• VISUALLY  |  FRIDAY, FEBRUARY 5, 2016
    [Best] Stop Making Average Content: How to Make Remarkable Content Without the Risk
    You know it’s not your best work, but it’s good enough. And the best way to do that is by pitching your piece to influencers and publishers before you publish it. There are two kinds of content in this world. There’s average content, the kind of content you create to feed the beast. The content you make because you have to. It’s scary.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Best] Quantifying the Value of Social Media Engagement in B2B Marketing
    for benchmarking best practices. of best practices have emerged for. Olivier Blanchard, author of the best-selling book Social. media best practices, much less. marketers are taking into account best. Entire content © 2012 Gleanster, LLC. All rights reserved. Unauthorized use or reproduction prohibited. topic.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Best] Moneyball for Sales & Marketing
    That requires that they put their best foot forward each time they deliver a presentation, send. Understanding this kind of data lets sales and marketing teams match-up their best content with. pieces of collateral work best. best content. Managers identify what collateral works best – and where gaps are. sport.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Best] Improving ROI with Marketing Optimization
    are struggling to balance all these channels to deliver the best overall results. • You don’t control all the channels. organizations can assemble it all to make the best decisions across multiple. Amid new constraints and complexities, how can marketers deliver the best value from. the best option.” About the Presenter.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Best] Start engaging from the first click in the Customer Journey
    help marketers determine the next best step for contextual engagement with individual customers — and, potentially, the more profitable step for the business. the director of a web analytics consultancy put it well: “If you can figure out the best methodology of picking up the user, the interested person who’s. All Rights Reserved.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Best] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    actively navigate to find the best parts. best online presentations encourage viewers to navigate using an indexed table of contents or thumbnail images. The best online presentations engage viewers like no other online medium. In short, the best online presentations are not just content. Belong In Every Content. world.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Best] Closing the Loop on Social Leads
    Learn the tips and tricks to get you started and best practices. Closing the Loop on Social Leads 6 Identify your best performing offers to promote through social media in order to achieve high clickthrough. Indeed, building and. engaging with audiences on established social networks is now a key part of business interaction. business.
  • SCRIPTED B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Best] The Ultimate Guide to Building a Content Marketing Team
    the best way to do that is through content. best for your business — even if it is just one person and a content writing service. best channels. best structure to accomplish our. and suggests changes or areas to focus on to achieve the best ROI. Our best suggestion is to have an. 1 PLAYER. Introduction.
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Best] Grande Guide to Social Advertising
    media sphere—what it means, why it’s worth it, and how best to approach it. Your best bet for tracking metrics (and triggering. have: SlideShare PRO is arguably the best value in. HOW BEST TO ADVERTISE TO MILLENIALS. should keep these best practices in mind: • Be Transparent. Grande Guide to. series. and effort.
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Best] Marketing Automation Simplified
    get the best response. Perhaps most importantly, lead scoring helps ensure the best leads. Marketing Automation. Simplified The Small Guide to Big Ideas PAGE 2 Table of Contents Introduction What is Marketing Automation? 4 The Role of Reactive Marketing. 10 The Role of Trigger-Based Marketing. Offer Timely & Relevant Communication.
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Best] Digital Body Language: Reading and Responding to Your Prospects’ Digital Buying Behavior
    The best sales professionals were highly adept at reading buyer. Jim Dickie, president of CSO Insights, a firm dedicated to researching sales effectiveness, said it best. on the following best practices: • Accumulate Digital Body Language by integrating marketing channels on a single marketing system. involved. Language. table.
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Best] Grande Guide to Lead Scoring
    Plus, lead scoring helps ensure that the best leads. EARNING COMPANIES BEST-IN-CLASS STATUS. Best-in- class companies are those that reported, on average, the highest increases in. where they’re bound to get the best return. By following the lead-scoring best. best-practice research and data. series. levels.
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Best] Grande Guide to B2B Blogging
    the best reason to start one! BECOME KNOWN IN THE COMMUNITY The absolute best piece of advice is to first establish a. CREATE BEST EFFORT, QUALITY CONTENT This point should go without saying, but since your post. Grande Guide to. B2B Blogging What Is a Grande Guide? You know what the typical day is like for marketers. series.
