• FEARLESS COMPETITOR  |  TUESDAY, SEPTEMBER 16, 2014
    [Best] Want to grow your sales? Stop selling!
    In fact, when I was working part time at Best Buy, I would tell customers “I’m not a salesperson, but plenty of people buy from me.” 'This is one of the most common advice I give to businesses. To sell more – stop selling. ”  Customers loved it. Start helping and stop selling and watch sales grow.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, SEPTEMBER 16, 2014
    [Best] My 4-Step Process to Marketing Research for Content Creation
    So, with attribution in mind, they hunt down the best reports from their peers. 'If you’re a content marketer, you know how important it is to produce interesting and relevant content. If you’re a content marketer for the B2B space, you know how important it is to produce content that’s also fact-driven and referral-worthy. The problem?
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 16, 2014
    [Best] Are there naked photos of you online?
    Please feel free to contact me and I’ll do my best to help. 'If you’ve discovered revealing photos of videos of yourself online, here’s what you do next: Call a Lawyer Immediately. Lawyers have the unique ability to legally threaten with words and text. It’s certainly worth it. Call an online reputation professional.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 16, 2014
    [Best] Marketing Your Multi-Product (or Multi-Division) Brand
    Marketing Your Multi-Product (or Multi-Division) Brand was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Phillip Chen If you’re marketing at a business with multiple products, then you may often run into issues of conflicting goals and agendas. Prioritize Your Products. Base Interest on Behavior.
  • TRADESMEN INSIGHTS  |  TUESDAY, SEPTEMBER 16, 2014
    [Best] What Are You Doing to Drive Opted-in Emails?
    Beyond being potential customers, these contacts can be your best friend by sharing it with their peer group. 'Let’s face it, we’re all in this for the same reason. To talk with people who share the same interest and could possibly be or refer us a new client. It’s not only what you have to say, but how you say it.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 16, 2014
    [Best] 5 Ways You Can Add Social Proof to Your Landing Pages
    Your product or service could be the best in the world, and it''s okay to lay that claim -- it''s just that people may not believe you unless they hear it from other people, too. 'Imagine you and I were chatting, and I leaned in and told you, "I''m a really amazing oil painter. People look at my paintings and think they''re photographs.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 16, 2014
    [Best] 19 Excellent Guides to SEO Link Building
    Find the answers to those questions and many others here in some of the best guides to link building in today’s search environment, from the past year or so. 'Contrary to articles and blog posts claiming link building is dead , the reality is that  it’s not—as even Google’s Matt Cutts has confirmed. Image credit: SEO Book.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 16, 2014
    [Best] 10 Free Blog Post Ideas
    blogging Blogging best practices Writing best practices blog post ideas blog topic ideas blog topics blogging best practices writing for a blog 'I have this creative system to develop blog post ideas. ” What was I thinking about four years ago when this pile started to accumulate? So I started cleaning out the closet.
  • VIDYARD  |  TUESDAY, SEPTEMBER 16, 2014
    [Best] Good idea? Adding Video to Your Email Campaigns
    Today we’re proud to present the in’s and out’s of video in email in another episode of Good Idea/Bad Idea (our handy series on video best practices). 'Everyone is used to your standard email, but when you start including a featured video in an email campaign, you change the game. Sold on the value of video in email?
  • HUBSPOT  |  MONDAY, SEPTEMBER 15, 2014
    [Best] How to Gracefully Terminate an Employee
    Don’t: Apologize , but say you wish things had worked out differently and extend best wishes for the future. While termination is often the best thing for the person, it’s hard for most people to recognize this at the time. Express best wishes and hope for the future. To terminate is to bring to an end. Do : Prepare.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 8, 2014
    [Best] Quantifying the Value of Social Media Engagement in B2B Marketing
    for benchmarking best practices. of best practices have emerged for. Olivier Blanchard, author of the best-selling book Social. media best practices, much less. marketers are taking into account best. Entire content © 2012 Gleanster, LLC. All rights reserved. Unauthorized use or reproduction prohibited. topic.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 8, 2014
    [Best] Moneyball for Sales & Marketing
    That requires that they put their best foot forward each time they deliver a presentation, send. Understanding this kind of data lets sales and marketing teams match-up their best content with. pieces of collateral work best. best content. Managers identify what collateral works best – and where gaps are. sport.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 8, 2014
    [Best] Improving ROI with Marketing Optimization
    are struggling to balance all these channels to deliver the best overall results. organizations can assemble it all to make the best decisions across multiple. Amid new constraints and complexities, how can marketers deliver the best value from. strategy that will deliver the best returns from marketing investments?
