The Beautiful Game: A Guide to Attribution Reports with Salesforce
SmartBug Media
NOVEMBER 3, 2020
And the key to getting the best view of this is through multi-touch attribution models. Below, we’re going to cover some of the best practices for campaign attribution that Salesforce can (mostly) do out of the box. In order of simplest to most advanced, these include: Opportunity lead source. Opportunity Lead Source.
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