How Marketing Technology Helps Scale Global Marketing Organizations (with David Rowe, Rimini Street CMO)
Crimson Marketing
AUGUST 17, 2015
In this episode of Moneyball for Marketing, David shares instructive tips on martech tools, best practices and team management that will help you achieve your revenue goals: Do the math : David breaks down the importance of establishing clear metrics all the way through the funnel, and keeping nurture paths simple.
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