• MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, OCTOBER 24, 2014
    [Best] Moneyball for Sales & Marketing
    That requires that they put their best foot forward each time they deliver a presentation, send. Understanding this kind of data lets sales and marketing teams match-up their best content with. pieces of collateral work best. best content. Managers identify what collateral works best – and where gaps are. sport.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, OCTOBER 24, 2014
    [Best] Improving ROI with Marketing Optimization
    are struggling to balance all these channels to deliver the best overall results. organizations can assemble it all to make the best decisions across multiple. Amid new constraints and complexities, how can marketers deliver the best value from. strategy that will deliver the best returns from marketing investments?
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, OCTOBER 24, 2014
    [Best] Start engaging from the first click in the Customer Journey
    help marketers determine the next best step for contextual engagement with individual customers — and, potentially, the more profitable step for the business. the director of a web analytics consultancy put it well: “If you can figure out the best methodology of picking up the user, the interested person who’s. All Rights Reserved.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, OCTOBER 24, 2014
    [Best] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    actively navigate to find the best parts. best online presentations encourage viewers to navigate using an indexed table of contents or thumbnail images. The best online presentations engage viewers like no other online medium. In short, the best online presentations are not just content. Belong In Every Content. world.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, OCTOBER 24, 2014
    [Best] Closing the Loop on Social Leads
    Learn the tips and tricks to get you started and best practices. Closing the Loop on Social Leads 6 Identify your best performing offers to promote through social media in order to achieve high clickthrough. Indeed, building and. engaging with audiences on established social networks is now a key part of business interaction. business.
  • ASSOCIATION OF MARKETING B2B WHITE PAPERS  |  FRIDAY, OCTOBER 24, 2014
    [Best] A Guide to Mobile Website Design
    This white paper provides current best practices in developing a website to reach the ever-growing cohort of mobile device users Smartphones, tablets and other devices have become tremendously popular in recent years, and experts believe that the mobile segment is still far from saturation.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, OCTOBER 24, 2014
    [Best] Free eGuide: Mobile Marketing Best Practices
    Remain compliant, increase your opt-in list, and make your next campaign a success
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, OCTOBER 24, 2014
    [Best] Video: The New ROI Star of Marketing
    Tips and best practices for maximizing the impact of your video assets and tracking ROI
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, OCTOBER 24, 2014
    [Best] Guide to Inbound Marketing Best Practices
    Learn best practices for successful inbound marketing campaigns
  • HUBSPOT  |  THURSDAY, OCTOBER 23, 2014
    [Best] 7 Easy-to-Fix Mistakes You're Making With Your Personal Brand
    Best practices (even those preached in this article) are simply suggestions based on what has worked well historically. If you follow best practices -- and only best practices -- you won''t be doing much to differentiate yourself. 'When you sign into LinkedIn every morning, what do you see? 2) You’re not doing enough.
  • VOICE-BASED MARKETING  |  THURSDAY, OCTOBER 23, 2014
    [Best] Geo-Location Is the Answer to Connecting Mobile Callers With Your Nearest Store, Office, or Agent
    Whether it’s an ad, search keyword, web page, or marketing campaign, you’ll be able to optimize your marketing for what is working best to drive those high-quality phone calls. 'You can’t afford to not use customer location data to efficiently route incoming calls to your business. How does it work, and why does it matter for your business?
  • ANNUITAS  |  THURSDAY, OCTOBER 23, 2014
    [Best] B2B’s Problem with Pay-Per-Click: Three Things You Need to Know
    Not to mention how difficult it can be to trace any of those conversions to actual sales, and how the “brand” value is tenuous at best. 'I have personally run pay-per-click (PPC) programs for the companies I have worked for, and I have worked with agencies that specialize in PPC claiming to have proven track records in B2B.
  • BIZNOLOGY  |  THURSDAY, OCTOBER 23, 2014
    [Best] Are you tired of playing Google’s game?
    But why do we do this to ourselves, knowing that Google is a fickle mistress (at best?). It’s pinpointing the best publications, writing an original pitch email and suggesting on-topic posts. 'Have you ever been in a crazy-making relationship where you can’t do anything right? One minute, everything is cool. Newsletters.
  • VERTICAL RESPONSE  |  THURSDAY, OCTOBER 23, 2014
    [Best] 8 Easy SEO Tools Everyone Should Use
    We know the best things in life are free, but sometimes you get good value for what you pay for. The following two tools, both by Moz, are some of the best around for businesses large and small. . 'Search engine optimization is something you need to do to help people find your business online. So let’s get our SEO tools on!
  • FEARLESS COMPETITOR  |  THURSDAY, OCTOBER 23, 2014
    [Best] Sorry Toto. We’re not in NYC any more.
