Adobe Experience Cloud Blog

JULY 26, 2019

Marketing Nation Live, a B2B Marketing virtual event, is bringing together marketers from all over the world on September 18 for a day full of inspiration, education, and social networking. Perhaps the best part of all: You can put your suitcases away because it’s a virtual event. Here’s why we think you should register.

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Peer-to-peer B2B Thought Leadership Marketo Digital Transformation 49

Adobe Experience Cloud Blog

MAY 30, 2017

Employee advocacy allows you to fast forward your social media marketing strategy by empowering employees to share organic content across their personal profiles, in turn, driving brand awareness , engagement, and lead generation. Like with any social media strategy , you need to envision what success looks like.

Webinar Metrics 133

Webinar Metrics Ad Building B2B Thought Leadership Peer-to-peer 133

Adobe Experience Cloud Blog

JUNE 21, 2016

Author: Aleece Germano As a digital marketer, you might be asking yourself this question: “Where’s my (social) ROI?” Your peers tell you it’s impossible: “You want to attribute revenue dollars to social? Now, let’s explore how to measure the ROI of B2B social campaigns with multi-touch attribution: 1.

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Multi-Touch Attribution ROI Top of Funnel Social Marketing 101

Adobe Experience Cloud Blog

FEBRUARY 16, 2018

They bring your best customers together and attract a wider audience from your target market. Each technique uses technology and event marketing trends to keep attendees engaged, boost social proof, and improve the content around your event. This approach adds an element of social proof and helps tap into a wider audience.

Digital Asset Management 134

Digital Asset Management Buzz Peer-to-peer Top of Funnel 134

Adobe Experience Cloud Blog

SEPTEMBER 20, 2012

Both the days and nights have been jam-packed with learning, networking, and having fun. And it is social that has helped create even more sources of information. Your audience starts building itself and gives you constant feedback through social and content sharing. What an amazing concert and a HUGE a crowd.

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Marketo Peer-to-peer Social Marketing Paid Search Agency 48

Adobe Experience Cloud Blog

NOVEMBER 9, 2016

While many have already started the process of building employee advocates, with few resources and peer examples, they’re writing their own playbooks and building programs from scratch. Questions you should consider include: What is our policy on social media in the workplace? How do we explain why we’re doing this?

Budget Programs 134

Budget Programs Peer-to-peer Marketing Automation Services Thought Leadership 134

Adobe Experience Cloud Blog

AUGUST 10, 2016

Author: Elaine Ip As a marketer, are you using social media to reach the 67.4% Social media is now status quo in a business’ digital presence. Users expect to see their favorite brands on social media and are having conversations about your brand—whether or not you’re a part of them. of internet users who are on it?

Social Media 48

Social Media Peer-to-peer Social Marketing Media 48

Adobe Experience Cloud Blog

MAY 31, 2012

This feeling of being part of an important moment was almost palpable during our recent Marketo Summit here in San Francisco (which was celebrating its own big moment with the 75 th Anniversary of the iconic Golden Gate Bridge). More than 1,400 people descended on our city to be a part of the Marketo Summit 2012.

Marketo 48

Marketo Peer-to-peer Word of Mouth Marketing Automation Services 48

Adobe Experience Cloud Blog

FEBRUARY 25, 2019

Celebrate your customers: Video testimonials can be huge social proof points. You’ve got a loyal following of delighted customers. Now it’s time to grow. But to do that, you need leads. The question is, how do you go about getting them? What techniques and approaches will help you generate a consistent stream of leads this year and beyond?

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Small Business Marketing Paid Content Lead Generation Lead Scoring 134

SpotMe Blog

JULY 21, 2022

In that case, there are powerful hybrid event best practices that will boost engagement and help your participants get the most out of the experience. #1: To compete with other events and offer the best meeting options, you need a hybrid event platform that provides more capabilities and engages your virtual audience. .

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Practices Enterprise Management Best Practices Webinar Metrics 52

Adobe Experience Cloud Blog

FEBRUARY 9, 2011

by Heather Watkins On December 6, 2010, Marketo launched its revamped customer community on the Salesforce.com platform to give our customers the ability to: Get product answers quickly. Connect and share resources with other Marketo peers. Suggest features for the Marketo Roadmap.

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Marketo Communities Features Peer-to-peer 48

Heinz Marketing

AUGUST 3, 2020

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. What are some best practices you recommend to just be better at sharing consistently? By Matt Heinz , President of Heinz Marketing. What should my brand be? Matt: Alrighty.

Sales Management 117

Sales Management Top of Funnel Paid Search Agency Lead Ranking 117

Adobe Experience Cloud Blog

APRIL 25, 2017

We kicked off the 2017 Marketing Nation Summit on Sunday with an amazing Fun Run, Marketo University training, and our annual customer and partner awards gala, The Revvies. Author: Ellen Gomes As 6500+ marketers descended on Moscone in San Francisco, it could only mean one thing. Marketing Nation Summit has arrived. What a start!

