Madison Logic

SEPTEMBER 21, 2023

In fact, research suggests that B2B display advertising is projected to surpass traditional search spending for the first time. This comprehensive and unified data-driven approach accelerates the sales pipeline and helps convert your best accounts faster. The reality is this couldn’t be further from the truth.

Display 52

Display Advertising Channels Account Based Marketing Advertisements 52

Influitive

AUGUST 31, 2016

Analysts at Forrester and Gartner have outlined how advocate marketing strategies can spark B2B growth by increasing leads, brand awareness, and customer retention. The post Forrester Report: Customer Goodwill Is An Untapped Marketing Goldmine appeared first on Influitive.

Forrester 140

Forrester Marketing Report Gartner Marketing & Strategy 140

Valasys

APRIL 15, 2020

Execution of effective nurturing strategies has innumerable benefits as is evident from the data collected by several marketing research agencies. According to Forrester, companies that excel at effective lead nurturing strategies, generate 50% more sales leads. Read more on How to Assimilate Competitive Benchmarking in Social Media.

Lead Nurturing 59

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 59

Only B2B

MARCH 6, 2024

Gartner research from 2023 suggests that only 25% of leads are qualified , signifying the importance of effective lead qualification processes to maximize ROI. Investing in unqualified lead can be a major drain on your sales team’s time and energy, ultimately impacting your return on investment (ROI).

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

KoMarketing Associates

DECEMBER 12, 2017

“According to the #FlipMyFunnel State of ABM Survey, 49 percent of B2B marketers were practicing ABM in 2016. Forrester research shows that less than 1 percent of leads turn into customers. Forrester research shows that less than 1 percent of leads turn into customers.

Account Based Marketing 177

Account Based Marketing Planning ABM Forrester 177

KoMarketing Associates

APRIL 11, 2013

Research, guides, and marketing surveys help guide B2B marketers down the right path. Here are ten B2B marketing related research reports and guidelines we recommend for review, and a brief explanation on why they are important. BtoB Research Defining the Modern Marketer. Sometimes they provide new opportunities and directions.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Content Marketing Institute

MAY 4, 2018

That’s the question the CMI research team pondered prior to conducting a new study on the topic with LinkedIn this year. CMI’s new research with LinkedIn indicates the answer to those questions is yes. Over the last decade, CMI has seen content marketing as a practice that provides an innovative approach for B2B companies.

Top of Funnel 99

Top of Funnel Research Content Marketing Marketing Budget 99

Vision Edge Marketing

JUNE 6, 2023

Why Customer Experience is the Best Growth Driver Several studies reveal the financial impact of CX on growth and profitability: A study by Forrester Research found “revenue growth through increased retention and enrichment makes up more than 90% of the top-line impact from improving CX.” Gather and use customer feedback.

Touchpoints 182

Touchpoints CMO Work Management Cross-Selling 182

Velocity Partners

APRIL 9, 2024

Hubspot research shows that B2B brands with aligned sales and marketing teams: Deliver 20% annual revenue growth as opposed to a 4% decline in non-aligned companies Have 38% higher win rates Enjoy 14% faster sales cycles And Forrester adds 27% higher margins to this growth. It’s a profit windfall. We’re not saying it’s easy.

Sales Management 79

Sales Management Top of Funnel B2B Lead Ranking 79

Adobe Experience Cloud Blog

OCTOBER 9, 2018

Think about that: just two out of 10 marketing leaders are making a solid connection between marketing activity and profitable growth and in that process, communicating the ROI of their salary. Source: Lori Wizdo, Forrester Research. 67% want to demonstrate ROI from all marketing investments. For example: Stakeholder.

Sales Qualified Leads 132

Sales Qualified Leads Cost per Lead Touchpoints Forrester 132

The ROI Guy

FEBRUARY 14, 2011

With two recessions over the past 10 years, research reveals that B2B buyers have become focused on quantifiable bottom-line proof points. The reign of the economic-buyer is called Frugalnomics, where buyers require significant ROI, fast payback and superior value from each purchase.

Allocation 40

Allocation Research Practices Forrester 40

Marketing Insider Group

OCTOBER 14, 2019

According to research from Forrester , CMOs are spending more on tech than any other C-suite members. Under pressure to prove ROI at every turn, CMOs are sacrificing creativity for a more trackable but potentially less effective strategy. . Over that timeframe, they’re expected to boost their agency services spend by 2.4%.

