• AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Best] B2B Marketing Trends for 2016
    them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. B2B Marketing. processes are fundamentally changing. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Best] B2B Marketing Trends for 2016
    them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. B2B Marketing. processes are fundamentally changing. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Best] B2B Marketing Trends for 2016
    them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. B2B Marketing. processes are fundamentally changing. Look for.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Best] Content Marketing 2016: Staffing, Measurement, and Effectiveness
    latest trends, and the ones with the best reputations. where to source the best freelancers. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. Introduction II. Methodology III. Key Findings IV. Results and Analysis V. Conclusion 4 6 7 8 27 Table of.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Best] Study: How Much of Your Content Marketing Is Effective?
    idea that marketers are still searching for the best way to link their. to create content are beginning to learn how to best spend their sacred budgets. likely need some of the resources afforded to those best-in-class brands—a stable supply of time, money, and analytics that take the guesswork out of their jobs. content. in it.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Best] Content Methodology: A Best Practices Report
    Methodology: A Best. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. MICHAEL MARGOLIS 4Content Methodology: A Best Practices Report Create the most effective. Definition optimizeconnectcreate 5Content Methodology: A Best Practices Report II. Content. All rights reserved.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Best] Staffing and Launching Your Content Marketing Program
    from the best practices we learned from our own. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 A clear sense of identity is what categorizes the best. The late, great David Carr put it best when he said, “Creating. we’ve found putting our readers first is the best way to. All rights reserved. Introduction 3 II. growth.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Best] Content Marketing Playbook: Strategy and Roadmap
    approach delivers the best results: Target a primary and. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. Back at GE and in.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Best] Evangelizing a Content Marketing Program
    ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY5 Matthews quickly convinced Marriott he was the best. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. Introduction 4 II. Why This Guide 6 III.
  • LARGEREVRESPONSE B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Best] 2016 Email Marketing Metrics Benchmark Study
    To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce
  • LEADERSHIP  |  FRIDAY, AUGUST 26, 2016
    [Best] Crafting the Perfect Social Posts – Part 2
    Last week I looked at best practices for LinkedIn, YouTube, Vine, Instagram, and blogging – you can find that post here if you missed it the first time around. This is the platform most people have the most experience with, but many may not have mastered best practices just yet. Best time to tweet: 1pm-6pm on weekdays. Facebook.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, AUGUST 26, 2016
    [Best] Your Content Pros' Guide to Crafting the Optimal Experience
    Tune in to hear Randy’s colleague and co-founder of Uberflip, Yoav Schwartz talk about what makes a fantastic content experience and the best ways to distribute your content. Four top Content Pros have joined us this past month to reveal their prowess in the marketing industry. Creating Influential Conversations. Setting a Pretty Tone.
  • CONTENTLY  |  FRIDAY, AUGUST 26, 2016
    [Best] No Filter: DJ Khaled and the FTC’s Snapchat Problem
    ” A few snaps later: “Best deodorant in the world. No one has been more influential to Snapchat culture than DJ Khaled. An Adweek cover story on the famous rapper deemed him the “King of Snapchat” in February. ” Sometimes, that reality show includes product placement. His product of choice? Apple Ciroc vodka.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, AUGUST 26, 2016
    [Best] What Are the Two Types of Seasonal Marketing?
    Good marketers know that customers respond best to brands that reach out to them in a meaningful way. It’s important for marketers to understand the strength in connecting seasonality to business, and to know which kind of seasonal campaign is best for their desired ROI. What’s the Difference? Fourth & Long-Term.
  • CONTENT STANDARD  |  FRIDAY, AUGUST 26, 2016
    [Best] The Top 10 Stats from 2016 that Show the Importance of Email Marketing
    One of the best things about email—and automated email marketing in particular—is that it enables marketers to create personal experiences that speak to their recipients. Outbound Engine puts it best: “If an email does not display correctly, 71.2 ” Take time to experiment and find out what works best for your readers.
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 26, 2016
    [Best] 5 Things Marketers Can Learn From Man’s Best Friend
    Affectionately named (wo)man’s best friend, dogs have a lot to offer us. But what you may not know is that dogs are actually a marketer’s best friend and can teach us lessons that we can apply to our careers. Some people might argue that dogs are some of the best marketers of all time. Know Your Audience. Be Loyal.
  • ACT-ON  |  FRIDAY, AUGUST 26, 2016
    [Best] 5 Content Marketing Lessons from David Ogilvy
    The best ideas come as jokes. So take Ogilvy’s advice and remember that the best ideas come in a package that makes you laugh. You should test different headlines styles to determine which resonates best with your target audience. Find the stories that will resonate best with your target audience. Share a lesson.
