• BLOG MY CALLS  |  FRIDAY, DECEMBER 19, 2014
    [Best] What Sheldon Cooper can Teach us About Google
    If you wake up to find that your website rankings have taken a hit it is usually best to just accept that you are at fault and demonstrate remorse by diagnosing and fixing the problem. Google is simply trying to give users the best experience possible, which is something that most businesses want to provide for their customers as well.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Best] Moneyball for Sales & Marketing
    That requires that they put their best foot forward each time they deliver a presentation, send. Understanding this kind of data lets sales and marketing teams match-up their best content with. pieces of collateral work best. best content. Managers identify what collateral works best – and where gaps are. sport.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Best] Improving ROI with Marketing Optimization
    are struggling to balance all these channels to deliver the best overall results. organizations can assemble it all to make the best decisions across multiple. Amid new constraints and complexities, how can marketers deliver the best value from. strategy that will deliver the best returns from marketing investments?
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Best] Start engaging from the first click in the Customer Journey
    help marketers determine the next best step for contextual engagement with individual customers — and, potentially, the more profitable step for the business. the director of a web analytics consultancy put it well: “If you can figure out the best methodology of picking up the user, the interested person who’s. All Rights Reserved.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Best] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    actively navigate to find the best parts. best online presentations encourage viewers to navigate using an indexed table of contents or thumbnail images. The best online presentations engage viewers like no other online medium. In short, the best online presentations are not just content. Belong In Every Content. world.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Best] Closing the Loop on Social Leads
    Learn the tips and tricks to get you started and best practices. Closing the Loop on Social Leads 6 Identify your best performing offers to promote through social media in order to achieve high clickthrough. Indeed, building and. engaging with audiences on established social networks is now a key part of business interaction. business.
  • ASSOCIATION OF MARKETING B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Best] A Guide to Mobile Website Design
    This white paper provides current best practices in developing a website to reach the ever-growing cohort of mobile device users Smartphones, tablets and other devices have become tremendously popular in recent years, and experts believe that the mobile segment is still far from saturation.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Best] Best Practices for a Lead Management Strategy
    Six steps to figuring out the best process for your organization
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Best] The Growth Hackers Wake Up Call
    How Growth Hacking Rewrote Marketing's Best Practices
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Best] Free eGuide: Mobile Marketing Best Practices
    Remain compliant, increase your opt-in list, and make your next campaign a success
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Best] Video: The New ROI Star of Marketing
    Tips and best practices for maximizing the impact of your video assets and tracking ROI
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Best] Best Practices for a Lead Management Strategy
    Six steps to figuring out the best process for your organization
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Best] 6 Best Practices for Creating a Content Marketing Strategy
    By leveraging these best practices, you can create an effective content marketing strategy or fine-tune the one you already have in place
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Best] Best Practices For Setting Up a Lead Nurturing Program
    In this white paper, Heinz and his fellow thought leaders demystify lead nurturing, offering best practices that you can follow when developing your own winning program
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Best] 6 Best Practices for Creating a Content Marketing Strategy
    Content marketing is the linchpin of demand creation - the link between brand awareness and lead generation
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Best] Best Practices for Creating a Content Marketing Strategy
    Good content marketing delivers high-quality, relevant and valuable information to prospects
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Best] Guide to Inbound Marketing Best Practices
    Learn best practices for successful inbound marketing campaigns
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Best] Six Success Factors for Building a Best-Run Marketing Organization
    Several key success factors employed by the best-run marketing organizations, as well as software systems that support marketing processes, are essential contributors to favorable business out-comes
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Best] Best in Class Marketers Drive Enhanced Customer Loyalty
    As marketing and sales organizations endeavor to escape the constricted economy of 2009, one of the most significant barriers to sustainable business growth lies squarely in their source of revenue: creating and maintaining profitable, long-term relationships with key customers
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Best] Social Media Best Practices
    This White Paper will introduce you to the necessary steps you should take to employ HootSuite social media best practices
  • HUBSPOT  |  FRIDAY, DECEMBER 19, 2014
    [Best] 7 Ways to Get Non-Marketing Employees to Blog
    But if you can reassure staff, provide clear direction or writing guidelines, or collaborate throughout the creation process, you should achieve effective results: “One of the largest hesitations that I''ve run into from people is that they''re nervous that their writing is not up to par for a blog post, and that they may not have "the best" ideas.
  • HUBSPOT  |  FRIDAY, DECEMBER 19, 2014
    [Best] 3 Ways a Pop-Up Shop Can Help Your Ecommerce Company Build Relationships
    Moreover, they could share these outfits on social channels and garner feedback from friends on which look was best. Instead, these pop-ups brand them as an expert community that users can rely on to learn best practices for growing their business. Notice that the goal is relationships, not sales? Focused Learning and Testing.
