ClearVoice

DECEMBER 19, 2023

What is demand generation? Demand generation is a marketing strategy that marries your sales and marketing teams through initiatives designed to generate interest in your product or service (read: demand) and ultimately convert leads into customers. Why is demand generation important? Create high-quality content.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Generation 52

Optinmonster

DECEMBER 26, 2022

You need some organic lead generation strategies! Organic lead generation can boost both your website traffic and business revenue, all without costing you anything. In this article, we’ll go over some tried and true organic lead generation techniques that you can start using today. Audience Research.

Organic Leads 86

Organic Leads Traffic Organization Sales Qualified Leads 86

ClearVoice

APRIL 19, 2021

What is demand generation? Demand generation encompasses a wide range of sales and marketing initiatives designed to develop interest in a company’s products or services and convert leads into customers. But, those aren’t necessarily the leads that will turn into customers for marketers such as yourself.

Demand Generation Agencies 94

Demand Generation Agencies Demand Generation Demand CMS Development 94

ClearVoice

OCTOBER 26, 2022

Creating high-quality content is only the first step in creating a powerful demand generation strategy. This is where demand generation tactics come in. Business-to-business (B2B) demand generation is a critical part of any successful content marketing strategy. Best practices for an effective demand gen campaign.

Demand Generation Agencies 59

Demand Generation Agencies Demand Generation Demand Webinar Metrics 59

FunnelEnvy

MARCH 18, 2024

Understanding your target audience is more important than ever for lead generation and improving the ROI of marketing and sales. In this post, we cover the basics and then move on to the advanced insight strategies for B2B buyer personas that are now possible with AI. What are B2B Buyer Personas?

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

NuSpark Consulting

FEBRUARY 25, 2012

A sound content marketing plan is critical to the success of your lead generation efforts. Producing enough relevant content targeted to specific audiences and personas. Introducing my brand new eBook on content marketing, called The 38 “Let’s Do It” Content Marketing Templates for Lead Generation-The Workbook.

Lead Generation 100

Lead Generation Template Top of Funnel Planning 100

NuSpark Consulting

OCTOBER 27, 2013

Depending on what you read, most research shows that white papers are still the most authoritative content asset, but video marketing continues to grow. Many times it’s best to plan a video strategy to target all levels of buyers within the funnel. B2B Video Marketing Best Practices. A multi-media strategy works best.

Planning 100

Planning Lead Scoring Lead Ranking Lead Generation 100

Rev

APRIL 2, 2019

According to a recent IDG white paper on lead generation , 61% of B2B marketers say increasing demand is the top challenge they face today. In actuality, however, demand generation is becoming an increasingly difficult challenge for B2B marketers to meet. How do you generate high quality leads, consistently?

Demand Generation 111

Demand Generation Ideal Customer Profiles Marketing AI Demand 111

Hinge Marketing

DECEMBER 11, 2015

But once they understand that content is among the most effective marketing tools for generating leads, marketers perk up. Before starting on any content marketing campaign, you must have a clear understanding of your target audience, which generally involves some research. Develop Content Aimed at Generating Leads.

Lead Generation 48

Lead Generation Work Management Lead Scoring Lead Ranking 48

NuSpark Consulting

DECEMBER 5, 2011

I thought I’d have fun with this post and attempt to explain key principles of lead generation and inbound marketing in an A-Z glossary format. All activity of the lead generation process needs to be measured via a robust analytics program. B- Buyer Personas. D- Demand Generation. H- Headline.

Paid Content 100

Paid Content Lead Generation Lead Scoring Lead Ranking 100

NuSpark Consulting

DECEMBER 31, 2011

Thought I’d give it a shot as well, running through a master list of “resolutions” as preparation for improving your inbound marketing and lead generation strategies for 2012 and beyond. Process: Set your lead generation campaign goals. How many qualified leads. Lead-to-sale conversion rate.

Lead Generation 100

Lead Generation Budget Programs Sales Qualified Leads Paid Search Agency 100

ClearVoice

DECEMBER 18, 2023

In this guide, we share practical content-related advice and examples that you can use to resolve specific ABM challenges, ultimately increasing the efficiency of your marketing campaigns. You can invest in Customer Relationship Management (CRM) software to track and score each lead’s interactions accordingly.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Webbiquity

JANUARY 19, 2023

For any marketing professionals to maximize the impact of their efforts, they must understand the differences between these two marketing strategies, and when to apply practices from each. These campaigns often use lead generation tactics such as discounts, free shipping, or other promotions to entice customers and get them to buy.

