KoMarketing Associates

AUGUST 26, 2020

LinkedIn video content generates five times the engagement as image or text-based content and Live video on LinkedIn generates a whopping 24x more engagement. 41% of marketers think video is THE best content format for building relationships that generate leads. But maybe you knew all that already.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing Strategy 209

KoMarketing Associates

JUNE 29, 2016

This included best practices for LinkedIn Group management, participation, and establishing a consistent level of communication and engagement. From the group introduction: A community those looking to reach their best customers online through techniques like inbound marketing, search engine optimization (SEO) and social media.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

KoMarketing Associates

AUGUST 18, 2020

Meta description 1: B2B video marketing on LinkedIn is one of the best opportunities in marketing if you want to increase engagement and drive business at the same time. LinkedIn video content generates five times the engagement as image or text-based content and Live video on LinkedIn generates a whopping 24x more engagement.

Linkedin 120

Linkedin Video Marketing B2B Marketing B2B 120

KoMarketing Associates

DECEMBER 12, 2017

“According to the #FlipMyFunnel State of ABM Survey, 49 percent of B2B marketers were practicing ABM in 2016. The main reasons for this increase can be attributed to the realization of B2B marketers that lead generation just doesn’t work as effectively as it seems.

Account Based Marketing 177

Account Based Marketing Planning ABM Forrester 177

KoMarketing Associates

JANUARY 13, 2021

We like these ten best. Here’s the best part, too: Your Lives don’t actually have to be live. Because the restrictions – and the features – of Messenger change so quickly, it’s best for us to direct you to Facebook’s Messenger Platform Policy Overview so you can get the details yourself. Facebook Lives.

Facebook 293

Facebook B2B Marketing Practices B2B 293

KoMarketing Associates

DECEMBER 27, 2017

30 SEO Best Practices for B2B Organizations in 2017. Collaborative Research with Ascend2 – This past year our organizations collaborated on two research reports: The State of Lead Generation for the Complex Sale and Account Based Marketing for B2B Marketers. We wish you the very best in the new year and beyond!

Paid Search Agency 197

Paid Search Agency SWOT PPC Case Study 197

KoMarketing Associates

DECEMBER 20, 2016

Towards the end of last year, I outlined how our focus in our own online marketing efforts has led to quadrupled website traffic, thousands of inbound links and mentions, and the ability to hit goals in lead acquisition and brand development. Seasons greetings and we wish you the very best in the new year and beyond! Final Thoughts.

B2B Marketing 120

B2B Marketing B2B Planning Work Management 120

KoMarketing Associates

DECEMBER 20, 2016

Towards the end of last year, I outlined how our focus in our own online marketing efforts has led to quadrupled website traffic, thousands of inbound links and mentions, and the ability to hit goals in lead acquisition and brand development. Seasons greetings and we wish you the very best in the new year and beyond! Final Thoughts.

B2B Marketing 120

B2B Marketing B2B Planning Work Management 120

KoMarketing Associates

JUNE 13, 2013

Members of this group engage in daily discussions about relevant digital marketing topics such as content marketing, social media marketing, site traffic, lead generation, email marketing, and more. Online Lead Generation – 54,553 members. B2B Lead Roundtable – 14,216 members. Digital Marketing – 349,268 members.

Linkedin 120

Linkedin B2B Marketing Marketing Analytics Tools SEM 120

KoMarketing Associates

JULY 2, 2020

That may be a missed opportunity, as we’ve found that if you apply a few best practices, LinkedIn ads can perform well. We published a post about LinkedIn profiles a while back ourselves, and it’s been one of our best-performing posts. All your ads can perform well, actually. But only if they have effective creative.

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

KoMarketing Associates

DECEMBER 9, 2013

While these opportunities are designed to help B2B marketers address common challenges like lead generation, lead nurturing, and improved brand awareness, choosing the appropriate tools and channels requires due consideration. View the full report.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

KoMarketing Associates

JANUARY 23, 2018

When we think about creating the right content – not just the best content – it’s actually no surprise that the right content gets results, even if it might not be the highest-quality. You’ve got a couple of downloadable reports for lead generation, plus two calculators that give prospects rough estimates of their tax obligations.

Top of Funnel 275

Top of Funnel Marketing Automation Services Marketing Automation Automation 275

KoMarketing Associates

DECEMBER 22, 2016

That said, there are a number of best practices to keep in mind when developing effective content marketing programs. Each piece of content produced must be tied to a certain goal (organic traffic, conversions, lead generation, brand awareness, etc.) – or else it’s just a waste of everyone’s time.

