• MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, AUGUST 30, 2014
    [Best] Quantifying the Value of Social Media Engagement in B2B Marketing
    for benchmarking best practices. of best practices have emerged for. Olivier Blanchard, author of the best-selling book Social. media best practices, much less. marketers are taking into account best. Entire content © 2012 Gleanster, LLC. All rights reserved. Unauthorized use or reproduction prohibited. topic.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, AUGUST 30, 2014
    [Best] Moneyball for Sales & Marketing
    That requires that they put their best foot forward each time they deliver a presentation, send. Understanding this kind of data lets sales and marketing teams match-up their best content with. pieces of collateral work best. best content. Managers identify what collateral works best – and where gaps are. sport.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, AUGUST 30, 2014
    [Best] Improving ROI with Marketing Optimization
    are struggling to balance all these channels to deliver the best overall results. organizations can assemble it all to make the best decisions across multiple. Amid new constraints and complexities, how can marketers deliver the best value from. strategy that will deliver the best returns from marketing investments?
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, AUGUST 30, 2014
    [Best] Start engaging from the first click in the Customer Journey
    help marketers determine the next best step for contextual engagement with individual customers — and, potentially, the more profitable step for the business. the director of a web analytics consultancy put it well: “If you can figure out the best methodology of picking up the user, the interested person who’s. All Rights Reserved.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, AUGUST 30, 2014
    [Best] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    actively navigate to find the best parts. best online presentations encourage viewers to navigate using an indexed table of contents or thumbnail images. The best online presentations engage viewers like no other online medium. In short, the best online presentations are not just content. Belong In Every Content. world.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, AUGUST 30, 2014
    [Best] Closing the Loop on Social Leads
    Learn the tips and tricks to get you started and best practices. Closing the Loop on Social Leads 6 Identify your best performing offers to promote through social media in order to achieve high clickthrough. Indeed, building and. engaging with audiences on established social networks is now a key part of business interaction. business.
  • ASSOCIATION OF MARKETING B2B WHITE PAPERS  |  SATURDAY, AUGUST 30, 2014
    [Best] A Guide to Mobile Website Design
    This white paper provides current best practices in developing a website to reach the ever-growing cohort of mobile device users Smartphones, tablets and other devices have become tremendously popular in recent years, and experts believe that the mobile segment is still far from saturation.
  • REVRESPONSE B2B WHITE PAPERS  |  SATURDAY, AUGUST 30, 2014
    [Best] Video: The New ROI Star of Marketing
    Tips and best practices for maximizing the impact of your video assets and tracking ROI
  • REVRESPONSE B2B WHITE PAPERS  |  SATURDAY, AUGUST 30, 2014
    [Best] Best Practices for a Lead Management Strategy
    Six steps to figuring out the best process for your organization
  • REVRESPONSE B2B WHITE PAPERS  |  SATURDAY, AUGUST 30, 2014
    [Best] 6 Best Practices for Creating a Content Marketing Strategy
    By leveraging these best practices, you can create an effective content marketing strategy or fine-tune the one you already have in place
  • REVRESPONSE B2B WHITE PAPERS  |  SATURDAY, AUGUST 30, 2014
    [Best] Guide to Inbound Marketing Best Practices
    Learn best practices for successful inbound marketing campaigns
  • FEARLESS COMPETITOR  |  SATURDAY, AUGUST 30, 2014
    [Best] It’s Gameday, fans. This ND grad is pumped!
    We also had one of the very best middle linebackers in Notre Dame history, Bob Crable, who later played for the New York Jets. 'Joe Montana. From the Fall of 1977 to the Fall of 1981, I stood in the student section of the football stadium at the University of Notre Dame and 32 years later, I am a huge fan of my Fighting Irish football team.
  • HUBSPOT  |  SATURDAY, AUGUST 30, 2014
    [Best] Inspirational Quotes From the World's Top CEOs [SlideShare]
    And the third is that sometimes your best investments are the ones you don’t make.” The decisions you make are rarely black and white -- you need to learn to relish the grey, and go with what you think will be best for you and your business in the long run. To read more content like this, subscribe to Insiders. Passion.
  • BLUE FOCUS MARKETING  |  FRIDAY, AUGUST 29, 2014
    [Best] [Video] How the Social Employee Fuels the Brand #SocBiz
    'A few days ago, we unveiled our most recent video in support of our Amazon best-selling book, The Social Employee. As our roster of video content continues to expand, we find ourselves circling back on our earlier videos as a way of revisiting the concepts presented in them and exploring some real-world examples. How does this work?
  • WRITTENT  |  FRIDAY, AUGUST 29, 2014
    [Best] 7 Tips to Hire the Best Freelance Writer
    Whether you are looking for a ghostwriter for your blog, a copywriter for your website, or a business writer to create smart marketing content, the following guidelines can help you find the best freelance writer for your needs. The post 7 Tips to Hire the Best Freelance Writer appeared first on Writtent Blog. 'Image source.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, AUGUST 29, 2014
    [Best] Move Beyond Sales With These Business KPIs
    Newman is the author of 2 Amazon Best Selling Books, "The New Rules of Customer Engagement," and " The Millennial CEO " A regular contributor to Forbes, Entrepreneur and Huffington Post, an Adjunct Professor and advisor to some of the world's largest brands. Customer Satisfaction: Are our customers happy?