Brand Identity 169

Brand Identity Branding Advertising Agencies Paid Search Agency 169

Madison Logic

JANUARY 5, 2023

2023 will pose challenges to B2B marketers as they navigate global economic uncertainty and a push to maximize their marketing spend and ROI on account-based marketing (ABM) campaigns. Marketers need to be more resourceful and purposeful with their marketing budgets by focusing on strategies that bring them more ROI and customer revenue. .

Account Based Marketing 52

Account Based Marketing Top of Funnel Marketing Budget ABM 52

Vidyard

JULY 20, 2016

And most marketers aren’t doing this, according to Forrester’s latest research report, “ Take This Four-Step Approach to Branded Video ”. But, according to Forrester, they’re wrong. Discover the 4 myths of online video in Forrester’s report here. Forrester's Four-Step Approach to Branded Online Video.

Research 50

Research Video Marketing Forrester Planning 50

Vidyard

JULY 28, 2016

And most marketers aren’t doing this, according to Forrester’s latest research report, “ Take This Four-Step Approach to Branded Video ”. But, according to Forrester, they’re wrong. Discover the 4 myths of online video in Forrester’s report here. We’ve got to win on YouTube” is no way to approach decisions around video.

Research 50

Research Video Marketing Forrester Planning 50

Leadspace

FEBRUARY 9, 2022

Being able to evaluate your data’s health with analytics is critical to further optimizing its performance and downstream ROI. If your team is ready to implement a CDP solution, it’s important to remember that not all CDPs’ reporting capabilities are the same, so you need a way to determine which CDP best fits your needs.

Ideal Customer Profiles 62

Ideal Customer Profiles Marketing Analytics Tools Multi-Touch Attribution Lead Ranking 62

Leadspace

FEBRUARY 9, 2022

Being able to evaluate your data’s health with analytics is critical to further optimizing its performance and downstream ROI. If your team is ready to implement a CDP solution, it’s important to remember that not all CDPs’ reporting capabilities are the same, so you need a way to determine which CDP best fits your needs.

Ideal Customer Profiles 62

Ideal Customer Profiles Marketing Analytics Tools Multi-Touch Attribution Lead Ranking 62

Top Rank Marketing

AUGUST 14, 2023

While there’s temptation to pass that saying off as a cliche, “research from Google and CEB has found that B2B customers are significantly more emotionally connected with their vendors and service providers than consumers.” ” ( via FT ) In fact, 95% of our decision-making takes place in the subconscious mind.

B2B 94

B2B Advertising Agencies Paid Search Agency Co-Registration 94

6sense

SEPTEMBER 29, 2021

Bringing together the best and brightest innovators in the B2B industry, this exclusive two-day event will feature special presentations and interactive sessions aimed at tackling the obstacles modern sales and marketing teams face as they work to increase pipeline and generate revenue.

Conference 62

Conference Demand Generation Agencies Account Based Marketing ABM 62

The ROI Guy

DECEMBER 23, 2010

From our social media ROI studies, analyzing the investment, popularity, practices and results of social media marketing for the Fortune 500, and select small / medium companies, a key indicator to social media ROI success was level of engagement. the quantified return on investment (ROI) from social marketing efforts.

Social Media 40

Social Media ROI Practices Media 40

Terminus

MAY 8, 2020

Numbers a CRO Will Love: According to a commissioned study conducted by Forrester Consulting on the Total Economic Impact of Terminus, a sample set of Terminus customers reported 60% more meetings scheduled by SDRs. The quote above is from the same Forrester Consulting study we referenced earlier. million and an ROI of 313%.

Account Based Marketing 29

Account Based Marketing ABM ROI Ideal Customer Profiles 29

Only B2B

JUNE 19, 2023

In this blog we will explore the transformative power of BANT qualified leads, delve into best practices for implementation, and examine real-world case studies showcasing its impact. A study by Forrester Research found that companies that excel at lead nurturing generate 50% more sales-ready leads at a 33% lower cost per lead.

Sales Qualified Leads 62

Sales Qualified Leads High Quality Lead Lead Ranking Marketing Qualified Leads 62

Madison Logic

AUGUST 2, 2023

McKinsey research reveals that 71% of consumers expect brands to deliver personalized interactions and 76% get frustrated when it doesn’t happen. With According to Forrester , 56% of marketers validate this approach, saying personalized content is key to a successful ABM strategy. And it works.

Account Based Marketing 52

Account Based Marketing Personalization Multi-Channel Top of Funnel 52

B2B Digital Marketer

MARCH 14, 2024

00:01:56 – 00:02:39) Revealing research with Forrester, George shows that only 1% of marketing leaders are satisfied with their content strategies, highlighting a gap in strategy execution. (00:03:43 Research Emerging Marketing Technologies: Stay informed about the latest marketing technologies and trends.

