• LEAD LIAISON  |  THURSDAY, JULY 28, 2016
    [Best] How to Prepare Your Business for a Marketing Automation Tool
    These tools work best when there is a lot of content available. Best Practices Marketing Automation Revenue Generation Blog Content funnel how to KPI preparationAre you wondering how to prepare your business for a marketing automation tool? Otherwise, you won’t be able to use the various features. Set Goals and Identify KPIs.
  • BIZNOLOGY  |  THURSDAY, JULY 28, 2016
    [Best] What’s the killer app in B2B marketing? Face-to-face events
    Put the event to its best use—meaning a place to have efficient and productive interactions. It’s not digital, except tangentially. But, year after year, events like conferences and trade shows consistently show up at the top of the list.  Why is this the case, and what does that mean for us marketers? Bingo. We need a conversation. alone.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 28, 2016
    [Best] Cracking the Glass Ceiling: How to Thrive as a Female in a Male-Dominated Industry
    Advocating for the best user experience and being the voice of the customer was my expertise and what I brought to the table. 2. In fact, one of the best pieces of advice I got came from a female mentor. In a big first for American politics, 96 years after women won the right to vote, a woman is in the running to become president.
  • ANNUITAS  |  THURSDAY, JULY 28, 2016
    [Best] Why Demand Generation Requires More Than Marketing
    As marketing organizations continually seek to drive better results and enable sales, the best way to enable them is to have them join in and be a part of a collaborative team that is planning and executing a strategic demand generation program. I had a conversation with a prospect today about their demand generation challenges. Ask Them-.
  • CONTENT STANDARD  |  THURSDAY, JULY 28, 2016
    [Best] At Visionary Companies, Storytelling Runs Deep
    They wanted to ensure that Skyword clients told the best stories in the world. The Darwinian nature of capitalism offers significant advantages to those already at the top of the food chain: access to capital, brand recognition and trust, established distribution channels, bulk purchasing power, and defined, efficient processes.
  • INFER  |  THURSDAY, JULY 28, 2016
    [Best] Predictive Analytics: Why They Make Your Content More Impactful
    Now, you can identify which assets deliver the best-fit leads for the business, and direct your marketing spend towards the highest performing content channels. On the surface, one might assume that eBook #1 , which garnered the most downloads of the assets, resonated best with its audience. Step 1: Line up several pieces of content.
  • HUBSPOT  |  THURSDAY, JULY 28, 2016
    [Best] 21 Things Recruiters Absolutely Hate About Your Resume
    Pro Tip: If you want the Excel chops to be able to include it on your resume, here are the 10 best resources for learning Excel online. 9) When the formatting is all over the place. I'll never forget one of my first job interviews out of college. I was applying for a marketing position at a technology company. (No, not HubSpot.) Oops.).
  • SNAPAPP  |  THURSDAY, JULY 28, 2016
    [Best] Brain Games: Discover the Psychology Behind Interactive Content
    The best place to look for an explanation is by studying the psychology behind interactive content – why it works, how it works, and what’s happening behind the scenes. Ever wondered what makes interactive content so effective? We’re glad you asked. In this post, we’ll do just that. Consumption of Interactive Content. Probably not the latter.
  • HUBSPOT  |  THURSDAY, JULY 28, 2016
    [Best] 7 Foolproof Ways to Pitch Inbound Marketing to Your Nonprofit Organization
    It might seem counterintuitive to create a Facebook page or Twitter profile for an agency in sector that is traditionally a serious one, but if you're looking to engage with the widest range of people possible, social media is the best way to amplify your impact. We understand: change is difficult in the nonprofit world. Create great content.
  • ACT-ON  |  THURSDAY, JULY 28, 2016
    [Best] 5 Powerful Techniques To Boost Your Content Marketing
    This expert guide will give you inside tips on the best techniques to use to take your content marketing strategy to the next level. Every day, large and small businesses use content marketing to increase their conversions, leads and traffic. So how do you complete this grand task, you ask? Quantity Vs Quality – Quality Will Always Win.
  • HUBSPOT  |  THURSDAY, JULY 28, 2016
    [Best] 7 Common Mistakes That Make Clients Ignore Your Emails
    For some needs, it's not the best option. Every day, 112.4 billion business emails fly around the world. That's 122 emails sent and received every day per person. Despite the growth of other online communication channels, email continues to multiply. What is the purpose of your email? Have you made it obvious to the reader? Keep reading.
  • INFER  |  WEDNESDAY, JULY 27, 2016
    [Best] Infer Named a 2016 CRM Market Rising Star
    Infer is honored to be named a 2016 CRM Market Rising Star! The Market Awards aim to recognize leaders in the CRM industry, and are selected based on a composite score that includes revenue, company growth, market share, customer wins, reputation for customer satisfaction, depth of product functionality, and company direction.