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 8, 2014
    [Best] Start engaging from the first click in the Customer Journey
    help marketers determine the next best step for contextual engagement with individual customers — and, potentially, the more profitable step for the business. the director of a web analytics consultancy put it well: “If you can figure out the best methodology of picking up the user, the interested person who’s. All Rights Reserved.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 8, 2014
    [Best] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    actively navigate to find the best parts. best online presentations encourage viewers to navigate using an indexed table of contents or thumbnail images. The best online presentations engage viewers like no other online medium. In short, the best online presentations are not just content. Belong In Every Content. world.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 8, 2014
    [Best] Closing the Loop on Social Leads
    Learn the tips and tricks to get you started and best practices. Closing the Loop on Social Leads 6 Identify your best performing offers to promote through social media in order to achieve high clickthrough. Indeed, building and. engaging with audiences on established social networks is now a key part of business interaction. business.
  • ASSOCIATION OF MARKETING B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 8, 2014
    [Best] A Guide to Mobile Website Design
    This white paper provides current best practices in developing a website to reach the ever-growing cohort of mobile device users Smartphones, tablets and other devices have become tremendously popular in recent years, and experts believe that the mobile segment is still far from saturation.
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 15, 2014
    [Best] Free eGuide: Mobile Marketing Best Practices
    'Remain compliant, increase your opt-in list, and make your next campaign a success
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 8, 2014
    [Best] Video: The New ROI Star of Marketing
    Tips and best practices for maximizing the impact of your video assets and tracking ROI
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 8, 2014
    [Best] Best Practices for a Lead Management Strategy
    Six steps to figuring out the best process for your organization
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 8, 2014
    [Best] 6 Best Practices for Creating a Content Marketing Strategy
    By leveraging these best practices, you can create an effective content marketing strategy or fine-tune the one you already have in place
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 8, 2014
    [Best] Guide to Inbound Marketing Best Practices
    Learn best practices for successful inbound marketing campaigns
  • EMAGAZINE B2B BLOG  |  MONDAY, SEPTEMBER 15, 2014
    [Best] Creating Visual Content With Canva
    Choose one that best suits your need and get ready to make this design your own! 'When it comes to content marketing, having a strong visual toolbox can be extremely helpful to a marketer. Since we as people are drawn to visual content, great visuals can generate higher engagement on social media. Starting Your Design. Choosing Your Layout.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 15, 2014
    [Best] Why Content is the New Sales Call
    Newman is the author of 2 Amazon Best Selling Books, "The New Rules of Customer Engagement," and " The Millennial CEO " A regular contributor to Forbes, Entrepreneur and Huffington Post, an Adjunct Professor and advisor to some of the world's largest brands. • 10.4 The ZMOT isn’t a new discussion point.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, SEPTEMBER 15, 2014
    [Best] How to Balance 3 Teleprospecting Techniques To Manage Your Lists
    You wouldn’t know which titles are best to contact and you wouldn’t even have a baseline of the ideal prospect to call. The smile and dial technique works best if you have a strong list of inbound leads from a relevant source. 'In the world of teleprospecting, many thought leaders are debating the efficacy of new and old techniques.
  • WINDMILL NETWORKING  |  MONDAY, SEPTEMBER 15, 2014
    [Best] The Content Marketing Mantra: “Create Once, Use Many”
    This is not an unfounded best practice. However, the best-case scenario is … Continue Reading. 'When developing social media messaging, there is often a knee-jerk reaction to constructing a post per channel. Justice brings two decades of experience in concepting, designing and deploying integrated marketing campaigns.
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 15, 2014
    [Best] Is Content Marketing A Sustainable Marketing Strategy?
    Sonia Simone made one the best points about content shock in her article when she points out that the majority of this conversation on content shock is happening among consultants and writers and strategists. But that when we are ready to buy, we will look for the best, most relevant information on that product. Content is the oil!
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 15, 2014
    [Best] How to Win at B2B Video Marketing
    According to these marketers, the best way to get measurable results from video is to align your video content strategy with every stage of your sales funnel – the journey from initial awareness to long-term customer. How to Win at B2B Video Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].
  • FEARLESS COMPETITOR  |  MONDAY, SEPTEMBER 15, 2014
    [Best] Don’t Drink Just the Inbound Marketing Kool-Aid from Hubspot
    He said the very best direct mail tactic to use it to send an invitation to an event. 'I’ve been running Find New Customers for five years. And since that time I’ve been blogging regularly and I’ve been quite active on social media too. We won a handful of clients too. There were some long slow periods too.
