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B2B Social Media Best Practices for the Integrated Age

Modern B2B Marketing

Growth Fusion is a boutique integrated marketing agency with a strong focus on ROI-driven Customer Acquisition and Demand Generation. Rajesh is a Marketo expert and has hands-on experience defining projects and implementing them at both venture-backed start-ups and consulting firms. This trend is also true in the B2B market. Align Marketing Campaign with Sales Goals.

Introducing the Definitive Guide to Social Media Marketing

Modern B2B Marketing

Author: Elaine Ip As a marketer, are you using social media to reach the 67.4% of internet users who are on it? Marketing #FOMO, anyone? Social media is now status quo in a business’ digital presence. Users expect to see their favorite brands on social media and are having conversations about your brand—whether or not you’re a part of them.

The Truth about Social Media Leads

Modern B2B Marketing

by Jason Miller There are hundreds of differing opinions regarding the effectiveness of using social media for lead generation. This is my opinion and it comes from over two years of trial and error using what I consider to be the best tools available for the social media marketer. Social media leads must be nurtured. Inbound is not enough.

Achieve Real-Time, Real Engagement with Live Streaming Video [Infographic]

Modern B2B Marketing

While it’s certainly not a new concept (think televised sports games or Saturday Night Live), many social media platforms now have capabilities that allow anyone and everyone to share live videos with their audience—be it friends, families, colleagues, or prospects and customers. So how do you make the most of it as a marketer? Captivate Your Buyers. Broadcast Your Brand.

B2B Social Media Marketing Statistics to Ponder

Modern B2B Marketing

by Maria Pergolino Advertisers are constantly extolling the benefits of B2B social media for their business. Even professions and services beyond marketers think its one of the best things to happen to their marketing campaigns in years. But what are the numbers to know behind the most popular social media platforms? Facts and statistics are always really helpful when it comes to making decisions about what to pursue in a marketing mix. however posts published in the morning seem to do the best. Facebook: 800 million users.

Marketo + Column Five Webinar–Visual Content Marketing: Capture and Engage Your Audience

Modern B2B Marketing

by Dayna Rothman In B2B marketing , content creation is a must. Join Maria Pergolino, Sr Director of Marketing at Marketo, and Jason Lankow, Co-Founder and CEO of Column Five Media for our visual content webinar and learn how to light the fire around your content strategy as they show you how to effectively utilize visual content in your marketing campaigns.

How to Build a Better Inbound Marketing Machine – A Blueprint for Success

Modern B2B Marketing

by Jason Miller Inbound marketing is a highly effective strategy, but in isolation it will fail for most companies. To be successful and maximize the impact of your inbound marketing efforts, you need to combine it with other elements in your overall marketing mix. With help from our friends over at Column Five Media  we have taken a visual approach to this challenge.

Emergence of Demand Generation Role Drastically Alters Marketing Landscape

Fearless Competitor

This article, by the CEO of Marketo , Phil Fernandez is timely. He discusses the growing importance of demand generation in companies today and how that new role is continuing to evolve into a “revenue marketer&# role. Emergence of Demand Generation Role Drastically Alters Marketing Landscape. by Phil Fernandez, CEO of Marketo. Today, the role of demand generation as a discrete and increasingly vital part of the marketing function is well accepted amongst corporations (especially B2B companies). critical new marketing role was born. Moore’s Law ).

10 Fantastic Tactics to Fuel Your Content Marketing Strategy: Part 1

Modern B2B Marketing

by Jason Miller Content marketing  is the new black for B2B marketers  and many analysts predict that it’s only going to become more vital as businesses adapt to today’s social savvy buyer. According That means it’s more important than ever to include custom content in your overall marketing mix. B2B Marketing Inbound Marketing Social Media

What Your Instagram Filter Says About You [Infographic]

Modern B2B Marketing

As a marketer, user generated content is a gold mine for insights and can be a nice complement to any content marketing strategy. Smart savvy marketers that are harnessing the power of visual content and the high engagement that it delivers are much more likely to be rewarded by leveraging Instagram as part of their overall social media marketing mix.

