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Performance Marketing: Tools, Techniques and Best Practices

Marketing Insider Group

This isn’t just throwing ads out there and hoping for the best. In this post, we’re exploring the essential tools, techniques, and best practices you need to elevate your performance marketing game to its peak potential. Test different variations to see which one performs best. Understand Your Audience.

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Five Social Proof Best Practices for 2022

Webbiquity

They’ll recommend you because they honestly believe you are the best business for the job. Social media is a great channel for community growth. Businesses want to work with the best in the business. They claim that they’ve worked with hundreds of global clients and show you the best of the best.

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10 advanced social media copywriting best practices

Sprout Social

Yet, strong social media copywriting skills remain the foundation of bringing a social strategy to life. According to Rachael Goulet, Sprout Social’s Director of Social Media, “Whichever social networks you use, effective writers know how to tailor their writing for different audiences and platforms.” What does their voice sound like?

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Celebrating Black History Month: Best practices for celebrating on social media and beyond

Sprout Social

In this article, we’ll explore best practices for honoring Black History Month and feature stand-out brands who champion and celebrate all year long. DEI as a business best practice So why should brands be cautious of withdrawing their previous DEI commitments and embrace celebrating cultural heritage months like Black History Month?

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Best practices for multicultural marketing

SmartBrief - Marketing

Multicultural marketing in the US is expected to grow 8% in 2024, per PQ Media , though it’ll still account for less than 6% of total marketing spending this year. Last year, SmartBrief conducted a survey among our readers and gathered best practices in multicultural marketing. They all boil down to this: Representation matters.

Practices 101
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Data Hygiene Best Practices

SmartBug Media

Whether you are merging databases, implementing a new system, or simply looking to improve the quality of your data, following a set of data hygiene best practices will help you optimize your database, enhance efficiency, and unlock your business’s true potential. What Is Data Hygiene?

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Email newsletter guide: Performance Optimization and analytics best practices (Part 3 of 3)

SmartBrief - Marketing

Content elements (overall length, use of bullet points and embedded media) CTAs Sending schedule (week, day, time, etc.). Tuesdays and Wednesdays are the best days to send emails. However, there are best practices to consider that do not require extensive testing and segmentation. Design elements (masthead, layout, etc.)