  • HUBSPOT  |  MONDAY, SEPTEMBER 15, 2014
    [Best] 6 Essential Social Media Lessons From Top Executives
    You want to put your best professional foot forward by having your bio or your LinkedIn profile rank at the top of search engine results. 'Previously, right here on this blog, we’ve written about the importance of company leadership getting involved in social media. What can they teach us? Ready? 1) Kill Multiple Birds With One Stone.
  • SOCIAL MEDIA B2B  |  MONDAY, SEPTEMBER 15, 2014
    [Best] Professors Share Observations on the State of B2B Marketing
    go though major and minor social platforms, looking at current examples and best practices, so students have an understanding of what is happening right now in social media marketing. It was an esteemed panel of professors, including: Barbara Kahn , Patty and Jay H. Eric Bradlow , K.P. Jeffrey L.
  • MARKETING ACTION  |  MONDAY, SEPTEMBER 15, 2014
    [Best] How Data Science Is Transforming Sales and Marketing
    Imagine if you could accurately predict not only who your best leads and prospects are, but when and how to best communicate with them. The use of predictive analytics enables marketers to surgically target the best possible prospects with compelling offers. 'What in the world is data science?  And why should you care?
  • HUBSPOT  |  MONDAY, SEPTEMBER 15, 2014
    [Best] 7 Elements of a Perfectly Optimized Social Media Account [Infographic]
    Besides keeping up with the news (and subscribing to your favorite marketing blogs ), your first step toward navigating these changes is to understand the basic best practices that work across almost all popular social networks. 'One of the toughest parts of being a marketer is staying up-to-date with all of the changes on social media.
  • BLUE FOCUS MARKETING  |  SUNDAY, SEPTEMBER 14, 2014
    [Best] Power to the People: @TheEconomist Interviews @CKBurgess on the Growing @SocialEmployee Revolution #SocBiz #EmployeeAdvocacy
    Around the same time I was serving on their advisory board , I had the chance to speak to Frieda Klotz (@ FriedaKlotz ), Deputy Editor at The Economist Intelligence Unit, about some of the ideas contained in our best-selling book, The Social Employee (McGraw-Hill, 2013). The full text of our conversation can be found over at The Economist.
  • WRITTENT  |  SUNDAY, SEPTEMBER 14, 2014
    [Best] Master 5 Copywriting Formulas to Grow Sales Online
    The best way to elicit emotion is to offer a compelling story. 'Image source. Want your sales copy to stand out to readers and compel them to make a purchase? Of course you do. Your content must then gain the reader’s interest. Your words must appeal to their emotions for them to buy.  Savvy Panda explains. 1 – 2 – 3 – 4. SLAP Rule. Forest.
  • HUBSPOT  |  SUNDAY, SEPTEMBER 14, 2014
    [Best] The Best Voicemail I Ever Received. Was Just A Voicemail
    ” I have often found that when I choose the path that gives me the most fear, I wind up achieving the best results. 'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. In response, I received a call from a sales rep, we’ll call him Darren. sent him another email.
  • FEARLESS COMPETITOR  |  SATURDAY, SEPTEMBER 13, 2014
    [Best] What I’ve Learned about Hiring from my Alma Mater
    Even the best make mistakes. 'Good Hiring Lessons from college football hiring mistakes. My alma mater, Notre Dame, has made many, many hiring mistakes – including two terrible football coaches, Gerry Faust, and Tyrone Willingham. He blitzed so much it was said that is started when they got off the bus. Experience is vastly over-rated.
  • HUBSPOT  |  SATURDAY, SEPTEMBER 13, 2014
    [Best] 11 Lesser-Known LinkedIn Features You Should Be Using
    Endorsements do add to your presence on LinkedIn, though, and can be thought of as a kind of "pantry" full of your best keywords. Using this tool is a great way to view people you want to be connected with and who might be the best person to ask for an intro. 'This post originally appeared on the Insiders section of Inbound Hub.
  • PWB MARKETING BLOG  |  FRIDAY, SEPTEMBER 12, 2014
    [Best] Don’t “Blow” It – Plan Ahead on Marketing Campaigns
    The last of the three little pigs knew best; Carefully choose the best materials for the strongest house, since anything less can be blown away quickly and easily by the big bad wolf! For the best results, do your research, gather your information and prepare the foundation for your marketing campaign. know I abhor them.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 12, 2014
    [Best] 6 Handy Resources to Help Solve Your Biggest Content Creation Problems
    It explains everything from the best way to collect content ideas from sales teams and customer service associates to prioritizing content topics to drafting enticing titles. 'Content creation is one of the key pillars of inbound marketing -- but that doesn''t always mean it''s the easiest pillar to master. 1) Running out of ideas? Try this.