  • EMEDIA  |  WEDNESDAY, JULY 27, 2016
    [Best] Don’t Get Trumped - Best Websites for Catching B2B Plagiarism
    Plagiarism Trump Content Creation Best Of Content Blog Post Editing Homepage CopyThese online tools will help you catch plagiarism — hopefully before you syndicate your content to millions. Melania Trump was in hot water for accidentally plagiarizing part of her speech from Michelle Obama. Don’t let that happen to your B2B content.
  • THE POINT  |  WEDNESDAY, JULY 27, 2016
    [Best] How Do We Find People Who Are Ready to Buy Our Product?
    A prospective client asks: “What are the best demand generation strategies for finding people who are ready to buy our product?”. My response: Finding highly-qualified, late-stage prospects has less to do with demand generation channels or tactics, and much more to do with content. Does that mean you should only ever use late stage content?
  • HUBSPOT  |  WEDNESDAY, JULY 27, 2016
    [Best] What the Heck is Thought Leadership Anyway?
    It’s just about making sure everyone knows your client is the best who needs to know. Let’s all ask ourselves a really dumb question that’s less dumb than you might think: what on Earth is thought leadership? Look. I get it. We’re all inbound marketers here. We were all trained to do this. It’s about being the last word on a subject.
  • BIZIBLE  |  WEDNESDAY, JULY 27, 2016
    [Best] Best Practices For Identifying And Developing Marketing Personas For ABM
    In-person meetings or phone calls are the best way to get the information necessary to develop your personas. When transitioning into the account-based marketing (ABM) mindset, one of the critical changes is thinking in terms of accounts instead of leads. These are the types of key stakeholders that you expect to be involved in the deal.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 27, 2016
    [Best] For B2B Brands and Their Agencies, It's Time To Get Down To Business
    “We are aware that a client will have their own data and their own opinions on what they believe will be best for their brand. So many things in the world are changing, literally as we speak. So why wouldn't the relationship between brands and their agencies change, too? ” This Is Changing Everything. Enter Technology.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 27, 2016
    [Best] How to Find a Marketing Automation Platform That Grows With You
    How easily can you incorporate other best-of-breed solutions? Taking the time to evaluate the best short-term and long-term solution can prevent this situation. 2. Author: Patrick Groover Let’s face it, resources are limited and money doesn’t grow on trees. How quickly can your team get up and running on this solution?
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, JULY 27, 2016
    [Best] Top 3 Chinese Search Engines: What B2B Marketers Need to Know
    Baidu claims that it is the best Chinese search not only because they know Chinese better, but also because they know Chinese audiences better. With 688 million Internet users and growing, China has become a compelling market for Western companies looking to expand globally. In fact, most marketers have no idea where to start. year-over-year.
  • HINGE MARKETING  |  WEDNESDAY, JULY 27, 2016
    [Best] Is your referral strategy tied to your differentiators?
    good differentiator makes it easy for others to understand what types of problems you solve or which industry you serve — and what types of firms would therefore be the best potential client for you. If you have no true differentiators, your best course may be to create one—choose to focus on a particular area or industry.
  • CONTENT STANDARD  |  WEDNESDAY, JULY 27, 2016
    [Best] How the Content Standard Moved from Expert to Leader on the Content Marketing Continuum
    This strategy has resulted in the best months TCS has ever experienced. We just finished our best half ever in terms of audience engagement metrics and program ROI , and we will continue to push the editorial boundaries of the publication. I remember the feedback well. It hurt, because it was true. Sometimes, you just have to lead.
  • HUBSPOT  |  WEDNESDAY, JULY 27, 2016
    [Best] How to Become a More Productive Writer: 7 Helpful Tips
    For instance, it’s no good waking up early to write something if your best work comes out a night -- or vice versa. and my best work would normally come out between 10:00 a.m. - 12:00. Best practices powered by research and supporting material. Just try a few strategies out until you find what works best for you.
  • ACT-ON  |  WEDNESDAY, JULY 27, 2016
    [Best] 3 Ways to Optimize Your Email Subject Lines
    One reason this is considered a best practice is that many email readers and browsers cut off subject lines longer than this, and mobile devices are even more limiting. For further reading, here are 10 best practices for mobile-friendly emails. Your customers (and your potential customers) are consistently bombarded by email. Boring.
  • CEROS  |  WEDNESDAY, JULY 27, 2016
    [Best] All About Those Leads: Crafting Content for Conversion
    However, there are a variety of lead capture tactics you can experiment with in your content marketing program to see what yields the best results. Exit intent pop-up forms. I’ve personally seen the best conversions on short-form landing pages and exit intent pop-ups, but these are both pretty aggressive lead capture options. promise!
