KoMarketing Associates

APRIL 7, 2021

A few B2B marketing strategies did particularly well in 2020, and demand generation was one of them. For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. So B2B demand generation has gained influence thanks to the pandemic.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

KoMarketing Associates

FEBRUARY 20, 2018

List of Top Competitors – those that compete in search as well as general business (these are not always the same). Lead Generation Tactics and Lead Scoring Model – key benchmarks for leads to move through the sales funnel. White papers – absorb knowledge about industry best practices and specific use cases.

Online Marketing 175

Online Marketing B2B Marketing Buyer Personas Ad Building 175

KoMarketing Associates

JANUARY 23, 2018

When we think about creating the right content – not just the best content – it’s actually no surprise that the right content gets results, even if it might not be the highest-quality. You’ve got a couple of downloadable reports for lead generation, plus two calculators that give prospects rough estimates of their tax obligations.

Top of Funnel 275

Top of Funnel Marketing Automation Services Marketing Automation Automation 275

KoMarketing Associates

APRIL 25, 2013

Lead generation is at the top of almost every B2B marketer’s responsibility list. Generate more leads, generate better leads, and improve the rate to which lead opportunities turn into closed wins for the sales teams. But all that content should be producing leads for you. Absolutely.

Search Engine Marketing 120

Search Engine Marketing Marketing Automation Services Search Marketing Marketing Automation 120

KoMarketing Associates

MARCH 7, 2013

While the report reveals that, in 2012, social media as a whole brought in a smaller fraction (5%) of traffic and leads to B2B websites, it shows great potential. Twitter in particular proved to be the strongest performing platform for generating leads through social media. Write case studies, eBooks, white papers, etc.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

KoMarketing Associates

NOVEMBER 6, 2013

Verify SEO Best Practice Implementation. Proper tagging and “SEO Best Practices” are possibly more important for mobile optimization because there is less viewable real estate in a mobile browser. A greater level of lead generation tracking is required. Final Thoughts.

Mobile Marketing 120

Mobile Marketing B2B Marketing SEO Optimization 120

KoMarketing Associates

MARCH 23, 2022

They look like regular tweets, show up in user’s regular Twitter feed and feature a small ‘promoted’ tag at the bottom, like this: The best part of promoted ads on Twitter is their flexibility. Twitter Ads B2B Best Practices. Twitter recommends keeping your file size under 30 MB for best performance. .

Twitter 229

Twitter Paid Search Agency Advertisements Advertising 229