  • HUBSPOT  |  FRIDAY, AUGUST 26, 2016
    [Best] How to Improve SEO Using Educational Resources: One Company's Step-by-Step Framework
    Because of this, we moved into the top 10 results for the search terms “job boards," “top job boards,” and “best job boards.". Best of all, the domain has a domain authority (DA) of 59. Name - The name of the best contact. All the best, YOUR NAME. That said, SEO is very much a rich get richer game. edu) resources. site:*.edu
  • HUBSPOT  |  FRIDAY, AUGUST 26, 2016
    [Best] Can You Stay Agile as Your Agency Grows? 5 Tips for Scaling Up
    I t's a priority for almost every agency to scale up and attract larger and more prestigious clients, as well as the best talent. And change is inevitable as you grow, and it should be embraced, but how do you make sure you remain agile while scaling from a small to a medium-size agency, or from medium to a large one? Remain Transparen t.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 25, 2016
    [Best] ABM Vendor Guide: State-Based Flows to Orchestrate Account Treatments
    Next up in this series on ABM sub-functions described in the Raab Guide to ABM Vendors : State-Based Flows. That's no accident. chose an unfamiliar term because I didn’t want people to assume it meant something it doesn’t. Messages often relate to buying stages but may also reflect interests or job function. Either approach can be effective.
  • ANNUITAS  |  THURSDAY, AUGUST 25, 2016
    [Best] 3 Basics For Benchmarking
    Short, simple questions with a selection of clearly worded responses work best. Choose several formats that best fit the question. Individuals measure themselves in so many areas – we gather data, compare and contrast achievements, performance, revenue, strategies, fun (FOMA) and any number of the other areas. 2.Keep it simple-.
  • HALEY MARKETING  |  THURSDAY, AUGUST 25, 2016
    [Best] You Should Want to Win First Prize, Right?
    Candidate A promises you first prize in an upcoming “Best Pizza in Town” competition. They point out that winning the competition will prove that you’re the best in town, which will bring in business. Candidate can’t promise you’ll win “Best Pizza in Town.” Then there is Candidate B.
  • BIZIBLE  |  THURSDAY, AUGUST 25, 2016
    [Best] What We Learned By Filming Our First B2B Case Study Video
    At Bizible, we realize that customers are our best salespeople. Some reasons for this, from a Hubspot post on visual content : 51.9% of marketing professionals worldwide name video as the type of content with the best ROI. The page features logos, testimonials, and case studies from some of our happiest customers.
  • LEAD LIAISON  |  THURSDAY, AUGUST 25, 2016
    [Best] Marketing Guru Covers: What to Post on Social Media
    Any kind of image is great, but infographics are the best. It seems like some people have it all figured out when it comes to social media and others are sitting on the sidelines, wishing they could get some “likes” and “shares”. There is a good chance you’re one of the people on the sidelines, but that can change. Use Images. Use Videos.
  • VIEWPOINT  |  THURSDAY, AUGUST 25, 2016
    [Best] Is Your Funnel Full of Fool's Gold?
    So, what’s the best way to rid the funnel of fool’s gold (leads that may look good at first blush, but are actually not worth much)? The sales reps at most B2B organizations have two choices: 1) Spend their time culling through leads that experience has shown are overwhelmingly raw, unfiltered, and unqualified. 2) Or, dismiss them outright.
  • AKOONU  |  THURSDAY, AUGUST 25, 2016
    [Best] [Webinar Series] Meet Revenue Acceleration Experts
    During this 6-part webinar series, Smart Marketing For Revenue Acceleration , you’ll learn from the masters of marketing and gain insider insights and best practices to optimize your marketing efforts and drive bottom-line growth. We're partnering with BlueBird Strategies in their Meet The Masters webinar sessions. Meet The Masters.
  • READYPULSE  |  THURSDAY, AUGUST 25, 2016
    [Best] Influencers’ Most-Loved Social Platform
    influencers who currently work with brands cite Facebook as being the best platform for influencer marketing. Of course, you should take into consideration the campaign you’re launching, the best influencers for the job and where your target audience is spending time. Best Practices. The Most Loved Platform Is…. Conclusion.
  • HINGE MARKETING  |  THURSDAY, AUGUST 25, 2016
    [Best] Build a Better Lead Generation Website: Balancing Design and Functionality
    If someone is reading a blog post on understanding metadata, for example, you could provide an offer on that page to download a white paper that describes metadata best practices. The best offers incorporate compelling text, a visual, and a clear call to action (usually a prominent button). But these sites aren’t inexpensive. Content.
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 25, 2016
    [Best] 5 Things to Pay Attention to in a B2B Competitive Analysis
    In the example below, I used Moz , which rates websites from 0-100 with 100 being the best. Bonus tip: The best way to influence or grow your Domain Authority is through earning relevant, fresh links from other authoritative sites. Competitive analyses are extremely important to B2B marketing strategies. Are they of good quality?
