KoMarketing Associates

FEBRUARY 13, 2020

However, there are certain best practices and tactics that have proven to work. By applying these to your ongoing strategy, you can make the most out of your marketing dollars and drive ROI for your business. 5 B2B Marketing Best Practices You Can’t Ignore. Offer high quality and interactive content.

B2B Marketing 157

B2B Marketing Practices B2B Thought Leadership B2B 157

KoMarketing Associates

DECEMBER 12, 2017

“According to the #FlipMyFunnel State of ABM Survey, 49 percent of B2B marketers were practicing ABM in 2016. Forrester research shows that less than 1 percent of leads turn into customers. Forrester research shows that less than 1 percent of leads turn into customers. How is ABM helping with sales and marketing alignment?

Account Based Marketing 177

Account Based Marketing Planning ABM Forrester 177

KoMarketing Associates

APRIL 11, 2013

Per blog post highlighting the report, the information “ underscores research from a comprehensive survey created in conjunction with BtoB Magazine, and explores the skills and technologies marketers need to improve ROI (of their marketing efforts). ” View the full report. Optify B2B Lead Generation Report. View the full report.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

KoMarketing Associates

MARCH 2, 2017

To that extent, it is critical to consider what type of content may resonate best throughout the entire B2B buyer journey. Killer Content along the Buyer’s Journey: A Practical Guide to Monetize Your Content. The immediate follow up graphic (again from Forrester and Analyst Lori Wizdo) is much more complex.

Top of Funnel 120

Top of Funnel Buyer's Journey Marketing Automation Services B2B 120