and organic search initiatives with a better understanding of the best (and worst) keywords within your vertical. 'If there’s one thing I love about yoga besides the catnap at the end, it’s that instructors will often remind you that the practice is not a competition. Content Analysis Tools.
  • CRIMSON MARKETING  |  TUESDAY, AUGUST 19, 2014
    [Best] Brian Kardon, Lattice Engines CMO: Stop Guessing What Your Buyers Want— Use Predictive Marketing Technology! [Podcast]
    Engineering success: How Autodesk uses predictive marketing intelligence software plus career websites, like Monster and Career Builder, to discover which companies are the best prospects for its CAD/CAM software sales team to approach. Predictive marketing intelligence companies like Lattice Engines. Podcast] appeared first on.
  • EMAGAZINE B2B BLOG  |  TUESDAY, AUGUST 19, 2014
    [Best] 8 Reasons Your B2B Website Is Ready For A Redesign!
    At eMagine, we like to say your website is your most visible face, and you always want to put your best face forward. complicated CMS can prohibit you from actively changing your website to reflect SEO best practices and add new and fresh content. 'By Dawn Gadless  | Business Development Director. Always be learning.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 19, 2014
    [Best] Is Your B2B Content Strategy Marketing Right- or Left-Brained? [Quiz]
    3)  Which of the following best describes the type of content you primarily create? 8)  Which best describes your content promotion strategy? 'If you’re an online quiz junkie like me, you’ve likely, at some point, taken a psychology test to determine whether you’re right- or left-brained. Have fun! d)  All of the above. b)  Of course!
  • THE ROI GUY  |  TUESDAY, AUGUST 19, 2014
    [Best] How do you Develop and Communicate your Unique Business Benefits?
    Value Map™ It is important to have a framework to help your team derive the best differentiating benefits. In order to best capture this opportunity and increase revenue, we suggest that you review your current value messaging and identify the “white space” in the Value Map. If you answered “Yes”, you are not alone. Benefit Categories?
  • HUBSPOT  |  TUESDAY, AUGUST 19, 2014
    [Best] How and When to Use the 9 Most Common Types of Image Files
    Best practices for printing an image will require it to be no less than 300 dpi. This is by far the best universal tool for sharing graphics. It is by far one of the best tools in any designer’s arsenal. 'This post originally appeared on the Insiders section of Inbound Hub. File Type Terms to Know. Vector vs. Raster.
  • HINGE MARKETING  |  TUESDAY, AUGUST 19, 2014
    [Best] Why You Should Integrate the ‘Content Funnel’ into Your Firm’s Technology Marketing Strategy
    'While there are many opinions on what technology marketing strategies work best when it comes to generating and nurturing leads, what’s not up for debate is this: today, the majority of prospective clients are looking for their information online first – before they’re receptive to any human interaction. Consider the 2.25
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, AUGUST 19, 2014
    [Best] 6 Email Prospecting Tools Every Inside Sales Rep Should Be Using
    Consider implementing one of these tools today for a trial period and assessing which email prospecting tools are best for you. 'As an inside sales rep, your call plans most likely include effective email prospecting strategies. You’re giving out your email to everyone you talk to in case they want to contact you later.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 19, 2014
    [Best] 3 Ways to Justify Your Event Spend
    Understandably, this makes it difficult for data-driven marketers to justify expensive events, and to get clear insight into what works best. Ways to Justify Your Event Spend was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 2) Basic Event Metrics. 3) Revenue Attribution. In Conclusion.
  • HUBSPOT  |  TUESDAY, AUGUST 19, 2014
    [Best] Do You Need a Raise? How to Get Paid What You Deserve
    Depending on how you get on with your boss and how well you perform at work, the direct, no-nonsense approach might be best. 'No one likes to put the trash out. Or got to the dentist. Or do their taxes. Asking for a raise is right up there with those unpleasant activities -- but you have to be brave if you want to get paid what you''re worth.
  • LEADERSHIP  |  TUESDAY, AUGUST 19, 2014
    [Best] B2B Lead Generation Served Las Vegas Style
    Yet, these individuals don’t just spin the wheel and hope for the best. Knowing what best-in-class B2B companies are doing, how they are implementing demand generation strategy, what’s working for them, what’s not, can provide useful learning to enhance your own B2B marketing efforts. 'Of Course It’s A Gamble! That’s what they say.