  • VIDYARD  |  THURSDAY, AUGUST 25, 2016
    [Best] Meet the Vidyard Team, Video Style: Garth Newton
    have a very high level of interaction with them, they teach me everything I know, and I do my best to teach them as well. Meet the Team is our monthly chance to introduce you to the fabulous, quirky, talented people that work at Vidyard, using our favorite medium — video! Wondering how to improve your baseball game? Blog Vidyardianism
  • CONTENTLY  |  THURSDAY, AUGUST 25, 2016
    [Best] How Carlsberg Produces Probably the Best Beer Content in the World
    In 1973, ad agency Saatchi & Saatchi gave Carlsberg the tagline “Probably the best beer in the world.” On its YouTube channel , videos merge the “If Carlsberg did” slogan with the “probably the best” brand claim in a playful and memorable way. ” The transition began with Facebook.
  • HALEY MARKETING  |  THURSDAY, AUGUST 25, 2016
    [Best] Advice to my 30 Year-old Self
    In 2003, we first started offering website development services, and it has been one of the best decisions we ever made. I’m a big fan of Tim Ferriss. regularly listen to his podcasts as he deconstructs world-class performance to try and see what makes people successful. My Advice to Me. Get involved in the staffing industry.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 25, 2016
    [Best] Want To Know How To Harness Data and Optimize Customer Experience?
    Marketers around the world want to know how to best use data and optimize the customer experience. Find and serve the best customer experiences for all your online visitors or key segments of visitors. 2. Data and customer experience (CX) may be the two biggest things on marketers' collective minds right now. Personalization.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 25, 2016
    [Best] The Top Skills In-Demand for Today’s Hybrid Content Marketer
    Such skills are best learned through hands-on training, often acquired through experience; however, marketers can also learn from authoritative industry resources. From search engines to social media , digital technology has played a huge role in growing and shaping our industry. Jack of All Trades: Growing Emphasis on Hybrid Skills.
  • KAPOST  |  THURSDAY, AUGUST 25, 2016
    [Best] A Case for Agile: Why Agile Marketing Can Help You Realize Your Content Strategy
    Used in conjunction with Kapost, you have the best of both worlds. I’m aware that for new Agile marketers, using Agile Project Management systems, like Jira or Rally may be tempting. Used in conjunction with Kapost, you have the best of both worlds. Agile Marketing and millennials have a lot more in common than you might think.
  • HUBSPOT  |  THURSDAY, AUGUST 25, 2016
    [Best] Google is Cracking Down on Intrusive Mobile Pop-Ups: Here's What Marketers Need to Know
    That's why your best option might be to create valuable content that draws the visitors that Vocell is alluding to. Google is no stranger to algorithmic change. And usually, those changes are made for the sake of the user. Looking at a history of Google's product announcements , usability is usually at the heart of the modification.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 25, 2016
    [Best] Why it’s a very good sign that people don’t read your content
    That is blogging, that is branding, at its best. Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. By Mark W. Schaefer. And yet, nobody was reading my posts, commenting, or sharing. I was frustrated. know how to read.
  • ACT-ON  |  THURSDAY, AUGUST 25, 2016
    [Best] 10 Groups to Join on LinkedIn if You’re in Marketing
    From growing your business connections, learning best practices, and staying up to date on trends, LinkedIn is a one-stop-shop for marketers looking to advance their skills and career. With over 450 million users in 200 countries, LinkedIn is the world’s largest professional network. Infographic ©2016, Statista. for marketers. Online PR.
  • HUBSPOT  |  THURSDAY, AUGUST 25, 2016
    [Best] How to Attract, Hire & Train the Best Marketers for Your Team [Free Ebook]
    But the best marketer's out there know when they're being marketed to, and are therefore tuning out the old-school recruiting noise. Hiring marketers for your company is not an easy job. Ironically, a lot of it is actually about marketing to potential candidates. By the end of this ebook, you'll know: How to reach your target candidates.
  • BULLDOG SOLUTIONS  |  WEDNESDAY, AUGUST 24, 2016
    [Best] Harnessing the Power of VR and AR Part II: Applying the Technology in B2B Marketing
    So when considering what type of experience might work best for their brand/audience, B2B marketers need to ask themselves: Is it better to visualize the problem my audience is dealing with? However, these are all consumer-oriented initiatives. What about B2B marketers? The challenge is where and how these experiences become relevant in B2B.
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, AUGUST 24, 2016
    [Best] How giving useful ideas and secrets builds trust
    That’s why you shouldn’t put your best thinking behind web forms and registration pages. I had coffee with a potential partner, and our conversation ebbed to us talking about business philosophy, marketing, and lead generation. talked about freely sharing ideas and helping people. They provide too much information freely. ” My response.