  • PUREB2B  |  TUESDAY, JULY 26, 2016
    [Best] 10 Examples of Awesome Landing Pages that Convert
    Make sure that you’re A/B testing each aspect of your landing page to discover the combination that works best for your specific audience. To lead more users to your products, you need to create a showstopping landing page. To do this, you’ll need to consider your audience, your call-to-action, the product or service, and your niche. Wistia.
  • LEANDATA  |  TUESDAY, JULY 26, 2016
    [Best] A Tale of Three Sales Processes
    The panel also agreed that a data-driven approach is the best way to create a repeatable, scalable blueprint that gets the most out of a sales team. The challenges for sales and marketing operations pros never end. Dirty data. Frustrating tools. Inefficient workflows. Turning a revenue-generating machine into a well-oiled engine isn’t easy.
  • CEROS  |  TUESDAY, JULY 26, 2016
    [Best] Using Psychology to Optimize Your Lead Generation UX
    Marketing Best PracticesThis post, Using Psychology to Optimize Your Lead Generation UX , written by Ashley Taylor Anderson , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. Happy reading! Design is a way of life, a point of view. Paul Rand. Principle 1: Attention Is the Key to Effective UX. Source: SumoMe.
  • BIZIBLE  |  TUESDAY, JULY 26, 2016
    [Best] Matt Heinz on How to Increase Marketing's Influence on Pipeline Growth and Closed Deals
    The book covers best practices, advice, strategies and tactics for B2B marketers to increase the impact and profitability of their efforts. In May, Matt Heinz, of Heinz Marketing , debuted his book Full Funnel Marketing during the Marketo Marketing Nation Summit, and now the book is available to marketers everywhere as a free download.
  • READYPULSE  |  TUESDAY, JULY 26, 2016
    [Best] How to Improve Your Influencer Marketing Strategy
    The best option is to connect with a  marketing firm  that can quickly and easily identify the key players on social media who could promote your brand and are eager to work. The answer for many businesses is – social influencer marketing. Step One – Find the Right Social Influencers. Probably not. Step Two – Social Influencer Recruiting.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, JULY 26, 2016
    [Best] How to Use Trigger Events for More and Better Leads
    Also, you’ll spend more time connecting with people who have a higher likelihood of having a motivated need for you have to sell. I’ve learned it works best to start simple. People aren’t ready to buy when we want to sell. Think about it. . Why doing more lead generation activity doesn’t help  . The physics trigger events. Conclusion.
  • VIDYARD  |  TUESDAY, JULY 26, 2016
    [Best] Getting Started with Live Streaming
    In part 2 of this article, we’ll talk about some lead generation best practices with live streaming, so stay tuned! So, you’re thinking about setting up a live stream, but you don’t know how to get started? Well, worry no more. We’ve got you covered. These are: 1. Video Camera. This is a no-brainer. Video Capture Card. Firewire. Component.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 26, 2016
    [Best] How to Get a B2B E-Commerce Implementation on the Right Track [Interview]
    Can you highlight some best practices for companies considering an e-commerce platform? What are the best practices for a successful e-commerce platform? It’s a complex undertaking for a B2B business to set up an e-commerce platform – or even enhance an existing platform. That is an easy one, ALWAYS. Start small and iterate.
  • BIZNOLOGY  |  TUESDAY, JULY 26, 2016
    [Best] I’m an influencer, pay me more!
    Frank says, “We are transforming organizations to have a deeper understanding of Customer and Employees and helping them find the best ways to engage these key constituents.”. Back in January I had the honor of being a guest on Shel Holtz ‘s premier PR podcast,  For Immediate Release. Kindness opens many doors online. Like this post?
  • SNAPAPP  |  TUESDAY, JULY 26, 2016
    [Best] This Month in Interactive Content: The Best of July
    This is the gold standard for interactive content – the best of the best.   . The quiz accounts for a number of factors – team culture, playing style, and city, to name a few – and chooses the NBA team that best matches the individual’s preferences. If you can do that, your interactive experiment was successful. Google Pluto.  .
  • MODERN B2B MARKETING  |  TUESDAY, JULY 26, 2016
    [Best] Do You Need to Worry About CAN-SPAM Lawsuits?
    The law is likely to become more severe in future rather than weakened, so it’s best to put compliance measures in place now. How have spam laws affected your best practices? was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Do You Need to Worry About CAN-SPAM Lawsuits? Wrong. .
  • INFER  |  TUESDAY, JULY 26, 2016
    [Best] Infer Scores Now Available in Marketo Sales Insights
    We’re excited to share that Infer Scores are now integrated with Marketo Sales Insights to give more reps visibility into their best-fit prospects so they can close deals faster. Once Infer is configured with your Marketo instance, any administrator can edit the standard setup for Sales Insights. Click the Sales Insight option.