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 19, 2014
    [Best] 22 Best Social Media Books of 2013 & 2014 Back to School Reading List
    22 Best Social Media Books of 2013 & 2014 Back to School Reading List by Neal Schaffer - Maximize Social Business. 'It’s back to school time! While blog posts are everywhere, there’s a lot of priceless content in books that … Continue Reading. Comments Thanks so much for writing that book and for all that you have.
  • WEBBIQUITY  |  TUESDAY, AUGUST 19, 2014
    [Best] 23 Terrific Email Marketing Guides
    What are the best practices to maximize open and click-through rates? What’s the best day of the week to send emails? For example, not providing an incentive to sign up: “the best opt-in offers are those that offer some sort of short cut of doing a task. What worst practices or pitfalls should email marketers avoid?
  • MARKETING ACTION  |  TUESDAY, AUGUST 19, 2014
    [Best] Write a Standout Case Study: Turn Your Customer’s Success into Your Best Marketing Asset
    It doesn’t have to exactly match the “who-what-results” formula, but it’s best to include those facts in your title. Read the case study about the Greater Philadelphia Chamber of Commerce and see if I followed my own best practices. Too many to count, it turns out.) can always hope.). Remember that this is a story. And that’s fine.
  • FATHOM  |  MONDAY, AUGUST 18, 2014
    [Best] Health Systems’ New Best Friend: Google AdWords Review Extensions
    vs. choosing a hospital that is not the best fit can have drastically different outcomes. Therefore, prospective patients and caregivers research which hospital is best for them before making a decision as to where they will seek treatment. Sure, if I’m buying a new flat screen T.V., I’ll check reviews online. But buying a crappy T.V.
  • THE POINT  |  MONDAY, AUGUST 18, 2014
    [Best] 10 Tips for a Successful Trade Show Follow-up Campaign
    The best use of a follow-up campaign is to qualify leads by offering a range of options for further engagement. Usually, marketing best practice dictates that an email focus on one offer and one call to action. Here are 10 tips for designing an effective trade show follow-up campaign. Prompt response to show leads is critical.
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 18, 2014
    [Best] Florida gets its own BtoB demand generation agency – Find New Customers
    ” Plain and simple – I think we have one of the very best company names in the market. 'Florida gets its own marketing agency, Find New Customers  – the nicest company in BtoB marketing today. Why does that matter? Content Marketing. Lead Nurturing. Lead Scoring. Social Media. then profits fall and personnel gets changed.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, AUGUST 18, 2014
    [Best] 4 Communication Tips for Ramping Up a New Inside Sales Client
    The best way to set a new project up for success is to organize a productive ramp-up week , as I described in my last blog post on this topic. 'Ramping up on a new project can be stressful for business development and inside sales reps. Training is rigorous and ongoing. Actively Listen. Ask Questions. Share thoughts. Be patient.
  • WINDMILL NETWORKING  |  MONDAY, AUGUST 18, 2014
    [Best] Blogging Strengthens Social Media Influence
    Related Stories 4 Ways To Involve Your Best Social Media Ambassadors Generation C: The Nine Spheres of Social Media Influence The Rise of Office Ambassadors and Social Media Influencers. All excuses were good, starting with the lack of time and resources in-house. After all, entrepreneurs and professionals … Continue Reading.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 18, 2014
    [Best] The Essential 8: Marketing Reports You Need
    Analyzing channel performance helps you see which channel is best for creating opportunities and targets (targets are leads who are qualified by sales, but aren’t opportunities yet). Of course, certain content will work best for certain audiences, and you don’t want to waste your paid send with content that misses the mark.
  • SYNECORE  |  MONDAY, AUGUST 18, 2014
    [Best] The 4 Basic Elements of Inbound Marketing
    You type in “Best Bikes for City Biking” and come across a wonderful blog article about various types of bikes that are great for city biking. Eventually, when your sales person gets on the phone with this individual, they have an exact idea of what the prospect is interested in and how to best accommodate their needs. Analytics Tools.
  • MARKETING ACTION  |  MONDAY, AUGUST 18, 2014
    [Best] Full-Service Technology Vendors: Marketing Automation Support and More
    It’s a great way to optimize resources and ensure the best possible levels of expertise in your teams. 'It’s a new world out there, and the traditional office is a thing of the past. These days, employees working for organizations across every industry are often working remotely, scattered across the globe. Web design and development.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 18, 2014
    [Best] Should you make the leap into sponsored content?
