KoMarketing Associates

JUNE 13, 2013

Based on multiple user surveys and research studies, it has been determined that the “big 3” of social media platforms include Facebook, Twitter, and LinkedIn. There is information about every type of social media platform along with the best techniques for fully optimizing yourself or business on a social network.

Linkedin 120

Linkedin B2B Marketing Marketing Analytics Tools SEM 120

Outgrow

JANUARY 22, 2020

They have invested years and years of consistent effort into the practice and succeeded. So we’ve got to start with the best. In an interview, he quoted, ‘ My best advice is to have thick skin and if you aren’t ready to put in endless hours of work for no immediate return, the world of entrepreneurship simply isn’t for you.

Paid Search Agency 101

Paid Search Agency Advertising Agencies Outgrow Work Management 101

Hinge Marketing

JULY 24, 2014

When performing research for our book Inside the Buyer’s Brain , the Hinge Research Institute asked over 1,300 buyers and sellers of professional services to identify the best ways to market to buyers: Buyers consider a reputation for results the most important factor by a wide margin. Case Story Best Practices.

Case Studies 48

Case Studies Case Study Work Management Marketing Management 48

Hinge Marketing

SEPTEMBER 2, 2015

Advances in behavioral science, technology, and professional services research have all led to the rise of an entirely new discipline of scientific marketing , where strategies and recommendations are grounded in data, not best guesses. Online marketing is a good shorthand for a modern, scientific marketing practice.

Advertising Agencies 48

Advertising Agencies Marketing Management Planning Marketing Analytics Tools 48

Anything Goes Marketing

MAY 12, 2007

How can we further optimize our practices to increase the amount of leads we generate? A recent study by MarketingSherpa and KnowledgeStorm provides some additional insights that marketers should be aware of. What does this mean for marketers and online lead generation?

Lead Qualification 100

Lead Qualification Sales Qualified Leads Webcast Generation 100

Hinge Marketing

SEPTEMBER 7, 2016

Don’t scream in bold letters about being the best. Instead, teach your readers something about your area of expertise, and let your readers realize that you’re the best choice. But don’t get too abstract—use how-tos and practical, tangible language to demonstrate that there are achievable solutions to their problems. 300+ words.

Copywriting 48

Copywriting Marketing Websites Effectiveness Tips 48

Webbiquity

JANUARY 28, 2011

According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# There’s no question that paid search delivers leads, and no question that AdWords is the big dog in the PPC world.

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

Hinge Marketing

AUGUST 27, 2014

The decision makers will likely be interested in case studies and other hard evidence of your business successes. Download our Online Lead Generation Guide below to learn how. Dividing your buyers up by industry can be a good place to start your persona development. What are their pain points? On LinkedIn or Google+?

Buyer Personas 48

Buyer Personas Work Management Marketing Management Service 48

Hinge Marketing

JULY 16, 2015

Or perhaps you’re the eternal skeptic, thinking marketing technology services and generating leads online only happens through herculean efforts? The truth is that online lead generation is within reach — and it doesn’t take a super firm to pull off. Meet Your New Best Friend: The CRM.

CMS Development 48

CMS Development Work Management Marketing Management Marketing Strategy 48

Hinge Marketing

DECEMBER 9, 2013

If you knew enough of the right people, you could build a thriving practice. In fact, one of our recent studies of buyers of accounting services shows that better expertise or specialization was more likely to tip the scale in favor of the winning firm than was an existing relationship. It’s All About Relationships.

CPA 48

CPA Cost per Acquisition Planning Work Management 48

B2B Marketing Zone Posts

MARCH 3, 2010

Best of B2B Marketing. Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009 - Webbiquity , February 1, 2010 Social media marketing activity exploded in 2009, and so did coverage of these practices. February 2010. Great stuff in February. 500, a list of the fastest-growing private U.S. companies.

B2B Marketing 40

B2B Marketing B2B Webinar Metrics Marketing & Strategy 40

Hubspot

AUGUST 17, 2011

We discuss best practices for positioning, selling, and ultimately delivering inbound marketing service packages. Increase online visibility and traffic? Grow revenue through better online lead generation ? Online marketing runs on software. They Establish the Big Picture. Know about product updates.

Paid Search Agency 28

Paid Search Agency Inbound Marketing Advertising Agencies Ad Agencies 28

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) Among other stuff.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Hubspot

SEPTEMBER 1, 2016

From your website itself to your online branding assets -- digital advertising, email marketing, online brochures, and beyond -- there’s a huge spectrum of tactics and assets that fall under the umbrella of digital marketing. It’s much like traditional PR, but in the online space. Content Performance and Lead Generation.

Paid Content 78

Paid Content Planning Paid Search Agency Mobile Advertising 78