Adobe Experience Cloud Blog

JANUARY 9, 2012

This can have massive impact on lead generation. Inspired by Galileo, here are five lead generation experimentation ideas for your B2B marketing. For example, if interest is lead generation and you’re in the B2B environment, test free information (a white paper or special report ) against a free initial consultation.

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Generation 48

Optinmonster

MARCH 13, 2024

Want to learn how to use digital marketing hacks to generate more leads? So how do you build a healthy lead generation pipeline to ensure rapid business growth? In this post, I’ll share 13 digital marketing tips that will give you a leg up over the competition and help you improve your lead generation.

Paid Content 131

Paid Content Marketing Analytics Tools Lead Ranking Sales Qualified Leads 131

Adobe Experience Cloud Blog

DECEMBER 7, 2009

Here are 16 must-read B2B marketing strategy ebooks to help you stay current on best practices, techniques and tools. This B2B email marketing strategy ebook from Marketo offers insight on how to nurture leads successfully through email marketing. Increasing the Response to Your Email Marketing.

Demand Generation Agencies 48

Demand Generation Agencies B2B Marketing Marketing Strategy Marketing & Strategy 48

Heinz Marketing

MARCH 21, 2022

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music. You can even ask Siri, Alexa and Google! Investing in your tech stack and Ops tools.

Work Management 70

Work Management Marketing Management Budget Programs Marketing Budget 70

Adobe Experience Cloud Blog

SEPTEMBER 19, 2010

At my previous company my success was measured by number of leads. If the total lead count was high, I was awesome. If I was short of my lead goal, I had some explaining to do. More leads equals more won deals. The problem with this kind of mindset is that more leads does not equal more deals. Makes sense, right?

Sales Management 48

Sales Management Paid Content Inbound Marketing Work Management 48

Convince & Convert

OCTOBER 2, 2013

Todd’s goal is to create 20 pieces of content (think SlideShare presentations, videos, blog posts, white papers, etc.) Develop Professional Editorial Practices. Have a team discussion about which ones are the best fit for your content marketing program. all from one story idea. Make the Reader Your #1 Priority.

Work Management 131

Work Management Media Marketing Management Marketing Automation Services 131

Adobe Experience Cloud Blog

MARCH 17, 2011

These channels are just the places where we network with others online, not the best ways to do it. Social Media as a Lead Source – When tweeting, contributing in forums, or posting in Linkedin, marketers should append their links to capture social media as a Lead Source. Doing all 7? Need to improve?

Social Media 48

Social Media Social Marketing B2B Marketing Lead Scoring 48

Adobe Experience Cloud Blog

FEBRUARY 15, 2012

An industry analyst report, a technical white paper, and a short customer case study are enough to build out a lead nurturing campaign. An investment into a webinar and complementary white paper would give you the opportunity to promote the live event and promote the archived event for months after. Start small.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Paid Search Agency 48

Content Standard

OCTOBER 21, 2014

In this post, we’ve combined three great digital content creation ideas culled from lean start-ups and leading Fortune 100 brands alike. As journalism best practices increasingly overlap with those of winning marketers, we are seeing more and more company employees get involved in content creation. Then a Slideshare.

Loyalty 40

Loyalty Webinar Metrics Tips Marketing & Strategy 40

Adobe Experience Cloud Blog

MARCH 28, 2011

However, if you are a B2B company dedicated to quality lead generation, a one-page hit won’t do you much good. Perhaps your Pay Per Click team has identified that your visitors respond best to fulfillment labeled as ‘3 Steps to…’ as opposed to ‘white paper’. This is where marketing analytics comes in.

Analytics 48

Analytics Landing Pages Planning Marketing Analytics Tools 48

Adobe Experience Cloud Blog

JULY 20, 2009

The next interview in the B2B Marketing thought leader interview series is with John Watton, VP Marketing at ShipServ , the leading e-marketplace for maritime shipping (and also a Marketo customer). We needed to focus our sales resources on the sales-ready leads, whilst not neglecting the longer-term opportunities.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership B2B Marketing Enterprise Management 48

ClearVoice

OCTOBER 27, 2023

B2B SEO is well-suited for attracting high-quality leads and fortifying your brand’s credibility regardless of your industry, product, or service. It may involve creating informative white papers, webinars, and case studies catering to security-conscious businesses’ needs.

Enterprise Management 97

Enterprise Management Work Management Marketing Management SEO 97

Heinz Marketing

APRIL 22, 2019

It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Listen to full recordings of past shows at SalesPipelineRadio.com and subscribe on Spotify , iTunes , Blubrry , Google Play , or Stitcher. “ The unsung hero – lead nurturing.

