Webbiquity

MARCH 17, 2023

Generating high-quality leads is consistently cited as one of the top two goals (along with increasing brand awareness) of B2B marketers. But with so many lead generation tactics available, it can be difficult to determine the most productive techniques and channels to focus on. What is B2B Lead Generation?

Tactics 308

Tactics Sales Qualified Leads Generation Lead Scoring 308

Webbiquity

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. Lead generation is still a challenge. 5 B2B Lead Generation Stats and Facts.

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Webbiquity

MAY 10, 2011

Marketers need to do the best they can with measurement, but also think about how to move their social media followers, who are often near the top of the purchase funnel, into and along the sales process. Promote white papers / eBooks / reports for lead generation. Generate webinar registrations. Here are 20 ideas.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Webbiquity

DECEMBER 26, 2012

It was viewed as being about name recognition and industry credibility, not something as mundane as lead generation. What are today’s best practices for B2B PR? ” Best Practices In B2B PR by Fast Company. So how exactly does PR support SEO efforts?

PR 100

PR Paid Search Agency Tips Advertising Agencies 100

Webbiquity

MARCH 8, 2016

75% of global business leaders say they turn to content to research complex business ideas (peer practices, business strategies) within their industries—not just product pitches. Global content marketing revenues (money generated by operators who provide content marketing services) rose 14.4% Stratabeat ). billion in 2014 to $313.42

Stats 100

Stats Work Management Marketing Management Content Marketing 100

Webbiquity

OCTOBER 16, 2018

A couple sheets of paper folded neatly inside a standard business envelope isn’t going to inspire much excitement. But tie the object you are sending to a relevant and compelling message, and you’ve got good odds of generating a response. And practically, for business buyers, they want relevant content.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

Webbiquity

FEBRUARY 14, 2010

Marketing automation provider Marketo has just published The Definitive Guide to Lead Nurturing , a white paper that provides real value, covering the lead nurturing process from the basic how and why through ROI measurement. The guide itself is well-researched, clearly written and highly practical. Seed this on Newsvine.

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 100

Webbiquity

JUNE 16, 2015

– White papers and research reports (59%). Brand awareness was the second-most-popular goal with 88% adding it to their top five, while 21% ranked lead generation as their No. And 60% of corporate marketers say they have no to very little understanding of what the best practices are for buyer persona development.

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Webbiquity

MARCH 25, 2014

documents are called white papers when they are really just extended marketing brochures), properly produced and promoted white papers remain an effective and vital marketing tool—particularly for b2b technology companies. In the hierarchy of lead generating assets and activities, white papers form the vital base, as illustrated below.

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Paper Marketing Automation Services Practices Paid Search Agency 100

Webbiquity

AUGUST 18, 2010

Finally, the third decision is, having committed to making a change, selecting the best product / service / vendor for their company. This teamwork is more challenging and rewarding for both the marketing and sales teams that simple mass lead generation and follow up. Now that’s a compelling value proposition!

Lead Ranking 100

Lead Ranking Marketing Proposals Digg B2B Sales 100

Webbiquity

JANUARY 2, 2013

The first step to improving digital marketing results is to understand the emerging trends and best practices. What’s the key to generating more inbound marketing leads? Social media may be good for 99 things, but lead generation ain’t one of them. B2B Lead Blog ). No deposit, no return.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Webbiquity

NOVEMBER 5, 2019

The past two decades have brought disruptive technological change and radically reshaped B2B marketing practices. Millennials are tech-savvy and more critical than other generations of a poorly built or outdated website. Include a section for white papers, case studies, and videos. White papers. Case studies.

Paid Content 239

Paid Content Sales Management Work Management Marketing Automation Services 239

Webbiquity

APRIL 27, 2010

Whatever questions you may have about social media marketing, you’ll probably find the answers in the 2010 Social Media Marketing Industry Report from white paper guru Michael Stelzner. One in three marketers said that measuring results and identifying best practices are their top questions about social media marketing.

Social Media 100

Social Media Marketing Report Social Marketing Planning 100

Webbiquity

SEPTEMBER 25, 2018

Possibly the most ubiquitous B2B content marketing practice is blogging. Whatever types of content you’re producing—white papers, ebooks, infographics, videos, research reports—all of these can be featured in or promoted through a blog post. Four Lead Generation Tactics Marketers Disagree About.