    And many Tampa area companies could use help with marketing, except ConnectWise , which is probably the best marketing company in Tampa. 'Find New Customers is in Tampa/St Petersburg and  not Long Island, NY. This blog is more popular than it has ever been. Thank you so much! still get lots of emails from my former life in Long Island, NY.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 23, 2014
    [Best] Your Dream Team: The Marketing Trifecta
    As a team, Campaign Managers, should collaborate, train and share best practices and identify which channels do and don’t work for certain audiences. They review campaigns before they go out to catch any mistakes and make sure the campaign reflects best practices. Play Owners are your strategists. Campaign Managers.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 23, 2014
    [Best] Semantic Search: Keyword Choices and Relevancy
    So grab a coffee and get ready to dive a bit deeper into the technical aspects of exactly how a computer program (bot/spider/search engine like Google) determines what the meaning of a page is – what question this page is the best answer to – and, subsequently, what it should rank for. Long form/higher word-count content. Page B. Page C.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 23, 2014
    [Best] Semantic Search: Keyword Choices and Relevancy
    So grab a coffee and get ready to dive a bit deeper into the technical aspects of exactly how a computer program (bot/spider/search engine like Google) determines what the meaning of a page is – what question this page is the best answer to – and, subsequently, what it should rank for. Long form/higher word-count content. Page B. Page C.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 23, 2014
    [Best] The Un-Tapped Value of Employee Social Capital
    Social capital is best explained as: The benefits an individual (and by extension the company) derives from the network connections to others who might have what you need – mostly knowledge or information. 'By Konstanze Alex Brown, {grow} Community Member. Why should any business owner like social media? Why should you care? Not so much.
  • HUBSPOT  |  THURSDAY, OCTOBER 23, 2014
    [Best] A Simple Trick for Getting More Email Subscribers From Guest Posts
    Best of all, it helped me grow my email list without a ton of additional work. The best part of this entire strategy is that when someone submits their email address, you know they want to hear from you. 'As part of my 2014 goal to gain 50,000 new subscribers , I set out to find a better way to do guest posting. What I Did Differently.
  • EARNEST ABOUT B2B  |  THURSDAY, OCTOBER 23, 2014
    [Best] 5 tips to amplify your YouTube video and get more views
    You can choose the order your videos play in, so it’s best to follow up with something relevant. The best way to get them interested is to give them an exclusive opportunity to view and share the content ahead of it going out on other platforms. 'We all want our videos to go viral on the Internet, don''t we? Select the video language.
  • VIDYARD  |  WEDNESDAY, OCTOBER 22, 2014
    [Best] Humor in B2B Marketing: 8 Surefire Ways to Generate a Chuckle
    not the best environment for creativity). So there you have it – bust out the comfy chair, call your best creative sidekick, prepare to make some mistakes and shut off that laugh track – you won’t need it after putting these 8 tips into practice and making your customers truly split a seam. People, like you and me. Humor.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 22, 2014
    [Best] What Sales & Marketing Can Learn From "Tommy Boy"
    In other words when it comes to content it is not always the content that required the most heavy lifting that performs the best. 'Those who are familiar with me and my journalistic background on sites such as Forbes know full well that I am a major proponent of infusing pop culture into pretty much everything. Stay with me.
  • SYNECORE  |  WEDNESDAY, OCTOBER 22, 2014
    [Best] Why Are Marketing Efforts Focused on Social, Local, Mobile?
    To make the most of your marketing budget and capture the interest of your target audience, it''s important to follow SoLoMo best practices and get social, think local, and go mobile 'Sharing on social and surfing on mobile , smart local deals tied up in a string, isn’t SoLoMo your favorite thing?! In a study by Altimeter , U.S. Have no fear.
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 22, 2014
    [Best] How To Build An Army Of Volunteer Contributors For Your Blog
    This is the power of guest posting that is now a common best practice for bloggers. 'Every content marketer faces the challenge at some point of trying to figure out how to publish enough content to make a difference to your audience and your business. But you only have a tiny budget. And you want to maintain a high level of quality.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 22, 2014
    [Best] Matching Webinar Content to the Buying Cycle
    In this post, I will describe prospects’ attitudes and interests in the “Awareness” and “Consideration” stages of the buying cycle, and how your webinar content should be tailored to best influence their journey towards the purchasing of your solutions. This post is Part 1 of a 2-part series. Awareness Stage.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 22, 2014
    [Best] 5 Voicemail Tips Every Sales Development Rep Should Be Using
    The absolute best (and most difficult) way to stand out in a voicemail is to be truly memorable. 'Sales Prospecting Perspectives is pleased to bring you a guest blog from Greg Klingshirn , Content Marketing Manager at SalesLoft. Cold calls are the bread and butter of successful sales development reps. Be Intriguing. Don’t sell. Always Know.