  • CEROS  |  TUESDAY, JULY 26, 2016
    [Best] What Does the Future of Marketing Have in Store?
    Marketing today looks very different than it did fifteen years ago, but it’s surprising how different best marketing practices look today even when compared to the last few years. Technology is changing faster than ever, giving us new tools and an abundance of new ideas on how to best connect with and engage our target audience.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 26, 2016
    [Best] Should Facebook be regulated?
    Be sure to check out his amazing newsletter  The Full Monty , the best weekly curation of digital news. BuzzSumo is the world’s best way to discover, analyze and amplify your content. Should children be exposed to graphic violence on Facebook without your knowledge and consent? Shouldn’t we have a right to NOT see horror?
  • HUBSPOT  |  TUESDAY, JULY 26, 2016
    [Best] 6 Overlooked Ways to Win More New Clients
    The best way for your agency to prove value to a lead is to start demonstrating value as soon as possible. Try out your best ideas on yourself, and don't be afraid to experiemnt. Every agency professional knows that sinking feeling -- you pursued what you thought was a warm lead for weeks, only to have them pass on your services.
  • ACT-ON  |  TUESDAY, JULY 26, 2016
    [Best] How to Get Subscribers for Your B2B Email Newsletter [And How Not To]
    Even if you happen to be in a “boring industry” do your best to expand your content’s scope enough for it to be interesting – at least to people in your niche. You don’t have to bring Cirque du Soleil magnetism to your content, but do the best you can. Plenty of subscribers. Three list-building mistakes to avoid. Don’t buy subscribers.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, JULY 26, 2016
    [Best] 5 Things You Can Do To Improve B2B Lead Generation
    Join me Thursday, July 28 at 10 am PST for an exclusive webinar. I’ll be sharing where B2B marketers can focus and what on the “best few” things they can do to improve their b2b lead generation efforts immediately. B2B Lead generation is rapidly changing process for companies with the advent of MarTech. . It’s going to be fun.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 26, 2016
    [Best] B2B Marketing Calls-to-Action: Best Practices by Channel
    Best practices are channel-specific. The post B2B Marketing Calls-to-Action: Best Practices by Channel appeared first on Marketing Insider Group. In B2B marketing, calls-to-action are not one size fits all. powerful email call-to-action could make for a lousy social media CTA. Content Marketing
  • WEBBIQUITY  |  TUESDAY, JULY 26, 2016
    [Best] The Seven Best File Sharing Tools
    Here are seven of the best file sharing tools according to expert reviewers. Content Marketing Cool Web Tools Anders Orsander best file sharing tools Dropbox Ge.tt Sharing large files like videos or graphic-intensive documents used to be painful. Depending on the size of the file, email was impractical if not downright impossible.
  • FATHOM  |  MONDAY, JULY 25, 2016
    [Best] The Marketing Maturity Curve: Why You’re Lower than You Think
    While consumers have the ability to immediately pivot to whichever platform or behavior best suits then, the time and energy for an organization—even a small one—to do the same is substantial. Marketing is moving fast and it’s difficult to keep up. This is intensified by the fact that you don’t just need to keep up—you need to stay ahead.
  • CONTENTLY  |  MONDAY, JULY 25, 2016
    [Best] How Luxury Brands Should Tackle Content Marketing Attribution
    While ASOS’s “Access All ASOS” campaign ran effectively on Twitter and Instagram, the brand had to first test a wider variety of platforms before it was ready to optimize for the best-performing channels in its second round of promotion. The results were impressive. The importance of optimization.
  • HINGE MARKETING  |  MONDAY, JULY 25, 2016
    [Best] Growth Strategy for Professional Services Firms
    Depending on your situation, the strategy that’s best for your firm may require more or less risk. Position your brand in the marketplace as the best option for your target audience. These individuals are often able to attract the best clients and bill the highest rates. We’ve all been to this strategic planning retreat. Yikes.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JULY 25, 2016
    [Best] 3 Good Questions to Align Strategy, B2B Marketing, and Sales
    Brian:  W hat are your best tips for getting sales and b2b marketing aligned around strategy? Have you intentionally linked your sales, b2b marketing, and strategy? . If not, you’re in good company. We had a memorable time sharing ideas, and research. thought Frank had a practical approach to aligning sales and marketing. Question 1.
  • CEROS  |  MONDAY, JULY 25, 2016
    [Best] 10 Marketing Tools for Visual Content Creation
    Whenever I look for a new marketing tool, I’m confronted with a flood of search results from companies who all claim to have the best, easiest, coolest, [insert superlative here] option to help me achieve my goals. I’ve found that visual content creation tools are especially challenging to assess. Marketing Best PracticesPicMonkey.
