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The 22 Best Virtual Event Platforms

Webbiquity

Online gatherings are no longer limited to team meetings and webinars using same old video calling tools. As noted previously in this list of top webinar tools, what separates compelling must-attend events from ho-hum gatherings is the quality of the content, promotion, presenters, and—increasingly—the underlying technology platform.

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Taking LinkedIn to New Heights With Updated Tools

Adobe Experience Cloud Blog

LinkedIn has always been the social network for business connections and, as such, has maintained a more professional facade of social networking. However, they have slowly been adding some new features that help users to be more interactive and social in nature. Native Videos. Key Takeaways for Your Business.

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4 Tools to Make You a Content Curating Master

Adobe Experience Cloud Blog

Today, I use a set of tools that automate these steps. The tools not only save me time, they also surface content I otherwise would have missed. In this blog, I’ll cover the tools that I use as well as best practices for content curation. Content Curation Best Practices. Social Scheduling via Buffer.

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How to Audit your Email Campaigns for Better Results

Webbiquity

Security: Determine whether your company follows all necessary practices to ensure safe information transmission. Many of the basic elements of solid email marketing practices (e.g., regulatory compliance) are handled automatically or by choosing the right settings in whatever email marketing tools you use. Content Creator(s).

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The 7 Best Social Media Analytics Tools for Marketers in 2020

Hubspot

Social media is an undeniably powerful marketing tool in 2020. We've seen the stats that back up using social media as a legitimate business practice. And we've seen examples of companies that saw phenomenal ROI after a social media campaign. With social media analytics tools.

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Four Things Smart Marketers Do With Press Coverage

Adobe Experience Cloud Blog

Here’s how: Socialize It. Post that article to your social followers! Here’s an example of a tweet Marketo shared that does this: Incentivize It. There are lots of tools available now to incentivize employees and brand advocates to share news like this via their social channels. Put Some Paid On It.

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Email Marketing: Best Practices & Pitfalls

Blue Flame Thinking

Email marketing is a powerful tool and a critical part of your channel mix. Enterprise solutions like Salesforce and Marketo offer powerful integrations and additional CRM management. Tools like ConvertKit offer a streamlined email builder. Pricing is generally based on the number of contacts and emails you want to send.