  • VERTICAL RESPONSE  |  FRIDAY, DECEMBER 19, 2014
    [Best] Facebook Introduces New Search Feature – Should Google Be Worried?
    So if you’re trying to find that new restaurant your friend told you about, or that link to the “best chocolate chip cookies” ever that your mom posted, you can do it quickly and easily using this new search functionality. 'Facebook is making changes once again. billion monthly active customers. All rights reserved.
  • FEARLESS COMPETITOR  |  FRIDAY, DECEMBER 19, 2014
    [Best] The Awesome Power of Stories in Marketing
    Good thing we did not throw out our old Acer laptop, because while Geek Squad at Best Buy fixes Outlook 2013 on our new Lenovo Yoga 2 laptop, we have a computer to use. Thank you, Best Buy! 'Does your marketing team tell stories to your buyers? News, right? Stories. Awesome! Most CEOs got into trouble with activists, but not Netflix.
  • HUBSPOT  |  FRIDAY, DECEMBER 19, 2014
    [Best] 450+ Free Stock Photos to Use in Your Marketing [Free Downloads]
    Consider the goals for your homepage when choosing photos, then conduct user testing to determine which image resonates best with your target audience. 'Let me tell you a quick, cautionary tale about using images online and copyright. Embarrassed, I quickly investigated. Scary story , right? So that''s exactly what we did. 5) In Your Emails.
  • MARKETING ACTION  |  FRIDAY, DECEMBER 19, 2014
    [Best] Video Marketing Works for B2B, Too: Insights from the Software Benchmark Report
    we heard best practices for video marketing from Richard Boehmcke of  Vibrant Motion , Kristen Craft of  Wistia , and Zach Cole of  Lyft  . 'Diving into video marketing can be a real challenge for many organizations. Inexpensive video production can make your brand look amateurish, but professional production can be extremely expensive.
  • WRITTENT  |  THURSDAY, DECEMBER 18, 2014
    [Best] 5 Practical Writing Techniques to Double Your Productivity
    Going back and forth between topics is one of the best writing techniques to keep your word count under control and your content concise. 'Tired of sitting at your laptop for hours with only a few paragraphs to show for it? Missing deadlines because you can’t seem to keep up? Frustrated because you know you could be more productive, if only…?
  • THE ROI GUY  |  THURSDAY, DECEMBER 18, 2014
    [Best] Alinean launches free on-line ROI calculators and assessments for Sales, Marketing and IT
    Sales Effectiveness Calculator – assesses current sales management and enablement spending and practices, to quantify the current cost of “do nothing” and the financial benefits of various best practice improvements. Mobility ROI Calculator – developed in conjunction with IDC, to help assess the ROI of different mobility strategies.
  • E-QUIP  |  THURSDAY, DECEMBER 18, 2014
    [Best] Organizing the Sales Effort
    Manage your best sales opportunities. The leading A/E firms typically have some form of capture planning process to guide their efforts in closing on their best leads. 'Optimism is on the rise in the A/E business as 2015 holds promise of continued improvement in economic conditions. But count me among the skeptics. Where to start?
  • FATHOM  |  THURSDAY, DECEMBER 18, 2014
    [Best] The Secret to Success for Manufacturing Websites: Foundation Pages
    One of the best sources of new foundation pages is content that already exists on your website. 'Note: The awesome robot paintings featured on this post are from artist Eric Joyner. Go check him out! Foundation pages are fundamental content that describe a business, its services, its clients, and its differentiators. ABOUT US. PRODUCTS.
  • HUBSPOT  |  THURSDAY, DECEMBER 18, 2014
    [Best] 5 Ways to Improve Your Marketing Using Conversion Psychology
    might not be the best terminology to use to describe this approach, but in retrospect addressing the self-conscious feelings of your audience isn’t immoral if your business offers a genuine and truly effective solution for those looking to make a change in their life. Apple and Microsoft are probably one of the best examples of this.
  • VOICE-BASED MARKETING  |  THURSDAY, DECEMBER 18, 2014
    [Best] BYOD: A Building Block of the New Mobile Office
    IVR (Interactive Voice Response) : Automatically filter and qualify callers upfront to ensure high-quality, sales-ready leads are being routed to the best agent to convert. 'Here’s a number for you: 70% of mobile professionals will conduct their work on personal devices by 2017. BYOD is becoming a key factor in the growth of inside sales.
