best-practice Lead Generation Related Topics 
Digital B2B Marketing
JUNE 26, 2012
Unfortunately much of it reflects zero thought and leads no where. Is it perspectives on where your industry is going, best practices, or technical expertise? A best practice guide, vendor comparison, industry perspective and even a sell sheet have been lumped under the heading of whitepaper by many marketers.
Digital B2B Marketing
MAY 31, 2012
According to SiriusDecisions , companies with the best quality data drive 70% more revenue through marketing programs than those with simply average data quality. Despite the cost of bad data, the practice of the average marketer guarantees bad data, and it may be getting worse each year. If so, you are begging for bad data.
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Digital B2B Marketing
MAY 29, 2012
B2B marketing discussions on Twitter and blogs have a tendency to focus on singular topics, such as Twitter, marketing automation , or lead generation , as if they are right for everyone and we just need to do them well. How do you drive sales of your new higher price point and more profitable services to a new business audience?
Digital B2B Marketing
FEBRUARY 16, 2012
Lead generation and demand generation, although related, are at odds with each other. When many B2B marketers say demand generation, they mean lead generation, and the program will be measured on leads and the value of those leads. Unfortunately, it doesn’t work that way.
Digital B2B Marketing
MARCH 24, 2011
If you don’t say it, we will expect (at best) average behavior, and average behavior is what landed marketers in this situation. Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Content , Demand Generation Tagged with B2B marketing , lead generation , registration Like Be the first to like this post.
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