  • CONTENTLY  |  WEDNESDAY, AUGUST 24, 2016
    [Best] 5 Lessons Brands Can Learn From Gawker
    Slate rounded up some of the best and most ridiculous examples here.). On Monday, Gawker published its last story. It was the media world’s favorite blog, and its shutdown inspired hundreds of thinkpieces. wrote my own brief memoriam here. Gawker shuttered because then-editor A.J. Gawker was controversial as hell and disgusting to some.
  • OPENTOPIC  |  WEDNESDAY, AUGUST 24, 2016
    [Best] 8 Cool Marketing Analysis Tools for Data Junkies
    business2community.com – Data is every marketer’s best friend. Without data, we couldn’t identify what’s working well in our campaigns, diagnose potential problems, or decide upon which areas to focus our efforts. There are dozens (if not hundreds). Brands & Marketers
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 24, 2016
    [Best] 3 Essential Marketing Skills that Drive Growth in Professional Services
    Fortunately, recent research into the best-performing professional services firms offers some answers. Marketing teams in professional services firms perform a multitude of tasks, but they are ultimately responsible for one thing: generating leads. It’s not always obvious. At the highest level, digital marketing gets top priority.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, AUGUST 24, 2016
    [Best] ABM Vendor Guide: Features to Look for in Target Scoring Vendors
    Target Scoring isn’t just any use of predictive analytics, which can also include things like finding surges in content consumption (used to identify intent) or recommending the best content to send an individual. As the Guide defines it: Vendors in this category use statistical techniques to select target accounts.
  • LEANDATA  |  WEDNESDAY, AUGUST 24, 2016
    [Best] When There’s Too Much in the Tool Box
    That’s because they’re the people who have to wade through all those products and listen to vendor pitches as they try to determine which ones will work best for their businesses. So a big part of my job is figuring out how we can best utilize what we already have by creating a better process around it.”. It’s giving them headaches.
  • HUBSPOT  |  WEDNESDAY, AUGUST 24, 2016
    [Best] 9 Different Types of Lead Magnets You Can Create Using Blogs You Already Have
    An Ultimate Guide is a comprehensive collection of the best articles about a particular subject. One of the best lead magnets that I have ever seen was produced by Tim Soulo. This is fairly common as Google punishes sites that duplicate content so it’s in nobody’s best interests. The ultimate guide to housetraining a puppy.
  • VIDYARD  |  WEDNESDAY, AUGUST 24, 2016
    [Best] Are You a Master Video Marketer? Find Out in This 2-Minute Assessment!
    What does it really take to be a best-in-class video marketer? Because the best way to grow is to know where you should be growing to. If you’re reading this post, you’re probably already using video. We’d even bet on it. The only thing is, ‘using’ is a pretty loose term. There’s a broad spectrum in the use of video in marketing.
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 24, 2016
    [Best] How to select the perfect B2B data vendor
    Get pricing on the model that best suits your needs. Most B2B marketers rely on customer data from third party suppliers. But how do you choose among the myriad data providers out there? Just To get started, you need to identify your business and marketing objectives.  Let’s look at this process in detail. Here are some examples. Criterion.
  • INFLUITIVE B2B  |  WEDNESDAY, AUGUST 24, 2016
    [Best] 7 Steps To Creating The Best ABM Campaign Ever With Advocacy
    Combining the two gives you the best of both worlds: the targeting power of ABM, and the ability to leverage your advocates’ personal connections and stories. The post 7 Steps To Creating The Best ABM Campaign Ever With Advocacy appeared first on Influitive. But how do you do it?
  • INFLUITIVE B2B  |  WEDNESDAY, AUGUST 24, 2016
    [Best] 7 Steps To Creating The Best ABM Campaign Ever With Advocacy
    Combining the two gives you the best of both worlds: the targeting power of ABM, and the ability to leverage your advocates’ personal connections and stories. The post 7 Steps To Creating The Best ABM Campaign Ever With Advocacy appeared first on Influitive. But how do you do it?
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 24, 2016
    [Best] 6 Steps for a Successful B2B Cross-Sell and Upsell Strategy
    However, you’ll still need to create personas to identify the best products or services to cross-sell or upsell that are most relevant to each customer’s unique interests. 3. Develop At this point, it’s best to give your customers time to get ramped up with your product before you present them with other opportunities.
  • HUBSPOT  |  WEDNESDAY, AUGUST 24, 2016
    [Best] How to Create an Engaging Snapchat Story: A Start-to-Finish Guide
    Analyzing these numbers will help you decide which types of content perform best, and how many Snaps you should be publishing in your Stories to best connect with your audience. Now that you know how Stories work -- and what goes into a great one, check out this post to brush up on what some of the best brands are doing on Snapchat.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 24, 2016
    [Best] A reasonable plan to scale content marketing efforts
    One of the best ways to do this is by looking at your seesaw data — which is our way of saying that we look at the top performing and bottom performing content each week. By Brooke Sellas, {grow} Contributing Columnist. question: How can I scale content marketing efforts? Are you in the same boat? Hopefully, it helps you too. Repeat.