  • HINGE MARKETING  |  THURSDAY, DECEMBER 18, 2014
    [Best] The Top 5 Business Challenges for Accounting & Financial Services Firms
    This is best understood as the struggle to keep up with evolving technological needs and related client expectations. One key step for firms to address this challenge is to know which type of client you succeed with best – and develop a program aimed at securing more clients of that sort. The competition is fierce.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 18, 2014
    [Best] 3 Ways Social Media and SEO Can Work Together
    'The best B2B online marketers are constantly integrating SEO into their organizations’ broader marketing initiatives. SEER Interactive created the best resource for creating more IFTTT recipes that you can find here. You can find those resources below: 3 Things Your Social Media Team Should Know About SEO. Are you using IFTTT?
  • ANNUITAS  |  THURSDAY, DECEMBER 18, 2014
    [Best] Nurture Content Failure
    You pick the ten best pieces of content that you have created over the past few years (as proven by the number of views and downloads) and place those as the pieces in a ten-step nurture program. 'In the recent ANNUITAS B2B Enterprise Demand Generation Study , only 20.9% Sales isn’t wrong.
  • BIZNOLOGY  |  THURSDAY, DECEMBER 18, 2014
    [Best] Why “Capitalism” must be re-branded – and how
    Traditionally, investment banking has attracted the best and the brightest from top schools, but it is less appealing today. 'The perception of “capitalism” as a branded system that benefits most of us has seriously declined recently, with a widespread, growing lack of trust and relevance, especially among Millennials.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 18, 2014
    [Best] The Holidays Are Here! The Psychology of Impulse Buying [Infographic]
    The Psychology of Impulse Buying [Infographic] was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Dayna Rothman As the holidays are rapidly approaching, we are all scrambling to get last minute gifts for friends and family. But what are the cold hard facts behind shopping?
  • HUBSPOT  |  THURSDAY, DECEMBER 18, 2014
    [Best] 5 Clever Ways Ecommerce Companies Can Use Pre-Transactional Offers
    Getting started with a pre-transactional lead generation strategy can be challenging, so here are five examples of pre-transactional offers broken out by business type, followed by some best practices when creating your offer. Here are some general best practices when creating your offer. The short answer is no. content.
  • BLOG MY CALLS  |  WEDNESDAY, DECEMBER 17, 2014
    [Best] Using Call Tracking to Demonstrate Marketing ROI [183 Words]
    In fact, 64% of businesses say phone calls are the best leads they receive according to BIA/Kelsey. 'Are you proving your ROI with actual data? shocking number of marketers are not taking advantage of the data at their disposal and are failing to track ROI. Lead and Account Attribution. Advertising Agencies and Publishers. Phone Calls.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, DECEMBER 17, 2014
    [Best] Five Signs of Hope in Marketing Land
    It’s been around for a while, and you need to Tweet to get it, but it’s one of the best primers I’ve seen and I go back to it often, particularly when I’m trying to explain all that digital tosh to a Corporate Overlord. 'Some people think Spring is the season of hope. Hope, while never a strategy, is at least a raw ingredient. Well done!
  • CRIMSON MARKETING  |  WEDNESDAY, DECEMBER 17, 2014
    [Best] How Big Data Helps To Personalize Marketing and Impact ROI
    Here are the best marketing channels for digital personalization: 78% of marketers reported email as being most popular . Marketers need to focus on the marketing intelligence that helps to personalize web experience. This includes: personal data (e.g. 69% say it’s desktop websites. 36% reported mobile websites .
  • HINGE MARKETING  |  WEDNESDAY, DECEMBER 17, 2014
    [Best] The Road to the Top: Personal Branding Examples in Professional Services
    The research behind The Visible Expert drew on a study of more than a thousand professional services purchasers – as well as the experiences of some of the best-known experts in the professional services world. Which tools and techniques have high-visibility experts used to take their reputations to the next level? Ready? Conclusion.
  • EMAGINE B2B BLOG  |  WEDNESDAY, DECEMBER 17, 2014
    [Best] Why LinkedIn PPC should be your Online Marketing Rudolph in 2015
    As eMagine’s PPC gladiator (pardon the Scandal reference) it’s my job to recommend the best strategies for 2015. 'It’s the most wonderful time of the year… Budget planning season! Each breath of cool air sparks nostalgia of times when December meant over eating, family, and holiday dishes instead of projections and budget meetings.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 17, 2014
    [Best] Human-to-Human Marketing: A Trend for 2015 and Beyond
    The best way to ensure that your good story remains true is to introduce a company culture that reflects it. 'Imagine walking into your favorite coffee shop. It still looks and smells the same, but something is off. As you approach the counter, ready to order the usual, it hits you – this place is being run by robots. Human Era Brands.
