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Laugh and Learn featuring @fearlesscomp – Episode 29 | How to Sell Soap

Fearless Competitor

Jeff Ogden is President of  Find New Customers “ Lead Generation Made Simple ” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor.&# Find New Customers is one of few  lead generation companies in New York. Follow  Jeff on Twitter or download the f ree white paper on B2B lead generation.

How to turn a good white paper into a great lead generation piece

Fearless Competitor

Great content or a great lead generation tool. Do you want a trickle of leads or a flood? To illustrate, let’s look at an example of how to turn a nice white paper into a great lead generation program: Let’s say you hire a company like the B2B lead generation company Find New Customers to write a white paper for you. Quality leads matter.

Sales and Marketing leader Jeff Ogden interviewed on INTREPID radio

Fearless Competitor

Jeff and I had a fun and engaging discussion about the common mistakes organizations makes in B2B sales, lead generation, content generation, HubSpotTV, and the strong marketing utility of publishing white papers and guest posting. Follow  Jeff on Twitter or download the  free white paper on B2B lead generation. Quality  sales leads matter.

Inbound Marketing – Simplified

Fearless Competitor

Inbound marketing is a critical part of B2B lead generation today. Jeff Ogden is President of  Find New Customers “ Lead Generation Made Simple ” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor.&# Find New Customers is one of few  lead generation companies in New York. Quality leads matter.

B2B Marketing Trends for 2016

Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. preference, lead generation) isn't new, just more intense.

7 Keys to Successful Lead Scoring

Fearless Competitor

Find New Customers to release the second in a series of great content regarding B2B lead generation. Sales Lead Generation using engaging, bite-sized content. Keys to Successful Lead Nurturing. Keys to Successful Lead Scoring. Follow  Jeff on Twitter or download the  free white paper on B2B lead generation. Quality sales leads matter.

B2B Lead Generation: New Expert Author page from Evan Carmichael

Fearless Competitor

Lead Generation Companies – and an expert authors page. B2B Lead Generation Strategies – Jeff Ogden. Jeff Ogden is President of  Find New Customers “ Lead Generation Made Simple ” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor.&#   Find New Customers is one of few  lead generation companies in New York.

Laugh and Learn featuring @fearlesscomp – Episode 13- Humor

Fearless Competitor

Jeff Ogden is President of  Find New Customers “ Lead Generation Made Simple ” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor.&# Find New Customers is one of few  lead generation companies in New York. Follow  Jeff on Twitter or download the f ree white paper on B2B lead generation.

Laugh and Learn featuring @fearlesscomp – Episode 16 – Content Marketing

Fearless Competitor

In his weekly show, Jeff Ogden, the Fearless Competitor and President of the B2B lead generation company Find New Customers shares a witty video clip with a good marketing take-away. Find New Customers is a leads generation company who helps businesses who have between 150 and 5,000 employees and sell complex products to businesses to craft marketing strategies using the best lead generation approaches, including social media marketing. Find New Customers is one of few  lead generation companies in New York. Quality leads matter.

B2B Marketing Trends for 2016

Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. preference, lead generation) isn't new, just more intense.

What Type of Content Should My Company Produce?

Fearless Competitor

With great content, business sales leads are almost impossible to obtain. I’m continually amazed by the number of B2B sellers with either no content or terrible, self centered content. Jeff Ogden is President of  Find New Customers “ Lead Generation Made Simple ” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor.&#

How to Do Great Marketing with (Almost) Zero Money

Fearless Competitor

These approaches have been primary means of attracting business sales leads in the past. one of the best ways to demonstrate knowledge is to start writing a blog. Make it really easy for prospective customers to find by posting to social networks like LinkedIn, Twitter, Facebook as well as Digg, Delicious, StumbleUpon, SlideShare (presentations), YouTube (video). You can do it.

“If we just do _, everything will be fine”

Fearless Competitor

“We don’t have time to bring in a leads generation consultant. If it were that easy to crank up B2B lead generation, savvy companies like  Eloqua ,  Kinaxis ,  Amazon and  Zappos would be a dime a dozen. You need to craft stories and build solid processes, like comprehensive lead nurturing programs. And you need clear lead definitions and lead scoring.

Why hiring a search marketing firm is a waste of money

Fearless Competitor

“Just think of all the leads that will pour in if you rank highly in Google when people search.&#. Find New Customers is top 5 on page one of Google for each of our main keywords, like B2B lead generation , sales lead generation , and lead generation companies. That is exactly what the B2B lead generation company, Find New Customers did.

Hiring for lead generation without addressing fundamental issues is….

Fearless Competitor

Just saw a demand generation job posted on Linkedin for a software company in Cambridge, MA called Endeca. Hiring someone to head demand generation is lipstick. Jeff Ogden is President of  Find New Customers “ Lead Generation Made Simple ” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor.&# Fire away!

