• CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, MAY 27, 2016
    [Best] #Personalized Mona Lisa #Marketing #Humor #Fail
    There are many times when the consumer has a specific purpose and is best served when personalization helps her accomplish it quickly and easily. The trick is knowing when that’s the best approach and when it’s better to let the consumer can see a bigger picture and maybe explore a bit before getting down to business. So here goes.
  • FATHOM  |  FRIDAY, MAY 27, 2016
    [Best] Google Performance Summit Recap pt. 2 – Google Analytics 360 Suite Announcement Breakdown
    Supposedly, it can even answer vague business-related questions, such as, “What were my best selling products in April for email campaigns?”. Google announced a variety of exciting platform updates, including the rollout of the Google Analytics 360 Suite , at the Google Performance Summit on May 24. Data Visualization. Built-In Intelligence.
  • CHIEFMARTECH  |  FRIDAY, MAY 27, 2016
    [Best] The radical NoMQL movement in content marketing
    At best, consumers tolerate ads. For businesses that don’t have something like that, perhaps the best metric would be the number of prospects who request a conversation with sales? It’s like a John Lennon song, “Imagine there’s no lead form — I wonder if you can.” Say what? No more lead forms to fill out?
  • DISCOVERORG  |  FRIDAY, MAY 27, 2016
    [Best] Coaching Culture: Putting Down Roots
    Dimensions of our call coaching include time management & pacing, key call objectives, and soundbite tagging.  We are currently building a library to share the best habits of the best calls. At the start of the new year, I wrote about my team trying to turn the corner from “Account Management” to “Customer Success”.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 27, 2016
    [Best] Content Marketing 2016: Staffing, Measurement, and Effectiveness
    latest trends, and the ones with the best reputations. where to source the best freelancers. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. Introduction II. Methodology III. Key Findings IV. Results and Analysis V. Conclusion 4 6 7 8 27 Table of.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 27, 2016
    [Best] Study: How Much of Your Content Marketing Is Effective?
    idea that marketers are still searching for the best way to link their. to create content are beginning to learn how to best spend their sacred budgets. likely need some of the resources afforded to those best-in-class brands—a stable supply of time, money, and analytics that take the guesswork out of their jobs. content. in it.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 27, 2016
    [Best] Content Methodology: A Best Practices Report
    Methodology: A Best. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. MICHAEL MARGOLIS 4Content Methodology: A Best Practices Report Create the most effective. Definition optimizeconnectcreate 5Content Methodology: A Best Practices Report II. Content. All rights reserved.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 27, 2016
    [Best] Staffing and Launching Your Content Marketing Program
    from the best practices we learned from our own. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 A clear sense of identity is what categorizes the best. The late, great David Carr put it best when he said, “Creating. we’ve found putting our readers first is the best way to. All rights reserved. Introduction 3 II. growth.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 27, 2016
    [Best] Content Marketing Playbook: Strategy and Roadmap
    approach delivers the best results: Target a primary and. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. Back at GE and in.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 27, 2016
    [Best] Evangelizing a Content Marketing Program
    ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY5 Matthews quickly convinced Marriott he was the best. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. Introduction 4 II. Why This Guide 6 III.
  • EMEDIA B2B WHITE PAPERS  |  FRIDAY, MAY 27, 2016
    [Best] 3 Keys to Getting Sales-Qualified Leads
    telequalifying, telenurturing team can help your sales do what it does best —. i3 Keys To Getting. SALES-QUALIFIED LEADS 3 Keys to Getting. Sales-Qualified Leads 1 3 KEYS TO GETTING. SALES-QUALIFIED LEADS If you’re reading this, chances are you have a lead generation. program running right now. Or maybe you are considering one. sales team.
  • HALEY MARKETING  |  FRIDAY, MAY 27, 2016
    [Best] Brad Bialy’s Hidden Talent
    Whether I’m playing a show for 1 person or 100, I try to make the performance the best that I could possibly put together. By day, we’re marketing geeks. Computer nerds. Quirky writers and artists. And damn proud of it! When a buddy of mine started playing guitar during our freshman year of high school, I wanted to do the same.
  • FATHOM  |  FRIDAY, MAY 27, 2016
    [Best] 19 Reasons Why I Love My Job at Fathom
    My colleagues – regardless of background, title, or experience – encourage me, inspire me, guide me, and challenge me to be my absolute best. With generous work from home privileges, the flexibility to go on a run mid-day, or the freedom to go to a café for a change of scenery, Fathom supports the times and places we produce our best work.
  • HALEY MARKETING  |  FRIDAY, MAY 27, 2016
    [Best] Why Your Website is NOT Your Core Messaging or Your Marketing Strategy.