Planning 52

Planning Marketing Management Allocation Marketing & Strategy 52

Conductor

NOVEMBER 15, 2019

Leading research and advisory firm Forrester recently performed an independent study on Conductor customers and found that, with Conductor, marketers save 4 labor hours per every piece of content created. Forrester found that marketers can save major time and increase their productivity by automating search data analysis.

SEO 40

SEO Product Forrester Paid Search Agency 40

Marketing Insider Group

AUGUST 23, 2012

One of my best perks is that I occasionally get the honor of speaking at amazing industry events like Content Marketing World and the MarketingProfs B2B Forum (shameless plug: please join us!). Another benefit is that I obtain access to research reports that cover some of the key challenges for the Business Marketer.

Multi-Channel 100

Multi-Channel Advertising Channels Peer-to-peer Forrester 100

Adobe Experience Cloud Blog

MARCH 13, 2017

In my career, anytime I wanted to learn about something or perfect my marketing practice, I’ve looked past a simple Google search and to influencers (and the many smart people who follow and interact with them) to coach me toward success. Marketers Need to Evolve. Are your activities driving the results that you want (or expect)?

Sales Management 126

Sales Management Account Based Marketing Planning ABM 126

The ROI Guy

FEBRUARY 15, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Updated Alinean Social Media ROI Calculator - New.

ROI 40

ROI Social Media Marketing Budget Budget Programs 40

The ROI Guy

AUGUST 15, 2010

A new role has emerged at many leading B2B companies, Sales Enablement, and recent research from Forrester and IDC proves this new sales enablement practice as the key linchpin required to help a B2B company bridge the gap between their business strategies and how they execute in the field. April 2009).

Forrester 40

Forrester Lead Ranking Cross-Selling Sales Cycle 40

Content Standard

NOVEMBER 8, 2016

If there is a marketing hell, and if there is a road that leads to it, that road is paved with the best intentions of startups. For the marketing team, it’s often anything that doesn’t seem to offer up-front ROI in the eyes of team leadership. But what is lost in this shuffle? Knowing What to Ask Is Half the Battle.

Work Management 83

Work Management Marketing Management Analytics Budget Programs 83

Madison Logic

JANUARY 18, 2023

Here are three practices you should follow when building better content and personalizing the experience for your next ABM campaign. . Research from Gartner shows that meaningful personalization boosts the chances that a customer will make a high-quality purchase by 9%. This is the foundation of a personalized customer experience. .

Account Based Marketing 52

Account Based Marketing ABM Work Management Marketing Management 52

The ROI Guy

DECEMBER 9, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Thursday, December 09, 2010 Seeing ROI in the Cloud?

ROI 40

ROI Marketing Budget Work Management Marketing Management 40

Madison Logic

AUGUST 26, 2020

That’s not a new challenge: Marketers have always needed to deliver positive return on investment (ROI) and meet growth goals. What has changed are the best ways to achieve better ROI. But start testing them in the second half of 2020 to maximize ROI both this year and next. Three Tools, Two Positive Outcomes.

Budget Programs 52

Budget Programs Paid Search Agency Tools Top of Funnel 52

Porch Group Media

JANUARY 26, 2021

According to Deloitte, 56% of every in-store purchase is influenced by a digital device and Google’s research shows that 82% of consumers turn to mobile to help make a product decision. Companies must create a best-in-class mobile app experience and continue to optimize to ensure customers pain points are resolved.

Demand 69

Demand Marketing Budget Mobile Marketing Marketing Budget Creation 69

Martech

MARCH 10, 2022

Pro tip: Before I go deeper, instead of looking at an ABM program as a lead scoring initiative, it’s best to shift to a mindset where you look at ABM as a sales intelligence initiative. The influencer: Researches the different options available through the buying process (focused on best practices and vendor comparisons).

Account Based Marketing 107

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 107

PathFactory

SEPTEMBER 15, 2021

Forrester reports that over 80% of purchases now involve complex buying groups, and 63% include at least four people — compared to 47% in 2017. Here are just a few reasons why legacy marketing practices are standing in the way: B2B buyers are acting like consumers. Attribution models commonly fail to measure content ROI.

Process 52

Process Multi-Touch Attribution Top of Funnel Marketing AI 52

The ROI Guy

FEBRUARY 14, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom then served Gartner as a Managing VP.

ROI 40

ROI Social Media Budget Programs Marketing Budget 40