Follow the lead of Jeremy Scully and take a high-stakes gamble: Put your reputation on the line to prove marketing’s value. Scully, the Business Development Manager for Planisware , a leading provider of project and portfolio management solutions, told his top brass that the best way to use leftover credit with a leading analyst was to feature her in a webinar. To capture attendees from this narrow list, Scully used what he knew best: cold calling. Webinar Replay: Teleprospecting that Drives Sales-Ready Leads. Leadership was reticent. The risk? MORE >>

Do you have an all-star lead generation strategy? For many companies, lead generation is a key initiative for the sales and marketing teams, but they often don’t put enough thought into their strategy. The following are some best practices that every company should address before launching their lead generation initiatives. Often, the lead generation team is comprised of whomever has enough time to do the project. For most companies, their lead generation strategy is their lifeline to growth. MORE >>

There has been a great deal of hype over the past few years over the power for marketing to generate more leads. While there is the power for many companies to generate more leads with SEO ( Search Engine Optimization ), SMM ( Social Media Marketing ), and MA ( Marketing Automation ), most of these leads are not sales ready. What most companies fail to realize is that many of these leads are useless unless someone picks up the phone and qualifies the lead. Inbound marketing, marketing automation, and lead generation need to work together. MORE >>

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 5 Best Practices for B2B Corporate Blogging October 25th, 2010 | By Roy Russo Standing out from the millions of blogs online can be a difficult task for marketers. Content leads to Volume: Within a few months of instituting a blogging schedule at LoopFuse , our Marketing Automation blog grew from 100 visitors to several thousand per month. Or Does It? MORE >>

Search engine marketing (SEM) can be a powerful lead generation source, or a complete waste of money. Here are some best practices to optimize your results from SEM campaigns: 1. Those that are big ticket, involve multiple decision makers, and are strategic (B2B) or infrequently purchased (B2C) generally see somewhat lower conversion rates from SEM campaigns, but can still be valuable for lead generation, using an incentive for response such as a thought leadership white paper or research report. and superlatives (“best,&# “leader,&# etc.). MORE >>