  • HINGE MARKETING  |  FRIDAY, AUGUST 29, 2014
    [Best] Hinge’s Fab 5: August 2014
    'With so many marketing-related articles online, it’s hard to keep up with the best content! Here are five of the best marketing pieces published in August. Google Analytics: Top Metrics B2B Firms Should Monitor, Part 1. Kevin Bloom, Hinge Marketing. What the ALS Ice Bucket Challenge Can Teach Us About Content Marketing.
  • BLUE FOCUS MARKETING  |  FRIDAY, AUGUST 29, 2014
    [Best] [VIDEO] How Social Employees Fuels the Social Brand
    'New @SocialEmployee Book Trailer Video Announcement: Blue Focus Marketing® is pleased to announce our latest video in support of our Amazon best-selling book, The Social Employee (McGraw-Hill, 2013). The video, titled “What is a Möbius Strip?” As we explain in the video, anyone can make a möbius strip. Watch the video to find out!
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 29, 2014
    [Best] Step 4: Lead Scoring – What is it and what does it have to do with lead nurturing?
    You can follow me on Twitter Follow @fearlesscomp Filed under: B2B demand generation , B2B lead generation , b2b lead generation companies , Buyer Personas , Buying Process , Demand Generation , Management best practices , sales challenges , Sales knowledge , sales leadership. If you did, you are ahead of 98% of companies out there today.).
  • HUBSPOT  |  FRIDAY, AUGUST 29, 2014
    [Best] 6 Psychological Tricks to Help You Nail Your Next Interview
    Cuddy says the best way to give off a confident presence is to "power pose" before the interview -- i.e. stand in a posture of confidence, even when we don’t feel confident. 'Think an interviewer is going to hire you based on your past success and well-rehearsed answers? Trick #1: Act confident, even if you don''t feel confident.
  • MARKETING ACTION  |  FRIDAY, AUGUST 29, 2014
    [Best] How to Create an Effective Video Marketing Strategy
    What’s the best strategy? For example, Bigcommerce educates their audience on ecommerce best practices, making them stickier customers in the long run. The best way to improve is to practice. The beauty of a video – versus a blog post – is you can see exactly which parts resonate best. Benefits of Using Video.
  • HUBSPOT  |  FRIDAY, AUGUST 29, 2014
    [Best] Conference Attendees: How to Get the Most Bang for Your Buck
    'Want to know the best way to waste your company’s time and money? For next steps, I’d suggest picking a goal and a checklist here, and then trying your best to follow it at your next conference. Go to a conference without having any goals. No, seriously. How to Make the Most Out of Your Conference Experience.
  • VOICE-BASED MARKETING  |  THURSDAY, AUGUST 28, 2014
    [Best] 9 Stats That Will Change Your Mind About Email Marketing
    'Email marketing doesn’t have the best public image at the moment, a reputation built by studies questioning its usefulness. Yet despite the negative feelings about its relevance, email marketing is still the preferred channel for generating high-value leads ( State of Marketing Measurement Survey Report 2014 ). Call Tracking
  • ANNUITAS  |  THURSDAY, AUGUST 28, 2014
    [Best] Social Media is Not a Strategy!
    When looking to build out Demand Generation, too many companies begin with the tactic in mind and forget about focusing on the best way to reach their Buyer. According to the study, 84% stated they post on at least three social media networks with 70% saying they posted at least once per day.  If it’s social media, then be there.
  • FATHOM  |  THURSDAY, AUGUST 28, 2014
    [Best] Security Breaches in Healthcare: How To Protect Patient Data
    These plans can identify potential weak points, determine best practices, and provide a roadmap for increased security. 'Just days ago one of the country’s largest healthcare systems announced it had become the victim of a cyber attack from China. The so called “APT 18” hacking group is suspecting of being behind the attacks.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 28, 2014
    [Best] 6Sense Finds B2B Prospects Using Web Site Activities
    Individual models predict the individual’s likelihood to be the best sales contact. 'I mentioned 6Sense briefly in a recent post about vendors who help companies find prospects on the Web. We also clarified that users can extract company-level profiles including attributes (industry, revenue, etc.) and from a network of third-party Web sites.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 28, 2014
    [Best] The Marketers First Virtual Event – Are You Ready?
    If you haven’t already heard about the event, here’s the low-down: Marketo is hosting marketing’s largest virtual event ever, with a half day’s worth of content and best practices, 20+ sessions, 200 thousand attending marketers, and marketing masterminds from leading companies such as Zappos, Google, Twitter, LinkedIn and many more.
