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History Repeats Itself, Even in Marketing

Adobe Experience Cloud Blog

Touches from Facebook, LinkedIn, Google, websites, mobile phones, apps, and more are not something of the coming future anymore, they are becoming the present-day reality. A return to what we already know well may be the best start to embracing the digital age. Identify Your Channels. Track Your Conversions.

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What Is B2B Social Media Marketing?

KoMarketing Associates

A Multi-Channel Approach: It’s no secret that buyers interact with brands across a variety of channels and platforms like email, social media, and on their mobile devices and tablets. For this reason, taking a multi-channel approach to marketing is more important than ever – and social media needs to be a part of that.

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Marketing and Artificial Intelligence: Make Your Job Robot-Proof

Adobe Experience Cloud Blog

Voice-recognition, like Apple’s Siri or Amazon’s Alexa, and image recognition in our Facebook and Google accounts are just two mainstream applications that leverage artificial intelligence (AI)—one of the newest technologies gaining widespread momentum today. New technologies are emerging and showing up in our everyday lives at a rapid rate.

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7 Winning Strategies for Account Based Marketing Success

The ABM Agency

Furthermore, we will explore ways to personalize messaging and leverage multi-channel strategies to engage decision-makers effectively. Preferred communication channels: Email? Identify Key Characteristics To create an effective ICP, start by identifying the essential characteristics that define your best customers.

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How Facebook’s New Explore Feed and Ad Transparency Will Affect Marketers

Adobe Experience Cloud Blog

What exciting opportunities does this present for us?” What organic best practices can we utilize now to make sure we’re thinking ahead? ” “To me, this sounds like Facebook is inching closer to a Google Adwords approach—a bidding war between advertisers. Organic Best Practices.

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The Ultimate List of Marketing Conferences Through 2019

ClearVoice

Whatever your specialty, we’ve created this handy guide of some of the best marketing conferences and events throughout 2019 to help you strategize your conference schedule. And, in between the events you choose to attend, consider some of the best content marketing courses for professionals.). Has your marketing team made plans yet?

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How to Scale Your Marketing Strategy Without Sacrificing Engagement

Adobe Experience Cloud Blog

As people continue to diffuse their communication preferences across a growing number of channels, the role of the marketer can feel more and more like mission impossible. Healthy reporting requires multi-touch attribution, which allows you to evaluate all the touchpoints needed to make an impact.