Lead Generation - B2B Marketing Zone

The B2B Lead Gen Stumbling Blocks and How to Overcome Them

SnapApp

OCTOBER 17, 2018

Even still, lead generation efforts are the foundation for generating revenue and growing an organization. However, according to one study , a staggering 80 percent of B2B marketers report their lead generation efforts as only, “slightly or somewhat effective.” Marketing Without a Cohesive Lead Generation Strategy.

Lead Gen

Lead Gen Top of Funnel Sales Qualified Leads Lead Scoring

8 Ways to Generate More Sales-Ready Leads: Part One

SnapApp

MAY 7, 2019

Editor’s Note: This is the first article in a two-part series that explores best practices for nurturing prospects, generating qualified leads, and improving conversion rate. . One of the most important functions of marketing is to get leads to your sales team—but not just any leads.

Top of Funnel

Top of Funnel Sales Qualified Leads Lead Ranking Lead Scoring

How to Improve Email Newsletter Performance? Here’s the Engagement Opportunity You’re Missing

SnapApp

SEPTEMBER 12, 2017

When it comes to lead generation and ROI, email continues to dominate. You can send the best-designed campaign and hire the top copywriter to write the smartest subject line – but all that means nothing if your emails don’t engage readers. . Email Basics and Best Practices. What does it do well? .

Newsletter

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Webinars

Sales & Marketing Alignment: How to Synergize for Success

How to Leverage Behavioral Science Insights for Direct Mail Success

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14 Demand Gen Stats to Guide Your 2019 Strategy

SnapApp

NOVEMBER 26, 2018

Demand generation is a rapidly changing field, but it is also critically important to support the rest of your marketing activities further down the funnel. Emails for nurturing leads generate an 8% CTR compared to general emails, which generate just a 3% CTR ( source ).

Stats

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How to Find and Connect with Your B2B Customer in 2019

SnapApp

DECEMBER 20, 2018

That said, personas are a practical way to deliver more relevant information to people. Depending on which content format you choose, you can have a nice lead-generating content piece tailored to the top, middle, or bottom of your sales funnel. Leverage Events (Digital and In-Person). However, every business is different.

Top of Funnel

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8 Ways to Generate More Sales-Ready Leads: Part Two

SnapApp

MAY 21, 2019

Editor’s Note: This is the second article in a two-part series that explores best practices for nurturing prospects, generating qualified leads, and improving conversion rate. In part one of this blog series, we looked at the ways marketers can lay the foundation for an effective lead generation strategy.

Sales Management

Sales Management Top of Funnel Sales Qualified Leads Lead Ranking

How SnapApp Uses SnapApp: The Personality Test for Content Marketing

SnapApp

FEBRUARY 14, 2013

We've also found that marketing automation users find immense value in filling the top of their marketing and sales funnels using interactive content. Generating Leads. In the test that you (hopefully) just took, you saw that you had to fill out a lead generation form to get your results. Content loading. .

Top of Funnel

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Monetizing Content And Driving Revenue – Blueprint For Success Series (Part 4)

SnapApp

APRIL 9, 2014

For most publishers , there are three primary revenue streams that drive the business - display advertising, lead generation and, increasingly, sponsored content/native advertising. By funneling readers to follow-on content, each piece of content can drive a significant uplift in pageviews and time-on-site per visit.

CMS Development

CMS Development Top of Funnel Lead Scoring Lead Ranking

Using Content Creation to Plug Sales Funnel Leaks

SnapApp

JANUARY 14, 2014

Sometimes as a content marketer, you can feel as if you are a plumber that uses content creation to plug sales funnel leaks. Every company will have a different sales funnel, but in general, they can be broken down into three phases: awareness, evaluation, and purchase. Get Your Content Plunger Ready.

Top of Funnel

Full Funnel Marketing: What It Is, And How To Do It Properly (With Strategies And Examples)

SnapApp

MARCH 21, 2018

The days of "get your product in front of leads and let sales take care of the rest" are over. You need to optimize for the entire customer journey, from awareness to conversion — you need to optimize for the full funnel. . What is Funnel Marketing? Breaking Down the Funnel. Full Funnel Marketing Strategy #1: Search Ads.

