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Social Media Hierarchy of Needs - Best Practices for ROI Success

The ROI Guy

From our social media ROI studies, analyzing the investment, popularity, practices and results of social media marketing for the Fortune 500, and select small / medium companies, a key indicator to social media ROI success was level of engagement. the quantified return on investment (ROI) from social marketing efforts.

The ROI of Influencer Marketing

Marketing Action

Forrester Research report that 85% of B2B decision-makers rely on trusted online communities when researching business technologies. According to Jeremiah Owyang , an expert in influencer marketing, the best way to uncover an influencer is to shift your thinking from “ what can you do for me?” to “ what can I do for you? What does it mean to be an influencer marketing company ?

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7 social media lies the gurus want you to swallow

grow - Practical Marketing Solutions

Rather than view social as its own strategic silo, it is best to view this option as part of a fully-integrated into your communication strategy. 4. This is probably one of the worst lies you’ll ever hear but as marketers who are under pressure for short-term financial ROI (read: “what will I get out of this month’s blogger operation?”), What do you think?

Why Social Shouldn’t Scare Email Marketers

It's All About Revenue

When it comes to ROI, email remains a relatively inexpensive, high-return marketing method. recent Forrester Research report suggested social media is influencing changes to email marketing in several ways, from the timing of delivery to the ability to conduct transactions within the email. Email marketing b2b marketing email best practices Email Marketing email marketing ROI email stats marketing automation Social Media social media marketingby Jesse Noyes | Tweet this Last year was all about social media, right? It dominated headlines. The Game is Changing.

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The “Whom to Choose” Buying Phase

Fearless Competitor

To engage with buyers at this late buying stage, share 3rd party validation – Forrester Research, Gartner, Customer quotes, etc. Filed under: Business relationships , Demand Generation , lead generation , Lead Nurturing , Lead Scoring , Leadership , Management best practices , Marketing ROI , sales challenges , Sales Leads , sales-ready leads. No sign-up needed.

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39 More (of the) Best Social Media Guides, Tips and Insights of 2011

Webbiquity

Facebook is the largest social network and is unlikely to fall to any “Facebook killer” application anytime soon; Google is going to keep trying to build its own social network until it manages to create one that attracts more users than lawsuits), many practices are still evolving. What are the best practices for sharing content on each major social network?

Oops They Did it Again! Gartner Downgrades Overly Optimistic IT Spending Forecast

The ROI Guy

Frugal – with over 95% of IT decisions now requiring a solid business case with significant ROI and fast payback according to IDC. 4) Most IT spending decisions are now driven and controlled by business groups vs. formal IT. According to Forrester, prospects indicate that less than 10% of sales engagements are focused on customer value (down from a paltry 12%). trillion in 2014, a 3.2%

Gartner Raises IT Spending Forecasts – Time to Party Like its 1999?

The ROI Guy

conomically Focused – buyers are more frugal, with over 95% of technology purchase decisions now requiring a solid business case with significant ROI and fast payback according to IDC. According to Forrester, prospects indicate that less than 12% of sales engagements are focused on customer value. So how well do you deliver the financial business cases / ROI that CFOs demand?

How to Measure the ROI of Your Marketing Programs

Modern B2B Marketing

As a result, perhaps the most common question marketers ask is, “ did this program (this tradeshow, this email blast…) deliver a return on our investment (ROI) ?”. Methodologies to Measure Marketing Program ROI. But just because measuring marketing ROI is hard doesn’t mean it’s impossible.  gave an example of multi-touch attribution in my post, The ROI of Paid Social Media Ads. 

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Will Gartner's Latest IT Forecast Put a Chill in your Growth Plans?

The ROI Guy

conomically Focused – buyers are more frugal, with over 95% of technology purchase decisions now requiring a solid business case with significant ROI and fast payback according to IDC. According to Forrester, prospects indicate that less than 12% of sales engagements are focused on outcomes and customer value. increase compared to 2014. Why Your Solutions?

Focusing on your Klout score is detrimental to your business

Confluent Forms

Focus on what we've advised you to focus on: running your business, publishing quality content , and using the tools you've set up to engage your audience to the best of your ability in the forums that make sense for you (whether they are Facebook, Google+, blogs, etc.). Perhaps this strategy has value to your business, but we'd strongly suggest that you keep an eye on your ROI.

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The Three E's of Boosting Sales Productivity

The ROI Guy

We recently attended the SAVO Summit in Chicago, a gathering of over 600 leading sales enablement, sales and marketing analysts, executives and partners (including Alinean) to share the latest research, exchange ideas and learn new best practices. Mark O’Connell, CEO of SAVO Group reports that sales reps fail to retain 80% of what they learned just 3 weeks after sales training.

Tom Pisello: The ROI Guy: Diametrically Opposed Forces: Selling.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Updated Alinean Social Media ROI Calculator - New. Over 200% ROI from a Value Selling Program Sound I.

Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.

Tom Pisello

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. We call the economic buyer trend Frugalnomics, where buyers seek quantifiable proof of bottom-line impact, significant ROI, fast payback and superior value from each purchase. Content is King?