    'The sponsored content wasps are swarming! Every day I get pitches from companies seeking to pay me to feature their products on my blog, or even pay for entire posts about their products. Not only is the number of requests increasing, the amount of money being offered for these posts is going up too. The case for sponsored content. Can I delete it?
  • HUBSPOT  |  MONDAY, AUGUST 18, 2014
    [Best] A Short Rant About Content Strategists
    The best content strategists I''ve seen -- "best" being defined as the value they drive for their organization based on revenue-driving metrics -- do not sit around and strategize all day. 'I''ve been not writing this post for a long time. What''s between "content creator" and "director"? We haven''t figured out clear career paths yet.
  • HUBSPOT  |  SATURDAY, AUGUST 16, 2014
    [Best] Why Bending the Truth to Make a Sale Isn't Worth It
    Referrals are the best. 'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. Salespeople live and die by quota attainment. Make quota consistently, and you’re a superhero. Miss quota a few months in a row, and every day inches you closer and closer to a performance plan.
  • VIDYARD  |  FRIDAY, AUGUST 15, 2014
    [Best] 8 Ways to Use Video to Make the Most out of Event Marketing
    Creating a memorable experience starts long before you even show up at the event and one of the absolute best tools for achieving a stand-out status is video marketing. You talking about them or something for them is the best, but seeing you on camera builds authority and creates the “celebrity effect”. Best Thing/Survey Results.
  • HUBSPOT  |  FRIDAY, AUGUST 15, 2014
    [Best] The Best Conversation I've Ever Had While Running My Company's Live Chat
    'Almost a year ago, Netflix made major headlines when a conversation with one of their customer service reps went viral. Everyone was amazed to see that a customer service representative was not only helpful, but also going out of his way to delight a customer. Sometimes, though, the customer is the one who makes the interaction amazing. support
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, AUGUST 15, 2014
    [Best] Quantifying the Value of Social Media Engagement in B2B Marketing
    for benchmarking best practices. of best practices have emerged for. Olivier Blanchard, author of the best-selling book Social. media best practices, much less. marketers are taking into account best. Entire content © 2012 Gleanster, LLC. All rights reserved. Unauthorized use or reproduction prohibited. topic.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, AUGUST 15, 2014
    [Best] Moneyball for Sales & Marketing
    That requires that they put their best foot forward each time they deliver a presentation, send. Understanding this kind of data lets sales and marketing teams match-up their best content with. pieces of collateral work best. best content. Managers identify what collateral works best – and where gaps are. sport.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, AUGUST 15, 2014
    [Best] Improving ROI with Marketing Optimization
    are struggling to balance all these channels to deliver the best overall results. organizations can assemble it all to make the best decisions across multiple. Amid new constraints and complexities, how can marketers deliver the best value from. strategy that will deliver the best returns from marketing investments?
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, AUGUST 15, 2014
    [Best] Start engaging from the first click in the Customer Journey
    help marketers determine the next best step for contextual engagement with individual customers — and, potentially, the more profitable step for the business. the director of a web analytics consultancy put it well: “If you can figure out the best methodology of picking up the user, the interested person who’s. All Rights Reserved.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, AUGUST 15, 2014
    [Best] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    actively navigate to find the best parts. best online presentations encourage viewers to navigate using an indexed table of contents or thumbnail images. The best online presentations engage viewers like no other online medium. In short, the best online presentations are not just content. Belong In Every Content. world.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, AUGUST 15, 2014
    [Best] Closing the Loop on Social Leads
    Learn the tips and tricks to get you started and best practices. Closing the Loop on Social Leads 6 Identify your best performing offers to promote through social media in order to achieve high clickthrough. Indeed, building and. engaging with audiences on established social networks is now a key part of business interaction. business.
