• AGGREGAGE B2B WHITE PAPERS  |  SUNDAY, JANUARY 15, 2017
    [Best] B2B Marketing Trends for 2016
    them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. B2B Marketing. processes are fundamentally changing. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  SUNDAY, JANUARY 15, 2017
    [Best] B2B Marketing Trends for 2016
    them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. B2B Marketing. processes are fundamentally changing. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  SUNDAY, JANUARY 15, 2017
    [Best] B2B Marketing Trends for 2016
    them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. B2B Marketing. processes are fundamentally changing. Look for.
  • LARGEREVRESPONSE B2B WHITE PAPERS  |  SUNDAY, JANUARY 15, 2017
    [Best] Six Key Steps to Successful Marketing Automation Adoption
    With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs Selecting a Marketing Automation platform can be a daunting task.
  • WEBBIQUITY  |  FRIDAY, JANUARY 20, 2017
    [Best] Who Had the Greatest Professional Impact on Me in 2016? Shelly Kramer!
    She saves her best stuff for company Slack updates (now Cisco Spark?); B2B companies benefit from the use of theories and models, but those work best when the consultant or agency working with the company is using frameworks grounded in a combination of research and hands-on application. need to pay it forward. Shelly is Inspiring.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 20, 2017
    [Best] 5 Steps to Kickstart Your Account-Based Marketing Program
    For example, ABM could make your client services team’s job easier because it puts them on track to pursue accounts that mimic your best-existing customers. While broad criteria such as revenue, industry, and headcount are commonly used, they may not lead to the best possible prospects. But how do you get your foot in the door?
  • CONTENT STANDARD  |  FRIDAY, JANUARY 20, 2017
    [Best] Is Optimism Bias Blinding Your Marketing Strategy?
    We were best friends, partners in crime, yin and yang. One of the best ways to kickstart a successful marketing transformation in your organization could be to simply become aware of how optimism is affecting you and your work. 1. Last year, my life was derailed. In my mind, we were going to get married, buy a house, have kids.
  • HUBSPOT  |  FRIDAY, JANUARY 20, 2017
    [Best] The Year of Customer Experience: How Ecommerce Brands Can Prepare
    And with 89% of organizations competing on customer experience , what's the best way to stand out? At first, it was only used on a few sites, but was eventually adopted by many as a mobile best practice. This year will be an important one for ecommerce brands, hinging largely on one specific element -- customer experience (CX).
  • ACT-ON  |  FRIDAY, JANUARY 20, 2017
    [Best] Rethinking the Role of Marketing in B2B Customer Engagement
    We think the CMO is in the best position to solve this challenge if goals, metrics, accountability, and compensation are revisited to reward marketers for their contributions. Optimizing this cycle helps you to maximize the revenue you’ll receive from each individual customer. Marketing alignment with sales – 90%.
  • HUBSPOT  |  FRIDAY, JANUARY 20, 2017
    [Best] 4 Data-Driven Ways to Create More Targeted Ad Campaigns
    The best part is, every engagement can be mapped to its respective touch point and measured. The driving force behind this seismic shift is data -- the collection of it, tools to analyze it, and automation algorithms that use it to capture and nurture the best leads. Digital marketing is undergoing a revolution. Marketing Agency Dail
  • BIZIBLE  |  THURSDAY, JANUARY 19, 2017
    [Best] The 4 Stages of B2B Marketing Performance Management Maturity
    Systematic improvements are the best way for a marketing organization to make consistent gains in performance. Strategy : Use as many channels as the team feels comfortable using and do your best. That’s why marketing performance management (MPM) has increased as a focus for so many B2B marketing departments. Click to open as PDF).
  • HUBSPOT  |  THURSDAY, JANUARY 19, 2017
    [Best] It’s Time You Knew What Your Brand and Usain Bolt Have in Common
    The best way to learn this information and apply it to any marketing campaign is to work with the product team at every stage of the process. And throughout it all, marketing can highlight the best and most beneficial features of a service or product that appeals to the customer. He says , “Competition is the easy part. Sales Team.
  • CONTENTLY  |  THURSDAY, JANUARY 19, 2017
    [Best] Why Marketers Struggle to Hire the Best Freelance Writers
    The post Why Marketers Struggle to Hire the Best Freelance Writers appeared first on The Content Strategist. “Get us a nurse or a doctor… who can also write.” ” While working as an account representative at Contently last year, I often heard this type of request from customers interested in our freelance network.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 19, 2017
    [Best] How To Maximize Your ABM Investment With Better Data
    Transcending Data Difficulties to Succeed with ABM B2B marketers can overcome their data challenges and maximize the potential of an ABM strategy by following a few best practices. What has account-based marketing done for me lately? Unfortunately, there have been some concerning answers to the question of whether ABM is producing results.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 19, 2017
    [Best] How to Define Content Marketing Objectives in 3 Simple Steps
    It’s a fact in content marketing that even the best laid-out plan of attack won’t always yield the results you’re looking for.  In fact, it’s to be expected. If you build it, they will come. Unfortunately, things aren’t quite as easy in the real world as they are in Hollywood. Focus on content measurement.
