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12 Essential LinkedIn Groups for B2B Marketers

KoMarketing Associates

Based on multiple user surveys and research studies, it has been determined that the “big 3” of social media platforms include Facebook, Twitter, and LinkedIn. There is information about every type of social media platform along with the best techniques for fully optimizing yourself or business on a social network.

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5 Steps to achieve Lead Generation ROI

Marketing Insider Group

Online lead generation is one of the best ways to identify customers early in the journey and produce a solid and predictable return on investment. Marketing needs to be the engine to identify qualified leads for sales. If you have content- test which pieces work best. Why is this important?

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How to Use SlideShare for B2B Lead Generation

Hinge Marketing

In a research study of 500 professional services firms, we found striking connections between online lead generation and firm growth and profitability. On the low end of the graph below, representing firms with lower levels of online lead generation, we see profitability of 14-15% of revenue. On SlideShare?

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A Guide to SaaS Lead Generation- 11 Strategies + 4 Tools

Outgrow

How Is Lead Generation Different from SaaS? SaaS lead generation is slightly different from the conventional ways. Their services are provided online, which eliminates the physical element. Now that we know what SaaS lead generation is, let’s go over some strategies to generate leads.

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The Battle for Marketing Talent in Professional Services

Hinge Marketing

That’s not inference or wishful thinking – our research shows that firms generating leads online, for example, grow faster. Firm Growth and Online Lead Generation A similar trend holds true for firms that conduct brand and marketplace research.

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B2B Marketing Agencies: How to Choose the Best Fit

BOP Design

In this blog post, we take a quick look at how to choose the B2B marketing agency that is the best fit for your needs. Start by asking what they do best. While this is common, it’s not always a best practice. As such, the right agency will be interviewing you to ensure your firm is the best fit as well. Web Design?

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Are You Reaching Your A/E/C Lead Generation Potential?

Hinge Marketing

The data showed that today, most firms are using their website for at least basic online marketing purposes: last year, 46% of firms redesigned their websites, 77% generated at least some of their leads online, and 66% plan to expand their online marketing budgets next year. Why invest in a lead generating website?