Biznology

DECEMBER 2, 2019

Forecasting the future is a dangerous but irresistible practice for observers like myself. A move from the “funnel” to the “relationship.” We marketers need to get ready by adding structured data, beefing up our FAQs and mobile-enabling our websites to get the best advantage. I welcome your feedback! So, the table is set.

Enterprise Management 143

Enterprise Management Work Management Marketing Management B2B Marketing 143

Biznology

NOVEMBER 27, 2018

So , whereas B2B m arketing in the West is well over a century old, in India it has really come into practice in earnest only in the last decade and a half. In the US, marketers perennially state that their top objective is delivering leads —lead quality and lead quantity. What seems to be working best?

B2B Marketing 147

B2B Marketing Work Management Marketing Management Top of Funnel 147

Biznology

NOVEMBER 27, 2018

So , whereas B2B m arketing in the West is well over a century old, in India it has really come into practice in earnest only in the last decade and a half. In the US, marketers perennially state that their top objective is delivering leads —lead quality and lead quantity. What seems to be working best?

B2B Marketing 136

B2B Marketing Work Management Marketing Management Top of Funnel 136