  • VOICE-BASED MARKETING  |  WEDNESDAY, DECEMBER 17, 2014
    [Best] Ifbyphone’s New Winter 2014 Release Provides Call Analytics and Automation for Every Stage of the Customer Journey
    They are the most effective tool for acquiring new customers, and they are the best way to support current customers to increase their lifetime value. 'Today Ifbyphone announced the availability of the Winter 2014 Release of our Voice360™ solution. blog Call Routing Call Tracking Integrations News
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, DECEMBER 17, 2014
    [Best] 5 Steps to Successfully Build Your Company's Sales Development Efforts
    Daily observation, role-playing, training & best practice sharing. What are your best B2B sales tips for building a sales development team? 'Sales Prospecting Perspectives is pleased to bring you a guest post from Matt Heinz , President of Heinz Marketing. Do the math. And further, what will it cost you to get them? How often?
  • VERTICAL RESPONSE  |  WEDNESDAY, DECEMBER 17, 2014
    [Best] 5 Tips to Improve Your Non-Profit Emails
    As a non-profit, one of the best ways to encourage your audience to get involved is to show them how they can help. 'Email marketing isn’t just a successful marketing tool for retailers and service-based businesses , it can yield impressive results for non-profits too. Send a variety of emails. You should send a variety of emails.
  • SAZBEAN  |  WEDNESDAY, DECEMBER 17, 2014
    [Best] Amplify Your Business with Social Media Giveaways
    Creating a giveaway simply for the sake of having a giveaway may not be your best bet. 'By now, most companies are engaging their customers in some way through social media. If you haven’t yet tried hosting a giveaway via social media, it may be time to do so. Instead, consider tying a promotion like this into an event or holiday. Marketing
  • FEARLESS COMPETITOR  |  WEDNESDAY, DECEMBER 17, 2014
    [Best] How Jeff Ogden of Find New Customers got one of the nicest business cards in America
    also received the best Christmas gift ever for a dad. 'Jeff Ogden of Find New Customers  (the broken video on Find New Customers is now fixed. Check it out.)) has a beautiful business card, which has impressed so many people, including Gary Bender of Vistage. good business card is so important today, and I have a great one. Good idea, Gary.
  • WRITTENT  |  WEDNESDAY, DECEMBER 17, 2014
    [Best] 10 Things Epic Copywriters Do
    Are you hoping to stick to mastering the basics and current best practices of copywriting before you level up to epic status? Web design best practices and technology platforms can change both drastically and quickly, but the art of presenting information in a way that persuades will never go away. 'Image source. Interviewing Experts.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 17, 2014
    [Best] The Big List of Must-Attend Marketing Events of 2015
    So, whether you are planning your organization’s event presence for 2015 or looking for the best events to expand your personal knowledge,  we came up with a golden list of must-attend marketing events. 'Author: Michael Powers Ah the holidays, a time to kick back, relax and enjoy time with you friends and families. Events. January.
  • CMO ESSENTIALS  |  WEDNESDAY, DECEMBER 17, 2014
    [Best] Content Marketing vs. Stuff Marketing: Do You Really Know What You’re Doing?
    At best, it’s unsophisticated and haphazard, and at worst, it’s a means to alienate or offend prospects. 'Most content marketing research suggests that the adoption rate among marketers – both B2B and B2C – is around 90% or above. Pretty much, everyone in marketing is doing content these days… or are they? It matters. It carries weight.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 17, 2014
    [Best] The 15 Best Infographics of 2014
    Enjoy perusing the best of what 2014''s infographics had to offer, ranked in no particular order (except for #1 -- I love #1). 'Every year people proclaim the death of something or other in marketing -- and the death of the infographic doesn''t escape conversation. These 15, however, managed to stand out. My criteria here were not scientific.
  • B2B MARKETING INSIDER  |  WEDNESDAY, DECEMBER 17, 2014
    [Best] 21 Questions To Help You Define Your Content Marketing Strategy
    What type of content best supports your content marketing mission? 'This year, I have been talking a lot about how marketing has a marketing problem , how banner ads must die and how content marketing is an imperative for every single brand in today’s digital landscape. Which is totally fine because we’re here to help. Strategy
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, DECEMBER 17, 2014
    [Best] Do Self-Driving Cars Pick Their Own Gas Stations?