    We’ll help you set marketing goals, and choose the best mechanisms, specific to your company, to deliver the results you need. Once you realize that you need a new staffing website, it can be quite tempting to think that building a new one will solve all of your marketing needs. So how can a marketing strategy help? Your core messaging.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 27, 2016
    [Best] SEO for B2B: 3 Reasons Why You Can’t Avoid It Anymore
    SEO for B2B: 3 Reasons Why You Can’t Avoid It Anymore was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post SEO for B2B: 3 Reasons Why You Can’t Avoid It Anymore appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. But can you afford to skip SEO?
  • OPENTOPIC  |  FRIDAY, MAY 27, 2016
    [Best] 10 Sample Marketing Job Interview Questions & Answers From HubSpot’s CMO
    Opentopic blog >> blog.hubspot.com Alright, everyone: I’m about to let you in on a few of my best-kept interviewing secrets. In this post, I’ll uncover the questions I use when interviewing candidates for inbound marketing positions. Keep in mind. Marketing Technology Cmo Digital Marketing undefined
  • HUBSPOT  |  FRIDAY, MAY 27, 2016
    [Best] 9 Resources to Help You Become a Better Leader
    This is especially helpful if you're the type of person who learns best through lots of hands-on experience. Some things in life are relatively straightforward to learn. Want to knit a scarf? Head the local craft store, pick up a book, and get to work. Learning to lead others isn't so linear. Chances are, it was rough to receive. Period.
  • HUBSPOT  |  FRIDAY, MAY 27, 2016
    [Best] Creating a New Dashboard for Your Reports? Ask These 26 Questions First
    What are our best channels? For some organizations, monthly check-ins work best; for others, quarterly works better. 18) What types of graphs fit the data best? As marketers, it's pivotal that we measure our work. How many leads are we generating? How quickly are our leads closing? There are lots of metrics that matter. Excel?
  • EARNEST ABOUT B2B  |  FRIDAY, MAY 27, 2016
    [Best] Spreadsheets, stress balls and spell-check: what you should know before starting a career in account management
    And although this conversation never actually happened, I thought it'd be helpful to put together some key tips and pointers to ensure he makes the best start possible. You're often the last line of defence between 'Best regards' and 'Best retards'. "Nobody knows what I'm doing. It's good for mystique." Note: you can't.).
  • EMEDIA  |  THURSDAY, MAY 26, 2016
    [Best] 5 Best B2B Marketing Blog Posts of 2016 So Far
    Best Of Blog Blog Post Homepage B2B ResourcesHere are some of our favorite B2B marketing blog posts from the past few months. Before you head to the lake and fire up the grill, take a look at these B2B marketing articles.
  • CONTENTLY  |  THURSDAY, MAY 26, 2016
    [Best] Ask a Content Guy: What Content Metrics Really Matter?
    What is the best way to share them company wide? Email conversion rate: One of the best indicators of a great story is when it convinces the audience to sign up for our newsletter. Another best practice I strongly recommend is to tag your story (by topic, persona, format, etc.) Carine, Washington, D.C. Shares: Still important.
  • CONTENTLY  |  THURSDAY, MAY 26, 2016
    [Best] Why Improv Comedy Is the Next Big Marketing Trend
    Based on this engagement, it’s not surprising that RealTalk won Digiday’s 2016 Content Marketing Award for Best Use of Real-Time Streaming Video. There’s a buzz in the air as people cram into hard-backed chairs, murmuring and sipping from plastic cups. “What do you do?” ” she says. ” The Second City.
  • BIZIBLE  |  THURSDAY, MAY 26, 2016
    [Best] How to Improve B2B Event Marketing ROI with Marketing Attribution
    So yes, you had a great weekend, talked to a lot of B2B marketers and attended the best parties, but how many event leads went on to be opportunities and customers? Attending events and conferences is a huge investment. Did you accelerate your deal velocity or upsell any current customers? In other words, was the event spend worth it?
  • VIDYARD  |  THURSDAY, MAY 26, 2016
    [Best] Your Video Library Should Be Like a Burrito [Infographic]
    You know the best way to do that right now is to focus on expanding your video library. Typical situation, you’re a marketer trying to spice up your strategy at your current company. And you’re damn right to think that. You’re already doing so many videos, even worse, you’re starting to run out of ideas. You turn to recipes. Click to tweet ).
  • READYPULSE  |  THURSDAY, MAY 26, 2016
    [Best] Inside Client Success: Why One Size Does Not Fit All for Influencer Marketing
    And, well, the rest is history! I’ve been at ReadyPulse for just over two years, and I get to work with the best brands in the world every single day. Our customers are the best brands in the world. I get to work with brands I personally love and become part of their team, part of their conversations and marketing strategies.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MAY 26, 2016
    [Best] Why B2C Marketers and Agencies Need to Work Together
    “We are aware that a client will have their own data and their own opinions on what they believe will be best for their brand. This is not breaking news by any means but there are currently 7 billion people on our planet right now. And by the year 2100, it is expected to reach over 11 billion according to the United Nations.