  • SNAPAPP  |  WEDNESDAY, AUGUST 24, 2016
    [Best] 3 Ways to Boost Your Sales With an ROI Calculator
    Who said that being traditional was the best way to make sales, though? What’s the best way to build a positive relationship with your customer right out of the gate? If you caught my recent article What Is an ROI Calculator , you know that online calculators are powerful marketing tools. What do those numbers mean to you ? Used cars?
  • HG DATA  |  TUESDAY, AUGUST 23, 2016
    [Best] Once Upon a Time: How to Boost Your Selling Through Storytelling
    In the early ’90s, while lecturing at the University of Southern California School of Business, I used a classroom style that can best be described as edu-tainment—educating while entertaining. I’m sure you’re familiar with the concept of brand storytelling, and how it appeals to consumers on an emotional level. Dad, Tell Us a Story.
  • HALEY MARKETING  |  TUESDAY, AUGUST 23, 2016
    [Best] What Can Staffing Firms Learn from NBC and the 2016 Rio Olympics?
    Our best ideas and strategies come from simply listening to the crowd. Ratings for the 2016 RIO Olympics were much lower than anticipated for NBC. So much so that NBC provided advertisers with free airtime to make good on promises to reach a certain number of viewers. Who does NBC blame for the flop? MILLENIALS. Plain and simple. No time?
  • B2B LEAD BLOG  |  TUESDAY, AUGUST 23, 2016
    [Best] Data’s Role in Predictive Analytics Marketing
    Even though you may not have the technology (or superpowers) to know exactly what the future holds, you do have the next best thing: data. Unless you’re an expert in palm reading or tarot cards, you probably don’t have the ability to see into the future. Data fuels predictive marketing, a strategy that helps in […].
  • THE POINT  |  TUESDAY, AUGUST 23, 2016
    [Best] 5 Key Tips for Driving Attendance at Field Events
    Key to convincing prospective attendees that your event can be – without question – the best possible use of their time, is to offer specific, concrete details. Don’t look now, but field events – seminars, roadshows, executive breakfasts – are making something of a comeback in B2B circles. Sell the event, not the product. No-one cares.
  • OPENTOPIC  |  TUESDAY, AUGUST 23, 2016
    [Best] 5 Creative Ways to Grow Your Email List : Social Media Examiner
    In this article you’ll discover five unique ways to grow your email list from your blog readers. #1: Put Your Best Offer on Your Homepage To encourage email. Want to grow your email list? New tools and placement options have made it easier than ever to create an offer that compels blog visitors to share their email address with you.
  • OPENTOPIC  |  TUESDAY, AUGUST 23, 2016
    [Best] 9 Promotional Strategies That No Longer Produce High ROI
    Show Me The 35 Best Landing Page Tips Learn a productive new promotional tactic today, and chances are it’ll be obsolete by tomorrow. In the fast-paced world of digital marketing, the “how” changes just as quickly as the who, what, where, why, and when. The businesses that don’t evolve with it get left behind.
  • OPENTOPIC  |  TUESDAY, AUGUST 23, 2016
    [Best] An Ecommerce Marketing Event: How to Supercharge Your Brand on Instagram? – Web Design
    When used in the correct manner, Instagram can be one of the best visual advertising and highly-targeted channels for your business. Recent studies have shown that Instagram gives 25% more engagement in comparison to other social media platforms. Just like any other social media. – Web Design appeared first on Opentopic.
  • SALES ENGINE  |  TUESDAY, AUGUST 23, 2016
    [Best] Feeding Sales Is a Process, Not a Project.
    Not that there’s anything wrong with projects and project managers —they’re still a necessary function and the best marketers are always the ones who can get stuff done. For decades, the B2B marketer has been a manager of projects. They develop white papers, email campaigns, go to trade shows, and —well, you know, execute on lots of projects.
  • BIZNOLOGY  |  TUESDAY, AUGUST 23, 2016
    [Best] It’s normal to be bad before you’re good
    used to be a photographer and, to be honest, real shooters use the best cameras and lenses they can easily afford. attended Ira Glass ‘ talk at Wolf Trap last Saturday and my take-away is :  it’s normal to be bad before you’re good. Who buys the Nikon D5 and the Canon EOS-1D X Mark II? You don’t need it. But there is this gap.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 23, 2016
    [Best] CALL FOR ABSTRACTS: Oracle BIWA Summit '17 - THE Big Data + Analytics + Spatial + Cloud + IoT.