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Best] The Demand Gen Pro's Cookbook
    Best Alignment of Marketing and Sales”. best practices among the 11 major sales. The best results come from an end-to-end customer lifecycle program. THE DEMAND GEN PRO’S. COOKBOOK Tasty Tips From Marketing’s. Master Chefs INTRODUCTION THERE ARE MANY COOKS IN THE KITCHEN. IT’S A GOOD THING. delight. They’ll. dishes were crafted.
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Best] The Ultimate Guide: Getting started with Social Selling
    Explore where your best, new, and lost customers. Help sales understand the best use for all content you offer. behavior so they know the next best action to take. The Ultimate Guide: Getting Started. with Social Selling INTRODUCTION Digital disruption has revolutionized. the sales and marketing landscape. what to want. They’re.
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Best] A How-To Guide for transforming your database to support effective segmentation and persona-driven communication and engagement
    vendor thatcan bring some strong best practice guidance across. to accurately target the best. the best prospects. 6• Determine Success Metrics: If you can’t measure them, you’re not maximizing the value of your ini- tiatives. your own best friend. segmentation and persona-driven communication and engagement. execute.
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Best] How to Create Personas for your B2B Content Marketing Strategy
  • THIRD AND TWO B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Best] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
    World's Best Manufacturer” (Prince Frederick, MD: Recorded Books, 2008) 2. J. Legendary Ad Executive David. Ogilvy: 'Costs tens of millions to. promote a brand' Smarter medium-sized advertisers concerned. with sales lead demand / revenue over brand. awareness IBM, Oracle, General Dynamics—they publish. among other advertising avenues. But in.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Best] B2B Marketing Trends for 2016
    them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. B2B Marketing. processes are fundamentally changing. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Best] B2B Marketing Trends for 2016
    them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. B2B Marketing. processes are fundamentally changing. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Best] B2B Marketing Trends for 2016
    them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. B2B Marketing. processes are fundamentally changing. Look for.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Best] 9 Best Practices for Running a Referral Program Infographic
    9 Best Practices for Running a Referral Program Infographic
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Best] Best Practices to Improve Email Opens and Drive Conversions
    Subject lines are crucial for a successful email campaign. The copy you choose can make or break your campaign. But testing can be hard and time consuming, and deciding what to test can be overwhelming
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Best] Secrets to Successful B2B Webinars
    This best practice guide covers a variety of elements surrounding successful webinar strategy and execution
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Best] Secrets to Successful B2B Sales and Marketing Metrics
    This collection of short essays and best practices span across the entire sales and marketing pipeline, offering measurable perspectives on attaining better metrics
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Best] Sales and Marketing Alignment in Lead Management
    Learn to use best practice lead nurturing, lead taxonomy, and service-level agreements to align functions. Join us for the "Sales and Marketing Alignment in Lead Management" webcast on Tuesday, February 24th at 10:00am PST/1:00pm EST and learn the best tactics in lead nurturing for your organization
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Best] Best Practices for a Lead Management Strategy
    Six steps to figuring out the best process for your organization
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Best] The Growth Hackers Wake Up Call
    How Growth Hacking Rewrote Marketing's Best Practices
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Best] Free eGuide: Mobile Marketing Best Practices
    Remain compliant, increase your opt-in list, and make your next campaign a success
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Best] Video: The New ROI Star of Marketing
    Tips and best practices for maximizing the impact of your video assets and tracking ROI
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Best] Best Practices for a Lead Management Strategy
    Six steps to figuring out the best process for your organization
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Best] 6 Best Practices for Creating a Content Marketing Strategy
    By leveraging these best practices, you can create an effective content marketing strategy or fine-tune the one you already have in place
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Best] Best Practices For Setting Up a Lead Nurturing Program
    In this white paper, Heinz and his fellow thought leaders demystify lead nurturing, offering best practices that you can follow when developing your own winning program
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Best] 6 Best Practices for Creating a Content Marketing Strategy
    Content marketing is the linchpin of demand creation - the link between brand awareness and lead generation
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Best] Best Practices for Creating a Content Marketing Strategy
    Good content marketing delivers high-quality, relevant and valuable information to prospects
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Best] Guide to Inbound Marketing Best Practices
    Learn best practices for successful inbound marketing campaigns
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Best] Six Success Factors for Building a Best-Run Marketing Organization
    Several key success factors employed by the best-run marketing organizations, as well as software systems that support marketing processes, are essential contributors to favorable business out-comes
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Best] Best in Class Marketers Drive Enhanced Customer Loyalty
    As marketing and sales organizations endeavor to escape the constricted economy of 2009, one of the most significant barriers to sustainable business growth lies squarely in their source of revenue: creating and maintaining profitable, long-term relationships with key customers
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Best] Social Media Best Practices
    This White Paper will introduce you to the necessary steps you should take to employ HootSuite social media best practices
  • CMO ESSENTIALS  |  FRIDAY, FEBRUARY 5, 2016
    [Best] Have You Achieved MarTech Independence?
