Leadspace

FEBRUARY 19, 2018

While many B2B marketing strategies have changed over the years, marketing goals have stayed the same: more leads, more sales, and more ROI. Email and events are still ranked as some of the highest lead generation practices for B2B brands. Here are ten of the best strategies for B2B marketing in 2018.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

SnapApp

NOVEMBER 3, 2016

There’s a reason YouTube processes more than 3 billion searches a month and has taken reign as the second most popular search engine. What’s the best to learn about your buyers? Just like in YouTube videos where link out overlays and related content can be added to any video, your marketing videos can have those, too.

Interactive Marketing 48

Interactive Marketing Video Marketing Top of Funnel Planning 48

Valasys

APRIL 10, 2020

According to a survey by ITSMA , 84% of marketers acceded that ABM develops better ROI than other marketing programs. According to Forrester, 75% of buying activity happens before a “hand raise” and thereby retargeting is a crucial part of the account-based marketing mix. Read more on SEO Best Practices for Landing Page Optimization.

Account Based Marketing 52

Account Based Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 52

Adobe Experience Cloud Blog

DECEMBER 29, 2015

If an astounding ROI business case is delivered with incontrovertible logic and a burning call-to-action to an audience of people who are dozing off, it isn’t going to be effective. And in the era of web conferences, you’re competing with the likes of their personal email, social media networks, and cats on YouTube.

Tips 48

Tips Thought Leadership Eye-Tracking Marketo 48

Industrial Marketing Today

AUGUST 3, 2010

Some B2B marketers are using more sophisticated ROI measurement tools to track activities over the entire life cycle of a lead. Defining B2B Customer Engagement Forrester Research has proposed a definition of customer engagement that makes a lot of sense to me. The trick is to learn how to use all its power.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Online Marketing Institute

DECEMBER 23, 2010

Nearly 85 percent of B2B decision makers are online and using social media to help in their decision making, according to Forrester Research estimates. Several years ago they developed some hilarious YouTube videos targeted to business decision makers, and most recently have opened up their arms to Twitter.

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Online Marketing Institute

DECEMBER 1, 2010

YouTube and UStream Videos Create pre-event videos discussing conference topics or featuring conference speakers. The blog can even extend beyond the conference and be used as a year-round source of information. Social Fresh and Social Media Week NY are good examples of event blogs that generate marketing value.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Industrial Marketing Today

NOVEMBER 1, 2010

Manufacturing marketers do understand the value of a business blog for thought leadership, search engine optimization (SEO), lead generation and community building but proving its ROI has been a challenge. NOTE: Don’t miss their hilarious section called “ Suitemates ,” a satirical look at the practices of big enterprise software companies.

Business Blogging 60

Business Blogging Enterprise Management Paid Search Agency ROI 60

Vidyard

MARCH 23, 2021

We’ve compiled the top video marketing statistics that matter to businesses to help you make the best decision for your marketing needs. YouTube Statistics 3.7 Forrester blogs– Predictions 2021: Grounded Sellers Fly In The Face Of Old Norms, October 2020 Connect, Convert, and Close More Deals Easily create and share 1-to-1 videos.

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Webbiquity

JANUARY 10, 2010

Discover the answers to these questions and others here in more of the best posts on social media from this year. ROI Is Dead by StraightUpSearch. This post suggests that marketers should focus on a different ROI when calculating the value of social media efforts: “return on insight.&# practices, blogs and more.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Vidyard

FEBRUARY 18, 2021

In 2019, those early adopters ushered in the emergence of repeatable best practices for prospecting with video. Forrester blogs– Predictions 2021: Grounded Sellers Fly In The Face Of Old Norms, October 2020. It’s no longer just about basic Zoom calls or uploads to YouTube. How to Take Advantage of Video Trend #1.

Sales Management 127

Sales Management Trends Video Marketing B2B 127

SnapApp

DECEMBER 4, 2017

Content ROI Statistics. Takeaway : Blogging and social media are reportedly the two most successful marketing tactics, as proven in Regalix’s State of B2B Marketing 2016 , and practically every study you’ll find. . . A report by Google shows that businesses typically see 200% ROI from AdWords. . Content ROI Statistics. . #14.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Convince & Convert

SEPTEMBER 21, 2010

You need something that’s easy for you to use and that will be practical for the application you have at hand. You can also ask for training to make sure you’re using all the features to the best advantage. Are you choosing the best social media monitoring tool to fit your needs? Thanks Katie!