  • SNAPAPP  |  THURSDAY, JANUARY 19, 2017
    [Best] How Many Touchpoints Are in a Typical Campaign?
    The best way to create more touchpoints is by taking that big content asset and repurposing it into many smaller, preferably interactive formats. Every opportunity you give your customer to interact with your content is a touchpoint. When they click on a link in your email , that’s a touchpoint. How Many Touchpoints Are in a Typical Campaign?
  • INFER  |  THURSDAY, JANUARY 19, 2017
    [Best] Justin Norris of Perkuto on the State of B2B Advertising, How ABM is Making Outbound Cool Again, and Extending Marketo [Podcast]
    In his role as a Solutions Architect at Perkuto , he combines best-of-breed technologies and process optimization to help Marketo customers solve their toughest challenges. Justin also chats with the hosts about his thoughts on B2B advertising and why ABM is making outbound cool again. Listen on Itunes Listen on Soundcloud Listen on Stitcher.
  • VERTICAL RESPONSE  |  THURSDAY, JANUARY 19, 2017
    [Best] Build beautiful emails: VerticalResponse’s new editor makes it easy
    One again, use the search bar to find the graphic that fits best with your email. Our new email editor gives you more freedom to change the layout and individual design elements of your campaigns. To introduce all of the updates and help you start sending emails today, we’ve created a series of how-to guides. Template gallery.
  • VIDYARD  |  THURSDAY, JANUARY 19, 2017
    [Best] The Story of a Storyteller Who Became a Vidyard Customer
    Vidyard offered analytics that ExamSoft hadn’t known were possible, like who was watching which videos, how long they were staying engaged, and what kind of content was performing the best. Have you met someone recently where you thought, “Wow, you’re inspiring! How did you do that? Well I have. Stephanie Totty works at ExamSoft. Wowzers.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 19, 2017
    [Best] Tools and Tips for Outbound Sales Prospecting
    elow, I’ll share the tools we use as well as some best practices and “out-of-the-box” tactics for outbounding. Let’s Regardless of what you may have heard about cold calling, it still remains the best way to actually connect and speak with a human being. We do everything with that in mind. Let’s dive in: Tools of the Trade.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 19, 2017
    [Best] The new standards for strategy and social media success
    Look at the best-managed companies in the world—they tend to do everything well! They are among the best story-tellers on earth. It takes a certain understanding of the audience and the best formats to make your content move. With permission, I’m providing this content to you today. . It’s the company culture. It’s not.
  • ACT-ON  |  THURSDAY, JANUARY 19, 2017
    [Best] Your Role on the Customer Journey
    You must look out for their safety, best interests, and keep them fed. Do you get lost? I do. I’m infamous for my 180-degree wrong sense of direction. Come to an intersection and I will invariably go left when I should go right, north when I should go south, and so on. It’s because I rely on instinct. But that’s another story.).
  • WEBBIQUITY  |  THURSDAY, JANUARY 19, 2017
    [Best] The 26 Best All-in-One SEO Tool Suites
    Best all-in-one SEO tool suites. One is to assemble a collection of best of breed tools; previous posts here have covered  tools for  competitive intelligence , content planning , keyword research , rank tracking , and special-purpose SEO tools  for functions like technical SEO, link research, and video SEO. Google Review Count:  330.
  • HUBSPOT  |  THURSDAY, JANUARY 19, 2017
    [Best] 4 Exercises That Boost Creative Confidence
    Start documenting your process to see what works best for you, and build a daily creative practice around what you discover. If you work in a creative profession, you've likely battled with self-doubt at one point or another. Perfectionism is the bane of any creative professional's existence. If you're a copywriter, take up photography.
  • HG DATA  |  WEDNESDAY, JANUARY 18, 2017
    [Best] Technically Speaking: An Interview with Sean Kester, SalesLoft’s VP of Product Marketing
    We sat down with Sean Kester, SalesLoft’s vice president of product marketing , to discuss the benefit of HG Data’s market intelligence and, as a result of the combined capabilities, how marketing professionals can best gauge their prospecting efforts and measure real customer engagement. Read on for the rest of the conversation.
  • KAPOST  |  WEDNESDAY, JANUARY 18, 2017
    [Best] How to Build the Perfect B2B Social Media Strategy
    Right now, the best strategy would be to concentrate on building an optimal promotion strategy. The best time to post varies from brand to brand and with the audience that you plan to target. Take a look at what times gets the most engagement for the brands studied here: Brands get the best engagement between 3 – 6 P.M.
  • BIZIBLE  |  WEDNESDAY, JANUARY 18, 2017
    [Best] What Is Algorithmic Attribution? And Why Should B2B Marketers Care?