  • ASSOCIATION OF MARKETING B2B WHITE PAPERS  |  FRIDAY, AUGUST 15, 2014
    [Best] A Guide to Mobile Website Design
    This white paper provides current best practices in developing a website to reach the ever-growing cohort of mobile device users Smartphones, tablets and other devices have become tremendously popular in recent years, and experts believe that the mobile segment is still far from saturation.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, AUGUST 15, 2014
    [Best] Video: The New ROI Star of Marketing
    Tips and best practices for maximizing the impact of your video assets and tracking ROI
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, AUGUST 15, 2014
    [Best] Best Practices for a Lead Management Strategy
    Six steps to figuring out the best process for your organization
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, AUGUST 15, 2014
    [Best] 6 Best Practices for Creating a Content Marketing Strategy
    By leveraging these best practices, you can create an effective content marketing strategy or fine-tune the one you already have in place
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, AUGUST 15, 2014
    [Best] Guide to Inbound Marketing Best Practices
    Learn best practices for successful inbound marketing campaigns
  • EARNEST ABOUT B2B  |  FRIDAY, AUGUST 15, 2014
    [Best] What does a great B2B marketing email look like?
    'Best practice for B2B marketing emails. Loads more of this sort of stuff – benchmarks, best practice guides, useful marketing stats – can be found in the Essential Benchmarks for B2B Marketers e-book. It can be cost effective, personalised and easy to measure. But here’s the thing, you need to get it right.
  • VERTICAL RESPONSE  |  FRIDAY, AUGUST 15, 2014
    [Best] Successful Subject Lines Deconstructed
    With these guidelines in mind, let’s take a look at few subject lines that have shown up in our inboxes recently: As always, test your subject lines by including a variety of calls-to-action, personalization, or even symbols in your subject lines, and let us know what works best for you! The first culprit is your subject line.
  • BIZNOLOGY  |  FRIDAY, AUGUST 15, 2014
    [Best] Link building basics: Vetting link prospects
    Once you have amassed a sufficient number of potential link opportunities, it becomes time to start vetting those link prospects until you are left with only the best and most relevant sites. To ensure that you are targeting only the best of the best, run the smell test on all of your prospects. The “Smell Test”. Authority.
  • WRITTENT  |  FRIDAY, AUGUST 15, 2014
    [Best] Simplicity is the Best Policy: 6 Essentials for the Successful Blogger
    Consider picking up new technical skills over time to maximize accessibility of your content, but realize that the best rule is to focus on the needs of your audience. The post Simplicity is the Best Policy: 6 Essentials for the Successful Blogger appeared first on Writtent Blog. Connect with Others. Give the People What They Want.
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 15, 2014
    [Best] How to get Started with Marketing – Step 2 – Content Marketing
    Who’s Best? 'If you read the earlier post on the importance of understanding your buyers using buyer personas  then you are well on your way to getting started with marketing. I’d also like to point out that the financial problems in the Wall St. Click the link to download it for free.). Have Problem. Need Solution. Be careful.
  • HINGE MARKETING  |  FRIDAY, AUGUST 15, 2014
    [Best] Intermediate Techniques to Build a Better Email Marketing Campaign
    As you work to optimize clarity and visual impact in your calls-to-action, you should also consider the following best practices: Include only one call-to-action in each email. The best fit will depend on your firm’s specific needs, but some of the most popular choices include: Marketo. Offer strategies. Email open rates. Eloqua.
  • THE FORWARD OBSERVER  |  FRIDAY, AUGUST 15, 2014
    [Best] How To Get Super Smart On Keyword Research In One Hour
    The changing role of SEO and keyword research is best summarized by Duane Forrester : "SEO is a marketing function, but it needs to be baked into a product, not slapped on like icing after the cake is baked.". 'Artillery B2B Marketing Blog > The Forward Observer Are you mystified by what goes in to keyword research? Don''t be. And why not?
  • MARKETING ACTION  |  FRIDAY, AUGUST 15, 2014
    [Best] Getting Started with Video Marketing: Q & A
    We spend so much time trying to figure out who is the objective “best,” and then we try to replicate that same model, but a one-size-fits-all approach isn’t going to be successful. There are a lot of great programs out there, but the best editing program will always be the one you know best, not the one with the most bells and whistles.
  • HUBSPOT  |  FRIDAY, AUGUST 15, 2014
    [Best] CMO Warning: Don't Tie Marketing Incentive Compensation to a Metric
    'The conventional wisdom around compensation is that you should tie it to specific, measurable goals to get the best results. Your best marketers should get promotions and raises and maybe even an annual bonus. think that is a huge mistake. In Marketing, you need to use a lot more creativity. Here''s why. If it''s pipeline, same thing.