B2B Marketing Trends for 2016

Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. preference, lead generation) isn't new, just more intense.

Laugh and Learn featuring @fearlesscomp

Fearless Competitor

Jeff Ogden is President of  Find New Customers “ Lead Generation Made Simple ” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor.&# Find New Customers is one of few  lead generation companies in New York. Follow  Jeff on Twitter or download the  free white paper on B2B lead generation. Quality leads matter. In fact, a recent study found that sales teams with fewer, high quality  sales leads closed more than sales teams with more leads of dubious quality.

Spring Training, Spring Football and Marketing

Fearless Competitor

B2B Lead Generation – Have You Built the Foundation? Where is your agreed definition of a lead? Jeff Ogden is President of  Find New Customers “ Lead Generation Made Simple ” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor.&#   Find New Customers is one of few  lead generation companies in New York.

Why you will never see an ad for Find New Customers

Fearless Competitor

We are a different kind of b2b lead generation company. We share great content on b2b marketing , sales lead generation , lead nurturing , lead scoring , etc. Find New Customers is one of few  lead generation companies in New York. Follow Jeff on Twitter or download the highly acclaimed guide to B2B lead generation , How to Find New Customers.

How to Find New Customers – the Bible of B2B marketing

Fearless Competitor

Lead Generation Made Simple – and a true classic ( Click link below or image to grab it ). There is so much being written about demand generation, but most of it doesn’t make demand gen simple to understand. Lead Generation expert. Just click the image of How to Find New Customers to download this classic white paper on marketing lead generation for free.

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How to Deal with Key Content Marketing Challenges

Fearless Competitor

Content marketing is a b2b marketing imperative and this video by Jeff Ogden, the Fearless Competitor and President of the B2B lead generation company Find New Customers is outstanding. Jeff Ogden is President of  Find New Customers “ Lead Generation Made Simple ” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor.&#   Find New Customers is one of few  lead generation companies in New York. Follow  Jeff on Twitter or download the  free white paper on B2B lead generation.

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Sunday thoughts

Fearless Competitor

By now, we have our weekly leads report from  Marketo. “ 7 Keys to Successful Lead Nurturing “ Frankly, everyone doing lead nurturing should download it. We don’t even use a signup form. I’m shocked how many companies don’t “get b2b lead generation.&# Sales lead generation is critical to deliver business sales leads.

The Edelman Trust Barometer 2011

Fearless Competitor

B2B Lead Generation – Trust is the Critical Ingredient. Jeff Ogden is President of  Find New Customers “ Lead Generation Made Simple ” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor.&#   Find New Customers is one of few  lead generation companies in New York. Follow  Jeff on Twitter or download the  free white paper on B2B lead generation. Quality sales leads matter. Every CEO needs to hear this! What is the state of Trust in Business today? contact-form].

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Thank you, Marketo and Jill

Fearless Competitor

The B2B generation company Find New Customers started when. Marketo approved the writing of the remarkable sales lead generation white paper entitled How to Find New Customers. 2011 is shaping up to be the best year ever at Find New Customers. Find New Customers is one of few  lead generation companies in New York. Quality leads matter.

B2B Marketing: Winning net new customers is #1 goal…

Fearless Competitor

Sales lead definitions much be agreed. Lead nurturing needs to be put in place. Lead scoring must be agreed and implemented. These are the kinds of areas where the B2B lead generation experts at Find New Customers can help. Follow  Jeff on Twitter or download the  free white paper on B2B lead generation. Quality  sales leads matter. In fact, a recent study found that sales teams with fewer, high quality sales leads closed more than sales teams with more leads of dubious quality. for 2011 and 92% raised quotas. Only 6.5%

Forrester Confirms Continuing B2B Sales and Marketing Alignment Gap

Fearless Competitor

We love comments, retweets, Twitter followers and Facebook fans (okay, likes). Jeff Ogden is President of  Find New Customers “ Lead Generation Made Simple ” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor.&# Find New Customers is one of few  lead generation companies in New York. Quality leads matter. In fact, a recent study found that sales teams with fewer, high quality  sales leads closed more than sales teams with more leads of dubious quality. Everyone talks about it.

B2B Content Marketing: HubSpot May Be the Best in the World

Fearless Competitor

Do Salespeople want more leads? And they host a weekly online “TV&# show featuring special guests. ( I was the guest back on November 19, 2010 ). This is why Find New Customers is a prodigious publisher of great free content, like our new “cheat sheet&# 7 Keys to Successful Lead Nurturing , and we do not spend one dime in advertising. Quality  sales leads matter.