    Increasingly, B2B marketing success is dictated by who knows their customer the best. B2B marketers use attribution to understand how their marketing impacts down-funnel sales. It enables them to see which marketing efforts successfully engaged and moved prospects through the funnel. This is where critics of attribution tend to jump in.
  • ONALYTICA B2B  |  WEDNESDAY, JANUARY 18, 2017
    [Best] MarTech: Top 100 Influencers and Brands
    We spoke to  Scott Brinker  (#1), Stewart Rogers (#7),  Sam Hurley  (#8), Matt McGee (#10),  Tim Hughes  (#12),  Tamara McCleary  (#14) and Piyush Charkha (#15).   Be sure to follow them to stay up to date on the best content and resources on MarTech! WHAT ARE THE INFLUENCERS SAYING? You have to keep it interesting and unique!” Company.
  • SNAPAPP  |  WEDNESDAY, JANUARY 18, 2017
    [Best] Answer the Question! 5 Minutes With SnapApp’s New Director of Content Strategy
    We’re all talking about “innovative, groundbreaking, best-in-class” solutions that we offer. I can’t help but roll my eyes. we With 2017 in full force, unwieldy and inescapable, we happily announce that SnapApp has a new Director of Content Strategy. First thing’s first, coffee or tea? Coffee. Definitely. And constantly. That sort of stuff.
  • HUBSPOT  |  WEDNESDAY, JANUARY 18, 2017
    [Best] What Does it Take to Build a Successful Sales and Marketing Team?
    Let’s delve into 4 of the best ways to get marketing and sales to work together. 1) Onboarding Team Culture. Building a successful sales team depends as much on the people you hire as it does on nurturing a cohesive and productive relationship between sales and marketing. It starts with the right people… and hasn’t it always?
  • DISTRIBION  |  WEDNESDAY, JANUARY 18, 2017
    [Best] Killer Content Marketing
    Using design to connect brands to people is what Clarissa does best. We are pleased to announce that Distribion has been selected as a finalist for the 2017 Killer Content Awards  for our work on our latest ebook, Reply All. The winning finalists will be presented during the 2017 B2B Marketing Exchange in late February. The Masterminds.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 18, 2017
    [Best] 12 Questions You Need to Ask Before Hiring an SEO Company
    In the best-case scenario, your partner grows organic traffic to your site, improves your search rankings, and helps you generate more leads and sales. Consider the following 12 questions—and what to look for in the answers—to find a proficient SEO company that follows best practices and drives the results you’re seeking: 1.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 18, 2017
    [Best] The Secret to Getting Exactly What You Want (In Business)
    So I saved myself the trouble of coming up with some pitch about how this was going to be the best $3,500 rug EVER purchased. have a knack for research and my husband has a knack for finding THE BEST deals. By Brooke B. Sellas, {grow} Contributing Columnist. Tenacity pays off and so does data. Patience is also something to note.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 18, 2017
    [Best] What Is The Best Time To Publish Thought Leadership?
    The post What Is The Best Time To Publish Thought Leadership? We wanted to understand when senior executives preferred to read thought leadership content. With the help of our first Value of B2B Thought Leadership Survey this is what we discovered. appeared first on Marketing Insider Group. Content Marketing
  • HUBSPOT  |  WEDNESDAY, JANUARY 18, 2017
    [Best] How to Detox From Social Media Without Deleting Your Account
    Photos and statuses of your friends looking their best at a fun event most likely aren't indicators that their life is better than yours. If you’re a digital marketer, it’s hard to imagine a day spent without social media, even before you arrive at your desk for work. Think about it. Sound familiar? We get it, this is your job. Our advice?
  • ACT-ON  |  WEDNESDAY, JANUARY 18, 2017
    [Best] 5 Content Marketing Predictions for 2017
    In addition, 52 percent of marketing professionals worldwide name video as the type of content with the best ROI. The best videos appeared in a commercial, which helped the retailer draw attention to their commitment to education. Locate the best influencers. As a group, marketers are doing pretty well with content marketing.
  • 3D2B  |  TUESDAY, JANUARY 17, 2017
    [Best] The Traits and Habits of Successful Business Development Pros
    Here’s what the best salespeople do to make sure they use their time wisely. The best business development reps stay in touch with leads that are not ready to buy yet knowing that someday some of them will become customers. Because they are curious about others, they naturally ask questions and listen to the answers. Then they give up.
  • CONTENTLY  |  TUESDAY, JANUARY 17, 2017
    [Best] The Evolution of Data Journalism
    Newspapers are at the core of the very best practices in this field,” he said, pointing to publications like The New York Times, The Guardian, the Washington Post, the Wall Street Journal, and the South China Morning Post. Although this might seem counterintuitive, some of the best visualizations are just that—great visuals.