    But if it does that, how will it pick the supplier – sure, the owner could specify in advance, but won’t at least some owners want the car to find the best price on gasoline and respond to special offers such as coupons? And if you do give the car some discretion, how do you know it won’t make choices based on its own preferences? Dick).,
  • MARKETING ACTION  |  WEDNESDAY, DECEMBER 17, 2014
    [Best] An Act-On Conversation: Blurred Lines – What Sales & Marketing Will Look Like in 2015
    That’s what we see in the best-performing companies. But best-performing companies understand a need to nurture that lead all the way through the cycle, from top-of-the-funnel to becoming a lead, then a customer, then an advocate. The best advice: it’s always about the customer. Maybe, let’s say it’s your best customer.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 17, 2014
    [Best] How to Make the Most Money in Your Marketing Career
    Climbing up one path of the corporate ladder works best when the person excels at a narrowly defined function. This isn’t even to say that money is the best measure of success. 'If I were to ask you to define a successful career, there’s a 46% chance you’d cite “money” as the measuring stick. But they’re not. average ). Benchmarks.
  • MARKETING ACTION  |  WEDNESDAY, DECEMBER 17, 2014
    [Best] Best Practices in Email Deliverability: Uncommon Tiers of Engagement
    The post Best Practices in Email Deliverability: Uncommon Tiers of Engagement appeared first on Marketing Action Blog - Act-On. 'Email engagement has evolved and expanded over the years to include many different forms and actions, which we call “tiers.” Opened and glanced through the message. Opened and deleted the message.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 17, 2014
    [Best] How to Optimize Your Marketing Channels [Free Ebook]
    The goal of this ebook isn’t to overwhelm you with algorithms and formulas; instead, it’s to highlight some best practices you can implement (and some experiments you can run) for tweaking: Blog posts. 'Calling all marketers who are totally, completely, 100% satisfied with how your marketing channels are performing. lot more. I''m finished!".
  • BLOG MY CALLS  |  TUESDAY, DECEMBER 16, 2014
    [Best] 10 Lessons from 10 Years Paid Search Experience
    The best combination is one where you recognize that computers are good for things like: Number crunching. But they are all aimed at giving you, the developer of the search program and the people that analyze the results the best possible data to make your decisions on what you do next. Humanology". Data manipulation. And reporting.
  • ANNUITAS  |  TUESDAY, DECEMBER 16, 2014
    [Best] Three 2015 Marketing Predictions I Hope Are Terribly Wrong
    While their may be some positive, incremental impact as an outcome of these investments, what marketers must begin to realize is that unless there is a true realization of Demand Process – the alignment of People, Process, Content and Technology to that of the buyer and their buying process, any outcomes and positive impact will be minimal at best.
  • VOICE-BASED MARKETING  |  TUESDAY, DECEMBER 16, 2014
    [Best] 6 Tips from Potbelly’s CEO on How to Grow a Successful Business
    Remember: People, Place, and Product According to Lewis, Potbelly’s goal is to be the best place for lunch, with the best people, and the best product. 'As a Chicago company, we were excited for the chance to hear another Chicago company’s insights on building for success. How do you train for culture?” Lewis asked us. General
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 16, 2014
    [Best] The Next Era of Marketing: Aditya Joshi of Bain on Strategists, Technologists and Analysts
    The Next Era of Marketing: Aditya Joshi of Bain on Strategists, Technologists and Analysts was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Sanjay Dholakia Is everyone looking forward to the holidays as much as I am? For those of you just joining us, welcome. know, music to your ears, I’m sure.
  • HUBSPOT  |  TUESDAY, DECEMBER 16, 2014
    [Best] How to Syndicate Content Without Getting Dinged in Search
    So, you want to give them your very best content (at least as good as something you’d publish on your own blog!). The second best choice is to NoIndex the copy of the article. 'Blogs are like tattoos: you can’t stop at one. You think you can, but there’s an irresistible pull toward yet another one. Then you start adding blogs.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, DECEMBER 16, 2014
    [Best] 5 Reasons Not to Build Your Sales Development Team One Rep at a Time
    Sometimes, it will seem like a monumental struggle, trudging through lists full of incorrect contacts and trying your best to influence influencers. Hundreds of calls on a weekly basis can wear on the best of us. 'Sales development reps, you''ve all heard it. Cold calling is not a walk in the park. 2) Benchmarking. 3) Competition.
  • HINGE MARKETING  |  TUESDAY, DECEMBER 16, 2014
    [Best] How to Build Your Brand through Community Service
    The best way to brand yourself as an altruist is to act like one. And what sort of altruistic acts give the best return on a reputation investment? Finally, charitable acts within an organization are best started at the top, with senior leadership. All in all, good vibes all around. That’s it. The story died with us.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 16, 2014
    [Best] Search success hinges on site speed
    That $4.99/month site is fine most of the time; however, if you’ve just came out with a best-selling book and your publicist plans to get you onto a bunch of radio interviews, on TV, and maybe a couple of national broadcasts, you will need to be concerned with sudden spikes in visits and visitors. First, test your site speed. Good luck!