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Paid Search Agency Marketo Marketing Budget Planning 113

Adobe Experience Cloud Blog

AUGUST 4, 2015

This indicates that what buyers want most is to interact with a community of like-minded professionals through product reviews and peer discussions. B2B tech yelpification describes the way in which companies present buyers with peer reviews of B2B tech products to allow them greater insight into the product’s functionality.

Enterprise Management 48

Enterprise Management Peer-to-peer Work Management Marketing Management 48

Adobe Experience Cloud Blog

JULY 31, 2012

by Jason Miller It’s a business-eat-business universe and B2B marketers today must utilize social media channels if they want a chance at surviving alone in the deep recesses of space. Businesses that understand the importance of adding social elements to their marketing campaigns empower customers and prospects to share with their networks.

Peer-to-peer 48

Peer-to-peer B2B Marketing Word of Mouth Social Marketing 48

Kapost

MARCH 10, 2017

Events serve up the perfect blend of what organizations need to shape content messages and learn about the latest tech and marketing insights with a little fun, food, and socialization thrown into the mix. How will you pass along insights to customers via a social media strategy, video, customer interactions or relationship building?

B2B Marketing 66

B2B Marketing B2B Advertising Agencies Work Management 66

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

Author: Anastasia Pavlova Whether you’re a small to medium-sized business or a larger enterprise organization, marketing automation is your company’s best bet for staying competitive in this digital age. Marketo and Ascend2’s Marketing Automation Strategy Survey. .– It’s a tall order, and you want the very best.

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Marketing Automation Services Enterprise Management Work Management Marketing Management 134

Adobe Experience Cloud Blog

JULY 25, 2012

Most B2B marketers know that social media plays an important, and growing, role in their demand generation strategies. However, not as many understand that social media now plays a crucial role in reaching and influencing C-level executives. Breaking Down Assumptions about Social Media. We are very excited to welcome him.

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Peer-to-peer Social Media Demand Allocation 48

Adobe Experience Cloud Blog

NOVEMBER 27, 2012

Facebook boasts the largest user base of any social network and it’s essential that you have a presence here or your business will simply be missing opportunities. In October Marketo released the Definitive Guide to Social Marketing and I added more budget into standard Facebook ads to promote it.

Lead Generation 48

Lead Generation Facebook Peer-to-peer Generation 48

Adobe Experience Cloud Blog

AUGUST 16, 2012

I was particularly struck by the actual data that showed how buyers are using social media in the process, especially by age. I was particularly struck by the actual data that showed how buyers are using social media in the process, especially by age. Some key findings: Overall use of social media in buying is still somewhat low.

Social Media 48

Social Media Peer-to-peer Word of Mouth WOM 48

Adobe Experience Cloud Blog

JULY 26, 2012

Enter the Marketo Champion program that was launched in June of 2011. In the last year, we’ve seen a substantial increase in our social media engagement, community contribution, and overall reference activity by our Marketo Champions and customers hoping to reach Champion status. Advocates for Marketo in B2B social media.

Lead Scoring 48

Lead Scoring Lead Ranking B2B Marketing Peer-to-peer 48

Leadspace

JANUARY 4, 2017

Hello, all, and here’s to a promising 2017! As most of you know, I had a big change in 2016. After creating, building, and leading the Oracle Marketing Cloud from obscurity to industry leadership for the last 3 years, which was a beyond-amazing career experience (thank you Oracle!), Real-time content/offer management. Real-time data enrichment.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Adobe Experience Cloud Blog

JUNE 3, 2016

Customers who have good experiences with your brand are motivated to inform their peers by sharing their experiences. Customers who have good experiences with your brand are motivated to inform their peers by sharing their experiences. UGC provides relevant information without trying to sell anything. Let Your Customers Do the Talking.

User-Generated Content 48

User-Generated Content Generation Peer-to-peer Business 48

Adobe Experience Cloud Blog

AUGUST 22, 2012

by Dayna Rothman As Ralph Waldo Emerson put it “our best thoughts come from others”. An excellent way to get your audience engaged, is to provide them with a reason to share your message on their social networks. In contrast, the same study showed that 76% believe what their peers have to say about a brand. Co-creation.

Peer-to-peer 48

Peer-to-peer Campaigns Urgency Marketing Marketo 48

SalesIntel

AUGUST 21, 2023

In this article, we’ll look at the benefits of personalization, some best practices, and more. Some channels you can use include email, SMS, social media messaging, web, mobile apps, or even physical retail spaces. That’s where personalization for B2B marketing campaigns comes in handy. What is Marketing Personalization?