Content Marketing 205

Content Marketing Planning Marketing Analytics Tools Content 205

KoMarketing Associates

MAY 7, 2019

It’s not enough to just get more leads anymore with ppc lead generation. In 2019, Marketers need better leads. The definition of exactly what makes a lead “better” may shift from marketer to marketer, but almost universally, “better leads” are leads that can be directly tied to revenue.

PPC 148

PPC Lead Generation Sales Qualified Leads Lead Ranking 148

KoMarketing Associates

FEBRUARY 20, 2018

List of Top Competitors – those that compete in search as well as general business (these are not always the same). Lead Generation Tactics and Lead Scoring Model – key benchmarks for leads to move through the sales funnel. White papers – absorb knowledge about industry best practices and specific use cases.

Online Marketing 175

Online Marketing B2B Marketing Buyer Personas Ad Building 175

KoMarketing Associates

JUNE 16, 2015

That said, even traditional lead generation campaigns can find other ways to leverage this feature. It’s a common practice to bid for specific keywords around major industry trade shows that advertisers are attending, however, this tends to create lackluster results. Trade Shows Messaging. Key Tips for B2B Callouts.

Advertisements 120

Advertisements Advertising Ads CTR 120

KoMarketing Associates

MARCH 24, 2014

While Facebook may be king of the social networks among the general public, Twitter’s business benefits for B2B companies far outweigh those of Facebook. Additional research shows us that Twitter outperforms LinkedIn and Facebook 9 to 1 for lead generation. Standout Tactic: . Standout Tactic: . LinkedIn Help.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Work Management Twitter 120

KoMarketing Associates

APRIL 25, 2013

Lead generation is at the top of almost every B2B marketer’s responsibility list. Generate more leads, generate better leads, and improve the rate to which lead opportunities turn into closed wins for the sales teams. B2B Interviews Lead Generation Search Engine Marketing Blog'

Search Engine Marketing 120

Search Engine Marketing Marketing Automation Services Search Marketing Marketing Automation 120

KoMarketing Associates

APRIL 11, 2013

At the forefront are lead generation, lead nurturing, and building a brand that distinguishes the organization from the competition. Optify B2B Lead Generation Report. Aberdeen Group: Lead Scoring Prioritization. B2B marketers struggle with common challenges. ” View the full report.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

KoMarketing Associates

MAY 7, 2019

It’s not enough to just get more leads anymore with ppc lead generation. In 2019, Marketers need better leads. The definition of exactly what makes a lead “better” may shift from marketer to marketer, but almost universally, “better leads” are leads that can be directly tied to revenue.

PPC 120

PPC Lead Generation Sales Qualified Leads Lead Ranking 120

KoMarketing Associates

AUGUST 23, 2016

There’s no doubt that LinkedIn is one of the most effective social media lead generators for B2B marketers, offering businesses the chance to tell their brand story in a unique and meaningful way. On the other hand, many B2B brands still struggle to engage their audience on the platform. Final Thoughts.

Linkedin 120

Linkedin Enterprise Management Work Management Examples 120

KoMarketing Associates

AUGUST 28, 2018

”, best practice pages, definitions, or lists of examples? Develop a plan of action to exceed the expectations of searchers looking for answers associated with target keywords, based on patterns and best of breed material found in existing search results.

Buyer's Journey 148

Buyer's Journey Work Management Keywords Marketing Management 148

KoMarketing Associates

MARCH 30, 2017

The Need for More Content: As social media gains momentum, businesses require more content than traditional sources of lead generation, and with that comes the need for more resources. This can be done through thorough network analysis, discovery attribution and lead nurturing. Not just any content will do the trick.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

KoMarketing Associates

NOVEMBER 19, 2013

Last month, we wrote a blog post on retargeting, including best practices, and why retargeting (or remarketing) was an important tool for B2B marketers. Lead Generation Search Engine Marketing Blog' Additional Links and Resources. Comparing the Top 4 Retargeting Companies via Moz.

Work Management 120

Work Management Marketing Management Adwords B2B 120

KoMarketing Associates

DECEMBER 22, 2016

That said, there are a number of best practices to keep in mind when developing effective content marketing programs. Each piece of content produced must be tied to a certain goal (organic traffic, conversions, lead generation, brand awareness, etc.) – or else it’s just a waste of everyone’s time.

Content Marketing 120

Content Marketing Planning Marketing Analytics Tools Content 120

KoMarketing Associates

AUGUST 30, 2018

When it comes to content marketing, blogging efforts are often a critical part of a B2B organization’s strategy and lead generation efforts—a point emphasized by the fact that an average of 3 million new blog posts will have been published by the time you’ve gone to bed. Specifically, the Topic Research Tool.