  • EARNEST ABOUT B2B  |  FRIDAY, SEPTEMBER 12, 2014
    [Best] This is the week that was: Pixels of Furry
    Best of luck to the team moving ahead. 'The weekly round up of the great and good in B2B Marketing. We are pleased to welcome back ‘This is the week that was’ - our weekly round-up of the good, the bad and the not so ugly in the world of b2b marketing. Report of the week. Download, read and enjoy it. Get the report. Read the blog.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 12, 2014
    [Best] 6 Tools That Make Collaboration Way Easier
    One of the best and easiest parts of Cubby is that you can turn any folder into a Cubby. 'It’s the question that pretty much everyone in business wants to know the answer to: How can we work better and faster? Often people will cite routines as the answer. They swear by waking up at 4:38 a.m. Check ''em out! 1) Evernote. 2) join.me
  • VERTICAL RESPONSE  |  FRIDAY, SEPTEMBER 12, 2014
    [Best] Facebook Boosted Posts: 3 Ways to Target Your Audience
    If you want your Facebook posts to be seen these days, boosting them may be your best bet. Which option is best? 'You may have noticed that getting organic engagement (unpaid) via your Facebook page isn’t as easy as it used to be. This option is still available and can be effective for content specific to your business.
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 12, 2014
    [Best] Link Building Basics: Outreach
    However, there are some basic best practices  you can follow to improve your chances of success. These best practices include: Personalize your message. There are some specific best practices for email outreach as well. Some Craft efficient outreach (follow best practices). Performing a site audit. Vetting link prospects.
  • ENGAGE  |  FRIDAY, SEPTEMBER 12, 2014
    [Best] Four Keys to Pitch-Perfect PR Pitches
    But it doesn''t have to be that way, and it’s really as simple as this: If the pitcher takes the time to know our product and pitches accordingly, then I will do my best to respond and—voila!—there’s 'Nothing makes an editor happier than receiving a terrific and timely PR pitch. Idea 1: Respect Our Time . Idea 2: Do Your Research .
  • MARKETING ACTION  |  FRIDAY, SEPTEMBER 12, 2014
    [Best] An Act-On Conversation: Jay McBain and Atri Chatterjee Discuss Channel Marketing 101
    Tell us Jay, what’re some of the best ways to grow a healthy productive ecosystem of partners, and how can you help them be effective? Is there a set of best practices for how sales and marketing organizations can work together to make the channel successful? Atri Chatterjee is Act-On’s Chief Marketing Officer. Is that right?
  • HUBSPOT  |  FRIDAY, SEPTEMBER 12, 2014
    [Best] The Essential Pre-Conference Packing and Preparation List
    It will be your best friend next week. 'I just got out of a meeting where our #INBOUND14 event leader told us to remember to bring a bunch of stuff to the BCEC next week (we''re having out big annual conference -- if you still want tickets, they''re available ''til Sunday !). What to Pack & Prepare Before Any Big Conference. Boooo.
  • VIDYARD  |  FRIDAY, SEPTEMBER 12, 2014
    [Best] Jazz up Your B2B Video Marketing With These B2C Lessons
    The pronouns “we and us” should only pepper your content when appropriate, and the pronoun “you” needs to become your best friend. 'Okay, admit it. As a B2B company with a complex message to communicate, you’re a little jealous of cool video marketing from B2C brands. It’s okay. You can say it.
  • WRITTENT  |  THURSDAY, SEPTEMBER 11, 2014
    [Best] 9 Magnetic Headline Formulas to Grow CTR
    Basically, the best titles leave out the juiciest details. One of the best ways to write about controversial topics is to shed new light on a previously held belief. 'Despite a massive influx of interactive multimedia, writing still rules the web. That makes powerful headlines essential for the success of any online blog or business.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 11, 2014
    [Best] Experts Tell All: The 20 Laws of Sales & Marketing
    It''s one thing to follow rules and best practices, but creating brand interactions that are thoughtful, memorable, and unique is how companies like Apple have built a community of evangelists. Every process should be optimized for what is best for the customer -- not your organization.”- that are sure to inspire.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 11, 2014
    [Best] Do You Know Jack? How to Delight Your Most Important Marketing Asset
    KISSmetrics created this nifty infographic all about social monitoring tools, who invests in them, what the best free ones are and more. Write interesting and helpful blogs and monitor which ones perform the best. 'This post originally appeared on the Insiders section of Inbound Hub. End of story.” Who is Jack? Social Monitoring.
  • E-QUIP  |  THURSDAY, SEPTEMBER 11, 2014
    [Best] How to Improve Your Firm's Project Management
    Identify internal and external best practices. Looking internally for best practices has some real advantages. You can see the benefits firsthand and the individuals who employ those techniques can help teach them to their coworkers—thus internal best practices are typically easier to implement than those brought in from outside.