Spring has Sprung, and So Should New Sales and Marketing Practices

The ROI Guy

It is not often we see so many thought leaders and pundits confluence around such significant observations: • At Forrester , sales enablement analyst Scott Santucci indicates that “We are in the middle of a major transformation in the B2B sales model, driven by customer’s enterprise-wide strategic procurement initiatives to buy only what they need at the lowest possible price”. Quantified savings, tangible bottom-line impact, low risk, significant return on investment (ROI), and fast payback are the new language of the economic-focused buyer. How to Fight Frugalnomics?

Tom Pisello: The ROI Guy: Social Media Hierarchy of Needs - Best.

Tom Pisello

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. They seek solutions that can help them “do more with less,&# deliver fast payback, provide high ROI and realize superior value versus other solutions. Alinean Powers ROI Calculator for Interactive Inte.

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What is Lead Nurturing?

Fearless Competitor

Lead Gen ROI Report 2010, Lenskold Group. According to Forrester Research, only about 1 in 5 is doing it at all – and far fewer are “best practices.&#. Those marketers are right. I’ll not bore you with the details of ROI – we’ve done that in earlier blog articles. B2B Lead Generation | Lead Nurturing. The principle is clear.

Forrester and IDC think Sales Enablement is a Big Deal. and We Agree!

The ROI Guy

A new role has emerged at many leading B2B companies, Sales Enablement, and recent research from Forrester and IDC proves this new sales enablement practice as the key linchpin required to help a B2B company bridge the gap between their business strategies and how they execute in the field. Sales enablement as a best practice has emerged quickly at leading B2B firms, and many of our 70+ B2B customers now have formal sales enablement teams and centers of excellence. Source: Uncovering The Hidden Costs Of Sales Support, Forrester Research, Inc., April 2009).

Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.

Tom Pisello

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. From our research and best practices work with leading B2B sales and marketing groups, Alinean provides its top 5 predictions for 2011: 1. Alinean Powers ROI Calculator for Interactive Inte.

Frugalnomics in Effect - Gartner predicts low IT spending growth for 2016

The ROI Guy

Economically Focused – today’s IT buyer is more frugal, with over 95% of technology purchase decisions now requiring a formal business case, with quantifiable ROI and fast payback (IDC). Unfortunately, despite best efforts, this is the 5th year in a row this has been the top quota issue. So how well do you deliver the financial business cases / ROI that CFOs demand?

Alinean Research Reveals Best Practices to Fight Frugalnomics

The ROI Guy

Sales Enablement Investments Required to Engage and Sell to Today's Economic-Buyer Alinean, presenting at Forrester's Technology Sales Enablement Forum 2011, revealed several important best practices to effectively fight Frugalnomics, improve sales success and reduce sales cycles These were revealed at the San Fransisco event in the workshop presentation Fighting Frugalnomics – Engaging and Selling to Economic-Focused Buyers presented by CEO Jefre Futch and Alinean customer, ShoreTel’s Mark Arman, Vice President of Business Development.

Alinean Research Reveals Best Practices to Fight Frugalnomics

Tom Pisello

Sales Enablement Investments Required to Engage and Sell to Today's Economic-Buyer Alinean, presenting at Forrester's Technology Sales Enablement Forum 2011, revealed several important best practices to effectively fight Frugalnomics, improve sales success and reduce sales cycles These were revealed at the San Fransisco event in the workshop presentation Fighting Frugalnomics – Engaging and Selling to Economic-Focused Buyers presented by CEO Jefre Futch and Alinean customer, ShoreTel’s Mark Arman, Vice President of Business Development.

Tom Pisello: The ROI Guy: Basic Content Marketing Trumps Social.

Tom Pisello

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Tom’s latest endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools.

Tom Pisello: The ROI Guy: Do White Papers Still Engage? They do if.

Tom Pisello

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Let us examine one of the most important tools to engage buyers, white papers, and new best practices to help evolve this traditional medium into an effective selling machine. Do White Papers Still Rule?

Tom Pisello: The ROI Guy: Frugalnomics in Full Effect: Forrester.

Tom Pisello

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Frugalnomics has buyers seeking quantified bottom-line impact and best value from every project. Forrester Research: More Optimistic, But Less So Forrester Research has updated its U.S. uptick.

Forrester: Understand and Drive Outcomes for Sales & Marketing Success

Tom Pisello

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. In todays market, vendors must understand the customer - not in the abstract - but understand current problems and desired outcomes." We concur with Forresters Davison that Frugalnomics changes everything.

Frugalnomics in Effect - Gartner predicts 5.5% decline in IT spending for 2015

The ROI Guy

conomically Focused – today’s IT buyer is more frugal, with over 95% of technology purchase decisions now requiring a formal business case, with quantifiable ROI and fast payback (IDC). According to Forrester, prospects indicate that less than 12% of sales engagements are focused on outcomes and customer value. increase for the year. Why Your Solutions?