    When you realize that you need to acquire and deploy specific technology in order to take your marketing efforts to the next level (or just to meet your most pressing needs), can you do so simply based on your best judgment? Or do you have to get some kind of go-ahead from IT or another part of the organization? Why does this matter?
  • HALEY MARKETING  |  FRIDAY, FEBRUARY 5, 2016
    [Best] Watch your Tone! Does Your Copy Reflect Your Brand?
    When you start a website project, one of your first priorities is deciding how the site can best reflect your business identity – what impression do you want people to get when they visit your site? Design is a big factor in both appearance and functionality, but you must also consider the tone or style of the copy. How large will it be?
  • DISCOVERORG  |  FRIDAY, FEBRUARY 5, 2016
    [Best] 3 Tips for Embarking on an Account-Based Selling Program
    If possible, best practice dictates that your contact data provider should play a supporting role in selection of your team’s target accounts. There are many schools of thought around which cadence works best, but generally, you’ll see a number of touches over a seven to ten day period. As seen in the Cloudera study, ABS works.
  • VIDYARD  |  FRIDAY, FEBRUARY 5, 2016
    [Best] Video Marketing How-To: How Long Should Your Videos Be?
    So with that in mind, today we want to talk about the best lengths for your video content at every stage of the funnel. These are all best practices – and your audience may vary – but let’s dive in. Hello, and welcome to another episode of Video Marketing How-To! appeared first on Vidyard. Blog Video How-To
  • HUBSPOT  |  FRIDAY, FEBRUARY 5, 2016
    [Best] Amazon to Open Physical Stores?
    The current store also provides that valuable social proof in the form of reviews, with printed cards sharing some of the best and worst to help buyers decide. Every news outlet in the world is telling Amazon that they’re doing this ecommerce thing all wrong. Such prodigious growth both inspired and disgusted everyone who watched. Ecommerce
  • LEADERSHIP  |  FRIDAY, FEBRUARY 5, 2016
    [Best] Top Ways to Attract Prospects Through Social Media
    It’s important to stay up-to-date on online trends in order to make the best use of technology for marketing. Your best bet in terms of social media marketing can change depending on your location in the world. What I usually do in these blog posts is drill down into an infographic, and explore all of the information that it shares.
  • HALEY MARKETING  |  FRIDAY, FEBRUARY 5, 2016
    [Best] Simple Tricks to Use Social Media Effectively
    Haley Marketing Group has a ton of free information to help you learn how to utilize each platform and learn the best practices along the way. When you’re new to social media, it can be scary. The truth is, social media isn’t scary. It’s a great way to build branding and make new connections. So how can you become an avid social media user?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 5, 2016
    [Best] 2016 Cross Channel Marketing Trends
    At the beginning, there were several players at the table including Amazon, Walmart, Best Buy, Circuit City, Target, Macys, Nordstrom, Sears and many others. It's time once again for The Friday Five , our weekly curated roundup of five stories on one topic. This week it's omni-channel, multi-channel and cross-channel marketing.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 5, 2016
    [Best] The most important questions to make your marketing work
    Your customers’ near-constant thirst for the right information–the best solution for their needs–is really what’s driving the strong relationship between content marketing, mobile, search, and social. Google and Bing use algorithms to determine which page or app best answers the questions their users—again, your customers—ask.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 5, 2016
    [Best] How Mobile App Marketers Can Attain a 360-Degree View of Their Audience
    This helps you stay away from guesswork and pursue the tactics that work best for your specific user base. 360-degree view of your mobile app users gives you the best possible chance of delivering what they want, when they want it and, ultimately, will drive your app to be as profitable and successful as it can be. How do they use it?