  • VERTICAL RESPONSE  |  WEDNESDAY, OCTOBER 22, 2014
    [Best] 3 Ways to Break Through the Noise at a Trade Show
    Your end goal will help you determine who will best deliver that result. 'We recently attended and exhibited at a retail trade show in Las Vegas. With that, here are three ways you and your business can break through the noise at any trade show and make sure you come home a success: 1. Personality Counts. Do you want more leads? Be Novel.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 22, 2014
    [Best] 3 Don’ts of small business content marketing
    You can post case studies, answers to frequently asked questions, how-to’s, and suggestions for best practices. 'Small businesses have the potential to tap into special strengths, but they also have a special set of pitfalls to avoid. Content marketing is one of the most valuable of these tools. Find out how below. Don’t fight this.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 22, 2014
    [Best] Learn, Succeed, Lead: How to Go From SDR to Sales Leader
    Learn, Succeed, Lead: How to Go From SDR to Sales Leader was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Ben Daters The goal for all first-time salespeople is to take the initial steps from the sales development world toward becoming a closer. You need to be the whole package. Sales b2b B2C
  • VOICE-BASED MARKETING  |  WEDNESDAY, OCTOBER 22, 2014
    [Best] Smartphones Erase the Line Between Online and Offline Purchasing for Omnichannel Retail
    'Have you ever gone to a store to make a purchase and then hopped on your smartphone while in the store to make sure you were getting the best deal? Have you ever found a better deal online from a different retailer and then changed your mind about your planned in-store purchase? It plays a major role in omnichannel retailing. General
  • FEARLESS COMPETITOR  |  WEDNESDAY, OCTOBER 22, 2014
    [Best] What makes Jeff Ogden a superb Chief Marketing Officer candidate?
    Filed under: Chief Content Officer , Chief Marketing Officer , CMO Challenges and Opportunities , CMO recruiting , Florida , Management best practices , Marketing Awards , marketing campaigns , Marketing Made Simple TV , Marketing Metrics , Marketing ROI. 'Follow me on Twitter here. hired him and he was a dud.) link].
  • TRADESMEN INSIGHTS  |  WEDNESDAY, OCTOBER 22, 2014
    [Best] Are You Using Automation Tools to Help in Social Media?
    Every industry is different, but following are some automation tools you should consider and an infographic on the best times to post. Here’s a list of tools that I’ve used that will help you schedule and post your content at the best time: . 'We’re all trying to do more with less. Courtesy of: SurePayroll.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 22, 2014
    [Best] Can Marketers Predict and Measure Influence, Down to the Dollar?
    Powers’s prediction: “There are going to be a lot of mistakes made before best practices are well understood.” 'By Kerry Gorgone, {grow} Contributing Columnist Social scoring and ROI are two hot topics for marketers, and right now they’re largely separate considerations. Marketers have been wondering about this for years.
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 22, 2014
    [Best] 5 Email Metrics that Matter to Marketers
    Check out this eBook to learn more about the best practices to manage the critical factors that affect the deliverability of your email messages. 'The great thing about email marketing (well, one of the many great things) is the instant insight you get after sending a message. Did your audience love it? Did they hate it? Overall Delivery.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 22, 2014
    [Best] Love It, Need It, Gotta Have It: The 15 Coolest Mobile Apps of 2014
    There are also some incredible calendar apps out there that let you do so much more than just view your events, and Tempo Smart Calendar is among the best. The best part about this app is how it intelligently pulls in important information from your inbox to make sure you are as organized as possible. Now you can. 1) Flight Tonight.
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 22, 2014
    [Best] 5 Email Metrics that Matter to Marketers
    Check out this eBook to learn more about the best practices to manage the critical factors that affect the deliverability of your email messages. 'The great thing about email marketing (well, one of the many great things) is the instant insight you get after sending a message. Did your audience love it? Did they hate it? Overall Delivery.
  • ENGAGE  |  WEDNESDAY, OCTOBER 22, 2014
    [Best] This is Your Brain on Content Marketing
    And the best marketers apply that mentality to their work. Brands are increasingly attempting to become their own media outlets — and the ones that will be successful are following journalistic best practices in their content marketing as opposed to thinly veiling their marketing messages under the guise of “this looks like journalism.”.
  • THE FORWARD OBSERVER  |  TUESDAY, OCTOBER 21, 2014
    [Best] 4 Reasons Why Social Media Is The WD-40 Of Inbound Marketing Success
    While WD-40 is best known for getting rusted mechanical parts unstuck, its effectiveness has not been limited to just that. 'Would you like more website traffic, leads, sales and happy customers? Social media can grease the wheels of your inbound marketing. Here''s how. WD-40 is a penetrating oil and water-displacing spray. Download here ?
  • CRIMSON MARKETING  |  TUESDAY, OCTOBER 21, 2014
    [Best] Why Is No One Paying Attention to My Content on Social Media?