Cracking the More Vs. Less Content Conundrum: 3 Questions to Point the Way

Modern B2B Marketing

Author: Peter Bell Running, in some ways, is a lot like content marketing. Content marketing can sometimes feel the same. This very concept was explored at the Marketing Cloud All-Stars Debate I took part in at Technology for Marketing (TFM) in London this week. Content Marketing b2b ConsumerFor one, I love running, I really do. I

Philosophy of B2B Marketing: Socrates, Aristotle, Plato and You

Modern B2B Marketing

Now the hub of all information is the Interne, and each B2B marketer is a philosopher in his or her own right, with the ability to share and evolve ideas in the work of a moment. Here are some tips to boost your B2B marketing mix, inspired by three of history’s greatest Greek philosophers. 1. Aristotle is best known for his ideas of Logos, Pathos and Ethos.

How to Use Content Curation to Overcome the Top 5 Content Marketing Challenges

Modern B2B Marketing

Author: Pawan Deshpande Content marketers have a big challenge: continuously filling their content pipeline with fresh, insightful, and relevant information. Moreover, brand managers and product marketers depend on continuing information streams. But more than that, content marketing helps you build relationships. Content Marketing b2b ConsumerProducing Engaging Content.

Introducing The Definitive Guide To Digital Advertising

Modern B2B Marketing

Digital advertising allows marketers and advertisers to reach and appeal to their core audiences in new ways and with more precision. Digital advertising is a marketing tactic that leverages the internet and its properties to deliver promotional ads to consumers on various channels. Marketers Have Greater Targeting Capabilities. Digital Marketing b2b Consumer

Top Internet Marketing Strategy Links for the Week of November 11, 2013

Sazbean

Here are the top Internet strategy, marketing and technology links for the week of November 11th, 2013… 5 Analytics Focal Points for Proactive SEO Tacticians (Search Engine Watch) The Bluebird is Flying High – How About Your Twitter Lead Gen? Marketing

B2B Marketing Mix: Will Online, Social Tactics Lead?

delicious b2bmarketing

B2B Marketing POSTs by Laura Ramos About the Author About this blog High tech marketers face incredible challenges building awareness, developing demand, enabling sales, and demonstrating marketings impact on the business in an increasingly digital world. My goal is to inspire, challenge, and engage marketers at firms that sell highly-considered products and services.

A High-Level B2B Marketing Budget Breakdown

Modern B2B Marketing

Author: Daniel Kushner We’re in the age where marketing is recognized as the foundation for business growth. Therefore, marketers have to devote time to determining  exactly how each marketing dollar will be spent so they can optimize the ROI. It’s especially important for brands that want to establish a market presence or enter an entirely new segment of the market.

4 Marketing Lessons from YouTube Giants

Modern B2B Marketing

Despite coming from different backgrounds and disciplines, they have created incredible marketing machines around their businesses. Let’s see what marketing lessons we can learn from these master storytellers: 1.  You are a media company first, [insert your business type] second. This point is obvious and yet so often neglected by marketers.

5 Ways to Speed Up Your Content Editorial Process

Modern B2B Marketing

Content marketing is an important part of a strategic marketing mix, building brand awareness, establishing thought leadership, elevating your messaging, and engaging your audience. For example, your analytics manager may be able to write content about marketing analytics or your social media listener might have awesome design skills that you can leverage.

Lead Generation for Dummies: 7 Lead Generation Strategies You Might Not Have Considered

Modern B2B Marketing

Author: Dayna Rothman Most marketers incorporate lead generation tactics like Facebook ads, events, ebook creation, email marketing, and more into their overall marketing mix. However, there are many additional creative and innovative lead generation strategies that marketers can tap into. Delving into Influencer Marketing. Going Guerrilla. What is a meme?