  • WEBBIQUITY  |  FRIDAY, FEBRUARY 5, 2016
    [Best] 14 Content Marketing Tools to Help Your Business Grow
    Here are several of the best paid and free tools you can use to create and promote your content in the most efficient and productive manner. This tool will analyze your Twitter account and help you figure out the best times to send out your tweets. Guest post by Joan Guilbert. Buffer. Yoast. MailChimp. PRWeb. Tweriod. Bundlr. Trello.
  • HUBSPOT  |  FRIDAY, FEBRUARY 5, 2016
    [Best] 8 Pieces of Marketing Wisdom for the Chinese New Year
    Don't monkey around with SEO this year -- make sure you optimize your content titles and keep up to date on best SEO practices for 2016. It's that time of the year again: A time when nearly a sixth of the world's population comes together to celebrate Chinese New Year. Cheesy? little. But our hope is that you find it helpful in a fun way.
  • ACT-ON  |  FRIDAY, FEBRUARY 5, 2016
    [Best] Marketing Challenges in Regulated Industries, Part 2: Finance and Public Companies
    Perhaps the best strategy for the gun manufacturers would be to side with the tide of public opinion, in carefully modulated ways. You can reach out to your known best customers, and look also to the good reviews customers post. Finance. Challenges in the world of finance come two-fold: government regulation and generational trends.
  • HUBSPOT  |  THURSDAY, FEBRUARY 4, 2016
    [Best] How to Prep Your Online Store for a Celebrity Endorsement with the Likes of Beyoncé
    Downtime or slow load times occur on even the best maintained sites, and loyal customers are always quick to leave if the business doesn’t deliver a great experience to its customer. Plan for the Best, Be Prepared for the Worst. Starting up a business is hard work. Any successful entrepreneur will tell you that. The Cost of Downtime.
  • BIZIBLE  |  THURSDAY, FEBRUARY 4, 2016
    [Best] 9 Reasons B2B Sales Teams Are Huge Fans of Marketing Attribution
    It’s obvious how much my team is contributing to revenue, and we can all identify the best lead sources to focus on.". [5] Attribution enables collaborative forecasting between sales and marketing. Marketing is usually the department raving over the prodigious effectiveness of B2B marketing attribution. We tried to close them.
  • CMO ESSENTIALS  |  THURSDAY, FEBRUARY 4, 2016
    [Best] Sales Analytics: The Path to Better, Faster Forecasting
    Hence the rise of sales analytics solutions in the business-to-business (B2B) arena, which, according to research published in Sales Effectiveness 2015: How in the World Are We Going to Hit Our Number? , are now deployed by a majority (56%) of Best-in-Class companies, and even 42% of under-performing firms. Is This Forecast Current?
  • KEO MARKETING  |  THURSDAY, FEBRUARY 4, 2016
    [Best] Time Constraints: Content Marketing’s Greatest Challenge?
    Discover which social media channels offer the best opportunities for audience engagement. With valuable content marketing data in hand, marketers can modify their approach to make the best possible use of the time they have available. Creating valuable content is tough. After that, there’s another major factor involved: time.
  • 6SENSE  |  THURSDAY, FEBRUARY 4, 2016
    [Best] SiriusDecisions: Are You Data Driven or Data Deluded?