  • VERTICAL RESPONSE  |  TUESDAY, DECEMBER 16, 2014
    [Best] Get Recognized: 10 Small Business Awards You Should Enter
    Winning an award tells customers that you’ve been vetted by a third party and bested other companies to come out on top – no easy feat! Best in Biz Awards. Entries for the Best in Biz Awards are judged by press and industry analysts. Awards programs run the gamut. National Small Business Week Awards. 5, 2015.
  • FEARLESS COMPETITOR  |  TUESDAY, DECEMBER 16, 2014
    [Best] Jeff Ogden of Find New Customers is one of the Top 50 Marketing Thought Leaders over 50
    on Bloomberg TV called “C-Suite with Jeffrey Hayzett” Daniel Pink,  New York Times best-selling author. told Nolan at Slack,com what I had decided and he emailed me “Sounds great and best of luck.” Keynote speaking is about telling stories and I have one of the very best stories ever. Petersburg ( St.
  • HUBSPOT  |  TUESDAY, DECEMBER 16, 2014
    [Best] The Best Business Books of 2014 [Infographic]
    Similar to the way Nate Silver aggregates political polling data , BookBub aggregated 23 different "Best Books of 2014" lists -- from The New York Times to The Financial Times and more. 'There were hundreds of business books published this year. We decided to simplify things for you. Check it out below to learn which books made the cut.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 16, 2014
    [Best] 23 Outstanding Social Media Marketing Guides
    How are social media marketing best practices evolving? How can marketers make the best use  of visual content? Find the answers to these questions and more here in some of the best guides to social media marketing and measurement of the past year. What trends and changes in social media do marketers need to stay on top of?
  • EARNEST ABOUT B2B  |  TUESDAY, DECEMBER 16, 2014
    [Best] Should your business be vlogging? Can it fit into your B2B marketing strategy?
    natural assumption is made here – that the best way to reach your business audience is through pieces of written text. Every business strives to stand out from the competition by being best in their field. 'The Sunday Times magazine recently made a bold statement: ‘ if you haven’t heard of Alfie Deyes, then you are old. Simple’.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 16, 2014
    [Best] 6 Personal best practices for content creation success
    The post 6 Personal best practices for content creation success appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The post 6 Personal best practices for content creation success appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. We have made mistakes. We have had some glorious victories.
  • HUBSPOT  |  TUESDAY, DECEMBER 16, 2014
    [Best] The Evolution of HubSpot's Email Marketing Strategy: An Insider's Story
    This was also around the time that HubSpot launched our own email tools and we made the best and final ESP switch. The best part for us, the marketing team, was that so much of our experience -- what we had liked, what we hadn''t, what we had hacked in our previous tools -- went into some of the product development. Email Metrics.
  • MARKETING ACTION  |  TUESDAY, DECEMBER 16, 2014
    [Best] Sales and Marketing Alignment vs. Integration, Part 3: Accountability
    But they were just working through the buyer’s journey relative to their best clients, and putting definitions around it: “Okay, within each of these stages, who does what?” And the best result of all is that they tripled sales in the same amount of time, Q2 versus Q4. What are your thoughts to that? What are your thoughts, Bill?
  • MARKETING ACTION  |  TUESDAY, DECEMBER 16, 2014
    [Best] 2 Ways to Unite Social Media and Email Marketing and Double Your Conversions
    in your marketing content is one of the best ways to entice prospects to take action and become a lead in your marketing automation system. For the best results, don’t leave these valuable share icons hiding in the corners of your email; call attention to them. Most likely you’re utilizing both of these already. Check it out!”
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 15, 2014
    [Best] Share Your Marketing Flair! Call for Nominations - 2015 Markie Awards
    Best Audience Creation – Are you targeting, segmenting, and engaging an ideal audience for a specific business initiative? Best Cross-Channel Marketing Program – Are you creating personalized experiences with messages and promotions across web, social, mobile, email, display, or other digital channels? Go for it! ET/9 am.
  • FATHOM  |  MONDAY, DECEMBER 15, 2014
    [Best] Consumer Brand Manufacturing Spotlight: Holiday Shopping Stats
    39% of shoppers hear about the best holiday deals by visiting a company’s website directly. 'It’s the holidays, which means, as a marketer for a consumer brand, chances are you’ve seen an endless parade of stats about the habits of holiday shoppers. Fear not. I’m not going to bludgeon you with 10, 19, or 99 more stats.