Work Management 217

Work Management Marketing Management B2B Marketing B2B 217

The Point

APRIL 22, 2020

I posted recently on LinkedIn that, in the current climate, leads from content syndication and other CPL programs may be an ideal replacement for lost trade shows and other events, and indeed can be an effective way to stay engaged in the marketplace at a time when many buyers are laying low. Photo by Tyler Franta on Unsplash.

Lead Scoring 162

Lead Scoring Lead Ranking CPL Cost per Lead 162

Binary Demand

MARCH 26, 2024

This knowledge can be used to prioritize leads engaging with such content and offer relevant formats based on their buying stage, ultimately leading to better B2B lead generation and conversion. Registering for a White Paper is a stronger indicator that a user is in the advanced stages of making a purchase decision.

Intent 52

Intent Intent Data Paid Search Agency Webinar Metrics 52

KoMarketing Associates

FEBRUARY 20, 2018

List of Top Competitors – those that compete in search as well as general business (these are not always the same). Lead Generation Tactics and Lead Scoring Model – key benchmarks for leads to move through the sales funnel. Gather Buyer Personas and Data. Decision Criteria. Barriers to Success.

Online Marketing 175

Online Marketing B2B Marketing Buyer Personas Ad Building 175

KoMarketing Associates

JANUARY 23, 2018

When we think about creating the right content – not just the best content – it’s actually no surprise that the right content gets results, even if it might not be the highest-quality. You’ve got a couple of downloadable reports for lead generation, plus two calculators that give prospects rough estimates of their tax obligations.

Top of Funnel 275

Top of Funnel Marketing Automation Services Marketing Automation Automation 275

PureB2B

JULY 2, 2019

After countless conversations with demand generation marketers, it is apparent they are being held to the fire for “better leads” that convert higher and show more signs of being in marker. Generating Leadership and Educational Focused Content. We no longer put together a 3-page article talking about how great XYZ product is.

Demand Generation 62

Demand Generation Demand Generation Top of Funnel 62

The Effective Marketer

MARCH 22, 2012

There are over 20 presentations available, ranging from Social CRM and Lead Generation, to Case Studies and Sales Enablement. The State of Demand Generation 2012. Why is demand generation so important? According to Tony Jaros, marketers will typically spend 60% of their budget on demand generation programs.

Demand Generation 100

Demand Generation Lead Ranking Demand Marketing Qualified Leads 100

Webbiquity

DECEMBER 4, 2018

Sales teams are in the best position to inform marketers of the language prospects are using, while marketers are best able to create and develop messaging that takes the language into consideration. This leads to the creation of content that works for lead generation and placement at strategic touch points in the funnel.

Sales Management 220

Sales Management Top of Funnel B2B Sales Tactics 220

Single Grain

APRIL 18, 2023

In this post, we’ll help you understand the benefits of lead generation outsourcing and how to find the right lead gen company. Work With Us What Is Lead Generation Outsourcing? By outsourcing lead generation services , you can produce 43% more results than if you relied on your in-house team.

Lead Ranking 52

Lead Ranking Lead Generation Marketing Qualified Leads Sales Qualified Leads 52

PureB2B

JULY 2, 2019

After countless conversations with demand generation marketers, it is apparent they are being held to the fire for “better leads” that convert higher and show more signs of being in marker. Generating Leadership and Educational Focused Content. We no longer put together a 3-page article talking about how great XYZ product is.

Demand Generation 48

Demand Generation Demand Generation Top of Funnel 48

The Point

JANUARY 27, 2016

According to Demand Gen Report’s own demand generation benchmark study , roughly 40 percent of B2B marketers aren’t sure how their lead nurturing programs are performing. For example, if a company’s Lead-to-MQL rate is lower than it should be, that could mean several things: 1. the company is generating the wrong type of leads.

Lead Nurturing 100

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 100

BOP Design

NOVEMBER 17, 2020

Here is a quick list of what should happen to your B2B marketing leads once they convert. Qualify Your Leads. Your sales team will do an in-depth qualification of each lead, but it’s important to ensure the leads coming in fit your general customer persona. Read more: Best practices for website live chat.

Sales Qualified Leads 117

Sales Qualified Leads High Quality Lead Work Management Marketing Management 117

SmartBug Media

OCTOBER 9, 2019

Inbound lead generation is critical to organizations looking to build a true pipeline. Keep reading for tips and guidance on creating, assessing, and improving your strategy for lead generation marketing. Step 1: Make Sure Your Personas Are Your Top Priority. Consider a Persona Refresh.

