• HUBSPOT  |  THURSDAY, JULY 31, 2014
    [Best] How to Consistently Keep Up With the Latest Social Media Trends
    The best place to find out the most recent news about social is. 'There''s so much going on with social media it''s hard to keep up. It''s hard. That being said, being on the forefront of social media changes isn''t impossible either. There are many things you can do to keep on top of the latest trends. social media! 4) Join LinkedIn Groups.
  • CRIMSON MARKETING  |  THURSDAY, JULY 31, 2014
    [Best] The Buyer’s Journey Is Going Digital
    But marketing tools and best practices change faster than most of you know and are able to react. 'The buyer experience is changing. Big Data, interactive web design, and the Internet of Things are causing a major transformation to the buyer’s journey. ” . ” Design. Deliver. Image: Courtesy of Jola Interactive .
  • HUBSPOT  |  THURSDAY, JULY 31, 2014
    [Best] 7 Myths You Shouldn't Believe About Email Marketing [Infographic]
    Since marketers have been using email for so long, there is a ton of information out there that suggests the best and worst ways to optimize your email marketing -- but not all of the advice is true. 'Email is one of the oldest online tools that most marketers still rely on today. What other email marketing myths have you heard?
  • HINGE MARKETING  |  THURSDAY, JULY 31, 2014
    [Best] Does Social Media Help You Meet Your Bottom Line?
    Check out our free social media guide to learn more best practices for each social network. 'Between Facebook, LinkedIn, Twitter, Google+, and Pinterest, most marketing directors would agree that maintaining a strong social media presence has become a time consuming endeavor. How did a firm get to be one of the top search results? Branding.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 31, 2014
    [Best] How App Companies Can Increase Retention, Engagement and Customer Lifetime Value
    How App Companies Can Increase Retention, Engagement and Customer Lifetime Value was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Mike Stocker Let’s face it: apps are a major new component of our digital lives. Personally, I have at least 100 apps (five full screens) on my iPhone. MyFitnessPal.
  • VIDYARD  |  THURSDAY, JULY 31, 2014
    [Best] Filmmaking Tips to Take Your Brand Video From Zero to Hero
    Only the best online videos will catch your audiences’ discerning eye because you’re technically competing against all the “real” media company stuff in newsfeeds. So what can you do with your brand’s videos to make a real difference? Here are a few unique tips you can implement today. ” You guessed it!
  • FATHOM  |  THURSDAY, JULY 31, 2014
    [Best] PPC for Higher Ed on a Budget:
    It might sound generic, but usually this opens the gateway to a lengthy conversion about how to prioritize PPC spend and how to get the best ROI from paid search. Sure, you could spend your entire marketing budget on display and display along (for the record, I do not condone that), but chances are you won’t see the best return.
  • MARKETING ACTION  |  THURSDAY, JULY 31, 2014
    [Best] Sales & Marketing Alignment: A Pragmatist’s View
    If you go back to those 22 million search results, you’ll surely be able to curate multitudes of best practices, step-by-step instructions, and tangential deep dives that can help your teams create a strategic plan. A quick search returns over 22 million results. Modify the term slightly and the results become seemingly infinite.). Resist.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, JULY 30, 2014
    [Best] @HBRItalia Piloting the Future of Social Business by @mnburgess #HBR #SocBiz #SocialBusiness
    My article, titled “Piloting the Future of Social Business – Branding From the Inside Out,” expands on the ideas in our best-selling book, The Social Employee   (McGraw-Hill, 2013), presenting a proven, step-by-step recipe for success through the implementation of a social employee pilot program. To view it in your browser, click here.
  • 3D2B  |  WEDNESDAY, JULY 30, 2014
    [Best] How to Create a World-Class B2B Call Center
    Bring Out the Best in People. Even if you’ve hired the best, a sink or swim environment isn’t going to work. To get the best results, you need to support excellent agents with world-class processes and systems that make your call center run like clockwork. But she heard nothing. Complete silence. Yes,” said the sales manager.
  • VISIONEDGE  |  WEDNESDAY, JULY 30, 2014
    [Best] Three Elements of Successful Change Management
    In a world where the rate of change is speeding up, the best defense is a good offense. 'We are sitting in a meeting with the CMO and a new marketing operations director from a large, well-established company. They had called and asked for a meeting to help kick their marketing metrics and dashboard up a notch. Three Elements of Change.
  • HUBSPOT  |  WEDNESDAY, JULY 30, 2014
    [Best] Does Customer Service Actually Work on Twitter? 5 Brands That Do It Well
    Plus, Nike is really good at offering information in the way that''s best for the customer. 'Today, people expect a lot of brands on social media -- studies have shown that 42% of consumers expect a response within one hour when they contact a brand on social media. 1) @Zappos_Service : Using Personality to Delight Customers. Social Media
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 30, 2014
    [Best] 7 Skills To Look For When Hiring A Content Marketing Strategist
    One of the best ways to reach your audience is though funny, entertaining and lighter content that breaks up the day. 'Content marketing is hot! And so content marketers and content strategists are one of the hottest job titles in marketing. Skills To Look For When Hiring A Content Marketing Strategist. campaign-based mentality). agree!