  • GREAT B2B MARKETING  |  THURSDAY, AUGUST 14, 2014
    [Best] Five Great Ways to Drive Brand Engagement
    For good communicators, that means taking Brian Solis’ and others’ best practices and really study how they get to the who they are in the public eye. 'Every year, millions tune in to the PGA Championship, where golf’s finest duke it out on the green and golf enthusiasts cheer the winners and sometimes, even the heartbreaking losers. m not.”
  • ANNUITAS  |  THURSDAY, AUGUST 14, 2014
    [Best] Five Reasons Why Your Email Gets Blocked
    For best results, slow down the volumes to these smaller domains to get emails delivered. Keep in mind that regular list hygiene is critical and keeping your database current and fully opted-in, or even better, double opt-in is best practice. Not to mention getting blocked from particular networks. Lists – Old & Purchased?:
  • VOICE-BASED MARKETING  |  THURSDAY, AUGUST 14, 2014
    [Best] The Worst Thing You Can Do as a Content Marketer
    The best way to make sure your marketing content that will resonate with your audience is not to start with the content itself, but to focus on who your audience is. Within the segment of people you are creating the content for, what types of content resonate best? seems pretty straightforward: Don’t write bad content.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, AUGUST 14, 2014
    [Best] #ProspectingChat: Sales Enablement Goals and Best Practices
    We''re going to try to close the gap for sales and marketing professionals by discussing sales enablement goals, best practices, and metrics to track. 'Today, we will be hosting our third #ProspectingChat on AG Saleswork''s Twitter account. Today we’ll focus on the struggle to define sales enablement practices. Here are today’s questions.
  • VERTICAL RESPONSE  |  THURSDAY, AUGUST 14, 2014
    [Best] 6 Perfect Places for Your Email Sign up Forms
    healthy email list is one of the best ways to boost sales, says our Community Education and Training Manager, Jill Bastian. 'To keep your email list growing like crazy all year long, you need to make it easy for people to sign up. “An email list is vital to a business.” Check it out. You can also offer other high quality content.
  • SAZBEAN  |  THURSDAY, AUGUST 14, 2014
    [Best] 4 Ways Your Marketing Fails
    The best marketing sums this up in a short phrase that can often be used as a tagline. 'Trier (Photo credit: sazbean). Marketing is easy, right? Well, it doesn’t really have to be difficult, but it does require some forethought and planning. Unfortunately, a lot of marketing out there fails at even that… 1. That’s great.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 14, 2014
    [Best] Lots of Vendors Can Help You Find Leads on the Web
    It expects to focus on finding trigger events and advising salespeople about the best ways to approach each prospect. 'Few people would suggest you learn salesmanship from the play Glengarry Glen Ross ,* but its central message rings true: good leads are the lifeblood of a sales organization.** Types of predictive models available.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 14, 2014
    [Best] Why Marketing Operations is the Heart of your Marketing Team
    Why Marketing Operations is the Heart of your Marketing Team was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Courtney McAra When I first came to Marketo, I was SHOCKED by the size of our marketing operations team. In my previous role, I’d handled marketing operations and demand generation.
  • MARKETING ACTION  |  THURSDAY, AUGUST 14, 2014
    [Best] Questions from the 5 Futuristic Email Tactics Webinar
    These tips represent the latest trends and best practices from experts in the field, with examples that demonstrate how leading brands are setting these ideas into action. Here are ten essential best practices to guide you when you design your emails. And be sure to watch the original webinar if you haven’t already. What they’re doing.
  • HUBSPOT  |  WEDNESDAY, AUGUST 13, 2014
    [Best] How to Promote Your Content Using Paid, Earned & Owned Media
    The graphic and explanations below detail some of the best paid and earned media tactics for promoting content. Some are more conducive to blog content and visuals while others are best suited for landing pages. 'This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders.
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 13, 2014
    [Best] Visuals and visual design in content marketing
    Have him or her help you select the best accompanying visual from your stock image library. 'Last month, we took a look at the importance of branding to successful content marketing. part of that discussion was, as youd expect, visual design. Building Visuals Into Your Content Marketing Team. Keep Costs In Line. Video Counts, Too.