  • LEADERSHIP  |  MONDAY, DECEMBER 15, 2014
    [Best] CMO Leadership and B2B Lead Generation Lessons in 2014
    Ott says, “A great product is your best marketing tool and happy customers are your best marketers.” 'At the start of this year, we started the monthly CMO Spotlight Series. We featured inspiring leaders from global companies and gathered valuable lessons for B2B marketers. Are Your CMO and CIO Married? So what are the right ones?
  • B2B MARKETING INSIDER  |  MONDAY, DECEMBER 15, 2014
    [Best] Guerilla Content: 30 Growth Hacks To Content Marketing Success On A Limited Budget
    Best examples of [your topic]?” “ Use Klout, Buzzsumo, Topsy, YouTube, Slideshare to identify “best of” lists like this , this or this. Best Practices For [Topic]. 'My journey into content marketing actually started in 2004 when I left The Nielsen Company after 9 years to work for a local firm.
  • FEARLESS COMPETITOR  |  MONDAY, DECEMBER 15, 2014
    [Best] FIOS is still the very best internet connection
    Verizon FIOS is the best internet service anywhere and I sure miss it a lot. 'Jeff Ogden of Find New Customer s recently tested internet speed using the popular tool, www,speedtest.net, which is the way he measured speed while hosting Marketing Made Simple TV. Results. Petersburg, Florida (local cable company). Download speed: 5 Mbps.
  • HUBSPOT  |  MONDAY, DECEMBER 15, 2014
    [Best] 10 Inbound Marketing Myths It's Time to Leave Behind
    Since inbound marketing takes a lot of time, effort, and money, it is best suited for organizations that sell an expensive product or service. 'Many things in life and business are misunderstood and under-appreciated. After all, it''s just putting a ball in a hoop, right? After all, it''s just asking a bunch of questions, right? Oh boy.
  • HINGE MARKETING  |  MONDAY, DECEMBER 15, 2014
    [Best] It’s All About the Relationship: Andrew Sobel on Becoming a Visible Expert?
    But I gave it a shot, wrote down my best ideas, and sent it to 100 people.” 'At Hinge we have been studying Visible Experts℠ , people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. ” On His Own. ” The Book that Changed Everything.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, DECEMBER 15, 2014
    [Best] How to Motivate Your Sales Development Team through December Holidays
    CIs”are prospects who either by referral or confirmation we have identified are the best people for us to speak with within a company. know you probably wanted a new flat screen TV or iPad but this was the best I could do. 'Anyone who knows me understands my deep-rooted, unapologetic hatred for winter weather.
  • VERTICAL RESPONSE  |  MONDAY, DECEMBER 15, 2014
    [Best] Three Ways to Rock Organic Search Results
    These results are served up by search engines based on what they determine to be the best match for the entered search terms. Do a simple search based on your best business or industry-related keywords. 'Every business could benefit from more website or brick and mortar visits. of overall search traffic in terms of clicks.
  • BIZNOLOGY  |  MONDAY, DECEMBER 15, 2014
    [Best] Brand storytelling lessons from the Serial podcast
    The best brand storytellers are the ones who put their customers at the center of their stories. 'Like many people, I’m addicted to Serial , the new podcast by Sarah Koenig, which tells one story throughout an entire season. Had it always been that way? Why didn’t this bother the original owners enough to fix it? This seemed weird.”).
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 15, 2014
    [Best] The Life of a Content Asset: Tracking Real ROI
    The Life of a Content Asset: Tracking Real ROI was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Dayna Rothman We recently submitted one of our most successful content assets of the year, 2014 Sample Social Media Tactical Plan , for a content award on measurable ROI.  Downloads. Not too shabby!
  • HUBSPOT  |  MONDAY, DECEMBER 15, 2014
    [Best] Attention, Word Nerds: The 30 Weirdest Words Added to the Oxford English Dictionary in 2014
    person''s best friend; a very close friend. 'The Oxford English Dictionary adds new words and phrases to their dictionary four times a year, and in 2014, the dictionary benefited from thousands of additions. The words tend to reflect technological advancements, pervasive colloquialisms, and shifting language patterns. Baked potato? Really?).
  • SOCIAL MEDIA B2B  |  MONDAY, DECEMBER 15, 2014
    [Best] The 10 Best B2B Instagram Profiles
    'Last week was a big week for Instagram as they announced that they have 300 million monthly active users. This makes the visual platform owned by Facebook, larger than Twitter. It is also growing at a faster rate than Twitter. B2B companies need to learn how to tell their stories in a visual manner. But this post is different. Posts: 196. Fedex.