  • FEARLESS COMPETITOR  |  THURSDAY, AUGUST 28, 2014
    [Best] Step 3: What you do when a visitor to your website is NOT ready to buy?
    B2B demand generation B2B lead generation b2b lead generation companies Business relationships Buyer Personas lead generation Lead Nurturing Leadership Management best practices Marketing Marketing Automation marketing campaigns sales challenges sales funnel Sales Leads 'The answer: Lead Nurturing. Hey Tampa/St. Sales looks for Mr. Right Now.
  • HUBSPOT  |  THURSDAY, AUGUST 28, 2014
    [Best] How to Develop an Unforgettable Voice in Your Writing
    You’ll do your best writing when you write about something you feel strongly about. The best approach is to wait a day. Nonfiction best sellers. book lands on a list like the New York Times Best Sellers because it’s popular. 'To be a successful writer, you must possess an unforgettable voice. You know. IMPACT.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 28, 2014
    [Best] How to Make Your Product Look Sexy on Facebook
    One of the best examples that I’ve seen came from Duck Tape. Share the best couple of photos and reward your fans. The best practices are fine, but  allowing your unique personality to show through is what will really help distinguish you from the pack. One of the best examples that I’ve seen came from Duck Tape. Not me!
  • MARKETING ACTION  |  THURSDAY, AUGUST 28, 2014
    [Best] Choosing the Right Colors for Effective Emails and Landing Pages
    Let’s take a look at the different ways color can get your message across and examine some best practices and online tools for visual accessibility. Testing is the best way to discover what resonates with your customers and prospects – and the results will speak for themselves. It can also make your email stand out from the crowd. 
  • HUBSPOT  |  WEDNESDAY, AUGUST 27, 2014
    [Best] Twitter Rolls Out Tweet Performance Analytics to All Users
    By exporting your data, you can sort and analyze which tweets are your best performers. 'Back in July, Twitter rolled out early access to its new analytics dashboard to select advertisers and verified users -- and left the rest of us wondering whether we''d be able to access our own Twitter analytics dashboards, too. Who Has Access? Jackpot!
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 27, 2014
    [Best] How to Identify Buyer Personas for Professional Services Marketing
    Related Stories Visible Expert Profile: David Meerman Scott Why You Should Integrate the ‘Content Funnel’ into Your Firm’s Technology Marketing Strategy Video Marketing Tips for A/E/C Firms: 7 Best Practices. 'Developing a content marketing strategy can seem intimidating. How do you begin? Who are your buyers?
  • FEARLESS COMPETITOR  |  WEDNESDAY, AUGUST 27, 2014
    [Best] 95% have bad marketing. What I’m finding at Companies in the Tampa/St. Petersburg areas
    Why don’t most of these companies hire a marketing expert and become one of the best in Florida? B2B demand generation B2B lead generation b2b lead generation companies Chief Marketing Officer CMO recruiting Find New Customers Florida Leadership Leadership Lessons Management best practices ” very focused on buyers.
  • VOICE-BASED MARKETING  |  WEDNESDAY, AUGUST 27, 2014
    [Best] One Tool for Better Data: How Clickstream Reporting Improves Your Marketing
    It’s about understanding what a lead does on your site before and after they call: showing which pages are best at attracting the lead (like a blog post or a page with a good SEO ranking) and then where that person goes on your site until they convert, such as going to a product page and then to the pricing page, and then picking up the phone.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, AUGUST 27, 2014
    [Best] [VIDEO] Are you a Social Executive? @SocialEmployee Cultures Depend on #SocBiz Leadership #SocBiz25
    'Blue Focus Marketing is pleased to announce the fourth video in support of our Amazon best-selling book, The Social Employee (McGraw-Hill, 2013). The video, titled “Are You a Social Executive?” explains why social business is driven by strong, visionary social leadership. But how does this work? The rest, as they say, is history.
  • THE ROI GUY  |  WEDNESDAY, AUGUST 27, 2014
    [Best] How can you CLOSE the Value Gap?
    The CLOSE Conversation Guide The CLOSE Conversation Guide is a framework to help you formulate and arrange the five key elements of your value proposition so it can be effectively articulated, in the right order for proven best effect: C – Challenge L – Loss O – Opportunity S – Solution E – Evidence. Today, it’s all about the Benjamins.
  • VERTICAL RESPONSE  |  WEDNESDAY, AUGUST 27, 2014
    [Best] 3 Highly Effective Word-of-Mouth Marketing Tactics
    Producing event marketing with the intention of having your best customers or clients bring their friends. 'Despite the rise of social media, many recommendations still happen offline, with people sharing their experiences with friends over the phone or face-to-face. Creating shareable content on your website. Have a good founding story.
