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B2B Social Media Best Practices for the Integrated Age

Adobe Experience Cloud Blog

Growth Fusion is a boutique integrated marketing agency with a strong focus on ROI-driven Customer Acquisition and Demand Generation. Rajesh is a Marketo expert and has hands-on experience defining projects and implementing them at both venture-backed start-ups and consulting firms. We are very excited to welcome him.

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Introducing the Definitive Guide to Social Media Marketing

Adobe Experience Cloud Blog

Author: Elaine Ip As a marketer, are you using social media to reach the 67.4% Marketing #FOMO, anyone? Social media is now status quo in a business’ digital presence. Users expect to see their favorite brands on social media and are having conversations about your brand—whether or not you’re a part of them.

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The Truth about Social Media Leads

Adobe Experience Cloud Blog

by Jason Miller There are hundreds of differing opinions regarding the effectiveness of using social media for lead generation. This is my opinion and it comes from over two years of trial and error using what I consider to be the best tools available for the social media marketer. Inbound is not enough.

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5 Trends that Will Define the Future of Marketing Automation

Adobe Experience Cloud Blog

From the days of spray-and-pray email marketing and complicated database marketing, the technology and expertise of marketers have truly elevated marketing automation as a practice. Many marketers today excel in mainstay digital channels like email and social media.

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B2B Social Media Marketing Statistics to Ponder

Adobe Experience Cloud Blog

by Maria Pergolino Advertisers are constantly extolling the benefits of B2B social media for their business. Even professions and services beyond marketers think its one of the best things to happen to their marketing campaigns in years. however posts published in the morning seem to do the best.

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9 Must-Read B2B Social Media Thought Leader Interviews

Adobe Experience Cloud Blog

There’s no limit to the ways B2B social media marketing can help organizations build brands and amplify lead generation efforts. But for B2B marketers who have yet to venture into the social web, getting from point A to point B isn’t as cut and dry. On the Savvy B2B Marketing Blog, C. for B2B marketers.

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Achieve Real-Time, Real Engagement with Live Streaming Video [Infographic]

Adobe Experience Cloud Blog

While it’s certainly not a new concept (think televised sports games or Saturday Night Live), many social media platforms now have capabilities that allow anyone and everyone to share live videos with their audience—be it friends, families, colleagues, or prospects and customers. Captivate Your Buyers.