Top of Funnel

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15 Need-To-Know Lead Qualification Stats for B2B Marketers (with Takeaways)

SnapApp

JUNE 5, 2018

Marketing teams to stop measuring success by lead volume, and start collaborating more closely with the sales team to ensure they are delivering the right content to generate demand, nurture leads, and enable the sales reps further down the funnel. WHAT messaging will help them move through each stage of the funnel ?

Lead Qualification

Lead Qualification Lead Ranking Sales Management Lead Scoring

How to Use Conversational Marketing to Engage Prospects and Generate Better Leads

SnapApp

AUGUST 15, 2019

How Marketers Can Use Conversational Marketing to Find Qualified Leads. When it comes to lead generation, marketers rely on a wide array of channels and programs to find prospects with the potential to convert. But all too often, marketers place valuable content behind a gate, and hope for the best.

Marketing Prospects

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How to Nail B2B CTAs: Email, Social, Blog, & Web

SnapApp

APRIL 17, 2018

There are channel-specific, audience-specific, and objective-specific best practices. While B2C retailers often pack emails with tons of CTAs, but in the B2B world best practice is 1-3 dynamic CTAs that point to valuable content or further campaign touchpoints. Bad landing page CTA. Good landing page CTA. Learn to Juggle.

Top of Funnel

Top of Funnel B2B Landing Pages Advertising Funnels

How to Nail B2B CTAs: Email, Social, Blog, & Web

SnapApp

APRIL 17, 2018

There are channel-specific, audience-specific, and objective-specific best practices. While B2C retailers often pack emails with tons of CTAs, but in the B2B world best practice is 1-3 dynamic CTAs that point to valuable content or further campaign touchpoints. . Bad landing page CTA. Good landing page CTA.

Top of Funnel

Top of Funnel B2B Landing Pages Advertising Funnels

15 Facts to Know About Bottom of the Funnel Marketing

SnapApp

MAY 4, 2016

The sales funnel , as a whole, is a beautiful thing – but the bottom of the funnel is where things really get interesting. As a lead moves closer and closer to becoming a customer, marketers need to know how to increase the likelihood that the conversion actually happens. Facts About the Bottom of the Funnel Marketing.

Top of Funnel

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54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

DECEMBER 4, 2017

Takeaway : Blogging and social media are reportedly the two most successful marketing tactics, as proven in Regalix’s State of B2B Marketing 2016 , and practically every study you’ll find. . . Put simply, content marketing is a highly competitive game, and lead generation is the #1 goal. . . Social Media Examiner. .

Paid Content

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30 Women Shaping B2B Tech Marketing

SnapApp

APRIL 25, 2018

From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics--there are no limits to the glass ceilings they are smashing. . So it's a challenge to balance what a client wants with what's necessary to deliver my best quality work.

B2B Marketing

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30 Women Shaping B2B Tech Marketing

SnapApp

APRIL 25, 2018

From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics–there are no limits to the glass ceilings they are smashing. So it’s a challenge to balance what a client wants with what’s necessary to deliver my best quality work.

B2B Marketing

B2B Marketing Work Management Enterprise Management Marketing Management

30 Experts Discuss Marketing Automation Trends That Will Have The Biggest Impact On B2B Marketers In 2018

SnapApp

DECEMBER 12, 2017

It’s no longer a tool for spamming leads sick of impersonal emails. . . The marketing industry is embracing deeper analytics, integrations that align teams targeting leads at different stages of the funnel, and AI that can predict the results of a campaign and auto-optimize in real-time without human intervention. . .

Marketing Automation Services

Marketing Automation Services Marketing AI Paid Content Marketing Automation

7 Powerful Ways to Conduct B2B Buyer Research

SnapApp

APRIL 5, 2016

This isn’t necessarily breaking news – 92% of Content Marketing Association members use customer data as an aspect of their strategy and a way to transform the sales funnel. However, with an increasingly complex landscape among tech stack tools , it’s easy to get lost or overlook powerful buyer research practices. .