  • FEARLESS COMPETITOR  |  WEDNESDAY, AUGUST 27, 2014
    [Best] The Best Marketing TV show is coming back – sooner or later
    One of my goals with the new show was to book big name guests, like New York Times best selling authors and well known marketing experts, like Beth Comstock, CMO of General Electric. 'My TV Show is definitely coming back, but I don’t know when. Hey Tampa/St. When Atri came on to Act-On Software as CMO, he pulled the plug on the show.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 27, 2014
    [Best] 4 Things We Learned from the Ice Bucket Challenge
    Things We Learned from the Ice Bucket Challenge was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. The ALS Ice Bucket Challenge is the latest in a long list of unexpectedly viral phenomena. But even after following such an impressive list, the Ice Bucket Challenge stands out. Read on to find out.
  • HUBSPOT  |  WEDNESDAY, AUGUST 27, 2014
    [Best] The Best Career Advice We've Ever Gotten
    I''ve compiled their best pieces of advice below so we can all soak up the wisdom (and tweet them, if you''re so inclined). Not all conflicts are best solved head-on. Sometimes the best way to overcome a hurdle is to go around it, or even change course. What''s the best career advice you''ve ever received? sorry, boss).
  • ENGAGE  |  WEDNESDAY, AUGUST 27, 2014
    [Best] How To Make Print Stand Out in an Increasingly Digital World
    It adds a layer of art to a project, and it’s the best way to ensure a piece won’t be replicated '“Why bother with print, when digital is what people prefer?”. Those of us who produce printed content hear that question a lot. And for valid reasons. Clearly then, for print to stand out these days, it needs to be out of the ordinary. The St.
  • HUBSPOT  |  WEDNESDAY, AUGUST 27, 2014
    [Best] The Anatomy of an Optimized Blog Post [Infographic]
    And if you want to learn best practices for the other key components of inbound, check out our brand new offer, The Anatomy of Inbound Marketing.). Want to dissect more best practices for landing pages, homepages, social posts, and emails? 'Congrats! You even got a designer to make your blog layout to look fabulous ! Click here.).
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, AUGUST 27, 2014
    [Best] How To Chop Up Your Webinar Content
    Treating webinars as content pillars allows us to both promote the webinar effectively and to repurpose the best practices and learnings provided in the webinar and share them with a larger audience. So, what’s the best way to chop up your webinar before, during and after the event? And she loves helping them do it. Social Media.
  • FATHOM  |  TUESDAY, AUGUST 26, 2014
    [Best] No Time for Blogging? Think Again!
    The best way to get this list going? 'Even as a content writer, I’ve always been a little on the fence about blogging. My hesitation with it is the same hesitation many of my clients have: Do I have the time and resources to continue to feed a blog? Guess what? You do! Why Blog Now? Start by asking yourself “why should I blog now?”
  • FEARLESS COMPETITOR  |  TUESDAY, AUGUST 26, 2014
    [Best] Being Active on Social Media does NOT make you a Marketing Company!
    Filed under: B2B demand generation , B2B lead generation , Florida , Management best practices , sales challenges , Sales Leads , sales-ready leads. B2B demand generation B2B lead generation Florida Management best practices sales challenges Sales Leads sales-ready leads suggest these firms in the Tampa/St. Love comments here.
  • ANNUITAS  |  TUESDAY, AUGUST 26, 2014
    [Best] Maximizing Event Effectiveness 3 Ways
    The best advice I can give is to plan backwards once you have decided on your event schedule. It starts with choosing the event that helps you best Engage with your Buyer, a clearly defined event strategy, extensive cross-functional team planning, and a focus on details. Why do we exhibit at these industry events? four years in a row.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 26, 2014
    [Best] 20+ Metrics for Measuring B2B SEO Performance
    Best of all, use “ KOMARVIP ” and receive $200 off your registration or $50 off the PRO membership. 'Last spring, I had the opportunity to instruct a course for MarketingProfs University’s Search Marketing School 2014. Unless specified otherwise, all metrics are assumed to be tracked on a regular (at least monthly) basis.
  • VOICE-BASED MARKETING  |  TUESDAY, AUGUST 26, 2014
    [Best] Best Practices and Tools for Retargeting Campaigns in the B2B Space
    The post Best Practices and Tools for Retargeting Campaigns in the B2B Space appeared first on Ifbyphone. 'Did you know that 98% of visitors leave your site before converting? With the staggering number of visitors who just don’t convert, it’s important that you find ways to capture their attention wherever possible. Custom Segmentation.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, AUGUST 26, 2014
    [Best] 5 Suggestions to Keep In Mind When Training a Teleprospecting Team
    The long and the short of it was that we helped provide a framework on how to best attack all warm and cold opportunities. 'Last week, I had the chance to help train a fresh new crop of recruits for a long-time client of ours. Fortunately, most of the post-training feedback was in line with what we wanted to hear. They love that.
  • LEADERSHIP  |  TUESDAY, AUGUST 26, 2014
    [Best] CMO Spotlight: Judith Sim, CMO, Oracle Corp.
    She says it was also “a branding victory” for the company and calls it “the best hospitality experience”. '“Social marketing has changed everything”. states Judith Sim, CMO of Oracle Corp. in no uncertain terms. Commerce Anywhere” Approach  . On-the-go customers want on demand service. Optimize Customer Experience. Connect and Engage.