4 Ways to Make Your Video Content More Measurable

Modern B2B Marketing

Author: Sarah Quinn Video marketing is a strategy that’s dominating the internet right now, with 61% of businesses currently using video as a marketing tool, according to a recent survey  The State of Video Marketing 2016  by Wyzowl. And yet, many marketers still struggle to quantify and measure its ROI. Content Marketing b2b ConsumerAttract . Engage .

Marketing Mathematics: Why You Need to Invest in Website Engagement

Modern B2B Marketing

Author: Mike Telem Today, it’s such common knowledge that content marketing is an important part of any marketing mix that I don’t need to provide any stats to support the statement, because you already know it’s true. Marketers see their website as a main point of interaction between prospects and content, but they are often unsure how to strategically invest their resources.

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Marketing Trend Watch: 2014 Planning Survey

Modern B2B Marketing

Author: Maggie Jones As any marketer will tell you, planning isn’t something that happens once a year. In fact, when it comes to your marketing activities, planning is a continual, on-going activity – in order to be responsive, marketers are called upon to constantly review and reconfigure their plans. Running Multi-Channel Marketing Programs. Modern Marketing

6 Ways to Integrate Mobile Payment into Your Consumer Marketing Strategy

Modern B2B Marketing

If mobile payments make sense for your business, you can’t afford to think of them just as a technical service and neglect them as a key aspect in your marketing strategy. However, many consumer mobile marketing strategies leave out the key service of mobile payment. This is one of the biggest advantages of this system that every marketer can and should take advantage of.

What Raising a Toddler Can Teach You About Engagement Marketing

Modern B2B Marketing

As any marketer who has decided to start truly engaging with their audience can tell you, those same feelings usually apply. One night, as I was coaxing him into finishing the food on his dinner plate (he had already excused himself to go throw blocks at the dog), I thought about how the lessons I have learned as a parent apply to engagement marketing. Listen. Listen to their cues.

9 Twitter Tips for B2B Marketing Success

Modern B2B Marketing

by Maria Pergolino B2B social media marketing involves a carefully planned mix across multiple channels to build relationships and increase lead generation.  To ensure the effectiveness of such marketing mixes, it’s important to continue checking initiatives against overarching business goals, and allow time to calculate ROI of marketing efforts.

Introducing Seed Nurturing

Modern B2B Marketing

However, what happens when qualified prospects visit your site or social media sites anonymously where you don't necessarily have their names or e-mails? It comes down to is this: prospects are educating themselves long before you actually identify them by landing on your corporate Web site as anonymous visitors, and researching your products and services through third-party resources, word-of-mouth recommendations, and social media sites. Seed nurturing best practices. Make valuable content freely available on your site and over social media.

4 Reasons B2B Companies Should Use Linkedin Company Pages, Plus 4 Examples and 4 Tips to Get Started

Modern B2B Marketing

Videos - While I agree posting videos to Youtube is an important part of your B2B marketing mix, the power of placing videos near product descriptions and product recommendations can be powerful.  In new LinkedIn Products and Services pages you see videos right when they are most desired, when prospects, vendors and friends are viewing your company information. Ready to get started? 

Creating Your Big Rock Content Piece: 5 Must-Have Tips For Success

Modern B2B Marketing

by Dayna Rothman When determining your content marketing mix, you want to make sure that you have what we at Marketo call  “Big Rock Content Pieces”. At Marketo, our “Big Rocks” are in the form of our Definitive Guides, which can be 80+ pages jam packed full of awesome content and tips. B2B Marketing Modern B2B Marketing b2b marketing content marketing

5 Key Takeaways From Content Marketing World 2012

Modern B2B Marketing

by Jason Miller I was fortunate enough to be in attendance at this year’s Content Marketing World conference which wrapped last week in Columbus, OH. This is the mecca for content and social media marketing, and on hand were the superstars of the industry from across the country and around the world. There are Five Massive Movements That Have Changed Marketing Forever.

