Adobe Experience Cloud Blog

DECEMBER 4, 2009

I recently received a question from a Marketo customer about best use of links in emails. Essentially, the customer wanted to know how and when to put links in an email communication to a prospect. A link should be identifiable to the email reader by the color and because it is underlined. Example: Marketo.

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Kabbage

NOVEMBER 9, 2016

Here are our lists from previous years: The 25 Best Marketing Blogs of 2014. The Best Marketing Blogs of 2015. If you’re looking for the best resources on all things marketing or simply want to fill up on some great content – check out this comprehensive list of the best marketing blogs from 2016. MarketingProfs.

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Adobe Experience Cloud Blog

MARCH 11, 2015

This year, Marketo is going big. We are hosting 10+ sessions featuring marketing thought leaders from organizations like My Fitness Pal, The Economist, Kaiser Permanente, Mashable, and of course, Marketo! Author: Dayna Rothman We can’t wait for SXSW! Event Marketing Infographic b2b Consumer'

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Adobe Experience Cloud Blog

OCTOBER 25, 2016

Marketo is happy to be one of the partners contributing to this vision through our integrations with Facebook that connect the dots between seemingly disparate activities, digitally and offline. A Marketo Case Study. in-store purchases, event attendance, content downloads), to digital campaigns to optimize their program and spend.

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Adobe Experience Cloud Blog

MARCH 19, 2020

Thanks to tools like Marketo, it’s possible to integrate with Sending Platforms and orchestrate online-to-offline campaigns, where an offline experience is triggered by marketing automation. . 3 Online-to-Offline Campaigns Made Possible with Marketo. And enabling online-to-offline experiences is one of the ways we do that.

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Adobe Experience Cloud Blog

JULY 23, 2014

Today, Marketo announced that they’re standing up for the next generation of marketers. Partnering with Cal Poly’s Orfalea College of Business , Marketo will be helping to prepare undergrads for this new world of marketing. Marketo Goes to College was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].

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Adobe Experience Cloud Blog

MARCH 2, 2017

For example, Marketo customers don’t simply want to learn how to use our platform for the sake of being certified Marketo users. They are interested in being the best marketers they can be and staying at the top of their game in terms of the latest trends and techniques.

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Adobe Experience Cloud Blog

MARCH 25, 2014

And in our short history, it sure seems like people want Marketo. First, we heard customers in the UK asking for our technology; in 2011 we took the international plunge and hung the first global Marketo shingle up in Dublin. Read the full press release on Marketo’s Japanese expansion here. The same is true in business.

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Adobe Experience Cloud Blog

JUNE 8, 2015

At Marketo, we recently decided to restart our social storytelling and are going back to page 1 of our social storybook—without any jargon. We realize that some people may not know what we mean when we say that Marketo is the “best in class engagement marketing platform”. Texts From Marketo. Take a look below.

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The Point

OCTOBER 14, 2010

Earlier this week, Marketo , the marketing automation company, held its second ever user conference in San Francisco. Here are 21 of the more useful, practical or inspiring ideas on lead nurturing, content marketing and demand generation that I heard: 1. Marketo has more than 300 content assets on offer on its Website.).

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Directive Agency

FEBRUARY 4, 2022

On that same note about data, you’ll want to understand some of the best practices around data, such as normalization and standardization, duplicate prevention and merging, data enrichment, and so on. Those four are Hubspot, Marketo, Pardot and Eloqua. You can find it at [link]. You can find that at [link].

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Adobe Experience Cloud Blog

APRIL 15, 2015

Author: Chandar Pattabhiram We’re just about to kick-off Day 3—the final day—of the Marketo Marketing Nation™ Summit 2015. Imagine if your relationship with one of your favorite brands felt more like the one with your best friend. They approached LinkedIn and Marketo to solve that problem for them. Now go out and make friends!

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Zoominfo

JULY 2, 2020

For those who aren’t familiar, marketing automation tools are exactly what they sound like—tools that automate certain marketing practices. Once you’ve established your goals, it becomes easier to select the tool or vendor that will best help you to achieve them. What is Marketing Automation, And Why is it Important?