  • FEARLESS COMPETITOR  |  TUESDAY, AUGUST 26, 2014
    [Best] Where do you begin in Content Marketing? Answer: Know your Buyers
    What types of visual content work best? 'Understanding of Buyers comes before Content Marketing (says award-winning marketing expert Jeff Ogden). Hey Tampa/St. Petersburg companies: Follow us on Twitter and Connect with Us on LinkedIn is NOT marketing! highly recommend you attend this event, by the way. Terrible. Thank you Adele Revella!
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 26, 2014
    [Best] Why You Need an Editorial Calendar for Social
    Download our free  Sample Social Editorial Calendar , and develop your own calendar based on industry best practices and Marketo’s social strategy: Why You Need an Editorial Calendar for Social was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. It helps you maintain a consistent cadence.
  • HUBSPOT  |  TUESDAY, AUGUST 26, 2014
    [Best] How to Get People to Read Your Entire Blog Post
    That leaves maybe your best friend and loving relatives who are scrolling to the end of your posts: But what about all those tweets? 'Once upon a time, you wrote an article. It was a good one. It took you four and a half hours, required a ton of research, and maybe cost you a very late night. All that awesome content you wrote? Hypocrites!
  • ENGAGE  |  TUESDAY, AUGUST 26, 2014
    [Best] Breaking Silos: Help Spot Errors Before They Cause Problems
    So what’s the best way to achieve the desired experience for our clients and their users? John Athayde, VP of design at CargoSense, said it best: "If you are an architect you have to know how wood and metal go together or you are designing crap; you may not be the one creating it but you have to understand it. Eliminate the Silos.
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 26, 2014
    [Best] How to Promote Your Social Contests to Lure More Subscribers
    Still, it didn’t work, despite your best efforts. 'Ever had this feeling? You did everything you could. You are racking your brain. You crafted the perfect copy. Your prizes were a great fit for your ideal customer! You even had the Terms and Conditions written by a real attorney instead of copying it from somewhere. Author information.
  • WEBBIQUITY  |  TUESDAY, AUGUST 26, 2014
    [Best] Why More Members, Money, and Ads Don’t Always Mean More Success: A B2B Marketer’s Survival Guide
    How can the respective histories and behaviors of these two companies inform the best practices for B2B marketers? 'Guest post by Ariel Applbaum. Historical Lessons. There is an old adage that says “those who do not learn from history are doomed to repeat it.” My answer is certainly–yes! Background on the two social media sites. Lessons.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 26, 2014
    [Best] The business case for content marketing consistency
    Content Marketing corporate communications Marketing best practices personal branding content marketing content marketing consistency content marketing strategy economics of content marketing economics of social media This outstanding person was one of my favorite employees when I was in the corporate world. She would never say a word.
  • MARKETING ACTION  |  TUESDAY, AUGUST 26, 2014
    [Best] Whitelisting Tips for Email Marketers: How to Get on the Safe Senders List
    The best way to make sure your email messages get through is to have your recipients add your “From” address to their contacts or safe senders list. Check out this eBook featuring best practices for email deliverability. When your audience doesn’t receive your emails, it’s bad for business, because your conversion rates will suffer.
  • HUBSPOT  |  TUESDAY, AUGUST 26, 2014
    [Best] Millennials Asked, Mike Volpe Answered: Career Advice From HubSpot's CMO [Video]
    For questions like that, the best answers come from someone who''s been through it all before. 'Wouldn''t it be nice to graduate from college knowing exactly what your passion is, or how to live and act in the business world? We want -- and desperately need -- support, advice, and guidance. Should I get an MBA? Thanks for watching!
  • VIDYARD  |  TUESDAY, AUGUST 26, 2014
    [Best] MarTech Conference Brings Out the Best in Marketing Tech
    The post MarTech Conference Brings Out the Best in Marketing Tech appeared first on Vidyard. 'In returning from the MarTech conference in Boston, I have to share the great news with everyone: Marketing Technology is a legitimate and increasingly recognized discipline! Yes, it’s true!! Glad you asked! Seriously. See you in the fast lane.
  • HINGE MARKETING  |  MONDAY, AUGUST 25, 2014
    [Best] The New Reality for Architecture, Engineering and Construction Marketing
    Buyers of A/E/C services are far more educated on best practices and trending issues well before they seek out a service provider. 'Last month, San Antonio was the meeting ground for hundreds of professional services marketers and business development professionals. ” What did I take away from this theme and from my peers? Blogging 2.0:
  • FATHOM  |  MONDAY, AUGUST 25, 2014
    [Best] Laws of Marketing Power: Avoid the Unhappy and Unlucky
    Constant innovation keeps the best companies on top longer, so we might adapt this law to advise, “Keep innovating in order to avoid being cast as an unlucky victim of fate … or drowning in the complacency of your success.” '“There is only power and good fortune to be obtained by associating with the fortunate.”
