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The Digital Divide in AEC Lead Generation Strategies

Hinge Marketing

The AEC industry has a distinct “Digital Divide” where some firms are declining in revenue with decreasing profits, and other companies are commanding top dollar on projects and hiring the best people from their sinking competitors. 2) Referrals look for you online. In a recent study , we found buyers use an average of 3.2

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How do I Generate More Leads from my Website?

Anything Goes Marketing

How can we further optimize our practices to increase the amount of leads we generate? A recent study by MarketingSherpa and KnowledgeStorm provides some additional insights that marketers should be aware of. 72% of users said that a detailed summary of the white paper will encourage registration. link beside it.

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10 Effective Website Copywriting Tips for Marketing Your Technology Firm

Hinge Marketing

Don’t scream in bold letters about being the best. Instead, teach your readers something about your area of expertise, and let your readers realize that you’re the best choice. But don’t get too abstract—use how-tos and practical, tangible language to demonstrate that there are achievable solutions to their problems. 300+ words.

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Top 24 B2B Marketing Posts in February

B2B Marketing Zone Posts

Best of B2B Marketing. Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009 - Webbiquity , February 1, 2010 Social media marketing activity exploded in 2009, and so did coverage of these practices. February 2010. Great stuff in February. 500, a list of the fastest-growing private U.S. companies.