  • VOICE-BASED MARKETING  |  THURSDAY, SEPTEMBER 11, 2014
    [Best] Creating the Undisputed Leader in Call Tracking Through Our Mongoose Metrics Acquisition
    Related Stories Creating the Undisputed Leader in Call Tracking Through Our Mongoose Metrics Acquisition Why Google+ Is Even More Relevant to Content Marketers Best Practices and Tools for Retargeting Campaigns in the B2B Space. 'I’m delighted today to welcome the Mongoose Metrics team to Ifbyphone.
  • FEARLESS COMPETITOR  |  THURSDAY, SEPTEMBER 11, 2014
    [Best] Jeff Ogden of Find New Customers forming the Tampa Chapter of Business Marketing Association
    am looking for the  leaders of the  best marketing companies in Tampa Bay. Be the primary repository of the best in business-to-business marketing information and resources. Attract the best practitioners. Promote the best practices in the industry. Provide best-in-class” advice, presentations, programming and know how.
  • VERTICAL RESPONSE  |  THURSDAY, SEPTEMBER 11, 2014
    [Best] New Changes Coming to Google Adwords
    'Just as the seasons are changing, Google Adwords is changing, too. This month, Google Adwords is rolling out some new and exciting changes. Below is a recap to get you up to speed. Upgraded Campaigns for Search Network and Display. big update comes in the way of forced, “upgraded” campaigns for Search Network and Display Select.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 11, 2014
    [Best] Field Report: What’s Hot in Content Marketing
    Field Report: What’s Hot in Content Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Maggie Jones Content Marketing World 2014  – the biggest, baddest content marketing conference in the world – has come to a highly climactic end. Get case studies. Present data.
  • WRITTENT  |  THURSDAY, SEPTEMBER 11, 2014
    [Best] 9 Tips to Spot Amazing Blog Writers
    SEO best practices continue to change drastically, which is why it’s most important to hire someone who’s committed to keeping up with the pulse of search engines. 'Image source. Fear of terrible content. bet you’d be lying if you said you weren’t afraid of the repercussions of bad blog content. Writing Samples.
  • ENGAGE  |  THURSDAY, SEPTEMBER 11, 2014
    [Best] When it Comes to Content, Honesty is the Best Policy
    And there it is: Honesty, the oldest, and the best, trick in the book. 'More than 2,500 marketing types flocked to Content Marketing World in Cleveland this week to learn about the very latest in content marketing. few dozen attendees had an opportunity to learn a lot from the very first in content marketing. Image: Flickr
  • HUBSPOT  |  THURSDAY, SEPTEMBER 11, 2014
    [Best] 6 Ways to Make Your Content Drive Long-Term ROI
    Evergreen content is the best way to get the most bang from your buck for the longest amount of time. One of the best ways to write evergreen content is something that I didn’t even mention above. 'Creating content is hard work. What if each of your blog posts and articles were conduits of cash that never, ever turn off?
  • ENGAGE  |  THURSDAY, SEPTEMBER 11, 2014
    [Best] When it Comes to Content, Honesty is the Best Trick in the Book
    And there it is: Honesty, the oldest, and the best, trick in the book. 'More than 2,500 marketing types flocked to Content Marketing World in Cleveland this week to learn about the very latest in content marketing. few dozen attendees had an opportunity to learn a lot from one of the very first in content marketing. Image: Flickr
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 11, 2014
    [Best] What’s Really Killing Your Online Career? Sitting all day.
    Time management Writing best practices health mars dorian sitting sitting at work 'By Mars Dorian, {grow} Contributing Columnist Everyone I know is killing their online career and they’re not even aware of it. It’s not because they are using the wrong social media strategy. You guessed it, SITTING. Responses flooded my inbox.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 11, 2014
    [Best] Lead Nurturing Etiquette Tips Every Email Marketer Should Know
    2) Put Your Best Foot Forward. When sending emails, you only get one chance to get this impression right -- and best way to make it a good one is to optimize your email subject line. Positioning your email’s content as something of value and interest is the best way to draw your audience in. 3) Get Personal. to about 7%.
  • CRIMSON MARKETING  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Best] Kevin Akeroyd, GM of Oracle Marketing Cloud: 2 Über Trends in Corporate Marketing Every CMO Must Know [Podcast]
    What has not been as clear is the best way for CMOs to manage and leverage this data. 'We all understand by now the importance of data to the corporate marketing organization. This first new “über trend” in technology marketing, Kevin says, beats out the old ‘Master Data Management’ system by being cloud based, multi-channel and real-time.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Best] 6 Company Blogs We Actually Enjoy Reading
    The Date Report covers all of that -- and their writing voice kind of makes it feel like it''s your best friend giving you advice. 'You know that feeling when you read a brand''s blog post and think to yourself, "This is awesome. Who can I tell?!" I sometimes find myself sending certain posts to a whole list of my marketing friends. 1) EAT24.