    Is Oracle SQL the best language for Statistics, Brendan Tierney, Oralytics. THE Big Data + Analytics + Spatial + Cloud + IoT + Everything “Cool" Oracle User Conference 2017. January 31 – February 2, 2017. Oracle Conference Center at Oracle Head Quarters Campus, Redwood Shores, CA. We want to hear your story. Cloud. Spark.
  • VIDYARD  |  TUESDAY, AUGUST 23, 2016
    [Best] 5 Types of Webinars You Need to Fire Up Your Webinar Program
    TIP: Logistically, panel webinars are best done with software that allows you to broadcast everyone’s webcam at once, like Google’s Hangouts On Air (soon to be YouTube Live) or GoToMeeting. 2. TIP:  One of the best parts of re-watching keynote presentations is that you can cut out all of the … “fluff”. Hands up!
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 23, 2016
    [Best] One Third of CMOs Not Integrating Within Digital Channels
    It’s no secret that the best customers are the ones who engage with brands across multiple channels. It’s not surprising, therefore, that the brands who deliver value to customers across channels see strong growth. How much growth? Companies with strong cross channel customer engagement see a 9.5% Ok so far so good, right?
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 23, 2016
    [Best] 8 Examples of B2B Businesses Managing Powerful LinkedIn Pages
    We all know that talking too much about your company on social media isn’t the best way to engage your audience, but that doesn’t mean you should shy away from sharing the important stuff. On the other hand, many B2B brands still struggle to engage their audience on the platform. Ernst and Young. Know What Content Resonates. HootSuite. Adobe.
  • WEBBIQUITY  |  TUESDAY, AUGUST 23, 2016
    [Best] The Five Best Pinterest and Instagram Marketing Tools
    Here are a handful of the best tools for growing your brand’s following and monitoring your results on Instagram and Pinterest. 1)   ScheduGram. Increasing use of mobile devices combined with the popularity of “snackable” information have made visual content an increasingly important component of content marketing. Visually.
  • VERTICAL RESPONSE  |  TUESDAY, AUGUST 23, 2016
    [Best] What Does “Going Pro” Mean for Your Email Marketing?
    Email consistently offers the best payback for digital marketers, producing a 122 percent return on every dollar spent. That said, even the best intentions for effective emailing are wasted if the messages aren’t able to shine through the rubble. Think again. On top of that, email is getting a big boost as mobile use skyrockets.
  • LEAD LIAISON  |  TUESDAY, AUGUST 23, 2016
    [Best] The Marketing Guru Covers: What are the benefits of social media marketing?
    Inbound marketing is the best way to build up your list of prospects and convert leads. Social media is everywhere. Many companies are leveraging their social media presence to build a more personal relationship with their audience. But, how effective is it – really? What are the benefits of social media marketing? Save money.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 23, 2016
    [Best] 5 Ways to Get Personal With Your Audience at Scale
    Best practices isolate the components of the segmentation process and automate manual activities. Author: Patrick Groover As marketers, we’re in a race–a race to capture and hold the attention of our target audiences. Yet on the open road of the internet, it can sometimes feel like we don’t know which way is North.
  • HALEY MARKETING  |  TUESDAY, AUGUST 23, 2016
    [Best] What Type of Paid Advertising Campaign Should Your Staffing Firm Use?
    However, there are a myriad paid advertising solutions to pick from and companies are too often confused or overwhelmed about what option is best for them. As PPC experts in the staffing industry , we help clients match up their company needs to the PPC solution best fitted to fill these gaps. Strengthen your talent pool?
  • CONTENT STANDARD  |  TUESDAY, AUGUST 23, 2016
    [Best] How Is Video Content Affected By the Rise of Voice Search?
    Building online video that embraces natural language—SEO text, too—is the best way to create with voice search in mind. Video might be the best place to start building for a search future that is fast approaching. Voice search holds major influence over online search traffic, and its upward mobility shows no signs of slowing down.
  • INFER  |  TUESDAY, AUGUST 23, 2016
    [Best] Act-On Improves Marketing Efficiencies by Embracing Predictive Marketing
    Now we’re going to take the best contacts from that list and build out a massive calling program for our outbound SDRs to call into those accounts. At Infer, we’re fortunate to work with forward-looking marketers around the world. You already enjoy valuable insight into your leads from behavioral scoring. That really signals buy for us.
  • KAPOST  |  TUESDAY, AUGUST 23, 2016
    [Best] Why Product Marketing is Essential to Your B2B Organization
    Determine the best way to capture the value the company creates, in turn adjusting the pricing model. Magazine asked Mozilla’s CMO, Jascha Kaykas-Wolff, what’s the most critical hire in marketing? Kaykas-Wolff answered “Without question, product marketing…If I were a marketer restarting my career, I would start in product marketing.”.