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JULY 30, 2014
    [Best] Supercharge Your Sales and Marketing Vocabulary
    simple, one-liner is all it takes: “You will be able to spend twice as much time calling and emailing your best prospects.”. Identify the power words that are best suited to your product or service and buying process, and supercharge your vocabulary. But have you identified these words? What''s in it for me?" Value (Not Price).
  • VOICE-BASED MARKETING  |  WEDNESDAY, JULY 30, 2014
    [Best] Ifbyphone’s New Summer 2014 Release Provides 360-Degree Call Analytics for Smarter Marketing
    It monitors conversations between callers and sales agent for the keywords you determine best indicate a lead’s quality. 'Inbound phone calls drive business. They are the leads sales teams want most, and marketing teams and agencies most need to generate. That’s why Ifbyphone is proud to announce our new Summer 2014 Release.
  • BIZNOLOGY  |  WEDNESDAY, JULY 30, 2014
    [Best] Is your SEO content suffering from Useless Box Kit Syndrome?
    Your best bet is to review your keyphrases (bring in a consultant if necessary,) and see if you’re missing any opportunities. 'Your company is blogging on a regular basis. Your site has all the social media bells and whistles. But sadly, your SEO content could still be pretty useless. The video shows a black box with a switch on top. You bet.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 30, 2014
    [Best] Lessons on Locations From Our New Atlanta Office
    Beyond this, some of our best partners (folks like the Pedowitz Group ) call Atlanta home. Lessons on Locations From Our New Atlanta Office was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. But a lot happened between the first time we thought of Georgia and today’s grand opening in Atlanta.
  • HUBSPOT  |  WEDNESDAY, JULY 30, 2014
    [Best] Commercial Misconduct: The Worst TV Ads Ever
    Ready for the best haircut ever? 'It was a simpler time, back then … before the rise of DVRs and streaming video services. Back then, when people said they were “watching TV,” they meant that they were actually watching TV -- a.k.a. watching the programming that the TV stations were broadcasting. giant, loud, annoying wave.
  • VIDYARD  |  WEDNESDAY, JULY 30, 2014
    [Best] 5 Handy Content Tools to Add to Your Collection
    Making sure your content meets SEO best practices is crucial to gaining more traffic and expanding your audience, but it can be time consuming to assess the SEO value of everything you create. Check out these five tools that can simplify the content process from brainstorming and organization, to SEO and distribution. Evernote. Trello. Yoast.
  • BLUE FOCUS MARKETING  |  TUESDAY, JULY 29, 2014
    [Best] @HBRItalia – How the Social Executive Seizes Opportunity #HBR #SocBiz #SocialBusiness
    My article, titled “How the Social Executive Seizes Opportunity,” expands on the ideas in our best-selling book, The Social Employee (McGraw-Hill, 2013), presenting a statistical argument for the transformative power of social business leadership in the C-Suite. They’re watching our moves. How do we communicate? How do we write?
  • ENGAGE  |  TUESDAY, JULY 29, 2014
    [Best] How to Find the Right Color Combinations for Your Magazine or Website
    What colors best represent the message you’re trying to share? '“The main function of color should be to serve expression.” Henri Matisse. Color is an important element in design. Everywhere we go, everything we see, everything we touch—we’re surrounded by various colors. What colors will draw their eye? Are you in a color rut? COLOURlovers.
  • HUBSPOT  |  TUESDAY, JULY 29, 2014
    [Best] The Blog Your Blog Could Look Like: Data on the Impact of Evergreen Content
    What''s the best content balance to help you grow your blog? 'There is a lot of talk out there about how writing more blog posts will get you to the blogging promise land where your blog generates a ton of new visitors and leads every week. You''ve seen the data -- you know that if you publish more, you''ll start to see more and more results.
  • FEARLESS COMPETITOR  |  TUESDAY, JULY 29, 2014
    [Best] Got an apartment in the Tampa area? If so, let’s talk.
    Furnished is best and I work so fast internet access is important too. 'I need to find an apartment just for one mature man in the Tampa area. If you have one for rent, let’s talk. bit about me. I’m 55 years old and recently divorced. I don’t smoke or drink to excess. also pay bills on time as often as I can. Buyer Persona
  • HINGE MARKETING  |  TUESDAY, JULY 29, 2014
    [Best] Rebranding 101: Is Your Firm Ready to Rebrand?
    But despite all of that, rebranding can be the best move for your firm to stay ahead of the competition. Imposing some limits can help to protect your investment and make sure your rebranding keeps your firm’s best interest in mind. 'There are plenty of reasons not to rebrand. It can be time consuming and expensive.
  • VOICE-BASED MARKETING  |  TUESDAY, JULY 29, 2014
    [Best] Why Keyword Level Call Tracking?
    The insights extracted from call tracking data provide guidance on future bid management campaigns, as well as how best to improve existing initiatives. 'Keyword level call tracking. You’ve heard it, you basically know what it means, but why is it such a big deal? 55% Bing Ads. 52% Display Networks. 52% Facebook. 26% LinkedIn. 24% Twitter.