    There are plenty of different ways you can amplify your content and you should choose the avenue that suits you best. The best part is that you can scale the price of your social media ads to suit your budget, so you’ll never have to pay more than you can afford. What is social amplification? Amplification strategy.
  • HUBSPOT  |  TUESDAY, OCTOBER 21, 2014
    [Best] 43 Tweetable Answers to Top Questions About Twitter
    During the webinar, we released new data on how users are interacting with small businesses and presented five best practices on how to make the most of Twitter. 12) What are the best ways to show up in the feeds of those searching for certain terms? Hashtags are best used to expand the reach of your tweet. Twitter Questions.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 21, 2014
    [Best] Tips to Amplify Your Lead Gen with Next Gen Social Data
    The best way is to make your customers feel they’re one in a million, not just one of a million. Are you still having trouble nailing down an ROI from social media? You aren’t alone. We have good reason to be skeptical. Despite all the hype and theories, actual conversion rates from social networks are still hard to quantify.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 21, 2014
    [Best] Customers are still King.
    Our satisfaction rating beat some of the biggest and best-known companies at DF-14, including Salesforce.com, Evernote and DropBox. 'Even if you were nowhere near San Francisco last week, you probably got a bit of the Dreamforce buzz. We had the chance to meet our customers attending Dreamforce, and spend time with them in a private setting.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 21, 2014
    [Best] Customers are still King.
    Our satisfaction rating beat some of the biggest and best-known companies at DF-14, including Salesforce.com, Evernote and DropBox. 'Even if you were nowhere near San Francisco last week, you probably got a bit of the Dreamforce buzz. We had the chance to meet our customers attending Dreamforce, and spend time with them in a private setting.
  • FEARLESS COMPETITOR  |  TUESDAY, OCTOBER 21, 2014
    [Best] A Must Visit Site for Companies in the Tampa/St. Peterburg areas
    Filed under: Customer personas , Demand Generation , Find New Customers , Florida , lead generation , Lead Nurturing , Lead Scoring , Management best practices , sales challenges. Customer personas Demand Generation Find New Customers Florida lead generation Lead Nurturing Lead Scoring Management best practices sales challenges
  • FEARLESS COMPETITOR  |  TUESDAY, OCTOBER 21, 2014
    [Best] The Importance of Attitude – great article at Salesforce.com or Find New Customers
    Filed under: Attitude , Content marketing , Management best practices , Marketing Awards , Remarkable content , Salesforce.com. Attitude Content marketing Management best practices Marketing Awards Remarkable content Salesforce.com 'The Importance of Attitude is a great article that published on the Salesforce.com blog yesterday.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 21, 2014
    [Best] Content Marketing and Halloween: 5 Eerie Similarities
    In fact, some of my fondest Halloween memories have a direct correlation with content marketing best practices. During one of these waves of nostalgia, I made a connection between Halloween and my job as a content marketer…and then another…and another. While I had a number of connections that came to mind, I’ve narrowed it down to five.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, OCTOBER 21, 2014
    [Best] Is There a Perfect Personality Trait for Inside Sales Reps?
    The concept of the ambivert helps me wrap my mind around why my attempts to place my best reps into a particular bucket are always fruitless. My best folks really seem to demonstrate a combination of both traits in a variety of ways. One of the specific traits I highlighted was having the innate confidence to do the job.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 21, 2014
    [Best] The ole one two three four five six seven punch
    Here’s a secret: all the best PR men and women are really persistent. 'If you reach out to someone with a great idea or fantastic offer via email and you don’t hear back, never assume you’ve been rejected. People are so busy. You need to be both patient and persistent. Don’t You Wish Life Had Delivery Confirmation?
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 21, 2014
    [Best] 5 Ways You’re Sabotaging Your Content Marketing
    One of the best ways to sabotage your content is to not tie is to your goals. Ways You’re Sabotaging Your Content Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Avoid these to secure your content’s success: 1-    Silos. 2-    Planning Too Far In Advance. 3-    Not Budgeting Your Time.
  • TRADESMEN INSIGHTS  |  TUESDAY, OCTOBER 21, 2014
    [Best] Manufacturers: Do You Have a Loyalty Program?
    'We all want to capture more business, and the best source of that is from existing customers. If you were a retailer, it would be much simpler to develop a program. But if you’re a manufacturer who sells through distribution channels, your challenge is where do you put your efforts … at the distributor or end user?
  • WEBBIQUITY  |  TUESDAY, OCTOBER 21, 2014
    [Best] 11 Remarkable Guides to Marketing, Search, and Life
    In the process of curating noteworthy content from the industry’s best minds, some posts and articles are discovered which clearly merit recognition, but don’t fit neatly into any online marketing category. What’s the best time to reach b2b sales prospects? Image credit: salesforce blog. Be their biggest advocate.”