  • CONTENTLY  |  TUESDAY, JANUARY 17, 2017
    [Best] Salesforce’s Mike Kostow on Why Marketers Should Trust Data Over Intuition
    So we believe putting marketing and sales into the same space, on a common platform, is the best way to drive results. The more that martech evolves, the more it sounds like some far-off future. Automation, AI, predictive analytics—what was once the realm of science fiction has now become reality for marketers. That’s really one phase.
  • HUBSPOT  |  TUESDAY, JANUARY 17, 2017
    [Best] 5 Insane Advantages of an Inbound Website Redesign
    By hosting content throughout the buyer's journey on your website, you write the narrative of first how and then why your solution is best for person's problem. Your website is constantly showing its best face to buyers. Let me ask: What are some of the biggest problems you're having with your website? They're entwined. Your website.
  • BIZIBLE  |  TUESDAY, JANUARY 17, 2017
    [Best] Bizible Introduces Facebook Ads Integration Making Media Optimization Easy for B2B Marketers
    At Bizible, we believe in helping marketing teams make the best decisions and our leading automated multi-touch attribution solution is already being leveraged by over 250 brands such as Optimizely, Avalara, and OpenColleges to do just that. To do their job well, B2B media managers need comprehensive attribution information and insights.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, JANUARY 17, 2017
    [Best] InsideView Named G2 Crowd “Best Software for Sales Teams” in 2017
    Every year since 2014, G2 Crowd has recognized the best software […]. InsideView News Market Intelligence Sales best prospecting tools best sales software best sales tools insideview awards insideview g2 crowd insideview g2crowd insideview reviews
  • ONALYTICA B2B  |  TUESDAY, JANUARY 17, 2017
    [Best] 5 Most Common Reasons why Influencer Marketing Fails
    It also helps to share a best practice framework on how to approach influencers and run a few workshops so that your team has the confidence and are in a better position to engage. 5)   Lack of understanding from senior management. THE REASONS WHY. 1) Lack of influencer-focused resource. To put this into context, there are 5.8
  • INFER  |  TUESDAY, JANUARY 17, 2017
    [Best] Leveraging AI for Sales & Marketing – Beyond the Hype
    Companies use this technology to predict which leads will become customers based on traits or behavior that indicates their likelihood to buy, then make decisions on how best to pursue those opportunities. This article was originally published on the OpenView blog  by Sean Zinsmeister , Senior Director of Product Marketing at Infer.
  • VIDYARD  |  TUESDAY, JANUARY 17, 2017
    [Best] 11 Free Sales Tools to Pump Up Your Pipeline
    Here are 11 of the best free sales tools we’ve discovered to help you find more leads, collaborate with your team, and spend less time prospecting so you can spend more time selling: Rapportive. And best of all, you can see exactly when a prospect watches your video, and for how long. We all do, really. Streak. LeadIQ. Hootsuite.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 17, 2017
    [Best] 5 Content Marketing Lessons from Top Digital Marketing Blogs
    Where a lot of digital marketing blogs focus on a specific niche, MarketingLand covers the gamut without sacrificing its position on most “Best Digital Marketing Blogs” lists. Author: Ellen Gomes In the world of content marketing, it’s inescapable: Success comes down to engagement. Set Engagement Objectives. Target Personas, Not Demographics.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 17, 2017
    [Best] The current state of the content marketing ecosystem
    That means changes in best practices or predominant techniques can have major ripple effects for those who do the work. The content marketing industry experiences ebbs and flows just like any other field. Since it’s been around (formally) for less than a decade, the industry is relatively young. Infographics research infographics
  • HUBSPOT  |  TUESDAY, JANUARY 17, 2017
    [Best] What We Learned From Our First Year on Medium
    Follow the publication to keep abreast of the best ideas in brand storytelling. We’ve seen our best success by finding writers on the rise on Medium and syndicating content they’ve created  -- exposing both them and ourselves to a new audience. That planet is your website. Content becomes your magnet. Grab your space helmets.
  • WEBBIQUITY  |  TUESDAY, JANUARY 17, 2017
    [Best] The Four Best Online Survey Tools
    Cool Web Tools Marketing Research best online research apps market research tools online survey tools Qeryz Qualaroo RazorSocial Robbie Richards SurveyMonkey web survey toolsSo much of marketing relies on trying to get inside the minds of buyers: what are they looking for? What content will be most valuable and compelling to them?
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 17, 2017
    [Best] Creating Interactive Content: From Ideation to Sales Alignment to Promotion
    Often, interactive content assets are best made to better promote a larger core asset. There are times when content marketers, content teams, marketing teams are seemingly placed in front of an empty chalk board and then given a piece of chalk and told “Here you go. Go do the thing now, please. You know, fill up the board. Please.”
  • HUBSPOT  |  TUESDAY, JANUARY 17, 2017
    [Best] 20 Stunning Examples of Brand Style Guides
    The best brands stick in our brains because their presence is defined by the repetition of the same logo, fonts, colors, and images. When it comes to building a memorable brand, it's all about consistency. When you're shopping for your favorite cereal or coffee at the grocery store, you want to be able to spot it from a mile away. 14) Cisco.