  • HUBSPOT  |  TUESDAY, JULY 29, 2014
    [Best] 7 Silly Hashtag Mistakes No One Should Make
    So, you should look to select the one or two hashtags that best relate to the content of your tweet. 'Hashtags were initially introduced to Twitter to make it easier for users to keep track of certain types of content on Twitter and find the people and topics most relevant to their interests. 1) Your hashtags are too long and confusing.
  • LEADERSHIP  |  TUESDAY, JULY 29, 2014
    [Best] CMO Spotlight: Blair Christie, SVP and CMO, Cisco
    They need to be seen as the ‘saviours’ who succeeded in bringing the best ‘solution’ to their company. 'Next up in our series on inspiring CMOs from around the world is Blair Christie, SVP and CMO of Cisco. The way to take advantage of IoE, says Blair, is to increase efficiencies and create better customer experiences. trillion.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JULY 29, 2014
    [Best] Cold Calling: You Get What You Put In!
    With the benefit of hindsight, I try my best to instill this mindset into every member of my sales prospecting team. 'Back in the mid ‘90s, I was fresh out of college and managing a hotel front desk, with aspirations to one day become the General Manager. So, around the year 1999, I finally decided to take the plunge into the tech industry.
  • VERTICAL RESPONSE  |  TUESDAY, JULY 29, 2014
    [Best] 6 Tips to Creating an Ideal Landing Page
    You could have the best product or service in the world, but if you don’t communicate that effectively, you could be missing out on new business. Follow these tips and best practices the create the ideal landing page for your business. These are 6 tips and best practices to consider when building your landing page.
  • BIZNOLOGY  |  TUESDAY, JULY 29, 2014
    [Best] Google+ is an island of misfit toys
    Even then, while I met the best, most creative people of my life, I only got to know the people who were already members of MetaNet or the smaller communities inside: ArtsWire and Education for the Arts.  What Google+ is offering is direct access to 540 million potential best friends and intimates. Birds of a Feather Flock Together.
  • VIDYARD  |  TUESDAY, JULY 29, 2014
    [Best] Creating an RFP for Marketing Automation? Don’t Forget to Include Video Tracking
    While writing one of these babies is a time-consuming process, a request for proposal (RFP) gives you the opportunity to outline your requirements for implementing a new piece of software or service, and ensure you get the best value for your investment. ” and you’ll quickly find yourself in an empty room. How to get started.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 29, 2014
    [Best] Pin for the Win: How to Market Your Brand on Pinterest
    Pin for the Win: How to Market Your Brand on Pinterest was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Noah Abelson If you’re marketing on social (and we hope you are!), your primary goal should be to connect with users. Why Pinterest? But what sets Pinterest apart from Facebook and Twitter?
  • HUBSPOT  |  TUESDAY, JULY 29, 2014
    [Best] The Forgetful Person's Guide to Staying Organized at Work
    It''s seriously the best Gmail notification extension I''ve found. Pretty much all of these other tools are proactive -- I take extra precaution to get organized so that I don''t inadvertently forget something -- but even with the best organization, some things still fall through the cracks. forget where I parked my car. Click it.
  • ANNUITAS  |  TUESDAY, JULY 29, 2014
    [Best] The Problem With The Story You Are Telling
    'Good, relevant content is more important than ever, because of a Panda. Back in May, Google released an update to their search algorithm, called Panda 4.0. According to SearchEngineLand , “Google’s Panda algorithm is designed to prevent sites with poor quality content from working their way into Google’s top search results.”
  • WEBBIQUITY  |  TUESDAY, JULY 29, 2014
    [Best] 17 Helpful SEO Tools and Tool Reviews
    Which tools are best for local SEO? One of the best free broken-link checking tools available, the Online Website Link Checker will crawl for and report broken links on up to 500 pages and three levels down on any specified website, optionally across a whole domain or only a specified subdomain. For reporting and metrics? Knutson.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 29, 2014
    [Best] Would you erase yourself from Google search results?
    Big Data and Analytics Content Marketing Google techologies Legal implications LinkedIn Podcasts The Marketing Companion blogging best practices buyer personas content marketing linkedin blogging right to be forgotten the marketing companion 'Have you tried The Marketing Companion podcast yet? Why hasn’t this been an issue in the U.S,?
  • MARKETING ACTION  |  TUESDAY, JULY 29, 2014
    [Best] Health Care Marketing: Personalization, PHI, and Preference Centers
    But whether you’re a retailer or a health insurance company, giving your audience the option to customize their own experiences is a great best practice. 'Digital marketing in a highly regulated industry can be extremely challenging, and that’s especially true for the health insurance industry. Health Care Marketing Restrictions. Fax number.
  • HUBSPOT  |  TUESDAY, JULY 29, 2014
    [Best] 10 Times Personalization Makes You Feel Terrible About Yourself
    10) And finally, when MySpace reminds us all that ten years ago wasn''t our best year. 'Ever feel like technology is mocking you? Like algorithms are trying to ruin your relationships? That personalization tokens know more about you than you know about yourself? Me too. 1) When Google surfaces this ad for a one-person spam recipe.