  • LEADERSHIP  |  TUESDAY, OCTOBER 21, 2014
    [Best] 3 Essentials of Learning for B2B Marketers — Explore, Discover, Experience
    Which of your B2B marketing initiatives yield the best engagement levels and how you can intensify and repeat those. 'In a recent survey of 500 B2B and B2C decision makers in the US and UK, Forrester found that only 11% qualified as “modern marketers”. On the contrary, it is even more critical. Indeed, it is a New World we are in today.
  • VOLACCI  |  MONDAY, OCTOBER 20, 2014
    [Best] How to Leverage New Media & User Experience in Your Digital Marketing
    This type of model shows UX design and development at it’s best. 'Since the launch of the Kindle back in 2007, the publishing industry has changed forever. The explosive growth of ebooks has been ongoing and in 2011 digital books outsold print for the first time on Amazon. This is our mobile online audience for marketing today.
  • VOLACCI  |  MONDAY, OCTOBER 20, 2014
    [Best] How to Leverage New Media & User Experience in Your Digital Marketing
    This type of model shows UX design and development at it’s best. 'Since the launch of the Kindle back in 2007, the publishing industry has changed forever. The explosive growth of ebooks has been ongoing and in 2011 digital books outsold print for the first time on Amazon. This is our mobile online audience for marketing today.
  • THE POINT  |  MONDAY, OCTOBER 20, 2014
    [Best] Research Report: Lead Gen Not as Easy as Marketers Think
    As will partnering with strategic advisors – consultants, agencies, and other qualified service providers – who know best how to leverage data insights, and have the experience and track record to back it up, in driving demand generation success. Just when did demand generation get this complicated?
  • EARNEST ABOUT B2B  |  MONDAY, OCTOBER 20, 2014
    [Best] This is the week that was: Pitches, Emails and Jelly
    'The best of the best in B2B marketing. It’s been a crazy old week over in Earnest towers, but never so much that we couldn’t squeeze in our weekly round-up of the best articles for you to peruse over a nice cup of coffee. Enjoy. Social media tip of the week. And it’s always played dividends. Get going today.
  • HUBSPOT  |  MONDAY, OCTOBER 20, 2014
    [Best] 5 Tips for Improving Your Presence on LinkedIn [SlideShare]
    Here are five things you should be doing on LinkedIn -- and the best part is, they only take a few minutes out of your day. 'What do you do when you either meet someone in a business setting and you want to find out more about their career? You look them up on LinkedIn, of course. Is your LinkedIn profile up to par ? Social Media
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 20, 2014
    [Best] The Awesome Power of Persistence
    Filed under: Find New Customers , Florida , Job seekers , Management best practices. “Your advice worked, I got a hold of the writer and he just… Find New Customers Florida Job seekers Management best practices He told them to be persistent and it worked for them. Follow me on Twitter here. How did you win that, Jeff?
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, OCTOBER 20, 2014
    [Best] Do You Know Your A, B, C’s?
    The reason you focus on the A’s and B’s is for whatever reason they are in need of your services, agree to your value proposition and most likely are your best clients. 'Do You Know Your A, B, C’s? How to dramatically improve revenues & profitability. After this report is created, the next step is to perform a Life-time value analysis.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, OCTOBER 20, 2014
    [Best] 4 Lessons Learned After One Year as an Inside Sales Manager
    As a manager, I want to be a source of positivity and support for my team, and that means doing my best to check any negative emotions I have at the door, a task that at times is easier said than done. 'Next month marks an important milestone not only in my career at AG, but in my career in general. Lesson 1: Learn to prioritize your tasks.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 20, 2014
    [Best] The Do’s and Don’ts of YouTube Marketing
    The Do’s and Don’ts of YouTube Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Jon Mowat There are a multitude of reasons why it’s really important to fine-tune  your YouTube presence. Ask and AOL combined!) Operating without a video marketing strategy is no longer an option.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 20, 2014
    [Best] Social selling, social business, social employees and other hype
    Organizational Development Social Media and Sales Social Media best practices Social Media Policy Social Media Strategy social business social employees social enterprise social selling 'It’s always interesting to see the parade of buzzwords march through the old blog reader. am NOT saying they are without value. What was going on here?
  • HUBSPOT  |  MONDAY, OCTOBER 20, 2014
    [Best] Are Efficiency and Creativity at Odds With One Another?
    It’s the ability to narrow concepts and execute the best one that becomes critical. 'This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. The push-and-pull between creativity and efficiency is a delicate tango. To achieve efficiency in creativity is possible.
  • ENGAGE  |  MONDAY, OCTOBER 20, 2014
    [Best] Social Media Lessons for Associations and Nonprofits
    The room was energized to share what’s working and what’s not and to glean best practices and great ideas from their fellow association executives in the trenches. 'Washington, D.C., is a major hub for associations and nonprofits, and we’re lucky that one of McMURRY/TMG’s biggest offices is right in the heart of the District. As a D.C.