  • FEARLESS COMPETITOR  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Best] Find New Customers, the nice demand generation company, looks better than ever!
    'My good friend Arthur Germain of Communication Strategy Group is one of the best in the country with words. And he did lots of great work yesterday on the website of  Find New Customers , the nicest company in B2B demand generation today, which is now based in the Sunshine State of Florida. Website redesign of Find New Customers today.
  • VOICE-BASED MARKETING  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Best] Four Ways Marketers and Agencies Score Phone Leads to Prove (and Improve) ROI
    But someone who calls you is expecting to speak with you right away, even though it might not be in your best interest to have a sales manager speak with them. The IVR will ask callers the questions you determine work best to qualify them. And the two lead types are quite different. That’s what keyword spotting is for.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Best] 15 Sales Hacks You Should Know From Past Sales Hacker Events
    There’s a saying: the second best answer is No. 2 “Happy customers are your best sales reps”. Set common goals and timelines from the beginning and do the best you can to hold your champion accountable. Keep everyone specialized and focused on what they do best. This year''s Sales Hacker Conference will be on Sept.
  • VERTICAL RESPONSE  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Best] VR Customer Spotlight: The Epicurean Connection
    What do you like best about VR? What is the best thing about owning a small business? 'The Epicurean Connection , located in the heart of Sonoma, Calif., has all the ingredients for a good time. The spacious café attracts both locals and visitors stopping by on their way to or from the many famous wineries in Sonoma wine country.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Best] 4 Inspiring Content Marketing Takeaways From Author Andrew Davis
    Andrew Davis , best selling author of “Brandscaping: Unleashing the Power of Partnerships”, encouraged marketers at Content Marketing World this week in Cleveland to rethink the traditional funnel with a new formula: MOI creates ROI , or “moment of inspiration” create return on investment. How do you do so?
  • FEARLESS COMPETITOR  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Best] The Awesome Show – Marketing Made Simple TV
    Here are two of the awesome guests on the show, Bryan Kramer and Dave Kerpen: Best selling author Bryan Kramer. Best-selling author Dave Kerpen. 'Marketing Made Simple TV was a terrific show. It took all the lessons learned from hosting Act-On Software ‘s prior show, Mad Marketing TV. Wider distribution. Love comments here.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Best] Hiring a PR Firm? Read This First
    Strategy, planning, messaging, content, customer stories, regular updates, reviews, and shared best practice are all building blocks for successful ongoing partnerships. Read This First was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Well done – that’s definitely the hard part! Big vs Small.
  • ENGAGE  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Best] An Object Lesson in Brand Positioning Gone Wrong
    'Sometimes the best intentions with the biggest budgets are the most spectacular failures. But hey, at least they make for some ridiculously amusing content after the fact. Grantland recently went long on an “oh-my-god-who-thought-this-was-a-good-idea-no-seriously-who?” idea that the New York Times Magazine had back in 2002. Just no. Lesson?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Best] How to Get Over Your Fear of Guest Posting
    Your relationship to change tells the best stories. Your relationship to change tells the best stories. blogging Blogging best practices Writing best practices blogging best practices guest posting 'By Jessica Ann, {grow} Community Member Hi. My name is Jessica, and I have a genuine fear of guest posting. Below it.
  • MARKETING ACTION  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Best] Obey Facebook’s Rules of Engagement (Or Else)
    It is best to avoid this situation at all costs. 'Do you know what it’s like to have a major Facebook campaign for a major client go completely dark a mere three hours after a giant PR push? Nothing like getting a call from a frantic client and then seeing the Facebook email of doom in your inbox: Your app has been disabled. Protect data.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Best] The Elements of a Compelling Sales Story
    If they said this was the best decision made in five years, mention that also. We understand those challenges and have the best practices and insights to help you. 'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. Story time isn’t just for kids. 1) A Hero.
  • VIDYARD  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Best] New Report Offers Insight Into Future of Video Marketing
    'If you want to learn about the latest best practices in the world of video marketing and where the industry is heading, this latest Demand Metric report is a must-read! Demand Metric, an independent marketing research and advisory firm, has just published the industry’s first comprehensive report on the video marketing landscape.