  • HINGE MARKETING  |  MONDAY, AUGUST 25, 2014
    [Best] Visible Expert Profile: David Meerman Scott
    “Each audience deserves my very best, and I take my job very seriously,” David says. 'At Hinge we have been studying Visible Experts℠, people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. Visibility through Writing. ” Secret to Success.
  • THE FORWARD OBSERVER  |  MONDAY, AUGUST 25, 2014
    [Best] Why Website Optimization Trumps Search Engine Optimization
    When optimizing your website, yes, you need to follow search engine optimization best practices, but more importantly, you should think about user experience, lead conversions, and acquiring customers. Here’s how to do it. The terms search engine optimization and website optimization are often used interchangeably. But they are different.
  • HUBSPOT  |  MONDAY, AUGUST 25, 2014
    [Best] How to Meet an Event Speaker Without Making a Fool of Yourself
    This is probably the best time for you to introduce yourself, thank them for speaking at the event, and ask any questions you have about their work. So, best to get to these happy hours on time -- and don''t wait around for your chance to introduce yourself. 'At most conferences, the speaking lineup is the main attraction. button.
  • GREAT B2B MARKETING  |  MONDAY, AUGUST 25, 2014
    [Best] Commerce Interrupted – Four Barriers That Stop Your Prospects from Becoming Customers!
    Is this my best option of all those available? '  There are three primary objectives of a marketing campaign: Find qualified prospects (potential buyers). Create desire within these prospects to purchase your product or service. Remove all barriers to the purchase process. Many B2B and B2C companies do a good job at the first two objectives.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, AUGUST 25, 2014
    [Best] 7 Benefits of a Prescriptive Sales Process
    One of the best ways to help B and C performers improve is to write out a prescriptive sales process. '7 Benefits of a Prescriptive Sales Process. By spelling out the steps that great sales performers use intuitively, you can develop the rest of your sales staff. In most sales organizations, the majority of salespeople are B or C performers.
  • FATHOM  |  MONDAY, AUGUST 25, 2014
    [Best] Content vs. SEO: Which is More Important?
    As is true in traditional marketing, digital marketing is not a one-size fits all commodity, and what works best is dependent on context specific to each organization. Many SEO’s these days frequently ask, or are frequently asked the question of whether they should focus on building content, or focus on SEO. Industry / website niche.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, AUGUST 25, 2014
    [Best] 5 Benefits Every B2B Data Provider Should Have
    The best I have seen is 95% and the data quality is amazing, yielding the most significant results to date. You don’t want to be waiting months for it to be delivered, but you do want them to take their time with it so it is the best quality possible. 'If it weren’t for our partnerships with B2B data providers, I would be lost.
  • VOICE-BASED MARKETING  |  MONDAY, AUGUST 25, 2014
    [Best] Employment: One Piece of a Disruptive Business Model
    He calls it one of the best decisions Ifbyphone has ever made, as the company is now competing head-to-head with big players seeking tech talent. 'If you’re a growing business in Chicago, then you know firsthand how much is going on for thriving, innovative companies—especially if you’re in the tech field. The Company is You. SWANs. General
  • BIZNOLOGY  |  MONDAY, AUGUST 25, 2014
    [Best] 10 lessons on Walmart’s social media strategy
    SEGMENT BY AUDIENCE INTERESTS: The company has Twitter handles with  @WalmartHub  being the “parent” handle that only Re-tweets the best performing content from the other handles, The other accounts feature the following topics: @WalmartNewsroom  – Press releases and other announcements. It is still a family-owned business.
  • WINDMILL NETWORKING  |  MONDAY, AUGUST 25, 2014
    [Best] Psychological Triggers in Email Marketing for Social Media
    'It has been said that email marketing is one of the best strategies, if not the only one, you should be using. In fact, Jeff Walker penned a book called Launch which talks about the importance of email marketing and social media, and the advantages one has when they combine the two. Let’s look at … Continue Reading. Wade Harman.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 25, 2014
    [Best] 3 Reasons You’ll Drive Better (and More) Leads with Interactive Content
    Assessments, benchmarking tests, ROI calculators, interactive infographics, interactive whitepapers, and knowledge tests about best practices, as well as old standbys like polls, surveys, and quizzes – interactive content is smart content. Best of all, if you already have whitepapers, you may already have all the content you need.
  • HUBSPOT  |  MONDAY, AUGUST 25, 2014
    [Best] New Data: A Deep Dive Into Which Content and Publishers Were Popular on Social Media This Year
    We’ve processed all that data below to give you a better idea which platforms are driving the best results, which publications are receiving the lion''s share of social traffic, and what types of content perform the best. You run a test, figure out what works, and then do more of what works. billion shares. LinkedIn. Pinterest.