  • B2B LEAD GENERATION BLOG  |  MONDAY, OCTOBER 20, 2014
    [Best] Where’s the Passion in B2B Marketing?
    If used properly, the phone is the single best way to reach decision makers and to begin a dialogue when you have a complex sale. 'Tweet I’m writing this post at Dreamforce 2014. It’s been an amazing experience, and I’ve loved meeting leaders in sales and marketing from all over the world and being part of this community.
  • HUBSPOT  |  SUNDAY, OCTOBER 19, 2014
    [Best] Facebook Isn't Dead: 10 Reasons to Keep Using It for Your Business
    So it’s still a best practice to always have a presence on the social network so that customer service issues can be addressed.". 'This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. However, there may still be benefits to engaging in this particular social channel.
  • HUBSPOT  |  SATURDAY, OCTOBER 18, 2014
    [Best] Top Personality Traits All Managers Should Hire For
    And curious people usually ask the best questions. There are going to be some long, hard days in any sales job, and I need a person who is committed to being the best rep possible and helping the company be the best company possible. Regardless of what they do, they''re determined to be the best at it. 1) Coachable.
  • VOICE-BASED MARKETING  |  FRIDAY, OCTOBER 17, 2014
    [Best] 10 Stats That Underscore the Growing Value of Integrated Data Analytics
    Here are a few stats to reinforce how marketers are embracing big data and data analytics and trying to determine best practices to integrate this vast amount of information. 'Marketing has become synonymous with data and analytics. Wait, did I just say that marketing is equivalent to data? Why yes, I did. Accenture) 2. Accenture) 3.
  • FEARLESS COMPETITOR  |  FRIDAY, OCTOBER 17, 2014
    [Best] Have You Visited Find New Customers recently?
    Filed under: B2B demand generation , B2B lead generation , Demand Generation , Find New Customers , Florida , lead generation , Management best practices. B2B demand generation B2B lead generation Demand Generation Find New Customers Florida lead generation Management best practices 'Marketing looks for Mr. Right. So Do it right now!
  • GREAT B2B MARKETING  |  FRIDAY, OCTOBER 17, 2014
    [Best] 11 Rules You Must Follow to Be a LinkedIn Marketing Master
    As a B2B marketer, one of the best social media tools you can use is LinkedIn. 'At my company, Fusion Marketing Partners, we have a policy of not spending money on marketing or sales. We are “pull” (inbound) marketers to the core and this philosophy has served us well. Be a combination of the hare and the tortoise. Offer value. Be visible.
  • ANNUITAS  |  FRIDAY, OCTOBER 17, 2014
    [Best] 5 Best Practices for Engaging a Global Audience
    Here are 5 best practices to follow: Identify Themes for your Messaging. The best global distribution strategies not only incorporate an equal mix of paid, earned, and owned distribution channels but also take into account how these channels differ across markets. Develop Buyer Personas. Develop Content with a Global Audience in Mind.
  • B2B LEAD BLOG  |  FRIDAY, OCTOBER 17, 2014
    [Best] 3 Points, 5 Questions – Personas Driving Marketing Insight
    Don’t worry, this isn’t going to be our Sales pitch but instead tips and best practices we’re employing as we continue to refine our offerings to our evolving marketing buyers. 'New year approaching, time to start planning for 2015. 2015 planning is kicking off and it’s going to be a big year for us! Not to mention our offerings have changed.
  • FEARLESS COMPETITOR  |  FRIDAY, OCTOBER 17, 2014
    [Best] Why the Best in Business Keep Looking for a Job = Even Though They Have One
    Thanks also to Buyerzone for naming this blog the Best B2B Blog of 2012. He was also featured in the best selling book Get Back to Work Faster , which is now free and I highly recommend it. 'Some of the smartest people in business keep looking for a job – even though they have one. Marketing looks for Mr. Right. Check it out!
  • HUBSPOT  |  FRIDAY, OCTOBER 17, 2014
    [Best] The Sophisticated Marketer's Guide to Generating More Leads With SlideShare
    So in your next SlideShare, try opting for the "worst" angle instead of the "best" -- it could give you a boost in clicks. Keep in mind that these probably all shouldn''t be used simultaneously for every presentation you do -- but they''re best practices you should try out. You''ve uploaded a few presentations. 1) Title. 2) Cover.
  • WRITTENT  |  FRIDAY, OCTOBER 17, 2014
    [Best] 32 Resources to Write Great Blog Headlines
    Keep your blog steadily growing by improving your skill set and adopting content marketing best practices. This resource will answer your questions, help you to understand what really works, and what formulas are best. Best of all, this article is short and straight to the point. 'Image source. Don’t know how to keep up? Right?