  • KEO MARKETING  |  THURSDAY, MAY 26, 2016
    [Best] Improve your SEO by Fixing Your Old Web Content
    This is the best approach to dealing with old content. As you move forward with your content marketing strategy , make sure you don’t forget about the older content that’s been on your website for a few years. Old sales pages, obsolete product pages and other outdated content can drive traffic away and lower your rank in the search engines.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 26, 2016
    [Best] B2B Social Media: An Underutilized Method for Improving SEO Performance
    And finally, invest the time in analyzing your social networking activity, to better understand the type of content and updates that resonate best with your target audiences. As a Millennial, or digital native as some will put it, I grew up immersed in social media. Today, pretty much everyone uses social media – not just Millennials.
  • VIEWPOINT  |  THURSDAY, MAY 26, 2016
    [Best] Put A Judicial Branch In Place to Eliminate Wasted Leads
    Note that the seventh “truth” in this blog series will deal with best practices in sales follow-up on leads.). Keep leads from being ignored is the fifth of 7 Truths about Sales and Marketing that CEOs need to know. This post is part of a series about the CEO’s role in eliminating wasted marketing spend and increasing sales results.
  • ONALYTICA B2B  |  THURSDAY, MAY 26, 2016
    [Best] Edtech and Elearning 2016: Top 200 Influencers and Brands
    Education is the doorway to the future, and we have a shared goal to create a better future for our children by providing them with the best education now, so they will have the best opportunities to succeed when they are older. As a classroom teacher I’m always reflecting on how to best integrate new technologies into my instruction.
  • BIZNOLOGY  |  THURSDAY, MAY 26, 2016
    [Best] Promotional products: making them effective branding tools for your business
    They periodically survey recipients of promotional merchandise to evaluate their effectiveness and see what works best. However, as far as the best way to ensure the most success with branding and making a memorable impact, these are the three keys to go by when choosing a promotional product. Useful to the recipient. Like this post?
  • LEAD LIAISON  |  THURSDAY, MAY 26, 2016
    [Best] What to Include in a Business Thank You Letter
    Best Practices Marketing Revenue Generation Blog Handwritten Letters Prospecting Thank You LettersWhen you want to thank your customers, what do you do? Do you shoot them an email that they will never receive, or do you send them a letter? They add a personal touch that you can’t get with a printed or emailed note. Personal Information.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 26, 2016
    [Best] Lessons from Financial Services: Cross-Sell to Your Customers Without Pushing Them Away
    Author: Renata Bell Does it drive you crazy to receive email offers for products you already own? What about suggestions for irrelevant products? Millennials are hailed as the most brand loyal generation, and this loyalty frequently stems from interactions that are highly relevant and targeted. Send Timely, Relevant Responses. Content Matters.
  • CLIENT BRIDGE  |  THURSDAY, MAY 26, 2016
    [Best] Buyer Personas - What Are They, and Why Do They Matter?
    Among the best ways to get buyers interested in what you can offer them is to understand who they are and what they need from you. If you want your company to be successful, you have to have good SEO and you have to appeal to potential buyers. That is done through the creation of buyer personas. buyer personas SEO
  • TYPE A COMMUNICATIONS  |  THURSDAY, MAY 26, 2016
    [Best] The 14 Best Content Planning and Research Tools
    May 26, 2016 by Tom Pick With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content—not. read more.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 26, 2016
    [Best] Keeping your content promise, even when it hurts
    have a soft spot for anybody trying to make their way in the world and do my best to help folks starting out in the field. But for my blog and my content, this is something that is under my control. I can do my best to uphold my promise every day. encouraged her to give it a shot. Her first draft to me was … pretty bad. Pop-ads.
  • HUBSPOT  |  THURSDAY, MAY 26, 2016
    [Best] 9 Questions to Ask Before Creating Another Social Media Account
    Now you have to ask yourself: Am I best spending my time creating content for this specific channel, or should I consider other marketing tactics (running experiments, optimizing emails, hosting events, etc.)? The social landscape today looks a lot different than it did last year. or even last month. Sound familiar? Don't have personas yet?
  • CONTENTLY  |  WEDNESDAY, MAY 25, 2016
    [Best] How Wattpad Became the Hottest New Influencer Marketing Platform
    Before last holiday season, Coca-Cola worked with Partnered, a service that connects brands and technology, to identify the best place to unveil its “Naughty or Nice” campaign. Or maybe you think about the 17-year-old Vine kid pranking his friends at a 7-11. Somewhere down the list, you eventually get to writers. The origin story.
  • HINGE MARKETING  |  WEDNESDAY, MAY 25, 2016
    [Best] Is Your Referral Program Getting You the Leads You Need?
    Ask yourself: Which of our services produce the best results? If you have developed a referral marketing strategy , congratulations! But now comes the hard part: Building out your referral program and keeping it going. Every good referral program requires three things: Visible expertise —To get a referral, you need to be known for something.