    Businesses that optimize analytics to the fullest will continuously rely on the numbers to help drive change, seek new opportunities and identify the best ways to improve efficiency and results. Building a data-driven, revenue engine starts with an understanding of your organization’s current level of analytics proficiency. Latest
  • FATHOM  |  THURSDAY, FEBRUARY 4, 2016
    [Best] Fathom SEO Pulse #56: Why You May Not Be in Local Results & More
    One of the first places new webmasters look to when learning SEO best practices is the Google Webmaster Guidelines. Check back each week to stay on top of any new strategies and changes to make sure you’re constantly using the best on-site and off-site SEO methods. Looking to migrate your site from HTTP to HTTPS? link]. link]. link].
  • SOCIAL MEDIA B2B  |  THURSDAY, FEBRUARY 4, 2016
    [Best] How B2B Companies Can Use Awards as a Marketing Strategy
    Showing an award on your web page, marketing brochure or during the checkout process shows your customer that you were evaluated by experts – and that they not only deemed you worthy, but found that you are the best of the best (as cheesy as it may sound). But I’m not the best…”. And business is no different. Ok, I get it.
  • ION INTERACTIVE  |  THURSDAY, FEBRUARY 4, 2016
    [Best] 5 Ways to Improve Your Lead Quality
    This helps the sales team use the best responses to consult a client. Lead quality is imperative to both your marketing and sales success…obviously… I mean when we put it all together, if you put junk in you are very very likely to get junk out. What does that mean? So how do we solve this problem? 1. Well, you can just ask them!
  • ANNUITAS  |  THURSDAY, FEBRUARY 4, 2016
    [Best] It’s More Than a Job – 3 Ways to Maximize Internships
    It is audition time, and after years in a classroom, you need to find out if you have what it takes to make it outside the walls of campus and to understand what types of work and environments are the best fit for you. It was by far the best thing I could have ever done for myself professionally. So make the most of it.
  • SALESPREDICT  |  THURSDAY, FEBRUARY 4, 2016
    [Best] How to Use Predictive Lead Scoring
    This data-driven approach eliminates the subjective, best guess nature of other tools, which rely primarily on behavioral data alone—who opened which mails and responded to which demand gen offers and what that may (or may not) indicate about how eager they are to buy. 6 Ways to Make Your Marketing More Effective Using Predictive Scores.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 4, 2016
    [Best] Beyond Views and Downloads: Use More Advanced Content Analytics
    Beyond Views and Downloads: Use More Advanced Content Analytics was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Beyond Views and Downloads: Use More Advanced Content Analytics appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Direct Leads. Assisted Leads.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 4, 2016
    [Best] Putting content marketing on time out for a moment
    This is a “best of” list about content marketing, yet these posts have very little to do with marketing. Is this the best we can do? On a “best of” list about content marketing, here are a few of the topics I would have expected to see: Content’s evolving role in the buyer’s journey.
  • HUBSPOT  |  THURSDAY, FEBRUARY 4, 2016
    [Best] How to Use Smart Content to Take Advertisements to the Next Level
    Ask yourself: what information do you need to make your best decisions? As a connector, you need to study all sides of the equation so that you know where to best add value. Every publisher wants to stand out from the crowd, but the days of one-size-fits-all content creation are over. The reason why? What do you have already? Media
  • WRITING ON THE WEB  |  THURSDAY, FEBRUARY 4, 2016
    [Best] 3 Reasons Why SEO and Content Marketing Fit Together
    Even when you only want to reach out to specific people, you will have to use local SEO services so as to get the best results. Those who have mastered the best ways to use optimization for content marketing have recorded better results than they ever had. Your blog needs good Search Engine Optimization , or SEO.
  • ACT-ON  |  THURSDAY, FEBRUARY 4, 2016
    [Best] Everything You Need to Know About User-Generated Content
    Ask your best clients for their reviews, their photographs, their feedback. One case where payment is okay: Some companies send “thank you” gift certificates to their best UGC contributors. Want more content? High-quality, on-strategy content that resonates with your audience? Who doesn’t? Influencer contributed or co-created content.
  • HINGE MARKETING  |  THURSDAY, FEBRUARY 4, 2016
    [Best] 5 B2B Website Design Trends for 2016
    Material design is an evolving standard with resources and best practices for designing for devices. We know from research that nearly everyone considering doing business with you will first look at your website. And nothing deters a prospect faster than a website that looks outdated. Let’s take a look at the latest trends. 1. All hail!