  • THE POINT  |  TUESDAY, SEPTEMBER 9, 2014
    [Best] Sorry, But “How Many Touches Does it Take to Make a Sale?” is No Longer a Valid Question
    Now, there may have been a time when the good Doctor’s rule held true, but in today’s Internet-driven world of content-centric marketing, the notion that ANY number of persistent touches is the formula to sales or marketing success is naïve at best. Today’s reality is a different world entirely. Plus, B2B buyers have become expert buyers.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 9, 2014
    [Best] A Simple Guide to Optimizing Your Landing Pages [Infographic]
    Which parts should you choose to change up to get the best results? 'Writing and designing a valuable offer is only the first step of getting leads out of that offer -- next, you''ve got to set up landing pages so you can actually get those leads. That''s why it''s so critical to make sure your landing pages are properly optimized.
  • FIFTH GEAR ANALYTICS  |  TUESDAY, SEPTEMBER 9, 2014
    [Best] How Agencies Evolve From Vendor to Strategic Partner
    The 360-degree view of the customer everyone wants is usually a 90-degree view at best. 'The constant development of new marketing channels and new technologies and customer demands for more relevance has put more intense pressure on marketers than ever before. The trouble for organizations large and small is data. Data that works.
  • VOICE-BASED MARKETING  |  TUESDAY, SEPTEMBER 9, 2014
    [Best] How Consumers Are Spending More Time With Mobile Media and the Impact for Marketers
    Digital Has Bested TV in Time Spent Daily 2014 is the second consecutive year that U.S. 'As consumers, we love media. And as engagement shifts and mobile usage grows, we as marketers need to embrace the new ways to connect with customers and the calls driven as a result. That’s over half of our day exposed to media in one form or another!
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, SEPTEMBER 9, 2014
    [Best] Are You Getting the Most Out of Your "Comfortable" Inside Sales Reps?
    'I''ve always prided myself on creating the best culture I possibly can for my inside sales team. The best companies are fully aware of its importance and generally make a point to do everything they can to allow their folks the opportunity to "have fun." For me, culture has always been the driving force behind my happiness at any job.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 9, 2014
    [Best] Your own personal Fappening
    My lovely girlfriend said it best, “people will always do it. 'While the storm surrounding the leak of the intimate and personal photos of 101 starlets, actresses, singers, and athletes seems to be abating, the Gigabytes of collected photos and videos, ranging from PG-13 to X, will never be erased off the Internet. Don’t worry.
  • SAZBEAN  |  TUESDAY, SEPTEMBER 9, 2014
    [Best] Going the Extra Mile: How to Use Twitter to Boost Customer Satisfaction
    Twitter is best used for short and simple responses to straightforward inquiries. 'Image Courtesy of Youssef Rahoui on Flickr.com. Social media has completely changed the way brands communicate with their customers. Twitter is a breeding ground for customer concerns, questions, complaints, and (sometimes) compliments. Stay engaged.
  • FEARLESS COMPETITOR  |  TUESDAY, SEPTEMBER 9, 2014
    [Best] The Essential Importance of Attitude
    Filed under: Attitude , Chief Marketing Officer , Fearless Competitor , Find New Customers , Keynote Speaking , Management best practices. Attitude Chief Marketing Officer Fearless Competitor Find New Customers Keynote Speaking Management best practices 'This blog has a new premium template. What do you think of it? What do you think?
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 9, 2014
    [Best] The Four Big Wins of a Marketing Calendar
    Even though the Calendar has many nifty tricks, I personally think this is by far the best feature, looking at ROI.”. Want to find out more about planning and calendaring best practices? The Four Big Wins of a Marketing Calendar was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].
  • TRADESMEN INSIGHTS  |  TUESDAY, SEPTEMBER 9, 2014
    [Best] We’ve Always Done it That Way!
    You already may have existing things like how-to videos ( YouTube ) or Power Point presentations ( SlideShare ) on the best way to solve a particular problem. 'I cringe when I hear someone say that phrase. Past actions will not ensure future success. Manufacturers who have this mindset are missing out on many opportunities.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 9, 2014
    [Best] The Secret to Destroying Your Marketing Career, In One Chart
    So if you don’t want your career to thrive, it’s best to keep ROI data locked safely away. 'Of course we don’t want you to destroy your career. But if you were truly hell-bent on it, we know just how to do it. Don’t measure ROI. Seriously, don’t. Only good things happen when you do. marketing data Analytics
  • ENGAGE  |  TUESDAY, SEPTEMBER 9, 2014
    [Best] This Is My First Ever Blog Post, and It’s About Writing Blog Posts
    OK, that was bad—but there’s so much more information out there offering blogging best practices. 'Since I’ve never written a blog, I needed to start with researching the basics of what makes a good post. realize it’s hard to stand out as a blogger when it feels like you’re trying to reinvent the wheel over and over—and over—again.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 9, 2014
    [Best] The Real Roadblock to Social Business Success
    Employers will need to do some level of monitoring, in order to measure results, share best practices, and incentive employees for social amplification. 'Stories about how top executives just don’t “get” social media and the concept of social business were common four or five years ago. marketing and HR).