  • BIZIBLE  |  WEDNESDAY, MAY 25, 2016
    [Best] Get Exceptionally Valuable Results From A/B Testing With Advanced Measurement
    If you generate a lot of sales opportunities, it’s best to use them as the test goal. A/B testing has become a staple in the data-driven marketer’s diet. After all, decisions based on A/B experiments are objective and data-centric, rather than based on feelings, which can vary from day-to-day and person-to-person. qualified leads. Version B.
  • VIDYARD  |  WEDNESDAY, MAY 25, 2016
    [Best] Meet the Vidyard Team, Video Style – Jon Spenceley
    Videos are best kept short, Jon sure had a lot more to say! The title says it all, this is the part where you meet the Vidyard team. To us, it didn’t make sense to do it any other way than video. It’s how you get to really understand us, see our passion, and our little quirks. Get the Guide. Get the Guide. × Download the Guide. Company*.
  • CONNECT THE DOCS  |  WEDNESDAY, MAY 25, 2016
    [Best] Experience Moments, One by One
    So, as the clock kept ticking on me yesterday evening, I tried my best not to pay attention to it. I … Continue reading Experience Moments, One by One. It just seems like I took Adi to the first school concert ever almost seven years ago. could hear the last few moments of the last middle school concert pass me by.
  • HUBSPOT  |  WEDNESDAY, MAY 25, 2016
    [Best] A Simple Guide to Mastering the Basics of Effective Social Media Advertising
    Ultimately, testing different channels is the best way to determine what works to meet your objectives. If professional information is not an important part of your buyer persona, LinkedIn probably isn’t the best fit for you. Have you ever had any formal or informal paid advertising training or education? With over 1.4 Instagram.
  • BIZNOLOGY  |  WEDNESDAY, MAY 25, 2016
    [Best] 3 Insights from Search Insider Summit
    love this conference because it is composed of a small group of experts who share their best practices and other lessons learned freely. I had the good fortune to deliver a keynote address  at the Search Insider Summit (SIS) in Key Largo, Florida on May 6th. As such, I always feel like I learn more than I share. Voice search. Like this post?
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 25, 2016
    [Best] Why Now Is the Time for Women in Tech
    In a fast-paced, hardworking environment, it’s critical to keep stress levels low and optimize for happiness so we can all perform at our best. Second, Growing up, I preferred video games and Legos to Barbies and dress-up. never played house, which is probably why I am defiantly undomestic to this day. Mentorship Dynamics Are Changing.
  • HUBSPOT  |  WEDNESDAY, MAY 25, 2016
    [Best] 7 New Twitter Features You May Have Missed
    Adding accessibility may seem like a win for a small population, but it's a best practice across the board for businesses and organizations looking to grow their audience and do the right thing. 3) The Connect Tab. In a recent earnings statement, the company explained : "We’re focused on what Twitter does best: live. No small portion.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 25, 2016
    [Best] Demystifying Deep Linking in Your App
    And for more best practices in app sharing, check out this AppLift article  or this {grow} post about B2B WoM. And for more best practices in app sharing, check out this AppLift article or this {grow} post about B2B WoM. By Kiki Schirr, {grow} Contributing Columnist. Illustration courtesy Flickr CC and Lino Cannizzaro.
  • HUBSPOT  |  WEDNESDAY, MAY 25, 2016
    [Best] How to Learn Anything Faster
    If you've read Malcolm Gladwell's best-selling book Outliers, you might have heard the number "10,000 hours" floating around. How long does it take to acquire a new skill? But that number has largely been misinterpreted, according to Josh Kaufman in a TED talk he gave in 2013. The key word in Gladwell's book is "expert.". Blog posts? Essays?
  • ACT-ON  |  WEDNESDAY, MAY 25, 2016
    [Best] 5 Ways to Help Inside Account Executives Build Their Own Pipeline
    In order to capitalize on this skillset, many companies separate prospecting from closing , allowing their sales teams to divide and conquer by focusing on what they do best. They’ll not only tell you what they attend, but they’ll tell you which conferences are the best. But sometimes your sales reps will have to prospect.
  • ACT-ON  |  WEDNESDAY, MAY 25, 2016
    [Best] 5 Ways to Help Inside Account Executives Build Their Own Pipeline
    In order to capitalize on this skillset, many companies separate prospecting from closing , allowing their sales teams to divide and conquer by focusing on what they do best. They’ll not only tell you what they attend, but they’ll tell you which conferences are the best. But sometimes your sales reps will have to prospect.
  • CEROS  |  WEDNESDAY, MAY 25, 2016
    [Best] Visual Storytelling: A Primer for Digital Designers
    Design Best PracticesThis post, Visual Storytelling: A Primer for Digital Designers , written by Ashley Taylor Anderson , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. Happy reading! Great design is storytelling at its finest.”. Jim Antonopoulos. Visual storytelling is not a new concept. Start with the Story.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MAY 24, 2016
    [Best] CRM Evolution Conference: Mobile Really Does Change Everything About Marketing
    The customer’s experience is made simple and direct – at its best, she sees one choice (the thing she really wants or needs) and a button to accept it. I snuck down to Washington DC yesterday for a few hours at the CRM Evolution conference, where a critical mass of industry experts triggered a chain reaction of interesting thoughts.