  • EARNEST ABOUT B2B  |  MONDAY, DECEMBER 15, 2014
    [Best] This is the week that was: it's beginning to look a lot like Christmas
    People perform best at tasks that interest them 4. Best use of Cuddly Toys of the Week. 'A quick look back at the week''s highs, lows and Paddington Bear related stories. Marketing call-to-arms of the week. It’s a good time of year to take stock of marketing activities– what’s worked well, what’s changed, where have we got it wrong?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 15, 2014
    [Best] 5 Proven tips to help with your blogging confidence
    I’ve teamed up with my friend Sarah Mason to breathe new life into some vital ideas from my blog archive and I think this one is perhaps our best work yet. I''ve teamed up with my friend Sarah Mason to breathe new life into some vital ideas from my blog archive and I think this one is perhaps our best work yet. Thanks! Thanks!
  • MARKETING ACTION  |  MONDAY, DECEMBER 15, 2014
    [Best] Title Tags, Headings, and You: Get Tips for SEO Success
    The best-optimized page in the world may show up on the top of the first page of Google search results, but it’s not going to get clicked if it’s not optimized for the way people think. And Google is getting better at knowing what people want, so even the best optimization may fall way below the first page if your content isn’t a good read.).
  • VIDYARD  |  MONDAY, DECEMBER 15, 2014
    [Best] How to Build an Effective B2B Video Series
    best practices. Content Marketing Best Practices by Kapost. Experts share best practices in content marketing. Best practices on social media and/or business every day. 'Video series’ are a strategic way to add substance to your content calendar on an ongoing basis. Smart choice! …It all starts with a plan.
  • WRITTENT  |  SUNDAY, DECEMBER 14, 2014
    [Best] 55 Fresh Ideas for Your Christmas Newsletter
    And one of the very best ways to accomplish that is through an amazing Christmas newsletter. The best kind of Christmas newsletter provides value to the recipient. Offer an exclusive deal for some serious savings to your best customers. Sometimes, the best Christmas newsletters aren’t overtly self-motivated.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, DECEMBER 14, 2014
    [Best] Data Management: Essential Best Practices For Getting Started
    The copy above is an excerpt from our guide Modern Marketing Essentials Guide to Data Management and is a great overview of the guide and also is a good intro for this post in which we call out some of the best practices for getting started from the guide itself. 'Data is the fuel of all our marketing activities. Reality Check. data audit.
  • CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, DECEMBER 13, 2014
    [Best] BlueConic User-Driven Marketing Maturity Model: Surprises on the Road to Customer-Centric Marketing
    But the best part of my recent presentation with BlueConic was listening to the voice of someone else’s experience: in this case, the experience of more than 60 BlueConic clients, distilled into a maturity model that traced the stages they passed through on their way to full customer-centric marketing. Coordination later. Segmentation.
  • THE POINT  |  FRIDAY, DECEMBER 12, 2014
    [Best] 5 Simple PPC Landing Page Changes that May Improve Your Quality Score
    'As most PPC advertisers already know, Google’s Quality Score measures what Google perceives to be the quality of your keyword ads. In short, the better your quality score, the lower your cost per click, the more likely someone will see and click on your ad, and the less you’ll pay for that click. Promoting transparency and trustworthiness.
  • HUBSPOT  |  FRIDAY, DECEMBER 12, 2014
    [Best] How To Build A Better Email Unsubscribe Page
    'It happens to the best of us. One of the best ways to connect with an audience is through emotion—usually humor, if you can swing it. You just need to test different variables to see what works best with your audience. Maybe it’s because of a shift in strategy. Maybe it’s due to a lack of relevant content. Please don''t leave.
  • CRIMSON MARKETING  |  FRIDAY, DECEMBER 12, 2014
    [Best] Is Email Marketing Making a Comeback?
    By deploying email messages to different segments, marketers can test which subject lines, content, headlines, images, and offers best resonate with buyers. Through the use of marketing technology and software marketers using email marketing can determine which elements will best convert into sales. The short answer is: no. Be human.
  • B2B MARKETING TRACTION  |  FRIDAY, DECEMBER 12, 2014
    [Best] Your Baby’s Ugly and Other Difficult Things Marketing Consultants Have to Tell Clients
    They make promises about results and often stroke the egos of business owners who really believe they have “the best thing since sliced bread – if only people knew about it!” He also suggested that you can ask the client how to best deliver that kind of information. Your baby’s ugly. Hopefully they will get it.
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