  • KAPOST  |  MONDAY, JULY 25, 2016
    [Best] How to Align Your Content Marketing Strategy and Plan
    Focus on making the most out of your resources: to stand out from a sea of other content creators, be consistent in delivering the best quality of information. Then, with your plan in place, you dive into the day-to-day and realize that your strategy is much harder than your original plan anticipated. Here are a few tips to guide you: 1.
  • DISCOVERORG  |  MONDAY, JULY 25, 2016
    [Best] Successful Sales Coaching Best Practices
    In advance of this event on July 28th, where our very own David Sill will be joining Rich Liu and Steven Broudy of Mulesoft as well as Falon Fatemi from Node as a panelist, we had the opportunity to get deeper insight from several panelists into the sales development best practices that they’ve learned to rely on over the past few years.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 25, 2016
    [Best] Data In. Data Out. The Secret to Data Driven Marketing
    But guess what, you have just found your new best friend. Transfer While you are talking to your new best friend, I suggest that you also start to have a chat about how the data is coming across. You've likely heard the old one-two punch from the digital marketer: "It's as easy as data in and data out.” Data in.
  • CONTENT STANDARD  |  MONDAY, JULY 25, 2016
    [Best] For B2B Mobile Marketing Strategies, Distraction Never Looked So Good
    According to Smart Insights , the best first step is to make a “moments map”—a set of consumer moments spread across the customer’s journey, all of which the brand considers very important to success. Mobile devices are windows through which retailers can engage consumers in new, exciting ways. Content Strategy Marketing
  • MODERN B2B MARKETING  |  MONDAY, JULY 25, 2016
    [Best] [Ebook] 3 Best Practices for Your Mobile Marketing Strategy
    Download our ebook on  Best Practices for Mobile Marketing: How to Acquire, Engage, and Retain Users. How can they do it? Take a page from Hollywood, which understands that they need to be on top of the latest trends in order to create compelling content that captivates their audience. You go it—the use of a mobile device.
  • HUBSPOT  |  MONDAY, JULY 25, 2016
    [Best] 28 of the Best Instagrams to Follow for Design Inspiration
    What if I told you you could visit an art gallery. from the comfort of your own home? Or from a bus seat on your commute to work? Or while you're taking a break for lunch? If you follow the right people, that's what Instagram can do for you. And it's a jackpot for people who love browsing gorgeous design work. Graphic Design. Color Palettes. Neil A.
  • CEROS  |  MONDAY, JULY 25, 2016
    [Best] Marketing Campaign Optimization: Leveraging the Science of Memory
    Marketing Best PracticesThis post, Marketing Campaign Optimization: Leveraging the Science of Memory , written by Ashley Taylor Anderson , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. Happy reading! probably watched thousands of commercials as a kid, but I remember very, very few of them. Sensory Data.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 25, 2016
    [Best] Finally, the truth about social media and customer engagement
    Perhaps, but often I see strategies based on what we think we should do, instead of what our customers want us to do … and I think that is the best consideration when trying to improve customer engagement. By Mark W. Schaefer. When I started on Twitter in 2008, it was THE cool place to connect, share ideas, and meet new people.
  • SCRIBBLELIVE  |  MONDAY, JULY 25, 2016
    [Best] How To Get More Mileage Out Of Your Content
    These pieces generally take longer to produce and consume, so it’s in your best interest to make sure it delivers a LOT of value. Best Practices Featured content marketing derivative content ROI tent pole contentContent marketing is “always on” and it’s putting new pressures on marketers. Who are you selling to?
  • ACT-ON  |  MONDAY, JULY 25, 2016
    [Best] How Your SMB Company Can Adopt ABM Tactics
    You’ll learn what works best when you assess your campaigns. Take a look at which channels worked best during A/B testing. And “best” in ABM terms means evaluating engagement and influence for your target accounts. Account-based marketing continues to lure in marketers with the ever-seductive dance of engagement. No, it doesn’t. That
  • HUBSPOT  |  MONDAY, JULY 25, 2016
    [Best] 15 Oh-So-Sweet Examples of Chocolate Packaging Designs
    Check them all out below: 15 of the Best Chocolate Packaging Designs. 1) Chocolate-Paint. Design agencies have developed a major sweet tooth for packaging. The once humble chocolate bar has become the latest canvas for creative s to experiment with unexpected concepts and show off their design chops. Image Credit: Nendo. 2) Fat Pig Chocolate.
  • PUREB2B  |  MONDAY, JULY 25, 2016
    [Best] The Importance of Offline Lead Generation
    To help you evaluate which technique will work best for you, it’s best to know the pros and cons of both methods. Online leads respond best to immediate attention after receipt of an online query. It’s still the best way to convey sincerity and personalized service, which is why offline lead generation is still important.