Tools 144

Tools Lead Scoring Lead Ranking B2B Thought Leadership 144

KoMarketing Associates

FEBRUARY 12, 2019

Many studies, of course, have shown B2C marketers ahead in terms of marketing technology and marketing best practices. Maybe B2B content marketers are different, but that seems to be a pretty good track record for adopting technology and best practices.

Work Management 121

Work Management B2B Marketing Marketing Management Peer-to-peer 121

KoMarketing Associates

OCTOBER 11, 2018

Every so often, it’s important to audit your site and ensure your content assets – whether it be a landing page, blog post, eBook, or product brochure – are high-quality, on-brand and valuable for prospects, leads, or customers. Two core benefits of this practice are: Improving Organic Visibility. When to Remove Content.

Top of Funnel 121

Top of Funnel Lead Scoring Lead Ranking B2B 121

KoMarketing Associates

SEPTEMBER 3, 2015

Here is a paraphrased version of my reply: I agree that SEO best practices done in coordination with a site redesign are important. After all, most social sites “ nofollow ” the links generated, which instructs search engines to ignore these links for ranking relevance.

SEO 120

SEO Work Management Marketing Management Lead Ranking 120

KoMarketing Associates

FEBRUARY 24, 2015

Setting Up Shopping Campaigns – a tutorial for setting up, optimizing, and managing a shopping campaign, as well as best practices and troubleshooting tips. Form Submissions and Lead Tracking – create opportunities for lead generation initiatives through short forms when appropriate.

Search Marketing 120

Search Marketing Work Management Marketing Management Tactics 120

KoMarketing Associates

OCTOBER 30, 2012

So, for a fresh take on digital marketing best practices, let’s look to our furry friends for guidance: Liam ( my orange tabby cat): Liam enjoys napping, drinking from the bathroom faucet, and being adored. But, these days, they are the best of friends. What does this have to do with marketing? Well, nothing.

Planning 120

Planning Marketing Budget BtoB Word of Mouth 120

KoMarketing Associates

DECEMBER 30, 2019

With this in mind, having the research and data to support the SEO best practices you are deploying is absolutely essential to the success of campaigns. KoMarketing had a pretty good digital marketing year as well, exceeding lead generation goals while driving over 380K visits from all traffic sources. Related Posts.

Paid Content 31

Paid Content SERP CTR Paid Search Agency 31

KoMarketing Associates

MARCH 7, 2013

Burgess (@ckburgess) : “CEO & CMO @BlueFocus | Author, social branding, social business | Winner MarketingSherpa Best Social Media Marketing Blog | Huffington/Wharton/Shorty Awards” Follow Cheryl at https://twitter.com/ckburgess. Follow B2B Online Marketing at https://twitter.com/B2BOnlineMktg. Lee Odden (@leeodden).

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

KoMarketing Associates

MAY 3, 2022

Lead Generation. Lead generation is one of the top goals of B2B content marketing. How do you tell if your content is improving your lead gen process or holding it back? You need to track the top lead generation metrics : . This can be tracked in sales or lead generation software, such as HubSpot. .

Lead Ranking 223

Lead Ranking Marketing Qualified Leads B2B Marketing Top of Funnel 223

KoMarketing Associates

APRIL 12, 2018

And for good reason, since there are many marked benefits of this practice – teams have reported they’re able to get 30-40 percent more done, get the right things done, and quickly respond to industry changes without sacrificing performance. As a best practice, encourage everyone, from writers to marketers to salespeople, to contribute ideas.

Planning 204

Planning B2B Marketing Marketing & Strategy Marketing Strategy 204

KoMarketing Associates

AUGUST 1, 2017

Along the way this guide provides perspective from a series of B2B marketing influencers as well as practical application for leveraging LinkedIn functionality, again both paid and organic. Sponsored Content Lead Generation Guide. Lead Generation on SlideShare: A How-to Guide. LinkedIn Text Ads Optimization Guide.

Resources 139

Resources Linkedin B2B Marketing B2B Thought Leadership 139

KoMarketing Associates

JANUARY 17, 2019

The most successful marketers will be those who manage their data best. Marketing automation will be used more often for the entire customer lifecycle – not just for lead generation. Marketing automation is great for nurturing leads, but it’s also great for customer retention and increasing customer lifetime value.

Marketing Automation Services 137

Marketing Automation Services Marketing AI Marketing Automation Automation 137