  • MARKETING ACTION  |  TUESDAY, SEPTEMBER 9, 2014
    [Best] Summer SEO News You Should Know About: HTTPS. Rich Snippets, More
    Encryption has always been a best practice as it provides heightened security by encrypting a user’s session with an SSL Digital Certificate. Best practices are still important for sites dependent on local traffic. Pigeon will require a second look, ensuring you’re maintaining the best possible website for local rankings.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 9, 2014
    [Best] What are the boundaries of inbound marketing?
    Content Marketing customer acquisition economics of social media Internet marketing Marketing best practices marketing strategy Podcasts The Marketing Companion Traditional media and advertising content marketing hubspt inbound marketing podcasts the marketing companion The dynamics of our age are unprecedented and exciting. Or does it?
  • HUBSPOT  |  TUESDAY, SEPTEMBER 9, 2014
    [Best] 45 Tweetable Quotes About Creativity to Inspire Your Next Big Idea
    There are many times you have to be creative at your job -- from solving problems, to brainstorming on how your company is branded, to choosing which copy and images will make the best impression on your target audience. Our best successes come after our greatest disappointments." - Henry Ward Beecher. But it needs to be. Get it down.
  • LEADERSHIP  |  TUESDAY, SEPTEMBER 9, 2014
    [Best] Big Data WILL Transform Your B2B Lead Generation
    One could compare it to a savvy organization having access to mounds of Big Data but knowing exactly what to do with it and achieve the best results. '—If You Learn How to Use It  . It can’t be easy to talk to a hundred or more people at one time and leave each individual equally impressed and enlightened. What in the world should you order?
  • VIDYARD  |  TUESDAY, SEPTEMBER 9, 2014
    [Best] 3 Ways to Leverage Recorded Webinars in Your Video Marketing Strategy
    A series of best practices that each deliver value on their own. Want to learn additional best practices in video marketing and explore what the future holds for B2B digital marketers? 'Are you one of the 62% of B2B marketers who use webinars to nurture leads and engage customers? Here are three tips to help you get started: 1.
  • WRITTENT  |  MONDAY, SEPTEMBER 8, 2014
    [Best] 9 Tips to Spot Amazing Article Writers
    When trying to find article writers, Google can be your best friend. Any writer worth hiring will do their level best to make their posts shareable. 'Article writers – truly amazing ones who create content that will knock your visitors’ socks off – can sometimes be hard to come by, depending on your niche. Frequent Multi-Author Blogs.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 8, 2014
    [Best] 5 Exciting Sessions Happening at Content Marketing World
    Handley will draw on principles from her new book, “Everybody Writes” for practical advice on how to tell your true story in the best possible way. 'Content Marketing World kicked off this week in Cleveland, OH. Our friends from the Content Marketing Institute don’t disappoint. “Sorry Did You Say Something?
  • EMAGAZINE B2B BLOG  |  MONDAY, SEPTEMBER 8, 2014
    [Best] Why Your B2B Can’t Ignore Google+ Any Longer
    What this means for you : Having your Google+ page properly linked to your optimized YouTube account is a best practice for both Google’s and YouTube’s search algorithms. 'Google+ is one of the most under utilized social media networks in the B2B space. What Makes It Extraordinary. Google+ posts are instantaneously indexed in the SERPS.
  • VOICE-BASED MARKETING  |  MONDAY, SEPTEMBER 8, 2014
    [Best] What Marketers Can Learn from Fantasy Football
    The ability to take your core product and infinitely expand it is the best way to grow your business. 'It’s that time of year again, when even people with the most minute interest in the NFL are participating in fantasy football leagues. For marketers, a lot can be taken away from the impact fantasy football has on the football fan base.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, SEPTEMBER 8, 2014
    [Best] The Best Sales Prospecting Qualification Questions to Ask
    If they aren’t, odds are they weren’t the best prospect for you to begin with. Make sure to take the time to determine which ones make the best sense for your company. One of my favorite aspects of my role as Director of Customer Success is working with organizations just like yours. The answer to these questions is No.
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 8, 2014
    [Best] Why We’re (SO) Excited for Content Marketing World
    At Marketo, we’ve been anxiously awaiting this coveted week of collaborating, sharing, note-taking, and hearing from some of the best content marketers, all at the biggest show devoted solely to content marketing. 'Author: Rachel Yarnold Content Marketing World 2014 is here! How could we not be thrilled?! Need names? CMW is your show!
<< 1 2 3 ... 189 190 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...