ANNUITAS

FEBRUARY 4, 2014

Clearly, not best practice. In fact, according to Sherpa’s 2012 Lead Generation Report, 64% of respondents say they are passing all responses from marketing campaigns directly to sales. The reality is that in not doing so, they are producing less than stellar results and it is costing them time and money in the long run.

Lead Nurturing 100

Lead Nurturing Organic Leads Lead Scoring Lead Ranking 100

ANNUITAS

MARCH 10, 2015

By the time we’ve witnessed, experienced, and documented a best practice, our customers have moved on to something else. The Business Marketing Association (BMA) and Forrester Research released their findings about the expanding role of marketing in B2B organizations. Living in beta . How do they train for their positions?

Forrester 100

Forrester Advertising Agencies Paid Search Agency CMO 100

ANNUITAS

APRIL 10, 2014

A recent Forrester study showed that of 25 different tactics listed, B2B organizations are using on average 15 different tactics in their demand generation mix. Taking a tactical versus strategic approach. A similar question posed to respondents by Content Marketing Institute showed 13 was the average. The need for piles of content.

Paid Search Agency 100

Paid Search Agency Enterprise Management Marketing Management Automation 100

ANNUITAS

MARCH 12, 2012

At the 2011, DemandCon conference, Forrester analyst Jeff Ernst declared in his keynote that “the funnel is dead.” To think they can be mapped one-dimensionally is not practical. The last 12-18 months have proved to be a rough time for the proverbial “sales funnel”. The point here is well taken.

Top of Funnel 100

Top of Funnel Lead Ranking Marketing Funnels Forrester 100