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How to Build a Personalized Account-based Marketing Strategy

Valasys

Building a personalized account-based marketing strategy not just helps in creating content and messages tailored to the specific target accounts, but also helps in their effective deliverance, through account-specific interactions and campaigns. Read more on SEO Best Practices for Landing Page Optimization.

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55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Adoption soared. 85% of Inc.

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Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity

How are marketers measuring social media success? Find the answers to these questions and many more here in more than 40 of the best reports, studies, videos and other sources of social media, search, and other marketing facts and statistics of the past year. 59% are on Twitter, and 43% use a company blog for marketing.

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Best Practices for Technology Marketing

KEO Marketing

The most effective mix for your company will depend on your goals and available resources. However, every technology marketing program can build a sound foundation for these best practices. Leverage Marketing Automation. Marketing automation refers to software that automates repetitive marketing tasks.

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4 Reasons the Social Business Evolution Starts Now

Convince & Convert

My friends at ExactTarget announced a moment ago that they have acquired CoTweet , the leader in enterprise Twitter management, and will be building a social products lab to add tie-ins for Facebook, YouTube, and other elements of the social communication ecosystem. And the fact that Forrester Research projects social media spend in the U.S.

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Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

This research raises two interesting questions: - Forrester published research earlier this year that said Facebook users (rather than Twitter users) were the source of much of the New Influencer population. My blog and Twitter are the best places to voice concerns about brands that get real results. Which do you believe?

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