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Greatest Challenge Facing CMOs Today – Generating High-Quality Sales Leads

Fearless Competitor

“The vast majority of CMO’s in the study indicated that generating high quality leads is their top challenge. You really fix the problem, you’ll need deep buyer personas, content marketing, lead nurturing, lead scoring and more. By same token, B2B lead generation is one hairy beast – best left to the professionals.

Find New Customers: Collecting registrations – right and wrong way

Fearless Competitor

Prospects are looking for information and not interruption while engaged in your B2B lead generation programs.  After all, you cannot start lead nurturing without prospect information.  Here’s an example of what not to do in your lead generation programs.  Find New Customers is one of few lead generation companies in New York. Last name.

Thought Leadership Interview #11 – Jeff Chamberlain of Aprimo

Fearless Competitor

We’re on a mission to bring our readers the very best. CSO Insights recently found that quota achievement was at its lowest rate ever, lead generation budgets were flat or cut, and quotas were being raised.  That means marketing working closer with sales to understand all the touch points (not just the definition of a lead) so you can work from a common understanding of what is important, work from the same set of metrics measured the same way, and be in sync on target markets and messaging.  How can a robust online presence help generate leads?

The Invisible Sales Rep

Fearless Competitor

This post was particularly interesting to me because of my online presence and the fact that 8 out of 10 buyers claim they found the seller. Yet Miles points out here most salespeople fail to embrace the online world. Total # of Employees from this Company on LinkedIn:  165. # of Twitter users:  11. # of Blogs (suitable for business audience):  0. Quality leads matter.

The Decks Are Cleared and the Rocket is Ready to Launch

Fearless Competitor

B2B Lead Generation – my entire focus now. Now that I no longer write the B2B Sales Lounge for OneSource (I wish them all the best, but it does not post very frequently anymore), I can devote my full attention to this awesome blog on B2B lead generation and marketing, Fearless Competitor. That company needs 7 Keys to Successful Lead Nurturing badly.

B2B Lead Generation: The Power of Video

Fearless Competitor

Do Salespeople Need More Leads? B2B Lead Generation Using Online Video. And why we have our very own Find New Customers YouTube channel - filled with great videos on B2B marketing and lead generation. Jeff Ogden is President of the B2B lead generation consultancy Find New Customers “ Lead Generation Made Simple ”. Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor.&#   Find New Customers is one of few  lead generation companies in New York. Yes, Indeed!

The Aprimo Marketing Summit 2011

Fearless Competitor

The President of Find New Customers , a lead generation company , just returned from the Aprimo Marketing Summit in Florida, where I was host of the B2B track. Thanks for inviting the B2B lead generation company Find New Customers to your great event. Find New Customers is one of few  lead generation companies in New York. Quality leads matter.

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Getting Ready for the Aprimo Marketing Summit

Fearless Competitor

But you may be wondering… How do you publish TWO blogs every day and often multiple times a day, while running the B2B lead generation and social media company, Find New Customers –  and host a huge event like this? Fearless Competitor (B2B Lead Generation and Marketing). Find New Customers is one of few  lead generation companies in New York.

Personality – the Missing Ingredient in B2B Marketing

Fearless Competitor

Jeff Ogden is President of  Find New Customers “ Lead Generation Made Simple ” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor.” Find New Customers is one of few  lead generation companies in New York. Follow  Jeff on Twitter or download the f ree white paper on B2B lead generation. Boring.

Find New Customers – Improve email marketing in 2011

Fearless Competitor

Email is the lynch-in of B2B lead generation today. 77% of all US online consumers say they have become more cautious in the past year about giving their email addresses to companies. Jeff Ogden is President of  Find New Customers “ Lead Generation Made Simple ” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor.&#

Hosting the B2B Track at the Aprimo Marketing Summit 2011

Fearless Competitor

Jeff Ogden is President of  Find New Customers “ Lead Generation Made Simple ” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor.&# Find New Customers is one of few  lead generation companies in New York. Follow  Jeff on Twitter or download the  free white paper on B2B lead generation. Quality leads matter. In fact, a recent study found that sales teams with fewer, high quality  sales leads closed more than sales teams with more leads of dubious quality. Why not?

I’ve seen the future of search, and it’s social

Fearless Competitor

B2B Lead Generation : Social Becomes an Important Element in Search. Jeff Ogden is President of  Find New Customers “ Lead Generation Made Simple ” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor.&#   Find New Customers is one of few  lead generation companies in New York. contact-form].

“If we just do _, everything will be fine”

Fearless Competitor

Jeff Ogden is President of  Find New Customers “ Lead Generation Made Simple ” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor.&# Find New Customers is one of few  lead generation companies in New York. Follow  Jeff on Twitter or download the high acclaimed  white paper on sales lead generation.