  • MARKETING ACTION  |  FRIDAY, OCTOBER 17, 2014
    [Best] The High-Payoff Referral Question No One Ever Asks — But Should
    'Chances are you’ve heard the saying, “referral business is the best business” more than once in your career. Let’s dig into it and then see how you can best apply this new learning in the real world. And there’s plenty of hard research to support that. For example, there are approximately 2.4 Find the opinion leaders.
  • MARKETING ACTION  |  FRIDAY, OCTOBER 17, 2014
    [Best] The High-Payoff Referral Question No One Ever Asks — But Should
    'Chances are you’ve heard the saying, “referral business is the best business” more than once in your career. Let’s dig into it and then see how you can best apply this new learning in the real world. And there’s plenty of hard research to support that. For example, there are approximately 2.4 Find the opinion leaders.
  • HUBSPOT  |  FRIDAY, OCTOBER 17, 2014
    [Best] The Social Media Manager's Guide to Staying Organized
    We asked the people who run social media for their brands from across the United States for their best tips on staying organized. Oftentimes, the question is: What''s the best to-do list app out there? How on earth do busy social media managers keep their ducks in a row? 1) Keep an updated content calendar. What''s trending right now?
  • VIDYARD  |  FRIDAY, OCTOBER 17, 2014
    [Best] Why You Need to Start Thinking Like a Media Brand
    Scott put it best when he said: “[your viewers] have to walk away feeling like they took more away from you than you took from them. 'As a marketer, you’re looking to create a feeling with your content. You know the one. The feeling you get right after you watch an incredible video and think, “Woah, I gotta share this!”
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 16, 2014
    [Best] Managing Digital Disruption: 12 Takeaways From Modern Marketing Experience Europe
    We’re bringing together more modern marketing experts to continue the journey of sharing and best practice education! 'The theme of “digital disruption” was a core part of the event agenda this week at Modern Marketing Experience Europe. But it’s clear we still have a long way to go. Get out of your comfort zones.
  • E-QUIP  |  THURSDAY, OCTOBER 16, 2014
    [Best] Why You Should Consider Splitting the PM Role
    If only you could stretch your best PMs across more projects. 'Could your firm use a few more good project managers? It''s a tough job and the really capable ones are in short supply. Well you can. Here''s how: Divide the PM responsibilities among two people. In my experience, these tasks consume 60-70% of the PM''s time on a project.
  • FATHOM  |  THURSDAY, OCTOBER 16, 2014
    [Best] Holiday Marketing Planning for Retailers [Infographic]
    92% of shoppers will check prices online for the best bargain & 81% of shoppers will rely on discounts. '3 in 4 consumers say online research will help them decide which gifts and brands they’ll buy this holiday. Much like 2013, holiday marketing in 2014 is more critical than usual because the holiday shopping season is shorter. October.
  • THE FORWARD OBSERVER  |  THURSDAY, OCTOBER 16, 2014
    [Best] 5 Ways To Know If Your B2B Blog Is Picking Up Steam
    The best way to do that is with an email newsletter. 'Are you wondering if your B2B blog is on the right track for successful lead generation? Focus on these five areas to know. All aboard! Your train is pulling away from the station and you’re on it. Those leads can then be nurtured toward a sale and become raving fans of your company.
  • VIRALLY BLOG  |  THURSDAY, OCTOBER 16, 2014
    [Best] Is re-targeting creepy?
    That is where our clients see the best from Virally with our landing pages having social sign in it enables prospects to quickly trade their social profiles in exchange for your valuable content in just a few seconds. 'I have been pondering this thought for a while. Did you know Virally has a free forever account available? CONTENT PROMOTIO
  • HUBSPOT  |  THURSDAY, OCTOBER 16, 2014
    [Best] 20 Tools for Creating and Delivering Amazing Presentations
    The best (and easiest) way to do that? Cost: Contact for version best suited to your needs. Cost: FREE trial available; contact for version best suited to your needs. 'If you''re in business, you need to know how to create captivating presentations. Use the right tools to create and deliver your presentation. 1) Canva. 4) Oomfo.
  • ANNUITAS  |  THURSDAY, OCTOBER 16, 2014
    [Best] Marketing Automation: Combining Nurture with Education
    What’s the best use for Marketing Automation? 'October 16, 2014 – RightOn Interactive. Marketing Automation: Combining Nurture with Education. Attracting people that want to be attracted? Nurturing and education. News & Press
  • B2B MARKETING UNPLUGGED  |  THURSDAY, OCTOBER 16, 2014
    [Best] The Very Simple System For Picking Your Trade Shows
    Where you can manage to make an event and a bit of news overlap, these are your best bets to do some brand-building. 'Last time we established that trade shows are many things, among them giant cash-sucking machines, that are terrible at lead generation. Why do we bother? Brand is why we bother. So how do we pick which shows to go to? 