Top of Funnel 60

Top of Funnel PointClear Work Management Marketing Management 60

Albacross

APRIL 24, 2019

What is Lead Generation? lead generation ? If you’re a sales rep or a founder of a B2B company, you probably already have at least some experience generating leads. But contrary to popular belief, lead generation isn’t just about cold-calling or ? What Is A Lead. Why Lead Generation Is Important.

Lead Generation 101

Lead Generation Lead Ranking Sales Management Sales Qualified Leads 101

Rev

NOVEMBER 20, 2018

Look no further than the market caps of the top five companies in the world, according to Fortune: Three of the five—Amazon, Alphabet (formerly Google), and Facebook—have used big data and data science to catapult above corporate giants like JP Morgan, ExxonMobil, Berkshire Hathaway, and Johnson & Johnson.

Marketing AI 119

Marketing AI Paid Content Paid Search Agency Allocation 119

NetLine

AUGUST 2, 2023

High-quality, validated, opt-in leads are essential to driving sales and revenue growth, but generating them is no easy task. With that in mind, here are 25 rocket-fueled strategies and ideas that can help propel your pipeline and turbocharge your B2B lead generation efforts. Image caption: Take your B2B lead generation to the moon!

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Adobe Experience Cloud Blog

NOVEMBER 6, 2012

by Stephanie Yung Every lead a Marketo Sales Development Representative calls into goes through an initial prospecting process, called “the sniff test”. This process happens before an initial call and helps our Sales Development Representatives prepare for a relevant conversation with a lead. Why are you calling?

Lead Qualification 48

Lead Qualification Sales Qualified Leads Lead Scoring Lead Ranking 48

Rev

NOVEMBER 20, 2018

Look no further than the market caps of the top five companies in the world, according to Fortune: Three of the five—Amazon, Alphabet (formerly Google), and Facebook—have used big data and data science to catapult above corporate giants like JP Morgan, ExxonMobil, Berkshire Hathaway, and Johnson & Johnson.

Marketing AI 68

Marketing AI Paid Content Paid Search Agency Allocation 68

Full Circle Insights

FEBRUARY 28, 2021

When marketing teams create leads and monitor their progress through the funnel inside the platform the sales team also uses, marketing can identify issues at critical points, such as MQL-to-SAL conversions, and address any problems to expedite lead progress through the funnel. White Papers. Designing a Lead Lifecycle.

Lead Ranking 89

Lead Ranking Sales Management Marketing Attribution Full Circle Insights 89

Hinge Marketing

JULY 6, 2022

High-growth professional services firms rely on inbound lead generation techniques more than any other kind. The inbound lead generation ’s potential is real, but it requires a radical shift in mindset, marketing priorities and financial investment. Inbound leads are typically easier to close. Lead-Generating Website.

Lead Generation 141

Lead Generation Sales Qualified Leads Lead Ranking Lead Scoring 141

Only B2B

FEBRUARY 9, 2018

2 Reasons Your Startup is Not Getting Leads from Your Blog (+How to Fix It). Blogging is one of the FASTEST ways of widening your online presence, increasing your industry authority and attracting leads. Blogging is one of the FASTEST ways of widening your online presence, increasing your industry authority and attracting leads.

Startups 97

Startups Newsletter Custom Publishing Internet Marketing 97

The Point

JANUARY 6, 2014

Measuring opens and clicks may tell you something about email performance, but it says nothing about the impact that email campaign had on qualified leads, or opportunities, or revenue. Even a modest lift in conversion rates (click to lead) can decrease cost per lead dramatically. Improve SEM conversion rates.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Autoresponders 100

Adobe Experience Cloud Blog

AUGUST 23, 2018

To audit the consumption of the content on your website, Google Analytics is a go-to tool. That might lead you to optimize the keyword content itself, change title tags, or update the content with more timely information. Downloading your white papers? Working proactively is the best way to go.

Digital Asset Management 120

Digital Asset Management Work Management Marketing Management Ad Building 120

KoMarketing Associates

AUGUST 19, 2014

A couple of years ago, Marketo published an infographic on right- and left-brained marketing, with the assumption being that predominant personality traits guide the type of marketing campaigns you design. Evernote, Wunderlust, Google Spreadsheets) to record ideas, create milestones, etc. b) We go old school (trusty notepad, yo!).

Marketing & Strategy 120

Marketing & Strategy Marketing Strategy B2B Marketing Planning 120

Moz

DECEMBER 19, 2019

Posted by RuthBurrReedy Clean, useful Google Analytics data is all-important — both for you, and for the clients and colleagues that will be working on the site in the future. Ruth Burr Reedy shares her absolute best tips for getting your Analytics data accurate, consistent, and future-proof in this week's Whiteboard Friday.

