NetLine

APRIL 23, 2024

What are the best practices for using intent data in sales prospecting efforts? Now that you have a few simple steps to help your sales team effectively identify high-potential prospects, it’s a good time to take a look at some of the best practices to keep in mind when you are using intent data for sales prospecting.

Intent Data 52

Intent Data Top of Funnel Intent Outreach 52

Marketing Insider Group

AUGUST 30, 2021

According to the CMO Council, “ Only 20% of marketers can predict the next best action for their customers.”. Additionally, Forrester Consulting discovered , “ 65 percent of marketers struggle to employ emotional marketing as they turn to automation to improve customer engagement.”. So, where do you begin? That’s empathetic listening.

Paid Search Agency 291

Paid Search Agency B2B Sales Marketing & Strategy CMO 291

Martech

JULY 30, 2021

Marketers report ABM yields multiple important benefits, the Forrester SiriusDecisions 2019 State of Account-Based Marketing Study found, with 99% of those surveyed citing better engagement, 80% saying the practice improved their win rate, 73% reporting a higher deal size and 91% indicating they’d seen improved ROI.

Account Based Marketing 116

Account Based Marketing Work Management Marketing Management Planning 116

Zoominfo

MARCH 31, 2023

To get the full picture, you’ll need to understand: How data exists today in the majority of businesses Why the data management status quo is almost certainly harming your business How to break the restraints holding you back from making the best data-driven decisions What Are Data Silos?

Enterprise Management 130

Enterprise Management Marketing Analytics Tools Zoominfo Work Management 130

KoMarketing Associates

DECEMBER 12, 2017

The “2017 State of Account-Based Marketing Survey” from #FlipMyFunnel discovered that the percentage of B2B marketers who said they used account-based marketing (ABM) increased from 49 to 81 percent over the past 12 months, but why? According to the #FlipMyFunnel State of ABM Survey, 49 percent of B2B marketers were practicing ABM in 2016.

Account Based Marketing 177

Account Based Marketing Planning ABM Forrester 177

Martech

JULY 25, 2022

Seventy-one percent of B2C marketing executives expected that demonstrating the value of marketing to the CEO, CFO and the board would be “very challenging” or “extremely challenging” in 2022, a Forrester survey found. Better, more powerful tools. A consistent user interface. Point solution stacks also have advantages.

Marketing Attribution 106

Marketing Attribution Enterprise Management Work Management Marketing Management 106

Marketing Insider Group

OCTOBER 15, 2020

We were followed on the Webinar World agenda by both Forrester and SiriusDecisions analysts – organizations I had also worked with for many years. How is agile marketing a key to both marketing and digital transformation, and what are some use cases and best practices we can learn from?

Digital Transformation 356

Digital Transformation Webinar Metrics Planning B2B Thought Leadership 356

Adobe Experience Cloud Blog

OCTOBER 9, 2018

There is much speculation as to why marketers have a shorter lifespan than their executive colleagues, but one stat from the Marketing Performance Management Survey, 2017 particularly caught my attention and could be related: only 23% of marketers earn top ratings from their C-suite on proving impact, value, and contribution to revenue.

Sales Qualified Leads 132

Sales Qualified Leads Cost per Lead Touchpoints Forrester 132

Vision Edge Marketing

JUNE 6, 2023

Why Customer Experience is the Best Growth Driver Several studies reveal the financial impact of CX on growth and profitability: A study by Forrester Research found “revenue growth through increased retention and enrichment makes up more than 90% of the top-line impact from improving CX.”

Touchpoints 182

Touchpoints CMO Work Management Cross-Selling 182

Marketing Insider Group

AUGUST 30, 2021

According to the CMO Council, “ Only 20% of marketers can predict the next best action for their customers.”. Additionally, Forrester Consulting discovered , “ 65 percent of marketers struggle to employ emotional marketing as they turn to automation to improve customer engagement.”. So, where do you begin? That’s empathetic listening.

Paid Search Agency 175

Paid Search Agency B2B Sales Marketing & Strategy CMO 175

Leadspace

JUNE 28, 2022

In a recent report by Forrester regarding the future of B2B marketing, Forrester indicated that B2B marketers are going to need to step up their game to meet marketing’s new challenge. Use Look-alike Modeling to generate lists of new accounts that closely resemble your best existing customers.

Ideal Customer Profiles 62

Ideal Customer Profiles Account Based Marketing Marketing AI ABM 62

Marketing Insider Group

OCTOBER 14, 2019

According to research from Forrester , CMOs are spending more on tech than any other C-suite members. Most participants (74%) cited transparency and ethical business practices as key considerations. B2B strategy firm Renegade’s 2019 B2B CMO survey found that while software and tools promise big returns, they also increase complexity.