  • CONNECT THE DOCS  |  MONDAY, JANUARY 16, 2017
    [Best] A Man is a Dog’s Best Friend?
    A dog will teach you unconditional love. If you can have that in your life, things won’t be too bad. – Robert Wagner. Life/Experiences dog rainbow
  • CHIEFMARTECH  |  MONDAY, JANUARY 16, 2017
    [Best] A brief introduction to network science math in marketing
    The best marketers will seek to understand the direct traffic contribution of each source — as well as the indirect propagation value of the same sources — to uncover the greatest sources of traffic and revenue generation. The following article is a guest post by Tyler Foxworthy , who is the chief mathematician at DemandJump. Moving Forward.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 16, 2017
    [Best] How Publishers Develop and Monetize Audiences with Digital Marketing
    How Publishers Develop and Monetize Audiences with Digital Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How Publishers Develop and Monetize Audiences with Digital Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • CONTENT STANDARD  |  MONDAY, JANUARY 16, 2017
    [Best] Marketing ROI: De-risking the Up-front Investment of Content Marketing and Technology Solutions
    It’s best to stick to content that will be most palatable to the broadest audience possible, since growth is such a priority. Focusing on the top types of content early on allows you to prioritize what works best—and, through that, maximize your early returns. In the past, this has always been acceptable to the leadership.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 16, 2017
    [Best] Content shock re-visited, the content marketing myths and realities
    submit my very best article once a quarter or so, an editor reviews it, she suggests some minor modifications, and then it would be published. Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. By Mark Schaefer.
  • INFLUITIVE B2B  |  MONDAY, JANUARY 16, 2017
    [Best] The Results Of 3 B2B Account-Based Marketing Campaigns: The Good, The Bad And The Ugly
    Account-based marketing (ABM) is one of the hottest marketing trends right now—and with good reason. Today’s customers don’t want to be treated like just another email address. They expect personalized, relevant experiences. measuring abm success referrals
  • HUBSPOT  |  MONDAY, JANUARY 16, 2017
    [Best] How to Plan, Execute & Measure Marketing Experiments as a Growth Strategy [Free Template]
    The best marketing teams explore new ideas and experiment on a regular basis. Experimenting with your marketing is critical for success in online marketing these days. The more you experiment, the faster you'll learn. But we know how messy planning experiments and keeping track of results can get if you're not organized.
  • ACT-ON  |  MONDAY, JANUARY 16, 2017
    [Best] Customer Lifecycle Metrics, Part 1: The Rules of Attraction
    Your prospects and customers have their particular goals for what they’re trying to get during each step in the journey, and as a marketer, you’ve got your own idea of the best possible outcomes. Every stage of the B2B buyer’s lifecycle is unique – not only to them but also to the type of business you’re engaged in. Measuring Your Magnetism.
  • MI6 MARKETING AGENCY  |  SATURDAY, JANUARY 14, 2017
    [Best] B2B Content Marketing Trends for 2017
    They likely have in place best practices in content marketing including editorial planning, they develop content for various stages of the sales/buying cycle and are measuring ROI. If you’re wondering what the B2B content marketing trends for 2017 are this post is for you. What Does This Chart Tell Us? Back to the question at hand.
  • NUSPARK  |  SATURDAY, JANUARY 14, 2017
    [Best] Account-Based Marketing Ad Targeting: Cookie or IP-Address?
    This way, you can use your display platform to target your ads to people who are decidedly in the market for your product or service, who have a high propensity to buy, or who “look like” your current best accounts. Find the system that works best for your business.  We like DemandBase, Terminus, and Kwanzoo as ABM platforms.
  • JUNTA 42  |  SATURDAY, JANUARY 14, 2017
    [Best] This Week in Content Marketing: This is the Year Agencies Buy Media Companies
    BuzzFeed’s Tasty cookbook sold enough copies to make it one of the best-selling cookbooks of the year (27:42): Consumers can only buy Tasty: The Cookbook, the customized recipe book from the BuzzFeed vertical of the same name, from BuzzFeed (it’s not available in bookstores or Amazon). Rants and raves include Tom Brady and long-form content. This
  • THE POINT  |  FRIDAY, JANUARY 13, 2017
    [Best] Expand your Offer Strategy to Increase SEM Performance
    The best way to expand your SEM offer strategy, therefore, is to set up separate campaigns with separate and distinct offers, keyword groups, and landing pages: • a demo or trial campaign focused on brand, product, or category keywords. • an “early stage” campaign focused on pain points, problems, and opportunities.