  • VIEWPOINT  |  TUESDAY, MAY 24, 2016
    [Best] How Much Do Your Leads Cost?
    The next blog in this series introduces the Judicial Branch—the best way to eliminate finger pointing between marketing and sales, and keep leads from being ignored by the field. Understand the price you are paying for your leads and then optimize. Does this lead meet your industry, organization size and additional criteria required?
  • CAPTORA  |  TUESDAY, MAY 24, 2016
    [Best] Spring 2016 Product Release Highlights
    Captora’s latest release of its Top of Funnel Marketing Platform will take ‘best guessing’ out of companies’ Digital Marketing strategy while providing a scalable platform and best practices for accelerating the impact of digital campaigns across multiple channels. New Product Release Highlights.
  • BIZNOLOGY  |  TUESDAY, MAY 24, 2016
    [Best] Mindfulness is close to godliness
    While some of my best friends are mindful ( David Gelles wrote the book on Mindful Work ), I am starting with getting enough rest and enough sleep. Before we start, I want to let you in on a little secret: every successful person you truly admire take naps. Her tagline says it all, with four kids and a full-time job, time is precious.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 24, 2016
    [Best] Creating Killer Content with Data: Pubcon Austin 2016
    That’s where data comes in and the best place to start is with data you already have. A few weeks ago I headed down to Austin for Pubcon’s regional, one-day show. Why do I love this topic? Because, at the end of the day, there’s sooooo much out there around creating content but much of it misses the mark on why. What Is Killer Content?  .
  • VIDYARD  |  TUESDAY, MAY 24, 2016
    [Best] Stepping Up Your Facebook Retargeting with Video
    The best part of retargeting is the ‘targeting’ part, you choose which audiences sees which ads. For everyone who watched, but didn’t download, they’ll see this ad in their Facebook Feed: The best part? Seems easy, right? But how do you know where your prospects are spending their time? That’s the beauty of retargeting with Facebook!
  • ANNUITAS  |  TUESDAY, MAY 24, 2016
    [Best] Avoiding The Predictive Analytics #Fail In Demand Generation
    For predictive analytics to be meaningful, they must identify those factors that are the best indicators of a potential purchase — so it requires drawing correlations in your data between these factors and revenue outcomes. *This post first ran in Demand Gen Report , April 19, 2016. Everybody’s doing it, right? Are you doing it?
  • MODERN B2B MARKETING  |  TUESDAY, MAY 24, 2016
    [Best] 5 Ways to Boost B2B Sales Through LinkedIn Social Selling
    Ways to Boost B2B Sales Through LinkedIn Social Selling was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Ways to Boost B2B Sales Through LinkedIn Social Selling appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Warm Introductions. Sales b2b
  • KAPOST  |  TUESDAY, MAY 24, 2016
    [Best] How to Improve Your Lead Nurturing Program
    So how can you find more of your best audiences? The best way to increase your close rates through your lead nurturing programs? Over time, many marketers will see a dip in their lead nurturing programs. It’s normal: prospective buyers may find other options for products or services. RELATED:  How to Master Email Nurture Campaigns.
  • HUBSPOT  |  TUESDAY, MAY 24, 2016
    [Best] 10 of the Best Brands on Twitter (And Why They're So Successful)
    10 of the Best Brands on Twitter. 1) JetBlue. When it was first created, Twitter was designed mostly for individuals. It was a place for people to share succinct versions of their thoughts and ideas with the world. As it grew in popularity, brands jumped on board and began using the platform to communicate with consumers. Follow @JetBlue.
  • HUBSPOT  |  TUESDAY, MAY 24, 2016
    [Best] Breaking Down Virality: An Analysis of 4 Posts That Went Viral
    Utilizing videos will help grab the audience’s attention fast and create a strong emotional response. 2) "14 Quotes That Prove Amy Poehler Gives the World's Best Advice". When you're creating content, always keep your audience's best interest in mind. Trying to go viral? It seems like everyone is these days. You're Just Wrong".
  • WEBBIQUITY  |  TUESDAY, MAY 24, 2016
    [Best] B2B Marketing Trends 2016-2020: Social Media Breakfast Wrap
    This quote from the brilliant Paul Gillin perhaps frames this up best: “B2B marketers have finally realized merely throwing content into the ether is both expensive and wasteful. What trends will drive B2B marketing over the next three to four years? Paul ( #SMBMSP90 on Twitter).