  • MI6 MARKETING AGENCY  |  SATURDAY, JULY 23, 2016
    [Best] Mi6 Agency’s Top Charts for July 2016
    What’s the Best Chart to Use for my Strategy Presentation? This blog series is updated every week with charts that focus on: B2B sales and marketing, industrial technologies (no consumer stuff) and areas that we play in! Two charts will be featured each week with some insights and thoughts from the author. Week of July 4th. Week of July 11th.
  • CONTENT STANDARD  |  SATURDAY, JULY 23, 2016
    [Best] Is Word-of-Mouth Marketing Still Worth Your Time?
    The adage goes that word of mouth is the best form of advertising. But that motto, like the types of advertising it once referred to, has now been disrupted by dozens of new digital channels that have turned traditional advertising upside-down. Word of Mouth’s Digital Evolution. Word of mouth still happens all the time.
  • OPENTOPIC  |  FRIDAY, JULY 22, 2016
    [Best] 51 Content Marketing Blogs You Need to Bookmark
    You’re also responsible for keeping a pulse on what’s happening in your industry, educating yourself on the best practices for improving your efforts, and growing your business. And that requires a little outside reading. The post 51 Content Marketing Blogs You Need to Bookmark appeared first on Opentopic. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  FRIDAY, JULY 22, 2016
    [Best] 51 Content Marketing Blogs You Need to Bookmark
    You’re also responsible for keeping a pulse on what’s happening in your industry, educating yourself on the best practices for improving your efforts, and growing your business. And that requires a little outside reading. The post 51 Content Marketing Blogs You Need to Bookmark appeared first on Opentopic. Marketing ROI Cmo marketing roi
  • DISCOVERORG  |  FRIDAY, JULY 22, 2016
    [Best] [eBook] Account-Based Marketing
    The eBook itself is a strategy guide, providing the reader with a step-by-step process of getting buy-in from the key roles within your organization, identifying the best customers to target with this strategy, scaling, messaging, to measuring results. Looking to give a boost your sales? Getting to Know Account-Based Marketing. Henry Schuck.
  • CONTENTLY  |  FRIDAY, JULY 22, 2016
    [Best] Cleveland’s Weird Tech Culture, and 5 Other Stories You Should Read
    This will be the best piece you read about the banning of Milo Yiannopoulos, if only because it’s the closest to the source. Side note: Ratatouille has one of the greatest film soundtracks of all time, and Michael Giacchino was robbed of the 2007 Oscar for Best Film Score.). Selected by Amanda Weatherhead, sales strategist.
  • LEADERSHIP  |  FRIDAY, JULY 22, 2016
    [Best] How to Use Visual Collaboration at Each Stage of the Buying Cycle
    They may be concerned about what happens after they buy, so your best bet for this stage is to provide live product or technical support, on-demand training, and live video training – your customer wants to know that there will be help for them after purchase if needed. Customers are savvy these days. Let’s take a look. Awareness. Decision.
  • OVERGROUND B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Best] 5 New B2B Sales and Marketing Strategies
    your best people are working blind.”. challenging at best. 5 New B2B Sales and Marketing. Strategies. Overground. 2. The traditional B2B sales and marketing model is typically depicted in the shape. of a funnel; flow starts with marketing and then transitions to sales. Pretty. standard, right? the psychology of the buyer journey.
  • DIVVYHQ B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Best] Definitive Guide to Planning a New Content Initiative
    That’s the best. THE DEFINITIVE GUIDE 18 Never Run Out of Ideas: Exercises & Best Practices Start With a Good Base When starting a new content initiative, we always recommend that marketers brainstorm. Marketing Institute, said it best… “Our goal is to create the least amount of content. In that time, we’ve. There are way too.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Best] B2B Marketing Trends for 2016
    them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. B2B Marketing. processes are fundamentally changing. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Best] B2B Marketing Trends for 2016
    them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. B2B Marketing. processes are fundamentally changing. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Best] B2B Marketing Trends for 2016
    them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. B2B Marketing. processes are fundamentally changing. Look for.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Best] Content Marketing 2016: Staffing, Measurement, and Effectiveness
    latest trends, and the ones with the best reputations. where to source the best freelancers. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. Introduction II. Methodology III. Key Findings IV. Results and Analysis V. Conclusion 4 6 7 8 27 Table of.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Best] Study: How Much of Your Content Marketing Is Effective?
