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4 Reasons B2B Companies Should Use Linkedin Company Pages, Plus 4 Examples and 4 Tips to Get Started

Adobe Experience Cloud Blog

Videos - While I agree posting videos to Youtube is an important part of your B2B marketing mix, the power of placing videos near product descriptions and product recommendations can be powerful. Check out my 5 minute video on making the best use of LinkedIn Company Pages- Products and Services tab.

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4 Reasons B2B Companies Should Use Linkedin Company Pages, Plus 4 Examples and 4 Tips to Get Started

Adobe Experience Cloud Blog

Videos - While I agree posting videos to Youtube is an important part of your B2B marketing mix, the power of placing videos near product descriptions and product recommendations can be powerful. Check out my 5 minute video on making the best use of LinkedIn Company Pages- Products and Services tab.

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What Raising a Toddler Can Teach You About Engagement Marketing

Adobe Experience Cloud Blog

As any marketer who has decided to start truly engaging with their audience can tell you, those same feelings usually apply. As a Marketo Solutions Consultant tasked with designing and configuring digital marketing strategies for our prospects, I think about engagement marketing a LOT. Guess we’re doing some running.

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5 Reasons Why Your Inbound Marketing Isn’t Working

Adobe Experience Cloud Blog

by Dayna Rothman Here is a scenario that resonates with many marketers using inbound marketing as part of their marketing mix. You create your blog, social accounts, maybe a couple of ebooks, and invest in marketing automation software. At first, things are going great! So what went wrong?

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4 Marketing Lessons from YouTube Giants

Adobe Experience Cloud Blog

Author: Raymond Coppinger Did you catch the video about the crazy guys snowboarding through New York that went viral just hours after it was posted on YouTube? Despite coming from different backgrounds and disciplines, they have created incredible marketing machines around their businesses. The rationale for this program is simple.

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4 Ways to Make Your Video Content More Measurable

Adobe Experience Cloud Blog

By integrating video and marketing automation, you can score leads, trigger an automated email that’s part of a nurture stream, and even alert sales when a hot lead has watched a certain amount of video. Content designed to “delight” customers is an important component of your marketing mix.

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10 Trends that Shaped Digital Marketing in the 2010’s

Full Circle Insights

The advent of the Internet, smartphone and social media came in different decades, but the 2010s were not without its seminal moments and trends for digital marketing. In fact, the last 10 years saw the true emergence of social media marketing, mobile marketing and SEO-building content campaigns.