  • BLUE FOCUS MARKETING  |  MONDAY, JULY 28, 2014
    [Best] The Dawning Era of #SocialBusiness with @rsica @emanuelescotti #SocBiz #HBR
    At the event, Blue Focus Marketing President, Mark Burgess (@ MNBurgess ) and I gave a speech titled “The Rise of the Social Employee & the Social Leader,” which expanded on the many concepts presented in both our best-selling book, The Social Employee (McGraw-Hill, 2013) and Mark’s recent TEDx talk.
  • CRIMSON MARKETING  |  MONDAY, JULY 28, 2014
    [Best] Who Is The New CMO? [Video]
    By pulling together from the collective of different CMOs, I am able to see their wisdom and best practices. 'I recently sat down with Mitchell Levy of Thought Leader Life to discuss what is a thought leader and where does my thought leadership come from. Is there more elevation of the CMO to the CEO? The post Who Is The New CMO?
  • FATHOM  |  MONDAY, JULY 28, 2014
    [Best] Laws of Marketing Power: Enter Action with Boldness
    As best-selling author Bernard Marr writes, “Success in work and life often depends on spotting and grabbing opportunities as they present themselves.” '“Everyone admires the bold; no one honors the timid.” ” Bold jumping spider. Marketers should also grab opportunities, period. The principle?
  • FATHOM  |  MONDAY, JULY 28, 2014
    [Best] Identifying A Target Audience for Manufacturers
    that you want to engage in order to best sell your product(s). Monitoring when and how people interact with your social media and other channels can tell you when the best time is to post your content to maximize visibility. '“If you’re everything to everyone, you’re nothing to no one.” It just won’t work. But be realistic. Quality?
  • ENGAGE  |  MONDAY, JULY 28, 2014
    [Best] This Week in Content: These Three Things are Not Alike…or Are They?
    According to a recent survey from Contently, that’s an area where even the best marketers continue to struggle. 'What do pancakes, House of Cards and fish have in common? That Diner Feeling: How Denny’s Became a Weirdly Successful Content Marketer. FastCompany. Who Knew Kevin Spacey Was a Content Genius? Business2Community. Forbes.
  • VOICE-BASED MARKETING  |  MONDAY, JULY 28, 2014
    [Best] 6 Habits of Highly Effective Salespeople
    But the best salesman is the one who listens. 'Most companies have that one sales rep who just can’t lose. Deal after deal gets closed and the rest of the sales force is left scratching their heads, wondering how they can get a hold of some of that star power. To help, here are six habits that highly effective salespeople are known to employ.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JULY 28, 2014
    [Best] How to Have an Effective First Conversation When B2B Teleprospecting
    Whether you’re new to an inside sales role or you’ve been sales prospecting for years, it’s important to know how the best techniques for holding a quality first conversation with your prospects. 'I believe one of the most challenging aspects of sales teleprospecting is the first conversation. Don’t waste time with the wrong person.
  • BIZNOLOGY  |  MONDAY, JULY 28, 2014
    [Best] Why Twitter just may be the better social marketing choice
    'Large and small businesses alike have spent the better part of the past half-decade trying to best leverage the marketing potential of Facebook – and rightly so. Facebook reports 1.23 billion active users worldwide, and an increase of 92 percent when it comes to shared content since 2012. People love visuals. People love online video.
  • MODERN B2B MARKETING  |  MONDAY, JULY 28, 2014
    [Best] 4 Ways to Invest in Your Marketing Career
    So what’s the best way to strengthen your network? Invest in being up to date on best practices, as well as in the new innovative products that may affect what you do. Ways to Invest in Your Marketing Career was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Take a Class. Ask for Help.
  • WRITTENT  |  MONDAY, JULY 28, 2014
    [Best] 17 Must-Know Conversion Copywriting Hacks
    Follow Best Practices. This requires continuing education, but staying informed of industry standards, search engine algorithm changes, and best practices for copywriting will help you be more effective and gain both readership and conversions. 'Image source. Growing your readership is desirable, but it’s not enough. Make it Rhyme.
  • SALES CHALLENGER  |  MONDAY, JULY 28, 2014
    [Best] Boost Your Sales With Big Data
    Customers are constantly sending signals indicating their propensity to buy, and big data can help identify the best opportunities for new business, as well as the best opportunities for up-selling, cross-selling, and renewal. But information proliferation isn’t a one-way street. Analytical capability.
  • HUBSPOT  |  MONDAY, JULY 28, 2014
    [Best] Delighting People in 140 Characters: An Inside Look at JetBlue's Customer Service Success
    Okay, reason # one million @JetBlue is the best. 'When you tweet at a company that has over 16,000 employees, how quickly do you expect them to respond to you? How helpful do you think their answer will be? And, would you expect the person who reads the tweet to follow up on the issue in person? Within three minutes, JetBlue had replied.