  • KEO MARKETING  |  MONDAY, MAY 23, 2016
    [Best] Sheila Kloefkorn of KEO Marketing teaches “How to Choose the Most Effective Marketing Channels for Your Business Model”
    They may also be unsure which marketing channels will work best for their business model. By attending this ‘Lunch & Learn’ event, participants will learn what works well today and which marketing channels should be leveraged to deliver the best results.”. PHOENIX, Ariz., to 1:00 p.m. The cost for non-members is $15.00. KEO News
  • BIZIBLE  |  MONDAY, MAY 23, 2016
    [Best] Actionable Information: How To Apply The Scientific Method To Marketing Operations [pt. 3 of 4]
    You should explain why your proposed action is the best way forward. Welcome back to our four-part series on marketing operations leadership. Whether you want to improve a campaign, get more budget, or implement a new marketing technology, you'll need to justify it with objective information. Step 1: Track Everything And Build A Taxonomy.
  • SNAPAPP  |  MONDAY, MAY 23, 2016
    [Best] 11 Overused Stock Photos to Ban From Your B2B Marketing
    Is she really the best representative of your company or your customers? Have you ever seen a piece of content and had a déjà-vu moment? You say to yourself, “I’ve read this before, and I know I’ve seen the gray-haired man holding an iPad somewhere.”. B2B content has become pretty formulaic. Insert ‘Top 10’ list headline here.
  • SNAPAPP  |  MONDAY, MAY 23, 2016
    [Best] 12 Overused Stock Photos to Ban From Your B2B Marketing
    Is she really the best representative of your company or your customers? Have you ever seen a piece of content and had a déjà-vu moment? You say to yourself, “I’ve read this before, and I know I’ve seen the gray-haired man holding an iPad somewhere.”. B2B content has become pretty formulaic. Insert ‘Top 10’ list headline here.
  • CONTENTLY  |  MONDAY, MAY 23, 2016
    [Best] Why Print Still Matters
    On May 18, at the 2016 Digiday Content Marketing Awards, we won Best Brand Publication for  Contently Quarterly , our print magazine. Lately, it seems like I only talk about platforms. Platforms, in layman’s terms, are really just new places to publish.) As as an editor today, your job is to milk them for all they’re worth.
  • CONTENTLY  |  MONDAY, MAY 23, 2016
    [Best] ‘Don’t Make a Commercial’: The Onion’s CCO Explains Why So Much Content Marketing Sucks
    We approach it in a way that always best serves the client and their business model. It is a case-by-case basis where we’re trying to figure out the target and where best to reach them. The realest joke in all of marketing came three years ago in the form of an Onion article. It’s like a treat.” Are you kidding?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 23, 2016
    [Best] Mastering International Email Deliverability
    Just because you think that you know the laws, regulations, and best practices in one country, does not mean that they will be the same in others. If you are sending email marketing messages today, chances are very high that you are sending to at least more than one country. CAN-SPAM doesn’t have many address collection rules.
  • MODERN B2B MARKETING  |  MONDAY, MAY 23, 2016
    [Best] 3 Steps to Bridge the Gap Between Online and Offline Channels
    Identify All of Your Marketing Channels and Determine the Best Combinations. Author: Vyoma Kapur Imagine you’re browsing online for a pair of hiking shoes for your upcoming trip to the Yosemite. You make a mental note of a few pairs and decide to visit the store nearby to try them on. Score!! Set Goals and Success Metrics.
  • CONTENT STANDARD  |  MONDAY, MAY 23, 2016
    [Best] Introducing the Content Standard 3.0: A Narrower Focus on the Missing Depth in Content Strategy
    Storytelling : In this section, we’ll be exploring the form and best practices of embedding story throughout your organization, from content creation and marketing to sales and technology. Today, Skyword launched a new look for the Content Standard. The first thing you’ll notice outside of the design, is the new site navigation.
  • KAPOST  |  MONDAY, MAY 23, 2016
    [Best] 8 #SDSummit Case Study Sessions to Attend
    Whether you’re attending to discover new research, unveil new B2B innovations, or just to network with some of the best and brightest in B2B, this year’s summit is guaranteed to give you the insights you need to operationalize and grow your company strategy. ” SPEAKER: David Cowings, Marketing Ops, RingCentral.
  • HUBSPOT  |  MONDAY, MAY 23, 2016
    [Best] How to Make Remote Work Actually Work
    The best IT setup in the world doesn't help unless we're all using it toward the right ends. One of my favorite things about working remotely -- which I do a few times a month -- is the freedom to get comfortable. Sound familiar to anyone?). Why is remote work becoming such a big deal? For employees, this is great news. Not contractors.
  • CEROS  |  MONDAY, MAY 23, 2016
    [Best] The Technical Side of Human-to-Human Marketing
    Marketing Best PracticesThis post, The Technical Side of Human-to-Human Marketing , written by Meg Cannistra , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. Happy reading! Since the beginning of time, there’s been an underlying tension between technological advancements and human connection.
  • WRITING ON THE WEB  |  MONDAY, MAY 23, 2016
    [Best] How Do You Choose a Blog Platform?
    how do you know which is best for you? Which is best? Which one is best? Which is “best” really boils down to what you’re setting out to do, how much freedom you want, and how much of a budget you’ve got. So, which WordPress is best for you? How do you choose a blog platform ? . WordPress.com.