  • SCRIBBLELIVE  |  TUESDAY, AUGUST 23, 2016
    [Best] ScribbleLive Acquires Linkdex, The Enterprise SEO Platform
    Businesses that are serious about improving their digital visibility need solutions to create the best content for both their audiences and search engines like Google. There are roughly 4.75 billion indexed pages across the world wide web, and an estimated 3.5 billion daily Google searches. Merging Content Marketing With SEO.
  • CEROS  |  TUESDAY, AUGUST 23, 2016
    [Best] Q&A with Adam Katz, Creative Lead at Google Creative Lab
    Design seemed like the best way to get my ideas out there, so I kind of happened into becoming a graphic designer by trade. went back to school 6 years ago to get my MFA in Design as Entrepreneur at the School of Visual Arts , and it was probably the best decision I’ve ever made. Happy reading! How did you end up in the design world?
  • SNAPAPP  |  TUESDAY, AUGUST 23, 2016
    [Best] How to Build the Business Case for Purchasing Marketing Technology
    Best practice in technology purchasing is to present multiple alternatives, including a “do nothing” or benchmark option. Most vendors offer documentation around the ROI their customers have demonstrated with their solution; apply those numbers to your own situation to your best ability and explain your reasoning in your business case.
  • HUBSPOT  |  TUESDAY, AUGUST 23, 2016
    [Best] Does Your Nonprofit Need Marketing Automation?
    The increased costs can be the best expense you make if they're going to increase your membership and donations. The best of them will also automate the personalization of the content that you send. What it can do, is take a string of your best performing nurturing emails and put them on autopilot for you. That's a big myth.
  • ACT-ON  |  TUESDAY, AUGUST 23, 2016
    [Best] From Scratch: Three (More) List Building Strategies for Agencies (and Others)
    You can A/B test the same offers on LinkedIn as on Facebook if you like, and see which platform performs best for you. In our last post, we explored four (free) list-building strategies for agency marketers who’ve got to build a house list for clients or themselves. First, nail the basics. Do you deeply understand your buyer personas ?
  • HUBSPOT  |  TUESDAY, AUGUST 23, 2016
    [Best] 9 Reasons Why Your New Business Program Is Failing
    It happens to the best of us. A whopping 66% of agencies have no plan in place to develop new business. And among those who say they do have a plan, their strategy might not be as comprehensive as it needs to be to keep the sales pipeline from drying up. So what factors contribute to a poor business development strategy ?
  • LEANDATA  |  MONDAY, AUGUST 22, 2016
    [Best] The Salesforce Bucket List
    In my last post, I examined the differences between reports and dashboards , and when it’s best to use each. Now, let’s take a closer look at how to get the most out of your reports. One way to do that is through the use of buckets. bucket is a feature that you can use in a native Salesforce report. Click on Customize.
  • B2B LEAD BLOG  |  MONDAY, AUGUST 22, 2016
    [Best] Comparing and Contrasting Top Marketing Automation Software
    However, in order to make the best use of your data, you need the most exceptional tools […]. With nearly 95 percent of global businesses relying on big data, it’s no longer an optional aspect of business management. To the contrary, it’s a vital function that will allow businesses to remain ahead in the coming years.
  • HALEY MARKETING  |  MONDAY, AUGUST 22, 2016
    [Best] The Importance of Adding Location Specific Pages for Local SEO
    The best approach in these cases would be to choose a “top five cities” and place them in the copy throughout the website. We handle national recruiters on a case by case basis to determine the best approach for your business. When a search engine crawls a page, it’s looking for a very strong overall theme.
  • ACTIVEDEMAND  |  MONDAY, AUGUST 22, 2016
    [Best] Diving Deeper Into Drip Campaign Best Practices
    Diving Deeper Into Drip Campaign Best Practices In a previous post, we talked about drip campaigns and how they have been an essential part of a marketer’s “tool kit” for some time. Today’s marketing interactions are best described by what Google refers to as “micro-moments”. Predictive Send People want relevant emails.
  • HALEY MARKETING  |  MONDAY, AUGUST 22, 2016
    [Best] Lessons from Mom & Dad
    And she pushed people to be their best. I’m don’t think I’ve ever really learned how to be like Mom in these areas, but at Haley Marketing, our team members are definitely part of the family. The best business partner is your spouse. My spouse, our COO (and really my co-CEO), is the best partner I could ask for.
  • HINGE MARKETING  |  MONDAY, AUGUST 22, 2016
    [Best] Finding Experts Using 5 Visibility Techniques
    Speaking engagements, especially keynote addresses, allow buyers to experience your expertise and even interact with your best people. Buyers of professional services can be very particular when it comes to who they work with. For that kind of make-or-break professional help, most buyers want to have a recognized expert in their corner.