Brand Identity 169

Brand Identity Branding Advertising Agencies Paid Search Agency 169

B2B Marketing Directions

AUGUST 11, 2019

The findings in two recent research reports - one by Marketo (now part of Adobe), and one by Forrester Consulting (commissioned by Adobe) - suggest that some of the lines between B2B and B2C marketing have become blurred. The survey found that, like consumers, B2B buyers are very concerned about privacy.

B2B Marketing 49

B2B Marketing Marketing Management Forrester B2B 49

Madison Logic

JANUARY 5, 2023

Now—more than ever—marketers must focus on the buyer experience and leverage data to create full-funnel, always-on strategies to engage and convert their best accounts. . Additionally, Forrester cautions on heavily focusing on customer acquisition, and instead expanding investment toward the later stages of the customer lifecycle.

Account Based Marketing 52

Account Based Marketing Top of Funnel Marketing Budget ABM 52

ClickZ

JULY 9, 2020

30-second summary: Most CFM vendors offer a few standard features, such as flexible surveying capabilities and basic analytics tools, but their offerings can vary a great deal from there. Technology in the space is converging, which means most vendors tout similar features and benefits, according to Forrester.

Work Management 93

Work Management Marketing Management Vendors Paid Search Agency 93

Salesforce Marketing Cloud

FEBRUARY 14, 2022

Fighting The Great Resignation “is about building the best culture,” said Lindsay Boggs, sales development rep leader at Lucidworks. A recent McKinsey survey found 51% of employees who left their jobs reported a lack of a sense of belonging at work. Salespeople want to feel trusted.”. Get personal, get vulnerable, get connected.

Work Management 98

Work Management Customer Surveys Training Forrester 98

Adobe Experience Cloud Blog

JANUARY 30, 2019

Just 50% of D&B survey respondents expressed confidence in the quality of their data—down from 75% in 2017. A case in point: Only 38% of marketers surveyed said account-based marketing (ABM), a leading data-driven B2B marketing tactic, is currently part of their go-to-market strategy. What’s a marketer to do?

Account Based Marketing 134

Account Based Marketing Marketing Automation Services Work Management B2B 134

Adobe Experience Cloud Blog

OCTOBER 2, 2018

53% of B2B organizations are using marketing automation technology today, and 37% surveyed say they are planning to implement it, according to an eConsultancy report. It’s reported that 70% of enterprises expect to implement AI in the next 12 months, according to Forrester. What are some best practices to implement?

Marketing AI 134

Marketing AI Marketing Automation Services Marketing Automation Enterprise Management 134

KoMarketing Associates

JANUARY 23, 2018

As CoSchedule (the company that did the survey) says: “ The question isn’t simply, “Are you creating epic, high-quality content?”. When we think about creating the right content – not just the best content – it’s actually no surprise that the right content gets results, even if it might not be the highest-quality.

Top of Funnel 275

Top of Funnel Marketing Automation Services Marketing Automation Automation 275

DemandBase

NOVEMBER 20, 2019

Along the way, we created a new technology category called ABM ( account-based marketing ), introduced incredible innovations helping customers realize 10x ROI on their investment, and built one of the best cultures and places to work that I have ever experienced in the 30+ years of my career.

Account Based Marketing 80

Account Based Marketing DemandBase Forrester ABM 80

chiefmartech

SEPTEMBER 20, 2022

Jay McBain , formerly of Forrester and now with tech analyst firm Canalys, is the world’s leading expert in partner, channel, and ecosystem technology. The best-selling book Platform Revolution , released in 2016, was a major catalyst to these discussions. (A Accenture has a whole practice on ecosystem services.

Work Management 117

Work Management Marketing Management Marketing Automation Services Advertising Agencies 117

Only B2B

JUNE 19, 2023

In this blog we will explore the transformative power of BANT qualified leads, delve into best practices for implementation, and examine real-world case studies showcasing its impact. According to a survey by Demand Gen Report, 82% of B2B buyers have a spending threshold in mind when evaluating potential solutions.

Sales Qualified Leads 62

Sales Qualified Leads High Quality Lead Lead Ranking Marketing Qualified Leads 62

The ROI Guy

AUGUST 15, 2010

A new role has emerged at many leading B2B companies, Sales Enablement, and recent research from Forrester and IDC proves this new sales enablement practice as the key linchpin required to help a B2B company bridge the gap between their business strategies and how they execute in the field. April 2009).

Forrester 40

Forrester Lead Ranking Cross-Selling Sales Cycle 40

Markempa

AUGUST 12, 2021

According to the CMO Council, “ Only 20% of marketers can predict the next best action for their customers.”. Additionally, Forrester Consulting discovered , “ 65 percent of marketers struggle to employ emotional marketing as they turn to automation to improve customer engagement.”. So, where do you begin? Use empathy maps.