Work Management 252

Work Management B2B Marketing Marketing Management B2B Thought Leadership 252

Webbiquity

OCTOBER 6, 2020

When five top SEO experts answer 10 challenging, in-depth questions about SEO best practices on a panel, the result is an outpouring of SEO wisdom in a concise package. And tips about which old, dodgy, or just plain ineffective tactics are best avoided. The best answer wins. Solicit lots of reviews, on high-quality sites.

SEO 210

SEO Webcast Budget Programs High Quality Lead 210

Webbiquity

MARCH 23, 2021

To keep pace with a rapidly changing business environment, marketers will need to constantly adapt to the latest conditions and adjust strategies for customer service, lead generation, and sales growth. The only thing remaining the same is a top channel B2B marketers use for driving leads and revenue: It’s email.

B2B Sales 284

B2B Sales Top of Funnel B2B Lock-In 284

Webbiquity

SEPTEMBER 4, 2012

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. Cohen of Salesforce Radian6 have literally written the book on social media best practices for B2B marketers.

Social Media 100

Social Media Media B2B Lead Scoring 100

Webbiquity

JULY 24, 2012

Steering clear of these potholes and using SEM best practices greatly increases the odds of success with AdWords. It’s best to use search on its own for a while to determine which keywords, calls to action (CTAs) and ad messages are most effective before expanding advertising to the content network. Not dayparting.

Adwords 100

Adwords Paid Content Cost per Acquisition Cost Per Click 100

Webbiquity

JANUARY 10, 2010

Discover the answers to these questions and others here in more of the best posts on social media from this year. Compelling thought-leadership content, blog posts, white papers, video and SEO efforts support and create long-term value for social media tactics. Study: Company Blogs Lead Social Media Options by MediaPost.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Webbiquity

SEPTEMBER 1, 2015

While these activities serve a number of purposes—establishing thought leadership, expanding brand awareness, improving customer retention— lead generation remains the top goal. To maximize the odds that will happen, you need to build the perfect lead generation form. Where should you start? Test everything!

Lead Generation 100

Lead Generation Generation Lead Marketing Qualified Leads 100

Webbiquity

APRIL 23, 2013

Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. Discover the answers to these questions and many more here in more than 30 of the best content marketing articles and blog posts of the past year. What kinds of content drive the most leads? The most revenue?

Top of Funnel 100

Top of Funnel Paid Content Copywriting Content Marketing 100

Webbiquity

JANUARY 5, 2016

Writing White Papers to Establish Your Expertise by Prof KRG. White papers allow you to establish your expertise on a topic, making you more sought after and desirable to work with. The problem is we’re not quite sure of the best way to get it. Twitter Founder gives content marketers best advice – unintentionally.

Content Marketing 60

Content Marketing Planning Marketing Budget Marketing Budget Creation 60

Webbiquity

FEBRUARY 27, 2012

Email messages generate 15 to 20 times the response rate of traditional paper direct mail—while costing much less and being more environmentally friendly. With that in mind, what are the best practices for combining email with social media marketing? Best Practices for Integrating Email and Social Media Marketing.

Email Marketing 100

Email Marketing Planning Best Practices Ad Frequency 100

Webbiquity

AUGUST 18, 2012

Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). And social media isn’t just about lead generation of course. What the best day of the week is for Facebook posting?

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100

Webbiquity

APRIL 8, 2014

What are the best page apps for Facebook today? What are the best practices for advertising on Facebook? Find the answers to these questions any many more here in almost two dozen of the best guides to marketing on Facebook of the past year. Best Facebook Marketing Guides. ” Best Facebook Advertising Guides.

Facebook 100

Facebook Work Management Paid Search Agency Marketing Management 100

Webbiquity

JULY 17, 2018

Not that content marketing doesn’t generate leads or isn’t effective on its own. Let’s find out how you can get both practices to work as an extension of the other. Make PR a lead generation asset. Produce a white paper off of the same survey and advertise it via email marketing and social media.

PR 182

PR Paid Content B2B Thought Leadership B2B Marketing 182

Webbiquity

AUGUST 26, 2010

Also included are a few posts from Facebook proponents, and skeptics, to help you determine if you even really need to be concerned with any of this — or if your social media marketing efforts might be best directed elsewhere. Pay Per Face: 52 Facebook Advertising Tips & Best Practices by Search Engine Journal.

Facebook 100

Facebook Search Marketing Advertisements Advertising 100