  • KAPOST  |  FRIDAY, JANUARY 13, 2017
    [Best] Here’s How to Get Closer to Your Audiences with Storytelling
    The best way to source feedback? Technology is reinventing and democratizing storytelling. According to one forecast , the number of global smartphone users is expected to be 2.1 billion as of the end of 2016. In other words,  anyone from  anywhere in the world  can easily pick up a device and craft a story through video or text. Be creative.
  • CONTENTLY  |  FRIDAY, JANUARY 13, 2017
    [Best] ‘The iPhone Turns Ten,’ and 4 Other Stories You Should Read
    But McNear contends that maybe this is for the best. Here’s what you missed while deciding to avoid billboards forever … Deadspin: Craven Reporters Scold BuzzFeed For Reporting News. Selected by Joe Lazauskas, editor-in-chief. If it was a novel, it would probably be banned in more conservative towns. Esquire: A.J.
  • BIZIBLE  |  FRIDAY, JANUARY 13, 2017
    [Best] The Revenue Focused SEO Keyword Strategy For B2B Marketers
    The best estimate for user intent are search queries and because we can’t see all search queries we have to approximate them by keywords. Keyword performance is difficult to predict. With limited keyword data available it’s often a guess as to which keywords will generate revenue. Start with the end goal of revenue front and center. Now what?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JANUARY 13, 2017
    [Best] 7 Things Your Email Deliverability Consultant Wish You Knew
    Deliverability best practices are not in conflict with good email marketing. There was a time when deliverability best practices were in conflict with good marketing practices. Deliverability best practices support good email marketing practices. 4. It will be one of the best investments you’ll ever make.
  • VIDYARD  |  FRIDAY, JANUARY 13, 2017
    [Best] How to Create Powerful Customer Testimonials Using Video
    The soundtrack and motion graphics were also used to create a compelling, almost cinematic feel—because when you’re talking to the best marketers in the world, you want a very polished experience and message that matches the level of the software you’re selling. Smart companies create customer testimonials. Who should you get on camera?
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 13, 2017
    [Best] 3 Reasons to Adopt a Scalable Marketing Automation Platform
    Reasons to Adopt a Scalable Marketing Automation Platform was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Reasons to Adopt a Scalable Marketing Automation Platform appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Now that’s truly priceless.
  • HUBSPOT  |  FRIDAY, JANUARY 13, 2017
    [Best] How to Have the Most Productive Q1 Ever: 11 Helpful Tips
    That's why we looked at five of them, and evaluated which needs are best met by each one. Curious to know which one will fit best into your day-to-day? Whether it’s staying organized, coming up with ideas, or promoting your posts, that's what bookmarked sites are for -- to keep all of your best, helpful resources in one place.
  • HUBSPOT  |  FRIDAY, JANUARY 13, 2017
    [Best] 7 Trends That Will Change Social Media in 2017
    This year, video streaming will represent almost 75% of all internet traffic , and since audiences want more video content , brands should continue experimenting with different formats -- including virtual reality -- to see which audiences respond best to. 5) Ephemeral content will continue to find its place and purpose. Good question.
  • LEADERSHIP  |  FRIDAY, JANUARY 13, 2017
    [Best] What Type of Leader Are You?
    Not only that, but it also talks about when each of those styles is the best fit, when it is the worst fit, and how you can improve.  This style of leadership is less effective if team members aren’t informed enough to make the best decisions. But if your project requires quick results, coaching isn’t the best style to use.
  • CONTENTLY  |  THURSDAY, JANUARY 12, 2017
    [Best] 7 Companies That Should Buy Medium, Because Why Not?
    My best guess is that Medium will pursue some Patreon-style system that lets followers tip writers for their work. It’s time to panic about another social network. So what happens now? Williams titled his announcement post, “ Renewing Medium’s Focus ,” but that focus still remains extremely unclear. Salesforce. Amazon.
  • SNAPAPP  |  THURSDAY, JANUARY 12, 2017
    [Best] How to Create a Content Promotion Plan in 3 Steps
    While 38% of marketers publish content weekly , 91% of the best business bloggers publish weekly or more often. If they prefer email, what kind of email content do they respond best to? Align your content format to what works best on the channel. What would work best with your specific audience? Think about it this way.
  • FATHOM  |  THURSDAY, JANUARY 12, 2017
    [Best] [Webinar Recap] How OhioHealth Navigates Google’s Paid Search Ecosystem
    Additionally, you’ll gain exclusive access to Google’s best practices and methods in the dynamic healthcare market. Missed our webinar? We’ve got your back. You can find the most important information from the webinar below—or you can  watch it now. Paid search is complicated. The result? Google AdWords policies specific to health systems.
  • VIDYARD  |  THURSDAY, JANUARY 12, 2017
    [Best] Adding Video to Your Sales Emails is No #SalesFail
    It happens to to the best of us — and that’s why we created #SalesFails. Getting attention from your prospects isn’t always easy. The average person receives a whopping 100+ emails a day, and opens less than 25 of them. Combine that with our goldfish-like attention span, and it’s a recipe for your email going unnoticed. And there is — video!