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Marketing Automation Services Marketing Automation Automation Work Management 246

Webbiquity

AUGUST 18, 2020

Functionality includes attendee registration pages and management, email reminders and follow up, sponsor spaces, trivia and puzzle games, social media integration, presentation tracks, surveys, branding, real-time analytics, and integration with Eloqua, Marketo, Salesforce, Pardot, and HubSpot. Pricing: starts at $25,000. Communique.

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Adobe Experience Cloud Blog

AUGUST 17, 2016

At Marketo, we spend a lot of time thinking about how to help sales and marketing perform together with the finesse of Olympians. A complete marketing automation solution, like Marketo, scores and prioritizes your leads based on who they are and how they behave, then continuously delivers the best leads to each sales rep.

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Adobe Experience Cloud Blog

APRIL 1, 2015

In other words, if one of these prospects connects with a sales rep, and ultimately ends up purchasing, Marketo feeds that conversion back to Google AdWords. Marketo’s Engagement Marketing Platform is now connected to Google Analytics. More Data, Less Questions. Why does this matter? That’s where our integration comes in.

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Adobe Experience Cloud Blog

SEPTEMBER 29, 2017

Last but not least, Facebook has finally included official statistics for engagement rate with statuses, photos, videos, or links. Refine what content works best for your brand, and get the most lift from optimum posting times. If a link loads more quickly, a post including that link will get a higher position in your newsfeed.

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Adobe Experience Cloud Blog

JUNE 19, 2015

So what’s a tech company like Marketo doing at a place full of advertising agencies and brand creatives? Marketo is a sponsor of the inaugural event—and for a good reason. By using Marketo and especially our revolutionary new Ad Bridge technology, which allows marketers to personalize ads across channels. How will they do this?

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Adobe Experience Cloud Blog

JULY 21, 2015

Author: Johnny Cheng Marketers are always striving to deliver “best practice” marketing—marketing based on tested, tried-and-true data. You go back to your desk and begin to fumble around random marketing websites containing “best practice” campaign performance stats. Introducing Marketo Institute.

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Adobe Experience Cloud Blog

OCTOBER 7, 2016

Check out our infographic, Content Land: Find the Best Type of Visual for Your Objectives and Content , and find out which method may work best to captivate your audience. Ready to take a journey through the delectable world of content visualization? View the infographic in a new window here.

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Adobe Experience Cloud Blog

FEBRUARY 14, 2017

But, if you’re looking for a deeper explanation of how each ingredient contributes to your overall marketing success, check out the related Definitive Guides (linked). The recipes we cooked up cover the basic ingredients you need to understand and include for marketing success. Scrumptious Content. Delicious Digital Ads.

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PathFactory

JULY 8, 2021

Because PathFactory plays nicely with tools like Oracle Eloqua, Marketo, HubSpot, Drift and Salesforce, it’s easy to integrate into your existing martech stack. We use PathFactory links for social, email, and event customer success training. PathFactory has the best support. Christopher M , Demand Generation Manager.

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Adobe Experience Cloud Blog

OCTOBER 12, 2015

Author: Sanjay Dholakia Regardless of your company size or your role, as marketers, each of us wrestles with how to best set up our marketing organizations, and how we fit into the bigger picture. That is why Marketo has teamed up with Harvard Business Review Analytic Services to try and figure out this multi-headed monster.

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Adobe Experience Cloud Blog

JUNE 9, 2015

Specifically, attendees stopped by the Marketo booth to ask, “I get that we have to better engage consumers, but how do I do it? Marketo @ AHIP Institute Conference was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Biscuits, Hot Chicken, and Health Consumer Engagement!

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Adobe Experience Cloud Blog

SEPTEMBER 17, 2015

The Golden Ratio proves two fundamental theories, first of which every marketer probably practices, and the other that’s not so intuitive. Imagine if you had a magic crystal ball that told you exactly where your best leads came from. Marketo Data Tells Us: What Can Marketers Learn from the Golden Ratio? What We’ve Learned.