Research

Research Buyer Personas Top of Funnel B2B

7 Powerful Ways to Conduct B2B Buyer Research

SnapApp

APRIL 5, 2016

This isn’t necessarily breaking news – 92% of Content Marketing Association members use customer data as an aspect of their strategy and a way to transform the sales funnel. However, with an increasingly complex landscape among tech stack tools , it’s easy to get lost or overlook powerful buyer research practices.

Research

Research Buyer Personas Top of Funnel B2B

43 Execs Explain How Millennials Impact B2B Buying Committees

SnapApp

AUGUST 31, 2017

Proving that you know what's in their best interest gains that trust and, ultimately, accelerates deals. . . In my experience, marketing that is educational, value-based and thoughtful have almost always done better than more product-centric campaigns to grow audiences at the top of funnel. Keegan Brown. Slaine Jenkins. Cas Proffitt.

Sales Management

Sales Management Paid Content Buy Top of Funnel

Round Three - Content Marketing Madness: The Battle For Content Supremacy – Vote Now!

SnapApp

MARCH 6, 2014

Below the brackets, we have provided definitions for each remaining content type as well as examples of some of the people and companies that utilize these content types the best. Our Content Types Contenders: Guide: An in depth collection of valuable information and best practices. Infographic 2. Content loading.

Top of Funnel

Top of Funnel Thought Leadership Eloqua Content Marketing

Content Marketing Madness: The Battle for Content Supremacy--Vote Now!

SnapApp

FEBRUARY 20, 2014

For any given business objective there are certain kinds of content best suited to achieving the desired result. We're pitting some of the best types of content against each other in our own SnapApp bracket challenge, and you decide the winner. Guide : An in depth collection of valuable information and best practices.

Top of Funnel

Top of Funnel Lead Ranking Lead Scoring Content Marketing

Interactive Widget Crowned Champion in the Content Marketing Madness Battle for Content Supremacy!

SnapApp

MARCH 20, 2014

Common marketing objectives achieved with inforgraphics include top funnel awareness, social sharing, and establishing mid-funnel thought leadership positions. Common objectives achieved with blog posts include SEO ranking, product promotion, relationship building, and top-funnel awareness.

Top of Funnel

Top of Funnel Interactive Marketing Lead Ranking Lead Scoring

A Simple Guide to Creating Interactive Ebooks (With Examples and How-To's)

SnapApp

APRIL 18, 2017

Most effective at the top and middle of the sales funnel: . Engaging more than one sense at a time can lead to higher retention and ROI. But the practice of developing interactive content specifically for an ebook format is still a largely untapped channel for most marketers. . Increased lead generation?

Top of Funnel

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Content Marketing Madness: The Bracketed Battle for Content Supremacy

SnapApp

FEBRUARY 20, 2013

For any given business objective there are certain kinds of content best suited to achieving the desired result. We're pitting some of the best types of content against each other in our own SnapApp bracket challenge, and you decide the winner. Guide : An in depth collection of valuable information and best practices.

Top of Funnel

Top of Funnel Lead Ranking Content Marketing Lead Scoring

Round Two - Content Marketing Madness: The Battle for Content Supremacy–Vote Now!

SnapApp

FEBRUARY 27, 2014

Meanwhile, below this SnapApp, you can read up on each type of content in the competition and view examples of some of the people and companies who use these kinds of content best. Common marketing objectives achieved with inforgraphics include top funnel awareness, social sharing, and establishing mid-funnel thought leadership positions.

Top of Funnel

Top of Funnel Content Marketing Thought Leadership Digital Marketing Funnels

73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

DECEMBER 14, 2016

We wanted to dive into the trenches and see what some of the best B2B marketers on the planet would be focusing on in 2017. The best way to do both of those things is to simply ensure that the content is so good that readers want to share it and link to it. Provide solutions and start them on the sales funnel.

Paid Content

Paid Content B2B Marketing Trends Sales Management

42 Experts Explain How to Get Better Qualified Leads with Interactive Content

SnapApp

JULY 7, 2017

The goal was to better understand which interactive content types were most effective at qualifying prospects at each stage of the sales funnel, and showcase some of the specific interactive marketing strategies used to drive higher campaign ROI across a range of industries. The insights were eye-opening (and impressive) to say the least.