  • HUBSPOT  |  MONDAY, AUGUST 25, 2014
    [Best] New to Inbound Marketing? 7 Common Mistakes You Can Easily Avoid
    Check out these seven common mistakes new inbound marketers make so you can do your best to avoid them. Which channel is performing the best? 'First-time inbound marketers: We''re so glad to have you! Everyone makes mistakes, and we''re here to make the transition to inbound marketing success a little easier for you. Measurable.
  • WRITTENT  |  MONDAY, AUGUST 25, 2014
    [Best] The 5 Step Formula for a Perfect Blog Post
    The post is SEO-friendly and follows best practices. As Copyblogger mentions, the best headlines promise the reader a benefit. The popular belief is that the best headlines are seven words or less, and given how quickly we blow through article titles before we find one interesting enough to click on, it’s sound advice. Use them.
  • VIDYARD  |  MONDAY, AUGUST 25, 2014
    [Best] Video Marketing Metrics: Get the Latest Research Report
    Always wanting to bring you the best in video marketing research, we’ve sponsored another report about how B2B marketers measure video’s impact. Well, in looking at video marketing data, some best practices have emerged, such as the a combo approach to video distribution. Click to Tweet ). What else you ask?
  • MARKETING INTERACTIONS  |  SUNDAY, AUGUST 24, 2014
    [Best] B2B Marketing Content Must Address "Soft" Factors
    Review the cultures of your best customers and learn what they have in common. What words emulate the values that your company shares with your best customers? 'For some reason, in B2B content marketing, we seem to forget about the "whole" buyer. " Or "we felt more comfortable with them."  
  • NUSPARK  |  SUNDAY, AUGUST 24, 2014
    [Best] How Did That Banner Ad Get To Your Website?
    For this blog, I wanted to explain as best as I can in layman’s terms how the online display landscape is currently structured from a national buy perspective. see below). Feel free to email me if any questions at all; it’s technical. Programmatic Advertising. Calling Servers to Find Ads to Deliver to You. You open up a website. If yes ….
  • HUBSPOT  |  SATURDAY, AUGUST 23, 2014
    [Best] How Marketing Can Help Sales Follow Up With Consideration-Stage Leads
    Once you''ve established your reputation as a marketer who delivers quality leads to Sales, you''ll be every salesperson''s best friend. But even in the best situations, using Sales to pursue awareness-stage leads can be inefficient and frustrating. 'This post originally appeared on the Insiders section of Inbound Hub. Smarketing
  • THE POINT  |  FRIDAY, AUGUST 22, 2014
    [Best] Is Marketing Automation Right for Every Company?
    Earlier this month, I was interviewed by James Obermayer of the Sales Lead Management Association (SLMA) as we discussed how companies can decide when marketing automation is a fit for their organization, and how best to take the plunge. Industry data tells us something different. That interview is now available as a free podcast.
  • HINGE MARKETING  |  FRIDAY, AUGUST 22, 2014
    [Best] The Do’s and Don’ts of Lead Nurturing in Professional Services
    Qualifying a lead to determine where they are in the buying cycle can be helpful in figuring out what kind of nurturing works best. 'When it comes to lead nurturing, firms often believe that more is better. However, sending vast amounts of emails and phone calls to prospects can actually hinder instead of help. No, this isn’t a joke.it
  • ISCOOP  |  FRIDAY, AUGUST 22, 2014
    [Best] Former SCOOP’ers Teach New SCOOP’ers in Kalmar
    But the best of all is not the discussions in principle but the fact that they take place at the same time as freedom of the press is being dramatically cut in Russia. 'The 4th SCOOP Russia seminar is coming to an end at the Swedish Press Institute FOJO in Kalmar. Swedish trainer Elisabeth Hedborg reports: By Elisabeth Hedborg.
  • BIZNOLOGY  |  FRIDAY, AUGUST 22, 2014
    [Best] In content creation overload? Here’s what to do.
    ” It’s best to include an introduction and a short, catchy post summary (3-5 sentences) after every article link. 'Feeling like you’re in content creation overload? Stop Stop struggling and start thinking strategically. Here’s Here’s how repurposing old blog posts can simplify your life. Create an ebook. Right?
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 22, 2014
    [Best] 5 Marketing Lessons Learned from marketing Find New Customers
    You can follow me on Twitter at @fearlesscomp Filed under: B2B demand generation , B2B lead generation , b2b lead generation companies , Email Marketing , Fearless Competitor , Find New Customers , lead generation , Management best practices , Sales Leads. By the way, I came up with this campaign as I was badly hurt and in the hospital.
  • HUBSPOT  |  FRIDAY, AUGUST 22, 2014
    [Best] Ghostwriting 101: How to Capture Their Voice Without Losing Yours
    List out the arguments presented, and arrange them in whatever way you think flows best. 'As someone who has done it in the past, ghostwriting can certainly be a bit spooky at first. Wondering whether you’re doing your subjects and their ideas justice can run a chill down your spine. When to Use Their Voice. 1) Main ideas. “Bam!”
