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Webinars as a Pipeline Accelerator for B2B Marketing Featuring Forrester Research & Hubilo

Top Rank Marketing

During the digital transformation of marketing and the shift to digital channels for communications since COVID, webinars have become a cornerstone for many B2B marketers. This new study highlighted the challenges marketers face with webinars as well as their potential.

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Blending Marketing Mix Modeling and Multi-Touch Attribution: Taking the Unified Measurement Approach

ScanmarQED

One of the most practical and?universally ways to deal with marketing measurement is to combine disaggregate tracking insights with aggregate analysis.? talking about using Marketing Mix Modeling?(MMM)?to Marketing Mix Modeling (MMM)?is at individual channel s within your marketing mix and?collects

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Media Measurement when Multi-Touch Attribution won’t work: Marketing Mix Modeling with Disaggregate Tracking

ScanmarQED

One of the most practical and?universally ways to deal with marketing measurement is to combine disaggregate tracking insights with aggregate analysis.? talking about using Marketing Mix Modeling?(MMM)?to Marketing Mix Modeling (MMM)?is at individual channel s within your marketing mix and?collects

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Report: Why Demand Marketers Should Expand their Focus Beyond the Lead

The Point

Change in marketing is an evolution, not a coup. Email, as one example, plays a very different (and less dominant) role in the marketing mix than it did only a few years ago, having migrated from acquisition to nurture and customer marketing. When in fact, none of these things is true. Email is very much alive.

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Best Practices for Technology Marketing

KEO Marketing

The most effective mix for your company will depend on your goals and available resources. However, every technology marketing program can build a sound foundation for these best practices. Leverage Marketing Automation. Marketing automation refers to software that automates repetitive marketing tasks.

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B2B Marketing Mix: Will Online, Social Tactics Lead?

Online Marketing Institute

My goal is to inspire, challenge, and engage marketers at firms that sell highly-considered products and services. I hope this blog brings you a fresh perspective on the future of B2B marketing and best practices that you can put to work today to improve Marketings standing and influence inside your firm.

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Seven Steps to Achieve Full Visibility into Your Account-Based Marketing Funnel

Full Circle Insights

Know your ABM framework inside and out: Step one is to internalize the framework you’ll be using for your ABM marketing strategy. The Forrester B2B Revenue Waterfall is a popular choice because it uniquely captures the opportunities in ABM and accurately represents the B2B account journey.