Choozle

MARCH 5, 2024

Attention digital marketers and agencies: California’s recently updated privacy regulations are now in full effect. T he California Privacy Protection Agency (CPPA) has signaled they intend to enforce them quickly. Here at Choozle, we’re privileged to have Ben Isaacson as our Fractional Privacy Officer.

Privacy 76

Privacy Privacy Policies Advertising Agencies Paid Search Agency 76

Martech

OCTOBER 30, 2023

Whether it’s content in the form of a weekly newsletter, a personalized promotion or an important account update, marketers need to trust that their message will be delivered and that they’ve optimized those messages to get maximum engagement. This happens when your subscribers opt in through a sign-up form.

Email Marketing 107

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 107

Navigate the Channel

JANUARY 3, 2024

Use opt-in forms on your website, social media and other channels to collect email addresses from individuals genuinely interested in your content or products. Trust us on this one. On one hand, higher levels of personalization, identified as including the highest number of personal references, are shown to perform the best.

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

Adobe Experience Cloud Blog

FEBRUARY 2, 2011

by Josh Aberant In this privacy blog series , we’ve been reviewing the trends and changes happening in US privacy within online marketing and business. One of the biggest recent announcements was, of course, the FTC’s privacy report “Protecting Consumer Privacy in an Era of Rapid Change”. Do Not Track: (a.k.a.

Privacy Policies 48

Privacy Policies Privacy Privacy Protection Marketo 48

Litmus

DECEMBER 13, 2021

Data privacy measures are increasing and each new regulation impacts how email marketers reach their audiences. In 2014, Canada’s Anti-Spam Law (CASL) went into effect, with The European Union’s privacy law— General Data Protection Regulation (GDPR) —following in 2018. How can you put this into practice?

Privacy 103

Privacy Opt-out Contingency Planning Opt-in 103

Convert

MARCH 21, 2023

Scroll maps show you how deep visitors reach into your page and help you understand the best place to position crucial info. Scroll maps show you how deep visitors reach into your page and help you understand the best place to position crucial info. This article was months in the making. It’s called color temperature.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Litmus

JULY 20, 2021

And with Apple’s Mail Privacy Protection on the horizon, the open rate for your Apple Mail users may be overinflated (and useless). Every email marketer knows the feeling of satisfaction when an email goes out: one part relief, one part anxiety. But what email metrics and key performance indicators (KPIs) should you measure?

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Webinar Metrics Click Rate Deliverability Open Rate 135