    idea that marketers are still searching for the best way to link their. to create content are beginning to learn how to best spend their sacred budgets. likely need some of the resources afforded to those best-in-class brands—a stable supply of time, money, and analytics that take the guesswork out of their jobs. content. in it.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Best] Content Methodology: A Best Practices Report
    Methodology: A Best. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. MICHAEL MARGOLIS 4Content Methodology: A Best Practices Report Create the most effective. Definition optimizeconnectcreate 5Content Methodology: A Best Practices Report II. Content. All rights reserved.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Best] Staffing and Launching Your Content Marketing Program
    from the best practices we learned from our own. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 A clear sense of identity is what categorizes the best. The late, great David Carr put it best when he said, “Creating. we’ve found putting our readers first is the best way to. All rights reserved. Introduction 3 II. growth.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Best] Content Marketing Playbook: Strategy and Roadmap
    approach delivers the best results: Target a primary and. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. Back at GE and in.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Best] Evangelizing a Content Marketing Program
    ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY5 Matthews quickly convinced Marriott he was the best. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. Introduction 4 II. Why This Guide 6 III.
  • FATHOM  |  FRIDAY, JULY 22, 2016
    [Best] Your Digital Marketing Career and Pokémon GO
    If you want to be the very best, the best there ever was, you got to level those Pokémon. Oh no, one of your best clients is having issues with lead generation. Yeah, I am going there. Pokémon GO is the latest mobile sensation to hit the….Just Just kidding, let’s be real. Or you still have the app open in front of you. Careers
  • HALEY MARKETING  |  FRIDAY, JULY 22, 2016
    [Best] Five rules for better stock photos on staffing websites
    Your website is one of the best chances you’ll get to make a strong first impression, and if the imagery used isn’t what visitors will see on a number of other websites, yours is that much more likely to stand out. As a result, imagery on the web is getting bigger. Stock photography can feel very, well, stock.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 22, 2016
    [Best] 6 Types of Transactional Emails That Every Email Marketer Should Know
    Here are a few best practices to consider as you’re developing your transactional email campaign: Send it from a recognized ‘From’ address. For example, Best Buy’s welcome email contains various calls-to-action (CTAs) to help subscribers learn more about their different services. 2. The Components of a Transactional Email.
  • ACT-ON  |  FRIDAY, JULY 22, 2016
    [Best] Rethink Marketing Automation – for the CASL-Compliant Marketer
    You can also use marketing automation to test landing page copy , headlines, and calls to action to see what works best and drives the most leads for your company. Your best potential customers will opt in and become leads. commercial electronic message (CEM) is an electronic communication (e.g., Caveat: This is not legal advice.
  • HUBSPOT  |  FRIDAY, JULY 22, 2016
    [Best] What's the Deal With Ad Blocking? 11 Stats You Need to Know
    11) When asked about the best way to support websites (to cover costs), the majority (68%) of respondents say they don't mind seeing ads -- as long as their not annoying. It's no secret that internet users are no strangers to seeking out the information they need online -- in fact, Google now processes over 40,000 search queries every second.
  • OPENTOPIC  |  FRIDAY, JULY 22, 2016
    [Best] Content Marketing Manager job with Spartz – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic
    Our editors cover the best stories, which our publishing platform shares with the right audience. Opentopic blog >> opentopic.com Dose, the Chicago-based company behind Dose.com and OMGFacts.com , is one of the world’s fastest growing digital media companies. Dose’s predictive technology detects “stories worth sharing”. This role is.
  • BRAINSHARK  |  FRIDAY, JULY 22, 2016
    [Best] Salesforce AppMavericks Interview: 3 Takeaways from Brainshark CEO Greg Flynn
    No matter the size or industry, all companies struggle with the best ways to get employees trained while continuing to grow sales each quarter
  • BIZIBLE  |  THURSDAY, JULY 21, 2016
    [Best] Why a B2B Marketing Budget should be "Prove It to Use It" not "Use It or Lose It"
    Hoping the cost-per-lead is worth it, or betting the quality is good, isn’t the best way to spend a budget. It’s easy for marketers to look at their budget as an end in itself. "We have [this] much money to market with, so let’s use it." At the end of the quarter, marketing teams often scramble to spend the remainder of their budgets.
  • HINGE MARKETING  |  THURSDAY, JULY 21, 2016
    [Best] The Succession Planning Process – Tips for Transferring Skills to New Leadership
    Find out the best ways to research your internal and external audiences in The Professional Services Guide to Research. Every mature professional services firm needs a strong succession planning process in place to ensure a smooth transition from the old guard to new leadership. Engage across generational divides. What do you think?
  • CONTENTLY  |  THURSDAY, JULY 21, 2016
    [Best] Confessions of a Former Ad Exec: There Are Not Enough Quality Content People
    But some players may not be acting in the brand’s best interests. empathize with that because they’re doing the best they can. The first one, and the one I prescribe to, is do the best work for the client that you can, and keep your principles intact. How much do you think that’s legit? This is not a new thing.