Tom Pisello: The ROI Guy: Forrester announces Sales Enablement.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. according to Forrester. Updated Alinean Social Media ROI Calculator - New. Latest Research.

Tom Pisello: The ROI Guy: Don't Just "Sell the Problem", Quantify It

Tom Pisello

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. So what does this approach look like in practice? Tom’s ROI and TCO experience began in 1993 with Interpose (acquired by Gartner in 1998). Alinean Powers ROI Calculator for Interactive Inte.

Content Marketing and the Forgotten Sales Professional

Tom Pisello

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Monday, November 29, 2010 Content Marketing and the Forgotten Sales Professional Each week the Content Marketing Institute poses a new question to help drive content marketing best practices.

Strong IT Spending Growth Predictions from Forrester Assures IT.

Tom Pisello

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Tuesday, August 03, 2010 Strong IT Spending Growth Predictions from Forrester Assures IT Sales & Marketing Success? Tom’s ROI and TCO experience began in 1993 with Interpose (acquired by Gartner in 1998).

Tom Pisello: The ROI Guy: Forrester and IDC think Sales Enablement.

Tom Pisello

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Sunday, August 15, 2010 Forrester and IDC think Sales Enablement is a Big Deal. Source: Uncovering The Hidden Costs Of Sales Support, Forrester Research, Inc., April 2009). Do White Papers Still Engage?

Tom Pisello: The ROI Guy: Marketing Hierarchy of Needs: Achieving.

Tom Pisello

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. Winning the Social Media Popularity Contest Seeing ROI in the Cloud?

Tom Pisello: The ROI Guy: Forrester - start of 4th wave of.

Tom Pisello

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Monday, May 03, 2010 Forrester - start of 4th wave of innovation - let the good times roll? In Forresters latest earnings call CEO George Colony summarized the latest IT spending trends and projections.

Tom Pisello: The ROI Guy: Drive Budget Planning with the “IT.

Tom Pisello

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. To apply practically, CIOs should categorize investments in support of each level in the hierarchy. Cost savings and commoditization practices in this tier are not a focus. Do White Papers Still Engage?

Tom Pisello: The ROI Guy: The End of Marketing as We Know It.

Tom Pisello

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. White papers help customers learn about the typical issues customers like them face, and educate the buyer on best practices others have used to resolve the issues. Do White Papers Still Engage?

Forrester announces Sales Enablement Conference focused on Selling.

Tom Pisello

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. According to Forrester, "In todays dramatically changing world, many of you are also at a metaphorical fork in the road. according to Forrester. Alinean Powers ROI Calculator for Interactive Inte.

The Big O – Outcome Selling

The ROI Guy

Quantified savings, tangible bottom-line impact, low risk, significant return on investment (ROI), and fast payback are the new language of the economic-focused buyer. The Move from 4-Ps of Product / Solution Selling to the 4-Ps of Outcome Selling from Forrester Technology Sales Enablement Conference Presentation – February 2010 The 4-Ps of Outcome (Value) Selling include: 1.

Tom Pisello: The ROI Guy: Social Media ROI a Requirement for 2011

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Updated Alinean Social Media ROI Calculator - New. Over 200% ROI from a Value Selling Program Sound I.

Email Tools and Forrester's Best & Worst of Email Marketing

Anything Goes Marketing

There are few different ways that you can evaluate email usability, effectiveness and ROI. Many of these tips are fairly obvious but how often are you checking to make sure that you and your team are following these best practices? Do you actually measure your overall email effectiveness in terms of ROI? then check out Email Labs Email Marketing Usability Rating Calculator as well as the Email Evaluation Scorecard from Forrester (page 4 - provided by Responsys). Measuring Email ROI To measure email ROI it all depends on the type of campaign.

Growing Value: The Value Selling and Realization Summit

The ROI Guy

Over 95% of B2B buyers demand proof that you’ll deliver value, demanding financial justification / ROI quantification prior to purchase approval. So how do you best evolve from empty product pitches to a more effective value selling approach? Did you know …. Yet, only 7% of buyers say your content and sales reps as value-focused. Sign-up now - https://summit.vsrcouncil.org/.

4 Account-Based Marketing Lessons from the Field

Modern B2B Marketing

Forrester Research states that less than 1% of leads turn into revenue generating customers. Deploy the type of ABM programs that work best for your company. Spend time on working with sales to select the right accounts and execute marketing programs across various channels for maximum ROI. They talk about account-based marketing (ABM), of course! The Funnel Must Be Flipped.

Let the Good Times Roll? IT Spending on the Rise, But Executives Remain Economic-Focused

Tom Pisello

A recent IT spending survey from Forrester confirms that 2010 remained a tough year for IT. As could be expected, Forrester indicates that the majority of 2010 IT spending went to support existing operations – essentially “keeping the lights on”. Forrester dubs these investments the “MOOSE” part of the budget – spending to Maintain and Operate the Organization, Systems and Equipment.

20.72 μs: 347.0 ns, 13.10 μs, 40.00 ns 182.6 ms: 213.2 μs, 2.155 ms, 179.6 ms