Social Media 155

Social Media Media Paid Content Work Management 155

Webbiquity

FEBRUARY 7, 2011

ROI remains a contentious issue, but in at least a few areas best practices began to emerge. Discover the answers to these questions and more here in 55 of the best guides to social media strategies, tactics, tools and statistics of the past year. 11 Practical Business Uses for LinkedIn, Facebook and Twitter by GigaOM.

Social Media 100

Social Media Paid Content Tactics Tips 100

Moz

DECEMBER 16, 2019

Today, I’m offering my six best marketing tips for craft retailers for a more successful and profitable 2020. But if a nearby competitor is outranking you and you need to get ahead, earning high-quality mentions and links can be the best recipe for surpassing them. Forrester). First, a quick definition of local search marketing.

Search Marketing 62

Search Marketing Enterprise Management Work Management Marketing Management 62

Conductor

JANUARY 22, 2020

Right before the new year I had the pleasure to host “The Future is Now: SEO 2020” webinar with two of the brightest minds of search: Stephan Bajaio, Chief Evangelist and Co-founder at Conductor and Duane Forrester, Vice President of Industry Insights at Yext. so doing your best now sets up success in the future. Everywhere.

SEO 100

SEO SERP Work Management Lead Scoring 100

Content Marketing Institute

MAY 28, 2018

HANDPICKED RELATED CONTENT: How to Establish the Best Social Media KPIs for Your Content Marketing Goals. Watson Analytics for Social Media lets you sieve millions of interactions on social media platforms, including Facebook, YouTube, Amazon, Google Plus, WordPress, and Reddit.@IBMWatson How you use a predictive model. IBMWatson ?#Analytics

Lead Ranking 104

Lead Ranking Social Media Tools Lead Scoring 104

Vidyard

FEBRUARY 18, 2021

In 2019, those early adopters ushered in the emergence of repeatable best practices for prospecting with video. Forrester blogs– Predictions 2021: Grounded Sellers Fly In The Face Of Old Norms, October 2020 How to Take Advantage of Video Trend #1 1. It’s no longer just about basic Zoom calls or uploads to YouTube.

Sales Management 65

Sales Management Trends Video Marketing B2B 65

Adobe Experience Cloud Blog

NOVEMBER 11, 2008

There is an amazing amount of great content about B2B marketing out there, ranging from trends in demand generation to best practices in lead nurturing, lead scoring, and landing page optimization to how to buy and select marketing automation systems. Best Practices for Lead Nurturing — Blind Date to White Wedding (white paper).

Budget Programs 48

Budget Programs Marketing Automation Services Resources Marketing Budget 48

B2B Marketing Zone Posts

APRIL 5, 2010

Best of B2B Marketing. We’ve hit a new low: The shittiest social media marketing plan ever - grow - Practical Marketing Solutions , March 10, 2010 A local news and media company is getting into the social media consulting business. March 2010. Great stuff in the world of B2B Marketing for March 2010. You heard me right.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40

Webbiquity

FEBRUARY 7, 2012

Find the answers to these questions and many more here in more than 40 of the best reports, studies, videos and other sources of social media, search, and other marketing facts and statistics of the past year. Also noted: • One in four Americans watches a YouTube video every day. • How are marketers measuring social media success?

Paid Content 100

Paid Content Social Media Statistics Research 100

KEO Marketing

SEPTEMBER 1, 2017

However, every technology marketing program can build a sound foundation for these best practices. According to Forrester Research, B2B marketers who implemented marketing automation software increased their sales pipeline by an average of 10%. Maximize marketing ROI. Leverage Marketing Automation. Extend your reach.

Marketing Automation Services 48

Marketing Automation Services Practices Work Management Top of Funnel 48

Single Grain

NOVEMBER 11, 2019

There are dozens of examples, but here are a few other companies that are using AI and ML to enhance the customer experience: The North Face uses machine learning to help shoppers find the best outdoor recreation product. You can create web designs based on a lot more practical data, rather than on a designer’s guesswork. The result?