  • THE FORWARD OBSERVER  |  MONDAY, JULY 28, 2014
    [Best] The Inbound Marketing Methodology Explained [VIDEO]
    Fortunately, one of the best grahpical explanations of inbound marketing is the one shown above from HubSpot. Blogging - The single best way to attract new website visitors is with a blog. Closed-loop Reporting - How do you know which marketing efforts are bringing in the best leads? I have included the text of each video.).
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 28, 2014
    [Best] Marketer’s Guide to Mobile Marketing Orchestration
    In the race to fill up their marketing toolbox with new technologies, most marketers have implemented these channels in silos, resulting in a fragmented experience that can damage relationships with their very best customers. It’s changed our behavior forever and raised our expectations for the brands we interact with.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 28, 2014
    [Best] The Twitter Book that changed everything
    It’s a strange thing, and something you could never predict, but what started out as a hand-out for my college class morphed into the best-selling book on Twitter in the world, The Tao of Twitter. Twitter Twitter apps Twitter best practices mark schaefer books tao of twitter twitter book What does Twitter mean today? ForReal.
  • HUBSPOT  |  MONDAY, JULY 28, 2014
    [Best] Got a Trade Show Coming Up? How to Use Instagram While You're There
    Photos are typically the best-performing content across most popular social networks, so you should maximize your reach and push your Instagram photos out to your other social platforms. The best photos got a $1,000 shopping spree! 'Think about the last time you put together a booth for a trade show or conference. Here''s how to do it.
  • BLUE FOCUS MARKETING  |  SUNDAY, JULY 27, 2014
    [Best] REGISTER NOW Join #TEDx Speaker and Best-Selling Author, @mnburgess, for AMA #ContentMarketing Workshop
    'I am proud to announce that, on Sept. 11–12, I will be delivering an AMA Content Marketing Workshop at the Marina del Rey Marriott in Marina del Rey, CA. In 2014, Content marketing is a marketer’s number one priority. Discover how your brand can benefit from content marketing. Here are the details: What: Content Marketing 2014 With Mark Burgess.
  • E-QUIP  |  SUNDAY, JULY 27, 2014
    [Best] 5 Essentials for Recruiting Success
    The best place to start is to leverage existing relationships. At my last place of employment, I felt I was working with the best firm in the business. Many of these individuals represent some of the best values for the money you can find. The resulting recession solved that problem temporarily. Define your value proposition.
  • HUBSPOT  |  SATURDAY, JULY 26, 2014
    [Best] The Anatomy of a Strong Company Name
    The best names are simple, intuitive, and precise. The right name can help you overcome your single, most difficult challenge: communicating what you do and who you do it best with. Of course, it’s rarely clear-cut which name is the best for your company or product. To read more content like this, subscribe to Sales.
  • ENGAGE  |  FRIDAY, JULY 25, 2014
    [Best] 4 Rules From the Word Nerd Files
    Here are some general guidelines from best magazine practices. 'Few things give a grammar lover more pleasure than a perfectly crafted, flawlessly punctuated, properly capitalized headline. Similarly, every misplaced comma or illogical pronoun can utterly ruin an otherwise excellent read. Title Case. ALWAYS LOWERCASE: • Articles. vs. Me.
  • THE POINT  |  FRIDAY, JULY 25, 2014
    [Best] Email Campaign Gets an “A” on Design, “F” on Offer
    Or to learn just how exposed my applications are compared to best practice standards? B2B Marketing Content marketing Demand Generation email design email marketing Interactive Design lead generation content marketing strategy content marketing tips email best practices email creative email marketing best practices symantec
  • EARNEST ABOUT B2B  |  FRIDAY, JULY 25, 2014
    [Best] Essential benchmarks for B2B marketers
    'Vital statistics, benchmarks + best practice guides for B2B marketers. What’s this? All the vital statistics and B2B benchmarks you could ever need in one handy little e-book? Go on then. We’ve learned a few things in the (highly enjoyable) process of putting it together – and we hope that you will to.
  • HUBSPOT  |  FRIDAY, JULY 25, 2014
    [Best] Would Your Employees Care If You Were Fired? Inside the Market Basket Story
    In light of the uncertainties and potential for a legal challenge, I think the Board will mount an aggressive PR campaign to persuade employees that they took action for valid reasons and the new leadership is best for them and the business," says Black. 'Empty shelves. Protesting employees. It''s any company''s worst nightmare. Arthur T.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 24, 2014
    [Best] The Staying Power of Buzzfeed’s “What City Should I Actually Live In?” Quiz
    quiz and Endicia offers a quiz on Returns Best Practices. Seth is a serial entrepreneur who has started three companies and has four kids. Two of his companies have been acquired but none of his kids. Follow Seth on Twitter @sethwlieberman. The latest is, “ Which US City Should You Actually Live In?” What Is Going On Here?
  • WRITTENT  |  THURSDAY, JULY 24, 2014
    [Best] 9 Persuasive Writing Tips for a Copy that Sells
    Stories are one of the best ways to connect on a personal level with your audience. 'The most vital characteristic of copy that sells is persuasive writing. Once you have mastered the ability to weave words in a way that will persuade people to buy something, you’ve pretty much got it made as an Internet marketer. Tell a Story. Results.