  • WINDMILL NETWORKING  |  WEDNESDAY, AUGUST 13, 2014
    [Best] Content Marketing — “ Storytelling ” for Today’s Marketer
    As the advertising and marketing world begins to understand and deploy content marketing, so come with it the “best practices.” However, the industry often leans on the term “best … Continue Reading. Content Marketing — “ Storytelling ” for Today’s Marketer by Justice Mitchell - Maximize Social Business.
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 13, 2014
    [Best] Google+ 301: How to Start and Grow a Community
    Now that you’re up to speed, let’s talk about some best practices for getting the most out of your Google+ profile. In the case of your professional services firm’s community, the best option is probably to moderate membership. Best Practices to Have a Successful Google+ Community. Do your research. On Google+?
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 13, 2014
    [Best] How (and Why) to Personalize Content on the Web
    This works best if you alreadyhave some greatcontent in your arsenal. Next, advanced personalization software can monitor which segments respond best to each piece of content, and adjust accordingly. So let’s assume that you, as a marketer, have a finite volume of content that you can create. Content Recommendation.
  • MARKETING ACTION  |  WEDNESDAY, AUGUST 13, 2014
    [Best] Nail Your Holiday Email Sending Practices NOW
    Best practices for holiday email sending. Over the years, Ive collected best practices that work for both B2B and B2C senders; Im going to share them with you. Review the below best practices to make sure you are ahead of the game and fully prepared to succeed. '‘Tis the season…to prepare for the Season.
  • HUBSPOT  |  WEDNESDAY, AUGUST 13, 2014
    [Best] Landing Page Best Practices You Should Still Test For Yourself
    While best practices can give you a great jumping-off point, if you really want your business to be successful, you''ve got to put these best practices to the test. You might''ve heard that it''s best practice to not have a navigation bar on your landing page because it distracts the visitor from filling out your form.
  • WRITTENT  |  WEDNESDAY, AUGUST 13, 2014
    [Best] How to Write Product Descriptions that Sell
    Superlatives are words like best , most , and greatest , etc. 'Killer product descriptions that induce sales aren’t necessarily hard to write. On the contrary, once you know the formula and key ingredients that make one up, you can follow a simple series of steps every time you write a new one for a product. Keep it Short. Be Scannable.
  • BLUE FOCUS MARKETING  |  TUESDAY, AUGUST 12, 2014
    [Best] Listen to the Voice of Your Employees #SocBiz #HR #IBM
    For others, its a source of trepidation, a topic so increasingly massive and multifaceted that picking a point of entry into the conversationlet alone getting into specific best practicesis a challenge unto itself. 'One cant get very far into a soci al business conversation these days without the subject of analytics coming up.
  • FATHOM  |  TUESDAY, AUGUST 12, 2014
    [Best] 5 Steps to Launching Your First Product on Amazon
    Which is best? However, you can always figure out which method would be best for your specific situation by using Amazons Fulfillment by Amazon Revenue Calculator with your own costs. 'About 80 million people visit Amazon each month with (mostly) the intent to buy. Create your Amazon Seller Account. Its pretty straightforward.
  • HUBSPOT  |  TUESDAY, AUGUST 12, 2014
    [Best] A 3-Step Framework to Connect the Dots Between Marketing & Sales
    Instead of choosing a bevvy of different metrics, unite around one or two that best align with your revenue model. This process will look different in all organizations, and the best way for us to move forward is to learn from the processes our colleagues at other organizations are using. Let’s take leads as an example.
  • HUBSPOT  |  TUESDAY, AUGUST 12, 2014
    [Best] 7 Creative Ads Even Inbound Marketers Can Love
    And the best way to figure out how to do that is to see examples of brands who''ve done it before. Which of these ads did you like the best? 'When ads are bad, they''re annoying to watch. You find yourself trying to find an escape route by clicking out of your browser, picking up your phone, or changing channels. The catch?
  • FEARLESS COMPETITOR  |  TUESDAY, AUGUST 12, 2014
    [Best] How to get start with Marketing – Step 1 – Buyer Personas
    With that in mind, I find the best way is to use people who are trained by the Buyer Persona Institute , in the Buyer Persona Master Class, like Jeff Ogden of Find New Customers was. 'As the author of a recent post on the growing importance of marketing. decided to share advice by this sales and marketing on how to get started with marketing.