  • HALEY MARKETING  |  MONDAY, AUGUST 22, 2016
    [Best] 3 Tips for Mastering Inbound Marketing
    Surround your clients with regular, non-intrusive reminders that you are the best solution to their needs! There is also tons of other helpful resources that you can use to educate yourself and your team on current marketing best practices. So, you’re passionate about marketing, right? Wrong!  Tip #1: Be Where Your Clients Are! 00p.m.
  • SALES ENGINE  |  MONDAY, AUGUST 22, 2016
    [Best] How to gain a competitive advantage through your content
    It's not that buyers ever wanted to talk to sales reps, but it was the only way they could learn about best practices and solutions available in the market. But B2B companies have found success in content marketing , and they’re upping the ante. But what makes his story unique is that his team was not made up of all stars. Lots of it.
  • FATHOM  |  MONDAY, AUGUST 22, 2016
    [Best] The Value of Staying Focused on Your Audience
    If you can answer the following 9 questions, you’ll be headed in the very best, audience-first direction. 1 Who Buys Your Products/Services? Engaging your audience is, effectively, the point of marketing. Making money might be the real point of marketing, according to your sales team or CFO. That’s wildly oversimplified.
  • VERTICAL RESPONSE  |  MONDAY, AUGUST 22, 2016
    [Best] Determining the Right Loan for Your Business
    Which funding options are best for your business? Line of credit. Revolving credit. Unsecured loan. Installment Loan. For the small business owner looking to scale a business with a financial boost, the different types of funding can feel overwhelming. Making the right choice for your business depends on understanding those differences.
  • VIDYARD  |  MONDAY, AUGUST 22, 2016
    [Best] The Making of Vidyard’s New Website Product Tour Videos
    These types of videos are best if kept around the two-minute mark so they’re easily digestible and memorable. So our two video wizards drew up what every single shot would look like for all five videos: where each person would stand or sit, if there would be any movement, and even what posture they would have to provide the best composition.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 22, 2016
    [Best] 3 Reasons Why Data is the Foundation of a Successful ABM Strategy
    Segment to Find the Best Targets. You need to segment your target accounts based on data such as industry type, company size, revenue, number of employees and annual spend to identify the best targets. However, for some of these B2B organizations, their efforts are falling short. What does data have to do with ABM success?
  • SNAPAPP  |  MONDAY, AUGUST 22, 2016
    [Best] Come Hang With Us at the Uberflip Experience in Toronto
    You can even eat dinner in the CN Tower – 360 Restaurant is guaranteed to give you the best views of any eatery in the city, and the food isn’t half-bad, either. 2. Pack your maple syrup, hockey jerseys, and extra politeness – SnapApp is crossing the border to the north this week for the Uberflip Experience in Toronto ! The CN Tower.
  • HUBSPOT  |  MONDAY, AUGUST 22, 2016
    [Best] How to 'Un-Stock' Your Photography: 8 Examples That'll Change the Way You Choose Photos
    What are you best tips for unstocking your stock photography? With 46% of marketers reporting that photography is critical to their current marketing and storytelling strategies, it should come as no surprise that quality photos are in high demand. That means they can be used in all sorts of campaigns. but also end up looking generic.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 22, 2016
    [Best] The reality of online influence and the only thing that matters
    wrote best-selling (really) business books. I was in a position to give speeches at convention halls filled with thousands of people. I’ve lectured at some of the world’s top universities and was even a guest speaker at a European “think tank” that had attracted famous authors and diplomats like Nelson Mandela. I used to be a big shot.
  • SALES ENGINE  |  MONDAY, AUGUST 22, 2016
    [Best] From Branding to Demand Generation
    How First Rate Uses Thought Leadership Content to Grow the Business Having the same brand since their start in 1991, First Rate knew they had to make some major changes if they were going to compete effectively and grow in today’s digital era. People were not visiting our website even though we are subject matter experts on certain topics.
  • ACT-ON  |  MONDAY, AUGUST 22, 2016
    [Best] Social Media Audiences Are Great, But Email Audiences Are Better
    The best bet? Which would you rather have: 3,000 email newsletter subscribers or 30,000 social media followers? Choose carefully … it’s a trick question. It’s a trick question because I bet you know the answer. You opted for the subscribers because you’ve been around the block. It’s not a whole lot better on Twitter or LinkedIn.
  • HUBSPOT  |  MONDAY, AUGUST 22, 2016
    [Best] How 8 Agencies Are Building Their Brands on Snapchat
    Here we'll show you how eight marketing agencies are using Snapchat to grow their brands, recruit new talent, and connect with their audiences in a whole new way. 8 of the Best Agency Snapchat Accounts. 1) Marcel Worldwide. But things have changed. But does any of that matter for agencies? Username: @marcelagency. Username: @giant_spoon.
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