  • CMO ESSENTIALS  |  WEDNESDAY, FEBRUARY 3, 2016
    [Best] Meet Deadpool, The Best-in-Class Marketer of His Own Movie
    And the best assets can and will jump channels. The post Meet Deadpool, The Best-in-Class Marketer of His Own Movie appeared first on CMO Essentials. Why should a sophisticated marketer like you be reading about a crass comic book and movie character like Deadpool? For one, he’s Canadian. It was bad. In short, they killed Deadpool.
  • BIZIBLE  |  WEDNESDAY, FEBRUARY 3, 2016
    [Best] 23 Account-Based Marketing Leaders to Follow on Twitter
    Which campaign performed the best for attracting the customer that I care about? Unless you’ve been avoiding all media, you know the new, hot term within marketing departments is “account-based marketing.” And for good reason. It’s fishing with spears instead of nets. Megan Heuer, @MegHeuer. https://t.co/7DLsBxzgnO. 7DLsBxzgnO. https://t.co/aZw6P2fvLy
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, FEBRUARY 3, 2016
    [Best] Our New Report Reveals The Secrets to Aligning Sales and Marketing
    The report, “Crack the Code of Sales and Marketing Alignment”, uncovers the key reasons behind sales and marketing misalignment and reveals best practices in alignment from high-performing companies. According to the survey, more […].
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 3, 2016
    [Best] How to earn customer loyalty in the age of chat
    But chat was the best option available, so I kicked off a conversation with a rep. The best customer service reps not only make the experience pleasant, but also are able to make real connections with their customers. You see, an ordinary customer simply buys your products or services, likely based on price for value. ” Wait.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 3, 2016
    [Best] Take to the Open Road: Reduce Rework and Automate the Buyer Journey Without Flowcharts
    With responses consolidated, you can rate customer interest across entire programs and flows, letting you get back to doing what marketers do best–managing the conversion,  not the automation. and find a platform that allows you to get back to doing what you do best: define the conversation, build the content, and drive results.
  • CONTENT STANDARD  |  WEDNESDAY, FEBRUARY 3, 2016
    [Best] What, How, and When to Measure 3 Key Areas of Your Snapchat Marketing
    Clicking on the ghost brings you to what can be best described as a “profile page” on Snapchat. Impressive numbers stand behind Snapchat: 100 million users, more than 5 billion video views per day, up to 8x higher viewership of Live Stories than similar TV events—the list goes on. Spoiler alert: Numbers are important. Solved.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, FEBRUARY 3, 2016
    [Best] What is the State of the Manufacturing Economy?
    Our auto industry just had its best year ever. By Miles Free of PMPA. This post originally appears on pmpaspeakingofprecision.com and is reposted with permission. Today our growth is limited by our inability to acquire skilled workers. In the last recession, we were held back by lack of demand for our customer’s end products. Mike Lee.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 3, 2016
    [Best] The Art of Being a Great Coworker: 13 Ways to Improve Your Work Relationships
    This year, you'll likely spend more time with your coworkers than you will with your significant other, parents, best friend, siblings, cat, and. And it's up to you to put your best foot forward. For tips on how to but your best foot forward at work, keep reading. The best way to limit the amount of swirling hearsay?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 3, 2016
    [Best] 5 Critical things you need to know about Periscope now
    So in anticipation of writing a best practices article for brands approaching Periscope, I interviewed Geoff Golberg. Stop by the comment section and discuss any other best practices that you’ve come up with since the Twitter autoplay feature began. By Kiki Schirr, {grow} Contributing Columnist. Golberg. million hearts. Golberg.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 3, 2016
    [Best] How to Network Like a Pro: 10 Ways to Make a Long List of Meaningful Connections
    While job hunting has changed significantly since 1973, the importance of passive connections has not: it’s rare that your best friend will refer you to your next job, but much more likely that an old classmate, neighbor, or friend of a friend will. Ask folks about the best thing they have read or listened to lately. and my life.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 3, 2016
    [Best] How to Keep your School Blog Interesting
    Brainstorm with your team about the best places to start looking for topic ideas. Your school's blogs are the catalyst of your inbound marketing strategy. Marketers who prioritize blogging are 13x more likely to see positive results from their marketing efforts. The reason why blogging correlates with marketing success isn't a mystery.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 3, 2016
    [Best] 12 Recruiting Stats That'll Improve the Way You Hire [Infographic]
    For example, what are the best ways for candidates to get insight into a company? Looking for talented new folks to join your team? Nowadays, it's tough going out there for organizations that are trying to hire. If your team is on the lookout for new talent, there are a few things you'll want to consider. What's the average cost per hire?