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Adobe Experience Cloud Blog

MAY 18, 2012

by Jason Miller The 3rd annual Marketo Summit kicks off next week here in San Francisco, and we are so excited for this year’s lineup. We created this killer infographic that breaks down the event schedule and highlights what will be our biggest and best summit to date. If you have not registered , there’s still time to do so.

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Adobe Experience Cloud Blog

MARCH 5, 2021

The link between brand and show was so strong it became known as ‘Oxydol’s Own Ma Perkins’, ran for 26 years, and was the origin of the phrase soap opera. The post Forecasting the Unforecastable: Less Data, More Knowledge appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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LeanData

JULY 19, 2022

When you send an email from a marketing automation platform (MAP) like Marketo, Hubspot, Eloqua, or Pardot, it sends a simple pixel on the email that is used to track opens and clicks. Updated privacy rules and practices have made tracking tougher, and a myriad of different email tools block MAP pixels, providing false open or click data.

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Email Marketing Demand Ad Building Marketing Automation Services 97

Adobe Experience Cloud Blog

MARCH 30, 2020

Among the programs we are offering are: 3 Months Free of Marketo Engage & Magento Commerce: Enables brands to begin driving revenue before they start paying for their Marketo Engage, Magento Commerce, or Bizible implementations. PDFs to reduce their file size in a snap—for easy sending and sharing via link or email.

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Paid Search Agency Companies SMB Marketo 79

Adobe Experience Cloud Blog

JANUARY 27, 2014

Author: Maggie Jones What happens when a rock star marketer, an excitable mascot, and Marketo employees with phenomenal dance moves get together? Gonna use multi-channel with a link to everything. Marketo Debuts “Gotta Get Lead Generation” was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].

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Adobe Experience Cloud Blog

OCTOBER 19, 2012

by Dayna Rothman Marketo had a huge presence at Dreamforce this year and the marketing cloud was a major focal point for both Salesforce and all of the attendees. Marketo CEO Phil Fernandez Explains Revenue Performance Management. He also talks about what new things Marketo is focusing on in the coming year.

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Marketo Salesforce.com Marketing Management B2B Marketing 48

Heinz Marketing

DECEMBER 27, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing Understanding the impact of your content marketing efforts is not just a best practice; it’s a critical component for success in today’s digital marketing realm. Are other reputable sites linking back to your content?

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Adobe Experience Cloud Blog

JANUARY 29, 2015

For the past three months, Marketo and the Economist Intelligence Unit have teamed up to uncover exactly what is on the minds of the marketers around the world, and where they think marketing is going. I’ll laugh with the best of them, and I am sure a few will make me choke up. Listen to your customer and respond appropriately.

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Marketo B2B Thought Leadership Thought Leadership Paid Search Agency 48

Adobe Experience Cloud Blog

FEBRUARY 17, 2015

But today, Marketo and Facebook have started to make this goal a reality for social advertising channels. The first integration between Marketo and Facebook Custom Audiences empowers marketers to better target “known” customers on Facebook with relevant information. Taken together, Facebook and Marketo have made this a lot easier.

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Adobe Experience Cloud Blog

MAY 10, 2017

Here’s an example of a tweet Marketo shared that does this: Incentivize It. Your press room should not only include staples like your company’s most recent boilerplate and announcements (maybe even a link to your corporate blog , if you’re feeling fancy), but it should also include recent mentions of your organization in the news.

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Adobe Experience Cloud Blog

APRIL 13, 2017

Most of these partners also have LaunchPoint listings so you can learn how they integrate with the Marketo Engagement Platform. When customers love Marketo and our seamless integration with different solutions, well, we’re in for a huge marketing lovefest. Nothing makes us happier than happy customers.

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Adobe Experience Cloud Blog

AUGUST 17, 2015

Marketo Data Tells Us: What’s the Truth Behind the Two Biggest Email Volume Myths? was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Marketo Data Tells Us: What’s the Truth Behind the Two Biggest Email Volume Myths? Leave your comments below.

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