Sales Qualified Leads

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content

Inside Look: The Creative Approach to an Award-Winning Content Campaign

SnapApp

DECEMBER 27, 2017

In the fall of 2017, we were delighted to learn that it had won a Content Marketing World award for Best Use of Interactive Infographic. . An infographic , a survey , an assessment , a sales enablement tool (weirdly top and bottom funnel), and, hopefully, a pretty good time. . This piece of content is many things.

Top of Funnel

Top of Funnel Creativity Campaigns Sales Qualified Leads

139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)

SnapApp

DECEMBER 22, 2016

With tons of ideas on the best ways to use social media to boost your success, this blog will not disappoint. If you need more convincing, their blog has tons of information about marketing, how to use Facebook, the best ways to engage through email, and more. Top Marketing Blogs to Watch in 2017 (and Beyond). #1. CoSchedule.

Marketing Analytics Tools

Marketing Analytics Tools Sales Management Top of Funnel Planning

16 Content Marketing Predictions for 2016

SnapApp

DECEMBER 16, 2015

As marketers look for more ways to close deals at the end of the funnel, ROI calculators will become a best practice for brands. Repurposing content may be a best practice, but it’s not the norm. Best Practices Sharpen. Repurposing Content Becomes The Norm. Content Marries Social.

Top of Funnel

Top of Funnel Microsite Content Marketing Planning

6 Ways to Go Interactive Without Spending $2.5 Million

SnapApp

DECEMBER 1, 2014

If a visitor filled out the lead generation form at the end of the game, their data mapped into Unitrends’ Eloqua system — and were flagged for sales if their answers qualified them for follow-up. In the first two months, the calculator generated almost 300 new leads – each of which were that much more qualified for sales.

Spending

Spending Top of Funnel Sales Qualified Leads Funnel Advertising

B2B Marketing Zone

SnapApp

The B2B Lead Gen Stumbling Blocks and How to Overcome Them

8 Ways to Generate More Sales-Ready Leads: Part One

Webinars

Trending Sources

How to Improve Email Newsletter Performance? Here’s the Engagement Opportunity You’re Missing

Webinars

14 Demand Gen Stats to Guide Your 2019 Strategy

How to Find and Connect with Your B2B Customer in 2019

8 Ways to Generate More Sales-Ready Leads: Part Two

How SnapApp Uses SnapApp: The Personality Test for Content Marketing

Monetizing Content And Driving Revenue – Blueprint For Success Series (Part 4)

Using Content Creation to Plug Sales Funnel Leaks

Full Funnel Marketing: What It Is, And How To Do It Properly (With Strategies And Examples)

15 Need-To-Know Lead Qualification Stats for B2B Marketers (with Takeaways)

How to Use Conversational Marketing to Engage Prospects and Generate Better Leads

How to Nail B2B CTAs: Email, Social, Blog, & Web

How to Nail B2B CTAs: Email, Social, Blog, & Web

15 Facts to Know About Bottom of the Funnel Marketing

54 Content Marketing Stats to Guide Your 2018 Strategy

30 Women Shaping B2B Tech Marketing

30 Women Shaping B2B Tech Marketing

30 Experts Discuss Marketing Automation Trends That Will Have The Biggest Impact On B2B Marketers In 2018

7 Powerful Ways to Conduct B2B Buyer Research

7 Powerful Ways to Conduct B2B Buyer Research

43 Execs Explain How Millennials Impact B2B Buying Committees

Round Three - Content Marketing Madness: The Battle For Content Supremacy – Vote Now!

Content Marketing Madness: The Battle for Content Supremacy--Vote Now!

Interactive Widget Crowned Champion in the Content Marketing Madness Battle for Content Supremacy!

A Simple Guide to Creating Interactive Ebooks (With Examples and How-To's)

Content Marketing Madness: The Bracketed Battle for Content Supremacy

Round Two - Content Marketing Madness: The Battle for Content Supremacy–Vote Now!

73 Experts Reveal B2B Marketing Trends to Leverage in 2017

42 Experts Explain How to Get Better Qualified Leads with Interactive Content

Inside Look: The Creative Approach to an Award-Winning Content Campaign

139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)

16 Content Marketing Predictions for 2016

6 Ways to Go Interactive Without Spending $2.5 Million

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