  • ACT-ON  |  WEDNESDAY, FEBRUARY 3, 2016
    [Best] Graymail: Navigating Email Purgatory
    Even with all your best efforts – great copywriting, smart images, thrilling subject lines – customers can lose interest and stop engaging with you. Download, Best Practices in Email Deliverability , to learn how to manage the critical factors that affect the deliverability of your email messages. Maybe they bought a lifetime supply.
  • HINGE MARKETING  |  WEDNESDAY, FEBRUARY 3, 2016
    [Best] Latest Marketing Trends That Will Grow Your Tech Firm
    It is nearly the end of January and I am still catching up on the turn-of-the-new year blogs announcing the latest and the greatest—all of which promise 2016 to be the “best year yet.” Here are 3 principles for building a website that serves as your best business development tool: 1. And so it is with marketing.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, FEBRUARY 2, 2016
    [Best] Omni-Channel Marketing: Creating the Right Mix for Your Brand
    This week I moderated another Social Media Today webinar as part of their Best Thinker webinar  series, this time on the topic of Omni-Channel Marketing: Creating the Right Mix for Your Brand. This webinar was sponsored by Act-On. We discussed ideas and tips for cracking the code on Omni-Channel marketing!
  • SALES ENGINE  |  TUESDAY, FEBRUARY 2, 2016
    [Best] Using Facebook for B2B Lead Generation
    We just want to figure that out and figure out what people like and people share, and establish an audience in those places and show that we’re the best at making things that people love to share.” Even though the distribution must be paid for, it’s “the best deal going right now,” according to Vaynerchuk. But it’s more than that.
  • AVITAGE  |  TUESDAY, FEBRUARY 2, 2016
    [Best] The Missing Ingredient for Sales Coaching
    Training methods include information transfer, modeling best practices, and sales practice with feedback. There is a generally high desire for sales coaching in B2B selling. Most managers and reps know it’s important. Done well, coaching can make a significant difference to rep and manager performance and success. Why Coach?
  • FATHOM  |  TUESDAY, FEBRUARY 2, 2016
    [Best] 3 Ways to Use Tableau to be a PPC Rockstar
    For maximum insight visibility, it is best to download your data at the most granular level possible. Easily the best, and probably the most well-known feature that Tableau has to offer is data visualization. So I need to start out with a confession. I’m a bit of a data nerd. Scratch that, I’m a huge data nerd. Reporting.
  • CMO ESSENTIALS  |  TUESDAY, FEBRUARY 2, 2016
    [Best] Is Account-Based Marketing Ready for Take-Off?
    Considering that so many marketing best practices roll up into account-based marketing (ABM) – personalized messaging, precise and relevant targeting, pragmatic execution, and more – it’s clearly a worthwhile pursuit. Like powered flight, account-based marketing has never been a bad idea. Birds had wings. Have wings; get flight.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 2, 2016
    [Best] Use Instagram as the starting point to promote your business online
    But what Instagram is really best at is getting people to take pictures of their events and getting them online immediately instead of what usually happens which is never ever seeing any photos as all because they generally never ever leave the data card wedged deep inside the big fancy digital SLR they bring to these events. Like this post?
