The ROI of Influencer Marketing
FEBRUARY 4, 2015
What does it mean to be an influencer marketing company ? What is Influencer Marketing? Influencer marketing is the strategy of establishing relationships with influential people who can amplify and expand visibility for your brand’s products and services. SEO consultant and digital marketing influencer Eric Enge calls it the Influencer Trust Factor. Salesforce).
Why Social Shouldn’t Scare Email Marketers
It's All About Revenue
APRIL 10, 2012
When it comes to ROI, email remains a relatively inexpensive, high-return marketing method. For every dollar spent on email, the average return was expected to reach $44.25 by the end of 2011, according to the Direct Marketing Association. The meteoric rise of social media has resulted in marketers clamoring to get in on the action – not to mention, a fair share of “email is dead” headlines. Indeed, the majority of companies expect to increase their email marketing budget this year. Want to stay on top of big topics that impact your marketing?
How to Measure the ROI of Your Marketing Programs
Modern B2B Marketing
MARCH 14, 2013
by Jon Miller (@jonmiller) Measuring the contribution that a given marketing program has on revenue and profits is the holy grail of marketing measurement. As a result, perhaps the most common question marketers ask is, “ did this program (this tradeshow, this email blast…) deliver a return on our investment (ROI) ?”. Why Measuring Marketing Programs is Hard.
Tom Pisello: The ROI Guy: Marketing Hierarchy of Needs: Achieving.
OCTOBER 11, 2010
Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Monday, October 11, 2010 Marketing Hierarchy of Needs: Achieving Marketing Efficiency and Effectiveness Every year, around Halloween, organizations meet to begin the battle for budget allocations for the New Year.
The Multi-Channel Marketing Mandate: Be Where Your Customers Are!
B2B Marketing Insider
AUGUST 23, 2012
There are a few benefits of focusing on “B2B Marketing” as a topic. One of my best perks is that I occasionally get the honor of speaking at amazing industry events like Content Marketing World and the MarketingProfs B2B Forum (shameless plug: please join us!). Why is Multi-channel Marketing important? Why is multi-channel marketing important?
This isn't your Dad's B2B Sales and Marketing
JUNE 16, 2010
Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. As a result, B2B sales and marketing will never be the same, evidenced by “how so many things we did when we sold to businesses in the past — things that actually worked well — no longer work.
Tom Pisello: The ROI Guy: Demand Generation In the Face of.
SEPTEMBER 3, 2010
Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. This shift in B2B buying cycles and requirements has significant impacts on marketing and demand-gen success. The successful B2B marketer and seller recognize that the old ways to success are dead.
Demand Generation In the Face of Frugalnomics and Internet Fueled Decisions
The ROI Guy
SEPTEMBER 3, 2010
Formally defined, Demand Generation is the use of targeted marketing programs to address four key objectives for B2B marketers: Building awareness of a company’s products and services; Establishing relevance to a prospective buyer/end user; Supporting validation for the purchase; and Mitigating customer concerns. Frugalnomics Changes Everything According to Forrester analyst Scott Santucci, "Go-to-market models always change during periods of disruption, and this economic downturn has been deep, long, and might not even be over.
Twitter for B2B Marketing
MI6 Marketing Agency
NOVEMBER 18, 2010
Audience: Business Development Professionals, Marketing Managers, Channel Managers, Customer Service Professionals, Product Managers. Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. In a later post I’ll share with you my own experiences using Twitter for marketing Mi6 and some of my clients (successes AND failures). People.
Marketing Hierarchy of Needs: Achieving Marketing Efficiency and Effectiveness
The ROI Guy
OCTOBER 11, 2010
For marketers, the news is good overall. According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. This represents substantial growth when compared to 2009 cut-backs; however, even with the 2010/2011 snap-back in spending, most marketing budgets will remain below pre-recession levels.
Top 40 Posts and Hot Topics of Inbound Marketing and Social Media
B2B Marketing Zone Posts
JULY 7, 2010
Best of B2B Marketing. fascinating “hardcore” B2B social media success - grow - Practical Marketing Solutions , June 20, 2010 With many companies now engaged in social media marketing strategies for nearly two years or more, success stories are starting to emerge, even in the difficult marketing world of industrial B2B. I discovered a great success story to share with you through a masters thesis being developed by Haakon Jenson of Norway. Is lead generation killing marketing? consider it an Owners Manual for B2B marketing today. Enjoy.