  • HUBSPOT  |  MONDAY, MAY 23, 2016
    [Best] The 7-Step Formula for Writing Copy That Sells
    It’s one of only a handful of restaurants in America that have earned the coveted 3-star Michelin rating, making it one of the best restaurants in the world. Let’s get started: Dine at Alinea, and join the I’ve-Eaten-the-Best-Food-in-the-World club.”. 2) Expand on the most important benefit. Alinea is an experience. Really fun.
  • ACT-ON  |  MONDAY, MAY 23, 2016
    [Best] 15 Best Practices for Email Unsubscribes – With Examples
    Here are the best practices for making it work: 1. This best practice is more about not alienating your subscribers than anything else. An “update your preferences” link that goes to a page like this is the next best thing. 4. YOUR best tip for managing unsubscribes. Why would lists be shrinking? Hardly. Sorry, (X). 3.
  • ACT-ON  |  MONDAY, MAY 23, 2016
    [Best] 15 Best Practices for Email Unsubscribes – With Examples
    Here are the best practices for making it work: 1. This best practice is more about not alienating your subscribers than anything else. An “update your preferences” link that goes to a page like this is the next best thing. 4. YOUR best tip for managing unsubscribes. Why would lists be shrinking? Hardly. Sorry, (X). 3.
  • CONTENT STANDARD  |  SUNDAY, MAY 22, 2016
    [Best] Pressure
    But like most transformative best practices, once HotWired began using banner ads, their competitors and the industry as a whole jumped on board. We found that the best way to grow was to do what we do best, not expand into areas consumers couldn’t readily follow or relate to their understanding of the brand. Pressure. What did?
  • SALES ENGINE  |  SUNDAY, MAY 22, 2016
    [Best] 5 Megatrends that Have Redefined Selling - Insights from a Sales Rock Star
    As you may know, Neil is regarded by many as the father of Consultative Selling and the author of many books, including SPIN Selling, the 1988 New York Times Best Seller than many of us B2B “Sales Lifers” grew up with as our template for success. Only the best reps, the ones able to add unmitigated value survive! Well…not so fast.
  • OPENTOPIC  |  SATURDAY, MAY 21, 2016
    [Best] Salesforce Revenue Up By 26.8% For Q1
    In an earnings call with investors, Salesforce Chairman and CEO Marc Benioff called the results, “the best Q1 we’ve ever seen.” Opentopic blog >> demandgenreport.com Salesforce announced a 26.8% increase in year-over-year revenue for the first quarter of fiscal year 2017. Benioff attributed the increase to the company’s strong.
  • CONTENT STANDARD  |  SATURDAY, MAY 21, 2016
    [Best] Are 2016 Messaging Apps Finally the Death Knell for Email?
    But, messaging apps are more sophisticated than ever, incorporating many of the best elements of email like targeted messaging, interactive content delivery, and direct response. It’s Monday at 6:29 a.m. As the clock on her iPhone turns to 6:30 a.m., her alarm sounds. Groaning, she rolls over and grabs it. It’s time to get up.
  • CONTENT STANDARD  |  SATURDAY, MAY 21, 2016
    [Best] Are 2016 Messaging Apps Finally the Death Knell for Email?
    But, messaging apps are more sophisticated than ever, incorporating many of the best elements of email like targeted messaging, interactive content delivery, and direct response. It’s Monday at 6:29 a.m. As the clock on her iPhone turns to 6:30 a.m., her alarm sounds. Groaning, she rolls over and grabs it. It’s time to get up.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, MAY 20, 2016
    [Best] 5 Most Talked-About Trends from Marketing Nation 2016
    This year’s Marketing Nation Summit, hosted annually by Marketo, brought together 5,000 marketing innovators from around the world for three jam-packed days of learning, networking, and best practice sharing.
  • CONTENTLY  |  FRIDAY, MAY 20, 2016
    [Best] ‘Zuckerberg’s GOP Meeting,’ and 4 Other Stories You Should Read
    Oddly enough, as technological advancement speeds up, the best way to write about that evolution might actually be to use generic language that holds up over time. Selected by Carly Miller, editorial intern. In Amanda Hess’s New York Times article “What Do Our Online Avatars Reveal About Us?” Remember, mullets used to be in too.
  • HINGE MARKETING  |  FRIDAY, MAY 20, 2016
    [Best] How Business Development Roles Can Leverage Marketing to Close the Sale
    For a buyer to commit to the sale, they must be confident that your firm can solve their problem and that you will always keep their best interests at heart. The best way to do this is to ensure you are recognized as an expert in your field.A growing number of buyers are digital natives. BD & Marketing: A Complementary Partnership.
  • LEADERSHIP  |  FRIDAY, MAY 20, 2016
    [Best] 7 Steps to Brilliant B2B Marketing [Part 1]
    When it comes to the greatest commercial impact of digital marketing activities in 2016, marketing automation (20%), content marketing (18%), Big Data (12%), mobile marketing (9%) and conversion rate optimization (9%) are the best bets. B2B marketing is a machine with different moving parts. Let’s take a look! Step 1: Develop a B2B Strategy.