  • FEARLESS COMPETITOR  |  TUESDAY, AUGUST 12, 2014
    [Best] How to get start with Marketing ��� Step One
    With that in mind, I find the best way is to use people who are trained by the Buyer Persona Institute , in the Buyer Persona Master Class, like Jeff Ogden of Find New Customers was. 'As the author of a recent post on the growing importance of marketing. decided to share advice by this sales and marketing on how to get started with marketing.
  • EMAGAZINE B2B BLOG  |  TUESDAY, AUGUST 12, 2014
    [Best] B2B Content Marketing: 3 “Must Haves”
    For buyers looking to solidify their purchase decision and prove to higher-ups that your product or service is the best choice for them, a well-written case study can establish the credibility of your company and push prospects through the funnel, closer to their final decision. Why are these so crucial for B2B content marketing?
  • ANNUITAS  |  TUESDAY, AUGUST 12, 2014
    [Best] From How Much Content to How to Stand Out – Q&A with Robert Rose
    'In gearing up for one of the best conferences around, Content Marketing World in September,we are running again one of our favorite interviews, originally posted in February2014. See you all in Cleveland! Q: What does the Chief Strategist for THE content marketing resource do on a daily basis? that itself is the thing of value.
  • VIDYARD  |  TUESDAY, AUGUST 12, 2014
    [Best] 3 B2B Video Examples to Inspire Your Next Marketing Masterpiece
    Just remember to use great lighting and some interview best practices. One of the best things you can do with respect to a great SEO strategy is to answer questions relating to your industry. Which do you like best, and what videos are you currently working on in your organization? SunGard Empathizes With the IT Professional.
  • VOICE-BASED MARKETING  |  TUESDAY, AUGUST 12, 2014
    [Best] Top 6 Essential SEO Elements for Marketers New to SEO
    How to implement: Having a blog is the most obvious, the easiest, and arguably the best way to implement a content marketing strategy quickly and efficiently. Google has stated that responsive design is the industry best practice for a mobile SEO strategy. Targeted, Relevant, and Rich Content That Is Updated Frequently. Start there.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, AUGUST 12, 2014
    [Best] 10 Inside Sales Lessons Learned Over 10 Years at AG Salesworks
    In effect, these guys would best be described as anti-CEOs. One quote that stuck with me was: "The best journeys answer questions you didn''t even think to ask about yourself.". 'Last week was my 10-year anniversary at AG. At times, 10 years seems like eons ago, but honestly most of the time it truly feels as if time has flown by.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 12, 2014
    [Best] 6 Ways to Make Guerrilla Marketing Work For You
    Ways to Make Guerrilla Marketing Work For You was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Rachel Yarnold For marketers with big dreams and small budgets, guerrilla marketing has a strong appeal  its often seen as a low investment, high impact strategy. Interested? Clever, no?
  • VERTICAL RESPONSE  |  TUESDAY, AUGUST 12, 2014
    [Best] 3 Simple Ways to Make Email Marketing Work for You
    It’s one of the best ways to keep your customers opening, reading and engaging with your email content. “It’s one of the best ways to get customers to interact with your email.” 'No matter what your business, email marketing can work for you. Read on for three simple ways! Time is money. All rights reserved.
  • HINGE MARKETING  |  TUESDAY, AUGUST 12, 2014
    [Best] Video Marketing Tips for A/E/C Firms: 7 Best Practices
    Your efforts will come across as insincere at best. Keep in mind that these best practices are only big-picture strategies. There are still technical details and artistic choices to hammer out, some of which are best addressed by videographers and marketing professionals. 'All A/E/C firms have stories to tell. Be authentic.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 12, 2014
    [Best] The Time for Twitter is NOW
    In our new Marketing Companion podcast, Tom Webster and I dissect the economics of Twitter for business and demonstrate why this might be the best time to integrate Twitter into your marketing plans. 'Are you using Twitter for your business? It appears that Twitter is preparing a “buy now” button. It’s just one click away!
  • MARKETING ACTION  |  TUESDAY, AUGUST 12, 2014
    [Best] Nurturing Cold Social Leads is a Lot Like Online Dating
    Somewhere in the vast network of people below the waterline of that iceberg you will find some of your best customers. 'I hate to admit it, but I know a lot about online dating. have lived it, analyzed it, written articles about it, and even done a tongue-in-cheek Ignite presentation on the subject in front of a sold-out crowd of 800 people.
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