  • HALEY MARKETING  |  THURSDAY, JANUARY 12, 2017
    [Best] Want to Double Your Staffing Firm’s Bottom Line in 2017?
    Shareworthy Service customer service tips for staffing firms shareworthy service best customer service advice customer loyalty improve customer retention customer loyalty and profitability cost of losing a customerSound like a lofty business goal? Marketers say it costs six times more to win a new client than it does to keep an existing one.
  • ACT-ON  |  THURSDAY, JANUARY 12, 2017
    [Best] Anatomy of an Infographic
    For me, this is the playtime. I get to be creative and figure out how best to represent those astounding statistics and big numbers in a lively, iconic way. Start from scratch, consider your storyline, your mood, and your data, and then put together the best graphic for that story. What is an infographic? Let’s dissect those. Not good.
  • WEBBIQUITY  |  THURSDAY, JANUARY 12, 2017
    [Best] How to Protect Your Business from Cyberattacks
    It’s best to try to avoid it if possible, so ensure that you implement as many security measures as possible to safeguard your business. Guest post by Caroline Black. Cybersecurity is becoming more of a concern for individuals, businesses and even governments. Top U.S. security. The Ever-Increasing Risk of Cyberattacks. Even the U.S.
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 12, 2017
    [Best] How To Choose an International Expansion Strategy
    Following SEO best practices and getting your website to rank highly in your home country can be hard enough, but branching out to other countries is a completely different ballgame. Have you ever thought about what it takes to build a strong digital presence in multiple countries? In this blog post, I’m going to describe […].
  • HUBSPOT  |  THURSDAY, JANUARY 12, 2017
    [Best] 5 Interview Questions to Assess Emotional Intelligence
    We know gauging a candidate's emotional intelligence is pivotal when it comes to hiring the best new talent -- but can something so complex be sufficiently evaluated in a brief interview setting? Emotional intelligence is more than just a buzzword. Well, I just care too darn much about my work. How did that make you feel? See how they react.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 12, 2017
    [Best] 7 Things That Illustrate What Marketers Think About the Future of Technology
    believe predictive analytics will be the primary technology they leverage in order to best engage with their customers, compared to only 11% of international marketers. Author: Chandar Pattabhiram Marketers are the first to feel the pressure of emerging technology. Formally, we refer to it as “proliferation,” but I think of it as a blizzard.
  • THE ROI GUY  |  WEDNESDAY, JANUARY 11, 2017
    [Best] 2017 - “The Year of Value”
    As you look to elevate your Value capabilities, these are the seven habits we see from the best Value marketing and selling practices: Engage early – Not waiting until asked for a business case, instead use diagnostic assessments, benchmarking and value communication and quantification proactively and early in each engagement.
  • BIZIBLE  |  WEDNESDAY, JANUARY 11, 2017
    [Best] Getting Started with Marketing Attribution Analysis
    find it’s best to start your analysis with a question. Marketing attribution offers rich, new data by connecting marketing efforts to metrics throughout the entire funnel, all the way down to revenue. Judging by the number of saved reports we have in Salesforce, there are seemingly limitless amounts of analysis that you can do with the data.
  • LEANDATA  |  WEDNESDAY, JANUARY 11, 2017
    [Best] How Sales Ops Can Get What It Wants
    The result is Sales Ops practitioners are spending more and more time trying to understand what solutions are the best fit to make their companies successful. Sales Ops people are naturally about a process and making things easier to accomplish,” Maxey said. “So this is just another example of doing what we do best.
  • SCRIBBLELIVE  |  WEDNESDAY, JANUARY 11, 2017
    [Best] How Content & SEO Marketers Can Help Each Other Be Successful
    SEOs can and should also instruct content marketers on proper best practices for keyword placement to help ensure that content achieves the visibility and accessibility that it deserves. Best Practices content content marketing google search engine optimization SEONext up? The dynamic between content marketing and SEO is interesting.
  • CONTENT STANDARD  |  WEDNESDAY, JANUARY 11, 2017
    [Best] Why Corporate Communications and PR Professionals Need to Own Their Brand Voice in 2017
    Owned media works best for long-term marketing goals, like deepening consumer relationships with the brand. Your brand voice is more than just a press release. Sure, plenty of corporate communications and PR professionals understand that brand voice matters. That’s why yesterday’s press release generated dismal levels of traffic.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 11, 2017
    [Best] How to Hire a Digital Marketing Agency: Red Flags and Key Questions
    Content marketing: Best practices are constantly evolving as users adapt to new devices and features, and update their expectations accordingly. Author: Mike Tomita Let’s face it, even the savviest marketing teams sometimes don’t have the bandwidth to take on digital marketing , which is a strategy in itself. Digital marketing agencies?