Lead Gen 65

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 65

SmartBug Media

MARCH 19, 2020

Video marketing is one of the strongest ways to give a visual introduction or demonstration of your products or services—and it allows you to capture the attention of your buyer personas at the right stage of the Buyer’s Journey. Vidyard suggests the following thumbnail best practices to inspire clicks: Declutter. Try animation.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Lake One

NOVEMBER 19, 2020

The whole point of an inbound marketing strategy is to attract targeted and qualified leads and turn them into customers, so your strategy needs to be built around those clear buyer personas and have a plan in place for each stage of the buyer’s journey. Persona Alignment. Keyword being consistent. Poor User Engagement.

Inbound Marketing 68

Inbound Marketing Marketing & Strategy Marketing Strategy Planning 68

Sales Engine

JANUARY 25, 2016

Most of us remember a day when sales reps used to be able to generate their own leads. It's not that buyers ever wanted to talk to sales reps, but it was the only way they could learn about best practices and solutions available in the market. So how do you go beyond lead generation to domination?

Enterprise Management 120

Enterprise Management Marketing Management Marketing Automation Services Sales Qualified Leads 120

SmartBug Media

MARCH 19, 2021

Success not only requires a solid inbound strategy, but it also requires deep knowledge of the latest best practices in marketing, content, and design.Lucky for us, there are tons of marketing resources out there for B2B marketers looking for ways to improve performance and move the needle for their company or organization.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Optinmonster

MARCH 13, 2024

Want to learn how to use digital marketing hacks to generate more leads? So how do you build a healthy lead generation pipeline to ensure rapid business growth? In this post, I’ll share 13 digital marketing tips that will give you a leg up over the competition and help you improve your lead generation.

Paid Content 131

Paid Content Marketing Analytics Tools Lead Ranking Sales Qualified Leads 131

The ABM Agency

APRIL 10, 2023

We’ll discuss best practices specifically tailored for B2B SaaS organizations, strategies for generating demand through ABM campaigns, and tips for optimizing your efforts over time. Create comparison guides, case studies, and white papers that showcase how your product or service stands out from competitors.

Account Based Marketing 97

Account Based Marketing Top of Funnel Enterprise Management Work Management 97

Pam Didner

MARCH 17, 2021

Working with many clients, I’ve come to realize that the best way to prepare your plan is to gather feedback from your internal stakeholders and conduct a content analysis of your competitors. Target personas. Buyer personas: Global vs Local. Some personas can have one standard global level, such as IT managers.

Template 97

Template Top of Funnel Planning Enterprise Management 97

Sales Engine

DECEMBER 21, 2015

Most companies realize that their best opportunity for growth is to commit to content marketing. But how much content do we actually need to generate the results we want? In the B2B space, the number-one goal of most content marketers is to generate leads for their sales team. Do you see it?

Budget Programs 120

Budget Programs Work Management Marketing Management Allocation 120

NetLine

OCTOBER 17, 2019

On the other hand, the one with highest ROI was a white paper called “New business practices drive down pharmaceutical costs”. With the goal of positioning ourselves as thought leaders within the industries we focus on, we started creating more in-depth content, such as white papers, eBooks and Webinars.

Planning 45

Planning Top of Funnel Contingency Planning SEM 45

SmartBug Media

AUGUST 19, 2019

Pop-up ads are often employed by websites for lead generation by pushing ad content to the forefront of a visitor’s attention. With billions of pop-ups generated every year, the question remains: Do pop-up ads really work? With so much negative feeling towards pop-up ads, why on earth are they still being used?

Paid Content 91

Paid Content Ads Mobile Advertising Clickthrough 91

Valasys

JANUARY 17, 2020

In terms of marketing, staying close to B2B customers means that marketers have to get the targeting of their buyer personas right. Missing out on the proper targeting of the personas would mean that your promotions & advertisements mean nothing for your B2B customers. This is possible by getting the audience targeting right.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

EMagine B2B Blog

FEBRUARY 27, 2018

Brand, positioning, messaging, image, targeting, lead generation, events, digital, public relations, nurturing … (need I go on?). Some essential basics, a lot of textbook’y theory and very little practical guidance coming from the true experts in the industry. Clear definitions of our target markets, decision makers/personas.

Account Based Marketing 52

Account Based Marketing Paid Search Agency Work Management Sales Qualified Leads 52