LeadSloth

AUGUST 26, 2010

Again, a simple idea that really helps close the gap between sales & marketing. And that’s exactly where Marketing Automation can help. Live Webinar: Lead Nurturing – Best Practices That Need to Die! They provide sales updates via Salesforce Chatter, an idea I outlined in a blog post earlier this year.

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

LeadSloth

AUGUST 31, 2010

Most copywriters focus on whitepapers and press releases, fewer copywriters are good at direct marketing, and even fewer can apply direct marketing best practices to email marketing. So good emails can make a big difference in the effectiveness of your lead nurturing program, but the people who can help you with this are hard to find.

Copywriting 100

Copywriting B2B Lead Nurturing Click Rate 100

LeadSloth

AUGUST 24, 2010

The Best Email Sequence. I can share some approaches that work well for me in my consulting practice. In your email campaign, start with a couple of educational emails that contain helpful content. The tone-of-voice of these emails should also be helpful (as opposed to being sales-oriented).

Lead Nurturing 100

Lead Nurturing Leads Lead Marketing Qualified Leads 100

LeadSloth

JULY 12, 2010

HubSpot is a good option for mid-size companies that need best practices and an integrated tool to improving their SEO & Social Media strategies. Jep Castelein is the founder of LeadSloth, a firm that helps technology companies find untapped revenue in their marketing databases. About Jep Castelein.

Hubspot 100

Hubspot Lead Ranking Marketing Automation Services Marketing Management 100

LeadSloth

FEBRUARY 20, 2012

In the past year I’ve been heads-down on many Marketing Automation projects, and this email inspired me write a follow-up: I’ve included 7 practical tips to get started and a brief case study. If you want introduce a human person as a support resource, make sure it’s someone who can actually help with the most common problems.

Lead Nurturing 100

Lead Nurturing Marketing Automation Services Software Sales Qualified Leads 100

LeadSloth

SEPTEMBER 1, 2010

However, to succeed you need to put these individual activities together in a process to help leads along in the buying process. That is holistic lead management, which will help you turn more “raw&# leads into qualified leads. Putting It Into Practice. It’s about understanding, tracking, scoring and routing leads.

Lead Nurturing 100

Lead Nurturing Lead Ranking Lead Scoring Sales Qualified Leads 100

LeadSloth

JANUARY 12, 2010

There are lots of interesting opinions, from practical to visionary, with consensus on some topics, and differences on others. Marketing automation solutions can facilitate remarketing to inactive leads, or so-called lead recycling, which helps drive value from a marketer’s most valuable asset, his or her lead database.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100