Marketing AI 76

Marketing AI Marketing Automation Services Work Management Paid Search Agency 76

Convince & Convert

SEPTEMBER 21, 2010

The dominant URL shortener is also the best – in my opinion – at tracking and analytics. I use the Panasonic a ton with my family, as I find it to have the best combination of zoom and wide angle capabilities. Despite being free, Google keeps adding functionality to Google Analytics. I implement bit.ly

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Online Marketing Institute

JUNE 22, 2009

Read more… Doug Kessler | June 11th, 2009 | 3 comments Choose your patients carefully The most respected surgeons in the world have the best survival rates. But they don’t have the best survival rates because they’re better surgeons. Seemingly untouchable business empires crumble and disappear practically overnight.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Webbiquity

JANUARY 24, 2012

Facebook is the largest social network and is unlikely to fall to any “Facebook killer” application anytime soon; Google is going to keep trying to build its own social network until it manages to create one that attracts more users than lawsuits), many practices are still evolving. How can an brand establish trust online?

Social Media 100

Social Media Tips Media Best Practices 100

SnapApp

DECEMBER 14, 2016

We wanted to dive into the trenches and see what some of the best B2B marketers on the planet would be focusing on in 2017. The best way to do both of those things is to simply ensure that the content is so good that readers want to share it and link to it. While many familiar trends were mentioned, some new ones surfaced.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Online Marketing Institute

OCTOBER 31, 2010

The dominant URL shortener is also the best – in my opinion – at tracking and analytics. I use the Panasonic a ton with my family, as I find it to have the best combination of zoom and wide angle capabilities. Despite being free, Google keeps adding functionality to Google Analytics. I implement bit.ly

Social Media 40

Social Media Paid Content Tools Media 40

Webbiquity

SEPTEMBER 8, 2010

How do B2B social media marketing practices differ from B2C companies? Social Media Revolution by YouTube. YouTube now hosts more than 100 million videos and is the second largest search engine. And my favorite: “The ROI of social media is that your business will still exist in five years.&#. goes to Facebook.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Convince & Convert

MARCH 2, 2010

My friends at ExactTarget announced a moment ago that they have acquired CoTweet , the leader in enterprise Twitter management, and will be building a social products lab to add tie-ins for Facebook, YouTube, and other elements of the social communication ecosystem. And the fact that Forrester Research projects social media spend in the U.S.

Business 116

Business Paid Search Agency Social Media Analysis 116

Webbiquity

JUNE 6, 2011

Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community. Should there be an ROI on relationships? Michael has been working in marketing and sales for over 17 years in various roles where he uses customer insights to drive sales, ROI and customer loyalty through effective sales and marketing strategies.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100

Convince & Convert

SEPTEMBER 20, 2010

This research raises two interesting questions: - Forrester published research earlier this year that said Facebook users (rather than Twitter users) were the source of much of the New Influencer population. My blog and Twitter are the best places to voice concerns about brands that get real results. Which do you believe?

Twitter 145

Twitter CRM Business Paid Search Agency 145

Martech Advisor

OCTOBER 14, 2019

Here are the 5 best practices to manage and deliver a great customer experience. Were the agents helpful in answering and convincing the customer that this was the best choice? Higher conversions and better campaign ROI. Here are the 5 best practices to manage and deliver a great customer experience.

Work Management 92

Work Management Marketing Management Design Examples 92

TrustRadius Marketing

NOVEMBER 2, 2022

2022 BEST SOFTWARE LIST. Recognizing the best software products based on their customer satisfaction, performance via reviews, and market size fit. Best Software List for enterprise business Best Software List for mid-sized business. Overall Best Software Product Winners. LEARN MORE.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

2022 BEST SOFTWARE LIST FOR ENTERPRISE. Recognizing the best software products based on their customer satisfaction, performance via reviews, and enterprise market fit. Best Software List for mid-sized buSINESS Best Software List for small business. Best Software for Enterprise Business. LEARN MORE.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92

TrustRadius Marketing

NOVEMBER 2, 2022

2022 BEST SOFTWARE LIST FOR MID-SIZED BUSINESS. Recognizing the best software products based on their customer satisfaction, performance via reviews, and mid-sized market fit. Best Software List for enterprise BUSINESS Best Software List for SMALL BUSINESS. Best Software for Mid-Sized Business. LEARN MORE.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52