  • SNAPAPP  |  FRIDAY, MAY 20, 2016
    [Best] Ready for SiruisDecisions 2016? 3 Fun Things to Do With Your Visit to Nashville
    SiriusDecisions begins next week where more than 2,500 people will convene together to unveil and present new research, best practices, and innovations for marketing and sales in the B2B space. What’s best is the restaurant's stellar outdoor seating space for both afternoon sun and starry nights. Restaurant: The Pharmacy.
  • VIEWPOINT  |  FRIDAY, MAY 20, 2016
    [Best] Marketing Needs to Put Skin in the Game
    The net-net is, when marketing keeps its focus on sourcing leads, using tools and best-practice processes that continually measure results, marketing is able to prove its value to the organization, keep budgets growing and get the credit for revenue contribution that it deserves. Measuring marketing’s contribution to revenue.
  • CONTENT STANDARD  |  FRIDAY, MAY 20, 2016
    [Best] What Facebook’s Live Video Map Could Mean for Global Marketers
    One of the best features about the live map is that, for larger streams, it gives users the ability to visualize where people are located as they’re watching your video. Curiosity is a powerful motivator. Imagine being able to sneak a peek into the lives of strangers around the world, real-time, with a click of a button.
  • CONTENT STANDARD  |  FRIDAY, MAY 20, 2016
    [Best] What Facebook’s Live Video Map Could Mean for Global Marketers
    One of the best features about the live map is that, for larger streams, it gives users the ability to visualize where people are located as they’re watching your video. Curiosity is a powerful motivator. Imagine being able to sneak a peek into the lives of strangers around the world, real-time, with a click of a button.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 20, 2016
    [Best] Salespeople Need More Ego, Not Less
    Salespeople Need More Ego, Not Less was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Salespeople Need More Ego, Not Less appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Chris Gillespie Yes, you read that right. Scenario 1: Low Ego. More ego.
  • KAPOST  |  FRIDAY, MAY 20, 2016
    [Best] How to Beat 27 Million Competitors at the Content Game
    Content marketing is tough, and even the best practitioners struggle to reach their audiences. So why not help the best leads find you by optimizing your content strategy for organic search? As LinkedIn’s Senior Content Marketing Manager Jason Miller  said , “Content marketing is no longer a numbers game. It’s a game of relevance.”.
  • HUBSPOT  |  FRIDAY, MAY 20, 2016
    [Best] How to Avoid Email Marketing Mistakes: 6 Tips & Processes for Maintaining Quality
    What are you best tips and tricks for ensuring email quality? You know what hurts ? Spending roughly three weeks (or more) shepherding an email from ideation to deployment. only to realize later that an error made it all the way through to your customers' inboxes. Want an example? Want to learn more about these processes? Copywriting. Design.
  • BULLDOG SOLUTIONS  |  THURSDAY, MAY 19, 2016
    [Best] Wake Up & Listen! 10 Tips for Giving Presentations That Won’t Put Your Audience to Sleep
    As you plan your talk, consider different formats and determine which will work best for your case. The last thing you want to do is build out an amazing presentation on, say, the best TED talks of the past year only to find out at the last minute that you are lacking internet access or some other similar catastrophe. Public speaking.
  • FATHOM  |  THURSDAY, MAY 19, 2016
    [Best] This Week in Publish or Perish: Money or Engagement? YouTube vs. Facebook Live
    Do you know which platform is best for your needs, though? Video content is quickly becoming one of the most powerful ways to breakthrough information clutter. With such a large amount of platforms available for video production and publishing, it’s easy to get lost in the details. Clutter and Discoverability. Engagement Rates. Blog Feed
  • INFLUITIVE B2B  |  THURSDAY, MAY 19, 2016
    [Best] A No-Fuss Approach For Engaging Finance Advocates
    Keeping your requests clear and simple is the best way to pique their interest. So how do you best reach this direct, serious, no-fuss group? The five-part Playbook is a detailed “how-to” guide based on proven best practices. Those who work in finance are detail-oriented, consummate professionals. Download now! Suit up!
  • CLOUD POTENTIAL  |  THURSDAY, MAY 19, 2016
    [Best] What managers need to know about managing SEO
    You can have the best content in your industry, but if your site is slow, Google’s going to notice – and rank you less favorably. The battle for revenue online centers largely on search. Search is more than keywords. It is an entire environment that must be focused, balanced, and managed. Focus. What do your customers want? Balance.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 19, 2016
    [Best] 9 Content Marketing Gems Hidden Within Game of Thrones
    Here’s a look at a few best practices from the show that you can apply to your content efforts ( *spoiler alert* ): Content Can Come Back From the Dead. I was more of a Tetris than a Dungeons & Dragons type of kid.  I never really got into Lord of the Rings and found that goblin man more than a little creepy. Red Wedding, much?
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