  • VOICE-BASED MARKETING  |  THURSDAY, OCTOBER 16, 2014
    [Best] Google Introduces Dynamic Remarketing Across All Verticals
    To learn more about remarketing tools and best practices, check out this blog on B2B retargeting. 'In June 2013 Google launched dynamic remarketing for retail advertising clients with a Google Merchant Center account. What is Dynamic Remarketing? Dynamic ads often include the content, product, etc. Google
  • VERTICAL RESPONSE  |  THURSDAY, OCTOBER 16, 2014
    [Best] 7 Spine-Tingling Good Halloween Emails That Are Haunting Our Inboxes
    Subject line: Travel’s Best Halloween Attractions 2014. 'Halloween is nearly here and our inboxes are being haunted by some scary good emails. Take a look at these spooktacular examples for inspiration, if you dare: Chronicle Books. Subject line: Put Some Boo in Your Next Book Order. The Market Fresno. Teavana. ModCloth.
  • BIZNOLOGY  |  THURSDAY, OCTOBER 16, 2014
    [Best] Link Building Basics: Tracking Results
    In order to optimize your campaign moving forward and work more efficiently, you need to know which strategies work best. Look at which pages performed the best in terms of links and consider focusing on these pages moving forward. 'Hello, and welcome to the newest edition of my Link Building Basics series here on Biznology. Outreach.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 16, 2014
    [Best] Rated I: For Strong Infographic Content
    If you do have the resources, get your layout information over to your design team and discuss the best way to lay out the information. Rated I: For Strong Infographic Content was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Infographics for everyone! Production. And finally, have fun!
  • HUBSPOT  |  THURSDAY, OCTOBER 16, 2014
    [Best] Are You an Ambivert? What It Means for You at Work
    Adam Grant , a tenured professor at the Wharton School of Business of the University of Pennsylvania, challenged the assumption that extroverts make the best salespeople in his study , where he surveyed and collected three months of sales records for over 300 salespeople. You''re not alone. Some of you may have heard of ambiversion before.
  • EARNEST ABOUT B2B  |  THURSDAY, OCTOBER 16, 2014
    [Best] Email marketing: Is emailing purchased data a waste of time?
    Sadly, when it comes to getting the best b2b response rates, it''s apparent that there’s no formula for 90%+ click-throughs or a theory for achieving 100% lead conversions but there are definitely some useful ideas that everyone can bring into their campaigns to make them more successful. Watch this space. B2B Marketing
  • MARKETING ACTION  |  THURSDAY, OCTOBER 16, 2014
    [Best] Email Etiquette: Don’t Sabotage Your Career
    The best way to do that is to make sure your language skills are polished and correct (or find yourself a trusty editor). Just because it’s the easiest doesn’t always mean it’s the best. Any major problem or issue is best resolved either face to face, or on the phone. Good email habits can help your career.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 16, 2014
    [Best] Email Etiquette: Don’t Sabotage Your Career
    The best way to do that is to make sure your language skills are polished and correct (or find yourself a trusty editor). Just because it’s the easiest doesn’t always mean it’s the best. Any major problem or issue is best resolved either face to face, or on the phone. Good email habits can help your career.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 16, 2014
    [Best] Skip Miller and Janelle Johnson Discuss the New Normal of Lead Qualification
    He’s the author of five best-selling books, including “ProActive Sales Management,” which ranked number one on Amazon for five consecutive years. He’s the author of five best-selling books, including “ProActive Sales Management,” which ranked number one on Amazon for five consecutive years. Act-On’s a perfect example of that.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 16, 2014
    [Best] Skip Miller and Janelle Johnson Discuss the New Normal of Lead Qualification
    He’s the author of five best-selling books, including “ProActive Sales Management,” which ranked number one on Amazon for five consecutive years. He’s the author of five best-selling books, including “ProActive Sales Management,” which ranked number one on Amazon for five consecutive years. Act-On’s a perfect example of that.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 15, 2014
    [Best] Celebrate the 2014 Markie Award Winners!
    'To promote best practices and celebrate the accomplishments of modern marketers in an ever-evolving industry, Oracle Marketing Cloud has announced the winners of the 2014 Markie Awards , presented at Modern Marketing Experience Europe this week in London. Best Cross Channel Marketing Program – Tivoli. Marketing Efficiency
  • SYNECORE  |  WEDNESDAY, OCTOBER 15, 2014
    [Best] Understand Your Business: Value Proposition 101
    However, I challenge you to continue to simplify those elements of your business to best appeal to your target market or XYZ. 'Our organization provides ABC to XYZ. urge you to take the phrase above and repurpose it for your brand; in which ABC is the product or service your organization offers, and XYZ is your target audience. Did you do it?
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