  • FATHOM  |  THURSDAY, JULY 24, 2014
    [Best] Paid Search & The Truven 15 Top Health Systems
    To take this analysis a step further, we wanted to take a look at a couple of the top spending health systems to see how well some of them are following PPC best practices. few ad copy best practices that Mayo Clinic should consider incorporating are: Capitalizing the first letter of each word in the ad. on quality and efficiency.
  • CRIMSON MARKETING  |  THURSDAY, JULY 24, 2014
    [Best] From Demand Generation to Revenue Generation: How to Become a Revenue-Driven Marketer [Infographic]
    While there is no cookie-cutter solution, there are proven best practices being used by savvy marketers to drive successful revenue-focused marketing.   . Five Best Practices for Becoming a Revenue Marketer. 'The days of marketing as a necessary cost center are numbered. Start at the top to create a revenue-generation marketing plan.
  • HINGE MARKETING  |  THURSDAY, JULY 24, 2014
    [Best] How to Create Compelling Technology Client Case Stories
    When performing research for our book Inside the Buyer’s Brain , the Hinge Research Institute asked over 1,300 buyers and sellers of professional services to identify the best ways to market to buyers: Buyers consider a reputation for results the most important factor by a wide margin. Case Story Best Practices. Approach them.
  • SYNECORE  |  THURSDAY, JULY 24, 2014
    [Best] Foursquare Unbundles; Appeals to an Audience Exhausted by Social
    Because most of us just need to find the best happy hour in town, and if we see our friends there – cool. 'I’ve never been big into Foursquare. tried it out for a bit last summer, but when my scheduled picked up in the fall, the app quickly made its way into the dusty crevice of the third page of my iPhone. just didn’t have time for it.
  • SYNECORE  |  THURSDAY, JULY 24, 2014
    [Best] Foursquare Unbundles; Appeals to a Audience Exhausted by Social
    Because most of us just need to find the best happy hour in town, and if we see our friends there – cool. 'I’ve never been big into Foursquare. tried it out for a bit last summer, but when my scheduled picked up in the fall, the app quickly made its way into the dusty crevice of the third page of my iPhone. just didn’t have time for it.
  • ANNUITAS  |  THURSDAY, JULY 24, 2014
    [Best] Follow Up – My 2014 Content Marketing Predictions
    'Back in January, I participated as a panelist in a webinar from the Content Marketing Institute, 2014 Content Marketing Trends (access their archive to find and download a transcript  here  ) also featuring Robert Rose, Chief Strategist for the Content Marketing Institute and Mark Bornstein, Sr. Director of Content Marketing at ON24. or Foe? ).
  • HUBSPOT  |  THURSDAY, JULY 24, 2014
    [Best] 25 Must-Tweet Inspirational Quotes From Inbound Experts
    To stay energized, I''ve been doing the next best thing: compiling 25 of the most inspiring quotes from inbound experts. 'When do you feel most inspired? Lots of people feel most inspired at events. It makes sense -- you''re surrounded by tons of interesting people and listening to fascinating speakers. 1) “So the pie isn''t perfect?
  • BIZNOLOGY  |  THURSDAY, JULY 24, 2014
    [Best] e-Commerce SEO: How to avoid eBay’s $200 million Panda mistake
    Review these best practices for mobile sites to ensure Google sees you as a quality option for increasingly mobile customers. 'You think you’ve got e-Commerce SEO problems? Well, did you hear how Google’s Panda update is going to cost eBay about $200 million in revenue this year? The lesson: Don’t do that. Check it out.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 24, 2014
    [Best] Summer Must-Reads: 10 Marketing Books to Throw in Your Beach Bag
    I feel twice  as proud of myself when I’m enjoying books I can apply back at work — it’s the best of both worlds. Summer Must-Reads: 10 Marketing Books to Throw in Your Beach Bag was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. The New Rules of Marketing and PR. Content Rules.
  • HUBSPOT  |  THURSDAY, JULY 24, 2014
    [Best] 9 SEO Techniques to Dominate the Most Popular Methods of Content Discovery
    Informational searches are those in which the user is looking for information -- how to make a strawberry pie, how long to make a title tag, the height of Pike’s Peak, the best surfboard wax, etc. 'Though Google gets roughly 3.5 Navigational Search. What It Is. Why It Matters. Navigational search is used by new and repeat visitors.
  • MARKETING ACTION  |  THURSDAY, JULY 24, 2014
    [Best] The Modern Marketing Agency Pitch
    Showcase the technology you plan to employ to best monitor, optimize, and report on the client’s programs and activities. 'Back when I worked at a marketing agency, assembling a client pitch was like putting on a really big show. Seriously, it was a huge deal. Another one featured a story quilt with wedding photos printed on fabric.