The Next Era of Marketing: Aditya Joshi of Bain on Strategists, Technologists and Analysts

Modern B2B Marketing

encourage you to check out my original post about the new era of engagement marketing for context. Also, don’t miss last week’s post   — an interview with Seth Godin, who discussed the shift from transactional and mass marketing to an engagement model centered on building personalized, lifelong relationships. Shifting toward a truly a “marketing first” world. Really fast. 

5 B2B Marketing Infographics You Can’t Go Without

Modern B2B Marketing

As marketers, we thrive off data visualization using graphics, charts and images to educate ourselves and tell our stories. Whether your B2B marketing efforts can use more information on social media, content marketing or demographics, your marketing mix can’t afford to go without these 5 useful infographics: 1. CMO’s Guide to The Social Landscape.

5 Reasons Why Your Inbound Marketing Isn’t Working

Modern B2B Marketing

by Dayna Rothman Here is a scenario that resonates with many marketers using inbound marketing as part of their marketing mix. You create your blog, social accounts, maybe a couple of ebooks, and invest in marketing automation software. You see more blog subscribers, a huge increase in website traffic, and your social media followers are way up.

The Definitive Guide to Engaging Email Marketing

Modern B2B Marketing

Meanwhile, social media encourages them to share and compare, while mobile devices add a wherever/whenever dimension to every aspect of the experience. To succeed with modern email marketing , you need to know: What makes email truly trusted and engaging. So how can marketers do these things?  Email Marketing Author: Jon Miller Buyers today are empowered.

The #1 Best-Kept Secret in SEO

Modern B2B Marketing

Whether you’re part of an enterprise marketing effort, or a team of one, we could all use a little secret magic in our SEO efforts. Think again. I’m willing to bet there’s one you haven’t included in your overall marketing mix. First, not everyone realizes how valuable press releases can be to your marketing strategy. Modern Marketing Press releases.

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7 Rules to Live By for Creating Legendary Webinars

Modern B2B Marketing

Author: Tania O''Connor Webinars, done well, can be an integral part of your event marketing mix. They are a chance to get to know your market, leverage the expertise that resides in your organization, and establish thought leadership. For example, say you are marketing office supplies. Practice. Event Marketing Introduction to ABC Office Supplies”.

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17 Compelling And Highly Usable B2B Marketing Statistics

Modern B2B Marketing

Knowing what’s happening in the B2B marketing industry is key to understanding current and future trends. One of the best sources of information is industry statistics. For your use in PowerPoints, to share with associates or just to get up to date, below are 17 usable and compelling B2B Marketing stats collected from various sources around the B2B industry: B2B Social Spending.

How to Measure the ROI of Your Marketing Programs

Modern B2B Marketing

by Jon Miller (@jonmiller) Measuring the contribution that a given marketing program has on revenue and profits is the holy grail of marketing measurement. As a result, perhaps the most common question marketers ask is, “ did this program (this tradeshow, this email blast…) deliver a return on our investment (ROI) ?”. Why Measuring Marketing Programs is Hard. Definition.

Famous Business Leaders Offer Their Advice About Fear

Modern B2B Marketing

little fear is a great motivator that can push people (B2B marketers included) and businesses to achieve greatness. Some of the scariest aspects of today’s ever-evolving B2B marketing world are nearly enough to make you want to hide under your desk rather than try anything different. The times they are a-changing, and your marketing style should too, even if your product doesn’t.

Infographic Art: The Types and Trends Marketers Need to Know

Modern B2B Marketing

by Maria Pergolino Infographic Art: The Types & Trends Marketers Must Know. When these facets are all combined, infographics can serve as a powerful addition to your content marketing mix by raising brand awareness and driving your target audience to your online destinations. Are you using infographics as part of your marketing mix?