Marketing Analytics Tools 66

Marketing Analytics Tools Analytics CMS Development Sample 66

Adobe Experience Cloud Blog

JANUARY 18, 2016

Check out the average time on site from a GSP campaign within Google Analytics: GSP conversions can actually be the cheapest of all AdWords campaigns. You’re stealing away market share from your competitors, one conversion at a time, since your competitors are hoping that their email leads to a conversion for themselves.

Adwords 48

Adwords Display Cost per Acquisition Paid Search Agency 48

Adobe Experience Cloud Blog

FEBRUARY 8, 2016

Author: Daniel Kushner Social media marketing, for B2B companies, often means one thing: generating new leads. But what do you do with these leads? When and where appropriate, mention that you have private discussion groups on the likes of LinkedIn or Google+, or link to a high-performing social post. Use keywords.

Social Media 48

Social Media Traffic Media B2B Thought Leadership 48

Adobe Experience Cloud Blog

APRIL 23, 2012

Read Part 1: Lead Generation and Nurture.). Turn your latest white paper into a series of blog posts on a relevant topic, with registration to receive the full white paper. Take interesting data from a research report or white paper, create an insightful infographic, and share it on social media platforms.

Top of Funnel 48

Top of Funnel Sales Management Planning Content 48

B2B Marketing Zone Posts

DECEMBER 1, 2010

Here’s what the social signals said was the best content and the hottest topics. Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Google Analytics.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Adobe Experience Cloud Blog

NOVEMBER 20, 2012

A recognized thought leader, he is a Marketing Land curator and was a SEOMoz Search Engine Ranking Factors and Google News Ranking Factors panelist in 2011. You can follow Paul on Twitter or Google Plus. Toby Murdock: Toby is the CEO of Kapost , the leading provider of content marketing software. Follow him on Twitter.

Top of Funnel 48

Top of Funnel SEO Digital Asset Management Content Marketing 48

Webbiquity

APRIL 23, 2013

Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. Discover the answers to these questions and many more here in more than 30 of the best content marketing articles and blog posts of the past year. How can every vendor be the ‘leading provider’ anyway?”

Top of Funnel 100

Top of Funnel Paid Content Copywriting Content Marketing 100

SnapApp

APRIL 7, 2016

For a practically inexhaustible list of resource options that includes roughly 3500 different companies, checkout the 2016 Marketing Technology Landscape Supergraphic. To make the resource browsing experience a bit more practical, we’ve whittled the content marketing technology stack down to a select, but powerful, bunch.

Marketing Automation Services 48

Marketing Automation Services Paid Content Resources Top of Funnel 48

SnapApp

FEBRUARY 13, 2018

Your ideal customers are on Facebookand LinkedIn, searching on Google, opening your competitor’s emails, attending events, watching webinars and engaging with brands across many different touchpoints. . Multichannel marketing is as much about engaging existing leads and customers as it is about reaching new prospects. . .

Marketing Strategy 63

Marketing Strategy Marketing & Strategy Examples Multi-Touch Attribution 63

SnapApp

DECEMBER 12, 2017

It’s no longer a tool for spamming leads sick of impersonal emails. . . The marketing industry is embracing deeper analytics, integrations that align teams targeting leads at different stages of the funnel, and AI that can predict the results of a campaign and auto-optimize in real-time without human intervention. . . Ann Handley.

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103

Adobe Experience Cloud Blog

SEPTEMBER 25, 2012

With Google’s recent updates ( Panda & Penguin ) making great content a critical part of any brand’s SEO strategy – the rush to build #winning content marketing campaigns has never been greater. Google has a new tool that easily lets you run consumer surveys. - Develop Your Content Mix. Define Your Metrics.

Top of Funnel 48

Top of Funnel Campaigns Content Marketing Planning 48

Hubspot

JULY 10, 2018

Lead generation for B2B is not about chasing a “secret method” that results in a ton of leads. Instead, building the best lead generation strategy for your business is more about understanding tried-and-tested channels, and finding the most effective combination of tactics for your unique goals. Facebook Lead Ad.

Paid Content 95

Paid Content Lead Ranking Lead Scoring Lead Gen 95

Full Circle Insights

DECEMBER 15, 2020

What are the qualities of great B2B lead management? B2B lead generation operations experienced a seismic shift when the pandemic took in-person events, which so many companies rely, off the table. B2B teams can use this opportunity for a reset so they can achieve great lead management. White Papers. Case Studies.

Sales Management 59

Sales Management Lead Ranking Lead Management Enterprise Management 59