  • HUBSPOT  |  THURSDAY, JULY 24, 2014
    [Best] How to Get More People to Register for Your Next Event
    Once you''ve written all that awesome content and driven a ton of traffic to your signup page, it''s important to have conversion best practices in place so you can convert as much of that traffic into registrations as possible. However, over a third of those people are being left disappointed with the events they are invited to. Social.
  • FATHOM  |  WEDNESDAY, JULY 23, 2014
    [Best] E-Commerce Calls-To-Action
    Using short, eye-catching phrases is best. 'We all know that the marketer’s ultimate goal for retail Web page visitors is conversion. They make the purchase, download a manual, or request more information. But sometimes the consumers need a little push. Here is where a call-to-action can help. Shop today. Shop women’s.
  • VOICE-BASED MARKETING  |  WEDNESDAY, JULY 23, 2014
    [Best] Why Google Removed Photos from Authorship
    It would be in Google’s best interest and the searcher’s best interest to click on the result with higher authority rather than the result with a nice looking image. 'Google Authorship began as a way for authors to gain trust and authority for the content they produce on the web. The photo was for the searcher, not the search engine.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JULY 23, 2014
    [Best] Sales and Marketing Alignment Equals More Revenue
    Make lead scoring a collaborative process: A lead scoring model is very flexible; therefore it should be consistently tested to make sure that it is accurately sending over the best MQLS. 'AG Salesworks is pleased to present you with a guest blog post from Brian Serino , SVP of Sales and Business Development at NetProspex.
  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 23, 2014
    [Best] 4 Picture-Perfect Photo Editing Tools
    The best way to learn is through experimentation. 'Nothing makes an email, social or blog post, or any marketing materials pop like a picture. To promote your business, you want images that stand out. You want pizzazz. To achieve that, you need to add some stunning images. Paint.NET. Plus, there are a bunch of tutorials to guide you along. You’ll
  • WINDMILL NETWORKING  |  WEDNESDAY, JULY 23, 2014
    [Best] 4 Ways To Involve Your Best Social Media Ambassadors
    Ways To Involve Your Best Social Media Ambassadors by Raymond Morin - Maximize Social Business. 'The success story of TELUS’s “Customers First” Program Over the last fifteen years, new web technologies and social media have radically transformed the brand-customer relationship. Social Media Influence
  • WRITTENT  |  WEDNESDAY, JULY 23, 2014
    [Best] 9 Pillars for a Killer Content Marketing Strategy
    The best approach is to view your audience as people, rather than statistics. Your best bet is to hire subject matter experts who can shape your message into one that reflects your brand while educating readers. The best channels to utilize tie back to your audience. 'Image source. Two words: content marketing. Be Consistent.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 23, 2014
    [Best] Marketo Goes to College
    Marketo Goes to College was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Jesse Finn Good marketers are hard to find. In fact, many organizations today are facing huge gaps in their marketing team roster – there just aren’t enough people to do the job. Take Sears, for example. The reason?
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 23, 2014
    [Best] 12 Best Slideshares of 2014 (So Far)
    'Late last year I shared the 25 best presentations  of the year on slideshare. And here’s my own best effort so far this year. The post 12 Best Slideshares of 2014 (So Far) appeared first on B2B Marketing Insider. And the article continues to be one of my most popular articles of all time! Here are some of my top picks: 1. 
  • NUSPARK  |  WEDNESDAY, JULY 23, 2014
    [Best] The benefits of outsourcing telemarketing as part of your demand gen program
    As a businessman or woman, you are looking at your ROI and, without a proper understanding or up to date information about techniques, equipment and processes in modern telemarketing technologies, this capital expenditure may not be in your best interest. Apply that particular feature to a problem they are having.
  • MARKETING ACTION  |  WEDNESDAY, JULY 23, 2014
    [Best] Customer Lifecycle Marketing: Reporting, Part 2
    Marketing plays a vital secondary role, especially in creating mid-funnel and bottom-of-funnel communications that sales uses to convince the prospect that your product is the best suited for the prospect’s business needs. In Part 1 , we covered the first two stages: Attract and Capture. Nurture. Which show no effect? Convert. Expand. Wrapup.
  • FATHOM  |  TUESDAY, JULY 22, 2014
    [Best] Link Earning: The Combination of SEO & PR (A MozCon Takeaway)
    'Rand Fishkin of Moz said it best, “Link earning is going to replace link building.” In our interview with Rand late last year, he explained: “…Social and branding and press and PR and things like content marketing will all replace a lot of the purely link-fueled and link-focused outreach and link acquisition, like link building stuff.