  • DISCOVERORG  |  WEDNESDAY, JANUARY 11, 2017
    [Best] [VIDEO] The Value of Sales Intelligence vs Data
    Best Practices from the Industry Data Driven Marketing Sale Operations Sales Strategies Video B2B Insights B2B Sales Insights Data Sales Intelligence verified dataThere are a lot of sales and marketing data providers out there. What’s the difference between all of these terms? Watch the Video: Data vs Verified Data vs Intelligence.
  • ACT-ON  |  WEDNESDAY, JANUARY 11, 2017
    [Best] Why B2B Brands Are Stepping Up Influencer Marketing Campaigns in 2017
    So what’s the best way to get started? The best way to get the attention of powerful influencers is to be authentic and send them “social signals.” As mentioned above, start engaging with their content and learning more. At some point, you must talk about return on investment — and it’s best to discuss this up front. The goal?
  • KAPOST  |  TUESDAY, JANUARY 10, 2017
    [Best] 7 Tips on Sourcing Internal Content to Give Your B2B Organization a Boost
    This makes their knowledge and insight even more essential than market research, and explains why internal content creation tips should be your best ally. It also becomes easier to reach out to the best internal resources for specific information, whether it’s a subject matter expert, or someone in product development. Who are they?
  • HALEY MARKETING  |  TUESDAY, JANUARY 10, 2017
    [Best] 10X Thinking…and the Staffing Industry
    In the field of Innovation, Diamandis is Founder and Executive Chairman of the XPRIZE Foundation, best known for its $10 million Ansari XPRIZE for private spaceflight. For some of you, the best solution is to sell your company while multiples are strong. No, the best lesson is about thinking bigger. Autonomous transportation.
  • BIZIBLE  |  TUESDAY, JANUARY 10, 2017
    [Best] Tips for Testing and Measuring Marketing Campaigns to Improve Results
    Instead, you must find ways to ensure that your marketing campaigns are actually effective, and learn which tactics work best when targeting the specific businesses you’re trying to lure. These comparisons will then enable you to find out which variant performs best. Split Test Your Content Marketing. Homework: Retest and Re-evaluate.
  • NETLINE B2B MARKETING  |  TUESDAY, JANUARY 10, 2017
    [Best] Why the Loss of LinkedIn SlideShare Lead Generation is a Good Thing
    It is important for B2B marketers to know that SlideShare was not the only solution offering low cost self-service content syndication lead generation, nor was it the best in show. So LinkedIn decided to shut down the SlideShare Lead Generation product. So many questions without answers. Snap out of it, this is great news! Let’s keep going….
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 10, 2017
    [Best] How Martech Will Play a Critical Role in Marketing in 2017 [Interview]
    Nearly half (48 percent) of marketers have some form of best-of-breed solution (whether integrated or not), and only 21 percent have adopted single-vendor suites. What’s interesting is smaller companies tend to be taking the leap and adopting single-vendor suites rather than best-of breed solutions. Absolutely. ABOUT SARAH HALE.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 10, 2017
    [Best] How Martech Will Play a Critical Role in Marketing in 2017 [Interview]
    Nearly half (48 percent) of marketers have some form of best-of-breed solution (whether integrated or not), and only 21 percent have adopted single-vendor suites. What’s interesting is smaller companies tend to be taking the leap and adopting single-vendor suites rather than best-of breed solutions. Absolutely. ABOUT SARAH HALE.
  • HALEY MARKETING  |  TUESDAY, JANUARY 10, 2017
    [Best] Your New Year’s Marketing Resolutions
    Build Your Contact List – One of the best ways to take full advantage of your marketing efforts is to market to as many people as possible.  Be sure to add everyone you meet in person or speak with on the phone to your list.  Current clients, prospects, and all of your internal staff should be on your monthly email list. 
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JANUARY 10, 2017
    [Best] Over Two Thirds of CMOs Name Mobile Marketing a Top Priority For 2017
    Download Mobile Marketing Best Practices for CMOs to learn how optimize the browse-to-buy journey in the mobile-first era. Chief Marketing Officers (CMOs) at both Business-to-Consumer (B2C) and Business-to-Business (B2B) companies need to embrace mobile marketing strategies to remain competitive in this mobile-first world. CMO Corner
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 10, 2017
    [Best] 4 B2B Marketing Tips for Running Successful PPC Campaigns
    This will give you the true ROI of your PPC campaigns so you can understand how to best allocate your budget moving forward to drive opportunities and sales, not just conversions. 3. The best way to manage your costs is to create campaigns with similar themes. Don’t Focus Solely on Conversions. Don’t Allocate Budget Based Off CPA.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 10, 2017
    [Best] Smart speakers, the streamification of content and big changes ahead
    BuzzSumo is the world’s best way to discover, analyze and amplify your content. By Mark Schaefer. I’ve been in marketing more than 30 years and I think we’re facing the period of greatest change in my experience, probably the greatest period of change in the history of marketing. You won’t want to miss this episode.
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