  • THE POINT  |  THURSDAY, JULY 21, 2016
    [Best] Top 10 Marketing Automation Mistakes
    It’s well documented that, of the companies who invest in marketing automation, many fail to achieve maximum return from that investment, or even utilize marketing automation technology to its full capacity. Many of the pitfalls that cause the returns on marketing automation to fall short can be distilled into a handful of common issues. irrelevant.
  • CONTENTLY  |  THURSDAY, JULY 21, 2016
    [Best] The Psychology of Viral Content
    Whether or not someone agrees with the story doesn’t matter–there are arguments to be made for both sides, and the best ideas should reveal more than one story. Considering that two of the most recent internet sensations involved a pair of white sneakers and a Wookie mask, it’s easy to write off viral content as pure luck.
  • 6SENSE  |  THURSDAY, JULY 21, 2016
    [Best] The Day of the Fish: B2B ESP 2016 Recap
    B2B ESP brought together the biggest fish in marketing and sales, which unsurprisingly led to a laundry list of teachings, insights and best practices. In the words of B2B ESP keynote speaker Andrew Davis , “Marketers are addicts – always chasing a high.” Stop just making noise and vomiting on every channel. “Vision is critical.
  • SALES ENGINE  |  THURSDAY, JULY 21, 2016
    [Best] What are the building blocks of a lead generation strategy?
    Combine all that with marketing automation that links your website with your CRM so that your sales team has the lead intelligence to know who’s clicked on what, what content is being consumed, and at what frequency, and suddenly you’ve identified the very best prospects that sales should be doing their business development work with.
  • KEO MARKETING  |  THURSDAY, JULY 21, 2016
    [Best] Best Website Design Guidelines for a Great User Experience
    The best website design retains visitors and is also good for the company’s objectives. From a usability perspective, simplicity is the best policy. Visitors gather information best in short bits of information encapsulated in one or two paragraphs. What is a well-designed website? Simplicity. Keep the copy short and succinct.
  • VIDYARD  |  THURSDAY, JULY 21, 2016
    [Best] 25 of the Very Best Content Marketing Resources in 2016 … So Far
    If you want to be the best, isn’t it smart to learn from the best? This is a compilation of some of the best tips, tools, and templates from the CMI blog. The Best Ways to Come Up with New Content Ideas. just read 25 of the Very Best Content Marketing Resources in 2016 … So Far from @Vidyard. Am I right?
  • VERTICAL RESPONSE  |  THURSDAY, JULY 21, 2016
    [Best] Email Reactivation
    Those close to buying may respond best to a free trial, live demo, consultation, estimate, or coupon. Are you looking at your sales figures this time of year and wondering where everyone went? It’s no secret the middle of the summer can be a slow, syrupy season for sales revenue. ” Prognosticators point to a burgeoning 143.8
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 21, 2016
    [Best] How Marketers Should Engage Their Mobile User
    The fact that 90% of a user’s time on their mobile device is spent using an app shows that the best mobile experiences are inside of apps, making it crucial for mobile marketers to drive app installs, boost engagement, and retain users. “Mobile is the most personal device we possess, which makes it the best device to market to.
  • CONTENT STANDARD  |  THURSDAY, JULY 21, 2016
    [Best] What Must Fall if Twitter Is to Succeed?
    Twitter is right to focus on what it does best—and looking forward, it should do much more of the same. After much initial talk about the native content wars , Twitter has taken a decidedly different approach to social media marketing. This change may seem subtle, but it’s important: links, even once trimmed, count as 23 characters.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 21, 2016
    [Best] Are You Making Some of the Biggest Mistakes in Digital Marketing?
    There could be an agency out there that knows every hidden feature and functionality of Google AdWords, but if they don’t know your target audience and understand your marketing strategy, they won’t be able to optimize your campaigns in the best possible way. appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • HUBSPOT  |  THURSDAY, JULY 21, 2016
    [Best] How to Say 'No' To Your Boss
    That means it's perfectly within her rights to reprioritize what you're working on if she thinks doing so is the best thing for the team. And what's the best way to decline? Technically, your boss owns your professional time. In the end, that reflects poorly on you -- and that's not fair. When Is It Okay to Say 'No' to Your Boss?
  • HALEY MARKETING  |  THURSDAY, JULY 21, 2016
    [Best] Infographic: The Best Staffing Firms Do THIS Differently
    What do Best of Staffing® winners do differently? Summarized from Inavero’s What Makes Best of Staffing® Winners Different? To recruit the best, offer job seekers the same excellent treatment you give your best clients. It’s simple: they treat their talent amazingly well! Be friendly! Final Thoughts.
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