  • ION INTERACTIVE  |  TUESDAY, FEBRUARY 2, 2016
    [Best] 10 Best Content Marketing Articles to Kick Off 2016
    So what do you need to do to make even your best interactive content stand out? If you’re going to be a thief, be the best kind of thief. Now we want to give you some inspiration to take your interactive content strategy and execution to the next level. Visual content is TOTALLY the thing for content marketing. Today’s Forecast?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 2, 2016
    [Best] A Visual Guide to the Industry’s Best Branding and Marketing Campaigns
    The world, in case you didn't notice, has moved well beyond "just email" when it comes to digital marketing. Organizations today are using sophisticated, multi-faceted and cohesive digital communications to build brands and create and foster seamless customer experiences across channels and touch points. Email Marketing
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 2, 2016
    [Best] Break Through on Email with Easy-to-Use KPIs
    Break Through on Email with Easy-to-Use KPIs was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Break Through on Email with Easy-to-Use KPIs appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Be data-cated. Now let’s talk data. Engagement. Behavior. Outcome.
  • LEAD LIAISON  |  TUESDAY, FEBRUARY 2, 2016
    [Best] Mistakes with Marketing Automation – and How to Fix Them
    Best Practices Marketing Automation Revenue Generation BlogWhile marketing automation has become an increasingly popular approach for generating quality leads and driving them through the sales funnel efficiently, it’s not uncommon for marketers to make mistakes in implementing marketing automation tools. Tracking the Wrong Metrics.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 2, 2016
    [Best] How to get things done even when you can’t concentrate: Return on Attention
    You believe you’ve found it in one simple question: What’s the best use of my time right now? So, you might be able to understand how a question like “What’s the best use of my time right now?” James, what’s the best use of your time right now? I don’t know. Put yourself in 1999.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 2, 2016
    [Best] 20 Tremendous Digital Marketing Stats and Facts
    Digital marketing budgets continue to rise, often at the expense of offline advertising spend. But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. Image credit: MarketingProfs. combined. Measurement remains problematic. Consumers hate online ads.
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 2, 2016
    [Best] 6 Important Features Every Content Marketing Site Should Have
    The truth is, you can create the best […]. For some reason, website design always seems to be the forgotten red-headed stepchild of content marketing. The post 6 Important Features Every Content Marketing Site Should Have appeared first on Marketing Insider Group. Content Marketing
  • ACT-ON  |  TUESDAY, FEBRUARY 2, 2016
    [Best] Segmentation: 5 Steps to Help You Send Emails That Your Prospects Actually Want to Read
    People respond best to content that’s closest to their own situation, content that is recognizable. Sometimes what works best isn’t obvious. The percentage of emails being considered SPAM is hovering somewhere around 70%, This means that email marketers need to be savvier than ever when figuring out how to reach potential customers.
  • HINGE MARKETING  |  TUESDAY, FEBRUARY 2, 2016
    [Best] AEC Marketing: The Upcoming Elections Demand Change
    Conferences and tradeshows used to be the best way to connect with federal purchasers. In fact, the best way to demonstrate your understanding of the issues confronting federal buyers is to develop content around those issues, then develop your expertise around that content. invite you to consider three questions. 1. Figure 1.
  • FATHOM  |  MONDAY, FEBRUARY 1, 2016
    [Best] Is Your Agency Holding You Hostage?
    When asked what leads to the best advertising, both agency & client respondents of the RPA survey felt exactly the same; 98% of agencies surveyed as well as 98% of clients surveyed believed that clients trusting their agencies leads to the best advertising. Does the word hostage sound a little harsh? It’s meant to. Need I say more?
  • HALEY MARKETING  |  MONDAY, FEBRUARY 1, 2016
    [Best] The Ultimate Content Marketer’s Social Sharing Checklist
    Did I mention Social Pro assisted in clients winning two ASA VOICE Awards this Year.including the Best of Class award for Social Media? I’ve heard it dozens of times. “I get it.Our company needs to be active on social media. But what should we be doing? Where should we be sharing our blog articles to get the most exposure to the material?”.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, FEBRUARY 1, 2016
    [Best] What Slice of Pizza Do You Need?
    Acumen Power Networking or “6 degrees of Ken Thoreson… The use of LinkedIn and other online databases can now allowed salespeople to evaluate their top 20  best clients and determine who they are linked too, past employments,  what association’s they  are involved in, and their personal interests. What Kind of Pizza Do You Need?
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