DiscoverOrg

MAY 21, 2014

These best practices are important to any and all organizations utilizing outbound email marketing for lead generation. Your email marketing strategy cannot afford to ignore the laws, guidelines and best practices surrounding this topic.

Deliverability 136

Deliverability Email Marketing Marketing Strategy Marketing & Strategy 136

DiscoverOrg

AUGUST 17, 2016

This real-time data is key to identifying interest prospects have in a particular category (like cybersecurity, lead generation, big data, etc…), even if the company hasn’t released an RFP for that solution. OppAlerts delivers the actual content prospects are researching online.

Trade Show 120

Trade Show ROI RFP Work Management 120

DiscoverOrg

JULY 3, 2018

Now take those demo no-shows from the past year, along with those leads who engaged but dropped off before the demo – and you just got your Sales Development team a new batch of warm leads. Engage Live, Active Prospects. Knowing when to reach out is a big piece of the puzzle.

Top of Funnel 196

Top of Funnel Ad Building B2B Thought Leadership Buyer Intent 196

DiscoverOrg

MAY 23, 2018

Agreement on what a “qualified lead” is. Hyper-focus on marketing-qualified leads. Kill lead generation channels that don’t convert. Retarget cold, dead leads. 2: Agree what a “qualified lead” is. Boost conversion with shared goals. Tag-team at events. 7-quick-wins-sales-marketing-alignment.

Lead Ranking 257

Lead Ranking Top of Funnel Marketing Qualified Leads Lead Scoring 257

DiscoverOrg

DECEMBER 15, 2016

Anyone who knows me realizes that while I am from Texas, hunting + Katie may not be the best combination (given my sheer lack of hand-eye coordination), but with 24/7 practice in the sales and marketing technology world, I’m confident that I’ve improved my aim.

Trends 120

Trends Work Management Marketing Management Paid Search Agency 120

DiscoverOrg

MAY 30, 2018

And quite frankly, I don’t have enough customers yet to even know who my best customers are.”. Invite a mixture of customers and prospects, and design the event to educate them and provide best practices on a topic that keeps them up at night. No problem. Let’s assume you have just 10 customers.

Ad Building 270

Ad Building Peer-to-peer Demand Generation Agencies Startups 270

DiscoverOrg

AUGUST 24, 2017

General miseducation (or lack of education) about buyer personas. Focused in other areas like lead generation (even though these are completely related). Resorting to quick and easy brand tricks (*cough* free stock photos *cough*). Muting a unique company voice. Being the hero of content, not the curator.

B2B 191

B2B Buyer Personas B2B Sales B2B Marketing 191