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 21, 2014
    [Best] Share Your Marketing Success Story! Deadline For The Markie Awards Extended
    Best Data Orchestration - This award recognizes organizations that have made orchestrating data a strategic priority and have seen that investment pay off with faster conversion rates, increased revenue, and higher ROI. Best International Campaign – Showcase your campaign run outside the United States. Go for it!
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 21, 2014
    [Best] MarTech Conference: Chief Marketing Technology Officers Come Out and Play
    'I got home late last night from the inaugural two-day MarTech conference in Boston, which was simply terrific. Conference chair Scott Brinker assembled an all-star cast of presenters and, more important, a finely balanced mix of topics from industry trends to practical issues of planning, hiring, organization, and technology choices.
  • HINGE MARKETING  |  THURSDAY, AUGUST 21, 2014
    [Best] How to Use SlideShare for B2B Lead Generation
    Here are some best practices to help you get started, get connected, and get more leads online: Let your presentations do the talking. Here are a few tips to bear in mind: Uploaded content will be converted into a SlideShare presentation; for best results, save content in PDF formats. 'Experiencing a plateau in leads? Consider this.
  • CRIMSON MARKETING  |  THURSDAY, AUGUST 21, 2014
    [Best] What Do Digital CMOs Do Better?
    “The best digital CMOs don’t just shout from the hilltops, demanding attention on their terms. 'Marketing has been one of the most dramatically changing business functions over the past decade. This This is because the buyer has taken over, as many of you already know and hopefully accept. That’s how your brand gets found.”
  • HUBSPOT  |  THURSDAY, AUGUST 21, 2014
    [Best] Malcolm Gladwell on BuzzFeed, Competition, and His Beauty Regimen
    'If you could ask best-selling author and extraordinary speaker Malcolm Gladwell a question, any question. what would it be? About his books, about his research, about his hair -- anything at all. Last week, folks from the inbound.org community had the chance. We''ve transcribed his answers below. think what it does is that it amplifies them.
  • HUBSPOT  |  THURSDAY, AUGUST 21, 2014
    [Best] What Are Attribution Reports? [FAQs]
    So the best way to begin is to think about the problem you want to solve. Where is the best place to invest my marketing resources? For example, your email marketing could be the best place to get content in the hands of your customers, but your social media could be tanking. The highest scores are your best channels.
  • WRITING ON THE WEB  |  THURSDAY, AUGUST 21, 2014
    [Best] The ABC’s of Business Blogging:How to be Heard above the Noise
    Sometimes saying what you mean is the best route to attracting readers. 'How to be Heard above the Noise" width="232" height="232" title="The ABCs of Business Blogging: How to be Heard above the Noise" /> Let me ask you a couple of questions about your business blogging. You can too. The ABC’s of Great Blogging. great headline.
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 21, 2014
    [Best] Bigger Facebook Ad Images: How to Prepare Yourself
    Today, we will discuss the changes for Facebook ads and how you can best prepare to minimize negative impact. Trying out different ad formats to see what works best with your message (News Feed, Right Side, etc.). 'As you may have noticed over the past few weeks, there has been a major shakeup in the world of Facebook advertising.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, AUGUST 21, 2014
    [Best] 5 Ways to Boost Inside Sales Training Reinforcement
    The best way to keep your training momentum going is to start reinforcing the training immediately. Organize these call recordings into an audio library of best practices for your inside sales team. It’s a process that has to be perfected during, before, and after that event. The following is a redactment from our new guide.
  • VOICE-BASED MARKETING  |  THURSDAY, AUGUST 21, 2014
    [Best] Why Google+ Is Even More Relevant to Content Marketers
    It’s the best way to gain traction, quickly, on the content you create. Google+ has become one of, if not the best, ways to share and get exposure for content. 'Google recently removed authorship photos from search engine results. They kept the author links, but took away the pictures. What does this mean?
  • VERTICAL RESPONSE  |  THURSDAY, AUGUST 21, 2014
    [Best] 7 Local Business Listing Sites You Should Claim Now
    There are several sites your business could be listed on, so how do you choose the best? 'Finding time to update or create your online business listings can sometimes be a challenge. But, once you claim your listing, you can control what information and images are shown on these sites about your business, which is certainly worth the effort.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 21, 2014
    [Best] 10 Blogs to Bookmark: Social Marketing Edition
    Why We Like It:  Constant updates (2+ posts per day), smart writers, and a wide variety of topics — from industry research to best practices. The Rundown:  Case studies and best practices about the latest and greatest in social marketing, from personal branding/social media genius Kim Garst. Social Media Examiner. We Are Social.
  • FEARLESS COMPETITOR  |  THURSDAY, AUGUST 21, 2014
    [Best] My Nasty Fall and How Marketing Made Simple TV Disappeared
    I also want thank Scott Cerniglia, Store Manager for Best Buy in Westbury, NY – a heck of a nice man. It was someone from the Best Buy store in Westbury, NY, where I was working part-time and he asked if I could cover his shift. went into Best Buy Store 454 in Westbury, NY where I had been working. I told him I could.
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