Paid Search Agency 130

Paid Search Agency B2B Sales Account Based Marketing CMO 130

Porch Group Media

JANUARY 26, 2021

Survey respondents gave themselves an above-average rating in “assuring that customer experiences are compatible with their brand”, resulting in a mean score of 0.31 (-1= feel below competitors, 0= on par with competitors and +1= feel above competitors). Overall, brands feel they are not doing as well as the competition.

Demand 69

Demand Marketing Budget Mobile Marketing Marketing Budget Creation 69

KoMarketing Associates

APRIL 11, 2013

Research, guides, and marketing surveys help guide B2B marketers down the right path. BtoB Research, in coordination with Eloqua, surveyed hundreds of online marketing professionals to uncover the core competencies of Modern Marketers. A growing list of tactics and technological opportunities further complicates the process.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

NetLine

JUNE 21, 2022

Over the years, we’ve talked at length about the best ways to follow up with leads and how to keep them engaged. . Best of luck to you” would be the nice way of putting it. It is based on filtered stats pulled from survey data rather than more reliable, honest, unfiltered, first-party behavior. . What is B2B Lead Nurturing?

Lead Nurturing 126

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 126

Marketing Insider Group

AUGUST 23, 2012

One of my best perks is that I occasionally get the honor of speaking at amazing industry events like Content Marketing World and the MarketingProfs B2B Forum (shameless plug: please join us!). And that is why Forrester called their report “The Multi-channel Maturity Mandate.” Why is Multi-channel Marketing important?

Multi-Channel 100

Multi-Channel Advertising Channels Peer-to-peer Forrester 100

Content Standard

NOVEMBER 8, 2016

If there is a marketing hell, and if there is a road that leads to it, that road is paved with the best intentions of startups. In a survey about how analytics improve the bottom line, Forrester Research defined some useful language and research that marketers can use in these conversations.

Work Management 84

Work Management Marketing Management Analytics Budget Programs 84

Valasys

NOVEMBER 21, 2019

According to a prediction by Forrester by the year 2021, 48% of the B2B marketing organizations will be organized to support customers’ journeys. Trends in dynamic B2B marketing topics & sales best practices are often ephemeral, vanish-able & capable of surfacing up like phoenixes from the ashes every now & then.

Planning 58

Planning Studies B2B Marketing Trends 58

Content4Demand

MARCH 24, 2021

McKinsey surveyed buyers during the pandemic about identifying, evaluating, placing orders and re-ordering with new suppliers to determine how they would prefer to interact with suppliers. I’m trying to take the best lessons of the pandemic with me as I move forward, and that was my intent with this blog post. Leaning on ABM.

Planning 73

Planning B2B Marketing B2B Account Based Marketing 73

Golden Spiral

APRIL 18, 2019

We’ve pulled together our list of the best resources to support your B2B tech product strategy. The American Health Information Management Association (AHIMA) provides knowledge, resources, and tools to advance health information professional practice and standards for the delivery of quality healthcare. Healthcare’s Most Wired Survey.

Work Management 102

Work Management Marketing Management Research Organization 102

Hubspot

NOVEMBER 12, 2018

Below, we’ll list the best retail blogs on the internet right now. 8 of the Best Retail Blogs Every Retailer Should Be Reading. They also conduct studies and surveys to grasp the current state of the retail industry and publish the insights on their blog. Forrester Retail. Shopify Plus. Medallion Retail.

Enterprise Management 74

Enterprise Management Forrester eCommerce Best Practices 74

Litmus

MAY 4, 2021

It’s fueled by continuous practice of rethinking how a changing environment can enable your team to create new types of value. So, to enhance skills development in your organization in a way that excites and engages your team, you need to support hands-on, continuous practice outside of structured training to make things stick.

Planning 79

Planning Paid Search Agency Advertising Agencies Work Management 79

Conversica

DECEMBER 18, 2020

And so, to break through the noise and give yourself the best chance for engagement greatness in 2021, we suggest focusing on three key lead engagement strategies: personalization, Sales and Marketing alignment, and omnichannel communication. But executing a personalization-centric strategy is a lot of work and can be difficult to scale.

Sales Qualified Leads 59

Sales Qualified Leads Lead Scoring Lead Ranking Webinar Metrics 59

Televerde

JANUARY 30, 2018

If you remember from the first post, a Forrester survey attributes superior results to companies that employ modern marketing techniques: ? 55% of modern marketers say they’ve increased sales by upgrading their business practices. ? Apply best practices for the best results. Oct 2014. [2]

Lead Ranking 67

Lead Ranking Lead Scoring Lead Qualification Forrester 67

KoMarketing Associates

MAY 30, 2017

Salesforce Research surveyed nearly 4,000 marketing leaders worldwide to discover overall trends changing the role of marketing. They all provide important information for learning and development in today’s B2B marketing environment. We hope you agree. Salesforce’s State of Marketing. 2016 State of Marketing from Salesforce.

B2B Marketing 121

B2B Marketing Account Based Marketing B2B Thought Leadership B2B 121