Want to get along better with sales? Find a way to work together.
Chris Koch
MAY 1, 2009
Right now, it seems that the gap between sales and marketing is mostly papered over with technology. For example, the trend towards creating a closed-loop lead generation and nurturing process between marketing and sales is a positive step, but it seems like a bridge across the chasm rather than a true route to collaboration.
Let's personalize your content