  • SYNECORE  |  TUESDAY, JULY 22, 2014
    [Best] Synecore's Top Marketing Words That Convert [INFOGRAPHIC]
    Now tell us, which words do you find work best for your company? 'You know that words matter, but how do you know you’re using the correct words to convey your message? When it comes to writing copy, the overall objective should be clear, short and engaging. Click here to view the Full Infographic
  • VOICE-BASED MARKETING  |  TUESDAY, JULY 22, 2014
    [Best] City Analytics: How Chicago Leads the Pack in Big Data
    The best part is that the data is available on the backend for future analysis so these organizations can go in later and analyze how long response time is, how much overtime was paid, how long it takes to clean up after a festival and get roads reopened, etc. Go Cloud! What purpose does all this data serve? Data for the People. General
  • LEADERSHIP  |  TUESDAY, JULY 22, 2014
    [Best] “Break the Ice” with B2B Lead Generation Programs that Work
    There is a tendency for executives to make decisions that aren’t in the best interest of the organization due to these legacy issues. 'How would you react if you told someone, “I have this week’s winning lottery ticket and I want to give it to you”, and the individual responds by saying, “No thank you, I already bought 5 tickets”?
  • WRITING ON THE WEB  |  TUESDAY, JULY 22, 2014
    [Best] Judith Briles’ Wise Words to Authors & Writers: Snappy, Sassy, Salty!
    'Judith Briles is an author’s best friend, especially when it comes to book writing. But until her next authors and writers conference, here’s the next best thing: her latest book: Snappy Sassy Salty! When she speaks, I listen… and you should to, if you get the opportunity. It’s summer. It’s hot.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JULY 22, 2014
    [Best] 4 Big Questions to Ask When Outsourcing Inside Sales Teleprospecting
    Not only will these questions give you a glimpse into the best practices the company uses to deliver quality leads to their clients, it also helps you understand the necessary criteria your insourced team might have to look for as well. What are the most crucial factors to look for in an outsourced teleprospecting team? If so, what type?
  • BIZNOLOGY  |  TUESDAY, JULY 22, 2014
    [Best] Google+ is an antisocial network
    There’s one thing they all agree upon, echoing my friend Ike: the best communities grow organically from the bottom up, from the ground up, developing from small virtual villages into much larger, robust towns then cities. For most, Google+ is an antisocial network. Antisocial Networking Service. And now, here’s my third article. Raymond.
  • SAZBEAN  |  TUESDAY, JULY 22, 2014
    [Best] 3 Tips for the Best Use of Video in Mobile Marketing
    Neil Fleming, the New Zealand professor best known for developing the VARK learning model, estimates that 65 percent of all people are visual learners. The post 3 Tips for the Best Use of Video in Mobile Marketing appeared first on Sazbean. But marketing campaigns containing only a talking head and still pictures are missing the boat.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 22, 2014
    [Best] 4 Ways a Longer Consumer Buying Cycle Can Work FOR You
    You also happen to know that your best buyers are between the ages of 30 and 50, so when Rita indicates that she’s 35, your solution adds 10  more  points to her score. Ways a Longer Consumer Buying Cycle Can Work FOR You was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Intrigued?
  • HUBSPOT  |  TUESDAY, JULY 22, 2014
    [Best] Are You Screwing Up Your Twitter Images? 7 Do's and Don'ts to Live By
    3) Do use a Twitter header image that best reflects your brand. 'Images are crucial to making your marketing stand out, especially on Twitter. Though images themselves can help boost your presence, some are better than others. It''s not just enough to slap any ol'' image onto a tweet -- you need to choose the right image. Let''s dig into it.
  • WEBBIQUITY  |  TUESDAY, JULY 22, 2014
    [Best] 23 Outstanding Social PR Guides
    What are the best practices for social PR? The 10 best ways to pitch a blogger by ragan.com. 'As noted in several of the posts highlighted below, the PR professional has changed considerably over the past few years. The audiences, topics, tools, and tactics employed in PR have evolved. Image credit: PRNews. The world has changed.
  • VIDYARD  |  TUESDAY, JULY 22, 2014
    [Best] Announcing Ignite, the World’s First B2B Video Marketing Summit
    At Vidyard we really believe in video’s influence and so we’re excited to announce that on October 1st, we will host the first annual Ignite video marketing summit to explore the latest best practices in video and content marketing, and what the future holds for B2B digital marketers. Can I get a heck yeah?! Blog Vidyard News
  • VIDYARD  |  MONDAY, JULY 21, 2014
    [Best] Video Marketing Pioneer Vidyard Appoints New Chief Marketing Officer
    “I’m thrilled to be joining a team that truly understands the growing impact of online video content for marketing and education, as well as how to help organizations maximize the returns on their video assets through powerful analytics and best-in-class reporting on actual usage and viewer engagement data. Press Releases
  • HINGE MARKETING  |  MONDAY, JULY 21, 2014
    [Best] What Every Managing Partner Needs to Know About Social Media
    Which social media platform is best? 'As managing partners of professional services firms, social media is typically not at the top of our priority list. Growing the firm, finding top talent, deepening client relationships, yes… but social media? Not so much. In fact, I started out with a healthy dose of skepticism. Training your staff.
  • ENGAGE  |  MONDAY, JULY 21, 2014
    [Best] This Week in Content: The Social Network That Pays You
    Check of this short and sweet list of best practices from the realm of new business 'Content marketing hasn’t yet reached full maturity and with new social platforms popping up daily, consumer preferences changing in the blink of an eye, and money being spent hand over fist, it’s shaping up to be a wild ride. Mashable. AdAge. Forbes.
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