Enterprise Management 40

Enterprise Management Marketing Budget Work Management Marketing Management 40

Adobe Experience Cloud Blog

APRIL 17, 2011

by Maria Pergolino Today, business buyers are savvy and turn to search, social networking and peer recommendations rather than company sales teams when searching for business solutions. To build revenue, the question still remains: should B2B social media be used as a sales channel? best practices for optimal conversions.

Social Media 48

Social Media Top of Funnel Advertising Channels Peer-to-peer 48

Adobe Experience Cloud Blog

FEBRUARY 17, 2016

Predictive analytics, engagement marketing, and account-based marketing all took hold, and companies like Facebook announced that more than 8 billion videos are viewed every day on their social network. Whoa, wait a minute, WHAT?! From lean-back to lean-forward. From generic to personal. From marketing to sales.

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Top of Funnel Video Marketing Personalization B2B Thought Leadership 48

Adobe Experience Cloud Blog

MARCH 2, 2011

Social Networking – The ability to instantly tap into a large data stream and crowdsource advice from strangers is a really new thing, even if it doesn’t feel like it to us marketers. Ease of engaging with colleagues and peers – It is so much easier to maintain ties and engage with a much larger network of peers.

Peer-to-peer 48

Peer-to-peer Webinar Metrics Word of Mouth Social Networks 48

Adobe Experience Cloud Blog

OCTOBER 4, 2012

by Jon Miller One question we hear all the time from customers is how to measure the ROI of social media. While I won’t talk here about the ROI of all social media, I do want to drill into the return on paid social media advertising. Paid Advertising Opportunities on the Major Social Media Channels.

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Paid Content Paid Social Agency Social Media ROI 48

Adobe Experience Cloud Blog

OCTOBER 23, 2012

Megan has several years of experience on the topics of small business marketing, copywriting, SEO, online conversions and social media. By tapping into your customer’s referral networks you are amplifying your reach and getting new customers through the door. Marketing purses to men might not be the best use of your hard earned sales.

Budget Programs 48

Budget Programs Marketing Budget Advertising Agencies Peer-to-peer 48

Adobe Experience Cloud Blog

NOVEMBER 14, 2012

by Robin Bordoli Today Marketo is excited to announce the launch of our new partner ecosystem, Marketo LaunchPoint. At Marketo, we define an ecosystem to be a complementary set of solutions that amplify the power of the underlying marketing platform , extending the value of what you already have. What is an ecosystem?

Work Management 48

Work Management Marketing Management Peer-to-peer Marketo 48

Adobe Experience Cloud Blog

JUNE 1, 2010

While every marketing position likely requires a mix of writing, lead generation , public speaking, decision-making, networking, critical-thinking and researching skills, there are a few key skills that every marketer needs to have mastered. These include: Analytics skills – Take responsibility for your marketing.

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Peer-to-peer Planning Forecasting Marketo 48

Adobe Experience Cloud Blog

JUNE 6, 2011

Business buyers are becoming more savvy with social networking and other modern tools, using them to search for product information and exchange that information in peer-focused meeting spaces. Integrate social media strategies. Here are five key areas leading marketers are paying attention to now.

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Lead Generation Sales Qualified Leads Generation Lead Scoring 48

Adobe Experience Cloud Blog

MAY 8, 2011

Schaub and Marketo’s SVP of Sales, Bill Binch, conducted a Marketo Revenue Masters webinar called ‘ From No Budget to Signed Deal Using Provocation-based Selling ’. Bill Binch and I answered these questions in the Marketo Revenue Masters webinar about Provocation-based Selling. Thanks for your follow-up questions.

Peer-to-peer 48

Peer-to-peer Budget Programs Marketo B2B Thought Leadership 48

Adobe Experience Cloud Blog

NOVEMBER 6, 2009

Attend Dreamforce Global Gathering 2009, one of the year’s premier sales and marketing events, to gain proven best practices, how-tos and practical training on the latest Cloud Computing solutions. Join Marketo Vice President of Marketing Jon Miller at 3:30 pm on Wed., Acquire best practices for achieving sales success.

B2B Sales 48

B2B Sales Peer-to-peer B2B Marketing Marketing Management 48

Adobe Experience Cloud Blog

SEPTEMBER 29, 2009

As I wrote way back in 2007, there are plenty of things wrong with social media for B2B marketing. Social media tools like Twitter and blogs (it's frequently forgotten blogs are social media ) are becoming standard in the toolboxes of B2B marketers. Build a rock-solid reputation.

Social Media 48

Social Media Social Marketing B2B Marketing Peer-to-peer 48

Adobe Experience Cloud Blog

JULY 30, 2013

But it gets more difficult when it comes to integrating email communications with direct mail, teleprospecting, social, and other channels. And that means you need to develop a direct relationship with each individual. You can do that through making sure you are focusing on engagement with each of your nurture touches.

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Lead Scoring Lead Ranking Lead Nurturing Blast Campaigns 48